The Japanese automaker said the change of plans will cost it up to $15.7 billion.

The Dolphin, #3 in February, helps BYD reach a record 14.2% share.

It’s an exceptional month for Thai new light vehicle sales, with January volumes up 41.9% year-on-year to 90,283. Brand leader Toyota (+0.5%) doesn’t benefit from the market’s euphoria and sees its share thaw to 26.1% vs. 33.6% last month and 38% over the Full Year 2025. There are two main performers this month: BYD surges 193.7% to land in 2nd place overall with 12,791 sales and 14.2% share, smashing its previous records of 6,370 units and 11.9% share established in June 2025. Honda (+9.5%) significantly trails the market at #3 with 9.1% share, while just 2 units below is Jaecoo (+3171.6%) celebrating one year in market with a splendid 4th place. This is however below its December scores of #2 and 9.9%. TANK (+1083%), GAC Aion (+438.5%), Ora (+276.5%), MG (+161%) and Changan (+110.4%) also impress below. Overall Chinese carmakers see their sales soar 228.2% to 42,251 units, accounting for 46.8% of the Thai market vs. 20.2% a year ago in February 2025.

Model-wise, the Toyota Yaris Ativ (+35.3%) is back to #1 for the third time in the past four months, while the new Jaecoo 5 EV advances one spot to a record 2nd place with 7.5% share. The BYD Dolphin (+307.5%) leaps up seven ranks to #3 with 6.5% of the market vs. 2.2% last month. The Toyota Hilux Revo (-4.6%) and Isuzu D-Max (-25.4%) are both in great difficulty and round out the Top 5. Outstanding performances by the BYD Atto 3 (+1158.6%) at #6 and the MG 4 (+115.6%) at #10.

Previous post: Thailand 2025: Toyota Hilux and Yaris Ativ lead, BYD, Jaecoo up

One year ago: Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6

Full January 2026 Top 42 All brands and Top 199 All models below.

Thailand January 2026 – brands:

Pos	Brand	Jan-26	%	/25	Dec
1	Toyota	23,546	26.1%	+ 0.5%	1
2	BYD	12,791	14.2%	+ 193.7%	5
3	Honda	8,181	9.1%	+ 9.5%	4
4	Jaecoo	8,179	9.1%	+ 3171.6%	2
5	Isuzu	6,897	7.6%	– 23.1%	3
6	MG	5,857	6.5%	+ 161.0%	6
7	GAC Aion	5,584	6.2%	+ 438.5%	7
8	ChangAn	3,879	4.3%	+ 110.4%	10
9	Mitsubishi	2,499	2.8%	– 22.0%	8
10	Ora	1,935	2.1%	+ 276.5%	12
11	Ford	1,832	2.0%	– 18.8%	9
12	TANK	1,041	1.2%	+ 1083.0%	11
13	Mazda	909	1.0%	+ 3.6%	15
14	BMW	892	1.0%	– 22.0%	14
15	Nissan	747	0.8%	+ 9.2%	18
16	Mercedes	681	0.8%	– 28.2%	16
17	Hyundai	475	0.5%	+ 85.5%	24
18	Zeekr	468	0.5%	+ 155.7%	19
19	IM	419	0.5%	new	25
20	Geely	414	0.5%	new	22
21	Xpeng	413	0.5%	+ 235.8%	21
22	Wuling	403	0.4%	+ 859.5%	33
23	Suzuki	361	0.4%	+ 3.4%	20
24	Denza	336	0.4%	– 56.3%	26
25	Volvo	239	0.3%	– 32.5%	28
26	Omoda	208	0.2%	new	17
27	Haval	204	0.2%	– 27.9%	23
28	Tesla	182	0.2%	+ 167.6%	13
29	Mini	151	0.2%	– 41.7%	29
30	Porsche	108	0.1%	– 22.9%	27
31	Lexus	75	0.1%	+ 17.2%	32
32	Neta	64	0.1%	– 93.5%	31
33	Audi	64	0.1%	+ 3.2%	30
34	Riddara	56	0.1%	new	34
35	Subaru	54	0.1%	– 11.5%	37
36	Leapmotor	53	0.1%	+ 2550.0%	36
37	Kia	33	0.0%	– 66.3%	35
38	Peugeot	32	0.0%	+ 100.0%	39
39	Land Rover	12	0.0%	– 25.0%	38
40	Bentley	4	0.0%	– 42.9%	41
41	Maserati	4	0.0%	– 33.3%	–
42	Lotus	1	0.0%	n/a	43

Thailand January 2026 – models:

Pos	Model	Jan-26	%	/25	Dec
1	Toyota Yaris Ativ	7,283	8.1%	+ 35.3%	2
2	Jaecoo 5 EV	6,806	7.5%	new	3
3	BYD Dolphin	5,892	6.5%	+ 307.5%	10
4	Toyota Hilux Revo	5,628	6.2%	– 4.6%	1
5	Isuzu D-Max	5,381	6.0%	– 25.4%	4
6	BYD Atto 3	4,078	4.5%	+ 1158.6%	9
7	Toyota Yaris Cross	3,963	4.4%	– 1.0%	5
8	Honda City	3,323	3.7%	– 1.8%	6
9	Honda HR-V	2,811	3.1%	+ 64.7%	7
10	MG 4	2,402	2.7%	+ 115.6%	12
11	Changan Deepal S05	2339	2.6%	new	22
12	MG S5 EV	2082	2.3%	new	15
13	Ora Good Cat	1,904	2.1%	+ 292.6%	19
14	GAC Aion Y Plus	1,791	2.0%	+ 397.5%	51
15	GAC Aion UT EV	1,519	1.7%	new	8
16	Isuzu MU-X	1,516	1.7%	– 13.5%	17
17	Toyota Corolla Cross	1,468	1.6%	– 8.5%	14
18	Toyota Fortuner	1,445	1.6%	– 7.7%	13
19	GAC Aion V	1267	1.4%	+ 372.8%	34
20	Honda Civic	1,226	1.4%	+ 2.1%	20
21	Jaecoo 6 EV	1160	1.3%	+ 364.0%	18
22	BYD Sealion 7	1,151	1.3%	– 34.5%	30
23	Ford Ranger	1,120	1.2%	– 17.9%	16
24	Changan Deepal S07	1,063	1.2%	– 12.9%	46
25	Mitsubishi Xforce	910	1.0%	new	26
26	TANK 300	910	1.0%	+ 1113.3%	21
27	Toyota Hiace	839	0.9%	– 5.9%	11
28	Ford Everest	711	0.8%	– 19.9%	25
29	MG EP	657	0.7%	+ 638.2%	31
30	BYD Seal	625	0.7%	+ 66.2%	35
31	Honda CR-V	612	0.7%	– 25.4%	37
32	Mitsubishi Triton	568	0.6%	– 51.7%	23
33	BYD Sealion 6 Dm-i	555	0.6%	new	45
34	GAC Aion Hyptec HT	551	0.6%	+ 35.7%	57
35	Toyota Camry	524	0.6%	– 25.0%	27
36	Toyota Hilux CHAMP	508	0.6%	– 39.1%	24
37	Mazda2	498	0.6%	+ 3.5%	39
38	Mitsubishi Xpander	463	0.5%	– 57.9%	36
39	IM 6	419	0.5%	new	53
40	Geely EX5	414	0.5%	new	41
41	GAC Aion ES	406	0.4%	+ 13433.3%	85
42	Toyota Veloz	378	0.4%	– 19.6%	32
43	Wuling Bingo	377	0.4%	+ 1042.4%	99
44	Toyota Yaris	362	0.4%	– 51.1%	33
45	Denza D9	336	0.4%	– 56.3%	60
46	BYD M6	322	0.4%	– 28.8%	56
47	Toyota bZ4X	320	0.4%	new	–
48	Nissan Serena	268	0.3%	n/a	50
49	Toyota Alphard	260	0.3%	– 35.8%	40
50	Nissan Kicks	249	0.3%	– 11.7%	66
51	Xpeng G6	245	0.3%	+ 99.2%	55
52	Toyota Corolla Altis	242	0.3%	– 60.9%	38
53	Changan Lumin	240	0.3%	– 41.5%	42
54	Suzuki Swift	239	0.3%	+ 70.7%	47
55	Hyundai Ioniq 5	236	0.3%	+ 3271.4%	131
56	Zeekr 009	223	0.2%	+ 79.8%	43
57	Zeekr 7X	221	0.2%	new	59
58	BMW 3 Series	218	0.2%	– 32.9%	64
59	Mitsubishi Attrage	215	0.2%	– 37.7%	49
60	Jaecoo 7 SHS	213	0.2%	new	70
61	Omoda C5 EV	208	0.2%	new	28
62	Nissan Almera	197	0.2%	– 40.5%	68
63	Mitsubishi Pajero Sport	183	0.2%	– 24.1%	63
64	Honda Accord	179	0.2%	– 8.7%	52
65	BYD Seal 5 DM-i	168	0.2%	new	62
66	Changan Deepal L07	168	0.2%	+ 15.9%	122
67	Xpeng X9	168	0.2%	new	61
68	MG ZS	164	0.2%	– 16.8%	67
69	Mitsubishi Mirage	159	0.2%	– 53.2%	48
70	Haval H6	153	0.2%	+ 35.4%	72
71	Toyota Innova Crysta	151	0.2%	– 24.5%	54
72	Mazda CX-30	149	0.2%	– 8.0%	71
73	Toyota Vellfire	146	0.2%	+ 29.2%	73
74	MG 3	136	0.2%	– 37.0%	65
75	BMW X1	134	0.1%	– 35.0%	74
76	TANK 500	131	0.1%	+ 907.7%	69
77	Mercedes C-Class Estate	130	0.1%	– 41.4%	76
78	MG 5	127	0.1%	– 38.0%	58
79	Mazda CX-3	125	0.1%	+ 27.6%	75
80	Tesla Model 3	115	0.1%	+ 91.7%	44
81	BMW 5 Series	114	0.1%	– 26.0%	78
82	MG Maxus 7	108	0.1%	+ 145.5%	91
83	Hyundai Staria	106	0.1%	– 8.6%	87
84	Mercedes E-Class Cabriolet	104	0.1%	– 45.8%	79
85	BMW X3	103	0.1%	+ 186.1%	82
86	Mercedes GLC Coupe	97	0.1%	– 38.6%	86
87	Mazda CX-5	88	0.1%	+ 100.0%	92
88	BMW 2 Series Gran Coupe	80	0.1%	– 12.1%	96
89	Suzuki Celerio	76	0.1%	– 47.2%	80
90	Volvo EX30	76	0.1%	– 24.0%	95
91	Mercedes EQE	74	0.1%	+ 722.2%	84
92	MG Maxus 9	68	0.1%	+ 74.4%	94
93	Volvo EX40	68	0.1%	– 26.1%	109
94	Tesla Model Y	67	0.1%	+ 737.5%	29
95	Mercedes CLS Coupe	66	0.1%	– 15.4%	83
96	Neta V	64	0.1%	– 88.9%	81
97	BMW iX	61	0.1%	+ 662.5%	105
98	Hyundai Santa Fe	60	0.1%	+ 566.7%	108
99	MG VS HEV	57	0.1%	– 21.9%	93
