Ram pickup sales are up 24.8% over Q1.

The March new US light vehicle market brakes -14% year-on-year to just 1.39 million units, with retail volumes down -16% and fleets off -2.3% according to GlobalData. Fleets account for 18.4% of the total light vehicle volume, up from 16.6% in March 2025. The Q1 tally is down -6.2% to 3,684,000. The SAAR for March is at 16.2 million vs. 17.8 million in March 2025 and 15.7 million in February. Q1 sales slow to 15.5 million annualised vs. over 16 million in 2024 and 2025. Keep in mind March 2025 is a high comparison base as customers rushed to purchase vehicles in the wake of the implementation of US tariffs.

Severe weather, the end of federal EV tax credits, record retail prices and economic uncertainty all contributed to a weak result in the US over the quarter. EV sales stumble -27% to 216,399 over Q1 according to Kelley Blue Book, that’s a 5.8% market share down from a peak of 10.6% over Q3 2025. The average incentive per vehicle is up $165 to $3,325 according to JD Power and GlobalData, while EV discounts average $11,258, down $940 year-on-year. 

In the OEM charts, General Motors (-9.6%) suffers but stays on top ahead of a stable Toyota Motor (-0.1%). Ford Motor (-8.7%) also struggles just ahead of Hyundai-Kia (+2.6%) hitting record levels and American Honda (-4.2%). Stellantis (+4%) confirms its recovery with a third consecutive quarterly increase.

Brand-wise, Toyota (+0.3%) is stable and easily stays on top ahead of Ford (-9.1%) and Chevrolet (-7.9%) both in difficulty. Honda (-5.1%) and Nissan (-7.7%) don’t fare much better and round out the Top 5. Below, both Kia (+4.1%) and Hyundai (+0.9%) post Q1 records. Note Kia sales have increased for six consecutive quarters. Ram (+20.1%) is the best performing brand near the top. Subaru (-15%) endures an 8th straight month of decline in March. Similarly Mazda (-14.4%) is down for a fourth consecutive quarter and Volkswagen (-16.1%) also.

Looking at models, the Ford F-Series (-16%) is in difficulty but still a distant leader above the Chevrolet Silverado (-0.1%), stable which is a good performance in the current context. The Honda CR-V (-3.8%) advances to #3 and #1 SUV as its archenemy the Toyota RAV4 (-48.1%) plunges to #13 due to its generation changeover. The Ram Pickup (+24.8%) is back in shape thanks partly to the return of V8 models. The Toyota Camry (+11.3%) surprises with a year-on-year gain, as more affordable sedans may be back in fashion in a record price context. The Camry (and not the RAV4) is Toyota’s best-seller over a quarter for the first time since late 2017. 

Previous post: USA February 2026: Acura (+17.3%), Lincoln (+12.2%) impress in negative market (-3.8%)

One year ago: USA March/Q1 2025: General Motors soars +17% in market spurred by last minute sales rush

Full Q1 2026 Top 15 OEMs, Top 48 All brands and Top 309 All models below.

USA Q1 2026 – OEMs:

Pos	OEM	Q1 2026	/25
1	General Motors	624,299	– 9.6%
2	Toyota Motor Corporation	569,420	– 0.1%
3	Ford Motor Co	454,984	– 8.7%
4	Hyundai-Kia	430,720	+ 2.6%
5	American Honda	336,830	– 4.2%
6	Stellantis	306,447	+ 4.0%
7	Nissan Motor Group	273,949	– 6.9%
8	Subaru	141,944	– 15.0%
9	Volkswagen Group	121,571	– 19.5%
10	Tesla	110,000	– 15.4%
11	Mazda	94,473	– 14.4%
12	BMW Group	90,952	– 4.3%
13	Mercedes-Benz	78,500	+ 4.5%
14	Volvo Cars	22,651	– 31.9%
15	JLR	22,100	– 31.0%

USA Q1 2026 – brands:

Pos	Brand	Q1 2026	/25
1	Toyota	488,468	+ 0.3%
2	Ford	431,374	– 9.1%
3	Chevrolet	405,617	– 7.9%
4	Honda	304,478	– 5.1%
5	Nissan	234,318	– 7.7%
6	Kia	207,015	+ 4.1%
7	Hyundai	205,388	+ 0.9%
8	GMC	145,930	– 0.2%
9	Jeep	144,532	+ 2.8%
10	Subaru	141,944	– 15.0%
11	Ram	112,160	+ 20.1%
12	Tesla	110,000	– 15.4%
13	Mazda	94,473	– 14.4%
14	BMW	84,231	– 3.9%
15	Lexus	80,952	– 2.5%
16	Mercedes	78,500	– 3.6%
17	Volkswagen	73,803	– 16.1%
18	Buick	41,654	– 32.6%
19	Acura	32,352	+ 5.2%
20	Cadillac	31,098	– 25.5%
21	Audi	29,886	– 30.0%
22	Mitsubishi	26,881	– 15.0%
23	Chrysler	25,423	– 27.5%
24	Lincoln	23,610	– 0.5%
25	Dodge	22,674	+ 4.3%
26	Volvo	22,651	– 31.9%
27	Land Rover	21,200	– 27.4%
28	Genesis	18,317	+ 4.6%
29	Porsche	16,517	– 12.5%
30	Infiniti	12,750	– 3.2%
31	Rivian	8,000	– 12.1%
32	Mini	6,261	– 10.2%
33	Lucid	3,900	+ 62.5%
34	Polestar	1,350	– 18.2%
35	Ineos	1,300	– 7.1%
36	Alfa Romeo	919	– 52.9%
37	Jaguar	900	– 68.1%
38	Ferrari	750	+ 11.1%
39	Lamborghini	720	– 4.0%
40	Bentley	645	– 19.4%
41	Maserati	600	– 53.8%
42	Aston Martin	485	+ 7.8%
43	Rolls Royce	460	+ 9.5%
44	VinFast	300	– 42.9%
45	McLaren	225	– 25.0%
46	Fisker	150	– 40.0%
47	Lotus	150	– 25.0%
48	Fiat	139	– 73.4%

