Gigabyte, the world's leading computer brand, announces the collaboration with NVIDIA for the PRAGMATA GeForce RTX 50 Series game bundle across eligible graphics cards, desktops, and laptops powered by NVIDIA GeForce RTX 5070 or above GPUs and Laptop GPUs. Powered by NVIDIA Blackwell architecture, the GeForce RTX 50 Series GPUs bring game-changing capabilities to gamers. Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Combined with Gigabyte's cutting-edge cooling designs, the bundle aims to unleash smoother gameplay and a more immersive PRAGMATA gaming experience.
The GeForce RTX 50 Series GPUs leverage a trio of key technologies to elevate gameplay. Path tracing simulates the physical behavior of light to deliver photorealistic and real-time 3D graphics. Alongside NVIDIA's suite of neural rendering technologies, NVIDIA DLSS 4 leverages AI technologies to boost FPS, reduce latency, and enhance image quality, while NVIDIA Reflex further reduces system latency for more responsive control.
GMKtec has officially launched the NucBox G11, a compact mini PC powered by AMD's embedded Ryzen platform, targeting users looking for an affordable solution for home computing, edge AI workloads, and business deployment.
Starting at just $169, the G11 stands out in the entry-level mini PC segment by offering dual 2.5GbE ports, Wi-Fi 6E, and support for up to 16 TB of storage, making it suitable for networking, local servers, and lightweight AI inference tasks.
New York Focus reports that the Rockland County Industrial Development Agency approved the incentive for JPMorgan's expansion in Orangeburg, New York, near the New Jersey border. The deal moved forward with little opportunity for public scrutiny.
AMD has officially launched its first dual 3D V-Cache CPU, the Ryzen 9 9950X3D2 Dual Edition, offering a massive 208 MB cache at $899. AMD's Ryzen 9 9950X3D2 Dual Edition: Dual 3D V-Cache CPU Tiles Offering A Massive 208 MB Cache, Now Available at $899 A dual 3D V-Cache CPU from AMD has been expected for a while. The company has made prototypes of such chips with their Zen 4 architecture, but has stuck to a singular stack design till now. The rumors of an ultimate dual CCD and dual stacked X3D chip started floating on the internet back in [β¦]
Google has announced the AI Hypercomputer, which brings together TPUv8 series, NVIDIA Rubin, & Axion CPUs to power the Agentic AI era. Google Cloud Next 26: AI Hypercomputer Announcement Gives Agentic AI The Next Push, Leverages In-House TPUs, CPUs & Scales Beyond With NVIDIA Rubin Gone are the days of supercomputers; the Agentic AI era will be all about hypercomputers, which will combine various compute options to deliver customers the most flexible and performant AI architecture ever built. Today, at Google's Cloud Next 26 event, the company formally announced its AI Hypercomputer. The new high-performance computing datacenter for Agentic AI [β¦]
Tenstorrent has previewed its optimized AI model, which is powered by the Blackhole servers, offering blazing-fast video generation speeds. Video Generation In The Blink of an Eye, Tenstorrent Achieves Real-Time Video Processing Speeds With New AI Model Running on Blackhole AI Video Generation takes a good amount of time; essentially, the faster your hardware, the faster you'll be able to generate videos. While the process has gotten efficient, Tenstorrent is taking things to the next level. The company previewed its upcoming AI model, Wan2.2-14B, which is trained on 14 billion parameters within servers running several hundred Blackhole accelerators. And the [β¦]
With the unexpected cancellation of MediaTek keynote, all eyes will be on NVIDIA's Jensen's presentation, possibly revealing the N1 Laptop SoC. Taitra Cancels MediaTek Rick Tsai's Computex Keynote Unexpectedly Ahead of the Event; NVIDIA Likely to Unveil the N1/N1X SoC for Low-Power Gaming Laptops We have all been waiting for NVIDIA to reveal its N1/N1X SoC that will power the next generation of low-power gaming laptops, positioning itself as a strong competitor against AMD and Intel in the mainstream segment. We are interested to know how the NVIDIA-MediaTek collaboration will shape up the laptop market since the N1X SoC is [β¦]
A lawsuit alleging the company is overcharging Windows Server for non-Azure users has been certified to proceed to trial, although Microsoft is still appealing the decision. The lawyer handling the case alleges that the claim affects almost 60,000 businesses and is worth about $2.8 billion.
Redactify is a tool for your Mac that finds and removes personally identifiable information in documents. Drag and drop files to scan, irreversibly black out sensitive content, and strip hidden coordinates and timestamps. It runs entirely offline with no servers, subscriptions, or internet connection. The app flattens PDFs into image-only pages so text extraction is impossible, delivering hardened, shareable documents.
Material Lab helps engineers quickly find the right material from a library of over 10,000 options. Describe your requirements, add property constraints, or upload technical specs; the platform extracts key properties, runs real-time analysis, and delivers ranked recommendations with clear trade-off insights in about 30 seconds.
Engineers across industries use Material Lab to reduce research time, compare candidates objectively, and select materials that meet performance, cost, and compliance needs with confidence.
Youβve been told to follow a familiar set of rules for years: always use high-quality creative, keep your brand polished, stay scripted, and follow platform-recommended formats.
If youβve been in ad accounts lately or browsing feeds, you may have noticed something. Attention-grabbing ads donβt always follow those rules. Theyβre scrappier, less polished, and sometimes even called βugly ads.β The beauty is that theyβre coming out on top.
More brands are breaking best practices on purpose to stand out. After all, best practices are an average of what worked best for everyone else in the last six months, give or take. By the time a tactic becomes a platform-recommended rule, the edge has already been sanded off.
Thatβs why breaking best practices works β but only if you understand whatβs behind them.
Why breaking best practices leads to better-performing ads
Before getting into what to change, it helps to understand why the rules exist in the first place. Platforms like Meta and TikTok have a dual incentive:Β
They want you to spend money on advertising.
They want users to stay engaged on their platforms.Β
The best practices they promote are designed to create a frictionless experience, pushing ads to look and behave like ads.Β
The problem is that what feels familiar eventually becomes invisible. When you follow the rules too closely, your ads blend into the background noise users have trained themselves to ignore.
High-production ads signal βthis is an adβ almost instantly, triggering a skip reflex before your hook lands. When your ad looks like something a friend might send, the brainβs defenses stay down just a bit longer, and that can be the difference between a scroll and a conversion.
Thatβs why many of the top-performing ads today donβt look polished or on-brand in the traditional sense. They interrupt patterns instead. Think:
Grainy phone footage.Β
Notes app screenshots.
Green-screened reaction or commentary videos.
Other lo-fi formats are outperforming studio-grade creative.Β
Many brands have guidelines designed to make the company look faceless and invincible. They may not want to show a messy, lived-in office, a founder who hasnβt been professionally coached, or anything that breaks a tight, corporate script. But others are tossing that playbook and leaning into founder-led ads that arenβt the polished executive-profile version that was more common.
Thereβs a catch.
Rule-breaking only works if itβs authentic. If you fake it, the web will spot it in seconds, and it wonβt land the way you expect. We saw this play out in a viral series of videos where McDonaldβs CEO appeared in a promotional spot to introduce a new burger.Β
As highlighted in a Dineline video, the execution felt stiff and staged. The CEO carefully lifted the burger, looked into the camera, called it a βproduct,β and took a small bite from the edge. People online quickly pointed out that it didnβt look like he actually liked the food, so why should consumers?
Soon after, Burger King entered the conversation, and its president appeared in one of its kitchens holding a burger with a completely different tone. No hesitation, no corporate pauses β just a big, genuine bite.Β
The lesson is clear: One felt like a product presentation, and the other felt like a real moment.
If your leadership, your founder, and your team donβt look genuinely excited about what theyβre selling, your customers wonβt be either. Rule-breaking should give you the courage to be real, not just βunpolishedβ for the sake of it.
Youβve likely seen β and maybe used β a video hook best practice like βshow the product in the first two seconds and state the value prop clearly.β Sound familiar?Β
Your ad starts with a screenshot of a negative comment. Letβs say you have a skincare ad that opens with a text bubble: βThis probably smells like old socks, and does it even work?β Your founder then spends the next 15-20 seconds smiling, proving it wrong in an unscripted, unpolished way, while applying the product.
Using the platformβs native comment bubble and opening with conflict breaks your brandβs positive-association rule, but youβll gain attention by tapping into usersβ natural tendency to watch a digital argument.Β
By the time viewers realize itβs an ad, theyβve already heard your main points and may be on their way to trying the product. Effective advertising still relies on psychology, but now it requires understanding user behavior and how algorithms work.
Breaking the rules is strategic. When it fails, itβs often because the β80/20 ruleβ gets overlooked.
Shifting your entire budget to shaky phone footage overnight isnβt the move. Maintain a baseline of about 80%, and use the remaining 20% to test new, unconventional ads. Standing out doesnβt mean producing bad advertising.
Give these a try in your next test campaign:
The silent test: Skip trending audio and run a fully silent ad with large, bold captions. In a noisy feed, silence can interrupt patterns.
The UI ghost: Create a static image that looks like a platform notification or a low-battery warning, if relevant. It may annoy some viewers, but it can stop the scroll.
The algorithmic trust fall: Turn off auto-optimizations in one campaign and use broad targeting if you arenβt already. Let your ugly creative do the filtering. You may find the algorithm performs better when you remove manual guardrails.
Donβt follow the rules, understand them
Best practices are a starting point, not a strategy. If youβre going to move beyond them, do it systematically.Β
Start with the rule, understand why it exists, ask whether it still applies, and then test the opposite in a structured way. Compare polished and lo-fi, scripted and unscripted, and brand voice and personal voice.
In a feed full of brands playing it safe, those who understand the rules β and how to break them intentionally β are the ones getting attention and conversions. Focus on learning faster than everyone else. Skip the guesswork.
Appleβs MacOS 27 will be Apple Silicon Only β claims leaker Appleβs next version of MacOS, MacOS 27, will reportedly launch without support for older Intel-based Macs. This makes the new version of MacOS the first to support only Apple Silicon devices, completing Appleβs transition to its own processors. MacOS 26 βTahoeβ will be the [β¦]
Cybersecurity researchers have discovered a previously undocumented data wiper that has been used in attacks targeting Venezuela at the end of last year and the start of 2026.
Dubbed Lotus Wiper, the novel file wiper has been used in a destructive campaign targeting the energy and utilities sector in Venezuela, per findings from Kaspersky.
"Two batch scripts are responsible for initiating the
On January 31, 2026, researchers disclosed that Moltbook, a social network built for AI agents, had left its database wide open, exposing 35,000 email addresses and 1.5 million agent API tokens across 770,000 active agents.
The more worrying part sat inside the private messages. Some of those conversations held plaintext third-party credentials, including OpenAI API keys shared between agents,
Apple is preparing a major Siri overhaul that brings conversational AI, a new interface, and deeper system integration to finally modernize its assistant
The latest Windows 11 preview build mentions a fix for File Explorer that should stop it from flash banging you in dark mode. I feel like we've seen this before...
Microsoft is rolling out a builtβin Speedtest tool for Windows 11 through a new partnership with Ookla. But a press image shared by Ookla appears to show a macOS-style window inside a Windows 11 taskbar.
In Win Development Inc. (InWin) announces the COVALENT full-tower chassis, engineered for high-performance computing, AI applications, and professional workstation environments. Built on a modular architecture with expansive internal capacity, COVALENT combines efficient thermal engineering with a refined industrial aesthetic to support sustained, high-demand workloads.
Balanced Design for Performance and Versatility
COVALENT is available with either tempered glass or solid metal side panel options. The tempered glass edition highlights internal components and ARGB lighting, while the metal panels offer a more understated appearance with enhanced structural strength and thermal performance. A vertically slotted front panel improves airflow intake, helping maintain consistent cooling during extended workloads.
With the HD 480 PRO, Sennheiser today launches its top-of-the-range closed-back headphones for studio and live environments. Designed with the utmost care and precision, they eliminate the two most-cited pain points of closed-back headphones by delivering a tight, accurate bass reproduction and ensuring supreme comfort for audio professionals tasked with recording, tracking, or monitoring in the studio, in live audio environments or on the move.
Delivering where other closed-backs fail
With closed-back headphones, a good reproduction of the low-end is usually difficult to achieve. "This is where the HD 480 PRO excel. Compared to other closed-back headphones, they are a lot tighter on the bass, their low-end is super-accurate and realistic," notes Jimmy R. Landry, Category Market Manager, Music Industry at Sennheiser.
Samsung Display announced today that its QD-OLED panels for TVs and monitors have received verification from UL Solutions, a global leader in applied safety science, for their viewing angle performance under the 'Quantum View' standard.
'Quantum View' is a verification program that evaluates changes in luminance and color coordinates as the viewing angle shifts from the front in 10-degree increments up to 60 degrees. According to the assessment results, Samsung Display's QD-OLED panels maintained above 60% of front-facing luminance even at a 60-degree angle, while color shift remained below 0.012, indicating minimal change.
Duolingo is opening up its advanced language learning content offering to free users, allowing them to acquire skills that were previously reserved to paid subscribers.
Mira Murati's Thinking Machines Lab has signed a multi-billion-dollar deal with Google Cloud for AI infrastructure powered by Nvidia's latest GB300 chips, TechCrunch has exclusively learned.
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a dedicated shopping tab on the channel. The cards are pulled from the merchantβs existing product catalog They stay synced automatically through Google Merchant Center The same data is reused across YouTube, Shopping, and ads Connect WooCommerce Stores To YouTube Shoppers WooCommerce is an open source [β¦]
In a new Gemini feature tied to Google Photos, the company says its AI can tap into your photo library. The goal is to "use actual images of you and your loved ones" when generating AI content.
Pre-orders are now open for the Framework Laptop 13 Pro. Starting at $1,199, the notebook supports Intel Core Ultra Series 3 CPUs and has a longer battery life, a haptic touchpad, a new screen, PCIe 5.0 support, and Ubuntu certification. The upgrades are also available individually, so owners of older...
The view that China-based CXMT's DRAM-related prowess is largely built on stolen IP from Samsung and other major memory players has gained a hefty patina of authenticity after a spate of troubling incidents of corporate espionage. The latest bout of comeuppance has now resulted in a 7-year prison sentence for a former Samsung employee, who was recently found guilty of leaking core DRAM tech to CXMT for $2 million. A former Samsung engineer is now heading to prison for leaking core DRAM tech to China's CXMT for $2 million Today, a court in Seoul has sentenced Jeon Mo, a former [β¦]
MSI demonstrated the DDR5 memory overclocking capabilities of its MEG X870E Unify-X MAX board with an upcoming BIOS while hinting at improved OC with future Ryzen CPUs. MSI's Newest X870E Unify-X MAX BIOS Pushes 128 GB 2-Rank DDR5 Memory To 9400 MT/s Speeds Toppc, MSI's in-house overclocker and engineer of the motherboard division, has once again showcased the OC capabilities of the latest AM5 MAX series motherboards. The overclocker used the brand new MSI MEG X870E Unify-X MAX motherboard, which is a top-of-the-line, enthusiast-grade design for overclockers and enthusiasts. The motherboard features a 2-DIMM layout for enhanced memory overclocking and [β¦]
This 27-inch Samsung Odyssey G53F gaming monitor is back down to a record-low $159.99, thanks to this limited-time Amazon deal, offering a 1440p resolution and fast 200Hz refresh rate at a great price.
Put together a pokey little gaming PC with components that won't break the bank. This $479 Newegg bundle includes a CPU, RAM, Motherboard, and a 360mm AIO CPU cooler
Researchers at OX Security have exposed an architectural vulnerability in Anthropic's Model Context Protocol that allows for remote code execution on affected systems.
Valveβs VRAM hack can boost performance on 4GB GPUs, with testing showing FPS gains of up to 3x in some titles, though results vary widely depending on the game and settings.
Microsoft has released out-of-band updates to address a security vulnerability in ASP.NET Core that could allow an attacker to escalate privileges.
The vulnerability, tracked as CVE-2026-40372, carries a CVSS score of 9.1 out of 10.0. It's rated Important in severity. An anonymous researcher has been credited with discovering and reporting the flaw.
"Improper verification of cryptographic
The Shark PowerPro is a great value vacuum from an excellent brand. It's on sale right now at Amazon for a fantastic price making it an unbeatable deal.
Nvidiaβs new DLSS SDK delivers 6x Frame Generation and Dynamic Frame Generation to game developers NVIDIA has officially released its DLSS 4.5 SDK, giving game developers direct access to the companyβs newest Super Resolution and Frame Generation technologies. With their newest update, developers have been given access to DLSS 5x and 6x Multi Frame Generation [β¦]
Microsoft cuts Call of Duty to slash Xbox Game Pass pricing Microsoft has unveiled a major price slash for Xbox Game Pass Ultimate and PC Game Pass. The monthly price of Xbox Game Pass Ultimate has been slashed from $29.99 to $22.99, and the price of PC Game Pass has dropped from $16.49 to $13.99. [β¦]
Xbox has removed Social Clubs, prompting questions about the future of its social features. I'm exploring what could be next, and whether Xbox is moving away from its social roots.
Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating to it now hitting a 404 error.
The KYY Portable Monitor is a pretty popular display on Amazon that's loved for its above-average performance rates and FHD resolutions, and it's now back on sale with a 34% discount.
Microsoft recently indicated that its Microsoft Defender antivirus is enough for Windows 11 users, dismissing the need to install additional software for that extra layer of protection.
Microsoft could be forced to reimburse $2.8 billion to 60,000 UK-based businesses for overcharging customers for its Windows Server software on competing cloud platforms at higher rates than its own Azure service.
A new tool called Model Capability Initiative (MCI) will run on work-related apps and also take occasional snapshots of workers' screens, according to internal memos seen by Reuters.
Following its delay from 2025, Bungie's Marathon launched last month on PC and PlayStation 5. While the game was generally well received, with our own David Carcasole awarding it a 9 out of 10 score in his review, the extraction shooter by the makers of Halo and Destiny did not manage to become a smashing success at launch, and its player base is continuing to contract despite Bungie providing solid support so far. However, for some reason, the game has become the most searched game on SteamDB since its launch. As spotted on Reddit by user Anihalation, Marathon has been [β¦]
In the latest episode of the Broken Silicon podcast, leaker Moore's Law Is Dead claimed that the next Xbox console, codenamed Project Helix, could be as disruptive as Apple's new MacBook Neo due to its sheer value, which MLID likened to a two or even three-thousand-dollar gaming PC: Project Helix is basically a high-end PC, even using the same silicon as AMD's 70 or maybe 80 class RDNA5 GPU is. It isn't an ultra level of PC hardware, but still far more power than consoles usually have. It will have the biggest APU in console history. I think over 400 [β¦]
OpenAI has published a new patent in which it discloses an AI chip housing several compute chiplets, surrounded by a large number of HBM memory stacks. One Compute Chiplet, Several HBM Memory Stacks: This Could Be OpenAI's Future AI Chip Plans In a new patent titled "Non-Adjacent Connection of High-Bandwidth Memory Chiplets, I/O Chiplets, And Compute Chiplets Through Embedded Logic Bridges", OpenAI shares plans for an AI chip solution that is going to house several HBM chiplets and compute chiplets, all connected using Embedded Logic Bridges. The research proposes the idea of leveraging these embedded logic bridges for high-speed interconnects [β¦]
Amidst constant news of price increases for gaming hardware and services, Microsoft did the unexpected yesterday by lowering the price of Xbox Game Pass Ultimate, which had become too expensive for too many players, according to Xbox head Asha Sharma, at the cost of new Call of Duty games that will only hit the service one year after their launch. Reportedly, this is only the beginning, as according to Windows Central's Jez Corden, Microsoft's long-term goal for its subscription service is flexibility. "Microsoft sources tell me that the longer-term goal for Xbox Game Pass is to make it more flexible," [β¦]
Iranian state media has alleged that equipment from Cisco, Juniper, Fortinet, and MikroTik failed during U.S. and Israeli military operations against Iran.
