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Germany January 2026: Skoda up to record #2, places Elroq inside Top 10 for the first time

The Skoda Elroq is up to #8 in Germany in January.

New car sales in Germany recede by a steep -6.6% year-on-year in January to 193,981. BEV sales are up Β a splendid 23.7% year-on-year to 42,692 and 22% share vs. 16.6% a year ago in January 2025.

Market leader Volkswagen (-17.5%) is hit hard but at 19.7% it is above its Full Year 2025 level of 19.6%. The year-ago comparison base was particularly high as it reached its best share in a decade at 22.3%. Skoda (+12.2%) defies the negative market with an impressive double-digit gain leading it to a record 2nd place, also reached in June 2024. Mercedes (-6.5%) is up one spot on last month to #3, distancing BMW (+5.4%) and Audi (-4%). Opel (+27.4%) posts a formidable gain but remains in 6th place above Ford (-11.1%), Hyundai (+0.5%) and Seat (-27.9%). Fiat (+87.2%) surges to #10 vs. #18 last month and #15 over the Full Year 2025. BYD (+1018.7%) outsells Tesla (+1.9%) again at #22 vs. #26.

Model-wise, the VW Golf (-15.1%) sports an easy victory at 3.4% share and despite falling sharply year-on-year. This is because the VW Tiguan (-36.5%), cannibalised by the new Tayron, and T-Roc (-40.3%), impacted by its generation changeover, are both in complete freefall. The Skoda Octavia (-2.1%) takes advantage and climbs to a record third place, also reached in July 2020, January 2024 and July 2024. The Opel Corsa (+50.4%) and Audi A6 (+96.6%) are both in excellent shape and follow, ahead of the Mercedes GLC (-0.1%). Below, the Skoda Elroq (+1014.6%) celebrates one year in market with a first ever Top 10 finish at #8. The VW Tayron (+6984.6%) reaches a new ranking record at #13.

Previous post: Germany Full Year 2025: VW Golf celebrates 45 straight years at #1

One year ago: Germany January 2025: Cupra and VW ID.7 break into Top 10 in negative market

Full January 2026 Top 61 All brands and Top 355 All models below.

Germany January 2026 – brands:

PosBrandJan-26%/25Dec
1Volkswagen38,28219.7%– 17.5%1
2Skoda18,5509.6%+ 12.2%5
3Mercedes18,4549.5%– 6.5%4
4BMW17,1058.8%+ 5.4%2
5Audi14,0547.2%– 4.0%3
6Opel8,8294.6%+ 27.4%6
7Ford6,8203.5%– 11.1%9
8Hyundai6,1413.2%+ 0.5%10
9Seat5,6892.9%– 27.9%11
10Fiat4,4902.3%+ 87.2%18
11Peugeot4,4862.3%– 9.5%19
12Cupra4,0272.1%– 32.3%13
13Volvo3,9672.0%– 26.3%14
14Kia3,9162.0%– 21.0%16
15Toyota3,5951.9%– 33.8%7
16Citroen3,5021.8%+ 4.3%20
17Renault3,3611.7%– 17.4%12
18Dacia3,1411.6%– 45.2%8
19Porsche2,9421.5%+ 23.3%26
20Mazda2,8151.5%+ 22.9%15
21Mini2,6451.4%+ 18.1%21
22BYD2,6291.4%+ 1018.7%17
23Nissan2,0591.1%– 7.2%25
24Suzuki1,5090.8%+ 10.0%27
25MG Roewe1,4580.8%– 11.4%22
26Tesla1,3010.7%+ 1.9%24
27Land Rover1,1090.6%– 9.2%28
28Mitsubishi9640.5%– 49.9%23
29Jeep7820.4%– 21.6%30
30Leapmotor6890.4%+ 344.5%29
31Polestar5320.3%+ 126.4%31
32Smart4660.2%– 4.9%32
33Alfa Romeo4390.2%– 23.3%33
34Honda4000.2%– 6.5%34
35Xpeng3270.2%+ 247.9%35
36Lexus2700.1%– 22.4%38
37Subaru2060.1%– 26.7%36
38KGM1630.1%– 52.1%37
39Man1310.1%+ 22.4%40
40DS1180.1%– 54.1%39
41Ferrari1130.1%– 13.7%42
42Alpine1070.1%+ 35.4%41
43Lamborghini820.0%– 10.9%47
44Iveco620.0%+ 12.7%46
45Lynk & Co510.0%+ 1175.0%50
46Togg460.0%new43
47GWM440.0%– 86.7%55
48Bentley410.0%– 32.8%49
49Aston Martin350.0%#DIV/0!53
50Vinfast340.0%+ 21.4%52
51GenesisΒ 300.0%– 42.3%45
52Maserati300.0%– 34.8%57
53Ineos280.0%+ 33.3%56
54Rolls-Royce270.0%+ 3.8%54
55Lotus240.0%– 42.9%51
56LucidΒ 110.0%– 42.1%60
57Zeekr100.0%new58
58Morgan40.0%+ 0.0%62
59Cadillac30.0%– 78.6%61
60Lada20.0%n/a65
61NIO10.0%– 94.4%44
 –Others8330.4%– 22.3% –