USA Q1 2026 – models:

Pos	Model	Q1 2026	/25
1	Ford F-Series	159,901	– 16.0%
2	Chevrolet Silverado	127,545	– 0.1%
3	Honda CR-V	99,437	– 3.8%
4	Ram Pickup	98,425	+ 24.8%
5	Toyota Camry	78,255	+ 11.3%
6	Tesla Model Y	78,000	+ 9.2%
7	GMC Sierra	75,607	– 3.7%
8	Chevrolet Equinox	70,987	– 12.7%
9	Nissan Rogue	70,174	+ 13.0%
10	Toyota Tacoma	69,263	+ 15.8%
11	Toyota Corolla	62,574	+ 12.8%
12	Ford Explorer	61,387	+ 29.7%
13	Toyota RAV4	59,869	– 48.1%
14	Honda Civic	57,600	– 2.3%
15	Hyundai Tucson	55,426	+ 0.8%
16	Subaru Forester	54,152	+ 8.6%
17	Jeep Grand Cherokee	53,482	+ 10.4%
18	Chevrolet Trax	49,706	– 15.8%
19	Kia Sportage	44,704	+ 8.2%
20	Jeep Wrangler	44,461	+ 17.1%
21	Subaru Crosstrek	38,497	– 11.7%
22	Chevrolet Traverse	37,849	+ 33.6%
23	Honda Accord	37,317	+ 21.9%
24	Kia K4	37,220	+ 0.6%
25	Kia Telluride	35,928	+ 20.4%
26	Nissan Sentra	35,732	– 34.5%
27	Ford Bronco Sport	35,021	+ 5.0%
28	Mazda CX-5	34,992	+ 1.7%
29	Toyota Tundra	34,616	– 2.6%
30	Toyota Grand Highlander	34,607	+ 34.6%
31	Ford Transit	34,248	– 1.0%
32	Ford Maverick	33,861	– 10.9%
33	Hyundai Santa Fe	33,343	+ 6.2%
34	Toyota 4Runner	33,244	+ 294.1%
35	Hyundai Elantra	33,063	– 1.3%
36	Honda Pilot	31,493	– 3.5%
37	Ford Bronco	31,197	– 4.3%
38	Honda HR-V	31,017	– 24.2%
39	Toyota Corolla Cross	30,093	+ 24.8%
40	Nissan Kicks	29,517	+ 16.4%
41	Lexus RX	29,336	+ 18.7%
42	Mazda CX-50	29,034	+ 24.6%
43	Nissan Pathfinder	28,554	+ 45.2%
44	Hyundai Palisade	27,704	+ 5.6%
45	Chevrolet Trailblazer	27,475	– 6.3%
46	Subaru Outback	27,074	– 32.2%
47	Chevrolet Tahoe	26,836	– 10.0%
48	Toyota Sienna	24,652	+ 4.6%
49	VW Tiguan	23,928	+ 55.2%
50	Nissan Altima	22,971	– 35.9%
51	Chrysler Pacifica	21,804	– 32.7%
52	Chevrolet Colorado	21,596	– 16.5%
53	GMC Terrain	21,567	+ 35.2%
54	Kia Sorento	21,510	– 14.4%
55	Nissan Frontier	21,411	+ 47.9%
56	GMC Yukon/XL	20,586	– 11.7%
57	Dodge Durango	20,300	+ 48.2%
58	Mercedes GLE	19,277	+ 37.4%
59	Kia K5	18,806	+ 19.4%
60	BMW X5	18,680	+ 7.1%
61	Kia Carnival	18,631	+ 27.8%
62	Jeep Compass	18,573	– 41.5%
63	Honda Odyssey	18,475	– 16.4%
64	Tesla Model 3	18,000	– 59.5%
65	Ford Ranger	17,775	+ 19.2%
66	BMW X3	17,767	+ 58.1%
67	Ford Expedition	17,554	+ 30.2%
68	Hyundai Kona	17,391	+ 2.2%
69	Mercedes GLC	16,378	+ 25.8%
70	VW Atlas	16,361	– 3.2%
71	Toyota Highlander	15,783	+ 31.3%
72	Kia Seltos	14,699	+ 29.2%
73	Hyundai Sonata	14,547	– 7.9%
74	Jeep Grand Wagoneer	14,174	+ 666.6%
75	Ford Mustang	14,074	+ 50.1%
76	Honda Passport	14,045	+ 20.1%
77	Ram ProMaster Van	13,735	– 5.4%
78	Buick Envista	13,418	– 9.7%
79	GMC Acadia	13,257	+ 0.0%
80	Lexus NX	13,219	– 26.5%
81	Buick Encore GX	13,052	– 36.0%
82	Lexus TX	12,489	+ 24.3%
83	Chevrolet Express	12,488	+ 0.9%
84	Ford Escape	12,397	– 66.8%
85	Mitsubishi Outlander Sport	12,076	+ 253.2%
86	Chevrolet Blazer	11,777	– 43.1%
87	Chevrolet Suburban	11,696	– 14.0%
88	VW Jetta	11,565	– 34.9%
89	GMC Canyon	11,027	+ 21.2%
90	Honda Ridgeline	10,980	+ 0.3%
91	Acura MDX	10,928	+ 2.7%
92	Buick Enclave	10,699	– 3.3%
93	Cadillac Escalade	10,495	– 28.3%
94	Nissan Versa	10,208	– 46.6%
95	Audi Q5	10,100	– 26.1%
96	Jeep Gladiator	10,087	– 16.3%
97	Toyota BZ/bZ4X	10,029	+ 78.8%
98	VW Taos	9,995	– 40.8%
