Omnara is a mobile and web-based command center for AI coding agents like Claude Code. It decouples the agent from the local terminal, allowing developers to monitor progress, review changes, approve steps, and intervene in live coding sessions running on their local machine or started directly in the cloud, from anywhere.
With seamless session handoff across local and cloud environments and optional voice input, Omnara enables asynchronous workflows for long-running agent tasks, so ideas, fixes, and architectural decisions don’t have to wait until you’re back at your desk.
BIOS is an AI Scientist that ranked #1 on BixBench for biological data analysis. It offers human-in-the-loop checkpoints to steer investigations mid-flight or fully autonomous mode for uninterrupted deep research—you choose how much control to keep. Four specialized agents handle orchestration, literature review, data analysis, and novelty detection. A free tier is available, and academic users with .edu emails get full access free.
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free.
The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.
Riot has announced that the 2XKO team, which just celebrated launching the new League of Legends-based 2v2 tag fighter out of early access less than a month ago on January 20, will lose 80 members of its development team in a round of layoffs. The news was confirmed in a blog post from the game's executive producer, Tom Cannon, who cited that despite the game doing well with its "core audience," the "overall momentum hasn’t reached the level needed to support a team of this size long term." While the statement itself doesn't cite the exact number of developers who […]
Read full article at https://wccftech.com/riot-games-lays-off-close-to-half-2xko-team/
In just a couple of months, consumers who were hunting for a boatload of deals quickly began ‘panic buying’ because the DRAM crisis has forced manufacturers to introduce price hikes that have never been seen before. Even Lenovo, which is the largest notebook maker in the world, has urged customers to head out and make hardware upgrades as quickly as possible. However, what about those seeking an M5 MacBook Pro? Well, you can rest easy because these machines are going in the completely opposite direction, with two configurations sporting up to 24GB of unified RAM and a 1TB SSD going for […]
Read full article at https://wccftech.com/some-m5-macbook-pro-configurations-are-up-to-200-off-on-amazon/
MindsEye, from UK developer Build a Rocket Boy (BaRB), was arguably the worst game to come out in 2025. It was the worst game of last year by Metacritic's standards, reaching only a 37, and was called out ruthlessly for the broken state it arrived in on launch. While the studio has made several strides to update and fix the game and save the studio, a new report from GamesIndustry.Biz digs into whether that's even possible. According to some former members of BaRB staff, the answer is a resounding no. To say MindsEye and Build a Rocket Boy have had […]
Read full article at https://wccftech.com/mindseye-build-a-rocket-boy-leslie-benzies-mark-gerhard-dont-know-how-to-run-a-game-studio/
To mark Safer Internet Day in the UK, we’re highlighting the ways students, parents and educators can work together to ensure safe, effective learning.From setting scree…Around the world, people of all ages — including young people — are using AI to learn. A few easy steps can help you do so more safely.PlayStation 6 leak suggests HUGE memory capacity upgrade, but not much more bandwidth Thanks to KeplerL2, new PlayStation 6 specifications have leaked online, revealing the memory capacities of the system’s handheld and home console versions. The PS6 handheld will reportedly feature 24GB of LPDDR5X memory, while the PS6 console will feature 30GB of GDDR7 memory. […]
The post Is this next-gen? Sony PlayStation 6 handheld and console specifications leak appeared first on OC3D.
A couple of months ago, independent developer Chaos Manufacturing unveiled its debut game, a sci-fi action roleplaying game titled SOL Shogunate. The game is quite different from your average science fiction setting: the developers describe it as a "samurai space opera". Essentially, the developers have imagined an alternate future in which humanity has colonized the Solar System, but society has somehow retained feudal Japanese culture. The game takes place primarily on the Moon, where the way of the sword is law under the rule of a powerful Shogunate. The Moon features artificial gravity-creating cities, each designed as an homage to […]
Read full article at https://wccftech.com/soul-shogunate-ex-cdpr-guerrilla-devs-samurai-space-opera-action-rpg/
YouTube's making a bigger push in CTV subscriptions.
Expanded considerations for Snap's AR Lens promotions.
Meta could be facing more costly penalties in Europe.
Helpmaton provides simple workspaces to create, run, and govern AI agents across your team. Agents remember conversations, schedule tasks, and connect to Gmail, Google Calendar, Drive, Notion, Slack, and Discord. It includes features such as document search, memory, web search, webhooks, per-agent budgets, and built-in analytics to track usage. You can quickly launch on the hosted service or self-host the source-available code when necessary.
Last week, Embark Studios announced a few changes coming to Expeditions in ARC Raiders to help players be better prepared to send off their Raiders into the unknown. Now, as we near the end of the first Expedition, the team has confirmed the next event that'll start tomorrow and bring players to the end of the month. Firstly, Embark is bringing back the Cold Snap map condition as part of the regular rotation of map conditions players can experience starting tomorrow, February 10, 2026. It was a fun map condition for the winter season, and added an interesting layer of […]
Read full article at https://wccftech.com/arc-raiders-cold-snap-shared-watch-pve-event-embark-studios/
As per Colorful, the new X3D AI Turbo feature can deliver a noticeable boost in gaming performance when users use Ryzen X3D chips. Colorful Announces X3D AI Turbo Mode, Delivering Nearly 8% Higher Average and 16% Higher 1% Low FPS on CVN 800-Series ARK Motherboards With the launch of Ryzen 7 9850X3D, a new gaming benchmark has been set, and motherboard makers are now designing special features to squeeze more performance out of the chip. AMD Ryzen 7 9800X3D remains a competitive CPU that delivers nearly identical gaming performance to the 9850X3D, and considering millions of users already have 9800X3D […]
Read full article at https://wccftech.com/colorful-claims-its-x3d-ai-turbo-can-boost-ryzen-x3d-gaming-performance-by-8/
Now that we're roughly one year away from the planned launch of EXODUS, the Mass Effect-inspired sci-fi action RPG in development at Archetype Entertainment, the developers are starting to share more about the game. Speaking with Gamesradar, Narrative Director Drew Karpyshyn (who wrote the first three Mass Effect games while at BioWare) stressed that side content in EXODUS will always feel tied to the companions and the game's overarching themes, rather than being tacked on as in some roleplaying games. We don't want things to feel tacked-on. We definitely don't want you to feel like you're doing it because you're […]
Read full article at https://wccftech.com/exodus-side-content-tied-to-companions-and-game/
Last month, Blizzard Entertainment announced that it would host four showcase events for its biggest ongoing franchises, to update players on what's next for each series. We've already seen the showcases for World of Warcraft and Overwatch, with today's Hearthstone presentation coming next, followed by a Diablo showcase later this week. But you might have noticed that one major franchise is missing from that list: StarCraft. In fairness, it's not surprising that StarCraft was left out of getting a showcase to start the year, only because it's been years since we've seen a new entry in the StarCraft series. When […]
Read full article at https://wccftech.com/nexon-starcraft-shooter-blizzard-entertainment/
The HBM markets are now seeing a shift in momentum following the validation and production stages of HBM4, and it appears Korean memory giants will be in the spotlight this time. Micron Faces Validation Challenges With HBM4, Giving Ample Room For Samsung to Snatch Market Share With Vera Rubin and the Instinct MI400 series, major chip manufacturers have shifted their focus to integrating HBM4. This technological leap combines logic and memory into a single package, delivering higher performance benefits. We won't go into much depth. However, from an industry POV, the HBM market share, primarily distributed between SK hynix, Micron, […]
Read full article at https://wccftech.com/the-memory-industry-is-at-a-turning-point-with-hbm4/
Now, you can set an automated message to be sent when you arrive at a chosen location.
X ranked responses to Super Bowl ads in real time using AI analysis.
Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit Answers and began positioning the platform as a place where users can start — and finish — their searches.
Why we care. Reddit is becoming a place where people start — and complete — their searches without ever touching Google. For brands, that means visibility on Reddit now matters as much as ranking in traditional and AI search for many buying decisions.
Reddit’s search ambitions. CEO Steve Huffman said Reddit made “significant progress” in Q4 by unifying keyword search with Reddit Answers, its AI-driven Q&A experience. Users can now move between standard search results and AI answers in a single interface, with Answers also appearing directly inside search results.
Reddit Answers is growing. Reddit Answers is driving much of that growth. Huffman said Answers queries jumped from about 1 million a year ago to 15 million in Q4, while overall search usage rose sharply in parallel.
Search is a ‘big one’ for Reddit. Huffman said the company is testing new app layouts that give search prominent placement, including versions with a large, always-visible search bar at the top of the home screen.
AI answers make Reddit more important. Huffman also linked Reddit’s search push to its partnerships with Google and OpenAI. He said Reddit content is now the most-cited source in AI-generated answers, highlighting the platform’s growing influence on how people find information.
Reddit earnings. Reddit Reports Fourth Quarter and Full Year 2025 Results; Announces $1 Billion Share Repurchase Program
OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users.
The details. The ads will appear in a clearly labeled section beneath the chat interface, not inside responses, keeping them visually separate from ChatGPT’s answers.
How ads are selected. During the test, OpenAI matches ads to conversation topics, past chats, and prior ad interactions.
User controls. Users get granular controls over the experience. They can dismiss ads, view and delete separate ad history and interest data, and toggle personalization on or off.
Why we care. ChatGPT is one of the world’s largest consumer AI platforms. Even a limited ad rollout could mark a major shift in how conversational AI gets monetized — and how brands reach users.
Bottom line. OpenAI is officially moving into ads inside ChatGPT, testing how sponsored content can coexist with conversational AI at massive scale.
OpenAI’s announcement.Testing ads in ChatGPT (OpenAI)
Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency, a technical SEO and content agency.
Pixel depth doesn’t matter. AI Mode cited text from across entire pages, including content buried thousands of pixels down.
Page layout affects depth, not visibility. Templates and design choices influenced how far down the cited text appeared, but not whether it was cited.
Descriptive subheadings matter. One consistent pattern emerged: AI Mode frequently highlighted a subheading and the sentence that followed it.