Germany January 2026 – models:

PosModelJan-26%/25Dec
1VW Golf6,5293.4%– 15.1%1
2VW Tiguan4,2282.2%– 36.5%3
3Skoda Octavia3,9932.1%– 2.1%10
4VW T-Roc3,8592.0%– 40.3%4
5Opel Corsa3,7051.9%+ 50.4%6
6Audi A63,3631.7%+ 96.6%5
7Mercedes GLC3,1401.6%– 0.1%11
8Skoda Elroq3,1211.6%+ 1014.6%18
9VW Passat3,0681.6%– 18.8%16
10BMW X12,8481.5%+ 14.4%2
11VW Transporter2,8291.5%– 0.8%12
12BMW X32,7991.4%+ 43.8%32
13VW Tayron2,7631.4%+ 6984.6%23
14Mini All2,6451.4%+ 18.1%17
15VW ID.72,6321.4%– 16.2%15
16Skoda Kodiaq2,5641.3%+ 22.6%28
17Mercedes CLA-Klasse2,4181.2%+ 227.6%22
18VW ID.32,4051.2%+ 19.4%21
19BMW 5er2,3921.2%– 6.5%7
20VW Polo2,3221.2%– 5.5%24
21Seat Leon2,2481.2%– 42.7%14
22Skoda Karoq2,1711.1%+ 15.5%40
23Audi A32,0281.0%– 12.6%8
24VW T-Cross1,9291.0%– 17.7%13
25BMW 3er1,9061.0%– 6.8%31
26Volvo XC601,8420.9%– 33.8%26
27Skoda Enyaq1,8410.9%– 39.8%39
28Mercedes GLA/EQA1,8160.9%+ 129.9%86
29Mercedes C-KlasseΒ 1,8130.9%– 8.4%55
30Opel Astra1,7360.9%– 7.4%30
31Audi A51,7300.9%+ 22.2%20
32Citroen C3/C3 Aircross1,7040.9%+ 148.4%51
33Skoda Fabia1,6460.8%– 7.0%42
34Fiat Ducato1,6070.8%+ 19.3%77
35Opel Grandland X1,5870.8%+ 62.6%33
36Mercedes V-Klasse/EQV1,5860.8%– 31.9%45
37Mercedes E-Klasse/EQE1,5760.8%– 22.1%38
38BMW 2er1,5230.8%+ 27.1%48
39Skoda Superb1,5190.8%+ 14.4%73
40BMW 1er1,4740.8%+ 0.8%25
41BMW 4er1,3910.7%– 3.5%35
42VW Caddy1,3870.7%– 27.2%70
43Seat Ateca1,3830.7%– 6.0%80
44Audi Q51,3790.7%– 25.7%37
45Ford Transit Custom1,3790.7%– 33.5%54
46Hyundai Tucson1,3720.7%+ 5.3%27
47Audi Q61,3580.7%+ 103.6%47
48Skoda Kamiq1,3300.7%– 17.9%52
49Audi Q31,2170.6%+ 0.2%71
50Mazda CX-301,1950.6%+ 57.9%44
51Hyundai Kona1,1800.6%+ 58.8%83
52Ford Kuga1,1680.6%+ 1.7%76
53VW Touran1,1680.6%– 8.5%68
54Cupra Formentor1,1460.6%– 56.0%46
55BMW X51,1390.6%+ 14.0%66
56Tesla Model Y1,1190.6%+ 14.3%62
57Seat Ibiza1,1150.6%– 3.6%59
58Dacia Sandero1,0950.6%– 53.1%29
59Fiat 5001,0940.6%+ 547.3%53
60Peugeot 20081,0560.5%+ 23.7%97
61Cupra Born1,0540.5%– 44.3%75
62Nissan Qashqai1,0490.5%+ 10.9%87
63Mercedes GLE1,0390.5%+ 23.8%88
64Toyota Yaris/Cross1,0320.5%– 39.4%9
65Cupra Terramar1,0010.5%+ 59.1%78
66Volvo XC409930.5%+ 43.7%82
67VW ID.4, ID.59910.5%– 63.0%79
68Porsche 9119800.5%+ 14.1%144
69Fiat Grande Panda9720.5%new132
70Peugeot 2089720.5%– 50.1%101