99	Hyundai Ioniq 5	9,790	+ 13.7%
100	Toyota Prius	9,737	– 41.5%
101	Nissan Murano	9,523	+ 9.4%
102	Infiniti QX60	9,475	+ 64.0%
103	Ford E-Series	9,359	– 3.3%
104	Mazda3	9,309	– 0.4%
105	Subaru Ascent	9,175	– 17.2%
106	Mazda CX-90	9,079	– 40.1%
107	Lexus GX	8,565	– 7.3%
108	Volvo XC90	8,513	– 9.1%
109	Mercedes Sprinter	8,400	+ 11.3%
110	Genesis GV70	8,234	+ 14.3%
111	BMW 3 Series	8,189	+ 10.2%
112	VW Atlas Cross Sport	8,093	– 6.9%
113	Toyota Land Cruiser	8,083	– 47.6%
114	Volvo XC60	8,061	– 36.6%
115	Mitsubishi Outlander	7,924	– 30.6%
116	Mazda CX-30	7,898	– 62.4%
117	Acura ADX	7,864	+ 4318.0%
118	Lincoln Nautilus	7,677	– 11.4%
119	Kia Niro	7,455	+ 45.7%
120	Mitsubishi Eclipse Cross	6,852	+ 169.8%
121	Mercedes C Class	6,811	– 8.7%
122	Hyundai Venue	6,761	+ 11.5%
123	Acura RDX	6,672	– 25.2%
124	BMW X1	6,598	– 4.5%
125	Mercedes GLS	6,559	+ 14.8%
126	Toyota Sequoia	6,382	+ 25.0%
127	Genesis GV80	6,376	+ 7.7%
128	Lincoln Aviator	6,266	+ 31.4%
129	Chevrolet Corvette	6,235	– 8.2%
130	Range Rover	6,100	– 22.8%
131	Porsche Macan	6,079	– 18.8%
132	BMW X7	6,074	– 16.0%
133	Tesla Model X	6,000	+ 43.6%
134	BMW 4 Series	5,955	– 49.9%
135	Range Rover Sport	5,900	– 7.8%
136	Acura Integra	5,877	+ 25.6%
137	Land Rover Defender	5,800	– 33.3%
138	Rivian R1S	5,700	+ 3.6%
139	BMW 5 Series	5,489	– 26.6%
140	Lincoln Corsair	5,345	– 14.3%
141	Cadillac XT5	5,343	– 15.9%
142	Toyota Crown Signia	5,293	– 33.1%
143	Lexus IS	5,045	+ 5.6%
144	Tesla Cybertruck	5,000	– 29.8%
145	Porsche Cayenne	4,816	– 9.7%
146	Ford Mustang Mach-E	4,600	– 60.4%
147	Nissan Armada	4,593	+ 17.5%
148	Hyundai Santa Cruz	4,544	– 31.6%
149	Buick Envision	4,485	– 71.0%
150	Lexus RZ	4,456	+ 206.5%
151	BMW 2 Series	4,443	– 2.3%
152	Audi A5	4,372	+ 6.1%
153	Lincoln Navigator	4,322	+ 6.5%
154	Audi Q3	4,256	– 20.4%
155	Subaru Impreza	3,912	– 50.5%
156	Porsche 911	3,826	+ 83.4%
157	Mercedes E Class	3,628	– 0.7%
158	Chrysler Voyager	3,612	+ 55.8%
159	Audi Q7	3,554	– 30.4%
160	Subaru WRX	3,502	– 27.4%
161	Cadillac CT5	3,451	– 13.3%
162	Volvo XC40	3,403	– 47.4%
163	Mini Cooper	3,386	– 10.5%
164	Cadillac Lyriq	3,370	– 21.6%
165	Honda Prologue	3,319	– 65.3%
166	Kia Soul	3,299	– 70.7%
167	BMW X6	3,255	+ 23.6%
168	Mercedes CLE	3,188	+ 28.5%
169	Lexus ES	3,044	– 66.9%
170	Subaru Solterra	3,041	– 2.9%
171	Mercedes GLA	3,035	– 20.7%
172	Mercedes G Class	3,027	+ 33.0%
173	Tesla Model S	3,000	+ 22.0%
174	Mercedes GLB	2,968	+ 7.0%
175	Toyota Crown	2,941	+ 31.5%
176	Infiniti QX80	2,885	– 29.0%
177	Mini Countryman	2,875	– 9.9%
178	Cadillac Optiq	2,847	+ 65.9%
179	Kia EV9	2,740	– 27.1%
180	Jeep Cherokee	2,489	+ 1495.5%
181	Mazda CX-70	2,466	– 46.6%
182	Genesis G70	2,419	+ 1.9%
183	VW Golf	2,290	– 14.0%
184	Audi Q8	2,285	– 25.4%
185	Lexus UX	2,283	– 9.6%
186	Audi A3	2,273	+ 0.6%
187	BMW 7 Series	2,260	– 11.6%
188	GMC Savana	2,233	– 13.3%
189	Lucid Gravity	2,200	new
190	Audi A6	2,190	+ 17.4%
191	Toyota GR86	2,046	– 26.3%
192	Kia EV6	2,023	– 45.9%
193	Cadillac XT6	2,016	– 57.8%
194	Rivian R1T	2,000	+ 25.0%
195	Hyundai Ioniq 9	1,990	new
196	Dodge Charger	1,912	– 36.2%
197	Cadillac Vistiq	1,902	new
198	Lexus LX	1,848	+ 8.5%
199	Subaru Legacy	1,788	– 69.2%
200	BMW iX	1,788	– 50.7%
201	Mercedes S Class	1,779	– 19.3%
