Today, Sony posted its Q4 FY25 and full-year 2025 financial report, and in the earnings call, they also answered a question about the upcoming PS6 console. The executives admitted they haven't yet decided on the launch timing for the next-generation PlayStation due to ongoing memory shortages, which will be a critical factor in the decision. They expect memory prices to remain high even next year and are looking at "new business models and products" to handle the issue. It looks like the shocking rumor that Sony's PS6 might indeed be delayed to 2028 or even later may have some truth [β¦]
After months of speculation from former employees and suggestions from company executives, it is now official: the Nintendo Switch 2 price will increase worldwide starting this September in North America, Europe and Japan. The price of the Nintendo Online subscription is also increasing, although only for Japan and South Korea at this time. "Given that the impact of various changes in market conditions is expected to extend over the medium to long term, price revisions are planned outside Japan," the company wrote in a new letter posted on its official website. You can find the breakdown of the price increases [β¦]
As teased last week, CAPCOM has dropped the free Resident Evil Requiem mini-game this morning; it's called LEON MUST DIE FOREVER. This new game mode becomes available once players have completed the main story of Resident Evil Requiem, featuring the non-stop combat action that players have come to know and love from legendary agent Leon S. Kennedy. In LEON MUST DIE FOREVER, players must fight their way through areas previously visited during the campaign, defeating the final boss with stronger enemy variants, five increasingly difficult ranks, and a race against the clock. Defeating enemies fills Leon's enhancement gauge and unlocks [β¦]
AutoSmoke runs AI-powered smoke tests in a real browser to validate critical user flows. You write no scripts or selectors, and get results in under a minute with a step-by-step timeline, annotated screenshots, a session video, and a shareable link. Run it on every deploy or on a schedule, and get alerts via email, Slack, or webhook. Integrate with GitHub Actions to protect PRs and catch regressions before users do.
NEET2seat.com helps MBBS aspirants plan medical college counselling with free, data-backed tools. Use the rank and college predictors, cutoff analyzer, and college explorer to shortlist options. Build a preference list with the AI choice filler and get round-by-round freeze, float, or slide advice. It covers Maharashtra, Karnataka, and All India Quota using 3 years of official CET Cell, KEA, and MCC allotment records. Featured by NDTV Profit and Business Today.
Details have emerged about a new, unpatched local privilege escalation (LPE) vulnerability impacting the Linux kernel.
Dubbed Dirty Frag, it has been described as a successor to Copy Fail (CVE-2026-31431, CVSS score: 7.8), a recently disclosed LPE flaw impacting the Linux kernel that has since come under active exploitation in the wild. The vulnerability was reported to Linux kernel maintainers
All the ways to watch Giro d'Italia 2026 live streams online and from anywhere, including for FREE, as Jonas Vingegaard seeks to complete the Grand Tour set.
Groupetto is a privacy-first iPhone cycling app built for real-world group rides. It helps you stay connected to the people you actually ride with without a global social feed and with sharing thatβs always opt-in. With RideTogether, you earn points for rides and riding near others. Clubs provide a lightweight team layer to create or join a club, make each ride count toward your club score, and plan the next club ride with optional reminders. Groupetto works alongside bike computers, letting your iPhone stay in your pocket while adding motivation and team context.
Eighteen returning queens, three competitive brackets and a two-episode premiere. Here's how to watch RuPaul's Drag Race All Stars S11 online, including its release schedule and global streaming rollout.
It's no secret that Apple's $599 MacBook Neo has been a hit for general productivity workflows and as a Chromebook replacement, but in a recent financial results report, Tim Cook touched on just how unexpectedly high the Neo's demand was. The outgoing CEO on April 30 confirmed that Apple was supply-constrained on the MacBook Neo, explaining that "we under-called the level of enthusiasm that would be with it." In a recent report, industry analyst, Tim Culpan claimed that insider sources report that Apple has ordered a fresh production run on the A18 Pro SoC that powers the MacBook Neo from TSMC.
Crucially, getting TSMC to spin up a new production run of the A18 Pro may affect the pricing of the Neo, since its initial production run used rejected A18 Pro SoCsβwith a defective GPU coreβfrom the original iPhone 16 Pro smartphones, and a new run of SoCs would mean that Apple would be subject to the same memory supply constraints as the rest of the industry instead of using up old inventory that had already been paid for at a lower price. This news also comes after wild rumors of a potentially incoming MacBook Neo with an A19 Pro from the newer iPhone 17 Pro, replete with a potential 12 GB RAM upgrade. The fresh SoCs from TSMC, however, would allow Apple to reach its new 10 million unit production goal without changing anything about the hardware itself.
Right on schedule, as teased by Capcom in late April, the promised Resident Evil Requiem combat minigame DLC has officially arrived on PC, PlayStation 5, and Xbox series X|S. Leon Must Die Foreverβwhose name must be a reference to the flood of endless, bullet hell roguelites, like Death Must Die, that have recently popped up on Steamβfeatures fast-paced combat, as players step into Leon's shoes once again to take on hordes of undead to clear stages and take on the final boss. The minigame takes on a distinctly roguelite structure, with both permadeath and player upgrades in the form of enhancer abilities that are unlocked as you progress.
As alluded to previously, the minigame will unlock once players complete the main story quest, and it will rely on a high degree of replayability. Players will be able to select from a number of difficulty modes, and players will have a time limit to clear the levels and make it through the boss encounter. The update and the accompanying minigame are both free, and the update also adds fixes to gameplay bugs and implements Adaptive Triggers, vibration feedback, and motion sensing for the DualSense Wireless controller on Steam.
PromptBrake helps teams test AI APIs and chatbots before release. Point it at the exact endpoint your app usesβOpenAI, Claude, Gemini, or a custom AI APIβand run real-world attack scenarios for prompt injection, jailbreaks, data leakage, unsafe tool behavior, off-script chatbot responses, and output bypasses. Results are grouped into PASS/WARN/FAIL findings with triggering prompts, evidence, and remediation guidance so teams can quickly reproduce and fix issues before production. It also supports chatbot launch testing, replayable attack packs, baseline comparisons, targeted retests, and CI release gates to catch regressions before every release.
PaioClaw is a managed hosting solution for OpenClaw that removes complexity and high costs. It offers a secure, auto-updating, and highly optimized Personalised Clawspace for your AI agents.
It reduces token use by 50%, sets up in under 60 seconds, supports persona-based claws, includes a native Mac app and browser relay extension, and is built with security in mind. It also starts free.
Like many AI companies automating work that humans currently do, Basata will eventually face a harder question about where the line is between augmenting workers and displacing them. For now, the founders say the administrative staff they work with aren't worried about that; they're more worried about drowning.
A study published in the journal Science explains that while modern image generators are rapidly improving, the models behind them remain fundamentally ignorant of how light and geometry work in the real world. Measuring simple details like reflections or shadows can still give away a fake photo β that gap,...
PLAI MUSIC lets you upload music, reach real listeners, and earn from streams and tips. It has built-in creation tools, no middlemen, and real payouts from day one.
Discover a fresh way to meet people nearby who share your hobbies. Hobbimate connects you with like-minded hobby partners based on your interests, skill level, and personality, making it easy to turn shared passions into real-world hangouts. Whether your passion is running, tennis, basketball, padel, or trying something new, Hobbimate helps you find your perfect match. Choose to compete, train, or play for funβthe experience is yours.
Did we all just collectively hallucinate? Hacks season 5 episode 7 gave us the Ava-Deborah fan-fiction plot we've been dreaming about... but it's not exactly real.
Announced at BookCon 2026, Kobo has released some new limited-edition "collector" cases for its ereaders while we're still waiting for a new ereader from the Japanese-Canadian brand.
AI People Search lets you upload a face and instantly scan the public web for exact or highly similar images with clickable source links. Its deep-learning facial recognition analyzes billions of images across social media, news sites, and public records to return verifiable matches in seconds. The platform prioritizes privacy by processing images in real time and deleting uploads immediately. Use it to find people, verify identities, or trace images, with a freemium model that offers basic searches before upgrading for unlimited results.
calckit offers a collection of free, ad-free calculators for everyday math, personal finance, health, and conversions. Get clear answers fast for mortgages, loans, savings, ROI, taxes, BMI, calories, currency exchange, and unit conversions with no account required.
Built by Yaro Labs, calckit runs in your browser and provides precise results with helpful breakdowns so you can make decisions confidently.
Nomad Good's Universal Cable for Apple Watch is a single cable that can do multiple things, and for that reason, it's now a staple in my travel gear, even if it looks weird.
PlayStationβs Hyperpop DualSense Collection delivers bold RGB-inspired colors and glossy finishes that make these eye-catching controllers stand out despite their subtle gradient design approach.
The company is reportedly in talks to raise another $750 million at a pre-money valuation of more than $40 billion. It last raised in November at $32 billion.
The new features could be handy for customer service systems, but OpenAI says they have applications that work across a variety of other fields, including education and creator platforms.
Joel Kaplan, Metaβs chief of global affairs, said the initiatives were part of a broader push to help U.S. entrepreneurs use artificial intelligence tools.
TerraTech Legion fuses survivor-like bulletβheaven chaos with its signature Legoβstyle vehicle building, dropping players into arenas where they must scrap together everβevolving tech to survive an AIβcontrolled swarm. Available now on Xbox Game Pass and PC Game Pass.
New Zealand-based developer Grinding Gear Games announced today that Path of Exile 2: Return of the Ancients (version 0.5.0)Β launchesΒ May 29, 2026,Β and is effectively the final major early access content update before the game's full 1.0 release, still slated for this year. It's shaping up to be an absolutely massive patch withΒ over 50 hours of new endgame contentΒ spread across five new storylines, 15 new bosses (including 4 Pinnacle fights), 2 new Ascendancy classes, and a completely rebuilt Atlas with 300+ nodes. Two New Ascendancy Classes Return of the Ancients introduces the Spirit Walker and Martial Artist Ascendary classes to Path of [β¦]
Softdex is a directory that brings together the best software companies in Brazil. You can compare real reviews, portfolios, and specialties to choose the right partner for your project. The platform organizes providers by technology, segment, and expertise, with filters like Cloud, AI, Mobile, and more. Explore detailed pages of each company and register your software house to appear to qualified clients.
SellerForge.ai offers Amazon private label sellers tools that agencies typically charge $2Kβ$10K/month for, powered by AI at $99/month. Nine specialized modules cover listing audits, suspension POA drafting in under 60 seconds, ad analytics, inventory forecasting, promotional planning, and investor-grade report generation. Built by an experienced seller who managed 57 accounts and $60M+ in sales, SellerForge connects to Amazon's SP-API and learns your products, margins, and history to deliver smarter recommendations over time.
Staje makes evidence-led supplements for women whose symptoms the category has been politely ignoring. Clarity is our brain capsule for focus and memory, and Confidence is our appetite capsule for food noise. They use clinical doses, are stimulant-free, and formulated in France. Launched in April 2026. Includes a 90-day guarantee.
The cybercrime group ShinyHunters claimed to have hacked Instructure again, defacing the login pages of several Instructure customer schools with an extortion message.
Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics β a move aimed at deeper, more tailored campaign analysis.
Whatβs happening. According to Microsoftβs product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform.
This includes both all conversions and primary conversions, allowing marketers to align reporting more closely with their specific goals.
Why we care. Standard reporting often doesnβt reflect how businesses actually measure success. By expanding custom columns, Microsoft is enabling advertisers to create metrics that better reflect their own performance definitions β whether thatβs based on lead quality, revenue or blended conversion actions.
This is especially useful for advertisers managing multiple conversion types or complex funnels.
More control over performance metrics. Advertisers can now create custom columns using ratios and combinations of metrics that matter most to them β such as cost per qualified lead, blended CPA or conversion rate based on primary goals.
Revenue and ROAS calculations will also reflect the values set at the conversion goal level, giving more accurate insights tied to business outcomes.
Between the lines. This update signals a shift toward more flexible, advertiser-defined measurement β rather than relying solely on platform-standard metrics.
It also reflects ongoing demand for better reporting customisation as campaigns become more automated and complex.
What to watch:
How advertisers use custom metrics to guide optimisation decisions
Whether this leads to more consistent reporting across teams and stakeholders
If similar flexibility expands across other areas of the platform
A researcher found that Microsoft Edge is the only Chromium browser that loads all your saved passwords in plaintext in memory on startup. If that makes you nervous, a dedicated password manager is a safe and simple way to protect sensitive accounts.
We have uncovered a 25% discount for a high-end configuration of the Samsung Galaxy Book5 Pro 360 2-in-1 laptop. If you're a student or desk jockey looking for a laptop with strong performance rates, a detailed screen, and long battery life for work and art, then this bargain is for you.
Xbox Modeβs handling of dual monitor setups is raising concerns among PC gamers, with secondary displays left blank while the primary monitor runs the new console-style interface.
Corsair Gaming, Inc. (Nasdaq: CRSR) ("Corsair" or the "Company"), a leading global provider and innovator of high-performance products for gamers, streamers, content-creators, gaming PC builders, and sim racing enthusiasts, today announced financial results for the first quarter 2026, and guidance for the second quarter 2026.
First Quarter 2026 Select Financial Highlights (compared to first quarter 2025 unless otherwise stated)
Gross profit increased 13% YoY to $116.0 million, with growth driven by both segments, despite tariff-related headwinds in Gamer and Creator Peripherals.
Gross margin expanded 500 basis points YoY to 32.7%, reflecting continued shift toward higher-margin products and disciplined cost management.
Net income increased $23.4 million YoY.
Adjusted EBITDA increased 58% YoY to $35.8 million, above the high end of guidance, representing our second consecutive quarter of double-digit adjusted EBITDA margin.
GAAP diluted earnings per share increased 210% YoY to $0.11, while non-GAAP diluted earnings per share increased 145% YoY to $0.27.
Revenue of $354.5 million, above the midpoint of our guided range, reflecting strong growth in Gamer and Creator Peripherals, partially offset by softer demand in Gaming Components and Systems driven by ongoing semiconductor supply constraints and elevated pricing.
Cash and restricted cash increased sequentially by $20.9 million to $119.7 million, providing flexibility for continued investment and capital returns.
Approximately $5 million repurchased under our $50 million share repurchase program.
Apple's incoming CEO, John Ternus, is quite confident that his company's upcoming slate of new products - which include a camera-equipped AirPods Pro, an AI pendant, and a bevy of smart glasses - will "change the world," quite literally. Apple's planned slate of new products - which include a camera-equipped AirPods Pro - has received a particularly audacious endorsement from its incoming CEO, John Ternus We reported back in February that Apple has been working on a new camera-equipped AirPods Pro. Do note thatΒ Apple received a patentΒ back in July 2025 for leveraging cameras - akin to the Face ID's dot [β¦]
Samsung and SK hynix are using two different approaches to manufacture next generation DRAM memory chips, suggest industry insiders. The boom in demand for computing products ushered in by AI data center buildouts has strained the memory market led to a tightness in the markets for HBM, DRAM and other chips since all of these rely on the same raw materials for production. As part of its efforts to manufacture next generation chips, the sources suggest that Samsung is interested in using the gate-all-around FET (GAAFET) fabrication technology for its next generation DRAM chips. Samsung Seeking To Apply NAND Manufacturing [β¦]
Shortly after the debut of its Nacon Connect 2026 showcase where French publisher Nacon tried to put up a strong front amidst a major time of upheaval in its history, a new report points to more upheaval and, unfortunately, another studio closure. According to French outlet Origami, Nacon is preparing to shut down Cthulhu: The Cosmic Abyss and Vampire: The Masquerade - Swansong developer Big Bad Wolf as part of its attempt to survive its insolvency filing and that of Big Bad Wolf's parent company Cyanide, which itself is a subsidiary of Nacon. Of course, this is an unconfirmed report [β¦]
Shuuka is your official identity hub for the internet, not just a link-in-bio. It offers scam shield and community reports against fake accounts, a verified identity timeline, smart routes, and the ability to embed your full profile anywhere with a WordPress plugin. You get your own custom domain, multi-profile management, short and affiliate links, backup of all your social networks, and a marketplace to install or build your own themes and apps. One verified identity everywhere.
Razer used a decentralized GPU marketplace to generate thousands of AI images, achieving low costs and stable performance without cloud infrastructure.
The all-new Google Fitbit Air is now available to preorder, so you can find incredible deals on top-rated Fitbit activity and smartwatches, with prices starting at $79.95.
Elon Musk's legal effort to dismantle OpenAI may hinge on how its for-profit subsidiary enhances or detracts from the frontier lab's founding mission of ensuring that humanity benefits from artificial general intelligence.
Steam users will soon be able to reserve a Valve Steam Controller Valve has confirmed that it plans to open Steam Controller reservations tomorrow at 10 am pacific time (6 PM BST). When Valve launched its new controller on May 4th, it sold out quickly, and resellers tried to resell them at huge profits. To [β¦]
Microsoft seems to be teasing a new Xbox dashboard UI with less ads as it aims to address "a lot of fragmentation within the experience" across devices.
When Valve launched the Steam Controller, the new gaming peripheral expectedly sold out within the first day of sales. Valve then promised stock was coming soon, stating that the demand for the controller was unexpected. Now, the gaming giant has confirmed that changes are coming to the Steam Controller ordering process in order to mitigate the high demand and limited supply. Starting on May 8 at 10:00 Pacific time (17:00 UTC), Valve will allow users to place a reservation for the Steam Controller on the usual store page, which will allow prospective buyers to reserve a spot in the queue. When the controller is back in stock, Valve will automatically place orders for reservation holders in the order they placed their reservations, and buyers will have 72 hours from the time they receive that order email to finalize their purchase through Steam.
Notably, Valve is restricting reservations to one controller per account, and those who have already purchased a Steam Controller will not be able to place reservations until further notice. It's also worth pointing out that Valve has added additional account conditions in order to prevent scalping. Steam accounts seeking to place a reservation will need to be in good standing and have made a purchase before April 27, 2026. Valve also confirmed that the US, Canada, the UK, EU, and Australia will be getting Steam Controller restocks next weekβmeaning May 11.
