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(PR) Bolt Graphics Completes Tape-Out of Test Chip for Its Zeus GPU

Bolt Graphics today announced the successful tape-out of its test chip, marking a key milestone in the development of its Zeus GPU. Zeus is a next-generation compute platform designed to reduce the total cost of compute by up to 17 times across high-performance computing (HPC), rendering, and emerging compute-intensive applications.

Global demand for compute capacity continues to accelerate to support capabilities such as simulations, real-time graphics, and artificial intelligence across a wide range of industries. To address the need, companies optimized existing compute architectures for peak performance rather than cost efficiency, causing infrastructure cost to become a primary constraint. As the majority of workloads remain dependent on these architectures, large segments of the available market remain economically unviable.

(PR) AMD Launches the Ryzen 9 9950X3D2 Dual Edition Processor

Today, AMD released the AMD Ryzen 9 9950X3D2 Dual Edition processor, the first processor that brings dual AMD 3D V-Cache technology to the desktop, unlocking a new level of performance for developers, creators and gamers.

Built for demanding developers, the AMD Ryzen 9 9950X3D2 Dual Edition processor combines high-performance "Zen 5" core technology with dual 2nd Gen AMD 3D V-Cache technology across all 16 cores, delivering 208 MB of total cache for expanded cache capacity and low latency. The result is exceptional responsiveness, increased throughput and flexibility to power next-generation development and creation workflows.

(PR) Google Introduces Its Eighth Generation of Custom Tensor Processor Unit

Today at Google Cloud Next, we are introducing the eighth generation of Google's custom Tensor Processor Unit (TPU), coming soon with two distinct, purpose-built architectures for training and inference: TPU 8t and TPU 8i. These two chips are designed to power our custom-built supercomputers, to drive everything from cutting-edge model training and agent development, to massive inference workloads. TPUs have been powering leading foundation models, including Gemini, for years. These 8th generation TPUs together will deliver scale, efficiency and capabilities across training, serving and agentic workloads.

In this age of AI agents, models must reason through problems, execute multistep workflows and learn from their own actions in continuous loops. This places a new set of demands on infrastructure, and TPU 8t and TPU 8i were designed in partnership with Google DeepMind to take on the most demanding AI workloads and adapt to evolving model architectures at scale.

β€œLuca’s Yachts Are Video Games”: Vampire Survivors Developer Poncle Has Over 15 Games in Development, Including Two Original IPs

A menacing vampire character stands in front of a large, red full moon, with bats flying in the background.

Vampire Survivors was one of the standout hits when it launched in 2022, selling over a million copies in a matter of months and taking home Best Game at the BAFTAs. Its developer Poncle has grown to be able to publish other titles like Kill the Brickman, create a spin-off title in Vampire Crawlers, and release several DLC updates for Vampire Survivors. Now, as the game has reached over 27 million players, Poncle has over 15 games in active development, including two new original IPs. That comes from a new interview from The Game Business with Matteo Sapio, chief executive […]

Read full article at https://wccftech.com/vampire-survivors-developer-poncle-has-over-15-games-in-development-two-original-ips/

Only Limited Units Of MSI’s RTX 5070 Ti-Powered Vector 16 HX AI Gaming Laptop Are Available For $1,610, Grab One With A Free PRAGMATA Copy

A limited number of units remain for the RTX 5070-powered MSI Vector 16 HX AI

The MSI Vector 16 HX AI is probably being picked up in droves on Amazon, likely because this gaming laptop offers the best value for an RTX 5070 Ti machine. Best of all, you’re getting a free copy of Capcom’s latest sci-fi AAA game, PRAGMATA, and if you have yet to indulge in this title, you’re definitely missing out. The sad part about the Amazon deal is that you have a limited amount of time to pick it up for $1,609.99 because only a few units remain in stock. The current Vector 16 HX AI configuration offers the standard RAM […]

Read full article at https://wccftech.com/limited-msi-vector-16-hx-ai-gaming-laptop-units-available-for-1610-on-amazon/

The Blood of Dawnwalker Sets April 28 Showcase Where Rebel Wolves Finally Drops Release Date, New Gameplay, and PC Specs

A character in the game Ravenbound holding a sword with two moons in the background.

Rebel Wolves' open-world RPG The Blood of Dawnwalker has been in the works for some time and will finally make its debut this year on PC and consoles. When this will happen exactly will be revealed next week during aΒ Road to Launch Event, where more information on the game will be shared alongside its release date. The event, which will stream on April 28th at 9:00 AM PDT / 6:00 PM CEST / 5:00 PM BST, will also feature new gameplay, a new story trailer, the PC system requirements, and all the details on the game's editions. "We are getting […]

Read full article at https://wccftech.com/the-blood-of-dawnwalker-april-28-showcase-release-date-pc-specs/

Samsung’s Memory Division Cares More About AI Than Its Smartphone Business, As Executive Warns Of A Deficit Due To Rising Costs

Samsung executive warns that the company's smartphone business could witness a deficit

The AI industry has grown exponentially, but at the cost of gobbling up nearly all of the DRAM supply, leaving next to nothing for a multitude of manufacturers hailing from other businesses. Memory makers are also struggling to keep up with demand and may only meet 60 percentΒ of the entire supply through 2027. Samsung, being one of the firms to mass produce DRAM chips, appears to favor its short-term growth and profits over lending a hand to its DX (Device Experience) and MX (Mobile Experience) units, which are responsible for smartphone launches. According to the latest report, the situation is […]

Read full article at https://wccftech.com/samsung-executive-warns-of-smartphone-business-deficit-due-to-rising-memory-costs/

MSI Arms New Raider 16 and Crosshair 16 Laptops With Intel’s Core Ultra 200HX and RTX 5090, Pushing 300W Through a 16-Inch Chassis

Three MSI gaming laptops are displayed against a neon swirl background, labeled as 'Crosshair 16 Max HX,' 'Raider 16 Max HX,' and 'Cyborg 15 Max HX.'

The existing Crosshair and Raider lineups have received new models, featuring up to GeForce RTX 5090 and high-end Intel Core Ultra 200HX processors. MSI Debuts Raider 16 and Crosshair 16 Series Laptops, Featuring Core Ultra 200HX-RTX 50 Series Combos; Upgrades Titan and Stealth 18 Laptops as Well Popular hardware and peripheral manufacturer, MSI, has launched new laptop models under the Raider and Crosshair series, featuring upgraded configurations. The company has announced that the newer models will be powered by the Intel Core Ultra 200HX processors, paired with high-end NVIDIA GeForce RTX 50 series GPUs to achieve high performance gaming and […]

Read full article at https://wccftech.com/msi-launches-new-raider-16-and-crosshair-16-laptops-with-core-ultra-200hx/

Despite Driving 12% Spending Growth, Crimson Desert Missed the Top-10 Best-Selling Games in US for March 2026, But Marathon Made the Cut

Two characters from different video games, one male with facial paint and fur clothing set in a natural backdrop, and the other a female with cybernetic enhancements aiming a futuristic weapon.

Circana executive director and video game industry analyst Mat Piscatella has reported the US sales charts for the month of March 2026, and perhaps unsurprisingly, it's MLB The Show 26 that appears at the top of the charts, helping to drive a 12% spending growth compared to March 2025 alongside Crimson Desert and PokΓ©mon Pokopia. While Piscatella cites Crimson Desert as one of the main spending growth drivers, when looking at the full top-20 list of best-selling games by dollar sales, including both physical and digital sales, the new open-world from Pearl Abyss failed to make the top 10. It […]

Read full article at https://wccftech.com/crimson-desert-missed-top-10-best-selling-games-in-us-march-2026-marathon-made-the-cut/

Beyerdynamic MMX 150 Wireless Review – Classic Beyer Sound Finally Cuts the Cord

MMX150

Beyerdynamic’s gaming headsets have always lived slightly outside the mainstream. They don’t chase RGB trends or software-heavy ecosystems, and they rarely shout about features they can’t back up with fundamentals. The MMX 150 Wireless follows that same philosophy, but with a modern twist: low‑latency wireless, Bluetooth dual connectivity, and battery life good enough to forget about charging for days. On paper, it’s Beyerdynamic stepping into a space already crowded by SteelSeries, Corsair, and Sony. In practice, the MMX 150 Wireless feels like what Beyer does bestβ€”sound first, comfort second, gimmicks lastβ€”just without a cable attached. Design & Comfort – Familiar, […]

Read full article at https://wccftech.com/review/beyerdynamic-mmx-150-wireless-review-classic-beyer-sound-finally-cuts-the-cord/

My Hands-on with The Expanse: Osiris Reborn Beta Made Me Confident Owlcat Is on the Right Track

The image shows a promotional art for The Expanse: Osiris Reborn featuring various characters, including some wearing space suits and holding futuristic weapons, standing amidst icy blue crystals.

Owlcat's rather unusual tradition of holding Closed Beta tests for its single player roleplaying games continues with The Expanse: Osiris Reborn. Starting today, customers who have purchased the Miller's Pack (at €79.99) or the Collector's Edition (at €289) from the official website will be able to get a taste of the game via the Closed Beta, available across all platforms: PC, PlayStation 5, and Xbox Series S and X. Owlcat kindly provided Wccftech with advanced access to the Closed Beta build, giving me the chance to preview this highly anticipated action RPG. The section of the game included in the […]

Read full article at https://wccftech.com/the-expanse-osiris-reborn-beta-hands-on/

MAINGEAR Pushes MG-1 To The Top Of The System Integrator Pile With Ryzen 9 9950X3D2 And RTX 5090 Combo

A gaming PC with blue LED lighting is displayed next to a box labeled AMD Ryzen 9000 Series Processor Dual Edition featuring AMD 3D V-Cache Technology.

The system integrator is deploying AMD's flagship Zen 5 X3D chip to deliver the best possible configuration available on the market. MAINGEAR Intros MG-1 Gaming Desktop With Ryzen 9 9950X3D2 Dual Edition, Up To GeForce RTX 5090, and Up To 128 GB DDR5 Memory Popular system integrator, MAINGEAR, has introduced the MG-1 gaming desktop with new configuration, consisting of the recently launched AMD Ryzen 9 9950X3D2 Dual Edition. The MG-1 lineup already has plenty of configurations, including processors and GPUs from popular vendors like Intel, NVIDIA, and AMD, but with the launch of Ryzen 9 9950X3D2, the system has now […]

Read full article at https://wccftech.com/maingear-launches-mg-1-with-ryzen-9-9950x3d2/

Linux may be ending support for older network drivers due to influx of false AI-generated bug reports β€” maintenance has become too burdensome for old largely-unused systems

Linux kernel developers are reviewing a proposal to remove obsolete ISA and PCMCIA-era Ethernet drivers from the mainline kernel, citing rising maintenance burden from AI-driven bug reports and fuzzing. The change would cut around 27,000 lines of legacy code

UK government says 100 countries have spyware that can hack people’s phones

The U.K.'s cybersecurity chief warned that U.K. businesses and critical infrastructure are underestimating the threat from spyware attacks and other cyberthreats, with more governments having access to the powerful surveillance technology than ever.

How to run an AI-assisted SEO competitor analysis that actually works

How to run an AI-assisted SEO competitor analysis that actually works

You can now do in 20 minutes what used to take a full afternoon. Feed two Semrush exports into Claude or ChatGPT, and you’ll get a polished competitor analysis – complete with topic clusters, gap tables, and prioritized briefs.

The output looks convincing. The tables are clean. The recommendations sound confident.

That’s the problem. AI can organize and summarize data quickly, but it can’t make strategic decisions. Without the right workflow, prompts, and validation, you risk acting on insights that sound right but lack depth.

Used correctly, though, AI can surface meaningful patterns – revealing differences in topical depth, content coverage, and authority signals that influence search visibility.

Here’s a walkthrough of a real two-competitor analysis using Claude and Semrush data, showing how to turn fast AI outputs into a reliable strategy. You’ll get a repeatable workflow, tested prompts, and a validation checklist to catch common mistakes, along with a clear sense of where to trust AI β€” and where to rely on your judgment.

AI won’t run a competitor analysis for you. But it can compress the manual work β€” clustering, pattern matching, and synthesis β€” so you can focus on interpreting intent, validating opportunities, and deciding what’s worth pursuing.

Note: The sites in this analysis are real but anonymized. Site Y is our client, while Competitors A and B are direct competitors in the same niche. The data is from real Semrush exports pulled in early 2026.

Start with data, not a prompt

Whenever possible, start by exporting data from your SEO tool. Don’t ask an AI assistant to guess what an SEO tool can tell you.

Otherwise, you assume your AI assistant is a measurement tool. Although it isn’t, it’ll try its best to respond to your request. This often looks like plausible-sounding traffic estimates, keyword lists, and competitive assessments that are partially or entirely fabricated.

Here’s what we exported and why each piece matters.

Export 1: Organic Research > Pages (top 100 by estimated traffic)

This report tells you which pages are winning. Key columns include the URL, estimated traffic per page, number of ranking keywords per page, the intent breakdown (commercial, informational, navigational, transactional), and the traffic change column that shows momentum.

For example, a page pulling 14,500 visits from 1,632 keywords is a different asset from a page pulling 400 visits from 12 keywords. The intent split tells you why that traffic matters.

Export 2: Organic Research > Positions (top 100 keywords by traffic)

This export tells you which keywords are winning. Key columns here are keyword and position, search volume, keyword difficulty , search engine results page (SERP) features (image packs, video carousels, and People Also Ask), and keyword intent tags.

Instead of telling you which URLs perform best, this report reveals which search queries drive the most traffic. You need both reports for a complete picture.

The export checklistΒ 

For each competitor and for your own site, pull:

  • Semrush Organic Research > Pages, top 50-100, sorted by traffic.
  • Semrush Organic Research > Positions, top 100-500, sorted by traffic.
  • Semrush Keyword Gap report (optional).
  • Screaming Frog crawl with URLs, titles, H1s, word count, crawl depth, and internal links. This optional report adds structural context (like how deep pages are buried in the site architecture) that the Semrush exports don’t include.

Conduct a 20-minute competitive review

Next, feed your exports into your AI assistant. Ask it to do three things: classify, cluster, and compare.

Topic taxonomy (per site)

Here’s the prompt I used:

I'm going to give you a Semrush Organic Pages export for a website. Each row is a URL with its estimated organic traffic, number of ranking keywords, and intent breakdown.

Please:
1. Assign each URL to a topic category (e.g., "Product - Roof Racks," "Editorial - Buying Guides," "Support - Technical," "Category - Inventory")
2. Assign a page type: Homepage, Product Page, Category Page, Editorial/Guide, Blog Post, Support/Info, Landing Page, or Other
3. Create a summary table showing: topic category, number of pages, total traffic, and dominant intent

Rules:
- Base classifications on the URL path and any context available. Do NOT guess traffic numbers or keyword data. Use only what's in the export.
- If a URL is ambiguous, flag it as "needs manual review" rather than guessing.
- Group similar topics (e.g., don't create separate categories for "off-road accessories" and "off-road bumper kits." Cluster them).
- After classifying, list any URLs where you're less than 80% confident in the classification. I'll verify those manually.

Here's the data:
[PASTE PAGES EXPORT]

For Site Y, Claude identified seven topic clusters across 100 pages. Here’s the summary:

Topic ClusterPagesTrafficDominant intent
Homepage/Brand314,651Mixed (commercial and informational)
Buying guides and comparisons25~10,600Informational and commercial
Roof racks and cargo (product)2~5,100Commercial and transactional
Bumpers and armor (product)38~2,300Commercial
Installation and how-to content4~1,300Informational
Inventory/Category4~540Transactional
Other (brand, manufacturer, thin)24~1,300Mixed

Even before comparing competitors, this taxonomy tells a story. Our client’s organic traffic is driven more by editorial content (buying guides and comparisons) than by all product pages combined.

In fact, a single buying guide pulled 7,336 visits on its own, and the top product page drove 5,021. That editorial strength is both a strategic asset and a vulnerability, since editorial rankings can be more volatile than product page rankings.

Competitor comparison

Once you’ve created a taxonomy for each site, use this prompt to compare them:

I now have topic taxonomies for three competing sites in the same niche. I'm going to give you the summary tables for all three.

Please:
1. Build a comparison table showing how each site's traffic distributes across topic categories
2. Identify each site's "content strategy signature": what type of content drives the majority of their organic traffic
3. Flag any categories where one site dominates and the others are weak or absent
4. Note the traffic concentration: what percentage of each site's total traffic comes from their top 3 pages

Rules:
- Use only the data provided. Do not estimate or infer traffic for categories not present in a site's export.
- If a category doesn't exist for a site, mark it "Not present" rather than zero. We don't know if they have content there, only that it doesn't appear in their top 100.

Site Y taxonomy:
[PASTE]

Competitor A taxonomy:
[PASTE]

Competitor B taxonomy:
[PASTE]

When we used this prompt, Claude revealed three completely different strategies from the same niche.

Site YInfo/support pages (60 of the top 100)Competitor B
Content strategyEditorial-ledUtility/support-ledProduct page-led
Top content typeBuying guides and comparisonsInfo/support pages (60 of top 100)Product pages and category pages
Non-homepage hero pageTow capacity and fitment calculator (7,336 visits)Bolt pattern lookup guide (1,245 visits)Off-road bumper category (3,200 visits)
Traffic concentration (top three)75.3%81.2%71.8%
Estimated traffic (top 100)35,6817,01711,093
MomentumGrowing (+1,743 net)Flat (-264 net)Declining (-1,525 net)

Manually developing this comparison could require hours of spreadsheet work between categorizing 300 URLs, building pivot tables, and trying to spot patterns across three tabs. But Claude did it in minutes.

The pattern recognition alone (three completely different strategies from three sites selling in the same market) is genuinely valuable output.

The numbers show that Site Y pulls five times the organic traffic of Competitor A and three times that of Competitor B, despite all three competing in the same space.

Competitor A’s second-highest traffic page is a bolt pattern guide on a support subdomain. Competitor B is losing ground fast, with its top category page dropping by 1,184 visits.

If you’re running a competitive analysis and you don’t spot patterns like these, you’re missing the strategic story behind the data.

Apply human judgment

If you were to stop after generating the clusters and comparison chart, you’d have a plausible-looking competitive analysis. But the AI-generated output needs human intervention before you make any strategic decisions.

Check the classifications

Spot-check 10-15% of classifications by visiting the URLs. Correct the taxonomy, and then re-run the comparison. This turns an 85% accurate first draft into one with 95% or higher accuracy.

The β€œconfidence flag” line in the prompt (β€œlist any URLs where you’re less than 80% confident”) saves you from having to guess which ones to check. If you skip this step, the misclassifications can distort your entire competitive profile.

For example, when I checked Claude’s page classifications against the actual live pages, roughly 15% needed correction. It tagged a product comparison page as a blog post. It classified a regional landing page as a category page. And it lumped an FAQ page into the β€œOther” category even though it served as the site’s primary buyer’s guide for a specific product line.

These misclassifications were the kind of accidental calls that come from categorizing URLs by path structure alone, without seeing the page content. For example, if a URL path says /blog/best-off-road-accessories/, AI assistants will call it a blog post even if the page functions as a commercial comparison guide.

Consider the intent

AI assistants can surface data points in seconds, but they can’t make strategic calls for you. Interpreting the data requires understanding your client’s business model, their authority level, and their content capacity.

I’ve seen teams burn an entire content sprint on high-volume informational keywords that drove plenty of traffic and zero leads. If the intent doesn’t match your business goals, the volume is irrelevant.

For example, Competitor A’s second-highest-traffic page is a bolt pattern lookup guide, pulling 1,245 visits per month. Claude flagged this as a content strategy gap for Site Y, since our client had no equivalent utility content.

While this is technically correct, it’s strategically misleading. The bolt pattern guide targets purely informational intent. So, the page builds authority and earns links, but it’s not a commercial driver.

While it can be helpful to create utility content like this, it should be a steady background effort, not a priority sprint. The commercially relevant gaps (product categories, buying guides) come first.

Use this prompt fix:

For each opportunity you flag, check the intent breakdown from the Semrush data. 
If more than 60% of the traffic is informational or navigational intent, flag it separately as "authority builder, not direct conversion driver" so I can prioritize accordingly.

Compare the SERP reality vs. the ranking position

AI assistants work from the position numbers and volume data in your SEO reports. They don’t know what the SERP looks like.

For example, Claude saw that Site Y ranks Position 3 for β€œoff-road roof rack” (22,200 monthly searches, driving 1,443 visits) and treated it as a straightforward optimization opportunity. Push the page to position one, and capture more traffic. Simple.

But in reality, the SERP is packed with rich features: popular products, an image pack, and People Also Ask. The traditional organic blue links appear barely above the fold on desktop and well below the fold on mobile.

Ranking in position one likely wouldn’t deliver the traffic increase you’d normally expect from a 22,200-volume keyword because the SERP features absorb most of the clicks.

For your top five or 10 priority keywords, do a manual SERP check. If the page is dominated by shopping carousels and video results, then a traditional organic push may not be the right play. Instead, a product feed optimization or video content strategy might be more effective.

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Do a gap analysis

Your SEO tool already has a keyword gap report. But a raw list of missing keywords isn’t a strategy.

Use it as a starting point. Then, let AI clusteri those gaps into themes, tiering them by intent and business relevance and turning raw gap data into prioritized actions.

Start with the tool data

We pulled two Semrush Keyword Gap reports comparing Site Y against both competitors. They revealed:

  • Missing keywords: 217 keywords where both competitors rank and Site Y doesn’t appear at all. Combined search volume ~49,700/month.
  • Weak keywords: 106 keywords where Site Y ranks but gets outperformed by both competitors. Combined search volume: ~33,650/month.

Feed the gap data to AI

Use this prompt with your AI assistant:

I'm going to give you two Semrush Keyword Gap reports:
1. MISSING: keywords where both competitors rank and Site Y doesn't
2. WEAK: keywords where Site Y ranks but competitors outrank us

Each row includes: keyword, intent tags, search volume, keyword difficulty, CPC, and the ranking position for each site.

Please:
1. Cluster the keywords into thematic groups (e.g., "bumpers," "roof racks," "overlanding gear," "light bar kits," "torque specs/fitment"). A keyword can only belong to one cluster.
2. For each cluster, provide: number of keywords, total search volume, dominant intent, and average keyword difficulty.
3. Separate the clusters into tiers based on intent:
  - Tier 1 (Commercially relevant): Clusters with predominantly commercial or transactional intent that align with the site's core product/service offering
  - Tier 2 (Adjacent commercial): Clusters that are commercially relevant to the broader market but may not be the site's primary product focus
  - Tier 3 (Authority builders): Clusters with primarily informational or navigational intent that build topical authority but are unlikely to drive direct conversions
  Note: I will review the tier assignments and adjust based on business model fit. AI should make its best guess and flag any clusters where the tier assignment is uncertain.
4. Within each tier, sort by combined search volume
5. Flag any keywords that are branded competitor terms (e.g., a competitor's product or brand name). These are generally not pursuable gaps
6. For the WEAK keywords, separate into "close wins" (Site Y in positions 1-10) vs. "long shots" (Site Y in positions 50+)

Rules:
- Use ONLY the keywords in these exports. Do not suggest keywords not present in the data.
- If intent data is missing or ambiguous, mark it "verify manually" rather than guessing.
- Do not invent search volume or ranking data. If a field is empty, say "not available."

MISSING keywords:
[PASTE]

WEAK keywords:
[PASTE]

When we used this prompt with Claude, clear thematic clusters emerged from the 217 missing keywords:

ClusterKeywordsCombined volumeDominant intentClaude’s tier
Bumpers / skid plates30+~12,000/moCommercial1
Roof racks / cargo systems10+~8,000/moCommercial1
Winches (for sale)15+~5,500/moTransactional1
LED light bar kits12+~3,200/moCommercial1
Overlanding gear / overlanding accessories10+~2,800/moCommercial1
Torque specs / installation guides8+~1,500/moInformational3
Branded competitor terms6+~1,200/moNavigationalSkip

Correct AI’s priorities

This step determines where you spend the next quarter’s content budget, so human judgment is essential.

If you let an AI assistant set your content priorities based purely on search volume and intent labels, you’ll end up chasing someone else’s market instead of dominating your own. Volume is seductive, but business alignment is what drives revenue.

For example, Claude clustered 323 keywords and tiered them by intent in minutes. But it assigned bumpers/skid plates (~12,000/month volume) the same priority as overlanding gear (~2,800/month) because it doesn’t know what Site Y sells.

Without our human override, we may have built our content calendar around the wrong cluster.

ClusterClaude’s tierCorrected tierReasoning
Overlanding gear / overlanding accessories11: Core businessDirectly aligned with Site Y’s primary product line. These are the keywords that drive qualified buyers.
Bumpers / skid plates12: AdjacentHigh volume, commercially relevant to the broader market, and Site Y stocks some of these products. Worth targeting through editorial/guide content over time, but not the priority sprint.
Roof racks / cargo systems12: AdjacentRelated to what Site Y does, but not the core offering.
Winches (for sale)12: AdjacentTransactional intent is appealing, but these are a different product category.
LED light bar kits12: AdjacentRelated market, but not core inventory.
Torque specs / installation guides33: AuthorityInformational content that builds topical relevance. Steady background effort.
Branded competitor termsSkipSkipCan’t realistically win these anytime soon.

Identify small pushes that make big differences

Next, find the low-effort opportunities with the biggest payoffs.