What Google is likely doing. SALT believes AI Mode relies on the same fragment indexing technology Google has used for years. Pages are broken into sections, and the most relevant fragment is retrieved regardless of where it appears on the page.
What they’re saying. While the study examined only one structural factor and one AI model, the takeaway is clear: there’s no magic formula for AI Mode visibility. Dan Taylor, partner and head of innovation (organic and AI) at SALT.agency, said:
Why we care. The findings challenge the idea that AI-specific templates or rigid page structures drive better AI Mode visibility. Chasing “AI-optimized” layouts may distract from work that actually matters.
About the research. SALT analyzed 2,318 unique URLs cited in AI Mode responses for high-value queries across travel, ecommerce, and SaaS. Using a Chrome bookmarklet and a 1920×1080 viewport, researchers recorded the vertical pixel position of the first highlighted character in each AI-cited fragment. They also cataloged layouts and elements, such as hero sections, FAQs, accordions, and tables of contents.
The study. Research: Does Structuring Your Content Improve the Chances of AI Mode Surfacing?
A newly discovered settings panel offers a first detailed look at how ads could work inside ChatGPT, including how personalization and privacy controls are designed.
Driving the news. Entrepreneur Juozas Kaziukėnas found a way to trigger ChatGPT’s upcoming ad settings interface. The panel repeatedly stresses that advertisers won’t see user chats, history, memories, personal details, or IP addresses.
What the settings reveal. The interface lays out a structured ad system with dedicated controls:
Personalization options. Users can turn ad personalization on or off. When it’s on, ChatGPT uses saved ad history and interest signals to tailor ads. When it’s off, ads still appear but rely only on the current conversation for context.
Why we care. This settings panel offers the clearest view yet of how ad personalization and privacy controls could work with ChatGPT ads. It points to a system built on strict privacy boundaries. The controls suggest ads will rely on contextual signals and opt-in personalization, not deep user tracking. That shift makes creative relevance and in-conversation intent more important than traditional audience profiling for brands preparing for conversational ad environments.
The bigger picture. The discovery suggests OpenAI is building an ad system that mirrors familiar controls from major ad platforms while prioritizing clear privacy boundaries and user choice.
Bottom line. ChatGPT ads aren’t live yet, but the framework is coming into focus — pointing to a future where conversational ads come with granular privacy and personalization controls.
First seen. Kaziukėnas shared the preview of the platform on LinkedIn.
Did you know, Google co-founder Larry Page attempted to sell the search engine for $1.6 million?
Discord is rolling out age verification worldwide, requiring a face scan or ID for full access starting next month. New and unverified accounts will move to a "teen" setting by default. That means tighter content filters, and safer DM handling with warnings and separate inboxes for messages from unfamiliar users.
LLM API unifies access to over 100 language models with an OpenAI-compatible endpoint, allowing for a single integration that lets you switch providers without code changes. It manages API keys, routes requests to cost-effective models that meet quality targets, and offers semantic caching to reduce costs.
The dashboard lets you track tokens, costs, errors, and reliability by model and provider. You can invite your team, issue per-user keys, and monitor performance and usage across projects while keeping keys secure.
Callum Vinson, who you might recognize from the Chucky TV series or the recent mini series, Long Bright River, has been tapped to play Atreus in Amazon's God of War TV series, a new report from Variety has confirmed. It's the latest major casting announcement for the show, with Vinson joining the likes of Mandy Patinkin, Teresa Palmer, Max Parker, Danny Woodburn, and Ólafur Darri Ólafsson, to name a few. That said, we'll mostly see Vinson alongside Ryan Hurst, who is set to lead the show as Kratos. The official character description and logline for the show, included in Variety's […]
Read full article at https://wccftech.com/callum-vinson-will-play-atreus-in-amazons-god-of-war-tv-show/
Krafton, the Korean publisher mostly known for being the shepherd of PUBG, who also gained a fair bit of notoriety last year for its ongoing legal battle with the founders of Subnautica developer Unknown Worlds, has reached an "all-time high" in revenue, according to its latest financial results. With growth driven by PUBG for a fifth consecutive year, Krafton surpassed ₩3 trillion ($2.05 billion) in revenue. Most of that revenue growth came from its mobile sector, which brought in ₩1.7 trillion ($1.1 billion), followed by PC titles bringing in ₩1.1 trillion ($751 million), while consoles contributed ₩42.8 billion ($29 million). […]
Read full article at https://wccftech.com/the-ai-first-pubg-publisher-krafton-reaches-all-time-high-2b-in-revenue/
Lenovo's official has spoken about the state of the PC supply chain, revealing that channel partners and consumers should secure hardware with the utmost urgency. Lenovo's VP Says that "Pricing Sensitivity" With the AI Buildout Is High, Making Current Prices the Most Attractive Well, 2026 isn't a great year for gamers at all, considering the shortages we are seeing across multiple component segments, and, more importantly, there isn't a clear direction for consumers. Given that many of us are involved in the usual 'upgrade cycle', there is uncertainity about how the PC market will evolve moving forward, or whether there […]
Read full article at https://wccftech.com/lenovo-sounds-the-alarm-for-gamers-urging-hardware-purchases-as-soon-as-possible/
ASRock releases fresh AM5 motherboard updates with “no-boot” fix ASRock has just released a new wave of beta BIOS versions that upgrade their AMD/AM5 motherboards to AGESA 1.3.0.0a. This new BIOS revision delivers “optimised memory compatibility” and resolves “no-boot” issues on ASRock motherboards. This can resolve boot failures on ASRock AM5 motherboards “on certain CPUs”. […]
The post ASRock unveils “no-boot” BIOS fix for AMD AM5 motherboards appeared first on OC3D.
Apple recently launched the AirPods Pro 3 with a single marquee feature, one relating to Apple Intelligence. However, if the latest tidbit pans out, the device's next iteration would be all about spatial perception. A tipster declares that the next AirPods Pro will be able to "see around you" For the uninitiated, Apple's new AirPods Pro 3 feature smaller earbuds that offer a better fit, an improved spatial listening experience, up to 2x more effective noise cancelation, live translation powered by Apple Intelligence, a heart rate sensor, an 8-hour long battery, and IP57 sweat and water resistance, all for just $249. However, […]
Read full article at https://wccftech.com/apples-next-airpods-pro-will-reportedly-be-able-to-see-around-you/
As promised, ASRock has started rolling out the latest BIOS for improving overall system stability on its AM5 motherboards. ASRock Rolls Out Beta BIOS Version 4.0.7.AS01 on 600 and 800-Series Motherboards; Aims at Resolving Boot Failure and Optimizing Memory Compatibility ASRock has started rolling out new BIOS updates for several of its AM5 motherboards as promised in a recent statement. After acknowledging Ryzen 9000 CPU failures on its AM5 motherboards, the company said it has started investigating the issues alongside AMD to mitigate CPU failures. We have been seeing numerous CPU failure reports surfacing almost daily, and sometimes as many […]
Read full article at https://wccftech.com/asrock-releases-beta-bios-with-agesa-1-3-0-0a-firmware-to-improve-system-stability-on-am5-platforms/
Streamlining Kiryu's retirement down to a thirty-hour adventure cuts away so much of the original Yakuza 3 charm and replaces it with poor casting choices.
Read full article at https://wccftech.com/review/yakuza-kiwami-3/
As predicted by reliable insider NateTheHate two weeks ago, Sony has announced that it will host a State of Play event this coming Thursday, February 12, 2026, at 2pm PT / 5pm ET / 10pm BT. Unlike Nintendo's recent Partner Showcase Direct, which only featured announcements from third-party games, this showcase promises to feature "eye-catching third-party and indie games headed to PS5, along with the latest from teams at PlayStation Studios." That's from the PlayStation Blog post announcing the event, which also adds that this showcase will last for over an hour when it's all said and done, with "60+ […]
Read full article at https://wccftech.com/sony-state-of-play-february-2026-announced/
NVIDIA has been in a race to source DRAM for its AI accelerators and memory products, but the real edge, of course, is Jensen's unique relationships with Korean memory giants. NVIDIA's CEO Just Met With SK's Chairman In a "Fried Chicken" Dinner, Discussing SOCAMM & HBM4 DRAM is proving to be essential for AI chip manufacturers that have been in severe shortages for several quarters now. This is mainly driven by hyperscaler demand, the sudden rise in demand for general-purpose DRAM products such as LPDDR, DDR, and GDDR. More importantly, NVIDIA and others see HBM as an integral part of […]
Read full article at https://wccftech.com/nvidia-ceo-fried-chicken-dinners-are-what-keep-him-ahead-in-the-race-to-source-memory/
ARC Raiders has a lot of threats its players need to contend with. Other players are, of course, near or arguably at the top of that list. Everything else on that list, however, is the ARCs. The robots that come in various shapes and sizes, some more difficult to destroy than others, all of them dangerous, and all of them, to some degree, annoying to deal with. This guide will take you through the most annoying ones, most of which are also the ones you'll have to deal with practically every time you go Topside, and how to deal with […]
Read full article at https://wccftech.com/how-to/arc-raiders-guide-the-most-annoying-arcs-and-how-to-deal-with-them/
Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information.
While the inner workings of generative AI are famously complex, patents and research papers filed by major tech companies such as Google and Microsoft provide concrete insight into the technical mechanisms underlying generative search. By analyzing these primary sources, we can move beyond speculation and into strategic action.
This article analyzes the most insightful patents to provide actionable lessons for three core pillars of GEO: query fan-out, large language model (LLM) readability, and brand context.
Patents and research papers are primary, evidence-based sources that reveal how AI search systems actually work. The knowledge gained from these sources can be used to draw concrete conclusions about how to optimize these systems. This is essential in the early stages of a new discipline such as GEO.
Patents and research papers reveal technical mechanisms and design intent. They often describe retrieval architectures, such as:
Knowing these mechanisms explains why LLM readability, chunk relevance, and brand and context signals matter.
Primary sources reduce reliance on hype and checklists. Secondary sources, such as blogs and lists, can be misleading. Patents and research papers let you verify claims and separate evidence-based tactics from marketing-driven advice.