Keychron has been busy updating its mechanical keyboard line-up over the last few months switching to hyperefficient firmware and its updated Silk POM mechanical switches. Now, the Keychron Q11 gets the same treatment, with the Q11 Ultra being a much bigger improvement over the original Q11 than the other keyboards Keychron has recently updated. The reason for this is that Keychron's only split keyboard was the Q11, with no Max or Pro variants to add wireless connectivity into the mix. This time, though Keychron has gone one step further with the Q11 Ultra, not only eliminating the USB-C cable to the PC, but also making the two halves of the split keyboard communicate wirelessly as well. Keychron claims that the dual batteries in the Q11 Ultra are capable of delivering 300 hours on a single charge, and the keyboard connects via Bluetooth, 2.4 GHz, or via the USB-C cable on the left half. With 2.4 GHz and the wired connection, the polling rate can go as high as 8 kHz, even though that's hardly necessary for a mechanical switch. The Q11 Ultra is available for $239.99 from Keychron's online store.
The Q11 Ultra is a 75% split keyboard, meaning the keyboard splits in half for ergonomic purposes, although it still maintains the row staggered layout, so it should feel familiar for most users coming from a regular mechanical gaming keyboard. Despite the 75% layout, the Q11 Ultra has an additional five-key macro column on the left edge of the left side of the keyboard, and there are two programmable knobsβone on each half of the keyboard. The keyboard cases are constructed from CNC aluminium with an integrated top plate, and the keyboard uses double-shot PBT keycaps in Keychron's KSA profile. The Q11 Ultra is only available in black with blue accent keycaps, and it seems to miss out on the decorative bottom panel found on the likes of the Keychron Q1 Ultra. It comes with a choice of Keychron Silk POM Red (linear), Brown (tactile), and Banana (sharp tactile) switches, but the PCB is hot-swap compatible, so you can bring your own switches and keycaps if you don't like the stock experience. The Q11 Ultra has south-facing per-key RGB backlighting, which, along with the layout, is fully programmable in Keychron Launcher.
The Pixel 11 lineup is expected to launch later this year with Googleβs Tensor G6, and if you thought that the company is shifting to an alternative like a flagship Snapdragon or MediaTek SoC to gain an upper hand against the competition, you assumed incorrectly. The Mountain View firm is sticking to its Tensor SoCs with the Pixel 12 family next year, with fresh details of the silicon showcased in the latest leak. Tensor G7 is being developed for Googleβs Pixel 12, with a new leak revealing its codename to be Lajolla or LaJolla From the looks of it, Google [β¦]
Today, French publisher Nacon finally hosted its Nacon Connect 2026 showcase event after it was postponed from its original date in March 2026. If you don't recall, it was postponed because Nacon filed for insolvency days after announcing the event, after its majority investor, Big Ben Interactive, failed to close its refinancing deal. Since then, Nacon has done its best to portray strength within its portfolio and for the future, claiming that "this is not the end," though that became increasingly difficult to believe as four of its subsidiary studios filed for insolvency, one of which shut down just last [β¦]
Amidst a period of upheaval for the publisher, Nacon debuted its Nacon Connect 2026 showcase today, which included reveals of previously released titles coming to new platforms, new accessories from Nacon, and the reveal of new games, including Werewolf: The Apocalypse - Rageborn. Developed by Nacon's Montreal-based studio, Crea-ture, the studio behind the skateboarding simulator Session, this top-down action adventure set to arrive sometime in 2027 sees players swap between three forms: human, wolf, and werewolf. Rageborn will feature what Crea-ture president and creative director Lous Lamarche describes as more of a "Metroidvania" structure with its approach, in part because [β¦]
AMD launches a new MI350P PCIe AI-accelerator card with half the cores and memory of its flagship Instinct MI355X GPU. The new card provides customers with a drop-in upgrade solution for existing air-cooled servers.
PokeDemo lets you turn your app into a clickable, self-hosted product demo in minutes. Record your app, turn it into a click-through demo, customize every step, and export a self-hosted HTML bundle you can use on landing pages, onboarding, docs, or share with prospects. You can edit the flow, add tooltips, adjust styling, and zoom to guide attention. There are no subscriptions: record and edit as much as you want, then pay only when you export.
CalBye is an AI-powered calorie and macro tracker that logs meals from a photo, barcode, text, or search and delivers personalized nutrition insights. It recognizes cuisines, estimates portions, and adjusts daily targets for fat loss, muscle gain, or maintenance. You can explore recipes by diet and calories, track water, fruit, and veggies, and stay motivated with clear guidance to build healthy habits.
Ivanti is warning that a new security flaw impacting Endpoint Manager Mobile (EPMM) has been explored in limited attacks in the wild.
The high-severity vulnerability, CVE-2026-6973 (CVSS score: 7.2), is a case of improper input validation affecting EPMM before versions 12.6.1.1, 12.7.0.1, and 12.8.0.1.
It allows "a remotely authenticated user with administrative access to achieve remote code
Cybersecurity researchers have disclosed details of a new credential theft framework dubbed PCPJack that targets exposed cloud infrastructure and ousts any artifacts linked to TeamPCP from the environments.
"The toolset harvests credentials from cloud, container, developer, productivity, and financial services, then exfiltrates the data through attacker-controlled infrastructure while attempting
Chinese scientists created light-driven micromotors that actively capture uranium from water, offering a new approach to resource extraction challenges.
Last week, we jumped two weeks forward after the Cleggs brutally kidnapped Andrea. There's still lots left unsaid, so when does Marshals: A Yellowstone Story episode 11 hit CBS and Paramount+?
Based on Whitney Wolfe Herd's past comments about Bumble's new direction, the company is expected to lean into AI -- Bumble is even working on an AI dating assistant called Bee, and the CEO has made many comments over the years about how AI will be "a supercharger to love and relationships."
Built on the back of the sizable and influential BookTok community -- creators who discuss and review books on TikTok -- the app offered readers a place to chronicle and rate their books, get recommendations, and even add photos of things like favorite quotes or memes, or share playlists that match the book's vibes.
An unknown group of hackers is breaking into systems previously breached by the cybercrime group TeamPCP. Once inside, the hackers immediately kick out TeamPCP and remove its hacking tools from the victimsβ systems.
Melinda Lewison's departure raises questions about Bezos' support and involvement with the startup at a time when the Amazon founder is now apparently focused on robotics at his new startup, Project Prometheus.
Microsoftβs newest Windows 11 performance should make the OS feel much snappier Microsoft is reportedly working on a new performance feature for Windows 11 that should dramatically speed up certain tasks. According to Windows Central, Microsoftβs new βLow Latency Profileβ (LLP) for Windows 11 will crank up CPU frequencies for short periods to make the [β¦]
Advertisers are starting to push back on gaps in AI Max capabilities β particularly around landing page control β as Google continues its shift away from legacy Dynamic Search Ads (DSA).
Whatβs happening. In a LinkedIn exchange, digital marketing expert Gabriele Benedetti raised concerns about AI Max lacking the same level of URL-based targeting controls that DSA campaigns offered.
His point: DSA allowed advertisers to structure campaigns around website architecture β using categories, URL paths and page rules to guide where traffic lands. That level of control, he argued, is not yet fully replicated in AI Max.
Why we care. For many advertisers β especially those managing large or structured websites β aligning campaign structure with site architecture is key to performance. Losing granular control over landing destinations could impact relevance, user experience and ultimately conversion rates.
This highlights a broader tension in Google Ads today: automation vs control.
Google responds. Google Ads Liaison, Ginny Marvin responded, clarifying that AI Max does support several URL-based controls, including:
URL rules and combinations
Page feeds with custom labels
URL inclusions at ad group level and exclusions at campaign level
However, she acknowledged that not all DSA targeting rules are currently supported β such as βpage containsβ conditions.
Between the lines. Google is not removing control entirely β but it is reshaping how that control works. Instead of granular rule-building, advertisers are being pushed toward structured inputs like page feeds and labels that AI can interpret.
Migration reality check. For advertisers moving from DSA to AI Max, existing URL rules will carry over β but with limitations. Unsupported rules will remain active as read-only, meaning theyβll continue to function but cannot be edited.
Thatβs a temporary bridge, not a long-term solution.
Whatβs next. Google says it plans to expand controls further, including bringing content and title-based exclusions to the account level later this year.
This would complement AI Maxβs existing βinventory-awareβ features, which already exclude out-of-stock items automatically.
Bottom line. AI Max is evolving, but itβs not yet a full replacement for DSA when it comes to granular control β and advertisers are making that clear.
Xboxβs latest achievement update is now rolling out to players, bringing refreshed unlock animations, customizable visuals, hidden games support, and improved profile tracking for completed games.
It's SchrΓΆdinger's Xbox. Simultaneously dead, and simultaneously feeling more alive than ever. Despite mainstream negative sentiment towards Xbox and Microsoft in general, I've never been happier to be a gamer in this ecosystem. On paper, everything is better than ever, but fears for Xbox's long term viability as an ecosystem are clouding everything.
NuPhy's Berry profile is a low-profile keycap profile that mimics the popular Cherry profile that has become popular with mechanical keyboard enthusiasts and gamers alike, and NuPhy has just announced a new keycap set in its Berry keycap line-up. The new Berry profile Alchemical Manual keycap set is the seventh official Berry profile to launch out of NuPhy (the others being Beat Boy, Godzilla, Trackday, Obivion, BoW/WoB, and Peach Blossom), and it's by far the set with the most unorthodox design. The Alchemical Manuscripts Berry profile keycap set is available on the NuPhy online store for $59.95 for the whole 124-key set, which is compatible with keyboards anywhere from 60% to 100%. The set doesn't include an ISO enter key, however, so those outside the US may want to double-check compatibility.
The keycaps themselves are made from PBT with dye-sublimated legends, meaning that the legend and keycap texture should last a good long while, and the aesthetics of the set are based on a handwritten font style, "inspired by classical alchemy, occult symbols, and ancient manuscript diagrams," with an off-white color for the majority of the keycaps and earthy green, red, blue, orange, and brown accent and modifier keycaps. The set also includes a handful of alternative colors for certain keycaps as well as keycaps with rounded bottom corners for keyboards like the Node series. The keycaps are low-profile with an MX stem, so they will be compatible with both Gateron and Kailh Choc V2 low-profile switch standards, as long as the key spacing follows the MX standard and not Choc spacing.
The South Korean technology giant said it will make every effort to minimize the impact for existing customers, and is reviewing its support infrastructure for business partners. The decision won't affect Samsung's other divisions in the region, meaning they will continue to sell products such as smartphones and tablets as...
Revealed during the Nacon Connect 2026 showcase event, Cyanide Studios' next game following Styx: Blades of Greed, which released earlier this year. This time, Cyanide is once again bringing a classic character back into the spotlight, but this character is much more well-known than a sneaking goblin. Dracula: The Disciple is Cyanide's next game, and it delivers its own take on the gothic story, as this first-person puzzle game sees you slowly turn into the famous creature of the night. You play as Γmile Valombres, a French archivist suffering from an incurable disease that he is desperate to rid himself [β¦]
Valve's launch of its new Steam Controller (2026) went great for the company, in the sense that Valve sold a lot of controllers. The entire run of stock that Valve had set aside for launch completely sold out within half an hour, and while many players were able to grab a controller, plenty more were unable to, unless they paid double the price for one on eBay, as scalpers quickly threw listings online with massively marked-up prices. Thankfully, Valve is looking to combat that outcome with some changes to its process. Beginning tomorrow on May 8, 2026, at 10am PT [β¦]
Cold Iron Studios released the first Aliens: Fireteam Elite game back in 2021 to a middling response. Most critics (Wccftech's Kai Tatsumoto included) agreed that it was an alright game overall but missed the mark in several ways. Three years later in July 2024, a major leak practically confirms that Cold Iron was getting another kick at the can with a sequel. Now, nearly two years after that, we finally get a look at Aliens: Fireteam Elite 2, and it'll be in players' hands sooner than later with its arrival set for Summer 2026. Announced with a brief post on [β¦]
Windows 11 will soon see boosted performance through a new feature that Microsoft is working on, called Low Latency Profile. Maxing Out CPU Clocks For Short Duration Could Help Speed Up Windows 11 Apps & UI Microsoft is actively working towards refining the user experience within its Windows 11 operating system. There have been talks about some major changes underway, which will help reduce bloat, cut back AI features, and also improve gaming performance. These changes are part of the "K2" project. While Microsoft hasn't shared any specific plans or timelines on when these improvements would roll out to end [β¦]
The Trump administration is in early discussions about an executive order that would create a government review process for AI models before public release.
Surveva is a community-driven polling platform where you vote on 10 strangers' questions and receive 10 real votes on yours. You could be in Berlin, helped by someone in Osaka or Casablanca through the power of reciprocity. When you vote, you instantly see demographic results enriched with content that turns a single spark of curiosity into a journey of learning and reflection. It offers a virtual sanctuary with a calm design, letting you explore polls on topics from philosophy to wellness to the economy.
Popsight is a desktop app for macOS and Windows that measures how ChatGPT, Claude, Gemini, and Perplexity mention your brand, showing statistically valid rates with confidence intervals. It runs locally, connects to your own provider APIs, and keeps prompts and keys on your machine.
Popsight also scans your site for AI-Engine/GEO readiness across more than 50 checkpoints, from robots.txt and consent walls to schema. It flags a TopFix with clear how-to-fix guidance and provides actionable insights like Quick Wins, Observed Actors, and citation health.
PanelQ lets you run live Q&A at any event. Attendees scan a QR code and submit questions from any deviceβno app or sign-up needed. AI auto-approves the best questions, which you display on the big screen in real time to keep discussions focused and lively.
Use it for conferences, town halls, lectures, and webinars alongside Zoom or Teams. It gives even shy participants an easy way to be heard while you stay in control of what appears on screen.
Hexclad Security builds and runs hardened infrastructure, managed Odoo, and AI governance so your business runs faster, safer, and on time. The team designs, deploys, and supports everything in-house. With HexHosting, you get Odoo 19 deployed on performance-tuned, hardened servers with monitoring, encrypted backups, and same-day support. Nexus Platform, now in beta, helps you govern AI agents with policy, monitoring, audit, and access controls in one place.
Google is dropping the back button trigger for AdSense vignette ads on June 15, 2026 due to the new Google search penalty for back button hijacking. Google wrote, βStarting June 15, 2026, the browser back button will no longer trigger a vignette ad.β
What is changing. Google explained that the back button trigger will no longer work after June 15th. The βchange will apply automatically for all publishers who have opted in to βAllow additional triggers for vignette adsβ and will take effect across all supported browsers (including Chrome, Edge, and Opera).β Google added.
A Google spokesperson told me these same updates will apply to Ad Manager as well.
Why the change. Google explained that the Google Search team βrecently introducedΒ a new policy against βback button hijackingβΒ β a practice where websites or scripts interfere with a userβs ability to navigate back to their previous page. To ensure our publishers remain compliant with these latest user experience and search quality guidelines, we are removing the trigger that shows a vignette ad when the user navigates backward from the suite ofΒ vignette ad triggers.β
This comes after the search community called this out to Google and Google is making the right change here. Of course, some publishers will not be happy because that trigger may have earned them a lot of money.
Why we care. If you currently have the allow additional triggers for vignette ads setting on with AdSense, keep in mind, one of the triggers, the back button trigger, will be disabled on June 15th. It may impact your earnings, but it will ensure that your site does not get penalized by the back button hijacking penalty.
PC motherboard sales are on track for some of the biggest corrections in recent times as manufacturers struggle with weak demand, according to a DigiTimes report. What began as AI data center expansion quickly started affecting consumer PC DIY endeavors, as severe silicon shortages across the industry drove DRAM and CPU demand so high that prices have increased significantly for DDR4 and DDR5 memory kits, while regular CPUs have also seen a large price increase. In response, PC motherboard makers are caught in the middle of this shortage, seeing their motherboard unit sales revised down significantly. The report notes that all Taiwanese motherboard makers have significantly lowered their 2026 shipment targets, with some experiencing more than a 25% decrease in projected unit sales.
Interestingly, it's not only CPU and memory shortages driving this lowered demand; there are indications that consumers have slowed down their NVIDIA GPU upgrade cycles, which is impacting new motherboard sales. Particularly with the "Blackwell" GPU generation, consumers began purchasing PCIe 5.0 motherboards to achieve the greatest performance increase. However, as these GPUs became rarer and more expensive due to the global DRAM shortage, consumers have become reluctant to upgrade. ASUS is projected to sell about 10 million motherboards in 2026, while MSI and GIGABYTE are now projecting sales of less than 10 million units each. This represents about a 25% yearly decrease from 2025 sales. The worst position is estimated for ASRock, which is expected to see a 30% decrease according to the report.
Synology today announced the launch of the RS6426xs+, RS4826xs+, and RS3626xs. These next-generation models deliver the performance and reliability required for enterprise backup, data management, and virtualization storage at scale.
"As IT environments continue to grow more complex, organizations' needs for reliable and versatile infrastructure that can be purposed dynamically continue to grow." said Peggy Weng, Product Manager at Synology. "These systems are designed to help businesses facilitate team collaboration and multi-site synchronization, protect production environment, or deploy virtualization storage for high performance workloads."
According to Windows Central, Microsoft is working on a new feature for Windows 11 called "Low Latency Profile," as part of the Windows K2 effort. This feature aims to make app launches noticeably faster by pushing the CPU core to its maximum boost frequency in very short bursts. Reportedly, this feature boosts the CPU to its maximum frequency for 1-3 seconds, resulting in noticeably smoother app launches during testing. When launching Microsoft applications like Edge and Outlook, known as "in-box" apps, the result is about a 40% faster application launch. Other applications, such as the Start Menu and context menus across the operating system, may be up to 70% faster. Overall, the Windows 11 operating system is expected to receive a significant performance boost, though at the cost of the CPU reaching its maximum frequency.
