US Visitors to See New Entry Rules and Reservation Systems as Italy, Venice, Greece, Netherlands, Spain, and France Leads in Sustainable Travel

Starting in 2025, US visitors will face new entry rules and reservation systems as Italy, Venice, Greece, Netherlands, Spain, and France lead sustainable travel with tourist taxes (from €0.5 to €10 per night), capacity caps, and eco-friendly transport initiatives. These changes are a direct response to the growing need for responsible tourism, as destinations strive to balance the increasing influx of visitors with the preservation of their unique environments and historical sites. By leading the way in sustainable travel, these countries are setting a global example, urging travelers to adopt more conscious travel habits. For US tourists, this means adjusting to new norms, such as booking attractions in advance and following eco-friendly travel guidelines, ensuring that these cherished locations remain accessible and enjoyable for generations to come.

The growing awareness of the environmental impact of tourism has spurred many countries to rethink how they manage their tourism industries. These changes aim to balance the increasing demand for travel with the need to protect fragile ecosystems and local communities from the pressures of overtourism. With travel returning to pre-pandemic levels, these countries are stepping up efforts to ensure that tourism in 2025 and beyond is both responsible and sustainable.

Italy: Leading the Way with Sustainable Tourism Policies

Italy is stepping up its sustainability efforts, with the Italian government and local tourism boards implementing key measures to curb overtourism and protect the country’s iconic landscapes. A significant part of this effort is the introduction of tourist taxes in several cities, including Venice and Florence, where fees range from €3 to €10 per person per day. These funds are dedicated to preserving cultural landmarks and reducing environmental impacts caused by mass tourism.

• Venice has been a pioneer in sustainability efforts, introducing a €3 to €10 reservation fee for day-trippers starting in 2025, aimed at controlling visitor numbers. This system will help preserve Venice’s historical sites and reduce overcrowding, a growing concern for the city’s fragile infrastructure and lagoon ecosystem.
• Cinque Terre, another top Italian destination, introduced a €7.50 fee per visitor to access its walking trails in 2020. The fee helps manage the environmental impact of high visitor traffic in this UNESCO World Heritage-listed region.
• Green Certifications: Italy’s tourism board is promoting eco-certifications like Green Key and EU Ecolabel, with over 1,000 Italian hotels already certified for their sustainable practices. The focus is on water and energy conservation, waste management, and supporting local produce and products.

These initiatives are part of Italy’s broader goal to promote slow tourism—encouraging visitors, especially US travelers, to explore lesser-known regions, stay longer, and engage in more sustainable activities.

Venice: Striking a Balance Between Tourism and Preservation

Venice’s battle with overtourism has led to the introduction of measures designed to protect its delicate environment. By 2025, US visitors will encounter a reservation system for major attractions such as St. Mark’s Square and the Doge’s Palace, with fees ranging between €3 to €10 per person based on the time of visit and visitor volume. The revenue will be used to fund preservation efforts and infrastructure improvements.

• Tourism Tax: Venice’s tourism tax was introduced in 2020 and will be extended with stricter controls. Day-trippers, including US tourists, will need to pre-register and pay fees to visit the city, allowing authorities to limit the number of tourists during peak periods.
• Sustainable Water Transport: Venice is investing in electric water taxis to reduce the pollution caused by traditional watercraft, with €1 million in funding allocated to developing these eco-friendly alternatives for public transport.

Greece: Shaping Sustainable Tourism with Entry Rules and Caps

Greece is setting the standard for sustainable tourism in popular islands like Santorini and Crete through its proactive approach to managing visitor numbers and implementing sustainable practices. Greece’s tourism tax ranges from €0.5 to €4 per night, depending on the accommodation type, with the funds being used to preserve Greece’s cultural and natural heritage.

• Santorini has already implemented a cap on cruise passengers, limiting daily arrivals to 10,000 people, down from over 20,000 previously, reducing the environmental strain on the island’s resources. The Greek Ministry of Tourism is also encouraging the use of electric vehicles and public transport, offering incentives for eco-friendly car rentals on the islands.
• Crete has introduced a program to promote organic, locally sourced food, encouraging US tourists to support local businesses that adhere to sustainable practices. It also focuses on preserving its biodiversity and reducing the impact of tourism on sensitive sites like its Gorges of Samaria.