202	Lucid Air	1,700	– 29.2%
203	Mazda MX-5 Miata	1,695	– 30.7%
204	GMC Hummer pickup/SUV	1,653	– 52.5%
205	Cadillac CT4	1,547	+ 27.4%
206	Mercedes CLA	1,538	+ 150.1%
207	BMW X2	1,476	+ 12.9%
208	Volvo EX30	1,373	+ 15.9%
209	Range Rover Velar	1,300	– 56.7%
210	Ineos Grenadier	1,300	– 7.1%
211	Jeep Wagoneer	1,243	– 84.5%
212	VW ID.Buzz	1,232	– 35.2%
213	BMW 8 Series	1,170	+ 18.2%
214	Porsche Panamera	983	– 33.8%
215	Polestar 3	950	– 22.4%
216	Acura TLX	938	– 38.8%
217	Toyota Supra	919	+ 118.3%
218	Land Rover Discovery	900	– 10.0%
219	Nissan Z	899	– 58.3%
220	Genesis G80	859	– 8.5%
221	Hyundai Ioniq 6	829	– 75.0%
222	Mercedes AMG GT	804	– 1.8%
223	Subaru BRZ	803	+ 0.1%
224	Honda Prelude	795	new
225	Chevrolet Bolt	791	+ 5984.6%
226	Volvo EX90	702	– 29.8%
227	Range Rover Evoque	700	– 46.2%
228	Jaguar F-Pace	700	– 36.4%
229	Nissan Leaf	668	– 71.2%
230	Porsche Taycan	607	– 40.4%
231	Volvo V60	565	– 44.2%
232	Ferrari car	550	– 8.3%
233	Lamborghini Urus	520	+ 30.0%
234	Land Rover Discovery Sport	500	– 44.4%
235	Maserati Truck	500	– 30.7%
236	Chevrolet BrightDrop 400	496	+ 81.0%
237	BMW Z4	478	– 8.1%
238	Mercedes SL Class	433	+ 71.8%
239	Alfa Romeo Stelvio	429	– 37.5%
240	Bentley Car	425	– 22.7%
241	Dodge Hornet	417	– 89.8%
242	Polestar 4	400	new
243	BMW XM	388	– 4.2%
244	VW ID.4	338	– 95.6%
245	Aston Martin car	325	+ 8.3%
246	Lexus LC	324	– 37.6%
247	Audi Q6 e-tron	318	– 90.2%
248	Genesis G90	312	– 8.8%
249	Infiniti QX50	303	– 85.3%
250	Rolls Royce Cullinan	275	+ 37.5%
251	Alfa Romeo Giulia	252	– 53.4%
252	Rivian EDV	250	– 86.8%
253	Alfa Romeo Tonale	238	– 67.2%
254	McLaren Car	225	– 25.0%
255	BMW X4	221	– 84.6%
256	Bentley Bentayga	220	– 12.0%
257	Mercedes EQE SUV	218	– 93.7%
258	Porsche 718 Boxster	206	– 86.0%
259	Audi A8	201	– 43.4%
260	Lexus RC	200	– 55.8%
261	VinFast VF8	200	– 55.6%
262	Lamborghini car	200	– 42.9%
263	Ferrari Purosangue	200	+ 166.7%
264	Rolls Royce car	185	– 15.9%
265	Audi A7	176	– 71.7%
266	Aston Martin DBX	160	+ 6.7%
267	Lotus car	150	– 25.0%
268	Fisker Ocean	150	– 40.0%
269	Lexus LS	143	– 66.0%
270	Chevrolet Malibu	137	– 97.4%
271	Cadillac XT4	127	– 97.3%
272	Mercedes EQS SUV	126	– 92.2%
273	Mercedes EQB SUV	122	– 91.3%
274	Genesis GV60	117	– 84.0%
275	Maserati Car	100	– 69.9%
276	Mercedes Metris	100	– 52.4%
277	VinFast VF9	100	+ 33.3%
278	Audi Q4 e-tron	96	– 94.9%
279	Infiniti QX55	86	– 89.9%
280	Mercedes EQS	79	– 90.0%
281	Acura ZDX	73	– 98.5%
282	Fiat 500X	71	– 4.1%
283	Jaguar E-Pace	70	– 53.3%
284	Fiat 500	68	– 84.8%
285	Audi e-Tron GT	63	– 74.8%
286	Toyota Mirai	63	+ 90.9%
287	Jaguar XF	60	– 60.0%
288	Nissan Ariya	56	– 98.6%
289	Rivian RCV	50	– 50.0%
290	Dodge Challenger	45	– 95.1%
291	Jaguar F-Type	40	– 66.7%
292	Jaguar i-Pace	30	– 97.7%
293	Mercedes EQE	30	– 96.9%
294	Mitsubishi Mirage	29	– 99.7%
295	Jeep Renegade	23	– 93.8%
296	Volvo S90	17	– 95.5%
297	Volvo V90	15	– 91.0%
298	Toyota C-HR	13	n/a
299	Nissan Titan	10	– 99.4%
300	Chrysler 300	7	– 97.9%
301	Toyota Venza	4	– 99.4%
302	Chevrolet Camaro	3	– 94.8%
303	Volvo S60	2	– 99.7%
304	Nissan GT-R	2	– 93.8%
305	Toyota Avalon	2	n/a
306	Audi Q8 e-tron	1	– 99.8%
307	Infiniti Q50	1	– 99.8%
308	Audi A4	1	– 99.8%
309	VW Arteon	1	– 95.0%