Currently, this feature within the Windows K2 effort is automatic, with no clear indication if it can be turned on or off. Running a CPU at its maximum frequency is somewhat unusual, as the purpose of an operating system is to minimize strain on the PC, leaving headroom for heavier applications to load. However, since the boost is only applied in short bursts of up to three seconds, it is expected that the performance benefits and overall smoothness will outweigh potential issues. These issues include elevated CPU frequency during lighter tasks and general OS usage, which could result in slightly higher temperatures overall. For laptop users, this might lead to faster battery drain, but it is likely that the Windows K2 effort will account for this, with minimal impact.
ASUS, global technology leader that provides the world's most innovative and intuitive devices, today announced their ASUS ExpertBook Ultra (B9406CAA), the new flagship and pinnacle of the ExpertBook portfolio, is now available for purchase on the ASUS Store. Engineered to define the future of mobile computing in the era of AI and designed for next-generation professionals and business leaders, the ExpertBook Ultra combines refined craftsmanship, powerful AI-accelerated performance, and enterprise-grade security in an ultralight form factor.
"As the most advanced ExpertBook to date, the ExpertBook Ultra is built to empower professionals who demand elegance without compromise," says Shawn Chang, General Manager, System Business Group, ASUS North America. "The device delivers mobility, intelligence, and reliability for modern, high-performance workflows."
The recently unveiled "wiz3D" project is designed to "resurrect" stereoscopic support in older games, allowing them to run with compatible goggles and other stereo display devices. The open-source tool acts as a stereoscopic 3D wrapper, injecting hooks into gaming APIs to generate real-time stereo 3D output on modern Windows systems....
The official announcement came on Wednesday via a dedicated Nintendo Direct livestream. Star Fox (2026) will launch on June 25 on the Switch 2, marking at least the fifth time the classic title has been remade or remastered by Nintendo over the past three decades.
In a series of health-focused announcements, Google has just rebranded the Fitbit app to Google Health, imbuing it with a dedicated AI health coach as well as the ability to work with any health tracker. The tech giant has also announced the $100 screenless Fitbit Air alongside a pricier special edition version. Google Health rebrand brings universal tracker compatibility and a dedicated AI health coach Google has just rebranded its Fitbit app to Google Health, replete with a more refined layout, customizable dashboards, and the ability to sync a variety of data, including health records. What's more, the new Google [β¦]
Crimson Desert is receiving excellent post-launch support. In the weeks after the game launched on PC and consoles, Pearl Abyss not only fixed some of the game's most glaring issues but also added new features quickly, including some highly requested by the community, such as the option for strongholds to be re-occupied by enemy factions and the ability to rematch against defeated bosses. This, according to Pearl Abyss PR Will Powers, was made possible by the developer not being stuck with a rigid roadmap, and not being ego-driven at all, open to all sorts of suggestions. "Everything, patch-wise, content-wise, has [β¦]
A Taiwanese company has announced its new PCIe AI accelerator card that can run 700B LLMs locally at just 240W, ending the need for large GPU clusters. Taiwanese Company Unveils Its PCIe AI Accelerator That Devalues Large-Scale AI Installations By Running 700B LLMs on A Single Card Skymizer, a Taiwan-based company specializing in AI software and hardware, has announced its brand new solution, the HTX301. The HTX301 is designed for On-Prem AI, offering a PCIe Add-in-Card design and offering large-scale levels of AI performance at sub-250W TDPs. Some of the highlights of the card include: The company says that the [β¦]
The hardest part of cybersecurity isn't the technology, itβs the people.
Every major breach youβve read about lately usually starts the same way: one employee, one clever email, and one "Patient Zero" infection.
In 2026, hackers are using AI to make these "first clicks" nearly impossible to spot. If a single laptop gets compromised on your watch, do you have a plan to stop it from taking down
All the ways to watch Aston Villa vs Nottm Forest live streams online and from anywhere for free, in an all-English Europa League semi-final second leg.
AI investment has exploded beyond the scale of historyβs biggest scientific megaprojects β and the world is only beginning to grasp whatβs being built.
Canon shared a teaser on its socials of its next camera with the tagline 'One camera, many stories', plus a May 13 launch date. Here's what it could be
Amazon has a massive sale on its top-rated walking and running shoes just in time for summer, and I'm rounding up the best deals from Nike, Hoka, New Balance, and more.
The Google Fitbit Air launches on May 26, and if you want one on your wrist for launch day, then here's where you're able to preorder the lightweight wearable β and score a deal.
Utahβs new age verification law targets VPN users, but digital rights group Fight for the Future is calling the legislation technically impossible and a massive "waste of money." Here is why experts are furious.
The device comes with health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with A-fib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more.
Startup Battlefield 200 applications are open, but only for three more weeks. Apply by May 27 for your shot at VC access, global visibility, TechCrunch coverage, $100,000 equity-free, and more opportunities for major scaling impact.
If startup visibility, traction, and real deals matter, you should be on the TechCrunch Disrupt 2026 exhibit floor. Get your 6' exhibit table before your competitor does.
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.
GeIL unveils its gemstone-themed Aquarius Diamond DDR5 memory modules Ahead of their grand debut at Computex 2026, GeIL has unveiled its new Aquarius Diamond RGB-series DDR5 memory modules. These memory modules are inspired by precision-cut gemstones, pairing an aluminium heatsink with a dazzling βdiamond-cut RGB light-barβ. These new RGB-illuminated DDR5 memory modules will be available [β¦]
Google is rolling out new AI-driven bidding and budgeting features across Search, Shopping and Performance Max β aimed at helping advertisers capture more demand without increasing manual effort.
Whatβs happening. Google is expanding its automation stack with updates like Journey-aware Bidding, Smart Bidding Exploration and demand-led budget pacing. Together, these changes are designed to help campaigns respond more dynamically to shifting consumer behaviour.
The focus: letting AI identify and act on opportunities advertisers may not see themselves.
Why we care. These updates aim to capture more conversions without increasing manual work, using AI to find new demand and optimise spend in real time. By improving how bids respond to full-funnel signals and how budgets adapt to peak demand, campaigns can become more efficient and less reliant on constant adjustments.
Ultimately, itβs about getting more value from the same budget while staying competitive in a fast-changing search landscape.
Smarter bidding gets more context. Journey-aware Bidding (beta) allows advertisers to feed more of the customer journey into optimisation, including non-biddable conversions. This gives Google AI a fuller picture of what leads to actual sales β not just initial actions like form fills.
At the same time, Smart Bidding Exploration is expanding beyond Search. Already delivering an average 27% increase in unique converting users, it will soon roll out to Performance Max and Shopping campaigns, helping advertisers tap into less obvious, incremental queries.
Budgets that follow demand. On the budgeting side, Google is building on its campaign total budgets feature, which allows advertisers to set spend across a defined period instead of relying on daily limits.
The next step is demand-led pacing β where AI automatically adjusts spend based on real-time demand, increasing budgets on high-opportunity days and pulling back during slower periods, without exceeding overall limits.
Advertisers using total budgets have already seen a reported 66% reduction in manual budget adjustments.
Why this is a big deal. Budget management has historically been one of the most manual parts of campaign optimisation. By automating pacing, Google is reducing the need for constant monitoring while aiming to improve efficiency.
What to watch:
How much control advertisers are willing to give up for automation
Whether incremental gains from exploration translate into profitable growth
How transparent these systems remain as they scale
JavaScript SEO should be a solved problem by now. It isnβt.
Ecommerce sites keep hitting the same crawling, rendering, and indexing issues they were five years ago, now stacked on top of headless builds, AI-powered recommendations, and frameworks that can hide critical content from Google.
These top ecommerce players have figured out how to ship fast, modern JavaScript without sacrificing organic visibility. Here are five lessons worth stealing.
1. Chewy uses JavaScript for UX
Chewy is one of the largest online retailers of pet food and supplies in the U.S. They use Next.js, a React framework for building websites with built-in support for server rendering, static generation, and full-stack development features.
Letβs look at a product page like the Benebone Wishbone Chew Toy.
Navigate to View Page Source and youβll see the product title, description, pricing, reviews, Q&A, and breadcrumb navigation all present in the initial HTML. Googlebot can access it on the first pass, without waiting for rendering.
Thatβs important because if a web crawler like Googlebot encounters issues rendering your page, the important content can still be parsed on the first crawl. With the rise of AI chatbots, some of which still donβt render JavaScript, this has become even more important.
Not everything needs to be in the initial HTML, though. Without client-side JavaScript, the page would feel static and clunky.
Take the βCompare Similar Itemsβ carousel. Itβs loaded client-side, primarily there for shoppers. The internal links could offer some SEO benefit, but theyβre not critical for indexing this page the way the title, description, and pricing are.
Chewy gets this balance right. The content that matters most for indexing is available on initial load. Client-side JavaScript enhances the experience rather than delivering the content that needs to be indexed.
Myprotein sells supplements, nutrition products, and some fitness apparel.
Their site is built on Astro, a content-first framework using Islands Architecture to ship zero JavaScript by default while supporting components from React, Vue, or Svelte.
Myproteinβs navigation is the part worth studying. Itβs an important SEO area for ecommerce sites, and they get it right.
View the source on any Myprotein page and the navigation links (categories, dropdown items, and footer links) are all in the initial HTML response. Astro makes this possible through its island architecture.
The navigation ships as an interactive island, meaning Astro will hydrate it with JavaScript as soon as the browser is ready. But JavaScript makes the flyout menus interactive. It doesnβt create them.
These links are also proper <a> elements with href attributes, which is what crawlers like Googlebot need to discover and follow links. Avoid using JavaScript click handlers to simulate navigation, such as:
<div onclick="navigate(item.slug)">Clear Protein Drinks</div>
A crawler wonβt follow that. Use a standard anchor element instead:
<a href="https://us.myprotein.com/c/nutrition/protein/clear-protein-drinks/">Clear Protein Drinks</a>
Not every site gets this right. When navigation depends entirely on client-side rendering, thereβs a window where itβs invisible or empty.
Googlebot processes JavaScript in a separate rendering pass that can lag behind the initial crawl, which can mean delayed discovery of internal links critical for crawl efficiency and link equity distribution.
3. Harrods embeds structured data in the HTML
Harrods is a luxury department store selling fashion, beauty, and homeware.
Their site is built on Nuxt, a Vue framework for building websites with built-in routing, server rendering, and static generation, plus an opinionated project structure.
Their structured data is delivered in the initial HTML response. View the source on any product page and youβll find structured data inside a <script type="application/ld+json"> element. The Product schema includes the product name, images, description, brand, and an Offer with price, currency, availability, and seller.
JSON-LD is the format Google recommends for structured data, and because itβs in the HTML response, Google can parse it on the first crawl pass without needing to render the page.
On JavaScript-powered sites, structured data can easily become a client-side dependency. If a framework fetches product data in the browser and generates JSON-LD from the response, that structured data only exists after JavaScript executes. The same is true for structured data injected through Google Tag Manager.
If markup is only added after the page loads, Google has to render the page to find it. Google has noted that dynamically generated Product markup can make Shopping crawls less frequent and less reliable, which matters when prices and availability change often.
By serving that structured data in the HTML directly, Harrods avoids this risk entirely.
4. Under Armour handles faceted navigation with JavaScript
Under Armour is a global sportswear brand selling athletic apparel, footwear, and accessories. Their site is built on Next.js, the same React framework Chewy uses.
A good place to see their JavaScript SEO in action is on category pages, where filters need to feel fast and interactive for shoppers, and be crawler-friendly.
Letβs look at the menβs shoes category page. When you apply a filter, say, selecting size 10, the product grid updates instantly without a full page reload. Thatβs client-side JavaScript updating the grid.
But the URL updates too. After selecting the filter, the URL becomes:
A shopper can copy that URL, send it to a friend, or bookmark it, and land right back on the same filtered view.
Notice what the URL isnβt:
Not a hash fragment (#size=10), which doesnβt get sent to the server and is ignored by Google.
Not a mess of bracketed query strings (?filters[0][size]=10).
Not a dynamic route artifact like /shoes/[category]/ leaking into the live URL.
Itβs a clean, readable query string with named parameters.
Under Armour is using the Next.js router to update the URL as filters change. Under the hood, it wraps the browserβs History API and uses the pushState() method to update the address bar without a reload.
When someone visits that same URL directly, the page loads with the filter already applied.
5. Manors Golf loads third-party scripts
Manors Golf sells golf apparel. Their site runs on Hydrogen, Shopifyβs React-based framework for headless storefronts.
Hydrogen defers its own application scripts automatically since they load as ES modules. However, third-party scripts are the developerβs responsibility. On an ecommerce site, that can be a long list: reviews, chat, personalization, pixels, recommendations, payment scripts.
That matters for SEO in two ways. Render-blocking scripts hurt Core Web Vitals, most directly Largest Contentful Paint (LCP). They also give Googlebot more work to render the page, so it may get processed less reliably.
An external script (<script src="...">) without async or defer blocks HTML parsing. Async fetches in the background and runs when ready. Defer waits until parsing finishes.
Manors loads external scripts from 12 third-party domains, including Klaviyo, TikTok, Microsoft Clarity, and Gorgias.
A look at the Elements panel shows them all loading with async:
By loading third-party scripts with async, Manors keeps them from blocking the initial render. That protects LCP and reduces the work Googleβs Web Rendering Service (WRS) has to do.
The balance between interactivity and crawlability
The issue isnβt that youβre using JavaScript. Itβs what youβre using it for.
Googlebot can process JavaScript, but itβs slower and less reliable than reading HTML. The more your core content, structure, and navigation depend on JavaScript, the more room there is for things to go wrong.
The sites in this article all use JavaScript to enhance the experience rather than deliver it. Do that, and you wonβt have to choose between a good user experience and good SEO.
Finally, after almost a decade, I've replaced my battered Astro A50 headset. The Arctis Nova Pro Omni ticks every single box for multiplatform gamers, in an option far more affordable than its Elite cousin.
The Razer Huntsman V3 Pro is a highly decorated keyboard with vast customization options, sublime responsiveness for gaming and a little bit of productivity, and a design that's built to withstand wear and tear. If you desire its exceptional qualities without paying full price, it's now on sale for a 32% discount for a limited time.
Surface fans across multiple Reddit communities say the brand has lost its identity, pointing to rising prices, a lack of innovation, and a strippedβdown lineup.
As organizations adopt AI, many discover that their infrastructure struggles to keep up. Running AI in the cloud is an option, but the cloud can introduce privacy concerns and unpredictable costs. Upgrading on-prem infrastructure is another option, but supporting large GPU-accelerator platforms can require expensive redesigns in data center power and cooling. Our new AMD Instinct MI350 PCIe cards give your enterprise a third option: Leadership AI performance designed to fit the data center infrastructure you already own.
Performance That Drops into Your Existing Racks
Designed to help you prepare for the agentic AI era, AMD Instinct MI350P PCIe cards are dual-slot drop-in cards for standard air-cooled servers. They are built to deploy inference on premises within your current data center's power, cooling and rack infrastructure. AMD Instinct GPUs in cost-effective PCIe cards round out the AMD AI compute portfolio, providing a range of options for your enterprise as it navigates its unique AI adoption curve.
LIAN LI Industrial Co., Ltd., a leading manufacturer of chassis and PC accessories, announces the DK-07 WOOD, a premium motorized standing desk that seamlessly integrates a high-performance PC chassis into a refined workspace design. Built on the DK-07 platform, it supports both single- and dual-E-ATX system configurations and incorporates practical features for everyday productivity. The desk combines modular motherboard trays, extensive cooling support, integrated cable management, and a wireless charging pad into a single platform that brings together gaming, content creation, and professional workflows.
The DK-07 WOOD distinguishes itself with real wood tabletop in a dark walnut finish that adds warmth and a natural texture. A large tempered glass panel reveals the hardware beneath while maintaining a clean and elegant workspace surface. To improve accessibility, the desk features a sliding front panel that allows users to easily lift the tempered glass top when accessing internal components. Together with discreet storage drawers and a refined exterior finish, the DK-07 WOOD blends premium furniture aesthetics with enthusiast-grade PC integration.
ARCTIC expands its powerful P12 Pro series with the LN models. The new P12 Pro LN fans offer an adjusted speed range of 450-2000 rpm for quiet operation and high airflow. The P12 Pro LN fans are available in three different versions. The speed range allows flexible adaptation to different requirements, including whisper-quiet operation; at a PWM value below 5%, 0 dB mode is automatically activated.
The new P12 Pro LN fans also feature a functional, redesigned frame design. Reduced manufacturing tolerances increase static pressure and efficiency - ideal for applications with high air resistance, such as radiators, mesh, or fan grills.
Google first announced Project Mariner back in December 2024. An extension for an experimental build of Chrome, Mariner could execute multi-step commands to browse websites, use Google search, retrieve specified information, go shopping, and more. Google positioned the agent as assisting with tasks that are usually tedious for humans.
During an investor call following the release of AMD's first-quarter 2026 earnings, CEO Lisa Su confirmed that the Epyc Venice processors remain on schedule for launch later this year. The server CPUs will mark the debut of the Zen 6 architecture and AMD's first move to TSMC's 2nm process technology.
SpaceXAI, the combined company formed after SpaceX absorbed xAI earlier this year, announced that Anthropic will use compute capacity from Colossus 1, the Memphis data center Musk has repeatedly described as one of the world's largest AI supercomputers. The site offers more than 300 megawatts of new capacity and over...
