Avis First Brings Premium Car Rental To Rome, Geneva, Zurich

To meet the needs of sophisticated customers at select European airports, Avis Budget Group has introduced Avis First, its latest premium car rental offering. The new, ultra-sleek service focuses on ensuring a consistent, high-end rental experience, and has already been introduced in North America, where it caters exclusively to premium travelers.

At the moment, Avis First operates at Rome Fiumicino and Geneva and Zurich airports, where it offers a transformative car rental experience. Passengers can enjoy virtual concierge services to streamline the car rental process. Avis First was designed to exceed the high service expectations of premium business travelers and families.

The premium service types focuses on seamless integration of all travel aspects, from airport arrival to vehicle return. Travellers who book Avis First will be greeted at the airport by an Avis representative. This service covers and includes premium escorting to the rental BMW vehicle for a comfortable journey. Avis First also includes effortless return, including rapid vehicle drop-off at a service point for a streamlined return.

Tourism Boost with Premium Services in Major European Destinations

The introduction of Avis First in Europe represents a significant enhancement for the tourism industry, particularly for travellers looking to explore these iconic cities with ease and luxury. Rome, Geneva, and Zurich are prominent destinations for both leisure and business tourists, and the availability of this premium service is expected to attract more visitors seeking high-end services during their travels.

Rome, a city steeped in history and culture, is one of Europe’s most visited destinations. The new service makes it easier for tourists arriving in the Italian capital to access luxury vehicles, allowing them to explore the city and its surroundings at their own pace. Whether for business or leisure, Avis First offers a premium and smooth experience right from the airport.

Geneva, known for its diplomatic significance and breathtaking lakeside views, also stands to benefit from the service, particularly as the city continues to attract international visitors. Business travellers and tourists alike will find the added convenience of a luxury car rental service at Geneva International Airport particularly appealing.

Zurich, Switzerland’s financial hub, is another prime destination where Avis First is expected to boost the local tourism market. With an increasing number of affluent tourists flocking to Zurich to enjoy its unique mix of natural beauty and cosmopolitan charm, the new service promises to offer a top-tier experience right from the airport, making Zurich’s attractions more accessible.

A Premium Experience for Families and Business Travellers

The launch of Avis First also responds to the increasing demand for convenience among families and business travellers who require premium services when travelling to and from airports. The service ensures that both groups can enjoy a hassle-free experience that allows them to focus more on their trip rather than the intricacies of airport logistics. This focus on customer convenience and comfort makes Avis First particularly appealing to those looking to enhance their travel experience.

As tourism continues to rebound across Europe, particularly following the easing of pandemic restrictions, services like Avis First provide a valuable offering for those looking to take their travel experience to the next level. By offering a premium car rental service that is easy to access, the service supports the tourism sector by attracting visitors who value both comfort and luxury.

Expansion Plans for Avis First in Europe

Avis Budget Group has announced that it plans to expand the availability of Avis First to additional European locations in the near future. The successful rollout at major airports in Rome, Geneva, and Zurich sets the stage for the company to introduce the service at other key destinations, enhancing the overall convenience and luxury of car rental services for European tourists.

With the growing focus on providing premium services for travellers, Avis First is poised to become a staple in European tourism, offering a solution that meets the needs of those seeking luxury and convenience in their travels. The service’s combination of personalisation, convenience, and high-end vehicles ensures that Avis First is well-positioned to elevate the European car rental experience for premium customers across the continent.

Overview

The expansion of Avis First to selected major cities of Europe is a milestone in the tourism and car rental industry branches which, for the very first time, is focused on high-end business travelers and their expectations for outstanding, elegant service. With more destinations coming soon, Avis First is poised to transform the industry by providing unmatched service to travelers arriving in Rome, Geneva and Zurich. As the service continues to expand across Europe, it is bound to become a critical component of the travel journey for people demanding effortless travel in premium comfort and style.

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Brigitte Macron’s daughter told a Paris court about the impact of alleged cyberbullying on her mother and her family

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Revolutionary Autonomous Sailing: Scylla’s Lumière Completes Historic River Voyage

The first autonomous Dock2Dock voyage between Hardinxveld-Giessendam and Gorinchem was completed by Scylla’s innovative vessel, Lumière. This demonstration—a live showcase of innovative technology—was a precedent for autonomous navigation in river transport. This first of its kind achievement is a significant leap for the industry and the beginning of sustainable and efficient river cruising.

As a river cruising industry leader, Scylla, now together with Shipping Technology and Retina, could turn the dream of autonomous sailing into reality. The voyage featured innovative technologies aimed at improvements in autonomous vessel maneuvering, fuel consumption, and overall sustainability. This demonstration in real-time is a testament to the radical changes in river ship navigation from manual to autonomous systems.

A Step Toward Smarter and Safer Navigation

The Dock2Dock demonstration was possible due to the synergy of multiple technologies. During the voyage, Lumière was guided by Shipping Technology’s ST BRAIN and autonomous navigation system, and Retina’s M-Pilot maneuvering system. These systems enable the vessel to fully automate the undocking and docking sequence and traverse the waters with minimal human input.

Showcase purposes were aimed at demonstrating that autonomous technology is already operational and amplifying the efficiency, safety, and sustainability of shipping operations. It is important to state that the goal of such technology is not to replace the captain, but to provide high-technology assistive tools for safer and efficient navigation. This is aligned with operational sustainability, with a potential reduction of fuel operational cost.

David Woudenberg, Head of Product Development at Shipping Technology, discussed the potential of assistive autonomous systems, stressing that the goal is to enhance the human operational framework. The autonomous system is designed to take over navigation tasks and lower operational and repetitive manual tasks, thereby leaving the navigation and decision systems for human crew members.

Live Showcase, Autonomous Sailing

Real-time demonstrations of the operational system, such as Retina’s docking and autonomous sailing control systems of ST Sailing, that instantly switched control without human assistance. The systems made real-time calculations of the ship’s neural parameters, such as load, fuel consumption, and position, to compute the optimal sailing and steering parameters.

Autonomous docking closed the trip, although the captain maintained complete control during this phase, guaranteeing the Lumière reached its destination in Gorinchem safely. The entire demonstration was intended to illustrate the potential of these systems functioning together to create a more seamless and efficient navigation process for the vessel.

Reflecting on the occasion’s importance, Tom Panjer, founder of Retina, remarked that, although discussions of autonomous sailing have proliferated in the sector, tangible demonstrations, particularly those exhibiting full autonomy as opposed to simply remote-controlled navigation, have been conspicuously lacking. This demonstration represented a profound change in the field, providing clear evidence that the future of autonomous sailing is beginning to take form.

Projected Outcomes for River Travel

Lumière’s autonomous Dock2Dock voyage sets a precedent for the future of river cruising. The anticipated benefits of autonomous systems on river travel go beyond improved operational efficiency to encompass positive environmental changes as well. The new technologies respond to concerns over sustainable travel by improving fuel efficiency and adopting environmentally responsible sailing practices.

Integrating “just-in-time sailing” means that ships can predict the best time to arrive at certain points in a journey to decrease the amount of fuel burned waiting on the way. These innovations contribute to an overall positive outlook on the sustainability of autonomous river travel and its potential in positively altering the carbon balance of the entire maritime sector.

The Role of the Captain in Autonomous Sailing

The demonstration of autonomous sailing sought to produce evidence to the contrary of the presumption of no more human involvement in autonomous sailing. As was stated in the demonstration, the captain’s function is neither disappearing nor being diminished. The technology is a means of allowing the captain to concentrate on high-level decision-making, leaving the lower-level, inefficient, and primitive navigation systems to the captain.

The captain is still an integral part of the process, overseeing the autonomous machinery and taking command as necessary to maintain safety. This is best described as the union of advanced technology and human judgment—autonomous systems for safety, control, and efficiency, and human expertise for oversight and navigation.

A Sustainable Future for River Travel

Innovations in autonomous technologies by Scylla are likely to revolutionize the river cruising business. With this first demonstration on the Lumière, we take the first steps to developing more sustainable and pleasurable experiences in river cruising for all our customers.

The Lumière’s trip is a testament to Scylla’s river travel vision. With the implementation of more autonomous systems, Scylla and its partners will enhance the customer experience and engage in global sustainable travel and decarbonization initiatives.

Conclusion: The Future of River Cruising

The Lumière’s parallel autonomous Dock2Dock cruise showcases another advancement of the burgeoning autonomous river cruise industry. Achievements in autonomous technology in other industries suggest that the river cruise industry is on the cusp of safe, fully autonomous, self-navigating cruises. The excitement of self-navigating river travel automation technology suggests the potential for increased operational efficiencies and reduced ecological impacts for self-navigating river travel automation technology. The anticipation of safe, self-navigating river cruises is finally within reach for passengers and the industry alike.

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Italy joins Spain, Finland, Portugal, France, Turkey, Germany in jaw-dropping exhibition growth in European history—more than fifty-three million attendees and counting with two thousand two hundred and forty events, twenty-three million square meters space.

In a historic shift, Italy has joined Spain, Finland, Portugal, France, Turkey, and Germany in what can only be described as jaw-dropping exhibition growth across Europe. The latest figures reveal a staggering 2,240 events and a mind-blowing 23 million square meters of exhibition space, making 2024 a groundbreaking year in the exhibition industry.