Zedly gets OpenClaw running on your machine in one session. It delivers a signed Docker container and an agent-assisted setup that configures LLM providers, model routing, and plugins, then installs Shield for PII redaction and audit logging. Run via a secure outbound tunnel with full local control on macOS, Windows, or Linux, and launch vetted workflows with backups and monitoring. Manage multiple instances with a fleet dashboard and schedule runs without touching your host OS.
EasyWill helps expats and investors create legally valid UAE wills fully online with official court registration. Users complete a guided questionnaire, and the platform generates a compliant will in their preferred language, with translation, notarization by the Abu Dhabi Judicial Department, and official filing.
EasyWill simplifies estate planning by letting users protect property, bank accounts, and business interests, appoint guardians and executors, and securely manage updates via a centralized dashboard. Transparent, all-inclusive pricing ensures clarity and peace of mind.
Cybersecurity researchers have discovered a new variant of a known malware called LOTUSLITE that's distributed via a theme related to India's banking sector.
"The backdoor communicates with a dynamic DNS-based command-and-control server over HTTPS and supports remote shell access, file operations, and session management, indicating a continued espionage-focused capability set rather than
A critical security vulnerability has been disclosed in a Python-based sandbox called Terrarium that could result in arbitrary code execution.
The vulnerability, tracked as CVE-2026-5752, is rated 9.3 on the CVSS scoring system.
"Sandbox escape vulnerability in Terrarium allows arbitrary code execution with root privileges on a host process via JavaScript prototype chain traversal," according to
All the ways to watch 2026 La Flèche Wallonne live streams online and from anywhere, as the World Tour peloton lines up against one of its toughest foes, the infamous Mur de Huy.
PDF software does not have to be overly complex to be capable. Adobe Acrobat is still the most widely recognized name in space. Many people also feel that the daily document work demands are more expensive and cumbersome than they are. In practice, what matters more is a reliable editor that can handle the full PDF workflow efficiently.
UPDF positions itself as exactly that kind of alternative. Available on Windows, Mac, iOS, and Android, it offers a cross-platform workflow that fits naturally into both desktop and mobile use. It also brings in AI-assisted tools for editing and document interaction for convenience without pushing the product into unnecessary complexity.
Samsung verifies its QD-OLED display lineup successfully in the QuantumView verification program, showcasing why its displays are the best. Samsung's QD-OLED Displays Receive Superior "QuantumView" Viewing Angle Performance Press Release: Samsung Display announced today that its QD-OLED panels for TVs and monitors have received verification from UL Solutions, a global leader in applied safety science, for their viewing angle performance under the βQuantumViewβ’β standard. βQuantumViewβ is a verification program that evaluates changes in luminance and color coordinates as the viewing angle shifts from the front in 10-degree increments up to 60 degrees. According to the assessment results, Samsung Displayβs QD-OLED [β¦]
Over the past year or so, several game developers have started sharing thoughts on the potential benefits and downsides of using AI in game development. As with all things AI, the conversation is quite polarized at the moment: some have already embraced it, while others have sworn not to touch it with a tentpole, mainly for ethical reasons. Veteran industry executive Jack Buser sits firmly in the first camp. Buser, who worked at Dolby, then at Sony on PlayStation Home and PlayStation NOW, and finally at Google on Stadia first and as Google Cloud's Global Director for Games now, believes [β¦]
Tesla has approached Samsung to expand its GDDR6 memory supply, which could lead to DRAM shortages for PlayStation 5 & Gaming GPUs. Sony PlayStation 6 & Many Current-Gen Gaming GPUs Rely on Samsung's GDDR6, But Tesla Is Now Going After The DRAM For Its Own Use Samsung is one of the leading manufacturers of the GDDR6 memory solution, which is primarily used in graphics applications such as GPUs, SoCs, and AI solutions. Although NVIDIA has moved to the GDDR7 standard, GDDR6 still makes up the bulk of the volume with several current-gen products leveraging the DRAM standard. Now, Samsung is [β¦]
SK Hynix has taken matters into its own hands to solve the HBM memory crisis by building a new production facility called "P&T7". SK Hynix's "P&T7" Facility Will Be Constructed By 2027, and All Production Lines Will Commence By 2028 Being built at the Cheongju Technopolis Industrial Complex, the P&T7 facility will take the key role in addressing the AI memory crisis, fulfilling the demand for HBM DRAM while also enabling WLP (Wafer-Level Packaging) lines. The announcement comes from SK Hynix in the form of a groundbreaking ceremony where 125 executives and employees took part. In his opening remarks, Byeonggi [β¦]
Wishwave lets you create and share wishlists for any occasion. Add gifts from any store to one list, then send a link so friends and family can reserve items without signing up, preventing duplicates and awkward returns. Track reservations, keep lists private until youβre ready, and use it free on any device. Find gifts for your events using our AI gift finder tool.
Kayphi is a customer engagement platform that deploys an AI chatbot trained on your knowledge base to handle conversations on your website and social channels. It captures leads, books meetings, and supports over 50 languages with optional voice. Launch in minutes by uploading documents and links, customize tone and actions, then track customer questions with conversation analytics and automate follow-ups through tags, webhooks, and CRM sync.
Kiki Wolfkill spent almost three decades leading various initiatives across the Xbox platform, from art leadership, to transmedia initiatives, and video game production.
Consumer & Server CPUs will face severe shortages, and are expected to see price hikes till the third quarter of 2026. AMD & Intel CPUs For Consumers & Servers Are Getting More Expensive, AI Is To Blame We have reported how the Agentic AI surge is resulting in demand shifting from GPUs to CPUs. This is now leading to shortages in both the consumer and server processor segments. In turn, CPU prices have seen a bump. In March, prices for consumer CPUs increased by 5-10%, while server CPU prices saw a more drastic bump of 10-20%, reports CTEE. But this [β¦]
Arena for scientific papers. LLMs judge which arXiv preprints have the highest scientific impact in fields such as artificial intelligence, machine learning, robotics, quantum physics, economics, and more.
Alterra, a cozy game inspired by Animal Crossing and Minecraft in development at Ubisoft, has officially been cancelled, according to a recent Insider Gaming report. The news broke by way of insiders at Ubisoft, who claim that the news was broken to them on the morning of April 21, after which the team working on the game was sent home. Following the news of the cancellation, IGN published a statement by an Ubisoft representative, who said that "As part of our portfolio management approach and evolving creative house-led model, we continuously assess projects at every stage of development to ensure alignment with our strategic priorities, quality ambitions, and long-term market potential," continuing to explain that "projects that no longer meet these expectations may be discontinued."
It should also be noted that there have been no layoffs as a result of the cancellation of Alterra, and the team working on the cozy game will simply be made available to other development projects. The comments by the Ubisoft representative suggest that the company doesn't think the game would have been successful in the current gaming climate, and they echo recent rumors about Ubisoft carefully assessing the value of future Assassin's Creed game ports with the upcoming Black Flag Resynced launch. This move is only the latest in a series of decisions at Ubisoft aimed at cutting costs and making the company more efficient, and it follows a March round of layoffs that saw 105 people lose their jobs.
StockCar turns your stocks, crypto, indices, and forex into a personalized audio briefing. It pulls current prices, fetches news, writes a GPT-powered script, then narrates it in a natural voice so you can listen like a real market show. Create portfolios, choose cohosts and theme music, and get episodes in under 10 seconds. Start free with daily tracks, then upgrade for more tracks, multiple portfolios, and extra voices on iOS.
We've known for a while now that the upcoming Xbox Project Helix game console will be a hybrid game console, able to play both PC and Xbox games, but recently news broke that the Xbox Helix would be using an off-the-shelf AMD APU, followed by a leak from KeplerL2 on the NeoGAF forums that it would be a third-party console. The latter rumor claimed that the Xbox Helix would not be available directly to consumers from Microsoft itself, instead adopting something of a Steam Machine modelβthe original Steam Machine, not the 2026 rebootβand making the hardware design available to hardware partners similarly to how AMD and NVIDIA sell their GPUs to board partners who package them in their own way.
Xbox Vice President, Jason Ronald, chimed in with a response on X, saying simply that "Project Helix will be available as a 1st party Xbox console," and nothing more. While this somewhat debunks the rumor started by KeplerL2, it also leaves the door open to the possibility of third-party Helix consoles. This idea somewhat holds water, given the context of the previous rumor about the off-the-shelf APU. If Microsoft did not license the Xbox Helix design, and brands could simply buy the APU directly from AMD to make their own hardware platforms, similarly to what's been happening with other Radeon 780M-powered APUs that have been popping up in Windows gaming handheld devices since the Ryzen Z1 Extreme handhelds launched.
Alongside the Framework 13 Pro that was just announced, Framework also released the OCuLink Dev Kit, which is a new modular adaptor that replaces the Framework Laptop 16's Graphics Module with an external OCuLink port, allowing you to connect high-performance peripherals and hardware across a PCIe 5.0Γ8 interface and offering a theoretical maximum bandwidth of 128 GT/s. Framework suggests that users could use the OCuLink port to build out their Framework Laptop 16 as a lightweight on-the-go laptop, removing the dGPU and using that in an eGPU setup while docked at a desk and relying on the iGPU in the laptop for work away from the desk.
The Framework OCuLink Dev Kit includes the hardware that goes into the laptop itself, an OCuLink Expansion Bay adaptor, as well as the external bits, including a Graphics Module OCuLink Dock, for mounting your Framework Graphics Module externally, a PCIe OCuLink Dock with a full-size PCIe slot for hardware like GPUs, networking cards, capture cards, and whatever else goes into a PCIe slot; and an OCuLink 8i cable to connect the dock to the laptop itself. In order to use the external graphics module, you'll need to supply your own desktop PSU, since Framework does not include one in the package, and it should also be noted that the OCuLink port does not support the same charging capabilities as USB4 or Thunderbolt, so you'll still need to run at least two cables when using the Dev Kit.
Samsung's 1d DRAM (7th Gen 10nm) for next-generation HBM solutions might not undergo production soon due to failure to meet yields. Samsung's Next-Gen DRAM Tech For Future HBM5E Memory May Not Be Ready For Production A report published by Korean outlet, IT Chosun, suggests that due to less than ideal yields of its 1d "D1d" DRAM based on the 10nm process technology, Samsung might be pulling the plug on mass producing its next-gen HBM solutions. The DRAM technology had already received a pre-production approval (PRA), but concerns have been raised regarding the ROI of initiating a trial run, let alone [β¦]
VenturOS gives you a full AI executive team grounded in your idea, product, or business. It turns your notes, repo, or docs into PRDs, 30β90 day operating plans, launch copy, distribution sequencing, OKRs, and decision memos with gated progression and clear priorities. Use it to go from blank page to execution in minutes while the team builds institutional memory, pressure-tests decisions, and keeps you from being the bottleneck.
Vaulternal offers encrypted, decentralized file storage with zero-knowledge privacy and smart triggers. Files are encrypted client-side and stored across multiple decentralized blockchains, including Polygon, removing single points of failure and preventing provider access. You can set time-based, inactivity, manual, or blockchain-event conditions to deliver files to chosen recipients, enabling controlled sharing and inheritance. Sign up with email or connect a wallet, manage multiple recipients, and rely on verifiable permanence and client-side decryption.
AI isnβt just changing search β itβs deciding which brands get ignored.
At Adobe Summit today, Andrew Warden, CMO of Semrush, argued that visibility has fundamentally changed β and that brands now risk being systematically filtered out by AI systems.
βThe idea of standing out is no longer optional. Thereβs a real risk of sameness,β Warden said.
Because AI systems decide what to surface and what to ignore, brands now must compete for visibility in answers.
Users are still searching, but theyβre not always visiting websites. They get answers directly from AI systems like Google AI Overviews, ChatGPT, Perplexity, and others.
AI systems are becoming what Warden described as the βnew gatekeepers.β
This is part of a broader shift toward the agentic era β where AI systems act as intermediaries, guiding users through the entire journey from question to decision in a single interface.
At the same time, user behavior is changing. People are spending more time in conversational environments, asking follow-up questions, refining queries, and exploring options without leaving the interface.
The result is fewer clicks, but often higher-intent users. Consumers who use LLMs convert 4.4x higher than those using search alone, Warden said citing Semrush research.
SEO is the foundation
Despite ongoing claims that AI will replace search, Warden pushed back.
βIβm here to tell you todayβ¦ that [SEO is] not dead,β he said.
Instead, SEO has become more foundational. Itβs no longer just about ranking pages β itβs about making sure your brand exists in the data layer that AI systems rely on.
βSEO isnβt just for humans anymore. This is a training manual for AI right now,β Warden said.
That includes the fundamentals:
Crawlability
Indexability
Structured data
Authority signals
Without them, your brand wonβt show up.
βIf you do not have the core SEO principles in placeβ¦ LLMs will actually wipe you out of the conversation.β
Research supports this: 94% of Google AI Overviews cite at least one top organic result, reinforcing that traditional search signals still underpin AI outputs.
The rise of the βbland taxβ
One of the session highlights was when Warden discussed what he called the βbland tax.β
βAI is conditioning itself right now to ignore blandness.β
That means content that feels generic or repetitive disappears.
βIf you are generic, you are average. And if you are average or blandβ¦ [you are] invisible.β
AI systems donβt reward sameness. Instead of highlighting your brand, they summarize similar content into a single answer β often stripping away attribution entirely.
βThis is an invisible penalty that you pay,β Warden said.
The consequences show up in three ways:
Your brand identity gets erased in AI-generated summaries.
Your content gets filtered out as low-value.
Your work becomes training data for AI without visibility.
βYou also become a free training ground for LLMs,β he said.
What visibility depends on
Warden reframed brand visibility as the combination of:
Discoverability: Can LLMs find you?
Authority: Do they trust you enough to include you?
βYou absolutely need both,β Warden said.
SEO ensures discoverability. Authority determines whether you show up in AI-generated answers.
Without authority, you risk becoming βa commodity that isnβt worth being mentioned.β
How to win: three key signals
Warden outlined three areas that determine whether a brand shows up or gets filtered out.
1. Entity authority
AI systems map entities and relationships.
βAI has to recognize your brand as an authority on a topic,β Warden said.
One key signal is brand demand.
βIf people arenβt looking for you, then neither is AI,β Warden said.
Strong brands reinforce their authority across multiple surfaces β owned content, media coverage, and community conversations β making it clear what they stand for.
2. Information density and originality
AI systems prioritize citing content that adds something new. So donβt just publish content. Contribute something meaningful.
βTheyβre prioritizing new facts,β Warden said.
That includes:
Proprietary data
Original research
Unique perspectives
Expert insights
Original insights can boost visibility by 30 to 40%, according to Warden.
3. Signal alignment
AI evaluates not just what you say β but what others say about you.
That includes:
Reviews
Reddit and YouTube discussions
Media coverage
Customer conversations
βIf there are conflicting signalsβ¦ AI flags you with unreliable,β Warden said.
Consistency across all of these creates what he called a βconsensus signalβ β a unified narrative that AI systems can trust.
Why most organizations arenβt ready
One of the biggest challenges is organizational.
βVisibility isnβtβ¦ a channel problemβ¦ itβs an organizational problem.β
Today, responsibility is fragmented:
SEO teams focus on rankings.
PR and brand teams manage messaging.
Growth teams run experiments.
But no one owns visibility across AI systems.
This leads to inconsistent signals and missed opportunities.
To compete, companies need alignment across teams, with a shared strategy for how the brand shows up everywhere LLMs are pulling data from.
The measurement problem
Meanwhile, traditional performance metrics are breaking down.
Warden described a pattern many marketers are seeing:
Rankings remain stable.
Traffic declines.
Leads increase β but attribution is unclear.
Warden said:
βDemand is still there. Butβ¦ traffic is no longer the proxy for that.β
βYour content is being used, but not in the way that sends people back to you.β
This creates a growing gap between impact and measurement.
From rankings to relevance
The nature of competition has changed.
βYouβre no longer competing for a position. Youβre actually competing to be in a synthesized answer,β Warden said
Authority is also harder to control than it used to be. It now depends heavily on external validation β what others say, not just what you publish.
βAlgorithms are no longer your allyβ¦ they are the ultimate arbiter of what is meaningful.β
That is one of the biggest changes in search since Google itself.
The new rules of brand visibility
AI hasnβt changed what makes a brand strong, but it has changed how strength is measured and rewarded.
The brands that win will:
Build real authority in a focused niche.
Publish original, high-value content.
Align messaging across every platform and channel.
Earn consistent validation from third parties.
In this new environment, visibility must be earned across an ecosystem.
Or as Warden put it:
βMake it impossible for [LLMs] to ignore you.β
Heading to theaters to see new movie biopic Michael this week? Make sure you catch these 5 jaw-dropping Michael Jackson documentaries on streaming before you do.
Global Sponsor Hub is a direct international hiring platform where employers post roles for mobility-minded candidates. Listings are clearly labeled for visa sponsorship, relocation support, or openness to global talent, so you can apply with confidence and track progress in one place. Employers reach candidates with intent and manage applications on the platform. When needed, you can use the partner directory of immigration lawyers and relocation specialists, plus curated external roles and timely guides.
Rapid adoption of AI agents without proper safeguards is leading to exposed systems, data risks, and increased opportunities for attackers to exploit access controls.
Igloo generates cinematic short videos that stop the scroll for any niche. Type your topic, tone, and character, and Igloo writes the script, creates original photoreal visuals, and records documentary-style narration from an ElevenLabs voice library. You can regenerate the voice, character, or script until it fits. Each 40-60 second reel opens with a shot designed to stop a thumb and closes with a single takeaway. No stock footage or monotone AI voiceover. Export an MP4 in minutes for Instagram, TikTok, or YouTube Shorts.
AutoKap automates capturing and updating product screenshots, clips, and interactive demos for each release. Set it up with a CLI and let your AI code assistant create presets, run reliable capture flows, and embed always-fresh assets across docs, READMEs, and marketing pages. Use Studio to compose App Store images, OG cards, and branded mockups with real browser and device frames. Dev Links provide permanent URLs that auto-update, while the gallery, webhooks, and team features keep assets organized and ready to ship.
A recent study published in the Journal of Research on Adolescence found that teens who use apps regularly can struggle with word recognition and pronunciation.
A new lawsuit alleges that the company profited from scam advertising and intentionally allowed fake promotions to continue despite public promises to crack down.
The move could shore up weaknesses at each company, but it also reveals them. Neither Cursor nor xAI has proprietary models that can match the leading offerings from Anthropic and OpenAI β the same companies now competing directly with Cursor for the developer market.
