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Nissan Rogue sales are up 38.6% over Q2.

New light vehicle sales in the U.S. are up 7.9% year-on-year in June to 1.4 million units according to GlobalData. The Seasonally adjusted annualised rate of sales (SAAR) is up from 15.95 million a year ago in June 2025 to 16.6 million, also ahead of May’s 16.21 million. Q2 volumes edge up 0.6% to 4,238,996. According to JD Power and GlobalData average incentives are up 13% year-on-year in June to $3,217. Incentives on non-electric vehicles are up 19% to $2,970 while incentives on EVs are up just 3.1% to $9,824. Hybrids account for 16% of the US market in June, up from 13.7% in June 2025 with EV’s share at 7.4%.

Over the second quarter of the year, General Motors (-4.2%) remains the most successful OEM in the country ahead of Toyota Motor (+1.1%). However this is GM’s third consecutive quarterly decline. Ford Motor (-10.4%) takes a big hit, but the next six manufacturers all beat the market. Notably, Nissan Group (+9.2%) and Stellantis (+5.7%) recover, with the VW Group also up significantly at +9.8%. American Honda (+8.4%) impresses while Hyundai-Kia (+3.5%) is also up.

Toyota (+2.6%) is once again the most popular marque and extends its gap over #2 Ford (-10.1%) to above 65,000 units over Q2. Chevrolet (-3.8%) is also in difficulty in third place. Nissan shoots up 10.2% in Q1 and announced it has posted 16 consecutive months of year-over year retail U.S. sales increases. Honda (+9.4%) also delivers a very solid gain, with Subaru (+6.8%), Hyundai (+4%) and Kia (+2.8%) in shape. Further down, Chrysler (+80%), Volkswagen (+24.9%) and BMW (+13%) stand out.

Model-wise, the Ford F-Series (-11%) hits a wall, as a fire at a key supplier handicapped production. The Chevrolet Silverado (-7.3%) also struggles at #2 but the Honda CR-V (+16%) confirms it is the new SUV champion in the US. Indeed the Toyota RAV4 (-24.2%) continues on its difficult generation changeover and is down to #7 for the quarter. The Ram Pickup (+14.3%) is in great shape as is the Toyota Camry (+18.5%) while the GMC Sierra (+5%) is softer. The Tesla Model Y (+2.7%) falls to #8 ahead of the Honda Civic (+8.1%) and Toyota Tacoma (+5%). Excellent performances below by the Nissan Rogue (+38.6%), Ford Explorer (+13.8%) and Honda Accord (+41.2%).

Previous month: USA May 2026: Mazda (+35%), Honda (+10.5%), Subaru (+10.4%) impress, sedans up

One year ago: USA June/Q2 2025: Ford (+13.6%) overtakes Toyota (+7.1%) as #1 brand in weakening market

Full Q2 2026 Top 15 OEMs, Top 48 All brands and Top 303 All models below.

USA Q2 2026 – OEMs:

Pos	OEM	Q2 2026	/25
1	General Motors	711,162	– 4.2%
2	Toyota Motor	673,970	+ 1.1%
3	Ford Motor Co	545,978	– 10.4%
4	Hyundai-Kia	489,663	+ 3.5%
5	American Honda	420,089	+ 8.4%
6	Stellantis	329,284	+ 5.7%
7	Nissan Motor Group/Mitsubishi	265,868	+ 9.2%
8	Subaru	165,390	+ 6.8%
9	Volkswagen Group	144,964	+ 9.8%
10	Tesla	115,000	– 8.0%
11	BMW Group	110,559	+ 11.9%
12	Mazda	107,361	+ 7.4%
13	Mercedes-Benz	84,500	– 2.9%
14	Volvo Cars	34,228	+ 9.0%
15	JLR	24,400	– 28.2%

USA Q2 2026 – brands:

Pos	Brand	Q2 2026	/25
1	Toyota	585,210	+ 2.6%
2	Ford	519,589	– 10.1%
3	Chevrolet	455,944	– 3.8%
4	Honda	382,727	+ 9.4%
5	Hyundai	245,180	+ 4.0%
6	Nissan	230,443	+ 10.2%
7	Kia	223,712	+ 2.8%
8	GMC	169,226	– 0.3%
9	Subaru	165,390	+ 6.8%
10	Jeep	140,699	– 5.5%
11	Ram	123,147	+ 11.3%
12	Tesla	115,000	– 8.0%
13	Mazda	107,361	+ 7.4%
14	BMW	102,713	+ 13.0%
15	Volkswagen	89,159	+ 24.9%
16	Lexus	88,760	– 7.5%
17	Mercedes	84,500	– 2.9%
18	Buick	50,167	– 7.5%
19	Chrysler	41,710	+ 80.0%
20	Audi	38,030	– 3.1%
21	Acura	37,362	– 0.7%
22	Cadillac	35,825	– 19.2%
23	Volvo	34,228	+ 9.0%
24	Lincoln	26,389	– 15.8%
25	Land Rover	23,700	– 25.9%
26	Mitsubishi	23,127	+ 4.6%
27	Dodge	21,818	– 15.3%
28	Genesis	20,771	+ 4.6%
29	Porsche	16,495	– 16.7%
30	Infiniti	12,298	– 0.2%
31	Rivian	10,200	+ 2.9%
32	Mini	7,456	– 2.1%
33	Ineos	1,500	+ 25.0%
34	Lucid	1,500	+ 50.0%
35	Polestar	1,100	– 42.1%
36	Maserati	1,000	– 33.3%
37	Ferrari	880	+ 6.0%
38	Alfa Romeo	828	– 31.7%
39	Jaguar	700	– 64.6%
40	Bentley	650	– 6.5%
41	Lamborghini	630	– 28.0%
42	Aston Martin	550	+ 5.8%
43	Rolls Royce	390	+ 18.2%
44	VinFast	300	– 55.9%
45	McLaren	290	+ 7.4%
46	Lotus	160	– 48.4%
47	Fisker	100	– 54.5%
48	Fiat	82	– 79.2%

USA Q2 2026 – models:

Pos	Model	Q2 2026	/25
1	Ford F-Series	197,900	– 11.0%
2	Chevrolet Silverado	145,011	– 7.3%
3	Honda CR-V	126,677	+ 16.0%
4	Ram Pickup	109,166	+ 14.3%
5	Toyota Camry	100,789	+ 18.5%
6	GMC Sierra	95,147	+ 5.0%
7	Toyota RAV4	94,086	– 24.2%
8	Tesla Model Y	77,000	+ 2.7%
9	Honda Civic	74,840	+ 8.1%
10	Toyota Tacoma	74,585	+ 5.0%
11	Chevrolet Equinox	69,637	– 8.7%
12	Toyota Corolla	68,829	+ 6.6%
13	Nissan Rogue	65,796	+ 38.6%
14	Ford Explorer	65,538	+ 13.8%
15	Hyundai Tucson	62,186	+ 6.6%
16	Chevrolet Trax	60,287	– 0.5%
17	Subaru Forester	53,702	+ 16.5%
18	Honda Accord	52,751	+ 41.2%
19	Kia Sportage	50,203	+ 9.4%
20	Subaru Crosstrek	49,126	+ 5.1%
21	Jeep Grand Cherokee	48,255	– 5.8%
22	Ford Maverick	47,850	– 0.4%
23	Hyundai Elantra	46,776	+ 13.3%
24	Ford Bronco	45,739	+ 15.9%
25	Ford Transit	44,677	+ 7.7%
26	Chevrolet Traverse	43,568	+ 19.5%
27	Jeep Wrangler	41,793	– 12.3%
28	Chrysler Pacifica/Voyager	41,704	+ 81.1%
29	Toyota Grand Highlander	40,914	+ 3.1%
30	Nissan Sentra	39,817	+ 28.5%
31	Toyota Tundra	39,752	+ 0.9%
32	Toyota 4Runner	39,076	+ 79.9%
33	Kia Telluride	37,674	+ 19.0%
34	Honda HR-V	37,357	– 2.1%
35	Ford Bronco Sport	36,466	– 6.7%
36	Kia K4	36,359	– 5.6%
37	Subaru Outback	35,884	+ 7.7%
38	Mazda CX-50	35,785	+ 51.6%
39	Hyundai Palisade	35,749	+ 15.5%
40	Nissan Pathfinder	35,517	+ 32.1%
41	Chevrolet Trailblazer	32,341	+ 28.4%
42	Honda Pilot	31,890	– 2.0%
43	Toyota Corolla Cross	31,448	+ 15.6%
44	Hyundai Santa Fe	30,660	– 9.0%
45	Toyota Sienna	30,600	+ 4.8%
46	Lexus RX	30,568	+ 8.5%
47	VW Tiguan	29,002	+ 152.5%
48	Kia Sorento	27,838	+ 7.9%
49	Chevrolet Tahoe	27,816	– 8.1%
50	Mazda CX-5	27,700	– 22.7%
51	Nissan Kicks	26,251	+ 4.9%
52	Chevrolet Colorado	26,097	– 3.2%
53	Honda Odyssey	24,371	– 12.7%
54	Tesla Model 3	24,000	– 38.5%
55	GMC Yukon/XL	23,896	– 3.9%
56	BMW X5	22,874	+ 41.6%
57	Ford Expedition	22,857	– 27.0%
58	Hyundai Sonata	22,510	+ 31.0%
59	Nissan Frontier	21,690	+ 34.6%
60	VW Atlas	21,549	+ 18.6%
61	Kia Carnival	21,437	+ 15.4%
62	GMC Terrain	20,221	+ 23.2%
63	BMW X3	19,904	+ 11.9%
64	Kia K5	19,588	+ 4.1%
65	Nissan Altima	19,317	– 26.5%
66	Hyundai Kona	18,778	– 17.7%
67	Mercedes GLC	18,517	+ 13.4%
68	Jeep Compass	18,453	– 20.1%
69	Dodge Durango	18,275	– 11.7%
70	Kia Seltos	17,805	+ 31.3%
71	Mercedes GLE	17,731	+ 15.1%
72	Lexus NX	17,544	– 13.4%
73	Buick Envista	16,627	+ 3.3%
74	Honda Passport	16,315	+ 6.1%
75	Ford Ranger	16,294	– 9.8%
76	Toyota Highlander	16,276	– 9.8%
77	VW Jetta	15,949	+ 9.7%
78	Lexus TX	15,623	+ 3.4%
79	Jeep Wagoneer/Grand	15,103	+ 14.5%
80	Ford Mustang	14,651	+ 3.4%
81	Chevrolet Blazer	14,099	– 28.3%
82	Volvo XC90	14,025	+ 35.1%
83	Ram ProMaster Van	13,981	– 7.7%
84	Mazda CX-30	13,718	– 1.7%
85	GMC Acadia	13,224	– 17.9%
86	Acura MDX	13,173	+ 16.4%
87	Buick Encore GX	13,101	– 15.9%
88	Chevrolet Suburban	13,014	– 20.4%
89	Chevrolet Express	12,930	– 14.5%
90	Volvo XC60	12,843	+ 39.6%
91	Cadillac Escalade	12,770	– 5.4%
92	Honda Ridgeline	12,510	– 6.2%
93	Mazda CX-90	12,192	– 5.5%
94	Audi Q5	12,038	+ 30.1%
95	Ford Escape	11,715	– 74.1%
96	Buick Enclave	11,504	+ 23.5%
97	GMC Canyon	11,272	+ 22.0%
98	Mazda3	11,143	+ 46.7%