100	Porsche Cayenne	56	0.1%	– 41.1%	77
101	Riddara RD6	56	0.1%	new	89
102	Haval Jolion	51	0.1%	– 70.0%	88
103	GAC M8 PHEV	50	0.1%	new	104
104	Mini Aceman	50	0.1%	+ 61.3%	98
105	Mercedes AMG CLE	49	0.1%	– 10.9%	101
106	Mercedes GLA	49	0.1%	– 49.5%	107
107	Changan Avatr 11	47	0.1%	– 30.9%	97
108	BMW X5	41	0.0%	– 18.0%	106
109	Mini 5-Door Hatch	40	0.0%	– 55.1%	116
110	Leapmotor B10	38	0.0%	new	121
111	Lexus LM	36	0.0%	+ 24.1%	103
112	Volvo EC40	36	0.0%	– 48.6%	125
113	Hyundai Stargazer X	34	0.0%	– 41.4%	115
114	Mini 3-Door Hatch	34	0.0%	– 61.8%	117
115	Subaru XV	34	0.0%	+ 240.0%	148
116	Suzuki Jimny	34	0.0%	+ 70.0%	111
117	Audi A5	33	0.0%	+ 153.8%	100
118	Volvo XC60	32	0.0%	+ 6.7%	137
119	Hyundai Creta	31	0.0%	+ 6.9%	124
120	Ora 07	31	0.0%	+ 6.9%	112
121	Mazda3	30	0.0%	– 37.5%	126
122	Mercedes A-Class	30	0.0%	– 43.4%	118
123	MG Extender	29	0.0%	– 74.3%	90
124	Mini Countryman	27	0.0%	– 46.0%	123
125	Honda e:N1	26	0.0%	new	128
126	Wuling Air EV	26	0.0%	new	132
127	Mercedes GLE	25	0.0%	– 49.0%	134
128	Nissan X-Trail	25	0.0%	n/a	–
129	Kia EV5	24	0.0%	– 69.6%	102
130	Zeekr X	24	0.0%	– 59.3%	110
131	BMW i5	23	0.0%	+ 76.9%	119
132	Porsche Panamera	22	0.0%	+ 120.0%	129
133	BMW i7	21	0.0%	+ 600.0%	153
134	MG HS	20	0.0%	– 84.3%	113
135	Subaru Forester	20	0.0%	– 56.5%	133
136	BMW iX3	19	0.0%	– 59.6%	120
137	BMW X4	19	0.0%	– 63.5%	139
138	Mercedes EQS	19	0.0%	+ 171.4%	147
139	Lexus NX	18	0.0%	+ 125.0%	136
140	Peugeot 3008	18	0.0%	+ 350.0%	–
141	Changan Deepal E07	17	0.0%	new	143
142	Toyota C-HR	17	0.0%	n/a	–
143	Porsche 911	16	0.0%	+ 33.3%	127
144	Leapmotor C10	15	0.0%	+ 650.0%	154
145	Lexus RX	14	0.0%	– 17.6%	150
146	Mercedes V-Class	14	0.0%	+ 133.3%	138
147	Peugeot 2008	14	0.0%	+ 366.7%	156
148	Mercedes S-Class	13	0.0%	+ 85.7%	167
149	BMW X6	11	0.0%	– 26.7%	130
150	Suzuki XL7	11	0.0%	– 60.7%	135
151	Toyota Gr 86	11	0.0%	n/a	160
152	Volvo XC90	11	0.0%	– 47.6%	141
153	BMW 7 Series	10	0.0%	– 65.5%	172
154	Audi TT	9	0.0%	– 18.2%	114
155	BMW 4 Series Convertible	9	0.0%	– 70.0%	175
156	BMW 4 Series Coupe	9	0.0%	– 70.0%	176
157	Kia Sorento	9	0.0%	– 40.0%	188
158	Porsche Taycan	9	0.0%	– 47.1%	173
159	BMW X7	8	0.0%	– 33.3%	144
160	Mazda BT-50	8	0.0%	– 55.6%	151
161	Mazda CX-8	8	0.0%	– 66.7%	146
162	BMW i4	7	0.0%	– 30.0%	158
163	MG Cyberster	7	0.0%	– 74.1%	149
164	Audi Q8	6	0.0%	+ 20.0%	161
165	Audi Q8 e-tron	6	0.0%	n/a	162
166	Lexus LBX	6	0.0%	+ 100.0%	–
167	Mercedes G-Class	6	0.0%	– 33.3%	152
168	Volvo S90	6	0.0%	– 53.8%	170
169	Changan Deepal Hunter K50	5	0.0%	new	187
170	LandRover Range Rover	5	0.0%	– 50.0%	179
171	Mercedes GLS	5	0.0%	+ 66.7%	169
172	Nissan Terra	5	0.0%	– 92.6%	142
173	Porsche Macan	5	0.0%	– 16.7%	140
174	Audi Q5	4	0.0%	– 71.4%	145
175	Hyundai Grand Starex	4	0.0%	– 87.9%	166
176	Hyundai Ioniq 6	4	0.0%	+ 0.0%	191
177	Land Rover Defender	4	0.0%	+ 0.0%	155
178	Maserati Grecale	4	0.0%	+ 100.0%	–
179	Volvo EX90	4	0.0%	new	181
180	Volvo S60	4	0.0%	– 63.6%	168
181	Audi A4	3	0.0%	+ 200.0%	171
182	Audi Q3	3	0.0%	– 50.0%	159
183	BMW XM	3	0.0%	– 57.1%	190
184	Mazda MX-5	3	0.0%	+ 50.0%	182
185	Nissan GT-R	3	0.0%	+ 0.0%	180
186	Bentley Bentayga	2	0.0%	+ 100.0%	192
187	Bentley Flying Spur	2	0.0%	– 60.0%	–
188	BMW Z4	2	0.0%	– 71.4%	177
189	Honda BR-V	2	0.0%	– 86.7%	–
190	Honda WR-V	2	0.0%	– 98.6%	157
191	LandRover Range Rover Sport	2	0.0%	+ 100.0%	–
192	Volvo V60	2	0.0%	– 88.2%	174
193	Ford Mustang	1	0.0%	– 50.0%	183
194	Lexus UX	1	0.0%	+ 0.0%	–
195	Lotus Emeya	1	0.0%	new	193
196	Mitsubishi Outlander	1	0.0%	– 50.0%	–
197	Range Rover Velar	1	0.0%	+ 0.0%	197
198	Suzuki Ertiga	1	0.0%	– 91.7%	–
199	Toyota GR Supra	1	0.0%	– 85.7%	186