In terms of scope, Resident Evil Requiem is not much different from its predecessors, but it seems like CAPCOM had to rein in the game's ambition at some point during development. Besides scrapping a Chapter 2, the development team seems to have done away with plenty of other features and mechanics, including investigation mechanics and systems that suggest there would be more interplay between the Grace and Leon segments. As reported by Dusk Golem on X, dataminers recently took a good look at the game's files and have made some very interesting discoveries. Among the scrapped features discovered are: While [β¦]
AMD has announced its brand new Instinct MI350P PCIe GPU accelerator, which is the first PCIe design in years and is aimed at AI workloads. The Instinct MI350P PCIe GPU Takes The MI350X Chips, Cuts It Into Half For 128 CUs, 144 GB HBM3E & 600W Power With the Instinct MI350P PCIe GPU, AMD gives enterprise users an option to expand their AI computing capabilities without having to invest in expensive infrastructure. The PCIe design of the MI350P makes it an easy-to-use and drop-in solution that brings lots of performance in a standard dual-slot and server-focused design. Designed to help [β¦]
Apple might adopt a clever strategy to paper over the fact that selling the base MacBook Neo at $599 is increasingly becoming uneconomical, forcing a switch to higher-tier storage options where an elevated cost pass-through is much more feasible. Apple might cushion the blow from an effective $100 price increase for the MacBook Neo by introducing new color options As most of our readers would know by now, the MacBook Neo is powered by the binned A18 Pro chips, where one GPU core is disabled. Even so, Apple has been shocked by the oncoming demand for its new budget MacBook, [β¦]
Back in March 2026, Square Enix and Google revealed a new partnership to bring a Gemini AI-powered NPC to Dragon Quest X called Chatty Slimey. The NPC companion was described as a "conversational AI" companion who can aid the player with questions they have in the game, but as reported by Japanese outlet Toyo Keizai (spotted and translated by Automaton), Dragon Quest series creator Yuji Hori hopes that the AI NPC can be more that just a tool for players to utilize. Hori reportedly holds this hope not just for the upcoming Chatty Slimey companion, but for all future AI-powered [β¦]
Today, Ukrainian developer Frogwares has revealed the new release window for The Sinking City 2. The game is now targeting a Summer 2026 debut on PC, PlayStation 5, and Xbox Series S and X. The studio also shared a new gameplay trailer and talked about the sequel's direction. Whereas the previous installment was an adventure game focused on investigation with horror undertones, The Sinking City 2 is a full-fledged survival horror experience. Game Director Alexander Gresko describes investigation as now being "a beneficial layer" rather than the core loop, withΒ combat, survival, and explorationΒ taking priority. The main character navigates the ruins [β¦]
The combined sales of the four biggest motherboard manufacturers are expected to fall by at least 28% in 2026, with the entire industry selling 11.7 million less units due to increasing PC component costs.
Palo Alto Networks has disclosed that threat actors may have attempted to unsuccessfully exploit a recently disclosed critical security flaw as early as April 9, 2026.
The vulnerability in question is CVE-2026-0300 (CVSS score: 9.3/8.7), a buffer overflow vulnerability in the User-ID Authentication Portal service of Palo Alto Networks PAN-OS software that could allow an unauthenticated attacker
RGG Studio's Stranger Than Heaven is set within the same universe as Yakuza, but sets itself apart from the series and other action RPGs in more ways than one.
The Google Fitbit Air has finally been revealed, and the renewed focus on invisible 'set and forget' fitness tracking makes me think Google is onto a winner here.
The Legally Blonde prequel series we never asked for is happening as Prime Video drops first Elle trailer β and there's already a glaring continuity error.
Two days left to save up to $410 on your pass, and get a second one at 50% off to TechCrunch Disrupt 2026. Offer ends May 8, 11:59 p.m. PT. Register now.
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with AI designed websites. They identified seven common mistakes vibe coders made with their websites that should be avoided. Positive And Negatives The podcast started out by acknowledging that being able to vibe code a website is a positive thing that doesnβt have to turn out poorly just because theyβre not a designer. Then they started visiting vibe coded websites and encountering multiple issues that fit into the following seven categories. 1. Generic Design Trends The [β¦]
Search visibility no longer starts and ends with rankings. AI-driven search has changed where discovery happens β across Google, ChatGPT, Perplexity, and beyond.
Generative engine optimization (GEO) is how brands adapt, shaping how theyβre retrieved and represented inside those systems.
Traditional SEO metrics miss a growing share of that visibility. Pages are now summarized, excerpted, and cited in environments where clicks are optional, and attribution is fragmented. When an AI-generated summary appears, users click traditional search results far less often β in one analysis, just 8% of the time.
That creates a measurement gap. Assessing this gap is where GEO metrics come in.
What visibility means in generative search
GEO focuses on whether AI systems can find, understand, and select your content when generating answers. In generative search, visibility is more than about being indexed or ranked. Your content must be used β cited, summarized, or incorporated β into AI responses.
GEO builds on SEO and AEO, shifting the focus from where content ranks to how clearly it can be interpreted and trusted in context.
In practice, that means optimizing for:
Extractability: Can this be easily summarized?
Credibility: Is this a trustworthy source to cite?
GEO performance shows up across a distinct set of signals that reflect presence, usage, and downstream impact.
1. AI citation frequency
AI citation frequency measures how often your brand, website, content, or experts are cited in AI-generated answers.
This is one of the clearest GEO metrics because it shows whether generative systems consider your content useful enough to reference.
Track citation frequency across:
Google AI Overviews.
Google AI Mode.
Perplexity.
ChatGPT search.
Gemini.
Copilot.
Claude, where source visibility is available.
Industry-specific AI tools and assistants.
Citation frequency should be tracked at the topic level, not only the domain level. A SaaS company, for example, may want to know whether itβs cited for βcustomer onboarding software,β βproduct adoption metrics,β and βbest tools for reducing churnβ separately.
The goal is repeatable citation across high-value topics.
2. Share of Model Voice (SOMV)
Share of Model Voice measures how often your brand appears in AI-generated answers compared with competitors.
Traditional share of voice tells you how visible a brand is across search, media, or advertising. Share of Model Voice applies that idea to AI responses.
A simple way to calculate it:
SOMV = Brand appearances across a prompt set Γ· Total answers generated for that prompt set
For example:
You analyze 100 relevant prompts.
Your brand appears in 28 of the resulting AI-generated answers.
Your Share of Model Voice is 28%.
This metric is especially useful for competitive categories because AI answers often compress the consideration set. A user doesnβt see 10 blue links. They may see three recommended vendors, two cited articles, or one synthesized answer.
Thatβs why relative presence matters more than absolute visibility.
3. Answer inclusion rate
Answer inclusion rate measures how often your owned content is used to generate an AI answer, regardless of whether the user clicks.
This differs from citation frequency. A brand may be mentioned without its content being cited. And a page may be used as supporting material even when the brand is not the central recommendation.
Track inclusion across informational, comparison, and decision-stage prompts.
For example, a B2B SaaS company in the SEO or analytics space might track prompts like:
Informational: βWhat is generative engine optimization?β
Exploratory: βHow should brands measure AI search visibility?β
Comparison: βSEO vs GEO vs AEOβ
Category-level: βBest GEO tools for B2B SaaSβ
Decision-stage: βHow do I evaluate GEO platforms?β
This metric helps identify which content formats are easiest for AI systems to retrieve and summarize.Β
In many cases, clear definitions, comparison tables, statistics pages, glossaries, and answer-first explainers perform better than broad thought leadership pages because theyβre easier to extract and reuse.
4. Entity recognition and authority
Entity recognition measures how well AI systems understand who your brand is, what it does, and what topics it should be associated with.
This matters because generative systems donβt only match keywords. They interpret entities, relationships, topical authority, and corroborating signals.
Strong entity recognition means AI systems can accurately connect your brand to:
Your company name.
Products and services.
Founders or executives.
Authors and subject-matter experts.
Industry categories.
Locations.
Use cases.
Awards, partnerships, and third-party mentions.
Knowledge graph data.
Structured data.
Googleβs guidance for AI features emphasizes that the same fundamentals still apply: make content accessible, maintain a strong page experience, and use structured data to help systems interpret whatβs on the page.
In practice, inconsistencies across these signals make it harder for AI systems to reliably connect your brand to the right topics.
5. Sentiment in AI responses
Sentiment measures how AI systems describe your brand.
Tracking mentions isnβt enough. Brands also need to know whether AI-generated responses frame them as credible, outdated, expensive, risky, innovative, niche, enterprise-grade, beginner-friendly, or anything else.
You can monitor:
Positive, neutral, and negative descriptions.
Recurring adjectives or claims.
Incorrect comparisons.
Outdated product details.
Missing differentiators.
Reputation issues.
Hallucinated features or limitations.
This is where GEO overlaps with PR and brand management. AI-generated answers can shape perception before the user ever reaches your site.
6. Prompt coverage
Prompt coverage measures how many relevant prompts surface your brand. This is the GEO version of keyword coverage, but prompts are more conversational, specific, and intent-rich.
A strong prompt set should include:
Informational prompts.
Comparison prompts.
βBestβ and βtopβ prompts.
Problem-aware prompts.
Solution-aware prompts.
Buyer-stage prompts.
Role-specific prompts.
Use-case prompts.
Local or industry-specific prompts.
Follow-up prompts.
For a cybersecurity company, βbest cybersecurity platformsβ is only part of the picture. Relevant prompts also look like:
βHow do mid-market companies reduce phishing risk?β
βWhat tools help security teams manage vendor risk?β
βCompare managed detection and response providers.β
βWhat should a CISO look for in an incident response partner?β
Prompt coverage shows whether your brand is visible across the way people actually ask AI systems for help.
7. Content retrieval success rate
Content retrieval success rate measures how often AI systems pull from your owned content when answering relevant prompts. This is where it gets technical.
If your content isnβt crawlable, structured, fresh, or easy to parse, it may struggle to appear in generative outputs, regardless of subject-matter strength.
Conversion influence measures how visibility in AI-generated outputs contributes to downstream business outcomes. That connection isnβt always direct β and itβs rarely cleanly attributed.
A user may see your brand in an AI answer, search your name later, visit directly, ask a colleague, or convert through a paid retargeting path.
Still, brands should track directional signals:
AI referral traffic.
Assisted conversions.
Branded search lift.
Direct traffic changes.
Demo or lead quality from AI-referred sessions.
Returning visitors after AI visibility spikes.
Sales conversations mentioning ChatGPT, Perplexity, Gemini, or AI Overviews.
Pipeline influenced by AI-discovery queries.
AI search visitors convert at a 23x higher rate than traditional organic search visitors, even though AI traffic volume was much smaller, according to Ahrefs.
Thatβs the measurement nuance: AI search may drive fewer sessions, but the sessions that do occur can be higher-intent.
GEO measurement is still in its early stages, and no single platform captures the full picture. Most brands will need a mix of automated tools, manual audits, analytics configuration, and competitive testing.
Emerging GEO analytics platforms
A growing set of tools β from established SEO platforms to GEO-native products β now track how brands appear across AI-driven search experiences.
For example:
Semrush AI Toolkit surfaces visibility trends tied to AI-driven search.
SE Ranking AI Visibility Tracker monitors brand presence across AI-generated outputs.
Profound focuses on AI citation frequency, sentiment, and competitive visibility.
Peec AI tracks brand presence and representation across AI systems.
The category is still evolving, but early tools give brands a way to move from assumptions to actual visibility data.
Prompt testing frameworks
Manual prompt testing is still useful, especially when building a baseline. Create a controlled prompt set by topic, funnel stage, persona, and geography.Β
Run those prompts consistently across the same AI platforms. Capture:
Whether your brand appears.
Which competitors appear.
Which sources are cited.
How your brand is described.
Whether the answer is accurate.
Whether your owned content is cited.
Whether the answer changes across repeated tests.
Because AI answers can vary, single-prompt testing isnβt enough. Track patterns over time.
Analytics and logs
Use GA4, server logs, CRM fields, and referral data to identify traffic and conversions from AI platforms β particularly shifts in direct, branded, and assisted conversions.
Track known AI referrers, including ChatGPT, Perplexity, Gemini, Copilot, Claude, and other AI tools, where possible. Treat this as directional rather than complete, because many AI-influenced journeys show up as direct, branded search, or otherwise unattributed traffic.
Search Console and traditional SEO tools
Search Console still matters, even as clicks decline.
Impressions show whether content is being surfaced, while query data highlights where AI Overviews are absorbing demand, where branded search is increasing, and where content may need restructuring for answer inclusion.
Traditional SEO tools remain useful for technical health, content gaps, backlinks, keyword demand, and competitive research. GEO measurement builds on that foundation, tracking how content is surfaced in AI search.
How to build a GEO measurement framework
Start with a baseline. Choose 5-10 core topics you want AI systems to associate with your brand. For each, map prompts across the user journey. Then build a dashboard across four categories β and assign each to a clear action:
Visibility: Where do we show up?
AI citation frequency.
Share of Model Voice.
Prompt coverage.
Answer inclusion rate.
Accuracy and reputation: How are we represented?
Sentiment in AI responses.
Message consistency.
Misinformation or hallucination rate.
Competitive framing.
Technical and content: Can our content be used?
Content retrieval success rate.
Schema coverage.
Crawlability.
Freshness.
Entity consistency.
Business impact: Does it drive outcomes?
AI referral traffic.
Assisted conversions.
Branded search lift.
Direct traffic movement.
Lead quality.
Pipeline influenced by AI discovery.
Review these metrics together, not in isolation. Use them to decide what to update, expand, or deprioritize. Finally, connect the framework to business goals.
A publisher may prioritize citations and source inclusion. A B2B SaaS company may focus on category prompts and comparison visibility. An ecommerce brand may look at product recommendations, review sentiment, and visibility across discovery surfaces.
Thereβs no universal GEO dashboard β only the one that helps your team decide what to do next.
GEO metrics are only useful if they change what teams do next. Define the topics you want to be known for, track how those topics show up across AI systems, and use that data to decide what to update, expand, or deprioritize.
Treat visibility as a feedback loop. If your brand isnβt appearing, refine the content. If itβs appearing inconsistently, strengthen the signals around it. If itβs showing up but misrepresented, correct the source.
Over time, the advantage goes to teams that act on these signals consistently β not just the ones that track them.
Ultra-fast and ultra-portable β Satechi launches its 80 Gbps DotDisk NVMe SSD enclosure Need ultra-fast SSD storage in a portable form factor? Satechi has just released its new 80 Gbps DotDisk NVMe SSD enclosure, delivering next-generation external SSD connectivity. This SSD enclosure is designed for 80 Gbps USB4 V2 and Thunderbolt 5 systems but is [β¦]
Palit confirms next-generation GPU plans for Galax, KFA2, and HOF Itβs been a confusing week or so for Palit, Galax, KFA2 and HOF. No, Galax isnβt leaving the GPU market, and neither is KFA2 or HOF. In fact, Palit has just issued a statement confirming that all of these brands are working on βthe next [β¦]
Windows 11 is set to gain a new feature that will boost CPU frequency in bursts when initiating high-priority tasks to speed up app launches and system responsiveness.
After the unification of Palit's sub-companies, GALAX and KFA2, under one roof, Palit has confirmed that the company is already developing next-generation GALAX Hall-of-Fame (HOF) graphics cards, as well as regular GALAX and KFA2-branded GPU models. The company claims that the current generation of GPUs is here to stay, but what's especially interesting is the note about next-generation GPUs being in development. This means that the upcoming NVIDIA GeForce RTX 60-Series "Rubin" gaming GPUs will also be available in GALAX HOF and KFA2 variants, allowing extreme overclockers to access more HOF generations in the future. As Palit is one of NVIDIA's biggest add-in card partners, we expect that future product launches will remain NVIDIA-exclusive.
Additionally, Palit has emphasized that the leader of Galax Brazil, Ronaldo from TecLab, will continue with GALAX to work on the GPUs and enhance GALAX branding and market presence in every possible way.
Satechi has launched the DotDisk, a compact M.2 NVMe enclosure with a USB4 V2 interface running at up to 80 Gbps. Satechi isn't new to the SSD enclosure space, having previously launched products like the compact Mini NVMe SSD in 2024, the USB4 Slim NVMe SSD enclosure last year, and the versatile Thunderbolt 5 CubeDock docking station shown at CES in January. This new addition can accommodate a single M.2 2280 PCIe 4.0 drive and supports capacities up to 8 TB, with the slot being user-accessible for later upgrades. The enclosure is made from milled aluminium with an integrated cooling fan. Active cooling in something this small is worth noting, as most compact enclosures rely on passive heat dissipation and can throttle under sustained load. A thermal pad is included to help seat the drive properly against the heatsink.
The USB-C port covers Thunderbolt 5, Thunderbolt 4, USB4 V2, and USB4, so it'll work with most modern Macs and PCs without adapter hassle. A Thunderbolt 5 cable ships in the box alongside a magnetic screwdriver for installation. OS compatibility covers macOS Sonoma 14.6 and later, Windows 11, and Linux. Worth mentioning that the enclosure is not compatible with SSDs equipped with heatsinks, double-sided and 2230/2242/2260 sizes. The Satechi DotDisk comes in silver and Space Black and is available now at satechi.com for $199.99. No SSD is included.
One of the clearest signals in the data is how Gen Z approaches streaming. The report finds that 59% of users in that group subscribe to and unsubscribe from platforms specifically to watch a single show or film. In effect, streaming subscriptions have become temporary access points rather than ongoing...
Manufacturers can now review the 0.5 draft specification for PCIe 8.0. The spec aims to increase bandwidth significantly while reducing power consumption.
AMD's Instinct MI430X GPU will be the fastest FP64 chip, delivering up to 6x the performance of Rubin in classic HPC workloads. AMD Delivers The Biggest Leap In FP64 Compute With MI430X, 6x Rubin Performance & Deployment In The Discovery System at ORNL By 2028 The AI segment continues to push up compute FLOPS in the exascale range through low-precision formats such as FP4, FP6, and FP8. These formats lead the AI spectrum, and while they are important for neural networks, higher-precision formats such as FP64 still hold a lot of value in High-Performance Computing workloads. AMD has always been [β¦]
The Gothic series may not be the most popular role-playing game series, but its impact on more successful games is undeniable. Without the rough edges and janky gameplay of the franchise developed by Piranha Bytes, some all-time classics like The Witcher 3: Wild Hunt would never have existed. With its undeniable cult classic status, it wasn't surprising to see many excited about experiencing the game that started it all with modern visuals and updated gameplay. However, the development of the Gothic 1 Remake was far from being smooth, with multiple delays and changes based on player feedback. Having experienced a [β¦]
Intelβs Core Ultra 5 225 has been swept under the rug, given the disappointing debut of Arrow Lake, but with a slight price adjustment, it could be a compelling CPU.
Anthropic has signed a deal with SpaceX to access the latter's massive data center, which has over 220,000 Nvidia GPUs and 300 megawatts of computing power.
