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The Toyota Land Cruiser (incl. the 70 Series) ranks #6 in the regular car ranking.

The Japanese new vehicle market is up by a solid 8.6% year-on-year in June to 426,993 units. Toyota (+18.6%) continues to outpaces its home market to a splendid 33.2% share. Suzuki (+2.3%) follows but sells less than half at 14.9% share. Mazda (+18.3%) and Honda (+17.5%) also shine below, while Nissan (+6.5%) and Mitsubishi (+4.2%) are shy and Subaru (-11.6%), Daihatsu (-9.5%), Lexus (-5%) and Isuzu (-1.7%) struggle. Further down, Hino (+24.8%), Porsche (+20.5%) and Mitsubishi Fuso (+17.2%) stand out. BYD (+4.7%) is up one spot to #23 but only grabs 0.1% of the market.

In the regular cars ranking, the Toyota Yaris/Cross (+5.6%) remains at #1 but the real leader when separating Yaris and Yaris Cross is the Toyota Raize (+8.8%). The Toyota Sienta surges 39.9% to #3, overtaking the Toyota Corolla/Cross (+3.4%). The Toyota Roomy (+8.7%) repeats at #5 while the Toyota Land Cruiser (+118.1%) more than doubles its sales YoY and gains 12 spots on May to break its ranking record at #6, its previous best (#7) hit last April. The Alphard (+23.5%) makes sure the Top 7 is entirely composed of Toyotas. The Honda Freed (+3.7%) is the best of the rest once again but retreats two ranks to #8. Notice also the Toyota RAV4 (+180%), Mazda CX-5 (+127.6%), Nissan Kicks (+192.1%) and Leaf (+297.9%). The Toyota bZ4X is down one spot to #25 while the new Honda Super-ONE is down 12 to #43 for its second month in market. 

Looking at kei cars, the Honda N-BOX (+20.9%) and Suzuki Spacia (+18.9%) cement their leadership and become the two best-selling vehicles in the country when adding regular cars. The Daihatsu Tanto (-6.6%) and Move (-24.4%) pay the price of artificially high year-ago volumes when supply caught up after production stoppages in 2024. The Nissan Roox (+42.4%) delivers the biggest gain in  the Top 10, with the Honda N-ONE (+118.5%), Nissan Sakura (+68.2%) and Suzuki Every Wagon (+59.1%) doing even better below.

As for foreign models, the Mini lineup (-11.3%) easily stays on top while the VW Golf (-10.8%) is up one spot on Q1 to #2, overtaking the VW T-Cross (+5.8%). The Mercedes G-Class (+14.2%) manages the extraordinary feat of being the brand’s best-seller in Japan and ranks #4 overall. Another big surprise: the 5th place of the Porsche 911 which is a new record. Notice also the Mercedes GLB up 5.4%, the VW Polo up to #14 and the Audi Q3 (+15.9%) at #15.

Previous month: Japan May 2026: Toyota places 10 models in Top 11 regular cars, Honda Super-ONE lands

One year ago: Japan June 2025: Toyota Raize threatens Yaris/Cross for 1st place

Full June 2026 Top 52 All brands, Top 50 regular cars, Top 31 All kei cars and Q2 2026 Top 20 foreign models below.

Japan June 2026 – brands:

Pos	Brand	Jun-26	%	/25	May
1	Toyota	141,567	33.2%	+ 18.6%	1
2	Suzuki	63,679	14.9%	+ 2.3%	2
3	Honda	57,904	13.6%	+ 17.5%	3
4	Daihatsu	45,361	10.6%	– 9.5%	4
5	Nissan	37,327	8.7%	+ 6.5%	5
6	Mazda	13,851	3.2%	+ 18.3%	6
7	Mitsubishi	11,714	2.7%	+ 4.2%	7
8	Subaru	7,854	1.8%	– 11.6%	8
9	Lexus	7,276	1.7%	– 5.0%	9
10	Isuzu	5,841	1.4%	– 1.7%	10
11	Mercedes	4,512	1.1%	– 4.6%	11
12	Hino	3,451	0.8%	+ 24.8%	13
13	Mitsubishi Fuso	3,390	0.8%	+ 17.2%	12
14	BMW	3,379	0.8%	– 11.2%	15
15	Volkswagen	3,337	0.8%	+ 1.3%	14
16	Audi	2,523	0.6%	+ 5.7%	16
17	Mini	1,893	0.4%	+ 1.9%	17
18	Volvo	1,480	0.3%	+ 10.4%	18
19	Porsche	1,083	0.3%	+ 20.5%	20
20	UD Trucks	1,049	0.2%	+ 7.2%	19
21	Jeep	660	0.2%	– 22.9%	21
22	Peugeot	565	0.1%	– 27.2%	22
23	BYD	538	0.1%	+ 4.7%	24
24	Land Rover	460	0.1%	– 51.7%	23
25	Fiat	359	0.1%	– 15.5%	25
26	Renault	303	0.1%	+ 13.9%	27
27	Citroen	293	0.1%	– 4.2%	26
28	Alfa Romeo	191	0.0%	+ 20.9%	28
29	Ferrari	171	0.0%	+ 5.6%	29
30	Lamborghini	124	0.0%	– 13.3%	31
31	Hyundai	111	0.0%	– 14.6%	30
32	Maserati	83	0.0%	– 22.4%	34
33	Alpina	70	0.0%	+ 22.8%	32
34	Scania	64	0.0%	+ 45.5%	33
35	Rolls-Royce	57	0.0%	+ 3.6%	35
36	Aston Martin	51	0.0%	+ 8.5%	40
37	Bentley	51	0.0%	– 13.6%	37
38	Chevrolet	49	0.0%	+ 4.3%	38
39	DS	46	0.0%	+ 24.3%	39
40	Cadillac	43	0.0%	– 48.2%	36
41	Abarth	29	0.0%	– 58.0%	42
42	Ford	18	0.0%	+ 5.9%	41
43	McLaren	15	0.0%	– 37.5%	45
44	Dodge	10	0.0%	+ 150.0%	43
45	Lotus	10	0.0%	+ 25.0%	44
46	Lancia	4	0.0%	n/a	48
47	GMC	3	0.0%	+ 0.0%	47
48	Jaguar	3	0.0%	n/a	–
49	Chrysler	2	0.0%	+ 100.0%	–
50	Morgan	2	0.0%	+ 100.0%	50
51	Buick	1	0.0%	n/a	46
52	Opel	1	0.0%	n/a	–
–	Others	4,025	0.9%	+ 178.2%	–

Japan June 2026 – regular cars:

Pos	Model	Jun-26	/25	May
1	Toyota Yaris/Cross	12,607	+ 5.6%	1
2	Toyota Raize	12,208	+ 8.8%	3
3	Toyota Sienta	11,730	+ 39.9%	4
4	Toyota Corolla/Cross	11,399	+ 3.4%	2
5	Toyota Roomy	10,291	+ 8.7%	5
6	Toyota Land Cruiser W	8,778	+ 118.1%	18
7	Toyota Alphard	8,519	+ 23.5%	7
8	Honda Freed	7,294	+ 3.7%	6
9	Honda Vezel	7,279	+ 51.4%	19
10	Toyota RAV4	6,990	+ 180.0%	11
11	Toyota Voxy	6,944	– 5.7%	8
12	Toyota Noah	6,908	+ 2.1%	9
13	Honda StepWGN	6,595	+ 21.1%	12
14	Toyota Aqua	6,080	+ 2.5%	10
15	Nissan Note	5,956	– 14.3%	13
16	Nissan Serena	5,543	– 10.7%	17
17	Suzuki Solio	5,209	+ 5.7%	14
18	Toyota Prius	5,034	+ 12.8%	16
19	Mazda CX-5	4,668	+ 127.6%	29
20	Suzuki Jimny Wagon	4,622	+ 10.0%	15
21	Toyota Crown	3,536	– 34.5%	21
22	Honda Fit	3,394	– 1.1%	20
23	Toyota Harrier	3,334	– 5.1%	22
24	Mitsubishi Delica D5	3,010	+ 29.1%	23
25	Toyota Vellfire	2,961	+ 9.4%	26
26	Toyota bZ4X	2,776	n/a	25
27	Honda Civic	2,676	+ 62.2%	37
28	Subaru Impreza	2,579	+ 3.9%	24
29	Nissan Kicks	2,392	+ 192.1%	n/a
30	Suzuki Xbee	2,248	+ 130.8%	27
31	Mazda2	2,245	+ 28.1%	32
32	Daihatsu Rocky	2,225	+ 39.3%	33
33	Honda ZR-V	2,130	+ 26.0%	39
34	Subaru Forester	2,027	– 11.0%	28
35	Lexus NX350H	1,959	+ 25.3%	30
36	Toyota Hiace W	1,834	+ 104.9%	34
37	Suzuki Swift	1,584	– 15.5%	43
38	Lexus LBX	1,520	+ 3.5%	35
39	Nissan X-Trail	1,507	– 20.6%	38
40	Nissan Leaf	1,504	+ 297.9%	36
41	Suzuki Fronx	1,394	– 30.1%	40
42	Mazda CX-30	1,065	– 0.8%	42
43	Honda Super-ONE	1,061	new	31
44	Mazda MX-5 (Roadster)	920	+ 23.2%	46
45	Subaru Levorg	816	– 26.2%	41
46	Lexus RX350	812	+ 29.3%	44
47	Mitsubishi Delica D2	804	+ 54.3%	49
48	Honda WR-V	803	– 66.0%	45
49	Mazda3	796	– 26.0%	47
50	Mitsubishi Eclipse Cross	735	– 2.0%	n/a

Japan June 2026 – kei cars:

Pos	Model	Jun-26	/25	May
1	Honda N-BOX	19,527	+ 20.9%	1
2	Suzuki Spacia	13,966	+ 18.9%	2
3	Daihatsu Tanto	10,487	– 6.6%	4
4	Daihatsu Move	9,649	– 24.4%	3
5	Nissan Roox	8,635	+ 42.4%	5
6	Suzuki Hustler	8,026	– 3.3%	6
7	Mitsubishi Delica Mini/eK	5,697	– 6.0%	9
8	Suzuki WagonR	5,107	– 30.0%	7
9	Daihatsu Mira	4,995	+ 7.1%	8
10	Suzuki Alto	4,203	– 16.1%	10
11	Nissan Dayz	3,409	– 2.6%	14
12	Daihatsu Taft	2,919	– 20.9%	12
13	Suzuki Jimny	2,808	– 29.1%	13
14	Suzuki Every Wagon	2,468	+ 59.1%	11
15	Honda N-ONE	2,069	+ 118.5%	16
16	Nissan Sakura	1,913	+ 68.2%	20
17	Honda N-WGN	1,408	– 44.9%	15
18	Mazda Flair Wagon	942	– 9.2%	17
19	Toyota Pixis	751	– 5.1%	18
20	Daihatsu Copen	648	+ 80.5%	19
21	Mazda Flair Crossover	563	+ 37.0%	22
22	Nissan Clipper Rio	535	+ 9.0%	21
23	Mazda Carol	327	+ 56.5%	25
24	Mitsubishi eK Cross EV	297	+ 180.2%	31
25	Subaru Chiffon	273	– 43.7%	24
26	Subaru Stella	244	– 49.2%	23
27	Mazda Flair	185	– 41.8%	26
28	Toyota Copen GR Sport	184	+ 39.4%	27
29	Mazda Scrum Wagon	114	+ 6.5%	29
30	Subaru Pleo	89	– 45.4%	28
31	Mitsubishi Town Box	46	– 9.8%	30

Japan Q2 2026 – foreign models:

Pos	Model	Q2 2026	/25	Q1
1	Mini	4,269	– 11.3%	1
2	VW Golf	2,395	– 10.8%	3
3	VW T-Cross	1,880	+ 5.8%	2
4	Mercedes G-Class	1,813	+ 14.2%	5
5	Porsche 911	1,786	n/a	n/a
6	BMW X1	1,614	– 0.7%	15
7	Mercedes GLC	1,569	– 21.6%	6
8	Mercedes GLB	1,557	+ 5.4%	4
9	Audi A3	1,330	– 29.1%	7
10	Mercedes C-Class	1,122	– 11.7%	8
11	BMW 2 Series	1,042	– 18.7%	10
12	Volvo S/V/XC60	1,041	– 5.7%	9
13	BMW X3	1,035	– 22.8%	13
14	VW Polo	1,009	n/a	n/a
15	Audi Q3	1,004	+ 15.9%	n/a
16	BMW 3 Series	980	+ 1.0%	n/a
17	Mercedes GLA	976	+ 9.5%	11
18	Volvo XC40	913	+ 25.6%	19
19	Mercedes E-Class	895	– 5.3%	20
20	VW Tiguan	882	– 2.2%	n/a
n/a	BMW 1 Series	830	– 31.2%	14
n/a	Land Rover Defender 110	781	– 7.9%	17

Source: JADA, JMVA, JAIA

The Penn State football program just lost out on elite wide receiver Khalil Taylor to the Nebraska Cornhuskers.

The Penn State Nittany Lions just lost a recruiting battle they should have won. Four-star wide receiver Khalil Taylor, a 5’11, 195-pound pass catcher from Pittsburgh, Pennsylvania, committed to Nebraska over Penn State and Colorado.

Taylor is a top-70 player in the country, the No. 15 receiver nationally, and the No. 3 player in Pennsylvania. For a program that desperately needed receiver help in this class, this one stings.

Taylor, who played at Pine-Richland, carries an overall composite rating of 93.17. His commitment caption read, “Taylor to Taylor,” a nod to his new home in Lincoln. The Cornhuskers landed a legitimate talent, and they did it despite a massive gap in face time with the recruit.

BREAKING: Four-Star WR Khalil Taylor has Committed to Nebraska, he tells me for @Rivals

The 5'11 195 WR chose the Cornhuskers over Penn State and Colorado

"Taylor to Taylor😉"https://t.co/QhCvgldm4Wpic.twitter.com/bnjG2nhely

— Hayes Fawcett (@Hayesfawcett3) July 6, 2026

17 visits and still couldn’t close

Here’s the thing about this recruitment that makes it so puzzling. Penn State had 17 visits with Taylor. Seventeen. The next highest totals belonged to Pitt and Nebraska, each with three. That kind of discrepancy is not something you typically see in a recruitment, especially one that ends with the player going elsewhere.

Nebraska had to be paying him a significant amount of NIL money to overcome that gap. However, you get the job done is how you get the job done. That’s the landscape now.

Penn State currently holds the 20th-ranked class in the country and the 7th-ranked class in the Big Ten. The Nittany Lions have four-star wide receiver Landon Blum committed, but beyond him, they have no other receivers in the fold. They needed Taylor. Landing him would have been a significant boost to a class that could use more firepower at the position.

Did the coaching change play a role?

It’s worth considering how much the transition from James Franklin to Matt Campbell factored into this outcome. Many of those 17 visits likely came during the Franklin era, when that relationship was being built. Once Franklin was fired and Campbell took over, the dynamic between Taylor and the program may have shifted. Nobody outside of Taylor’s camp will know for certain, but the timeline raises questions.

Either way, Campbell and his staff failed to land a top in-state recruit who had been on campus more than a dozen times. That’s a tough look for a program trying to establish itself under new leadership. Penn State still has time to address the receiver position in this cycle, but losing Taylor to Nebraska leaves a gap that won’t be easy to fill.

This article was originally published on A to Z Sports. Read the full story here: Penn State Nittany Lions lose out on an elite in-state recruit in an embarrassing fashion to a worse program

© 2026 A to Z Sports.