71Peugeot 30089570.5%+ 44.1%96
72Mercedes A-KlasseΒ 9520.5%+ 47.6%69
73Seat Arona9380.5%– 29.0%65
74Ford Puma9360.5%– 34.0%60
75VW Taigo9340.5%– 44.9%50
76Ford Focus9330.5%– 29.5%102
77Kia Ceed/Xceed9320.5%– 32.1%81
78Dacia Bigster9120.5%new34
79Renault Clio8820.5%– 11.5%49
80Porsche Cayenne8810.5%+ 78.3%128
81BYD Seal8640.4%+ 1628.0%89
82Toyota Corolla/Cross8550.4%+ 60.4%74
83Suzuki Swift8450.4%+ 23.4%93
84BYD Dolphin Surf8330.4%new106
85Cupra Tavascan8260.4%+ 0.1%41
86Opel Mokka8190.4%– 38.6%43
87Ford Transit Connect7850.4%+ 93.8%141
88Mercedes GLB/EQB7830.4%– 21.5%136
89Audi Q47740.4%– 22.7%103
90Opel Frontera7630.4%+ 25333.3%61
91Toyota Aygo X7320.4%– 32.8%19
92Hyundai Inster6940.4%+ 70.1%162
93Kia Sportage6920.4%– 33.8%104
94Audi A16900.4%– 36.5%58
95Hyundai i206340.3%+ 6.0%100
96Porsche Macan5980.3%+ 15.2%138
97Mercedes Sprinter5840.3%+ 5.8%117
98Dacia Duster5790.3%– 56.1%57
99Kia EV35750.3%+ 49.0%110
100Audi Q85720.3%– 30.4%63
101Hyundai i105670.3%– 49.2%98
102VW ID.Buzz5650.3%+ 44.9%111
103Hyundai i305470.3%– 18.0%123
104Ford Transit, Tourneo5420.3%+ 25.8%140
105MG ZS5420.3%– 15.3%94
106Mercedes G-Klasse5330.3%– 34.4%131
107Mercedes CLE5190.3%– 23.7%112
108Kia Picanto5170.3%– 41.7%113
109Fiat 6005080.3%– 10.2%139
110Peugeot 50085080.3%+ 105.7%143
111Mazda CX-605000.3%+ 104.9%99
112Mazda34990.3%+ 84.8%90
113BYD Seal U4900.3%+ 775.0%67
114Citroen C4/C4 X4870.3%– 3.0%118
115Mercedes Citan4870.3%– 17.3%121
116Citroen Jumper4740.2%– 7.2%151
117Suzuki Vitara4620.2%+ 11.3%130
118BMW X24610.2%– 24.1%120
119Nissan X-Trail4580.2%+ 6.5%161
120Jeep Avenger4540.2%– 7.3%124
121Audi Q24460.2%– 48.9%91
122Volvo XC904350.2%– 42.4%95
123Renault 54340.2%+ 25.1%127
124VW Touareg4300.2%– 6.1%137
125Citroen Jumpy4290.2%+ 61.9%163
126Peugeot 3084270.2%– 40.2%147
127MG 34250.2%+ 140.1%84
128Hyundai Ioniq54240.2%– 16.2%150
129Dacia Jogger4220.2%– 64.9%64
130Land Rover Defender4160.2%+ 34.2%149
131Renault Austral4140.2%– 26.5%56
132Ford Transit Courier3790.2%+ 11.8%166
133Ford Explorer3770.2%+ 27.8%72
134Citroen C5 X/Aircross3740.2%– 59.2%126
135Polestar 43650.2%+ 121.2%122
136Skoda Scala3570.2%– 15.6%133
137Mercedes B-Klasse3550.2%– 65.3%135
138Toyota bZ4X3550.2%– 39.5%187
139Mercedes Vito3450.2%– 30.6%114
140BMW iX3310.2%+ 105.6%116
