Samsung reaches over 1 billion active devices worldwide
Samsung is one of the most popular smartphone brands in the world, and new reports clearly show why. According to a recent report, Samsung now has over 1 billion active devices. Active devices are phones that people are using every day, not just phones that were sold and left unused.
By the end of 2025, more than 1 billion Samsung smartphones were being used across the globe. This is a huge achievement and shows how much people trust Samsung. The brand offers phones in many price ranges. From budget phones to premium models, Samsung has something for everyone.
Samsung’s success also explains why its devices are often listed among the best Android phones. People continue using Samsung phones for a long time, which helps the brand maintain such a large number of active users.

Image via Counterpoint
Only Apple comes close to Samsung in terms of active devices. Apple isn’t far behind, and in fact, it’s the only brand with even more active phones than Samsung. Nearly one out of every four smartphones in the world is an iPhone. Apple also led the market in revenue and overall phone sales in late 2025.
After Samsung and Apple, the next most-used phone brand is Xiaomi, but it still has a long way to go to match the top two. Companies like Oppo and Vivo have millions of users. While other brands are growing, none come close to the number of active devices Samsung and Apple have.
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