Source: Manufacturers

Lincoln Aviator sales are up 50.1% in February.

According to estimates by GlobalData, the U.S. new light vehicle market is down a painful -3.8% year-on-year in February to 1.18 million units. Retail sales are off 5.6% while fleet sales are up 4.5%. The reason behind this fall is multiple and include inclement weather, the end of federal tax credits for BEVs and affordability. Forecasts for the full year volume are now 16.1 to 16.2 million units vs. 16.3 million units over the Full Year 2025. The SAAR stands at 15.7 million, up from 14.9 million in January but down from 16.1 million in February 2025. BEV market share is around 5.6% for the month, which is in line with the average of 6% since October 2025 when tax incentives ended, to be compared with a rate of 8 to 12% before that date. The average retail transaction price is up 2.7% year-on-year to $46,303 units, while average incentives are up to $3,293. However EV incentives are down -13.8% to $10,356.

Among OEMs still reporting monthly, Hyundai-Kia (+5%), Toyota Motor (+3.2%) and American Honda (+1.1%) defy the negative market with YoY upticks but Ford Motor drops -5.5%. Brand-wise, the best performers are Acura (+17.3%) and Lincoln (+12.2%) with both Hyundai (+5.9%) and Kia (+4.3%) setting February records. Toyota (+3.3%), Genesis (+3.3%) and Lexus (+2.5%) are also up but Mazda (-0.1%) endures a 7th consecutive month of YoY decline, albeit by a tiny margin. As for models, the Ford Explorer (+33.4%), Toyota Tacoma (+33.2%), Subaru Forester (+24.9%), Toyota Corolla (+20%) and Camry (+19.3%) all post great gains among the best-sellers, while the Toyota RAV4 (-57.2%) suffers from its generation changeover and the Ford F-Series drops -16.2%.

Previous month: USA January 2026: Lexus (+14.8%), Kia (+13.1%) highlight shy market

One year ago: USA February 2025: Volvo (+40.1%), Genesis (+20.4%) excel in declining market

Full February 2026 data for OEMs, brands and models with available monthly figures below.

