On April 24, 2026, Samsung unveiled the Galaxy S26 Family Festa to mark the Family Month in South Korea. It includes offers, cashbacks, and a gaming-themed pop-up on the Galaxy S26 series alongside Kyrene Edition accessories.

According to the announcement, Samsung will give away a KRW 50,000 (~ $35) worth of game item discount coupons. Consumers who make a purchase by May 10 will receive this coupon, which can be redeemed on the Galaxy Store.

Samsung also has a cashback program, which offers KRW 55,000 (~ $38) to Galaxy S26 buyers who subscribe to the “New Galaxy AI Subscription Club.”

Buyers are advised to check the detailed terms and conditions on Samsung.com to ensure their benefits and cashback amount.

As part of strengthening its experiential marketing, Samsung will operate a pop-up store themed around the popular RPG game “Honkai: Star Rail” at Samsung Store Hongdae from April 24 to May 5.

The pop-up is designed as a hands-on gaming experience zone using the Galaxy S26 series. Visitors can take part in various events and stamp missions in spaces decorated with in-game backgrounds and characters.

Additionally, Samsung will also sell 2,000 limited units of the “Galaxy S26 Ultra Kyrene Accessory Edition,” which includes items such as magnet cases, acrylic music boxes, and smartphone stands featuring game characters.

Jung Hojin, executive vice president and head of Korea at Samsung Electronics, said, “To mark Family Month, we prepared a variety of promotions that families can enjoy together,” and added, “We hope you enjoy not only the powerful performance of the Galaxy S26 series but also the additional purchase benefits.”

The post Samsung reveals new Galaxy S26 offers and Kyrene Edition accessories appeared first on Sammy Fans.

Ripple has partnered with Kyobo Life Insurance, one of South Korea’s three largest life insurers with over $92 billion in assets, to pilot Korea’s first blockchain-based tokenized government bond settlement, targeting a compression of the standard two-day settlement cycle to…

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North Korea’s Lazarus Group has launched a new macOS malware campaign called Mach-O Man that uses fake online meeting invitations to trick crypto and fintech executives into executing malicious commands on their own devices, according to blockchain security firm CertiK.…

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Mercedes will pair the system with its own software, allowing driving on highway and city roads while the driver remains attentive.

The company did not diclosed the value, but estimates put it at about 10 trillion won (US$6.7 billion).

The demand comes as unions at other major South Korean conglomerates push for larger performance payouts.

The Renault Filante is up to #9 for its first full month in market.

Excellent result for new light vehicle sales in South Korea with March volumes up 10.2% year-on-year to 164,393 units. This includes 130,529 local manufacturers (+5.3%) and 33,964 foreigners (+34.6%). Over Q1, the market is up 5.2% to 407,713 including 325,608 locals (-0.4%) and 82,105 foreigners (+35.4%). For the third straight month, Kia (+12.7%) outsells sister brand Hyundai (-2.1%) with 34.3% share vs. 31.3%. Kia commands 34.7% of its home market YTD vs. 32.6% for Hyundai. Tesla (+329.6%) repeats at #3 and breaks its volume (11,130) and share (6.8%) records, previous bests having been established just last month. Genesis (-1.4%) is back from the brink and surpasses 10,000 units for the first time since last November. BYD (+16540%) celebrates one year in market with a record 9th place.

Looking at domestic models, the Kia Sorento (+7%) snaps the top spot for the 16th time in the past 19 months and sees its YTD sales back in positive at +1%. The Hyundai Grandeur (+21.9%) climbs up to #2 both for the month and YTD, followed by the Hyundai Porter (+5.3%) and Sonata (+26.1%) both down one spot on last month. The Kia Seltos (-6.9%) is back up 19 ranks on February to #8. But the surprise of the month is to be found below: the all new Renault Korea Filante is up 46 spots on last month to end March inside the Top 10 at #9. For reference, the brand’s previous success, the Grand Koleos (-75.5%), now cannibalised, peaked at #5 in November 2024. The Kia EV5 (#16), PV5 (#17) and EV4 (#27) are the next best-selling recent launches.

As for foreign models, Tesla manages a 1-2 for the first time with the Model Y (+3691.6%) in first place and the Model 3 (+57.9%) at #2. Note the Model Y would rank #3 in the overall charts when including domestic models. The Mercedes E Class (-24.1%) and BMW 5 Series (-7.2%) struggle below and each drop one rank on February to #3 and #4. The new BYD Sealion 7 cracks the Top 5 for the 2nd time after September 2025. The Polestar 4 (+122.8%) soars to #7 while the BYD Dolphin breaks into the Top 10 at #9 for what is its first appearance inside the Top 50.