For example, from 106 weak keywords, we separated 17 close wins where Site Y already ranks in positions one through 10. These have real potential:

KeywordVolumeSite Y PositionBest Competitor PositionGap
overlanding accessories1,600312 positions
overlanding gear720312 positions
overlanding roof rack720413 positions
overlanding accessory kit590312 positions
overlanding storage system390312 positions
overland vehicle accessories320312 positions
overland accessories260312 positions
overlanding cargo rack210312 positions

Site Y sits at position three across virtually every β€œoverlanding” variant, while Competitor A holds position one. These are optimization opportunities. A focused push toward better on-page targeting, internal linking adjustments, and content updates incorporating β€œoverlanding” language more explicitly could flip several of these to position one or two.

That’s a different action than writing a new page. Claude would have defaulted to the latter if we hadn’t split the data into close wins and long shots.

Factor in authority context

As a final validation step, pull the backlink profiles for your competitors.

When we did this, we found that both had relatively thin link profiles. Competitor B had 199 backlinks with an average page authority score of just 1.1 (on Semrush’s 0-100 scale), while Competitor A had 128 backlinks, averaging a 3.1 authority score. The highest quality links for both came from the same handful of overlanding and off-road vehicle publications.

The most-linked pages and the top organic pages barely overlapped for either competitor. Only the homepages appeared in both lists.

Competitor B’s top backlinks pointed to product pages, while its top organic traffic came from category pages. Competitor A’s best links came from editorial features, while their organic traffic was dominated by the homepage and a support page.

This tells us their organic rankings are driven more by topical relevance and on-page SEO than by direct link equity to individual pages. It means the keyword gaps we identified are likely winnable through content and optimization rather than requiring a major link building campaign.

Turn the gap analysis into a brief

Use your competitor analysis to draft a content brief with AI. Input this prompt:

Based on the gap analysis we ran, [DESCRIBE PRIORITY CLUSTER] emerged as a priority. Draft a content brief for optimizing the existing presence and/or creating a new page to capture this cluster.

Include:
1. Primary and secondary target keywords (from our data only)
2. Recommended page type and format (based on what's currently ranking for these terms)
3. Content structure with suggested H2s
4. Content elements the ranking competitors include that our page should match or exceed
5. Estimated word count range based on competing content

Then, in a separate section called "Differentiation: For Human Review," suggest 3 possible angles that would make this page genuinely different from what already ranks. These are suggestions for me to evaluate, not final decisions.

Before finalizing the brief, cross-reference the target keywords against Site Y's existing pages export. Flag any existing pages that already rank for or target similar keywords. These are potential cannibalization risks that need to be resolved before creating new content.

Rules:
- Do not fabricate competitor content details. Base element recommendations on what we know from our data (URLs, page types, keyword footprints)
- If you need information you don't have (e.g., actual competitor page content), say "manual review needed: [specific thing to check]" rather than guessing

From this prompt, Claude drafted a clean brief with target keywords from our data, recommended format (long-form guide with product integration), and an H2 structure.

It also performed a cannibalization check. Because we added a cross-reference line to the prompt, Claude flagged that Site Y already had a related page pulling 838 visits. If we’d created a new page without checking, it would have competed with the existing page. That one line in the prompt saved us from unnecessary internal competition.

But the differentiation section needed human input. Only someone who knows Site Y’s brand voice and customer objections could pick the right angle from these suggested options:

  • First-hand testing and review angle:Β Site Y installs and tests these products, so they can show real usage via trail tests, installation photos, and customer experiences.
  • Comparison angle: What’s the difference between overlanding versus off-road? This directly addresses the keyword overlap we noticed in the gap data.
  • Buyer qualification angle: Who needs overlanding gear versus who would be fine with standard off-road accessories?

The experience signals (actual trail tests, customer stories, installation details) also need substantial human oversight. This is where Google’s emphasis on experience, expertise, authoritativeness, and trustworthiness meets practical execution. If you don’t have genuine first-hand experience to draw on, no amount of keyword optimization will close that gap.

Run through a validation checklist

Before you act on any AI-assisted competitor analysis, go through this checklist to prevent the most common errors.

Data validation

  • Base all analysis on tool exports (Semrush, Ahrefs, Screaming Frog), not AI-generated estimates.
  • Check for export dates (if data is older than 90 days, recent algorithm updates or market shifts may have changed the picture).
  • Use a meaningful sample size (top 50+ pages per competitor, not just top 10).
  • Include both Pages and Positions exports.

Classification validation

  • Spot-check 10-15% of the AI assistant’s page type and topic classifications against live pages.
  • Correct any misclassifications and re-run the comparison.
  • Check whether AI created overly granular or overly broad categories.
  • Verify that pages on subdomains or unusual URL structures were classified correctly.

Intent validation

  • Check intent tags (not just search volume) on all flagged opportunities.
  • Separate commercially relevant gaps from informational and authority-building gaps.
  • Verify intent interpretation with a manual SERP check on your top three to five priority keywords.
  • Make a conscious decision to pursue, defer, or skip high-volume informational keywords.

Prioritization validation

  • Confirm your AI assistant’s priority ranking aligns with your business goals, not just search volume.
  • Check whether the product or service matches what you sell if a cluster looks like tier one based on volume alone.
  • Determine if opportunities are achievable given site authority and content resources.
  • Confirm no opportunities are branded competitor terms you can’t realistically win.
  • Check whether a gap is better addressed by optimizing existing content versus creating new content.

Brief validation

  • Choose a differentiation angle for AI-generated briefs (not just keywords and structure).
  • Verify the recommended content format matches what ranks in SERPs.
  • Confirm the brief doesn’t target keywords that your own site already ranks for.
  • Identify E-E-A-T signals and determine what original content the page needs that AI can’t generate.

The shift to AI-assisted SEO competitor analysis

AI tools have changed where you spend your time when conducting a competitor analysis. The data gathering, clustering, cross-referencing, and initial synthesis that used to consume most of your time? AI handles that efficiently.

Instead, AI assistants free up thinking time. Now, you can spend that time on the parts that determine whether your analysis leads to results: interpreting intent, validating classifications, and making strategic calls about what’s worth pursuing and what’s a distraction.

AI safety risk: How Best-of-N jailbreaking bypasses safeguards

AI safety risk- How Best-of-N jailbreaking bypasses safeguards

As artificial intelligence integrates deeper into our workflows, understanding its vulnerabilities is critical. A recently exposed vulnerability known as Best-of-N (BoN) jailbreaking has redefined how we view AI safety.Β 

Here’s a breakdown of BoN jailbreaking, how the attack works, and why it creates real risk for your data, brand, and the AI tools you rely on.

First, a quick vocabulary check

Before getting into BoN, there are two terms you need to actually understand, not just nod at.

  • Brute force attack: Imagine trying to crack a four-digit PIN by starting at 0000, then 0001, then 0002, all the way to 9999. No cleverness, no strategy, just trying every single combination until one works. That’s brute force. It’s dumb, slow, and works disturbingly often if nobody stops it.
  • Stochastic: This just means random, or more precisely, probabilistic. AI models are stochastic because they don’t produce the exact same output every time you ask the same question. There’s built-in variability in how they generate responses. That’s by design. It’s what makes AI feel less robotic. It’s also a liability.

What is Best-of-N jailbreaking?

BoN is brute force, but smarter. Instead of trying every possible combination from scratch, it exploits the built-in randomness of AI models.Β 

The logic is simple: if an AI gives slightly different answers every time, and some of those answers slip past its own safety rules, then the attacker just needs to ask enough times, in enough slightly different ways, until one version of the question gets the forbidden answer through.

That’s not just a technical edge case. It means safeguards can be bypassed at scale, with direct implications for how your team uses AI tools every day.

Diagram showing a single prompt splitting into five noisy variations β€” including random capitalization, character substitution, extra spaces, typos, and filler tokens β€” with one variant breaking through an AI safety filter

The research behind this technique describes it as a β€œsimple black-box algorithm.” Black-box means the attacker doesn’t need to see inside the model. No access to the code, no insider knowledge required. They’re working from the outside, just like any regular user would.

Think of it like a kid asking for candy when you’ve already said no. The first β€œno” doesn’t stop them. They rephrase, change their tone, ask at a slightly different moment, and try from a different angle.Β 

They ask another adult or wear you down, not by finding a magic phrase, but by generating enough variations that eventually one lands at the exact moment your patience runs out. BoN is that kid, automated, running thousands of variations per minute.

How the attack works β€” and how easy it is to set up

This is the part that should make you uncomfortable, because it shows how little effort it takes to turn this into a real-world risk. The setup isn’t sophisticated.

Three-column diagram showing how Best-of-N jailbreaking adapts by modality: text attacks use random capitalization, character scrambling, and typos; image attacks change background color, font, or text position; audio attacks adjust pitch, speed, or background noise

Step 1: AugmentationΒ 

The attacker takes a forbidden prompt, something the AI is trained to refuse, and generates hundreds or thousands of variations.Β 

Not clever rewrites, just noise: random capitalization (HoW Do I…), scrambled characters, inserted typos, and meaningless filler tokens.Β 

Ugly, broken-looking text that a human would immediately recognize as weird, but that an AI processes token by token.

Step 2: BombardmentΒ 

All those variations get sent to the model simultaneously, or in rapid succession, using a simple script. This isn’t a complex operation.Β 

Anyone with basic Python knowledge and access to an API can automate this. The compute cost is low. The barrier to entry is lower than most people assume.

Step 3: SelectionΒ 

An automated grader, often just another LLM, scans all the outputs and flags the one response that bypassed the safety filter and delivered the restricted content. The attacker doesn’t read thousands of responses. The second AI does the screening for them.

That’s the full attack. No special hardware, no insider access, and no advanced degree in machine learning.

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The numbers behind BoN

The original research clocked an 89% attack success rate on GPT-4o and 78% on Claude 3.5 Sonnet when running 10,000 augmented prompt variations.Β 

With just 100 variations, Claude 3.5 Sonnet still failed 41% of the time. This didn’t quietly fade into the research archives when the models got updated. It was presented as a poster at NeurIPS in December 2025.Β 

NeurIPS is the most prestigious machine learning conference in the world. And the attack has only gotten faster. Newer BoN-based techniques can now achieve comparable success rates while cutting the time to attack from hours to seconds.

Meanwhile, OWASP, the gold standard for cybersecurity risk rankings, listed prompt injection, the category BoN falls under, as the No. 1 vulnerability in their 2025 LLM Top 10.Β 

The success rate also follows a predictable power-law curve, meaning attackers can mathematically forecast how many attempts they need before they break through.Β 

Forget luck, we’re talking about a calibrated, scalable operation. BoN also works across all modalities: text, images (change the font, background, and color), and audio (adjust pitch, speed, and background noise). Every format and frontier model tested.

Why it’s a marketing and branding problem

Cybersecurity and marketing used to be separate conversations. AI collapsed that boundary and put brand risk directly inside your AI workflows.

Safety filters are porous, not protective

The research is unambiguous: given enough augmented attempts, some will get through. This applies to every AI tool in your stack, whether it’s internal, customer-facing, or embedded in your content workflows.

Your prompt inputs carry legal risk

When your team pastes a client brief, a competitor’s ad copy, or licensed third-party content into a prompt to β€œget AI help,” you’re introducing material that could later be extracted.Β 

BoN jailbreaking demonstrates that copyrighted content can be physically retrieved from model weights under the right conditions. If an AI can reproduce verbatim text when sufficiently probed, that content is encoded in there. The safety filter was the only thing standing between it and the output.

Brand exposure through your own AI tools

If someone uses BoN to jailbreak an AI tool your brand has deployed, a customer chatbot, or a content generation tool and extracts harmful, offensive, or legally compromising output, the story doesn’t start with β€œAI was jailbroken.” It starts with your brand name. You know this, journalists know this, and social media content creators know this.

Attack composition makes this worseΒ 

BoN doesn’t operate alone. Combining it with a β€œprefix attack,” a carefully crafted phrase attached to the start of each prompt, boosted success rates by an additional 35% while requiring fewer attempts. The technique actively evolves toward greater efficiency.

What you should do now

Audit what goes into your prompts

Treat prompt inputs with the same sensitivity you’d apply to data under GDPR. Licensed content, client briefs, proprietary information β€” none of it belongs in a third-party AI tool without a clear data policy from the vendor.

Stop treating safety filters as compliance

If your AI vendor says the model is safe and that settles it for you, you’ve outsourced your risk assessment to the party that profits from minimizing it. Output monitoring, anomaly detection on request volume spikes, and continuous red-teaming are due diligence.

Understand that the attack surface spans every modality

Text, image, and audio. BoN applies across all of them. If your brand uses any AI-powered tool that handles user inputs in multiple formats, the vulnerability applies.

Flowchart of a Best-of-N attack in three steps: Step 1 Augmentation turns one prompt into N noisy variations; Step 2 Bombardment sends all variations to the AI simultaneously; Step 3 Selection uses an automated grader to find the response that bypassed the safety filter

Log everything

Prompts in, outputs out. If an incident happens, legal will ask what the model was given and what it produced. Without logs, you have no defense and no evidence.

What BoN jailbreaking reveals about AI safety limits

The same built-in randomness that makes AI useful for creative and marketing work makes it exploitable at scale. BoN jailbreaking is an active, validated, and accelerating threat that the cybersecurity community is racing to defend against.Β 

Most marketing teams haven’t yet priced in the brand, legal, and reputational stakes. The ones that do first will build defensible practices before they need them. The rest will learn it through an incident they didn’t see coming, and won’t be able to explain after the fact.

Industry faces β€œacute” CPU shortage with hope that Intel 18A yields improve

Industry hopes that Intel 18A can alleviate CPU shortages The world isn’t just facing a memory shortage; it’s also facing a CPU shortage. Intel is currently capacity-limited, meaning it cannot make enough CPUs to meet demand. AI datacenter demand is driving sales of large Xeon processors, making some of Intel’s other CPUs scarce. According to […]

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(PR) Gigabyte Collaborates with NVIDIA on GeForce RTX 50 Series and Pragmata Bundle

Gigabyte, the world's leading computer brand, announces the collaboration with NVIDIA for the PRAGMATA GeForce RTX 50 Series game bundle across eligible graphics cards, desktops, and laptops powered by NVIDIA GeForce RTX 5070 or above GPUs and Laptop GPUs. Powered by NVIDIA Blackwell architecture, the GeForce RTX 50 Series GPUs bring game-changing capabilities to gamers. Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Combined with Gigabyte's cutting-edge cooling designs, the bundle aims to unleash smoother gameplay and a more immersive PRAGMATA gaming experience.

The GeForce RTX 50 Series GPUs leverage a trio of key technologies to elevate gameplay. Path tracing simulates the physical behavior of light to deliver photorealistic and real-time 3D graphics. Alongside NVIDIA's suite of neural rendering technologies, NVIDIA DLSS 4 leverages AI technologies to boost FPS, reduce latency, and enhance image quality, while NVIDIA Reflex further reduces system latency for more responsive control.

(PR) GMKtec Launches NucBox G11 Mini PC with Dual 2.5G LAN and Local AI Capabilities

GMKtec has officially launched the NucBox G11, a compact mini PC powered by AMD's embedded Ryzen platform, targeting users looking for an affordable solution for home computing, edge AI workloads, and business deployment.

Starting at just $169, the G11 stands out in the entry-level mini PC segment by offering dual 2.5GbE ports, Wi-Fi 6E, and support for up to 16 TB of storage, making it suitable for networking, local servers, and lightweight AI inference tasks.

AMD Ryzen 9 9950X3D2 Dual Edition CPU Is Now Available – The Fastest Dual X3D Stacked Chip On The Planet

AMD Ryzen 9 9950X3D2 Dual Edition CPU Is Now Available - The Fastest Dual X3D Stacked Chip On The Planet

AMD has officially launched its first dual 3D V-Cache CPU, the Ryzen 9 9950X3D2 Dual Edition, offering a massive 208 MB cache at $899. AMD's Ryzen 9 9950X3D2 Dual Edition: Dual 3D V-Cache CPU Tiles Offering A Massive 208 MB Cache, Now Available at $899 A dual 3D V-Cache CPU from AMD has been expected for a while. The company has made prototypes of such chips with their Zen 4 architecture, but has stuck to a singular stack design till now. The rumors of an ultimate dual CCD and dual stacked X3D chip started floating on the internet back in […]

Read full article at https://wccftech.com/amd-ryzen-9-9950x3d2-dual-edition-cpu-now-available-899-usd/

Google Bets On The Agentic AI Era With Its AI Hypercomputer, Merges 8th-Gen TPUs, NVIDIA Rubin, & Axion CPUs Together

Google Bets On The Agentic AI Era With Its AI Hypercomputer, Merges 8th-Gen TPUs, NVIDIA Rubin, & Axion CPUs Together

Google has announced the AI Hypercomputer, which brings together TPUv8 series, NVIDIA Rubin, & Axion CPUs to power the Agentic AI era. Google Cloud Next 26: AI Hypercomputer Announcement Gives Agentic AI The Next Push, Leverages In-House TPUs, CPUs & Scales Beyond With NVIDIA Rubin Gone are the days of supercomputers; the Agentic AI era will be all about hypercomputers, which will combine various compute options to deliver customers the most flexible and performant AI architecture ever built. Today, at Google's Cloud Next 26 event, the company formally announced its AI Hypercomputer. The new high-performance computing datacenter for Agentic AI […]

Read full article at https://wccftech.com/google-unveils-the-heart-of-agentic-ai-the-ai-hypercomputer-8th-gen-tpus-nvidia-rubin-axion-cpus/

Tenstorrent’s Optimized AI Model, Running on Blackhole Servers, Generates 5-Sec Video In Just 2.4 Seconds

Tenstorrent's Optimized AI Model, Trained on Blackhole Servers, Generates Videos Faster Than Real-Time

Tenstorrent has previewed its optimized AI model, which is powered by the Blackhole servers, offering blazing-fast video generation speeds. Video Generation In The Blink of an Eye, Tenstorrent Achieves Real-Time Video Processing Speeds With New AI Model Running on Blackhole AI Video Generation takes a good amount of time; essentially, the faster your hardware, the faster you'll be able to generate videos. While the process has gotten efficient, Tenstorrent is taking things to the next level. The company previewed its upcoming AI model, Wan2.2-14B, which is trained on 14 billion parameters within servers running several hundred Blackhole accelerators. And the […]

Read full article at https://wccftech.com/tenstorrent-ai-model-blackhole-servers-generates-videos-faster-than-real-time/

MediaTek Abruptly Pulled From Computex 2026 Keynote Slot, Handing NVIDIA The Stage For Its N1 Laptop SoC Reveal

A Lenovo laptop is shown next to an NVIDIA N1X processor against a fiery abstract background.

With the unexpected cancellation of MediaTek keynote, all eyes will be on NVIDIA's Jensen's presentation, possibly revealing the N1 Laptop SoC. Taitra Cancels MediaTek Rick Tsai's Computex Keynote Unexpectedly Ahead of the Event; NVIDIA Likely to Unveil the N1/N1X SoC for Low-Power Gaming Laptops We have all been waiting for NVIDIA to reveal its N1/N1X SoC that will power the next generation of low-power gaming laptops, positioning itself as a strong competitor against AMD and Intel in the mainstream segment. We are interested to know how the NVIDIA-MediaTek collaboration will shape up the laptop market since the N1X SoC is […]

Read full article at https://wccftech.com/mediatek-abruptly-pulled-from-computex-2026-keynote-slot-handing-nvidia-the-stage/

Microsoft facing $2.8 billion UK lawsuit for overcharging 60,000 businesses using Microsoft Server on other clouds β€” Azure users allegedly received lower wholesale pricing

A lawsuit alleging the company is overcharging Windows Server for non-Azure users has been certified to proceed to trial, although Microsoft is still appealing the decision. The lawyer handling the case alleges that the claim affects almost 60,000 businesses and is worth about $2.8 billion.

Redactify – Scan files locally and permanently redact PII and hidden metadata


Redactify is a tool for your Mac that finds and removes personally identifiable information in documents. Drag and drop files to scan, irreversibly black out sensitive content, and strip hidden coordinates and timestamps. It runs entirely offline with no servers, subscriptions, or internet connection. The app flattens PDFs into image-only pages so text extraction is impossible, delivering hardened, shareable documents.

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Material Lab – Get ranked material recommendations with real-time trade-off analysis


Material Lab helps engineers quickly find the right material from a library of over 10,000 options. Describe your requirements, add property constraints, or upload technical specs; the platform extracts key properties, runs real-time analysis, and delivers ranked recommendations with clear trade-off insights in about 30 seconds. Engineers across industries use Material Lab to reduce research time, compare candidates objectively, and select materials that meet performance, cost, and compliance needs with confidence.

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Why ugly ads outperform polished creative and how to test them

Why ugly ads outperform polished creative and how to test them

You’ve been told to follow a familiar set of rules for years: always use high-quality creative, keep your brand polished, stay scripted, and follow platform-recommended formats.

If you’ve been in ad accounts lately or browsing feeds, you may have noticed something. Attention-grabbing ads don’t always follow those rules. They’re scrappier, less polished, and sometimes even called β€œugly ads.” The beauty is that they’re coming out on top.

More brands are breaking best practices on purpose to stand out. After all, best practices are an average of what worked best for everyone else in the last six months, give or take. By the time a tactic becomes a platform-recommended rule, the edge has already been sanded off.

That’s why breaking best practices works β€” but only if you understand what’s behind them.

Why breaking best practices leads to better-performing ads

Before getting into what to change, it helps to understand why the rules exist in the first place. Platforms like Meta and TikTok have a dual incentive:Β 

  • They want you to spend money on advertising.
  • They want users to stay engaged on their platforms.Β 

The best practices they promote are designed to create a frictionless experience, pushing ads to look and behave like ads.Β 

The problem is that what feels familiar eventually becomes invisible. When you follow the rules too closely, your ads blend into the background noise users have trained themselves to ignore.

High-production ads signal β€œthis is an ad” almost instantly, triggering a skip reflex before your hook lands. When your ad looks like something a friend might send, the brain’s defenses stay down just a bit longer, and that can be the difference between a scroll and a conversion.

That’s why many of the top-performing ads today don’t look polished or on-brand in the traditional sense. They interrupt patterns instead. Think:

  • Grainy phone footage.Β 
  • Notes app screenshots.
  • Green-screened reaction or commentary videos.
  • Other lo-fi formats are outperforming studio-grade creative.Β 

To apply this, intentionally lower your production value and experiment with formats like point-of-view (POV) shots tailored to different personas.

Dig deeper: TikTok ad creative has a shorter shelf life. Here’s how to keep up

Founder-led ads: The return of the human

Many brands have guidelines designed to make the company look faceless and invincible. They may not want to show a messy, lived-in office, a founder who hasn’t been professionally coached, or anything that breaks a tight, corporate script. But others are tossing that playbook and leaning into founder-led ads that aren’t the polished executive-profile version that was more common.

There’s a catch.

Rule-breaking only works if it’s authentic. If you fake it, the web will spot it in seconds, and it won’t land the way you expect. We saw this play out in a viral series of videos where McDonald’s CEO appeared in a promotional spot to introduce a new burger.Β 

As highlighted in a Dineline video, the execution felt stiff and staged. The CEO carefully lifted the burger, looked into the camera, called it a β€œproduct,” and took a small bite from the edge. People online quickly pointed out that it didn’t look like he actually liked the food, so why should consumers?

Soon after, Burger King entered the conversation, and its president appeared in one of its kitchens holding a burger with a completely different tone. No hesitation, no corporate pauses β€” just a big, genuine bite.Β 

The lesson is clear: One felt like a product presentation, and the other felt like a real moment.

If your leadership, your founder, and your team don’t look genuinely excited about what they’re selling, your customers won’t be either. Rule-breaking should give you the courage to be real, not just β€œunpolished” for the sake of it.

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The comment hook hijack

You’ve likely seen β€” and maybe used β€” a video hook best practice like β€œshow the product in the first two seconds and state the value prop clearly.” Sound familiar?Β 

Your ad starts with a screenshot of a negative comment. Let’s say you have a skincare ad that opens with a text bubble: β€œThis probably smells like old socks, and does it even work?” Your founder then spends the next 15-20 seconds smiling, proving it wrong in an unscripted, unpolished way, while applying the product.

Using the platform’s native comment bubble and opening with conflict breaks your brand’s positive-association rule, but you’ll gain attention by tapping into users’ natural tendency to watch a digital argument.Β 

By the time viewers realize it’s an ad, they’ve already heard your main points and may be on their way to trying the product. Effective advertising still relies on psychology, but now it requires understanding user behavior and how algorithms work.

The rebel’s safety net

Don’t delete all your polished assets just yet.

Breaking the rules is strategic. When it fails, it’s often because the β€œ80/20 rule” gets overlooked.

Shifting your entire budget to shaky phone footage overnight isn’t the move. Maintain a baseline of about 80%, and use the remaining 20% to test new, unconventional ads. Standing out doesn’t mean producing bad advertising.

Give these a try in your next test campaign:

  • The silent test: Skip trending audio and run a fully silent ad with large, bold captions. In a noisy feed, silence can interrupt patterns.
  • The UI ghost: Create a static image that looks like a platform notification or a low-battery warning, if relevant. It may annoy some viewers, but it can stop the scroll.
  • The algorithmic trust fall: Turn off auto-optimizations in one campaign and use broad targeting if you aren’t already. Let your ugly creative do the filtering. You may find the algorithm performs better when you remove manual guardrails.