Netherlands: Championing Eco-Friendly Travel with Cycling and Green Hotels

The Netherlands is at the forefront of promoting sustainable tourism through its tourism board, NBTC. The country has launched a €3 million initiative to increase the visibility of eco-tourism experiences, encouraging visitors, particularly US tourists, to explore the country’s rich landscapes using sustainable modes of transport, such as bicycles.

• Amsterdam, known for its cycling culture, is investing €10 million in infrastructure improvements to promote cycling as the primary mode of transport for tourists. The city has also introduced a €3 per night tourism tax that funds sustainable projects, including green urban spaces and public transport.
• Green Hotels: Amsterdam promotes eco-friendly accommodations, with over 250 green-certified hotels across the country offering energy-efficient services, waste reduction practices, and sustainable food sourcing.

Spain: Implementing Tourist Taxes and Green Certifications

Spain has implemented several initiatives to ensure sustainable tourism, particularly in regions like the Balearic Islands and Barcelona, where tourist taxes and sustainable practices are integral parts of the tourism strategy.

• Balearic Islands: Since 2016, the tourist tax in the Balearic Islands (which includes Mallorca and Ibiza) has generated over €50 million for sustainability projects. The fee ranges from €1 to €4 per night, with funds directed toward environmental conservation, public infrastructure, and the promotion of eco-friendly hotels and restaurants.
• Barcelona: The city has rolled out new sustainable tourism regulations, limiting access to certain sites during peak hours. Visitors, including US tourists, to La Sagrada Familia will need to reserve tickets in advance, reducing overcrowding. The city also focuses on electric vehicle rentals and sustainable accommodation options for travelers.
• Carbon Offset Programs: Spain’s tourism board is partnering with organizations to offer carbon offset programs, especially for long-haul flights. US visitors are encouraged to offset the emissions from their travel by supporting local environmental projects, such as forest conservation and renewable energy installations.

France: Embracing Sustainable Travel with Carbon Neutrality and Eco-Tourism

France is advancing its commitment to sustainable tourism through a series of regulations and initiatives aimed at reducing the environmental impact of tourism. The country’s tourism tax ranges from €0.83 to €4.24 per night, depending on the accommodation type. The funds are used for environmental projects, including waste management, energy conservation, and promoting green urban spaces.

• Paris has set ambitious goals to become carbon-neutral by 2050, with a focus on reducing car traffic and promoting public transport. The city has introduced eco-friendly bike tours and electric vehicle options for visitors. Paris has also invested in green spaces, creating areas for relaxation and nature in the urban environment.
• Provence and Chamonix have implemented eco-tourism initiatives, such as promoting organic food experiences and sustainable hiking tours. Chamonix, a popular ski destination, uses renewable energy for ski lifts and encourages low-impact skiing practices to preserve the natural landscape.

A Unified Approach to Sustainable Travel

These new regulations across Italy, Venice, Greece, the Netherlands, Spain, and France represent a unified approach to sustainable travel, one that acknowledges the need to balance tourism with environmental and cultural preservation. By introducing reservation systems, limiting visitor numbers, and implementing new entry rules, these destinations are aiming to reduce the negative impacts of overtourism.

For US visitors, these changes will require adjustments. Travelers will need to plan their trips well in advance, booking entry tickets for popular sites and ensuring they meet the new requirements for sustainable travel. In addition to reducing the environmental footprint of tourism, these measures are designed to improve the overall visitor experience by reducing overcrowding and offering a more relaxed and enjoyable atmosphere.

The Future of Sustainable Travel

As the world continues to grapple with the impacts of climate change and the growing pressure of mass tourism, the leading destinations in Europe are setting the tone for the future of travel. The changes introduced in 2025 will not only affect how tourists experience these iconic destinations, but they will also inspire other countries and cities around the world to follow suit. Sustainable travel is no longer just a trend but a necessary step toward ensuring the long-term viability of global tourism.

While the new entry rules and reservation systems may require some extra planning, they are ultimately designed to improve the travel experience for everyone—locals and visitors alike. As travelers, we have a responsibility to respect the places we visit and contribute to their preservation for future generations.

Starting in 2025, US visitors will face new entry rules and reservation systems as Italy, Venice, Greece, Netherlands, Spain, and France implement measures like tourist taxes (up to €10 per night), visitor limits, and eco-friendly transport to promote sustainable travel and protect local environments.

