The base Samsung Galaxy S26, launched at INR 87,999, is getting a secret price cut in offline stores. There’s a quiet deal happening right now that doesn’t exist anywhere on the Samsung website or on Flipkart or Amazon.

From March 21st through the 31st, if you walk into an offline store in India and pay with actual cash, you get the 12GB+256GB model for INR 79,999.

Why would Samsung do this?

Samsung is desperate to move units through offline channels, via AbhishekYadav. The online game has been eating retail alive for years, and this looks like a calculated attempt to push people back into physical stores.

No banner on Samsung website, no press release. Not even a mention on their social channels. This thing is strictly word-of-mouth, surfacing through store reps and people who actually bother showing up in person.

All three models got hit with price hikes this year, some as steep as INR 20,000. Hard to justify that when you’re quietly shaving INR 8,000 off the base model in select scenarios.

Pre-order buyers got the 512GB variant at the 256GB price.

Anyone who walked in during the first ten days and paid full freight just got torched. You spent INR 87,999 on launch week, and now someone else gets it for INR 79,999 because they happened to show up with cash two weeks later?

If you’re in the market for an S26 and you happen to have cash sitting around, this is your window. Ten days, offline only and bring notes. Don’t expect the guy at the store to advertise it either; you might have to ask directly.

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Samsung has revised the Galaxy S25 Ultra price in India, bringing cuts and hikes at the same time.

The move comes amid speculations of discontinuation that usually happen after the release of a new flagship lineup. Well, Samsung wants to sell more Galaxy S25 Ultra, at least in India, which is why two models are getting price cuts.

X creator SanjuChoudhary posted a price revision notice from Samsung. It reveals that the Galaxy S25 Ultra 256GB and 512GB models have become cheaper. Meanwhile, the 1TB variant is getting a price hike at this point.

The new pricing are as follows:

• 12/256 GB – Rs. 1,19,999 (– Rs. 10,000)
• 12/512 GB – Rs. 1,39,999 (– Rs. 2,000)
• 12/1024 GB – Rs. 1,69,999 (+ Rs. 4,000)

The official prices don’t make sense for purchase online. Shoppers interested in previous year’s flagships will find a better deal in the offline market. Even authorised Samsung retailers may offer the device at a lower price than online.

Galaxy S26 Ultra is available, and no one will go for the S25 Ultra at an equivalent price. If Samsung literally wished to sell more S25 Ultra units, the prices would have seen a major decline, rather than the ones revised this month.

The revision in price is driven by the surging DRAM and NAND flash memory prices. The memory semiconductor market has seen a steep hike as manufacturers focus more on HBM, which are more profitable than DRAM and NAND.

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