Patents enable hypothesis-driven optimization. Understanding the technical details helps you form testable hypotheses, such as how content structure, chunking, or metadata might affect retrieval, ranking, and citation, and design small-scale experiments to validate them.
In short, patents and research papers provide the technical grounding needed to:
This makes them a central resource for learning and practicing generative engine optimization and SEO.
That’s why I’ve been researching patents for more than 10 years and founded the SEO Research Suite, the first database for GEO- and SEO-related patents and research papers.
The SEO toolkit you know, plus the AI visibility data you need.
In many discussions about generative engine optimization, too little distinction is made between the different goals that GEO can pursue.
One goal is improving the citability of LLMs so your content is cited more often as the source. I refer to this as LLM readability optimization.
Another goal is brand positioning for LLMs, so a brand is mentioned more often by name. I refer to this as brand context optimization.
Each of these goals relies on different optimization strategies. That’s why they must be considered separately.
Understanding the following three concepts is strategically critical.
These pillars represent fundamental shifts in how machines interpret queries, process content, and understand brands, forming the foundation for advanced GEO strategies.
They are the new rules of digital information retrieval.
LLM readability is the practice of optimizing content so it can be effectively processed, deconstructed, and synthesized by LLMs.
It goes beyond human readability and includes technical factors such as:
Brand context optimization moves beyond page-level optimization to focus on how AI systems synthesize information across an entire web domain.
The goal is to build a holistic, unified characterization of a brand. This involves ensuring your overall digital presence tells a consistent and coherent story that an AI system can easily interpret.
Query fan-out is the process by which a generative engine deconstructs a user’s initial, often ambiguous query into multiple specific subqueries, themes, or intents.
This allows the system to gather a more comprehensive and relevant set of information from its index before synthesizing a final generated answer.
These three pillars are not theoretical. They are actively being built into the architecture of modern search, as the following patents and research papers reveal.
Before a generative engine can answer a question, it must first develop a clear understanding of the user’s true intent.
The patents below describe a multi-step process designed to deconstruct ambiguity, explore topics comprehensively, and ensure the final answer aligns with a confirmed user goal rather than the initial keywords alone.
Microsoft’s “Deep search using large language models” patent (US20250321968A1) outlines a system that prioritizes intent by confirming a user’s true goal before delivering highly relevant results.
Instead of treating an ambiguous query as a single event, the system transforms it into a structured investigation.
The process unfolds across several key stages:
The key insight from this patent is that search is evolving into a system that resolves ambiguity first.
Final results are tailored to a user’s specific, confirmed goal, representing a fundamental departure from traditional keyword-based ranking.
Google’s “thematic search” patent (US12158907B1) provides the architectural blueprint for features such as AI Overviews. The system is designed to automatically identify and organize the most important subtopics related to a query.
It analyzes top-ranked documents, uses an LLM to generate short summary descriptions of individual passages, and then clusters those summaries to identify common themes.
The direct implication is a shift from a simple list of links to a guided exploration of a topic’s most important facets.
This process organizes information for users and allows the engine to identify which themes consistently appear across top-ranking documents, forming a foundational layer for establishing topical consensus.
The concept of synthetic queries in Google’s “Search with stateful chat” patent (US20240289407A1) reveals another layer of intent understanding.
The system generates new, relevant queries based on a user’s entire session history rather than just the most recent input.
By maintaining a stateful memory of the conversation, the engine can predict logical next steps and suggest follow-up queries that build on previous interactions.
The key takeaway is that queries are no longer isolated events. Instead, they’re becoming part of a continuous, context-aware dialogue.
This evolution requires content to do more than answer a single question. It must also fit logically within a broader user journey.
Once a generative engine has disambiguated user intent and fanned out the query, its next challenge is to find and evaluate content chunks that can precisely answer those subqueries. This is where machine readability becomes critical.
The following patents and research papers show how engines evaluate content at a granular, passage-by-passage level, rewarding clarity, structure, and factual density.
The GINGER research paper introduces a methodology for improving the factual accuracy of AI-generated responses. Its core concept involves breaking retrieved text passages into minimal, verifiable information units, referred to as nuggets.
By deconstructing complex information into atomic facts, the system can more easily trace each statement back to its source, ensuring every component of the final answer is grounded and verifiable.
The lesson from this approach is clear: Content should be structured as a collection of self-contained, fact-dense nuggets.
Each paragraph or statement should focus on a single, provable idea, making it easier for an AI system to extract, verify, and accurately attribute that information.
Google’s “Selecting answer spans” patent (US11481646B2) describes a system that uses a multilevel neural network to identify and score specific text spans, or chunks, within a document that best answer a given question.
The system evaluates candidate spans, computes numeric representations based on their relationship to the query, and assigns a final score to select the single most relevant passage.
The key insight is that the relevance of individual paragraphs is evaluated with intense scrutiny. This underscores the importance of content structure, particularly placing a direct, concise answer immediately after a question-style heading.
The patent provides the technical justification for the answer-first model, a core principle of modern GEO strategy.
Google’s “Weighted answer terms” patent (US10019513B1) explains how search engines establish a consensus around what constitutes a correct answer.
This patent is closely associated with featured snippets, but the technology Google developed for featured snippets is one of the foundational methodologies behind passage-based retrieval used today by AI search systems to select passages for answers.
The system identifies common question phrases across the web, analyzes the text passages that follow them, and creates a weighted term vector based on terms that appear most frequently in high-quality responses.
For a query such as “Why is the sky blue?” terms like “Rayleigh scattering” and “atmosphere” receive high weights.
The key lesson is that to be considered an accurate and authoritative source, content must incorporate the consensus terminology used by other expert sources on the topic.
Deviating too far from this established vocabulary can cause content to be scored poorly for accuracy, even when it is factually correct.
While earlier patents focus on the micro level of queries and content chunks, this final piece operates at the macro level. The engine must understand not only what is being said but also who is saying it.
This is the essence of brand context, representing a shift from optimizing individual pages to projecting a coherent brand identity across an entire domain.
The following patent shows how AI systems are designed to interpret an entity by synthesizing information from across its full digital presence.
The methodology described in Google’s “Data extraction using LLMs” patent (WO2025063948A1) outlines a system that treats an entire website as a single input to an LLM. The system scans and interprets content from multiple pages across a domain to generate a single, synthesized characterization of the entity.
This is not a copy-and-paste summary but a new interpretation of the collected information that is better suited to an intended purpose, such as an ad or summary, while still passing quality checks that verbatim text might fail.
The patent also explains that this characterization is organized into a hierarchical graph structure with parent and leaf nodes, which has direct implications for site architecture:
| Patent concept | Corresponding GEO strategy |
| Parent Nodes (Broad attributes like “Services”) | Create broad, high-level “hub” pages for core business categories (e.g., /services/). |
| Leaf Nodes (Specific details like “Pricing”) | Develop specific, granular “spoke” pages for detailed offerings (e.g., /services/emergency-plumbing/). |
The key implication is that every page on a website contributes to a single brand narrative.
Inconsistent messaging, conflicting terminology, or unclear value propositions can cause an AI system to generate a fragmented and weak entity characterization, reducing a brand’s authority in the system’s interpretation.
These technical documents aren’t merely theoretical. They provide a clear, actionable playbook for aligning content and digital strategy with the core mechanics of generative search. The principles revealed in these patents form a direct guide for implementation.
Based on the “Deep Search” and “Thematic Search” patents, the focus must shift from targeting single keywords to comprehensively answering the specific, disambiguated intents a user may have.
Actionable advice
Synthesizing lessons from the GINGER paper, the “answer spans” patent, and LLM readability guidance, it’s clear that structure is critical for AI processing.
Actionable advice
Apply the following structural rules to your content:
Drawing directly from the “Data extraction using LLMs” patent, domainwide consistency is no longer a nice-to-have. It’s a technical requirement for building a strong brand context.
Actionable advice
The “Weighted answer terms” patent shows that AI systems validate answers by comparing them against an established consensus vocabulary.
Actionable advice
The parent-leaf node structure described in the entity characterization patent provides a direct blueprint for effective site architecture.
Actionable advice
These five principles aren’t isolated tactics.
They form a single, integrated strategy in which site architecture reinforces the brand narrative, content structure enables machine extraction, and both align to answer a user’s true, disambiguated intent.
Track, optimize, and win in Google and AI search from one platform.
Patents and research papers from the world’s leading technology companies offer a clear view of the future of search.
Generative engine optimization is fundamentally about making information machine-interpretable at two critical levels:
By studying these documents, you can shift from a reactive approach of chasing algorithm updates to a proactive one of building digital assets aligned with the core principles of how generative AI understands, structures, and presents information.
If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass.
Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover, evaluate, and ultimately choose brands, measurement must move beyond the bounds of Google’s tooling.
SEO is a journey, not a destination. If you optimize only for attributable visits, large parts of that journey disappear from view.
Sessions are an outcome. They can’t contextualize consideration sets increasingly shaped by algorithms and AI well before a visit ever happens.
Don’t lose potential customers in the Bermuda Triangle of traditional SEO measurement. Harness the power of share of voice to steer user intent. Guide them to you by mapping your brand visibility in AI analytics.
Links are becoming more prevalent in AI systems. Traffic is climbing. GA4 makes it easy to set up a custom report to track these sessions.
Create an exploration with “session source / medium” as the dimension and “sessions” as the metric. Then apply this regex filter on the referrer:
Login.*(chatgpt|openai|claude|gemini|bard|copilot|perplexity|you\.com|meta\.ai|grok|huggingface|deepseek|mistral|manus|alexaplus|edgeservices|poe).*Don’t be concerned if the output report is messy. That’s normal. Many AI systems send multiple sets of partial referral information. Some send none at all, so sessions appear as dark traffic.
This report is an easy first step. But don’t be fooled into thinking it can measure the impact of AI on your brand on its own.
The most viewed AI outputs – Google’s AI Overviews and AI Mode – can’t be seen here. They are attributed to either “google / organic” or “(direct) / (none),” depending on how the user accessed Google.