Don’t follow the rules, understand them

Best practices are a starting point, not a strategy. If you’re going to move beyond them, do it systematically.Β 

Start with the rule, understand why it exists, ask whether it still applies, and then test the opposite in a structured way. Compare polished and lo-fi, scripted and unscripted, and brand voice and personal voice.

In a feed full of brands playing it safe, those who understand the rules β€” and how to break them intentionally β€” are the ones getting attention and conversions. Focus on learning faster than everyone else. Skip the guesswork.

Apple to drop Intel CPU support with MacOS 27

Apple’s MacOS 27 will be Apple Silicon Only – claims leaker Apple’s next version of MacOS, MacOS 27, will reportedly launch without support for older Intel-based Macs. This makes the new version of MacOS the first to support only Apple Silicon devices, completing Apple’s transition to its own processors. MacOS 26 β€œTahoe” will be the […]

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Lotus Wiper Malware Targets Venezuelan Energy Systems in Destructive Attack

Cybersecurity researchers have discovered a previously undocumented data wiper that has been used in attacks targeting Venezuela at the end of last year and the start of 2026. Dubbed Lotus Wiper, the novel file wiper has been used in a destructive campaign targeting the energy and utilities sector in Venezuela, per findings from Kaspersky. "Two batch scripts are responsible for initiating the

Toxic Combinations: When Cross-App Permissions Stack into Risk

On January 31, 2026, researchers disclosed that Moltbook, a social network built for AI agents, had left its database wide open, exposing 35,000 email addresses and 1.5 million agent API tokens across 770,000 active agents. The more worrying part sat inside the private messages. Some of those conversations held plaintext third-party credentials, including OpenAI API keys shared between agents,

(PR) InWin Announces COVALENT Full Tower Chassis

In Win Development Inc. (InWin) announces the COVALENT full-tower chassis, engineered for high-performance computing, AI applications, and professional workstation environments. Built on a modular architecture with expansive internal capacity, COVALENT combines efficient thermal engineering with a refined industrial aesthetic to support sustained, high-demand workloads.

Balanced Design for Performance and Versatility
COVALENT is available with either tempered glass or solid metal side panel options. The tempered glass edition highlights internal components and ARGB lighting, while the metal panels offer a more understated appearance with enhanced structural strength and thermal performance. A vertically slotted front panel improves airflow intake, helping maintain consistent cooling during extended workloads.

(PR) Sennheiser Launches the Closed-Back HD 480 PRO Headphones

With the HD 480 PRO, Sennheiser today launches its top-of-the-range closed-back headphones for studio and live environments. Designed with the utmost care and precision, they eliminate the two most-cited pain points of closed-back headphones by delivering a tight, accurate bass reproduction and ensuring supreme comfort for audio professionals tasked with recording, tracking, or monitoring in the studio, in live audio environments or on the move.

Delivering where other closed-backs fail
With closed-back headphones, a good reproduction of the low-end is usually difficult to achieve. "This is where the HD 480 PRO excel. Compared to other closed-back headphones, they are a lot tighter on the bass, their low-end is super-accurate and realistic," notes Jimmy R. Landry, Category Market Manager, Music Industry at Sennheiser.

(PR) Samsung Display's QD-OLED Receives UL Verification for Viewing Angle Performance

Samsung Display announced today that its QD-OLED panels for TVs and monitors have received verification from UL Solutions, a global leader in applied safety science, for their viewing angle performance under the 'Quantum View' standard.

'Quantum View' is a verification program that evaluates changes in luminance and color coordinates as the viewing angle shifts from the front in 10-degree increments up to 60 degrees. According to the assessment results, Samsung Display's QD-OLED panels maintained above 60% of front-facing luminance even at a 60-degree angle, while color shift remained below 0.012, indicating minimal change.

WooCommerce Stores Can Now Sell Products Via YouTube Videos

Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a dedicated shopping tab on the channel. The cards are pulled from the merchant’s existing product catalog They stay synced automatically through Google Merchant Center The same data is reused across YouTube, Shopping, and ads Connect WooCommerce Stores To YouTube Shoppers WooCommerce is an open source […]

The post WooCommerce Stores Can Now Sell Products Via YouTube Videos appeared first on Search Engine Journal.

Former Samsung Engineer Gets 7 Years in Prison After Selling Core DRAM Secrets to China’s CXMT for $2 Million

A digital rendering shows HBM3 memory chips with logos of Samsung, SK Hynix, and CXMT floating above a server room.

The view that China-based CXMT's DRAM-related prowess is largely built on stolen IP from Samsung and other major memory players has gained a hefty patina of authenticity after a spate of troubling incidents of corporate espionage. The latest bout of comeuppance has now resulted in a 7-year prison sentence for a former Samsung employee, who was recently found guilty of leaking core DRAM tech to CXMT for $2 million. A former Samsung engineer is now heading to prison for leaking core DRAM tech to China's CXMT for $2 million Today, a court in Seoul has sentenced Jeon Mo, a former […]

Read full article at https://wccftech.com/former-samsung-engineer-gets-7-years-in-prison-after-selling-core-dram-secrets-to-chinas-cxmt-for-2-million/

MSI Pushes 128 GB DDR5 to 9400 MT/s on X870E Unify-X MAX, Hints Bigger Gains With Next-Gen Ryzen

A close-up of an MSI Unify X motherboard showing its sleek design and cooling components.

MSI demonstrated the DDR5 memory overclocking capabilities of its MEG X870E Unify-X MAX board with an upcoming BIOS while hinting at improved OC with future Ryzen CPUs. MSI's Newest X870E Unify-X MAX BIOS Pushes 128 GB 2-Rank DDR5 Memory To 9400 MT/s Speeds Toppc, MSI's in-house overclocker and engineer of the motherboard division, has once again showcased the OC capabilities of the latest AM5 MAX series motherboards. The overclocker used the brand new MSI MEG X870E Unify-X MAX motherboard, which is a top-of-the-line, enthusiast-grade design for overclockers and enthusiasts. The motherboard features a 2-DIMM layout for enhanced memory overclocking and […]

Read full article at https://wccftech.com/msi-pushes-128-gb-ddr5-9400-mtps-on-x870e-unify-x-max-bigger-gains-next-gen-ryzen/

Microsoft Patches Critical ASP.NET Core CVE-2026-40372 Privilege Escalation Bug

Microsoft has released out-of-band updates to address a security vulnerability in ASP.NET Core that could allow an attacker to escalate privileges. The vulnerability, tracked as CVE-2026-40372, carries a CVSS score of 9.1 out of 10.0. It's rated Important in severity. An anonymous researcher has been credited with discovering and reporting the flaw. "Improper verification of cryptographic

Nvidia launches its DLSS 4.5 SDK for game developers with 6x and Dynamic Frame Generation support

Nvidia’s new DLSS SDK delivers 6x Frame Generation and Dynamic Frame Generation to game developers NVIDIA has officially released its DLSS 4.5 SDK, giving game developers direct access to the company’s newest Super Resolution and Frame Generation technologies. With their newest update, developers have been given access to DLSS 5x and 6x Multi Frame Generation […]

The post Nvidia launches its DLSS 4.5 SDK for game developers with 6x and Dynamic Frame Generation support appeared first on OC3D.

Xbox delivers major Xbox Game Pass price drop, but there’s a trade-off

Microsoft cuts Call of Duty to slash Xbox Game Pass pricing Microsoft has unveiled a major price slash for Xbox Game Pass Ultimate and PC Game Pass. The monthly price of Xbox Game Pass Ultimate has been slashed from $29.99 to $22.99, and the price of PC Game Pass has dropped from $16.49 to $13.99. […]

The post Xbox delivers major Xbox Game Pass price drop, but there’s a trade-off appeared first on OC3D.

Marathon Remains SteamDB’s #1 Most Searched Game, Yet ARC Raiders is Winning the Extraction Shooters War by 5x the Players

In a split-screen image, characters from Marathon and ARC Raiders are seen on the left navigating a forest with futuristic helmets and gear, while on the right, a character in an orange suit fires at a drone near a concrete structure in a desert-like environment.

Following its delay from 2025, Bungie's Marathon launched last month on PC and PlayStation 5. While the game was generally well received, with our own David Carcasole awarding it a 9 out of 10 score in his review, the extraction shooter by the makers of Halo and Destiny did not manage to become a smashing success at launch, and its player base is continuing to contract despite Bungie providing solid support so far. However, for some reason, the game has become the most searched game on SteamDB since its launch. As spotted on Reddit by user Anihalation, Marathon has been […]

Read full article at https://wccftech.com/marathon-steamdb-1-most-searched-arc-raiders-winning/

Xbox Project Helix Could Be Worth Like a $3,000 Gaming PC, Says Leaker: β€œThat’s Disruptive”

The image shows the logos of Xbox, AMD, and 'Project Helix' against a black background.

In the latest episode of the Broken Silicon podcast, leaker Moore's Law Is Dead claimed that the next Xbox console, codenamed Project Helix, could be as disruptive as Apple's new MacBook Neo due to its sheer value, which MLID likened to a two or even three-thousand-dollar gaming PC: Project Helix is basically a high-end PC, even using the same silicon as AMD's 70 or maybe 80 class RDNA5 GPU is. It isn't an ultra level of PC hardware, but still far more power than consoles usually have. It will have the biggest APU in console history. I think over 400 […]

Read full article at https://wccftech.com/xbox-project-helix-3000-gaming-pc-value/

OpenAI Patent Reveals Custom AI Chip With 20 HBM Stacks, Using Intel EMIB-Style Bridges to Smash Current Limits

OpenAI Patent Reveals Custom AI Chip With 20 HBM Stacks, Using Intel EMIB-Style Bridges to Smash Current Limits

OpenAI has published a new patent in which it discloses an AI chip housing several compute chiplets, surrounded by a large number of HBM memory stacks. One Compute Chiplet, Several HBM Memory Stacks: This Could Be OpenAI's Future AI Chip Plans In a new patent titled "Non-Adjacent Connection of High-Bandwidth Memory Chiplets, I/O Chiplets, And Compute Chiplets Through Embedded Logic Bridges", OpenAI shares plans for an AI chip solution that is going to house several HBM chiplets and compute chiplets, all connected using Embedded Logic Bridges. The research proposes the idea of leveraging these embedded logic bridges for high-speed interconnects […]

Read full article at https://wccftech.com/openai-patent-custom-ai-chip-hbm-memory-stacks-using-intel-emib-like-bridges/

Xbox Game Pass Could Ditch the Netflix Model for Cable-Style Flexibility, as Microsoft Weighs a Pick-Your-Own-Plan Overhaul

The image shows the logo for 'Xbox Game Pass' prominently displayed with various video game covers and an Xbox controller in the background.

Amidst constant news of price increases for gaming hardware and services, Microsoft did the unexpected yesterday by lowering the price of Xbox Game Pass Ultimate, which had become too expensive for too many players, according to Xbox head Asha Sharma, at the cost of new Call of Duty games that will only hit the service one year after their launch. Reportedly, this is only the beginning, as according to Windows Central's Jez Corden, Microsoft's long-term goal for its subscription service is flexibility. "Microsoft sources tell me that the longer-term goal for Xbox Game Pass is to make it more flexible," […]

Read full article at https://wccftech.com/xbox-game-pass-ditch-netflix-model-pick-your-plan/

Zedly AI – Get OpenClaw running fast with containerized, agent-assisted setup


Zedly gets OpenClaw running on your machine in one session. It delivers a signed Docker container and an agent-assisted setup that configures LLM providers, model routing, and plugins, then installs Shield for PII redaction and audit logging. Run via a secure outbound tunnel with full local control on macOS, Windows, or Linux, and launch vetted workflows with backups and monitoring. Manage multiple instances with a fleet dashboard and schedule runs without touching your host OS.

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EasyWill – Create a UAE-legal will online with court registration and compliance


EasyWill helps expats and investors create legally valid UAE wills fully online with official court registration. Users complete a guided questionnaire, and the platform generates a compliant will in their preferred language, with translation, notarization by the Abu Dhabi Judicial Department, and official filing.

EasyWill simplifies estate planning by letting users protect property, bank accounts, and business interests, appoint guardians and executors, and securely manage updates via a centralized dashboard. Transparent, all-inclusive pricing ensures clarity and peace of mind.

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Mustang Panda’s New LOTUSLITE Variant Targets India Banks, South Korea Policy Circles

Cybersecurity researchers have discovered a new variant of a known malware called LOTUSLITE that's distributed via a theme related to India's banking sector. "The backdoor communicates with a dynamic DNS-based command-and-control server over HTTPS and supports remote shell access, file operations, and session management, indicating a continued espionage-focused capability set rather than

Cohere AI Terrarium Sandbox Flaw Enables Root Code Execution, Container Escape

A critical security vulnerability has been disclosed in a Python-based sandbox called Terrarium that could result in arbitrary code execution. The vulnerability, tracked as CVE-2026-5752, is rated 9.3 on the CVSS scoring system. "Sandbox escape vulnerability in Terrarium allows arbitrary code execution with root privileges on a host process via JavaScript prototype chain traversal," according to

Why UPDF Is One of the Most Practical Adobe Alternatives Right Now

PDF software does not have to be overly complex to be capable. Adobe Acrobat is still the most widely recognized name in space. Many people also feel that the daily document work demands are more expensive and cumbersome than they are. In practice, what matters more is a reliable editor that can handle the full PDF workflow efficiently.

UPDF positions itself as exactly that kind of alternative. Available on Windows, Mac, iOS, and Android, it offers a cross-platform workflow that fits naturally into both desktop and mobile use. It also brings in AI-assisted tools for editing and document interaction for convenience without pushing the product into unnecessary complexity.
Get UPDF from the official website and secure the current offer before it expires.

Samsung’s β€œQuantumView” Verification Shows Why Its QD-OLED Displays Are The Best In The World

A woman holds a sign displaying 'QuantumViewβ„’' next to two monitors showcasing 'QD-OLED vivified by Samsung Display' and 'QuantumViewβ„’' logos.

Samsung verifies its QD-OLED display lineup successfully in the QuantumView verification program, showcasing why its displays are the best. Samsung's QD-OLED Displays Receive Superior "QuantumView" Viewing Angle Performance Press Release: Samsung Display announced today that its QD-OLED panels for TVs and monitors have received verification from UL Solutions, a global leader in applied safety science, for their viewing angle performance under the β€˜QuantumViewℒ’ standard. β€˜QuantumView’ is a verification program that evaluates changes in luminance and color coordinates as the viewing angle shifts from the front in 10-degree increments up to 60 degrees. According to the assessment results, Samsung Display’s QD-OLED […]

Read full article at https://wccftech.com/samsung-quantumview-verification-shows-why-its-qd-oled-displays-are-the-best/

Google Cloud’s Jack Buser: AI Is the β€œIron Man Suit” Game Developers Need Right Now

Iron Man suit powered by AI with glowing chest arc reactor and illuminated eyes against a dark backdrop.

Over the past year or so, several game developers have started sharing thoughts on the potential benefits and downsides of using AI in game development. As with all things AI, the conversation is quite polarized at the moment: some have already embraced it, while others have sworn not to touch it with a tentpole, mainly for ethical reasons. Veteran industry executive Jack Buser sits firmly in the first camp. Buser, who worked at Dolby, then at Sony on PlayStation Home and PlayStation NOW, and finally at Google on Stadia first and as Google Cloud's Global Director for Games now, believes […]

Read full article at https://wccftech.com/google-cloud-jack-buser-ai-iron-man-suit-games-industry/

GDDR6 Memory Demand Surge Could Be Bad News For Sony’s PlayStation 5 & Gaming GPUs

GDDR6 Memory Demand Surge Could Be Bad News For Sony's PlayStation 5 & Gaming GPUs

Tesla has approached Samsung to expand its GDDR6 memory supply, which could lead to DRAM shortages for PlayStation 5 & Gaming GPUs. Sony PlayStation 6 & Many Current-Gen Gaming GPUs Rely on Samsung's GDDR6, But Tesla Is Now Going After The DRAM For Its Own Use Samsung is one of the leading manufacturers of the GDDR6 memory solution, which is primarily used in graphics applications such as GPUs, SoCs, and AI solutions. Although NVIDIA has moved to the GDDR7 standard, GDDR6 still makes up the bulk of the volume with several current-gen products leveraging the DRAM standard. Now, Samsung is […]

Read full article at https://wccftech.com/gddr6-memory-demand-surge-bad-news-for-sonys-playstation-5-gaming-gpus/

SK Hynix Answers the HBM Shortage With a 32-Soccer-Field Mega-Fab, P&T7 Dedicated To HBM Production, Ready By 2028

SK Hynix Just Unveiled Its Solution To The HBM Memory Crisis: The Massive "P&T7" Plant, Spans An Area of 32 Soccer Fields 1

SK Hynix has taken matters into its own hands to solve the HBM memory crisis by building a new production facility called "P&T7". SK Hynix's "P&T7" Facility Will Be Constructed By 2027, and All Production Lines Will Commence By 2028 Being built at the Cheongju Technopolis Industrial Complex, the P&T7 facility will take the key role in addressing the AI memory crisis, fulfilling the demand for HBM DRAM while also enabling WLP (Wafer-Level Packaging) lines. The announcement comes from SK Hynix in the form of a groundbreaking ceremony where 125 executives and employees took part. In his opening remarks, Byeonggi […]

Read full article at https://wccftech.com/sk-hynix-answers-hbm-shortage-with-a-32-soccer-field-mega-fab-pt7-dedicated-to-hbm/

Wishwave – Collect gifts in one place and share with friends and family


Wishwave lets you create and share wishlists for any occasion. Add gifts from any store to one list, then send a link so friends and family can reserve items without signing up, preventing duplicates and awkward returns. Track reservations, keep lists private until you’re ready, and use it free on any device. Find gifts for your events using our AI gift finder tool.

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Kayphi – Deploy an AI chatbot that learns your knowledge base and converts


Kayphi is a customer engagement platform that deploys an AI chatbot trained on your knowledge base to handle conversations on your website and social channels. It captures leads, books meetings, and supports over 50 languages with optional voice. Launch in minutes by uploading documents and links, customize tone and actions, then track customer questions with conversation analytics and automate follow-ups through tags, webhooks, and CRM sync.

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AMD and Intel Consumer CPU Prices Jump 10% in a Month With More Hikes Expected Through 2026-2027 as AI Craze Continues

AMD and Intel Consumer CPU Prices Jump 10% in a Month as Agentic AI Starves the Supply Chain Through 2027 1

Consumer & Server CPUs will face severe shortages, and are expected to see price hikes till the third quarter of 2026. AMD & Intel CPUs For Consumers & Servers Are Getting More Expensive, AI Is To Blame We have reported how the Agentic AI surge is resulting in demand shifting from GPUs to CPUs. This is now leading to shortages in both the consumer and server processor segments. In turn, CPU prices have seen a bump. In March, prices for consumer CPUs increased by 5-10%, while server CPU prices saw a more drastic bump of 10-20%, reports CTEE. But this […]

Read full article at https://wccftech.com/amd-intel-consumer-cpu-prices-jump-10-percent-in-a-month/

Ubisoft Cancels Alterra Cozy Game in Latest Cost-Cutting Move

Alterra, a cozy game inspired by Animal Crossing and Minecraft in development at Ubisoft, has officially been cancelled, according to a recent Insider Gaming report. The news broke by way of insiders at Ubisoft, who claim that the news was broken to them on the morning of April 21, after which the team working on the game was sent home. Following the news of the cancellation, IGN published a statement by an Ubisoft representative, who said that "As part of our portfolio management approach and evolving creative house-led model, we continuously assess projects at every stage of development to ensure alignment with our strategic priorities, quality ambitions, and long-term market potential," continuing to explain that "projects that no longer meet these expectations may be discontinued."

It should also be noted that there have been no layoffs as a result of the cancellation of Alterra, and the team working on the cozy game will simply be made available to other development projects. The comments by the Ubisoft representative suggest that the company doesn't think the game would have been successful in the current gaming climate, and they echo recent rumors about Ubisoft carefully assessing the value of future Assassin's Creed game ports with the upcoming Black Flag Resynced launch. This move is only the latest in a series of decisions at Ubisoft aimed at cutting costs and making the company more efficient, and it follows a March round of layoffs that saw 105 people lose their jobs.

StockCar – Turn your portfolio into a personalized AI podcast with instant updates


StockCar turns your stocks, crypto, indices, and forex into a personalized audio briefing. It pulls current prices, fetches news, writes a GPT-powered script, then narrates it in a natural voice so you can listen like a real market show. Create portfolios, choose cohosts and theme music, and get episodes in under 10 seconds. Start free with daily tracks, then upgrade for more tracks, multiple portfolios, and extra voices on iOS.

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Xbox VP Confirms 1st-Party Xbox Helix, Opens Door to Speculation of 3rd-Party Variants

We've known for a while now that the upcoming Xbox Project Helix game console will be a hybrid game console, able to play both PC and Xbox games, but recently news broke that the Xbox Helix would be using an off-the-shelf AMD APU, followed by a leak from KeplerL2 on the NeoGAF forums that it would be a third-party console. The latter rumor claimed that the Xbox Helix would not be available directly to consumers from Microsoft itself, instead adopting something of a Steam Machine modelβ€”the original Steam Machine, not the 2026 rebootβ€”and making the hardware design available to hardware partners similarly to how AMD and NVIDIA sell their GPUs to board partners who package them in their own way.

Xbox Vice President, Jason Ronald, chimed in with a response on X, saying simply that "Project Helix will be available as a 1st party Xbox console," and nothing more. While this somewhat debunks the rumor started by KeplerL2, it also leaves the door open to the possibility of third-party Helix consoles. This idea somewhat holds water, given the context of the previous rumor about the off-the-shelf APU. If Microsoft did not license the Xbox Helix design, and brands could simply buy the APU directly from AMD to make their own hardware platforms, similarly to what's been happening with other Radeon 780M-powered APUs that have been popping up in Windows gaming handheld devices since the Ryzen Z1 Extreme handhelds launched.

OCuLink Dev Kit Gives Framework Laptop 16 Desktop-Class PCIe Expansion

Alongside the Framework 13 Pro that was just announced, Framework also released the OCuLink Dev Kit, which is a new modular adaptor that replaces the Framework Laptop 16's Graphics Module with an external OCuLink port, allowing you to connect high-performance peripherals and hardware across a PCIe 5.0Γ—8 interface and offering a theoretical maximum bandwidth of 128 GT/s. Framework suggests that users could use the OCuLink port to build out their Framework Laptop 16 as a lightweight on-the-go laptop, removing the dGPU and using that in an eGPU setup while docked at a desk and relying on the iGPU in the laptop for work away from the desk.

The Framework OCuLink Dev Kit includes the hardware that goes into the laptop itself, an OCuLink Expansion Bay adaptor, as well as the external bits, including a Graphics Module OCuLink Dock, for mounting your Framework Graphics Module externally, a PCIe OCuLink Dock with a full-size PCIe slot for hardware like GPUs, networking cards, capture cards, and whatever else goes into a PCIe slot; and an OCuLink 8i cable to connect the dock to the laptop itself. In order to use the external graphics module, you'll need to supply your own desktop PSU, since Framework does not include one in the package, and it should also be noted that the OCuLink port does not support the same charging capabilities as USB4 or Thunderbolt, so you'll still need to run at least two cables when using the Dev Kit.

Samsung Postpones HBM5E Memory Production Indefinitely After D1d DRAM Yields Fall Short of Internal Targets

Samsung chip labeled HBM and Logic on a circuit board background.

Samsung's 1d DRAM (7th Gen 10nm) for next-generation HBM solutions might not undergo production soon due to failure to meet yields. Samsung's Next-Gen DRAM Tech For Future HBM5E Memory May Not Be Ready For Production A report published by Korean outlet, IT Chosun, suggests that due to less than ideal yields of its 1d "D1d" DRAM based on the 10nm process technology, Samsung might be pulling the plug on mass producing its next-gen HBM solutions. The DRAM technology had already received a pre-production approval (PRA), but concerns have been raised regarding the ROI of initiating a trial run, let alone […]

Read full article at https://wccftech.com/samsung-postpones-hbm5e-memory-production-indefinitely-d1d-dram-yields-fall-short/

VenturOS – Get an AI executive team to plan, launch, and run your startup


VenturOS gives you a full AI executive team grounded in your idea, product, or business. It turns your notes, repo, or docs into PRDs, 30–90 day operating plans, launch copy, distribution sequencing, OKRs, and decision memos with gated progression and clear priorities. Use it to go from blank page to execution in minutes while the team builds institutional memory, pressure-tests decisions, and keeps you from being the bottleneck.

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Vaulternal – Store and automate file access with secure file storage


Vaulternal offers encrypted, decentralized file storage with zero-knowledge privacy and smart triggers. Files are encrypted client-side and stored across multiple decentralized blockchains, including Polygon, removing single points of failure and preventing provider access. You can set time-based, inactivity, manual, or blockchain-event conditions to deliver files to chosen recipients, enabling controlled sharing and inheritance. Sign up with email or connect a wallet, manage multiple recipients, and rely on verifiable permanence and client-side decryption.

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The hidden β€˜bland tax’ that could erase your brand from AI search

AI filter

AI isn’t just changing search β€” it’s deciding which brands get ignored.

At Adobe Summit today, Andrew Warden, CMO of Semrush, argued that visibility has fundamentally changed β€” and that brands now risk being systematically filtered out by AI systems.

  • β€œThe idea of standing out is no longer optional. There’s a real risk of sameness,” Warden said.

Because AI systems decide what to surface and what to ignore, brands now must compete for visibility in answers.