With Italy, Venice, Greece, the Netherlands, Spain, and France at the forefront of the sustainable travel movement, US visitors can expect a very different travel experience in 2025 and beyond. As these countries lead the way in implementing new entry rules, reservation systems, and eco-friendly initiatives, travelers will need to adapt to the new norms of responsible tourism. By planning ahead and embracing these changes, visitors can enjoy their trips while helping to preserve these cherished destinations for years to come.

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US Joins Cuba, Bangladesh, Sri Lanka, China And Brazil in Implementing Major Travel Changes – TSA Real ID Fee for Domestic Flyers and CDC Health Warnings for International Destinations

Travelers planning domestic flights within the US or preparing for international journeys to destinations such as Cuba, Bangladesh, Sri Lanka, China, and Brazil are now facing an array of new regulatory and health advisories that could affect travel logistics, security screening, and health precautions.

Federal government agencies in the United States have introduced updated travel documentation fees for domestic flyers without compliant identification and heightened health travel notices for international destinations experiencing mosquito‑borne disease outbreaks. These updates require travelers to reassess documentation and health preparation for upcoming trips.

What Is Changing and Who Is Affected?

The new changes fall into two distinct categories impacting different groups of travelers:

1. Domestic U.S. Travelers affected by changes to security screening verification and associated fees.
2. International Travelers to destinations with active health advisory notices from the U.S. Centers for Disease Control and Prevention.

Who Is Affected by the TSA Real ID Fee?

Effective late 2025, the Transportation Security Administration (TSA) has implemented a new $45 fee option for adult travelers who do not present a federally compliant form of identity while flying within the United States. This measure applies to:

• U.S. citizens and lawful residents flying domestically who lack a Real ID‑compliant state driver’s license or identification card. These IDs are marked with a star symbol denoting federal compliance.
• Non‑U.S. citizens flying domestically who do not possess an acceptable compliance document such as a foreign passport or other DHS‑accepted ID types.
• Travelers who have but forget or lose a compliant ID at the airport and must rely on the alternative TSA ConfirmID verification process.

The $45 fee is only required for U.S. domestic flights through TSA’s alternative ID verification system when standard compliant identification is not presented. Travelers with U.S. passports, Real ID‑compliant state IDs, or other approved documents will not incur this charge.

Which International Destinations Are Under CDC Health Advisories?

Meanwhile, the CDC continues to monitor global health trends and has issued a Level 2 Travel Health Notice for several countries due to active outbreaks of chikungunya virus, a mosquito‑borne illness that presents an elevated risk for travelers. Level 2 advisories encourage travelers to “practice enhanced precautions” due to ongoing disease transmission.

The current Level 2 travel health notices include:

• Cuba – Active outbreak of chikungunya virus.
• Bangladesh – Chikungunya transmission reported.
• Sri Lanka – Chikungunya cases prompting enhanced precautions.
• Guangdong Province, China – Notable chikungunya outbreak.

In addition, CDC monitoring identifies other destinations with elevated risk of transmission, including Brazil, Colombia, India, Mexico, Nigeria, Pakistan, the Philippines, and Thailand, where virus vectors remain active even if specific official outbreak notices are not currently posted.

When Do These Travel Impacts Take Effect?

• The TSA Real ID fee option became available in early December 2025 and is applicable immediately for travelers passing through TSA checkpoints without compliant identification.
• The CDC Level 2 health notices are ongoing and subject to update as disease patterns evolve. The current notices are active as of December 2025.

Why These Changes Matter for Travelers

These travel updates matter because they directly affect both the cost and preparation required for domestic travel and the health precautions necessary when going abroad.

• Domestic travelers within the U.S. may be unexpectedly charged an additional fee if they lack compliant ID at airport security checkpoints, potentially disrupting travel budgets and causing delays at security screening.
• International travelers heading to countries with CDC health notices need to prepare for enhanced protective measures against mosquito‑borne diseases, including vaccines where recommended, mosquito avoidance strategies, and health planning prior to departure.

How Travelers Should Respond

For domestic flights within the U.S., travelers are advised to verify that their state‑issued identification is Real ID‑compliant before departure or be prepared to use the TSA alternative verification and pay the corresponding fee.

For international travel, individuals planning trips to the affected destinations are encouraged to consult the CDC’s Travel Health Notices to understand the specific health risks at each location, including outbreaks of chikungunya virus and other emerging threats. Official CDC resources outline necessary precautions and health preparation for travelers amid these advisories.