With these limitations, looking only at GA4 traffic from generative AI is not a holistic enough data source to understand the reality of usage by your target audience and the impact on your brand.
Other data sources are needed.
Dig deeper: LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery
The SEO toolkit you know, plus the AI visibility data you need.
Bing Webmaster Tools technically reports Copilot data. But in the most Microsoftesque fashion, chat is combined with web metrics, obscuring the chat data and making the report ineffective for understanding the impact of generative AI.
This approach laid the foundation for Google Search Console to do the same. AI Overviews and AI Mode impressions and clicks are lumped in with Search, and the Gemini app is not included at all.
What you can do is look for more conversational-style queries using a Google Search Console regex, such as:
^(who|what|whats|when|where|wheres|why|how|which|should)\b|.*\b(benefits of|difference between|advantages|disadvantages|examples of|meaning of|guide to|vs|versus|compare|comparison|alternative|alternatives|types of|ways to|tips|pros|cons|worth it|best|top)\b.*But this is becoming less valuable as query fan-out becomes the standard, making synthetic queries indistinguishable from human queries while inflating impression numbers.
Worse, both GSC and BWT will become increasingly myopic as websites are bypassed by MCP connections or accessed directly by AI agents.
Again, other data sources are needed.
Both Google and ChatGPT offer AI agents that can browse and, with permission, convert on a human’s behalf.
When an AI agent uses a text-based browser, it can’t be tracked by cookie-based analytics.
If the agent switches to a visual browser, it often accepts cookies, 78% of the time in my testing. But this creates problems in GA4:
On the plus side, agentic conversions are recorded, but they are attributed to direct traffic.
As a result, many SEOs are turning to bot logs, where AI agent requests can be identified. But those requests are not a headcount of humans sending agents to complete tasks.
When an agent renders a page in a visual browser, it fires multiple requests for every asset. CSS. JS. Images. Fonts. A bloated front end equals inflated request counts, making raw volume a vanity metric.
The insight lies not in totals, but in paths.
Follow the request flow through the site to the conversion success page. If there are plenty of requests but none reach the conversion path, you know the journey is broken.
Track, optimize, and win in Google and AI search from one platform.
Dig deeper: How to segment traffic from LLMs in GA4
To track the impact of AI SEO, you need to reassess your reporting.
Its benefits extend beyond the bounds of GA4, Google Search Console, and log file analysis, all of which assume the user reached your website directly from an AI surface. That’s not required for brand value.
Many SEO tools are now adding AI tracking, or are built entirely around it. The methodology is imperfect, with chat outcomes that are probabilistic, not deterministic. It’s similar to running focus groups.
With an unbiased sample, unbiased prompts, and regular testing, the resulting trends are valuable, even if any individual response is not. They reveal the set of brands an AI system associates with a given intent, forming a consensus view of a credible consideration set.
But AI search analytics tools are not all created equal.
Make sure your tool tracks not only website citations, but also in-chat brand mentions and citations of brand assets such as social media profiles, videos, map listings, and apps.
These are no less valuable than a website link. Recognizing this reflects SEO’s growth.
As an industry, we are returning to meaningful marketing KPIs like share of voice. Understanding brand visibility for relevant intents is what ultimately drives market share.
It’s not SEO’s job to optimize a website. It’s to build a well-known, top-rated, and trusted digital brand. That is the foundation of visibility across every organic surface.
We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So, you do what any good PPC manager would do:
Three months later, you’ve increased ad spend by 15%. The client is… fine with it. But you know you should be doing better.
Here’s the uncomfortable truth: Most pay-per-click (PPC) optimization work is sophisticated procrastination.
The theory of constraints, developed by Eliyahu Goldratt for manufacturing systems, reveals something counterintuitive. Every system is limited by exactly one bottleneck at any given time.
Making your marketing team twice as efficient won’t help if production capacity is the constraint. Similarly, improving your ad copy click-through rate (CTR) by 20% won’t move the needle if your real constraint is budget approval or landing page conversion rate.
The theory demands radical focus. Identify the single weakest link and treat everything else as less important.
Applied to PPC, this means: Stop optimizing everything. Find your number one constraint. Fix only that and then move on.
In my years of managing PPC accounts, I’ve found that almost every scaling challenge falls into one of seven categories:
Signal: You could profitably spend more, but you’re capped by client approval.
Example: Your campaigns are profitable at €10,000 per month with room to spend €50,000, but your client won’t approve the additional budget. Sometimes it’s risk aversion, but other times it’s a cash flow issue.
The fix: Build a business case demonstrating profitability with a higher spend. Show historical return on ad spend (ROAS), competitive benchmarks, and projected returns.
What to ignore: Avoid ad copy testing, keyword expansion, bidding optimization, and new campaigns. None of this matters if you can’t spend more money anyway.
Dig deeper: PPC campaign budgeting and bidding strategies
Signal: You’re already capturing 90%+ impression share and can’t buy more traffic.
Example: You’re targeting a niche B2B market with only 1,000 relevant searches per month.
The fix: Expand to related keywords or use broader match types. Alternatively, enter new geographic markets or add complementary platforms like Microsoft Ads or LinkedIn Ads.
What to ignore: Don’t worry about bidding optimization, since you’re already buying almost all available impressions.
Signal: You have high impression share but low CTRs, resulting in a premium cost per click (CPC).
Example: You’re showing ads on 80% of searches, but CTR is 2% when the industry average is 5%.
The fix: Aggressively test ad copy, better message-market fit, and more compelling.
What to ignore: Avoid keyword expansion. Your ads are already visible, they just aren’t getting clicks.
Signal: You’re generating strong traffic volume and acceptable CPC, but terrible conversion rates.
Example: You’re getting 10,000 clicks per month. But you have a 1% conversion rate when you should be getting 5%+.
The fix: Optimize landing pages, improve offers, and refine sales funnels.
What to ignore: Don’t launch more traffic campaigns. You’re already wasting the traffic you have.
Signal: Your campaigns could generate more leads. But the client’s sales or operations team can’t handle more.
Example: You’re generating 500 leads per month, but sales can only process 100.
The fix: This is a client operations issue, not a PPC issue. Help them identify it, but know that the solution lies outside your control. Do more business consulting for your client while maintaining the current PPC level.
What to ignore: Pause all PPC optimization, as the system can’t absorb more volume.
Signal: You can scale volume, but cost per acquisition (CPA) is too high to be profitable.
Example: You need €50 CPA to break even, but you’re currently at €80 CPA.
The fix: Improve unit economics through better targeting or creative optimization. Alternatively, help the client rethink their pricing or improve customer lifetime value (LTV).
What to ignore: Set aside volume tactics until the economics work at the current scale.
Signal: Attribution is broken, so you can’t confidently scale the campaign.
Example: You’re seeing complex multi-touch customer journeys where you can’t definitively prove PPC’s contribution.
The fix: Implement better tracking and test different tracking stacks (e.g., server-side, fingerprinting, or cookie-based). You can also update your attribution modeling or develop first-party data capabilities.
What to ignore: Avoid scaling any channel until you know what actually drives results.
Dig deeper: How to track and measure PPC campaigns
Identifying your constraint requires methodical analysis rather than gut feeling. Here’s how to uncover what’s holding your account back.
Start by benchmarking critical metrics:
Don’t overlook operational metrics either. Check fulfillment capacity by determining how many leads your client’s team can handle per month.
Finally, document your approved budget against what you could profitably spend. If there’s a sizable difference, budget approval is your primary constraint.
With your audit complete, resist the temptation to create a prioritized list. Instead, force yourself to answer one question: “If I could only fix one of these metrics, which would unlock 10x growth?”
That single metric is your constraint. Everything else, regardless of how suboptimal it appears, is secondary until you’ve broken through this bottleneck.
Once you’ve identified your primary constraint, it’s time to change your entire approach. This is where marketers tend to fail. They acknowledge the constraint but continue hedging their efforts across multiple fronts.
Understanding constraint theory means recognizing that bottlenecks shift as you scale.
Consider a typical scaling journey. In month one, you’re stuck at a €10,000 monthly budget despite profitable performance metrics.
Your constraint is budget, so leadership won’t approve more ad spend. You build the business case, secure approval, and immediately scale to €30,000 monthly spend.
Success, right? Not quite. You’ve just revealed the next constraint.
By month two, you’re capturing 95% of core keyword inventory. Your new constraint is impression share, as you’ve exhausted available traffic in your primary audience.
The fix is to expand to related terms and broader match types to bring new searchers into your funnel. This expansion takes you to €50,000 per month.
Month three presents a new challenge. Your expanded traffic converts at 2% while your original core traffic maintains 5% conversion rates. Your constraint has shifted to conversion rate.
The broader audience needs different messaging or a modified landing page experience. So, you focus exclusively on improving the post-click experience until conversion rate recovers to 4%. This lets you scale to €80,000 per month.
By month four, your sales team is drowning in 500 leads per month, which more than they can effectively manage. Your constraint shifts from the PPC account to fulfillment capacity. The client hires additional sales staff to handle volume, and you scale to €120,000 per month.
Each new constraint is proof you’ve graduated to the next level. Many accounts never experience the problem of fulfillment constraints because they never break through the earlier barriers of budget and inventory.
When you try to optimize everything, you might spend:
After investing 30 hours, you only achieve 5% account growth.
Instead, identify the primary constraint (e.g., conversion rate).Then, invest all 30 hours in landing page optimization. Continue to monitor your conversion rate.
Say your budget is capped by the client at €10,000 by client. But you spend 20 hours testing Performance Max because it’s new and interesting.
After running those tests, you achieve zero scale. And your budget is still capped at €10,000.
Instead, recognize that your primary constraint is budget approval. Build a business case, secure approval, and start scaling immediately.
If you wait for perfect Google Analytics 4 tracking before scaling, competitors may move forward with good enough attribution.
This can mean losing six months with no scale.
Aim for 80% accurate tracking. Perfect attribution is rarely the actual constraint.
Don’t say: “We’ll optimize your campaigns across multiple dimensions, bidding, creative, targeting, and see what drives the best results.”