99	Hyundai Ioniq 5	10,940	+ 4.4%
100	BMW 3 Series	10,542	+ 56.8%
101	Lincoln Nautilus	10,505	+ 6.4%
102	Subaru Ascent	10,443	+ 0.4%
103	Mitsubishi Outlander	10,273	+ 11.7%
104	Nissan Murano	10,138	+ 6.4%
105	Toyota Prius	9,781	– 43.1%
106	BMW 4 Series	9,618	– 16.3%
107	Mercedes Sprinter	9,500	+ 18.8%
108	Genesis GV70	9,365	+ 4.5%
109	Lexus IS	9,026	+ 77.7%
110	Jeep Gladiator	8,946	– 33.0%
111	Buick Envision	8,935	– 32.6%
112	Ford E-Series	8,870	– 9.4%
113	Hyundai Venue	8,864	– 5.7%
114	Acura ADX	8,690	+ 93.8%
115	VW Atlas Cross Sport	8,567	+ 7.3%
116	Mitsubishi Outlander Sport	8,432	+ 69.7%
117	BMW X1	8,420	+ 31.3%
118	Toyota Land Cruiser	8,329	– 30.1%
119	Acura Integra	8,210	+ 56.6%
120	Jeep Cherokee	8,112	+ 7931.7%
121	Toyota BZ/bZ4X	8,078	+ 122.0%
122	VW Taos	7,794	– 43.9%
123	Infiniti QX60	7,581	+ 3.5%
124	Toyota Sequoia	7,557	+ 6.2%
125	Chevrolet Corvette	7,182	+ 23.8%
126	Lincoln Aviator	7,156	– 1.3%
127	Acura RDX	7,104	– 20.7%
128	Ford Mustang Mach-E	7,032	– 30.9%
129	Mercedes GLS	7,024	+ 13.1%
130	BMW 5 Series	6,984	+ 17.3%
131	Range Rover Sport	6,800	– 18.1%
132	Genesis GV80	6,788	+ 6.3%
133	Land Rover Defender	6,700	– 23.9%
134	Audi Q3	6,650	– 8.5%
135	Range Rover	6,600	– 25.8%
136	Mercedes C Class	6,581	+ 5.9%
137	BMW X7	6,548	– 12.4%
138	Lexus GX	6,416	– 33.5%
139	Kia Niro	6,312	– 5.4%
140	Lincoln Navigator	6,072	– 17.4%
141	Tesla Model X	6,000	+ 100.0%
142	Toyota Crown Signia	5,938	+ 35.8%
143	Cadillac XT5	5,764	– 9.6%
144	Rivian R1S	5,700	– 6.6%
145	Porsche Macan	5,473	– 22.7%
146	Volvo XC40	5,460	– 22.3%
147	Hyundai Santa Cruz	5,437	– 28.2%
148	Nissan Armada	5,412	+ 27.0%
149	Honda Prologue	5,088	– 24.7%
150	Porsche Cayenne	4,969	– 0.5%
151	Porsche 911	4,652	+ 39.4%
152	Nissan Versa	4,649	– 59.5%
153	Audi A5	4,510	+ 8.6%
154	Subaru Impreza	4,470	– 36.8%
155	BMW 2 Series	4,463	– 14.0%
156	Mitsubishi Eclipse Cross	4,408	– 2.8%
157	Cadillac CT5	4,311	+ 3.0%
158	Kia EV9	4,295	+ 263.4%
159	Mercedes CLE	4,292	– 2.5%
160	Cadillac Optiq	4,236	+ 31.4%
161	Cadillac Lyriq	4,208	– 16.1%
162	Audi Q7	4,129	– 15.2%
163	Audi Q8	4,059	+ 46.9%
164	Mini Cooper S	4,051	– 9.2%
165	Tesla Cybertruck	4,000	– 33.3%
166	Tesla Model S	4,000	+ 100.0%
167	Toyota C-HR	3,735	n/a
168	Mercedes E Class	3,717	– 10.5%
169	Mercedes GLA	3,701	– 25.6%
170	Mercedes GLB	3,695	+ 17.9%
171	Subaru WRX	3,606	+ 124.8%
172	BMW X6	3,567	+ 72.3%
173	GMC Savana	3,518	– 55.5%
174	Mazda CX-70	3,508	– 6.1%
175	Chevrolet Bolt	3,433	+ 3020.9%
176	Mini Countryman	3,405	+ 7.9%
177	Infiniti QX80	3,402	+ 18.5%
178	Lexus RZ	3,358	+ 44.4%
179	Mazda MX-5 Miata	3,315	+ 42.5%
180	Dodge Charger	3,205	+ 9.5%
181	VW Golf	3,182	+ 15.7%
182	Genesis G70	3,161	+ 14.5%
183	Mercedes G Class	3,110	+ 13.3%
184	Lexus UX	3,099	+ 25.2%
185	BMW 7 Series	2,921	– 7.3%
186	Hyundai Ioniq 9	2,868	+ 183.1%
187	Audi A3	2,862	+ 9.2%
188	Lincoln Corsair	2,656	– 61.3%
189	Subaru Uncharted	2,488	new
190	BMW X2	2,479	+ 44.0%
191	Subaru Trailseeker	2,433	new
192	Audi A6	2,415	+ 29.0%
193	Rivian EDV	2,380	+ 13.3%
194	Toyota Crown	2,211	– 21.5%
195	Mercedes CLA	2,163	– 1.5%
196	Subaru Solterra	2,096	– 37.8%
197	Kia EV6	2,020	– 5.5%
198	Cadillac Vistiq	2,001	+ 14.7%