This phenomenal expansion has attracted over 53 million attendees, a testament to the growing demand for face-to-face business platforms across the continent. The collaboration among these countries highlights a major trend in the exhibition world: unparalleled growth and opportunity. With major nations like Italy taking part, the European exhibition market is on a record-breaking trajectory. Travel and Tour World urges readers to dive into this exciting development, as this is just the beginning of a new era of exhibition dominance. Don’t miss out—keep reading to discover how these numbers are reshaping the European exhibition industry forever!

UFI, the Global Association of the Exhibition Industry, has published the latest edition of its Euro Fair Statistics report, providing a comprehensive look into the exhibition market across 16 European countries. The report, which includes certified data from 11 national and regional organizations, represents an estimated 55% of the European exhibition sector. The newly released figures highlight the continued recovery and expansion of the industry, with 2,240 exhibitions held in 2024, showcasing the sector’s resilience and growing demand for face-to-face business platforms.

Key Findings from the 2024 Euro Fair Statistics Report

The 2024 Euro Fair Statistics report covers a total of 2,240 exhibitions, including 235 UFI Approved Events. These exhibitions occupied 23.1 million square meters of registered net space and attracted a total of 53.8 million registered visits. Additionally, the events hosted 594,444 exhibiting companies. This data underscores the vibrant nature of the European exhibition market, reflecting ongoing growth as businesses continue to invest in physical events.

The report also reveals that 40% of these events were dedicated to trade visitors, while 30% targeted the public and the remaining 30% served both audiences. This breakdown highlights the diverse nature of exhibitions, which cater to a wide range of industry sectors and audiences, ensuring that the exhibition space remains a vital platform for business interaction and consumer engagement.

Market Growth and Expanding Data Coverage

The increase in events and market coverage is evident in the 2024 report, with UFI estimating that the data represents nearly 55% of the European exhibition sector. Chris Skeith OBE, UFI CEO, commented, “The number of events covered by the ‘Euro Fair Statistics’ report has continued to grow in recent years.” He also noted that this year’s data collection process was enhanced by asking national bodies to specify whether reported figures referred to visitors or visits, thus improving the accuracy of the data.

The 2024 report reflects the changing demands in the exhibition industry, with organisers adapting to shifts in the market, particularly in response to the increasing importance of face-to-face engagement. As the sector recovers from previous disruptions, the continued growth in event numbers and attendance is a positive sign for the future of in-person exhibitions across Europe.

Contributions from National and Regional Organisations

The comprehensive data in the Euro Fair Statistics report is made possible through the collaboration of national and regional organizations, including AEFI (Italy), AFE (Spain), ATFEO (Finland), BDO & Associates (Portugal), CENTREX (Central and Eastern Europe), CLC-VECTA (The Netherlands), FEBELUX (Belgium), FKM (Germany), SOKEE (Greece), TOBB (Turkey), and UNIMEV-OJS (France). These organizations have provided certified data that reflects the diverse nature of exhibitions across different European regions, contributing to a fuller picture of the market.

By consolidating data from these diverse sources, UFI can provide a comprehensive and accurate representation of the European exhibition sector, further solidifying its role as a key resource for the industry.

The Future of the European Exhibition Industry

The findings of the Euro Fair Statistics report suggest a promising future for the European exhibition market. The increase in events, coupled with rising attendance, indicates a recovery that is outpacing expectations. As businesses and organisations continue to prioritize face-to-face engagement, the exhibition sector is likely to remain an essential element of the European economy.

With continued investment in exhibition platforms and the development of new ways to engage audiences, the industry is well-positioned to thrive in the years ahead. As UFI continues to enhance its data collection methods and provide insights into market trends, the association remains a central figure in shaping the future of the global exhibition industry.

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The 18-year-old Russian singer was arrested after her street performance of an anti-Putin song went viral

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Rome’s Flourishing Gluten-Free Dining Scene: A Boon for Travelers and the Tourism Industry

Rome’s Commitment to Gluten-Free Dining

Rome has emerged as a leading destination for travelers with celiac disease and gluten sensitivities, offering a diverse array of gluten-free dining options. This transformation is the result of Italy’s proactive approach to celiac disease awareness and its integration into the country’s culinary culture.

The Role of the Italian Celiac Association (AIC)

The Italian Celiac Association (Associazione Italiana Celiachia – AIC) has been instrumental in promoting gluten-free dining across Italy. Established in the early 1980s, AIC has worked tirelessly to raise awareness about celiac disease and to train restaurant staff on safe food preparation practices. Through its “Eating Out” program, AIC certifies restaurants that adhere to strict guidelines to prevent cross-contamination, ensuring that individuals with celiac disease can dine out safely.

This initiative has led to a significant increase in the number of certified gluten-free establishments in Rome and throughout Italy. As of the latest data, Rome boasts over one hundred certified gluten-free restaurants, a testament to the city’s commitment to inclusivity and quality dining.

Economic Impact: Boosting Tourism and the Local Economy

The rise in gluten-free dining options has had a positive impact on Rome’s tourism industry. Travelers with dietary restrictions are increasingly seeking destinations that cater to their needs, and Rome’s reputation for gluten-free dining has made it a preferred choice. According to a study conducted by the Italian Ministry of Health, the number of tourists visiting Italy with dietary restrictions has been steadily increasing, with a significant portion choosing Rome for its culinary offerings.

This influx of gluten-free travelers has not only boosted the tourism sector but has also contributed to the local economy by supporting restaurants, bakeries, and other food establishments. Furthermore, the demand for gluten-free products has encouraged local producers to innovate and expand their offerings, further enriching Rome’s food scene.

Culinary Delights: Gluten-Free Options in Rome

Rome’s culinary landscape offers a plethora of gluten-free options that cater to various tastes and preferences. From traditional Roman dishes to innovative creations, diners can enjoy a rich gastronomic experience without compromising their health.

Gluten-Free Pasta and Traditional Dishes

Many classic Roman dishes are naturally gluten-free or can be easily adapted. Restaurants like Armando al Pantheon and Piatto Romano serve high-quality gluten-free versions of staples such as carbonara, amatriciana, and cacio e pepe. For instance, Trattoria da Cesare al Casaletto offers gluten-free mezze maniche and even gluten-free supplì (fried rice balls), with separate frying methods to prevent cross-contamination.

Gluten-Free Pizza and Bakeries

Pizza lovers can indulge without worry at establishments like Mama Eat, which boasts separate ovens for gluten-free pizzas, and 3.0 Ciro Cascella, known for its Neapolitan-style gluten-free pizzas made with Caputo Fioreglut flour. It’s important to note that while this flour is gluten-free, it contains deglutinated wheat starch, which may not be suitable for individuals with wheat allergies.

For baked goods, New Food Gluten Free bakery provides gluten-free cornetti (Italian croissants) and Roman-style pizza. Celiachiamo, a gluten-free market with multiple locations, offers a variety of pastries, cookies, and bomboloni (filled doughnuts).

Gluten-Free Desserts and Sweets

Dessert enthusiasts need not miss out. Gelateria Torcè offers gluten-free cones made from corn flour, delivering a sophisticated taste and texture. For those with a sweet tooth, various patisseries and gelaterias across Rome provide gluten-free options, ensuring that every meal can end on a sweet note.

Resources for Gluten-Free Travelers

The Associazione Italiana Celiachia (AiC) plays a crucial role in supporting the gluten-free community in Italy. They offer an app that helps travelers find certified gluten-free restaurants and provides information on gluten-free products and services.

Additionally, many hotels and accommodations in Rome are becoming increasingly aware of the needs of gluten-free travelers. Some establishments offer gluten-free breakfast options, and staff are often trained to handle dietary restrictions, ensuring a safe and enjoyable stay for all guests.

Rome as a Model for Gluten-Free Tourism

Rome’s dedication to providing gluten-free dining options serves as a model for other cities worldwide. Through collaboration between health organizations, the culinary community, and the tourism sector, Rome has created an inclusive environment where all travelers can enjoy its rich culinary heritage. Whether you’re seeking traditional Roman dishes or innovative gluten-free creations, Rome offers a diverse array of options to satisfy every palate.

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Unlock The Ultimate Santorini Getaway With Royal Caribbean’s Exclusive Beach Club

To include more exclusive vacation options, Royal Caribbean Group is opening Royal Beach Club in Santorini, Greece, in the summer of 2026. This new beach club is located in one of the most desirable places in the world and will provide guests with an unparalleled vacation in luxury. This beach club will be in the itinerary of Royal Caribbean and Celebrity Cruises and will provide world-class service to the guests. This will create the perfect vacation in the Mediterranean in one of the most beautiful places on earth, Santorini.

Santorini is known for its volcanic beaches and whitewashed buildings with distinctive blue domes. It is a culturally rich and beautiful place to visit and has a great deal of history. Because of all these features, Santorini is the perfect place to build the Royal Caribbean Beach Club and create the Santorini experience. This beach club guarantees that guests will have easy access to world-class service and unforgettable experiences.

A New Chapter in Vacation Options for Royal Caribbean

With this new addition, Royal Caribbean Group has started to expand land-based vacation offerings to eight global destinations by 2028, an increase from two. This new addition has been made to ensure that customers have multi-dimensional vacation experiences, thus further reinforcing the Royal Caribbean brand.