Xbox CEO, Asha Sharma was recently quoted in a leaked internal memo stating that Game Pass was too expensive and that it didn't provide adequate value to its consumers, and it seems as though she has now followed through on the implied promise in that internal memo. As announced on Xbox Wire, Xbox Game Pass Ultimate and PC Game Pass are both receiving price cuts, with Xbox Game Pass Ultimate coming down from $29.99 to $22.99/month and PC Game Pass dropping from $16.49 to $13.99.
At the same time, though, starting in 2026, Xbox Game Pass and PC Game Pass users will lose launch-day access to Call of Duty games. Starting with the next Call or Duty game, Game Pass players will need to wait "about a year" for Call of Duty to hit Game Pass. Fortunately, current Call of Duty games will remain playable on both PC Game Pass and Xbox Game Pass Ultimate, and other major releases will still hit Game Pass on launch day. It was previously reported that Microsoft lost $300 million in Call of Duty sales by including the popular shooter series in Game Pass, despite Game Pass being an overall profitable endeavor.
The Game Pass front page on Microsoft's website now shows revised pricing for the service's two most expensive plans. Although delaying the addition of new Call of Duty titles marks a reversal of the company's earlier strategy, the expanded library introduced during last year's major price increase remains intact.
ZenTimings is a Windows utility designed for AMD Ryzen platforms that displays real-time memory configuration data and timings, frequency, and Infinity Fabric clocks. It's primarily used to verify BIOS or XMP/EXPO settings, offering a straightforward way to check how system memory is running.
A user describes a business problem in plain English, connects their data, and Impulse handles data cleaning, feature engineering, model selection, training, deployment, and monitoring to produce a production-ready model and API in under an hour.
Veld Portfolio helps small landlords track rental portfolios and underwrite new deals in one clear view. Enter property, rent, expenses, and mortgage details once to see always-current equity, cash flow, cap rate, DSCR, LTV, and cash-on-cash returns across properties. Get live rent and value estimates from market data, model scenarios over 5, 10, or 20 years, and track amortization and payoffs. You can import or export via CSV and promote saved deal analyses into your portfolio, while skipping rent collection and accounting features.
LedgerDesk manages your clients, appointments, invoices, payments, and expenses on your computer, not on someone else's server. Pay once, use it forever. No subscription and no internet required.
Pushpaganda uses AI-generated content and deceptive tactics to trick users into enabling notifications that deliver scams and evade traditional security defenses.
The Dali Sonik 1 entry-level passive bookshelf speakers sound at least twice their diminutive size with stunning vocal articulation, but are a little pricey.
Due to Microsoft's new Xbox Game Pass Ultimate price drop, Call of Duty games won't come to it day one anymore β something that may benefit the series.
Threat actors associated with The Gentlemen ransomwareβasβaβservice (RaaS) operation have been observed attempting to deploy a known proxy malware called SystemBC.
According to new research published by Check Point, the command-and-control (C2 or C&C) server linked to SystemBC has led to the discovery of a botnet of more than 1,570 victims.
"SystemBC establishes SOCKS5 network tunnels within
I recently saw Samsung's award-winning S90F OLED TV in person and was blown away by its picture, which is why I was thrilled to see a $1,200 discount on the 65-inch model.
When 60,000 attendees descend on Tokyo Big Sight April 27β29, the headline numbers are hard to ignore: 750 startup exhibitors, 151 sessions, city leaders from 49 countries. But the stat that tells you what kind of event this actually is? It's 10,000 facilitated business meetings β brokered, booked, and tracked before most attendees even land.
This week, during a podcast appearance, OpenAI CEO Sam Altman called out his competitor's new cybersecurity model, noting that the company was using fear to make its product sound more impressive than it actually is.
Microsoft recently opened up a new Xbox brand senior manager position, and a comment from ex-director Major Nelson has many wondering if he's going for it.
One of the big frustrations in Windows 11 is the Taskbar, be it how it looks or the fact you can't move it. But this free, lightweight app is a simple way to do that while also giving it a nostalgic look.
NC America officially confirmed today that AION 2, the action-packed, open-world MMORPG, will arrive later this year on Steam and PURPLE platforms. Featuring flight as a signature experience, players can fly freely across a world 36 times larger than the original AION, dive underwater, and engage in aerial combat in PvE and PvP gameplay.
The AION 2 development team has invested deeply in building a version suited for global PC players and will be actively engaging with Western players and media throughout the year. The AION 2 development team will introduce more news for AION 2 in May, and looks forward to answering questions from the community.
Today, we're happy to introduce Framework Laptop 13 Pro, a complete ground up redesign that brings a massive leap in battery life with Intel's Core Ultra Series 3 Processors, a 74 Wh battery, and LPCAMM2 memory, a new full CNC aluminium chassis, our first purpose-built power-optimized display with touch support, an excellent feeling haptic touchpad, an option for pre-loaded Ubuntu, and much more.
In many ways, this product has been six years in the making. We've taken all of the feedback you've given us on the first seven generations of Framework Laptop 13 to make this the ultimate portable developer and power user machine. With all of this, it's still a Framework Laptop, meaning it's repairable, upgradeable, customizable, and entirely yours to do what you want with. Framework Laptop 13 Pro is available to pre-order today, starting at $1,199 USD for DIY Edition and $1,499 USD for pre-built configurations, with first shipments in June.
Apple has now entered a critical transition period, characterized by C-suite flux and internal strategy revamp, the likes of which have not been seen since Steve Jobs' shock departure in 2011. To calm some of the fraying nerves of investors and employees alike, Tim Cook is now out in full regalia, detailing his reasons for stepping down as CEO of Apple, effective from September 2026. Meanwhile, John Ternus, as the incoming CEO, is reportedly doubling down on AI as a panacea for internal productivity. Apple enters a period of C-suite flux and internal strategy revamp For the benefit of those [β¦]
About midway through the review period for Diablo IV: Lord of Hatred, Blizzard organized a roundtable Q&A with a few key developers from the team: Game Director Zaven Haroutunian, Production Director Barry Morales, Lead System Designer Colin Finer, and Senior Composer Ted Reedy. The team answered questions on various topics, from the narrative and setting to world design and the music score, new gameplay systems like War Plans and the Horadric Cube, and an overall assessment of the game's state ahead of its second expansion's upcoming launch. You can find the full transcript below. As a reminder, Diablo IV: Lord [β¦]
Framework has introduced its brand new Laptop 13 Pro, featuring LPCAMM2 support & powered by Intel Core Ultra Series 3 CPUs. Framework Unveils Its First Intel Core Ultra Series 3 Laptop, The Laptop 13 Pro, Powered By LPCAMM2 Memory Today at the Framework Next-Gen Event, Framework showcased a range of laptop updates, including its brand new Framework Laptop 13 Pro. The new laptop is built from the ground up, offering higher performance, higher battery life, and the same modularity that you'd expect from a Framework design. Starting with the specs, the Framework Laptop 13 Pro is powered by Intel's Core [β¦]
NVIDIA CEO has said that while their company produces expensive AI hardware, they also produce the lowest cost tokens in the world. NVIDIA's Leadership in AI Is Not Only Because of Hardware, But It's full-stack approach that makes the "Lowest Cost Token" Possible Talking at Cadence Live 2026, NVIDIA CEO stated that they are the leaders of low-cost tokens because they produce the world's lowest-cost tokens. A token is the fundamental unit of AI; think of them like the ABCD of the AI language that AI models process to generate responses. The speed at which tokens are generated depends upon [β¦]
The Framework Laptop 13 Pro is the company's first redesign of its chassis, with CNC aluminum, a haptic touchpad, larger battery, and an option for pre-loaded Ubuntu.
VibeReady is an AI-native Next.js starter kit that helps you ship a production-ready SaaS quickly. It pairs a structured, LLM-friendly architecture with context routing, living documentation, and quality gates so AI coding tools stay consistent across your codebase.
Choose the AI Framework to add agentic workflows to any stack, or the Full Kit with auth, billing, multi-tenancy, Stripe, Prisma, CI/CD, Terraform, and a working AI assistant. Deploy to GCP in minutes and get core features like dashboards, background jobs, analytics, and a super admin portal.
AIRIX scans your business across 16 AI platforms including ChatGPT, Gemini, Claude, and Perplexity, and tells you whether they recommend you or your competitors. Most businesses score under 10 out of 100 β they're nearly invisible to the 40% of consumers who now use AI instead of Google.
The free scan takes 5 seconds with no signup. Paid subscribers get weekly automated scans across all 16 platforms, competitor tracking, an authority audit covering Google Business Profile, Trustpilot, Reddit, YouTube, and Wikipedia, plus auto-generated Schema.org markup, optimized descriptions, and a public profile page. We build everything β you do nothing.
Google is upgrading Google Ads call campaign measurement with a new AI-qualified call leads feature, designed to optimize for lead quality β not just call length.
Whatβs new. AI-qualified call leads use machine learning to analyze calls and determine whether they represent meaningful business opportunities. The system then feeds that higher-quality data into bidding and reporting.
Zoom in. Advertisers will get AI-generated call summaries and tags, giving more transparency into what happened during each interaction. At the same time, smart bidding can prioritize higher-value leads based on these signals rather than simple time thresholds.
Why we care. Call campaigns have long relied on blunt metrics like duration to signal value. This update shifts optimization toward actual lead quality, filtering out low-value interactions like spam or robocalls. This should result in better ROI, less wasted spend, and clearer insight into which calls actually matter.
How it works. Call recording is turned on by default for most advertisers so AI can assess call quality, though industries like healthcare and financial services are excluded. Advertisers can still adjust call length thresholds or disable recording in account settings.
The fine print. The feature is currently limited to calls in the U.S. and Canada.
Most companies massively overprovision AI infrastructure, leaving GPUs and CPUs underutilized, while rising costs expose inefficiencies driven by fear and poor automation.
In our tests, Geekom A6 mini desktop delivered impressive performance for everyday work, multitasking, and creative tasks, and itβs $100 off right now.
The photo deletion comes after an FTC settlement with Clarifai. The company had asked OkCupid β whose executives had invested in Clarifai β to share data in 2014, according to court documents.
Intelβs Robert Hallock has confirmed that βmore and moreβ unlocked CPUs are coming In an interview with PC Games Hardware, Intelβs Robert Hallock has confirmed that big changes are coming to the companyβs enthusiast segment. In the future, overclocking Intel CPUs will no longer be exclusive to high-end models. Budget-friendly Intel overclocking is coming! Over [β¦]
Xbox has officially revealed the Forza Horizon 6 Limited Edition controller and wireless headset, now available for pre-order ahead of the gameβs launch on May 19
Apple is making its latest macOS 26 release the last official operating system that will run on Intel-powered Macs. This means that starting with next year's macOS 27 release, new operating system updates will be available only on the M-Series of Apple Silicon. For macOS 26, codenamed "Tahoe," several Intel-based Macs will still support this latest release. These include the 2019 Mac Pro, 2019 MacBook Pro 16-inch, 2020 MacBook Pro 13-inch, and the 2020 release of the 27-inch iMac. These models will receive the latest macOS "Tahoe" operating system support this year, while next year's macOS 27 will officially end the rollout for Intel-based Macs. This marks the end of an era for Intel-based Macs and represents the Hackintosh community's final efforts to get this operating system on non-Apple PCs.
The transition to Apple Silicon officially began in late 2020 with the introduction of the M1 SoCβApple's first custom silicon processor that features an in-house developed CPU, GPU, and much of the surrounding IP that make up an SoC. This initiated a series of M-Series designs over the years, with the current latest being the M5 generation, led by the M5 Pro and M5 Max. The Cupertino giant has been creating custom silicon for years with its A-Series of smartphone SoCs, but only recently started a special line for Macs. The company even offers the A18 Pro-based MacBook Neo, incorporating some smartphone silicon into a $599 Mac computer for basic PC work.
Razer, the leading global lifestyle brand for gamers, today announced the Razer Atlas Pro, the world's thinnest glass gaming mouse mat, setting a new benchmark in thinness, performance, and modern set-up aesthetics.
Ultra-Thin Engineering, Without Compromise
Featuring an ultra-thin 1.9 mm low-profile design, the Atlas Pro brings the mouse surface closer to the desk for a more seamless, ergonomic experience. By crossing the sub-2 mm threshold for the first time, the Atlas Pro is the world's thinnest glass gaming mouse mat, measured across its entire construction - including the rubber base, with the glass layer measuring just 1.1 mm.
Akasa, a leading provider of computer hardware and PC accessories, has launched a 10 Gigabit PCIe Network Interface Card (NIC), designed to upgrade desktops, workstations, servers and embedded systems to multi-gigabit Ethernet connectivity. Powered by the Realtek RTL8127AT chipset and featuring a PCIe 3.0 x2 interface, the card supports six auto-negotiating speed tiers from 10 Gbps, 5 Gbps, 2.5 Gbps, 1 Gbps, 100 Mbps to 10 Mbps, while fitting PCIe x4, x8 and x16 slots and remaining compatible with x2 slots where present on server and workstation boards.
Compliant with IEEE 802.3bz (2.5GBASE-T/5GBASE-T) and IEEE 802.3an (10GBASE-T), the card incorporates built-in IEEE 802.3az (Energy Efficient Ethernet) support, which reduces power consumption during low-traffic periods without interrupting network availability. Additional features including Wake-on-LAN (WoL) and jumbo frame support up to 16K further extend operational efficiency, enabling remote power management and reducing CPU overhead on large data transfers.
The leak also purports that Ubisoft has at least one more Assassin's Creed remake in the works, although it seems as though Ubisoft is taking an overly cautious approach to the commercial performance of its remakes. Source have claimed that future remakes would hinge on the success of Black Flag and the upcoming second Assassin's Creed remake project. While it's unknown which Assassin's Creed game will follow Black Flag down the remake path, it seems as though Black Flag itself will do reasonably well, given the game's reputation and the hype surrounding the launch.
Microsoft recently announced a new Canary build within the Windows Insider Program. While not particularly groundbreaking in terms of features, Windows 11 Canary Build 29570.1000 does include a potentially interesting change for gaming scenarios. The new preview release finally brings Xbox mode to Windows Insider testers, allowing users to try...
Last year, Build a Rocket Boy released MindsEye, a game that was arguably the worst release of 2025 and one of the worst launches in video game history, something that the studio's leadership even acknowledged. But it didn't do so while bearing the full brunt of the blame. Studio leadership Mark Gerhard and Leslie Benzies have held that the game's poor launch was the result of internal and external corporate espionage and sabotage, which Benzies and Gerhard allegedly tried to combat by installing surveillance software on company devices. It's that attempt to spy on its own staff that has a [β¦]
For half the price, the AMD Ryzen 7 9800X3D does a much better job at gaming than the new dual X3D edition Ryzen 9000X3D chip. Several Independent Tests Revealed Little to No Performance Gains in Gaming or Productivity With the $900 Ryzen 9 9950X3D2 Dual Edition Typically, almost every Ryzen generation brings some kind of performance uplifts, and even though we didn't see much growth in gaming performance going from Ryzen 7000 to 9000, the Zen 5 family did provide a helpful boost in productivity. On the other hand, the AMD Ryzen 9 9950XD2 Dual Edition is one of the [β¦]
In a new interview, Intel VP Robert Hallock unveiled a renewed focus on the entry-level enthusiast market with a commitment to release more budget-friendly unlocked CPUs over time.
Fyrebox is a quiz maker that lets you create interactive quizzes for lead generation, education, and market research. Enter a topic and it can generate questions, answers, scoring, and matching visuals with AI, then embed your quiz on your site or share it on social media.
Fyrebox integrates with over 3000 apps to send captured leads and lets you redirect players to any page to drive action. Track real-time stats, export results to Excel, and view detailed reports on participants, time spent, and scores.
Opintok helps you reflect on what you read and connect with thoughtful readers. Capture private reflections on books and quotes, then share them when youβre ready. Discover daily curated passages selected by Aino and start book clubs to read with your circle.
Use AI-powered dialogue with Aino to deepen your understanding of the texts. Your reflections stay private by default. You can join from iOS (available on the store) or Android (early access only).
Since early access launched, millions of you have opted in to help shape Gemini for Home through your daily use and feedback. Today, weβre delivering on one of your top β¦
Cybersecurity researchers have identified 22 new vulnerabilities in popular models of serial-to-IP converters from Lantronix and Silex that could be exploited to hijack susceptible devices and tamper with data exchanged by them.
The vulnerabilities have been collectively codenamed BRIDGE:BREAK by Forescout Research Vedere Labs, which identified nearly 20,000 Serial-to-Ethernet converters exposed
Obsidian Entertainment co-founder and former creative officer Chris Avellone has said a Fallout: New Vegas remake may not be possible because Bethesda lacks the "engineering knowhow."
Just in time for spring, Amazon has a huge sale on its best-selling walking and running shoes, and I've rounded up the best deals, including up to 40% off Nike, Hoka, Sketchers, and more.
Amazon has taken Β£100 off the Asus ROG Xbox Ally and dropped the handheld gaming PC to a record-low price β but here's what you should consider before hitting that buy button.
A former employee of a cybersecurity firm pleaded guilty to aiding ransomware criminals to maximize their profits, with the goal of taking a cut of the ransom.
A 10% discount has been spotted for the GameSir Kaleid, making this budget-friendly Xbox controller with Hall Effect sticks/joysticks, RGB lighting, and tight ergonomics more valuable than ever.
After last year's wildly unpopular 50% price hike, Microsoft has reverted a ton of it. Fortnite Crew, Ubisoft Classics will remain, previous Call of Duty games will too, but this year's will be a retail-only affair. What's going on?
AMD, with its latest FSR "Redstone" graphics technology pack, is currently the only major GPU maker without multi-frame generation (MFG) in its suite of advanced graphics technologies. However, this might be changing soon as AMD is pushing new updates to its FSR SDK, as discovered by a Redditor. In the AMD Device Library eXtra (ADLX) SDK update, AMD is implementing a new function called IADLX3DFidelityFXFrameGenUpgradeRatioOption. While this lengthy name might not mean much at first glance, the ADLX SDK describes it as a feature that will allow users to choose the most optimal frame generation multiplier for performance and visual quality, essentially matching what multi-frame generation means in modern stacks like DLSS from NVIDIA and XeSS from Intel.
For instance, AMD currently supports frame generation with up to a 2x mode with its FSR 4 technology, but it lags behind the modern 6x mode that NVIDIA offers in its DLSS 4.5 pack and the 4x mode that Intel provides in XeSS 3.0, which can significantly boost FPS. AMD's current solution uses a custom ML-based algorithm to generate intermediate frames using optical flow estimation and motion vectors. FSR 4 uses per-pixel motion and appearance, combined with motion vectors, to generate a new frame between two frames, resulting in a high-quality frame. This leads to a significant FPS increase, but it is only a third of what NVIDIA can achieve and half of what Intel offers. Therefore, AMD is scaling this technology for a new FSR release, and we might see a 4x mode or even a 6x mode to match NVIDIA.
