Samsung allegedly launches Galaxy A37 and A57; pricing is turning heads
It turns out that Samsung has silently unveiled the Galaxy A37 and A57 in Thailand, with the pricing is the first thing that makes you stop scrolling.
The Galaxy A57 5G and Galaxy A37 5G are now official in Thailand, via droidsans. The two phones look like typical yearly upgrades to the A series. In reality, the price tags feel surprisingly aggressive for what Samsung is putting on the table.
The Galaxy A37 5G starts at 13,999 baht, while the more powerful Galaxy A57 5G begins at 16,999 baht for the online exclusive configuration.
This unofficial launch is currently Thailand-specific, but it gives the rest of the market a pretty good preview of what Samsung fans in other regions may see soon.
The Galaxy A57 5G in particular appears slimmer and lighter than its predecessor. The smartphone arrives in Violet, Dark Blue, and Gray. Meanwhile, the Galaxy A37 5G keeps things simple with Light Violet, Dark Green, and Grey.
Samsung is leaning into one feature with a line that is oddly catchy: “Wide everywhere except the face.” That slogan refers to the Galaxy A57 5G’s ability to shoot 4K ultra wide video using its ultra wide camera.
The company says the Galaxy A57 5G runs on a faster upgraded chipset, which should help with gaming, multitasking, and camera processing. The thinner and lighter body suggests some internal reworking as well.
Galaxy A57 price in Thailand
Samsung is offering multiple storage tiers for the Galaxy A57 5G:
- 8GB RAM + 256GB storage: 16,999 baht, online exclusive
- 12GB RAM + 256GB storage: 17,999 baht
- 12GB RAM + 512GB storage: 20,999 baht
Samsung is running a launch promotion that effectively doubles the storage for buyers during the initial sales window. Customers who pay 17,999 baht for the 256GB variant will automatically receive the 512GB version instead.
- The promotion runs from March 16 through April 5, 2026.
Galaxy A37 5G price in Thailand
The more affordable Galaxy A37 5G keeps things simple with one configuration:
- 8GB RAM + 256GB storage: 13,999 baht
Through the Samsung Finance+ program, buyers in Thailand can walk out with the Galaxy A57 5G with a down payment of up to 1,800 baht, while the Galaxy A37 5G starts with a down payment of up to 1,400 baht.
If Samsung carries this formula into global markets, the upcoming A series wave could get a lot more attention than usual.
Source – Droidsans
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