The addition of Santorini to the Royal Beach Club Collection is an example of the all-inclusive packages Royal Caribbean Beach Club is recognized for. As stated by the executives, the beach club will provide an alternative way to indulge in the island, offering an experience that encompasses Santorini’s rich culture and calm coastlines while alleviating the challenges of overcrowding that restrict most visitors. Royal Beach Club will become an oasis of Aegean tranquility, featuring a dedicated relaxation club where guests have exclusive access.

An Exclusive Beach Club: Royal Beach Club Santorini

What differentiates the Royal Beach Club Santorini from other ‘beach clubs’ within the Santorini archipelago is the balance of exclusivity, comfort, and cultural connection. Guests will have the opportunity to visit Santorini’s iconic sights, the delightful settlements of Oia and Fira, tour the local shops, and relish the famed art galleries and cafes. In addition to these cultural activities, patrons will have access to the Royal Beach Club to indulge in the comfort and hospitality of Royal Caribbean.

The beach club will ease congestion on the island, as Royal Caribbean’s executives stressed. Guests will have the freedom to start their day from any of three departure points, optimizing the flow of travelers. This thoughtful distribution system will increase the overall flow of travelers and let guests appreciate the charm of Santorini, unspoiled and unhurried.

Expanding the Beach Club Collection

As with all new developments for Royal Caribbean, The Royal Beach Club Santorini will be just like the latest in developments after the success of Perfect Day at Coco Cay, which transformed the cruise line industry in the creation of exclusive island retreat experiences. This will be attempted at several destinations, with the Santorini beach club expected to open in the summer of 2026.

Additionally, the company has plans to premiere more beach clubs in the coming few years, located in the Bahamas, Mexico, and the South Pacific. This planned and calculated expansion aims to diversify the company’s vacation offerings to include more land-based excursions, along with the traditional sea cruise, to provide more varied travel experiences.

The Santorini Beach Club: A Stellar Experience

For an unforgettable beach day, guests will have all of their needs satisfied at the Royal Beach Club, including dining, exclusive beachside Mediterranean-view private cabanas, and much more. A touch of relaxation and adventure, along with some cultural exploration, will give guests their essence of Santorini, and the combination of the island’s natural beauty and Royal Caribbean’s luxurious service will provide guests with an unforgettable vacation.

A New Era for Royal Caribbean’s Land-Based Experiences

The Santorini beach club is the first of many land-based expansions for Royal Caribbean Group. This initiative is part of the company’s continued goal to redefine destination travel by integrating seamless cruise and land-based travel. With its focus on cultivating exclusive and branded destination locations, the company is affirming its commitment to service and curated experiences.

Conclusion: Grand Vacations Are Coming to Santorini

Opening in summer 2026, Royal Beach Club Santorini will redefine luxury travel by seamlessly combining unique experiences in cultural immersion and exclusive relaxation on the beach. With Royal Beach Club Santorini, Royal Caribbean is setting a new standard in providing guests with unforgettable experiences in the world’s top travel destinations. As the company shifts into land-based destinations, customers will enjoy unique and thoughtfully designed experiences that will enhance their world travel. By Santorini’s picture-perfect shores and charming villages, Santorini will soon provide a luxurious, integrated Mediterranean holiday that will appeal to grand vacationers.

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Isle of Wight Festival Tourism Impact: All You Need To Know

The Isle of Wight Festival, one of the UK’s most iconic and long-running music festivals, has been granted a renewed licence until 2033, securing its position as a key driver of tourism and cultural activity on the island. This decision marks a significant step forward in ensuring the festival’s longevity and its continued contribution to the island’s economy and tourism sector. As the festival becomes an increasingly important attraction, it continues to draw a global audience, creating opportunities for local businesses and fostering growth in the region.

Isle of Wight Festival: A Significant Economic Driver

The Isle of Wight Festival is more than just a musical event—it has become a major economic driver for the island. According to the Isle of Wight Council’s recent report, the festival contributes an estimated £15 million annually to the local economy. The renewal of the festival’s licence is expected to continue to generate substantial revenue, as it attracts thousands of tourists each year. Travelers from across the UK and around the world descend on the island to enjoy the vibrant atmosphere, top-tier performances, and the scenic surroundings.

The festival’s economic impact extends beyond ticket sales. Hotels, restaurants, shops, and local transportation all benefit from the influx of visitors. With its new licence in place, the Isle of Wight Festival is poised to remain a central component of the island’s tourism strategy for years to come. The decision to extend the festival’s agreement until 2033 also includes an option to extend it further until 2036, ensuring long-term planning for local businesses and tourism initiatives.

Isle of Wight Festival Enhances Island’s Cultural Appeal

As a globally recognized event, the Isle of Wight Festival attracts a diverse range of visitors, from die-hard music fans to casual tourists seeking a unique cultural experience. The festival is not only about the music—it also celebrates the island’s natural beauty, its rich history, and its sense of community. For travelers, the Isle of Wight provides a perfect combination of entertainment and exploration. Visitors can enjoy world-class performances while taking in the stunning coastal views, charming villages, and scenic hiking trails.

The renewal of the Isle of Wight Festival’s licence also consolidates the use of key festival sites, such as the Seaclose and Newport Quay tennis courts, which have hosted festival activities for years. By bringing these locations under a single festival agreement, the council ensures that the event will be more organized, streamlined, and capable of growing in both scale and impact. The agreement allows for better management of these popular festival sites, helping to maintain the island’s environment while supporting its vibrant tourism sector.

Isle of Wight Festival: Communal Unity And Strengthened Relationships

The Isle of Wight Festival has always been mindful of its relationship with the local community. While the event has occasionally faced criticism from certain groups, the Isle of Wight Council’s report highlighted that any adverse impacts have been mitigated through careful planning and consultation. The festival’s ability to adapt and evolve in response to local concerns has been a key factor in its enduring success.

The new long-term agreement ensures that the Isle of Wight Festival will continue to evolve with the community’s needs in mind. Plans are in place to ensure that the festival continues to deliver positive outcomes for the island, with new strategies being put in place to address any potential concerns. This collaborative approach between the festival organizers, the Isle of Wight Council, and the local community will guarantee that the event remains an asset to the island for generations to come.

A Must-Visit Event for Global Tourists

For international travelers looking to experience a lively and culturally rich event, the Isle of Wight Festival is the perfect destination. With its stunning location and rich history, the festival offers a truly unique atmosphere that combines music, arts, and the natural beauty of the island. The long-term extension of the festival’s licence ensures that future generations will continue to enjoy this world-class event, making the Isle of Wight an even more attractive destination for tourists from around the world.

Whether you are a music enthusiast or a traveler seeking an unforgettable cultural experience, the Isle of Wight Festival provides an opportunity to explore a beautiful part of the UK while enjoying world-class entertainment. This event, alongside the island’s picturesque landscapes and welcoming community, makes the Isle of Wight an essential stop for any traveler looking for a truly memorable experience.

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Visit Almourol Castle: Portugal’s Stunning Templar Fortress on the Tagus River

Situated on an islet in the Tagus River, Almourol Castle is one of the most beautiful and historically important landmarks in Portugal. The castle is located in the center of Portugal, between Entroncamento and Abrantes, and is an impressive fortress, rising 18 meters above the water. Its strategic location and spectacular views have captured the imagination of many, and it continues to be one of the most popular sites in the country.

Almourol Castle is a medieval castle which was built by the Knights Templar. It is famous for its Templar history as well as its deep connections to the Roman Empire. Almourol Castle is only accessible by boat which adds to its charm as a point of interest. The spectacular combination of history, architecture, and natural beauty makes it an ideal site to visit.

A Journey to Almourol Castle: Boat Trips and Panoramic Views

The Almourol Castle is situated on an islet and hence, its visitors need to do a boat trip on the Tagus River before accessing the centre of the castle from the island. The Tagus offers an adjunct to the boating adventure by providing amazing scenery of the river, the banks, and the castle. At four euros and a little portion of, time tourists get priceless, scenic pleasure boat rides to islands with castles.

The castle is a monument to history and the ride on the boat that pays a river protects him from a distance offers an additional opportunity to relish its glory. For all day, the boat trip an experience that trumps all sense of endless admiration. What makes the castle so beautiful is its isolation and the position, plus the surrounding nature with the river makes the importance of the island cove. The place invokes tenderness.

The Historical Importance of Almourol Castle

The Knights Templar have helped shaped Portuguese history and, importantly, Almourol Castle is something of a monument to that association. It was built as a medieval defensive outpost during the ruthless reconquest of the Iberian peninsular from the Moors. The Templars kept and defended the castle as part of their critical efforts of region and frontier Christianity expansion.

Almourol Castle is also notable for the fact that it, and its history, traces even further back to the Roman Empire. The island was deeply and heavily settled. Roman usage of the island included something as elaborate as fortifications, and complicated as portage of vessels of trade, enriching the area Almourol Castle is located within. With both Roman, and Templar influences, Almourol Castle affords enthusiasts of history to fascinate themselves with the complex, and layered, history of Almourol and Portugal.

The castle was a vital defensive point during the middle ages. Its strategic position on the Tagus made it defensive territory by river, and its sheer, castle walls offered the, to fortress them and defend their high vantages.

Architectural Design and Legacy of the Templar Order

Almourol Castle embodies its medieval roots through its architecture, most notably the embodiment of medieval architecture in the the solid stone walls, lofty towers, and the fortification of the castle which has stood the test of time. The fortification of the castle is interesting in itself, but the castle walls with thin window slits and battlements offer insight into the skills of architecture and construction of the Templars that built the castle.

