The volunteer team behind Skywind, the ambitious fan-made recreation of The Elder Scrolls III: Morrowind in Skyrim's engine, has released a new 33-minute development update video titled "Skywind 2026: The Road Continued". It's the first full-fledged developer update since 2024, and followers of this total conversion mod will be happy to learn that the numbers suggest the project is closer to completion than ever before. All of Skywind's approximately 3,000 NPCs have now been fully cast, a feat accomplished with the help of nearly 300 volunteer voice actors. Over 92% of those NPCs are fully recorded, meaning the voice acting pipeline, historically one of the most […]
As the internet gets age-gated, users turn to VPN apps in a bid to circumvent mandatory checks. The EU is now the last to turn its attention towards this tech — and cybersecurity experts are worried.
ProfitSpot helps DeFi investors find real yields by showing true net returns after gas, fees, and impermanent loss across 6,400+ pools on 86 chains. It aggregates live data from DeFiLlama, GoPlus, and Moralis, adds security scores, and lets you track portfolios, impermanent loss risk, and time to profit.
Use AI insights, simulators, alerts, whale tracking, and a unified dashboard to evaluate pools, monitor positions, and act with confidence.
SimpleRMD helps you calculate, track, and manage required minimum distributions across all your IRAs. It uses IRS life expectancy tables updated for 2026, consolidates accounts from multiple custodians into one dashboard, and sends deadline reminders so you never scramble in December.
Export CPA-ready PDFs, share read-only access with family or advisors, and navigate inherited IRA rules with clear guidance. Try the calculator free without signup and save your results by creating an account.
Tayp is a sports-first platform where athletes post short game highlights, build profiles, and get discovered. Athletes can showcase their sport, school, and position while sharing real game clips in a vertical, highlight-driven feed. Tayp connects athletes directly with coaches, peers, and opportunities without needing expensive recruiting services or traditional exposure channels. Available on iOS and Android.
ASUS challenges Elgato with its ROG Strix XG129C Touchscreen display ASUS has officially launched its ROG Strix XG129C secondary display, a 12.3-inch touchscreen that is designed for app control and system monitoring. Users can use their primary display for gaming and applications, and use this secondary screen for chats, system monitoring, and widgets. The ROG […]
Microsoft rolled out four new Windows Insider builds with upgraded touchpad gestures, clearer File Explorer descriptions, a redesigned voice‑typing UI, and a free K‑12 upgrade path.
Make the most of your office with clever solutions like add-on shelving for your desk, hidden cable tidies, smart drawer units, and multi-function pegboards.
The industry’s first 2nm chipsets are launching later this year, with Qualcomm’s Snapdragon 8 Elite Gen 6 and Snapdragon 8 Elite Gen 6 Pro rumored on multiple occasions to take advantage of TSMC’s next-generation lithography. As expected, this manufacturing process is costly, with phone makers likely adopting these solutions in their absolute top-tier offerings, and in the middle of a DRAM crisis, their margins will be drastically affected. Fortunately, the latest rumor from a tipster states that Qualcomm will have plenty of options arriving this year for customers, allowing them to offer immense diversification of smartphone models in the fourth quarter […]
cPanel has released updates to address three vulnerabilities in cPanel and Web Host Manager (WHM) that could be exploited to achieve privilege escalation, code execution, and denial-of-service.
The list of vulnerabilities is as follows -
CVE-2026-29201 (CVSS score: 4.3) - An insufficient input validation of the feature file name in the "feature::LOADFEATUREFILE" adminbin call that could result
Crime Brasil is an interactive map that gathers official crime data from Public Security Secretariats for states, cities, and neighborhoods. Navigate the map, filter by crime type, compare regions, and follow historical series from 2003 to 2026.
The platform helps you understand local risks and make informed decisions about housing, work, and travel.
BidSprout helps directors, photographers, and producers generate complete production estimates quickly. Describe your shoot or upload a treatment or RFP, and it auto-fills crew, equipment, locations, post, and licensing with rates localized to your city. Edit any line item, then export client-ready PDFs or Excel files and share live links. BidSprout also finds your market day rate and generates treatment decks from your estimate, so you bid faster and win more work.
The Flexispot C7 Morpher is a chair that combines quality materials and surprisingly good ergonomic adjustment. Nothing too flashy, nothing too loud, just a surprisingly comfortable seat for hard work done right.
SetSmart helps consultants and online businesses automate direct message conversations on Instagram, WhatsApp, and Messenger. It qualifies prospects with custom scripts, filters out poor fits, and books Calendly appointments directly in chat. You can tweak its behavior with plain language, intervene anytime, and connect Zapier, Make, GoHighLevel, and more. Multilingual AI handles voice and images, runs via official Meta APIs, and supports control from tools like Claude and ChatGPT through MCP.
Snoopreport tracks Instagram activity so you can see any profile's recent likes, new follows and unfollows, and engagement patterns. Choose accounts to monitor and get weekly or monthly reports with posts they liked, who they follow, when they're active, and interests inferred from public data.
It also provides AI summaries that highlight personality traits, conversation starters, and gift ideas while keeping your identity private and requiring no app install.
Ploopy, the makers of the DIY-friendly peripherals, like the Ploopy Adept trackball and the Ploopy Trackpad, has just released the Ploopy Bean, a standalone pointing device that mimics the functionality of something like the Lenovo TrackPoint that has become so popular with ThinkPad users. However, the Bean takes the pointing stick and dials it up to 11, giving users four programmable buttons around the pointing stick and allowing full customization via open-source QMK firmware. By default, the Ploopy Bean's keymap features left, middle, and right click as well as a drag scroll option and pre-configured QMK combos for forward and back buttons, making it equivalent to a standard six-button mouse.
Ploopy has opted for a magnetic Texas Instruments TMAG5273 magnetic sensor, which is theoretically capable of reading the position of the pointing stick 20,000 times a minute. The pointing stick also has a wider-than-average range of motion, allowing for up to 11 mm of movement in each axis. The switches in the Bean are Omron D2LS-21 "Subminiature" switches, which are rated for 20 million clicks—basically extra-small mouse switches with a clicky actuation. The Bean is compatible with VIA for easy customization, although more in-depth customization can be performed by editing the firmware directly (if you're comfortable coding), or with the QMK Configurator. While Ploopy does sell the Bean for CAD 69 (~$52 converted)—currently under pre-order—it has also published all of the necessary 3D models, electrical CAD files, firmware, and documentation necessary to make your own version or tweak the design. The version Ploopy sells is also 3D printed in
immovio brings the entire rental process for private landlords in Austria onto one central platform. Manage properties and units, assign tenants and contracts, track rent payments, outstanding amounts, and deposits, and organize documents efficiently. You can link bank accounts, transactions are automatically assigned, monthly summaries provide clarity, and operating cost statements are easy to handle. The platform is developed in Austria, stores data in the EU, and complies with GDPR. Test it free for 45 days without a credit card.
Scorementor AI is a white-labeled exam simulation platform for institutes that delivers AI-powered mock tests, instant scoring, and personalized study plans for exams like IELTS, PTE, TOEFL, GRE, GMAT, SAT, OET, and more. It mirrors real test interfaces and provides real-time feedback on grammar, pronunciation, and timing. Institutes can run their own branded portals, manage branches and faculty, track cohort performance, and sell test packages with integrated analytics and revenue tools.
The TCL QM8L Series is an impressive TV in person with Google Gemini-powered hands-free control and a bright screen. Cinephiles might take issue with its less-than-accurate colors.
ImageGen2 is an AI image tool built around GPT Image 2 for creators, marketers, and ecommerce teams. It helps you create product photos, edit images with reference inputs, and generate multiple variations in one run.
ImageGen2 is designed for fast visual iteration. You can start from a prompt or an existing image, adjust quality and output format, and create assets for ads, social posts, product pages, and brand visuals.
Pokémon Pokopia is widely known to have been a successful launch for Nintendo, with the life sim having recently climbed its way to the top of Metacritic's 2026 game rankings with an impressive 89 Metacritic score. Now, recent financial filings indicate that Pokopia has been more than simply a critical success, with the Japanese gaming giant having sold over 4 million copies of the game in the five weeks after its launch on March 31, 2026. By comparison, Pokémon FireRed and LeafGreen had achieved roughly the same sales figures in six weeks, while Donkey Kong Bananza and Pokémon ZA have sold 4.52 million and 3.94 million units, respectively.
In less positive news, however, Nintendo has also revealed that the Nintendo Switch 2 will get a price increase on September 1, 2026, to $499 in the US and €499 in the EU, while Japanese customers can expect to pay ¥59,980, up from ¥49,980, as soon as May 25, 2025. Nintendo expects the Switch 2 to sell 16.5 million units in the 2027 financial year, down 16.9% from the FY 2026 projection of 19.86 million units. Between the Nintendo Switch and Switch 2, Nintendo reported hardware sales of 23 million units for the same period. The Switch 2 price increase has been expected since January 2026, thanks to rising DRAM and BOM costs across the board.
Is it me, or did PC gaming used to move faster? In the late 1990s and early 2000s, a graphics card could feel outdated within a year, and major platform jumps arrived so often that upgrading became part of the hobby. Today, things are different.
Cernum Biosciences is a peptide ecommerce brand focused on quality, transparency, and consistency. The company offers a growing selection of peptides including GHK-Cu, BPC-157, TB500, CJC & Ipamorelin blends, Retatrutide, NAD+, AOD, Semax, Selank, and MT2, with an emphasis on verified standards and a trustworthy customer experience.
BlazeHive is an AI SEO agent that turns a single URL into a daily stream of search-optimized pages. It researches keywords, writes humanized content with custom diagrams, validates SEO, and publishes automatically to your CMS. Use it to rank on Google and get cited by AI answer engines while avoiding agency costs. It integrates with WordPress, Ghost, Strapi, Webflow, Framer, Contentful, and Storyblok, delivering enterprise-level output for a fraction of the price.
PostMine turns social media discussions into a full content pack in seconds. With a Chrome extension, you can right-click any post on LinkedIn, Reddit, Facebook, and more to capture it. Then AI generates seven platform-ready pieces in your brand voice. You can schedule to a built-in content calendar, run bulk capture, and get AI reply suggestions. Use the included PostMine AI or plug in your own API key, and scale with team seats, white-label output, and priority support.
Micron’s Idaho expansion will sharply increase water use, raising concerns over sourcing, transparency, and long-term sustainability in a desert region
Apple could soon become an Intel Foundry customer According to a Wall Street Journal report, Apple has reached a “preliminary agreement” with Intel to manufacture some chips at Intel Foundry. This deal will see Apple become an Intel Foundry customer, a major breakthrough for Intel and its efforts to rival TSMC as a 3rd party […]
The invisible force behind all of this is no mystery to anyone paying attention to the city's tech economy. San Francisco is home to some of the most valuable private companies in the world, and their employees have been quietly accumulating — and, increasingly, cashing out — fortunes.
In this episode of PPC Live The Podcast, I sit with Veronika Höller to unpack a real-world PPC mistake — from campaigns that looked perfect on the surface to the deeper issues that were quietly killing performance.
From “perfect” campaigns to zero revenue
Veronika Holler didn’t walk into a broken account. Quite the opposite. Everything looked right — clean structure, strong creatives, solid budgets, conversions coming in. On paper, it was a high-performing PPC setup.
But there was one problem: it wasn’t driving revenue.
That disconnect forced a deeper look beyond surface-level metrics. Because while impressions, clicks and conversions were ticking up, the campaigns weren’t actually delivering business impact — and that’s where things started to unravel.
The real issue: nothing stood out
The turning point didn’t come from inside the account. It came from looking outside it.
During competitor research, Veronika realised the brand sounded just like everyone else. The messaging blended into the market. There was no clear reason for a user to choose them over competitors.
From a user perspective, the ads weren’t wrong — they were just forgettable. And in a crowded category, “good” isn’t enough.
That insight reframed the entire problem: it wasn’t a performance issue. It was a positioning issue.
Starting again — from scratch
Instead of tweaking the existing campaigns, Veronika made a bold call: rebuild everything.
That meant new messaging, new creatives, and a new strategic foundation. One key shift was defining not just ideal customers, but also who they didn’t want to target — using anti-ICPs to sharpen the messaging.
They also introduced stronger localisation, tailored landing pages by market, and platform-specific strategies instead of copying campaigns across channels.
It wasn’t optimisation. It was a reset. And it worked.
The mistake that nearly broke everything
But earlier in her career, Veronika made a far more painful mistake — one that many PPC marketers will recognise.
She applied a recommended target CPA… without increasing the budget.
The result? Campaigns stopped delivering. Performance tanked. And worst of all, it went unnoticed over a weekend.
By Monday, the damage was clear — and the client was not happy.
Owning the mistake — and fixing it fast
There was no hiding from it.
Veronika immediately admitted the mistake, explained what happened, and took responsibility. That honesty changed the outcome. While the client was initially frustrated, the situation de-escalated quickly because there was no deflection — just a clear plan to fix it.
The lesson stuck: don’t blindly apply recommendations, and always understand the full context before making changes.
Why failure is part of getting good
For Veronika, mistakes aren’t something to avoid — they’re essential.
“You can only be good if you fail,” she said.
That mindset now shapes how she works and how she mentors others. Mistakes aren’t a sign of incompetence — they’re a sign that work is being done, tested, and improved.
And more importantly, sharing those mistakes helps others avoid repeating them.
The biggest issue she still sees today
Despite all the changes in PPC, one problem keeps showing up: tracking.
Broken implementations, over-reliance on micro conversions, and poor setup in tools like Google Tag Manager are still common.
In a world of smart bidding and automation, bad data doesn’t just limit performance — it actively misleads it.
Without clean tracking, even the best campaigns will fail.
AI won’t fix average marketing
Veronika is clear on one thing: AI is not a shortcut to better performance.
If you feed it average data, you’ll get average results.
Too many marketers rely on AI tools to analyse accounts without first understanding what needs to be improved. But AI can’t create differentiation — it can only optimise what’s already there.
Standing out still requires human thinking, strategy, and creativity.
The mindset that matters now
The biggest takeaway isn’t tactical — it’s mental.
Don’t aim for perfection. Don’t blindly follow recommendations. And don’t assume tools will do the thinking for you.
Instead, trust your instincts, test your ideas, and accept that mistakes are part of the process.
Because in performance marketing, the real risk isn’t failing — it’s playing it safe and blending in.
PitchMit is an AI sales system built for Upwork freelancers and agencies. It doesn't just write proposals; it manages your entire Upwork sales workflow. It generates proposals using your real portfolio projects, answers client screening questions, schedules follow-ups when clients go silent, and optimizes your Upwork profile with AI-powered scoring. What makes it different is that every win and loss teaches the AI your patterns. Won a job? It learns what worked. Lost one? It learns what to avoid. Your proposals get smarter over time.
Nexscope is an ecommerce AI agent for Amazon, Shopify, TikTok Shop sellers, and more. It automates product research, market intelligence, and competitor analysis in one place. Access over 200 expert-built AI skills for product research, PPC, listing optimization, and competitor analysis. You can install it on your favorite AI tools like OpenClaw and Claude Code, or use it directly in chat. Stop switching tabs and start selling smarter.
California canal solar projects could generate significant power and save water, though high costs and environmental uncertainties complicate large-scale deployment decisions
Minisforum and Intel held a joint launch event in Xiamen, introducing two new all-flash NAS systems built around Intel Series 3 processors, the compact S5 and the seven-bay S7. The S5 is the more distinctive of the two. It runs Intel Core Series 3 (Wildcat Lake), Intel's 18A-based platform for edge, laptops and commercial devices and adopts a no-HDDs approach featuring five M.2 2280 PCIe 4.0 x1 SSD slots. The fanless design combined with the all-SSD layout means it runs completely silent. Minisforum is even pitching it at home theater setups and anywhere noise is a concern. Memory goes up to 16 GB of LPDDR5X-7200, and connectivity includes a 10 GbE RJ45, a 2.5 GbE RJ45, two USB4 40 Gbps ports, two USB 3.2 Type-A ports, and HDMI 2.1. Wi-Fi 7 is also on board, and combined SSD throughput is rated at up to 10.8 GB/s.
The S7 is built on the MS-03 workstation platform and steps up to seven NVMe slots for heavier storage workloads. Networking is more enterprise-oriented, with dual 10G SFP+ fiber ports, a 10G RJ45, a 2.5G RJ45, and two USB4 40 Gbps ports. An LED status display lets users check system and storage activity making it more suited to home-lab and power user setups. Both systems support Minisforum MinisOpenClaw AI agent, which includes features like AI semantic photo search and installs in one click. No pricing or release date has been announced.
There's no doubt that GTA 6 will attract an absolutely massive audience when it launches on November 19 across PlayStation 5, Xbox Series S, and Xbox Series X. According to Circana's Matt Piscatella, though, a lot of casual gamers may be in for a rude awakening when they head to the store to buy one of those consoles and the game in six months' time. Speaking to The Game Business show, he said: Those folks who don't pay a lot of attention that have heard, okay, well GTA 6 is coming, but they're not really keyed in. That's a lot of […]
Threat hunters have flagged a previously undocumented Brazilian banking trojan dubbed TCLBANKER that's capable of targeting 59 banking, fintech, and cryptocurrency platforms.
The activity is being tracked by Elastic Security Labs under the moniker REF3076. The malware family is assessed to be a major update of the Maverick, which is known to leverage a worm called SORVEPOTEL to spread via
Japan’s cardboard drones introduce low-cost swarm warfare concepts, combining rapid production and deployment with unresolved questions about durability and battlefield effectiveness
Cloudflare announced its first large-scale layoff. CEO Matthew Prince says because of AI efficiency gains, the company doesn't need as many support roles.
More than 500 people will be affected by the closures. “We must refocus on our core business,” Porsche CEO and executive chair Michael Leiters said in a statement. "This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries."
Arc Raiders is one of only a handful of semi-competitive, shooters with a large player base that has a Platinum rating on ProtonDB, thanks to its Linux-friendly Easy Anti-Cheat implementation. In a recent blog post addressing the studio's plans to "ensure fair play," Arc Raiders developer, Embark Studios, confirmed that it is testing a new kernel-level anti-cheat solution that the studio expects "will sharpen both detection and precision throughout Speranza and the Rust Belt." The studio confirms that, in addition to the pre-existing kernel-level anti-cheat implementation, it relies heavily on machine learning tools and input telemetry data in order to catch cheaters. In spite of these existing efforts, Steam user reviews still complain bitterly about the presence of cheaters in Arc Raiders.
