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Today β€” 10 February 2026Main stream

Netherlands January 2026: Suzuki Swift best-seller in market off -13.1%

10 February 2026 at 05:15

The Suzuki Swift is the best-selling vehicle in the Netherlands in January.

The Dutch new car market retrogrades -13.1% year-on-year in January, an after-effect of artificially boosted December sales (amendment of BEV subsidies). HEVs hold 62% of the market thanks to 17,571 sales, BEVs are at 25.3% (7,165 sales), petrol at 11.8% (3,348), diesel at 0.9% (249) and LPG at less than 0.1% (14). Volkswagen (-15.4%) lodges a 4th consecutive monthly win at 8.4% share, albeit this is well below the 10.3% it held in December. Kia (-46.6%) is back up four spots on last month to #2 but craters year-on-year. It is followed by Hyundai (+6.3%) going against the grain with a positive result, BMW (-11.9%) up five ranks to #4 and Skoda (+18.4%) in excellent shape YoY but down from #2 in December. Citroen (+49.4%), Dacia (+33.2%) and Renault (+26.3%) also make themselves noticed below.

Model-wise, the ranking is now concentrated around small non BEV cars: the Suzuki Swift (+32.2%) is the new leader above the Hyundai i10 (+45.3%) and Toyota Aygo X (+16.3%). The Skoda Kodiaq (+4%) is up 34 spots on December to #4 wit the Hyundai Kona (+17%) rounding out the Top 5. Below, we find the Ford Kuga (+21.2%), Kia Sportage (+53.8%) and a freefalling VW Polo (-42%). Leaders over the Full Year 2025, the Skoda Elroq is down to #53 while the Kia EV3 (-82.1%) is down to #16 and the Tesla Model Y (-39.2%) is down to #22.

Previous post: Netherlands Full Year 2025: Skoda Elroq and Kia EV3 take the lead

One year ago: Netherlands January 2025: Kia EV3 storms into pole position

Full January 2026 Top 58 All brands and Top 331 All models below.

Netherlands January 2026 – brands:

PosBrandJan-26%/24Dec
1Volkswagen2,3948.4%– 15.4%1
2Kia2,1927.7%– 46.6%6
3Hyundai1,9496.9%+ 6.3%10
4BMW1,7906.3%– 11.9%9
5Skoda1,7866.3%+ 18.4%2
6Toyota1,6946.0%– 6.3%4
7Renault1,5255.4%+ 26.3%5
8Audi1,4055.0%– 7.6%8
9Volvo1,3334.7%– 37.6%7
10Peugeot1,3314.7%– 21.8%11
11Mercedes1,0673.8%– 6.4%12
12Ford1,0543.7%– 27.9%13
13Suzuki1,0523.7%+ 5.4%21
14Opel8433.0%– 9.5%14
15Citroen6772.4%+ 49.4%19
16Seat6142.2%+ 9.3%22
17Dacia4371.5%+ 33.2%17
18Mazda4361.5%– 3.5%16
19Mini3891.4%– 15.3%18
20BYD3681.3%+ 54.0%20
21Jaecoo3181.1%new32
22Porsche3101.1%– 38.4%38
23Tesla3071.1%– 66.9%3
24Land Rover2690.9%– 45.2%37
25Nissan2640.9%– 42.4%31
26Lynk & Co2530.9%+ 104.0%33
27Cupra2500.9%+ 5.0%15
28MG2500.9%+ 111.9%26
29Mitsubishi2350.8%– 47.0%28
30Fiat1920.7%+ 4.3%29
31Lexus1570.6%– 13.3%39
32Honda1430.5%+ 8.3%42
33Leapmotor1360.5%+ 47.8%27
34Jeep990.3%– 53.7%30
35Omoda960.3%new41
36Zeekr870.3%+ 77.6%24
37DS680.2%+ 134.5%40
38Polestar610.2%– 47.9%23
39Xpeng540.2%– 41.3%25
40Alfa Romeo510.2%– 38.6%35
41Smart280.1%– 52.5%34
42Bentley230.1%– 30.3%53
43NIO170.1%+ 21.4%36
44Alpine150.1%+ 200.0%43
45Lancia150.1%– 50.0%44
46SsangYong/KGM140.0%+ 16.7%47
47Dongfeng130.0%– 92.1%45
48Ferrari120.0%+ 20.0%50
49DFSK90.0%+ 800.0%49
50Lamborghini90.0%+ 0.0%54
51Abarth80.0%+ 300.0%51
52Voyah80.0%– 38.5%48
53Aston Martin50.0%+ 0.0% –
54Lotus40.0%– 63.6%52
55Subaru30.0%– 85.0%55
56Rolls Royce20.0%– 71.4% –
57Fisker10.0%n/a –
58Lucid10.0%n/a46

Netherlands January 2026 – models:

PosModelJan-26%/24PosDec-25%2025%FY25
1Suzuki Swift7272.6%+ 32.2%205001.0%4,5381.2%18
2Hyundai i106292.2%+ 45.3%234410.9%4,0611.0%25
3Toyota Aygo X6152.2%+ 16.3%41,3432.8%6,9471.8%5
4Skoda Kodiaq5772.0%+ 4.0%383000.6%4,9371.3%14
5Hyundai Kona5582.0%+ 17.0%176541.3%4,9001.3%15
6Ford Kuga5552.0%+ 21.2%851530.3%5,0411.3%12
7Kia Sportage4631.6%+ 53.8%701970.4%3,0570.8%37
8VW Polo4041.4%– 42.0%422900.6%4,3091.1%22
9Renault Clio3881.4%+ 26.4%254230.9%4,8401.2%16
10VW Tiguan3711.3%+ 41.6%283960.8%5,0931.3%11
11Kia Niro3621.3%– 35.1%612230.5%6,2921.6%7
12Ford Puma3531.2%+ 2.6%721900.4%3,3570.9%31
13VW Tayron3331.2%new672050.4%1,9500.5%63
14Peugeot 20083211.1%+ 11.5%343620.7%3,1790.8%34
15Volvo XC603191.1%– 31.3%502590.5%3,2050.8%33
16Kia EV33151.1%– 82.1%51,2772.6%10,9732.8%2
17Toyota Yaris Cross3131.1%– 28.4%147311.5%6,8471.8%6
18BMW 5-Series3031.1%+ 5.9%981190.2%2,2000.6%54
19Jaecoo 73011.1%new881470.3%4790.1%169
20Peugeot 30082991.1%+ 41.0%632150.4%2,3590.6%48
21Citroen C32931.0%+ 16.7%313710.8%4,4301.1%19
22Tesla Model Y2931.0%– 39.2%13,4687.1%10,7902.8%3
23Audi Q32821.0%+ 276.0%123780.2%3760.1%185
24Volvo EX302781.0%– 61.6%31,3942.9%5,2691.4%10
25Renault 52711.0%+ 115.1%108621.8%5,0081.3%13
26Renault Symbioz2690.9%+ 183.2%522500.5%2,3200.6%51
27BYD Seal U2670.9%+ 184.0%512510.5%2,4210.6%46
28Opel Corsa2670.9%– 55.7%274010.8%4,3251.1%21
29Hyundai Inster2630.9%– 20.3%562350.5%3,6170.9%28
30Hyundai Tucson2630.9%– 1.9%1021070.2%1,9740.5%61
31VW Golf2610.9%– 3.0%373340.7%3,4270.9%30
32Skoda Octavia2590.9%+ 7.5%921350.3%2,4580.6%44
33Peugeot 2082580.9%– 66.8%293840.8%4,7151.2%17
34Kia Picanto2540.9%– 70.3%442790.6%8,8582.3%4
35Audi A32510.9%+ 8.2%861470.3%2,4670.6%43
36Skoda Kamiq2470.9%+ 34.2%122780.2%1,7390.4%71
37BMW X32450.9%+ 172.2%121780.2%2,0200.5%60
38Renault Captur2380.8%+ 19.0%363550.7%3,7011.0%27
39Seat Ibiza2350.8%+ 4.0%791730.4%2,2080.6%53
40VW T-Roc2310.8%+ 14.9%137640.1%1,3960.4%91
41Peugeot 50082250.8%+ 63.0%303750.8%2,1590.6%57
42Mini2160.8%+ 8.0%472720.6%2,6430.7%40
43Opel Frontera2160.8%new323700.8%2,0450.5%59
44Toyota Yaris2160.8%– 40.8%195861.2%5,3131.4%9
45Volvo V602140.8%– 15.7%831560.3%2,3780.6%47
46VW ID.42110.7%– 28.5%61,2582.6%3,7331.0%26
47Seat Leon2080.7%– 7.6%662120.4%1,9580.5%62
48BMW 1-Series2070.7%+ 7.3%901430.3%1,8450.5%66
49Kia Stonic2060.7%– 23.4%113890.2%2,4290.6%45
50Suzuki Vitara1910.7%– 33.7%147530.1%1,6690.4%76
51Volvo EX401910.7%– 39.6%81,1082.3%4,1431.1%24
52Kia Ceed1880.7%+ 5.6%961220.3%2,4760.6%42
53Skoda Elroq1880.7%+ 1346.2%23,0696.3%11,9603.1%1
54Audi Q51840.6%+ 411.1%120820.2%6690.2%142
55BMW X11820.6%+ 8.3%108980.2%2,1890.6%55
56Lynk & Co 011810.6%+ 57.4%136640.1%2,1670.6%56
57Dacia Bigster1780.6%new482700.6%1,6030.4%80
58VW ID.71740.6%+ 19.2%71,1752.4%3,5930.9%29
59Nissan Qashqai1670.6%– 20.1%111910.2%1,8050.5%67
60Mercedes GLC-Class1630.6%+ 14.0%146550.1%1,5490.4%82
61BMW 3-Series1600.6%+ 1.3%125760.2%1,7020.4%73
62Audi A51580.6%+ 68.1%132680.1%1,1760.3%101
63Kia EV51580.6%new333700.8%3880.1%183
64Mazda CX-301580.6%+ 68.1%731900.4%1,1140.3%103
65Mercedes CLA-Class1580.6%+ 143.1%214791.0%2,3280.6%50
66Skoda Fabia1570.6%+ 24.6%971200.2%1,4990.4%86
67Toyota Corolla Cross1530.5%– 7.3%801700.3%2,2960.6%52
68BMW iX11470.5%– 47.1%118511.8%4,3011.1%23
69Opel Mokka1440.5%+ 33.3%141580.1%9510.2%117
70Peugeot 3081440.5%– 36.0%126750.2%1,8920.5%64
71Opel Grandland X1420.5%+ 208.7%991150.2%1,0560.3%107
72Porsche Cayenne1410.5%– 20.3%190250.1%7580.2%138
73VW ID.31320.5%– 74.8%157241.5%3,3120.9%32
74Volvo XC901240.4%+ 4.2%114890.2%1,3310.3%93
75Range Rover Sport1200.4%– 9.8%167370.1%1,1140.3%104
76Citroen C3 Aircross1190.4%new682030.4%1,4180.4%89
77Kia EV41180.4%new224761.0%7530.2%139
78Volvo XC401180.4%– 7.8%112900.2%1,8610.5%65
79MG 41170.4%+ 485.0%175310.1%4480.1%171
80Toyota bZ4X1170.4%+ 143.8%492670.5%8800.2%123
81Audi Q4 e-tron1160.4%– 68.0%99982.1%4,3541.1%20
82Skoda Enyaq1160.4%+ 1.8%137941.6%3,1580.8%35
83BMW i51130.4%+ 2.7%532490.5%1,3190.3%94
84Citroen C5 Aircross1100.4%+ 292.9%1001130.2%6150.2%147
85Skoda Superb1100.4%+ 7.8%153470.1%9770.3%114
86Renault Austral1060.4%– 32.9%642150.4%1,7420.4%70
87Cupra Terramar1050.4%+ 54.4%891440.3%1,2840.3%98
88Mercedes E-Class1050.4%– 18.0%186260.1%8670.2%126
89Toyota C-HR1020.4%– 4.7%622230.5%2,3510.6%49
90Mercedes GLA-Class1010.4%+ 110.4%173320.1%8760.2%124
91Seat Arona980.3%+ 32.4%171350.1%4930.1%167
92Dacia Jogger940.3%+ 5.6%134650.1%1,2120.3%100
93Mini Aceman940.3%– 40.1%412920.6%2,0650.5%58
94BMW i4920.3%– 40.6%452760.6%1,6650.4%77
95Jeep Avenger900.3%– 41.9%811600.3%1,6770.4%75
96Mercedes C-Class900.3%– 8.2%178290.1%1,0570.3%106
97Audi A6 e-tron890.3%+ 287.0%185881.2%2,5050.6%41
98Citroen C4Β Β 880.3%– 42.9%161410.1%8900.2%121
99Dacia Sandero870.3%+ 38.1%711950.4%1,6360.4%79
100Mazda 2860.3%– 23.9%432810.6%1,5330.4%84
101VW Taigo860.3%– 13.1%162400.1%8420.2%129
102Mitsubishi Outlander840.3%new128740.2%8930.2%120
103Hyundai Bayon830.3%– 6.7%217140.0%3200.1%195
104Audi A6810.3%+ 11.0%158450.1%5310.1%161
105Renault Scenic E-Tech800.3%– 11.1%166991.4%3,0370.8%38
106Mini Countryman790.3%– 22.5%542480.5%1,6800.4%74
107Peugeot 408780.3%+ 77.3%157450.1%5920.2%152
108Skoda Karoq780.3%– 2.5%183270.1%5100.1%166
109Mazda 3760.3%+ 46.2%116870.2%6060.2%151
110Mercedes GLE-Class760.3%– 11.6%204190.0%5530.1%157
111Porsche Macan760.3%– 59.1%168370.1%9840.3%113
112Mercedes A-Class740.3%– 8.6%119860.2%1,3080.3%95
113Seat Ateca730.3%+ 97.3%172330.1%4040.1%179
114Toyota Corolla700.2%– 21.3%118860.2%1,4630.4%87
115Suzuki SX4 S-Cross690.2%– 52.1%209170.0%7960.2%132
116Mitsubishi Grandis670.2%new145560.1%1010.0%255
117VW Passat670.2%– 27.2%135650.1%7330.2%141
118Fiat 500640.2%+ 6.7%184270.1%3140.1%196
119Fiat 600640.2%– 14.7%142580.1%7860.2%133
120Suzuki e-Vitara640.2%new–0–
121BMW 2-Series Gran Coupe630.2%– 3.1%203190.0%6300.2%145
122Fiat Grande Panda620.2%new1041070.2%8360.2%130
123Leapmotor B10620.2%new1061040.2%2520.1%206
124Renault 4620.2%new652140.4%7470.2%140
125BMW X5610.2%– 49.6%156450.1%1,3670.4%92
126Audi Q6 e-Tron600.2%– 80.5%264140.9%2,6790.7%39
127Ford Explorer EV590.2%– 76.5%244240.9%3,0950.8%36
128Mercedes EQA550.2%– 38.9%691990.4%1,4330.4%88
129Toyota RAV4550.2%+ 27.9%131690.1%1,5470.4%83
130Audi Q2540.2%– 55.0%224110.0%5900.2%153
131Skoda Scala540.2%– 42.6%197220.0%6490.2%144
132Cupra Formentor530.2%+ 23.3%129720.1%6060.2%150
133Mazda CX-60530.2%+ 165.0%138630.1%1,0750.3%105
134Omoda 5530.2%new214160.0%440.0%294
135Porsche 911530.2%– 15.9%26740.0%3470.1%192
136Renault Espace530.2%– 10.2%115880.2%8000.2%131
137Hyundai Ioniq 5520.2%– 34.2%821600.3%9990.3%112
138Lexus LBX520.2%– 50.0%187260.1%5110.1%165
139VW T-Cross520.2%– 65.6%148530.1%1,3070.3%96
140Audi A1510.2%– 45.7%223110.0%6130.2%148
141Kia EV9510.2%– 7.3%941310.3%7600.2%137
142Lynk & Co 08510.2%new227110.0%1960.1%222
143Dacia Duster480.2%– 59.3%871470.3%1,3050.3%97
144Opel Astra480.2%– 68.4%951280.3%1,7720.5%68
145Hyundai Santa Fe470.2%– 36.5%180290.1%4480.1%170
146Land Rover Defender470.2%– 59.1%182270.1%8520.2%127
147Lexus NX470.2%+ 38.2%205190.0%2860.1%200
148Xpeng G6460.2%– 22.0%402940.6%1,0340.3%108
149Mercedes EQB450.2%– 57.1%552380.5%1,7140.4%72
150Toyota Urban Cruiser450.2%new–0.0%00.0%–
151Range RoverΒ Β 440.2%– 40.5%216140.0%4120.1%175
152Audi Q8430.2%– 4.4%179290.1%5480.1%158
153Honda CivicΒ 430.2%+ 230.8%230100.0%1070.0%251
154Omoda 9430.2%new176300.1%840.0%265
155MG ZS420.1%+ 35.5%159430.1%7730.2%135
156DS No.8410.1%new196230.0%430.0%296
157Ford Tourneo/Transit Custom410.1%– 28.1%163390.1%6130.2%149
158Renault Megane E-Tech410.1%– 34.9%392940.6%1,5750.4%81
159Range Rover Evoque400.1%– 53.5%26640.0%4450.1%172
160MG 3390.1%– 2.5%911410.3%6260.2%146
161Zeekr 7X390.1%new592300.5%8830.2%122
162Cupra Born380.1%+ 11.8%462750.6%1,5040.4%85