Instead, say this: “Before we optimize anything, I need to diagnose your constraint. Once I identify it, I’ll focus exclusively on fixing that bottleneck while maintaining everything else. When it’s resolved, we’ll tackle the next constraint. This is how we’ll reach your goals.”
Implement a Constraint Monday ritual. Every Monday, each account manager identifies the primary constraint for their top three accounts. The team focuses the week’s efforts on moving those specific constraints.
On Friday, review the results. Did the constraint move?
The difference between a good PPC manager and a great one isn’t technical skill. Instead, it’s the ability to identify constraints.
Good PPC managers optimize everything and achieve incremental gains. Great PPC managers identify the one thing preventing scale and fix only that, achieving exponential gains.
When you master the theory of constraints, you stop being seen as a tactical campaign manager and start being recognized as a strategic growth partner.
You’re no longer reporting on CTR improvements and Quality Score gains. You’re diagnosing business constraints and unlocking growth that seemed impossible.
That’s the shift that transforms PPC careers and accounts.
Intel reportedly cancels its Arrow Lake Refresh flagship over value concerns Intel has reportedly axed its Core Ultra 9 290K PLUS CPU, the flagship of the company’s upcoming “Arrow Lake Refresh” lineup. The long-rumoured CPU has reportedly been cancelled due to value concerns. With Intel’s Core Ultra 7 270K PLUS featuring the same CPU core […]
The post Intel reportedly axes Core Ultra 9 290K PLUS CPU appeared first on OC3D.
Intel appears to have secured a second major customer, this time for its bleeding-edge 14A process, with a wild rumor identifying MediaTek and its Dimensity chips as a source of marginal strength for Intel's still-fledgling advanced node. After Apple tentatively tapped its 18A process, Intel appears to have secured MediaTek as a major customer for the bleeding-edge 14A process We already know that Apple might opt for Intel's 18A-P process for its lowest-end M-series chips that are expected to ship in 2027, as well as non-Pro iPhone chips in 2028. In fact, GF Securities recently went a step further by […]
Read full article at https://wccftech.com/a-wild-rumor-suggests-intel-has-roped-in-mediateks-dimensity-chips-for-its-14a-process/
The variable aperture has been absent from Samsung’s smartphone camera arsenal for years, but given that Apple has been reported on multiple occasions to bring the technology to its iPhone 18 Pro and iPhone 18 Pro Max, the company has little choice but to respond. As for the lineup that’s expected to receive the upgrade, the Galaxy S26 series could be the obvious recipient, but plans can change in the blink of an eye. Multiple generations of Galaxy S flagships have remained stagnant in camera technology; variable aperture could be the first step from Samsung towards reviving innovation Samsung’s Electro-Mechanics […]
Read full article at https://wccftech.com/samsung-galaxy-s26-to-feature-major-camera-upgrade-because-of-apple/
Even though Alan Dye, the architect of Apple's Liquid Glass UI, has left for greener pastures, a new report asserts that Apple will not abandon its new design language with the upcoming iOS 27. Apple's upcoming iOS 27 update will focus on AI enhancements and stability improvements rather than implementing a comprehensive UI overhaul When Dye left Apple for Meta in December 2025, many expected Apple to tone down its Liquid Glass UI or abandon it altogether. After all, Apple's design language has attracted its fair share of criticism over the past few months, especially on legibility concerns, with critics […]
Read full article at https://wccftech.com/dont-expect-apple-to-abandon-liquid-glass-with-the-ios-27/
Chiplset details leak for Intel’s 900-series motherboards Later this year, Intel is expected to launch their next-generation Nova Lake CPUs, and with them will come the company’s new 900-series chipset. This chipset will power the next generation of Intel motherboards, with B960, Z970, Z990, Q970, and W980 models. For consumers, Intel’s new Z990 chipset will […]
The post Intel 900-series Nova Lake CPU chipset specs leak appeared first on OC3D.
Apple has a habit of introducing newer colors with every annual ‘Pro’ model launch, but the company went the extra mile when it adopted the highly embellished Cosmic Orange finish on the iPhone 17 Pro and iPhone 17 Pro Max. To say that this model was popular was a gross understatement, but even better was the fact that Chinese consumers pounced on this version like there’s no tomorrow, resulting in a 38 percent sales surge compared to last year. Now, why would customers be so fixated on just one color? It turns out that Cosmic Orange isn’t just any finish; […]
Read full article at https://wccftech.com/iphone-17-pro-cosmic-orange-color-associated-with-hermes-brand/
While Nioh 3 is sensibly easier than previous games, it is still challenging. Human enemies tend to block a lot, while Yokai only stagger with attacks when they are out of Ki. Depleting an enemy's Ki has always been the core of the Nioh experience, but getting to do so at the start of the game can be difficult, as both your knowledge of the game's mechanics and weapons is limited, and you can't access many Martial Arts that deal solid Ki damage in a short amount of time. The only workaround to this issue is slowing the enemy down, […]
Read full article at https://wccftech.com/how-to/way-of-the-mystic-use-these-talismans-to-destroy-bosses-in-nioh-3/
Samsung Display, one of the primary suppliers of OLED screens to Apple, is gearing up to accommodate the upcoming increase in the number of foldable iPhones, spanning the iPhone Fold and the colloquially called iPhone Flip. Samsung Display is reportedly increasing its investment in Apple's foldable OLED equipment at its A4 factory According to ET News, Samsung Display is currently deliberating over increasing its CapEx on foldable OLED equipment for its A4 factory that is located in Asan, South Chungcheong Province of South Korea. The planned investment, which might materialize as soon as Q2 2026, will reportedly focus on increasing […]
Read full article at https://wccftech.com/samsung-is-gearing-up-to-accommodate-the-apple-iphone-flip-in-a-big-way/
Nvidia’s reportedly building a new “very high-end” GPU According to a new report from Overclocking.com, Nvidia is building a new “very high-end RTX 50 series” graphics card. The GPU is reportedly due to launch in Q3 2026. This GPU is reportedly unrelated to Nvidia’s RTX 50 SUPER series, which has reportedly been cancelled/paused due to […]
The post Nvidia crafts new “very high-end” RTX 50 series GPU model – RTX 5090 Ti or TITAN Blackwell? appeared first on OC3D.
FSR 4 support remains limited to RDNA 4 graphics cards, at least for now When AMD launched FSR 4 last year, it was game-changing for Radeon. AMD released a version of FSR that finally delivered image quality on par with Nvidia’s DLSS. However, FSR 4 had a major downside: it was limited to RDNA 4 […]
The post AMD comments on FSR 4 (INT8) support plans appeared first on OC3D.
Qualcomm’s lofty ambitions of hitting high clock speeds on its flagship chipsets like the Snapdragon 8 Elite Gen 5 come at the cost of increased heat generation. To alleviate this massive trade-off, the company has been rumored to switch to the same cooling solution that Samsung has employed on its Exynos 2600, which is Heat Pass Block (HPB). With this inclusion, chipsets like the Snapdragon 8 Elite Gen 6 Pro can achieve frequencies of 5.00GHz without hitting a thermal wall, and we have some excellent news for you. In what could be the biggest leaks of the year, we get our first look […]
Read full article at https://wccftech.com/snapdragon-8-elite-gen-6-pro-schematic-with-samsung-hpb-show-in-new-leak/
Intel's next-generation 900-series chipsets have leaked, and include Z990, Z970, W980, Q970, and B960 for upcoming Nova Lake-S Desktop CPUs. Intel Preps Two Premium 900-Series Chipsets For Nova Lake Desktop CPUs, Z990 & Z970 - W980 For Entry Workstations, Q970 For Businesses & B960 For Mainstream Intel's 900-series chipsets will be replacing the existing 800-series family, which was featured on the LGA 1851 socketed motherboards for Arrow Lake and Arrow Lake Refresh CPUs. The 900-series chipset will be featured on the next-gen LGA 1954 motherboards, which will support Nova Lake-S Desktop CPUs in late 2026. According to Jaykihn at X, […]
Read full article at https://wccftech.com/intel-900-series-chipset-specs-leak-z990-z970-w980-q970-b960-next-gen-nova-lake/
A few days ago, during AMD's Q4 earnings call, CEO Lisa Su shared some comments on the launches of Microsoft's Xbox Next Gen console and Valve's Steam Machine. When it comes to the Steam Machine, she said Valve was on track to launch it in early 2026; however, in the span of a few hours, Valve told Steam users that it had to delay finalizing the shipping schedule and pricing due to the ongoing RAM shortage. Regarding the Xbox Next Gen hardware, Lisa Su stated that it was tracking well for a launch at some point next year. However, it […]
Read full article at https://wccftech.com/xbox-next-gen-might-launch-2027-but-its-best-case-scenario/
The announcement of the highly anticipated Assassin's Creed IV: Black Flag remake won't be at this week's State of Play broadcast, according to insider shinobi602, but it will be relatively soon, and the same goes for the game's release; both are "not too far off". It's now been more than two and a half years since we first heard that Ubisoft was crafting an Assassin's Creed IV: Black Flag remake. The original rumor came from Kotaku, which also reported that Ubisoft Singapore, the studio behind the Black Flag-inspired game Skull and Bones, was likely involved in the development. The next […]
Read full article at https://wccftech.com/assassins-creed-iv-black-flag-remake-announce-release-soon/
Stop the grind. Master the seven AI plays to scale your social without losing your brand’s soul.
The Washington Post's controversial strategy begins with a foundation, then adjusts based on what works.
The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.
FinRiskAI helps you see how risky your stock and ETF portfolio really is. You add your holdings, and it provides a single risk score plus a brief explanation of what’s driving it, such as positions taking up too much space, holdings moving together, or the portfolio being more volatile than expected. It also monitors for changes and flags when risk is increasing, not just when prices move. You can quickly identify which positions and sectors are responsible, allowing you to focus on what matters without digging through charts.