It should be noted that Embark has clearly considered Linux playability via Proton and similar tools, as well as its Steam Deck Verified status, until now. There's a fair bit of the anti-cheat blog post dedicated to accessibility and players on uncommon hardware and input devices, with the developer promising to continue letting players with unorthodox accessibility tools play the game. Additionally, when Embark first implemented kernel-level anti-cheat in The Finals, it promised to maintain support for Linux and the Steam Deck, so there's a fairly decent chance that Arc Raiders may remain playable on Linux devices. That said, in cases like that of Apex Legends, Respawn and EA have claimed that dropping Linux support resulted in a 33% decline in cheaters, giving rise to a notion in certain circles that Linux is a cheater's operating system.
Despite earlier rumors speculating about both the upcoming PlayStation 6's pricing and supposed launch date, it has come to light in a recent investor call that Sony has yet to actually decide on either of those aspects of the new console's launch. When asked about the progress of the next-gen console, Sony CEO, Hiroki Totoki, said that "Looking at the current circumstances, the memory price is also expected to be very high FY 2027, because there will still be a shortage of supply," going on to explain that "We have not yet decided on at what timing we will launch the new console or at what prices, so we would like to really observe and follow the situation."
Sony isn't the only console maker struggling with pricing. The Xbox Helix is expected to launch at a price of around $1,000 when it eventually hits the market, and, while the rumor mill has nothing to say about Nintendo's next console launch this early in the Switch 2's lifecycle, there has been talk of a potential price increase for the Nintendo Switch 2—an issue worsened by softening US sales. The PS5 itself also recently saw a sizeable price increase, and although Sony didn't provide a justification for the price increases outside of "the global economic landscape," the assumption has largely been that increasing DRAM prices have been to blame for the price increase.
Diablo IV's secret cow level – which according to the game's former general manager Rod Fergusson did not exist – has finally been discovered by an enthusiastic player of Blizzard's action-RPG series. Streamer LoatheBurger, a self-confessed Diablo fan since 1996, explained the convoluted steps required to unlock the hidden level,...
Back in October 2024, 2K announced an upcoming title codenamed Project Ethos from developer 31st Union Studio, a team that was founded within 2K five years prior by former Visceral Games director Michael Condrey. After little to no update on the project six years after the studio's founding, Condrey was ousted as president, but 2K was insistent that Project Ethos was still in the works. Now, new studio head Ben Brinkman is just as insistent and confident that the game is still coming as he announces a round of layoffs at 31st Union. In a statement seen by GamesIndustry.Biz, Brinkman […]
Intel is on a roll today as it has not only managed to bag a deal with Apple, but its cutting-edge Oregon Fab also got a visit by Elon Musk. Intel's 18A Fab in Oregon Sees a Surprise Visit by Elon Musk, Paving the Way for AI Chip Supply Allocation Ahead of TeraFab Bring-Up? A deal with Apple and now a visit by Elon Musk, today seems to be Intel's day. It is reported that Elon Musk has toured Intel's state-of-the-art Oregon fab, which is part of its Foundry business & producing cutting-edge chips such as Panther Lake CPUs on […]
Unlike conventional DDR5 memory modules that need to push to 8000 MT/s manually, the GeIL Spear V can reach 8000 MT/s out of the box. GeIL Announces Spear V DDR5 Memory Ahead of Computex, Rated at 8000 MT/s Under Official JEDEC Standards Memory maker, GeIL, has reached a major milestone by achieving what conventionally was possible only through manual overclocking. Since the debut of the DDR5 memory standard, enthusiasts have been trying to push the DDR5 memory speeds beyond the official JEDEC standards, but the new GeIL Spear V DDR5 memory breaks that constraint. With the announcement of Spear V […]
April had a few major game releases across PC and consoles with games like Pragmata, Saros, and Invincible Vs. all arriving within its 30 days, but a new report from Alinea Analytics points to only one of those games reaching near the top of the sales charts. While Pragmata reportedly made the top-five games sold across Steam, PlayStation, and Xbox, it was the recently released pirate adventure Windrose that landed at the top spot, with March's Crimson Desert slightly behind in second place. According to the report, despite only being available on Steam, Windrose was the best-selling game of the […]
In what is nothing short of a veritable earthquake, Apple has finally signed a preliminary chip-making agreement with Intel, adding critical optionality within its supply chains at a time when TSMC's advanced node capacity largely remains choked. Apple and Intel formalize their rumored chip-making tie-up via a preliminary agreement According to the Wall Street Journal, Apple and Intel have now reached a preliminary agreement, whereby the silicon powering some of Apple's devices will be fabricated within Intel's fabs. It remains unclear at this stage exactly which Apple products will get their silicon from Intel. At any rate, the agreement is […]
Intel and Apple have just entered a "preliminary" chipmaking deal, which will see the production of the A21 chips for MacBook Neo. Apple Wants Extra Supply For Its Highly Successful MacBook Neo Laptops & Intel Is Here To Save The Day Currently, Apple uses TSMC's N3B process technology to make its A18 chips, the ones that power the MacBook Neo and its iPhone 16 series. But the recent surge in MacBook Neo demand has prompted Apple to diversify its chip production strategy. As per the latest announcements just minutes ago, both Apple and Intel have reached a "preliminary" chipmaking deal […]
The saga of Nacon's upheaval continues, as the French publisher has officially put another one of its subsidiary studios up for sale, and this time it's not one of the studios that already filed for insolvency. Midgar Studios, which is currently working on Edge of Memories, a game featured in yesterday's Nacon Connect 2026 event, is looking for a buyer. Spotted by French outlet Origami, a listing for the studio appeared online today, which, it's once again worth noting, is just one day after Edge of Memories held a major spotlight in Nacon's annual showcase event. It's not clear what […]
Delphi Security is building the security layer for AI agents, providing infrastructure that lets enterprises trust what their agents are doing. We created xAIDR, Extended AI Detection and Response, a new category designed for a world where AI agents outnumber humans and communicate autonomously. When those agents face attacks or manipulation, existing solutions can't detect it, but we can. Our in-agent sensors inspect tool calls and enforce policies with sub-200ms latency. Teams gain fleet visibility, automated blocking, and data loss prevention with MCP-native and RAG pipeline protection.
Starborn is an AI app builder for makers who want to ship a real product, not a static page. Describe a member portal, tracker, quiz, or custom AI tool your users can interact with. Auth, database, file uploads, and multi-model AI are included instead of added later. When you get stuck, a human engineer can fix it for $25 per request.
SoftDesk delivers AI-first customer support with an agent that learns your product from docs, URLs, and PDFs, answers customers instantly 24/7 across chat and email, and lets a single person handle the volume of a full team. You stay in control with pause-and-takeover, smart routing, a unified inbox, customizable widgets, and real-time visitor insights. Plans range from Free to Enterprise with extras like SMS and WhatsApp, analytics, custom domains, SSO, and API access.
The National Highway Traffic Safety Administration has opened an investigation into Avride after identifying more than a dozen crashes and one minor injury.
A report by Poland’s top intelligence agency accused Russia of sabotage and hacking activities against the country’s military and civilian infrastructure.
Former cybersecurity executive Peter Williams stole several surveillance and hacking tools and sold them for $1.3 million to a Russian broker that works with Putin’s government.
007 First Light is coming to PC on May 27th – Here’s what you need to run it IO Interactive have released more detailed PC system requirements for 007 First Light, which is releasing on Steam and the Epic Games Store later this month on May 27th. These updated PC system requirements add new “Enthusiast” […]
GMKtec officially announces the launch of its latest high-performance Mini PC, powered by the 13th Gen Intel Core i5-13500H processor. Designed for users seeking a compact yet powerful desktop solution, the new Mini PC combines strong productivity performance, triple-display 4K output, advanced connectivity, and flexible storage expansion in an elegant ultra-small form factor. The new GMKtec Mini PC is now available globally with special launch pricing and limited-time discounts.
Compact Size, Powerful Performance
At the heart of the system is the Intel Core i5-13500H processor, featuring 12 cores and 16 threads with a turbo frequency up to 4.7 GHz. Built on Intel 7 process technology, the processor delivers strong multitasking capabilities and excellent energy efficiency for both professional and entertainment workloads.
Information about the rumored new iPhone comes from tipster Schrodinger, who shared screenshots of messages from an unnamed source said to be familiar with the project. The screenshots suggest that Apple is working on a "Spatial iPhone" – codenamed H1 or MH1 – featuring a holographic display that would create...
In Canada, gamers will pay $679.99 for the Switch 2 and in Europe, it's going up to €499.99. Nintendo's home country of Japan isn't excluded from the price hike – in fact, the situation is worse there as the original Switch, the Switch OLED, and the Switch Lite will also...
Just in time for World Password Day, Kaspersky is reminding everyone that outdated hashing algorithms such as MD5 remain among the worst choices for storing passwords. In a recent post, the security firm revisited a 2024 study examining the "crackability" of real-world passwords. The conclusion is not surprising: password cracking...
SK Hynix is being crushed by massive memory demand, but investors are offering assistance to increase its production capacity. SK Hynix Memory Demand Swells, but It Is Wary of Investments Towards Its Production Capacity While Agentic AI shifts gears from GPUs to CPUs, the DRAM demand continues to remain high as both components require memory. SK Hynix, being one of the leading DRAM makers, is already facing severe production constraints. At the same time, SK Hynix is being approached by tech firms to invest in its chip production capabilities. As per Reuters, it is reported that tech firms, mainly in […]
IO Interactive has updated the PC specs for 007 First Light once again ahead of the game's launch at the end of this month. Thankfully, the update doesn't return to the first iteration of the game's PC specs that would've had you go into debt just to afford the RAM required to run the game. Instead, it adds specifications for Enthusiast and Ultra settings, showing what you'll need to run the game at 1440p and 60 FPS or 4K at 60 FPS. Everything save for Ultra requirements has stayed at 16GB of RAM, with the recommended CPUs staying the same […]
AMD's EPYC CPU has boosted the company's data center revenue to new heights, surpassing Intel for the first time. As Agentic AI Rages On & CPUs Become The New Favorite, Both AMD & Intel Are Seeing Big Successes Due To Overwhelming Demand In the race for Data Center CPU revenue, there could be only one winner. While both Intel and AMD are enjoying their reignited demand thanks to Agentic AI, the Red Team has managed to grab the largest share, surpassing its rival for the first time in the first quarter of the year. As per DigiTimes, AMD saw its […]
Cybersecurity researchers have discovered fraudulent apps on the official Google Play Store for Android that falsely claimed to offer access to call histories for any phone number, only to trick users into joining a subscription that provided fake data and incurred financial loss.
The 28 apps have collectively racked up more than 7.3 million downloads, with one of them alone accounting for over
The initial set of files housed on the site will include those containing unidentified anomalous phenomena (UAP) videos, photos, and original source documents from across the entire U.S. government. The materials have been reviewed for security purposes, but many have "not yet been analyzed for resolution of any anomalies," the Department's statement read.
ASUS broadens the availability of RGB-Stripe OLED tech with its ROG Strix OLED XG34WCDMS gaming monitor ASUS has officially unveiled its new 34-inch ROG Strix OLED XG34WCDMS, a new ultra-wide RGB Stripe QD-OLED gaming monitor that boasts an ultra-fast 280Hz refresh rate. This new monitor acts as the little brother of ASUS’ 360 Hz ROG […]
Sony Semiconductor Solutions and TSMC have signed a non-binding memorandum of understanding to form a joint venture focused on next-generation image sensor development and manufacturing. Sony will be the majority and controlling shareholder in the joint venture, which plans to set up development and production lines at Sony's newly built fab in Koshi City, Kumamoto Prefecture. The partnership brings together Sony's image sensor design expertise and TSMC's process technology and manufacturing scale. Beyond conventional imaging, the two companies are also looking at opportunities in physical AI applications, automotive and robotics specifically, where high-performance sensing is becoming increasingly important. Investment plans for the joint venture are still being worked out, and Sony is also considering additional capital investment in its existing Nagasaki plant. Both are being planned in phases based on market demand and are contingent on Japanese government support. Earlier reporting from Reuters indicated Japan's Ministry of Economy, Trade and Industry (METI) has confirmed subsidies of up to ¥60 billion (around $380 million) for Sony's Kumamoto image sensor facility.
The timing makes sense for both sides. TSMC is already involved in Kumamoto through its first fab there, which entered mass production in late 2024 supplying Sony Semiconductor Solutions and DENSO on 22/28 nm and 12/16 nm nodes. The new joint venture would push that relationship into more advanced territory. For Sony, the move comes as competitive pressure in the image sensor market is building as Samsung has been gaining ground in supplying sensors for Apple, squeezing Sony's position in a segment it has long dominated. However, the joint venture still needs a definitive legally binding agreement before it's official.
Chinese GPU distributors are now selling some AMD Radeon RX graphics cards below the MSRP set by AMD. According to Channel Gate, AMD graphics cards in China are currently being sold at a loss, with many channel distributors actually losing money on some Radeon models. For example, the entry-level Radeon RX 7650 GRE, which has an MSRP of 2,099 RMB ($308), is now being sold for about 1,740 RMB ($256), including sales tax. This represents a 17% decrease compared to the MSRP, making it an attractive price point for buyers, but not so much for sellers who have a stockpile of these graphics cards. Moving on to the more recent RDNA 4 generation, the Radeon RX 9060 XT 8 GB edition has an MSRP of 2,499 RMB ($367) but is now being sold at 2,250 RMB ($330). This is another drop of 10% compared to the MSRP, offering gamers a better deal.
The smallest difference is seen with AMD's top RDNA 4 GPU, the Radeon RX 9070 XT. This model has an MSRP of 4,999 RMB ($735) in China but is now trading at a slight discount of less than one percentage point at 4,950 RMB ($727). While this may not seem significant, it indicates that the card is finally trading at prices that AMD encouraged its board partners to adopt for the latest RDNA 4 family. However, these changes are only now starting to appear in China.
Unsurprisingly, the few thousand residents of the small community of Saline Township in Washtenaw County, Michigan, were worried about OpenAI and Oracle's massive new $16 billion Stargate data center. Their concerns covered the usual issues: excessive water usage, the power draw on the regional grid, a huge increase in traffic,...
According to insider sources, Microsoft engineers are working on a new feature called "Low Latency Profile" (LLP) aimed at improving Windows 11's performance in certain critical, system-wide tasks. The change is already present in recent preview builds distributed to Windows Insider participants, meaning enthusiast users can enable and test it...
The first of three new hardware products from Valve has finally arrived and is in players' hands, as the Steam Controller (2026) officially launched on May 4, 2026. When Valve first announced the controller alongside the Steam Machine and Steam Frame last year, it was cause for excitement. For anyone who remembers the first iteration of the Steam Controller (2015), 'excitement' for a new one isn't what you'd expect, but a lot has changed when it comes to Valve's hardware products since the Steam Controller V1 was discontinued in 2019. The biggest change, obviously, is the Steam Deck, which showed […]
Nintendo has reported its financials for the end of its 2026 fiscal year, and while we're all still reeling from the official confirmation that the Nintendo Switch 2 will go up in price later this year, Nintendo can celebrate where the Switch 2 has gotten them so far. Per GamesIndustry.Biz, the new handheld hybrid console has officially reached 19.86 million units sold since it arrived last year, and its launch helped push a massive 98.6% increase in net sales compared to last year. The 19.86 million units sold figure comes from Nintendo's official IR Information site, which now shows the […]
As memory prices surge, employees at Samsung's Memory division have made progress with their negotiations with management. Troubles at Samsung were thrust into the limelight in April when employees took to the streets to demand 15% of the firm's operating profit as a bonus. The union members threatened a general strike lasting for 18 days and starting on May 21st if their demands were left unmet. Now, it appears that management has acquiesced to some of their demands and agreed to a 10% bonus. Samsung's Management & Workers Make Headway In Negotiations For Bonus According to members of the union […]
Gigabyte has launched its revolutionary AORUS RTX 5090 Infinity graphics card, featuring a dual-flow throw cooler & a huge overclock out of the box. RTX 5090s Are Expensive As Hell, But Gigabyte's AORUS RTX 5090 Infinity Is Worth Checking Out Earlier this year, Gigabyte's AORUS Design Lab unveiled a rather interesting GeForce RTX 5090 custom model, which it called Infinity. The graphics card has been designed to offer a premium yet compact form factor that packs advanced thermals and offers the full performance of an RTX 5090 and then some more at a remarkably small footprint. The following are the […]
Many newer and older-gen AMD GPUs are now selling below MSRP due to lower demand, forcing sellers to sell them at a loss. Radeon RX 9070 XT Drops Below MSRP While RX 9060 XT and RX 7650 GRE See Significant Price Reductions in China Channel Gate reports that various AMD Radeon GPUs are now selling below their MSRP in China, which is a dream at a time when the GPUs are selling for nearly 20-30% higher prices in various parts of the world. We don't know if this is a temporary drop or not, but we know from the past […]
The Education Store on Apple’s website stuck to the ‘honor system’ where consumers could purchase their favorite hardware at a decent discount, irrespective of whether they were college students, their parents, teachers, faculty members, or not. Unfortunately, the company is no longer allowing customers to take advantage of the current system, which is why in the U.S., Apple now requires buyers to verify their eligibility for various discounts. Keep in mind that this isn’t the first time that the Cupertino firm has required verification on its Education Store, as the company stepped back from the honor system back in 2022. […]
Intel's recent comeback has been spearheaded by CEO Lip-Bu Tan, who has turned around the company & made it the center of tech conversation. Winning Over President Trump & Elon Musk Was Just The Start, The Real Opportunity of Intel Lies Ahead As CEO Lip-Bu Tan Focuses on "Leadership Through Execution" Intel's success didn't come overnight. Just a year ago, the company's share was a mess, and it was facing internal and external crises at the same time. However, decisions made by former CEO Pat Gelsinger on the Foundry front and a solid roadmap framework, along with current CEO Lip-Bu […]
Today we're launching The Small Brief, an initiative bringing together three ad industry icons to champion a local businesses they love. Their mission is to build breakt…
The price hikes have come for the last remaining current-gen console, as Nintendo has just announced that it'll make the Switch 2 more expensive in various regions around the world. America is getting a $50 bump this September, while Japan will see similar increases by the end of this month. Even Switch Online subscriptions will become costlier.
Two Americans have been sentenced to prison for helping North Korean operatives infiltrate nearly 70 US companies through fraudulent remote IT jobs, enabling overseas access to company laptops via RDP and generating over $1.2 million for the regime.
Google appears to be pulling parts of the Google Tag Manager interface directly into Google Ads — a move that could simplify how advertisers manage tracking and tags.