NoxidJobs is a newly launched job board for the UK market that combines job discovery with a lightweight Applicant Tracking System for employers. Businesses can create profiles, post vacancies, and manage applications from one simple dashboard, making it easier to start hiring without paying for a separate ATS. For job seekers, NoxidJobs offers a clean and focused way to browse UK opportunities. The platform is designed to grow into new markets over time, aiming to reduce fragmentation by bringing job listings, employer profiles, and application management into one product.
The Place lets you map your organization's purpose and priorities and lets them drive what your team works on next. Whether replying to an email, taking a meeting, or completing a task.
Capture ideas with Create, plan work on To-Do, map your Outcomes, and let our AI-powered Inbox surface what deserves attention first. It connects to Google Workspace or Microsoft 365 and keeps data secure with ISO 27001 and GDPR compliance.
Bad week.
Turns out the easiest way to get hacked in 2026 is still the same old garbage: shady packages, fake apps, forgotten DNS junk, scam ads, and stolen logins getting dumped into Discord channels like itβs normal. Some of these attack chains donβt even feel sophisticated anymore. More like some tired guy with a Telegram account and too much free time. The worst part is how often this stuff
Having an incident response retainer, or even a pre-approved external incident response firm, is not the same as being ready for an incident. A retainer means someone will answer the phone. Operational readiness determines whether that team can do meaningful work the moment they do.Β
That distinction matters far more than many organizations realize. In the first hours of a security incident
Many companies expand internationally by duplicating their U.S. website, translating the language, and keeping the same architecture, navigation, and content structure across markets.
Then performance drops. International versions may convert at half the rate of the original site or struggle to gain traction altogether.
The issue usually isnβt translation. Itβs assuming users in different markets search, navigate, and evaluate information the same way.
Using insights from Google SERPs and LLMs, hereβs how to localize website architecture and navigation for international SEO.
How to use Google to localize content
Googleβs SERP interface is localized for individual markets. Each element β menu order, topic filters, questions, tags, AI structures β reflects learned user behavior.
For example, if you search for a topic or product in the UK and Italy, youβll get different interfaces: The Italian site might show two shopping options, while the UK site puts images at position two. These arenβt arbitrary β theyβre algorithmic predictions based on observed behavior in each specific region.
Google has already done the user research. You just have to extract the signals systematically.Β Every SERP element is optimized through behavioral data, for example:
Menu order reflects click-through analysis across millions of users.
Use these nine SERP interface elements to contain localization intelligence.
Menu order/filters reveal primary and secondary search intent. They are localized and dynamic β their order changes due to seasonalities, changes of intent, content behaviors, and breaking news.
Topic filters show hierarchical refinement patterns (2-3 levels deep). They are influenced by trends and seasonalities, and Google mixes classic search topics with shopping filters.
People Also Ask (PAA): Three levels are enough for discovering patterns and recurring entities through clustering.
People Also Search For (PASF) are similar to PAAs but are related searches showing journey connections. In this case, a three-level depth is sufficient to obtain meaningful data.
Image search tags for entity search: Each tag is also an entity related to the searched entity, or an attribution of that entity. They place entity associations in a visual search context.
AI Overview fan-outs are AI-predicted follow-up questions from Google.
AI Mode fan-outs are conversational search path predictions, ideal for exploring entities and triplets.
Google web guides are pillar pages that break down a topic into subtopics. Itβs ideal for understanding how Google reasons around a subject.
Multi-LLM comparative analyses examine how ChatGPT, Gemini, and Perplexity structure their answers. LLM answers help identify both the universal semantic core shared across regions and the region-specific entities that emerge when prompted with local context. This reveals which entities matter globally versus locally.
Table of nine localization framework signals
Signal
What
Why
How to (manual)
How to (with tools)
1. Search Menu Order
Reveals primary and secondary search intent
Menu position shows how Google classifies query intent per market
Open incognito browser, set location to target city, search query, record visible menu items in exact order
Tag frequency = entity salience; informs which entities need visual content
Click Images tab, observe tag chips below search bar, document all visible tags (8-15), note multi-word tags
Topically.io, SerpAPI (image search with tags), Selenium scripts
6. AI Overview Fan-Outs
Googleβs AI-predicted follow-up questions; entity relationships the model learned
Specifically informs Google AI Overview, AI Mode, and Web Guide structure; shows content sequencing for user journey
N/A
Qforia by iPullRank, Gemini API with Python/Colab
7. AI Mode Fan-Outs
Conversational search path predictions; multi-turn journey Google anticipates
Reveals complex topic exploration paths; growing importance as Google pushes AI Mode heavily
N/A
Qforia by iPullRank, Gemini API with conversational context in Python/Colab
8. Google Web Guide
Googleβs editorial content organization; H2-level structure Google considers comprehensive
Direct blueprint for navigation structure (not URL paths); categories reveal information types users need
Perform search, look for βWeb Guideβ or βGuideβ SERP feature (appears ~20-30% of queries), expand sections, document H2 headings
N/A (no tools available)
9. Multi-LLM Comparative Analysis
How ChatGPT, Gemini, Perplexity structure answers to identical queries; consensus vs. unique entities
Consensus entities = must-have content; weak/incomplete answers = information gain opportunities; validates citation-worthy content
Enter identical query in each LLM interface, copy full responses, document response length/format/entities/citations (for Perplexity), perform in local language per market
OpenAI API (ChatGPT), Google Gemini API, Perplexity API β all via Python/Colab for batch processing and entity extraction
Scaling with international SEO
Hereβs an example of a product breakdown between international sites:
148 products Γ 6 query variants = 888 queries
Four markets = 3,552 combinations
Nine signals = 31,968 data points
However, you donβt need all 31,968 data points.Β Patterns emerge across 15 to 20 products, roughly 10% to 15% of the catalog. Entity relationships repeat across product categories, so sampling 15 products across factions can reveal critical localization patterns.
How to transform data into taxonomy
Letβs say thereβs a hypothetical website based on the Star Wars movies called βSWLegion.com,β which sells tabletop wargaming miniatures. It has several products across factions, eras, and types.
Below is SWLegion.comβs complete URL structure across four markets.
Category
U.S. (root)
UK (/en-gb/)
Italy (/it-it/)
Spain (/es-es/)
STORE HOME
/store/
/en-gb/store/
/it-it/negozio/
/es-es/tienda/
TYPE OF UNIT CATEGORIES
Accessories
/store/accessories/
/en-gb/store/accessories/
/it-it/negozio/accessori/
/es-es/tienda/accesorios/
Battle Force Packs
/store/battle-force-packs/
/en-gb/store/battle-force-packs/
/it-it/negozio/pacchetti-forza-battaglia/
/es-es/tienda/paquetes-fuerza-batalla/
Battlefield Expansions
/store/battlefield-expansions/
/en-gb/store/battlefield-expansions/
/it-it/negozio/espansioni-campo-battaglia/
/es-es/tienda/expansiones-campo-batalla/
Commander Expansions
/store/commander-expansions/
/en-gb/store/commander-expansions/
/it-it/negozio/espansioni-comandante/
/es-es/tienda/expansiones-comandante/
Core Sets
/store/core-sets/
/en-gb/store/core-sets/
/it-it/negozio/set-base/
/es-es/tienda/sets-basicos/
Operative Expansions
/store/operative-expansions/
/en-gb/store/operative-expansions/
/it-it/negozio/espansioni-operative/
/es-es/tienda/expansiones-operativas/
Personnel Expansions
/store/personnel-expansions/
/en-gb/store/personnel-expansions/
/it-it/negozio/espansioni-personale/
/es-es/tienda/expansiones-personal/
Starter Sets
/store/starter-sets/
/en-gb/store/starter-sets/
/it-it/negozio/set-iniziali/
/es-es/tienda/sets-iniciales/
Unit Expansions
/store/unit-expansions/
/en-gb/store/unit-expansions/
/it-it/negozio/espansioni-unita/
/es-es/tienda/expansiones-unidad/
Upgrade Expansions
/store/upgrade-expansions/
/en-gb/store/upgrade-expansions/
/it-it/negozio/espansioni-potenziamento/
/es-es/tienda/expansiones-mejora/
FACTION FILTERS
Shadow Collective
/store/shadow-collective/
/en-gb/store/shadow-collective/
/it-it/negozio/collettivo-ombra/
/es-es/tienda/colectivo-sombra/
Mercenaries
/store/mercenaries/
/en-gb/store/mercenaries/
/it-it/negozio/mercenari/
/es-es/tienda/mercenarios/
Galactic Empire
/store/galactic-empire/
/en-gb/store/galactic-empire/
/it-it/negozio/impero-galattico/
/es-es/tienda/imperio-galactico/
Galactic Republic
/store/galactic-republic/
/en-gb/store/galactic-republic/
/it-it/negozio/repubblica-galattica/
/es-es/tienda/republica-galactica/
Rebel Alliance
/store/rebel-alliance/
/en-gb/store/rebel-alliance/
/it-it/negozio/alleanza-ribelle/
/es-es/tienda/alianza-rebelde/
Separatist Alliance
/store/separatist-alliance/
/en-gb/store/separatist-alliance/
/it-it/negozio/alleanza-separatista/
/es-es/tienda/alianza-separatista/
TYPOLOGY FILTERS
Heroes
/store/heroes/
/en-gb/store/heroes/
/it-it/negozio/eroi/
/es-es/tienda/heroes/
Varies
/store/varies/
/en-gb/store/varies/
/it-it/negozio/varie/
/es-es/tienda/varios/
Infantry
/store/infantry/
/en-gb/store/infantry/
/it-it/negozio/fanteria/
/es-es/tienda/infanteria/
Tools
/store/tools/
/en-gb/store/tools/
/it-it/negozio/strumenti/
/es-es/tienda/herramientas/
Vehicles
/store/vehicles/
/en-gb/store/vehicles/
/it-it/negozio/veicoli/
/es-es/tienda/vehiculos/
ERA FILTERS
All Eras
/store/all-eras/
/en-gb/store/all-eras/
/it-it/negozio/tutte-ere/
/es-es/tienda/todas-eras/
Age of Rebellion
/store/age-of-rebellion/
/en-gb/store/age-of-rebellion/
/it-it/negozio/era-ribellione/
/es-es/tienda/era-rebelion/
The New Republic
/store/the-new-republic/
/en-gb/store/the-new-republic/
/it-it/negozio/nuova-repubblica/
/es-es/tienda/nueva-republica/
Fall of Jedi
/store/fall-of-jedi/
/en-gb/store/fall-of-jedi/
/it-it/negozio/caduta-jedi/
/es-es/tienda/caida-jedi/
Reign of the Empire
/store/reign-of-the-empire/
/en-gb/store/reign-of-the-empire/
/it-it/negozio/regno-impero/
/es-es/tienda/reino-imperio/
CONTENT SECTIONS
Lore Section
/lore/
/en-gb/lore/
/it-it/lore/
/es-es/lore/
Rules Section
/star-wars-legion/rules/
/en-gb/star-wars-legion/rules/
/it-it/star-wars-legion/regole/
/es-es/star-wars-legion/reglas/
Mini Painting Academy
/mini-painting-academy/
/en-gb/mini-painting-academy/
/it-it/accademia-pittura-miniature/
/es-es/academia-pintura-miniaturas/
About Us
/about-us/
/en-gb/about-us/
/it-it/chi-siamo/
/es-es/sobre-nosotros/
Extract entities across signals
Using the above product catalog as an example, use each product as a query seed.
Start manual, with 10-15 products to internalize patterns. Then automate with APIs/Python, and store in a CSV/JSON. Cross-reference entities to identify co-occurrence patterns.
Combine all nine signals into a unified dataset. Then, extract entities mentioned across signals.
Weighted co-occurrence analysis
Track which entities appear together across signals. This reveals which concepts users naturally connect in their thinking.
Each signal has a different reliability weight based on how directly it reflects user intent:
Query fan-outs: 2.5 (AI predicts relationships from observed behavior)
PAA: 2.0 (actual user questions connecting entities)
PASF: 2.0 (sequential journey connections)
Image tags: 1.5 (visual/entity search context)
Topic filters: 1.0 (broad categorization)
For example, say thereβs a significant variation in entity relationship complexity across markets, measured as total weighted co-occurrence scores (sum of all entity pair connections, weighted by signal reliability):
U.S.: 2,639.5 total weight
UK: 2,359.0 total weight
Spain: 2,266.0 total weight
Italy: 1,084.5 total weight
This means the U.S. and UK show 2x more entity relationship complexity than Italy, indicating more complex user journeys requiring deeper content architectures.
Cross-market entity patterns
Not all entities matter equally across markets. Your content strategy depends on recognizing three distinct patterns:
Universal entities (all four markets): These appear consistently across the U.S., UK, Spain, and Italy. Users everywhere expect this content.
Market-specific: These entities show concentrated interest in just one market based on current signal validation. Cover these entities deeply in their market of reference but maintain lighter coverage in other markets. In future quarterly re-analysis, verify if interest for these entity types has increased in other targeted markets to determine whether to expand coverage depth accordingly.
Regional (2-3 markets): These entities appear in most but not all markets, requiring selective deployment. Build content, deploy to 2-3 markets, and evaluate ROI before expanding.
Ontology pattern recognition
Beyond individual entities, track how different types of entities connect. This reveals what content formats work in each market.
Entities cluster into four categories:Β
Products (actual sellable items)
Lore (Star Wars universe entities)
Rules (game mechanics)
Painting (techniques and processes)
Cross-ontology co-occurrence reveals which content types users expect:
When products and lore entities appear together frequently across signals, users think in terms of narrative context for purchases:
These ontology patterns vary dramatically by market, revealing which entities matter, how users think about connections, and how to optimize internal linking architecture. Hereβs an example weighted co-occurrence analysis
USA: Product Γ Lore, weight 60.0 (highest of any market)
What this means: American users discover products through lore narratives β build battle scenarios linking story to miniatures.
Internal linking strategy: From the βAT-ST Walkerβ product page, prominently link to /lore/battle-of-hoth/ with anchor text emphasizing narrative context (βDeploy the AT-ST in the iconic Battle of Hothβ). From lore pages, link back to related products within battle scenario descriptions.
UK: Painting Γ Lore, weight 15.0 (unique to UK and U.S. only)
What this means: British users want battle-themed painting guides β content like βPaint a Hoth snow baseβ works here but is less relevant elsewhere.
Internal linking strategy: From /mini-painting-academy/snow-base-tutorial/, link to /lore/battle-of-hoth/ and to relevant product pages like βSnowtrooper Unit Expansion.β Create bidirectional links between painting techniques and the lore/battle contexts where those techniques apply.
Spain: Product Γ Lore, balanced at 27.0 each
What this means: Spanish users balance story interest with product focus β equal emphasis needed.
Internal linking strategy: Moderate internal linking between product and lore pages. From βLuke Skywalker Commanderβ product page, include links to both /lore/luke-skywalker/ and related products. Avoid over-emphasizing either connection type.
Italy: Product Γ Lore weight 10.5 (weakest)
What this means: Italian users donβt connect lore to products β skip elaborate battle scenarios. Focus on product specs and painting basics.
Internal linking strategy: Minimize product-to-lore internal links. From product pages, prioritize linking to /mini-painting-academy/ tutorials and related products by faction or unit type. Keep lore pages separate from product discovery paths.
Entities should appear in 3+ signals to be validated. One appearance could be an anomaly or noise.
False-positive check
Signals reveal what users reference, not always what they want. For example, a site appears across multiple markets in various signals, so itβs confirmed as a universal entity in LLM responses across all markets. But its presence in Image Search tags is minimal.
Interpretation: Users ask about the site as a reference point but arenβt searching for images of its products extensively.
Strategy: Build a comparison article/FAQ, not extensive image galleries or deep informational content.
Validation question: Does the signal show what users want or what theyβre using for context?
Coverage gap analysis
For example, letβs say signal validation reveals dramatically different entity landscapes across markets β in other words, how many distinct, validated entities appeared in 3+ signals per market:
U.S.: 31 entities
UK: 28 entities
Spain: 29 entities
Italy: 16 entities
Italy has half the entity coverage of other markets, revealing a fundamental difference in how Italian users approach this product category β a strong strategic signal.Β
If Italian users show concentrated interest in fewer entities, with heavier emphasis on foundational questions (for example, PAAs) rather than deep entity exploration, theyβre asking, βwhat is this?β and βhow does this work?β
Thereβs an information gain opportunity here: While competitors might translate all 31 US entities to Italian, creating shallow content Italian users donβt need, you can dominate the 16 entities that actually matter to this market with comprehensive, beginner-focused content.
Actions to take:
Italy needs foundational 101-level content rather than deep entity exploration.
FAQ-driven approach matches PAA dominance in Italian signals.
Invest in clear product specifications, basic painting tutorials, and simple rule explanations.
Build comprehensive coverage of the 16 validated entities before considering the other 15.
Monitor quarterly. If Italyβs validated entity count grows, market maturity increases, and expand coverage accordingly.
Youβre not trying to force-fit U.S. models onto Italian users, youβre serving the actual information needs for this market.
How to structure internal architecture
Maintain a consistent technical structure across all markets with canonical tags, hreflang, CMS architecture, and analytics.
For the complete structure of the SWLegion.com example, see its full architecture.
Ecommerce section:
U.S. (root): /store/, /store/{category}/, /store/{filter}/
Entity slugs within content localized for official translations (Spain: /es-es/lore/conde-dooku/ vs English /count-dooku/).
What stays consistent
Path structure: /lore/, /store/, /rules/ exist everywhere even if entity coverage or category emphasis differs.
Product inventory: Physical products remain the same across markets (same 148 SKUs), though merchandising and filtering emphasis may vary.
Core navigation sections: All markets have Store, Lore, Rules, Mini Painting Academy, About Us, but internal linking architecture and content depth within each section adapts to market signals.
Entity coverage
Create a master entity list flagged by market validation. This will become your strategic content roadmap, preventing duplication while ensuring comprehensive coverage where it matters.
Entities cluster into two strategic categories:
Universal entities validated across all 4 markets: Darth Vader, Luke Skywalker, painting, terrain, miniatures, core factions (Galactic Empire, Rebel Alliance, Separatist) β these form your foundation and users everywhere expect this content.