163Leapmotor C10380.1%+ 850.0%139630.1%3690.1%186
164Mercedes Sprinter380.1%+ 72.7%210170.0%5880.2%154
165Mitsubishi ASX380.1%– 69.4%143570.1%1,0160.3%110
166Nissan Micra380.1%new201210.0%690.0%273
167Volvo ES90380.1%new193240.0%270.0%315
168Alfa Romeo JuniorΒ 370.1%– 48.6%110940.2%8450.2%128
169Leapmotor T03360.1%– 59.1%1051050.2%6670.2%143
170Mercedes Vito360.1%– 25.0%166380.1%4240.1%174
171Mitsubishi Colt360.1%– 79.8%154460.1%9690.2%115
172Zeekr X360.1%+ 2.9%192240.0%3400.1%194
173Mazda 6e350.1%new602300.5%5820.1%155
174BMW 4-Series340.1%– 54.7%25850.0%3500.1%191
175Citroen C4 X340.1%+ 580.0%26840.0%900.0%261
176Honda HR-V330.1%– 32.7%25060.0%2340.1%212
177Nissan Juke330.1%– 73.8%202190.0%1,0090.3%111
178Audi Q7320.1%+ 6.7%213170.0%2550.1%205
179BMW iX320.1%+ 220.0%144560.1%3550.1%190
180Honda CR-V320.1%+ 146.2%24570.0%2090.1%217
181Kia EV6310.1%– 49.2%751820.4%1,2240.3%99
182Polestar 2310.1%– 40.4%741890.4%1,6430.4%78
183Volvo EC40310.1%n/a761790.4%7850.2%134
184Cupra Leon300.1%– 37.5%151490.1%5670.1%156
185Dacia Spring300.1%– 48.3%781770.4%1,0320.3%109
186Honda Jazz290.1%– 34.1%208180.0%2760.1%202
187BMW IX2280.1%– 61.6%1071020.2%9140.2%119
188BYD Dolphin Surf280.1%new841560.3%3660.1%188
189Ford Capri280.1%+ 12.0%582310.5%9210.2%118
190Citroen Jumpy270.1%+ 237.5%25160.0%1970.1%221
191BMW 2-Series Tourer250.1%– 43.2%23290.0%4040.1%178
192Hyundai i20250.1%– 60.3%23190.0%7610.2%136
193Cupra Tavascan240.1%– 46.7%353600.7%1,4090.4%90
194Polestar 4240.1%– 57.1%572350.5%1,1740.3%102
195MG HS230.1%+ 53.3%194230.0%2910.1%198
196Opel Vivaro230.1%+ 76.9%185270.1%1920.0%224
197BYD Atto 2210.1%new218140.0%1660.0%230
198Lynk & Co 02210.1%+ 133.3%127750.2%3670.1%187
199Kia Sorento200.1%– 25.9%226110.0%3600.1%189
200Lexus RZ200.1%+ 66.7%24670.0%1380.0%240
201Mercedes CLE-Class200.1%+ 17.6%27730.0%1460.0%237
202Porsche Panamera200.1%– 48.7%27530.0%2090.1%218
203BYD Seal190.1%– 61.2%160420.1%3840.1%184
204Mazda CX-80190.1%– 54.8%23390.0%2490.1%208
205Mercedes B-Class190.1%+ 72.7%228100.0%3960.1%182
206Porsche Taycan190.1%– 38.7%25360.0%1320.0%243
207Kia PV5180.1%new177300.1%30309
208Lexus RX180.1%+ 125.0%27930.0%1040.0%252
209BMW X2170.1%– 32.0%25950.0%1980.1%220
210Jaecoo 5170.1%new219140.0%160.0%334
211Renault RafaleΒ 170.1%– 52.8%152490.1%4110.1%176
212BYD Sealion 7160.1%+ 220.0%150510.1%2890.1%199
213DS No.4160.1%new207190.0%550.0%283
214Mercedes EQE160.1%+ 14.3%220130.0%2350.1%211
215Mercedes G-Class160.1%– 59.0%27630.0%1710.0%229
216MG S5160.1%new149530.1%1950.1%223
217VW Touareg160.1%+ 45.5%23490.0%1590.0%232
218Alpine A290150.1%+ 200.0%169370.1%2800.1%201
219Bentley Continental150.1%– 44.4%–00.0%1370.0%241
220Lancia Ypsilon150.1%– 50.0%188260.1%1640.0%231
221Nissan X-Trail150.1%– 40.0%206190.0%1860.0%227
222Alfa Romeo Tonale140.0%+ 40.0%221120.0%1510.0%235
223BMW 7-Series140.0%+ 250.0%28820.0%1160.0%247
224BMW iX3140.0%– 78.1%30410.0%2120.1%216
225Hyundai Ioniq 9140.0%new174320.1%1130.0%249
226Mercedes GLB140.0%+ 7.7%24280.0%1190.0%246
227Nio Firefly140.0%new200220.0%540.0%284
228Dongfeng Box130.0%– 92.1%211170.0%5420.1%160
229Volvo V90130.0%+ 62.5%24080.0%4020.1%180
230VW Transporter130.0%n/a26550.0%140.0%347
231Ford Mustang Mach-E120.0%– 71.4%124770.2%5310.1%162
232Lexus UX120.0%– 33.3%25560.0%1010.0%254
233Smart #5120.0%new130710.1%2010.1%219
234Zeekr 001120.0%– 14.3%109970.2%4100.1%177
235Hyundai Ioniq 6110.0%+ 83.3%181290.1%1760.0%228
236Mercedes EQE SUV110.0%– 82.5%198220.0%2610.1%204
237Nissan Ariya110.0%– 75.6%225110.0%4320.1%173
238VW Caddy110.0%n/a117870.2%5200.1%164
239VW Multivan110.0%+ 1000.0%1011090.2%5220.1%163
240DS 7 Crossback100.0%+ 100.0%30310.0%2260.1%213
241MG S6100.0%new–0–
242Mitsubishi Eclipse Cross100.0%– 88.6%212170.0%2710.1%203
243Range Rover Velar100.0%– 63.0%26050.0%1510.0%236
244BMW i790.0%– 18.2%26940.0%680.0%274
245BYD Seal 690.0%new164390.1%840.0%264
246DFSK E590.0%new23790.0%680.0%276
247Jeep Wrangler90.0%+ 12.5%25660.0%980.0%258
248Smart #390.0%– 71.9%170370.1%2400.1%210
249Ssangyong/KGM Torres90.0%– 25.0%23690.0%700.0%272
250BMW 2-Series80.0%– 55.6%30610.0%950.0%260
251BMW Z480.0%– 27.3%28130.0%750.0%269
252Kia Xceed80.0%– 20.0%26150.0%990.0%257
253Lamborghini Urus80.0%+ 166.7%–00.0%830.0%266
254Land Rover Discovery Sport80.0%– 85.7%27430.0%2240.1%214
255Lexus ES80.0%+ 60.0%24480.0%520.0%287
256Xpeng G980.0%– 71.4%155460.1%3410.1%193
257Mazda MX-570.0%– 12.5%24380.0%810.0%267
258Smart #170.0%– 74.1%195230.0%2190.1%215
259Tesla Model 370.0%– 98.4%128201.7%5,8291.5%8
260Volvo EX9070.0%– 82.9%133660.1%9690.2%116
261Abarth 60060.0%new27040.0%380.0%297
262Bentley Bentayga60.0%+ 200.0%31410.0%210.0%323
263Mercedes EQS60.0%– 14.3%24770.0%970.0%259
264Mercedes EQV60.0%– 66.7%26250.0%740.0%270
265Polestar 360.0%– 33.3%191250.1%1580.0%234
266Toyota Prius60.0%– 45.5%–00.0%640.0%277
267BMW X650.0%+ 25.0%30810.0%340.0%304
268BMW X750.0%– 50.0%30710.0%450.0%292
269BYD Atto 350.0%– 88.9%165380.1%4910.1%168
270Citroen C5 X50.0%– 16.7%29120.0%680.0%275
271Honda ZR-V50.0%– 58.3%28230.0%630.0%279
272Ssangyong/KGM Actyon50.0%new32610.0%20.0%401
273Voyah Courage50.0%new25760.0%150.0%341
274VW California50.0%+ 150.0%215150.0%1870.0%226
275VW ID.Buzz50.0%– 73.7%931350.3%5450.1%159
276Audi e-Tron GT40.0%– 20.0%24870.0%580.0%281
277Ferrari 12Cilindri40.0%+ 300.0%32110.0%120.0%349
278Hyundai i3040.0%– 73.3%29020.0%1000.0%256
279Mercedes GLS-Class40.0%– 20.0%31610.0%180.0%329
280Mercedes S-Class40.0%– 71.4%28920.0%1100.0%250
281Tesla Model X40.0%– 50.0%24970.0%480.0%290
282VW ID.540.0%– 88.2%23590.0%1020.0%253
283BMW 8-Series30.0%– 70.0%31010.0%310.0%307
284BYD Dolphin30.0%– 90.9%28720.0%1260.0%244
285Ferrari Purosangue30.0%+ 200.0%–00.0%140.0%343
286Ferrari Roma30.0%+ 50.0%–00.0%140.0%344
287Ford Transit Tourneo30.0%– 70.0%29720.0%180.0%328
288MG Cyberster30.0%+ 0.0%29520.0%450.0%293
289NIO EL830.0%+ 0.0%–00.0%140.0%345
290Opel Combo30.0%– 40.0%30910.0%320.0%306
291Peugeot Expert30.0%– 66.7%27830.0%1320.0%242
292Tesla Model S30.0%– 25.0%26350.0%360.0%303
293Voyah Free30.0%– 75.0%27240.0%330.0%305
294Abarth 50020.0%+ 0.0%29620.0%430.0%295
295Aston Martin DB1220.0%+ 100.0%–00.0%90.0%355
296Bentley Flying Spur20.0%– 50.0%31110.0%270.0%313
297BMW X420.0%– 60.0%–00.0%260.0%316
298Ford Focus20.0%– 99.2%1031070.2%1,7650.5%69
299Lotus Eletre20.0%– 33.3%31210.0%270.0%314
300Lotus Emeya20.0%– 75.0%30020.0%150.0%339
301Mazda MX-3020.0%– 87.5%25460.0%1200.0%245
302Mercedes EQS SUV20.0%– 77.8%28030.0%770.0%268
303Aston Martin DBX10.0%+ 0.0%–00.0%30.0%377
304Aston Martin Vanquish10.0%+ 0.0%–00.0%80.0%357
305Aston Martin Vantage10.0%– 50.0%–00.0%50.0%363
306BMW XM10.0%– 97.7%25260.0%1880.0%225
307Citroen Berlingo10.0%+ 0.0%–0.0%90.0%356
308DS 3 Crossback10.0%– 75.0%23990.0%520.0%286
309Ferrari 29610.0%– 66.7%29420.0%460.0%291
310Ferrari SF9010.0%– 66.7%28530.0%290.0%310
311Fiat Ducato10.0%+ 0.0%–00.0%40.0%367
312Fiat Scudo10.0%– 90.9%–00.0%240.0%320
313Fisker Ocean10.0%n/a–00.0%20.0%389
314Ford Tourneo/Transit Connect10.0%n/a31310.0%240.0%321
315Lamborghini Revuelto10.0%– 66.7%–00.0%160.0%335
316Lucid GravityΒ 10.0%new30120.0%30.0%381
317Mercedes EQC10.0%n/a–00.0%00.0%–
318Mercedes SL-Class10.0%+ 0.0%–00.0%210.0%324
319Peugeot 50810.0%– 85.7%28330.0%530.0%285
320Peugeot Boxer10.0%n/a–00.0%00.0%–
321Peugeot Rifter10.0%– 50.0%31710.0%180.0%331
322Porsche 718 Cayman10.0%– 85.7%31810.0%160.0%336
323Rolls Royce Cullinan10.0%+ 0.0%–00.0%30.0%383
324Rolls-Royce Ghost10.0%n/a–00.0%30.0%384
325Subaru Crosstrek10.0%– 75.0%–00.0%20.0%402
326Subaru Forester10.0%– 88.9%–00.0%230.0%322
327Subaru Outback10.0%– 50.0%–00.0%70.0%362
328Suzuki Swace10.0%– 90.9%29220.0%580.0%282
329Toyota Land Cruiser10.0%– 50.0%32410.0%40.0%376
330Toyota Proace10.0%– 66.7%23890.0%590.0%280
331VW Crafter10.0%+ 0.0%199220.0%740.0%271