What’s happening. Advertisers are spotting a new “Manage” option inside the Data Manager section of Google Ads that opens Tag Manager controls without leaving the platform.
The update was first shared by Marthijn Hoiting and Adriaan Dekker, who posted screenshots showing Tag Manager elements embedded within the Google Ads environment.
Why we care. Tag setup and troubleshooting have long been a friction point for advertisers, often requiring multiple tools and technical handoffs.
Bringing Tag Manager functionality into Google Ads could reduce that complexity — especially for smaller teams or advertisers without dedicated dev support.
Zoom in. Inside the Data Manager interface, users can see connected data sources (including Tag Manager) and trigger management actions directly from within Google Ads.
That suggests Google is moving toward a more unified measurement workflow, where tagging, data connections and campaign setup live closer together.
Between the lines. This aligns with Google’s broader push to simplify measurement and improve data accuracy — particularly as privacy changes and signal loss make clean tracking more critical.
It also mirrors recent efforts to make tagging more accessible without heavy technical setup.
What to watch:
Whether full Tag Manager functionality gets embedded or remains partial
How this impacts workflows between marketers and developers
If this becomes the default way to manage tags for advertisers
Bottom line. Google is quietly reducing the gap between campaign setup and measurement — bringing tagging closer to where ads are actually managed.
First seen. This update was shared by Adrian Dekker on LinkedIn, who credited Data and Analytics specialist Marthijn Hoiting for spotting it.
Google will no longer support FAQ rich results as of May 7, 2026. This means you will no longer see FAQ rich results in the Google Search results going forward.
Plus, Google Search Console will stop reporting on FAQ structured data.
What Google said. Google posted a note at the top of the FAQ structured data developer documentation saying:
FAQ rich results are no longer appearing in Google Search. We will be dropping the FAQ search appearance, rich result report, and support in the Rich results test in June 2026. To allow time for adjusting your API calls, support for the FAQ rich result in the Search Console API will be removed in August 2026.
Remove code. You can remove the FAQ structured data from your code, if you want but you can also leave it. Other search engines may be able to continue to process it and use it for their own purposes.
Why we care. Rich results have helped web pages with click-through rates and get more traffic. FAQ rich results may have helped as well. But that is now no longer supported.
Keep an eye on your pages with FAQ structured data to see if your traffic from Google is impacted or not.
Sydium clones your writing voice and runs your social media on autopilot. Connect your accounts, let its Brand Voice AI learn from your best posts, then have it create, schedule, and publish content across platforms. It repurposes posts to each channel, generates videos, and replies to comments in your voice. Choose your topics, cadence, and approval mode: review everything, batch weekly, or go fully autonomous. Sydium supports 9 platforms and 50 content generation languages, protects your data with encryption and GDPR compliance, and provides an AI audit trail.
Mockupanda helps print sellers create bulk, professional poster and art print mockups for Etsy and POD stores. Upload a design once to instantly generate consistent, high-res images across multiple frames and realistic room scenes. Adjust artwork in real time, keep brand consistency across listings, and export watermark-free on Pro. The free plan offers unlimited generations.
Augurine maps your life into chapters and shows what to do with the one you're in. It turns astrology into structure over time using profections, progressions, solar arc, and time lords, then highlights echoes between periods on a Replay timeline. Atlas translates your current chapter into focus areas, daily prompts, and a practice you can track. You can start free for your chart, daily transits, and forecasting, and upgrade to unlock your full timeline, pattern matches, and the chapter practice system.
Switching to VoIP can cut costs and improve how your team communicates, but only if you choose the right system. Here are seven common pitfalls to avoid before you commit.
Learn what it takes to build a Series A in 2027 from top VCs at TechCrunch Disrupt 2026, taking place at San Francisco’s Moscone West on October 13-15. Register today to hear this session live on the Builders Stage.
Last day to buy one pass and get a second one at 50% off to TechCrunch Disrupt 2026. Bring a partner, co-founder, or colleague at half off. Register now.
After years of hints and preparation, Lime plans to enter the public markets. The company intends to list on Nasdaq under the ticker symbol "LIME." Lime did not share terms of the offering.
PJM Interconnection — which oversees the grid for some of the densest data center developments on Earth — wants to overhaul itself. Not everyone thinks it's up to the task.
Noctua teases its new NF-A12x25 G2 Chromax Black fans It’s almost here. Noctua has started to tease its new NF-A12x25 G2 Chromax Black fans. Soon, Noctua’s entire G2 series lineup will be available in black, giving PC enthusiasts an alternative to Noctua’s brown and beige colour scheme. Following last year’s release of Noctua’s Chromax Black […]
Avalue Technology Inc. (TPEx: 3479.TWO), a provider specializing in industrial computer solutions, announces the launch of its next-generation value Technology Inc. (TPEx: 3479.TWO), a provider specializing in industrial computer solutions, announces the launch of its next-generation ECM-PTL 3.5" Micro Module, powered by the latest Intel Core Ultra Series 3 processors. Purpose-built for AI-driven edge computing and industrial automation, ECM-PTL brings AI PC architecture to the edge, delivering powerful AI acceleration, enhanced energy efficiency, and advanced heterogeneous computing capabilities.
Extending AI PC Architecture to the Edge
Designed in line with the evolution of AI PCs, ECM-PTL integrates CPU, GPU, and a dedicated NPU to enable efficient workload distribution. The built-in NPU is optimized for sustained AI workloads, allowing real-time AI inference while reducing CPU and GPU utilization. This architecture makes ECM-PTL ideal for edge scenarios requiring continuous AI processing, including machine vision, smart surveillance, and intelligent automation, where performance, efficiency, and responsiveness are critical.
ValiDrive is a free utility that checks whether USB drives, memory cards, SSDs, and other storage actually provide their advertised capacity. Designed to spot counterfeit or faulty drives with inflated storage claims, it can also identify potential read/write problems and give a quick look at transfer performance.
We've seen a lot of estimates about Marathon's individual commercial performance, all of which has muddied the waters on whether the game has actually done well. Some charts have been more favourable, while the reality of its daily concurrent player numbers on Steam and its reported development costs tell a more negative story. Well, Sony's latest financial report spelled it out pretty clearly that Marathon and Bungie as a whole have underperformed. But it doesn't look like the company is giving up on the game anytime soon. Sony reported a massive impairment loss of nearly $800 million due to Bungie […]
As LLMs continue to grow, optimizing brand visibility in AI-generated responses is becoming increasingly important. Consumers are turning to these models for answers, recommendations, recipes, vacations, and nearly everything else imaginable.
But what happens if your brand isn’t included in those responses? Can you influence the outcome? And what are some proven ways to improve your brand’s inclusion and visibility?
That’s where structured experimentation comes in. Prompt-level SEO requires more than assumptions or one-off wins. It requires repeatable testing frameworks that help isolate what actually influences LLM responses.
Build prompt-level SEO tests with a hypothesis framework
There are countless recommendations on how to improve your LLM presence. Experimentation is key to discovering what works for your industry and brand.
Hypothesis-driven testing is the way we structure these tests for our brands. It breaks things down in a structured way that can be replicated across tests and situations.
This framework creates a common approach to testing and helps you quickly understand the test and its outputs. The structure consists of three main pieces: if, then, because.
If: This part provides the hypothesis: what is the test action?
“If we include more detailed product specifications in our content.”
Then: What will happen once the “if” section is completed? The outcome.
“Then we’ll see our brand get included in more product-specific prompts.”
Because: This is why you believe this will occur. What is the theory behind this test?
“Because LLMs value detailed and specific information in their prompt responses.”
This framework requires some basic fundamentals that ensure you’re thinking through the test. It also allows you to go back later and validate whether you have tested these specific elements in the past and what the premises, theories, and outcomes were.
This helps because, as things change, the test elements may still be valid simply because the world shifts — changing the “because” section.
Key considerations before running prompt-level SEO tests
Before we get to the recommendations for testing best practices, here are some considerations when running these tests:
Model updates: These models are updated constantly. As some models move from 4.1 to 4.2, it’s time to revisit those results. How did the model change the inputs and outputs?
Prompt drift: Have you ever run the exact same prompt twice in a day or on consecutive days? Often, the results change. Therefore, running the prompt more than once and on consecutive days to evaluate the outcome is important to get a true baseline. This is no different from personalized search results. Brands get comfortable with the variance, but some averages surface and become the benchmark. Prompt testing works much the same way.
Now that you have the framework of the test, let’s think about the core elements of tests that can be used in prompt-specific testing.
How to isolate variables: A methodological approach
Designing a reliable prompt-level SEO experiment requires isolating a single causal variable. This is crucial for confidently attributing changes in LLM response inclusion or position to a specific action.
1. Content changes
When testing content modifications, the variable must be surgical. A common pitfall is changing too much at once (e.g., updating a product description and the page’s schema).
Best practice — The single-paragraph swap: Focus on modifying a single, targeted piece of text on the page, such as a product description, FAQ answer, or a specific feature bullet point.
Methodology: For true isolation, implement A/B testing with a control page containing the original content and a test page containing the modified content. The prompt should be designed to target the specific information you changed. Measure the brand’s inclusion rate and position-in-response over a defined period (e.g., seven days – keep in mind these models are moving at a variety of speeds. This work, much like SEO, isn’t a microwave, but more like an oven).
2. Structured data
Structured data (schema) provides explicit signals to both search engines and LLM ingestion layers. Testing this requires treating the schema update as the only change to the page.
Variable isolation: Test adding new properties (e.g., brand, model, and offer details) without altering the visible HTML text. This isolates the impact of the machine-readable layer.
Specific experiment — FAQ schema: A highly effective experiment is adding FAQ schema to pages that already have Q&A sections in their HTML, isolating the effect of the explicit schema markup on LLM ingestion. Our work with brands has demonstrated that adding FAQ schema to pages with Q&A sections makes those sections easier for LLMs to ingest.
3. Before-and-after prompt testing
This process involves establishing a stringent baseline, making the change, and then repeating the prompt query. This is an essential control method in lieu of true A/B testing on the LLM itself.
Protocol
Phase 1 (baseline): Execute a set of 5-10 target prompts daily for seven consecutive days to establish a true average of inclusion and position-in-response, accounting for prompt drift.
Action: Deploy the isolated change (e.g., content or schema update).
Phase 2 (measurement): Re-run the exact same set of prompts daily for the next seven days.
Analysis: Compare the average inclusion rate and position of Phase 1 versus Phase 2. This method is central to initial presence score analyses, such as using three buckets of 25 keywords and prompts for a total of 75 queries.
With the speed of model evolution and the lack of detailed model insights, it’s difficult to ensure reproducibility of results. However, the goal is to move beyond simple “it worked once” findings to build a durable methodology.
Mandatory frameworks
Ensure every test is documented using the “if, then, because” hypothesis structure. This archives the premise, action, and expected outcome, allowing future teams to quickly validate whether a test remains relevant as LLMs evolve.
Technical integrity
Version control: Document the specific model and version used for testing (e.g., “Gemini 4.1.2”). This allows for easy comparison when a model update occurs.
Prompt libraries: Maintain an organized, time-stamped repository of the exact prompt queries used for baseline and measurement phases. This repository should track inclusion rate, position-in-response, and sentiment/framing for each query.
Infrastructure consistency
Define the testing environment (e.g., clear browser cache, no login state) and, where possible, use APIs or synthetic testing platforms to remove the impact of personalization and location bias, which is analogous to controlling for personalized search results in traditional SEO.
The key to prompt-level SEO is rigorous methodology. By adopting a hypothesis-driven approach, surgically isolating variables (content, entities, schema), and establishing strict before-and-after testing protocols, you can confidently move past speculation.
The path to influencing LLM responses is paved with controlled, documented, and reproducible experiments.
For the best part of two decades, we had a clear and accepted mandate: Get your brand to the top of the search results page. The problem was understood, the success metrics were agreed upon, and a supporting ensemble of tools, talent, and tactics was built around solving it.
Rankings were the scoreboard. Position 1 meant visibility. Traffic followed, and a brand’s value seemed to follow it.
It’s this core premise that is now under serious renegotiation with the search landscape changing more in the past 18 months than in the previous 10 years combined:
AI Overviews are absorbing queries that previously generated clicks.
AI/LLM platforms are becoming the first stop for research and decision-making.
Zero-click is no longer a niche concern. It’s increasingly becoming the default.
What’s required now isn’t a new set of tactics. It’s a fundamental change in mindset. This is the SEO problem of 2026. Let me show you why recognition is your new goal and how to earn it.
The world changed faster than we did
SEO has always been a discipline that chases the algorithm.
We reverse-engineered signals, built strategies around them, and then scrambled to adapt when they shifted. Yes, there has always been the argument that if you cater your content to humans, you typically perform well.
That said, there have been obvious shifts in the types of content that resonate with the algorithm and those that don’t, dictated by changes to the Google algorithm at specific times.
It was never a perfect or complete system; anyone who worked through (or has since learned about) the Panda and Penguin years will tell you the algorithm was always a shifting target. But the fundamentals remained stable. Aim to rank well, get found, win.
The shift we’re living through now isn’t a Google core update. Instead, we’re experiencing a structural change in how information is surfaced, interacted with, and ultimately trusted.
AI has fundamentally transformed what searchers see
There’s a mental model baked into traditional SEO: If you’re at the top of the SERP, you’re visible. That model was accurate for a long time. But it isn’t now.
AI and LLM platforms — whether Google’s own generative features or external tools like ChatGPT, Perplexity, or Claude — don’t crawl the SERP and pick from the top results. They build understanding from training data, citation patterns, entity relationships in knowledge graphs, and signals about who is genuinely considered authoritative on a given topic.
A high-ranking page can be largely invisible to these systems if the brand behind it hasn’t established recognition and preference (a.k.a., the quality of being known, cited, and trusted beyond its own domain).
If your instinct is to treat it like another algorithm update, to find the new signals, maybe even game the new system, you are missing how dramatically the search landscape has shifted.
Think about it this way:
A brand can rank No. 1 for vital trophy keywords.
Their domain authority is strong.
Their technical SEO is clean, meeting best practices.
Their content team publishes weekly.
Their link profile is healthy.
By every traditional metric, this brand would be seen as winning. And yet, when their potential customers ask an AI or LLM platform which brand solutions to consider in their category, this brand doesn’t come up.
When Google’s AI Overview summarizes the landscape, it cites three competitors. When a journalist writes a roundup and asks an LLM to help research it, this brand is invisible.
They rank. Yet it’s as if they don’t exist — because ranking well doesn’t solve for recognition.
Even if the dashboards still report rankings and the tools still track positions one through ten, optimizing for a metric that’s losing its meaning is no longer a viable strategy.
User behavior is also changing
A growing share of search journeys now end before a user ever clicks a result, because they get the information they need without having to click through.
AI Overviews takes the majority of the headlines for this, but there has also been a huge shift in the SERP towards featured snippet expansions. This is further amplified by the adoption of LLM-powered assistants that surface direct answers outside the traditional search environment.
Meanwhile, queries are increasingly conversational, with more and more users asking AI tools questions the way they’d ask a knowledgeable colleague or trusted friend, and they’re expecting thorough, contextualized, and personalized answers rather than a list of blue links.
In this world, the question your SEO strategy needs to answer is no longer “how do I rank?”, it’s “Is my brand the preferred option in the conversation?”
And these are absolutely different questions that require different answers.
How AI ‘chooses’ brands to recognize
Think about how an AI model decides what to say when someone asks, “What’s the best CRM for a small B2B team?” It doesn’t run a Google search and summarize the top result. It draws on patterns it sees throughout the knowledge at its disposal:
Training data.
Industry publications.
Reviews.
Expert commentary.
Forum discussions.
Solution comparisons.
The brands that appear in that answer are the ones that have accumulated recognition across the broader landscape, not just the one that ranks.
This is becoming an invisible tax on brands that have focused exclusively on rankings. They may dominate the SERP today. But in the AI-mediated version of that same query, they’re absent.
“Recognition” doesn’t have to be a vague brand concept. It has specific, measurable components. Let’s break them down.
Brand awareness across the search universe
This is the most basic layer. Does your brand name appear, in context, across the search universe?
Not just on your own domain, but in industry publications, analyst reports, user reviews, forum discussions, podcast transcripts, and news coverage. You must also consider where audiences are spending time, because they are developing brand awareness on social-search destinations, too.
AI and LLM platforms are increasingly trained on and drawing from the wider internet when answering questions. Certain domains are massively outperforming others in terms of citations from these platforms, Semrush found.
If your brand is only present on your own website, you’re harder to find and aren’t in the platforms’ go-to sources.
Topical authority
This goes beyond keyword rankings. Topical authority means that when a given subject area comes up, your brand is consistently associated with it — not just by Google’s algorithms, but by writers, analysts, content creators, and communities.
It’s the difference between a site that covers a topic and a brand that owns the conversation in people’s minds who discuss it.
The signal here isn’t domain authority. It’s authority, trust, and relevance (a.k.a., preference). You are asking, “Does our brand appear alongside the recognized leaders in our space?” and “When people discuss an essential topic, are we in the conversation?”
This is the most technical layer and the one most often overlooked. An “entity” in SEO terms is a clearly defined, consistently described “thing.” This could be:
Your company.
Your product.
Key voice or person.
Key topic or conversation.
Put simply, it’s something that knowledge systems can reliably identify and categorize.
If your brand’s description varies across your site, your Wikipedia page (if you have one), your Google Business Profile, your Crunchbase entry, and your LinkedIn page, you create ambiguity for every system.
This is as confusing for your human audience as it is for the AI/LLM layer trying to understand who you are and what you do.
Entity clarity means having a canonical, consistent answer to the questions:
What is this company?
What does it do?
Who does it serve?
How is it different?
Brands with strong entity clarity get pulled into knowledge graphs. They get cited. They get recognized.
6 things to get you started on the path to recognition
True recognition cannot be built overnight. Instead, your focus is on engineering discovery that develops recognition over time. With that in mind, here are six ways to begin the process:
1. Audit your entity presence
Go and look at how your brand is described in the places that matter:
Google’s Knowledge Panel.
Wikipedia (if applicable).
Wikidata.
Social media conversations.
Key person/business LinkedIn profiles.
Your own “About” page.
You should be asking if the messaging here is consistent. If your homepage describes you as “an AI-powered B2B sales platform” while the content you discuss and share on your YouTube says “CRM software for startups,” you have an entity problem.
2. Fix the inconsistencies
Write a canonical description of your company — one clear, accurate, jargon-free paragraph — and work to get it reflected everywhere. Then mold the content format to the needs of the various platforms you want to show up on.
