Google is rolling out new tools to help advertisers better understand performance across increasingly complex customer journeys.
What’s happening. As AI continues to transform campaigns, creatives and targeting, Google is introducing updates focused on data integration, experimentation and media mix modelling — all aimed at helping marketers turn fragmented signals into actionable insights.
Why we care. Automation has made it easier to run campaigns, but harder to understand what’s actually working. These updates make it easier to connect data, prove what’s actually driving results, and make smarter budget decisions across channels. As AI handles more of the execution, having strong measurement in place becomes the key differentiator for performance and growth.
Data is the starting point. Google is expanding its Data Manager to give advertisers a clearer view of how their data flows across platforms like BigQuery, HubSpot and Shopify.
A new map-based interface will help marketers visualise connections between data sources and identify gaps in tracking or configuration. At the same time, updates to the Google tag aim to simplify setup, allowing advertisers to upgrade existing tags without additional coding.
The goal: make it easier to unify signals and improve data quality — which directly impacts campaign performance.
Between the lines. Google is acknowledging a long-standing issue — advertisers struggle more with data setup and integration than with campaign execution itself.
By simplifying tagging and data flows, Google is trying to remove one of the biggest blockers to effective AI adoption.
Proving what actually works. Google is also introducing Meridian GeoX, a new geo-experimentation tool designed to measure incremental impact across regions.
Built on an open-source framework, GeoX feeds into Google’s broader Marketing Mix Model, Meridian, giving advertisers a more defensible way to validate performance — especially when presenting results to finance teams.
This signals a shift toward causal measurement, not just correlation.
Why it matters. As privacy changes reduce visibility and attribution becomes more complex, marketers are under pressure to prove impact. Tools like GeoX aim to provide that “ground truth” — something many attribution models struggle to deliver.
Simplifying media mix modelling. To address the complexity of Marketing Mix Models (MMMs), Google is launching Meridian Studio — a Google Cloud-powered platform that helps teams build, customise and scale models more easily.
The focus is on operationalising MMMs, making them less resource-intensive and more accessible for enterprise teams managing large datasets.
What to watch:
Whether advertisers adopt MMMs more widely with simplified tools
How effective GeoX is in proving incremental impact
If improved data visibility translates into better campaign performance
Bottom line. Google is making a strategic shift: in an AI-driven world, better measurement — not just better automation — will determine who wins.
Intel has placed a massive order at Taiwanese manufacturers to secure advanced packaging equipment, which will be used for its EMIB plans. Intel Bets Big on EMIB, As The Company Has Placed A Huge Order To Secure Advanced Packaging Equipment From Taiwan EMIB, the advanced packaging solution and alternative to TSMC's CoWoS, has been making headlines for some time now. The packaging technology is gaining lots of momentum as potential customers line up to utilize the tech for their upcoming chips, mainly for AI purposes. This demand has now led Intel to go after Taiwanese manufacturers to secure the equipment […]
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Google said it has “resolved” an issue with logging data within Google Search Console reporting. The logging issue happened between May 13, 2025 through April 27, 2026, about 50 weeks. The resolution did not fix the past data, but it did fix the issue going forward.
“A logging error prevented Search Console from accurately reporting impressions from May 13, 2025 until April 27, 2026. This issue has been resolved. As a result, you may notice a decrease in impressions in the Search Console Performance report. Only impressions and related metrics – CTR and average position – were affected; clicks were not affected by the error, and this issue affected data logging only.”
What was fixed. Just to be clear, Google has not fixed the data from May 13, 2025 through April 27, 2026 but just fixed the data going forward. So keep this in mind when reviewing the data in that date range.
John Mueller from Google confirmed on Bluesky that this is only fixed going forward and the old data will not be fixed.
Why we care. When reviewing your Search Console data, please note that for about 50 weeks, almost a year, the reports may be off and you may see a decrease in impressions, and thus click-through rate and average position data are also impacted.
xAI is reportedly able to utilize just over 10% of its entire NVIDIA GPU fleet, as report suggests lackluster AI software stack optimizations. AI Software Stack Bottlenecks Are An Industry-Wide Problem, As xAI Is Only Able To Utilize 11% of Its Entire NVIDIA GPU Installation. The Information has reported that Elon Musk's xAI, the software firm behind Gorq and other key AI-based components, is only able to utilize a small chunk of its total installed GPU capacity. Currently, xAI runs around 550,000 NVIDIA GPUs, which are a combination of H100s and H200s. These are deployed within xAI's Memphis and Colussus […]
Elon Musk spent the better part of three days on the witness stand this week in his lawsuit against OpenAI, and it’s already getting messy. Emails, texts, and his own tweets are surfacing in court, and there are plenty more witnesses to come. Musk’s argument against OpenAI? By converting the company to a for-profit model, Sam Altman betrayed the “nonprofit for the […]
Microsoft and OpenAI restructured their landmark 2019 partnership on April 27, converting Microsoft’s cloud license from exclusive to non-exclusive, allowing OpenAI to sell its full model suite on Amazon Web Services and Google Cloud for the first time, as Amazon…
The deals come as the DOD has doubled down on diversifying its exposure to AI vendors in the wake of its controversial dispute with Anthropic over usage terms of its AI models.
Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google Analytics without deep technical expertise.
What’s new. Google Analytics is rolling out Task Assistant, a guided workflow tool that surfaces tailored recommendations to improve property setup, data collection and reporting.
How it works. Available in the left-hand navigation, Task Assistant organizes recommendations into clear categories like connecting accounts, enhancing reporting and fixing data issues. Users can mark tasks as complete as they go or skip items that don’t align with their business goals, creating a more flexible setup experience.
Why we care. Google is making it easier to identify gaps in tracking and fix them quickly, which leads to more reliable data and better decision-making. Task Assistant helps ensure Analytics is properly configured without requiring deep expertise, reducing the risk of missed insights or inaccurate reporting. Ultimately, better data setup means more confident optimization of campaigns and budgets.
Between the lines. Analytics platforms are powerful but often underutilized due to poor configuration. Task Assistant is Google’s attempt to reduce that friction by turning setup into a step-by-step process rather than a manual audit.
The bottom line.Task Assistant aims to make Google Analytics more actionable, guiding users toward better data quality and more effective measurement with less guesswork.
Choosing between the Oppo Find X9s and Pixel 10 isn’t just about specs; it’s about what kind of smartphone experience matters more. One pushes raw power, battery, and cutting-edge hardware, while the other focuses on software intelligence, camera consistency, and long-term reliability. For buyers in the premium mid-range segment, this comparison highlights whether performance-driven value or refined smart features make more sense in daily use.
Major Features:
Feature
Oppo Find X9s
Google Pixel 10
Winner
Display
6.59″ AMOLED, 1216×2640, 120Hz, 3600 nits peak
6.3″ OLED, 1080×2424, 120Hz, 3000 nits peak
Oppo – Higher resolution & brighter
Protection
Gorilla Glass 7i
Gorilla Glass Victus 2
Pixel – Stronger glass protection
OS
Android 16, ColorOS 16
Android 16, 7 major updates
Pixel – Longer software support
Chipset
Dimensity 9500s (3nm)
Tensor G5 (3nm)
Oppo – Higher clock speeds
Storage
UFS 4.1
UFS 3.1 / 4.0
Oppo – Faster storage standard
Rear Camera
50MP + 50MP (3x) + 50MP UW
48MP + 10.8MP (5x) + 13MP UW
Oppo – Higher resolution sensors
Video
4K@120fps
4K@60fps
Oppo – Higher frame rate
Selfie
32MP, 4K video
10.5MP, 4K video
Oppo – Higher resolution
Battery
7025 mAh
4970 mAh
Oppo – Much larger battery
Charging
80W wired
30W wired + wireless + reverse
Oppo – Faster wired charging
Wireless Charging
No
Yes (15W, Qi2)
Pixel – Wireless support
Connectivity
Wi-Fi 7, Bluetooth 6.1, IR
Wi-Fi 6e, Bluetooth 6.0
Oppo – Newer standards + IR
Extras
Infrared port
Satellite SOS, Circle to Search
Pixel – Unique smart features
Price
$730 / ₹60,000
$800 / ₹70,000
Oppo – More affordable
Disclaimer: Specs are based on available data. Actual performance may vary. Verify details from official sources before buying.
Design and Display
Build and Feel
The Oppo Find X9s leans toward a more rugged and futuristic approach with higher durability ratings, including IP66/IP68/IP69 protection. It feels engineered for tougher environments while still maintaining a premium finish. The Pixel 10, on the other hand, focuses on refined minimalism with Gorilla Glass Victus 2 on both sides and a clean aluminum frame. It looks more polished and subtle, which may appeal to users who prefer a classic flagship aesthetic. The Oppo feels slightly more experimental, while the Pixel feels more mature and balanced.
Display Quality
Oppo clearly pushes boundaries with a larger AMOLED panel, higher resolution, and an impressive peak brightness of 3600 nits. This makes it more immersive and easier to use outdoors. The Pixel 10 counters with HDR10+ support and a more color-accurate OLED panel, though its brightness and resolution are slightly lower. The Pixel’s display feels more tuned for consistency, while Oppo’s feels more aggressive and vibrant.
Verdict
Oppo wins for sheer display power and durability, while Pixel 10 offers a more refined and color-accurate experience.