USA February 2026 – selected OEMs:

OEM	Feb-26	/25	2026	/25
Toyota Motor Corporation	180,950	+ 3.2%	357,803	+ 5.6%
Ford Motor Co	149,196	– 5.5%	283,794	– 5.3%
Hyundai-Kia	137,412	+ 5.0%	262,708	+ 6.3%
American Honda	108,162	+ 1.1%	206,756	+ 1.5%
Subaru	45,113	– 8.2%	87,270	– 8.6%
Mazda	33,497	– 0.1%	62,455	– 7.1%
Volvo Cars	6,470	– 41.7%	11,636	– 39.5%

USA February 2026 – selected brands:

Brand	Feb-26	/25	2026	/25
Toyota	154,976	+ 3.3%	305,862	+ 5.1%
Ford	141,618	– 6.3%	269,114	– 6.1%
Honda	97,226	– 0.5%	186,801	+ 0.6%
Kia	66,005	+ 4.3%	130,507	+ 8.5%
Hyundai	65,677	+ 5.9%	121,301	+ 4.1%
Subaru	45,113	– 8.2%	87,270	– 8.6%
Mazda	33,497	– 0.1%	62,455	– 7.1%
Lexus	25,974	+ 2.5%	51,941	+ 8.3%
Acura	10,936	+ 17.3%	19,955	+ 10.8%
Lincoln	7,578	+ 12.2%	14,680	+ 11.0%
Volvo	6,470	– 41.7%	11,636	– 39.5%
Genesis	5,730	+ 3.3%	10,900	+ 4.8%

USA February 2026 – selected models:

Model	Feb-26	/25	2026	/25
Ford F-Series	49,682	– 16.2%	97,663	– 17.2%
Honda CR-V	31,625	+ 3.8%	58,644	+ 1.6%
Toyota Camry	25,811	+ 19.3%	47,575	+ 17.0%
Toyota Tacoma	22,799	+ 33.2%	44,265	+ 23.4%
Ford Explorer	20,100	+ 33.4%	37,755	+ 32.1%
Toyota Corolla	19,944	+ 20.0%	39,364	+ 15.9%
Honda Civic	18,225	+ 0.3%	34,788	+ 1.3%
Subaru Forester	17,919	+ 24.9%	33,740	+ 23.6%
Hyundai Tucson	17,277	+ 5.9%	31,705	+ 1.2%
Toyota RAV4	16,098	– 57.2%	38,176	– 48.3%
Kia Sportage	13,901	+ 6.3%	27,885	+ 14.1%
Mazda CX-5	13,701	+ 26.0%	23,574	+ 9.1%
Kia Telluride	13,198	+ 37.5%	22,622	+ 23.1%
Ford Transit	13,153	– 5.2%	21,312	– 1.1%
Ford Bronco	12,553	+ 27.6%	23,367	+ 23.7%
Kia K4/Forte	11,864	+ 1.7%	23,506	+ 0.9%
Subaru Crosstrek	11,480	– 10.4%	22,776	– 10.5%
Hyundai Santa Fe	11,344	+ 18.6%	20,355	+ 14.0%
Ford Bronco Sport	11,273	+ 12.4%	21,914	+ 12.9%
Toyota Tundra	11,234	+ 4.2%	21,667	+ 2.5%
Toyota Grand Highlander	11,106	+ 21.0%	20,712	+ 40.3%
Honda Accord	10,966	+ 23.1%	23,705	+ 27.6%
Honda Pilot	10,460	+ 2.5%	20,067	+ 5.3%
Ford Maverick	10,387	+ 1.1%	20,272	+ 6.7%
Toyota 4Runner	10,151	+ 683.9%	20,864	+ 1334.0%
Mazda CX-50	10,094	+ 38.7%	20,509	+ 50.6%
Hyundai Elantra	10,089	– 0.7%	19,180	+ 0.8%
Hyundai Palisade	10,025	+ 28.4%	18,629	+ 28.5%
Lexus RX	10,024	+ 29.5%	18,372	+ 28.8%
Honda HR-V	9,983	– 26.0%	19,471	– 23.0%
Toyota Corolla Cross	9,842	+ 43.2%	18,384	+ 38.8%
Subaru Outback	8,787	– 24.3%	17,070	– 23.8%
Toyota Sienna	8,103	+ 0.3%	15,448	+ 6.3%
Kia Sorento	6,748	– 12.4%	12,652	– 13.2%
Kia K5	6,053	+ 21.3%	12,329	+ 31.9%
Honda Odyssey	5,879	– 13.2%	11,213	– 5.1%
Kia Carnival	5,805	+ 30.7%	11,684	+ 44.2%
Ford Ranger	5,776	+ 29.9%	11,447	+ 27.9%
Hyundai Kona	5,646	+ 0.3%	10,967	+ 9.7%
Ford Expedition	5,551	+ 26.5%	10,820	+ 20.1%
Toyota Highlander	5,164	+ 35.1%	9,652	+ 48.6%
Honda Passport	4,746	+ 35.7%	9,066	+ 47.7%
Ford Mustang	4,313	+ 54.5%	7,922	+ 52.6%
Kia Seltos	4,209	+ 13.5%	9,487	+ 44.9%
Ford Escape	4,025	– 71.2%	7,443	– 68.8%
Lexus NX	4,010	– 24.9%	8,447	– 22.6%
Honda Ridgeline	3,976	+ 22.2%	7,601	+ 24.2%
Hyundai Sonata	3,909	– 26.7%	7,049	– 30.1%
Lexus TX	3,889	+ 10.1%	7,667	+ 40.4%
Acura MDX	3,670	+ 6.0%	6,656	+ 3.5%
Ford E-Series	3,303	+ 11.3%	6,657	+ 12.7%
Toyota BZ	3,241	+ 91.8%	6,010	+ 52.8%
Hyundai Ioniq 5	3,239	+ 32.6%	5,365	+ 14.3%
Mazda3	3,129	+ 10.3%	5,602	– 3.8%
Subaru Ascent	3,034	– 10.3%	5,851	– 9.9%
Mazda CX-90	2,976	– 37.6%	5,683	– 43.8%
Toyota Prius	2,903	– 35.6%	6,796	– 27.7%
Acura ADX	2,830	new	5,217	new
Lexus GX	2,790	+ 30.6%	6,423	+ 20.8%
Genesis GV70	2,628	+ 14.8%	4,848	+ 12.5%
Toyota Land Cruiser	2,576	– 44.9%	5,364	– 43.9%
Lincoln Nautilus	2,491	+ 0.4%	4,479	– 8.7%
Mazda CX-30	2,339	– 59.0%	4,762	– 61.5%
Volvo XC90	2,300	– 14.2%	4,194	– 19.3%
Acura RDX	2,284	– 10.8%	4,185	– 18.8%
Toyota Sequoia	2,268	+ 23.9%	4,164	+ 29.7%
Volvo XC60	2,200	– 46.6%	3,984	– 44.3%
Lincoln Aviator	2,037	+ 50.1%	3,960	+ 41.9%
Genesis GV80	1,897	+ 3.1%	3,842	+ 11.6%
Hyundai Venue	1,897	+ 3.7%	3,664	+ 6.9%
Acura Integra	1,785	+ 30.6%	3,147	+ 14.0%
Kia Niro	1,783	+ 20.1%	4,953	+ 84.3%
Lincoln Corsair	1,740	– 9.4%	3,359	– 6.8%
Toyota Crown Signia	1,668	– 34.3%	3,267	– 36.0%
Lexus RZ	1,621	+ 233.5%	2,614	+ 249.0%
Hyundai Santa Cruz	1,517	– 21.7%	2,729	– 26.7%
Ford Mustang Mach-E	1,502	– 54.6%	2,542	– 62.8%
Lexus IS	1,327	– 2.8%	3,042	+ 15.2%
Lincoln Navigator	1,310	+ 31.8%	2,882	+ 49.9%
Subaru Impreza	1,258	– 48.2%	2,414	– 50.3%
Honda Prologue	1,067	– 63.6%	1,731	– 74.1%
Volvo XC40	1,050	– 59.0%	1,867	– 50.4%
Toyota Crown	1,026	+ 67.9%	2,099	+ 67.9%
Kia Soul	1,025	– 74.4%	2,756	– 63.5%
Subaru WRX	1,018	– 40.6%	2,229	– 32.2%
Mazda CX-70	928	– 24.1%	1,600	– 26.3%
Lexus ES	903	– 68.9%	2,626	– 49.3%
Kia EV9	819	– 39.8%	1,493	– 42.4%
Genesis G70	779	+ 7.0%	1,455	+ 6.2%
Subaru Solterra	733	– 20.8%	1,305	– 34.0%
Toyota GR86	730	– 13.4%	1,441	– 11.6%
Subaru Legacy	607	– 63.5%	1,370	– 58.0%
Lexus LX	601	+ 1.0%	1,197	+ 23.3%
Kia EV6	600	– 52.9%	1,140	– 59.5%
Lexus UX	564	– 28.1%	1,041	– 32.3%
Hyundai Ioniq 9	505	new	1,085	new
Volvo EX90	400	+ 43.9%	472	– 32.1%
Mazda MX-5 Miata	330	– 60.9%	725	– 52.4%
Acura TLX	320	– 26.9%	688	– 13.1%
Volvo EX30	300	+ 11.5%	729	+ 11.0%
Honda Prelude	299	new	515	new
Toyota Supra	287	+ 117.4%	562	+ 132.2%
Genesis G80	286	– 16.6%	531	– 14.4%
Subaru BRZ	277	+ 13.5%	515	+ 10.0%
Hyundai Ioniq 6	229	– 77.4%	573	– 69.6%
Volvo V60	200	– 76.9%	314	– 74.5%
Lexus LC	121	– 34.6%	213	– 42.4%
Genesis G90	106	– 13.1%	179	– 25.7%
Lexus RC	81	– 31.9%	161	– 39.5%
Acura ZDX	47	– 96.9%	62	– 97.8%
Lexus LS	43	– 68.6%	138	– 50.7%
Genesis GV60	34	– 84.8%	45	– 89.1%
Toyota Mirai	21	+ 31.3%	48	+ 45.5%
Volvo V90	20	– 90.2%	29	– 91.3%
Toyota Venza	3	– 97.7%	3	– 99.5%
Toyota Avalon	1	+ 0.0%	1	+ 0.0%

Source: Manufacturers

The bZ4X is Toyota’s most popular model in Canada in February.