Alongside this, decide which conversations are most important to your brand and consistently look to own these topics. This is part engineering discovery, but it’s also developing your entity and the topics that contribute to that.
There’s a difference between content that ranks on a SERP and content that gets cited.
Ranking content is optimized around keywords, and too often, content has become homogenized in trying to meet the expectations of an algorithm so that you can rank.
Citable content, on the other hand, is original, specific, and useful enough that other people (and AI/LLM platforms) want to reference it. Citable content is strong enough that your audience feels like they miss an integral part of a conversation by not featuring or citing the asset or source.
Think original research and surveys, clear and ownable frameworks or methodologies, definitions that don’t yet exist clearly in your space, and data that journalists, analysts, creators, and bloggers actually want to quote or build upon.
If the only content on your site are search-optimized blog posts, ask yourself:
Is there anything here that a writer at a key niche publication or a researcher at a relevant public body would want to cite?
Is there anything that a content creator would want to build upon or explore further?
If the answer is no, that’s the gap to close.
4. Build off-site recognition deliberately
This isn’t about traditional link building. It’s about building presence in the right conversations, be that industry publications, podcasts, analyst briefings, conference talks, social content, or community forums.
Every time your brand name appears in a meaningful context outside your own domain, you’re building the recognition signal that AI and LLMs draw on and that resonates with humans in the journey.
Prioritize quality of context over volume. A single, substantive mention in a respected publication is worth more than fifty low-quality directory listings.
5. Optimize for clarity and intent
A keyword is a moment. Intent is a journey. Traditional SEO has trained us to think in snapshots: a user types a query, we rank for it, we win.
But a real buying journey in 2026 looks nothing like that. It might start with a conversational AI query, move through a Reddit thread, surface a YouTube comparison, hit a review platform, and only then arrive at a branded search. The keyword at any single point is almost beside the point.
What matters is whether your brand shows up meaningfully across the full arc of that journey — not just at the moment someone is ready to convert.
Start by mapping intent honestly.
What is someone actually trying to understand when they enter your space?
What does the journey from problem-aware to solution-decided look like for your customer?
Then audit where your brand is present, absent, or ambiguous across it.
The second part is clarity. As search becomes more conversational and AI-mediated, the brands that get surfaced are those that clearly communicate what they do, who they serve, and why they’re the right choice — consistently across every touchpoint.
Vague positioning might survive a keyword-match algorithm. It won’t survive a language model deciding whether your brand is the right answer to a specific human question.
Be specific and consistent. Make sure your description holds up whether someone finds you on your own site, in a third-party review, or in an AI-generated summary.
Your current reporting probably tracks keyword rankings, organic traffic, and backlinks. I would argue that this should continue, but there should be a shift in the importance of these metrics versus the following signal:
[Brand] search volume: Are more people searching directly for you?
[Brand] + [Intent or Keyword]: Are more people associating you with specific topics?
Unlinked mentions: Is your brand name appearing in content that doesn’t link to you?
You can then use the following alongside these and begin to further understand if your brand is being recognized:
Increase in referral traffic.
Increase in direct traffic.
Increase in quality of traffic (measured in longer sessions, per user increase in pages viewed, purchases earlier in the journey).
This will then allow you to look towards the most important SEO metric there should ever be: revenue. Especially if you can assess and report on the development of average order value (AOV) and lifetime value (LTV) or the specific values of the pages that have seen higher traffic because of an increase in unlinked mentions and/or brand searches.
When you begin to think about these considerations, the most important shift isn’t adding new metrics to your dashboard. It’s changing what you treat as the primary signal.
Branded search volume, specifically branded search paired with intent, is one of the clearest indicators of genuine preference in the user journey and also the competitive landscape.
Someone searching for you by name, combined with a buying signal, isn’t discovering you. They’ve already decided you’re worth considering. That’s recognition doing its job.
The goal is to grow that signal deliberately, and then make sure that when someone arrives with that intent, you meet it head on.
A branded intent search that lands on a generic homepage is a wasted moment. These users are telling you exactly what they need. Your job as an SEO in 2026 is to have already built the page, the answer, the experience that closes the gap.
The supporting metrics — unlinked mentions, referral traffic, direct traffic, AOV, LTV — all tell you whether recognition is compounding into something commercially meaningful.
And that’s ultimately the conversation that needs to happen in every boardroom and strategy session: Recognition isn’t a brand vanity play, it’s a revenue strategy.
Rankings as the primary focus have gotten us so far. Recognition, with a view and monitoring mindset on the signals identified here, is what takes us, the SEO’s role and importance to brands further than ever before.
Get ready for a longer game with a bigger potential to win
Here’s the uncomfortable truth about the recognition-first approach: It’s slower.
You can’t optimize your way to being well-known in the same way you can optimize your way to a ranking — and I think it’s what’s most intimidating to SEOs.
Recognition compounds over time, developed through consistent presence, genuine authoritativeness, relevance, and the slow accumulation of trustworthiness. But that’s also what makes it durable.
Rankings fluctuate with every algorithm update, and the value of a No. 1 ranking is seemingly shrinking with every update due to the continued and increasing number of SERP features and AI/LLM integrations into the SERP.
Recognition, though, once established, is much harder to displace. To own AI-mediated search in the coming years, spend this period building something that AI systems — and the increasing number of humans utilizing them — genuinely recognize as authoritative.
The No. 1 ranking is a vanity metric if it ends up below the fold, stuck under a SERP of AI/LLM integrations and SERP features — ultimately ensuring nobody knows who you are.
Start building recognition. Your appearance in those top-of-page SERP features and AI/LLM integrations will follow.
Yaya Gemma is an intelligent culinary operating system. Unlike most apps that tell you what to buy, Yaya Gemma tells you what to make with what you already have. It’s designed to make users feel supported, not directed.
Vofy is an AI creative studio for generating and editing images and videos. It unifies leading image and video models in one place, offering 4K output, character consistency, motion control, and real-time web search to ground generations. Use built-in apps for text-to-image, image-to-video, style conversion, and retouching. You can track progress with history and showcase work in a community gallery.
Vibeknow turns webpages, documents, and online resources into structured video drafts you can review, refine, and publish quickly. It extracts key ideas, keeps messaging consistent, and helps you update content with less manual work. Teams and creators use Vibeknow to convert existing knowledge into onboarding, demos, training, and explainers. Built for complex topics in finance, healthcare, AI, and enterprise software, it clarifies technical ideas and supports higher-trust communication.
CheckCompany is a company analysis and business intelligence platform that helps you decode any business on a single page. It combines corporate records, ownership structures, supply chain links, financial metrics, assets, and talent data to reveal control, health, and strategic position. Generate one-click reports, visualize trends with smart charts, and connect insights via API to support due diligence, competitive research, and decision-making.
A major fleet relocation, a tougher stretch of water and a season shaped by real loss. Here's how to watch Deadliest Catch season 22 online, including its US premiere details and the latest on international availability.
Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources.
ASUS plans to celebrate its ROG Anniversary with new “Anniversary Innovations” ASUS will be celebrating the 20th Anniversary of its ROG brand at Computex 2026, where it will honour two decades of technological innovation and give fans a look at what’s next. Gamers can expect to see new Special Edition products, alongside new ROG Lab […]
Gigabyte Technology Co., Ltd., a leading manufacturer of premium gaming hardware, is proud to announce the availability of its all-new AORUS INFINITY series graphics card, the AORUS GeForce RTX 5090 INFINITY 32G. This product has been honored with the 2026 Red Dot Design Award in Product Design, one of the most prestigious international distinctions for design excellence. This recognition underscores the product's exceptional integration of performance and design, reflecting a significant advancement in both technological innovation and user experience. The AORUS INFINITY series marks a major step forward for AORUS in the high-end gaming segment, setting a new benchmark for next-generation flagship graphics cards.
The AORUS INFINITY series is engineered for gamers and power users, delivering a premium solution that seamlessly combines cutting-edge thermal innovation with top-tier computing performance. It introduces the revolutionary WINDFORCE Hyperburst cooling system, featuring a breakthrough Double Flow Through design that creates an unobstructed airflow path and significantly boosts thermal efficiency. Building on this, a hidden Overdrive fan at the center of the card operates on a dedicated fan curve and automatically activates during peak GPU loads, providing extra cool air to ensure optimal performance under extreme conditions.
ASUS Republic of Gamers (ROG) today announced two new additions to its monitor lineup: the ROG Strix OLED XG34WCDMS and the ROG Strix XG129C. With gamers increasingly demanding both breathtaking visuals and streamlined multitasking capabilities, ROG is offering a two-pronged solution to elevate the modern gaming station. The Strix OLED XG34WCDMS is a 34-inch RGB Tandem QD-OLED with 280 Hz refresh rate and brings flagship-tier panel technologies to a broader audience of enthusiast gamers. This latest trend-setting model is a sibling to the premium 360 Hz ROG Swift OLED PG34WCDN announced at CES 2026—expanding the range across performance tiers, form factors, and use cases. In addition, the all-new Strix XG129C serves as the ultimate secondary display and desktop command center, combining an ideal 24:9 aspect ratio, intuitive 10-point touch controls, and AIDA64 Extreme support to act as an indispensable sidekick for streaming, system monitoring, and everyday productivity.
ROG Strix OLED XG34WCDMS
This new monitor features 34-inch WQHD (3440 x 1440) 1800R curved RGB Tandem QD-OLED panel with 280 Hz refresh rate and 0.03 ms gray-to-gray (GTG) response time. It retains the coveted RGB Stripe Pixel arrangement that guarantees clear, supersharp text and highly accurate color reproduction. Plus, integrated BlackShield Film increases the panel's hardness for 2.5X better scratch resistance and boosts perceived black levels by up to 40% versus previous-generation QD-OLED monitors.
When NVIDIA announced its Deep Learning Super Sampling (DLSS) 5 technology, which the company describes as the first real-time neural rendering technology to bring photorealism to game textures, the response from gamers was not entirely positive. Many were unhappy with the results, and the backlash grew online. That's why we asked the TechPowerUp readers in a poll to share their opinions on the technology and found a consistent theme in the results. After collecting nearly 20,000 votes, a majority of 58% of gamers expressed that AI should not alter games at all. They prefer to keep their favorite titles original and intact, as envisioned by the original game studio, without any changes to lighting or photorealism. They want no alterations, meaning AI should not change character faces, apply realistic material rendering, or add any other modifications.
Interestingly, the second-largest group is still undecided, waiting to see real-world results in their favorite AAA titles. When DLSS 5 is implemented in major releases, about 28% of gamers who have seen NVIDIA's DLSS 5 demos believe that the final release will shape their opinion, whether positive or negative. This indicates that the technology has not yet fully resonated with the gaming community, who require further convincing. A smaller segment, 8.1% of those polled, believes that DLSS 5-enabled titles actually look better than native rendering, showing some optimism that the technology can improve visuals. Finally, about 6.4% of respondents are willing to accept visual changes if they lead to a significant FPS boost. As with DLSS and other upscaling methods, gamers now expect to see a substantial performance increase from neural rendering, and the situation appears similar with DLSS 5.
Sources tell DigiTimes that, late last year, four major motherboard manufacturers in Taiwan significantly downgraded their 2026 shipment projections. Although motherboards are not suffering the same AI-related shortages as RAM, DIY builders see little need to purchase motherboards if they can't afford the components to install on them.
The story is part of a BBC report into people who experienced delusions while using AI. They are men and women from their 20s to 50s from six different countries, using a wide range of AI models.
Tomb Raider: Legacy of Atlantis will mark the return of the series on PC and consoles in years, but last month, it seemed the remake of the very first entry in the series would take longer than anticipated to release and only see the light of day in 2027. According to a recent post on the official LinkedIn profile of developer Electric Square, spotted by Tomb Raider Chronicles, this won't be the case, as the game is still set for a 2026 release. "Electric Square is honoured to have supported Crystal Dynamics and Flying Wild Hog on their upcoming reimagination […]
Newegg’s latest combo deal packs AMD’s Ryzen 7 9850X3D, an Asus X870E motherboard, RTX 5070 graphics card, and 32GB of DDR5 RAM into a nearly complete AM5 gaming PC for just $1,494.99 - a massive $444 off
The Middle East has been a hotspot for investment into data centers, with multiple large projects in planning, attracting wide global investment. But that belief has been shaken by the disruption within the region after Israel and the United States launched their first attempt to decapitate the Iranian regime.
Utah State Sen. Jerry Stevenson (R.-Layton) got into a physical confrontation with an ABC4 reporter as they tried to cover the harassment being made against his employees by people against the proposed Box Elder County data center.
Hard drives are so expensive now that archival efforts are being hurt as a result of the AI boom snatching all production lines. Organizations like Wikimedia and the Internet Archive are just about keeping up with the rising costs, but individual preservationists have given up for the time being. This is all on top of websites blocking scraping bots because of AI.
Improving technical SEO on your site may not be enough to move the needle these days.
Once a site reaches technical parity with its competitors — the point at which a proper infrastructure no longer gives you an advantage — Google shifts its ranking criteria toward relevance. And relevance is determined by aligning with search intent.
Let’s talk about how to make your site more relevant.
Why an intent mismatch may be suppressing your site’s performance
An intent mismatch occurs when the copy on a page doesn’t match what the user is expecting to find on it. This happens when pages aren’t relevant to a topic or have mismatched signals.
This generates poor behavior signals — users click through from a SERP, see that the page doesn’t answer their need, and leave. Google interprets these signals as evidence that the page doesn’t satisfy the query.
This can lead to a decline in rankings, which means fewer users see the page, which means the behavioral signals worsen. It’s a feedback loop that technical SEO alone can’t resolve.
Technical SEO improvements may no longer make a difference
In the early stages of implementing an SEO strategy, the needle can move quickly. If a site is operating below the technical baseline needed for Google to properly evaluate it, applying simple fixes — such as fixed crawl errors, resolved duplicate content issues, improved page speed, and adding schema — can produce big gains.
However, after these changes, your site’s technical foundations are now comparable to those of your main competitors — you hit a ceiling. Now, Google isn’t ranking pages based on which ones it can access the easiest, but on those that best satisfy the user’s query.
Your technical infrastructure, or lack thereof, no longer disadvantages you, but now the rules of the ranking game have changed.
This is where intent alignment becomes the primary lever for improvement.
Signals that reinforce search intent
Elements that have an impact on a page’s intent, and how Google decides whether the intent matches the page, include:
Click-through rate.
Engagement signals.
Core Web Vitals.
Schema type.
Internal linking anchor texts.
URL structure.
Click-through rate (CTR)
Click-through rate can be determined by your title tag, meta description, URL structure, and schema. It is also measured against intent.
For example, if your title tag is optimized for a keyword but doesn’t match the user’s query, your CTR will drop. Google treats a low CTR as a relevance signal and adjusts rankings accordingly.
Engagement rate
Time-on-page, scroll depth, and interaction rates can suffer when intent doesn’t align with a page.
If a user is searching to purchase something but lands on a how-to guide, they may exit that page within seconds. The same can be said of a user looking for an emergency plumber who lands on a page without a phone number.
Engagement signals feed directly into how Google evaluates a page’s usefulness for a given query.
Core Web Vitals (CWV)
The three Core Web Vitals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) — determine page loading speed.
A transactional page that loads slowly suffers more than a slow-loading informational article. With the transactional page, the user is ready to buy and their patience is minimal, whereas a reader in research mode can tolerate a longer wait.
CWV thresholds matter everywhere, but their impact on conversion and bounce behavior is greater on high-intent pages.
Schema type
Schema markup tells Google explicitly what type of content is on a page. Generally:
Article/HowTo is informational.
Product is transactional.
FAQ is informational and commercial.
Local business/event is navigational.
When schema type contradicts the content on a page, Google gets a conflicting signal, resulting in a traffic drop.
Internal linking anchor texts
The anchor text of internal links tells Google about the page that’s being linked to, including its intent.
If a transactional landing page receives internal links with informational anchor text — “learn more about X,” rather than “get a quote for X” or “buy X” — the intent signal Google receives about that page’s purpose gets diluted.
URL structure
Google uses URL patterns to infer page type.
For example, URLs sitting under /blog/ are treated with informational bias. A product or service page buried under a blog path fights against that structural expectation, regardless of its content, and it may not rank well.
Cannibalization and canonicalization
If your site has multiple pages targeting the same keyword but with different intents, neither is likely to rank well. They compete against each other and dilute the signal Google receives.
To fix, use canonical tags to clearly signal which page is the preferred one for a given keyword, consolidate or redirect competing pages where appropriate, and ensure your internal linking reinforces the canonical choice.
Here’s an example of a common intent mismatch and some steps to audit your content and fix it.
What an intent mismatch looks like
For example, if a user searches for “financial analysis software,” they’re looking to buy software. The keyword phrase is highly transactional.
But if your site targets this keyword phrase for an informational blog post that explains how a person can complete a financial analysis report themselves, this creates a mismatch.
The user is looking for a product that does the analysis for them, which means they want to compare features, understand pricing, see integrations, or book a demo.
The keyword phrase should be applied to a dedicated product or landing page that clearly outlines functionality, benefits, use cases, and pricing. This would align more with the user’s needs, resulting in more inquiries, leads, and conversions.
Identify the intent of your pages
To fix intent mismatches, to start, compile a list of the top performing keywords that best describe your business and manually check the Google rankings for each.
This initial research will tell you exactly what type of page and copy you should have for these keywords. For example:
Knowledge panels, AI Overviews, and People Also Ask boxes usually appear for informational searches.
Paid results usually suggest commercial intent.
Shopping feeds suggest a transactional keyword.
Next, add the keywords to a spreadsheet and add a column for intent. Work down the list, adding whether you think the page is informational, commercial, transactional, or navigational.
You can then create another column that states the type of page that will rank well:
Informational: Blog or resource content.
Commercial: Service or landing pages.
Transactional: Collection, category, or product pages.
Navigational: Brand, specific service, or specific location pages.
See what your competitors are doing
Research your competitors’ pages for the keywords you’re targeting. Analyze and note what they have that your pages don’t have.
They may have:
Tables.
Comparisons.
Calculators.
Tools.
FAQs.
Reviews.
Step-by-steps.
Images.
Videos.
And more.
Consider how to improve your own pages to match theirs.
Measure your page’s performance based on intent metrics
Once you’ve made changes to your pages, track their performance to see whether they helped. Look at:
Clicks and impressions for intent-aligned keywords.
Rankings for core target queries.
Time on page.