What Travelers Should Know Before Departure

• Confirm domestic travel documentation and purchase compliant ID if needed.
• Review CDC travel notices for destination country health alerts and required precautions.
• Plan for mosquito protection measures for affected regions.
• Check official government advisories before travel to stay updated on changing travel health conditions.

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South Korea’s Korean Air, Asiana, Jin, Busan, and Air Seoul to Launch Starlink’s Ultra-Fast In-Flight Wi-Fi Across Fleets Starting in 2026, Revolutionizing Passenger Connectivity

South Korea’s aviation landscape is on the brink of a transformative upgrade as Korean Air and its affiliated carriers — Asiana Airlines, Jin Air, Air Busan, and Air Seoul — confirmed plans to bring Starlink’s high‑speed satellite Wi‑Fi service to their passenger fleets. This initiative, verified through official airline notices, corporate announcements, and regulatory filings, marks the most significant enhancement to in‑flight connectivity ever undertaken by any Korean carrier.

Passengers flying with these airlines can expect a dramatic shift in how they stay connected above the clouds. The initiative, a first for South Korean aviation, signals a strategic focus on digital infrastructure and customer experience that aligns with international tech trends.

A New Era of Seamless Connectivity Begins in the Air

Korean Air, alongside Asiana Airlines — now part of the unified Hanjin Group following the 2024 merger process — officially disclosed that Starlink internet systems will be installed across their entire aircraft fleets in phased rollouts beginning late in 2025. This means passengers flying both domestic and international routes will soon enjoy access to robust, high‑speed Wi‑Fi comparable to ground‑based broadband.

According to the statements published on the Korean Air corporate site, the first steps involve preparatory work and certification testing for equipment installation this year. The earliest flights featuring Starlink connectivity are expected by the third quarter of 2026, with subsequent expansion across all aircraft types over the following year.

How Starlink Technology Will Elevate the Flying Experience

Starlink, a low‑Earth‑orbit satellite internet network operated by SpaceX, uses thousands of satellites approximately 550 kilometres above the planet to provide fast, low‑latency data transmission. This is a substantial technological upgrade over older geostationary systems that hang 35,000 kilometres above the Earth. Industry reports note that Starlink can deliver speeds of up to 500 Mbps, enabling streaming, cloud computing, gaming, and robust messaging services while airborne.

For passengers, this translates to uninterrupted video calls, real‑time collaboration tools, entertainment streaming, and even online shopping — experiences once limited or unstable during flights. The new service positions the Hanjin Group’s airlines alongside global carriers that have already embraced next‑generation connectivity as a standard offering.

Prioritising Long‑Haul and Popular Aircraft

The rollout timetable is carefully structured. Korean Air and Asiana Airlines will prioritise their long‑haul wide‑body aircraft — specifically Boeing 777‑300ERs and Airbus A350‑900s — given their heavy use on international routes and extended flight times where connectivity matters most to business and leisure travellers.

Budget‑focused carriers such as Jin Air will begin with its Boeing 737‑8 fleet, while Air Busan and Air Seoul are currently evaluating their aircraft mixes to determine installation sequences. All carriers intend to complete installations across their entire network by the end of 2027, aligning with broader strategic goals and regulatory safety approvals.

Official Government and Corporate Approvals

While the technical rollout is airline‑led, it represents an important alignment with South Korea’s civil aviation policies. National regulators, including the Ministry of Land, Infrastructure and Transport, oversee certification and safety approvals for satellite communications equipment on aircraft. The phased timeline reflects compliance with these regulatory processes as well as broader airspace coordination requirements.

This collaboration between carriers, tech providers, and regulatory bodies underscores the multi‑layered effort required to bring universal, high‑speed internet to flights departing and arriving in and out of Korea.

Why This Matters to Travellers and the Industry

Internet access has become a defining factor in how airlines compete for customers. As global travel rebounds and passenger expectations evolve, connectivity is no longer a luxury — it’s an essential part of the modern flight experience. Research indicates that reliable onboard Wi‑Fi increasingly influences booking decisions, especially for business travellers.

For Korean aviation, adopting Starlink means closing a digital gap and setting a new benchmark for service quality. It positions Korean carriers at the forefront of technological adoption in Asia — a region rapidly integrating advanced digital services across consumer sectors.