Market-specific entities showing concentrated validation in one or two markets: 501st Legion (U.S./UK only), Shatterpoint comparison (Italy only), Wookiees (Spain only) β these are your localization differentiators.
Phase 1 build: Start with universal entities. Build 12-15 cornerstone pages, translate to all four markets for 48-60 total pages. These establish a baseline coverage across your entire international footprint.
Phase 2 build: Add market-specific entities. Create 25-35 localized pages to be deployed selectively only to validated markets. A 501st Legion deep-dive may go live in the U.S. and UK but not in Italy or Spain.
Total strategic content: 73-95 pages across four markets. This is a better, more refined strategy than covering 148 product entities Γ four markets, adding lore/rules/painting content for all entities across all markets, which would create dozens of wasted pages.Β
How to implement an AI roadmap
Building out your international SEO can present some challenges. Here are some roadblocks and strategies to do it right.Β
Implementation challenges
Letβs look at some hurdles to implementing AI to search.
CMS limitations
Most CMS platforms arenβt designed for entity-level localization. Whatβs needed is conditional page creation based on market validation.
For example: Add a βTarget Marketsβ custom field to your CMS with checkboxes for different markets β U.S., UK, Italy, Spain, in our example.Β
Content team scaling
Creating dozens of localized pages requires subject matter expertise, native language writers, and cross-market coordination.Β
Start with one market β the second-largest, not the largest, to learn with a lower risk. Build 5-10 entity pages, validate traffic and conversions, and then scale to other markets only when ROI is proven.
MaintenanceΒ
Markets evolve, new products launch, entities gain or lose relevance, and signals need periodic re-analysis.Β
Re-run an abbreviated nine-signal analysis on the top 20 entities on a quarterly basis. Look for significant shifts: If entities drop from 3+ signals to one signal, consider deprecating content.
Continuous intelligence systems
Here are some tools to help monitor AI systems:
Wikipedia edit monitoring: Create watchlists for 10-15 key entities per market, and set email alerts for significant edits. Major additions or edit wars signal rising interest β if that happens, review entity page content and update accordingly.
Reddit velocity tracking: Track comment velocity on entity mentions. Entities mentioned in 5+ threads in one week (an unusual spike) should be investigated.Β
TikTok and Instagram trends analysis: Monitor trending hashtags and viral content patterns related to your product categories. Rising hashtag usage or viral content patterns can indicate emerging entity interest before they appear in traditional search signals.
Google Trends βrisingβ analysis: Monitor βrisingβ queries monthly (not absolute volume). Queries with +100% week-over-week growth signal emerging interest.Β
Building a roadmap
Now that you know what roadblocks lie ahead, hereβs how to implement the plan.
Month 1: Foundation
Choose one market for learning and prototyping. Select 10-15 products to sample and conduct a systematic nine-signal analysis.
Create an entity list with co-occurrence weights and 3-5 validated market-specific entities.
Months 2-3: Content creation
Build universal pillar pages and translate to all markets, and build market-specific entity hubs, starting with one initially. Implement internal linking based on co-occurrence weights.
Expand to all markets. Run continuous intelligence systems, including: Wikipedia watchlists, Reddit monitoring, TikTok/Instagram trends, and schedule quarterly signal re-analysis.
How to measure success
After implementing changes and incorporating AI into your international search strategy, hereβs how to determine whatβs working and where to improve.
Entity coverage rate
This metric tells you if youβre covering entities that actually matter to users in each specific market, not just translating pages indiscriminately.
Formula: (Entity pages built / Total validated entities from signal analysis) Γ 100
Example: Your signal analysis validated 28 entities in the UK (entities appearing in 3+ signals). You built dedicated pages for 22 of these entities. Your entity coverage rate is: 22/28, or 79%.
Target: 70%+ coverage for each priority market.
Consider the strategic difference. For example, letβs say your UK site covers 79%, or 22 of 28 validated entities, focusing resources on entities users actually search for, ask questions about, and engage with across multiple signals.Β
While a competitor translates 148 product entities, achieving β100% coverageβ on paper, but wastes resources covering entities UK users show minimal interest in.
Your 21% gap (6 uncovered entities) isnβt a failure, but a strategic prioritization.Β
These lower-priority entities can be added if quarterly re-analysis shows their signal validation strengthening β moving from 2 signals to 3+ or appearing in additional signal types.
Tools for tracking entity coverage:
Screaming Frog: Crawl your site and count entity pages by market subfolder.
Google Sheets: Cross-reference validated entity lists against live URL inventory.
LLM topic visibility
Track whether your site appears in LLM responses for key topics, not individual citation counts. The goal is to measure topical authority, not vanity metrics.
For ChatGPT/Gemini/Perplexity/Claude: Use WAIKay.io to systematically track your visibility across multiple LLMs. The platform allows you to:
Set up monitoring for specific queries across ChatGPT, Gemini, Perplexity, and other AI platforms
Track whether your domain appears in responses (mentions, summaries, citations)
Monitor visibility changes over time with historical tracking
Generate reports showing presence/absence per topic, per LLM
For AI Overviews/AI Mode: Use Semrush One to monitor Googleβs AI-powered SERP features.Β Alternative tools, such as Ahrefs, Advanced Web Rankings, and SISTRIX (AI Overview presence reporting), offer similar capabilities.
Target benchmarks:
Universal topics: Visibility in 2+ LLMs across all markets.
Market-specific topics: Visibility in 2+ LLMs for a specific marketβs language queries.
This validates if your content quality and entity coverage are sufficient for LLMs to consider you an authoritative source worth including in their responses. Lack of visibility signals content gaps or insufficient topical depth.
Incorporate AI and LLMs into your international SEO today
Most international sites treat taxonomy as infrastructure: build once, maintain minimally, and refresh every 2-3 years during a website redesign.Β
Our SWLegion.com example started with an identical architecture across four markets. Implementing this strategy, we showed how to localize architecture and navigation and optimize for each market.
This strategy builds something fundamentally different β architecture that breathes with market behavior, responding to signals rather than assumptions. Youβre cultivating taxonomy rather than just maintaining a website.
Your new taxonomy will reflect current user behavior and also anticipate and adapt to behavioral shifts before competitors notice that the market has changed.
Over the past few decades, digital marketing has settled into a stable system. While it spans SEO, content marketing, social media, and digital advertising, many programs have relied on a predictable core that didnβt always use every available channel.
This gave digital marketers a sense of predictability and comfort. For years, teams stuck with what worked and refined execution through the same familiar framework. AI search has disrupted that comfort and exposed our inconsistencies. To succeed with AI SEO, we need a much more comprehensive approach.
AI SEO rewards strategic marketingΒ
Over the past 15 to 20 years, digital marketing settled into a predictable rhythm, with each channel playing a defined role.Β
Content marketing, social media, SEO, paid advertising, and email followed similar strategies with little variation. Little happened outside this structure, and many of us grew βlazy.βΒ
The structure worked, so we let other strategies fall away.
The problem? It created a false sense of security. We should have been doing more all along, and those broader strategies are now driving real visibility in AI search.
AI has disrupted digital marketing in ways that werenβt obvious at first. Itβs changed user search behavior and how brands are evaluated.Β
Traditional search relied on algorithms and a primary source. AI pulls from multiple inputs across many sources.
Those sources should already exist. Theyβre your marketing β the way you present your brand across platforms like social media, third-party directories, press releases, brand mentions, and more. In short, anything outside your website.
In this system, your website and the strategic marketing that supports it are just one part of the whole. Itβs now one of many sources AI uses to understand your brand and offer. AI search reflects the strength of marketing across all these sources.
Visibility Is not limited to your website
One of the biggest disruptions AI has caused is that the website is no longer central to your marketing strategy or visibility. Itβs now part of a much larger ecosystem. You still need a strong website, as always, but you must account for how much broader the landscape has become with AI search.
While driving traffic to your website still matters, itβs no longer the only focus. The goal used to be maximizing website visibility β achieve that, and results would follow. That still works to a degree, but treating it as the only path to visibility is outdated.
AI pulls information from a wide range of sources β articles, brand mentions across platforms, third-party profiles, published content β and all of it shapes how it understands who you are and what you do.Β
Your website is just one part of this broader scope. If you focus only on your website, you limit AIβs ability to find you.
This is where most marketing programs fall short, especially those built before AI. To modernize, your brand must be visible across a much wider scope.Β
AI SEO requires an intentional presence
AI favors brands that show up online with intent. Theyβve built a cohesive ecosystem across the wider internet.Β
A segmented marketing approach may have worked in the past, but it no longer has the same impact. We got away with it because when each channel performed well, it still felt effective and met our goals.
AI doesnβt allow this anymore. It favors brands with many connected signals, because it links them across the internet. It evaluates how your brand appears across these sources and looks for consistent messaging and expertise.Β
When these signals align, your AI visibility strengthens. When theyβre scattered or your broader presence is weak, your AI visibility is weak.
This is why itβs important to develop a marketing strategy that accounts for this. A brand with a coordinated presence across the internet β across its website and other marketing channels β is whatβs required today.Β
Lazy marketing strategies are exposed
This is the real issue with βlazy marketing.β We define it as sticking to the old approach β treating each channel separately and relying on the same tactics that have always worked. That approach may have delivered results before, but those days are gone.
At the time, this approach still delivered results. A strong SEO foundation consistently drove leads, and paid advertising offered similar predictability. These tactics worked so well that there was little need to go beyond them.
We need to go beyond it to keep up. Your brand needs to show up across multiple sources β thatβs how AI finds you. If your competitors are already building their presence, you need to do the same or get left behind. Theyβll take more space in AI-generated answers than you.
This means that if you have gaps in your marketing, you canβt hide them anymore. AI exposes these inconsistencies and forces you into the broader digital space.
Transition into the era of AI searchΒ
Now is the time to move beyond the old model and adopt a new understanding of what works in digital marketing. The old approach no longer works on its own β it must be part of a broader system.
These are the strategies we should have been using all along: press releases, directory listings, and marketing beyond your own website.
GeIL pushes its memory speeds to DDR5-8000 with its new DDR5 Spear V memory modules Golden Emperor International Limited (GeIL) has just unveiled its new DDR5-8000 JEDEC standard memory modules. These new modules will be on show at Computex 2026, signalling a leap in mainstream DDR5 memory performance. These new modules strictly adhere to JEDECβs [β¦]
A new report claims Halo Studios is actively developing βHalo Next,β the next mainline Halo campaign. The report also details Joseph Statenβs reported plans for Halo Infiniteβs sequel, the role of the Endless, and the possible return of the Flood.
Qualcomm Technologies, Inc. today announced the Snapdragon 6 Gen 5 Mobile Platform and Snapdragon 4 Gen 5 Mobile Platform, expanding its portfolio with next-generation capabilities designed for real-world experiences. By focusing on the technologies users rely on most, these platforms strengthen Snapdragon's mobile offerings with stronger performance and extended battery life.
Introducing Snapdragon Smooth Motion UI
Snapdragon 6 Gen 5 and Snapdragon 4 Gen 5 introduce Snapdragon Smooth Motion UI to enhance device interactions with seamless, lag-free navigation. Snapdragon 6 Gen 5 delivers 20% faster app launches and 18% less screen stutter for more immersive and reliable performance. Focused on the essentials, Snapdragon 4 Gen 5 enables smooth, allβday responsiveness with 43% faster app launches and 25% less screen stutter.
Golden Emperor International Ltd. - one of the world's leading PC components and peripheral manufacturers, is proud to announce its latest breakthrough in high-performance computing at Computex 2026. Leading the charge is the industry-first DDR5 8000 MT/s JEDEC Standard memory, alongside the global debut of the AQUARIUS Diamond RGB product line.
Witness 8000 MT/s: Simply Truly Plug & Play
GeIL is redefining the boundaries of high-speed DRAM by introducing the DDR5-8000 MT/s specification that fully adheres to JEDEC standards. Unlike traditional high-frequency modules that require manual BIOS adjustments or overclocking profiles, GeIL's JEDEC 8000 MT/s modules offer a "True Plug & Play" experience.
This reflects a shift from earlier phases of the AI boom, when advances in conversational models and features like voice drove adoption. Those improvements still matter, but they no longer spark the same immediate interest as tools that generate visual content.
Taiwan High Speed Rail (THSR) told local media that on April 5, a 48-minute stoppage affected four trains β though some outlets say it was three trains. The disruption was caused by a General Alarm signal that triggered emergency response protocols instructing the trains to stop manually.
AMD is in advanced talks with Samsung to utilize the company's 2nm technology to produce its next-gen AI CPUs and accelerators. AMD Aims To Diversify Its 2nm Production Through Samsung Deal As TSMC All Booked Out Till 2028 Recently, AMD announced that its CPUs and GPUs for AI datacenters are gaining lots of orders, & supply tightness is a reality that they would have to live with in the years ahead. Currently, AMD mainly relies on TSMC for making chips through the Taiwanese giant's advanced process and packaging technologies. So far, AMD's success has relied solely on TSMC, but AMD [β¦]
Final Fantasy VII Remake Part 3 is set to redefine the series' scope with the inclusion of the Highwind airship, but even in terms of combat gameplay, the third and final entry in the series is set to deliver the best experience of the trilogy, going by what series director Naoki Hamaguchi has teased in a recent interview with German publication ntower. "Weβve designed each character to have their own unique appeal, so we didnβt create the game with the intention of having just one character stand out above the rest," Hamaguchi-san said to a question asking about his favorite [β¦]
We're now just two weeks away from the launch of LEGO Batman: Legacy of the Dark Knight and the developers at TT Games have revealed the game's official PC system requirements. Unfortunately, it's not great news. In fact, to our knowledge, LEGO Batman: Legacy of the Dark Knight might very well be the first PC game to require Frame Generation to be enabled as a requirement for the Minimum spec. This is troubling on its own and even more so because the specs mention the game would run at 30 frames per second with Frame Generation enabled. Basically, the developers [β¦]
Arm's AGI CPU has seen explosive demand amidst the Agentic AI boom, as the company now reports double the revenue by 2028. Arm Says Its AGI CPU Demand Is So Massive That It Has Doubled Its Revenue Estimates To Over $2 Billion by 2028 In March, Arm launched its AGI CPU, which is specifically designed to address the growing Agnetic AI needs. Unlike traditional x86 solutions, the AGI CPU is based on the Arm architecture, which has been gaining momentum in the data center segment. The move was seen as a big deal for Arm, which switched from an IP [β¦]
As data center demand surges toward zettabyte scale, Seagate, Toshiba, and Western Digital are pursuing sharply different technology strategies in their pursuit towards 100TB and beyond.
GameNative's latest update brings Lossless Scaling's multi-frame generation technology to Android devices. Enabling a triple-digit FPS experience from a 30 FPS base frame rate.
Negotiations between the National Samsung Electronics Union, which represents workers in the companyβs chipmaking division, and management have seemingly broken down over a single issue.
Chromatic 3D Materials has successfully tested 3D-printed rocket propellant capable of withstanding 1,800 PSI combustion pressures, potentially paving the way for faster rocket production, more advanced thrust geometries, and resilient distributed defense manufacturing.
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Repairit repairs corrupted videos, photos, documents, and audio across desktop, web, and mobile. It fixes playback errors, restores damaged images, recovers unreadable files, and repairs Outlook PST and OST files. It also uses AI to enhance quality, unblur faces, colorize old photos, animate portraits, and remove objects. Choose the desktop toolkit for comprehensive repair, try quick fixes online, or use the Relumi app to retouch and restore on the go.
Itβs fixed now, but Windrose was quietly killing PC SSDs with excessive data writes The hit pirate game Windrose, which recently reached a peak player count of over 220,000 in Steam Early Access, has been found to be causing excessive data writes on PC playersβ SSDs. While the issue has now been patched, the YouTuber [β¦]
Google Chrome is quietly pushing a 4GB AI model onto devices and reinstalling it if removed. The company says it is designed to protect your privacy when using AI features.
The global tablet market remained flat in Q1 2026, with shipments rising just 0.1% year on year to reach 37 million units, according to the latest research from Omdia. While tablet shipments declined sequentially, in line with typical seasonal patterns, regional performance was led by Latin America, followed by the Middle East and Africa. However, this growth was largely driven by inventory build-up rather than underlying end-user demand, pointing to a weaker demand outlook.
"Heading into 2026, tablets have been relegated in importance for vendors across margins, volume, and overall value," said Himani Mukka, Research Manager at Omdia. "In this supply-constrained environment, consumers and vendors alike are being more deliberate about which devices to prioritize. PC vendors are focusing on notebooks and desktops, while those operating across both smartphones and tablets are gravitating toward smartphones due to their outsized contribution to overall business."
MSI today announces the launch of the DATAMAG LITE 40Gbps, a magnetic portable SSD that combines high-speed performance with everyday convenience. Available in 1 TB, 2 TB, and 4 TB capacities, the DATAMAG LITE leverages the USB4 40 Gbps interface to deliver transfer rates of up to 4000 MB/s read and 3600 MB/s write, making it an ideal portable storage solution for users who need fast and flexible storage on the go. Complementing the hardware, the dedicated DATAMAG App provides users with an intuitive way to check remaining capacity, back up and restore photos and videos, and keep important data safe and accessible at all times.
Magnetic Portable SSD
Built for users who need fast and convenient storage on the move, the DATAMAG LITE 40Gbps features a practical magnetic attachment design. Using the included metal ring, the drive can attach securely to compatible devices for easier access and greater portability. A hanging ring adds further convenience, keeping the SSD within reach wherever everyday life or work takes you.
ASUS today announced the latest version of the ASUS Chromebook CM14 (CM1406), a powerful yet budget-friendly 14-inch laptop featuring a stylish and premium design. This laptop is built for everyday productivity, with support for up to 8 GB of LPDDR5x-6400 MT/s RAM and 128 GB of eMMC storage. The FHD display with a wide viewing angle and 86% screen-to-body ratio enhances the viewing experience There's also full connectivity via an HDMI port and two USB 3.2 Gen 1 Type-C full-function ports.