The single most important feature of the castle is the central defensive keep. The central keep served dually as a defensive stronghold and as a dwelling of the knights which occupied the seignory. The central keep is encased within a set of walls, a gate, and protective towers which offer the idea that the walls and keep do not serve as a final line of defense. In modern times, remnants of a medieval military castle present a faint idea of the strategy deployed in the construction of the castle.

Countless reminders of the Templar Order’s architecture and symbols of the knights are present within the castle, attesting to the the mark the Templars left on the castle. People are able to wander the grounds, discover the Templar’s impact on the history of the castle and visualize the life of the knights and their dominion.

Tourism and Accessibility to Almourol Castle

Both Entroncamento and Abrantes town centers enable easy access to Almourol Castle thanks to their multiple and varied transport systems. Castle-bound ferries dock at both riverside camps which are roughly equidistant from the town. By far the most rewarding part of the castle visit is the inclusive sightseeing walk which reveals the breathtaking beauty of the Takus’ tributaries.

Because the castle is on an island and has basic service facilities, visitors are encouraged to come equipped with sufficient water and sturdy shoes for their short walk on the island. Losing out on such episodes of history combined with stunning island surroundings, should be avoided whenever central Portugal is on your travel itinerary.

A Site of Cultural and Natural Beauty

To visitors’ great pleasure, Almourol Castle is fully surrounded by rich nature, adding to its history. Visitors are welcomed by lush and dense greenery, adding to the serenity provided by the Tagus, which gracefully embraces the castle and its surroundings.

Almourol’s Castle visitors are welcome to several neighboring historical and natural parks within the region. The castle is situated within the core of some of Portugal’s most treasured natural geographies which allows visitors to hike, watch birds or otherwise marvel at the Portugal countryside.

Conclusion: One of the most fascinating historical experiences to have in Portugal

Almourol Castle is a fascinating and overwhelming site for visitors keen to engage and appreciate Portugal’s medieval history and rich heritage. Almourol is usually reached through Tagus River which heighens the surreal anomolous character the castle portrays in comparison to the surroundings. The historical importance and the architectural stature of Almourol turns it to the most captivating of the lot to eastern Portugal. Almourol Castle never disappoints visitors and leaves a lasting tendancy, especially to those keen on the Templar legacy, the Roman history, and captivating sights.

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As European Cities Struggle With The Effects Of Overtourism, New Sustainable Tourism Policies Are Being Implemented To Protect Local Communities And Preserve Cultural Heritage For Future Generations

European cities are starting to respond to the consequences of overtourism. Overtourism is the root of issues such as environmental degradation, crowded streets, and increased cost of living. The challenge to such new tourist policies is the very sensitive harmonization of the preservation and the sustainability of the locals’ health. The policies include, but are not limited to, the discouragement of short-term rentals, the promotion of green travel modes, and the distribution of tourists to relatively unvisited areas. These practices are aimed at protecting the cities’ cultural legacy grand and accessible to future generations.

As tourism numbers continue to surge beyond pre-pandemic levels, local governments across Europe are stepping up efforts to rethink the way cities manage travel. From Venice to Barcelona, the call for a sustainable tourism model has never been louder, emphasizing the need to balance the desires of travelers with the wellbeing of residents and the preservation of local cultures.

Tourism’s Rapid Growth

Europe’s tourism industry has witnessed an impressive recovery. In the first half of 2025, nearly 340 million international tourists visited the continent, a 4% increase compared to 2024, and a 7% rise over pre-pandemic levels. According to the United Nations Tourism Organization (UN Tourism), this upward trend reflects a burgeoning post-pandemic enthusiasm for European destinations.

Despite these record-breaking statistics, the tourism boom has sparked growing concerns about the strain on cities, economies, and communities. Many destinations are grappling with the realities of overtourism—when a destination’s tourism capacity exceeds its ability to accommodate visitors. Cities like Amsterdam, Venice, and Athens are facing rising rents, traffic congestion, pollution, and the degradation of historic neighborhoods. Local governments are now seeking sustainable strategies that benefit both residents and visitors while preserving the cultural identity of their cities.

The Price of Popularity

The debate over overtourism is not a new one, but 2025 has highlighted just how challenging it is to maintain a city’s appeal without sacrificing its essence. Iconic destinations like Venice, which introduced a fee for day visitors earlier this year, are struggling to balance tourism with preservation efforts. Similarly, Barcelona has imposed limits on short-term rental licenses, while Lisbon has established curfews in nightlife districts. In Amsterdam, authorities have even banned the construction of new hotels to prevent overcrowding in the already bustling city.

These steps signal a growing desire to manage visitor numbers more strategically, ensuring that tourism does not undermine the quality of life for residents or degrade the experience for travelers.

Towards Balanced Tourism

At the Global Tourism Forum 2025, policymakers and industry leaders gathered to discuss how Europe’s tourism model needs to evolve by 2050 to protect its cities, economies, and communities. The forum introduced the concept of “balanced tourism”—an approach that integrates tourism management into broader city planning, including transportation, housing, and business strategies. The goal is to ensure that cities remain livable while still being attractive to travelers.

According to Eurocities, a network of more than 200 major European cities, tourism should not just be measured by visitor numbers. Urban tourism plans need to align with long-term development goals, including limiting short-term rentals, improving public transit, and distributing tourism across less crowded neighborhoods. Such initiatives will help preserve the integrity of cultural landmarks and foster a sustainable relationship between local communities and the tourism sector.

A Growing Paradox

Tourism remains one of Europe’s most important economic drivers. In 2024, international tourism generated $1.73 trillion in revenue, a 14% increase compared to pre-pandemic figures. Countries like France and Spain saw a rise of 9% and 8% in tourism revenue, respectively. However, this economic boost comes with a price: inflation. In 2025, tourism inflation remained high at 6.8%, above the overall inflation rate of 4.3%.

For many travelers, the rising costs of transportation and accommodation have become a significant barrier. With prices climbing, tourists are opting for shorter stays, traveling closer to home, or reducing their spending. While the tourism sector has shown resilience, concerns about affordability continue to shape travel decisions.

Europe’s First Tourism Strategy

To address these challenges, the European Commission is developing its first-ever common strategy for sustainable tourism, which is set to launch in early 2026. This strategy aims to make the tourism sector more competitive, adaptable, and environmentally responsible. Key objectives include managing overcrowding, promoting eco-friendly travel, fostering digital innovation, and improving working conditions within the tourism industry.

Although tourism policy remains under national control, the European Commission is encouraging cities to share best practices and adopt sustainability standards. This collaborative effort will help the EU align its tourism goals with the European Green Deal, which focuses on promoting environmental sustainability across various sectors.

The Role of the New Generation

A shift in traveler preferences is helping pave the way for more sustainable tourism practices. Generation Z and millennials—now the largest group of international travelers—are increasingly prioritizing sustainability, authenticity, and digital convenience. According to UN Tourism data, younger travelers are more likely to choose eco-friendly accommodations, utilize public transportation, and avoid overcrowded tourist hotspots.

Cities such as Copenhagen and Ljubljana have capitalized on these preferences by positioning themselves as green destinations. These cities are known for their cycling networks, renewable energy use, and zero-waste tourism initiatives, earning accolades for their sustainability practices. This growing demand for greener travel options highlights the potential for cities to attract a new generation of environmentally conscious tourists.

Economic Pressures and Challenges Ahead

Despite the increasing emphasis on sustainability, the economic reality for many European cities remains complex. Tourism accounts for approximately 10% of the European Union’s GDP and provides over 22 million jobs. For smaller economies, particularly those in Southern Europe, tourism is a vital source of income. As such, it is challenging to slow the growth of this sector without risking significant economic repercussions.

The UN Tourism Confidence Index for late 2025 reflects a cautiously optimistic outlook, with experts anticipating stronger results for the remainder of the year. However, inflation and geopolitical tensions continue to be significant concerns that may affect future growth.

From Overtourism to Smart Tourism

As European cities wrestle with the effects of overtourism, many are turning to technology for solutions. “Smart tourism” initiatives are gaining traction across the continent, using digital tools to track visitor traffic, manage crowd density, and optimize transport systems. In Barcelona, sensors and mobile apps provide real-time data that help authorities adjust transport routes and manage congestion. Venice has introduced digital ticketing systems to regulate access to certain areas during peak tourist seasons.

Some cities are also experimenting with reward programs that incentivize sustainable behaviors, such as offering discounts for using public transport or visiting less crowded areas. Additionally, carbon-neutral travel passes and tiered pricing systems that make peak-season travel more expensive are being tested as ways to manage demand and reduce the environmental impact of tourism.

What It Means for Travelers

The shift towards sustainable tourism means that travelers may face new restrictions and rules in the near future. Popular European destinations could implement visitor caps, introduce environmental fees, or require digital permits to manage overcrowding. Cities like Venice have already begun charging day visitors a fee, and other destinations may follow suit with similar policies.

While these measures could make travel more expensive or restrictive, they also have the potential to enhance the quality of the travel experience. Fewer crowds, cleaner streets, and better infrastructure could lead to a more enjoyable and sustainable visit. For residents, these changes could result in lower noise levels, more affordable housing, and a higher quality of life.