141Hyundai Bayon3300.2%+ 3.8%159
142Leapmotor T033270.2%+ 157.5%134
143Renault Symbioz3170.2%+ 50.2%154
144MG RX62990.2%+ 176.9%107
145Mitsubishi Outlander2960.2%new198
146Renault Captur2950.2%– 51.6%92
147Kia EV52850.1%new297
148Audi Q72780.1%– 54.9%108
149Peugeot Expert2760.1%+ 392.9%190
150Renault 42740.1%new157
151Volvo EX302740.1%– 48.8%155
152Nissan Juke2710.1%– 28.9%153
153Mercedes S-Klasse/EQS2660.1%+ 3.9%197
154Range Rover Evoque2650.1%+ 21.6%169
155Kia Stonic2620.1%– 30.5%174
156Mitsubishi Grandis2580.1%new277
157Porsche Taycan2580.1%+ 23.4%181
158Alfa Romeo Junior2570.1%– 19.2%170
159Mazda62460.1%+ 296.8%146
160Renault Kangoo2390.1%– 16.1%158
161BYD Atto 22340.1%+ 2240.0%164
162Mitsubishi Eclipse Cross2340.1%+ 160.0%251
163Xpeng G62190.1%+ 356.3%172
164Smart #52180.1%new148
165Ford Capri2160.1%+ 237.5%129
166Toyota C-HR2140.1%– 65.6%85
167Leapmotor B102080.1%new193
168VW Crafter2030.1%– 1.9%142
169BMW X71990.1%– 28.7%167
170Range Rover Sport1920.1%– 5.9%182
171Jeep Compass1900.1%– 42.8%211
172Mazda21890.1%– 48.6%152
173Opel Zafira Life1860.1%+ 73.8%192
174Porsche Panamera1860.1%+ 31.9%225
175Kia PV51810.1%new219
176Toyota Proace1760.1%– 53.7%191
177Smart #11710.1%– 51.8%206
178Volvo S/V601710.1%– 50.1%176
179BMW X61680.1%– 28.2%184
180Nissan Townstar1670.1%– 26.1%178
181Tesla Model 31620.1%– 40.4%109
182Mitsubishi ASX1570.1%– 25.6%145
183Leapmotor C101540.1%+ 450.0%175
184BYD Sealion 71510.1%+ 655.0%125
185Mercedes GLS1500.1%– 21.5%215
186BMW Z41460.1%+ 14.1%204
187Kia EV61450.1%– 55.7%179
188Volvo EX901390.1%+ 36.3%196
189Fiat Tipo1380.1%+ 133.9%262
190Polestar 21380.1%+ 115.6%188
191Hyundai Ioniq91370.1%new208
192Dacia Spring1330.1%– 84.7%119
193Peugeot 4081320.1%– 54.9%207
194Suzuki S-Cross1240.1%– 23.9%213
195Audi A81210.1%– 31.3%222
196Mazda CX-801210.1%– 34.2%165
197Renault Espace1190.1%– 5.6%186
198Honda HR-V1180.1%– 13.9%220
199Range Rover Velar1180.1%– 29.3%210
200Man TGE1160.1%+ 11.5%203
201BMW X41130.1%– 64.2%180
202Hyundai Staria1090.1%+ 303.7%201
203Renault Rafale1070.1%– 39.9%171
204MG S51060.1%new241
205Xpeng G91060.1%+ 158.5%194
206Honda CR-V1040.1%– 3.7%212
207Peugeot Boxer1040.1%– 5.5%223
208Fiat Panda1030.1%– 59.8%236
209BMW 7er1010.1%– 38.4%160
210Jeep Wrangler1010.1%+ 2.0%246