The series features an exciting range of three colorsβPlatinum Silver, Forest Blue, and Blue Aura. The keyboard matches the chassis for a cohesive look, while the polished diamond-cut finish gives the device an elegant and premium appearance. Effortless power is delivered by the MediaTek Kompanio 540 processorβusing an efficient Arm-based architectureβand easy portability is assured with a starting weight of just 1.32 kg. A 180Β° lay-flat hinge allows the expansive FHD display to be easily shared, and HDMI supportβa rare feature for this price pointβenables enhanced learning, entertainment, and work experiences. Up to 23 hours of battery life ensures maximum on-the-go convenience.
PCI-SIG has released a small update on its upcoming PCIe 8.0 standard, with the draft milestone reaching version 0.5. Perhaps the most intriguing aspect of this draft update is not the performance itself, but the exploration of a new connector technology to support this high-bandwidth protocol. Last year, we learned that PCI-SIG plans to implement a 256.0 GT/s raw bit rate and 1 TB/s of bidirectional bandwidth in the x16 lane configuration. We had assumed that the protocol would continue using the familiar connector technology seen in previous PCIe updates. However, it turns out that the current connector might be a limiting factor, prompting the search for a replacement for the traditional PCIe electrical connection.
The traditional PCIe connector is a copper-based link with up to 16 lanes connecting graphics cards to a slot. In a full x16 lane configuration, the PCIe generation supported by the motherboard provides the best performance, offering the maximum bandwidth the platform can deliver. However, with a 256 GT/s raw bit rate, the connector provides about 1 TB/s of bidirectional bandwidth, which is eight times faster than the current PCIe 5.0 platform used with modern GPUs and CPUs. This indicates that the current physical layer facilitating communication between a GPU and a motherboard is nearing saturation with the advent of PCIe 8.0, necessitating the consideration of an alternative connection method.
NVIDIA is bringing 10x manufacturing capacity and creating over 3000 high-paying jobs in the US through its partnership with Corning. U.S. Optical Connectivity Manufacturing Sees A Big Boost From NVIDIA & Corning Partnership Press Release: NVIDIA andΒ Corning IncorporatedΒ today announced a multiyear commercial and technology partnership to dramatically expand U.S.-based manufacturing of the advanced optical connectivity solutions needed to power next-generation AI infrastructure. Corning will increase its U.S.-based optical connectivity manufacturing capacity by 10x and expand its U.S. fiber production capacity by more than 50% to meet the accelerating demand driven by AI factory buildouts. The expansion includes the construction of [β¦]
PCI-SIG has released the PCIe 8.0 specification with the 0.5 draft detailing up to 1 TB/s bandwidth & 256 GT/s data rates. PCIe 8.0 Standard Will Be Ready by 2028, Made For Next-Gen Data Centers With 1 TB/s Bandwidth The PCIe 8.0 specification highlights a major uplift versus existing standards, offering 8x the raw data rate and bandwidth of PCIe 5.0. On paper, PCIe 8.0 offers a 256 GT/s data rate and 1 TB/s of raw bi-directional bandwidth via a 16x lane configuration. The standard utilizes the PAM4 signaling technology and is backward-compatible with existing PCIe technology. PCI-SIG states that [β¦]
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Motherboard shipments are going to see a sharp decrease in 2026 as PC component prices continue to rise, and consumer interest is at an all-time low. Motherboard Makers Will Ship Several Million Lower Units Than Last Year As Consumer Interest In PC Hardware Spirals Down PC component prices are at an all-time high. The worst-affected products are memory, graphics cards, and storage. Meanwhile, CPUs have also started to get more expensive as AI demand continues to get wilder each passing day. And it's not a matter of just rising prices; consumer hardware also sees wide-spread shortages. The main reason is [β¦]
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Cybersecurity researchers have discovered three packages on the Python Package Index (PyPI) repository that are designed to stealthily deliver a previously unknown malware family calledΒ ZiChatBot on Windows and Linux systems.
"While these wheel packages do implement the features described on their PyPI web pages, their true purpose is to covertly deliver malicious files," KasperskyΒ
AMDβs next-generation Ryzen motherboards could be very similar to todayβs designs This week, Biostar confirmed that it plans to showcase βnext-generation AMDβ motherboards at Computex 2026. While the company did not release any information about these motherboards, it did unveil that we would learn more very soon. According to the leaker MEGAsizeGPU, the next generation [β¦]
During the announced Xbox Special Look broadcast, SEGA and RGG Studio revealed plenty of new details about Stranger Than Heaven, their upcoming new intellectual property. First of all, the game is targeting a Winter 2026 launch on Xbox Game Pass, Xbox Series X|S, Xbox on PC, Xbox Cloud Gaming, Steam, and PlayStation 5. Stranger Than Heaven is set up as a sprawling, multi-generational saga spanning 50 years of Japanese history, from 1915 to 1965. The story begins in 1915 San Francisco, where a young boy namedΒ Makoto DaitoΒ (born to an American father and Japanese mother; played by actor Yu Shirota) faces [β¦]
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Serving up a considered combination of looks, usability and performance, this rather cute bean-to-cup coffee machine is worthy of a spot in your kitchen.
Not too long ago, 2K Games announced that it was suspending the development of Borderlands 4 on the Nintendo Switch 2, stating that the focus would be "delivering quality post-launch content for players on the ongoing improvements to optimize the game." Now, Take-Two CEO, Strauss Zelnick, has commented on the launch delay in an interview with Game File's Stephen Tolito, explaining that the Switch 2 just isn't the target platform for Borderlands 4. The executive explained that Sony's PlayStation 5 and the Xbox are the primary consoles for Borderlands 4, and that, although Take-Two wants to meet players on the consoles they're playing on, the studio wants to "make sure that we've addressed Borderlands 4 from a consumer's point of view before we bring it to more platforms."
Zelnick maintains that running Borderlands 4 is still "doable" on the Nintendo Switch 2, although Nintendo gamers may be in for a significant wait if the game's performance on the Steam Deck and other, more powerful, gaming handhelds is anything to go by. It should be noted that a recent update to Borderlands 4 claimed to deliver a 20% performance improvement at high resolutions and up to 40% improvements at 1080p on the minimum PC spec.
A dozen critical security vulnerabilities have been disclosed in the vm2 Node.js library that could be exploited by bad actors to break out of the sandbox and execute arbitrary code on susceptible systems.
vm2 is an open-source library used to run untrusted JavaScript code inside a secure sandbox by intercepting and proxying JavaScript objects to prevent sandboxed code from accessing the host
Earlier this week, five people who touch every layer of the AI supply chain sat down at the Milken Institute Global Conference in Beverly Hills, where they talked with TechCrunch about everything from chip shortages to orbital data centers to the possibility that the whole architecture that undergirds the tech is wrong.
Since FBC: Firebreak launched in June 2025, it has not managed to top even 2,000 concurrent players on Steam, according to SteamDB, with low player counts ultimately resulting in Remedy putting active development for the co-op shooter on ice in March 2026. In Remedy Entertainment's Q1 2026 earnings report, however, the game studio announced that it would not actually be sunsetting the game itself. Instead, Remedy will "remain live and playable" on PC and all platforms it launched on, and it will remain playable via PlayStation Plus, and Xbox Game Pass. Remedy says that "upkeeping the infrastructure will not incur significant costs" for the studio.
The game studio also reinforced that Control Resonant is still on-track for a 2026 launch, and that it expects 2026 to be a pivotal year, with the studio likely expecting strong launch figures for Resonant, given how popular the first Control game was. The studio didn't share exact numbers, but noted that Control continued to show strong sales figures in early 2026. The studio also confirmed that it is in the proof-of-concept phase of an as-yet unnamed new project and in full production on remakes of Max Payne 1 and 2.
ATK has become known for its impressive budget gaming peripherals that provide gamers with an alternative to flagship gaming mice and keyboards without having to empty their wallets. The brand's latest launch is the ATK Dragonfly A9 Mini, which, the brand claims, will be a world-first exclusive launch of the PixArt PAW 3955 Master sensor, which will be a custom version of the existing PAW 3955 sensor. The mouse itself looks to be a pretty close match to the compact shape of the Logitech G Pro X Superlight 2C, and it will likely weigh the same as or a little less than Logitech's design, which comes in at 51 g.
As for exact internal specifications, not much has been revealed, but it would make sense for ATK to use a Nordic 52-series MCU and either tuned Omron optical or Huano mechanical switches. Regardless of MCU, the ATK Dragonfly A9 Mini will likely feature 8 kHz polling and ATK's typical "Ice-Feel" coating. The skates deviate from Logitech's design, with two large flat skates at the front and back as well as the typical ring around the sensor. Pricing and availability have not yet been announced, but it will likely cost around the same $59.98-74.98 range as the regular Dragonfly A9 series.
1stStep.ai helps you land interviews faster by tailoring your resume to each job, writing cover letters, and scoring ATS keyword matches in about 30 seconds. Upload a resume or import from LinkedIn to see skill gap analysis, targeted rewrites, and clean, downloadable formats. Use the built-in job search to find nearby roles, bulk-apply with custom resumes, and track applications in one place. Optimize your LinkedIn profile, prep for interviews, and keep data localβparsing runs in your browser with optional backups.
Scamp is a local-first design tool that writes real TSX and CSS Modules directly into your project folder. You can draw layouts, set flex, and style elements while it saves code exactly as you would. It watches your files for changes and updates the canvas instantly for true bidirectional sync. A built-in terminal runs agents like Claude Code in your project context. No cloud or accountsβjust standard files you can open in any editor and commit with git.
Bugzy is a QA workflow platform that helps teams manage what happens after bugs are found, from report to release decision. Instead of just capturing issues, Bugzy connects them to environments and release cycles, giving teams a clear view of whatβs inside each release and what needs attention before shipping.
With built-in technical context like logs, network activity, and session replay, Bugzy makes issues easier to understand and reproduce. It brings structure to QA workflows, helping teams track progress, collaborate, and make confident release decisions with a clear sign-off step.
FlowBeacon is an all-in-one pool maintenance app for DIY owners and certified pool operators. It streamlines water testing, calculates chemical dosing, tracks chemical inventory, and organizes checklists and maintenance across single or multiple pools. Use analytics to spot trends, store photos and notes, and keep a complete history so your water stays clear and equipment runs smoothly.
Googleβs Sameer Samat, the Android chief, has already confirmedΒ that the companyβs Android 17 will not be a Liquid Glass makeover, but donβt believe that's because the Tensor chips powering the Pixel family are underpowered in any manner. Sure, these SoCs are slower than current-generation competitors, but running Appleβs latest UI shouldnβt be a problem for them. Itβs just that Google has a different vision for how its Android platform should look and behave, and thereβs actually a major benefit for users with the company sticking to Material You. Google is highly conservative in background processing, which helps preserve battery life, [β¦]
Apple's MacBook Neo has popularized a trend of high-end smartphone SoCs powering low- and mid-tier laptops. And, Samsung now appears to be readying a Chromebook version of its 2028-launching Exynos 2800 SoC to power not only a MacBook Neo rival but also take on Apple's base M7 chip. Samsung has much grander plans for the Chromebook version of its Exynos 2800 chip than merely to power a MacBook Neo competitor, and those plans revolve around tackling Apple's base M7 chip itself The tipster SchrΓΆdinger appears to be on a roll lately. Just hours back, he revealed the CPU architecture of [β¦]
Out of the blue, Nintendo shadowdropped a Star Fox Direct and revealed the previously rumored game. It's a remake of the original 1997 Nintendo 64 title, which may be a little confusing for some, since there were already a remake and a reimagining of that classic game. Anyway, Nintendo describes it as a "cinematic take" withΒ fully voiced dialogue, a sweeping orchestral soundtrack, all-new cutscenes, and redesigned charactersΒ with a more animal-like aesthetic. It will be released exclusively for the Nintendo Switch 2 on June 25, 2026. Among the game's additionsΒ is a prologue depicting a past mission involvingΒ James McCloud, Fox's father, that [β¦]
CURSD measures how luck skews outcomes across major sports with the CURSD Luck Score (CLS). It blends up to 21 signalsβexpected goals, Pythagorean expectation, injury burden, schedule strength, and moreβinto a single rating from -100 (cursed) to +100 (blessed). Explore daily-updated rankings for soccer, hockey, basketball, and baseball, dive into team pages and records, and read match reports grounded in xG and advanced stats. Use the data to settle debates, spot regression candidates, and get weekly picks informed by CLS.
Mimicry lets you spin up mock REST APIs in seconds so you can ship without waiting on backends. Define paths, generate realistic data with Faker, and manage full CRUD operations and relationships. Push data or seed via API, and toggle Chaos Mode to simulate real-world latency and random errors. Use it for prototyping, testing, and CI with 24-hour guest persistence to keep data available while you iterate.
In the age of content creators, Fallout co-creator Tim Cain believes that players increasingly don't think for themselves and parrot influencer opinions.
The LVFS (Linux Vendor Firmware Service) is a firmware update project that's been gaining traction in recent years, especially with distributions like Bazzite and SteamOS serving as simplified operating systems for devices like gaming handhelds, and manufacturers like Framework and System76 releasing Linux-first hardware. While Dell and Lenovo have previously allowed firmware updating for a number of their devices, it was just announced by Richard Hughes, a Gnome developer and maintainer, that both Dell and Lenovo have recently become premier sponsors of LVFS, meaning they each donate in excess of $100,000 annually to keep the project sustainable and fund development.
Becoming a premium sponsor of the LVFS also means that Dell and Lenovo will be able to implement several custom features, allow for 1,500 monthly uploads and 10,000,000 monthly downloads, and more closely collaborate with the LVFS developers. The LVFS previously announced a sustainability plan, which sought to secure $400,000 in additional annual donations to fund development and a $30,000 annual budget for hosting costs.
Today (May 6, 2026) Arm (NASDAQ: ARM) published a letter to its shareholders containing the company's results for its fourth quarter and fiscal year 2026 ended March 31, 2026. The infographic below provides the key highlights for the quarter:
Arm delivered record-breaking quarterly and full-year results, with Q4 FYE26 revenue reaching $1.49 billion and full-year revenue at $4.92 billion. FYE26 was Arm's third consecutive financial year since going public of more than 20% revenue growth.
Arm delivered record full-year royalty revenue of $2.61 billion alongside Q4 FYE26 revenue at $671 million, with this driven by growth across smartphones, Edge AI, Physical AI and Cloud AI, where data center royalties more than doubled year-over-year. Meanwhile, Arm's Q4 FYE26 revenue for licensing reached a record $819 million, with yearly revenue at $2.31 billion.
NannyContract helps families and nannies draft, negotiate, and sign professional nanny agreements in one streamlined workflow. Use the AI contract builder to generate terms that reflect your location's expectations, share for review, handle edit requests, and finalize with secure digital signatures and a clean PDF audit trail. Start free and pay a one-time $29 only when you're ready to sign, with no signup required.
Formasty is a form builder for businesses that want to avoid high costs for limited responses. It lets you create forms with AI, multi-step forms, use conditional logic to show the right questions, accept file uploads, and customize forms to match your brand. The core idea is simple: unlimited forms, unlimited submissions, fixed price.
It works well for leads, inquiries, bookings, applications, and other workflows where you need reliable forms without worrying about submission caps or monthly limits. Instead of pricing that grows with usage, Formasty gives you one fixed cost and the features you need for long-term use.
FeedFilter shows you who is spamming your social media feed. The website audits the people you follow and evaluates their recent posts for deception, clickbait, promotion, rage bait, and other low-signal filler. The app filters out unwanted content as you scroll and is fully customizable so you can see more of what actually matters.
Cybersecurity researchers have exposed a new Mirai-derived botnet that self-identifies as xlabs_v1 and targets internet-exposed devices running Android Debug Bridge (ADB) to enlist them in a network capable of carrying out distributed denial-of-service (DDoS) attacks.
Hunt.io, which detailed the malware, said it made the discovery after identifying an exposed directory on a Netherlands-hosted
Chinese researchers used supercomputers to model Yellowstone, revealing that tectonic forces shaped magma pathways and sparking ambitions for full planetary simulation systems.
Following Lisa Su's revelation, a disgruntled Redditor predicted: 'The RAM economy will permanently change and data centers will be a nuisance for the rest of recorded time'.
Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.
Don't sleep on Halo Infinite's new Gauntlet co-op mode. It's some of the most fun I've had with Halo PvE in ages, and a must-play if you like a challenge.
Omarchy 3.7 is out, and gaming is the headline feature. The Arch-based distro led by David Heinemeier Hansson has rolled out what it's calling a Gaming Edition update, overhauling Linux gaming support across the board. Steam now installs automatically without any user input and drops the problematic SDL_VIDEODRIVER environment variable that was causing compatibility issues with many games. RetroArch got a bigger overhaul, the AUR dependency is gone, making installation much faster, and the emulator comes pre-configured out of the box. Users can now drop their BIOS and ROM files into ~/Games, scan the directory, and they're ready to go with the CRT Royale shader enabled by default. Beyond emulation, Omarchy 3.7 adds launchers for Lutris (Battle.net games like Diablo, StarCraft, and WoW), Heroic (Epic Games titles without anti-cheat, so no Fortnite or Rocket League), and Moonlight for streaming games from a Windows PC running Sunshine. An Xbox Cloud Gaming web app rounds out the gaming additions, covering Game Pass titles including ones that won't run natively on Linux.
Outside of gaming, the update introduces a new unified omarchy command that replaces the previous scattered omarchy-* commands, with tab completion and a cleaner interface for installing software, taking screenshots, and analyzing issues. Built-in screen text extraction is also new, powered by the Tesseract OCR engine. The cliamp text-based music player now ships by default, and there's improved support for ASUS ExpertBook Panther Lake laptops alongside Intel FRED enabled by default on Panther Lake systems. The full release notes covering additional features, improvements, and bug fixes are available on GitHub, where Omarchy 3.7 can also be downloaded.
AMD's next-generation 900-series chipset to launch alongside Ryzen desktop processors powered by the "Zen 6" microarchitecture, could be fundamentally the same chipset as the current 800-series, based on the same "Promontory 21" silicon designed by ASMedia. What differentiates the platform from current 800-series and previous 600-series chipset could be a series of add-on features, new BIOS-level software features AMD is introducing with its next-gen processors, and a significantly overhauled memory support.