Q1 2026 has so far seen memory and NAND prices surge by over 90%, and another 20% hike is expected in the coming quarter of Q2. Both PC & Server Memory+NAND Prices Shot Over 90% In Q1 2026 (So Far), & Latest Reports Suggest Even More Hikes For Q2 According to a report published by Counterpoint, both memory and NAND prices saw a 90% price surge in Q1 2026, with more on the way. The report is based on the research firm's own memory price tracker & showcases the current situation of the PC and server markets affected by vast […]
Read full article at https://wccftech.com/memory-nand-prices-surged-90-percent-in-q1-2026/
A comprehensive and robustly integrated supply chain should enable Apple to continue shipping its hardware at a lower price, outdoing the competition. The company’s low-cost MacBook is right around the corner, with one of its major selling points being significantly more affordable compared to what rivals are churning out. It has been reported that this portable Mac will contribute to Apple’s growth in 2026, with a new report stating that this version alone will account for 25 percent of all Mac sales recorded for last year. The upcoming portable Mac is estimated to record shipments between 5.5 million and 7.9 million […]
Read full article at https://wccftech.com/entry-level-macbook-to-account-for-25-percent-of-all-2025-mac-sales/
Intel's mainstream Core Ultra 5 250K Plus CPU has leaked out in Geekbench, showcasing the performance of 18 cores clocked at 5.3 GHz. Intel's Core Ultra 5 250K Plus Boasts 18 Cores, 5.3 GHz Clocks & Decent Performance In Sub $300 Pricing Intel's Arrow Lake Refresh or Core Ultra 200S Plus CPUs are now scheduled for launch next month, and while we still have to wait some time to see them on retail shelves, the leak spree continues with Intel's Core Ultra 5 250K Plus being the latest to appear at Geekbench. Its bigger sibling, the Core Ultra 9 290K […]
Read full article at https://wccftech.com/intel-core-ultra-5-250k-plus-leak-18-cores-5-3-ghz/
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Ghostfile is a secure legacy management app that helps you organize your essential information and ensure the right people can access it when you pass away. You can add investments, your will, account details, notes, and personal files, then choose a Trust Circle that gains access after you’re gone. Build and update your vault anytime, swap contacts as life changes, and rely on encrypted storage and confirmation safeguards so nothing unlocks early. If someone mistakenly reports you, you can confirm you’re alive and keep the vault locked.
Qualcomm is expected to adopt a slightly different flagship chipset launch strategy this year, with the company rumored to introduce two versions called the Snapdragon 8 Elite Gen 6 Pro and Snapdragon 8 Elite Gen 6. One of the biggest differences between the two SoCs is that the top-end one will provide LPDDR6 RAM and UFS 5.0 storage support, but here’s the interesting bit. The latest rumor claims that the Snapdragon 8 Elite Gen 6 Pro will be compatible with older memory and storage standards, helping reduce component costs for Qualcomm’s partners. Looking at the DRAM crisis, this is a welcome […]
Read full article at https://wccftech.com/snapdragon-8-elite-gen-6-pro-offer-partners-flexible-dram-and-storage-upgrade-options/
Fizzly AI is a creative studio for generating images and videos with AI. Use engines like Flux, SDXL, GPT-Image 1.5, and Kling to produce portraits, art, and motion, then refine with face swap, upscaling, relighting, and an AI image editor. Train custom LoRA models to build consistent characters and run workflows across apps. Explore community creations, access a library of tools, and monetize photo packs as you grow your audience.
The Snapdragon X Elite was just the start for Qualcomm as the company made a killer statement by entering the Windows-powered laptop space with its first flagship chipset. The San Diego firm had previously introduced the Snapdragon X2 Elite Extreme and Snapdragon X2 Elite last year, with the less powerful SoC taken through its paces in a series of CPU and GPU benchmarks. What’s surprising about the results is that, in some cases, Qualcomm’s Snapdragon X2 Elite ends up beating the M5 while running circles around its immediate predecessor. What’s even more impressive is that the Snapdragon X2 Elite beats the M5 […]
Read full article at https://wccftech.com/snapdragon-x2-elite-benchmark-showcase-against-m5-and-snapdragon-x-elite/
KIRO is a tech-enabled chiropractic membership redefining physical care in New York City. Built for people who sit, travel, commute, and work long hours, KIRO offers consistent, doctor-guided care without insurance friction or confusing pricing. Members receive all their chiropractic care for one simple monthly price in modern, open-concept studios, fully managed through the KIRO mobile app. No front desk, no paperwork—just care that fits real life.
The change will impact those who have complex follow-up messaging flows that link into Meta’s systems
X is looking to increase its appeal to developers and expand X and xAI usage.
Some handy tips and pointers for getting the most out of new and existing tools.
TikTok's new U.S. ownership recently sparked concerns with a privacy policy update.
Meet your new personal photographer. Portraius isn't just another headshot generator; it is an AI-powered studio dedicated to your authentic self. By training a custom "Digital Twin" engine on your unique features, we eliminate the uncanny valley and deliver high-fidelity portraits that actually look like you—only more vibrant.
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NVIDIA's consumer GPU plans are looking pretty interesting now, as a new report claims the company plans to extend the RTX 50 series with a new addition. NVIDIA's Next GPU Could be the GeForce RTX 5090 Ti, Boasting Higher Performance For Its 'Dearly' AI Customers Team Green hasn't talked too much about gamers at all this year, apart from DLSS 4.5, but we won't go into that. In terms of gaming GPUs, well, at CES 2026, we didn't see anything from NVIDIA at all, despite expecting the RTX 50 SUPER series. According to a recent report, the company has no […]
Read full article at https://wccftech.com/nvidias-replacement-for-the-rtx-50-super-series-could-be-a-mega-rtx-5090/
Intel's 18A process was a breakthrough for the foundry division, especially with a successful Panther Lake launch, but here's why external adoption is limited for now. Intel's PowerVia Technology Paves The Way Towards Future Customer Commitments, But Not Right Now Intel Foundry has been struggling with customer commitments for several years now, but the division has worked extensively on the 18A process, with foundations laid by ex-CEO Pat Gelsinger. The node has seen recent success with its integration into the Panther Lake lineup, and given how Intel's latest APU platform has turned out, experts are optimistic about Intel Foundry's progress. […]
Read full article at https://wccftech.com/intels-bspdn-on-18a-is-a-major-technical-win-that-may-also-be-holding-back-external-adoption/
YouTube's latest report looks at the rising engagement with NFL content in the app and not just on the day of the big game.
A range of ways for Snapchatters to engage with the game.
AI Person ID introduces a universal, sovereign digital identity designed for both humans and artificial intelligences. Unlike traditional IDs, it combines identity, inbox, email, and a digital wallet into a single interoperable layer. It enables secure communication, authentication, and transactions without relying on centralized platforms. Built for a future where humans and AIs coexist, collaborate, and transact with trust by design.
Clarity is a Digital Life Manager for Mac, not just another photo app. Organize over 100,000 files with AI face recognition, find duplicates instantly, protect sensitive content in an encrypted vault with Face ID, and remove hidden metadata for GDPR compliance. Built by a solo developer over 12 months, it has over 100,000 lines of Swift code. Everything runs 100% offline—your files never leave your device. It's a one-time purchase with no subscription.
Apple is gearing up for a veritable product launch galore in the next few weeks, which could see the debut of the iPhone 17e, the M5 Pro and M5 Max MacBook Pro, and the iOS 26.4 update cycle - bringing with it the revamped Siri, replete with enhanced AI capabilities. Apple iPhone 17e launch is "imminent" According to Mark Gurman's latest Power On newsletter, the launch of the iPhone 17e appears "imminent." This aligns with our recent reporting on the topic, where we noted that, as per the rumors circulating within Apple's case and accessory manufacturing circles, the Cupertino giant […]
Read full article at https://wccftech.com/apple-iphone-17e-launch-imminent-m5-pro-and-m5-max-macbook-pro-tipped-to-launch-in-the-first-week-of-march/
ViewFi is a video advertising platform where users earn rewards per view using the ViewFi P token, with transparent USD-based pricing. Users log in to watch curated videos across Web3, games, art, and culture, and earn tokens that can be exchanged for USD. Advertisers can directly reach crypto-native and highly engaged users.
In our 'eagle's view' of the RAM market, we have noticed that the price trend has become more consistent over the past few days, but the reason isn't optimistic. Memory Prices Are Reaching Stability, But Suppliers Are Still Looking to Reap More Profits We all hope that memory modules will become affordable for consumers, but recent price trends and supply chain conditions suggest prices will only increase in 2026. While looking at RAM price trends on PCPartPicker, we noticed that both DDR4 and DDR5 were 'flattening out'. There are many reasons behind such a price movement, but calling the memory […]
Read full article at https://wccftech.com/ram-prices-are-flattening-out-over-the-past-few-days-but-dont-be-fooled/
There's probably nothing that stops AMD from releasing FSR 4 for non-RDNA 4 GPUs, but it just keeps avoiding it. AMD Says "No Updates to Share at This Time" in Response to Whether it Will Release FSR 4 for Previous-Gen RDNA GPUs It has been proven multiple times that AMD's latest FSR 4 upscaler works on older RDNA GPUs such as RDNA 2 and RDNA 3. This isn't something new, as we have been seeing users finding workarounds to turn on FSR 4 on RX 6000 and RX 7000 GPUs using the leaked files. When AMD accidentally released the INT8 […]
Read full article at https://wccftech.com/amd-maintains-its-silence-over-int8-fsr-4-for-older-rdna-gpus/
The AM4 platform has been constantly dominating in the mainstream market, and despite AM5 being the most popular platform, AM4 still has the best-selling chipsets. AMD B550 Chipset Motherboards Remain the Best-Selling Motherboards in NA and EU Regions It doesn't surprise us to see AM4 making a comeback since the eye-watering DDR5 RAM prices and expensive AM5/LGA 1851 platform have made building a decently fast computer insanely difficult. While DDR4 prices have been rapidly increasing at almost the same rate as DDR5 RAM kits, the overall cost for DDR4 platforms is still comparatively lower than DDR5 platforms due to several […]
Read full article at https://wccftech.com/despite-am4-lower-share-b550-motherboards-keep-outselling-am5-models/
AMD has an easy win sitting right in front of it, yet it's choosing not to take it. FSR 4 already works on older Radeon GPUs, so why is AMD still holding it back?