Looking Ahead to 2050

By 2050, European cities hope to have achieved a sustainable tourism model that balances economic growth, social inclusion, and environmental protection. The key to this vision is attracting “the right kind” of visitors—those who value sustainability and respect local cultures. Investing in green transportation options, ensuring local communities have a voice in tourism decisions, and promoting eco-friendly practices will be critical to achieving this vision.

New sustainable tourism policies are being issued across Europe to mitigate overtourism, protect the locals, and safeguard the culture and heritage for the eco-conscious generations to come.

If these policies are effective, there will be a dramatic reorientation in the global tourism paradigm for Europe—no longer will the focus be entirely on tourism, but on the health and wellbeing of the people, the environment, and the continent’s future. As Europe faces the biggest challenge since the pandemic, these cities are unequivocally stating that while Europe is still “open for business,” it is “not at any cost.”

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Tourism Industry of Ireland Sees Decline in Revenue, Particularly in Dublin and the Midlands, Here’s What You Need to Know

Every year Ireland’s national tourism body, Fáilte Ireland, conducts a survey to get a sense of the problems tourism businesses in Ireland are facing. Most businesses attempted to recuperate economic pressures mainly during summer of 2025. Most of those businesses reported stagnated or declining revenues compared to 2024. This highlights the difficulties in recovering fully during a continuous economic climate.

After gathering information, or lack thereof, from respondents of the survey, Fáilte Ireland reported 43% fell revenues. Another 20% had flat revenues. Only able 37% reported growing business. Lingering sentiments of uncertainty from business owners after subdued economic conditions should have lead to far worse performance in the survey, leading Fáilte Ireland to be pleasantly surprised.

Sectoral Differences: Hotels, Restaurants, and B&Bs Struggle

The performance of different sectors within Ireland’s tourism industry varied widely, according to the survey results. While some businesses saw growth, others faced serious challenges. Notably, 54% of hotels and 46% of tourism attractions reported an increase in turnover during the summer. For hotels, however, the increase was tempered by a reduction in the number of longer stays, although the dip was somewhat offset by a rise in short breaks, which proved to be a more popular option for travelers this summer.

Conversely, the survey revealed that restaurants and bed and breakfasts (B&Bs) had a much harder time, with 64% of restaurants and 52% of B&Bs stating that this summer had been particularly difficult for their businesses. The challenging conditions were attributed to a range of factors, including rising operational costs, particularly energy and payroll expenses, which continue to strain the profitability of these businesses.

Regional Disparities: Wild Atlantic Way vs. Ireland’s Hidden Heartlands

The survey also highlighted significant regional disparities in tourism performance across Ireland. Some areas, such as the Wild Atlantic Way and Ireland’s Ancient East, were able to maintain their revenue levels from the summer of 2024, indicating that these regions managed to attract a steady stream of tourists. The appeal of these areas, known for their breathtaking landscapes, cultural heritage, and outdoor activities, remains strong, contributing to their resilience despite the overall industry downturn.

On the other hand, businesses located in Ireland’s Hidden Heartlands, particularly in the midlands region, as well as those in Dublin, reported more concerning figures. Fifty percent of operators in Ireland’s Hidden Heartlands and 48% of those in Dublin claimed that their revenue had decreased compared to the summer of 2024. This indicates that urban and midland-based businesses are facing more difficulty in attracting tourists, possibly due to factors such as high accommodation costs, less appeal for certain traveler demographics, or competition from more well-known tourist regions.

Decline in North American and European Visitors

One of the most significant findings in the survey was the reported decline in the number of visitors from key international markets, particularly North America and Europe. Forty-four percent of businesses reported a decrease in revenue from North American tourists this summer, with similar declines observed from European markets. The decrease in revenue from these international visitors was a key concern, as the tourism industry in Ireland has long relied on travelers from the United States and key European countries like Germany and the UK.

Specifically, 44% of businesses noted a decline in visitors from Germany, while 48% of respondents reported a drop in visitors from Britain. These declines suggest that external factors, such as economic uncertainty, changes in travel behavior, or even geopolitical issues, could be affecting Ireland’s ability to attract international tourists. The drop in European visitors, in particular, may also reflect a shift in preferences, with some European tourists opting for destinations closer to home due to cost concerns or changing travel patterns.

Rising Operational Costs Remain a Major Concern

Rising operational costs continue to be a major concern for tourism operators across Ireland. Over 1,000 survey respondents cited energy costs as a primary challenge, reflecting the broader economic pressures that businesses are facing in the wake of global energy price fluctuations. Additionally, payroll costs were highlighted as a significant factor affecting business performance, with 81% of hotels and food and drink operators listing them as a key concern.

Non-accommodation operators, such as tour operators and attractions, also noted that the high cost of accommodation is a growing issue, especially when it comes to attracting international visitors. Many businesses expressed frustration over the perception that a holiday in Ireland offers poor value for money, a sentiment that is becoming more common among tourists as costs continue to rise across the sector.

Positive Reviews Amidst Challenges: A Glimmer of Hope

Despite the challenges reported, the survey did show some positive aspects of the tourism sector’s performance. Fifty-five percent of tourism businesses reported receiving positive reviews and recommendations from visitors, indicating that there is still strong satisfaction with the quality of experiences provided in Ireland. This positive feedback is essential for long-term growth, as repeat customers and word-of-mouth recommendations remain crucial for the industry’s recovery and resilience.

Uncertain Outlook for the Rest of 2025

Looking ahead to the final quarter of 2025, the outlook for the tourism industry remains subdued. According to the survey, 44% of businesses expect their revenue to decline in the last quarter compared to the same period in 2024. Only 21% of businesses expect an increase in income, with most operators bracing for a challenging close to the year. This reflects broader concerns within the industry about economic uncertainty, rising costs, and changing travel trends that are impacting tourism worldwide.

The Impact of International Tariffs and Uncertainty

The ongoing uncertainty surrounding international trade tariffs, particularly with the United States, has also had an effect on the tourism sector. About 25% of businesses claimed that the uncertainty caused by tariffs had a negative impact on their investment plans, with many operators delaying or scaling back projects. This uncertainty is particularly evident among businesses that rely heavily on American visitors, as changes in trade policy and the broader global economy could further impact international tourism to Ireland.

A Challenging Year for Irish Tourism

According to the most recent data from Fáilte Ireland, the “Tourism Barometer” survey yields a mixed picture for the sector. Although some areas and industries exceeded expectations, most operators are struggling with sustained poor profitability, coupled with rising and hard to predict international trade. The anticipated conditions for the coming months are expected to remain unsustainable. This is a reason to expect poor profitability for hospitality and tourism. Some positivity from visitors and the considerable effort resilience and business adaptation under the current conditions provide some reason for expected unsustainable profitability levels to remain for the sector in the recovery phase.

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Berlin Joins Paris, Barcelona, Amsterdam, and Rome: How Rising Tourism and Tax Policies Will Transform European Travel in 2025

As 2025 approaches, Berlin joins Paris, Barcelona, Amsterdam, and Rome in preparing for an exciting rise in tourism. Major events, such as the World Cup and World Series, are expected to attract millions of visitors to these iconic European cities. With this surge in travel, cities are adjusting their tourism and tax policies to manage the increased demand. Berlin, alongside other top destinations like Paris and Barcelona, is reshaping its policies to strike the right balance between welcoming more visitors and maintaining local services.

These changes in tax structures will have a direct impact on how tourists experience these cities in 2025. From accommodation to public services, tourism taxes will play a key role in shaping the travel landscape. As these cities embrace this transformation, they aim to ensure both a positive visitor experience and sustainable growth.

Major Sports Events Fueling Travel Demand

Europe has always been a top travel destination. From its rich history and culture to stunning landmarks and vibrant cities, it’s no surprise that millions of people travel here each year. However, 2025 is expected to be a unique year. With the World Cup 2026 and World Series 2025 bringing millions of fans and tourists to the continent, cities are bracing themselves for an overwhelming demand.

As the host cities prepare for this influx, there will be a greater strain on accommodation, transport, and public services. Cities will need to manage this surge effectively to ensure both the visitors and residents benefit from the increased tourism. But there’s one critical aspect they must consider: how tourism taxes are handled.

How European Cities Are Preparing for More Visitors

The surge in travel means cities like Berlin, Paris, Barcelona, and Amsterdam will face an increased number of visitors. To handle this, they need to prepare their tourism infrastructure and ensure their tax policies can support both the locals and the economy. Let’s take a look at how each city plans to tackle the influx and the role taxes will play in this process.

Berlin: A City with an Eye on Sustainability

Berlin is one of the most popular destinations in Europe. Known for its historical landmarks, rich cultural scene, and vibrant nightlife, Berlin attracts millions of visitors every year. The city also has a tourism tax known as the Beherbergungssteuer or accommodation tax. This tax applies to hotel stays and ranges based on the price of the accommodation. Visitors who book more expensive rooms will pay higher taxes. However, this is where the challenge lies: With more visitors expected for the World Cup, the city is considering adjusting these taxes to keep it competitive.

Berlin must strike a balance between generating revenue and not scaring off tourists with high accommodation taxes. To help ease the burden, the city may temporarily reduce its tax rates during major events like the World Cup. This would keep accommodation costs down and encourage more visitors to book stays.

In addition to these changes, Berlin is also focused on sustainable tourism. With the city’s commitment to eco-friendly practices, they may consider adjusting the tax policies to fund environmental initiatives, such as improving transportation and public services.