211Hyundai Santa Fe980.1%– 66.4%200
212Toyota RAV4980.1%– 66.7%115
213Kia Sorento920.0%– 41.8%195
214Renault Scenic880.0%– 38.5%199
215Alfa Romeo Stelvio850.0%– 19.0%214
216Renault Trafic840.0%– 27.0%183
217DS 7820.0%– 31.7%202
218Honda Jazz810.0%– 16.5%232
219Subaru Forester780.0%– 27.8%233
220Smart #3770.0%– 43.0%205
221Subaru Crosstrek770.0%+ 26.2%216
222Lexus LBX760.0%– 27.6%249
223Volvo S/V90760.0%– 14.6%245
224Range RoverΒ Β 730.0%– 60.8%173
225Audi e-Tron GT690.0%– 34.9%240
226Alfa Romeo Tonale670.0%+ 21.8%231
227Kia EV4670.0%new229
228Lexus RX670.0%+ 148.1%272
229MG Cyberster660.0%+ 34.7%306
230Fiat Ulysse650.0%+ 6400.0%189
231Mazda MX-5630.0%+ 12.5%224
232Toyota Land Cruiser630.0%– 65.8%243
233Iveco Daily590.0%+ 9.3%257
234Kia EV9580.0%– 65.5%227
235Lamborghini Urus580.0%+ 1.8%263
236Toyota Urban Cruiser550.0%new –
237Ford Mustang540.0%– 56.1%235
238Kia K4540.0%new217
239Lexus NX540.0%– 63.8%270
240BMW XM530.0%– 29.3%286
241Peugeot Rifter530.0%+ 15.2%254
242Nissan Micra510.0%new –
243Suzuki Swace510.0%+ 121.7%226
244Alpine A290480.0%+ 4.3%221
245KGM Tivoli480.0%– 50.0%253
246Alpine A390470.0%new –
247Honda ZR-V440.0%+ 4.8%209
248Nissan Primastar440.0%– 38.0%244
249Renault Master430.0%+ 13.2%265
250Ford Mustang Mach-E400.0%+ 53.8%218
251Honda Civic400.0%– 9.1%230
252Subaru Outback390.0%– 56.2%252
253Hyundai Ioniq6380.0%– 71.2%242
254KGM Torres380.0%– 42.4%267
255Kia Niro380.0%– 82.8%234
256Renault Megane370.0%+ 12.1%258
257Togg T10X370.0%new237
258Volvo C40360.0%– 58.1%275
259Ferrari 12Cilindri350.0%+ 118.8%311
260Jeep Renegade350.0%– 50.0%261
261Citroen Berlingo340.0%– 92.9%259
262KGM Actyon330.0%new268
263Lynk & Co 08330.0%new291
264Mercedes AMG GT330.0%– 52.2%250
265BYD Atto 3310.0%+ 6.9%239
266Land Rover Discovery Sport310.0%– 64.8%238
267Alfa Romeo Giulia300.0%– 68.1%248
268Vinfast VF6300.0%+ 500.0%276
269Lexus UX290.0%+ 0.0%284
270Polestar 3290.0%+ 383.3%315
271Ferrari Purosangue280.0%– 12.5%273
272Ineos Grenadier280.0%+ 33.3%278
273Mercedes SL280.0%– 15.2%274
274Renault Arkana270.0%– 93.4%185
275Bentley Continental260.0%– 38.1%279
276DS 4260.0%– 77.4%282
277Lexus RZ260.0%+ 550.0%334
278Maserati Grecale260.0%– 16.1%294
279Ferrari Roma240.0%+ 41.2%298
280KGM Rexton240.0%– 44.2%260
281Lamborghini Coupe range240.0%– 31.4%316
