iPhone 18 design may help Samsung defend Galaxy S27
iPhone 18 could feature a familiar look as iPhone 17 is selling too well. Samsung is bringing bold changes to the Galaxy S26 series, while Apple seems to have no plans of design refresh, but refinements are certainly likely.
Apple’s iPhone 17 turned out to be a massive success, and iPhone 18 could be paying the price in terms of design. iPhone 16 reverted to iPhone X-like vertical camera and iPhone 17 Pro debuted with a larger island on the back.
The iPhone maker is likely to highlight other improvements. It includes A20 and A20 Pro performance, manufactured using 2nm tech. Meanwhile, reports suggest Apple is avoiding the high-performance 2nm TSMC node.
iPhone 17 looks similar to the iPhone 16, and the iPhone 18 may replicate the 2026 design language. There’s nothing wrong, as leading smartphone vendors don’t usually tweak their design language every year or more frequently.
Samsung introduced its new signature design philosophy with the Galaxy S22 Ultra, which remained intact till the Galaxy S25 Ultra. This year’s Galaxy S26 Ultra is adopting a camera island alongside its two siblings.
With iPhone sales already hurting Galaxy, Apple could go even more fierce against Samsung. It’s said that the iPhone 18 Pro and Pro Max could only launch this year, while the standard iPhone 18 could arrive early next year.
iPhone 18 Pro could come with variable aperture camera technology. A DSLR-grade teleconverter mechanism is also being explored. If true, we may see Samsung bringing some exceptional camera upgrades to the S27 Ultra next year.
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