199	Toyota GR86	1,961	– 26.0%
200	GMC Hummer pickup/SUV	1,948	– 56.8%
201	Mercedes S Class	1,881	– 7.2%
202	Lexus LX	1,869	– 5.4%
203	VW ID.4	1,867	– 6.3%
204	Rivian R1T	1,700	+ 0.0%
205	BMW iX	1,657	– 46.8%
206	Cadillac CT4	1,564	+ 9.4%
207	Ineos Grenadier	1,500	+ 25.0%
208	Range Rover Velar	1,500	– 34.8%
209	Infiniti QX65	1,256	new
210	VW ID.Buzz	1,249	+ 121.5%
211	Toyota Supra	1,197	+ 47.8%
212	BMW 8 Series	1,103	+ 8.5%
213	BMW Z4	1,099	+ 100.9%
214	Nissan Leaf	1,016	– 36.6%
215	Lucid Gravity	1,000	new
216	Honda Prelude	928	new
217	Porsche Panamera	891	– 21.4%
218	Volvo EX30	890	– 35.6%
219	Cadillac XT6	888	– 81.7%
220	Lexus ES	852	– 91.5%
221	Nissan Z	806	– 50.7%
222	Land Rover Discovery	800	– 27.3%
223	Genesis G80	783	– 14.8%
224	Subaru BRZ	749	– 13.2%
225	Audi Q6 e-tron	740	– 80.1%
226	Mercedes EQE SUV	717	– 40.4%
227	Range Rover Evoque	700	– 50.0%
228	Ferrari car	650	– 12.2%
229	Maserati Truck	650	– 27.8%
230	Polestar 3	650	– 61.8%
231	Mercedes AMG GT	644	– 12.3%
232	Land Rover Discovery Sport	600	– 50.0%
233	Mercedes SL Class	572	+ 54.2%
234	Jaguar F-Pace	560	– 53.3%
235	Volvo S/60	554	– 68.6%
236	Lucid Air	500	– 50.0%
237	Porsche Taycan	472	– 55.6%
238	Chevrolet BrightDrop 400	460	– 65.1%
239	Bentley Car	450	– 10.0%
240	Polestar 4	450	new
241	Volvo EX90	449	– 53.8%
242	Hyundai Ioniq 6	412	– 86.3%
243	Lamborghini Urus	400	– 30.4%
244	Rivian RCV	400	+ 3900.0%
245	BMW XM	398	– 2.7%
246	Subaru Legacy	393	– 92.7%
247	Aston Martin car	390	+ 30.0%
248	Genesis GV60	368	– 19.8%
249	Lexus LC	365	+ 34.7%
250	Maserati Car	350	– 41.7%
251	Audi A8	312	– 20.8%
252	Genesis G90	306	– 16.2%
253	Alfa Romeo Stelvio	305	– 30.7%
254	Dodge Hornet	300	– 80.5%
255	McLaren Car	290	+ 7.4%
256	Alfa Romeo Giulia	267	– 21.7%
257	Alfa Romeo Tonale	256	– 40.6%
258	Ferrari Purosangue	230	+ 155.6%
259	Lamborghini car	230	– 23.3%
260	Rolls Royce Cullinan	230	+ 9.5%
261	Mercedes EQS SUV	203	– 71.4%
262	Bentley Bentayga	200	+ 2.6%
263	Mercedes EQB SUV	188	– 92.1%
264	Mercedes EQS	185	– 64.0%
265	Kia Soul	181	– 98.8%
266	VinFast VF8	170	– 71.7%
267	Aston Martin DBX	160	– 27.3%
268	Rolls Royce car	160	+ 33.3%
269	Lotus car	155	– 48.3%
270	Acura TLX	150	– 92.9%
271	Audi A7	145	– 69.3%
272	BMW X4	136	– 91.8%
273	VinFast VF9	130	+ 62.5%
274	Audi e-Tron GT	107	– 52.0%
275	Fisker Ocean	100	– 54.5%
276	Cadillac XT4	83	– 97.9%
277	Fiat 500	81	– 76.2%
278	Mercedes EQE	79	– 91.2%
279	Chevrolet Malibu	69	– 97.9%
280	Toyota Mirai	66	+ 371.4%
281	Audi Q4 e-tron	62	– 95.0%
282	Jaguar F-Type	50	– 54.5%
283	Jaguar XF	50	– 66.7%
284	Infiniti QX50	39	– 97.4%
285	Dodge Challenger	38	– 93.4%
286	Porsche 718 Boxster	38	– 98.3%
287	Lexus RC	37	– 89.5%
288	Acura ZDX	35	– 99.4%
289	Nissan Ariya	34	– 99.5%
290	Jeep Recon	27	+ 800.0%
291	Infiniti QX55	20	– 96.2%
292	Jaguar E-Pace	20	– 83.3%
293	Jaguar i-Pace	20	– 95.0%
294	Rivian R2	20	new
295	Mitsubishi Mirage	14	– 99.6%
296	Jeep Renegade	10	– 95.5%
297	Volvo S/V90	7	– 98.8%
298	Chrysler 300	6	– 95.9%
299	Lotus Truck	5	– 50.0%
300	Lexus LS	3	– 98.9%
301	Toyota Venza	2	– 90.0%
302	Audi Q8 e-tron	1	– 99.7%
303	Fiat 124 Spider	1	+ 0.0%

Source: Manufacturers