Conversion rates, particularly those of previously underperforming pages.
Technical SEO still plays a decisive role
Technical SEO is still important, especially for complex, enterprise-scale sites. Here are some ways that technical SEO work can still move the needle significantly, in ways that content optimization alone can’t.
Crawl budget management
An ecommerce site with thousands of URLs can have its crawl budget consumed by low-value pages before its allotment reaches high-intent category and product pages that you want to rank.
Cleaning up low-value pages is purely technical work and will ensure your crawl budget goes toward pages that count.
International site architecture
Technical SEO is crucial when handling international sites that contain pages in multiple languages.
A keyword that’s purely informational in one market may be transactional in another, reflecting different buyer behaviors and levels of market maturity. Hreflang implementation, regional subdomain or subdirectory structures, and URL strategies all affect whether the right page, with the right intent, reaches the right audience.
Log file analysis
A log file analysis will reveal which pages Google is successfully crawling and how frequently they are. For sites with intent alignment problems, Google often spends a disproportionate amount of attention crawling low-value or misaligned pages, while high-intent pages are visited infrequently.
For small sites with a clean structure and limited number of URLs, technical SEO can reach parity quickly, so the need to shift to intent alignment happens sooner. For large, complex sites, technical and intent work often need to happen in parallel.
Technical SEO is still important today — think of it as a foundation that the rest of the site sits on. Pages that can’t be crawled, indexed, or rendered correctly will be unable to rank, regardless of how well their content matches user intent.
Think of intent alignment as the ceiling — it’s what determines how high a technically sound page can rank, and whether it converts the traffic it earns.
Every page on a site should have a clearly defined intent, expressed in the right format, with the right content type. And they should also be supported by technical signals, be it schema, URL structure, relevant anchor text, etc., so that the page’s intent is constantly reinforced.
A previously undocumented Linux implant codenamed Quasar Linux RAT (QLNX) is targeting developers' systems to establish a silent foothold as well as facilitate a broad range of post-compromise functionality, such as credential harvesting, keylogging, file manipulation, clipboard monitoring, and network tunneling.
"QLNX targets developers and DevOps credentials across the software supply chain,"
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Cybersecurity researchers have disclosed details of a new Linux backdoor named PamDOORa that's being advertised on the Rehub Russian cybercrime forum for $1,600 by a threat actor called "darkworm."
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Capcom has recently updated Resident Evil Requiem with a free DLC game mode called "Leon Must Die Forever". Here's everything you need to know about this new roguelike challenge mode.
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ASUS Republic of Gamers (ROG) today announced its upcoming ROG Press Event and Party at Computex 2026, marking its 20th anniversary and ushering in a new era of gaming innovation. Taking place on June 1 from 5.00-10.00 p.m. (GMT+8) at Syntrend Creative Park in Taipei, the event will bring together media, fans, and the gaming community for an evening inspired by the Dare to Innovate ethos, returning the celebration to a location closely tied to ROG's early journey. Located in the vibrant Guanghua commercial district, Syntrend Creative Park has long been a key hub for Taiwan's PC-building community and tech enthusiasts. It is even possible that the first ROG motherboard was sold in this neighborhood two decades ago, making it a meaningful venue for the ROG 20th Anniversary Press Event and Party. This enduring connection is why ROG has chosen this iconic location, bringing the celebration back to its roots where the journey of the Republic of Gamers first began.
The press event will open with remarks from ASUS Chairman Jonney Shih and be hosted by legendary gaming actor Ned Luke. It will spotlight ROG's legacy, its evolution alongside the gaming community, and its vision for the future, while recognizing the partners, enthusiasts, and gamers who have shaped ROG over the past twenty years - underscoring its continued commitment to pushing boundaries. ROG has evolved from pioneering motherboards into a complete gaming ecosystem, driven by the enduring For Those Who Dare spirit. As it reaches this milestone, ROG will continue to push boundaries with anniversary innovations and special-edition products that celebrate its legacy while signaling the future of gaming.
From affordable 34-inch LCDs to flagship 45-inch OLEDs, these are the best ultrawide gaming monitors you can buy right now, tested and recommended by us.
Alongside the earnings report, Sony today is revealing a wide-ranging generative AI strategy built around a single guiding principle: AI augments human creativity; it doesn't replace it. Speaking at the FY25 earnings presentation, Sony Group CEO Hiroki Totoki said: Human creativity must remain at the center. AI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities. Sony Pictures has already invested more than $50 million in AI capabilities covering production planning, content protection, enterprise productivity, data analytics, innovation, and 3D conversion. Sony Music is pursuing an industry-wide standard for labeling AI-generated content, aiming to […]
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Resident Evil Requiem players now have a free game mode to enjoy Capcom has officially released a free DLC mode for Resident Evil Requiem called “Leon Must Die Forever”. This is a new minigame that unlocks after players finish Resident Evil Requiem’s campaign, acting as an “extreme high difficulty mode” for “confident players”. Leon Must […]
Increased MacBook Neo production could result in higher prices Apple has reportedly told its suppliers to prepare for a doubling of MacBook Neo production capacity. Instead of a planned run of 5-6 million units, Apple reportedly plans to now build 10 million units. Demand for the MacBook Neo greatly exceeded expectations, and Apple wants to […]
Today, Sony posted its Q4 FY25 and full-year 2025 financial report, and in the earnings call, they also answered a question about the upcoming PS6 console. The executives admitted they haven't yet decided on the launch timing for the next-generation PlayStation due to ongoing memory shortages, which will be a critical factor in the decision. They expect memory prices to remain high even next year and are looking at "new business models and products" to handle the issue. It looks like the shocking rumor that Sony's PS6 might indeed be delayed to 2028 or even later may have some truth […]
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As teased last week, CAPCOM has dropped the free Resident Evil Requiem mini-game this morning; it's called LEON MUST DIE FOREVER. This new game mode becomes available once players have completed the main story of Resident Evil Requiem, featuring the non-stop combat action that players have come to know and love from legendary agent Leon S. Kennedy. In LEON MUST DIE FOREVER, players must fight their way through areas previously visited during the campaign, defeating the final boss with stronger enemy variants, five increasingly difficult ranks, and a race against the clock. Defeating enemies fills Leon's enhancement gauge and unlocks […]
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Details have emerged about a new, unpatched local privilege escalation (LPE) vulnerability impacting the Linux kernel.
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It's no secret that Apple's $599 MacBook Neo has been a hit for general productivity workflows and as a Chromebook replacement, but in a recent financial results report, Tim Cook touched on just how unexpectedly high the Neo's demand was. The outgoing CEO on April 30 confirmed that Apple was supply-constrained on the MacBook Neo, explaining that "we under-called the level of enthusiasm that would be with it." In a recent report, industry analyst, Tim Culpan claimed that insider sources report that Apple has ordered a fresh production run on the A18 Pro SoC that powers the MacBook Neo from TSMC.
Crucially, getting TSMC to spin up a new production run of the A18 Pro may affect the pricing of the Neo, since its initial production run used rejected A18 Pro SoCs—with a defective GPU core—from the original iPhone 16 Pro smartphones, and a new run of SoCs would mean that Apple would be subject to the same memory supply constraints as the rest of the industry instead of using up old inventory that had already been paid for at a lower price. This news also comes after wild rumors of a potentially incoming MacBook Neo with an A19 Pro from the newer iPhone 17 Pro, replete with a potential 12 GB RAM upgrade. The fresh SoCs from TSMC, however, would allow Apple to reach its new 10 million unit production goal without changing anything about the hardware itself.
Right on schedule, as teased by Capcom in late April, the promised Resident Evil Requiem combat minigame DLC has officially arrived on PC, PlayStation 5, and Xbox series X|S. Leon Must Die Forever—whose name must be a reference to the flood of endless, bullet hell roguelites, like Death Must Die, that have recently popped up on Steam—features fast-paced combat, as players step into Leon's shoes once again to take on hordes of undead to clear stages and take on the final boss. The minigame takes on a distinctly roguelite structure, with both permadeath and player upgrades in the form of enhancer abilities that are unlocked as you progress.
As alluded to previously, the minigame will unlock once players complete the main story quest, and it will rely on a high degree of replayability. Players will be able to select from a number of difficulty modes, and players will have a time limit to clear the levels and make it through the boss encounter. The update and the accompanying minigame are both free, and the update also adds fixes to gameplay bugs and implements Adaptive Triggers, vibration feedback, and motion sensing for the DualSense Wireless controller on Steam.
PromptBrake helps teams test AI APIs and chatbots before release. Point it at the exact endpoint your app uses—OpenAI, Claude, Gemini, or a custom AI API—and run real-world attack scenarios for prompt injection, jailbreaks, data leakage, unsafe tool behavior, off-script chatbot responses, and output bypasses. Results are grouped into PASS/WARN/FAIL findings with triggering prompts, evidence, and remediation guidance so teams can quickly reproduce and fix issues before production. It also supports chatbot launch testing, replayable attack packs, baseline comparisons, targeted retests, and CI release gates to catch regressions before every release.
PaioClaw is a managed hosting solution for OpenClaw that removes complexity and high costs. It offers a secure, auto-updating, and highly optimized Personalised Clawspace for your AI agents.
It reduces token use by 50%, sets up in under 60 seconds, supports persona-based claws, includes a native Mac app and browser relay extension, and is built with security in mind. It also starts free.
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A study published in the journal Science explains that while modern image generators are rapidly improving, the models behind them remain fundamentally ignorant of how light and geometry work in the real world. Measuring simple details like reflections or shadows can still give away a fake photo – that gap,...
PLAI MUSIC lets you upload music, reach real listeners, and earn from streams and tips. It has built-in creation tools, no middlemen, and real payouts from day one.
Discover a fresh way to meet people nearby who share your hobbies. Hobbimate connects you with like-minded hobby partners based on your interests, skill level, and personality, making it easy to turn shared passions into real-world hangouts. Whether your passion is running, tennis, basketball, padel, or trying something new, Hobbimate helps you find your perfect match. Choose to compete, train, or play for fun—the experience is yours.
Did we all just collectively hallucinate? Hacks season 5 episode 7 gave us the Ava-Deborah fan-fiction plot we've been dreaming about... but it's not exactly real.
Announced at BookCon 2026, Kobo has released some new limited-edition "collector" cases for its ereaders while we're still waiting for a new ereader from the Japanese-Canadian brand.
AI People Search lets you upload a face and instantly scan the public web for exact or highly similar images with clickable source links. Its deep-learning facial recognition analyzes billions of images across social media, news sites, and public records to return verifiable matches in seconds. The platform prioritizes privacy by processing images in real time and deleting uploads immediately. Use it to find people, verify identities, or trace images, with a freemium model that offers basic searches before upgrading for unlimited results.
calckit offers a collection of free, ad-free calculators for everyday math, personal finance, health, and conversions. Get clear answers fast for mortgages, loans, savings, ROI, taxes, BMI, calories, currency exchange, and unit conversions with no account required.
Built by Yaro Labs, calckit runs in your browser and provides precise results with helpful breakdowns so you can make decisions confidently.
Nomad Good's Universal Cable for Apple Watch is a single cable that can do multiple things, and for that reason, it's now a staple in my travel gear, even if it looks weird.
PlayStation’s Hyperpop DualSense Collection delivers bold RGB-inspired colors and glossy finishes that make these eye-catching controllers stand out despite their subtle gradient design approach.
The company is reportedly in talks to raise another $750 million at a pre-money valuation of more than $40 billion. It last raised in November at $32 billion.
The new features could be handy for customer service systems, but OpenAI says they have applications that work across a variety of other fields, including education and creator platforms.
Joel Kaplan, Meta’s chief of global affairs, said the initiatives were part of a broader push to help U.S. entrepreneurs use artificial intelligence tools.
TerraTech Legion fuses survivor-like bullet‑heaven chaos with its signature Lego‑style vehicle building, dropping players into arenas where they must scrap together ever‑evolving tech to survive an AI‑controlled swarm. Available now on Xbox Game Pass and PC Game Pass.
New Zealand-based developer Grinding Gear Games announced today that Path of Exile 2: Return of the Ancients (version 0.5.0) launches May 29, 2026, and is effectively the final major early access content update before the game's full 1.0 release, still slated for this year. It's shaping up to be an absolutely massive patch with over 50 hours of new endgame content spread across five new storylines, 15 new bosses (including 4 Pinnacle fights), 2 new Ascendancy classes, and a completely rebuilt Atlas with 300+ nodes. Two New Ascendancy Classes Return of the Ancients introduces the Spirit Walker and Martial Artist Ascendary classes to Path of […]
Softdex is a directory that brings together the best software companies in Brazil. You can compare real reviews, portfolios, and specialties to choose the right partner for your project. The platform organizes providers by technology, segment, and expertise, with filters like Cloud, AI, Mobile, and more. Explore detailed pages of each company and register your software house to appear to qualified clients.
SellerForge.ai offers Amazon private label sellers tools that agencies typically charge $2K–$10K/month for, powered by AI at $99/month. Nine specialized modules cover listing audits, suspension POA drafting in under 60 seconds, ad analytics, inventory forecasting, promotional planning, and investor-grade report generation. Built by an experienced seller who managed 57 accounts and $60M+ in sales, SellerForge connects to Amazon's SP-API and learns your products, margins, and history to deliver smarter recommendations over time.
Staje makes evidence-led supplements for women whose symptoms the category has been politely ignoring. Clarity is our brain capsule for focus and memory, and Confidence is our appetite capsule for food noise. They use clinical doses, are stimulant-free, and formulated in France. Launched in April 2026. Includes a 90-day guarantee.
The cybercrime group ShinyHunters claimed to have hacked Instructure again, defacing the login pages of several Instructure customer schools with an extortion message.
Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis.
What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform.
This includes both all conversions and primary conversions, allowing marketers to align reporting more closely with their specific goals.
Why we care. Standard reporting often doesn’t reflect how businesses actually measure success. By expanding custom columns, Microsoft is enabling advertisers to create metrics that better reflect their own performance definitions — whether that’s based on lead quality, revenue or blended conversion actions.
This is especially useful for advertisers managing multiple conversion types or complex funnels.
More control over performance metrics. Advertisers can now create custom columns using ratios and combinations of metrics that matter most to them — such as cost per qualified lead, blended CPA or conversion rate based on primary goals.
Revenue and ROAS calculations will also reflect the values set at the conversion goal level, giving more accurate insights tied to business outcomes.
Between the lines. This update signals a shift toward more flexible, advertiser-defined measurement — rather than relying solely on platform-standard metrics.
It also reflects ongoing demand for better reporting customisation as campaigns become more automated and complex.
What to watch:
How advertisers use custom metrics to guide optimisation decisions
Whether this leads to more consistent reporting across teams and stakeholders
If similar flexibility expands across other areas of the platform
A researcher found that Microsoft Edge is the only Chromium browser that loads all your saved passwords in plaintext in memory on startup. If that makes you nervous, a dedicated password manager is a safe and simple way to protect sensitive accounts.
We have uncovered a 25% discount for a high-end configuration of the Samsung Galaxy Book5 Pro 360 2-in-1 laptop. If you're a student or desk jockey looking for a laptop with strong performance rates, a detailed screen, and long battery life for work and art, then this bargain is for you.
Xbox Mode’s handling of dual monitor setups is raising concerns among PC gamers, with secondary displays left blank while the primary monitor runs the new console-style interface.
Corsair Gaming, Inc. (Nasdaq: CRSR) ("Corsair" or the "Company"), a leading global provider and innovator of high-performance products for gamers, streamers, content-creators, gaming PC builders, and sim racing enthusiasts, today announced financial results for the first quarter 2026, and guidance for the second quarter 2026.
First Quarter 2026 Select Financial Highlights (compared to first quarter 2025 unless otherwise stated)
Gross profit increased 13% YoY to $116.0 million, with growth driven by both segments, despite tariff-related headwinds in Gamer and Creator Peripherals.
Gross margin expanded 500 basis points YoY to 32.7%, reflecting continued shift toward higher-margin products and disciplined cost management.
Net income increased $23.4 million YoY.
Adjusted EBITDA increased 58% YoY to $35.8 million, above the high end of guidance, representing our second consecutive quarter of double-digit adjusted EBITDA margin.
GAAP diluted earnings per share increased 210% YoY to $0.11, while non-GAAP diluted earnings per share increased 145% YoY to $0.27.
Revenue of $354.5 million, above the midpoint of our guided range, reflecting strong growth in Gamer and Creator Peripherals, partially offset by softer demand in Gaming Components and Systems driven by ongoing semiconductor supply constraints and elevated pricing.
Cash and restricted cash increased sequentially by $20.9 million to $119.7 million, providing flexibility for continued investment and capital returns.
Approximately $5 million repurchased under our $50 million share repurchase program.
Apple's incoming CEO, John Ternus, is quite confident that his company's upcoming slate of new products - which include a camera-equipped AirPods Pro, an AI pendant, and a bevy of smart glasses - will "change the world," quite literally. Apple's planned slate of new products - which include a camera-equipped AirPods Pro - has received a particularly audacious endorsement from its incoming CEO, John Ternus We reported back in February that Apple has been working on a new camera-equipped AirPods Pro. Do note that Apple received a patent back in July 2025 for leveraging cameras - akin to the Face ID's dot […]
Samsung and SK hynix are using two different approaches to manufacture next generation DRAM memory chips, suggest industry insiders. The boom in demand for computing products ushered in by AI data center buildouts has strained the memory market led to a tightness in the markets for HBM, DRAM and other chips since all of these rely on the same raw materials for production. As part of its efforts to manufacture next generation chips, the sources suggest that Samsung is interested in using the gate-all-around FET (GAAFET) fabrication technology for its next generation DRAM chips. Samsung Seeking To Apply NAND Manufacturing […]
Shortly after the debut of its Nacon Connect 2026 showcase where French publisher Nacon tried to put up a strong front amidst a major time of upheaval in its history, a new report points to more upheaval and, unfortunately, another studio closure. According to French outlet Origami, Nacon is preparing to shut down Cthulhu: The Cosmic Abyss and Vampire: The Masquerade - Swansong developer Big Bad Wolf as part of its attempt to survive its insolvency filing and that of Big Bad Wolf's parent company Cyanide, which itself is a subsidiary of Nacon. Of course, this is an unconfirmed report […]
Shuuka is your official identity hub for the internet, not just a link-in-bio. It offers scam shield and community reports against fake accounts, a verified identity timeline, smart routes, and the ability to embed your full profile anywhere with a WordPress plugin. You get your own custom domain, multi-profile management, short and affiliate links, backup of all your social networks, and a marketplace to install or build your own themes and apps. One verified identity everywhere.