JobScoutly is a free resume builder and job board that helps you create ATS-optimized resumes and find roles that fit your experience. Paste a job description, and its AI suggests targeted improvements, formats your resume with ATS-friendly templates, and lets you download PDFs instantly. You can upload your resume to get matched with fresh listings pulled from verified company career pages, including remote, entry-level, and internship opportunities. Build unlimited resumes and apply with confidence.
Play the Event streamlines planning for everything from birthdays to corporate gatherings. You can create events with dates, locations, and descriptions, send invitations, and track RSVPs in real-time. Manage guest lists, seating, dietary preferences, and collaborate with others.
Build timelines with reminders, use interactive maps for venues, and monitor budgets with cost splits and expense reports. View analytics and forecasts to stay on schedule and on budget while focusing on your guests.
The beautiful way to save and collect your books quotes
Slingshot is a personal finance platform for modeling retirement and other financial questions. It projects portfolio value, spending, and net worth over time using fixed or variable strategies and inputs. Slingshot provides your retirement income taxable source over time and Monte Carlo simulations, going beyond other free tools. Your personal financial data never leaves your device.
The model is completely transparent, with every technical assumption and calculation rationale clearly outlined, so you can trust the numbers. You can explore the interactive charts or download the raw CSV to verify the data yourself!
Learning what happened around the world in one minute.
Figma for Claude Code
The floating dock for developers
Lead nurturing and warm outreach copilot for LinkedIn
Turn spoken thoughts into clear structure.
Per-app volume control for macOS with no driver installs
The one tab developers never close
Todoist for AI coding agents
Saddle Data is a visual, developer-friendly data pipeline platform designed to bridge the gap between brittle custom scripts and overpriced enterprise tools. We help engineering teams move data from sources like Postgres, Stripe, and HubSpot to warehouses like Snowflake and BigQuery without the maintenance burden of coding it yourself or the unpredictable bills of volume-based vendors. Saddle Data handles the heavy lifting of ETL by automatically detecting schema changes, enforcing types, and managing incremental upserts, ensuring your pipeline doesn't break when your app updates. You get the reliability of an enterprise stack with the simplicity that modern startups demand.
Marina Trace is a private maritime intelligence network for vetted marina operators. It delivers early operational awareness about vessels, helping you reduce surprises and protect revenue. You can search by HIN, VIN, state registration, or USCG documentation to see whether a boat has crossed paths with other participating marinas. The network is anchored to a national HIN reference dataset of over 6 million U.S. vessels, used solely for compliant verification and matching. There are no owner profiles or public access—just actionable information to support your intake decisions and day-to-day operations.
Rentixt collects honest reviews from people who have lived in a property, so renters can see what a home is really like before moving in. You can check real experiences about maintenance, noise, and landlord behavior and share your own review to help others make better decisions.
Rentixt also adds helpful local details, such as nearby schools and transit, so you get a better sense of the neighborhood too. Our goal is simple: to give renters the transparency they’ve always needed so moving to a new home feels much less like a gamble.
LayoverLink helps flight crews make the most of layovers with time-smart recommendations tailored to your available hours. Discover curated local eats, quick attractions, and hidden gems, then search, save, and plan quickly. Connect with fellow crew members, swap tips, and explore cities together between flights. LayoverLink streamlines decisions so you can turn downtime into memorable experiences.
Chetmail delivers a daily email digest of updates from across the web. You can add websites, blogs, or RSS feeds and filter by keywords to include or exclude what matters. Set your delivery time, view rich previews, and receive search notifications to ensure you never miss mentions or competitor moves. Chetmail respects your privacy by processing sources and deleting data after sending.
[UPDATE - February 8, 2026] Epic Games Senior Communications Manager Brian Sharon reached out to Wccftech to provide Epic's official response to Santa Ragione. You can find it below in its entirety. Our team played the game and found it violated the Epic Games Store’s Content Guidelines, specifically the ‘Inappropriate Content’ and ‘Hateful or Abusive Content’ policies. We did a secondary check by filling out the ratings questionnaire for the game ourselves and the content got an Adults Only (AO) rating – which we do not allow on the Store. Because this wasn’t an official submission, we do not have […]
Read full article at https://wccftech.com/epic-games-have-ghosted-us-says-santa-ragione-horses-ban/
Learn With Meko creates personalized learning paths and detailed lessons tailored to your goals. In seconds, its AI generates complete syllabi and schedules semester-length courses with progressive modules, study sessions, and milestone projects. You can track progress, learn at your own pace, and move from beginner to expert across subjects from Python to guitar.
Well, everyone is concerned about what tech giants are doing when it comes to AI spending, but apparently, the NVIDIA CEO doesn't feel the investments are something 'surprising'. NVIDIA's Jensen Huang Calls the AI CapEX Bumps 'Sustainable', Rejecting the Overspending Claims The AI frenzy is evolving with aggressive momentum heading into 2026, as we have seen the first indication that the technology is approaching an 'inflection' point, following quarterly earnings from Amazon, Google, and Meta. It appears Big Tech is in a race to spend more on AI, which is why CapEx figures have grown to levels no one would've […]
Read full article at https://wccftech.com/nvidias-ceo-isnt-worried-about-big-tech-splurging-660-billion-on-the-ai/
Verity Workspace is a dedicated writing tool for fiction authors who need more than just a word processor. It combines manuscript editing with deep world-building tools, allowing you to track characters, locations, factions, magic systems, and timelines all in one place.
Whether you're drafting a standalone novel or managing a multi-book series, Verity keeps your story bible organized and your creative vision consistent. Focus Mode strips away distractions, while features like the Continuity Tracker and Relationship Network ensure nothing slips through the cracks as your world grows.
Google has rolled out version 50.0.23 of the Play Store, continuing its steady cadence of under-the-hood updates. As usual, this release focuses on stability and performance rather than flashy new features. You can check your current version under Settings > About in the Play Store app, and if you're behind, you can download the latest build right here.
Commissioned offers fine-tuning as a service, allowing you to turn your conversations, documents, or codebases into high-performing LLMs. Upload your data and it handles cleaning, formatting, and deduplication, then trains and deploys to providers like OpenAI, Gemini, or open source in minutes. A free tier lets you start without infrastructure or ML expertise, reducing integration work and avoiding vendor-specific data formats.
If you want to risk frying your GPU, you may try the newly leaked 1000 Watt BIOS, specifically designed for the MSI RTX 5090 Lightning Z. RTX 5090 Lightning Z 1000W BIOS Uploaded on Techpowerup Database, Allowing Users to Flash it on Different RTX 5090 Models from Non-MSI Vendors If the 800W leaked BIOS wasn't enough, users can now download the 1000W BIOS file from TechPowerUp for their GeForce RTX 5090 GPU. NVIDIA RTX 5090, which is usually capped at 600W, can now pull significantly higher power using the latest BIOSes, which are specifically made for the latest MSI GeForce […]
Read full article at https://wccftech.com/msi-rtx-5090-lightning-z-800-and-1000-watt-bioses-leaked/
That Apple is able to leverage its heft and the resulting economies of scale to negotiate a fairly reasonable price point for the iPhone batteries won't give anyone a pause in this day and age. However, Apple's phenomenal margins on battery replacements likely will. A 5,088mAh battery that powers the iPhone 17 Pro Max reportedly costs Apple just $12 In an X post discussing the de-merits of silicon-carbon batteries, the tipster Schrödinger has shared a valuable nugget of information: the 5,088mAh battery that powers the iPhone 17 Pro Max costs Apple $12, while a 6,000mAh silicon-carbon battery typically costs $18, […]
Read full article at https://wccftech.com/the-battery-within-the-iphone-17-pro-max-costs-just-12-yet-apple-charges-119-to-replace-it/
Connect4Patients helps patients and caregivers stay informed, connected, and confident in every decision by making health information simpler, smarter, and easier to access.
OneScan lets you scan any product barcode and instantly compare prices across Amazon, Walmart, Best Buy, eBay, and Kroger. You receive real-time price updates, deal alerts, and curated daily deals so you always buy at the best price. Track your scan history and price trends, then jump to the cheapest retailer with a tap to save time and money on every purchase.
OpenAI is chomping at the proverbial bit to bring its first consumer AI device, bearing the internal codename Sweetpea, to the market by the second half of 2026. However, the device is now expected to chronically underdeliver on its promised potential, if the latest tidbit from a source pans out. OpenAI's Sweetpea, which will reportedly go on sale under the consumer name Dime, is already falling victim to the ongoing memory crisis While speaking at the Axios House Davos event of this year's World Economic Forum, OpenAI's Lehane chose to disclose that the startup's first consumer AI device constituted one […]
Read full article at https://wccftech.com/openais-sweetpea-earbuds-to-be-sold-under-the-consumer-name-dime-now-expected-to-chronically-underdeliver-on-the-hype/
Three SKUs from the Refresh lineup will have their reviews published officially next month, while the whereabouts of one SKU remain unknown. Intel Core Ultra 7 270K Plus and Core Ultra 5 250K/KF SKUs Review Embargo Reportedly Lifts on March 23; Core Ultra 9 290K Plus Reportedly Gets Cancelled Intel has yet to announce Arrow Lake Refresh CPUs, and despite seeing numerous leaks, we don't have a specific date from the company when we can expect these chips in the market. However, given that some motherboard vendors have started preparing their new BIOS updates to support Arrow Lake Refresh, including […]
Read full article at https://wccftech.com/intel-arrow-lake-refresh-cpu-reviews-reportedly-goes-live-on-march-23/
Apple’s low-cost iPhone launch strategy lived on with the arrival of the iPhone 16e, with the company quickly moving to unveil the iPhone 17e, its immediate successor, in the coming weeks. Naturally, to save up on production costs as much as possible and in light of the DRAM shortage, there isn’t expected to be much of a cosmetic difference, but you might be interested in what’s underneath the hood. Here’s everything you need to know about the iPhone 17e’s launch, features, and specifications. Design and display A transition to the Dynamic Island instead of a notch is about the only […]
Read full article at https://wccftech.com/roundup/apple-iphone-17e-launch-price-features-specifications-roundup/
WeryAI is a free all-in-one platform for generating videos, images, and music. It aggregates leading models like Kling, Google Veo, Sora, FLUX, and Wan AI in one dashboard, letting you switch styles and get high-quality results quickly. You can use text-to-video, image-to-video, and text-to-image, then refine your content with tools like face swap, lip sync, background removal, subtitle eraser, and 4K upscaler. Creators, marketers, and developers can animate photos, transfer motion, and export in HD or 4K without complex editing.