Paris: A Tourist Hub with Dynamic Tax Rates

Paris, known for its iconic landmarks like the Eiffel Tower and the Louvre, is another city that will see an influx of visitors in 2025. The French capital imposes an occupancy tax on overnight stays, which ranges from €0.22 to €3.30 per person per night, depending on the type of accommodation. As more people flock to Paris for the World Cup, the city must think about its tax policies. While Paris may not lower its tax rates, it will likely invest this revenue in improving the tourism experience, including enhancing infrastructure and services.

It’s also worth mentioning that Paris has a standard VAT rate of 20%, which is applied to most services, including accommodation. The city could consider offering tax exemptions for specific tourism services during large events, which would reduce costs for visitors and increase overall tourism demand.

Barcelona: Boosting Tourism with Smart Taxing

Barcelona is one of Europe’s hottest tourist destinations, and the 2025 World Series will bring even more visitors to this Spanish gem. To cope with the expected increase, Barcelona imposes a tourist tax on hotel stays. This tax varies based on the type of accommodation, from budget hostels to luxury hotels. The revenue generated from this tax helps maintain the city’s infrastructure and public services.

Like other cities, Barcelona is considering temporary tax reductions or exemptions for certain types of accommodation. By doing so, the city aims to attract more visitors while ensuring that tourists can enjoy their stay without feeling burdened by high taxes. Moreover, Spain’s standard VAT rate of 21% applies to most services, which could affect the cost of travel-related services in the city.

Amsterdam: A Smart Approach to Managing Visitors

Amsterdam, with its beautiful canals and vibrant culture, is a top destination in Europe. The city imposes a tourist tax on overnight stays, which is calculated as a percentage of the accommodation cost. The more expensive the accommodation, the higher the tax. For the World Cup and World Series visitors, this means they could face a significant increase in the total cost of their trip. However, Amsterdam is considering adjusting these taxes during major events to ensure it remains an attractive destination.

The city also applies a standard VAT rate of 21% on most services, including tourism-related services. However, the government may consider offering reduced VAT rates or exemptions for certain services during high-demand periods to boost tourism further.

Rome: Welcoming the World with Adjusted Taxes

Rome, with its ancient ruins and vibrant culture, is set to welcome even more visitors in 2025. Rome imposes a city tax on overnight stays, which varies based on the type of accommodation. Visitors staying in higher-end hotels will pay a higher tax, while those opting for budget options will pay less. The city is expected to adjust these taxes during major events to ensure that it remains an affordable destination for all types of tourists.

Rome’s VAT rate is 22%, one of the highest in Europe. However, like other cities, it may reduce or exempt taxes for certain tourism services to keep visitors happy. The revenue from these taxes is crucial for the city’s infrastructure and public services, ensuring that Rome remains a top choice for travelers from around the world.

The Economic Impact of Adjusting Tourism Taxes

Tourism taxes are crucial to a city’s economy. The revenue generated from these taxes helps maintain and improve infrastructure, public services, and local businesses. However, cities must be careful not to overburden tourists with high taxes, especially during peak seasons like the World Cup and World Series.

If taxes are too high, tourists may choose to visit other cities with lower costs. However, by adjusting tax rates or offering exemptions for certain services, cities can attract more visitors without significantly impacting their overall revenue. The key is finding the right balance between generating income and maintaining competitiveness.

For instance, some cities may lower their occupancy taxes temporarily during major events. This would make hotel stays more affordable and encourage tourists to visit. Others may implement special VAT rates or reduce taxes on transportation and dining services to make the overall trip more affordable.

By investing the revenue generated from these taxes into improving the city’s infrastructure, cities can offer a better experience for tourists. This can include better public transportation, cleaner streets, and more tourist-friendly amenities. It’s all about making sure that the city remains attractive to visitors while ensuring that the local economy benefits from the tourism boom.

Sustainable Tourism and the Role of Taxes

Sustainability is becoming a major focus for many cities, and tourism taxes are one way to fund green initiatives. For example, Berlin has made efforts to focus on eco-friendly tourism, and it may use tourism tax revenue to fund sustainable transportation options and improve the city’s environmental footprint.

Sustainable tourism taxes could include charges for using public transport, renting bikes, or even for entering certain cultural or heritage sites. These taxes aim to reduce the environmental impact of mass tourism while still allowing visitors to enjoy everything the city has to offer. Cities like Amsterdam and Barcelona may also introduce similar policies to make their tourism sectors more eco-friendly.

Looking Ahead: What’s Next for European Cities?

As the 2026 World Cup and the 2025 World Series draw nearer, European cities will continue to refine their tourism tax policies. These changes will not only affect the visitors coming for these major events but also shape the tourism landscape for years to come.

The key for cities will be to strike a balance between welcoming visitors and maintaining the quality of life for residents. Adjusting tourism taxes in a way that maximizes revenue while enhancing the visitor experience is crucial for future success. Cities must be agile, responsive to the needs of both tourists and residents, and focused on sustainable practices that ensure tourism benefits everyone.

The travel demand for these world-class events will undoubtedly change the way European cities operate. By implementing the right tax policies, cities can boost their economy, enhance the tourist experience, and create a sustainable future for all.

A Bright Future for European Tourism

The tourism tax landscape in Europe’s key cities is about to change in exciting ways. With the expected rise in travel demand due to the World Cup and World Series, cities like Berlin, Paris, Barcelona, and Amsterdam will need to adjust their tax policies to accommodate the influx of visitors. These changes will not only impact the local economy but also shape the future of tourism in Europe.

By carefully managing tourism taxes, cities can ensure they remain attractive to visitors while supporting their economy and infrastructure. The future of European tourism looks bright, and with smart tax policies, these cities can continue to thrive as top destinations for travelers around the world.

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Azamara, Emerald, and Scenic Cruises Enhance Luxury Travel with Ship&Play Luggage Shipping Service: What You Need to Know

Passengers embarking on cruises with Azamara Cruises, Emerald Cruises and Tours, and Scenic Luxury Cruises and Tours can now take advantage of a luxury luggage shipping service thanks to a new partnership with Ship&Play, the specialist provider behind ShipSticks. Starting November 1 for Azamara and November 15 for Emerald and Scenic cruises, travelers will have the option to ship their luggage from home directly to their shipboard suite and back after their voyage. This innovative service removes the burden of managing bulky bags during transfers, instantly elevating the onboard experience.

The Luxury of Effortless Travel from Doorstep to Destination

Ship&Play provides a smooth, fully insured, and trackable luggage delivery service designed to function as a bespoke concierge offering for cruise passengers. By taking care of baggage logistics, the partnership promises to minimize travel stress and allow guests to focus entirely on their holiday journey. Whether for round-trip or one-way travel, the service is especially beneficial for those who prefer not to handle luggage after a journey or after indulging in onboard shopping.

Transforming the Cruise Travel Experience

Azamara, Emerald, and Scenic, renowned for their premium cruise itineraries including destinations such as the Mediterranean, Caribbean, and Baltic regions, view the integration of Ship&Play as a step toward redefining luxury and convenience in cruising. The service fosters a superior guest experience by ensuring luggage arrives smoothly and securely, ready in suites upon arrival, allowing passengers to immediately immerse in the destination experiences provided by these cruise lines without the distraction of baggage.

Onboard Convenience and Travel Advisor Benefits

Passengers have the flexibility to book return shipments while still onboard, simplifying the end-of-cruise process. This seamless luggage transition aligns perfectly with the premium service standards of Azamara, Emerald, and Scenic. In addition, travel advisors promoting the service can earn commissions starting at ten percent per booking, providing an attractive business opportunity that further incentivizes premium travel solutions.

Impact on Tourism and Luxury Travel Sectors

By removing a significant logistical hurdle, the collaboration between Ship&Play and these leading cruise operators encourages increased uptake of luxury cruise holidays. Travelers valuing time, comfort, and reliability are likely to be attracted to this enhanced offering, supporting tourism growth in regions serviced by the Azamara, Emerald, and Scenic fleets. This improvement dovetails with broader trends toward personalized, hassle-free travel and strengthens these cruise lines’ competitive edge in the luxury segment.

Safeguarding Passenger Confidence with Full Tracking and Insurance

The service’s fully trackable nature and insurance coverage provide peace of mind to passengers entrusting their belongings to Ship&Play. Transparent logistics updates and guaranteed protection lower barriers for those hesitant about shipping luggage, highlighting the company’s commitment to quality and safety. This reliability complements the overall cruise experience, where attention to detail and guest care are paramount.

Future Outlook: Elevating Cruise Journeys Through Innovational Partnerships

The Ship&Play partnership with Azamara, Emerald, and Scenic illustrates a growing trend of integrating tech-driven concierge services into the luxury cruise market. Such collaborations are expected to expand in coming years, as cruise lines seek innovative ways to streamline journeys and heighten guest satisfaction. Detangling traditional pain points like luggage management meets evolving traveler expectations and promotes sustainable tourism by potentially reducing airport congestion and transportation logistics.

Ship&Play Set to Revolutionize Luggage Handling on Luxury Cruises

The launch of Ship&Play’s luggage shipping service aboard Azamara, Emerald, and Scenic cruises marks a transformative advancement in cruise travel convenience starting fall 2025. By enabling passengers to ship bags directly from home to cruise suites and back, the companies create a frictionless travel experience that fits seamlessly with their luxury offerings. This service not only enhances guest comfort but also amplifies the tourism appeal of the diverse destinations visited by these cruise lines, fostering greater satisfaction and confidence in upscale cruise holidays globally.