Razer used a decentralized GPU marketplace to generate thousands of AI images, achieving low costs and stable performance without cloud infrastructure.
The all-new Google Fitbit Air is now available to preorder, so you can find incredible deals on top-rated Fitbit activity and smartwatches, with prices starting at $79.95.
Elon Musk's legal effort to dismantle OpenAI may hinge on how its for-profit subsidiary enhances or detracts from the frontier lab's founding mission of ensuring that humanity benefits from artificial general intelligence.
Steam users will soon be able to reserve a Valve Steam Controller Valve has confirmed that it plans to open Steam Controller reservations tomorrow at 10 am pacific time (6 PM BST). When Valve launched its new controller on May 4th, it sold out quickly, and resellers tried to resell them at huge profits. To […]
Microsoft seems to be teasing a new Xbox dashboard UI with less ads as it aims to address "a lot of fragmentation within the experience" across devices.
When Valve launched the Steam Controller, the new gaming peripheral expectedly sold out within the first day of sales. Valve then promised stock was coming soon, stating that the demand for the controller was unexpected. Now, the gaming giant has confirmed that changes are coming to the Steam Controller ordering process in order to mitigate the high demand and limited supply. Starting on May 8 at 10:00 Pacific time (17:00 UTC), Valve will allow users to place a reservation for the Steam Controller on the usual store page, which will allow prospective buyers to reserve a spot in the queue. When the controller is back in stock, Valve will automatically place orders for reservation holders in the order they placed their reservations, and buyers will have 72 hours from the time they receive that order email to finalize their purchase through Steam.
Notably, Valve is restricting reservations to one controller per account, and those who have already purchased a Steam Controller will not be able to place reservations until further notice. It's also worth pointing out that Valve has added additional account conditions in order to prevent scalping. Steam accounts seeking to place a reservation will need to be in good standing and have made a purchase before April 27, 2026. Valve also confirmed that the US, Canada, the UK, EU, and Australia will be getting Steam Controller restocks next week—meaning May 11.
Keychron has been busy updating its mechanical keyboard line-up over the last few months switching to hyperefficient firmware and its updated Silk POM mechanical switches. Now, the Keychron Q11 gets the same treatment, with the Q11 Ultra being a much bigger improvement over the original Q11 than the other keyboards Keychron has recently updated. The reason for this is that Keychron's only split keyboard was the Q11, with no Max or Pro variants to add wireless connectivity into the mix. This time, though Keychron has gone one step further with the Q11 Ultra, not only eliminating the USB-C cable to the PC, but also making the two halves of the split keyboard communicate wirelessly as well. Keychron claims that the dual batteries in the Q11 Ultra are capable of delivering 300 hours on a single charge, and the keyboard connects via Bluetooth, 2.4 GHz, or via the USB-C cable on the left half. With 2.4 GHz and the wired connection, the polling rate can go as high as 8 kHz, even though that's hardly necessary for a mechanical switch. The Q11 Ultra is available for $239.99 from Keychron's online store.
The Q11 Ultra is a 75% split keyboard, meaning the keyboard splits in half for ergonomic purposes, although it still maintains the row staggered layout, so it should feel familiar for most users coming from a regular mechanical gaming keyboard. Despite the 75% layout, the Q11 Ultra has an additional five-key macro column on the left edge of the left side of the keyboard, and there are two programmable knobs—one on each half of the keyboard. The keyboard cases are constructed from CNC aluminium with an integrated top plate, and the keyboard uses double-shot PBT keycaps in Keychron's KSA profile. The Q11 Ultra is only available in black with blue accent keycaps, and it seems to miss out on the decorative bottom panel found on the likes of the Keychron Q1 Ultra. It comes with a choice of Keychron Silk POM Red (linear), Brown (tactile), and Banana (sharp tactile) switches, but the PCB is hot-swap compatible, so you can bring your own switches and keycaps if you don't like the stock experience. The Q11 Ultra has south-facing per-key RGB backlighting, which, along with the layout, is fully programmable in Keychron Launcher.
The Pixel 11 lineup is expected to launch later this year with Google’s Tensor G6, and if you thought that the company is shifting to an alternative like a flagship Snapdragon or MediaTek SoC to gain an upper hand against the competition, you assumed incorrectly. The Mountain View firm is sticking to its Tensor SoCs with the Pixel 12 family next year, with fresh details of the silicon showcased in the latest leak. Tensor G7 is being developed for Google’s Pixel 12, with a new leak revealing its codename to be Lajolla or LaJolla From the looks of it, Google […]
Today, French publisher Nacon finally hosted its Nacon Connect 2026 showcase event after it was postponed from its original date in March 2026. If you don't recall, it was postponed because Nacon filed for insolvency days after announcing the event, after its majority investor, Big Ben Interactive, failed to close its refinancing deal. Since then, Nacon has done its best to portray strength within its portfolio and for the future, claiming that "this is not the end," though that became increasingly difficult to believe as four of its subsidiary studios filed for insolvency, one of which shut down just last […]
Amidst a period of upheaval for the publisher, Nacon debuted its Nacon Connect 2026 showcase today, which included reveals of previously released titles coming to new platforms, new accessories from Nacon, and the reveal of new games, including Werewolf: The Apocalypse - Rageborn. Developed by Nacon's Montreal-based studio, Crea-ture, the studio behind the skateboarding simulator Session, this top-down action adventure set to arrive sometime in 2027 sees players swap between three forms: human, wolf, and werewolf. Rageborn will feature what Crea-ture president and creative director Lous Lamarche describes as more of a "Metroidvania" structure with its approach, in part because […]
AMD launches a new MI350P PCIe AI-accelerator card with half the cores and memory of its flagship Instinct MI355X GPU. The new card provides customers with a drop-in upgrade solution for existing air-cooled servers.
PokeDemo lets you turn your app into a clickable, self-hosted product demo in minutes. Record your app, turn it into a click-through demo, customize every step, and export a self-hosted HTML bundle you can use on landing pages, onboarding, docs, or share with prospects. You can edit the flow, add tooltips, adjust styling, and zoom to guide attention. There are no subscriptions: record and edit as much as you want, then pay only when you export.
CalBye is an AI-powered calorie and macro tracker that logs meals from a photo, barcode, text, or search and delivers personalized nutrition insights. It recognizes cuisines, estimates portions, and adjusts daily targets for fat loss, muscle gain, or maintenance. You can explore recipes by diet and calories, track water, fruit, and veggies, and stay motivated with clear guidance to build healthy habits.
Ivanti is warning that a new security flaw impacting Endpoint Manager Mobile (EPMM) has been explored in limited attacks in the wild.
The high-severity vulnerability, CVE-2026-6973 (CVSS score: 7.2), is a case of improper input validation affecting EPMM before versions 12.6.1.1, 12.7.0.1, and 12.8.0.1.
It allows "a remotely authenticated user with administrative access to achieve remote code
Cybersecurity researchers have disclosed details of a new credential theft framework dubbed PCPJack that targets exposed cloud infrastructure and ousts any artifacts linked to TeamPCP from the environments.
"The toolset harvests credentials from cloud, container, developer, productivity, and financial services, then exfiltrates the data through attacker-controlled infrastructure while attempting
Chinese scientists created light-driven micromotors that actively capture uranium from water, offering a new approach to resource extraction challenges.
Last week, we jumped two weeks forward after the Cleggs brutally kidnapped Andrea. There's still lots left unsaid, so when does Marshals: A Yellowstone Story episode 11 hit CBS and Paramount+?
Based on Whitney Wolfe Herd's past comments about Bumble's new direction, the company is expected to lean into AI -- Bumble is even working on an AI dating assistant called Bee, and the CEO has made many comments over the years about how AI will be "a supercharger to love and relationships."
Built on the back of the sizable and influential BookTok community -- creators who discuss and review books on TikTok -- the app offered readers a place to chronicle and rate their books, get recommendations, and even add photos of things like favorite quotes or memes, or share playlists that match the book's vibes.
An unknown group of hackers is breaking into systems previously breached by the cybercrime group TeamPCP. Once inside, the hackers immediately kick out TeamPCP and remove its hacking tools from the victims’ systems.
Melinda Lewison's departure raises questions about Bezos' support and involvement with the startup at a time when the Amazon founder is now apparently focused on robotics at his new startup, Project Prometheus.
Microsoft’s newest Windows 11 performance should make the OS feel much snappier Microsoft is reportedly working on a new performance feature for Windows 11 that should dramatically speed up certain tasks. According to Windows Central, Microsoft’s new “Low Latency Profile” (LLP) for Windows 11 will crank up CPU frequencies for short periods to make the […]
Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA).
What’s happening. In a LinkedIn exchange, digital marketing expert Gabriele Benedetti raised concerns about AI Max lacking the same level of URL-based targeting controls that DSA campaigns offered.
His point: DSA allowed advertisers to structure campaigns around website architecture — using categories, URL paths and page rules to guide where traffic lands. That level of control, he argued, is not yet fully replicated in AI Max.
Why we care. For many advertisers — especially those managing large or structured websites — aligning campaign structure with site architecture is key to performance. Losing granular control over landing destinations could impact relevance, user experience and ultimately conversion rates.
This highlights a broader tension in Google Ads today: automation vs control.
Google responds. Google Ads Liaison, Ginny Marvin responded, clarifying that AI Max does support several URL-based controls, including:
URL rules and combinations
Page feeds with custom labels
URL inclusions at ad group level and exclusions at campaign level
However, she acknowledged that not all DSA targeting rules are currently supported — such as “page contains” conditions.
Between the lines. Google is not removing control entirely — but it is reshaping how that control works. Instead of granular rule-building, advertisers are being pushed toward structured inputs like page feeds and labels that AI can interpret.
Migration reality check. For advertisers moving from DSA to AI Max, existing URL rules will carry over — but with limitations. Unsupported rules will remain active as read-only, meaning they’ll continue to function but cannot be edited.
That’s a temporary bridge, not a long-term solution.
What’s next. Google says it plans to expand controls further, including bringing content and title-based exclusions to the account level later this year.
This would complement AI Max’s existing “inventory-aware” features, which already exclude out-of-stock items automatically.
Bottom line. AI Max is evolving, but it’s not yet a full replacement for DSA when it comes to granular control — and advertisers are making that clear.
Xbox’s latest achievement update is now rolling out to players, bringing refreshed unlock animations, customizable visuals, hidden games support, and improved profile tracking for completed games.
It's Schrödinger's Xbox. Simultaneously dead, and simultaneously feeling more alive than ever. Despite mainstream negative sentiment towards Xbox and Microsoft in general, I've never been happier to be a gamer in this ecosystem. On paper, everything is better than ever, but fears for Xbox's long term viability as an ecosystem are clouding everything.
NuPhy's Berry profile is a low-profile keycap profile that mimics the popular Cherry profile that has become popular with mechanical keyboard enthusiasts and gamers alike, and NuPhy has just announced a new keycap set in its Berry keycap line-up. The new Berry profile Alchemical Manual keycap set is the seventh official Berry profile to launch out of NuPhy (the others being Beat Boy, Godzilla, Trackday, Obivion, BoW/WoB, and Peach Blossom), and it's by far the set with the most unorthodox design. The Alchemical Manuscripts Berry profile keycap set is available on the NuPhy online store for $59.95 for the whole 124-key set, which is compatible with keyboards anywhere from 60% to 100%. The set doesn't include an ISO enter key, however, so those outside the US may want to double-check compatibility.
The keycaps themselves are made from PBT with dye-sublimated legends, meaning that the legend and keycap texture should last a good long while, and the aesthetics of the set are based on a handwritten font style, "inspired by classical alchemy, occult symbols, and ancient manuscript diagrams," with an off-white color for the majority of the keycaps and earthy green, red, blue, orange, and brown accent and modifier keycaps. The set also includes a handful of alternative colors for certain keycaps as well as keycaps with rounded bottom corners for keyboards like the Node series. The keycaps are low-profile with an MX stem, so they will be compatible with both Gateron and Kailh Choc V2 low-profile switch standards, as long as the key spacing follows the MX standard and not Choc spacing.
The South Korean technology giant said it will make every effort to minimize the impact for existing customers, and is reviewing its support infrastructure for business partners. The decision won't affect Samsung's other divisions in the region, meaning they will continue to sell products such as smartphones and tablets as...
Revealed during the Nacon Connect 2026 showcase event, Cyanide Studios' next game following Styx: Blades of Greed, which released earlier this year. This time, Cyanide is once again bringing a classic character back into the spotlight, but this character is much more well-known than a sneaking goblin. Dracula: The Disciple is Cyanide's next game, and it delivers its own take on the gothic story, as this first-person puzzle game sees you slowly turn into the famous creature of the night. You play as Émile Valombres, a French archivist suffering from an incurable disease that he is desperate to rid himself […]
Valve's launch of its new Steam Controller (2026) went great for the company, in the sense that Valve sold a lot of controllers. The entire run of stock that Valve had set aside for launch completely sold out within half an hour, and while many players were able to grab a controller, plenty more were unable to, unless they paid double the price for one on eBay, as scalpers quickly threw listings online with massively marked-up prices. Thankfully, Valve is looking to combat that outcome with some changes to its process. Beginning tomorrow on May 8, 2026, at 10am PT […]
Cold Iron Studios released the first Aliens: Fireteam Elite game back in 2021 to a middling response. Most critics (Wccftech's Kai Tatsumoto included) agreed that it was an alright game overall but missed the mark in several ways. Three years later in July 2024, a major leak practically confirms that Cold Iron was getting another kick at the can with a sequel. Now, nearly two years after that, we finally get a look at Aliens: Fireteam Elite 2, and it'll be in players' hands sooner than later with its arrival set for Summer 2026. Announced with a brief post on […]
Windows 11 will soon see boosted performance through a new feature that Microsoft is working on, called Low Latency Profile. Maxing Out CPU Clocks For Short Duration Could Help Speed Up Windows 11 Apps & UI Microsoft is actively working towards refining the user experience within its Windows 11 operating system. There have been talks about some major changes underway, which will help reduce bloat, cut back AI features, and also improve gaming performance. These changes are part of the "K2" project. While Microsoft hasn't shared any specific plans or timelines on when these improvements would roll out to end […]
The Trump administration is in early discussions about an executive order that would create a government review process for AI models before public release.
Surveva is a community-driven polling platform where you vote on 10 strangers' questions and receive 10 real votes on yours. You could be in Berlin, helped by someone in Osaka or Casablanca through the power of reciprocity. When you vote, you instantly see demographic results enriched with content that turns a single spark of curiosity into a journey of learning and reflection. It offers a virtual sanctuary with a calm design, letting you explore polls on topics from philosophy to wellness to the economy.
Popsight is a desktop app for macOS and Windows that measures how ChatGPT, Claude, Gemini, and Perplexity mention your brand, showing statistically valid rates with confidence intervals. It runs locally, connects to your own provider APIs, and keeps prompts and keys on your machine.
Popsight also scans your site for AI-Engine/GEO readiness across more than 50 checkpoints, from robots.txt and consent walls to schema. It flags a TopFix with clear how-to-fix guidance and provides actionable insights like Quick Wins, Observed Actors, and citation health.
PanelQ lets you run live Q&A at any event. Attendees scan a QR code and submit questions from any device—no app or sign-up needed. AI auto-approves the best questions, which you display on the big screen in real time to keep discussions focused and lively.
Use it for conferences, town halls, lectures, and webinars alongside Zoom or Teams. It gives even shy participants an easy way to be heard while you stay in control of what appears on screen.
Hexclad Security builds and runs hardened infrastructure, managed Odoo, and AI governance so your business runs faster, safer, and on time. The team designs, deploys, and supports everything in-house. With HexHosting, you get Odoo 19 deployed on performance-tuned, hardened servers with monitoring, encrypted backups, and same-day support. Nexus Platform, now in beta, helps you govern AI agents with policy, monitoring, audit, and access controls in one place.
Google is dropping the back button trigger for AdSense vignette ads on June 15, 2026 due to the new Google search penalty for back button hijacking. Google wrote, “Starting June 15, 2026, the browser back button will no longer trigger a vignette ad.”
What is changing. Google explained that the back button trigger will no longer work after June 15th. The “change will apply automatically for all publishers who have opted in to “Allow additional triggers for vignette ads” and will take effect across all supported browsers (including Chrome, Edge, and Opera).” Google added.
A Google spokesperson told me these same updates will apply to Ad Manager as well.
Why the change. Google explained that the Google Search team “recently introduced a new policy against “back button hijacking” — a practice where websites or scripts interfere with a user’s ability to navigate back to their previous page. To ensure our publishers remain compliant with these latest user experience and search quality guidelines, we are removing the trigger that shows a vignette ad when the user navigates backward from the suite of vignette ad triggers.”
This comes after the search community called this out to Google and Google is making the right change here. Of course, some publishers will not be happy because that trigger may have earned them a lot of money.
Why we care. If you currently have the allow additional triggers for vignette ads setting on with AdSense, keep in mind, one of the triggers, the back button trigger, will be disabled on June 15th. It may impact your earnings, but it will ensure that your site does not get penalized by the back button hijacking penalty.
PC motherboard sales are on track for some of the biggest corrections in recent times as manufacturers struggle with weak demand, according to a DigiTimes report. What began as AI data center expansion quickly started affecting consumer PC DIY endeavors, as severe silicon shortages across the industry drove DRAM and CPU demand so high that prices have increased significantly for DDR4 and DDR5 memory kits, while regular CPUs have also seen a large price increase. In response, PC motherboard makers are caught in the middle of this shortage, seeing their motherboard unit sales revised down significantly. The report notes that all Taiwanese motherboard makers have significantly lowered their 2026 shipment targets, with some experiencing more than a 25% decrease in projected unit sales.
Interestingly, it's not only CPU and memory shortages driving this lowered demand; there are indications that consumers have slowed down their NVIDIA GPU upgrade cycles, which is impacting new motherboard sales. Particularly with the "Blackwell" GPU generation, consumers began purchasing PCIe 5.0 motherboards to achieve the greatest performance increase. However, as these GPUs became rarer and more expensive due to the global DRAM shortage, consumers have become reluctant to upgrade. ASUS is projected to sell about 10 million motherboards in 2026, while MSI and GIGABYTE are now projecting sales of less than 10 million units each. This represents about a 25% yearly decrease from 2025 sales. The worst position is estimated for ASRock, which is expected to see a 30% decrease according to the report.
Synology today announced the launch of the RS6426xs+, RS4826xs+, and RS3626xs. These next-generation models deliver the performance and reliability required for enterprise backup, data management, and virtualization storage at scale.