Previous month: South Korea February 2026: Tesla breaks records, Kia PV5 up to #4

One year ago: South Korea March 2025: Hyundai and Kia Sorento #1, BYD and Kia Tasman land

Full March 2026 Top 30 All brands, Top 58 All local models and Top 50 foreigners below.

South Korea March 2026 – brands:

Pos	Brand	Mar-26	%	/25	Feb	2026	%	/25	Pos	FY25
1	Kia	56,468	34.3%	+ 12.7%	1	141,663	34.7%	+ 5.3%	1	2
2	Hyundai	51,404	31.3%	– 2.1%	2	133,007	32.6%	– 2.7%	2	1
3	Tesla	11,130	6.8%	+ 329.6%	3	20,964	5.1%	+ 335.1%	4	6
4	Genesis	10,446	6.4%	– 1.4%	4	26,059	6.4%	– 12.1%	3	3
5	BMW	6,785	4.1%	+ 6.4%	5	19,368	4.8%	+ 4.1%	5	4
6	Renault Korea	6,630	4.0%	+ 8.4%	8	10,869	2.7%	– 20.1%	8	7
7	Mercedes	5,419	3.3%	– 19.9%	6	15,862	3.9%	+ 4.3%	6	5
8	KGM	4,582	2.8%	+ 42.8%	7	11,470	2.8%	+ 40.2%	7	8
9	BYD	1,664	1.0%	+ 16540.0%	12	3,968	1.0%	+ 39580.0%	9	16
10	Volvo	1,496	0.9%	+ 5.1%	10	3,628	0.9%	+ 3.6%	11	9
11	Audi	1,300	0.8%	+ 18.2%	11	3,138	0.8%	+ 54.7%	12	12
12	Lexus	1,178	0.7%	– 16.7%	9	3,755	0.9%	– 3.1%	10	10
13	Porsche	911	0.6%	– 16.5%	17	2,107	0.5%	– 13.6%	15	13
14	GM Korea	899	0.5%	– 34.5%	13	2,540	0.6%	– 37.6%	13	11
15	Mini	878	0.5%	+ 41.6%	16	1,955	0.5%	+ 40.4%	16	15
16	Toyota	738	0.4%	– 28.6%	14	2,153	0.5%	+ 3.2%	14	14
17	Land Rover	727	0.4%	+ 38.0%	18	1,337	0.3%	+ 3.3%	17	17
18	Polestar	684	0.4%	+ 122.8%	19	954	0.2%	+ 98.3%	19	20
19	Volkswagen	476	0.3%	– 18.5%	15	1,293	0.3%	+ 6.7%	18	18
20	Jeep	102	0.1%	– 41.4%	21	321	0.1%	– 20.7%	20	21
21	GMC	100	0.1%	+ 284.6%	20	285	0.1%	+ 367.2%	21	30
22	Honda	84	0.1%	– 63.3%	25	211	0.1%	– 70.0%	22	22
23	Cadillac	75	0.0%	+ 56.3%	26	148	0.0%	+ 49.5%	25	25
24	Peugeot	72	0.0%	– 5.3%	22	184	0.0%	+ 19.5%	23	24
25	Ford	35	0.0%	– 93.8%	23	165	0.0%	– 87.5%	24	19
26	Bentley	31	0.0%	+ 121.4%	24	99	0.0%	+ 98.0%	26	27
27	Lamborghini	26	0.0%	+ 30.0%	30	51	0.0%	– 54.9%	29	26
28	Lincoln	20	0.0%	– 85.0%	28	58	0.0%	– 85.0%	28	23
29	Ferrari	18	0.0%	– 59.1%	29	58	0.0%	– 44.2%	27	28
30	Rolls-Royce	15	0.0%	– 16.7%	27	43	0.0%	+ 13.2%	30	31
–	Total local manufacturers	130,429	79.3%	+ 5.3%	–	325,608	79.9%	– 0.4%	–	–
–	Total foreign manufacturers	33,964	20.7%	+ 34.6%	–	82,105	20.1%	+ 35.4%	–	–
–	Total market	164,393	100.0%	+ 10.2%	–	407,713	100.0%	+ 5.2%	–	–

South Korea March 2026 – domestic models:

Pos	Model	Mar-26	/25	Feb	2026	/25	Pos	FY25
1	Kia Sorento	10,870	+ 7.0%	1	26,951	+ 1.0%	1	1
2	Hyundai Grandeur	7,574	+ 21.9%	5	16,523	– 5.1%	2	5
3	Hyundai Porter	5,955	+ 5.3%	2	13,909	– 1.8%	7	8
4	Hyundai Sonata	5,786	+ 26.1%	3	15,365	+ 20.1%	3	11
5	Kia Sportage	5,540	– 16.3%	6	15,355	– 22.2%	4	4
6	Hyundai Avante	5,479	– 19.8%	8	14,351	– 22.8%	6	2
7	Kia Carnival	5,407	– 29.9%	7	14,397	– 33.1%	5	3
8	Kia Seltos	4,983	– 6.9%	27	10,111	– 30.1%	12	9
9	Renault Korea Filante	4,920	new	55	4,960	new	25	–
10	Kia EV3	4,468	+ 47.4%	9	8,674	+ 51.7%	15	22
11	Kia Ray	4,238	– 7.5%	10	11,925	– 6.4%	8	12
12	Hyundai Kona	4,104	+ 43.0%	14	10,143	+ 40.0%	11	19
13	Genesis G80	4,001	+ 3.9%	18	9,241	– 12.9%	14	13
14	Hyundai Tucson	3,915	– 13.7%	13	11,156	– 13.6%	9	10
15	Hyundai Santa Fe	3,621	– 35.2%	15	9,679	– 37.5%	13	7
16	Kia EV5	3,513	new	17	6,884	new	21	49
17	Kia PV5	3,093	new	4	8,086	new	16	45
18	Kia K5	3,067	+ 7.1%	19	7,994	+ 0.6%	17	16
19	Genesis GV70	2,981	– 4.0%	20	7,773	– 9.6%	19	18
20	Kia Bongo	2,873	– 16.0%	16	7,905	– 13.3%	18	17
21	Hyundai Staria	2,797	– 24.8%	22	6,906	– 25.0%	20	15
22	Genesis GV80	2,538	– 13.3%	24	6,613	– 20.0%	22	20
23	Hyundai Ioniq 5	2,410	+ 113.5%	11	5,951	+ 123.1%	23	26
24	Kia K8	2,252	– 16.7%	29	5,771	– 22.6%	24	21
25	Hyundai Palisade	2,134	– 53.8%	12	10,209	– 7.0%	10	6
26	KGM Musso	1,854	+ 564.5%	28	4,370	+ 1466.3%	29	44
27	Kia EV4	1,809	new	21	4,079	new	31	34
28	Hyundai Casper	1,804	– 10.9%	31	4,103	– 3.3%	30	24
29	Hyundai Bus/Truck	1,488	– 2.4%	33	4,379	+ 16.4%	28	23
30	Kia Morning	1,428	+ 146.6%	32	4,656	+ 64.6%	26	25
31	Kia EV6	1,296	+ 11.4%	34	2,510	+ 7.5%	35	30
32	Renault Korea Grand Koleos	1,271	– 75.5%	26	4,408	– 61.1%	27	14
33	Hyundai Ioniq 9	1,239	+ 58.0%	23	3,214	+ 233.1%	33	33
34	Hyundai Venue	1,068	+ 83.2%	37	2,491	+ 26.2%	36	28
35	Hyundai Nexo	1,025	+ 246.3%	41	1,577	+ 177.6%	41	39
36	Hyundai Ioniq 6	862	+ 54.5%	25	2,678	+ 192.4%	34	42
37	KGM Musso EV	784	+ 49.0%	35	2,153	+ 309.3%	37	37
38	Chevrolet Trax Crossover	725	– 33.9%	36	2,103	– 33.7%	38	29
39	KGM Actyon	676	+ 118.1%	38	1,819	+ 59.1%	39	35
40	Genesis G90	635	+ 13.6%	39	1,633	– 6.2%	40	36
41	Kia Niro	568	– 51.7%	30	3,937	+ 51.4%	32	27
42	KGM Torres	519	– 50.9%	44	1,247	– 42.9%	43	31
43	KGM Tivoli	492	+ 26.2%	40	1,359	+ 22.1%	42	41
44	Renault Korea Arkana	438	+ 16.8%	42	1,143	+ 26.0%	44	40
45	Kia Tasman	400	+ 316.7%	43	1,104	+ 1050.0%	45	32
46	Kia EV9	351	+ 73.8%	51	504	+ 54.1%	46	53
47	Kia Bus/Special	201	+ 55.8%	48	485	+ 40.6%	47	46
48	Genesis G70	191	+ 32.6%	46	443	+ 7.3%	48	50
49	KGM Torres EVX	174	– 34.1%	54	275	– 61.6%	53	52
50	Chevrolet Trailblazer	165	– 36.3%	49	424	– 44.2%	49	48
51	Hyundai ST1	143	+ 31.2%	45	373	+ 17.7%	50	55
52	Kia K9	111	– 50.9%	52	335	– 34.7%	52	54
53	Genesis GV60	88	+ 1366.7%	50	228	+ 850.0%	55	58
54	KGM Rexton New Arena	81	– 22.9%	53	245	– 20.7%	54	57
55	Genesis GV60 Magma	12	new	–	12	new	56	–
56	Chevrolet Colorado	8	– 38.5%	–	12	– 67.6%	57	63
57	KGM Korando	2	– 95.1%	–	2	– 98.6%	58	60
58	Renault Korea Scenic E-Tech	1	new	47	358	new	51	59