Broader Adoption Among Global Airlines

Korean Air and its partners are not alone in turning to Starlink. Leading global airlines — including carriers in Europe, the Middle East, and North America — are also moving toward similar satellite Wi‑Fi platforms as standard equipment. The proliferation of these systems reflects a global pivot toward next‑generation connectivity that transforms flights into truly connected spaces.

This trend signals how essential satellite internet has become in even the most mobile environments, ensuring that passengers’ digital lives — work, entertainment, communication — remain uninterrupted at 35,000 feet.

What Passengers Should Expect Next

Passengers flying with these airlines in 2026 and beyond will likely experience Wi‑Fi that rivals many ground‑based broadband connections. Airlines have not yet confirmed whether the service will be free or subscription‑based, but the installation itself represents a clear investment in elevating onboard service standards.

Customers planning travel on Korean Air and its affiliates are advised to check airline communications ahead of departure for the latest information on routes equipped with Starlink connectivity, as phased rollouts will see some aircraft updated before others.

A Connected Sky: The Future of Korean Air Travel

As the final preparations take shape in 2025, passengers can anticipate a new chapter for South Korean airline travel where connectivity becomes as expected as safety and comfort. This leap toward high‑speed in‑flight internet parallels broader innovations in aviation technology and travel experience enhancement.

For many fliers — business travellers sending emails at cruising altitude, families streaming movies, remote workers attending virtual meetings — this advancement will feel like arriving in the future. When Korean Air or its sister carriers finally switch on Starlink on a wide scale, it will mark a significant milestone in how people connect in the skies.

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Fly Liverpool to Turin This Winter: Your Complete Guide to Ski Adventures, City Culture, and Piedmont Culinary Delights

Ryanair has launched a new Winter 2025 service connecting Liverpool and Turin. The weekly flights open a convenient route for travelers looking for a mix of Alpine adventure and Italian cultural charm. The airline has positioned the service to support growing demand for affordable winter travel, especially among people seeking skiing weekends or short European city breaks.

This new connection is valuable for travelers in northwest England because it cuts travel time to Italy’s Piedmont region. Turin is one of the closest major cities to the Alps, making it a practical entry point for skiers. It also offers historic streets, ornate buildings, museums, and food markets for travelers who prefer cultural exploration.

A Winter Gateway to the Italian Alps

The new Liverpool–Turin service gives British travelers an easier way to reach some of the most accessible slopes in northern Italy. The region is well known for winter sports, and many popular resorts sit within a comfortable transfer distance from the city. The flight schedule makes it possible to plan weekend ski trips or longer winter holidays without complicated connections.

Because winter travel can be busy, especially during holiday weeks, travelers are encouraged to organize transfer bookings early. Turin is a major transport hub, and during peak snow season, many shuttle and coach operators increase their frequencies to popular mountain areas.

A Cultural City Break for Non-Skiers

Turin is not only a base for winter sports. The city attracts visitors for its elegant boulevards, grand piazzas, and famous cafés. It is known for royal palaces, historic museums, and rich culinary traditions. Travelers who prefer food, architecture, and culture will find Turin appealing even without stepping into the mountains.

The city is also a strong option for short break travelers. With the direct flight from Liverpool, visitors can plan a two-day or three-day trip that includes museums, coffee houses, markets, and walks along the Po River. Many travelers pair Turin with day trips to nearby villages and wine-producing areas in Piedmont.

Easy Transport from Turin Airport

Turin Airport provides several reliable transport choices. Travelers can use buses, trains, taxis, or car rentals to reach the city. The airport maintains clear schedules and offers winter-specific transport options to mountain destinations when ski season is at its peak.

For city visitors, public transport is usually the simplest choice. For travelers heading to Alpine resorts, pre-booked shuttles or rental cars are common. Winter visitors should prepare for colder temperatures and may need vehicles fitted with snow chains or winter tyres when driving in mountain areas.

Practical Travel Advice for Visitors

Before traveling, passengers should check official government travel guidance for Italy. Standard advice includes checking passport validity, ensuring travel insurance coverage, and reviewing any seasonal updates affecting travelers. Winter travelers should pay attention to weather alerts, mountain safety conditions, and travel recommendations for high-altitude regions.