With its next-gen Ryzen "Olympic Ridge" desktop processors, AMD is introducing a new client I/O die, probably built on the 4 nm foundry node. This new cIOD is expected to feature a new set of DDR5 memory controllers that support higher DRAM clock speeds, tighter timings, and come with native support for CUDIMMs and CAMMs. The motherboard-side readiness for CUDIMMs and DDR5 CAMMs could be exclusive to AMD 900-series chipset models. AMD is readying the new EXPO 1.2 standard for overclocking DDR5 memory modules. With these upgraded memory controllers and native support for CUDIMMs backed by EXPO 1.2, AMD can catch up with Intel in terms of DDR5 memory speeds.
A recent pull request effectively turned Copilot into a "co-author" for every programming project created in Visual Studio Code β even when the programmer behind the screen did not use Copilot at all. Users informed Microsoft that they did not like the change, criticizing the company for adding more "slop"...
The movie Mortal Kombat II is out in just two days in the United States, and so far, the reception has been much better than that of the previous installment, released in 2021. Early reviews highlight better fights, cooler costumes, nastier fatalities, stronger character dynamics, and the standout performance of new entry Karl Urban as Johnny Cage. Gamers, however, may be more interested in the future of the gaming franchise. There have been rumors about a new Injustice 3 game from NetherRealm dating all the way back to 2025, and new reports have just rekindled that rumor. Still, Mortal Kombat [β¦]
GALAX will continue making GPUs under its new leadership at Palit as it addresses the recent confusion caused by miscommunication. GALAX Is Alive & Kicking Under Palit, Working on Current & Next-Generation GPUs A few days ago, we exclusively broke the news that Palit had taken full control of GALAX, handling their entire business and RMA support. The initial messaging between different GALAX teams suggested that the GPU vendor was ending its PC business and would be dissolved under GALAX; however, that's not true. As per new statements, Palit has confirmed that GALAX is not leaving the graphics card market [β¦]
HummingBytes is the all-in-one platform for personalized AI media. Stop paying for multiple $20/month AI subscriptions β one plan unlocks the best image and video models on the market, including Google Nano Banana Pro, Seedream 4.5, GPT-Image-1.5, Veo 3.1, Seedance 1.5 Pro, and Sora 2.
Generate studio-quality product photography, social posts, thumbnails, shorts, and brand films from a single workspace without juggling tabs, credits, or billing accounts. Plans start at $5.99/month and every tier, including Lite, includes commercial rights and unlimited storage. It is built for daily creators, agencies, and ecommerce sellers who need to ship visual content fast.
AI diagnostic models show strong performance on complex cases, though limitations in handling uncertainty raise concerns about real-world clinical use.
The Blink Doorbell 2K+ is available in wired and battery-powered versions, and US subscribers can get AI-generated video descriptions sent to their phones.
Robinhood CEO Vlad Tenev says more than 150,000 retail investors joined the fintechβs new venture fund, which offers exposure to private tech companies like OpenAI, Stripe, Databricks, and Oura before they go public.
The Razer Barracuda Pro is a special premium headset that elevates the sound of music and video games with great sound and the ability to connect to devices simultaneously, and it's now on offer for a 44% discount.
Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the companyβs ongoing brand refresh under CEO Asha Sharma. The new startup sequence embraces nostalgia and continues Xboxβs return to a more distinct visual identity.
The Razer BlackWidow V4 75% keyboard is now 32% discount for a limited time. If you're on the hunt for a customizable mechanical keyboard with snappy performance rates for gaming and work, then this bargain is for you.
The 7th Edition of Microsoft's Surface laptop is enjoying an 32% discount for its Snapdragon X Elite variant with a 13.8-inch touchscreen to give folks an edge in completing everyday IT tasks for a lower price.
AMD has released Adrenalin Edition 26.5.1 WHQL, adding game support for PRAGMATA, Honor of Kings: World, INDUSTRIA 2, Tides of Tomorrow, and MONGIL: STAR DIVE. On the bug fix side, two issues are resolved: intermittent stuttering while playing Resident Evil Requiem on the "Raccoon City" map on Radeon RX 9000 series, and corruption while playing God of War on Radeon RX 9000 series.
A few known issues remain. Battlefield 6 continues to see intermittent crashes on Ryzen AI 9 HX 370 systems, texture flickering when AMD Record and Stream is active, and FSR Upscaling and Frame Generation showing as inactive on RX 9000 cards. RoadCraft is also experiencing crashes on RX 9000 series, and a new known issue notes corruption in Satisfactory on RX 9000 series products.
Cybersecurity researchers at Kaspersky found that the attack compromised multiple versions of Daemon Tools, from 12.5.0.2421 through 12.5.0.2434. What made the campaign particularly difficult to detect was that the malicious installers were distributed directly from the official website and signed with legitimate digital certificates belonging to AVB Disc Soft, the...
On the PS5, players will have access to HDR and 4K gameplay as well as PS5 Pro enhancements and support for ray tracing. HDR / 4K and ray tracing are also supported on the Xbox and Microsoft Store versions, we're told.
The lawsuit alleges that a series of updates pushed to certain Roku-powered TVs introduced recurring issues that, in some cases, rendered the devices unusable. The models named include Roku Select Series and Roku Plus Series sets, along with TCL's 3-, 4-, 5-, and 6-series TVs running Roku OS.
Rambus wants to address ongoing AI bandwidth problems with its new PCIe 7.0 Switch IP that features Time Division Multiplexing. Rambus Introduces PCIe 7.0 Switch IP with Time Division Multiplexing for Scalable AI and Data Center Infrastructure Press Release: Rambus, a premier chip and silicon IP provider making data faster and safer, today announced theΒ Rambus PCIe 7.0 Switch IP with Time Division MultiplexingΒ (TDM), a new addition to its advanced interconnect IP portfolio designed to address the rapidly escalating bandwidth, latency, and scalability requirements of AI, cloud, and high-performance computing (HPC) systems. As AI infrastructure grows in scale and architectural complexity, [β¦]
Samsung has finally entered the hallowed trillion-dollar club, courtesy of the memory-driven tailwind that continues to emanate from AI-focused data centers, going on to permeate nearly every facet of the global consumer electronics industry. Samsung is worth $1.2 trillion right now and continues to close in on Tesla's valuation, courtesy of the relentless global demand for memory resources As per a tabulation by CompaniesMarketCap, Samsung is worth $1.21 trillion right now, and remains poised to overtake Tesla as the world's tenth most valuable company. This comes as the operating profit of Samsung's semiconductor unit in Q1 2026 surged by an [β¦]
SpaceXAI has announced that it will provide Anthropic access to its Colossus 1 supercomputer with 220,000 NVIDIA GPUs and is also planning orbital compute clusters. From Land To Space, SpaceXAI Has Offered Anthropic With Multi-Gigawatt Compute Capacity For Its AI Needs Anthropic is starving for more compute for its AI requirements. The company is expanding its capabilities at a scale like none other, while reportedly making in-house chips & working with some big chipmakers. The company also announced a partnership with Amazon for a 6GW Trainium chip capacity for its Claude AI models, among several other partnerships. Today, SpaceXAI has [β¦]
PCI-SIG announces availability of the first PCIe Gen8 draft, reassures 256 GT/s data transfer rate, maintains backwards compatibility, evaluates new connector technology.
AlohaGo is a personalized itinerary planner built exclusively for Oahu that optimizes your entire trip. Unlike other planners that offer generic recommendations, AlohaGo personalizes travel around your budget, style, pace, and interests. It gives you a complete day-by-day plan with timing, cost estimates, and booking tips. You can edit live, swap activities, and compare budget, mid-range, and luxury options with clear breakdowns. Save and adjust your plan as your trip evolves to explore Hawaii with confidence and make the most of every dollar.
CEREVITY is a private telehealth therapy network designed for high-level professionals like founders, executives, attorneys, and physicians. We connect you with experienced, PSYPACT-credentialed clinicians who understand leadership, performance, and high-stakes decision-making pressures. Same-week scheduling, no waitlists, no insurance paperwork, and coverage across all 50 states.
Sessions range from standard 50-minute appointments to 3-hour intensives and monthly concierge retainers for ongoing priority access. Everything is private-pay, so your therapy stays off corporate and insurance records.
Gardyn delivers AI-guided meditation tailored to how you feel in the moment. It generates calming sessions on demand, offers a curated library for sleep, focus, and healing, and includes breathing tools and journaling by voice, video, or text. Use it to sleep deeper, manage stress, and build daily rituals that keep you grounded. Your reflections and sessions stay private and encrypted, and you can start free or unlock unlimited access for $12/month.
The latest Currys Epic Deals sale is still live at the retailer this week, so I've taken a look through and picked out the 23 top tech deals that I think are worth your attention.
U.S. prosecutors said a ransomware gang fueled Russian government corruption, and allowed the gang's leaders to avoid paying taxes and dodge the country's military draft.
Braintrust, a startup that makes an βoperating system for engineers building AI software,β notified customers that hackers broke into one of its Amazon cloud environments, and is asking customers to rotate their API keys.
The project would be a "multi-phase, next-generation, vertically integrated semiconductor manufacturing and advanced computing fabrication facility," according to the proposal.
The Chinese AI lab came to prominence in early 2025 after launching a large language model that trained on a fraction of the compute power and at a fraction of the cost of the big U.S. models like those from OpenAI and Anthropic.
The search index is evolving from ranking pages to supporting AI-generated answers. In a technical blog post βon the evolving technical characteristics of the index,β published today, Microsoft Bing explained why AI search needs a different indexing system than traditional web search.
Traditional search vs. grounding systems. Microsoft said traditional search can rely on users to self-correct, while AI systems need stronger evidence because they generate committed answers.
Traditional search is built around documents. Users get ranked links, scan the results, and decide what to trust.
Grounding systems are built around supportable facts with clear sourcing. The AI uses that information to generate a combined answer, where mistakes can compound across sources and reasoning steps.
They shared this table:
Whatβs different. Traditional ranking is optimized for relevance. Grounding must also assess whether information is accurate, up to date, clearly sourced, and sufficient to support an answer. That means AI indexes need to account for whether:
A pageβs meaning survives chunking and transformation.
The source is clearly identified.
The information is fresh enough to use.
Important facts are actually retrievable and groundable.
Grounding systems need to detect disagreements between sources before generating an answer.
Stale content. Stale content creates a different risk in AI answers, Microsoft said. In traditional search, it may hurt ranking quality. In grounding systems, it can directly generate a wrong answer.
Contradictions. A search engine can rank one source above another and let users decide. Grounding systems must recognize conflicting evidence before turning it into a single answer, according to Microsoft.
Retrieval is more complex. Search is usually a single interaction: query in, ranked results out. Microsoft said grounded AI systems may retrieve information repeatedly, refine based on earlier results, combine evidence, and reassess confidence before answering.
How indexing quality is measured. Search quality has traditionally focused on ranking performance and user behavior. Grounding systems also need to measure factual fidelity, source quality, freshness, evidence strength, and conflict detection. The industry is still learning how to rigorously measure grounding quality, Microsoft said.
Grounding doesnβt replace search. Grounding builds on existing search infrastructure while adding systems focused on evidence quality, attribution, and deciding when an AI system should avoid answering, Microsoft said.
Why we care. For decades, search indexes helped determine which pages users should visit. Today, AI grounding determines which information supports an AI-generated answer. Microsoft described grounding as a new layer on top of traditional search, built for AI systems that need higher confidence in the information they use. That shift could push brands and publishers to focus more on creating information AI systems can confidently use.
AMD releases its Radeon Software Adrenalin 26.5.1 driver for Pragmata, Industria 2, and more AMD has officially released its AMD Software 26.5.1 WHQL driver for AMD Radeon GPUs. This new driver includes game-specific optimisations for some of the newest games, including Pragmata, Honor of Kings: World, Industria 2, and Tides of Tomorrow. This driver also [β¦]
Apple has removed all RAM upgrade options for the Mac Studio M3 Ultra from sale Apple has officially removed its high-memory Mac Studio M3 Ultra models from sale, limiting the device to 96GB of unified memory. In March, Apple removed its 512GB configuration from sale, and now the Mac Studio M3 Ultra 256GB option has [β¦]
Point-in-Time Restore is a new Windows 11 feature that redefines recovery for the modern PC user. Here's how it differs from the classic System Restore and why you might want to start using it as soon as it's available.
From the infamous LASO Master challenge in Halo to bizarre achievements in High on Life and Lollipop Chainsaw, this list rounds up seven of the weirdest, funniest, and most difficult Xbox achievements ever created.
Many believe Subnautica 2 dev Unknown Worlds and publisher Krafton are severing ties, but devs have confirmed that the two are "co-publishing" the title.
Microsoft Teams is adding Brand Impersonation Protection for external VoIP calls. The feature warns users when a firstβcontact caller appears to be posing as a trusted organization. It arrives as attackers increasingly target external Teams calls.
When Firaxis first conceived of Civilization VII, the ambition was to boldly re-approach the series' classic structure with new mechanics rooted in a more nuanced historical perspective, while honoring and building upon the time-tested strategic gameplay that players love. Since our February 2025 launch, those same players have only helped us better achieve that initial, ambitious vision.
Today, we're thrilled to officially announce the release date for the Test of Time update for Civilization VII, free for all players when it releases on May 19.* This is much more than just another update; it's a direct result of your passion, feedback, and patience. It also wouldn't have been possible without our dedicated and invaluable Firaxis Feature Workshop participants, who were essential to shaping Test of Time's features by putting them through their paces over the past months.
NVIDIA GeForce GTX 10-series graphics cards turn 10 today. In May 2016, NVIDIA debuted the GeForce GTX 1080, powered by the "Pascal" graphics architecture on the TSMC 16 nm FinFET foundry node. This would go on to be the final generation of NVIDIA GeForce GPUs to truly comply with Moore's Law. To illustrate, the GeForce GTX 1080, a predecessor to the current RTX 5080, needed a single 150-Watt 8-pin power connector, and could play AAA games of its time at 4K Ultra HD with the game being rendered at native resolution (no upscaling). "Pascal" established phenomenal standards of performance-per-Watt over the GTX 9-series "Maxwell" generation.
It seems as though a recent patch to Pragmata on the PS5 Pro has increased the game's render resolution, although Capcom has yet to actually announce the change. According to recent tests by Digital Foundry and Brazil Pixel on YouTube, Pragmata's Patch 1.21 has increased the internal render resolution from 864p to 1080p. Notably, this is now the same resolution as the game uses on the base model PS5, which produced a cleaner image in some cases before the update, because it used a native render resolution of 1080p from the outset. Pragmata will still use Enhanced PSSR to upscale the image, whereas the base console uses FSR, and in Digital Foundry's testing, the image produced in Patch 1.21 is much cleaner, with little to no impact on the final frame rate.
Google Chrome is reportedly downloading a 4 GB AI model onto user PCs without consent, prior information, or any way for less technical users to discover it independently. According to Alexander Hanff, who publishes a blog called "That Privacy Guy," Google Chrome is installing a 4 GB Gemini Nano model locally without user consent. The researcher discovered that Google Chrome downloads and installs the local AI model automatically, without any user input. Google Chrome initiates this process by creating an "OptGuideOnDeviceModel" folder, which contains a "weights.bin" file that is exactly 4 GB. This file is used for Google's Gemini Nano model, which handles on-device scam detection, AI-assisted writing, and other tasks. The entire process takes about 15 minutes to complete, all without the user's knowledge.
Why does this happen? Google Chrome automatically scans your device to assess whether it can run local AI models and only triggers the download when AI features are active. There is no specific checkbox in the browser settings indicating a 4 GB local AI model download. Interestingly, users who deleted this 4 GB model found that Google Chrome redownloaded it repeatedly, continuing the cycle. The only way to prevent or disable the download is by disabling Chrome's AI features through the "chrome://flags" settings, using enterprise policy settings in your organization, or simply uninstalling Chrome to stop the automatic downloads.
A recent report by Nikkei Asia highlights several interesting cases in which 3D engines are being used for far more than simply powering commercial video games. Japanese sources describe the "extended life" of popular SDKs such as Unity and Unreal Engine, which together account for around 70% of the traditional...
Nvidia said the deal will expand Corning's US-based optical connectivity manufacturing capacity tenfold and boost its domestic fiber production capacity by more than 50%. Collectively, the new facilities will create north of 3,000 high-paying jobs, we are told. Financial terms of the agreement were not disclosed, nor was a timeline...
It's one thing to partner with either one or two major names in the AI segment, but OpenAI got AMD, NVIDIA, Intel, Microsoft, & Broadcom to accelerate large-scale AI training. OpenAI Announces Mega-Partnership With AMD, NVIDIA, Intel, Microsoft & Broadcom To Accelerate AI The new announcement from OpenAI comes as a supercomputer network partnership that aims to accelerate large-scale AI training. For this purpose, AMD, Broadcom, Intel, Microsoft, and NVIDIA are working with the firm to develop a new protocol called MRC (Multipath Reliable Connection) with the goal of improving GPU networking performance and resilience in large training clusters. OpenAI [β¦]
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To celebrate Teacher Appreciation Week, Googlers thanked the educators who inspired them to try new things. 
AlphaEvolve has become a powerful engine for scientific and societal progress. 
New AI-powered bidding and budgeting tools help you meet your goals, manage your budgets and stay ahead of shifting consumer behavior. 
Google Health Coach, now available globally, provides personalized insights on workouts, sleep, recovery and wellbeing. 
The new lightweight, screenless Fitbit Air has a long battery life and offers in-depth health and wellness insights. 
Introducing the lightweight, screenless Fitbit Air, and the brand-new Google Health app. 
The Fitbit app is now the Google Health app, debuting an all-new logo, look and capabilities. 
NBA champion and Google Performance Advisor, Stephen Curry, has partnered with Fitbit to debut a special edition band. 
Explore Asian and Pasifika cultures with curated collections on Google Play, creator spotlights, a new Doodle and more. 