AI is changing how discovery works

You can already see the shift in the data, as 60% of Google searches now end without a click to a website.

Users are still searching, but they’re not always visiting websites. They get answers directly from AI systems like Google AI Overviews, ChatGPT, Perplexity, and others.

AI systems are becoming what Warden described as the β€œnew gatekeepers.”

This is part of a broader shift toward the agentic era β€” where AI systems act as intermediaries, guiding users through the entire journey from question to decision in a single interface.

At the same time, user behavior is changing. People are spending more time in conversational environments, asking follow-up questions, refining queries, and exploring options without leaving the interface.

The result is fewer clicks, but often higher-intent users. Consumers who use LLMs convert 4.4x higher than those using search alone, Warden said citing Semrush research.

SEO is the foundation

Despite ongoing claims that AI will replace search, Warden pushed back.

  • β€œI’m here to tell you today… that [SEO is] not dead,” he said.

Instead, SEO has become more foundational. It’s no longer just about ranking pages β€” it’s about making sure your brand exists in the data layer that AI systems rely on.

  • β€œSEO isn’t just for humans anymore. This is a training manual for AI right now,” Warden said.

That includes the fundamentals:

  • Crawlability
  • Indexability
  • Structured data
  • Authority signals

Without them, your brand won’t show up.

  • β€œIf you do not have the core SEO principles in place… LLMs will actually wipe you out of the conversation.”

Research supports this: 94% of Google AI Overviews cite at least one top organic result, reinforcing that traditional search signals still underpin AI outputs.

The rise of the β€˜bland tax’

One of the session highlights was when Warden discussed what he called the β€œbland tax.”

  • β€œAI is conditioning itself right now to ignore blandness.”

That means content that feels generic or repetitive disappears.

  • β€œIf you are generic, you are average. And if you are average or bland… [you are] invisible.”

AI systems don’t reward sameness. Instead of highlighting your brand, they summarize similar content into a single answer β€” often stripping away attribution entirely.

  • β€œThis is an invisible penalty that you pay,” Warden said.

The consequences show up in three ways:

  • Your brand identity gets erased in AI-generated summaries.
  • Your content gets filtered out as low-value.
  • Your work becomes training data for AI without visibility.
  • β€œYou also become a free training ground for LLMs,” he said.

What visibility depends on

Warden reframed brand visibility as the combination of:

  • Discoverability: Can LLMs find you?
  • Authority: Do they trust you enough to include you?
  • β€œYou absolutely need both,” Warden said.

SEO ensures discoverability. Authority determines whether you show up in AI-generated answers.

Without authority, you risk becoming β€œa commodity that isn’t worth being mentioned.”

How to win: three key signals

Warden outlined three areas that determine whether a brand shows up or gets filtered out.

1. Entity authority

AI systems map entities and relationships.

  • β€œAI has to recognize your brand as an authority on a topic,” Warden said.

One key signal is brand demand.

  • β€œIf people aren’t looking for you, then neither is AI,” Warden said.

Strong brands reinforce their authority across multiple surfaces β€” owned content, media coverage, and community conversations β€” making it clear what they stand for.

2. Information density and originality

AI systems prioritize citing content that adds something new. So don’t just publish content. Contribute something meaningful.

  • β€œThey’re prioritizing new facts,” Warden said.

That includes:

  • Proprietary data
  • Original research
  • Unique perspectives
  • Expert insights

Original insights can boost visibility by 30 to 40%, according to Warden.

3. Signal alignment

AI evaluates not just what you say β€” but what others say about you.

That includes:

  • Reviews
  • Reddit and YouTube discussions
  • Media coverage
  • Customer conversations
  • β€œIf there are conflicting signals… AI flags you with unreliable,” Warden said.

Consistency across all of these creates what he called a β€œconsensus signal” β€” a unified narrative that AI systems can trust.

Why most organizations aren’t ready

One of the biggest challenges is organizational.

  • β€œVisibility isn’t… a channel problem… it’s an organizational problem.”

Today, responsibility is fragmented:

  • SEO teams focus on rankings.
  • PR and brand teams manage messaging.
  • Growth teams run experiments.

But no one owns visibility across AI systems.

This leads to inconsistent signals and missed opportunities.

To compete, companies need alignment across teams, with a shared strategy for how the brand shows up everywhere LLMs are pulling data from.

The measurement problem

Meanwhile, traditional performance metrics are breaking down.

Warden described a pattern many marketers are seeing:

  • Rankings remain stable.
  • Traffic declines.
  • Leads increase β€” but attribution is unclear.

Warden said:

  • β€œDemand is still there. But… traffic is no longer the proxy for that.”
  • β€œYour content is being used, but not in the way that sends people back to you.”

This creates a growing gap between impact and measurement.

From rankings to relevance

The nature of competition has changed.

  • β€œYou’re no longer competing for a position. You’re actually competing to be in a synthesized answer,” Warden said

Authority is also harder to control than it used to be. It now depends heavily on external validation β€” what others say, not just what you publish.

  • β€œAlgorithms are no longer your ally… they are the ultimate arbiter of what is meaningful.”

That is one of the biggest changes in search since Google itself.

The new rules of brand visibility

AI hasn’t changed what makes a brand strong, but it has changed how strength is measured and rewarded.

The brands that win will:

  • Build real authority in a focused niche.
  • Publish original, high-value content.
  • Align messaging across every platform and channel.
  • Earn consistent validation from third parties.

In this new environment, visibility must be earned across an ecosystem.

Or as Warden put it:

  • β€œMake it impossible for [LLMs] to ignore you.”

Global Sponsor Hub – Search international roles with clear visa and relocation labels


Global Sponsor Hub is a direct international hiring platform where employers post roles for mobility-minded candidates. Listings are clearly labeled for visa sponsorship, relocation support, or openness to global talent, so you can apply with confidence and track progress in one place. Employers reach candidates with intent and manage applications on the platform. When needed, you can use the partner directory of immigration lawyers and relocation specialists, plus curated external roles and timely guides.

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Igloo – Cinematic reels for faceless creators that stop thumbs


Igloo generates cinematic short videos that stop the scroll for any niche. Type your topic, tone, and character, and Igloo writes the script, creates original photoreal visuals, and records documentary-style narration from an ElevenLabs voice library. You can regenerate the voice, character, or script until it fits. Each 40-60 second reel opens with a shot designed to stop a thumb and closes with a single takeaway. No stock footage or monotone AI voiceover. Export an MP4 in minutes for Instagram, TikTok, or YouTube Shorts.

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AutoKap – Automate product screenshots and interactive demos for every release


AutoKap automates capturing and updating product screenshots, clips, and interactive demos for each release. Set it up with a CLI and let your AI code assistant create presets, run reliable capture flows, and embed always-fresh assets across docs, READMEs, and marketing pages. Use Studio to compose App Store images, OG cards, and branded mockups with real browser and device frames. Dev Links provide permanent URLs that auto-update, while the gallery, webhooks, and team features keep assets organized and ready to ship.

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Xbox Chops Game Pass Pricing and Future Day-1 Call of Duty Access

Xbox CEO, Asha Sharma was recently quoted in a leaked internal memo stating that Game Pass was too expensive and that it didn't provide adequate value to its consumers, and it seems as though she has now followed through on the implied promise in that internal memo. As announced on Xbox Wire, Xbox Game Pass Ultimate and PC Game Pass are both receiving price cuts, with Xbox Game Pass Ultimate coming down from $29.99 to $22.99/month and PC Game Pass dropping from $16.49 to $13.99.

At the same time, though, starting in 2026, Xbox Game Pass and PC Game Pass users will lose launch-day access to Call of Duty games. Starting with the next Call or Duty game, Game Pass players will need to wait "about a year" for Call of Duty to hit Game Pass. Fortunately, current Call of Duty games will remain playable on both PC Game Pass and Xbox Game Pass Ultimate, and other major releases will still hit Game Pass on launch day. It was previously reported that Microsoft lost $300 million in Call of Duty sales by including the popular shooter series in Game Pass, despite Game Pass being an overall profitable endeavor.

Veld Portfolio – Track your rental properties and analyze deals in one place


Veld Portfolio helps small landlords track rental portfolios and underwrite new deals in one clear view. Enter property, rent, expenses, and mortgage details once to see always-current equity, cash flow, cap rate, DSCR, LTV, and cash-on-cash returns across properties. Get live rent and value estimates from market data, model scenarios over 5, 10, or 20 years, and track amortization and payoffs. You can import or export via CSV and promote saved deal analyses into your portfolio, while skipping rent collection and accounting features.

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SystemBC C2 Server Reveals 1,570+ Victims in The Gentlemen Ransomware Operation

Threat actors associated with The Gentlemen ransomware‑as‑a‑service (RaaS) operation have been observed attempting to deploy a known proxy malware called SystemBC. According to new research published by Check Point, the command-and-control (C2 or C&C) server linked to SystemBC has led to the discovery of a botnet of more than 1,570 victims. "SystemBC establishes SOCKS5 network tunnels within

SusHi Tech Tokyo isn’t a conference β€” it’s a deal room with 60,000 people

When 60,000 attendees descend on Tokyo Big Sight April 27–29, the headline numbers are hard to ignore: 750 startup exhibitors, 151 sessions, city leaders from 49 countries. But the stat that tells you what kind of event this actually is? It's 10,000 facilitated business meetings β€” brokered, booked, and tracked before most attendees even land.

(PR) AION 2β€―Launching This Year on PC

NC America officially confirmed today that AION 2, the action-packed, open-world MMORPG, will arrive later this year on Steam and PURPLE platforms. Featuring flight as a signature experience, players can fly freely across a world 36 times larger than the original AION, dive underwater, and engage in aerial combat in PvE and PvP gameplay.

The AION 2 development team has invested deeply in building a version suited for global PC players and will be actively engaging with Western players and media throughout the year. The AION 2 development team will introduce more news for AION 2 in May, and looks forward to answering questions from the community.

(PR) Framework Laptop 13 Pro Brings Core Ultra Series 3 CPUs, LPCAMM2 Memory, and Improved Battery Life

Today, we're happy to introduce Framework Laptop 13 Pro, a complete ground up redesign that brings a massive leap in battery life with Intel's Core Ultra Series 3 Processors, a 74 Wh battery, and LPCAMM2 memory, a new full CNC aluminium chassis, our first purpose-built power-optimized display with touch support, an excellent feeling haptic touchpad, an option for pre-loaded Ubuntu, and much more.

In many ways, this product has been six years in the making. We've taken all of the feedback you've given us on the first seven generations of Framework Laptop 13 to make this the ultimate portable developer and power user machine. With all of this, it's still a Framework Laptop, meaning it's repairable, upgradeable, customizable, and entirely yours to do what you want with. Framework Laptop 13 Pro is available to pre-order today, starting at $1,199 USD for DIY Edition and $1,499 USD for pre-built configurations, with first shipments in June.

Tim Cook Explains His Apple Exit As John Ternus Doubles Down On AI In Internal Workflows

A large illuminated Apple logo with two unidentified men positioned on either side of it.

Apple has now entered a critical transition period, characterized by C-suite flux and internal strategy revamp, the likes of which have not been seen since Steve Jobs' shock departure in 2011. To calm some of the fraying nerves of investors and employees alike, Tim Cook is now out in full regalia, detailing his reasons for stepping down as CEO of Apple, effective from September 2026. Meanwhile, John Ternus, as the incoming CEO, is reportedly doubling down on AI as a panacea for internal productivity. Apple enters a period of C-suite flux and internal strategy revamp For the benefit of those […]

Read full article at https://wccftech.com/tim-cook-explains-his-apple-exit-as-john-ternus-doubles-down-on-ai-in-internal-workflows/

β€œThe Ultimate Expression of Diablo IV” β€” Blizzard on Why Lord of Hatred Is the Best It’s Ever Been

A demonic figure with large horns stands against a fiery red background next to the 'Diablo IV' logo.

About midway through the review period for Diablo IV: Lord of Hatred, Blizzard organized a roundtable Q&A with a few key developers from the team: Game Director Zaven Haroutunian, Production Director Barry Morales, Lead System Designer Colin Finer, and Senior Composer Ted Reedy. The team answered questions on various topics, from the narrative and setting to world design and the music score, new gameplay systems like War Plans and the Horadric Cube, and an overall assessment of the game's state ahead of its second expansion's upcoming launch. You can find the full transcript below. As a reminder, Diablo IV: Lord […]

Read full article at https://wccftech.com/diablo-iv-lord-of-hatred-interview-ultimate-expression/

Framework Laptop 13 Pro Offers A Fully Repairable Design, Features LPCAMM2 Memory & Intel’s Core Ultra Series 3 CPUs, Starting at $1199 US

Framework Laptop 13 Pro Offers A Fully Modular Design, Features LPCAMM2 Memory & Intel's Core Ultra Series 3 CPUs, Starting at $1199 US 1

Framework has introduced its brand new Laptop 13 Pro, featuring LPCAMM2 support & powered by Intel Core Ultra Series 3 CPUs. Framework Unveils Its First Intel Core Ultra Series 3 Laptop, The Laptop 13 Pro, Powered By LPCAMM2 Memory Today at the Framework Next-Gen Event, Framework showcased a range of laptop updates, including its brand new Framework Laptop 13 Pro. The new laptop is built from the ground up, offering higher performance, higher battery life, and the same modularity that you'd expect from a Framework design. Starting with the specs, the Framework Laptop 13 Pro is powered by Intel's Core […]

Read full article at https://wccftech.com/framework-laptop-13-pro-offers-a-fully-modular-design-features-lpcamm2-memory-intels-core-ultra-series-3-cpus-starting-at-1199-us/

β€œI Produce The Lowest Cost Tokens In The World” Says NVIDIA CEO As He Highlights The Full-Stack Approach To AI

"I Produce The Lowest Cost Tokens In The World" Says NVIDIA CEO As He Highlights The Full-Stack Approach To AI

NVIDIA CEO has said that while their company produces expensive AI hardware, they also produce the lowest cost tokens in the world. NVIDIA's Leadership in AI Is Not Only Because of Hardware, But It's full-stack approach that makes the "Lowest Cost Token" Possible Talking at Cadence Live 2026, NVIDIA CEO stated that they are the leaders of low-cost tokens because they produce the world's lowest-cost tokens. A token is the fundamental unit of AI; think of them like the ABCD of the AI language that AI models process to generate responses. The speed at which tokens are generated depends upon […]

Read full article at https://wccftech.com/i-produce-the-lowest-cost-tokens-in-the-world-says-nvidia-ceo/

VibeReady – Ship a production-ready Next.js SaaS with AI-friendly architecture


VibeReady is an AI-native Next.js starter kit that helps you ship a production-ready SaaS quickly. It pairs a structured, LLM-friendly architecture with context routing, living documentation, and quality gates so AI coding tools stay consistent across your codebase.

Choose the AI Framework to add agentic workflows to any stack, or the Full Kit with auth, billing, multi-tenancy, Stripe, Prisma, CI/CD, Terraform, and a working AI assistant. Deploy to GCP in minutes and get core features like dashboards, background jobs, analytics, and a super admin portal.

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AIRIX – See if ChatGPT recommends your business with a free 5-second scan


AIRIX scans your business across 16 AI platforms including ChatGPT, Gemini, Claude, and Perplexity, and tells you whether they recommend you or your competitors. Most businesses score under 10 out of 100 β€” they're nearly invisible to the 40% of consumers who now use AI instead of Google.

The free scan takes 5 seconds with no signup. Paid subscribers get weekly automated scans across all 16 platforms, competitor tracking, an authority audit covering Google Business Profile, Trustpilot, Reddit, YouTube, and Wikipedia, plus auto-generated Schema.org markup, optimized descriptions, and a public profile page. We build everything β€” you do nothing.

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Google adds AI-qualified call leads to improve measurement

Google Ads

Google is upgrading Google Ads call campaign measurement with a new AI-qualified call leads feature, designed to optimize for lead quality β€” not just call length.

What’s new. AI-qualified call leads use machine learning to analyze calls and determine whether they represent meaningful business opportunities. The system then feeds that higher-quality data into bidding and reporting.

Zoom in. Advertisers will get AI-generated call summaries and tags, giving more transparency into what happened during each interaction. At the same time, smart bidding can prioritize higher-value leads based on these signals rather than simple time thresholds.

Why we care. Call campaigns have long relied on blunt metrics like duration to signal value. This update shifts optimization toward actual lead quality, filtering out low-value interactions like spam or robocalls. This should result in better ROI, less wasted spend, and clearer insight into which calls actually matter.

How it works. Call recording is turned on by default for most advertisers so AI can assess call quality, though industries like healthcare and financial services are excluded. Advertisers can still adjust call length thresholds or disable recording in account settings.

The fine print. The feature is currently limited to calls in the U.S. and Canada.

Bottom line. Google is turning call tracking into call qualification, helping advertisers focus on leads that are more likely to convert.

A win for PC enthusiasts – Intel hints at budget CPU overclocking plans

Intel’s Robert Hallock has confirmed that β€œmore and more” unlocked CPUs are coming In an interview with PC Games Hardware, Intel’s Robert Hallock has confirmed that big changes are coming to the company’s enthusiast segment. In the future, overclocking Intel CPUs will no longer be exclusive to high-end models. Budget-friendly Intel overclocking is coming! Over […]

The post A win for PC enthusiasts – Intel hints at budget CPU overclocking plans appeared first on OC3D.

End of an Era: macOS 27 Drops Support for Intel-Based Macs

Apple is making its latest macOS 26 release the last official operating system that will run on Intel-powered Macs. This means that starting with next year's macOS 27 release, new operating system updates will be available only on the M-Series of Apple Silicon. For macOS 26, codenamed "Tahoe," several Intel-based Macs will still support this latest release. These include the 2019 Mac Pro, 2019 MacBook Pro 16-inch, 2020 MacBook Pro 13-inch, and the 2020 release of the 27-inch iMac. These models will receive the latest macOS "Tahoe" operating system support this year, while next year's macOS 27 will officially end the rollout for Intel-based Macs. This marks the end of an era for Intel-based Macs and represents the Hackintosh community's final efforts to get this operating system on non-Apple PCs.

The transition to Apple Silicon officially began in late 2020 with the introduction of the M1 SoCβ€”Apple's first custom silicon processor that features an in-house developed CPU, GPU, and much of the surrounding IP that make up an SoC. This initiated a series of M-Series designs over the years, with the current latest being the M5 generation, led by the M5 Pro and M5 Max. The Cupertino giant has been creating custom silicon for years with its A-Series of smartphone SoCs, but only recently started a special line for Macs. The company even offers the A18 Pro-based MacBook Neo, incorporating some smartphone silicon into a $599 Mac computer for basic PC work.

(PR) Razer Announces Atlas Pro Ultra-Thin Glass Gaming Mouse Mat

Razer, the leading global lifestyle brand for gamers, today announced the Razer Atlas Pro, the world's thinnest glass gaming mouse mat, setting a new benchmark in thinness, performance, and modern set-up aesthetics.

Ultra-Thin Engineering, Without Compromise
Featuring an ultra-thin 1.9 mm low-profile design, the Atlas Pro brings the mouse surface closer to the desk for a more seamless, ergonomic experience. By crossing the sub-2 mm threshold for the first time, the Atlas Pro is the world's thinnest glass gaming mouse mat, measured across its entire construction - including the rubber base, with the glass layer measuring just 1.1 mm.

(PR) Akasa Introduces 10 Gigabit PCIe Network Card

Akasa, a leading provider of computer hardware and PC accessories, has launched a 10 Gigabit PCIe Network Interface Card (NIC), designed to upgrade desktops, workstations, servers and embedded systems to multi-gigabit Ethernet connectivity. Powered by the Realtek RTL8127AT chipset and featuring a PCIe 3.0 x2 interface, the card supports six auto-negotiating speed tiers from 10 Gbps, 5 Gbps, 2.5 Gbps, 1 Gbps, 100 Mbps to 10 Mbps, while fitting PCIe x4, x8 and x16 slots and remaining compatible with x2 slots where present on server and workstation boards.

Compliant with IEEE 802.3bz (2.5GBASE-T/5GBASE-T) and IEEE 802.3an (10GBASE-T), the card incorporates built-in IEEE 802.3az (Energy Efficient Ethernet) support, which reduces power consumption during low-traffic periods without interrupting network availability. Additional features including Wake-on-LAN (WoL) and jumbo frame support up to 16K further extend operational efficiency, enabling remote power management and reducing CPU overhead on large data transfers.

Ubisoft May Squash Future Assassin's Creed Remakes if Black Flag Flops

It was recently confirmed that Ubisoft would soon be officially revealing Assassin's Creed: Black Flag Resynced, a remake of one of the more well-regarded Assassin's Creed games. A new leak out of Insider Gaming, confirmed that, although Black Flag Resynced promised new characters and content, Ubisoft would not be introducing multiplayer or DLC, neither fresh nor original, to Black Flag Resynced, regardless of how successful the game turns out to be.

The leak also purports that Ubisoft has at least one more Assassin's Creed remake in the works, although it seems as though Ubisoft is taking an overly cautious approach to the commercial performance of its remakes. Source have claimed that future remakes would hinge on the success of Black Flag and the upcoming second Assassin's Creed remake project. While it's unknown which Assassin's Creed game will follow Black Flag down the remake path, it seems as though Black Flag itself will do reasonably well, given the game's reputation and the hype surrounding the launch.

Unionized MindsEye Developers Have Taken Legal Action Against Build a Rocket Boy Management for Spying on Staff

Two armed men in futuristic armor walk in a desert cityscape with drones flying; one wears gear labeled Siavash.

Last year, Build a Rocket Boy released MindsEye, a game that was arguably the worst release of 2025 and one of the worst launches in video game history, something that the studio's leadership even acknowledged. But it didn't do so while bearing the full brunt of the blame. Studio leadership Mark Gerhard and Leslie Benzies have held that the game's poor launch was the result of internal and external corporate espionage and sabotage, which Benzies and Gerhard allegedly tried to combat by installing surveillance software on company devices. It's that attempt to spy on its own staff that has a […]

Read full article at https://wccftech.com/unionized-mindseye-developers-take-legal-action-against-build-a-rocket-boy-management-for-spying-on-staff/

AMD’s $900 Ryzen 9 9950X3D2 Dual Edition Flops In Reviews, Losing To A Chip Half Its Price In Gaming

AMD Ryzen 9 9950X3D2 Dual Edition CPU Is Now Available - The Fastest Dual X3D Stacked Chip On The Planet 1

For half the price, the AMD Ryzen 7 9800X3D does a much better job at gaming than the new dual X3D edition Ryzen 9000X3D chip. Several Independent Tests Revealed Little to No Performance Gains in Gaming or Productivity With the $900 Ryzen 9 9950X3D2 Dual Edition Typically, almost every Ryzen generation brings some kind of performance uplifts, and even though we didn't see much growth in gaming performance going from Ryzen 7000 to 9000, the Zen 5 family did provide a helpful boost in productivity. On the other hand, the AMD Ryzen 9 9950XD2 Dual Edition is one of the […]

Read full article at https://wccftech.com/amds-900-ryzen-9-9950x3d2-dual-edition-flops-in-reviews-losing-to-a-chip-half-its-price-in-gaming/

Fyrebox – Create AI-powered quizzes to capture leads and engage learners


Fyrebox is a quiz maker that lets you create interactive quizzes for lead generation, education, and market research. Enter a topic and it can generate questions, answers, scoring, and matching visuals with AI, then embed your quiz on your site or share it on social media.

Fyrebox integrates with over 3000 apps to send captured leads and lets you redirect players to any page to drive action. Track real-time stats, export results to Excel, and view detailed reports on participants, time spent, and scores.

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Opintok – Reflect on the books you read and connect with thoughtful readers


Opintok helps you reflect on what you read and connect with thoughtful readers. Capture private reflections on books and quotes, then share them when you’re ready. Discover daily curated passages selected by Aino and start book clubs to read with your circle.

Use AI-powered dialogue with Aino to deepen your understanding of the texts. Your reflections stay private by default. You can join from iOS (available on the store) or Android (early access only).

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22 BRIDGE:BREAK Flaws Expose Thousands of Lantronix and Silex Serial-to-IP Converters

Cybersecurity researchers have identified 22 new vulnerabilities in popular models of serial-to-IP converters from Lantronix and Silex that could be exploited to hijack susceptible devices and tamper with data exchanged by them. The vulnerabilities have been collectively codenamed BRIDGE:BREAK by Forescout Research Vedere Labs, which identified nearly 20,000 Serial-to-Ethernet converters exposed

AMD Prepares FSR Update with Multi-Frame Generation

AMD, with its latest FSR "Redstone" graphics technology pack, is currently the only major GPU maker without multi-frame generation (MFG) in its suite of advanced graphics technologies. However, this might be changing soon as AMD is pushing new updates to its FSR SDK, as discovered by a Redditor. In the AMD Device Library eXtra (ADLX) SDK update, AMD is implementing a new function called IADLX3DFidelityFXFrameGenUpgradeRatioOption. While this lengthy name might not mean much at first glance, the ADLX SDK describes it as a feature that will allow users to choose the most optimal frame generation multiplier for performance and visual quality, essentially matching what multi-frame generation means in modern stacks like DLSS from NVIDIA and XeSS from Intel.