"As IT environments continue to grow more complex, organizations' needs for reliable and versatile infrastructure that can be purposed dynamically continue to grow." said Peggy Weng, Product Manager at Synology. "These systems are designed to help businesses facilitate team collaboration and multi-site synchronization, protect production environment, or deploy virtualization storage for high performance workloads."
According to Windows Central, Microsoft is working on a new feature for Windows 11 called "Low Latency Profile," as part of the Windows K2 effort. This feature aims to make app launches noticeably faster by pushing the CPU core to its maximum boost frequency in very short bursts. Reportedly, this feature boosts the CPU to its maximum frequency for 1-3 seconds, resulting in noticeably smoother app launches during testing. When launching Microsoft applications like Edge and Outlook, known as "in-box" apps, the result is about a 40% faster application launch. Other applications, such as the Start Menu and context menus across the operating system, may be up to 70% faster. Overall, the Windows 11 operating system is expected to receive a significant performance boost, though at the cost of the CPU reaching its maximum frequency.
Currently, this feature within the Windows K2 effort is automatic, with no clear indication if it can be turned on or off. Running a CPU at its maximum frequency is somewhat unusual, as the purpose of an operating system is to minimize strain on the PC, leaving headroom for heavier applications to load. However, since the boost is only applied in short bursts of up to three seconds, it is expected that the performance benefits and overall smoothness will outweigh potential issues. These issues include elevated CPU frequency during lighter tasks and general OS usage, which could result in slightly higher temperatures overall. For laptop users, this might lead to faster battery drain, but it is likely that the Windows K2 effort will account for this, with minimal impact.
ASUS, global technology leader that provides the world's most innovative and intuitive devices, today announced their ASUS ExpertBook Ultra (B9406CAA), the new flagship and pinnacle of the ExpertBook portfolio, is now available for purchase on the ASUS Store. Engineered to define the future of mobile computing in the era of AI and designed for next-generation professionals and business leaders, the ExpertBook Ultra combines refined craftsmanship, powerful AI-accelerated performance, and enterprise-grade security in an ultralight form factor.
"As the most advanced ExpertBook to date, the ExpertBook Ultra is built to empower professionals who demand elegance without compromise," says Shawn Chang, General Manager, System Business Group, ASUS North America. "The device delivers mobility, intelligence, and reliability for modern, high-performance workflows."
The recently unveiled "wiz3D" project is designed to "resurrect" stereoscopic support in older games, allowing them to run with compatible goggles and other stereo display devices. The open-source tool acts as a stereoscopic 3D wrapper, injecting hooks into gaming APIs to generate real-time stereo 3D output on modern Windows systems....
The official announcement came on Wednesday via a dedicated Nintendo Direct livestream. Star Fox (2026) will launch on June 25 on the Switch 2, marking at least the fifth time the classic title has been remade or remastered by Nintendo over the past three decades.
In a series of health-focused announcements, Google has just rebranded the Fitbit app to Google Health, imbuing it with a dedicated AI health coach as well as the ability to work with any health tracker. The tech giant has also announced the $100 screenless Fitbit Air alongside a pricier special edition version. Google Health rebrand brings universal tracker compatibility and a dedicated AI health coach Google has just rebranded its Fitbit app to Google Health, replete with a more refined layout, customizable dashboards, and the ability to sync a variety of data, including health records. What's more, the new Google […]
Crimson Desert is receiving excellent post-launch support. In the weeks after the game launched on PC and consoles, Pearl Abyss not only fixed some of the game's most glaring issues but also added new features quickly, including some highly requested by the community, such as the option for strongholds to be re-occupied by enemy factions and the ability to rematch against defeated bosses. This, according to Pearl Abyss PR Will Powers, was made possible by the developer not being stuck with a rigid roadmap, and not being ego-driven at all, open to all sorts of suggestions. "Everything, patch-wise, content-wise, has […]
A Taiwanese company has announced its new PCIe AI accelerator card that can run 700B LLMs locally at just 240W, ending the need for large GPU clusters. Taiwanese Company Unveils Its PCIe AI Accelerator That Devalues Large-Scale AI Installations By Running 700B LLMs on A Single Card Skymizer, a Taiwan-based company specializing in AI software and hardware, has announced its brand new solution, the HTX301. The HTX301 is designed for On-Prem AI, offering a PCIe Add-in-Card design and offering large-scale levels of AI performance at sub-250W TDPs. Some of the highlights of the card include: The company says that the […]
The hardest part of cybersecurity isn't the technology, it’s the people.
Every major breach you’ve read about lately usually starts the same way: one employee, one clever email, and one "Patient Zero" infection.
In 2026, hackers are using AI to make these "first clicks" nearly impossible to spot. If a single laptop gets compromised on your watch, do you have a plan to stop it from taking down
All the ways to watch Aston Villa vs Nottm Forest live streams online and from anywhere for free, in an all-English Europa League semi-final second leg.
AI investment has exploded beyond the scale of history’s biggest scientific megaprojects — and the world is only beginning to grasp what’s being built.
Canon shared a teaser on its socials of its next camera with the tagline 'One camera, many stories', plus a May 13 launch date. Here's what it could be
Amazon has a massive sale on its top-rated walking and running shoes just in time for summer, and I'm rounding up the best deals from Nike, Hoka, New Balance, and more.
The Google Fitbit Air launches on May 26, and if you want one on your wrist for launch day, then here's where you're able to preorder the lightweight wearable — and score a deal.
Utah’s new age verification law targets VPN users, but digital rights group Fight for the Future is calling the legislation technically impossible and a massive "waste of money." Here is why experts are furious.
The device comes with health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with A-fib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more.
Startup Battlefield 200 applications are open, but only for three more weeks. Apply by May 27 for your shot at VC access, global visibility, TechCrunch coverage, $100,000 equity-free, and more opportunities for major scaling impact.
If startup visibility, traction, and real deals matter, you should be on the TechCrunch Disrupt 2026 exhibit floor. Get your 6' exhibit table before your competitor does.
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.
GeIL unveils its gemstone-themed Aquarius Diamond DDR5 memory modules Ahead of their grand debut at Computex 2026, GeIL has unveiled its new Aquarius Diamond RGB-series DDR5 memory modules. These memory modules are inspired by precision-cut gemstones, pairing an aluminium heatsink with a dazzling “diamond-cut RGB light-bar”. These new RGB-illuminated DDR5 memory modules will be available […]
Google is rolling out new AI-driven bidding and budgeting features across Search, Shopping and Performance Max — aimed at helping advertisers capture more demand without increasing manual effort.
What’s happening. Google is expanding its automation stack with updates like Journey-aware Bidding, Smart Bidding Exploration and demand-led budget pacing. Together, these changes are designed to help campaigns respond more dynamically to shifting consumer behaviour.
The focus: letting AI identify and act on opportunities advertisers may not see themselves.
Why we care. These updates aim to capture more conversions without increasing manual work, using AI to find new demand and optimise spend in real time. By improving how bids respond to full-funnel signals and how budgets adapt to peak demand, campaigns can become more efficient and less reliant on constant adjustments.
Ultimately, it’s about getting more value from the same budget while staying competitive in a fast-changing search landscape.
Smarter bidding gets more context. Journey-aware Bidding (beta) allows advertisers to feed more of the customer journey into optimisation, including non-biddable conversions. This gives Google AI a fuller picture of what leads to actual sales — not just initial actions like form fills.
At the same time, Smart Bidding Exploration is expanding beyond Search. Already delivering an average 27% increase in unique converting users, it will soon roll out to Performance Max and Shopping campaigns, helping advertisers tap into less obvious, incremental queries.
Budgets that follow demand. On the budgeting side, Google is building on its campaign total budgets feature, which allows advertisers to set spend across a defined period instead of relying on daily limits.
The next step is demand-led pacing — where AI automatically adjusts spend based on real-time demand, increasing budgets on high-opportunity days and pulling back during slower periods, without exceeding overall limits.
Advertisers using total budgets have already seen a reported 66% reduction in manual budget adjustments.
Why this is a big deal. Budget management has historically been one of the most manual parts of campaign optimisation. By automating pacing, Google is reducing the need for constant monitoring while aiming to improve efficiency.
What to watch:
How much control advertisers are willing to give up for automation
Whether incremental gains from exploration translate into profitable growth
How transparent these systems remain as they scale
JavaScript SEO should be a solved problem by now. It isn’t.
Ecommerce sites keep hitting the same crawling, rendering, and indexing issues they were five years ago, now stacked on top of headless builds, AI-powered recommendations, and frameworks that can hide critical content from Google.
These top ecommerce players have figured out how to ship fast, modern JavaScript without sacrificing organic visibility. Here are five lessons worth stealing.
1. Chewy uses JavaScript for UX
Chewy is one of the largest online retailers of pet food and supplies in the U.S. They use Next.js, a React framework for building websites with built-in support for server rendering, static generation, and full-stack development features.
Let’s look at a product page like the Benebone Wishbone Chew Toy.
Navigate to View Page Source and you’ll see the product title, description, pricing, reviews, Q&A, and breadcrumb navigation all present in the initial HTML. Googlebot can access it on the first pass, without waiting for rendering.
That’s important because if a web crawler like Googlebot encounters issues rendering your page, the important content can still be parsed on the first crawl. With the rise of AI chatbots, some of which still don’t render JavaScript, this has become even more important.
Not everything needs to be in the initial HTML, though. Without client-side JavaScript, the page would feel static and clunky.
Take the “Compare Similar Items” carousel. It’s loaded client-side, primarily there for shoppers. The internal links could offer some SEO benefit, but they’re not critical for indexing this page the way the title, description, and pricing are.
Chewy gets this balance right. The content that matters most for indexing is available on initial load. Client-side JavaScript enhances the experience rather than delivering the content that needs to be indexed.
Myprotein sells supplements, nutrition products, and some fitness apparel.
Their site is built on Astro, a content-first framework using Islands Architecture to ship zero JavaScript by default while supporting components from React, Vue, or Svelte.
Myprotein’s navigation is the part worth studying. It’s an important SEO area for ecommerce sites, and they get it right.
View the source on any Myprotein page and the navigation links (categories, dropdown items, and footer links) are all in the initial HTML response. Astro makes this possible through its island architecture.
The navigation ships as an interactive island, meaning Astro will hydrate it with JavaScript as soon as the browser is ready. But JavaScript makes the flyout menus interactive. It doesn’t create them.
These links are also proper <a> elements with href attributes, which is what crawlers like Googlebot need to discover and follow links. Avoid using JavaScript click handlers to simulate navigation, such as:
<div onclick="navigate(item.slug)">Clear Protein Drinks</div>
A crawler won’t follow that. Use a standard anchor element instead:
<a href="https://us.myprotein.com/c/nutrition/protein/clear-protein-drinks/">Clear Protein Drinks</a>
Not every site gets this right. When navigation depends entirely on client-side rendering, there’s a window where it’s invisible or empty.
Googlebot processes JavaScript in a separate rendering pass that can lag behind the initial crawl, which can mean delayed discovery of internal links critical for crawl efficiency and link equity distribution.
3. Harrods embeds structured data in the HTML
Harrods is a luxury department store selling fashion, beauty, and homeware.
Their site is built on Nuxt, a Vue framework for building websites with built-in routing, server rendering, and static generation, plus an opinionated project structure.
Their structured data is delivered in the initial HTML response. View the source on any product page and you’ll find structured data inside a <script type="application/ld+json"> element. The Product schema includes the product name, images, description, brand, and an Offer with price, currency, availability, and seller.
JSON-LD is the format Google recommends for structured data, and because it’s in the HTML response, Google can parse it on the first crawl pass without needing to render the page.
On JavaScript-powered sites, structured data can easily become a client-side dependency. If a framework fetches product data in the browser and generates JSON-LD from the response, that structured data only exists after JavaScript executes. The same is true for structured data injected through Google Tag Manager.
If markup is only added after the page loads, Google has to render the page to find it. Google has noted that dynamically generated Product markup can make Shopping crawls less frequent and less reliable, which matters when prices and availability change often.
By serving that structured data in the HTML directly, Harrods avoids this risk entirely.
4. Under Armour handles faceted navigation with JavaScript
Under Armour is a global sportswear brand selling athletic apparel, footwear, and accessories. Their site is built on Next.js, the same React framework Chewy uses.
A good place to see their JavaScript SEO in action is on category pages, where filters need to feel fast and interactive for shoppers, and be crawler-friendly.
Let’s look at the men’s shoes category page. When you apply a filter, say, selecting size 10, the product grid updates instantly without a full page reload. That’s client-side JavaScript updating the grid.
But the URL updates too. After selecting the filter, the URL becomes:
A shopper can copy that URL, send it to a friend, or bookmark it, and land right back on the same filtered view.
Notice what the URL isn’t:
Not a hash fragment (#size=10), which doesn’t get sent to the server and is ignored by Google.
Not a mess of bracketed query strings (?filters[0][size]=10).
Not a dynamic route artifact like /shoes/[category]/ leaking into the live URL.
It’s a clean, readable query string with named parameters.
Under Armour is using the Next.js router to update the URL as filters change. Under the hood, it wraps the browser’s History API and uses the pushState() method to update the address bar without a reload.
When someone visits that same URL directly, the page loads with the filter already applied.
5. Manors Golf loads third-party scripts
Manors Golf sells golf apparel. Their site runs on Hydrogen, Shopify’s React-based framework for headless storefronts.
Hydrogen defers its own application scripts automatically since they load as ES modules. However, third-party scripts are the developer’s responsibility. On an ecommerce site, that can be a long list: reviews, chat, personalization, pixels, recommendations, payment scripts.
That matters for SEO in two ways. Render-blocking scripts hurt Core Web Vitals, most directly Largest Contentful Paint (LCP). They also give Googlebot more work to render the page, so it may get processed less reliably.
An external script (<script src="...">) without async or defer blocks HTML parsing. Async fetches in the background and runs when ready. Defer waits until parsing finishes.
Manors loads external scripts from 12 third-party domains, including Klaviyo, TikTok, Microsoft Clarity, and Gorgias.
A look at the Elements panel shows them all loading with async:
By loading third-party scripts with async, Manors keeps them from blocking the initial render. That protects LCP and reduces the work Google’s Web Rendering Service (WRS) has to do.
The balance between interactivity and crawlability
The issue isn’t that you’re using JavaScript. It’s what you’re using it for.
Googlebot can process JavaScript, but it’s slower and less reliable than reading HTML. The more your core content, structure, and navigation depend on JavaScript, the more room there is for things to go wrong.
The sites in this article all use JavaScript to enhance the experience rather than deliver it. Do that, and you won’t have to choose between a good user experience and good SEO.
Finally, after almost a decade, I've replaced my battered Astro A50 headset. The Arctis Nova Pro Omni ticks every single box for multiplatform gamers, in an option far more affordable than its Elite cousin.
The Razer Huntsman V3 Pro is a highly decorated keyboard with vast customization options, sublime responsiveness for gaming and a little bit of productivity, and a design that's built to withstand wear and tear. If you desire its exceptional qualities without paying full price, it's now on sale for a 32% discount for a limited time.
Surface fans across multiple Reddit communities say the brand has lost its identity, pointing to rising prices, a lack of innovation, and a stripped‑down lineup.
As organizations adopt AI, many discover that their infrastructure struggles to keep up. Running AI in the cloud is an option, but the cloud can introduce privacy concerns and unpredictable costs. Upgrading on-prem infrastructure is another option, but supporting large GPU-accelerator platforms can require expensive redesigns in data center power and cooling. Our new AMD Instinct MI350 PCIe cards give your enterprise a third option: Leadership AI performance designed to fit the data center infrastructure you already own.
Performance That Drops into Your Existing Racks
Designed to help you prepare for the agentic AI era, AMD Instinct MI350P PCIe cards are dual-slot drop-in cards for standard air-cooled servers. They are built to deploy inference on premises within your current data center's power, cooling and rack infrastructure. AMD Instinct GPUs in cost-effective PCIe cards round out the AMD AI compute portfolio, providing a range of options for your enterprise as it navigates its unique AI adoption curve.
LIAN LI Industrial Co., Ltd., a leading manufacturer of chassis and PC accessories, announces the DK-07 WOOD, a premium motorized standing desk that seamlessly integrates a high-performance PC chassis into a refined workspace design. Built on the DK-07 platform, it supports both single- and dual-E-ATX system configurations and incorporates practical features for everyday productivity. The desk combines modular motherboard trays, extensive cooling support, integrated cable management, and a wireless charging pad into a single platform that brings together gaming, content creation, and professional workflows.
The DK-07 WOOD distinguishes itself with real wood tabletop in a dark walnut finish that adds warmth and a natural texture. A large tempered glass panel reveals the hardware beneath while maintaining a clean and elegant workspace surface. To improve accessibility, the desk features a sliding front panel that allows users to easily lift the tempered glass top when accessing internal components. Together with discreet storage drawers and a refined exterior finish, the DK-07 WOOD blends premium furniture aesthetics with enthusiast-grade PC integration.
ARCTIC expands its powerful P12 Pro series with the LN models. The new P12 Pro LN fans offer an adjusted speed range of 450-2000 rpm for quiet operation and high airflow. The P12 Pro LN fans are available in three different versions. The speed range allows flexible adaptation to different requirements, including whisper-quiet operation; at a PWM value below 5%, 0 dB mode is automatically activated.
The new P12 Pro LN fans also feature a functional, redesigned frame design. Reduced manufacturing tolerances increase static pressure and efficiency - ideal for applications with high air resistance, such as radiators, mesh, or fan grills.
Google first announced Project Mariner back in December 2024. An extension for an experimental build of Chrome, Mariner could execute multi-step commands to browse websites, use Google search, retrieve specified information, go shopping, and more. Google positioned the agent as assisting with tasks that are usually tedious for humans.
During an investor call following the release of AMD's first-quarter 2026 earnings, CEO Lisa Su confirmed that the Epyc Venice processors remain on schedule for launch later this year. The server CPUs will mark the debut of the Zen 6 architecture and AMD's first move to TSMC's 2nm process technology.
SpaceXAI, the combined company formed after SpaceX absorbed xAI earlier this year, announced that Anthropic will use compute capacity from Colossus 1, the Memphis data center Musk has repeatedly described as one of the world's largest AI supercomputers. The site offers more than 300 megawatts of new capacity and over...