Source: BOVAG

Yesterday β€” 9 February 2026Main stream

Czechia January 2026: Skoda reaches highest share in two years

9 February 2026 at 07:09

The Skoda Octavia reaches 9.4% share in January.

It’s a difficult start of the year for new car sales in Czechia at -6.7% year-on-year in January to 18,043 units. Local behemoth Skoda (+1.1%) goes against the grain to reach a stratospheric 39.5% share, its highest since January 2024 (42.3%). Volkswagen (-0.5%) is stable and climbs two spots on December to #4 with 8.2% share. Toyota (-12.9%), Hyundai (-55%) and Kia (-21.9%) all crater below. Cupra (+59.8%) is inside the Top 10 for the second time in the past 5 months, with Volvo (+19%) and Ford (+3.9%) also posting notable gains.

Model-wise, the Skoda Octavia (+2.5%) progresses to 9.4% share, its highest since May 2024. The Skoda Kodiaq (+16.4%) is up to #2, the nameplate’s highest ever ranking, last reached one year ago in January 2025. Skoda places seven models in the Top 7 this month (the 8th time it does so), with the Scala (+4%), Kamiq (-11.7%), Karoq (-6%), Fabia (-12%) and Superb (+14.7%) in tow. The best of the rest is the Toyota Corolla (+49.9%) ranking at #8.

Previous post: Czechia 2025: Skoda Octavia and Kamiq dominate strong market (+7.4%)

One year ago: Czechia January 2025: Market off -5%, Skoda Elroq lands

Full January 2026 Top 69 All brands and Top 326 All models below.
Czechia January 2026 – brands:

PosBrandJan-26%/25Dec
1Skoda7,12939.5%+ 1.1%1
2Volkswagen1,4848.2%– 0.5%4
3Toyota1,1926.6%– 12.9%2
4Hyundai7864.4%– 55.0%3
5Kia7564.2%– 21.9%9
6Mercedes6543.6%– 4.7%7
7Ford6363.5%+ 3.9%11
8Dacia5893.3%– 3.3%5
9Volvo4642.6%+ 19.0%13
10Cupra4062.3%+ 59.8%15
11BMW3852.1%– 14.6%12
12Audi3812.1%– 20.1%14
13CitroenΒ 3091.7%+ 56.9%16
14Peugeot2581.4%– 25.9%8
15Renault2541.4%– 41.2%6
16Suzuki2361.3%+ 23.6%18
17Opel2351.3%+ 25.0%10
18MG1710.9%– 51.1%17
19Seat1640.9%+ 127.8%30
20Nissan1440.8%+ 23.1%19
21Lexus1360.8%– 23.2%22
22Mazda1160.6%– 15.3%23
23Tesla1020.6%– 12.1%20
24Land Rover950.5%– 22.1%34
25KGM900.5%new24
26Omoda880.5%new27
27Honda790.4%– 21.0%25
28Jaecoo690.4%new21
29Porsche630.3%+ 5.0%35
30Fiat580.3%+ 93.3%31
31Subaru580.3%– 22.7%29
32Chery470.3%new33
33BAIC400.2%new26
34Jeep270.1%+ 28.6%39
35BYD260.1%new28
36SsangYong260.1%– 86.6%32
37Mini190.1%– 45.7%43
38Lynk & Co180.1%new36
39Mitsubishi170.1%– 69.6%38
40Alfa Romeo150.1%– 66.7%37
41Dodge140.1%+ 133.3%46
42DS120.1%– 7.7%49
43Ferrari110.1%+ 10.0%48
44Leapmotor100.1%new40
45SWM80.0%+ 33.3% –
46Xpeng80.0%+ 700.0%57
47Rolls Royce70.0%n/a –
48Voyah70.0%new45
49Forthing60.0%– 14.3%42
50Aston Martin40.0%+ 300.0%59
51Chevrolet40.0%+ 100.0%60
52Ineos40.0%+ 0.0%65
53Joyear40.0%– 33.3%44
54JAC40.0%new –
55Alpine30.0%+ 50.0%55
56Cadillac30.0%n/a52
57Dongfeng30.0%– 76.9%41
58Maserati30.0%+ 200.0%61
59Alpina20.0%– 33.3%54
60DR20.0%+ 100.0%58
61Lamborghini20.0%– 33.3%50
62Sportequipe20.0%new66
63Bentley10.0%– 66.7%51
64EvoΒ 10.0%new47
65FAW10.0%new63
66GMC10.0%n/a –
67Lada10.0%n/a62
68Li AutoΒ 10.0%new –
69Morgan10.0%n/a –

Czechia January 2026 – models:

PosModelJan-26%/24Dec
1Skoda Octavia1,6919.4%+ 2.5%1
2Skoda Kodiaq11926.6%+ 16.4%3
3Skoda Scala9665.4%+ 4.0%4
4Skoda Kamiq8274.6%– 11.7%8
5Skoda Karoq7824.3%– 6.0%7
6Skoda Fabia7544.2%– 12.0%5
7Skoda Superb5633.1%+ 14.7%10
8Toyota Corolla5593.1%+ 49.9%6
9Hyundai Tucson3271.8%– 33.8%15
10Kia Ceed2291.3%– 58.1%19
11Ford Transit/Tourneo Custom2231.2%+ 77.0%77
12Dacia Duster2001.1%– 25.4%14
13Hyundai i301981.1%– 74.6%2
14Dacia Bigster1911.1%new12
15VW Tiguan1831.0%– 24.7%37
16Cupra Ateca1781.0%+ 79.8%50
17VW Caddy1741.0%+ 47.5%26
18Skoda Enyaq1721.0%– 2.8%20
19Skoda Elroq1600.9%+ 7.4%21
20Toyota Yaris Cross1530.8%+ 26.4%31
21Kia Sportage1520.8%– 16.0%27
22VW Touran1450.8%+ 40.8%61
23Kia Stonic1370.8%+ 47.3%59
24Audi Q71310.7%+ 151.9%38
25VW Golf1310.7%– 73.2%29
26Ford Kuga1300.7%– 24.0%25
27Volvo XC901300.7%+ 0.0%47
28Volvo XC401280.7%+ 141.5%57
29VW Tayron1250.7%new32
30VW Passat1220.7%– 6.9%84
31Dacia Sandero1180.7%– 18.1%23
32Suzuki S-Cross1110.6%+ 32.1%43
33Ford Tourneo Courier1100.6%+ 323.1%161
34Kia Xceed1080.6%+ 125.0%86
35Volvo XC601060.6%+ 17.8%56
36Seat Leon1050.6%+ 162.5%112
37Nissan Qashqai1030.6%+ 24.1%30
38Cupra Formentor1000.6%+ 38.9%45
39Toyota Proace City970.5%– 43.6%53
40Suzuki Vitara930.5%+ 50.0%64
41VW T-Roc910.5%+ 203.3%125
42Citroen C3 Aircross890.5%+ 2125.0%116
43VW Touareg890.5%+ 111.9%54
44Mercedes GLE860.5%+ 3.6%34
45VW Multivan860.5%– 26.5%60
46Tesla Model Y850.5%+ 63.5%35
47Mercedes V Class830.5%– 29.7%51
48VW Caravelle830.5%n/a113
49MG ZS810.4%– 71.7%28
50Toyota Aygo X790.4%+ 83.7%41
51VW T-Cross780.4%+ 100.0%70
52Dacia Jogger760.4%– 55.8%24
53Hyundai Kona760.4%– 16.5%55
54Toyota RAV4760.4%– 71.2%9
55Hyundai i20750.4%– 48.3%18
56VW Taigo750.4%+ 188.5%52
57Mercedes GLC730.4%– 42.1%63
58Opel Mokka730.4%+ 46.0%39
59Cupra Leon720.4%+ 12.5%66
60SsangYong/KGM Korando710.4%– 46.2%44
61Toyota C-HR710.4%– 48.2%11
62Audi Q5700.4%+ 6.1%117
63Ford Puma700.4%– 61.1%74
64MG HS670.4%+ 123.3%81
65BMW X5620.3%+ 6.9%78
66Jaecoo 7620.3%new22
67Citroen C3600.3%– 14.3%80
68Audi Q8570.3%– 23.0%102
69Opel Frontera570.3%new46
70Citroen C5 Aircross560.3%+ 154.5%174
71Mercedes GLS560.3%+ 36.6%91
72Cupra Terramar540.3%+ 184.2%100
73BMW 5 Series530.3%+ 8.2%90
74Volvo V60530.3%– 3.6%87
75Renault Austral520.3%+ 205.9%82
76Citroen Berlingo510.3%+ 4.1%79
77Omoda 5510.3%new69
78Peugeot 208500.3%– 19.4%48
79Toyota Yaris500.3%– 21.9%96
80BMW X1480.3%– 15.8%75
81Peugeot 5008480.3%+ 6.7%104
82Mazda CX-30460.3%+ 9.5%89
83Mercedes GLB460.3%+ 53.3%105
84Mercedes CLA450.2%+ 150.0%88
85Ford Tourneo Connect430.2%+ 87.0%200
86Mercedes Vito430.2%+ 48.3%92
87BMW X3420.2%– 32.3%98
88Audi Q3410.2%– 60.2%94
89Renault Trafic410.2%+ 720.0%73
90Kia K4400.2%new –
91Lexus NX400.2%– 32.2%101
92Land Rover Defender390.2%+ 34.5%162
93Peugeot Rifter380.2%+ 100.0%40
94Omoda 9370.2%new123
95Hyundai Bayon360.2%– 64.4%65
96Lexus RX360.2%+ 0.0%110
97Peugeot 2008350.2%– 56.8%13
98Renault ClioΒ Β 350.2%– 71.1%17
99Audi A6340.2%– 33.3%62
100Peugeot 308340.2%– 34.6%124
101Peugeot 3008330.2%– 44.1%135
102Nissan X-Trail320.2%+ 68.4%76
103Suzuki Swift320.2%– 23.8%95
104Toyota Proace320.2%+ 113.3%16
105BMW X7310.2%+ 93.8%155
106Hyundai Santa Fe310.2%– 6.1%106
107Renault Captur310.2%– 75.6%33
108Mercedes GLA300.2%+ 20.0%146
109Opel Combo300.2%– 37.5%71
110Renault Symbioz300.2%– 51.6%36
111Subaru Outback300.2%+ 3.4%97
112Volvo EX30300.2%+ 7.1%111
113Honda CR-V290.2%– 43.1%107
114Citroen Spacetourer270.1%+ 80.0%139
115Seat Arona270.1%+ 58.8%163
116Toyota Camry270.1%– 38.6%103
117Audi A5260.1%+ 30.0%192
118BMW 3 Series260.1%– 46.9%136
119Mercedes A Class260.1%+ 100.0%185
120Mercedes EQA260.1%+ 188.9%197
121Citroen C4250.1%– 19.4%72
122Honda HR-V250.1%+ 38.9%83
123Mercedes G Class250.1%– 19.4%122
124VW Polo240.1%+ 20.0%58
125Fiat Tipo230.1%n/a273
126Lexus LBX230.1%– 47.7%128
127Opel Corsa230.1%+ 109.1%127
128Toyota Land Cruiser230.1%– 65.7%121
129Lexus ES220.1%+ 37.5%114
130Mercedes E Class220.1%– 57.7%99
131Porsche Cayenne220.1%+ 37.5%156
132Range Rover Sport220.1%– 40.5%164
133BMW ix1210.1%+ 40.0%180
134Mazda3200.1%+ 17.6%129
135Opel AstraΒ Β 200.1%– 13.0%67
136Renault Kangoo200.1%– 52.4%126
137SsangYong/KGM Torres200.1%– 16.7%109
138BMW 4 Series180.1%+ 0.0%141
139Hyundai Inster180.1%+ 260.0%165
140Opel Grandland X180.1%– 14.3%130
141Subaru Crosstrek180.1%+ 125.0%186
142VW ID.4180.1%+ 260.0%194
143Baic X55170.1%new49
144BMW X6170.1%+ 0.0%134
145Kia Sorento170.1%– 19.0%142
146Mazda6160.1%+ 100.0%132
147Mercedes CLE160.1%+ 6.7%178
148Seat Ateca160.1%+ 14.3%232
149Seat Ibiza160.1%+ 1500.0%160
150VW ID.7160.1%– 66.7%206
151BMW 2 Series150.1%– 21.1%157
152Kia Picanto150.1%– 6.3%187
153Mercedes C Class150.1%+ 0.0%152
154Porsche 911150.1%+ 15.4%188
155VW Transporter150.1%– 42.3%147
156Kia EV3140.1%– 63.2%191
157Kia EV5140.1%new322
158Kia PV5140.1%new212
159Mercedes AMG GT140.1%+ 1300.0%215
160Chery Tiggo 4130.1%new205
161Hyundai i10130.1%– 81.9%42
162Mazda CX-60130.1%+ 18.2%150
163Mitsubishi ASX130.1%– 53.6%172
164Toyota Prius130.1%+ 160.0%198
165VW ID. Buzz130.1%+ 44.4%231
166Audi A3120.1%– 45.5%176
167BMW X2120.1%– 7.7%166
168Fiat Panda120.1%+ 300.0%118
169Ford Focus120.1%– 78.2%108
170Honda ZR-V120.1%+ 9.1%151
171Mazda CX-80120.1%– 72.1%140
172Toyota bZ4X120.1%+ 140.0%230
173Baic X7110.1%new199
174Ford Explorer110.1%+ 10.0%138
175Ford Transit110.1%n/a –
176Jeep Avenger110.1%+ 57.1%175
177MG 3110.1%+ 0.0%145
178Mini Countryman110.1%– 50.0%220
179Peugeot Traveller110.1%+ 266.7%119
180Renault 5110.1%new181
181Fiat 600100.1%+ 42.9%196
182SsangYong Tivoli100.1%– 9.1%159
183Tesla Model 3100.1%– 82.8%85
184BYD Sealion 790.0%new154
185Chery Tiggo 790.0%new170
186Chery Tiggo 890.0%new171
187Honda Civic90.0%– 47.1%169
188Leapmotor B1090.0%new183
189Lynk Co 0190.0%n/a115
190Peugeot 40890.0%– 60.9%179
191Porsche Macan90.0%– 52.6%207
192Renault Arkana90.0%– 43.8%68
193Renault Rafale90.0%+ 0.0%158
194SsangYong Rexton90.0%– 66.7%137
195Fiat Doblo80.0%– 27.3%203
196Land Rover Discovery80.0%– 50.0% –
197Lynk & Co 0880.0%new –
198Mazda280.0%+ 14.3%223
199MG 480.0%– 50.0%144
200Range RoverΒ Β 80.0%– 50.0%233
201Range Rover Velar80.0%– 20.0%236
202Renault 480.0%new211
203Alfa Romeo Giulia70.0%+ 40.0%182
204BMW IX70.0%+ 133.3%265
205Ford Mustang70.0%+ 75.0%225
206Jaecoo 570.0%new195
207Jeep Wrangler70.0%+ 75.0%262
208Lexus UX70.0%– 56.3%201
209MiniΒ 70.0%– 22.2%202
210Range Rover Evoque70.0%– 30.0%237
211Subaru Forester70.0%– 75.9%167
212Volvo ES9070.0%new –
213BMW 1 Series60.0%– 50.0%133
214BMW Z460.0%+ 200.0%266
215Kia EV460.0%new149
216Mercedes EQE60.0%+ 0.0%204
217Mercedes S Class60.0%– 33.3%235
218Mercedes SL60.0%+ 500.0%278
219Mercedes Sprinter60.0%– 50.0%168
220Nissan Juke60.0%– 25.0%209
221Opel Zafira Life60.0%– 60.0%120
222Porsche Panamera60.0%+ 50.0%263
223Porsche Taycan60.0%+ 500.0%216
224Ssangyong/KGM Actyon60.0%n/a238
225VW ID.360.0%– 78.6%177
226BMW i450.0%– 44.4%208
227BYD Dolphin50.0%new219
228Byd Seal U DM-i50.0%new93
229Ford Capri50.0%– 16.7%148
230Kia EV650.0%+ 25.0%224
231Lexus LM50.0%+ 25.0%274
232Renault Espace50.0%+ 0.0%143
233VW California50.0%+ 0.0%210
234Alfa Romeo Stelvio40.0%– 80.0%189
235Aston Martin Vantage40.0%n/a –
236BMW 7 Series40.0%– 55.6%222
237Byd Atto 240.0%new190
238Dacia Spring40.0%– 84.0%131
239DS N440.0%new313
240Hyundai Ioniq 540.0%– 81.0%292
241Ineos Grenadier40.0%+ 0.0%298
242Mercedes EQB40.0%– 71.4%234
243Mercedes EQS40.0%+ 100.0%239
244SWM G0540.0%new –
245Volvo EX4040.0%– 42.9%296
246Xpeng G940.0%new –
247Alfa Romeo Tonale30.0%– 84.2%254
248Audi Q630.0%– 25.0%214
249DS 7 Crossback30.0%– 70.0%260
250Ferrari 12Cilindri30.0%new –
251Ferrari Purosangue30.0%n/a304
252Fiat 50030.0%– 62.5% –
253Ford Mustang Mach-E30.0%– 40.0%227
254Honda Jazz30.0%+ 0.0%247
255Hyundai Ioniq 630.0%+ 50.0%229
256Jeep Compass30.0%+ 0.0% –
257Lexus RZ30.0%+ 200.0% –
258MG S530.0%new255
259Nissan Townstar30.0%– 50.0%213
260Opel Vivaro30.0%+ 0.0%241
261Renault Scenic30.0%– 72.7%153
262SWM G0330.0%new –
263Volvo EX9030.0%– 50.0%250
264Xpeng G630.0%new –
265Alpine A110Β 20.0%+ 0.0%306
266Audi A820.0%n/a256
267BMW 2 Series Active Tourer20.0%– 71.4%221
268BMW i520.0%– 85.7%249
269DS 420.0%– 33.3%279
270DS n820.0%new –
271Ferrari 29620.0%– 50.0%301
272Ferrari Roma20.0%+ 0.0%281
273Fiat Ulysse20.0%new289
274Hyundai Ioniq 920.0%new276
275Hyundai Staria20.0%– 33.3%252
276Jeep Grand Cherokee20.0%+ 100.0%302
277Kia Niro20.0%+ 0.0%251
278Kia Proceed20.0%– 77.8%246
279Lamborghini Temerario20.0%new –
280Land Rover Discovery Sport20.0%+ 0.0% –
281Maserati Grecale20.0%+ 100.0%310
282Mercedes B Class20.0%– 60.0%261
283Mercedes Citan20.0%– 90.0%248
284Mercedes EQV20.0%+ 0.0% –
285Mercedes T Class20.0%n/a275
286Mitsubishi Grandis20.0%new290
287Mitsubishi Outlander20.0%new193
288Porsche 71820.0%– 33.3%305
289Rolls Royce Cullinan20.0%n/a –
290Sportequipe X-K220.0%n/a –
291Subaru Impreza20.0%– 50.0%271
292Tesla Model S20.0%+ 100.0%283
293Tesla Model X20.0%– 60.0%243
294VW Crafter20.0%n/a –
295Alfa Romeo Junior10.0%+ 0.0%270
296Alpina 310.0%n/a312
297Alpina 410.0%+ 0.0%307
298Alpine A29010.0%new286
299Audi A110.0%+ 0.0%315
300Audi A710.0%– 91.7%245
301Audi Q410.0%– 66.7%269
302Baic X3510.0%new321
303BMW 8 Series10.0%– 50.0%300
304BMW i710.0%+ 0.0%311
305BMW iX310.0%n/a288
306BYD Seal10.0%new217
307BYD Seal 5 DM-i10.0%new258
308Dongfeng Box10.0%– 91.7%253
309Dr 5.010.0%new272
310Dr 6.010.0%+ 0.0% –
311DS 910.0%n/a –
312Evo 510.0%n/a287
313Ferrari SF90 Stradale10.0%n/a277
314Honda Prelude10.0%new –
315Kia EV910.0%– 83.3%299
316Leapmotor C1010.0%new228
317Lynk & Co 0210.0%new –
318Maserati Gran Cabrio10.0%n/a –
319Mercedes Purespeed10.0%new –
320MG Cyberster10.0%new –
321Mini Aceman10.0%– 66.7%303
322SWM G0110.0%new –
323Volvo C4010.0%n/a –
324Volvo EC4010.0%– 83.3% –
325Volvo V9010.0%– 92.3% –
326Xpeng P710.0%new –