For instance, AMD currently supports frame generation with up to a 2x mode with its FSR 4 technology, but it lags behind the modern 6x mode that NVIDIA offers in its DLSS 4.5 pack and the 4x mode that Intel provides in XeSS 3.0, which can significantly boost FPS. AMD's current solution uses a custom ML-based algorithm to generate intermediate frames using optical flow estimation and motion vectors. FSR 4 uses per-pixel motion and appearance, combined with motion vectors, to generate a new frame between two frames, resulting in a high-quality frame. This leads to a significant FPS increase, but it is only a third of what NVIDIA can achieve and half of what Intel offers. Therefore, AMD is scaling this technology for a new FSR release, and we might see a 4x mode or even a 6x mode to match NVIDIA.

No Ryzen 9950X3D2 for TechPowerUp, Gamers Nexus, or ComputerBase

If you've been refreshing our front page today looking for the Ryzen 9 9950X3D2 "Dual Edition" review, I don't have good news for you: we won't be publishing a review, because we had no access to a review sample. AMD typically reaches out to us, offering to be part of the reviews, but not this time. So, after waiting for a few days, I reached out to them, because I would have loved to test this really interesting SKU, but I was told no samples were available for TechPowerUp.

We're not alone. As VideoCardz noted in their review roundup, Gamers Nexus reacted strongly after being denied a sample, ComputerBase, one of the top publications, was also denied, just like many others that you know for their deep, methodical testingβ€”exactly the kind of reviews that dig into cache behavior, inter-CCD latency, power scaling, and per-game CCD parking quirks, which on a part like this are arguably the whole story.

Splatoon Raiders Breaks Ground as Nintendo Switch 2-Exclusive Shooter

Nintendo seems to be revisiting Splatoon, the traditionally multiplayer game for the Switch and Wii U, with Splatoon Raiders, a new single-player action shooter. Splatoon Raiders will officially be available on July 23 for the Nintendo Switch 2 from Nintendo for $49.99 for the digital version and $59.99 for the physical version, and it is currently available for pre-order. The Splatoon Raiders launch date announcement comes with a launch date trailer that reveals some of the gameplay.

Based on the gameplay trailer and the game description, Splatoon Raiders will see players take up residence as a mechanic aboard a floating raft alongside the musical trio Deep Cutβ€”making their return from Splatoon 3β€”where they will have to survive by exploring and raiding nearby islands, facing off against en enemy known as Salmonids in outlandish combat encounters. Splatoon Raiders will also allow players to customize the raft they call home and seems to offer comprehensive weapons and loadout customization options for players to experiment with. The game's graphics, however, follow the same cartoonish aesthetic as prior Splatoon games, but Nintendo hasn't provided any information about expected frame rates or image quality just yet. The Splatoon Raiders trailer follows.

Dragon Ball Z Anime Studio Returns to Games As "Toei Games Company"

The Toei Company, the Japanese media giant behind some of the most popular anime around, like One Piece, the Dragon Ball franchise, and Sailor Moon, has officially announced "Toei Games" as a new video game company entering the scene. At the time of writing, it's unclear what part of the game production pipeline Toei Games will be responsible for, but it's not the first time that The Toei Company will be involved in game development in some capacity. Currently, Toei licenses many of its IPs to other game development and publishing companies, like Bandai Namco, who publishes many of the Dragon Ball games. Toei was briefly involved in the gaming industry in the 1990s, but seems to have lost interest in 1998 with Chameleon Twist 2. Based on the blurb on the Toei Games website, it seems as though Toei Games will work with other developers or studios in some capacity, suggesting a publishing role rather than a development role.
Toei GamesEven as times and media evolve, our DNA remains unchanged.
Our unwavering desire: "deliver beloved stories to the world."
Having continuously created countless stories, Toei will now deliver them through games.

Toei Games will be an accomplice.
One who believes more than anyone in the unique, profound passion of creators who love and strive to create games.
Their driving force: "I love this," "I want to make this."
We want to deliver that to the world.

Intel Promises Overclocking on Budget CPUs in the Future

Intel's Robert Hallock, a vice president and general manager of the enthusiast section at the company, has announced plans to expand overclocking support to a much wider range of processors in the future. This is a significant move for Intel's product business, which has been producing CPUs unlocked for overclocking for years but typically reserved this capability for its K and KF SKUs. Robert Hallock argues that enabling this feature across a broader range of CPUs will allow enthusiasts at different price points to access one of the most appealing features of the K/KF SKUs. Just because a PC enthusiast buys at a different price point doesn't mean their enthusiasm is any less, and Intel aims to support that going forward. In an exclusive interview with PC Games Hardware, we learn more about this initiative and get a quote below.
Robert HallockWhat you will see is more and more unlocked SKUs over time. That is the goal. That should not be a feature that is exclusively reserved for the people paying the most amount of money. Not everyone can afford the most amount of money...and that doesn't make them any less an enthusiastic than the person who can spend 500 USD on a CPU. They are still PC enthusiasts, and they deserve the same level of features, and that is what we intend to deliver in our roadmap.

Michael Burry of "The Big Short" fame warns of inflated tech stock valuations amid fears of an AI bubble


Best known for predicting the 2007 – 2008 subprime crisis that ultimately escalated into a full-blown financial crash, Burry argued in a recent Substack post that several Nasdaq-100 tech companies have repeatedly misreported stock-based compensation over the past decade, overstating earnings by around 20% and leading investors to buy stocks...

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Xbox Game Pass Ultimate is Officially Getting Cheaper, and Call of Duty Won’t Be Coming to Game Pass at Launch Anymore

A collage of game characters and scenes including Master Chief from Halo, a character from Death Stranding, a car on a racetrack, an animated character with a crescent, and a Power Armor from Fallout with the text 'Xbox Game Pass Ultimate Price Update' prominently displayed.

After rumors coming from a leaked memo pointed to a price decrease coming to Xbox Game Pass, the company confirmed today that Xbox Game Pass Ultimate is officially getting cheaper, and will go down from its current rate of $29.99/month to $22.99/month. The PC Game Pass tier is also getting a price deduction, and will be down from $16.49/month to $13.99/month. What's more is that new Call of Duty games will no longer launch into the subscription service, and instead arrive "about a year later." The news was revealed in a short Xbox Wire blog post, which was followed up […]

Read full article at https://wccftech.com/xbox-game-pass-ultimate-is-getting-cheaper-no-more-day-one-new-call-of-duty-games/

The Upgraded 14-Inch M5 MacBook Pro With 24GB Unified RAM And 1TB SSD Becomes A Mouth-Watering Deal On Amazon Thanks To A New $140 Discount

M5 MacBook Pro with 24GB unified RAM and a 1TB SSD drops further in prices, now available for $1,759 on Amazon

One of the best 14-inch M5 MacBook ProΒ configurations has become a better deal on Amazon because it is now $140 off for the 24GB unified RAM paired with a 1TB PCIe NVMe Gen 4 SSD. In addition to upgraded CPU and GPU performance, buyers won’t have to worry about running a boatload of tasks or filling up the local storage with a plethora of programs. In short, you’re in safe hands, and with the latest discount, the portable Mac is down to $1,759 on the online retailer. The M5 running in the 14-inch MacBook Pro is the unbinned part offering […]

Read full article at https://wccftech.com/m5-macbook-pro-now-140-off-on-amazon-with-24gb-ram-and-1tb-ssd/

Diablo IV: Lord of Hatred Review – The Epic Conclusion to a Long Narrative Arc

A demonic character with large horns and glowing eyes is prominently featured against a red background, with the text 'Diablo IV Lord of Hatred'.

Diablo IV: Lord of Hatred lands almost three years after the launch of the base game. As you may recall, Blizzard initially committed to annual expansions, which they almost accomplished with the first one, Vessel of Hatred, launched sixteen months after Diablo IV. However, it later became clear that delivering high-quality expansions on an annual basis was impossible, especially as the developers were also busy with making seasonal content. Thus, Lord of Hatred launches a year and a half after the previous expansion, which seems to be the sweet spot in terms of development time. Ultimately, though, what matters is […]

Read full article at https://wccftech.com/review/diablo-iv-lord-of-hatred/

NC’s AION 2 Is Coming to Steam Globally in 2026 as a PC-Native Release

Two armored characters face each other in a celestial landscape with the title 'Aion 2' between them.

Today, NC America confirmed that the MMORPG AION 2 will launch later this year globally, following its original debut in South Korea on November 19, 2025. That version was made for mobile and accessible on PC only via NC's own Purple launcher. However, the global version has been built specifically for PC, according to the new press release, and it will also be distributed via Steam. In fact, you can already wishlist the game on Valve's store. The global servers will be hosted locally in North America, South America, Europe, and Japan, providing a latency-conscious gameplay experience for many users. […]

Read full article at https://wccftech.com/aion-2-global-steam-2026-pc/

Large Screen 4K Smart TVs Are Typically Out Of Budget For Many, But Hisense’s 85-Inch mini-LED Monster Is A Steal At $700 After A $100 Price Cut On Amazon

Hisense's $700 85-inch mini-LED 4K smart TV deal will make your jaw drop to the floor

Smart TVs with traditional LEDs won’t blow a hole through your wallet, but as soon as you decide that you want to upgrade your experience in both size and picture quality, that’s when your intended budget suddenly appears small, especially in the case of looking for a mini-LED TV. Thankfully, Hisense’s 85QD7QF 4K smart TV with the aforementioned upgraded technology is priced like it’s meant for everybody, with Amazon removing $100 from the total to bring the figure down to $699.99. Now this is an offer that the majority of buyers can get behind. The Hisense 85-inch 4K smart TV […]

Read full article at https://wccftech.com/hisense-85-inch-mini-led-4k-smart-tv-available-for-700-on-amazon/

Unreal Engine 5 Implementation of Microsoft’s DirectX 12 Advanced Shader Delivery is β€œIn Progress”

The image features the logos for 'DirectX 12 Ultimate' and 'Unreal Engine,' side by side.

Last year at Gamescom 2025, a new Advanced Shader Delivery feature was unveiled by Microsoft's DirectX team that would arrive first on the ROG Xbox Ally and ROG Xbox Ally X handhelds that launched in October 2025. The new feature was co-developed by Xbox and AMD, and is meant to tackle shader stuttering. Now, as seemingly spotted by tech programmer at MADFINGER Games, Ondrej HruΕ‘ovskΓ½, the feature's implementation into Unreal Engine 5 is "in progress." HruΕ‘ovskΓ½ shared a screenshot of the code commitment to X (formerly Twitter), which you can see below. Shader compilation stuttering has long been an issue […]

Read full article at https://wccftech.com/unreal-engine-5-implementation-microsoft-directx12-advanced-shader-deliver-in-progress/

The funnel flip: Why AI forces a bottom-up acquisition strategy

The funnel flip- Why AI forces a bottom-up acquisition strategy

The industry has been building top-down for 30 years. Start with awareness, get in front of as many people as possible, and work them down through the acquisition funnel.

The logic made sense in the broadcast era, and it wasn’t entirely wrong in the search era.

In AI-driven environments, it’s simply wrong.

Search engines, assistive engines, and agents build their ability to recommend your brand from the bottom up. They need to understand who you are before they can evaluate whether you’re credible. They need to evaluate your credibility before they recommend you to anyone.

If you build from the top down, you’re wasting budget on awareness while the engines and agents have no foundation to attach it to.

Agential systems make the stakes absolute. An agent acting on behalf of a user evaluates your brand, your offers, and your credibility, then commits.

If the machine doesn’t understand who you are, what you offer, and whom you serve, the agent can’t act in your favor. If it understands you but doesn’t find you the most credible option, it selects your competitor.

This is the ultimate zero-sum moment in AI: the recommendation you never saw happening, to the prospect you never knew was considering.

The acquisition funnel runs simultaneously in opposite directions

The user experience of the acquisition funnel hasn’t changed. Someone hears about you, considers you, and decides whether to commit. That journey runs wide to narrow, top to bottom: awareness first, evaluation second, and decision at the bottom.

This is the familiar funnel. Elias St. Elmo Lewis formalized it in 1898. Every marketing model since has been built around it, and for 128 years, nothing fundamental has changed. The channels evolved, but the direction was always the same: reach first, relationship second, commitment third.Β 

In 2002, my friend Philippe Lanceleur described the web perfectly for search: building a website and hoping people find it is like opening a shop in the middle of a field. Nobody passes by accident. You go where your audience hangs out, engage with them, and invite them to cross the field and visit your shop. Awareness was still the prerequisite, and your marketing had no chance of working without it.

The shift to entities changed the prerequisite. When Google introduced the Knowledge Graph in 2012, the machine began forming opinions about brands independently of what users were searching. The machine was drawing its own map and building roads for you.Β 

Those machine-built roads are built from the shop outwards by the machines, which means brand understanding and reputation, not awareness, become the prerequisite. All my work since 2012 has been focused on brand understanding and reputation for exactly this reason.

AI makes the acquisition funnel flip more powerful still. Assistive engines and agents now actively direct users toward destinations they’ve assessed as credible. Lanceleur’s shop in the field is no longer a handicap if the machines know it’s there and believe it’s the best destination for their users: they provide the roads.

This is the first genuine structural break in how brands must think about marketing since 1898. The display funnel is unchanged: the user still travels from awareness to decision. What makes you a candidate at the top of that funnel in AI engines and agents is built by training the machine to bring users to you.

How top-down and bottom-up coexist

The big takeaway is that the build funnel runs in the opposite direction.Β 

  • The machine starts at the bottom. Does it know who you are?Β 
  • It works up through credibility. Does it trust what you do?Β 
  • Only then does it reach advocacy. Will it recommend you proactively?Β 

The moment of commitment by the user stays the same: know-like-trust the brand, but the only way for the user to arrive at that moment in AI assistive engines is that the machine knows, likes, and trusts your brand.

The coexistence of the bi-directional funnel is real. You can build top-down in channels you control: paid media, broadcast, and direct outreach. You can still buy awareness and pull people to decision. In the engines themselves, the user still has the top-down experience.Β 

The difference is that within the engines for organic, you have to build from the bottom of the funnel (BOFU) up because that’s how the machines build the roads to your brand.

Every algorithm, assistive engine, and agent operates on entity and brand signals, not on how loudly you push. Reach on social media has always been influenced by brand recognition, engagement, and topic, and here too, brand understanding and trust are gaining increasing weight.

With AI, roads to your shop in the field are increasingly machine-built, and machine-built roads are built from brand understanding outwards to awareness.

The original 1898 funnel still describes what users experience. In AI assistive engines and agents, it no longer describes the strategy that gets you in front of them: for that, you need to flip the funnel.

In short, you can’t build your funnel in AI engines and agents top-down in a world where those machines are the mediators between you and your audience. The machine won’t recommend brands it doesn’t understand, and it will only advocate for brands it trusts. This is a mechanical fact.

AI infrastructure works like this, so you also must.Β 

  • Understandability creates the entity node.
  • Credibility gives it preferential consideration.
  • Deliverability gives it visibility.

Foundation. Proof. Reach. Put like that, it really does seem obvious, unavoidable, and comfortable.

Get the newsletter search marketers rely on.


How the funnel becomes a guided sequence in AI

The user journey on Google used to be a series of single-composed SERPs that users navigated themselves. Search engines composed those pages cleverly (Google and Bing have run a whole page algorithm since universal search launched in 2007, Darwinistically pulling elements from across verticals and scoring the composition as the β€œproduct”), but the navigation across the funnel was the user’s job.

As an SEO, you optimized for a position in the composition, and the user carried themselves from awareness to consideration to decision by browsing, comparing, and choosing.

Over the last few years, the algorithmic trinity has fundamentally changed that dynamic. The LLM reasons about what the user is asking, decides whether to answer directly, ground, search, or fact-check via the knowledge graph, and runs fan-out queries to retrieve across multiple angles of the question.

Those fan-out queries (which I’ve also called cascading queries) help the assistive engine answer the question more completely and more accurately than a single query would. But the breadth of what it gathers also lets it do one more thing β€” and this is the mechanic that actually matters in the funnel that leads to the perfect click: it can anticipate what the user is likely to do next, and set the current answer up to flow toward it.

The explicit representation of the LLM’s prediction of β€œnext step” is the follow-up questions you see in the results. But there’s an additional implicit side to this architecture you might have missed: the way it composes the current answer shapes what the user is likely to do next. The AI is, to a very large extent, defining the acquisition journey. It seems to me the user is less in control than they feel.

That means your job appears to be to fight for a slot in a sequence the machine has already built.

That’s fair. But I’d argue that the brand’s job is also to train the machine’s expectations about what a logical next step looks like, so that when the LLM composes, your content is the natural thing it reaches for.Β 

You supply the ideas, you structure the follow-ups, you publish the logical bridges (β€œif you’re thinking about X, the next thing to consider is Y, and here’s the evidence”) in enough places, and with enough corroboration, that the machine treats those bridges as settled, not speculative. The machine then guides users toward you because your content is what its prediction landed on, because your framing is what made that prediction logical in the first place.

Now, is the AI thinking one step ahead? Or playing chess and planning several moves in advance? It depends. How far ahead the machine can usefully look depends on the territory.Β 

On well-traveled ground, the paths are well-worn, and the branches are narrow, so the LLM can stage two, three, or more moves ahead. Think of this as established neurological synapses: your influence on the paths is limited here.Β 

In unusual territory, the branches collapse the prediction horizon back to one, perhaps two steps. That’s an opportunity for a brand to create the synapses with your brand firmly anchored. Here’s yet another good reason to niche down, solve very specific problems, and have a very clear funnel pathway.

When defining the content I work on and terms I track, I use the concept of funnel pathway for exactly that reason β€” a top-of-funnel (TOFU) query that naturally leads to my brand at BOFU with a series of steps that are logical and relatively predictable.

So, track a set of terms that have a natural pathway to your brand at the zero-sum moment at the bottom of the funnel. Some start at TOFU and move through MOFU to BOFU. Others begin at MOFU with a clear path to BOFU, and some start (and end) at BOFU.

I’ll probably get pushback here. The number of possible paths is effectively infinite because conversations with AI can go anywhere. True. But this is a better system than chasing search volume or tracking the terms the boss likes: it forces you to think, focus, and prioritize β€” and it works.

Get your foot in the door, and keep it there

Strategically, you have to get a foot in the door as early as possible in the conversation, and ensure that you keep your foot there as the conversation evolves and the AI guides the user down the funnel.

The stronger your foot in the door, the more you shape the conversation the machine builds, the more that conversation thins the field of competitors the machine considers for the next step, and, by virtue of elimination, the more likely you are to get the perfect click at the zero-sum moment at the bottom of the funnel.

I’m advocating for educating the algorithms (remember, Google is a child?). The better you guide, the more the machine’s best-brand prediction converges on you step after step, because the path it’s following is the path you built into its brain.Β 

Get in high, and the compounding works in your favor. Get in late, and your competitors’ bridges become the machine’s bridges, and every subsequent step is a fight to re-enter a sequence where your competitor is Top of Algorithmic Mind.

Display is where your acquisition funnel lives in the AI engine pipeline

The AI engine pipeline runs 10 gates from discovered to won.Β 

  • Everything up to annotation (Gate 5) is infrastructure: can the machine access, store, and classify your content?Β 
  • From recruitment (Gate 6) onward, the engine compares you to every alternative.Β 
  • The understandability, credibility, and deliverability (UCD) layer is where the user sees the machine evaluation at display (Gate 8). Understandability is the key to won (Gate 9).

The three dimensions of brand visibility at display

Display is the moment when the machine can make or break your brand by being the most visible in the market at every touchpoint when your ideal customer profile (ICP) is having a conversation with the engine or agent.Β 

It’s obvious that this is the key moment when you need the engine or agent to be absolutely convinced that you’re the best solution to the specific user’s problem at the exact moment they convert (see the 95/5 rule here).

Understandability (U) is the trusted partner/decision layer, without which nothing else will work long term. Does the machine know who you are, what you do, and who you do it for?Β 

U is BOFU, which is both the moment of decision and (logically) the deepest trust layer for both the AI user and the human user. When someone searches your brand name or asks an AI assistant directly about you, the machine draws on its understanding of your entity.Β 

If that understanding is weak, contradictory, or absent, the machine either hedges or stays silent. Typical failure modes show up in AI responses as β€œclaims to be,” β€œappears to offer,” or β€œno idea who you are talking about.” The doubt tax β€” where prospects ready to buy get a hedge instead of a confirmation β€” is a U failure.

Credibility (C) is the recommender/consideration layer. Does the AI believe you’re genuinely better than your competitors at what you do?Β 

C is MOFU, the comparison and evaluation layer. When someone asks an AI who is the best in market, the machine draws on its confidence in your N-E-E-A-T-T credibility and will exclude you if you haven’t built a rock-solid argument to be cited.Β 

If AI confidence in you is weaker than its confidence in the credibility of your competitor, you lose the comparison. The ghost tax – absent from competitive evaluation and ignored in shortlists β€” is a C failure.

Deliverability (D) is the advocate/awareness layer. Does the AI surface your brand to people who aren’t searching for you, recommend you unprompted when they research the market, and treat you as the reference option in your category?Β 

D is TOFU, the reach layer. When someone asks an AI about a problem, you solve without knowing your brand exists, the machine draws on its confidence that you are the right answer to put in front of them.Β 

Advocacy only happens when the machine has first understood who you are (U), and judged you better than the alternatives (C). The invisibility tax β€” never mentioned to prospects researching the market β€” is a D failure.

The business case for UCD: The three taxes

My untrained salesforce framing is super clear for a non-technical audience. Google, ChatGPT, Perplexity, Claude, Copilot, Siri, and Alexa are seven employees working 24/7, and they’re either selling for your brand or for your competitors. AAO can be defined as training AI assistive engines and agents to sell for you at the top, middle, and bottom of the funnel.

Here’s the part most of the industry still hasn’t internalized: machines aren’t an alternative audience. They’re a mirror of how people process information, with the noise filtered out.Β 

Optimizing for machines is optimizing for humans with less guesswork. A brand SERP is Google’s opinion of the world’s opinion of you, and Google’s opinion is built from the same signals that form human opinion, only weighted more consistently, and corroborated across millions of data points.Β 

When you optimize to improve what Google believes about your brand, you’re not gaming an algorithm. You’re correcting and reinforcing what the world already believes about you, expressed with the precision humans rarely articulate. The algorithm is the clearest feedback loop marketing has ever had.Β 

Each tax is a specific failure mode of that untrained salesforce.Β 

  • The doubt tax is what you pay when they can’t confirm who you are to a prospect ready to buy.Β 
  • The ghost tax is what you pay when they can’t argue your case against competitors in a shortlist.Β 
  • The invisibility tax is what you pay when they don’t mention you at all to the prospect researching the market.Β 

The fixes run in one order: U before C, C before D, because the taxes are mechanically ordered, and the remediation has to match.

Content was king in the keyword era, context took the throne around 2016, and confidence is king now. The AI engines don’t just store and retrieve. They stake their own credibility on the brands they recommend, and that staking runs on accumulated confidence at every layer.Β 

Build U to retire the doubt tax. Build C to retire the ghost tax. Build D to retire the invisibility tax. Every tax retired is a recommendation earned, and every recommendation earned is revenue the machine now generates on your behalf instead of your competitor’s.Β 

Strategy: Your brand SERP and AI rΓ©sumΓ© tell you where to begin

Brand SERP is what Google shows when someone searches your brand name. The AI rΓ©sumΓ© is the same object in conversational format. The agent dossier is the machine’s silent judgment during evaluation before any recommendation reaches a person.Β 

All three are dual-function objects. They’re the machine’s output to every audience that asks about you, and your diagnostic instrument for reading the machine’s current confidence. That dual function is why they’re both the product and the audit.

Read all three as the machine’s understanding of you, its assessment of your credibility, and its confidence in you as a solution provider. The diagnostic triage is short.

If the machine gets things wrong, hedges facts, or the results don’t reflect your brand narrative, that’s an understandability problem. The entity record is inconsistent, weak, or contradictory, and the work is on your entity home: clean structured data, consistent descriptions, clear schema, and entity resolution that points to a single authoritative source.

If the results are unconvincing, unflattering, or don’t do you full justice, that’s a credibility problem. Your N-E-E-A-T-T is weak, and the work is offsite: third-party mentions, review platforms, earned media, and co-citations from sources the machine trusts.

If the results don’t reflect your digital marketing strategy, that’s a deliverability issue. The work is in content, both on your channels and on third-party properties, the type of material the machine treats as proof rather than a claim.

In every case, the diagnosis comes before the tactics. U before C, C before D, and the sequence isn’t optional.

Acquisition is one act in a 15-stage play

The acquisition funnel feels dominant because it’s where conversion happens. The funnel sits on the display gate, where UCD determines whether the machine recommends you.Β 

Everything else, the work that lets display happen at all and the work that compounds afterward, runs across the nine gates before it and the five gates after it.

Those five gates after Won are where most of the money is made and most of the confidence is generated. Onboarded, performed, integrated, devoted, and codified β€” every client outcome feeds signals back into gate zero for the next prospect who has never heard of you.Β 

The flywheel is the mechanism. Get it right, and every satisfied client strengthens the machine’s confidence in your brand for the next one. Get it wrong, and every neutral outcome decays it.

That’s more than just an acquisition strategy; it’s a business strategy, with the machine as a constant participant at every stage.

The final articles in this series will show you what happens after won: how every satisfied client either trains the machine to recommend you more confidently next time, or quietly erodes the confidence you’ve already built.Β 

The funnel isn’t where the money is made, but it is the critical moment the flywheel feeds where the path to money is.

This is the 10th piece in my AI authority series.Β 

Google rolls out new AI safety features in Ads Advisor

What 23 tests reveal about AI Max performance in Google Ads

Google is adding three new β€œagentic” safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance.