Image Credit: Scenic

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Heritage Railway Tourism: Ensuring Quality Service Amid Growing Visitor Numbers in the UK

One of the popular railroad heritage attractions in the UK came under fire by one of the tour operators for the state of its carriages and the absence of any remarkable sights for travellers to behold along the route. The steam-powered train service has always been cherished as one of the most iconic heritage railways in the UK. It has been maligned recently for the experience it has been providing to the tourists as inadequate. The tour operator in particular, called out carriages containing steamy and leaking windows as scenery windows, which the railways purported to offer the tourists.

The Role of Heritage Railways in UK Tourism

With the ability to offer nostalgic steam train rides through stunning landscapes of rolling hills, coastlines, and picturesque towns, UK heritage railways substantially enhance the overall tourism experience of the country. Each year, millions of tourists flock to the UK to experience its rich history and stunning natural beauty, made even more accessible through the numerous heritage railways present within the country. These railways serve as a remarkable tool for the enhancement of British tourism and offer a profound way to witness the splendid history and beauty the UK has to offer.

Nonetheless, some of these cherished tourist sites have come under scrutiny for lacking some of the standards found at other attractions, and whether and how these sites would be able to provide visitors the basic requirements for high-class enjoyment has caused concern. The complaint regarding the heritage railway, raises the issue of how these sites resolve the tension between offering authentic heritage experiences and modern-day service expectations.

Tour Operator Criticism: ‘Nothing to See’ on the Railway Route

A number of passengers appeared to have problems with steamed-up windows and leaks in the carriage, which made the situation uncomfortable. This influence, the operator noted, seemed to be at odds with the anticipation of tourists hoping for a pleasant and relaxing old-time rail journey, which, in their opinion, was quite a letdown in terms of customer service.
Elementary heritage rail customers really enjoy the train ride, but to others, it seems to be the highlight of their whole journey. A train in bad condition with poor maintenance can have harmful impacts in the eyes of tourists.

Impact on Heritage Railway Tourism and Regional Economies

The backlash faced by local heritage railways is the case study of the tourists sunk costs in the area and the tourists’ sunk costs. Those businesses in the area can sell to these tourists and get instant profit from the tourists’ payments. When the tourists are expecting a pleasant journey the, the poor experience leads to a low ratio of bookings, a poor image, and subsequently, poor earnings from the local railways for overestimated anticipation.

When tourism attractions like heritage railways cannot maintain their high standards, it’s not only the attraction that suffers, but the entire region next to it, as well. The railway lines, which usually draw in a great number of tourists, acts as a magnet to those who, in turn, prefer to visit adjoining towns, hotels, and restaurants. If the train is of inferior quality, tourists may decide to go to different places,which inevitably lowers the sales of the local business and the tourism industry as a whole.

Steps Being Taken to Improve Experiences on Heritage Railways

In order to maintain the popularity of heritage railways and to maintain the importance they hold in the tourism economy of the country, the operators need to deal with the issues pointed out by the tourists and the tour operators. Improved janitorial and disinfection practices, alongside repair and modification of clear view facilities, the railway can improve its reputation and subsequently improve its attraction and thus more people can opt for the railway.

The National Heritage Railway Association (NHRA), alongside countless other similar organisations, helps facilitate the setting of minimum benchmarks as far as maintenance and services operational standards of service by these operators of heritage railways offer. A number of operators of heritage railways are focusing on improving their infrastructure and services and the comfort offered to visitors. Public fundraising activities, sponsorship, and other forms of government assistance may be sufficient to obtain funds to carry out repair works and continue upgrading the railway lines and carriages as necessary.

What UK Heritage Railways Have to Offer Tourists

While the concerns the tour operator expresses while legitimate why some visitors may be exasperated. It must be noted the different routes offered by all the heritage railways provide a spectacular vantage point to take in the UK’s countryside. For those wanting a taste of the nostalgic steam locomotive train era, there are indeed several other well-preserved lines, the North Yorkshire Moors Railway, West Somerset Railway, and of course, the Bluebell Railway. These railways offer perfect value, great countryside landscapes, and superb hospitality, creating an authentic British storybook experience.

Disappointment can be minimised by reading the reviews or contacting the appropriate tourism boards or the train operators directly regarding the state of the railway before purchasing the tickets. Many operators provide interactive websites with current information on service schedules, maintenance, and particular points of interest on the route.

Conclusion: Enhancing the Heritage Railway Experience for Tourists

The UK’s heritage railways remain a popular draw for visitors, but recent research points to the need for some railways to keep service standards high and to strive to ensure customers enjoy a satisfying and unforgettable experience. Given rising competition and a more demanding tourist market, this is the reality for the UK’s heritage railways. To stay in business, these operators need to repair and upgrade their infrastructure and improve services. Heritage railways, when properly maintained, present one of the most delightful, timeless methods to enjoy the UK’s scenic variety of hills and coastlines. They will continue to bring in tourists for many years to come.

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New Beaulieu Park Station Boosts Tourism and Commuting in Essex with Direct Links to London

The opening of Beaulieu Park, the new train station on the eastern main line in Essex, represents another milestone in the history of the UK railway network with the addition of its first station in more than a century. Beaulieu Park boosts public transportation in the region, as it improves the area’s connectivity. During the station’s historic opening, onlookers and passengers of the first train service from Colchester to London Liverpool Street were seen to enthusiastically welcome the arrival of the train, which was the first train service to make a stop at the newly constructed station.

Beaulieu Park station has been estimated to enhance the ease of commuting overlooked Essex by streamlining the region’s link with London. The station, which costs £175 million, is set to greatly improve the commuting experience in the region. Despite being scheduled to open in the last quarter of the year, the station has been launched four months early, which speaks of the dedication of the team.

A New Chapter in Essex’s Rail Connectivity

With the Btxaulieus Park Station now open to the public, there has certainly been progress made towards better integration of the regional transport network. Indeed, the Eastern Main Line has not been served by a btxaulieus station for well over a century, which highlights the need for further transport infrastructure development considering the population growth in Essex alongside the capital’s wide appeal.

Situated in Chelmsford, the station will not only ease the burden of commuting for Londoners but also enhance intra-Essex travel. This will positively impact commuters from nearby counties, tourists, as well as Essex residents visiting London for work, leisure, and cultural activities.

In the context of the renewed interest in cross-regional developments and the transition to a more sustainable rail industry, Beaulieu Park Station justifies the government’s continuing efforts in public transport infrastructure. Investing in regional transport systems guarantees better community accessibility and mobility, as clearly demonstrated by Beaulieu Park Station.

Tourism and Commuter Benefits

With historic sites, couples and family attractions, and countryside, Essex has long been a favorite day trip location from London. The new Beaulieu Park Station makes day and weekend trips to Chelmsford and attractions such as the Hylands House, Chelmer and Blackwater Navigation, and Chelmsford Museum and Essex Regiment Museum even more accessible.

Furthermore, Essex’s close proximity to London makes Beaulieu Park Station a perfect weekend cultural getaway fuel. Visitors can easily head to the capital to visit iconic sites like the Tower of London, the British Museum, or even to catch a show at the West End. It’s a perfect station for day trips to enjoy the nearby attractions of Southend-on-Sea and Colchester Zoo.
The new station improves the quality of life for Essex residents, as daily commuters can save more time with the more efficient and reliable route to London, reducing the time spent of lengthy Essex suburbs.

Beaulieu Park Station: A Benchmark for Future Infrastructure Assignments

The meaningful inaugurations that are characterised by the Beaulieu Park Station stand as testament to how the developments in transport infrastructure can change the face of a region. It not only augments the ease of access and convenience for the travellers, but also facilitates the region’s economic development by generating business possibilities for multi-dimensional economic actors, including both commuters and tourists. If the UK’s Essex region, and Britain as a whole, are to anticipate any meaningful progress in their transport systems, then investments of the sort as this will certainly serve as a cornerstone in enhancing economic utility for the rest of the country BBC reported.

Beaulieu Park Station’s transport features are impressive, but something that distinguishes the station from others is the whole constellation of sustainability factors which are integrated in the station’s features and amenities. With sustainable goals set by the UK, the facility becomes a beacon through the lights of the station, as it obtains the rest by harvesting rainwater at ground level and generating their energy. The recycling amenities connected to the rest then create a balance for the facility through responsible living. The station’s facilities not only change the environmental look of the region, but also strengthens the concept of the visionary Essex sustainability project.

Future Progress: Additional Developments on the Horizon

The opening of the Beaulieu Park Station signifies the beginning of a new chapter towards the planned regional developments in the surrounding area. It is expected that the Essex rail network will continue to evolve alongside the construction of new stations and upgrades to existing lines. Future network enhancements will target the continuous refinement of service delivery, including the improvement of the customer experience, and the expansion of the network to accommodate the growing demand for public transport.

Conclusion: Beaulieu Park Station and the Future of Rail Travel in Essex

The Beaulieu Park Station opening is viewed as an integration of the transport infrastructure for Essex and the UK market, allowing increased regional development, increased commuter convenience and attraction accessibility. Fully equipped with the latest construction techniques, green credentials and access to London, paired with local joint ventures, the station sets itself for pivotal chains in the future of rail travel. Beaulieu Park presents an innovative way to travel for every commuter, business, and leisure enthusiast.