Source: SDA CIA

Switzerland January 2026: BMW X1 secures first pole position

9 February 2026 at 06:36

The BMW X1 is the best-selling vehicle in Switzerland in January.

It’s a shy start of the year for the Swiss new car market at -5.1% year-on-year in January to 14,207 registrations. 4Γ—4 sales drop -6% to 7,124 and 50.8% share vs. 51.3% a year ago. Petrol sales sink -22.2% to 2,975 and 21.2% share vs. 25.8% last year while diesel is down -28.5% to 873 and 6.2% share vs. 8.3% in January 2025. In contrast HEVs are up 1.4% to 5,557 and 39.6% share vs. 37%, PHEVs soar 26.1% to 1,709 and 12.2% share vs. 9.2% but BEVs disappoint at +0.1% to 2,913 and 20.8% share vs. 19.7% a year ago.

Over in the brands ranking, BMW (-20.2%) snaps the lead despite a harsh year-on-year loss (the carmaker broke its share record a year ago). This is the first time since April 2025 that BMW is the best-selling brand in Switzerland. Volkswagen (-0.3%) is relegated to 2nd place 31 units below. Skoda (-5.4%) and Mercedes (-2.9%) follow with Toyota (+24.1%) excelling at #5. Below Audi (-14.4%), struggling, the rest of the Top 10 all register positive results. Volvo (+23.4%) is the most dynamic ahead of Kia (+9.9%), Dacia (+3.4%) and Renault (+0.4%). Further down, Citroen (+33.3%) stands out at #15 vs. #24 in December.

Model-wise, after the BMW X3 signed its first win a year ago, it’s now the turn of the BMW X1 (+17.7%) to do the same thing, even though it only holds 1.9% share as Switzerland is the most fragmented market in the world. The Skoda Kodiaq (-10.8%) is up 11 spots on December to #2 despite falling hard. The Toyota Yaris (+36.6%) is up 21 to #3, the BMW X3 (-27.2%) up 30 to #4 and the Renault Clio (+229.3%) up 78 to #5. Leader over the Full Year 2025, the VW Tiguan (-20.1%) is down to #6 for the month. Notice also the new Skoda Elroq ranking #10.

Previous post: Switzerland Full Year 2025: First win for the VW Tiguan

One year ago: Switzerland January 2025: BMW breaks share record, X3 signs first ever win

Full January 2026 Top 62 All brands and Top 355 All models below.

Switzerland January 2026 – brands:

PosBrandJan-26%/25Dec
1BMW1,3799.8%– 20.2%6
2Volkswagen1,3489.6%– 0.3%1
3Skoda1,2689.0%– 5.4%2
4Mercedes1,0697.6%– 2.9%3
5Toyota9857.0%+ 24.1%5
6Audi8956.4%– 14.4%4
7Volvo6434.6%+ 23.4%8
8Dacia5493.9%+ 3.4%11
9Renault5373.8%+ 0.4%12
10Kia5003.6%+ 9.9%15
11Porsche4032.9%– 13.9%27
12Hyundai3952.8%– 39.3%9
13Peugeot3712.6%– 21.4%19
14Ford3452.5%– 28.3%17
15Citroen2521.8%+ 33.3%24
16Seat2371.7%– 48.8%18
17Suzuki2281.6%+ 5.1%16
18Opel2251.6%+ 0.0%26
19Cupra2211.6%– 6.0%10
20MG1931.4%+ 77.1%13
21Mini1871.3%– 2.1%23
22Land Rover1731.2%+ 3.6%33
23Mazda1451.0%– 42.0%25
24BYD1441.0%+ 1957.1%30
25Nissan1441.0%+ 9.9%14
26Honda1381.0%+ 23.2%28
27Fiat1361.0%+ 70.0%20
28Leapmotor1280.9%+ 204.8%29
29Mitsubishi900.6%+ 23.3%22
30Tesla830.6%– 65.4%7
31Smart640.5%+ 8.5%35
32Polestar610.4%+ 24.5%34
33Jeep600.4%– 10.4%31
34Lexus560.4%+ 21.7%37
35Alfa Romeo540.4%– 19.4%21
36Zeekr420.3%new40
37Ferrari390.3%+ 25.8%39
38Subaru370.3%– 43.9%36
39DS230.2%– 8.0%45
40Xpeng210.1%new44
41KGM/SsangYong200.1%+ 0.0%42
42Lamborghini150.1%– 51.6%50
43Alpine140.1%– 22.2%41
44Bentley140.1%+ 75.0%48
45Maserati140.1%+ 133.3%43
46Genesis130.1%– 18.8%46
47Aston Martin120.1%– 29.4%51
48JAC80.1%+ 700.0%32
49Ineos70.0%n/a53
50BAIC60.0%new52
51BMW Alpina50.0%n/a58
52McLaren40.0%+ 0.0%55
53Voyah40.0%n/a56
54Man30.0%– 25.0%54
55Bugatti20.0%n/a –
56Lucid20.0%+ 100.0% –
57Rolls-Royce20.0%– 71.4%63
58Cadillac10.0%– 85.7%47
59Dongfeng10.0%n/a59
60Lotus10.0%– 80.0%49
61Rimac10.0%n/a –
62Chrysler10.0%n/a –