South Korea March 2026 – foreign models:

Pos	Model	Mar-26	/25	Feb	2026	/25	Pos	FY25
1	Tesla Model Y	6,749	+ 3691.6%	1	15,323	+ 590.8%	1	1
2	Tesla Model 3	3,702	+ 57.9%	4	4,550	+ 85.5%	4	5
3	Mercedes E Class	2,341	– 24.1%	2	6,835	+ 6.3%	2	2
4	BMW 5 Series	1,900	– 7.2%	3	5,624	+ 1.0%	3	3
5	BYD Sealion 7	807	new	8	2,084	new	6	25
6	Mercedes GLE	798	+ 49.4%	6	1,973	+ 58.9%	7	6
7	Polestar 4	684	+ 122.8%	25	952	+ 97.9%	18	26
8	Mercedes GLC	681	+ 0.7%	5	2,313	+ 13.2%	5	4
9	BYD Dolphin	652	new	n/a	727	new	24	–
10	BMW X5	646	+ 52.7%	9	1,836	+ 25.1%	9	10
11	BMW X3	641	+ 10.3%	7	1,973	+ 15.0%	8	8
12	Volvo XC60	599	+ 44.0%	12	1,385	+ 5.5%	13	11
13	BMW 3 Series	580	+ 42.5%	10	1,683	+ 34.6%	10	9
14	Audi Q4 e-Tron	462	– 4.7%	43	618	– 21.2%	28	23
15	Mini Cooper Hatch	458	+ 53.7%	18	1,023	+ 43.5%	17	15
16	Tesla Model X	458	#DIV/0!	n/a	684	+ 13580.0%	26	n/a
17	BMW 7 Series	414	– 11.3%	11	1,430	+ 6.9%	12	13
18	BMW X7	407	– 5.3%	13	1,178	– 4.0%	15	14
19	Audi Q5	385	n/a	23	743	n/a	23	n/a
20	BMW i5	355	+ 110.1%	17	828	+ 126.8%	21	36
21	Lexus ES	351	– 39.8%	14	1,221	– 33.5%	14	7
22	Lexus NX	349	– 20.3%	16	1,481	+ 35.0%	11	18
23	Porsche Taycan	340	+ 38.8%	33	719	+ 47.6%	25	35
24	Lexus RX	315	+ 72.1%	21	600	+ 33.9%	29	33
25	Mercedes S Class	297	– 36.0%	19	1,045	– 5.0%	16	12
26	Mercedes CLE	280	– 8.2%	20	840	– 7.2%	19	20
27	BMW X6	269	– 20.2%	22	840	– 15.7%	20	19
28	Toyota Camry	241	– 19.4%	24	594	– 7.9%	31	31
29	BMW X4	239	– 16.4%	26	667	– 20.6%	27	16
30	VW ID.4	234	– 42.5%	15	597	– 23.9%	30	43
31	BMW X1	227	+ 0.9%	32	539	– 15.5%	34	28
32	Range Rover Sport	227	+ 95.7%	41	369	+ 33.7%	42	45
33	Tesla Model S	220	+ 1122.2%	n/a	365	+ 1927.8%	44	n/a
34	Volvo XC40	207	– 14.5%	28	563	– 15.6%	33	24
35	Volvo EX30	179	– 62.6%	n/a	223	– 58.9%	n/a	47
36	Volvo XC90	178	+ 67.9%	27	589	+ 106.7%	32	38
37	Land Rover Defender	175	+ 16.7%	45	378	+ 8.9%	39	49
38	BYD Seal	174	new	37	367	new	43	n/a
39	Volvo S90	172	n/a	29	515	+ 78.8%	35	39
40	Range Rover	172	+ 63.8%	49	345	– 2.0%	n/a	44
41	Audi A3	166	+ 435.5%	31	485	+ 722.0%	36	n/a
42	Porsche Cayenne	163	– 52.5%	n/a	376	– 53.2%	40	17
43	BMW 4 Series	159	– 12.2%	34	432	– 11.3%	38	32
44	Mini Electric	151	new	n/a	310	new	n/a	n/a
45	Mercedes EQB	150	+ 552.2%	50	316	+ 919.4%	n/a	n/a
46	Porsche Panamera	149	– 44.8%	40	443	– 36.4%	37	34
47	Toyota Alphard	141	+ 10.2%	n/a	370	+ 26.7%	41	42
48	Mercedes A Class	140	– 22.7%	39	342	– 13.0%	n/a	n/a
49	Porsche 911	138	+ 76.9%	n/a	360	+ 361.5%	n/a	n/a
50	Porsche Macan EV	121	– 7.6%	n/a	171	– 21.6%	n/a	41

Source: KAIDA