Travel insurance is important for all international trips, but especially for skiers. Policies should include winter sports coverage, medical assistance, and equipment protection when necessary. Travelers who plan to rent ski gear can also look for insurance options that cover rented items.

Money, Local Transport, and Seasonal Preparation

Turin’s public transport system is traveler-friendly. Metro lines, buses, and trams make it easy to navigate the city. Many travelers choose to walk because the city center is compact and filled with pedestrian-friendly streets.

Most places in Turin accept major cards, but smaller towns may prefer cash for minor purchases. Visitors who plan to explore rural Piedmont or mountain villages should carry some local currency.

Winter conditions can change quickly in the Alps. Travelers should pack warm layers, waterproof jackets, gloves, and appropriate footwear. Sunscreen and sunglasses are also useful, as snow can reflect sunlight strongly.

Why This Flight Matters for Travelers

The Liverpool to Turin route gives tourists a convenient winter escape. It offers England-based skiers a smoother path to Italian resorts and gives city break enthusiasts a new destination for short, affordable European travel. For many travelers, this route opens up a new mix of outdoor adventure, cultural experiences, and culinary exploration.

With simple planning, early bookings, and smart preparation, travelers can use this new flight to enjoy a relaxed winter holiday in one of Italy’s most scenic and diverse regions.

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Lithuania Tourism Sector Booms with Lucrative Investment Opportunities Focused on Sustainability, Innovation, and Growth

Lithuania has been making remarkable strides in shaping its tourism sector as a vital contributor to national development. Through collaboration with the UN Tourism Organization, the country is enhancing its global tourism profile, showcasing its dynamic tourism landscape and offering new opportunities for international investment. A recent meeting between UN Tourism Secretary-General Zurab Pololikashvili and Lithuania’s Vice-Minister of the Ministry of Economy and Innovation underscored Lithuania’s commitment to fostering growth in the sector. This partnership highlights the country’s strategic approach to promoting tourism through the Action Plan for Cooperation for the 2025–2027 Triennium, which aims to advance marketing, promotion, technology initiatives, destination management, and investment promotion.

Lithuania’s Commitment to Inclusive and Sustainable Tourism

Secretary-General Pololikashvili noted the importance of tourism as a powerful driver of inclusive and sustainable economic growth. He praised Lithuania’s efforts in positioning tourism as a central pillar of its national development, emphasizing that the country has made significant progress in cultivating a forward-thinking tourism sector. Lithuania is increasingly attracting global investors with its stable governance, open investment climate, and the opportunity to explore sustainable tourism practices.

Tourism continues to be a significant driver of economic growth worldwide, and Lithuania is positioning itself as a key player in this space. The country’s strategic efforts to align with global trends in sustainable and responsible tourism make it an attractive destination for investment. Supported by UN Tourism’s guidance and a clear action plan for the years ahead, Lithuania is poised to continue advancing its tourism sector with a focus on innovation, sustainability, and inclusive growth.

A Thriving and Diverse Tourism Landscape

Lithuania’s tourism potential is further highlighted in the publication Tourism Doing Business – Investing in Lithuania. This comprehensive guide presents an in-depth look at the country’s tourism sector, focusing on its strong institutional framework, advanced digital infrastructure, and stable policy environment—all factors that create an attractive foundation for long-term, sustainable investment.

The publication also emphasizes Lithuania’s rich cultural heritage, breathtaking natural landscapes, and the growing demand for emerging tourism trends such as wellness tourism, rural tourism, and Meetings, Incentives, Conferences, and Exhibitions (MICE). These areas of tourism are designed to appeal to both regional and international visitors, making Lithuania a competitive destination in the global tourism market.

Moreover, the report identifies 14 public, private, and mixed-sector tourism projects with a total potential value of up to EUR 692.2 million. These projects cover various aspects of the tourism industry, including sustainable accommodation, rural tourism development, and wellness tourism. This initiative serves as a call to action for investors to engage with Lithuania’s national institutions and capitalize on the growing opportunities within the tourism sector.

Lithuania’s Strong Tourism Governance and Global Recognition

Lithuania’s active involvement in UN Tourism underscores its commitment to advancing tourism as a driver of sustainable development and innovation. The country currently serves as Vice-President of the General Assembly for 2025, and as a member of the Executive Council from 2023 to 2027, Lithuania plays an essential role in shaping the strategic direction of the organization. Additionally, Lithuania holds positions as Vice-Chair of the Commission for Europe (2023–2027) and a member of the Working Group for the Agenda for Europe (2025–2027).