282Genesis GV60210.0%+ 90.9%269
283KGM Korando200.0%– 85.2%287
284MG 4200.0%– 93.8%228
285Ferrari 296 GTB190.0%– 54.8%289
286Nissan Ariya180.0%– 88.6%266
287Mitsubishi Colt170.0%– 98.1%36
288Opel Combo170.0%– 83.8%264
289Bentley Bentayga150.0%– 21.1%288
290GWM Wey 05140.0%– 94.1%293
291Land Rover Discovery140.0%– 71.4%285
292Opel Movano140.0%– 36.4%304
293Suzuki Across140.0%– 67.4%290
294Tesla Model S140.0%+ 7.7%307
295BYD Dolphin130.0%– 75.9%177
296BYD Tang130.0%+ 30.0%313
297Lynk & Co 01130.0%+ 225.0%301
298GWM Wey 03110.0%– 50.0%321
299Porsche Cayman110.0%– 75.6%310
300DS No 8100.0%new –
301Lexus LM100.0%– 58.3%345
302BMW 8er90.0%– 79.1%300
303Genesis GV7090.0%– 71.0%271
304Man TGM90.0%n/a319
305Togg T10F90.0%new299
306Honda Prelude80.0%new –
307Lexus ES80.0%+ 33.3%283
308Lotus Eletre80.0%– 63.6%305
309Lotus Emeya80.0%+ 166.7%309
310Rolls-Royce Spectre80.0%+ 0.0%332
311Toyota Prius80.0%– 63.6%280
312Ferrari SF90/Stradale70.0%– 63.2%303
313Subaru Impreza70.0%+ 250.0%322
314Zeekr 7X70.0%new341
315Kia Soul60.0%– 14.3% –
316Lucid Air60.0%– 68.4%318
317Tesla Model X60.0%– 53.8%308
318Honda E:NY150.0%n/a329
319Lucid Gravity50.0%new338
320Lynk & Co 0250.0%new325
321Man TGL50.0%n/a –
322Toyota Supra50.0%– 44.4%324
323Audi A740.0%– 97.3%281
324Maserati GranTurismo40.0%+ 0.0%351
325Mercedes Arocs40.0%+ 100.0%339
326Subaru Uncharted40.0%new361
327Vinfast VF840.0%– 82.6%323
328Fiat Doblo30.0%#DIV/0!326
329Iveco Stralis30.0%n/a337
330Mercedes Atego30.0%+ 200.0%340
331Alpine A11020.0%– 92.9%312
332Audi A420.0%– 99.6%292
333Cadillac Escalade20.0%– 83.3%331
334Jeep Grand Cherokee20.0%– 66.7%335
335Lada Niva20.0%n/a357
336Mercedes Actros20.0%– 33.3% –
337Xpeng P720.0%– 60.0%295
338Zeekr 00120.0%new327
339Cadillac Optiq10.0%new –
340Ford Fiesta10.0%n/a –
341GWM Ora 0710.0%– 80.0%336
342Hyundai Nexo10.0%n/a –
343Lotus Emira10.0%– 94.1%320
344Man TGS10.0%+ 0.0%353
345Mazda CX-510.0%– 99.7%343
346Mazda MX-3010.0%– 97.1%302
347Mercedes Unimog10.0%n/a –
348NIO Firefly10.0%new –
349Opel Insignia10.0%n/a –
350Opel Vivaro10.0%– 66.7%346
351Peugeot 50810.0%– 96.2%317
352Subaru Solterra10.0%– 75.0% –
353Toyota Mirai10.0%– 50.0% –
354Volvo FH10.0%+ 0.0%355
355Zeekr X10.0%new328

Source: KBA

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