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Explore Spreewald: Germany’s Hidden Water Paradise and Cultural Treasure

Tucked away in Brandenburg, just southeast of Berlin, lies Spreewald, a region renowned for its picturesque waterways, lush green landscapes, and rich cultural heritage. Designated a UNESCO Biosphere Reserve, Spreewald offers travelers a unique blend of natural beauty, outdoor activities, and vibrant local culture. It’s a destination that attracts nature lovers, history enthusiasts, and anyone looking to experience Germany beyond its famous cities.

The Enchanting Waterways of Spreewald

Spreewald is often referred to as “Germany’s Venice” due to its remarkable network of over 1,500 kilometers of canals, winding through forests, meadows, and charming villages. These waterways were formed thousands of years ago during the Ice Age, and today, they remain a central feature of the region’s landscape.

Visitors can explore the canals by traditional punt boats, allowing them to glide through the peaceful waters and admire the surrounding nature. This tranquil experience is a favorite among nature lovers and birdwatchers, as the canals are home to a variety of wildlife, including white-tailed eagles, otters, and numerous plant species. With its unspoiled beauty and serene atmosphere, the waterways of Spreewald provide an unforgettable escape into nature.

A Rich Ecosystem: Spreewald’s Unique Biodiversity

The biodiversity of Spreewald is one of the primary reasons it earned its UNESCO Biosphere Reserve status. Over 5,000 species of plants and animals can be found here, many of which are rare or endangered. The reserve is home to diverse ecosystems, including wetlands, meadows, and forests, providing a habitat for a wide range of flora and fauna.

The region is also recognized for its commitment to conservation. Spreewald’s farmers use organic farming methods on over 70% of the land, ensuring that the environment remains protected while providing high-quality, local products. This sustainable approach not only helps preserve the landscape but also enhances the experience for visitors who can enjoy organic produce, such as the famous Spreewald gherkins, known for their distinctive taste and quality.

Sorbian Culture: A Rich Heritage

Spreewald is also home to the Sorbs, a Slavic minority group with a unique language and customs that have been preserved for centuries. The Sorbs’ influence can be seen throughout the region, from their language to traditional crafts and festivals.

The Sorbian culture is an integral part of Spreewald’s identity. Visitors can learn more about the Sorbs through various cultural experiences, such as visiting the Sorbian Cultural Center or attending local festivals that celebrate their traditions. The region’s architecture also reflects Sorbian influence, with quaint wooden houses and picturesque villages dotting the landscape.

The Lehde Open-Air Museum provides further insight into the area’s history and traditions, offering visitors a chance to step back in time and experience the life of the Sorbs. The museum’s exhibits showcase traditional farming tools, local customs, and the everyday lives of the region’s inhabitants.

Eco-Tourism and Sustainable Practices

Spreewald is a model of eco-tourism, with sustainability at the heart of its tourism practices. Many of the region’s hotels, restaurants, and attractions are committed to environmentally friendly practices, such as using renewable energy and promoting local, organic products.

Boat tours in Spreewald are designed to have minimal environmental impact, with some operators offering eco-friendly boats powered by solar energy or electric motors. Additionally, the region’s bike trails provide an excellent way for visitors to explore the area while minimizing their carbon footprint. The Gherkin Cycling Trail, in particular, offers a scenic route through the countryside and along the canals, allowing cyclists to experience the beauty of Spreewald up close.

Outdoor Activities and Adventures

For those looking to get active, Spreewald offers a wide range of outdoor activities. Canoeing and kayaking are popular ways to explore the region’s canals, offering a chance to paddle through tranquil waters and enjoy the natural surroundings. The area’s bike and hiking trails also provide an opportunity to discover the landscape at a leisurely pace, with paths that lead through forests, meadows, and charming villages.

Hiking enthusiasts will enjoy the well-maintained trails that wind through the biosphere reserve, offering stunning views of the landscape. Whether by foot or by bike, visitors will find plenty of ways to immerse themselves in the beauty of Spreewald.

Festivals and Events: Celebrating Local Traditions

Throughout the year, Spreewald hosts a variety of festivals and events that celebrate its cultural heritage and natural beauty. The Spreewald Marathon is one of the region’s most popular events, attracting runners from all over the world. The marathon takes participants on a scenic route through the canals and forests, making it a unique and picturesque race.

The Aquamediale art festival is another highlight, showcasing contemporary art in the midst of Spreewald’s stunning natural landscapes. The festival features installations and performances that highlight the region’s beauty while promoting environmental awareness. Additionally, the Spreewald Light Nights illuminate the waterways with enchanting light displays, creating a magical atmosphere for visitors.

Conclusion: A Must-Visit Destination

Spreewald is a hidden gem that offers the perfect blend of nature, culture, and sustainability. With its UNESCO Biosphere Reserve status, the region is a testament to the successful integration of conservation and tourism. Whether exploring the canals by boat, cycling through the countryside, or learning about the Sorbian culture, visitors will find that Spreewald offers an authentic and enriching experience. For those seeking a tranquil escape into nature and a deeper connection with German heritage, Spreewald is an unmissable destination.

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Ajman Launches Roadshow in Eastern Europe to Strengthen Tourism Ties

The Ajman Department of Tourism Development (ADTD) has recently kicked off an exciting roadshow across Eastern Europe. This initiative, spearheaded by H.E. Mahmood Khaleel Alhashmi, marks a significant step in enhancing Ajman’s profile in the global tourism market. With an eye on strengthening its international presence, the Ajman tourism body aims to increase the emirate’s appeal to travelers from Eastern European countries, highlighting its rich blend of nature, culture, and luxury hospitality.

Ajman, one of the UAE’s lesser-known gems, is positioning itself as a prime destination for international tourists. This roadshow targets major cities across Eastern Europe, seeking to connect with local travel agencies, tour operators, and hospitality stakeholders to foster long-lasting business relationships. Through these direct interactions, the ADTD hopes to raise awareness of Ajman’s distinctive offerings and increase tourist traffic to the emirate.

Expanding Ajman’s Reach

The primary goal of this Eastern European roadshow is to introduce Ajman to an entirely new group of potential travelers. While the emirate is known within the UAE, it is relatively unexplored by tourists from Eastern Europe. By visiting key cities in this region, the ADTD hopes to bridge the gap between Ajman and a new market of travelers eager to explore the UAE. With its picturesque beaches, cultural sites, and family-friendly attractions, Ajman has much to offer.

Eastern Europe represents an exciting opportunity for Ajman to diversify its tourism base. Many of these countries, including Poland, Czech Republic, and Romania, have shown a growing interest in Middle Eastern destinations. Ajman’s efforts to tap into these markets come at an ideal time, as travel restrictions continue to ease, and international tourism is on the rise once again.

Creating Meaningful Partnerships

The roadshow’s primary aim is to form valuable partnerships with tour operators, travel agencies, and hospitality businesses. These partnerships are seen as critical to establishing Ajman as a must-visit destination for Eastern European tourists. By building strong relationships with the local travel industry, the ADTD aims to create tailored travel packages and joint promotional activities that will attract more tourists to Ajman.

Ajman’s tourism strategy focuses not just on attracting visitors, but on offering them something truly memorable. Through collaborations with local stakeholders, Ajman hopes to integrate more authentic local experiences into its tourism offerings, from exploring traditional markets to enjoying the emirate’s natural beauty.

Moreover, the ADTD sees this roadshow as an important step in positioning Ajman as a sustainable and responsible tourism destination. Ajman is committed to ensuring that its tourism growth benefits both the local community and the environment, supporting sustainable development and offering travelers the opportunity to connect with the culture and landscape in meaningful ways.

Strengthening Ajman’s Global Tourism Footprint

Ajman is increasingly determined to expand its tourism footprint beyond its regional boundaries. Through initiatives like this roadshow, the ADTD is actively working to put the emirate on the global tourism map. The Eastern European market offers a wealth of potential, and the roadshow serves as a pivotal point in attracting new visitors and encouraging return travel from the region.

The launch of this roadshow follows a broader strategy by the ADTD to diversify its tourism markets. Ajman has long been known for its pristine beaches and family-friendly resorts, but it is also home to a rich cultural heritage that often goes unnoticed by traditional tourists. The ADTD is keen to highlight these aspects of Ajman, offering travelers a chance to experience the emirate’s unique combination of both modernity and tradition.

Through this roadshow, the ADTD also aims to position Ajman tourism as a key player in the region’s hospitality industry. Whether it’s through unique cultural experiences, high-end resorts, or exciting leisure activities, Ajman is working to establish itself as a destination of choice for international travelers.

The launch of the Ajman Department of Tourism Development’s roadshow in Eastern Europe is a clear indication of the emirate’s commitment to growing its tourism industry and building global connections. By focusing on strategic partnerships, sustainability, and authentic local experiences, Ajman is making significant strides in positioning itself as a premier destination in the UAE for international travelers.

This initiative is just the beginning of a broader effort by the ADTD to diversify its tourism markets, strengthen Ajman’s position on the world stage, and contribute to the emirate’s economic growth. The roadshow is expected to pave the way for more collaborations, increased visitor numbers, and greater international interest in what Ajman has to offer. With Eastern Europe in its sights, Ajman is on its way to becoming a top choice for travelers seeking new, exciting, and sustainable destinations in the UAE.

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