If you've been refreshing our front page today looking for the Ryzen 9 9950X3D2 "Dual Edition" review, I don't have good news for you: we won't be publishing a review, because we had no access to a review sample. AMD typically reaches out to us, offering to be part of the reviews, but not this time. So, after waiting for a few days, I reached out to them, because I would have loved to test this really interesting SKU, but I was told no samples were available for TechPowerUp.
We're not alone. As VideoCardz noted in their review roundup, Gamers Nexus reacted strongly after being denied a sample, ComputerBase, one of the top publications, was also denied, just like many others that you know for their deep, methodical testingβexactly the kind of reviews that dig into cache behavior, inter-CCD latency, power scaling, and per-game CCD parking quirks, which on a part like this are arguably the whole story.
Nintendo seems to be revisiting Splatoon, the traditionally multiplayer game for the Switch and Wii U, with Splatoon Raiders, a new single-player action shooter. Splatoon Raiders will officially be available on July 23 for the Nintendo Switch 2 from Nintendo for $49.99 for the digital version and $59.99 for the physical version, and it is currently available for pre-order. The Splatoon Raiders launch date announcement comes with a launch date trailer that reveals some of the gameplay.
Based on the gameplay trailer and the game description, Splatoon Raiders will see players take up residence as a mechanic aboard a floating raft alongside the musical trio Deep Cutβmaking their return from Splatoon 3βwhere they will have to survive by exploring and raiding nearby islands, facing off against en enemy known as Salmonids in outlandish combat encounters. Splatoon Raiders will also allow players to customize the raft they call home and seems to offer comprehensive weapons and loadout customization options for players to experiment with. The game's graphics, however, follow the same cartoonish aesthetic as prior Splatoon games, but Nintendo hasn't provided any information about expected frame rates or image quality just yet. The Splatoon Raiders trailer follows.
The Toei Company, the Japanese media giant behind some of the most popular anime around, like One Piece, the Dragon Ball franchise, and Sailor Moon, has officially announced "Toei Games" as a new video game company entering the scene. At the time of writing, it's unclear what part of the game production pipeline Toei Games will be responsible for, but it's not the first time that The Toei Company will be involved in game development in some capacity. Currently, Toei licenses many of its IPs to other game development and publishing companies, like Bandai Namco, who publishes many of the Dragon Ball games. Toei was briefly involved in the gaming industry in the 1990s, but seems to have lost interest in 1998 with Chameleon Twist 2. Based on the blurb on the Toei Games website, it seems as though Toei Games will work with other developers or studios in some capacity, suggesting a publishing role rather than a development role.
Toei GamesEven as times and media evolve, our DNA remains unchanged.
Our unwavering desire: "deliver beloved stories to the world."
Having continuously created countless stories, Toei will now deliver them through games.
Toei Games will be an accomplice.
One who believes more than anyone in the unique, profound passion of creators who love and strive to create games.
Their driving force: "I love this," "I want to make this."
We want to deliver that to the world.
Intel's Robert Hallock, a vice president and general manager of the enthusiast section at the company, has announced plans to expand overclocking support to a much wider range of processors in the future. This is a significant move for Intel's product business, which has been producing CPUs unlocked for overclocking for years but typically reserved this capability for its K and KF SKUs. Robert Hallock argues that enabling this feature across a broader range of CPUs will allow enthusiasts at different price points to access one of the most appealing features of the K/KF SKUs. Just because a PC enthusiast buys at a different price point doesn't mean their enthusiasm is any less, and Intel aims to support that going forward. In an exclusive interview with PC Games Hardware, we learn more about this initiative and get a quote below.
Robert HallockWhat you will see is more and more unlocked SKUs over time. That is the goal. That should not be a feature that is exclusively reserved for the people paying the most amount of money. Not everyone can afford the most amount of money...and that doesn't make them any less an enthusiastic than the person who can spend 500 USD on a CPU. They are still PC enthusiasts, and they deserve the same level of features, and that is what we intend to deliver in our roadmap.
Best known for predicting the 2007 β 2008 subprime crisis that ultimately escalated into a full-blown financial crash, Burry argued in a recent Substack post that several Nasdaq-100 tech companies have repeatedly misreported stock-based compensation over the past decade, overstating earnings by around 20% and leading investors to buy stocks...
Approximately 17,730 PSUs made it out of the factory without the mandatory permanent, on-product warning label, the CPSC said. Recalled units include 450W, 750W, 1,000W, and 1,200W models in black or white colorways, and were sold as part of full gaming PC builds and also individually through Apex Gaming PCs...
After rumors coming from a leaked memo pointed to a price decrease coming to Xbox Game Pass, the company confirmed today that Xbox Game Pass Ultimate is officially getting cheaper, and will go down from its current rate of $29.99/month to $22.99/month. The PC Game Pass tier is also getting a price deduction, and will be down from $16.49/month to $13.99/month. What's more is that new Call of Duty games will no longer launch into the subscription service, and instead arrive "about a year later." The news was revealed in a short Xbox Wire blog post, which was followed up [β¦]
One of the best 14-inch M5 MacBook ProΒ configurations has become a better deal on Amazon because it is now $140 off for the 24GB unified RAM paired with a 1TB PCIe NVMe Gen 4 SSD. In addition to upgraded CPU and GPU performance, buyers wonβt have to worry about running a boatload of tasks or filling up the local storage with a plethora of programs. In short, youβre in safe hands, and with the latest discount, the portable Mac is down to $1,759 on the online retailer. The M5 running in the 14-inch MacBook Pro is the unbinned part offering [β¦]
Diablo IV: Lord of Hatred lands almost three years after the launch of the base game. As you may recall, Blizzard initially committed to annual expansions, which they almost accomplished with the first one, Vessel of Hatred, launched sixteen months after Diablo IV. However, it later became clear that delivering high-quality expansions on an annual basis was impossible, especially as the developers were also busy with making seasonal content. Thus, Lord of Hatred launches a year and a half after the previous expansion, which seems to be the sweet spot in terms of development time. Ultimately, though, what matters is [β¦]
Today, NC America confirmed that the MMORPG AION 2 will launch later this year globally, following its original debut in South Korea on November 19, 2025. That version was made for mobile and accessible on PC only via NC's own Purple launcher. However, the global version has been built specifically for PC, according to the new press release, and it will also be distributed via Steam. In fact, you can already wishlist the game on Valve's store. The global servers will be hosted locally in North America, South America, Europe, and Japan, providing a latency-conscious gameplay experience for many users. [β¦]
Smart TVs with traditional LEDs wonβt blow a hole through your wallet, but as soon as you decide that you want to upgrade your experience in both size and picture quality, thatβs when your intended budget suddenly appears small, especially in the case of looking for a mini-LED TV. Thankfully, Hisenseβs 85QD7QF 4K smart TV with the aforementioned upgraded technology is priced like itβs meant for everybody, with Amazon removing $100 from the total to bring the figure down to $699.99. Now this is an offer that the majority of buyers can get behind. The Hisense 85-inch 4K smart TV [β¦]
Last year at Gamescom 2025, a new Advanced Shader Delivery feature was unveiled by Microsoft's DirectX team that would arrive first on the ROG Xbox Ally and ROG Xbox Ally X handhelds that launched in October 2025. The new feature was co-developed by Xbox and AMD, and is meant to tackle shader stuttering. Now, as seemingly spotted by tech programmer at MADFINGER Games, Ondrej HruΕ‘ovskΓ½, the feature's implementation into Unreal Engine 5 is "in progress." HruΕ‘ovskΓ½ shared a screenshot of the code commitment to X (formerly Twitter), which you can see below. Shader compilation stuttering has long been an issue [β¦]
Building an ITX PC can be challenging in and of itself, so naturally, we decided to amp up the difficulty factor and see if we could build something uncoolable.
The industry has been building top-down for 30 years. Start with awareness, get in front of as many people as possible, and work them down through the acquisition funnel.
The logic made sense in the broadcast era, and it wasnβt entirely wrong in the search era.
In AI-driven environments, itβs simply wrong.
Search engines, assistive engines, and agents build their ability to recommend your brand from the bottom up. They need to understand who you are before they can evaluate whether youβre credible. They need to evaluate your credibility before they recommend you to anyone.
If you build from the top down, youβre wasting budget on awareness while the engines and agents have no foundation to attach it to.
Agential systems make the stakes absolute. An agent acting on behalf of a user evaluates your brand, your offers, and your credibility, then commits.
If the machine doesnβt understand who you are, what you offer, and whom you serve, the agent canβt act in your favor. If it understands you but doesnβt find you the most credible option, it selects your competitor.
This is the ultimate zero-sum moment in AI: the recommendation you never saw happening, to the prospect you never knew was considering.
The acquisition funnel runs simultaneously in opposite directions
The user experience of the acquisition funnel hasnβt changed. Someone hears about you, considers you, and decides whether to commit. That journey runs wide to narrow, top to bottom: awareness first, evaluation second, and decision at the bottom.
This is the familiar funnel. Elias St. Elmo Lewis formalized it in 1898. Every marketing model since has been built around it, and for 128 years, nothing fundamental has changed. The channels evolved, but the direction was always the same: reach first, relationship second, commitment third.Β
In 2002, my friend Philippe Lanceleur described the web perfectly for search: building a website and hoping people find it is like opening a shop in the middle of a field. Nobody passes by accident. You go where your audience hangs out, engage with them, and invite them to cross the field and visit your shop. Awareness was still the prerequisite, and your marketing had no chance of working without it.
The shift to entities changed the prerequisite. When Google introduced the Knowledge Graph in 2012, the machine began forming opinions about brands independently of what users were searching. The machine was drawing its own map and building roads for you.Β
Those machine-built roads are built from the shop outwards by the machines, which means brand understanding and reputation, not awareness, become the prerequisite. All my work since 2012 has been focused on brand understanding and reputation for exactly this reason.
AI makes the acquisition funnel flip more powerful still. Assistive engines and agents now actively direct users toward destinations theyβve assessed as credible. Lanceleurβs shop in the field is no longer a handicap if the machines know itβs there and believe itβs the best destination for their users: they provide the roads.
This is the first genuine structural break in how brands must think about marketing since 1898. The display funnel is unchanged: the user still travels from awareness to decision. What makes you a candidate at the top of that funnel in AI engines and agents is built by training the machine to bring users to you.
The big takeaway is that the build funnel runs in the opposite direction.Β
The machine starts at the bottom. Does it know who you are?Β
It works up through credibility. Does it trust what you do?Β
Only then does it reach advocacy. Will it recommend you proactively?Β
The moment of commitment by the user stays the same: know-like-trust the brand, but the only way for the user to arrive at that moment in AI assistive engines is that the machine knows, likes, and trusts your brand.
The coexistence of the bi-directional funnel is real. You can build top-down in channels you control: paid media, broadcast, and direct outreach. You can still buy awareness and pull people to decision. In the engines themselves, the user still has the top-down experience.Β
The difference is that within the engines for organic, you have to build from the bottom of the funnel (BOFU) up because thatβs how the machines build the roads to your brand.
Every algorithm, assistive engine, and agent operates on entity and brand signals, not on how loudly you push. Reach on social media has always been influenced by brand recognition, engagement, and topic, and here too, brand understanding and trust are gaining increasing weight.
With AI, roads to your shop in the field are increasingly machine-built, and machine-built roads are built from brand understanding outwards to awareness.
The original 1898 funnel still describes what users experience. In AI assistive engines and agents, it no longer describes the strategy that gets you in front of them: for that, you need to flip the funnel.
In short, you canβt build your funnel in AI engines and agents top-down in a world where those machines are the mediators between you and your audience. The machine wonβt recommend brands it doesnβt understand, and it will only advocate for brands it trusts. This is a mechanical fact.
AI infrastructure works like this, so you also must.Β
Understandability creates the entity node.
Credibility gives it preferential consideration.
Deliverability gives it visibility.
Foundation. Proof. Reach. Put like that, it really does seem obvious, unavoidable, and comfortable.
The user journey on Google used to be a series of single-composed SERPs that users navigated themselves. Search engines composed those pages cleverly (Google and Bing have run a whole page algorithm since universal search launched in 2007, Darwinistically pulling elements from across verticals and scoring the composition as the βproductβ), but the navigation across the funnel was the userβs job.
As an SEO, you optimized for a position in the composition, and the user carried themselves from awareness to consideration to decision by browsing, comparing, and choosing.
Over the last few years, the algorithmic trinity has fundamentally changed that dynamic. The LLM reasons about what the user is asking, decides whether to answer directly, ground, search, or fact-check via the knowledge graph, and runs fan-out queries to retrieve across multiple angles of the question.
Those fan-out queries (which Iβve also called cascading queries) help the assistive engine answer the question more completely and more accurately than a single query would. But the breadth of what it gathers also lets it do one more thing β and this is the mechanic that actually matters in the funnel that leads to the perfect click: it can anticipate what the user is likely to do next, and set the current answer up to flow toward it.
The explicit representation of the LLMβs prediction of βnext stepβ is the follow-up questions you see in the results. But thereβs an additional implicit side to this architecture you might have missed: the way it composes the current answer shapes what the user is likely to do next. The AI is, to a very large extent, defining the acquisition journey. It seems to me the user is less in control than they feel.
That means your job appears to be to fight for a slot in a sequence the machine has already built.
Thatβs fair. But Iβd argue that the brandβs job is also to train the machineβs expectations about what a logical next step looks like, so that when the LLM composes, your content is the natural thing it reaches for.Β
You supply the ideas, you structure the follow-ups, you publish the logical bridges (βif youβre thinking about X, the next thing to consider is Y, and hereβs the evidenceβ) in enough places, and with enough corroboration, that the machine treats those bridges as settled, not speculative. The machine then guides users toward you because your content is what its prediction landed on, because your framing is what made that prediction logical in the first place.
Now, is the AI thinking one step ahead? Or playing chess and planning several moves in advance? It depends. How far ahead the machine can usefully look depends on the territory.Β
On well-traveled ground, the paths are well-worn, and the branches are narrow, so the LLM can stage two, three, or more moves ahead. Think of this as established neurological synapses: your influence on the paths is limited here.Β
In unusual territory, the branches collapse the prediction horizon back to one, perhaps two steps. Thatβs an opportunity for a brand to create the synapses with your brand firmly anchored. Hereβs yet another good reason to niche down, solve very specific problems, and have a very clear funnel pathway.
When defining the content I work on and terms I track, I use the concept of funnel pathway for exactly that reason β a top-of-funnel (TOFU) query that naturally leads to my brand at BOFU with a series of steps that are logical and relatively predictable.
So, track a set of terms that have a natural pathway to your brand at the zero-sum moment at the bottom of the funnel. Some start at TOFU and move through MOFU to BOFU. Others begin at MOFU with a clear path to BOFU, and some start (and end) at BOFU.
Iβll probably get pushback here. The number of possible paths is effectively infinite because conversations with AI can go anywhere. True. But this is a better system than chasing search volume or tracking the terms the boss likes: it forces you to think, focus, and prioritize β and it works.
Get your foot in the door, and keep it there
Strategically, you have to get a foot in the door as early as possible in the conversation, and ensure that you keep your foot there as the conversation evolves and the AI guides the user down the funnel.
The stronger your foot in the door, the more you shape the conversation the machine builds, the more that conversation thins the field of competitors the machine considers for the next step, and, by virtue of elimination, the more likely you are to get the perfect click at the zero-sum moment at the bottom of the funnel.
Iβm advocating for educating the algorithms (remember, Google is a child?). The better you guide, the more the machineβs best-brand prediction converges on you step after step, because the path itβs following is the path you built into its brain.Β
Get in high, and the compounding works in your favor. Get in late, and your competitorsβ bridges become the machineβs bridges, and every subsequent step is a fight to re-enter a sequence where your competitor is Top of Algorithmic Mind.
Display is where your acquisition funnel lives in the AI engine pipeline
The AI engine pipeline runs 10 gates from discovered to won.Β
Everything up to annotation (Gate 5) is infrastructure: can the machine access, store, and classify your content?Β
From recruitment (Gate 6) onward, the engine compares you to every alternative.Β
The understandability, credibility, and deliverability (UCD) layer is where the user sees the machine evaluation at display (Gate 8). Understandability is the key to won (Gate 9).
The three dimensions of brand visibility at display
Display is the moment when the machine can make or break your brand by being the most visible in the market at every touchpoint when your ideal customer profile (ICP) is having a conversation with the engine or agent.Β
Itβs obvious that this is the key moment when you need the engine or agent to be absolutely convinced that youβre the best solution to the specific userβs problem at the exact moment they convert (see the 95/5 rule here).
Understandability(U) is the trusted partner/decision layer, without which nothing else will work long term. Does the machine know who you are, what you do, and who you do it for?Β
U is BOFU, which is both the moment of decision and (logically) the deepest trust layer for both the AI user and the human user. When someone searches your brand name or asks an AI assistant directly about you, the machine draws on its understanding of your entity.Β
If that understanding is weak, contradictory, or absent, the machine either hedges or stays silent. Typical failure modes show up in AI responses as βclaims to be,β βappears to offer,β or βno idea who you are talking about.β The doubt tax β where prospects ready to buy get a hedge instead of a confirmation β is a U failure.
Credibility (C) is the recommender/consideration layer. Does the AI believe youβre genuinely better than your competitors at what you do?Β
C is MOFU, the comparison and evaluation layer. When someone asks an AI who is the best in market, the machine draws on its confidence in your N-E-E-A-T-T credibility and will exclude you if you havenβt built a rock-solid argument to be cited.Β
If AI confidence in you is weaker than its confidence in the credibility of your competitor, you lose the comparison. The ghost tax β absent from competitive evaluation and ignored in shortlists β is a C failure.
Deliverability (D) is the advocate/awareness layer. Does the AI surface your brand to people who arenβt searching for you, recommend you unprompted when they research the market, and treat you as the reference option in your category?Β
D is TOFU, the reach layer. When someone asks an AI about a problem, you solve without knowing your brand exists, the machine draws on its confidence that you are the right answer to put in front of them.Β
Advocacy only happens when the machine has first understood who you are (U), and judged you better than the alternatives (C). The invisibility tax β never mentioned to prospects researching the market β is a D failure.
My untrained salesforce framing is super clear for a non-technical audience. Google, ChatGPT, Perplexity, Claude, Copilot, Siri, and Alexa are seven employees working 24/7, and theyβre either selling for your brand or for your competitors. AAO can be defined as training AI assistive engines and agents to sell for you at the top, middle, and bottom of the funnel.
Hereβs the part most of the industry still hasnβt internalized: machines arenβt an alternative audience. Theyβre a mirror of how people process information, with the noise filtered out.Β
Optimizing for machines is optimizing for humans with less guesswork. A brand SERP is Googleβs opinion of the worldβs opinion of you, and Googleβs opinion is built from the same signals that form human opinion, only weighted more consistently, and corroborated across millions of data points.Β
When you optimize to improve what Google believes about your brand, youβre not gaming an algorithm. Youβre correcting and reinforcing what the world already believes about you, expressed with the precision humans rarely articulate. The algorithm is the clearest feedback loop marketing has ever had.Β
Each tax is a specific failure mode of that untrained salesforce.Β
The doubt tax is what you pay when they canβt confirm who you are to a prospect ready to buy.Β
The ghost tax is what you pay when they canβt argue your case against competitors in a shortlist.Β
The invisibility tax is what you pay when they donβt mention you at all to the prospect researching the market.Β
The fixes run in one order: U before C, C before D, because the taxes are mechanically ordered, and the remediation has to match.