As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Google’s pitch: let AI handle the heavy lifting so marketers can focus on performance.

What’s new. The update introduces proactive troubleshooting, always-on security monitoring, and instant certifications β€” all powered by AI and Gemini capabilities.

Zoom in:

  • Ads Advisor can now flag and help resolve policy violations automatically, even before advertisers notice them.
  • It monitors accounts 24/7, surfacing risks like suspicious domains or inactive users through a new security dashboard.
  • Certifications that once took weeks can now be granted instantly or submitted with a single click.

How it works. Instead of waiting for user prompts, Ads Advisor scans accounts and websites proactively, suggests fixes, and confirms resolution before appeals are submitted. On the security side, it continuously evaluates account health and recommends improvements, while new passkey support reduces reliance on passwords.

Why we care. Tasks that used to take hours β€” fixing policy issues, monitoring account security, and handling certifications β€” can now be done proactively by Ads Advisor, reducing delays and aims to reduce risks. The result is faster campaign execution, fewer disruptions, and less manual overhead.

What to watch. These features are rolling out in the coming months to English-language accounts, with more languages expected later.

Bottom line. Google is turning Ads Advisor into a hands-on operator, not just a helper β€” aiming to make ad accounts safer, faster, and far less manual to manage.

πŸ’Ύ

Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.

How to build a YouTube analytics report in Data Studio

How to build a YouTube analytics report in Data Studio

Creating video content takes time and budget, so understanding how it performs is critical.

YouTube’s native analytics in YouTube Studio are robust, but they’re locked behind account access. That can make reporting difficult β€” especially when you need to share data or don’t have direct login access.

Moving that data into Google Data Studio (formerly Looker Studio) makes it easier to analyze and distribute.

With Data Studio, you can:

  • Pull YouTube data into reports you already use.
  • Schedule automated updates for stakeholders.
  • Customize dashboards around the metrics that matter.
  • Track performance without relying on backend access.

Here’s how to pull your YouTube analytics into a Data Studio report.

Using a template or starting from scratch

You have two options when setting up a YouTube report in Data Studio.

  • If you want something quick and easy, you can use Google’s YouTube Analytics template from their template gallery. It’s a great place to start because it provides a clean, well-designed report with foundational metrics and puts you in a good position to understand which metrics are available. But know that this template has problems you’ll need to fix, which I’ll discuss below.
  • The other option is to create a report from scratch, which is a great choice if you already have a report you want to add a new YouTube Analytics page to, or if you just want to learn how to use Data Studio.

The information below will help you do both.

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If you’re not the YouTube account owner

If you’re setting up this report for a client, or if you’re not the owner of the YouTube account, you’re going to run into an issue where the YouTube account doesn’t show up as a usable source in Data Studio. Here’s how to get around it:

  • Go to YouTube Studio settings > Permissions, and give Manager permissions to the account email that you’re using in Data Studio.
  • Get the Channel ID from the channel’s YouTube URL.
  • Add a YouTube connector to Data Studio, go to Advanced, and paste the Channel ID.

You should now have access to that YouTube account.

Using the Data Studio YouTube Analytics template

From the Data Studio home page, click Templates > Template Gallery. Under the category dropdown, click on YouTube Analytics.

Clicking this will create a brand new Data Studio report that’s mostly ready to use. It loads up with sample data from the Google Analytics YouTube channel. Click the button at the top that says β€œUse my own data.”

The first time you set up a report, you need to authorize access to your data. Click the Authorize button.

Choose the Google Account connected to your YouTube channel, and then you’ll see any connected channels in the dropdown at the top of the page.

You’ll notice that the data doesn’t change when you select a site here. That’s because this dropdown is connected only to the other dropdowns next to it, not any of the charts on the page.

To update everything else on the page, click the Edit and Share button.

If this is the first time using Data Studio, you’ll also need to do some basic account setup.

Then click the Edit button at the top of the page.

Now you’ll need to add your YouTube channel as a source. Click the Add data button and then search for the YouTube Analytics connector.

If the Google Account is the owner of the YouTube account you connected to this Data Studio report, it’ll show up in the Channel section as an option.Β 

Your main YouTube channel will be in the My Channel tab, and other channels are in the All Channels tab, as shown below.Β 

If you don’t own the channel, see the section above to connect other channels that you don’t own, but have access to.

Now you’ll be able to change the data source on any charts on the page. Simply click a chart, and you’ll see the data sources available to you in the right Properties panel.

You can change the source of all of the charts on the page by selecting a chart, right-clicking on it, going to the Select menu, and then choosing β€œCharts with this data source on page” and then choosing your data source in the Properties sidebar.

You’re mostly done, but as mentioned earlier, there are some errors in this report that you’ll need to fix. The charts at the bottom of the report are using the wrong metrics.

I don’t know why Google hasn’t updated this template. It’s been like this for a long time, so I don’t know if they ever will. In the meantime, you’ll need to update the following.

Change:

  • Likes from β€œAverage Watch Time” to β€œVideo Likes Added”
  • Subscriptions from β€œVideo Link” to β€œUser Subscriptions Added”
  • Dislikes from β€œAverage View Percentage” to β€œVideo Dislikes Added”

The charts in the Comments section are correct, so you don’t need to change anything there.

Click on each of the charts highlighted above, one by one, and change the metric in the Properties sidebar.

And now the report is finished and ready to use. Click the View button at the top of the page to view the report in a view-only format.

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Copying a template into an existing report

Data Studio doesn’t support the ability to add or import templates into an existing report, but you can copy a page from one report to another. Follow the steps above to create a report using the YouTube Analytics Channel template, then copy it into another report.

To do that, go into Edit mode, select all (Ctrl+A or Cmd+A), and copy all (Ctrl+C or Cmd+C). Then, in your existing report, create a new page, and paste everything you’ve copied into the page (Ctrl+V or Cmd+V), or right-click on the page and select Paste.

All of the charts will likely come in broken, but you can easily update them using the tip mentioned earlier – right-clicking a chart, choosing Charts with this data source on page, and then choosing the correct source in the Properties sidebar.

Customizing your report

The YouTube template in Data Studio has most of what you need, but you can add much more.

There are some metrics you simply can’t get in Data Studio that you’d find in the official YouTube Analytics backend, such as revenue, how viewers find your videos, watch behavior, popular viewing times, device types, genders, and retention, so there are some big limitations, but there’s still plenty to work with.

To add more charts to your report, you’ll need to create more space at the bottom. In the menu, click on Page > Current page settings.

In the Style tab of the Current Page Settings sidebar, set the canvas size to something like 3,000 pixels. This will give you plenty of space to work with, and you can always shorten or lengthen it as needed later.

Now you can add many types of charts with a wide range of dimensions and metrics.

You can add multiple metrics to graphs to get the data you need for better analysis. You can also rename headers to clean them up, and make them look less cluttered.

You can pull in quite a lot of data. Here’s what’s currently offered:

Using Data Studio for ongoing YouTube reporting

Setting up a Data Studio report for YouTube is a great way to track your top-level metrics, and can be especially useful for monthly client reporting. It takes siloed, hard-to-share data from YouTube, and puts it into a clean, automated, centralized tool for easier decision-making.

You can also set up scheduling so that Data Studio sends automated PDF exports to your email.

That’s it. As you can see, it’s fairly simple to set up, but you can also add more advanced customizations to track many other KPIs.

Ransomware Negotiator Pleads Guilty to Aiding BlackCat Attacks in 2023

A third individual who was employed as a ransomware negotiator has pleaded guilty to conducting ransomware attacks against U.S. companies in 2023. Angelo Martino, 41, of Land O'Lakes, Florida, teamed up with the operators of the BlackCat ransomware starting in April 2023 to assist the e-crime gang in extracting higher amounts as ransoms. "Working as a negotiator on behalf of five different

Custom Xbox β€œProject Helix” systems will be made by MSI and ASUS ROG – leaker claims

Xbox β€œProject Helix” is looking more PC-like by the day According to a post by the prominent leaker KeplerL2 (via WCCFTECH), Microsoft will allow 3rd parties to build custom Xbox β€œProject Helix” machines. These systems will be available alongside official Microsoft consoles. This opens the door to ASUS ROG Xbox consoles, MSI consoles, and Xbox […]

The post Custom Xbox β€œProject Helix” systems will be made by MSI and ASUS ROG – leaker claims appeared first on OC3D.

(PR) SOLAI Launches Solode Neo: Pre-Configured with OpenClaw, Built for Always-On AI Agents

SOLAI Limited ("SOLAI" or the "Company"), a technology-driven personal AI and digital infrastructure provider, today announced the launch of Solode Neo, a personal AI device designed to run and host autonomous AI agents at home or in the office. This launch marks a key milestone in executing the Company's multi-layer personal AI infrastructure blueprint.

Solode Neo sits at the center of SOLAI's personal AI infrastructure strategy. Packaged in a sleek, compact design that blends seamlessly into any home, office or living space, the device only requires a power outlet and a Wi-Fi connection to start working.

(PR) Zondision Unveils ZIMO1, Unique 27-inch Interactive Light Field 3D Display

Zondision, a leader in light-field 3D display tech, announced its flagship ZIMO1, a 27-inch glasses-free 3D display for consumers and creators. It will launch on Kickstarter on April 21, offering an immersive display that combines high-performance 3D visualization, real-time interaction, and an open ecosystem.

ZIMO1 offers high-definition stereoscopic visuals without headsets or glasses. Backed by over a decade of optical engineering and AI eye tracking, it switches between 2D and 3D modes while maintaining image quality.

(PR) Lenovo Brings Production-Scale AI to Hannover Messe 2026

Manufacturers are under increasing pressure to improve efficiency, resilience, and responsiveness in the face of ongoing supply chain volatility and rising operational complexity. In this environment, AI is no longer a future ambition but an operational necessity. With 94% planning to increase AI investment in 2026 and an expected $2.86 return for every dollar spent, the priority has shifted from experimentation to execution.
At Hannover Messe 2026, Lenovo in partnership with NVIDIA are demonstrating how manufacturers can close that gap by deploying AI solutions already proven at scale across its own global operations, delivering measurable improvements in lead time, cost, quality, and productivity.

"Manufacturers don't need more AI pilots. They need AI that runs at scale in production," said Jonathan Wu, Chief Technology Officer of Smart Manufacturing at Lenovo. "At Lenovo, we've already done this across our own global manufacturing operations, achieving significant improvements in lead time, cost, and productivity. At our largest site in North America, lead time was reduced by 85%, logistics costs by 42%, and productivity was boosted by 58% by deploying AI and Gen-AI enabled solutions. That experience is what we bring to our customers."

(PR) MSI Introduces the VERSA 300 WIRELESS 8K Gaming Mouse

MSI proudly announces the VERSA 300 WIRELESS 8K, MSI's first 8K gaming mouse, designed to deliver ultra-fast responsiveness, precision control, and long-lasting performance for competitive gamers. Combining an advanced PixArt PAW3395 optical sensor, an 8000 Hz polling rate, and an ultra-lightweight 66 g design, the VERSA 300 WIRELESS 8K empowers players with exceptional speed and accuracy in every movement.

As the latest addition to the VERSA 300 series, the VERSA 300 WIRELESS 8K expands on the success of earlier models, including the VERSA 300 WIRELESS and VERSA 300 ELITE WIRELESS. Built around the core strengths of precision, comfort, and versatility, the series features lightweight symmetrical designs and advanced sensors to support a wide range of gaming styles and hand sizes. Available in both classic black and white color options, the VERSA 300 WIRELESS 8K gives users greater freedom to match their setup and express their personal style.

(PR) AGON by AOC Launches AGON PRO AG326UZD2 32-inch 4K OLED Gaming Monitor

AGON by AOC, the world's leading gaming monitor brand, announces the AGON PRO AG326UZD2, the brand's most advanced 32" (31.5" - 80 cm) 4K display to date. Built around a 4th generation QD-OLED panel, the AG326UZD2 pushes the boundaries of what a single monitor can deliver, whether for competitive gaming, console play, content creation or cinematic entertainment.

A Generational Leap in QD-OLED
Where the original AG326UD introduced gamers to a 31.5" QD-OLED at UHD resolution with exceptional color accuracy and a 165 Hz refresh rate, the AG326UZD2 represents a significant step forward. The move to 4th generation QD-OLED technology brings a brighter, more refined panel with a peak brightness of 1,000 nits (3% APL) and an upgraded VESA DisplayHDR True Black 500 certification, up from True Black 400 on its predecessor. Combined with a practically infinite contrast ratio and perfect black levels thanks to QD-OLED technology, the result is a breathtaking HDR experience with noticeably more highlight detail and punch.

AI boom drives SK Hynix to pay $477,000 bonus per employee


After removing its previous bonus cap last September, SK Hynix is set to pay out 10% of its annual operating profits to employees as performance-based bonuses this year. With memory prices at record highs, analysts predict the company will generate about 250 trillion won ($169 billion) in operating profit, putting...

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Street Fighter 6 Year 4 Leak Puts Tifa Lockhart on the Roster, Marking Her Fighting Game Return After 27 Years

A character from 'Final Fantasy VII Remake' leaning on a bar counter with a pensive expression.

[Update - April 22, 5:26 AM] Other users and insiders have now commented on Tifa coming to Street Fighter 6 in the future. Known FGC YouTuber Rooflemonger commented that they have known about Tifa and Vega coming to the game for some time, but are unsure about Gouken and Haggar. ResetERA user LeytonWright, who supposedly has some connections at Square Enix, also said that the Final Fantasy VII character is indeed coming to the CAPCOM fighting game. Original story follows. [Original Story] With Ingrid coming soon to Street Fighter 6 as the final Year 3 character, many have started to […]

Read full article at https://wccftech.com/street-fighter-6-year-4-leak-tifa-lockheart/

Apple to Downgrade The Base iPhone 18 With M12+ Display Tech From 2023 to Fund Pro-Tier Flagships

Apple is reducing the iPhone 18's manufacturing costs to make it look similar to the iPhone 18e next year

Apple's seemingly limitless splurge on mobile DRAM is now producing real-world consequences. Despite its best efforts to paper over the emerging flaws in its strategy, the Cupertino-based tech giant is now being forced to pinch pennies by severely downgrading the base iPhone 18 model, as per a new analysis published by SchrΓΆdinger Intel. Apple's upcoming base iPhone 18 might get an enhanced version of the M12 display tech that debuted back in 2023 We reported yesterday that the base iPhone 18, which is slated to launch in the spring of 2027 alongside the iPhone 18e and the iPhone Air 2, […]

Read full article at https://wccftech.com/apple-to-downgrade-the-base-iphone-18-with-m12-display-tech-from-2023-to-fund-pro-tier-flagships/

Ubisoft is Reportedly Giving its Assassin’s Creed Remakes One (Maybe Two) Chances to Succeed, Starting With Black Flag Resynced

A character from Assassin's Creed IV: Black Flag wades through shallow water with a ship in the background.

Ubisoft's chief executive officer, Yves Guillemot, personally confirmed back in 2024 that "players can be excited about some remakes, which will allow us to revisit some of the games we've created in the past and modernize them." Now, the first of those remakes is almost here with Assassin's Creed Black Flag Resynced, and according to a new report, the rest of the remakes players might hope to see follow Black Flag won't make it out to store shelves if Black Flag doesn't fly off those same walls. According to Insider-Gaming, who has been part of why Assassin's Creed Black Flag […]

Read full article at https://wccftech.com/assassins-creed-remakes-depend-on-black-flag-resynced-success/

130,000 Rubin GPUs Are Being Deployed at Nscale For Microsoft, Further Showing Massive Interest In NVIDIA’s Next-Gen AI Chips

130,000 NVIDIA Rubin GPUs Are Being Deployed at Nscale For Microsoft, Further Showing Massive Interest In Next-Gen AI Chips 1

Nscale will be adding 30,000 NVIDIA Rubin GPUs in addition to the 100,000 chips that are already being deployed at its facilities in 2027. Nscale Scales Up Its AI Datacenters With 30,000 Additional NVIDIA Rubin GPUs, Bringing The Total Count To 130,000 NVIDIA's Vera Rubin AI chips are hot in demand, and the reason behind this is simple: they are aiming to be the fastest solution for AI inferencing, fueling the race towards Agentic AI. Josh Payne, Founder and CEO at Nscale said:Β β€œCustomer demand for advanced AI infrastructure continues to accelerate across markets, and our focus is on bringing the […]

Read full article at https://wccftech.com/130000-nvidia-rubin-gpus-deployed-at-nscale-for-microsoft-showing-massive-interest-in-next-gen-ai-chips/

The Single-Player-Focused Spin-Off Splatoon Raiders Arrives in July 2026, Only on Nintendo Switch 2

A character from 'Splatoon Raiders' holding a weapon, standing ready in a colorful, outdoor environment.

A little less than a year ago from the time of this writing, Nintendo announced Splatoon Raiders, a single-player-focused spin-off of the popular multiplayer series. It was seemingly the natural next step from the single-player campaigns available in the mainline entries players had already enjoyed, and today, through the Nintendo Today! app, Nintendo revealed that it'll be arriving exclusively for Nintendo Switch 2 later this year on July 23, 2026. The release date reveal came at the tail end of a new gameplay trailer that showed off plenty of combat and the world players will get to explore with a […]

Read full article at https://wccftech.com/splatoon-raiders-release-date-nintendo-switch-2-exclusive/

Insidebnb – Instant revenue forecasts and market data for Airbnb investors


InsideBnB delivers real-time market research for short-term rental hosts and real estate investors. Instead of using complex spreadsheets, you can paste any property link to generate instant revenue projections, cap rates, and a definitive 'BUY/HOLD/AVOID' verdict based on 24 months of historical data. The platform features interactive map tools to visualize market activity down to the ZIP code, analyze ADR, occupancy, and RevPAR, benchmark your competitors, and spot high-yield neighborhoods before acquiring a new asset.

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BeyondBudget – Simulate your financial future with an automated calculation engine


BeyondBudget is a forward-looking budget planner that simulates your finances months and years ahead. Instead of tracking what you already spent, you build a detailed model of your income, expenses, and debt. Then see exactly how your cash, debt balances, and savings change over time. It supports avalanche and snowball debt payoff, calculates how much extra money you have each month for debt or savings, and maintains a safety buffer in your checking accounts. You can model multiple checking and savings accounts, a business account, rewards credit cards, seasonal expenses, and year-over-year cost increases. It's a full simulation of your financial life, not just a spending tracker.

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Why IBM says every brand now needs a GEO playbook

GEO playbook

Search has changed, and brands need to catch up fast, according to IBM’s Alexis Zamkow (global lead of Marketing Transformation solutions) and Sandhya Ranganathan Iyer (associate partner – AI), speaking yesterday at Adobe Summit.

AI tools don’t just help people search. They answer questions, compare products, and recommend brands. In many cases, users never even visit a website.

That means if your brand isn’t part of the AI-generated answer, you may not be part of the decision.

To keep up, brands need more than new tactics. They need a system β€” a GEO (Generative Engine Optimization) playbook. Here’s a recap of their presentation, Adapt or Disappear: How Brands Win with AI-Powered Search.

The AI shift: You’re marketing to machines

AI agents now sit between you and your customer.

They take a complex market and simplify it. They decide what information to show. And they often speak on your behalf.

  • β€œThese machines are disintermediating the brand experience,” Zamkow said.

At the same time:

  • Consumers are using AI for research and decisions
  • Businesses are adopting it even faster
  • Many searches now end without a click

Zamkow said an estimated 75% of search visibility could shift to AI agents in the next two years.

That’s why visibility today depends on being part of the answer itself.

The GEO playbook: 12 components every brand needs

To respond, the speakers outlined a 12-part playbook. It spans content, technology, and operations.

1. Strategic content foundations

Your content must tell one clear story β€” everywhere.

That includes your website, PR, social, and third-party mentions. If each channel says something different, AI won’t trust your brand.

For example, if your site highlights premium quality, but reviews focus on low price, that mixed message weakens your authority.

Consistency builds trust for people and machines.

2. Retrieval-grade passage standards

AI doesn’t rank webpages. It extracts answers. So your content must be easy to extract.

Good content looks like:

  • Clear questions and answers.
  • Short, focused sections.
  • Direct language.

For example, instead of a long paragraph, write:

  • Question: What are the best running shoes for beginners?
  • Answer: A short, clear response

This makes it easier for AI to reuse your content in answers.

3. Technical foundations

Even great content won’t work if AI can’t read it.

Machines rely on:

  • Clean HTML (not just visual design)
  • Structured data (schema, metadata)
  • Pages that load content directly

One example from the session: a beautiful website appeared to AI as β€œa headline and a blank page.”

If your content isn’t readable, it won’t be used.

4. On-site search + genAI search alignment

Start with your own site.

If your internal search β€” especially AI-powered search β€” works well, you’re already ahead.

Think of it this way: If your own system can’t find answers on your site, external AI tools won’t either

Strong internal search helps train your content for external visibility.

5. AI search citation qualification model

In GEO, the goal isn’t just to be mentioned. It’s to be cited.

  • Mentions mean you show up.
  • Citations mean AI trusts you.

AI looks for signals like:

  • Clear expertise.
  • Consistent messaging.
  • Agreement across sources.

Zamkow called citations the β€œholy grail” of visibility.

6. Extraction optimization

AI tools pull content from many places and combine it.

To be included, your content must be:

  • Easy to extract.
  • Clearly structured.
  • Rich in context.

If your content is hard to break apart, AI will skip it and use something else.

7. Real estate: third-party strategy

Your website is no longer your main source of visibility.

  • 85% of mentions come from external domains.
  • Third-party content drives most citations.

That includes:

  • Reddit
  • Social media
  • Reviews and forums
  • Media coverage

This means your PR and social teams are now critical to search success.

Your brand lives across the internet β€” not just on your site.

8. Measurement, KPIs, and reporting

Old metrics don’t tell the full story anymore.

Instead of just tracking clicks, you need to track:

  • How often AI mentions your brand.
  • Where you’re cited.
  • Which platforms show your content.

The key question changes from β€œDid we get traffic?” to β€œDid AI recommend us?”

9. SOPs (standard operating procedures)

Consistency doesn’t happen by accident. Teams need clear rules for:

  • How content is written.
  • How it is structured.
  • How it is published.

Without SOPs, different teams will create different formats. That confuses AI and weakens your visibility.

10. Prompting best practices

Search is now conversational.

While people still type keywords, they are increasingly describing their needs using more conversational language. For example:

  • Old search: β€œrunning shoes”
  • New search: β€œI’m training for a marathon. What shoes should I buy?”

Your content needs to match these types of questions.

That means thinking like the user β€” and writing like the answer.

11. Change management

This shift affects the whole organization.

Marketing, IT, PR, and product teams all play a role.

That means:

  • Training teams on new workflows.
  • Aligning goals and KPIs.
  • Breaking down silos.

This is bigger than just a marketing update. It’s a company-wide change.

12. Governance + versioning

GEO is never finished.

AI systems change constantly. Competitors update content. Rankings shift fast.

To keep up, brands need:

  • Ongoing monitoring.
  • Regular content updates.
  • Clear ownership of changes.

If your content becomes outdated, you can quickly lose your position in AI answers.

From SEO tactics to GEO systems

The GEO playbook reflects a larger change in how marketing works:

  • From keywords to prompts.
  • From links to citations.
  • From websites to ecosystems.
  • From traffic to answer eligibility.
  • From campaigns to continuous content.

The focus has shifted to building a system that consistently feeds AI the right information.

This is now a leadership issue

This shift is already reaching the top of the organization.

In one example, a product leader asked why their brand didn’t show up in an AI recommendation. The issue quickly escalated beyond marketing.

  • β€œThis is not a problem for your SEO team,” Zamkow said. β€œThis is at the CEO level.”

As AI becomes the front door to discovery, every leader will care about visibility.

Adapt or disappear

AI is already shaping how people discover and choose brands.

Consumers trust it. Businesses are using it. And it’s growing fast.

Brands that build and follow a clear GEO playbook β€” across all 12 components β€” will stay visible.

Everyone else risks being left out of the answer.

SEO reporting outgrew Data Studio β€” here’s what comes next

SEO reporting outgrew Data Studio β€” here’s what comes next

Picture this: Your company relies on Data Studio for SEO reporting.Β 

It’s right before your next big meeting when you’re planning to present results… but Data Studio has an outage (again) and suddenly you have nothing to show.Β 

That’s embarrassing. And it happens more than it should.

It wasn’t even a year ago that I touted the benefits of Looker Studio (now Data Studio) for SEO reporting. Now the platform feels archaic compared to the agentic coding tools available today.Β Β 

Here’s how rigid SEO dashboards like those produced in Data Studio are holding you back and why code-driven SEO reporting is the only way to remain efficient and competitive.

The problem with Data StudioΒ 

In the not-too-distant past, Data Studio was considered one of the best ways to customize SEO reporting.Β 

But things have evolved, and with new technology at our fingertips, Data Studio’s flaws are only becoming more pronounced.Β 

Here are some common issues that you may recognize when generating reports using Data Studio.

It’s easy to explode your dataset, and then everything breaks

You assume Data Studio can handle massive β€œGoogle-scale” data, but it’s buggy. For example, there are low limits on rows and fields, and even adding a few dimensions or joining multiple data sources can break the report at the worst times.Β 

You’re manually clicking through a slow interface

Every change in Data Studio requires manual updates. You’re clicking, refreshing and waiting to see whether it worked. That makes iteration painfully slow. Even with added AI features, they only address a small part of the report development workflow.