Source: Manufacturers

Ford F-Series sales are up 9.4% over Q1.

Local consultancy Desrosiers Automotive has the Canadian new light vehicle market down a steep -8.2% year-on-year in March to 170,000 units. The SAAR is down to 1.85 million, the lowest since September 2025. The Q1 volume is down -4.4% to 406,000. Desrosiers considers this result as a solid one given the soaring gas prices and tariff-related economic headwinds. In the Q1 OEM charts, Ford Motor (+14.4%) brilliantly overtakes General Motors (-13.1%) while Hyundai-Kia (+0.8%) remains above Toyota Motor (-2.4%). Stellantis (+14.6%) stages a comeback with the Volkswagen Group (+7.7%) also strong.

In the Q1 brands charts, Ford (+14.1%) defies the negative market to sail away into the distance at almost 68,000 sales vs. under 43,000 for #2 Toyota (-1.1%). Chevrolet (-6.5%), Hyundai (+1.8%) and Honda (-8.7%) complete the Top 5. Volkswagen (+12.7%), Mitsubishi (+7.3%), Ram (+6.9%) and Jeep (+3.2%) also shine below. Hit hard are Tesla (-39.2%), Buick (-33.5%), Cadillac (-21.8%) and Mercedes (-20%).

Over in the models charts, the Ford F-Series (+9.4%) widens the gap with its followers to an outstanding  20,431 units while selling just over 34,000 units itself. The GMC Sierra (-15.2%) grabs the 2nd spot despite falling heavily year-on-year, while the Honda CR-V (-5%) climbs to #3 and #1 SUV. The Chevrolet Silverado (-11.9%) is in difficulty in 4th place whereas the Hyundai Tucson (+47.7%) surges to #5 ahead of the Nissan Kicks (+27.4%) and Ram Pickup (+16.6%). Other great performers below include the VW Tiguan (+135.8%) and Kia Sportage (+51.4%). Handicapped by a lousy generation changeover the Toyota RAV4 dives -62.7% to #13 vs. a traditional 2nd spot overall.

Previous post: Canada February 2026: bZ4X is Toyota’s best-seller

One year ago: Canada March/Q1 2025: GM (+17.3%) posts largest growth among main OEMs, best March volume in 7 years

Full Q1 2026 Top 15 OEMs, Top 45 All brands and Top 297 All models below.

Canada Q1 2026 – OEMs:

Pos	OEM	Q1 2026	/25
1	Ford Motor Co.	70,541	+ 14.4%
2	General Motors	64,302	– 13.1%
3	Hyundai-Kia	52,966	+ 0.8%
4	Toyota Motor Co.	49,628	– 2.4%
5	Nissan Group/Mitsubishi	35,708	– 7.3%
6	Honda Canada	30,596	– 7.1%
7	Stellantis	30,337	+ 14.6%
8	Volkswagen Group	27,886	+ 7.7%
9	Subaru	15,691	– 13.7%
10	Mazda	15,153	– 8.4%
11	Mercedes-Benz Canada	6,884	– 20.0%
12	BMW Group	6,765	– 8.0%
13	Tesla (est)	6,130	– 39.2%
14	JLR	4,211	+ 59.7%
15	Volvo Cars Canada	2,929	+ 11.3%

Canada Q1 2026 – brands:

Pos	Brand	Q1 2026	/25
1	Ford	67,918	+ 14.1%
2	Toyota	42,663	– 1.1%
3	Chevrolet	33,738	– 6.5%
4	Hyundai	31,226	+ 1.8%
5	Honda	27,655	– 8.7%
6	Nissan	25,758	– 11.6%
7	GMC	22,027	– 14.4%
8	Volkswagen	20,299	+ 12.7%
9	Kia	20,008	– 1.3%
10	Subaru	15,691	– 13.7%
11	Mazda	15,153	– 8.4%
12	Ram	12,463	+ 6.9%
13	Mitsubishi	8,761	+ 7.3%
14	Jeep	8,631	+ 3.2%
15	Lexus	6,965	– 9.5%
16	Mercedes	6,884	– 20.0%
17	Tesla (est)	6,130	– 39.2%
18	BMW	5,866	– 9.0%
19	Audi	5,578	– 5.3%
20	Chrysler	5,074	+ 97.8%
21	Buick	4,720	– 33.5%
22	Land Rover	3,982	+ 67.2%
23	Cadillac	3,817	– 21.8%
24	Acura	2,941	+ 12.0%
25	Volvo	2,929	+ 11.3%
26	Dodge	2,742	– 3.6%
27	Lincoln	2,623	+ 25.0%
28	Porsche	1,827	+ 0.7%
29	Genesis	1,732	+ 10.3%
30	Fiat	1,287	+ 70.0%
31	Infiniti	1,189	– 5.0%
32	Rivian	875	+ 191.7%
33	Mini	830	– 3.4%
34	Polestar	405	– 61.4%
35	Lucid	235	+ 17.5%
36	Jaguar	229	– 10.5%
37	Vinfast	207	– 34.3%
38	Lamborghini	108	+ 2.9%
39	Ferrari	89	+ 2.3%
40	Alfa Romeo	81	– 51.2%
41	Bentley	74	+ 5.7%
42	Rolls-Royce	69	+ 43.8%
43	Maserati	59	– 47.3%
44	McLaren	42	+ 5.0%
45	Karma	7	+ 75.0%