Content was king in the keyword era, context took the throne around 2016, and confidence is king now. The AI engines donβt just store and retrieve. They stake their own credibility on the brands they recommend, and that staking runs on accumulated confidence at every layer.Β
Build U to retire the doubt tax. Build C to retire the ghost tax. Build D to retire the invisibility tax. Every tax retired is a recommendation earned, and every recommendation earned is revenue the machine now generates on your behalf instead of your competitorβs.Β
All three are dual-function objects. Theyβre the machineβs output to every audience that asks about you, and your diagnostic instrument for reading the machineβs current confidence. That dual function is why theyβre both the product and the audit.
Read all three as the machineβs understanding of you, its assessment of your credibility, and its confidence in you as a solution provider. The diagnostic triage is short.
If the machine gets things wrong, hedges facts, or the results donβt reflect your brand narrative, thatβs an understandability problem. The entity record is inconsistent, weak, or contradictory, and the work is on your entity home: clean structured data, consistent descriptions, clear schema, and entity resolution that points to a single authoritative source.
If the results are unconvincing, unflattering, or donβt do you full justice, thatβs a credibility problem. Your N-E-E-A-T-T is weak, and the work is offsite: third-party mentions, review platforms, earned media, and co-citations from sources the machine trusts.
If the results donβt reflect your digital marketing strategy, thatβs a deliverability issue. The work is in content, both on your channels and on third-party properties, the type of material the machine treats as proof rather than a claim.
In every case, the diagnosis comes before the tactics. U before C, C before D, and the sequence isnβt optional.
Acquisition is one act in a 15-stage play
The acquisition funnel feels dominant because itβs where conversion happens. The funnel sits on the display gate, where UCD determines whether the machine recommends you.Β
Everything else, the work that lets display happen at all and the work that compounds afterward, runs across the nine gates before it and the five gates after it.
Those five gates after Won are where most of the money is made and most of the confidence is generated. Onboarded, performed, integrated, devoted, and codified β every client outcome feeds signals back into gate zero for the next prospect who has never heard of you.Β
The flywheel is the mechanism. Get it right, and every satisfied client strengthens the machineβs confidence in your brand for the next one. Get it wrong, and every neutral outcome decays it.
Thatβs more than just an acquisition strategy; itβs a business strategy, with the machine as a constant participant at every stage.
The final articles in this series will show you what happens after won: how every satisfied client either trains the machine to recommend you more confidently next time, or quietly erodes the confidence youβve already built.Β
The funnel isnβt where the money is made, but it is the critical moment the flywheel feeds where the path to money is.
This is the 10th piece in my AI authority series.Β
Google is adding three new βagenticβ safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance.
As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Googleβs pitch: let AI handle the heavy lifting so marketers can focus on performance.
Whatβs new. The update introduces proactive troubleshooting, always-on security monitoring, and instant certifications β all powered by AI and Gemini capabilities.
Zoom in:
Ads Advisor can now flag and help resolve policy violations automatically, even before advertisers notice them.
It monitors accounts 24/7, surfacing risks like suspicious domains or inactive users through a new security dashboard.
Certifications that once took weeks can now be granted instantly or submitted with a single click.
How it works. Instead of waiting for user prompts, Ads Advisor scans accounts and websites proactively, suggests fixes, and confirms resolution before appeals are submitted. On the security side, it continuously evaluates account health and recommends improvements, while new passkey support reduces reliance on passwords.
Why we care. Tasks that used to take hours β fixing policy issues, monitoring account security, and handling certifications β can now be done proactively by Ads Advisor, reducing delays and aims to reduce risks. The result is faster campaign execution, fewer disruptions, and less manual overhead.
What to watch. These features are rolling out in the coming months to English-language accounts, with more languages expected later.
Creating video content takes time and budget, so understanding how it performs is critical.
YouTubeβs native analytics in YouTube Studio are robust, but theyβre locked behind account access. That can make reporting difficult β especially when you need to share data or donβt have direct login access.
Moving that data into Google Data Studio (formerly Looker Studio) makes it easier to analyze and distribute.
With Data Studio, you can:
Pull YouTube data into reports you already use.
Schedule automated updates for stakeholders.
Customize dashboards around the metrics that matter.
Track performance without relying on backend access.
Hereβs how to pull your YouTube analytics into a Data Studio report.
Using a template or starting from scratch
You have two options when setting up a YouTube report in Data Studio.
If you want something quick and easy, you can use Googleβs YouTube Analytics template from their template gallery. Itβs a great place to start because it provides a clean, well-designed report with foundational metrics and puts you in a good position to understand which metrics are available. But know that this template has problems youβll need to fix, which Iβll discuss below.
The other option is to create a report from scratch, which is a great choice if you already have a report you want to add a new YouTube Analytics page to, or if you just want to learn how to use Data Studio.
If youβre setting up this report for a client, or if youβre not the owner of the YouTube account, youβre going to run into an issue where the YouTube account doesnβt show up as a usable source in Data Studio. Hereβs how to get around it:
Go to YouTube Studio settings > Permissions, and give Manager permissions to the account email that youβre using in Data Studio.
Get the Channel ID from the channelβs YouTube URL.
Add a YouTube connector to Data Studio, go to Advanced, and paste the Channel ID.
You should now have access to that YouTube account.
Using the Data Studio YouTube Analytics template
From the Data Studio home page, click Templates > Template Gallery. Under the category dropdown, click on YouTube Analytics.
Clicking this will create a brand new Data Studio report thatβs mostly ready to use. It loads up with sample data from the Google Analytics YouTube channel. Click the button at the top that says βUse my own data.β
The first time you set up a report, you need to authorize access to your data. Click the Authorize button.
Choose the Google Account connected to your YouTube channel, and then youβll see any connected channels in the dropdown at the top of the page.
Youβll notice that the data doesnβt change when you select a site here. Thatβs because this dropdown is connected only to the other dropdowns next to it, not any of the charts on the page.
To update everything else on the page, click the Edit and Share button.
If this is the first time using Data Studio, youβll also need to do some basic account setup.
Then click the Edit button at the top of the page.
Now youβll need to add your YouTube channel as a source. Click the Add data button and then search for the YouTube Analytics connector.
If the Google Account is the owner of the YouTube account you connected to this Data Studio report, itβll show up in the Channel section as an option.Β
Your main YouTube channel will be in the My Channel tab, and other channels are in the All Channels tab, as shown below.Β
If you donβt own the channel, see the section above to connect other channels that you donβt own, but have access to.
Now youβll be able to change the data source on any charts on the page. Simply click a chart, and youβll see the data sources available to you in the right Properties panel.
You can change the source of all of the charts on the page by selecting a chart, right-clicking on it, going to the Select menu, and then choosing βCharts with this data source on pageβ and then choosing your data source in the Properties sidebar.
Youβre mostly done, but as mentioned earlier, there are some errors in this report that youβll need to fix. The charts at the bottom of the report are using the wrong metrics.
I donβt know why Google hasnβt updated this template. Itβs been like this for a long time, so I donβt know if they ever will. In the meantime, youβll need to update the following.
Change:
Likes from βAverage Watch Timeβ to βVideo Likes Addedβ
Subscriptions from βVideo Linkβ to βUser Subscriptions Addedβ
Dislikes from βAverage View Percentageβ to βVideo Dislikes Addedβ
The charts in the Comments section are correct, so you donβt need to change anything there.
Click on each of the charts highlighted above, one by one, and change the metric in the Properties sidebar.
And now the report is finished and ready to use. Click the View button at the top of the page to view the report in a view-only format.
Data Studio doesnβt support the ability to add or import templates into an existing report, but you can copy a page from one report to another. Follow the steps above to create a report using the YouTube Analytics Channel template, then copy it into another report.
To do that, go into Edit mode, select all (Ctrl+A or Cmd+A), and copy all (Ctrl+C or Cmd+C). Then, in your existing report, create a new page, and paste everything youβve copied into the page (Ctrl+V or Cmd+V), or right-click on the page and select Paste.
All of the charts will likely come in broken, but you can easily update them using the tip mentioned earlier β right-clicking a chart, choosing Charts with this data source on page, and then choosing the correct source in the Properties sidebar.
Customizing your report
The YouTube template in Data Studio has most of what you need, but you can add much more.
There are some metrics you simply canβt get in Data Studio that youβd find in the official YouTube Analytics backend, such as revenue, how viewers find your videos, watch behavior, popular viewing times, device types, genders, and retention, so there are some big limitations, but thereβs still plenty to work with.
To add more charts to your report, youβll need to create more space at the bottom. In the menu, click on Page > Current page settings.
In the Style tab of the Current Page Settings sidebar, set the canvas size to something like 3,000 pixels. This will give you plenty of space to work with, and you can always shorten or lengthen it as needed later.
Now you can add many types of charts with a wide range of dimensions and metrics.
You can add multiple metrics to graphs to get the data you need for better analysis. You can also rename headers to clean them up, and make them look less cluttered.
You can pull in quite a lot of data. Hereβs whatβs currently offered:
Using Data Studio for ongoing YouTube reporting
Setting up a Data Studio report for YouTube is a great way to track your top-level metrics, and can be especially useful for monthly client reporting. It takes siloed, hard-to-share data from YouTube, and puts it into a clean, automated, centralized tool for easier decision-making.
You can also set up scheduling so that Data Studio sends automated PDF exports to your email.
Thatβs it. As you can see, itβs fairly simple to set up, but you can also add more advanced customizations to track many other KPIs.
A third individual who was employed as a ransomware negotiator has pleaded guilty to conducting ransomware attacks against U.S. companies in 2023.
Angelo Martino, 41, of Land O'Lakes, Florida, teamed up with the operators of the BlackCat ransomware starting in April 2023 to assist the e-crime gang in extracting higher amounts as ransoms.
"Working as a negotiator on behalf of five different
Former Naughty Dog lighting artist Gabriel Betancourt has claimed The Last of Us series creator Neil Druckmann told him that Ellie wasn't the only immune person in the game's world.
Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.
IPVanish has expanded its in-app filter to all apps, helping users easily find and connect to its growing network of RAM-only servers. Here's why it matters for your privacy.
This new music platform is like Spotify and Kickstarter rolled into one β and one of my all-time favorite bands is launching music exclusively on it.
Richard Gadd's much-anticipated gritty follow-up to Baby Reindeer has arrived β here's how to watch Half Man online from anywhere, including FREE streams.
Bond wants you to get off the couch and get back into the real world, its creator says. The new platform's AI system is designed to motivate users to do things away from the app.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Xbox βProject Helixβ is looking more PC-like by the day According to a post by the prominent leaker KeplerL2 (via WCCFTECH), Microsoft will allow 3rd parties to build custom Xbox βProject Helixβ machines. These systems will be available alongside official Microsoft consoles. This opens the door to ASUS ROG Xbox consoles, MSI consoles, and Xbox [β¦]
SOLAI Limited ("SOLAI" or the "Company"), a technology-driven personal AI and digital infrastructure provider, today announced the launch of Solode Neo, a personal AI device designed to run and host autonomous AI agents at home or in the office. This launch marks a key milestone in executing the Company's multi-layer personal AI infrastructure blueprint.
Solode Neo sits at the center of SOLAI's personal AI infrastructure strategy. Packaged in a sleek, compact design that blends seamlessly into any home, office or living space, the device only requires a power outlet and a Wi-Fi connection to start working.
Zondision, a leader in light-field 3D display tech, announced its flagship ZIMO1, a 27-inch glasses-free 3D display for consumers and creators. It will launch on Kickstarter on April 21, offering an immersive display that combines high-performance 3D visualization, real-time interaction, and an open ecosystem.
ZIMO1 offers high-definition stereoscopic visuals without headsets or glasses. Backed by over a decade of optical engineering and AI eye tracking, it switches between 2D and 3D modes while maintaining image quality.
Manufacturers are under increasing pressure to improve efficiency, resilience, and responsiveness in the face of ongoing supply chain volatility and rising operational complexity. In this environment, AI is no longer a future ambition but an operational necessity. With 94% planning to increase AI investment in 2026 and an expected $2.86 return for every dollar spent, the priority has shifted from experimentation to execution.
At Hannover Messe 2026, Lenovo in partnership with NVIDIA are demonstrating how manufacturers can close that gap by deploying AI solutions already proven at scale across its own global operations, delivering measurable improvements in lead time, cost, quality, and productivity.
"Manufacturers don't need more AI pilots. They need AI that runs at scale in production," said Jonathan Wu, Chief Technology Officer of Smart Manufacturing at Lenovo. "At Lenovo, we've already done this across our own global manufacturing operations, achieving significant improvements in lead time, cost, and productivity. At our largest site in North America, lead time was reduced by 85%, logistics costs by 42%, and productivity was boosted by 58% by deploying AI and Gen-AI enabled solutions. That experience is what we bring to our customers."
MSI proudly announces the VERSA 300 WIRELESS 8K, MSI's first 8K gaming mouse, designed to deliver ultra-fast responsiveness, precision control, and long-lasting performance for competitive gamers. Combining an advanced PixArt PAW3395 optical sensor, an 8000 Hz polling rate, and an ultra-lightweight 66 g design, the VERSA 300 WIRELESS 8K empowers players with exceptional speed and accuracy in every movement.
As the latest addition to the VERSA 300 series, the VERSA 300 WIRELESS 8K expands on the success of earlier models, including the VERSA 300 WIRELESS and VERSA 300 ELITE WIRELESS. Built around the core strengths of precision, comfort, and versatility, the series features lightweight symmetrical designs and advanced sensors to support a wide range of gaming styles and hand sizes. Available in both classic black and white color options, the VERSA 300 WIRELESS 8K gives users greater freedom to match their setup and express their personal style.
AGON by AOC, the world's leading gaming monitor brand, announces the AGON PRO AG326UZD2, the brand's most advanced 32" (31.5" - 80 cm) 4K display to date. Built around a 4th generation QD-OLED panel, the AG326UZD2 pushes the boundaries of what a single monitor can deliver, whether for competitive gaming, console play, content creation or cinematic entertainment.
A Generational Leap in QD-OLED
Where the original AG326UD introduced gamers to a 31.5" QD-OLED at UHD resolution with exceptional color accuracy and a 165 Hz refresh rate, the AG326UZD2 represents a significant step forward. The move to 4th generation QD-OLED technology brings a brighter, more refined panel with a peak brightness of 1,000 nits (3% APL) and an upgraded VESA DisplayHDR True Black 500 certification, up from True Black 400 on its predecessor. Combined with a practically infinite contrast ratio and perfect black levels thanks to QD-OLED technology, the result is a breathtaking HDR experience with noticeably more highlight detail and punch.
After removing its previous bonus cap last September, SK Hynix is set to pay out 10% of its annual operating profits to employees as performance-based bonuses this year. With memory prices at record highs, analysts predict the company will generate about 250 trillion won ($169 billion) in operating profit, putting...
[Update - April 22, 5:26 AM] Other users and insiders have now commented on Tifa coming to Street Fighter 6 in the future. Known FGC YouTuber Rooflemonger commented that they have known about Tifa and Vega coming to the game for some time, but are unsure about Gouken and Haggar. ResetERA user LeytonWright, who supposedly has some connections at Square Enix, also said that the Final Fantasy VII character is indeed coming to the CAPCOM fighting game. Original story follows. [Original Story] With Ingrid coming soon to Street Fighter 6 as the final Year 3 character, many have started to [β¦]
Apple's seemingly limitless splurge on mobile DRAM is now producing real-world consequences. Despite its best efforts to paper over the emerging flaws in its strategy, the Cupertino-based tech giant is now being forced to pinch pennies by severely downgrading the base iPhone 18 model, as per a new analysis published by SchrΓΆdinger Intel. Apple's upcoming base iPhone 18 might get an enhanced version of the M12 display tech that debuted back in 2023 We reported yesterday that the base iPhone 18, which is slated to launch in the spring of 2027 alongside the iPhone 18e and the iPhone Air 2, [β¦]
Ubisoft's chief executive officer, Yves Guillemot, personally confirmed back in 2024 that "players can be excited about some remakes, which will allow us to revisit some of the games we've created in the past and modernize them." Now, the first of those remakes is almost here with Assassin's Creed Black Flag Resynced, and according to a new report, the rest of the remakes players might hope to see follow Black Flag won't make it out to store shelves if Black Flag doesn't fly off those same walls. According to Insider-Gaming, who has been part of why Assassin's Creed Black Flag [β¦]
Nscale will be adding 30,000 NVIDIA Rubin GPUs in addition to the 100,000 chips that are already being deployed at its facilities in 2027. Nscale Scales Up Its AI Datacenters With 30,000 Additional NVIDIA Rubin GPUs, Bringing The Total Count To 130,000 NVIDIA's Vera Rubin AI chips are hot in demand, and the reason behind this is simple: they are aiming to be the fastest solution for AI inferencing, fueling the race towards Agentic AI. Josh Payne, Founder and CEO at Nscale said:Β βCustomer demand for advanced AI infrastructure continues to accelerate across markets, and our focus is on bringing the [β¦]
A little less than a year ago from the time of this writing, Nintendo announced Splatoon Raiders, a single-player-focused spin-off of the popular multiplayer series. It was seemingly the natural next step from the single-player campaigns available in the mainline entries players had already enjoyed, and today, through the Nintendo Today! app, Nintendo revealed that it'll be arriving exclusively for Nintendo Switch 2 later this year on July 23, 2026. The release date reveal came at the tail end of a new gameplay trailer that showed off plenty of combat and the world players will get to explore with a [β¦]
InsideBnB delivers real-time market research for short-term rental hosts and real estate investors. Instead of using complex spreadsheets, you can paste any property link to generate instant revenue projections, cap rates, and a definitive 'BUY/HOLD/AVOID' verdict based on 24 months of historical data. The platform features interactive map tools to visualize market activity down to the ZIP code, analyze ADR, occupancy, and RevPAR, benchmark your competitors, and spot high-yield neighborhoods before acquiring a new asset.
BeyondBudget is a forward-looking budget planner that simulates your finances months and years ahead. Instead of tracking what you already spent, you build a detailed model of your income, expenses, and debt. Then see exactly how your cash, debt balances, and savings change over time. It supports avalanche and snowball debt payoff, calculates how much extra money you have each month for debt or savings, and maintains a safety buffer in your checking accounts. You can model multiple checking and savings accounts, a business account, rewards credit cards, seasonal expenses, and year-over-year cost increases. It's a full simulation of your financial life, not just a spending tracker.
Search has changed, and brands need to catch up fast, according to IBMβs Alexis Zamkow (global lead of Marketing Transformation solutions) and Sandhya Ranganathan Iyer (associate partner β AI), speaking yesterday at Adobe Summit.
AI tools donβt just help people search. They answer questions, compare products, and recommend brands. In many cases, users never even visit a website.
That means if your brand isnβt part of the AI-generated answer, you may not be part of the decision.
To keep up, brands need more than new tactics. They need a system β a GEO (Generative Engine Optimization) playbook. Hereβs a recap of their presentation, Adapt or Disappear: How Brands Win with AI-Powered Search.
The AI shift: Youβre marketing to machines
AI agents now sit between you and your customer.