Relatedly, debugging reports is a nightmare

Whereas agents can simply scan files with code-based reports, in Data Studio, a user has to laboriously click around the interface.Β 

The API is weak

Like a lot of Google services, Data Studio isn’t built as an API-first platform. This is something Google got institutionally wrong decades ago. Not being able to manage the platform using external tools creates bottlenecks.

Despite its recent rebrand, Data Studio hasn’t become any more relevant β€” not with the technologies that are now in play for SEO reporting.

But it’s not just Data Studio. Really, what SEO teams are up against is the rigidity of any dashboard-based reporting tool. Now all that is changing.

Your customers search everywhere. Make sure your brand shows up.

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What’s changed: AI, APIs, and codingΒ 

The shift away from rigid SEO dashboards is now possible because large language models are becoming more capable of generating reliable code, and APIs are accessible across many platforms.

This has led to the rise of AI-driven coding tools, including Claude Code, OpenAI Codex, and Gemini CLI.

At a high level, it works like this: You describe what you want in your SEO report, and they handle the heavy lifting.Β 

These tools are β€œagentic” because they can execute multi-step workflows like pulling data, transforming it, analyzing it, and then generating reports with minimal intervention.

You don’t need advanced coding skills to use them, but a basic understanding of data structures and APIs will make the process effective.

In practice, the entire reporting workflow can be done programmatically from start to finish.

They generate code that connects directly to data sources through APIs, removing the need to rely on dashboard connectors or preconfigured data pipelines.Β Β 

From there, they can analyze the data and create full reports. This can happen in minutes as you become more familiar with the tools.

While each of the tools I mentioned has different strengths (for instance, some are better at reasoning, others at speed or integrations), they essentially do the same thing: transform SEO reporting from a manual, rigid process into something with endless possibilities.Β 

The power of this technology is hard to overstate.Β 

Why AI coding tools are better for SEO teams

AI coding tools are removing the roadblocks between data, development, and reporting for SEO teams.Β 

Faster SEO reporting and analysis

Speed is the most obvious advantage.Β 

Agentic coding assistants are enabling SEOs to create reports that previously required support from developers.Β Β 

In many cases, tasks that previously took days can be done in hours and tasks that took hours can be done in minutes.Β 

You can see this improvement even in small interactions.

For example, when data is processed directly in the browser (instead of re-querying a dashboard), it makes filtering, sorting, and slicing data significantly faster.Β 

Instead of waiting for a dashboard to refresh after every change, you can interact with the data in real time.

That’s just one way these technologies make you more agile.

Flexible and custom reporting workflows

Instead of having to work in predefined templates and a fixed structure, you can build the report for exactly what the situation requires.Β 

Plus, every major data visualization and plotting library is available on demand in any programming language.Β 

If you feel like one approach isn’t capturing the whole story in your SEO report, you can switch or combine multiple frameworks in the same output.Β 

From rankings and traffic trends to keyword clusters or content performance, you can apply nearly any chart.Β 

The examples below come from Observable Plot, created by data visualization expert Mike Bostock, but many other charting libraries are available.

While setup and onboarding take some initial effort, these tools are accessible to most roles on the team and immediately become more efficient than traditional reporting.

Transparent data constraints

Data limitations are clearer, too.Β 

For example, when you’re working with browser-based charting libraries, you have a better feel for how many rows you’re handling and what the system can realistically process.Β 

And when you do hit a limit, you understand exactly what’s happening and how to adjust. This helps prevent misleading or incomplete reporting.Β 

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Real-world SEO reporting applications

What are some practical ways you can use these agentic coding assistants to run SEO reporting?Β 

Pre-meeting reports

Before client meetings, you can pull data from Google Search Console and GA4 via APIs, then have it cleaned and segmented programmatically and generate a notebook, dashboard or slide deck in a single workflow.

Technical SEO analysis

Say you need to analyze crawl data or log files. Instead of exporting, filtering, and then visualizing the data manually, you could get the raw data, process it with code, and generate custom visualizations tailored to the exact problem you’re trying to solve.

Ad hoc stakeholder requests

Once data connections are established, last-minute reporting requests no longer have to mean staying up late to pull data and build reports. The next time someone asks for something like β€œnon-brand CTR trends by device over the last 90 days,” you can produce this data with much less effort.Β 

Really, if you can imagine it, you can do it with these agentic coding assistants. As a result, SEO teams can do more proactive analyses.

What this means for agencies and in-house teams

AI is impacting all knowledge workers, not just SEOs.Β 

By now, many have seen the viral article β€œSomething Big Is Happening” by Matt Shumer, which paints a startling picture about the future of AI-powered work and adopting an β€œadapt or die” mentality.Β Β 

Research is beginning to show how these types of technologies are impacting productivity.Β 

One study by Stanford and MIT researchers found that access to AI tools in the workplace increases productivity by at least 14% on average, with a 34% increase for low-skilled workers.Β 

The bottom line is that anything that can be generated with code is going to be eaten by these CLI tools and agents, because they’re just so much faster.Β 

Businesses are catching on. Up to 64% of businesses now generate a majority of their code with AI assistance, according to a Business Insider report, and high-adoption teams are producing nearly double the output.Β 

For SEO teams, they’re experiencing faster reporting cycles, more iterative analyses, and the ability to handle more complex data.

AI coding assistants are also helping analysts become builders. Non-technical users can build and iterate in ways that were previously out of reach.

Ultimately, this shift is becoming table stakes. The SEO teams that integrate these tools into their workflows will move faster and produce better results.Β 

The competitive advantage is going to those who adopt these technologies first.

Where to begin, though? Consider piloting a small project:

  • Start with one repeatable reporting workflow.
  • Connect a data source like Google Search Console via API.
  • Test and refine a single report before expanding to other use cases.
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The future of SEO reporting is agentic and code-driven

Traditional SEO reporting tools are quickly becoming a bottleneck.Β 

AI coding assistants are helping SEO teams respond to any type of reporting without the added friction, while delivering faster, better insights.Β 

The companies that adapt will gain the advantage in SEO execution. Start by replacing one recurring report with a code-driven workflow and build from there.

Microsoft launches AI Max and new ad tools for the β€œagentic web” era

Microsoft (Credit: Shutterstock)

Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible β€” not just to people, but to AI agents increasingly making decisions on their behalf.

What’s new. The update spans measurement, commerce, and media, with new tools designed to help advertisers show up in AI-driven experiences and transactions.

On the ads side. Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across AI surfaces like Copilot and Bing. It’s also launching β€œOffer Highlights,” new ad formats that surface key selling points β€” like free shipping β€” directly within AI conversations.

Zoom in:

  • Expanded AI Visibility in Microsoft Clarity shows how brands appear in AI-generated answers, including which content gets cited and where competitors outperform.
  • New Universal Commerce Protocol support in Microsoft Merchant Center structures product data so AI agents can discover and transact on it more easily.
  • Copilot Checkout enhancements enable purchases directly inside Microsoft Copilot, reducing friction from discovery to sale.

Also notable. A new AI-powered audience generation tool lets advertisers describe their ideal customer in plain language, with the system building targeting segments automatically.

Why we care. Microsoft is changin how visibility works in Microsoft Advertising β€” shifting from clicks and rankings to being selected by AI systems. Tools like AI Max, AI Visibility, and Offer Highlights help brands show up in AI-driven decisions, not just search results. As AI agents take a bigger role in discovery and transactions, advertisers who adapt early will have a clear advantage.

Between the lines. This is a shift from optimizing for clicks to optimizing for selection β€” ensuring your brand is chosen by AI systems, not just seen by users.

What to watch. Early data suggests AI-driven traffic is growing far faster than human traffic, signaling where future demand may concentrate.

Bottom line. Microsoft is preparing advertisers for a world where winning means being understood β€” and trusted β€” by AI agents, not just ranking in search results.

Dig deeper. Win Across All Three Eras of the Web

5 Places where Mature SOCs Keep MTTR Fast and Others Waste Time

Security teams often present MTTR as an internal KPI. Leadership sees it differently: every hour a threat dwells inside the environment is an hour of potential data exfiltration, service disruption, regulatory exposure, and brand damage.Β  The root cause of slow MTTR is almost never "not enough analysts." It is almost always the same structural problem: threat intelligence that exists

Valve Steam Controller unboxing video hints at imminent launch

Valve β€œsecretly” uploads a Steam Controller unboxing to Steam It looks like Valve will soon be ready to launch its new Steam Controller. A new unboxing video for the controller has been uploaded to Steam, and while it is currently unwatchable, it implies that Valve will either open pre-orders or launch the product very soon. […]

The post Valve Steam Controller unboxing video hints at imminent launch appeared first on OC3D.

NVIDIA DLSS 4.5 SDK Now Available, Enabling Devs To Integrate Ray Reconstruction, Dynamic Frame Gen, & More In Their Games

NVIDIA DLSS 4.5 SDK Now Available, Enabling Devs To Integrate Ray Reconstruction, Dynamic Frame Gen, & More In Their Games 1

NVIDIA has just released its latest DLSS 4.5 SDK, which allows developers to integrate the latest tech, such as Dynamic Frame Gen & More, into their latest games. NVIDIA DLSS 4.5 Dynamic Frame-Generation, Updated Ray Reconstruction, & Enhanced Upscaling Tech Is Now Available To Devs With The Latest Streamline SDK Release Today, NVIDIA is finally releasing the highly anticipated DLSS 4.5 Streamline SDK. With this release, devs have the ability to easily integrate all the DLSS 4.5 goodies that come with the 2nd Gen transformer AI models, such as enhanced upscaling, frame-gen, Ray Reconstruction, and dynamic frame-generation support to their […]

Read full article at https://wccftech.com/nvidia-dlss-4-5-sdk-now-available-enabling-devs-to-integrate-dynamic-frame-gen-in-games/

ASUS Quietly Drops the ProArt PA32USD, a 4K QD-OLED With DP 2.1 and Thunderbolt 4 That Targets Creators First

Two ASUS ProArt monitors are displayed, one showing vibrant abstract graphics and the other a video editing software interface with color grading tools.

The new ProArt monitor aims for a high refresh rate operation alongside excellent color accuracy and color reproduction for professionals. ASUS Debuts 4K OLED ProArt PA32USD Monitor for Professionals; 4K HDR QD-OLED Panel, 240 Hz Refresh Rate, 1000 Nits of Peak Brightness, and DP 2.1 Interface Most monitor manufacturers focus on delivering gaming monitors in affordable and premium categories, but ASUS is also taking care of its professional lineup known as ProArt. The ProArt series of hardware is aimed at professionals who want premium features to excel at what they do the best. The monitor ProArt series has just received […]

Read full article at https://wccftech.com/asus-launches-proart-pa32usd-oled-4k-monitor/

AOC Launches AGON PRO AG326UZD2, A Premium 4K Gaming Monitor With 4th Gen QD-OLED Panel

A person in a gaming setup is playing a game featuring a purple-clad fantasy character on an AGON monitor by AOC with 'QD OLED 4th Gen' and '240Hz' displayed, and a 'No1 Gaming Monitor Brand Worldwide' logo at the bottom-right.

The AGON PRO AG326UZD2 is a high-end gaming monitor that not just features competitive specifications, but also the latest QD-OLED panel for improved visual clarity. AOC Debuts 32-inch QD-OLED AGON PRO AG326UZD2 Gaming Monitor, Featuring up to 240 Hz Refresh Rate, and Latest DisplayPort 2.1 Interface Popular monitor maker, AOC, has today introduced a premium offering in its AGON PRO lineup called AG326UZD2. The company usually launches affordable gaming monitors most of the time, but the AGON PRO AG326UZD2 brings a competitive and premium OLED monitor that is based on the Samsung's 4th gen QD-OLED panel for improved visual fidelity. […]

Read full article at https://wccftech.com/aoc-launches-agon-pro-ag326uzd2-a-new-4k-oled-gaming-monitor/

Samsung Knows It Can’t Beat Apple Head-On In A Smartphone Race, So It’s Aggressively Pushing Towards A Thriving Business Model

Samsung is betting on another business model to thrive against Apple as its smartphone business can't keep up with its rival

A truckload of futile attempts have been made by Samsung to maintain its dominance over Apple in the smartphone market. Unfortunately, with the Korean giant’s market share dwindling and the DRAM shortageΒ threatening to erode its lead as its rival mulls a price freezeΒ on the iPhone 18Β lineup, it’s becoming even more difficult for competitors to obtain a foothold. In the wake of multiple factors, a new report highlights a shift in Samsung’s strategies where it targets a lucrative business model as opposed to competing with Apple in the smartphone market and failing continuously. That specific model is maintaining its role as […]

Read full article at https://wccftech.com/samsung-cannot-beat-apple-in-a-smartphone-race-focus-on-thriving-business-model/

ShelfCheck – AI-powered inventory and expiry tracking for your beauty shelf


ShelfCheck helps beauty enthusiasts track every product in their collection and catch expiration dates before products go bad. Beauty enthusiasts own 40+ products on average and throw away 20-40% of them expired or forgotten. ShelfCheck turns your camera into a beauty product scanner that identifies each product with AI, estimates expiry dates, and alerts you before anything goes bad.

It offers barcode scanning for fast catalog building, photo backup for visual reference across devices, and expiry tracking across your entire collection. Currently in closed Android beta with iOS launching Spring 2026.

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Widgetfied – Find clients, book jobs, take payments, and track KPIs in one hub


Widgetfied unifies lead generation, booking, payments, routing, and reporting for service businesses. Launch a hosted business page with scheduling, AI estimates, a KPI dashboard, and Stripe payments, or embed the widgets on your own site.

Its Data Miner taps commercial and government sources like census and mortgage data to score prospects and feed bookings. Orders flow into route optimization with live GPS, and Google Calendar sync keeps your schedule tight. Everything connects without copy-pasting between tools.

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How to measure Demand Gen creative impact with asset uplift tests

How to measure Demand Gen creative impact with asset uplift tests

Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the β€œattribution illusion.” You’ll often question whether reported conversions in the platform are truly incremental or if these users would’ve converted through search either way.

That’s why in November, Google launched asset uplift experiments, giving you the ability to measure the impact of Demand Gen creative through an A/B split test. This means you can replace assumptions with a clearer view of what’s actually driving incremental results.

Relying too heavily on creative instinct or default reporting can lead you down an inefficient path and divert valuable creative resources toward poor-performing assets. Using Google’s A/B testing capabilities helps you isolate the impact of individual assets and avoid that outcome.

Why attribution doesn’t equal incrementality

If a user views a Demand Gen ad on YouTube and doesn’t click but then searches for the brand and converts, Google may attribute partial or full credit to the Demand Gen campaign and creative. This attribution more so reflects correlation rather than causation.

Accurate measurement and the scientific method show the need to understand the scenario in which the creative isn’t shown. By withholding the test assets from a segment of the target audience, it’s possible to establish a baseline.Β 

The difference in conversion rates or any primary KPI between the treatment group β€” those who were exposed to the ad β€” and the control group β€” those who weren’t exposed β€” shows the actual incremental lift the creative is driving.

Dig deeper: Why incrementality is the only metric that proves marketing’s real impact

What you need before testing creative uplift

One common mistake is launching experiments without enough data to reach statistical significance. To avoid inconclusive or invalid results, make sure your campaign meets these prerequisites before setting up the test.

Conversion volumeΒ 

Google recommends having at least 50 conversions across treatment and control arms during the experiment to measure lift accurately. If your primary conversion doesn’t receive this volume, consider optimizing the test around high-intent micro-conversion actions, such as β€œAdd to Cart.”

Budget minimums

Experiments should run with continuous, uninterrupted spending. If your Demand Gen campaign is limited by budget and stops early each day, the control group data will be skewed.Β 

The campaign must have a sufficient budget to run for at least four weeks, or until a statistically significant result is achieved.

Creative isolation

Test only one new variable at a time. To determine if a specific video asset drives uplift, keep all other campaign elements, such as audience, bidding, and standard image assets, unchanged.

Dig deeper: Why Demand Gen is the most underrated campaign type in Google Ads

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How to run an asset uplift test in Google Ads

Setting up a creative uplift test is now more streamlined within Google Ads. To build a valid experiment, follow these steps.

1. Define a clear hypothesis

Every valid scientific test begins with a clear hypothesis. Avoid running tests without a defined objective. For example:

  • Bad hypothesis: β€œLet’s see if our new video works.”
  • Good hypothesis: β€œAdding user-generated content (UGC) to our Demand Gen asset group will drive a 10% incremental lift in β€˜purchase’ conversions compared to standard static image carousels.”

Navigate to the Experiments interface

Log in to your Google Ads account and navigate to the left menu. Select Campaigns > Experiments. Click the plus (+) button to create a new experiment, choose Asset tests provided by you, and make it a Demand Gen campaign experiment.

Configure a 50/50 split

Google will prompt you to define your split. To set up statistically sound results, use a 50/50 cookie-based split.Β 

This ensures both control and treatment groups have equal historical data and algorithmic weighting, and prevents users from ending up in both arms of the test. Assign your existing campaign as the control, and the duplicated campaign with new assets as the treatment.

Lock your variables

Once the experiment begins, you must practice extreme discipline. Don’t change audiences or targeting, and avoid drastic bid and budget changes.Β 

Any adjustment made to either campaign during the testing window will introduce noise and could invalidate the statistical significance of your results.

Set the duration

Run the experiment for at least four weeks.Β 

  • Week 1 serves as a learning period while the algorithm adjusts to the audience split, new creative, and bid model learning (especially if leveraging smart bidding).Β 
  • Weeks 2 to 4 provide actionable performance data.Β 

For longer conversion cycles, such as B2B SaaS, consider extending the test to six or eight weeks.

Dig deeper: What it takes to make demand gen work for B2B and ecommerce

What your experiment results actually mean

When the experiment concludes, review results in the Experiments dashboard, where a report showing the performance of each arm and its confidence interval across metrics is available. Interpret the outcomes as follows to validate your hypothesis made earlier.

Outcome 1: Positive lift (statistically significant)

If the treatment group shows a positive lift with 95% confidence, your creative asset has been proven to drive incremental conversions.Β 

From there, you can calculate incremental cost per acquisition (iCPA) by dividing the treatment group’s total ad spend by the incremental conversions above the control arm.Β 

Use this iCPA as your benchmark for scaling the campaign going forward.

Outcome 2: Negative lift

Occasionally, a new creative asset may suppress performance. It may be too disruptive, or the video may have a high skip rate, causing the algorithm to reduce delivery to high-intent users. Pause the treatment asset immediately. This allows you to let data guide your budget decisions vs. preference.

Outcome 3: Inconclusive result

If the difference between groups is negligible and the system cannot confidently attribute conversions to the ad after four weeks and adequate conversion volume, consider extending the test for two more weeks to collect additional data.Β 

If results are still inconclusive, it could be that creatives are too similar. Test a significantly different creative asset, as small changes rarely produce a statistically significant lift in Demand Gen.

Prove creative impact with incrementality testing

Creative is a key remaining lever and differentiator you can pull to drive performance. Producing high-quality video or UGC is just the first step in this world, where creative bandwidth and impact must be proven as a driver of results.Β 

Demand Gen is a powerful tool for visual storytelling, but justifying its budget to stakeholders requires rigorous, scientific evidence of its impact. Asset uplift experiments enable just that. Begin your first holdout test, establish a baseline, and let data guide your creative decisions and roadmap.

Dig deeper: The Google Ads Demand Gen playbook

groas introduces a fully autonomous approach to Google Ads management by groas

 groas distributed AI agent network managing Google Ads campaigns across multiple screens.

For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and hope they work before the next check-in.Β 

Agencies, freelancers, and in-house teams all work this way, even as the tools have changed. Spreadsheets gave way to scripts, and scripts gave way to automated bidding, but the core loop never changed β€” someone still had to sit in the account.

groas aims to change that model by introducing a system designed to automate campaign execution end-to-end.

Our company announced today it has developed a fully end-to-end autonomous system that’s designed to match or exceed PPC performance benchmarks observed in internal testing. It’s designed to operate without routine manual approvals or constant dashboard monitoring.

From campaign creation through bid management, ad copy generation, keyword expansion, negative keyword pruning, budget allocation, and dynamic landing page deployment β€” along with everything else you can do in the Google Ads console and beyond β€” the entire workflow now runs autonomously, 24/7.Β 

The system runs on a distributed network of specialized AI agents that handle different parts of campaign management and communicate in real time.

We didn’t start here.Β 

A year ago, groas launched as a lightweight product that surfaced optimization recommendations for you to review and implement. The same model most PPC products still follow.Β 

By the founder’s own admission, it was a fairly unremarkable v1. But what it lacked in sophistication, it made up for in something more valuable: real data from large volumes of real campaigns at scale.

Hundreds of early customers across the world signed up and connected their Google Ads accounts, representing a wide range of ad spend levels, campaign structures, and conversion goals.

These weren’t a narrow slice of one vertical. They spanned dozens of industries and niches β€” from local service businesses spending a few thousand a month to large agencies managing seven-figure monthly budgets across full client portfolios.

That diversity became the most important asset groas built.Β 

The custom-trained, fine-tuned models that now power the system were shaped by this breadth β€” not a static dataset or simulation, but live campaigns with real money on the line across every industry and budget tier.Β 

Without that base of early adopters, what groas is today couldn’t exist. The training data that enables autonomous management came from actively managing real dollars across real campaigns, learning what worked and what didn’t in conditions no synthetic environment could replicate.

David Pourquery, founder and CEO of groas, said:

β€œWe kept seeing the same pattern. We’d surface a recommendation that would clearly improve performance, and it would sit there for days or weeks because the account manager was busy, or the client needed to approve it, or someone was on vacation. The insight had a shelf life, and by the time it got implemented, the data had moved on. So we stopped recommending and started doing.”

That realization drove a complete six-month rebuild. The result is a system of interconnected AI agents, each specialized in a different part of campaign management, collectively processing over 100,000 data points per hour per campaign.Β 

The network handles a wide range of tasks typically performed inside the Google Ads console without the limits of working hours, cognitive load, or the tradeoffs that come with managing multiple accounts. The system automates most day-to-day campaign management tasks that would typically require manual input. If you wouldn’t have time to do it, the agents would.

From day one, groas built dynamic landing pages into the system, deployed and continuously A/B tested to find winning combinations of messaging, layout, and calls to action for every campaign. groas deploys them with a single line of JavaScript on your existing site β€” no developer resources, no new hosting, no CMS changes. The system tests and iterates 24/7, designed to improve conversion rates through continuous testing.

There’s a full undo capability for each agent action, but the point is you don’t need to regularly check into groas or Google Ads. Weekly reports are emailed, summarizing what was done, while a dedicated human PPC account manager oversees everything groas does around the clock.

Onboarding is fully hands-off. After sign-up, your groas account manager learns your business, audits your existing Google Ads accounts, and delivers a detailed action plan within 24 hours. From there, they implement everything across groas and Google Ads with zero work on your side.

In less than a year since shifting to full autonomy, groas now manages eight figures in monthly ad spend across its client base. Every account came through organic discovery or direct referrals β€” the company hasn’t spent anything on paid acquisition to date.

The client base has consolidated around two profiles:

  • Businesses moving away from agency relationships where results haven’t kept pace with cost. These are companies paying $5,000 to $15,000 per month and looking for more consistent performance and transparency. groas provides an alternative by automating day-to-day execution while reducing management overhead.
  • Agencies. This is now the larger segment. Agencies plug groas into their clients’ accounts behind the scenes, bundle the cost into your existing fees, and let the agent network handle day-to-day execution while their teams focus on strategy, creative direction, and client relationships. The implementation runs behind the scenes within agency workflows. groas turns a labor-intensive, low-margin service into something that scales without added headcount. groas offers a 30% lifetime recurring commission for referrals, but most of you choose to pay for it yourselves and keep the margin.

Google’s automation β€” from Performance Max to AI Max to broad match expansion β€” has pushed the industry toward more black-box control for years. Many advertisers feel they are losing visibility into what’s actually happening inside their campaigns. Meanwhile, agencies and recommendation-based products still run the old loop: review, recommend, wait for approval, implement, repeat.

groas occupies a category that didn’t exist. Instead of helping you manage campaigns better or relying on Google’s automation, it removes you from the execution loop while keeping you in the strategic loop through a dedicated account manager.

The PPC industry has spent two decades debating how much to automate. groas is the first to answer β€œeverything” and back it up with eight figures in managed spend.Β 

The growth points to something the industry has been circling for years without arriving at. The bottleneck in Google Ads performance has often been the limits of manual execution β€” constrained by time, attention, and the volume of data modern campaigns generate.

groas didn’t build a better recommendation engine β€” it reduced the need for traditional recommendation-based workflows.

groas starts at $999 per month for up to $15,000 in managed ad spend, scaling to $6,999 per month for up to $150,000. No contracts, lock-ins, or setup fees. The only requirement is at least $2,000 per month in Google Ads spend β€” below that, there isn’t enough data for the agents to optimize effectively.

Learn more about how groas works at groas.ai.

πŸ’Ύ

A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.

Yelp launches AI-powered Assistant to streamline local search and bookings

yelp

Yelp is rolling out its most significant AI update yet, centered on a new conversational β€œYelp Assistant” designed to move users from searching to actually booking, ordering, and scheduling β€” all in one flow.

What’s new. Yelp Assistant sits at the center of the update, acting as a chatbot that can answer complex queries, recommend businesses, and complete actions like reservations or appointments without leaving the app.