Lithuania’s role in global tourism governance reflects its dedication to sustainable tourism practices. The country’s Vice-Minister of the Ministry of Economy and Innovation expressed pride in Lithuania’s recognition as a leader in responsible tourism. The Vice-Minister emphasized Lithuania’s openness to welcoming investment that strengthens communities and creates long-term value. The country is committed to not only enhancing its tourism assets but also fostering a responsible investment environment that supports sustainable growth for the future.

A Call for Investment and Innovation

With an estimated EUR 700 million worth of tourism projects on the horizon, Lithuania is opening new doors for investors seeking sustainable opportunities. The projects span various areas, including wellness tourism, rural tourism, and MICE. These areas are expected to attract both regional and international investors, who share Lithuania’s vision of a sustainable and innovative tourism sector.

The upcoming launch of the “Discover Lithuania” Startup Challenge during the International Tourism Forum on January 29, 2026, marks another exciting development for Lithuania’s tourism sector. This initiative will encourage tech-driven, innovative solutions that aim to enhance the visitor experience while promoting sustainability and competitiveness. The challenge seeks to foster new, forward-thinking ideas that align with the evolving needs of travelers and contribute to the long-term sustainability of Lithuania’s tourism industry.

Strengthening Lithuania’s Position as a Global Tourism Leader

Looking to the future, Lithuania’s tourism sector is poised to become even more competitive and resilient. The country’s continued investment in sustainable tourism, combined with its focus on innovative solutions, positions it as a key player in the global tourism market. With support from international institutions like UN Tourism and a growing number of investment-ready projects, Lithuania is creating an environment ripe for both growth and sustainable development.

Lithuania’s diverse offerings, from cultural heritage to wellness tourism, make it a compelling destination for both travelers and investors alike. The country’s commitment to responsible investment, combined with its strategic focus on sustainability and innovation, ensures that Lithuania’s tourism sector will continue to thrive for years to come.

The Path Forward: Building a Resilient and Sustainable Tourism Industry

Lithuania is committed to strengthening its tourism sector through innovation, sustainability, and inclusivity. As the country moves forward with key initiatives, including the “Discover Lithuania” Startup Challenge and its ongoing collaborations with UN Tourism, it is laying the foundation for a tourism sector that is not only resilient but also ready to embrace the challenges of the future.

As global tourism continues to evolve, Lithuania’s forward-looking approach ensures that it will remain a competitive and attractive destination for both investors and travelers. The country’s strong institutional framework, diverse tourism offerings, and strategic commitment to sustainability position it as a tourism leader in Europe and beyond.

Conclusion

Lithuania’s tourism sector is poised for growth, offering exciting investment opportunities in a rapidly evolving market. With its commitment to sustainability, innovation, and responsible investment, Lithuania is setting a new standard for tourism development. The country invites the global tourism community to explore its vast potential, as it continues to evolve into one of Europe’s most dynamic and competitive tourism destinations.

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Samsung is starting a new service called “Samsung Interior Fit Installation Service” on December 5. It helps customers install appliances and cabinets easily to take care of everything from removing old furniture to setting up new appliances.

The service first began for kitchen appliances like refrigerators and ovens last September. It quickly became popular, with the number of users growing by about 50% each month, showing that customers trust its convenience and quality.

Now, Samsung is expanding the service to include laundry appliances like the Bespoke AI Combo washer/dryer, single-body washer/dryer, and drum-type washer/dryer. The service is available for both new and existing Samsung appliance owners.

Customers can choose from 31 cabinet options for kitchens and laundry rooms. These include countertops, storage cabinets, tabletops, and home bars. The cabinets are designed to fit appliances perfectly, creating a clean and organized space.

Samsung offers one year of after-sales service, with up to five years for sagging upper cabinets. The price is fixed and includes the cost of removing old furniture. All cabinets are made with EO-grade eco-friendly materials, which are safe and healthy for the home.

For subscribers of “AI All-in-One 2.0”, Samsung provides the “Blue Pass” service. It includes AS Fast Track for quick repairs and Time-customized Installation, so customers can pick the installation time that works best for them.

The Samsung Interior Fit Installation Service is now available at Samsung stores across Korea and online at Samsung.com.

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