They take a complex market and simplify it. They decide what information to show. And they often speak on your behalf.
βThese machines are disintermediating the brand experience,β Zamkow said.
At the same time:
Consumers are using AI for research and decisions
Businesses are adopting it even faster
Many searches now end without a click
Zamkow said an estimated 75% of search visibility could shift to AI agents in the next two years.
Thatβs why visibility today depends on being part of the answer itself.
The GEO playbook: 12 components every brand needs
To respond, the speakers outlined a 12-part playbook. It spans content, technology, and operations.
1. Strategic content foundations
Your content must tell one clear story β everywhere.
That includes your website, PR, social, and third-party mentions. If each channel says something different, AI wonβt trust your brand.
For example, if your site highlights premium quality, but reviews focus on low price, that mixed message weakens your authority.
Consistency builds trust for people and machines.
2. Retrieval-grade passage standards
AI doesnβt rank webpages. It extracts answers. So your content must be easy to extract.
Good content looks like:
Clear questions and answers.
Short, focused sections.
Direct language.
For example, instead of a long paragraph, write:
Question: What are the best running shoes for beginners?
Answer: A short, clear response
This makes it easier for AI to reuse your content in answers.
3. Technical foundations
Even great content wonβt work if AI canβt read it.
Machines rely on:
Clean HTML (not just visual design)
Structured data (schema, metadata)
Pages that load content directly
One example from the session: a beautiful website appeared to AI as βa headline and a blank page.β
If your content isnβt readable, it wonβt be used.
4. On-site search + genAI search alignment
Start with your own site.
If your internal search β especially AI-powered search β works well, youβre already ahead.
Think of it this way: If your own system canβt find answers on your site, external AI tools wonβt either
Strong internal search helps train your content for external visibility.
5. AI search citation qualification model
In GEO, the goal isnβt just to be mentioned. Itβs to be cited.
Mentions mean you show up.
Citations mean AI trusts you.
AI looks for signals like:
Clear expertise.
Consistent messaging.
Agreement across sources.
Zamkow called citations the βholy grailβ of visibility.
6. Extraction optimization
AI tools pull content from many places and combine it.
To be included, your content must be:
Easy to extract.
Clearly structured.
Rich in context.
If your content is hard to break apart, AI will skip it and use something else.
7. Real estate: third-party strategy
Your website is no longer your main source of visibility.
85% of mentions come from external domains.
Third-party content drives most citations.
That includes:
Reddit
Social media
Reviews and forums
Media coverage
This means your PR and social teams are now critical to search success.
Your brand lives across the internet β not just on your site.
8. Measurement, KPIs, and reporting
Old metrics donβt tell the full story anymore.
Instead of just tracking clicks, you need to track:
How often AI mentions your brand.
Where youβre cited.
Which platforms show your content.
The key question changes from βDid we get traffic?β to βDid AI recommend us?β
9. SOPs (standard operating procedures)
Consistency doesnβt happen by accident. Teams need clear rules for:
How content is written.
How it is structured.
How it is published.
Without SOPs, different teams will create different formats. That confuses AI and weakens your visibility.
10. Prompting best practices
Search is now conversational.
While people still type keywords, they are increasingly describing their needs using more conversational language. For example:
Old search: βrunning shoesβ
New search: βIβm training for a marathon. What shoes should I buy?β
Your content needs to match these types of questions.
That means thinking like the user β and writing like the answer.
11. Change management
This shift affects the whole organization.
Marketing, IT, PR, and product teams all play a role.
That means:
Training teams on new workflows.
Aligning goals and KPIs.
Breaking down silos.
This is bigger than just a marketing update. Itβs a company-wide change.
12. Governance + versioning
GEO is never finished.
AI systems change constantly. Competitors update content. Rankings shift fast.
To keep up, brands need:
Ongoing monitoring.
Regular content updates.
Clear ownership of changes.
If your content becomes outdated, you can quickly lose your position in AI answers.
From SEO tactics to GEO systems
The GEO playbook reflects a larger change in how marketing works:
From keywords to prompts.
From links to citations.
From websites to ecosystems.
From traffic to answer eligibility.
From campaigns to continuous content.
The focus has shifted to building a system that consistently feeds AI the right information.
This is now a leadership issue
This shift is already reaching the top of the organization.
In one example, a product leader asked why their brand didnβt show up in an AI recommendation. The issue quickly escalated beyond marketing.
βThis is not a problem for your SEO team,β Zamkow said. βThis is at the CEO level.β
As AI becomes the front door to discovery, every leader will care about visibility.
Adapt or disappear
AI is already shaping how people discover and choose brands.
Consumers trust it. Businesses are using it. And itβs growing fast.
Brands that build and follow a clear GEO playbook β across all 12 components β will stay visible.
Picture this: Your company relies on Data Studio for SEO reporting.Β
Itβs right before your next big meeting when youβre planning to present resultsβ¦ but Data Studio has an outage (again) and suddenly you have nothing to show.Β
Thatβs embarrassing. And it happens more than it should.
Hereβs how rigid SEO dashboards like those produced in Data Studio are holding you back and why code-driven SEO reporting is the only way to remain efficient and competitive.
The problem with Data StudioΒ
In the not-too-distant past, Data Studio was considered one of the best ways to customize SEO reporting.Β
But things have evolved, and with new technology at our fingertips, Data Studioβs flaws are only becoming more pronounced.Β
Here are some common issues that you may recognize when generating reports using Data Studio.
Itβs easy to explode your dataset, and then everything breaks
You assume Data Studio can handle massive βGoogle-scaleβ data, but itβs buggy. For example, there are low limits on rows and fields, and even adding a few dimensions or joining multiple data sources can break the report at the worst times.Β
Youβre manually clicking through a slow interface
Every change in Data Studio requires manual updates. Youβre clicking, refreshing and waiting to see whether it worked. That makes iteration painfully slow. Even with added AI features, they only address a small part of the report development workflow.
Relatedly, debugging reports is a nightmare
Whereas agents can simply scan files with code-based reports, in Data Studio, a user has to laboriously click around the interface.Β
The API is weak
Like a lot of Google services, Data Studio isnβt built as an API-first platform. This is something Google got institutionally wrong decades ago. Not being able to manage the platform using external tools creates bottlenecks.
Despite its recent rebrand, Data Studio hasnβt become any more relevant β not with the technologies that are now in play for SEO reporting.
But itβs not just Data Studio. Really, what SEO teams are up against is the rigidity of any dashboard-based reporting tool. Now all that is changing.
The shift away from rigid SEO dashboards is now possible because large language models are becoming more capable of generating reliable code, and APIs are accessible across many platforms.
This has led to the rise of AI-driven coding tools, including Claude Code, OpenAI Codex, and Gemini CLI.
At a high level, it works like this: You describe what you want in your SEO report, and they handle the heavy lifting.Β
These tools are βagenticβ because they can execute multi-step workflows like pulling data, transforming it, analyzing it, and then generating reports with minimal intervention.
You donβt need advanced coding skills to use them, but a basic understanding of data structures and APIs will make the process effective.
In practice, the entire reporting workflow can be done programmatically from start to finish.
They generate code that connects directly to data sources through APIs, removing the need to rely on dashboard connectors or preconfigured data pipelines.Β Β
From there, they can analyze the data and create full reports. This can happen in minutes as you become more familiar with the tools.
While each of the tools I mentioned has different strengths (for instance, some are better at reasoning, others at speed or integrations), they essentially do the same thing: transform SEO reporting from a manual, rigid process into something with endless possibilities.Β
The power of this technology is hard to overstate.Β
Why AI coding tools are better for SEO teams
AI coding tools are removing the roadblocks between data, development, and reporting for SEO teams.Β
Faster SEO reporting and analysis
Speed is the most obvious advantage.Β
Agentic coding assistants are enabling SEOs to create reports that previously required support from developers.Β Β
In many cases, tasks that previously took days can be done in hours and tasks that took hours can be done in minutes.Β
You can see this improvement even in small interactions.
For example, when data is processed directly in the browser (instead of re-querying a dashboard), it makes filtering, sorting, and slicing data significantly faster.Β
Instead of waiting for a dashboard to refresh after every change, you can interact with the data in real time.
Thatβs just one way these technologies make you more agile.
Flexible and custom reporting workflows
Instead of having to work in predefined templates and a fixed structure, you can build the report for exactly what the situation requires.Β
Plus, every major data visualization and plotting library is available on demand in any programming language.Β
If you feel like one approach isnβt capturing the whole story in your SEO report, you can switch or combine multiple frameworks in the same output.Β
From rankings and traffic trends to keyword clusters or content performance, you can apply nearly any chart.Β
The examples below come from Observable Plot, created by data visualization expert Mike Bostock, but many other charting libraries are available.
While setup and onboarding take some initial effort, these tools are accessible to most roles on the team and immediately become more efficient than traditional reporting.
Transparent data constraints
Data limitations are clearer, too.Β
For example, when youβre working with browser-based charting libraries, you have a better feel for how many rows youβre handling and what the system can realistically process.Β
And when you do hit a limit, you understand exactly whatβs happening and how to adjust. This helps prevent misleading or incomplete reporting.Β
What are some practical ways you can use these agentic coding assistants to run SEO reporting?Β
Pre-meeting reports
Before client meetings, you can pull data from Google Search Console and GA4 via APIs, then have it cleaned and segmented programmatically and generate a notebook, dashboard or slide deck in a single workflow.
Technical SEO analysis
Say you need to analyze crawl data or log files. Instead of exporting, filtering, and then visualizing the data manually, you could get the raw data, process it with code, and generate custom visualizations tailored to the exact problem youβre trying to solve.
Ad hoc stakeholder requests
Once data connections are established, last-minute reporting requests no longer have to mean staying up late to pull data and build reports. The next time someone asks for something like βnon-brand CTR trends by device over the last 90 days,β you can produce this data with much less effort.Β
Really, if you can imagine it, you can do it with these agentic coding assistants. As a result, SEO teams can do more proactive analyses.
What this means for agencies and in-house teams
AI is impacting all knowledge workers, not just SEOs.Β
By now, many have seen the viral article βSomething Big Is Happeningβ by Matt Shumer, which paints a startling picture about the future of AI-powered work and adopting an βadapt or dieβ mentality.Β Β
Research is beginning to show how these types of technologies are impacting productivity.Β
One study by Stanford and MIT researchers found that access to AI tools in the workplace increases productivity by at least 14% on average, with a 34% increase for low-skilled workers.Β
The bottom line is that anything that can be generated with code is going to be eaten by these CLI tools and agents, because theyβre just so much faster.Β
Businesses are catching on. Up to 64% of businesses now generate a majority of their code with AI assistance, according to a Business Insider report, and high-adoption teams are producing nearly double the output.Β
For SEO teams, theyβre experiencing faster reporting cycles, more iterative analyses, and the ability to handle more complex data.
AI coding assistants are also helping analysts become builders. Non-technical users can build and iterate in ways that were previously out of reach.
Ultimately, this shift is becoming table stakes. The SEO teams that integrate these tools into their workflows will move faster and produce better results.Β
The competitive advantage is going to those who adopt these technologies first.
Where to begin, though? Consider piloting a small project:
Start with one repeatable reporting workflow.
Connect a data source like Google Search Console via API.
Test and refine a single report before expanding to other use cases.
The future of SEO reporting is agentic and code-driven
Traditional SEO reporting tools are quickly becoming a bottleneck.Β
AI coding assistants are helping SEO teams respond to any type of reporting without the added friction, while delivering faster, better insights.Β
The companies that adapt will gain the advantage in SEO execution. Start by replacing one recurring report with a code-driven workflow and build from there.
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible β not just to people, but to AI agents increasingly making decisions on their behalf.
Whatβs new. The update spans measurement, commerce, and media, with new tools designed to help advertisers show up in AI-driven experiences and transactions.
On the ads side. Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across AI surfaces like Copilot and Bing. Itβs also launching βOffer Highlights,β new ad formats that surface key selling points β like free shipping β directly within AI conversations.
Zoom in:
Expanded AI Visibility in Microsoft Clarity shows how brands appear in AI-generated answers, including which content gets cited and where competitors outperform.
New Universal Commerce Protocol support in Microsoft Merchant Center structures product data so AI agents can discover and transact on it more easily.
Copilot Checkout enhancements enable purchases directly inside Microsoft Copilot, reducing friction from discovery to sale.
Also notable. A new AI-powered audience generation tool lets advertisers describe their ideal customer in plain language, with the system building targeting segments automatically.
Why we care. Microsoft is changin how visibility works in Microsoft Advertising β shifting from clicks and rankings to being selected by AI systems. Tools like AI Max, AI Visibility, and Offer Highlights help brands show up in AI-driven decisions, not just search results. As AI agents take a bigger role in discovery and transactions, advertisers who adapt early will have a clear advantage.
Between the lines. This is a shift from optimizing for clicks to optimizing for selection β ensuring your brand is chosen by AI systems, not just seen by users.
What to watch. Early data suggests AI-driven traffic is growing far faster than human traffic, signaling where future demand may concentrate.
Bottom line. Microsoft is preparing advertisers for a world where winning means being understood β and trusted β by AI agents, not just ranking in search results.
Security teams often present MTTR as an internal KPI. Leadership sees it differently: every hour a threat dwells inside the environment is an hour of potential data exfiltration, service disruption, regulatory exposure, and brand damage.Β
The root cause of slow MTTR is almost never "not enough analysts." It is almost always the same structural problem: threat intelligence that exists
Richard Gadd arrives on HBO Max with Half Man, a twisted tale of two brothers intertwined for all the wrong reasons. But is it on par with Baby Reindeer?
Fintech giant Revolut, which secured a full banking license in the U.K. in March after years of waiting, was most recently valued at $75 billion in a secondary share sale.
The company is expanding its youth-focused services in an effort to build a relationship with Gen Alpha and the upcoming generation of adolescents in the U.S.
Valve βsecretlyβ uploads a Steam Controller unboxing to Steam It looks like Valve will soon be ready to launch its new Steam Controller. A new unboxing video for the controller has been uploaded to Steam, and while it is currently unwatchable, it implies that Valve will either open pre-orders or launch the product very soon. [β¦]
Microsoft's Surface Pro 11 is our go-to laptop for everyday tasks, creative artistry, and casual browsing, and its Snapdragon X Elite CPU and 13" OLED screen configuration is now 36% cheaper to help folks skip out on the recently announced price hikes.
Microsoft is moving the Raise Hand and Leave buttons in Teams meetings to reduce accidental clicks. The update, scheduled for June 2026, also adds a customizable meeting toolbar with pin, unpin, and reorder options.
AMD finally delivers dual 3D V-Cache on Zen 5 with the 9950X3D2, but does twice the cache translate into real gains? We test performance, power, and value to see if this flagship makes sense.
Update: NZXT has reached out via email regarding the story. It says there are several important omissions from the customer's account of what happened. According to the company, these are:
NVIDIA has just released its latest DLSS 4.5 SDK, which allows developers to integrate the latest tech, such as Dynamic Frame Gen & More, into their latest games. NVIDIA DLSS 4.5 Dynamic Frame-Generation, Updated Ray Reconstruction, & Enhanced Upscaling Tech Is Now Available To Devs With The Latest Streamline SDK Release Today, NVIDIA is finally releasing the highly anticipated DLSS 4.5 Streamline SDK. With this release, devs have the ability to easily integrate all the DLSS 4.5 goodies that come with the 2nd Gen transformer AI models, such as enhanced upscaling, frame-gen, Ray Reconstruction, and dynamic frame-generation support to their [β¦]
The new ProArt monitor aims for a high refresh rate operation alongside excellent color accuracy and color reproduction for professionals. ASUS Debuts 4K OLED ProArt PA32USD Monitor for Professionals; 4K HDR QD-OLED Panel, 240 Hz Refresh Rate, 1000 Nits of Peak Brightness, and DP 2.1 Interface Most monitor manufacturers focus on delivering gaming monitors in affordable and premium categories, but ASUS is also taking care of its professional lineup known as ProArt. The ProArt series of hardware is aimed at professionals who want premium features to excel at what they do the best. The monitor ProArt series has just received [β¦]
The AGON PRO AG326UZD2 is a high-end gaming monitor that not just features competitive specifications, but also the latest QD-OLED panel for improved visual clarity. AOC Debuts 32-inch QD-OLED AGON PRO AG326UZD2 Gaming Monitor, Featuring up to 240 Hz Refresh Rate, and Latest DisplayPort 2.1 Interface Popular monitor maker, AOC, has today introduced a premium offering in its AGON PRO lineup called AG326UZD2. The company usually launches affordable gaming monitors most of the time, but the AGON PRO AG326UZD2 brings a competitive and premium OLED monitor that is based on the Samsung's 4th gen QD-OLED panel for improved visual fidelity. [β¦]
A truckload of futile attempts have been made by Samsung to maintain its dominance over Apple in the smartphone market. Unfortunately, with the Korean giantβs market share dwindling and the DRAM shortageΒ threatening to erode its lead as its rival mulls a price freezeΒ on the iPhone 18Β lineup, itβs becoming even more difficult for competitors to obtain a foothold. In the wake of multiple factors, a new report highlights a shift in Samsungβs strategies where it targets a lucrative business model as opposed to competing with Apple in the smartphone market and failing continuously. That specific model is maintaining its role as [β¦]
The Ryzen 9 9950X3D2 is one of the most unique CPUs weβve ever reviewed, and although its price feels like a kick in the gut, it offers some interesting, highly specialized improvements in certain workloads based on our testing.
TP-Link, one of the most popular consumer router brands in the U.S., met with FCC officials to discuss how it can secure a conditional approval to continue introducing and selling new routers.
ShelfCheck helps beauty enthusiasts track every product in their collection and catch expiration dates before products go bad. Beauty enthusiasts own 40+ products on average and throw away 20-40% of them expired or forgotten. ShelfCheck turns your camera into a beauty product scanner that identifies each product with AI, estimates expiry dates, and alerts you before anything goes bad.
It offers barcode scanning for fast catalog building, photo backup for visual reference across devices, and expiry tracking across your entire collection. Currently in closed Android beta with iOS launching Spring 2026.
Widgetfied unifies lead generation, booking, payments, routing, and reporting for service businesses. Launch a hosted business page with scheduling, AI estimates, a KPI dashboard, and Stripe payments, or embed the widgets on your own site.
Its Data Miner taps commercial and government sources like census and mortgage data to score prospects and feed bookings. Orders flow into route optimization with live GPS, and Google Calendar sync keeps your schedule tight. Everything connects without copy-pasting between tools.
Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the βattribution illusion.β Youβll often question whether reported conversions in the platform are truly incremental or if these users wouldβve converted through search either way.
Thatβs why in November, Google launched asset uplift experiments, giving you the ability to measure the impact of Demand Gen creative through an A/B split test. This means you can replace assumptions with a clearer view of whatβs actually driving incremental results.
Relying too heavily on creative instinct or default reporting can lead you down an inefficient path and divert valuable creative resources toward poor-performing assets. Using Googleβs A/B testing capabilities helps you isolate the impact of individual assets and avoid that outcome.
Why attribution doesnβt equal incrementality
If a user views a Demand Gen ad on YouTube and doesnβt click but then searches for the brand and converts, Google may attribute partial or full credit to the Demand Gen campaign and creative. This attribution more so reflects correlation rather than causation.