Switzerland January 2026 – models:

PosModelJan-26%/25Dec
1BMW X12661.9%+ 17.7%10
2Skoda Kodiaq2561.8%– 10.8%13
3Toyota Yaris2541.8%+ 36.6%24
4BMW X32511.8%– 27.2%34
5Renault Clio2471.8%+ 229.3%83
6VW Tiguan2181.6%– 20.1%2
7Mercedes GLC2161.5%– 18.8%6
8Audi Q32111.5%+ 15.9%7
9VW Golf2071.5%– 21.9%4
10Skoda Elroq1991.4%new3
11Volvo XC601931.4%+ 18.4%18
12Skoda Enyaq1891.3%+ 34.0%5
13Skoda Karoq1831.3%– 24.1%19
14Toyota Corolla1831.3%+ 76.0%15
15Dacia Sandero1721.2%– 26.5%27
16Skoda Fabia1641.2%– 33.6%22
17Volvo EX301641.2%+ 53.3%11
18Skoda Octavia1631.2%– 28.2%28
19Audi A31571.1%– 25.2%32
20Audi Q51451.0%+ 208.5%21
21BMW 2 Series1451.0%+ 36.8%81
22Toyota Yaris Cross1451.0%+ 5.1%33
23Dacia Duster1421.0%+ 9.2%40
24Dacia Bigster1371.0%new16
25Porsche 9111310.9%+ 23.6%132
26Peugeot 2081270.9%– 19.6%68
27BMW 1 Series1250.9%– 20.4%43
28Citroen C31210.9%+ 24.7%71
29VW T-Roc1210.9%– 1.6%94
30VW Touran1210.9%+ 175.0%60
31BMW 3 Series1190.8%– 21.7%65
32Suzuki Swift1180.8%+ 61.6%55
33Porsche Cayenne1170.8%– 5.6%101
34BMW X51160.8%– 14.7%49
35VW Tayron1150.8%new17
36Seat Leon1130.8%+ 46.8%53
37Mercedes A Class1110.8%– 3.5%9
38Mercedes GLA1100.8%+ 13.4%25
39Opel Corsa1040.7%– 9.6%140
40Mercedes GLE1030.7%+ 4.0%45
41Mercedes V Class1010.7%– 12.2%44
42Kia Sportage990.7%+ 2.1%48
43Mini Hatch (incl Cabrio, Clubman)950.7%– 13.6%66
44Cupra Terramar890.6%– 13.6%36
45VW Polo890.6%– 11.0%14
46Cupra Formentor880.6%+ 22.2%47
47Kia PV5870.6%new361
48Porsche Macan870.6%– 42.4%141
49Volvo XC40870.6%+ 7.4%77
50MG ZS840.6%+ 366.7%54
51Audi Q4810.6%– 16.5%29
52Toyota RAV4810.6%– 4.7%35
53Citroen C3 Aircross780.6%+ 3800.0%124
54Ford Puma780.6%– 36.1%126
55Fiat Panda770.5%+ 862.5%73
56Dacia Jogger760.5%– 27.6%107
57Audi A5750.5%– 3.8%42
58Hyundai Tucson750.5%– 58.3%51
59BMW 5 Series740.5%– 42.2%106
60Mercedes CLA740.5%+ 722.2%84
61Toyota Aygo730.5%+ 73.8%37
62Ford Custom720.5%– 4.0%100
63Volvo XC90720.5%– 7.7%64
64VW Caddy720.5%– 39.5%89
65BMW ix1700.5%– 47.4%52
66Hyundai Kona700.5%– 35.8%57
67Mini Countryman700.5%+ 37.3%114
68Toyota C-HR690.5%+ 81.6%96
69Audi A1670.5%– 33.7%74
70Peugeot 5008670.5%+ 272.2%145
71VW T6670.5%+ 131.0%109
72Seat Ibiza650.5%– 66.0%79
73Audi A6640.5%– 15.8%56
74Kia Stonic640.5%+ 100.0%163
75Range Rover Evoque640.5%+ 300.0%209
76Toyota bZ4X640.5%+ 56.1%30
77BYD Seal U630.4%new112
78Ford Kuga630.4%– 42.2%133
79Skoda Kamiq630.4%– 26.7%91
80Mercedes Vito620.4%+ 51.2%76
81Peugeot 3008620.4%– 35.4%142
82Tesla Model Y620.4%– 59.5%1
83Peugeot 2008610.4%– 38.4%158
84VW T7600.4%+ 33.3%58
85Renault 5590.4%– 46.8%61
86Mercedes E Class580.4%– 1.7%50
87Kia EV5570.4%new –
88Suzuki Vitara570.4%+ 7.5%26
89Mazda CX-30550.4%+ 10.0%108
90Volvo EX40550.4%+ 223.5%62
91Kia Ceed530.4%+ 89.3%184
92Smart #5530.4%new131
93Range Rover Sport520.4%– 20.0%159
94Kia EV3510.4%– 3.8%113
95Leapmotor C10510.4%+ 410.0%125
96Suzuki SX4 S-Cross500.4%+ 42.9%129
97VW Passat500.4%– 39.8%69
98Leapmotor B10480.3%new168
99Hyundai i10470.3%– 33.8%12
100Jeep Avenger460.3%+ 21.1%102
101Mercedes C Class460.3%– 34.3%78
102Nissan Qashqai460.3%+ 109.1%110
103Opel Frontera460.3%new87
104MG HS450.3%+ 66.7%31
105Volvo ES90450.3%new292
106Toyota Urban Cruiser430.3%new23
107Mitsubishi Outlander420.3%new136
108Mercedes EQA400.3%+ 17.6%82
109Fiat 500390.3%+ 25.8%98
110Hyundai Inster390.3%+ 680.0%95
111Renault Captur390.3%– 38.1%99
112Seat Ateca390.3%– 79.1%130
113VW ID.Buzz390.3%– 20.4%92
114Alfa Romeo Junior380.3%– 29.6%67
115BMW IX380.3%+ 52.0%146
116Porsche Taycan380.3%+ 26.7%262
117Hyundai Ioniq 5370.3%– 57.0%75
118VW ID.3370.3%– 51.3%41
119Audi Q2360.3%– 16.3%70
120BMW 4 Series360.3%– 12.2%178
121Honda CR-V360.3%+ 227.3%147
122Kia Picanto360.3%– 14.3%127
123Ford Focus350.2%– 50.0%183
124MG 3350.2%– 7.9%63
125Honda Jazz340.2%– 10.5%138
126VW Caravelle340.2%n/a59
127Ford Connect320.2%+ 23.1%153
128Hyundai i20320.2%– 51.5%90
129Mazda2320.2%– 47.5%139
130Nissan Micra320.2%new157
131Renault Rafale310.2%– 52.3%85
132Zeekr 7X310.2%new161
133BYD Sealion 7300.2%+ 2900.0%152
134Honda Civic300.2%+ 87.5%189
135Nissan X-Trail300.2%– 34.8%208
136Toyota Proace300.2%– 43.4%192
137VW T-Cross300.2%– 28.6%80
138BMW i4290.2%– 12.1%164
139Leapmotor T03290.2%– 9.4%86
140Renault Austral290.2%– 38.3%111
141Ford Explorer280.2%+ 21.7%162
142Polestar 4280.2%– 12.5%122
143Renault 4280.2%new88
144Renault Symbioz280.2%– 15.2%143
145Skoda Superb280.2%– 60.0%137
146VW Taigo280.2%+ 7.7%160
147Hyundai Santa Fe270.2%– 22.9%116
148Mercedes G Class270.2%+ 28.6%148
149Mercedes GLB270.2%– 22.9%128
150Porsche Panamera270.2%– 10.0%279
151VW ID.7270.2%– 22.9%104
152Peugeot 308260.2%– 67.9%260
153Audi Q6240.2%– 82.2%39
154Citroen C5 Aircross240.2%+ 41.2%187
155Cupra Tavascan240.2%– 33.3%20
156BMW X7230.2%– 11.5%134
157Honda HR-V230.2%– 42.5%171
158Skoda Scala230.2%– 45.2%144
159Dacia Spring220.2%– 64.5%121
160Land Rover Defender220.2%– 31.3%166
161Mazda3220.2%+ 266.7%202
162Mini Aceman220.2%– 26.7%154
163Peugeot Rifter220.2%+ 144.4%190
164Opel Astra210.1%– 27.6%238
165Opel Grandland X210.1%– 16.0%225
166Renault Espace210.1%– 16.0%123
167Subaru Crosstrek210.1%– 27.6%191
168Toyota Land Cruiser210.1%– 71.6%243
169Cupra Born200.1%– 16.7%38
170Mercedes CLE200.1%– 50.0%117
171Opel Mokka200.1%– 9.1%177
172Seat Arona200.1%+ 150.0%218
173Hyundai i30190.1%– 59.6%103
174Nissan Juke190.1%– 13.6%222
175Audi Q8180.1%– 47.1%97
176BMW X2180.1%– 67.3%200
177Lexus NX180.1%+ 100.0%175
178Polestar 3180.1%+ 350.0%204
179VW ID.4180.1%– 14.3%93
180BYD Dolphin170.1%new174