In terms of scope, Resident Evil Requiem is not much different from its predecessors, but it seems like CAPCOM had to rein in the game's ambition at some point during development. Besides scrapping a Chapter 2, the development team seems to have done away with plenty of other features and mechanics, including investigation mechanics and systems that suggest there would be more interplay between the Grace and Leon segments. As reported by Dusk Golem on X, dataminers recently took a good look at the game's files and have made some very interesting discoveries. Among the scrapped features discovered are: While […]
AMD has announced its brand new Instinct MI350P PCIe GPU accelerator, which is the first PCIe design in years and is aimed at AI workloads. The Instinct MI350P PCIe GPU Takes The MI350X Chips, Cuts It Into Half For 128 CUs, 144 GB HBM3E & 600W Power With the Instinct MI350P PCIe GPU, AMD gives enterprise users an option to expand their AI computing capabilities without having to invest in expensive infrastructure. The PCIe design of the MI350P makes it an easy-to-use and drop-in solution that brings lots of performance in a standard dual-slot and server-focused design. Designed to help […]
Apple might adopt a clever strategy to paper over the fact that selling the base MacBook Neo at $599 is increasingly becoming uneconomical, forcing a switch to higher-tier storage options where an elevated cost pass-through is much more feasible. Apple might cushion the blow from an effective $100 price increase for the MacBook Neo by introducing new color options As most of our readers would know by now, the MacBook Neo is powered by the binned A18 Pro chips, where one GPU core is disabled. Even so, Apple has been shocked by the oncoming demand for its new budget MacBook, […]
Back in March 2026, Square Enix and Google revealed a new partnership to bring a Gemini AI-powered NPC to Dragon Quest X called Chatty Slimey. The NPC companion was described as a "conversational AI" companion who can aid the player with questions they have in the game, but as reported by Japanese outlet Toyo Keizai (spotted and translated by Automaton), Dragon Quest series creator Yuji Hori hopes that the AI NPC can be more that just a tool for players to utilize. Hori reportedly holds this hope not just for the upcoming Chatty Slimey companion, but for all future AI-powered […]
Today, Ukrainian developer Frogwares has revealed the new release window for The Sinking City 2. The game is now targeting a Summer 2026 debut on PC, PlayStation 5, and Xbox Series S and X. The studio also shared a new gameplay trailer and talked about the sequel's direction. Whereas the previous installment was an adventure game focused on investigation with horror undertones, The Sinking City 2 is a full-fledged survival horror experience. Game Director Alexander Gresko describes investigation as now being "a beneficial layer" rather than the core loop, with combat, survival, and exploration taking priority. The main character navigates the ruins […]
The combined sales of the four biggest motherboard manufacturers are expected to fall by at least 28% in 2026, with the entire industry selling 11.7 million less units due to increasing PC component costs.
Palo Alto Networks has disclosed that threat actors may have attempted to unsuccessfully exploit a recently disclosed critical security flaw as early as April 9, 2026.
The vulnerability in question is CVE-2026-0300 (CVSS score: 9.3/8.7), a buffer overflow vulnerability in the User-ID Authentication Portal service of Palo Alto Networks PAN-OS software that could allow an unauthenticated attacker
RGG Studio's Stranger Than Heaven is set within the same universe as Yakuza, but sets itself apart from the series and other action RPGs in more ways than one.
The Google Fitbit Air has finally been revealed, and the renewed focus on invisible 'set and forget' fitness tracking makes me think Google is onto a winner here.
The Legally Blonde prequel series we never asked for is happening as Prime Video drops first Elle trailer — and there's already a glaring continuity error.
Two days left to save up to $410 on your pass, and get a second one at 50% off to TechCrunch Disrupt 2026. Offer ends May 8, 11:59 p.m. PT. Register now.
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with AI designed websites. They identified seven common mistakes vibe coders made with their websites that should be avoided. Positive And Negatives The podcast started out by acknowledging that being able to vibe code a website is a positive thing that doesn’t have to turn out poorly just because they’re not a designer. Then they started visiting vibe coded websites and encountering multiple issues that fit into the following seven categories. 1. Generic Design Trends The […]
Search visibility no longer starts and ends with rankings. AI-driven search has changed where discovery happens — across Google, ChatGPT, Perplexity, and beyond.
Generative engine optimization (GEO) is how brands adapt, shaping how they’re retrieved and represented inside those systems.
Traditional SEO metrics miss a growing share of that visibility. Pages are now summarized, excerpted, and cited in environments where clicks are optional, and attribution is fragmented. When an AI-generated summary appears, users click traditional search results far less often — in one analysis, just 8% of the time.
That creates a measurement gap. Assessing this gap is where GEO metrics come in.
What visibility means in generative search
GEO focuses on whether AI systems can find, understand, and select your content when generating answers. In generative search, visibility is more than about being indexed or ranked. Your content must be used — cited, summarized, or incorporated — into AI responses.
GEO builds on SEO and AEO, shifting the focus from where content ranks to how clearly it can be interpreted and trusted in context.
In practice, that means optimizing for:
Extractability: Can this be easily summarized?
Credibility: Is this a trustworthy source to cite?
GEO performance shows up across a distinct set of signals that reflect presence, usage, and downstream impact.
1. AI citation frequency
AI citation frequency measures how often your brand, website, content, or experts are cited in AI-generated answers.
This is one of the clearest GEO metrics because it shows whether generative systems consider your content useful enough to reference.
Track citation frequency across:
Google AI Overviews.
Google AI Mode.
Perplexity.
ChatGPT search.
Gemini.
Copilot.
Claude, where source visibility is available.
Industry-specific AI tools and assistants.
Citation frequency should be tracked at the topic level, not only the domain level. A SaaS company, for example, may want to know whether it’s cited for “customer onboarding software,” “product adoption metrics,” and “best tools for reducing churn” separately.
The goal is repeatable citation across high-value topics.
2. Share of Model Voice (SOMV)
Share of Model Voice measures how often your brand appears in AI-generated answers compared with competitors.
Traditional share of voice tells you how visible a brand is across search, media, or advertising. Share of Model Voice applies that idea to AI responses.
A simple way to calculate it:
SOMV = Brand appearances across a prompt set ÷ Total answers generated for that prompt set
For example:
You analyze 100 relevant prompts.
Your brand appears in 28 of the resulting AI-generated answers.
Your Share of Model Voice is 28%.
This metric is especially useful for competitive categories because AI answers often compress the consideration set. A user doesn’t see 10 blue links. They may see three recommended vendors, two cited articles, or one synthesized answer.
That’s why relative presence matters more than absolute visibility.
3. Answer inclusion rate
Answer inclusion rate measures how often your owned content is used to generate an AI answer, regardless of whether the user clicks.
This differs from citation frequency. A brand may be mentioned without its content being cited. And a page may be used as supporting material even when the brand is not the central recommendation.
Track inclusion across informational, comparison, and decision-stage prompts.
For example, a B2B SaaS company in the SEO or analytics space might track prompts like:
Informational: “What is generative engine optimization?”
Exploratory: “How should brands measure AI search visibility?”
Comparison: “SEO vs GEO vs AEO”
Category-level: “Best GEO tools for B2B SaaS”
Decision-stage: “How do I evaluate GEO platforms?”
This metric helps identify which content formats are easiest for AI systems to retrieve and summarize.
In many cases, clear definitions, comparison tables, statistics pages, glossaries, and answer-first explainers perform better than broad thought leadership pages because they’re easier to extract and reuse.
4. Entity recognition and authority
Entity recognition measures how well AI systems understand who your brand is, what it does, and what topics it should be associated with.
This matters because generative systems don’t only match keywords. They interpret entities, relationships, topical authority, and corroborating signals.
Strong entity recognition means AI systems can accurately connect your brand to:
Your company name.
Products and services.
Founders or executives.
Authors and subject-matter experts.
Industry categories.
Locations.
Use cases.
Awards, partnerships, and third-party mentions.
Knowledge graph data.
Structured data.
Google’s guidance for AI features emphasizes that the same fundamentals still apply: make content accessible, maintain a strong page experience, and use structured data to help systems interpret what’s on the page.
In practice, inconsistencies across these signals make it harder for AI systems to reliably connect your brand to the right topics.
5. Sentiment in AI responses
Sentiment measures how AI systems describe your brand.
Tracking mentions isn’t enough. Brands also need to know whether AI-generated responses frame them as credible, outdated, expensive, risky, innovative, niche, enterprise-grade, beginner-friendly, or anything else.
You can monitor:
Positive, neutral, and negative descriptions.
Recurring adjectives or claims.
Incorrect comparisons.
Outdated product details.
Missing differentiators.
Reputation issues.
Hallucinated features or limitations.
This is where GEO overlaps with PR and brand management. AI-generated answers can shape perception before the user ever reaches your site.
6. Prompt coverage
Prompt coverage measures how many relevant prompts surface your brand. This is the GEO version of keyword coverage, but prompts are more conversational, specific, and intent-rich.
A strong prompt set should include:
Informational prompts.
Comparison prompts.
“Best” and “top” prompts.
Problem-aware prompts.
Solution-aware prompts.
Buyer-stage prompts.
Role-specific prompts.
Use-case prompts.
Local or industry-specific prompts.
Follow-up prompts.
For a cybersecurity company, “best cybersecurity platforms” is only part of the picture. Relevant prompts also look like:
“How do mid-market companies reduce phishing risk?”
“What tools help security teams manage vendor risk?”
“Compare managed detection and response providers.”
“What should a CISO look for in an incident response partner?”
Prompt coverage shows whether your brand is visible across the way people actually ask AI systems for help.
7. Content retrieval success rate
Content retrieval success rate measures how often AI systems pull from your owned content when answering relevant prompts. This is where it gets technical.
If your content isn’t crawlable, structured, fresh, or easy to parse, it may struggle to appear in generative outputs, regardless of subject-matter strength.
Conversion influence measures how visibility in AI-generated outputs contributes to downstream business outcomes. That connection isn’t always direct — and it’s rarely cleanly attributed.
A user may see your brand in an AI answer, search your name later, visit directly, ask a colleague, or convert through a paid retargeting path.
Still, brands should track directional signals:
AI referral traffic.
Assisted conversions.
Branded search lift.
Direct traffic changes.
Demo or lead quality from AI-referred sessions.
Returning visitors after AI visibility spikes.
Sales conversations mentioning ChatGPT, Perplexity, Gemini, or AI Overviews.
Pipeline influenced by AI-discovery queries.
AI search visitors convert at a 23x higher rate than traditional organic search visitors, even though AI traffic volume was much smaller, according to Ahrefs.
That’s the measurement nuance: AI search may drive fewer sessions, but the sessions that do occur can be higher-intent.
GEO measurement is still in its early stages, and no single platform captures the full picture. Most brands will need a mix of automated tools, manual audits, analytics configuration, and competitive testing.
Emerging GEO analytics platforms
A growing set of tools — from established SEO platforms to GEO-native products — now track how brands appear across AI-driven search experiences.
For example:
Semrush AI Toolkit surfaces visibility trends tied to AI-driven search.
SE Ranking AI Visibility Tracker monitors brand presence across AI-generated outputs.
Profound focuses on AI citation frequency, sentiment, and competitive visibility.
Peec AI tracks brand presence and representation across AI systems.
The category is still evolving, but early tools give brands a way to move from assumptions to actual visibility data.
Prompt testing frameworks
Manual prompt testing is still useful, especially when building a baseline. Create a controlled prompt set by topic, funnel stage, persona, and geography.
Run those prompts consistently across the same AI platforms. Capture:
Whether your brand appears.
Which competitors appear.
Which sources are cited.
How your brand is described.
Whether the answer is accurate.
Whether your owned content is cited.
Whether the answer changes across repeated tests.
Because AI answers can vary, single-prompt testing isn’t enough. Track patterns over time.
Analytics and logs
Use GA4, server logs, CRM fields, and referral data to identify traffic and conversions from AI platforms — particularly shifts in direct, branded, and assisted conversions.
Track known AI referrers, including ChatGPT, Perplexity, Gemini, Copilot, Claude, and other AI tools, where possible. Treat this as directional rather than complete, because many AI-influenced journeys show up as direct, branded search, or otherwise unattributed traffic.
Search Console and traditional SEO tools
Search Console still matters, even as clicks decline.
Impressions show whether content is being surfaced, while query data highlights where AI Overviews are absorbing demand, where branded search is increasing, and where content may need restructuring for answer inclusion.
Traditional SEO tools remain useful for technical health, content gaps, backlinks, keyword demand, and competitive research. GEO measurement builds on that foundation, tracking how content is surfaced in AI search.
How to build a GEO measurement framework
Start with a baseline. Choose 5-10 core topics you want AI systems to associate with your brand. For each, map prompts across the user journey. Then build a dashboard across four categories — and assign each to a clear action:
Visibility: Where do we show up?
AI citation frequency.
Share of Model Voice.
Prompt coverage.
Answer inclusion rate.
Accuracy and reputation: How are we represented?
Sentiment in AI responses.
Message consistency.
Misinformation or hallucination rate.
Competitive framing.
Technical and content: Can our content be used?
Content retrieval success rate.
Schema coverage.
Crawlability.
Freshness.
Entity consistency.
Business impact: Does it drive outcomes?
AI referral traffic.
Assisted conversions.
Branded search lift.
Direct traffic movement.
Lead quality.
Pipeline influenced by AI discovery.
Review these metrics together, not in isolation. Use them to decide what to update, expand, or deprioritize. Finally, connect the framework to business goals.
A publisher may prioritize citations and source inclusion. A B2B SaaS company may focus on category prompts and comparison visibility. An ecommerce brand may look at product recommendations, review sentiment, and visibility across discovery surfaces.
There’s no universal GEO dashboard — only the one that helps your team decide what to do next.
GEO metrics are only useful if they change what teams do next. Define the topics you want to be known for, track how those topics show up across AI systems, and use that data to decide what to update, expand, or deprioritize.
Treat visibility as a feedback loop. If your brand isn’t appearing, refine the content. If it’s appearing inconsistently, strengthen the signals around it. If it’s showing up but misrepresented, correct the source.
Over time, the advantage goes to teams that act on these signals consistently — not just the ones that track them.
Ultra-fast and ultra-portable – Satechi launches its 80 Gbps DotDisk NVMe SSD enclosure Need ultra-fast SSD storage in a portable form factor? Satechi has just released its new 80 Gbps DotDisk NVMe SSD enclosure, delivering next-generation external SSD connectivity. This SSD enclosure is designed for 80 Gbps USB4 V2 and Thunderbolt 5 systems but is […]
Palit confirms next-generation GPU plans for Galax, KFA2, and HOF It’s been a confusing week or so for Palit, Galax, KFA2 and HOF. No, Galax isn’t leaving the GPU market, and neither is KFA2 or HOF. In fact, Palit has just issued a statement confirming that all of these brands are working on “the next […]
Windows 11 is set to gain a new feature that will boost CPU frequency in bursts when initiating high-priority tasks to speed up app launches and system responsiveness.
After the unification of Palit's sub-companies, GALAX and KFA2, under one roof, Palit has confirmed that the company is already developing next-generation GALAX Hall-of-Fame (HOF) graphics cards, as well as regular GALAX and KFA2-branded GPU models. The company claims that the current generation of GPUs is here to stay, but what's especially interesting is the note about next-generation GPUs being in development. This means that the upcoming NVIDIA GeForce RTX 60-Series "Rubin" gaming GPUs will also be available in GALAX HOF and KFA2 variants, allowing extreme overclockers to access more HOF generations in the future. As Palit is one of NVIDIA's biggest add-in card partners, we expect that future product launches will remain NVIDIA-exclusive.
Additionally, Palit has emphasized that the leader of Galax Brazil, Ronaldo from TecLab, will continue with GALAX to work on the GPUs and enhance GALAX branding and market presence in every possible way.
Satechi has launched the DotDisk, a compact M.2 NVMe enclosure with a USB4 V2 interface running at up to 80 Gbps. Satechi isn't new to the SSD enclosure space, having previously launched products like the compact Mini NVMe SSD in 2024, the USB4 Slim NVMe SSD enclosure last year, and the versatile Thunderbolt 5 CubeDock docking station shown at CES in January. This new addition can accommodate a single M.2 2280 PCIe 4.0 drive and supports capacities up to 8 TB, with the slot being user-accessible for later upgrades. The enclosure is made from milled aluminium with an integrated cooling fan. Active cooling in something this small is worth noting, as most compact enclosures rely on passive heat dissipation and can throttle under sustained load. A thermal pad is included to help seat the drive properly against the heatsink.
The USB-C port covers Thunderbolt 5, Thunderbolt 4, USB4 V2, and USB4, so it'll work with most modern Macs and PCs without adapter hassle. A Thunderbolt 5 cable ships in the box alongside a magnetic screwdriver for installation. OS compatibility covers macOS Sonoma 14.6 and later, Windows 11, and Linux. Worth mentioning that the enclosure is not compatible with SSDs equipped with heatsinks, double-sided and 2230/2242/2260 sizes. The Satechi DotDisk comes in silver and Space Black and is available now at satechi.com for $199.99. No SSD is included.
One of the clearest signals in the data is how Gen Z approaches streaming. The report finds that 59% of users in that group subscribe to and unsubscribe from platforms specifically to watch a single show or film. In effect, streaming subscriptions have become temporary access points rather than ongoing...
Manufacturers can now review the 0.5 draft specification for PCIe 8.0. The spec aims to increase bandwidth significantly while reducing power consumption.
Bloomberg notes that apart from a brief uplift in March when Pokémon Pokopia launched, Nintendo's stock price has been on a downward trajectory this year. It started 2026 at $68.15 but is currently at $47.38, a fall of more than 30%.
AMD's Instinct MI430X GPU will be the fastest FP64 chip, delivering up to 6x the performance of Rubin in classic HPC workloads. AMD Delivers The Biggest Leap In FP64 Compute With MI430X, 6x Rubin Performance & Deployment In The Discovery System at ORNL By 2028 The AI segment continues to push up compute FLOPS in the exascale range through low-precision formats such as FP4, FP6, and FP8. These formats lead the AI spectrum, and while they are important for neural networks, higher-precision formats such as FP64 still hold a lot of value in High-Performance Computing workloads. AMD has always been […]
The Gothic series may not be the most popular role-playing game series, but its impact on more successful games is undeniable. Without the rough edges and janky gameplay of the franchise developed by Piranha Bytes, some all-time classics like The Witcher 3: Wild Hunt would never have existed. With its undeniable cult classic status, it wasn't surprising to see many excited about experiencing the game that started it all with modern visuals and updated gameplay. However, the development of the Gothic 1 Remake was far from being smooth, with multiple delays and changes based on player feedback. Having experienced a […]
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