Accurate measurement and the scientific method show the need to understand the scenario in which the creative isnβt shown. By withholding the test assets from a segment of the target audience, itβs possible to establish a baseline.Β
The difference in conversion rates or any primary KPI between the treatment group β those who were exposed to the ad β and the control group β those who werenβt exposed β shows the actual incremental lift the creative is driving.
One common mistake is launching experiments without enough data to reach statistical significance. To avoid inconclusive or invalid results, make sure your campaign meets these prerequisites before setting up the test.
Conversion volumeΒ
Google recommends having at least 50 conversions across treatment and control arms during the experiment to measure lift accurately. If your primary conversion doesnβt receive this volume, consider optimizing the test around high-intent micro-conversion actions, such as βAdd to Cart.β
Budget minimums
Experiments should run with continuous, uninterrupted spending. If your Demand Gen campaign is limited by budget and stops early each day, the control group data will be skewed.Β
The campaign must have a sufficient budget to run for at least four weeks, or until a statistically significant result is achieved.
Creative isolation
Test only one new variable at a time. To determine if a specific video asset drives uplift, keep all other campaign elements, such as audience, bidding, and standard image assets, unchanged.
Setting up a creative uplift test is now more streamlined within Google Ads. To build a valid experiment, follow these steps.
1. Define a clear hypothesis
Every valid scientific test begins with a clear hypothesis. Avoid running tests without a defined objective. For example:
Bad hypothesis: βLetβs see if our new video works.β
Good hypothesis: βAdding user-generated content (UGC) to our Demand Gen asset group will drive a 10% incremental lift in βpurchaseβ conversions compared to standard static image carousels.β
Navigate to the Experiments interface
Log in to your Google Ads account and navigate to the left menu. Select Campaigns > Experiments. Click the plus (+) button to create a new experiment, choose Asset tests provided by you, and make it a Demand Gen campaign experiment.
Configure a 50/50 split
Google will prompt you to define your split. To set up statistically sound results, use a 50/50 cookie-based split.Β
This ensures both control and treatment groups have equal historical data and algorithmic weighting, and prevents users from ending up in both arms of the test. Assign your existing campaign as the control, and the duplicated campaign with new assets as the treatment.
Lock your variables
Once the experiment begins, you must practice extreme discipline. Donβt change audiences or targeting, and avoid drastic bid and budget changes.Β
Any adjustment made to either campaign during the testing window will introduce noise and could invalidate the statistical significance of your results.
Set the duration
Run the experiment for at least four weeks.Β
Week 1 serves as a learning period while the algorithm adjusts to the audience split, new creative, and bid model learning (especially if leveraging smart bidding).Β
Weeks 2 to 4 provide actionable performance data.Β
For longer conversion cycles, such as B2B SaaS, consider extending the test to six or eight weeks.
When the experiment concludes, review results in the Experiments dashboard, where a report showing the performance of each arm and its confidence interval across metrics is available. Interpret the outcomes as follows to validate your hypothesis made earlier.
If the treatment group shows a positive lift with 95% confidence, your creative asset has been proven to drive incremental conversions.Β
From there, you can calculate incremental cost per acquisition (iCPA) by dividing the treatment groupβs total ad spend by the incremental conversions above the control arm.Β
Use this iCPA as your benchmark for scaling the campaign going forward.
Outcome 2: Negative lift
Occasionally, a new creative asset may suppress performance. It may be too disruptive, or the video may have a high skip rate, causing the algorithm to reduce delivery to high-intent users. Pause the treatment asset immediately. This allows you to let data guide your budget decisions vs. preference.
Outcome 3: Inconclusive result
If the difference between groups is negligible and the system cannot confidently attribute conversions to the ad after four weeks and adequate conversion volume, consider extending the test for two more weeks to collect additional data.Β
If results are still inconclusive, it could be that creatives are too similar. Test a significantly different creative asset, as small changes rarely produce a statistically significant lift in Demand Gen.
Prove creative impact with incrementality testing
Creative is a key remaining lever and differentiator you can pull to drive performance. Producing high-quality video or UGC is just the first step in this world, where creative bandwidth and impact must be proven as a driver of results.Β
Demand Gen is a powerful tool for visual storytelling, but justifying its budget to stakeholders requires rigorous, scientific evidence of its impact. Asset uplift experiments enable just that. Begin your first holdout test, establish a baseline, and let data guide your creative decisions and roadmap.
For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and hope they work before the next check-in.Β
Agencies, freelancers, and in-house teams all work this way, even as the tools have changed. Spreadsheets gave way to scripts, and scripts gave way to automated bidding, but the core loop never changed β someone still had to sit in the account.
groas aims to change that model by introducing a system designed to automate campaign execution end-to-end.
Our company announced today it has developed a fully end-to-end autonomous system thatβs designed to match or exceed PPC performance benchmarks observed in internal testing. Itβs designed to operate without routine manual approvals or constant dashboard monitoring.
From campaign creation through bid management, ad copy generation, keyword expansion, negative keyword pruning, budget allocation, and dynamic landing page deployment β along with everything else you can do in the Google Ads console and beyond β the entire workflow now runs autonomously, 24/7.Β
The system runs on a distributed network of specialized AI agents that handle different parts of campaign management and communicate in real time.
We didnβt start here.Β
A year ago, groas launched as a lightweight product that surfaced optimization recommendations for you to review and implement. The same model most PPC products still follow.Β
By the founderβs own admission, it was a fairly unremarkable v1. But what it lacked in sophistication, it made up for in something more valuable: real data from large volumes of real campaigns at scale.
Hundreds of early customers across the world signed up and connected their Google Ads accounts, representing a wide range of ad spend levels, campaign structures, and conversion goals.
These werenβt a narrow slice of one vertical. They spanned dozens of industries and niches β from local service businesses spending a few thousand a month to large agencies managing seven-figure monthly budgets across full client portfolios.
That diversity became the most important asset groas built.Β
The custom-trained, fine-tuned models that now power the system were shaped by this breadth β not a static dataset or simulation, but live campaigns with real money on the line across every industry and budget tier.Β
Without that base of early adopters, what groas is today couldnβt exist. The training data that enables autonomous management came from actively managing real dollars across real campaigns, learning what worked and what didnβt in conditions no synthetic environment could replicate.
David Pourquery, founder and CEO of groas, said:
βWe kept seeing the same pattern. Weβd surface a recommendation that would clearly improve performance, and it would sit there for days or weeks because the account manager was busy, or the client needed to approve it, or someone was on vacation. The insight had a shelf life, and by the time it got implemented, the data had moved on. So we stopped recommending and started doing.β
That realization drove a complete six-month rebuild. The result is a system of interconnected AI agents, each specialized in a different part of campaign management, collectively processing over 100,000 data points per hour per campaign.Β
The network handles a wide range of tasks typically performed inside the Google Ads console without the limits of working hours, cognitive load, or the tradeoffs that come with managing multiple accounts. The system automates most day-to-day campaign management tasks that would typically require manual input. If you wouldnβt have time to do it, the agents would.
From day one, groas built dynamic landing pages into the system, deployed and continuously A/B tested to find winning combinations of messaging, layout, and calls to action for every campaign. groas deploys them with a single line of JavaScript on your existing site β no developer resources, no new hosting, no CMS changes. The system tests and iterates 24/7, designed to improve conversion rates through continuous testing.
Thereβs a full undo capability for each agent action, but the point is you donβt need to regularly check into groas or Google Ads. Weekly reports are emailed, summarizing what was done, while a dedicated human PPC account manager oversees everything groas does around the clock.
Onboarding is fully hands-off. After sign-up, your groas account manager learns your business, audits your existing Google Ads accounts, and delivers a detailed action plan within 24 hours. From there, they implement everything across groas and Google Ads with zero work on your side.
In less than a year since shifting to full autonomy, groas now manages eight figures in monthly ad spend across its client base. Every account came through organic discovery or direct referrals β the company hasnβt spent anything on paid acquisition to date.
The client base has consolidated around two profiles:
Businesses moving away from agency relationships where results havenβt kept pace with cost. These are companies paying $5,000 to $15,000 per month and looking for more consistent performance and transparency. groas provides an alternative by automating day-to-day execution while reducing management overhead.
Agencies. This is now the larger segment. Agencies plug groas into their clientsβ accounts behind the scenes, bundle the cost into your existing fees, and let the agent network handle day-to-day execution while their teams focus on strategy, creative direction, and client relationships. The implementation runs behind the scenes within agency workflows. groas turns a labor-intensive, low-margin service into something that scales without added headcount. groas offers a 30% lifetime recurring commission for referrals, but most of you choose to pay for it yourselves and keep the margin.
Googleβs automation β from Performance Max to AI Max to broad match expansion β has pushed the industry toward more black-box control for years. Many advertisers feel they are losing visibility into whatβs actually happening inside their campaigns. Meanwhile, agencies and recommendation-based products still run the old loop: review, recommend, wait for approval, implement, repeat.
groas occupies a category that didnβt exist. Instead of helping you manage campaigns better or relying on Googleβs automation, it removes you from the execution loop while keeping you in the strategic loop through a dedicated account manager.
The PPC industry has spent two decades debating how much to automate. groas is the first to answer βeverythingβ and back it up with eight figures in managed spend.Β
The growth points to something the industry has been circling for years without arriving at. The bottleneck in Google Ads performance has often been the limits of manual execution β constrained by time, attention, and the volume of data modern campaigns generate.
groas didnβt build a better recommendation engine β it reduced the need for traditional recommendation-based workflows.
groas starts at $999 per month for up to $15,000 in managed ad spend, scaling to $6,999 per month for up to $150,000. No contracts, lock-ins, or setup fees. The only requirement is at least $2,000 per month in Google Ads spend β below that, there isnβt enough data for the agents to optimize effectively.
Yelp is rolling out its most significant AI update yet, centered on a new conversational βYelp Assistantβ designed to move users from searching to actually booking, ordering, and scheduling β all in one flow.
Whatβs new. Yelp Assistant sits at the center of the update, acting as a chatbot that can answer complex queries, recommend businesses, and complete actions like reservations or appointments without leaving the app.
Zoom in. The assistant pulls from Yelpβs massive base of user reviews and photos to generate tailored recommendations, explain why a business fits, and let users refine results conversationally. It can then take the next step β booking a table, ordering food, or requesting a quote β directly within the same interaction.
What else is new. Yelp is expanding integrations with platforms like Vagaro, Zocdoc, and Calendly to streamline bookings across categories like beauty, healthcare, and home services, while deepening delivery ties with DoorDash.
Also notable. An upgraded βMenu Visionβ feature uses AI and visual overlays to show dishes, reviews, and photos in real time when scanning a menu, helping users decide what to order faster.
Why we care. Yelp is shifting from a discovery platform to a transaction-driven experience powered by AI. With Yelp Assistant handling recommendations and bookings in one flow, visibility alone may not be enough β businesses will need to be optimized for conversion within the platform. The update also signals more competition for high-intent users as Yelp tightens control over the path from search to purchase.
Between the lines. Yelp is leaning into AI not just for discovery, but for conversion β turning intent into transactions without sending users elsewhere.
Whatβs next. The assistant is live on iOS and Android with broader expansion across categories and desktop coming later this year.
The cybersecurity industry has spent the last several years chasing sophisticated threats like zero-days, supply chain compromises, and AI-generated exploits. However, the most reliable entry point for attackers still hasn't changed: stolen credentials.
Identity-based attacks remain a dominant initial access vector in breaches today. Attackers obtain valid credentials through credential stuffing
Cybersecurity researchers have discovered a new iteration of an Android malware family calledΒ NGateΒ that has been found to abuse a legitimate application calledΒ HandyPay instead of NFCGate.
"The threat actors took the app, which is used to relay NFC data, and patched it with malicious code that appears to have been AI-generated," ESET security researcher LukΓ‘Ε‘ Ε tefanko said in a
Cybersecurity researchers have discovered a vulnerability in Google's agentic integrated development environment (IDE), Antigravity, that could be exploited to achieve code execution.
The flaw, since patched, combines Antigravity's permitted file-creation capabilities with an insufficient input sanitization in Antigravity's native file-searching tool, find_by_name, to bypass the program's Strict
NymVPN's newest update is here. Windows users can now try out beta split tunneling to better manage their traffic, while a new post-quantum protocol promises to upgrade security and speed across all apps.
Access Now's latest report on internet shutdowns reveals that 2025 was the worst year on record for digital freedom. With VPNs and satellite internet increasingly under fire, we recap the yearβs biggest threats and look at whatβs next for global connectivity.
With its latest update, Yelp is letting people ask questions, get restaurant reservations, order food delivery, and book service professionals, all through its updated AI assistant.
Xbox is hiring a senior brand and reputation lead, suggesting a renewed focus on messaging, consistency, and how the platform presents itself across media, partners, and its community.
While OEM devices are not ruled out, the company remains committed to building and selling its own hardware, offering clearer direction amid ongoing speculation.
Kioxia Corporation today announced KIOXIA EG7 Series solid state drives (SSDs), the first client solution to adopt Kioxia's BiCS FLASH generation 8 4-bit-per-cell, quadruple-level cell (QLC) technology. The QLC-based KIOXIA EG7 Series delivers equivalent performance as TLC-based solutions, enabling better total cost of ownership (TCO) for value-oriented slim laptops, as well as commercial and consumer notebooks and desktops.
KIOXIA EG7 Series SSDs bring the performance and power efficiency advantages of KIOXIA BiCS FLASH generation 8 QLC 3D flash memory to common computing workloads for PC OEMs. The new drives deliver random read and write performance of up to 1,000 KIOPS, sequential read speed of up to 7,000 MB/s, and sequential write speed of up to 6,200 MB/s.
ASUS today announced ProArt PA40SU, a premium external SSD enclosure designed for creators who require fast, stable storage in a refined, portable form factor. USB4 technology enables transfer speeds of up to 40 Gbps for efficient handling of large media files and backups.
The enclosure features a four-level smart cooling fan that keeps temperatures in check for sustained performance during extended workloads, and its Stealth Black chassis has an ultraslim profile that measures a mere 13.5 mmβideal for in-studio or on-location use. In addition, the PA40SU includes the exclusive ProArt SSD Dashboard for real-time monitoring.
A new research paper from Nvidia describes how an in-development update to ReSTIR (Reservoir Spatiotemporal Importance Resampling) path tracing addresses several of its flaws. While the technology is not quite ready for implementation in commercial games, it could enhance path tracing performance by 100% to 200%.
A pair of FCC regulatory filings show that TP-Link met with officials on Thursday, during which the company's lawyers and consultants spoke with staff for FCC Commissioners Olivia Trusty and Anna Gomez.
Intel's Unlocked CPUs have been restricted to high-end desktop models, but that is about to change as the company plans overclocking support on more SKUs. Intel Changes Its Unlocked Desktop CPU Strategy: No Longer Limited To High-End SKUs, Also Coming To Budget & Mainstream Offerings The new Intel client division is making some drastic changes in the desktop segment. Recently, Robert Hallock revealed how Intel is planning to offer AMD-like socket longevity moving forward, while also keeping existing platforms fresh with new refreshes. For this matter, Intel has already launched Arrow Lake "Core Ultra 200S Plus" for LGA 1851, and [β¦]
Assassin's Creed Black Flag Resynced continues to be one leaky ship. After the game's existence was revealed long before its official announcement (something that Ubisoft itself acknowledged), new footage of the highly anticipated remake leaked online, showing how the game's visuals will be on par with those of the best-looking entry in the series to date: last year's Assassin's Creed Shadows. The leaked footage, shared on X by KAMI, is most likely lifted from the game's official trailer which will officially make its debut in a few days, on April 23. While it does not feature any gameplay, the footage [β¦]
The massive AI cycle has prompted semiconductor giants such as TSMC to invest billions into infrastructure, but even that won't be enough to keep up with demand. TSMC Says It Won't Be Able To Keep Up With AI Demand Despite Billions Being Spent To Bring Up New Production Facilities Earlier this week, TSMC announced in its earnings call that the company's capital expenditures are expected to reach $56 billion in 2026. That's lots of money, and all of this is being poured into the construction of new chipmaking facilities, while upgrading existing lines to sustain more production. Despite all of [β¦]
Snag a huge bargain on this ABS Kaze II gaming rig from Newegg, fitted with a 9800X3D, RTX 5080, 32GB of DDR5 RAM, and a 2TB SSD, all for just $3,039.99 using a coupon code.
Cerebras' sales hit half a billion dollars in 2025, but 86% of its revenue comes from Abu Dhabi-based G42 and Mohamed bin Zayed University of Artificial Intelligence, which represents major risks.
Physicists have confirmed for the first time that chaotic growth in a 2D quantum system follows precise statistical rules, validating a 40-year-old mathematical model that describes how random, uneven surfaces evolve over time.
Playmaji has opened pre-orders for its $199 USB peripheral that lets owners digitize and play physical retro games on Windows 11 PCs, laptops, and PC gaming handhelds
BidWolf connects homeowners with trusted local contractors and streamlines the bidding process. Post a project, receive competitive bids within hours, compare options, and choose the right pro with confidence. Contractors are reviewed with verified credentials, and you can communicate through built-in messaging. Use the free estimator to scope your project and manage bids on the go with iOS and Android apps.
Mindry combines guided journaling with AI coaching to help you build real self-awareness. Choose from 20 therapeutic journeys across four proven frameworks, write honest reflections, and receive personalized AI insights that actually respond to what you wrote, not generic affirmations.
The AI coach reads your words, notices patterns you might miss, and responds like a perceptive friend who knows a lot about psychology. It's not therapy and doesn't pretend to be. It's a daily practice that helps you see yourself more clearly.
Free to journal. Premium unlocks unlimited AI coaching insights and advanced analytics.
Watch free streams from the Madrid Open 2026 as Sinner, Sabalenka and more descend on La Caja MΓ‘gica's clay β TV channels, broadcasters and streams.
A new plugin enables you to see exactly how much water your AI prompts are using up, and make a donation to offset it by giving water back to communities in need.
Microsoftβs next-generation Xbox will lack custom GPU silicon, leaker claims The specifications for Microsoftβs next-gen Xbox βProject Helixβ console have already leaked, and they paint a clear picture. Microsoftβs next-generation Xbox will be a powerful console, with its βMagnusβ chip bringing together AMD Zen 6 CPU cores, RDNA 5 graphics, and a powerful NPU. Now, [β¦]
Valve has quietly uploaded a Steam Controller unboxing video to the Steam platform. However, the video is currently unavailable for viewing, as attempting to play it results in a "This video has not been processed for streaming" message. This occurred late last night when one of the Valve watchers noticed, via a SteamDB entry, that Valve had uploaded a video titled "steam_controller_unboxing_2026" on April 20. It makes it seem as one of the clearest indications that the launch of this new hardware from Steam is imminent, possibly just days away.