Specifications Including Battery
Performance
The Oppo Find X9s runs on the Dimensity 9500s built on a 3nm process, paired with UFS 4.1 storage, delivering strong raw performance and faster data speeds. It is clearly optimized for heavy multitasking and gaming. The Pixel 10’s Tensor G5 focuses more on AI-driven performance and efficiency rather than raw power. While it may not dominate in benchmarks, it offers smoother real-world optimization and long-term software support with up to seven Android upgrades. Oppo feels faster under load, while Pixel feels smarter in daily use.
Battery and Charging
Oppo takes a massive lead with its 7025 mAh battery and 80W fast charging, making it ideal for heavy users and quick top-ups. The Pixel 10’s 4970 mAh battery is smaller but adds wireless charging, reverse charging, and bypass charging, improving versatility. Oppo prioritizes endurance, while Pixel focuses on convenience and balance.
Verdict
Oppo wins for performance and battery power, but the Pixel 10 stands out for efficiency and long-term reliability.
Camera
Main and Secondary Lenses
Oppo offers a powerful triple 50MP setup, including a telephoto lens with 3x optical zoom and a strong ultrawide sensor. It delivers consistency across all lenses and supports high frame rate 4K video. The Pixel 10, however, focuses on computational photography with its 48MP main sensor and 5x telephoto lens. Features like Pixel Shift and Ultra-HDR enhance real-world shots significantly. While Oppo provides hardware strength, Pixel leans heavily on software processing, often producing more balanced and natural images.
Selfie Camera
Oppo includes a higher resolution 32MP selfie camera with wider video capabilities, making it more suitable for content creators. The Pixel’s 10.5MP front camera may seem modest, but it benefits from better image processing and consistent color tones. Oppo feels sharper, while Pixel feels more natural.
Verdict
Pixel 10 wins for overall photography experience, while Oppo leads in hardware versatility and video flexibility.
Pricing
The Oppo Find X9s is priced around $730 (₹60,000), while the Pixel 10 comes in higher at approximately $800 (₹70,000). This places Oppo in a more aggressive value position, especially considering its larger battery, faster charging, and stronger hardware specifications. The Pixel 10 justifies its higher price through software support, AI features, and camera optimization.
Is the Price Justified?
Oppo feels like a performance-focused deal, offering flagship-level specs at a slightly lower price. It is clearly aimed at users who want maximum hardware for their money. The Pixel 10, however, feels like a long-term investment with better software longevity and smarter features. The extra cost reflects a more refined ecosystem rather than raw specifications.
Verdict
Oppo offers better value for money, while Pixel 10 justifies its price with software and camera excellence.
Disclaimer: Prices are approximate and may vary based on country, region, launch timing, and applicable taxes. Always check whether the listed price is for a China unit or a global/international variant when purchasing.
Conclusion
The Oppo Find X9s stands out with its massive battery, ultra-fast charging, and powerful hardware setup, making it ideal for power users and gamers. It also includes features like an infrared port and advanced connectivity options that add practical value. The Pixel 10 differentiates itself with long-term Android updates, AI-powered features like Circle to Search, satellite SOS, and a cleaner software experience. It feels more future-proof and ecosystem-driven.
Verdict
Oppo Find X9s is the better choice for users who prioritize performance, battery life, and raw specifications. Pixel 10 is more suitable for those who value camera intelligence, software longevity, and a refined daily experience.
Disclaimer: This comparison is based on the specifications provided and is intended for general informational purposes. Actual performance, camera results, battery life, and overall experience may vary depending on real-world usage, software updates, and individual preferences.
Google’s Preferred Sources now supports all languages, not just the English language. “Preferred Sources is now rolling out globally in all supported languages,” Google wrote on its blog this morning.
“This feature gives you more control over the news you see on Search by letting you choose the outlets and sites you want to appear more often in Top Stories,” Google added.
In December, Google rolled out preferred sources globally but it only supported English. Now it supports all languages globally as well.
Stats. Google added some interesting data including:
“Readers are twice as likely to click through to a site after marking it as a Preferred Source”
“People have already selected over 200,000 unique sites — from niche local blogs to global news desks”
Preferred Sources. Preferred Sources let searchers star publications in the Top Stories section of Google Search, and Google uses that signal to show more stories from those starred outlets. The feature entered beta in June, rolled out in the U.S. and India in August, and is now expanding globally.
How it works. You click the star icon to the right of the Top Stories header in search results. After that, you can choose your preferred sources – assuming the site is publishing fresh content.
Google will then start to show you more of the latest updates from your selected sites in Top Stories “when they have new articles or posts that are relevant to your search,” Google added.
Why we care. Traffic from Google Search is hard and if you can get your readers, loyal readers, to make your site a preferred source, that can help. Google said those users are twice as likely to click, which can help drive more traffic.
So add the preferred source icon to your site and encourage users to sign up. You can make Search Engine Land a preferred source by clicking here.
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