Canada Q1 2026 – models:

Pos	Model	Q1 2026	/25
1	Ford F-Series	34,088	+ 9.4%
2	GMC Sierra	13,657	– 15.2%
3	Honda CR-V	13,110	– 5.0%
4	Chevrolet Silverado	12,995	– 11.9%
5	Hyundai Tucson	12,164	+ 47.7%
6	Nissan Kicks/Kicks Play	12,132	+ 27.4%
7	Ram Pick-up	11,545	+ 16.6%
8	Nissan Rogue	9,119	– 8.5%
9	Subaru Crosstrek	7,946	+ 12.0%
10	VW Tiguan	7,298	+ 135.8%
11	Kia Sportage	6,814	+ 51.4%
12	Honda Civic	6,732	– 7.5%
13	Toyota RAV4	6,465	– 62.7%
14	Ford Escape	6,429	+ 0.8%
15	Mazda CX-5	6,104	+ 20.0%
16	Chevrolet Equinox	5,624	– 2.1%
17	Toyota Corolla	5,496	+ 6.7%
18	Ford Bronco Sport	5,344	+ 21.3%
19	Mitsubishi Outlander	5,244	+ 22.1%
20	Hyundai Kona	5,137	– 9.6%
21	VW Taos	4,938	– 3.2%
22	Toyota bZ4X	4,728	+ 1359.3%
23	Ford Transit	4,699	+ 3.2%
24	Hyundai Elantra	4,438	– 16.9%
25	Chevrolet Trax	4,428	+ 8.6%
26	Tesla Model Y (est)	4,235	– 9.9%
27	Kia Seltos	4,167	+ 13.4%
28	Ford Maverick	4,091	+ 120.1%
29	Chrysler Pacifica	4,008	+ 256.0%
30	Ford Explorer	3,846	+ 49.5%
31	Mazda CX-30	3,736	+ 21.4%
32	Toyota Corolla Cross	3,712	– 9.7%
33	Subaru Forester	3,467	– 39.9%
34	Toyota Tacoma	3,421	+ 25.2%
35	VW Jetta	3,110	+ 8.8%
36	Toyota Tundra	3,079	– 10.2%
37	GMC Terrain	3,066	– 4.0%
38	Hyundai Venue	3,018	+ 9.9%
39	Kia K4	2,865	– 12.8%
40	Audi Q5	2,734	+ 19.4%
41	Hyundai Palisade	2,704	+ 40.7%
42	Toyota Grand Highlander	2,692	+ 54.4%
43	Kia Niro	2,661	+ 94.8%
44	Honda HR-V	2,647	– 27.5%
45	Lexus NX	2,627	– 7.5%
46	Toyota Prius	2,591	+ 167.1%
47	Toyota Sienna	2,544	+ 10.7%
48	Jeep Wrangler	2,518	– 10.7%
49	Dodge Durango	2,490	+ 21.4%
50	Ford Bronco	2,385	+ 2.0%
51	Mitsubishi RVR	2,377	+ 55.7%
52	Jeep Grand Cherokee	2,334	– 0.3%
53	Lexus RX	2,300	+ 1.6%
54	Chevrolet Traverse	2,259	+ 20.9%
55	Subaru Outback	2,232	– 2.6%
56	Nissan Sentra	2,226	– 30.8%
57	Chevrolet Trailblazer	2,207	– 5.5%
58	Toyota 4Runner	2,198	+ 19881.8%
59	Toyota Highlander	2,157	+ 53.9%
60	Ford Mustang Mach-E	2,116	+ 2.3%
61	Mercedes GLC	2,078	+ 9.7%
62	Ford Ranger	2,073	+ 61.3%
63	Mazda3	2,030	– 16.9%
64	Jeep Compass	2,020	– 13.2%
65	VW Atlas	1,959	– 21.3%
66	Buick Envision	1,872	– 38.4%
67	Mazda CX-90	1,867	+ 2.8%
68	Hyundai Santa Fe	1,866	– 39.9%
69	Chevrolet Colorado	1,797	– 6.0%
70	Toyota Camry	1,749	+ 49.2%
71	Land Rover Defender	1,731	+ 128.1%
72	BMW X3	1,712	+ 56.6%
73	Honda Pilot	1,610	– 18.4%
74	GMC Canyon	1,424	– 14.4%
75	Mercedes GLE	1,395	– 13.9%
76	Honda Passport	1,360	+ 172.0%
77	Nissan Leaf	1,330	+ 4190.3%
78	Fiat 500	1,287	+ 71.8%
79	Kia Sorento	1,254	– 65.4%
80	Cadillac Optiq	1,245	+ 102.4%
81	Acura MDX	1,232	+ 15.9%
82	GMC Acadia	1,206	– 9.6%
83	Buick Encore GX	1,181	– 28.6%
84	Mercedes Sprinter	1,179	– 34.3%
85	Range Rover Sport	1,175	+ 98.5%
86	Buick Envista	1,143	– 26.0%
87	Mitsubishi Eclipse Cross	1,140	– 14.5%
88	VW Golf/GTI	1,135	+ 1.7%
89	Genesis GV70	1,111	+ 10.3%
90	GMC Yukon	1,108	– 11.6%
91	Lincoln Nautilus	1,101	+ 40.4%
92	Mazda CX-70	1,099	+ 40.0%
93	Chevrolet Tahoe	1,083	– 10.7%
94	Chrysler Grand Caravan	1,066	– 24.8%