Increase LLM visibility, signups and activated users
Who designed this?
Ghostty-powered SSH client for iOS, iPad, MacOS.
Visualize user attention and content density in real time
Cursor for canvas
Advance slides with gestures
Zero-config frontend deployment with no servers or setup
The package manager for AI agent skills
Sign, notarize, & design DMG packages for your macOS apps
Real-time captioning software for live events
Creative brainstorming card deck & notes app
Email drafts in your voice + inbox organising + scheduling
Free books to replace your doomscroll
No-code AI Lab: Train models, access datasets, run inference
Menubar mac app for Github Projects
Never google “what’s 68°F in °C?” again
Build native Swift iPhone, iPad, and Mac apps with AI
A mobile QA agent that runs tests without scripts
mnf.ai is an AI screenwriting platform for writers and filmmakers to draft, refine, and pitch scripts. It co-writes with you while preserving your voice, formats to industry standards, and offers alternate takes, character notes, genre awareness, mood matching, conflict builders, and inline edits. Collaborate in real time with teams, translate scripts for global festivals, and auto-generate pitch decks. Protect authorship with blockchain-backed attribution and monetize finished work through its creators marketplace.
hybrED.ai is an AI-powered tutoring platform that transforms how students use artificial intelligence. Instead of providing answers like ChatGPT, hybrED uses the Socratic Method to guide students through problems step by step, promoting real understanding instead of digital dependence. It supports K-12 students across all subjects with features such as homework camera scanning, gamified learning, and multi-LLM intelligence. Parents stay informed with built-in safety monitoring and progress alerts, while educators receive a tool that reinforces classroom teachings.
On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A self-described T-shaped marketer, she combines deep PPC knowledge with broad experience across social, programmatic, PR, and integrated strategy. Her journey — from owning an gallery and tattoo studio to leading award-winning global campaigns — reflects a career built on curiosity, resilience, and continuous learning.
Amanda once ran an gallery and tattoo parlor while believing she wasn’t an artist herself. Surrounded by creatives, she eventually realized her only barrier was a limiting belief. After embracing painting, she created hundreds of artworks and discovered a powerful outlet for expression.
This mindset shift mirrors marketing growth. Success isn’t just technical — it’s mental. By challenging internal doubts, marketers can unlock new skills and opportunities.
Amanda recalls a global campaign where tracking infrastructure failed across every channel mid-flight. Pixels broke, data vanished, and campaigns were running blind. Multiple siloed teams and a third-party vendor slowed resolution while budgets continued to spend.
Instead of assigning blame, Amanda focused on collaboration. Her team helped rebuild tracking and uncovered deeper data architecture issues. The crisis led to stronger onboarding processes, earlier validation checks, and clearer expectations around data hygiene. In modern PPC, clean infrastructure is essential for machine learning success.
Many account audits reveal the same problem: neglected fundamentals. Basic settings errors and poorly maintained audience data often hurt performance before strategy even begins.
Outdated lists and disconnected data systems weaken automation. In an machine-learning environment, strong data hygiene ensures campaigns have the quality signals they need to perform.
Amanda’s background in psychology and SEO shaped her integrated approach. PPC touches landing pages, user experience, and sales processes. When conversions drop, the issue may lie outside the ad account.
Understanding the full customer journey allows marketers to diagnose problems holistically. For Amanda, integration is a practical necessity, not a buzzword.
While AI dominates industry conversations, Amanda stresses balance. Some tools are promising, but not all are ready for full deployment. Testing is essential, but human oversight remains critical.
Machines optimize patterns, but humans judge emotion, messaging, and brand fit. Marketers who study changing customer journeys can also find new opportunities to intercept audiences across channels.
Amanda believes leaders act as emotional barometers. Calm investigation beats reactive blame when issues arise. Many PPC problems stem from external changes, not individual failure.
By acknowledging stress and focusing on solutions, leaders create psychological safety. This environment encourages experimentation and turns mistakes into learning opportunities.
Marketing is entering another experimental era with no clear rulebook. Amanda encourages teams to dedicate budget to testing and lean on professional communities for insight.
Not every experiment will succeed, but each provides data that informs smarter future decisions.
Amanda describes her career as If the Tasmanian Devil Could Do Yoga — a blend of fast-paced chaos and intentional calm. It reflects modern marketing: demanding, unpredictable, and balanced by thoughtful leadership.
WorkPage delivers real-time alignment monitoring for product teams and AI agents. It surfaces miscommunication and spec mismatches, alerts you before rework, and shows who needs to sync to keep delivery moving. Connect Figma, Jira, Slack, Confluence, GitHub, Notion, and Linear to gain operational intelligence across your lifecycle. Track multi-project alignment, enforce specification compliance, and analyze ROI trends while reducing meetings and context switching.
Lifestylo is an AI-powered life journal that turns your notes, activities, and vital signs into a coherent story. It chats with you, tracks your mood and routines, and surfaces patterns that shape your wellbeing. Use Oracle, its adaptive companion, to set goals, build habits, and get tailored advice. Reflect on past entries, make sense of the present, and act on insights to create a happier, more balanced life.
Apple compromised on its principles by partnering with Taboola, a veritable fount of scammy and untrustworthy ads, and Apple's consumers are now having to contend with the result: a deluge of shoddy advertisements on Apple News. Apple News ads appear to be deteriorating by the day in terms of quality The veteran tech journalist, Kirk McElhearn, has just penned an interesting post, titled "I Now Assume that All Ads on Apple News Are Scams." For the benefit of those who might not be aware, Apple struck a deal with Taboola, one of the largest ad-tech companies in the world, back […]
Read full article at https://wccftech.com/apples-partnership-with-taboola-is-resulting-in-atrociously-scammy-ads-on-apple-news/
Investors Email helps founders book investor meetings through managed cold email outreach that protects your domain reputation. It provides pre-warmed sending domains, an AI-matched database of over 200,000 verified VCs and angels, and personalized messages at scale. The platform handles warmup, scheduling, deliverability, and bounce filtering, then forwards real investor replies to your inbox so you can continue from your own domain, with analytics on opens, clicks, and replies.
Apple continues to keep us in suspense as the M5 Pro and M5 Max launches remain in limbo, with the only concrete details available to us being that these chipsets will arrive in the first half of 2026. Recently, evidence of only the M5 Max and M5 Ultra was referenced in iOS 26.3 Beta, with the M5 Pro strangely missing. This led us to believe that Apple may add it later in the code, but one YouTuber had an ‘Eureka’ moment when he said that the ‘middle of the pack’ SoC is just another rebranded M5 Max that utilizes the […]
Read full article at https://wccftech.com/m5-pro-is-a-rebranded-m5-max-thanks-to-tsmc-2-5d-chip-design-says-youtuber/
Google shares an update on its work and suggestions for how policymakers can help everyone be more secure in the Quantum Era.
Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update.
The post Google Revises Discover Guidelines Alongside Core Update appeared first on Search Engine Journal.
Looking to take the next step in your search marketing career?
Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.
(Provided to Search Engine Land by SEOjobs.com)
Job Title: On-Page SEO Specialist Experience: 5+ Years Schedule: 8 AM – 5 PM CST Compensation: $10-$15/hour (based on experience) Fully Remote | Full-time Contract Position Job Overview We’re looking for a seasoned On-Page SEO Specialist to optimize and enhance our website’s on-page SEO performance while driving multi-location performance […](Provided to Search Engine Land by PPCjobs.com)
delivers interoperable data where and when it’s needed, empowering data and analytics leaders with unparalleled […]PPC Specialist, BrixxMedia (Remote)
Performance Marketing Manager, Mailgun, Sinch (Remote)
Paid Search Director, Grey Matter Recruitment (Remote)
SEO and AI Search Optimization Manager, Big Think Capital (New York)
Senior Copywriter, Viking (Hybrid, Los Angeles Metropolitan Area)
Digital Marketing Manager, DEPLOY (Hybrid, Tuscaloosa, AL)
Paid Search Marketing Manager, LawnStarter (Remote)
Senior Manager, SEO, Turo (Hybrid, San Francisco, CA)
SEM (Search Engine Marketing) Manager, Tribute Technology (Remote)
Search Engine Optimization Manager, Robert Half (Hybrid, Boston MA)
Search Engine Op imization Manager, NoGood (Remote)
Senior Content Manager, TrustedTech (Irvine, CA)
Note: We update this post weekly. So make sure to bookmark this page and check back.
Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets and measure performance in a controlled experiment.
Why we care. Creative testing inside Performance Max has mostly relied on guesswork. Google’s new native A/B asset experiments bring controlled testing directly into PMax — without spinning up separate campaigns.
How it works. Advertisers choose one Performance Max campaign and asset group, then define a control asset set (existing creatives) and a treatment set (new alternatives). Shared assets can run across both versions. After setting a traffic split — such as 50/50 — the experiment runs for several weeks before advertisers apply the winning assets.
Why this helps. Running tests inside the same asset group isolates creative impact and reduces noise from structural campaign changes. The controlled split gives clearer reporting and helps teams make rollout decisions based on performance data rather than assumptions.
Early lessons. Initial testing suggests short experiments — especially under three weeks — often produce unstable results, particularly in lower-volume accounts. Longer runs and avoiding simultaneous campaign changes improve reliability.
Bottom line. Performance Max is becoming more testable. Advertisers can now validate creative decisions with built-in experiments instead of relying on trial and error.
First seen. Google Ads expert spotted the update and shared his view on LinkedIn.