Local consultancy DesRosiers Automotive has the Canadian new light vehicle market down -0.2% year-on-year in February to just under 122,000 units. Even though February 2025 was already off -8.2% on the year prior, this is a relatively solid performance given the current trade environment and the extreme weather the country has faced over the past month. The SAAR comes at a sturdy 2.00 million, identical to last year and slightly lower than the 2.08 million of January. The year-to-date tally is off -1.7% to 236,000 units.

Looking at OEMs with available monthly data, Hyundai-Kia (+4.8%) is strong, Honda Canada (+0.1%) is stable and Toyota Motor (-7.6%) suffers. As for brands, Genesis (+45.4%) delivers the best performance, with Acura (+5.3%), Volvo (+4.2%), Kia (+4.2%) and Hyundai (+3.6%) also solid. Mazda (+1.3%) edges up, Honda (-0.4%) edges down, and Lexus (-9.8%), Subaru (-8.7%) and Toyota (-7.1%) struggle. 

Among the models with monthly sales, the Toyota bZ4X (+1228%) stuns with over 1,400 sales as the brand’s best-seller in Canada for the month. But the generation changeover of the RAV4 (-79.3%) is what sinks Toyota this month. The Hyundai Palisade (+72.9%), Tucson (+66.2%), Kia Sportage (+64.4%) and Mazda CX-30 (+43.2%) also make themselves noticed.

Previous month: Canada January 2026: Acura up 39%, Honda down -17%

One year ago: Canada February 2025: Hyundai (+6.5%), Mazda (+11.9%), Lexus (+9.5%) defy market off -8.2%

Full February 2026 figures for OEMs, brands and models with available monthly data below.

Canada February 2026 – selected OEMs:

OEM	Feb-26	/25	2026	/25
Hyundai-Kia	16,309	+ 4.8%	31,032	+ 0.2%
Toyota Motor Co.	12,870	– 7.6%	27,043	– 3.7%
Honda Canada	9,538	+ 0.1%	17,601	– 6.6%
Subaru	5,022	– 8.7%	10,083	– 6.5%
Mazda	4,616	+ 1.3%	9,590	+ 3.1%
Volvo Cars Canada	851	+ 4.2%	1,524	+ 6.1%

Canada February 2026 – selected brands:

Brand	Feb-26	/25	2026	/25
Toyota	10,828	– 7.1%	22,802	– 3.4%
Hyundai	9,531	+ 3.6%	18,746	+ 1.9%
Honda	8,679	– 0.4%	15,930	– 8.7%
Kia	6,256	+ 4.2%	11,276	– 4.1%
Subaru	5,022	– 8.7%	10,083	– 6.5%
Mazda	4,616	+ 1.3%	9,590	+ 3.1%
Lexus	2,042	– 9.8%	4,241	– 5.3%
Acura	859	+ 5.3%	1,671	+ 19.4%
Volvo	851	+ 4.2%	1,524	+ 6.1%
Genesis	522	+ 45.4%	1,010	+ 24.5%

Canada February 2026 – selected models:

Model	Feb-26	/25	2026	/24
Honda CR-V	4,268	+ 4.5%	7,876	+ 5.0%
Hyundai Tucson	4,023	+ 66.2%	7,334	+ 55.8%
Subaru Crosstrek	2,508	+ 11.9%	5,156	+ 21.3%
Kia Sportage	2,257	+ 64.4%	3,945	+ 58.9%
Honda Civic	2,079	+ 2.3%	3,701	– 13.6%
Mazda CX-5	1,818	+ 25.1%	3,876	+ 27.6%
Hyundai Kona	1,443	– 24.9%	2,776	– 18.2%
Toyota bZ4X	1,421	+ 1228.0%	2,073	+ 921.2%
Kia Seltos	1,370	+ 16.1%	2,436	+ 8.0%
Hyundai Elantra	1,243	– 28.9%	2,533	– 23.4%
Toyota Corolla	1,211	– 1.8%	3,197	+ 9.5%
Mazda CX-30	1,177	+ 43.2%	2,463	+ 48.7%
Subaru Forester	1,072	– 37.7%	2,145	– 34.4%
Toyota Corolla Cross	1,064	– 0.7%	2,157	– 5.6%
Hyundai Palisade	1,032	+ 72.9%	2,330	+ 102.1%
Toyota RAV4	1,023	– 79.3%	3,019	– 64.5%
Toyota Tacoma	997	+ 50.4%	1,831	+ 1.3%
Toyota 4Runner	917	+ 91600.0%	1,195	+ 19816.7%
Honda HR-V	890	– 16.6%	1,662	– 30.4%
Toyota Grand Highlander	882	+ 85.7%	1,844	+ 78.3%
Kia K4	876	+ 0.5%	1,594	– 14.2%
Toyota Tundra	866	– 17.6%	1,813	– 15.0%
Kia Niro	828	+ 130.6%	1,306	+ 98.5%
Hyundai Venue	808	– 10.9%	1,666	– 1.6%
Lexus NX	774	– 10.2%	1,572	– 6.4%
Lexus RX	759	+ 9.1%	1,552	+ 17.4%
Subaru Outback	710	+ 5.0%	1,719	+ 25.3%
Mazda3	598	– 3.5%	1,276	– 8.2%
Mazda CX-90	573	+ 35.1%	1,103	+ 17.8%
Honda Pilot	534	– 5.3%	887	– 20.6%
Toyota Sienna	524	+ 12.4%	1,317	+ 30.0%
Hyundai Santa Fe	505	– 43.5%	1,153	– 32.2%
Toyota Highlander	493	+ 11.8%	1,307	+ 43.8%
Toyota Camry	492	+ 103.3%	1,099	+ 80.8%
Toyota Prius	472	+ 71.0%	911	+ 46.9%
Subaru Solterra	424	+ 48.8%	471	– 30.7%
Mazda CX-70	387	+ 83.4%	736	+ 68.8%
Kia Sorento	374	– 60.4%	739	– 62.3%
Acura MDX	350	+ 0.3%	581	– 1.0%
Genesis GV70	325	+ 55.5%	625	+ 23.3%
Volvo XC90	280	– 6.4%	482	– 9.2%
Acura ADX	266	new	505	new
Honda Passport	256	+ 48.0%	510	+ 41.3%
Volvo XC60	247	+ 11.8%	454	+ 32.4%
Honda Accord	244	+ 7.0%	425	– 19.0%
Toyota Crown Signia	240	+ 42.9%	545	+ 44.6%
Volvo XC40	230	– 0.9%	429	+ 7.0%
Kia Carnival	214	– 60.9%	557	– 37.1%
Honda Odyssey	206	– 13.4%	424	– 25.1%
Acura RDX	182	– 51.9%	427	– 31.6%
Lexus TX	182	+ 8.3%	345	– 13.8%
Kia EV9	178	+ 11.3%	352	– 24.8%
Subaru Impreza	177	+ 9.9%	315	– 10.3%
Honda Ridgeline	158	– 33.9%	338	– 23.5%
Hyundai Sonata	136	– 16.0%	335	+ 14.3%
Hyundai Ioniq 6	122	+ 177.3%	177	+ 25.5%
Toyota Land Cruiser	118	– 69.4%	264	– 68.7%
Hyundai Ioniq 5	117	– 58.8%	239	– 85.6%
Kia EV4	112	new	256	new
Genesis GV80	110	+ 18.3%	238	+ 36.0%
Hyundai Ioniq 9	99	new	197	new
Subaru WRX	96	– 36.8%	218	– 31.4%
Lexus IS	88	+ 12.8%	207	+ 26.2%
Lexus UX	86	– 61.4%	201	– 55.9%
Lexus GX	74	– 10.8%	152	– 1.9%
Genesis G70	59	+ 63.9%	98	+ 34.2%
Toyota Sequoia	50	– 7.4%	105	– 6.3%
Volvo EX30	49	+ 69.0%	73	– 5.2%
Acura Integra	46	+ 24.3%	116	+ 30.3%
Kia EV6	46	– 29.2%	84	– 74.8%
Mazda CX-50	40	– 96.0%	94	– 94.7%
Lexus RZ	31	+ 244.4%	67	+ 131.0%
Subaru BRZ	30	– 48.3%	49	– 59.5%
Honda Prologue	27	– 67.1%	54	– 79.1%
Lexus LX	27	– 67.5%	78	– 53.6%
Toyota 86	26	– 3.7%	64	– 22.9%
Mazda MX-5 Miata	23	– 37.8%	42	– 26.3%
Volvo S60/V60	21	+ 16.7%	37	– 15.9%
Honda Prelude	17	new	53	new
Toyota Crown	17	– 37.0%	41	– 29.3%
Lexus ES	16	– 57.9%	42	– 37.3%
Acura TLX	15	– 58.3%	32	– 56.2%
Toyota Supra	15	– 31.8%	20	– 67.2%
Genesis G80	12	+ 71.4%	26	+ 36.8%
Genesis GV60	12	– 7.7%	14	– 57.6%
Volvo S90/V90	12	+ 300.0%	26	+ 333.3%
Volvo EX90	9	– 18.2%	14	– 22.2%
Lexus LC	5	– 72.2%	17	– 26.1%
Subaru Ascent	5	– 97.5%	10	– 97.6%
Genesis G90	4	+ 300.0%	9	+ 125.0%
Hyundai Santa Cruz	3	– 98.6%	6	– 98.3%
Volvo C40	3	– 25.0%	9	– 43.8%
Kia Telluride	1	– 99.6%	5	– 98.9%

Source: Manufacturers