181Ferrari Purosangue170.1%+ 240.0%226
182MG 4170.1%+ 21.4%118
183Renault Kangoo170.1%– 41.4%195
184Tesla Model 3170.1%– 74.2%46
185BMW i5160.1%– 54.3%193
186Citroen C4Β Β 160.1%– 68.6%283
187Fiat 600160.1%– 52.9%115
188Land Rover Discovery Sport160.1%+ 45.5%247
189Renault Megane160.1%+ 0.0%150
190Renault Scenic160.1%– 67.3%186
191Toyota Prius160.1%+ 60.0%199
192Xpeng G6160.1%new205
193Hyundai Bayon150.1%– 31.8%272
194Lexus LBX150.1%– 21.1%231
195Lexus RZ150.1%+ 87.5% –
196Mercedes S Class150.1%+ 114.3%194
197Mitsubishi ASX150.1%– 11.8%203
198Polestar 2150.1%+ 15.4%167
199BMW XM140.1%– 46.2%249
200BYD Seal140.1%+ 366.7%236
201Kia Sorento140.1%– 77.8%172
202Audi Q7130.1%– 51.9%173
203Ford Courier130.1%– 38.1%188
204Kia Niro130.1%– 60.6%135
205Maserati Grecale130.1%n/a197
206Alfa Romeo Stelvio120.1%+ 50.0%120
207BMW X6120.1%– 40.0%201
208Honda ZR-V120.1%+ 300.0%179
209Hyundai Ioniq 9120.1%new253
210Hyundai Staria120.1%– 20.0%257
211Mazda6120.1%+ 500.0%149
212Mitsubishi Colt120.1%– 45.5%156
213Volvo EX90120.1%– 61.3%170
214Kia EV9110.1%– 54.2%213
215Mazda CX-80110.1%– 56.0%250
216Alpine A290100.1%+ 0.0%151
217Bentley Continental GT100.1%+ 150.0%266
218BYD Atto 2100.1%new267
219DS 7100.1%– 9.1%244
220Hyundai Ioniq 6100.1%– 33.3%303
221Mercedes Citan100.1%+ 150.0%345
222Subaru Outback100.1%+ 66.7%219
223Volvo V60100.1%– 61.5%211
224Kia Xceed90.1%+ 0.0%214
225Mercedes EQE90.1%– 43.8%206
226Mitsubishi Grandis90.1%new176
227VW Touareg90.1%– 18.2%196
228BMW ix280.1%– 85.5%182
229BMW Z480.1%+ 60.0%298
230BYD Seal 680.1%new239
231DS No880.1%new241
232Ferrari 12Cilidri80.1%+ 33.3%269
233Ford Mustang Mach-E80.1%– 46.7%215
234JAC E30X80.1%new72
235KGM Rexton80.1%+ 100.0%258
236Lamborghini Urus80.1%– 60.0%287
237Mazda CX-6080.1%– 60.0%198
238Mercedes GLS80.1%– 42.9%221
239Mitsubishi Space Star80.1%– 72.4%256
240Nissan Townstar80.1%+ 0.0%227
241Range RoverΒ Β 80.1%– 66.7%242
242Smart #380.1%– 75.0%223
243Citroen Berlingo70.0%+ 16.7%228
244Ferrari Roma70.0%+ 16.7%300
245Ford Mustang70.0%+ 16.7%360
246Genesis GV6070.0%– 12.5%284
247Ineos Grenadier70.0%n/a285
248Mercedes AMG GT70.0%– 41.7%237
249Mercedes B Class70.0%– 41.7%169
250MG S570.0%new207
251Opel Combo70.0%– 36.4%259
252Range Rover Velar70.0%– 50.0%217
253BMW X460.0%– 57.1%297
254Jeep Renegade60.0%– 33.3%229
255Lexus RX60.0%+ 50.0%293
256Peugeot Traveller60.0%– 33.3%261
257Renault Trafic60.0%+ 200.0%294
258Subaru Forester60.0%– 77.8%181
259Zeekr X60.0%new314
260BMW 7 Series50.0%+ 400.0%248
261Citroen Jumpy50.0%– 61.5%268
262DS 450.0%– 50.0%357
263KGM / SsangYong Actyon50.0%n/a277
264KGM Tivoli50.0%– 16.7%286
265Lamborghini Revuelto50.0%+ 25.0%340
266Mercedes EQB50.0%– 16.7%251
267Opel Zafira50.0%– 37.5%309
268Volvo EC4050.0%– 16.7%234
269Xpeng G950.0%new264
270Zeekr 00150.0%new281
271Aston Martin DBX40.0%– 20.0%315
272BAIC BJ3040.0%new –
273Land Rover Discovery40.0%– 20.0%341
274Mitsubishi Eclipse Cross40.0%– 20.0%105
275Toyota Supra40.0%+ 100.0%346
276Voyah Courage40.0%new328
277Alpina B3 Biturbo30.0%– 25.0%330
278Alpine A39030.0%new –
279Bentley Bentayga30.0%+ 50.0%274
280Ferrari 29630.0%– 50.0%252
281Ferrari SF9030.0%– 25.0%276
282Ford Capri30.0%– 62.5%220
283Genesis G8030.0%n/a339
284Genesis GV7030.0%– 57.1%246
285Honda Prelude30.0%new –
286Jeep Compass30.0%– 57.1%155
287Jeep Grand Cherokee30.0%– 57.1%212
288Kia EV430.0%new254
289Kia EV630.0%– 95.7%185
290Lucid Gravity30.0%new –
291Man TGE30.0%– 25.0%305
292Mazda MX-530.0%– 57.1%306
293Mercedes EQS30.0%+ 0.0%289
294MG IM630.0%new371
295Nissan Interstar30.0%new325
296Smart #130.0%– 88.9%233
297Suzuki Across30.0%+ 50.0%263
298Tesla Model S30.0%– 40.0%210
299Alfa Romeo Tonale20.0%– 50.0%119
300Aston Martin Valhalla20.0%new –
301Aston Martin Vanquish20.0%– 60.0% –
302Aston Martin Vantage20.0%– 60.0%316
303Audi A720.0%+ 100.0% –
304Audi e-tron GT20.0%+ 0.0%295
305Bugatti Mistral20.0%new –
306Fiat Pandina20.0%new320
307Ford Bronco20.0%– 60.0%245
308Ford Transit20.0%n/a271
309Jeep Wrangler20.0%– 66.7%216
310KGM Torres20.0%– 71.4%230
311Lamborghini Huracan20.0%– 71.4% –
312Lexus UX20.0%– 60.0%273
313Lucid Air20.0%+ 100.0% –
314McLaren 750S20.0%n/a344
315Mercedes AMG Pure Speed20.0%n/a –
316Mercedes EQV20.0%– 60.0%369
317Mercedes Sprinter20.0%– 84.6%232
318Mercedes T Class20.0%– 66.7%290
319Nissan Ariya20.0%– 92.6%8
320Porsche Cayman20.0%– 83.3%310
321Toyota Corolla Cross20.0%– 84.6%376
322Alfa Romeo Giulia10.0%+ 0.0%265
323Alpina B8 Biturbo10.0%n/a –
324Alpina XB710.0%n/a –
325Alpine A11010.0%– 87.5%282
326Aston Martin DB1210.0%+ 0.0%348
327Aston Martin Roadster V1210.0%n/a –
328BAIC X5510.0%new317
329BAIC X710.0%new296
330Bentley Flying Spur10.0%– 50.0%332
331BYD Atto 310.0%– 66.7%333
332BYD Tang10.0%new318
333Cadillac Lyriq10.0%– 85.7%240
334Chrysler Pacifica10.0%n/a –
335Citroen SpaceTourer10.0%– 66.7%319
336Dongfeng Mhero10.0%new –
337Ferrari 812 Superfast10.0%– 50.0%336
338Fiat Doblo10.0%n/a337
339Lotus Emira10.0%n/a278
340Maserati Granturismo10.0%+ 0.0%288
341Mazda CX-510.0%– 98.7% –
342Mazda MX-3010.0%+ 0.0% –
343McLaren Artura10.0%– 75.0%367
344McLaren GTS10.0%n/a –
345Mercedes AMG one10.0%n/a –
346Mercedes EQC10.0%n/a –
347MG Cyberster10.0%– 90.0%255
348MG IM510.0%new –
349Opel Vivaro10.0%– 93.3% –
350Porsche Boxster10.0%– 93.3%373
351Rimac Navera10.0%n/a –
352Rolls-Royce Ghost10.0%+ 0.0% –
353Rolls-Royce Spectre10.0%– 50.0% –
354Tesla Model X10.0%– 93.8%280
355VW Crafter10.0%n/a313

Source: Auto Suisse

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