95	Kia Carnival	1,020	– 23.8%
96	Ford Expedition	1,010	+ 25.2%
97	Subaru Solterra	989	+ 6.7%
98	Jeep Cherokee	960	+ 3592.3%
99	BMW X1	947	– 37.0%
100	BMW X5	940	– 13.3%
101	Volvo XC60	940	+ 32.2%
102	Chevrolet Suburban	940	+ 33.5%
103	Ford E-Series	933	+ 16.5%
104	Ram ProMaster Van	918	– 47.7%
105	VW ID.4	910	– 52.8%
106	Ford Mustang	904	+ 0.3%
107	Toyota Crown Signia	861	+ 49.0%
108	Volvo XC90	851	+ 1.7%
109	Chevrolet Express	820	– 30.2%
110	Acura ADX	808	+ 80700.0%
111	GMC Yukon XL	802	– 5.4%
112	Tesla Model 3 (est)	800	– 80.0%
113	Infiniti QX50	735	+ 329.8%
114	Honda Odyssey	727	– 30.2%
115	Volvo XC40	727	– 5.6%
116	Honda Accord	723	– 16.3%
117	Porsche Macan	714	+ 4.5%
118	GMC Savana	712	– 21.1%
119	Tesla Cybertruck (est)	710	– 5.3%
120	Lincoln Corsair	680	+ 13.1%
121	Hyundai Sonata	676	+ 33.6%
122	Chevrolet Blazer	669	– 50.3%
123	Audi Q3	657	– 43.7%
124	VW Atlas Cross Sport	652	– 47.2%
125	Audi A5	629	+ 15.2%
126	Acura RDX	616	– 49.8%
127	Kia EV9	605	– 9.8%
128	Cadillac XT5	599	– 14.8%
129	Honda Ridgeline	581	– 31.5%
130	Subaru Impreza	558	– 3.0%
131	Lincoln Aviator	557	+ 12.1%
132	Lexus TX	547	– 11.3%
133	Jeep Gladiator	534	+ 88.7%
134	Cadillac Lyriq	531	– 26.3%
135	Hyundai Ioniq 5	526	– 77.6%
136	Buick Enclave	524	– 38.8%
137	Toyota Land Cruiser	519	– 62.2%
138	BMW 3-Series	517	+ 98.8%
139	Porsche 911	514	+ 89.0%
140	Chevrolet Corvette	511	– 22.3%
141	Rivian R1S	510	+ 155.0%
142	Kia EV4	490	new
143	Mini Countryman	480	+ 11.1%
144	Mercedes GLA	477	– 9.7%
145	Range Rover	474	+ 0.6%
146	Audi Q7	468	– 0.4%
147	Porsche Cayenne	467	– 17.3%
148	Mercedes G Class/GLS	461	– 27.3%
149	Cadillac Escalade	442	– 28.4%
150	Lexus UX	421	– 47.4%
151	Audi A3	396	+ 90.4%
152	Genesis GV80	382	+ 7.3%
153	Subaru WRX	375	– 34.4%
154	Rivian R1T	365	+ 265.0%
155	Hyundai Ioniq 6	355	+ 83.9%
156	Mini Cooper	350	– 18.0%
157	Polestar 3	350	+ 16.7%
158	Lexus IS	349	+ 12.2%
159	Lexus GX	346	– 1.7%
160	Cadillac Vistiq	346	new
161	Range Rover Velar	345	+ 56.1%
162	Hyundai Ioniq 9	336	new
163	Nissan Armada	318	+ 40.1%
164	BMW 4-Series	310	+ 1.3%
165	Audi Q8	299	+ 12.4%
166	Chevrolet Bolt	298	+ 2383.3%
167	VW ID.Buzz	297	+ 62.3%
168	Lincoln Navigator	285	+ 31.3%
169	Mercedes A Class/CLA	282	– 21.0%
170	Mercedes E Class	277	+ 8.6%
171	Mercedes CLE	243	– 23.1%
172	BMW X2	240	– 38.8%
173	Volvo EX30	237	+ 69.3%
174	Jeep Grand Wagoneer	236	+ 66.2%
175	Acura Integra	228	+ 40.7%
176	Nissan Versa	227	– 81.8%
177	BMW X7	226	+ 33.7%
178	Audi Q6 e-Tron	221	– 30.7%
179	Dodge Charger	214	– 2.3%
180	Infiniti QX80	212	– 16.9%
181	Cadillac Escalade ESV	211	– 27.7%
182	Lucid Air	210	+ 5.0%
183	BMW 5-Series	205	+ 9.6%
184	Toyota Sequoia	203	+ 26.1%
185	Infiniti QX60	197	– 72.1%
186	Tesla Model X (est)	195	– 48.0%
187	Vinfast VF8	195	– 35.0%
188	Range Rover Evoque	192	– 16.5%
189	Tesla Model S (est)	190	– 24.0%
190	BMW 2 Series	181	– 3.2%
191	Mazda CX-50	162	– 95.0%
192	Cadillac CT5	162	– 22.5%
193	Mercedes C Class	161	– 50.5%
194	Mazda MX-5 Miata	155	+ 59.8%