Zoom in. The assistant pulls from Yelp’s massive base of user reviews and photos to generate tailored recommendations, explain why a business fits, and let users refine results conversationally. It can then take the next step β€” booking a table, ordering food, or requesting a quote β€” directly within the same interaction.

What else is new. Yelp is expanding integrations with platforms like Vagaro, Zocdoc, and Calendly to streamline bookings across categories like beauty, healthcare, and home services, while deepening delivery ties with DoorDash.

Also notable. An upgraded β€œMenu Vision” feature uses AI and visual overlays to show dishes, reviews, and photos in real time when scanning a menu, helping users decide what to order faster.

Why we care. Yelp is shifting from a discovery platform to a transaction-driven experience powered by AI. With Yelp Assistant handling recommendations and bookings in one flow, visibility alone may not be enough β€” businesses will need to be optimized for conversion within the platform. The update also signals more competition for high-intent users as Yelp tightens control over the path from search to purchase.

Between the lines. Yelp is leaning into AI not just for discovery, but for conversion β€” turning intent into transactions without sending users elsewhere.

What’s next. The assistant is live on iOS and Android with broader expansion across categories and desktop coming later this year.

Bottom line. Yelp wants to own the full local journey β€” from β€œwhere should I go?” to β€œit’s booked.”

πŸ’Ύ

Yelp’s AI Assistant shifts discovery toward direct booking, increasing competition at conversion.

No Exploit Needed: How Attackers Walk Through the Front Door via Identity-Based Attacks

The cybersecurity industry has spent the last several years chasing sophisticated threats like zero-days, supply chain compromises, and AI-generated exploits. However, the most reliable entry point for attackers still hasn't changed: stolen credentials. Identity-based attacks remain a dominant initial access vector in breaches today. Attackers obtain valid credentials through credential stuffing

NGate Campaign Targets Brazil, Trojanizes HandyPay to Steal NFC Data and PINs

Cybersecurity researchers have discovered a new iteration of an Android malware family calledΒ NGateΒ that has been found to abuse a legitimate application calledΒ HandyPay instead of NFCGate. "The threat actors took the app, which is used to relay NFC data, and patched it with malicious code that appears to have been AI-generated," ESET security researcher LukΓ‘Ε‘ Ε tefanko said in a

Google Patches Antigravity IDE Flaw Enabling Prompt Injection Code Execution

Cybersecurity researchers have discovered a vulnerability in Google's agentic integrated development environment (IDE), Antigravity, that could be exploited to achieve code execution. The flaw, since patched, combines Antigravity's permitted file-creation capabilities with an insufficient input sanitization in Antigravity's native file-searching tool, find_by_name, to bypass the program's Strict

2025 was the worst year on record for internet shutdowns as censors move to more targeted blocks

Access Now's latest report on internet shutdowns reveals that 2025 was the worst year on record for digital freedom. With VPNs and satellite internet increasingly under fire, we recap the year’s biggest threats and look at what’s next for global connectivity.

(PR) Kioxia Unveils Value-Oriented QLC-based KIOXIA EG7 Series SSDs for PC OEMs

Kioxia Corporation today announced KIOXIA EG7 Series solid state drives (SSDs), the first client solution to adopt Kioxia's BiCS FLASH generation 8 4-bit-per-cell, quadruple-level cell (QLC) technology. The QLC-based KIOXIA EG7 Series delivers equivalent performance as TLC-based solutions, enabling better total cost of ownership (TCO) for value-oriented slim laptops, as well as commercial and consumer notebooks and desktops.

KIOXIA EG7 Series SSDs bring the performance and power efficiency advantages of KIOXIA BiCS FLASH generation 8 QLC 3D flash memory to common computing workloads for PC OEMs. The new drives deliver random read and write performance of up to 1,000 KIOPS, sequential read speed of up to 7,000 MB/s, and sequential write speed of up to 6,200 MB/s.

(PR) ASUS Announces ProArt PA40SU USB4 SSD Enclosure

ASUS today announced ProArt PA40SU, a premium external SSD enclosure designed for creators who require fast, stable storage in a refined, portable form factor. USB4 technology enables transfer speeds of up to 40 Gbps for efficient handling of large media files and backups.

The enclosure features a four-level smart cooling fan that keeps temperatures in check for sustained performance during extended workloads, and its Stealth Black chassis has an ultraslim profile that measures a mere 13.5 mmβ€”ideal for in-studio or on-location use. In addition, the PA40SU includes the exclusive ProArt SSD Dashboard for real-time monitoring.

Intel Will No Longer Limit Overclocking To High-End SKUs, Plans To Include More Unlocked CPUs With Future Lineups

A microchip illustration with the text 'Overclocking Ready' on a blue background.

Intel's Unlocked CPUs have been restricted to high-end desktop models, but that is about to change as the company plans overclocking support on more SKUs. Intel Changes Its Unlocked Desktop CPU Strategy: No Longer Limited To High-End SKUs, Also Coming To Budget & Mainstream Offerings The new Intel client division is making some drastic changes in the desktop segment. Recently, Robert Hallock revealed how Intel is planning to offer AMD-like socket longevity moving forward, while also keeping existing platforms fresh with new refreshes. For this matter, Intel has already launched Arrow Lake "Core Ultra 200S Plus" for LGA 1851, and […]

Read full article at https://wccftech.com/intel-no-longer-limit-overclocking-to-high-end-skus-plans-more-unlocked-cpus/

Ubisoft’s Assassin’s Creed Black Flag Resynced Leak Shows The Remake Days Early, And Side-by-Side With the 2013 Original Is Massive

A character from Assassin's Creed: Black Flag ReSYnced stands on a ship with ropes in the background.

Assassin's Creed Black Flag Resynced continues to be one leaky ship. After the game's existence was revealed long before its official announcement (something that Ubisoft itself acknowledged), new footage of the highly anticipated remake leaked online, showing how the game's visuals will be on par with those of the best-looking entry in the series to date: last year's Assassin's Creed Shadows. The leaked footage, shared on X by KAMI, is most likely lifted from the game's official trailer which will officially make its debut in a few days, on April 23. While it does not feature any gameplay, the footage […]

Read full article at https://wccftech.com/assassins-creed-black-flag-resynced-leak-side-by-side-massive/

TSMC Is Pouring $56 Billion Into New Fabs, Yet CEO Wei Admits Shortages Will Drag Into 2027 and Beyond

TSMC Is Pouring $56 Billion Into New Fabs, Yet CEO Wei Admits Shortages Will Drag Into 2027 and Beyond 1

The massive AI cycle has prompted semiconductor giants such as TSMC to invest billions into infrastructure, but even that won't be enough to keep up with demand. TSMC Says It Won't Be Able To Keep Up With AI Demand Despite Billions Being Spent To Bring Up New Production Facilities Earlier this week, TSMC announced in its earnings call that the company's capital expenditures are expected to reach $56 billion in 2026. That's lots of money, and all of this is being poured into the construction of new chipmaking facilities, while upgrading existing lines to sustain more production. Despite all of […]

Read full article at https://wccftech.com/tsmc-pouring-56-billion-into-new-fabs-admits-shortages-will-drag-into-2027-and-beyond/

BidWolf – Connect with vetted contractors and get fast, competitive bids


BidWolf connects homeowners with trusted local contractors and streamlines the bidding process. Post a project, receive competitive bids within hours, compare options, and choose the right pro with confidence. Contractors are reviewed with verified credentials, and you can communicate through built-in messaging. Use the free estimator to scope your project and manage bids on the go with iOS and Android apps.

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Mindry – AI-powered journaling that puts personal growth on your terms


Mindry combines guided journaling with AI coaching to help you build real self-awareness. Choose from 20 therapeutic journeys across four proven frameworks, write honest reflections, and receive personalized AI insights that actually respond to what you wrote, not generic affirmations.

The AI coach reads your words, notices patterns you might miss, and responds like a perceptive friend who knows a lot about psychology. It's not therapy and doesn't pretend to be. It's a daily practice that helps you see yourself more clearly.

Free to journal. Premium unlocks unlimited AI coaching insights and advanced analytics.

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Next-gen Xbox β€œProject Helix” will lack β€œspecial sauce” – Leaker claims

Microsoft’s next-generation Xbox will lack custom GPU silicon, leaker claims The specifications for Microsoft’s next-gen Xbox β€œProject Helix” console have already leaked, and they paint a clear picture. Microsoft’s next-generation Xbox will be a powerful console, with its β€œMagnus” chip bringing together AMD Zen 6 CPU cores, RDNA 5 graphics, and a powerful NPU. Now, […]

The post Next-gen Xbox β€œProject Helix” will lack β€œspecial sauce” – Leaker claims appeared first on OC3D.

Valve Uploads Steam Controller Unboxing Video, Launch Imminent

Valve has quietly uploaded a Steam Controller unboxing video to the Steam platform. However, the video is currently unavailable for viewing, as attempting to play it results in a "This video has not been processed for streaming" message. This occurred late last night when one of the Valve watchers noticed, via a SteamDB entry, that Valve had uploaded a video titled "steam_controller_unboxing_2026" on April 20. It makes it seem as one of the clearest indications that the launch of this new hardware from Steam is imminent, possibly just days away.

This follows another confirmation from the same industry insider, @SadlyItsBradley on X, who noted recent shipping documents indicating that Valve has received its first large volume imports of a new wireless controller. The company may be stocking up warehouses in preparation for the Steam Controller's launch. Since this happened early last week, Valve's stockpiling of the new Steam Controller may be complete, and the first unboxing materials are about to be released for streaming. Additionally, this might coincide with the launch and pricing update, as we currently have no information about the Steam Controller's price. For now, all we know is that the launch is imminent, and we expect to hear the news any day now.

Apple Is Working On A High-Resolution Camera Upgrade That Its Chinese Competitors Have Been Investing Millions To Implement

Apple is working on a high-resolution 200MP periscope telephoto camera upgrade

iPhones are gradually being treated to camera hardware upgrades to elevate the user experience, with Apple rumored to be testing new, higher-resolution sensors to rival its competitors. The Cupertino firm was earlier said to be evaluating a 200MP primary shooterΒ for the iPhone, and now, a tipster claims that the same treatment is being given to the periscope telephoto camera, an area where Chinese smartphone makers have already invested an estimated $30 million. A 200MP camera could become a standard for every unit on the iPhone, but knowing Apple, it will probably take years to implement The tetraprism telephoto camera first […]

Read full article at https://wccftech.com/apple-working-on-high-resolution-camera-that-chinese-competitors-are-spending-millions-on/

CAPCOM Sharpens PRAGMATA on PS5 Pro With Official PSSR 2 Support After Hitting 1 Million Sales in 48 Hours

A character wearing a futuristic armored suit with a LED-lit helmet stands next to a young girl with long blonde hair wearing a blue outfit, set against a high-tech, industrial background.

Not content with selling more than 1 million units in just 48 hours, which is an excellent result for a brand new IP, CAPCOM has already improved PRAGMATA with a new PlayStation 5 Pro patch. This patch introduces official PSSR support (PlayStation Spectral Super Resolution) for a noticeably sharper image quality. Patch 1.210, which has gone live today, "adds official support for the upgraded PSSR," the publisher confirmed on the game's official X profile. While some users noted that the game already used the system-wide toggle to enable the tech at launch, this official support brings significant optimizations. According to […]

Read full article at https://wccftech.com/capcom-sharpens-pragmata-ps5-pro-pssr-2/

Mass Effect TV Writer Pushes Back on Ankler Report Claiming Amazon Is Rewriting the Show for Non-Gamers

A character in Mass Effect wearing an armored suit marked with 'N7' stands on a planet's surface with fiery impacts in the background.

Earlier this month, The Ankler published a report in which they mentioned that the Mass Effect TV series in development at Amazon Prime Video would have to be partially rewritten to accommodate "non-gaming audiences", as mandated by Amazon's new Head of Global TV, Peter Friedlander. The report added that Friedlander, who took over as Head of TV in October 2025, has apparently been taking an active role in approving script decisions across multiple Amazon Prime projects, with several being delayed as a result. Needless to say, this wasn't exactly thrilling news for fans of BioWare's beloved sci-fi gaming franchise. At […]

Read full article at https://wccftech.com/mass-effect-tv-writer-pushes-back-ankler-rewrite-non-gamers/

PC OEMs, Like ASUS & MSI, Are Rumored To Make Their Own β€œProject Helix” Machines, But That Doesn’t Mean Xbox Consoles Won’t Exist

The image features an ASUS ROG G1000 computer case with the text 'FOR THOSE WHO DARE' displayed, set against a backdrop with the words 'PROJECT HELIX' and a large metallic infinity symbol.

PC OEMs, such as ASUS and MSI, are rumored to build their own custom Microsoft "Project Helix" machines besides the official Xbox console. Microsoft's Project Helix Will Exist As Both A PC and A Console, As Rumor Points To OEM Vendors Creating Their Own Custom Designs Recently, there have been reports about Microsoft's Project Helix plans, which is the codename for the SoC powering the next-generation Xbox console. Microsoft is deeply engaged with AMD on its Project Helix SoC, which will feature support for FSR Diamond, a brand new upscaling technology with lots of AI-specific innovations centered around Neural Rendering. […]

Read full article at https://wccftech.com/pc-oems-asus-msi-to-make-their-own-microsoft-project-helix-xbox-machines/

AMD teases Multi Frame Generation with FSR update

AMD hits at Frame Generation β€œUpgrade Ratio Option” for RDNA 4 users Last month, AMD confirmed at GDC 2026 that it was working on β€œML-based multi-frame generation” as part of β€œFSR Diamond”. Now, it looks like AMD is getting ready to launch its first implementation of Multi Frame Generation, teasing a new β€œFrame Generation Upgrade […]

The post AMD teases Multi Frame Generation with FSR update appeared first on OC3D.

Apple CEO Tim Cook to step down – Successor named

Apple will have a new CEO on September 1st Apple has announced that Tim Cook will soon step down as CEO and take on a new role as β€œApple Executive Chairman”. He will be stepping down on September 1st, after which John Ternus will become Apple’s CEO. John Ternus is Apple’s Senior Vice President of […]

The post Apple CEO Tim Cook to step down – Successor named appeared first on OC3D.

Dark Souls 2 Path Tracing Mod Reaches Public Beta – Here’s How to Install It

A screenshot from the Dark Souls 2 Path Tracing mod "Lighting Engine".

Last month, we shared some gorgeous screenshots from the in-development Dark Souls 2 path tracing mod "Lighting Engine". Now, modder Ganaboy has released a beta version that can be downloaded by anyone through the DSLighting Engine Discord channel. This build of the Lighting Engine adds path tracing and also removes almost all of the game's default 'fake lights'. The author recommends playing with as little player light as possible; the torch and light mechanics are crucial in the early game, and timers should be preserved as much as possible when not needed. There is minimal post-processing because the path tracing […]

Read full article at https://wccftech.com/dark-souls-2-path-tracing-mod-public-beta/

China’s Premiere Memory Maker Hits HBM3 Roadblock As Domestic DRAM Makers Rush HBM Manufacturing

China's Premiere Memory Maker Hits HBM Roadblock As Domestic Makers Rush HBM3 Manufacturing

China's domestic memory manufacturers are rushing to produce HBM chips, but the biggest DRAM maker has run into roadblocks with HBM3 tech. CXMT Is Reportedly Struggling With Its HBM3 Development & Has Delayed The Project To 2H 2026, A Cause of Concern for China's Domestic AI Markets The AI market in China is booming at an incredible pace, led by Huawei and several other chipmakers. Despite facing strict bans on advanced chip production, the AI market has endured, & domestic DRAM makers are now sampling their very first HBM3 solutions, which will be coupled with the latest AI chips. At […]

Read full article at https://wccftech.com/china-ymtc-hits-hbm3-roadblock-domestic-makers-rush-hbm-manufacturing/

Accounting Ketchup – Catch up your QuickBooks fast with AI-powered cleanup


Accounting Ketchup provides AI-powered catch-up bookkeeping for QuickBooks Online with a flat monthly rate per month cleaned. Connect securely via Intuit OAuth, let the system auto-categorize and reconcile transactions, then review flagged items so nothing changes without your approval. In 3 to 7 business days, you get CPA-ready financials including a clean P&L, balanced balance sheet, and reconciled accounts kept inside your QuickBooks. Pricing starts at $69 per month of cleanup with no subscription and includes human review before delivery.

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Nexus – The bookmark manager you'll actually use


Nexus is a bookmark manager built for people who read carefully. Smart collections update automatically based on tags, so a link tagged design appears in your Design collection without folder drag-and-drop. You can share any collection privately with specific friends to view or collaborate, or make it public with a short shareable URL. The same list works as a team reading queue or a link-in-bio. Every saved page gets a Wayback Machine snapshot to prevent link rot. It features a fast keyboard-first UI and quick capture via bookmarklet and mobile share sheet. The beta is invite-only while it stabilizes.

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CISA Adds 8 Exploited Flaws to KEV, Sets April-May 2026 Federal Deadlines

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Monday added eight new vulnerabilities to its Known Exploited Vulnerabilities (KEV) catalog, including three flaws impacting Cisco Catalyst SD-WAN Manager, citing evidence of active exploitation. The list of vulnerabilities is as follows - CVE-2023-27351 (CVSS score: 8.2) - An improper authentication vulnerability in PaperCut

PlayStation Communication Features To Require Age Verification in Certain Countries

It seems as though 2026 will be the year of age verification for online communication platforms. Following the prior news about Discord starting to require age verification for all accountsβ€”a move that the company later walked back after backlashβ€”it has now been revealed that Sony will soon start to mandate age verification for PSN online communication features. This is according to a report by Push Square, which shared a screenshot of an age verification prompt from the PlayStation Store.

The screenshot shows a QR code that redirects users to start an age verification process on their smartphones, which would prompt users to provide a copy of their ID, perform a facial scan, or receive a text message on their mobile phone that uses information stored by the mobile network provider to ascertain their age. Sony has more details about the age verification options on a FAQ page. At the time of writing, age verification seems to be limited to the UK and Ireland, but this seems to be a move to comply with recent age verification requirements, and there are currently age verification laws being implemented or talked about everywhere from the US to the EU, and Australia, and all of those laws restrict teens and children from accessing similarly risky or potentially harmful content online, meaning similar processes may be implemented across the board.

Recent Linux VRAM Management Improvements Resurrect 4 GB AMD Radeon RX 6500 XT for Some Games

Natalie Vock, a well-known Valve contractor and Linux graphics driver developer, recently debuted a new patch that enabled better VRAM management on Linux for GPUs with low VRAM. When we originally covered the set of kernel patches, we noted that it could cut VRAM usage in half in some applications, potentially making certain aging graphics hardware viable for gaming where it may not have been before the patches. Aside from some early tests by Vock herself, not much other data was available at the time to draw any conclusions about the potential performance improvements. Now, thanks to NJ Tech on YouTube, we have some idea of how the patch could improve performance on a GPU like the AMD Radeon RX 6500 XT, which has a mere 4 GB of VRAM. The YouTuber tested the GPU across nine games, including some heavy hitters, like Crimson Desert, Hogwarts Legacy, and Cyberpunk 2077 in CachyOS, which was the first Linux distribution to package and release Vock's kernel patches in what it calls GPU Booster. In the current GPU market, it would be nice to have a silver bullet to make low VRAM GPUs viable, but the results are far more varied than that, with some games seeing no improvement and others seeing up to 100% increases in FPS.

In Alan Wake II, VRAM use is actually increased, but there's a more than 2Γ— increase in FPS, going from 14 FPS to a very playable 42 FPS average. In Resident Evil: Requiem, VRAM use is identical, but there's a 16% FPS increase, and in Silent Hill f, the story is similar, with identical VRAM utilization but marginal performance increases. Crimson Desert saw a decrease in VRAM usage, but there was no measurable performance increase as a result, as was the case with Hogwarts Legacy and Cyberpunk 2077, both of which saw reduced VRAM usage but an increase of 1 FPS average in the former and identical performance in the latter. The Last of Us Part 2 actually saw a 1 FPS drop in both average and 1% low FPS, but it seems as though there was just too much graphics memory pressure for Vock's VRAM patches to mitigate the issue. Death Stranding 2 and Marvel's Spider-Man 2 also saw little to no improvement despite reduced VRAM utilization in the former. The full video by NJ Tech follows.

Qualcomm CEO Flies to Korea, Hunting 2nm Wafers at Samsung and LPDDR Supply at SK Hynix

Qualcomm CEO Flies to Korea, Hunting 2nm Wafers at Samsung and LPDDR Supply at SK Hynix 1

The CEO of Qualcomm has landed in Korea to discuss crucial plans with the executives at Samsung and SK Hynix. Qualcomm CEO's Visit To Korea Can Be A Push To Secure Chip & Memory Capacity at Samsung & SK Hynix As supply constraints continue to grip the AI and PC markets, chipmakers are rushing to secure supply across the globe. Reports are emerging from Korean outlets that Qualcomm's CEO, Cristiano Amon, has visited the country today (April 21st), and is likely to hold meetings with executives from Samsung Foundry and SK Hynix. The main agenda that is likely to be […]

Read full article at https://wccftech.com/qualcomm-ceo-flies-to-korea-hunting-2nm-wafers-at-samsung-lpddr-supply-at-sk-hynix/

Amazon Doubles Down On Anthropic With $5 Billion Fresh Injection & 6GW Of Trainium Chip Capacity For Claude AI Models

Anthropic Is Signing A 6GW Compute Capacity Deal With Amazon For To Train & Deploy Its Claude Models on Trainium Chips

Anthropic has just landed a multi-Gigawatt deal with Amazon, where it would train & deploy its Claude models on Trainium chips through 2026. Amazon Is Investing Over $20B in Anthropic, While Also Supplying 6GW of Trainium Chips To Anthropic Last week, Anthropic launched its Claude Opus 4.7 models, bringing faster AI capabilities such as Agentic workflows. Today, Anthropic announced that it is collaborating with Amazon to secure additional capacity for its AI models. The new deal will give Anthropic access to multi-Gigawatt worth of compute capacity. For the first half of 2026, Anthropic will secure up to 5GW of compute […]

Read full article at https://wccftech.com/amazon-anthropic-5-billion-investment-6gw-trainium-chip-capacity-for-claude-ai/

Betula – AI assistant that calls, texts, reminds, briefs, and remembers for you


Betula is an AI voice assistant with her own phone numberβ€”the one you give out instead of yours. She manages your calls, filters spam, and keeps you updated live via text so you can step in or send a reply she'll speak aloud. She also texts, sets reminders, schedules appointments, journals your thoughts, delivers daily briefings on stocks, news, and weather, finds local businesses, gets quotes, and remembers every interaction. Built for professionals and small business owners who need a real assistant, not another app.

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BaselineBody – Mobility, strength, and breathwork sessions in under 20 minutes


BaselineBody is a daily movement app for iPhone that removes every decision from your routine. No workout library, plans, streaks, or notifications. You open it, press start, and the system generates a 10 to 20 minute session of mobility, bodyweight strength, or breathwork based on what you need that day. If you trained hard at the gym, it gives you recovery. If you're rested, it pushes harder. You don't have to think about it.

Most fitness apps fail because choosing is exhausting, not because the workouts are bad. Baseline fixes that by removing the decision entirely. Three disciplines, one app, $9.99/year. Built by a solo developer with 10 years in fitness tech. Launching May 2026.

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SplitPost – Turn one post into a week of voice-enforced posts across platforms


SplitPost helps solo creators repurpose a single blog post into a week of platform-native content that follows their voice rules. Define banned phrases, required vocabulary, sentence patterns, contraction preferences, and formatting once. Then paste your long-form content, choose platforms, and SplitPost generates and validates outputs in two passes, rewriting any violations before review so you can queue posts without editing. Paid plans add carousel images, emotional intent, ad copy, exports, and team features.

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Trivmo – Meet people anywhere for dating, hangouts, activities, and travel


Trivmo is a new way to meet people anywhere for dating, hangouts, activities, and travel. Most apps focus on swiping, but real connections rarely happen. Trivmo is designed to help people actually meet. It offers verified profiles, voice notes to feel real chemistry, fun trivia to break the ice, Travel Mode to meet before you arrive, Hangout Mode to meet when you're free, and activities to connect around shared interests. Would love your feedback.

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DiffHook – Get notified the moment any webpage changes


The web changes constantly and you shouldn't have to watch it. DiffHook monitors any webpage and sends a notification whenever something updates. Track competitor pricing, catch new job listings as they post, trigger a Zap when a policy page changes, or get alerted when a product is back in stock. Anything you'd refresh a tab for, DiffHook handles 24/7 at the interval you set.

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insightDiff – Compare website screenshots and detect meaningful changes with no-code


insightDiff is an AI-powered tool that compares website screenshots and helps you understand what actually changed. Instead of relying on pixel-based diffs, it analyzes text, layout, images, and structure to highlight meaningful differences such as missing content or layout shifts. You can upload screenshots or capture pages via URL, making it easy to use without complex setup.

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implo.ai – Buy ready-to-deploy AI prompts, workflows, agents, and templates


implo.ai is a curated marketplace for AI assets built for small businesses and solopreneurs. Browse ready-to-deploy prompts, automation workflows, AI agents, custom GPTs, MCP servers, Cursor rules, and Notion templates that install in minutes and work with ChatGPT, Claude, Gemini, Midjourney, Zapier, Make, n8n, and more. Every product includes clear docs, real output examples, instant delivery, and a 14-day money-back guarantee. Creators can sell to a vetted audience with quality gating and instant Stripe payouts.

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