Varanasi, India Welcomes Avantika By the Ganges As IHCL Expands SeleQtions Portfolio

Varanasi, India, one of the oldest living cities and a spiritual center for countless people, has got a prominent hospitality boost with the opening of Avantika by the Ganges, a new forty-three-key hotel under the SeleQtions brand of Indian Hotels Company Limited (IHCL). Located adjacent to the holy River Ganges, the hotel represents IHCL’s approach of mixing heritage, spirituality, and modern travel experiences along with promoting Varanasi as an attractive destination for high-end tourists.
The newly opened hotel, Avantika by the Ganges, is strategically located near some of the city’s most revered spiritual landmarks, including the Kashi Vishwanath Temple and the Kaal Bhairav Temple. This positioning places travellers at the heart of Varanasi’s ritualistic rhythms, from early morning prayers to evening aartis on the ghats, offering an immersive travel experience rather than a conventional hotel stay.
A Strategic Expansion for IHCL in Varanasi
According to information shared by IHCL, the opening of Avantika by the Ganges strengthens the group’s footprint in one of India’s most spiritually and culturally significant destinations. The SeleQtions brand is known for its character-rich properties, each designed to reflect the ethos of its location, and Avantika follows this philosophy closely.
The hotel features 43 rooms and suites, thoughtfully designed to balance modern comfort with subtle cultural cues inspired by the city’s ancient heritage. IHCL has indicated that the property caters to both domestic and international travellers seeking meaningful journeys, particularly those drawn to spiritual exploration, wellness travel and heritage tourism.
Culinary Experiences Rooted in Local Traditions
A key highlight of Avantika by the Ganges is its all-vegetarian restaurant, Dhanushkoti, which draws inspiration from traditional Varanasi kitchens. The restaurant showcases regional flavours prepared using locally sourced ingredients, reinforcing the hotel’s connection to its surroundings.
IHCL has indirectly conveyed that such culinary offerings are intended not only to appeal to guests but also to support local producers and preserve regional food traditions. For travellers, this translates into an authentic gastronomic experience that aligns with the spiritual and cultural ethos of the destination.
Wellness, Spirituality and Slow Travel
Beyond accommodation and dining, the hotel offers a range of wellness facilities including a fitness centre, spa and salon. These amenities are designed to complement the city’s spiritual energy, appealing to travellers increasingly interested in wellness-led and slow travel experiences.
Varanasi has long attracted pilgrims and seekers, but in recent years it has also seen rising interest from cultural tourists, photographers and experiential travellers. IHCL’s latest addition supports this shift by offering a tranquil base from which guests can explore the city at a more reflective pace.
Boosting Hospitality and Tourism in Varanasi
The opening of Avantika by the Ganges is expected to contribute positively to Varanasi’s hospitality ecosystem. New hotel developments by established brands such as IHCL typically generate employment opportunities, stimulate local supply chains and enhance service standards across the destination.
Industry observers have indirectly noted that quality accommodation plays a critical role in extending visitor stays and attracting higher-spending travellers. With improved infrastructure and branded hospitality, Varanasi is increasingly positioned not only as a pilgrimage centre but also as a premium cultural tourism destination.
Varanasi’s Growing Appeal on the Global Travel Map
As one of the oldest continuously inhabited cities in the world, Varanasi holds unmatched historical and spiritual significance. The city’s ghats along the Ganges River, its labyrinthine lanes and centuries-old rituals continue to fascinate travellers from across the globe.
With improved air connectivity, riverfront development and the entry of premium hotels, Varanasi’s tourism narrative is evolving. The presence of IHCL’s SeleQtions brand reinforces confidence in the destination’s long-term tourism potential and signals a shift towards more curated, experience-driven travel.
A Thoughtful Addition to a Timeless Destination
From a travel perspective, Avantika by the Ganges represents more than just a new hotel opening. It symbolises how sensitive hospitality development can coexist with heritage, spirituality and local culture. IHCL has subtly positioned the property as a gateway to experiencing Varanasi in a deeper, more meaningful way.
People who travel are now more often looking for places that provide an emotional bond and having a rich culture; hence Varanasi is there to gain. Additionally, the advent of Avantika by the Ganges makes it easier for tourists to find a place to stay, but at the same time, it also consolidates the city’s statement about being a place.
Image Credit: Avantika by the Ganges
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