195	Cadillac Escalade IQ	151	– 48.5%
196	Lexus RZ	150	+ 305.4%
197	Genesis G70	149	+ 24.2%
198	Nissan Ariya	143	– 81.9%
199	BMW X6	142	– 33.0%
200	Jaguar F-Pace	141	– 29.9%
201	BMW i4	140	– 67.3%
202	Lexus LX	133	– 48.2%
203	Nissan Murano	129	– 90.0%
204	Toyota 86	124	– 22.5%
205	Kia EV6	123	– 65.6%
206	BMW iX	119	– 45.7%
207	Mercedes GLB	118	– 63.8%
208	Subaru BRZ	106	– 57.1%
209	Honda Prologue	96	– 71.4%
210	Volvo S60/V60	93	+ 3.3%
211	Chevrolet Brightdrop 400/600	87	– 56.9%
212	Ferrari car	76	+ 1.3%
213	Mercedes EQB	74	– 17.8%
214	Toyota Crown	72	– 28.0%
215	Cadillac XT6	69	– 77.2%
216	Audi Q4 e-Tron	69	– 66.0%
217	Honda Prelude	69	new
218	Audi A6	64	– 62.1%
219	Cadillac CT4	59	– 48.7%
220	Mercedes AMG GT	57	– 33.7%
221	Lamborghini Urus	57	+ 3.6%
222	BMW X4	55	– 62.1%
223	Polestar 4	55	new
224	Lexus ES	54	– 65.6%
225	Maserati Grecale	53	– 34.6%
226	Lamborghini car	51	+ 2.0%
227	Nissan Z	48	– 71.3%
228	Volvo S90/V90	48	+ 269.2%
229	BMW Z4	47	+ 30.6%
230	Alfa Romeo Stelvio	46	– 35.2%
231	Infiniti QX55	45	– 35.7%
232	Acura TLX	42	– 66.1%
233	Land Rover Discovery Sport	42	– 38.2%
234	Bentley Car	42	+ 5.0%
235	Mclaren	42	+ 5.0%
236	Genesis G80	41	+ 32.3%
237	Nissan Altima	40	– 94.2%
238	Nissan Pathfinder	39	– 96.9%
239	Toyota Supra	39	– 59.8%
240	Porsche Boxster	38	– 50.0%
241	Dodge Hornet	37	– 93.3%
242	Rolls Royce Cullinan	37	+ 32.1%
243	Porsche Taycan	36	– 36.8%
244	Porsche Panamera	35	– 61.1%
245	GMC Hummer SUV	34	– 86.5%
246	Genesis GV60	33	– 32.7%
247	Mercedes EQE SUV	32	– 84.5%
248	Bentley Bentayga	32	+ 6.7%
249	Rolls Royce Car	32	+ 60.0%
250	Jaguar F-Type	31	+ 82.4%
251	Jeep Wagoneer	29	– 93.1%
252	BMW 8-Series	29	– 27.5%
253	Jaguar i-Pace	25	+ 177.8%
254	Lucid Gravity	25	new
255	Jaguar XF	24	+ 41.2%
256	Porsche Cayman	23	– 67.6%
257	Land Rover Discovery	23	– 42.5%
258	Lexus LC	23	– 37.8%
259	Mercedes S Class	22	– 75.6%
260	Alfa Romeo Tonale	20	– 73.0%
261	Volvo EX90	20	– 53.5%
262	Chevrolet Malibu	19	– 92.6%
263	BMW 7-Series	19	– 47.2%
264	Subaru Ascent	18	– 97.5%
265	GMC Hummer Pickup	18	– 90.3%
266	Audi A6 e-tron	17	new
267	BMW i5	16	– 84.6%
268	Genesis G90	16	+ 128.6%
269	Acura ZDX	15	– 69.4%
270	Alfa Romeo Giulia	15	– 28.6%
271	Mercedes EQS SUV	14	– 36.4%
272	Volvo C40	13	– 51.9%
273	BMW XM	13	– 48.0%
274	Ferrari Purosangue	13	+ 8.3%
275	Toyota C-HR	13	n/a
276	Vinfast VF9	12	– 20.0%
277	Lexus RC	11	– 38.9%
278	Audi e-Tron GT	10	– 54.5%
279	Mercedes EQE	8	– 84.6%
280	BMW i7	8	– 65.2%
281	Jaguar E-Pace	8	– 33.3%
282	Audi A8	8	+ 0.0%
283	Kia Telluride	7	– 99.2%
284	Nissan Frontier	6	– 99.2%
285	Hyundai Santa Cruz	6	– 99.0%
286	Audi A7	6	– 89.8%
287	Mercedes EQS	6	– 40.0%
288	Karma GS-6	5	+ 25.0%
289	Lexus LS	4	– 42.9%
290	Maserati Gran Turismo	4	– 33.3%
291	Cadillac XT4	2	– 99.8%
292	Kia Soul	2	– 99.7%
293	Maserati MC20	2	– 77.8%
294	Karma Revero	2	n/a
295	Dodge Challenger	1	– 95.7%
296	Chevrolet Camaro	1	– 95.5%
297	Nissan Titan	1	– 66.7%

Source: Desrosiers Automotive, Manufacturers