This follows another confirmation from the same industry insider, @SadlyItsBradley on X, who noted recent shipping documents indicating that Valve has received its first large volume imports of a new wireless controller. The company may be stocking up warehouses in preparation for the Steam Controller's launch. Since this happened early last week, Valve's stockpiling of the new Steam Controller may be complete, and the first unboxing materials are about to be released for streaming. Additionally, this might coincide with the launch and pricing update, as we currently have no information about the Steam Controller's price. For now, all we know is that the launch is imminent, and we expect to hear the news any day now.
iPhones are gradually being treated to camera hardware upgrades to elevate the user experience, with Apple rumored to be testing new, higher-resolution sensors to rival its competitors. The Cupertino firm was earlier said to be evaluating a 200MP primary shooterΒ for the iPhone, and now, a tipster claims that the same treatment is being given to the periscope telephoto camera, an area where Chinese smartphone makers have already invested an estimated $30 million. A 200MP camera could become a standard for every unit on the iPhone, but knowing Apple, it will probably take years to implement The tetraprism telephoto camera first [β¦]
Not content with selling more than 1 million units in just 48 hours, which is an excellent result for a brand new IP, CAPCOM has already improved PRAGMATA with a new PlayStation 5 Pro patch. This patch introduces official PSSR support (PlayStation Spectral Super Resolution) for a noticeably sharper image quality. Patch 1.210, which has gone live today, "adds official support for the upgraded PSSR," the publisher confirmed on the game's official X profile. While some users noted that the game already used the system-wide toggle to enable the tech at launch, this official support brings significant optimizations. According to [β¦]
Earlier this month, The Ankler published a report in which they mentioned that the Mass Effect TV series in development at Amazon Prime Video would have to be partially rewritten to accommodate "non-gaming audiences", as mandated by Amazon's new Head of Global TV, Peter Friedlander. The report added that Friedlander, who took over as Head of TV in October 2025, has apparently been taking an active role in approving script decisions across multiple Amazon Prime projects, with several being delayed as a result. Needless to say, this wasn't exactly thrilling news for fans of BioWare's beloved sci-fi gaming franchise. At [β¦]
PC OEMs, such as ASUS and MSI, are rumored to build their own custom Microsoft "Project Helix" machines besides the official Xbox console. Microsoft's Project Helix Will Exist As Both A PC and A Console, As Rumor Points To OEM Vendors Creating Their Own Custom Designs Recently, there have been reports about Microsoft's Project Helix plans, which is the codename for the SoC powering the next-generation Xbox console. Microsoft is deeply engaged with AMD on its Project Helix SoC, which will feature support for FSR Diamond, a brand new upscaling technology with lots of AI-specific innovations centered around Neural Rendering. [β¦]
AMD hits at Frame Generation βUpgrade Ratio Optionβ for RDNA 4 users Last month, AMD confirmed at GDC 2026 that it was working on βML-based multi-frame generationβ as part of βFSR Diamondβ. Now, it looks like AMD is getting ready to launch its first implementation of Multi Frame Generation, teasing a new βFrame Generation Upgrade [β¦]
Apple will have a new CEO on September 1st Apple has announced that Tim Cook will soon step down as CEO and take on a new role as βApple Executive Chairmanβ. He will be stepping down on September 1st, after which John Ternus will become Appleβs CEO. John Ternus is Appleβs Senior Vice President of [β¦]
Last month, we shared some gorgeous screenshots from the in-development Dark Souls 2 path tracing mod "Lighting Engine". Now, modder Ganaboy has released a beta version that can be downloaded by anyone through the DSLighting Engine Discord channel. This build of the Lighting Engine adds path tracing and also removes almost all of the game's default 'fake lights'. The author recommends playing with as little player light as possible; the torch and light mechanics are crucial in the early game, and timers should be preserved as much as possible when not needed. There is minimal post-processing because the path tracing [β¦]
China's domestic memory manufacturers are rushing to produce HBM chips, but the biggest DRAM maker has run into roadblocks with HBM3 tech. CXMT Is Reportedly Struggling With Its HBM3 Development & Has Delayed The Project To 2H 2026, A Cause of Concern for China's Domestic AI Markets The AI market in China is booming at an incredible pace, led by Huawei and several other chipmakers. Despite facing strict bans on advanced chip production, the AI market has endured, & domestic DRAM makers are now sampling their very first HBM3 solutions, which will be coupled with the latest AI chips. At [β¦]
Accounting Ketchup provides AI-powered catch-up bookkeeping for QuickBooks Online with a flat monthly rate per month cleaned. Connect securely via Intuit OAuth, let the system auto-categorize and reconcile transactions, then review flagged items so nothing changes without your approval. In 3 to 7 business days, you get CPA-ready financials including a clean P&L, balanced balance sheet, and reconciled accounts kept inside your QuickBooks. Pricing starts at $69 per month of cleanup with no subscription and includes human review before delivery.
Nexus is a bookmark manager built for people who read carefully. Smart collections update automatically based on tags, so a link tagged design appears in your Design collection without folder drag-and-drop. You can share any collection privately with specific friends to view or collaborate, or make it public with a short shareable URL. The same list works as a team reading queue or a link-in-bio. Every saved page gets a Wayback Machine snapshot to prevent link rot. It features a fast keyboard-first UI and quick capture via bookmarklet and mobile share sheet. The beta is invite-only while it stabilizes.
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Monday added eight new vulnerabilities to its Known Exploited Vulnerabilities (KEV) catalog, including three flaws impacting Cisco Catalyst SD-WAN Manager, citing evidence of active exploitation.
The list of vulnerabilities is as follows -
CVE-2023-27351 (CVSS score: 8.2) - An improper authentication vulnerability in PaperCut
It seems as though 2026 will be the year of age verification for online communication platforms. Following the prior news about Discord starting to require age verification for all accountsβa move that the company later walked back after backlashβit has now been revealed that Sony will soon start to mandate age verification for PSN online communication features. This is according to a report by Push Square, which shared a screenshot of an age verification prompt from the PlayStation Store.
The screenshot shows a QR code that redirects users to start an age verification process on their smartphones, which would prompt users to provide a copy of their ID, perform a facial scan, or receive a text message on their mobile phone that uses information stored by the mobile network provider to ascertain their age. Sony has more details about the age verification options on a FAQ page. At the time of writing, age verification seems to be limited to the UK and Ireland, but this seems to be a move to comply with recent age verification requirements, and there are currently age verification laws being implemented or talked about everywhere from the US to the EU, and Australia, and all of those laws restrict teens and children from accessing similarly risky or potentially harmful content online, meaning similar processes may be implemented across the board.
Natalie Vock, a well-known Valve contractor and Linux graphics driver developer, recently debuted a new patch that enabled better VRAM management on Linux for GPUs with low VRAM. When we originally covered the set of kernel patches, we noted that it could cut VRAM usage in half in some applications, potentially making certain aging graphics hardware viable for gaming where it may not have been before the patches. Aside from some early tests by Vock herself, not much other data was available at the time to draw any conclusions about the potential performance improvements. Now, thanks to NJ Tech on YouTube, we have some idea of how the patch could improve performance on a GPU like the AMD Radeon RX 6500 XT, which has a mere 4 GB of VRAM. The YouTuber tested the GPU across nine games, including some heavy hitters, like Crimson Desert, Hogwarts Legacy, and Cyberpunk 2077 in CachyOS, which was the first Linux distribution to package and release Vock's kernel patches in what it calls GPU Booster. In the current GPU market, it would be nice to have a silver bullet to make low VRAM GPUs viable, but the results are far more varied than that, with some games seeing no improvement and others seeing up to 100% increases in FPS.
In Alan Wake II, VRAM use is actually increased, but there's a more than 2Γ increase in FPS, going from 14 FPS to a very playable 42 FPS average. In Resident Evil: Requiem, VRAM use is identical, but there's a 16% FPS increase, and in Silent Hill f, the story is similar, with identical VRAM utilization but marginal performance increases. Crimson Desert saw a decrease in VRAM usage, but there was no measurable performance increase as a result, as was the case with Hogwarts Legacy and Cyberpunk 2077, both of which saw reduced VRAM usage but an increase of 1 FPS average in the former and identical performance in the latter. The Last of Us Part 2 actually saw a 1 FPS drop in both average and 1% low FPS, but it seems as though there was just too much graphics memory pressure for Vock's VRAM patches to mitigate the issue. Death Stranding 2 and Marvel's Spider-Man 2 also saw little to no improvement despite reduced VRAM utilization in the former. The full video by NJ Tech follows.
The CEO of Qualcomm has landed in Korea to discuss crucial plans with the executives at Samsung and SK Hynix. Qualcomm CEO's Visit To Korea Can Be A Push To Secure Chip & Memory Capacity at Samsung & SK Hynix As supply constraints continue to grip the AI and PC markets, chipmakers are rushing to secure supply across the globe. Reports are emerging from Korean outlets that Qualcomm's CEO, Cristiano Amon, has visited the country today (April 21st), and is likely to hold meetings with executives from Samsung Foundry and SK Hynix. The main agenda that is likely to be [β¦]
Anthropic has just landed a multi-Gigawatt deal with Amazon, where it would train & deploy its Claude models on Trainium chips through 2026. Amazon Is Investing Over $20B in Anthropic, While Also Supplying 6GW of Trainium Chips To Anthropic Last week, Anthropic launched its Claude Opus 4.7 models, bringing faster AI capabilities such as Agentic workflows. Today, Anthropic announced that it is collaborating with Amazon to secure additional capacity for its AI models. The new deal will give Anthropic access to multi-Gigawatt worth of compute capacity. For the first half of 2026, Anthropic will secure up to 5GW of compute [β¦]
Betula is an AI voice assistant with her own phone numberβthe one you give out instead of yours. She manages your calls, filters spam, and keeps you updated live via text so you can step in or send a reply she'll speak aloud. She also texts, sets reminders, schedules appointments, journals your thoughts, delivers daily briefings on stocks, news, and weather, finds local businesses, gets quotes, and remembers every interaction. Built for professionals and small business owners who need a real assistant, not another app.
BaselineBody is a daily movement app for iPhone that removes every decision from your routine. No workout library, plans, streaks, or notifications. You open it, press start, and the system generates a 10 to 20 minute session of mobility, bodyweight strength, or breathwork based on what you need that day. If you trained hard at the gym, it gives you recovery. If you're rested, it pushes harder. You don't have to think about it.
Most fitness apps fail because choosing is exhausting, not because the workouts are bad. Baseline fixes that by removing the decision entirely. Three disciplines, one app, $9.99/year. Built by a solo developer with 10 years in fitness tech. Launching May 2026.
Philips' attractive milk frother is extremely simple to use and does an excellent job of foaming milk, but there's just one texture and it's rather thick.
SplitPost helps solo creators repurpose a single blog post into a week of platform-native content that follows their voice rules. Define banned phrases, required vocabulary, sentence patterns, contraction preferences, and formatting once. Then paste your long-form content, choose platforms, and SplitPost generates and validates outputs in two passes, rewriting any violations before review so you can queue posts without editing. Paid plans add carousel images, emotional intent, ad copy, exports, and team features.
Tim Cook has announced that he will be stepping down as Apple CEO on September 1. Senior vice president of hardware engineering John Ternus, long seen as the company's leading succession candidate, will take over following a summer transition period.
Trivmo is a new way to meet people anywhere for dating, hangouts, activities, and travel. Most apps focus on swiping, but real connections rarely happen. Trivmo is designed to help people actually meet. It offers verified profiles, voice notes to feel real chemistry, fun trivia to break the ice, Travel Mode to meet before you arrive, Hangout Mode to meet when you're free, and activities to connect around shared interests. Would love your feedback.
The web changes constantly and you shouldn't have to watch it. DiffHook monitors any webpage and sends a notification whenever something updates. Track competitor pricing, catch new job listings as they post, trigger a Zap when a policy page changes, or get alerted when a product is back in stock. Anything you'd refresh a tab for, DiffHook handles 24/7 at the interval you set.
Starting on September 1, Ternus will lead one of the world's most valuable companies, but if you're not a dedicated Apple enthusiast, you've probably never heard of this man, who has largely remained out of the spotlight until now.
insightDiff is an AI-powered tool that compares website screenshots and helps you understand what actually changed. Instead of relying on pixel-based diffs, it analyzes text, layout, images, and structure to highlight meaningful differences such as missing content or layout shifts. You can upload screenshots or capture pages via URL, making it easy to use without complex setup.
implo.ai is a curated marketplace for AI assets built for small businesses and solopreneurs. Browse ready-to-deploy prompts, automation workflows, AI agents, custom GPTs, MCP servers, Cursor rules, and Notion templates that install in minutes and work with ChatGPT, Claude, Gemini, Midjourney, Zapier, Make, n8n, and more. Every product includes clear docs, real output examples, instant delivery, and a 14-day money-back guarantee. Creators can sell to a vetted audience with quality gating and instant Stripe payouts.
At a webinar celebrating the video-editing platformβs one-year anniversary, the company announced improved captions and better effects customization.
The company is reportedly looking to reduce its global workforce by about 10%, or approximately 8,000 people, as it increases its reliance on artificial intelligence.
Motherβs Day is inching closer, and if youβre still scrambling to look for the perfect gift, these kitchen upgrades are perfect for the mum who loves to cook.
When Microsoft announced the next-gen Xbox Project Helix, it confirmed what had been long rumoredβthat Helix would be a console-PC hybrid, just like Valve's upcoming Steam Machine, able to play both PC and Xbox games. Although it has not yet been confirmed what shape this hybrid experience will take, a recent leak from insider KeplerL2 on the NeoGAF forums has potentially revealed some information about what to expect from Project Helix. While it was previously rumored that the upcoming Xbox hardware would be more powerful than the Canis and Orion APUs Sony is working on for the PS6 series, it now seems as Xbox's Project Helix console APU will feature no customization at all, making it basically a bog-standard PC, albeit a decently powerful one, at that.
This would effectively end the era of console performance back-and-forth that Sony and Xbox have been engaged in since what feels like the dawn of time. It also has a few implications for upcoming scaling methods. For starters, and this is more or less confirmed by KeplerL2, it means that tech like the upcoming FSR Diamond upscaling tech will be cross-platform, perhaps with small tweaks or different presets on a per-platform basis. It also means that the recent rumor that Microsoft was looking to return to platform-exclusive games would culminate in PC and Xbox exclusives, rather than simply Xbox exclusives, if that rumor turns out to be true. It seems as though Helix will still feature RDNA 5 graphics and Zen 6/6c CPU cores, but it will likely be similar to the situation we've seen with the AMD Ryzen Z1 Extreme and Ryzen Z2 used by most Windows gaming handhelds in 2026.
A recent report from Nikkei Asia yet again highlights how tight the market has become. It centers on the ongoing memory shortage, which is expected to persist until chipmakers have both the capacity and the facilities to meet demand for AI-focused components from hyperscale customers.
Orbital Marketing AI is an all-in-one platform that acts as your AI marketing team, creating sales copy, emails, graphics, social posts, ads, and more. It combines AI chat, text and image generation, video with audio, translation, and document tools with templates and multi-turn workflows to speed content from idea to publication. Store outputs in one place, upload your own data for context, and collaborate to plan, edit, and publish consistent, SEO-ready content across channels.
Google is rolling out Gemini in Chrome in Australia, Indonesia, Japan, the Philippines, Singapore, South Korea, and Vietnam. The company is rolling this feature out to both desktop and iOS in all of these countries except Japan.
During the Steam Medieval Fest, buying Kingdom Come: Deliverance will contribute $1 towards the preservation of its iconic PirkΕ‘tejn Castle in real life.
The Xbox Ally is currently one of the most affordable ways to play Xbox PC games on the go, with an above-average display and additional gameplay-enhancing features, all for 20% off.
Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer. Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization.
"Johny is one of the most talented people I have ever had the privilege to work with," said Apple CEO Tim Cook. "He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer."
Lenovo's Legion Go 2 recently received a stark price increase, bumping up the already expensive Windows gaming handheld from $1,349.99 to $1,999.99. Now, it seems as though the RAMpocalypse-era price increases have come for the Legion Go S, Lenovo's ostensibly budget-oriented gaming handheld models that launched at $899.99 for the Z1 Extreme version with 32 GB of RAM and $649.99 for the Z2 Go model with 16 GB of RAM. Following the price increases, the Lenovo Legion Go S, powered by AMD's Ryzen Z1 Extreme APU, 32 GB of RAM, and a 1 TB SSD, now comes in at a whopping $1,579.99 with SteamOS and $1,679.99 with Windowsβalthough the Windows version is "discounted" to $1,049.99 currently.
Meanwhile, the Legion Go S with the Ryzen Z2 Go, 16 GB of RAM, and a 512 GB SSD is priced at $989.99. Those are the current Best Buy prices. On the Lenovo US online store, the Legion Go S with SteamOS and AMD's Z2 Go APU is listed at $1,049.99. The Legion Go S with the Z2 Go was already a tough sell, especially compared to the original Legion Go, which feature a more powerful CPU and iGPU and cost about the same used and only a little more new, at least if you could find it new. With the price increases, devices like the ASUS ROG Ally X at $899.99 are looking all the more enticing.
Apple has officially announced that long-time hardware chief John Ternus will become the company's new Chief Executive Officer (CEO), taking over from the current CEO, Tim Cook. We have reported that Apple's succession planning is underway as the company considers who will lead one of the largest and most powerful companies in the world. As we reported late last year, John Ternus, Apple's Senior Vice President of Hardware Engineering, has been selected as the prime candidate for the new role. He has been with Apple since 2001 and has led the hardware division since 2013. Under his leadership, the hardware engineering efforts behind the iPhone, iPad, the entire Mac lineup, AirPods, Vision Pro, and countless prototypes have been developed. One of his most impressive feats is leading the transition of Apple MacBooks from Intel-based designs to custom, in-house developed Apple Silicon SoCs.
Interestingly, John Ternus will officially become CEO on September 1, 2026, when Tim Cook steps down to become Apple's executive chairman. Ternus and Cook will collaborate on the transition over the summer months to ensure that Apple's long-term goals remain a priority. "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world," said Tim Cook.
Googleβs Pixel 10 family wouldnβt be the first choice for the majority of U.S. consumers looking to snag themselves a flagship smartphone, but when Amazon brings forth a discount of epic proportions, there will be some considerations. The Pixel 10 Pro and Pixel 10 Pro XL are the companyβs top-end offerings, which have received some salivating price cuts of up to $300, making them viable alternatives if you donβt plan on gravitating to devices belonging to Apple, Samsung, or Motorola. The Tensor G5 isnβt the fastest smartphone chipset out there, powering the Pixel 10 Pro and Pixel 10 Pro XL, [β¦]
In an announcement that largely came out of the blue, and despite the many assertions to the contrary by Bloomberg's Mark Gurman, Apple's current CEO, Tim Cook, is preparing to step down as soon as September 2026. Even so, Cook is not heading into the proverbial sunset, but would stay on in an advisory and ceremonial capacity on Apple's board. Apple is now heading towards a high-stakes transition of power at the highest possible echelon Back in November 2025, Reuters and Financial Times both reported that Apple's CEO, Tim Cook, was likely to step down in 2026 after well over [β¦]
HistOracle lets you chat with historical figures and experience their eras. Built with history experts and powered by AI, it delivers cited answers and context as you explore conversations. Cited, social, and immersive, it invites you to share dialogues and dive into music, food, and artifacts to feel the texture of the past. Use it to learn, discuss, and connect with the people who shaped history.
Sonder is an AI-powered social astrology app that lets you calculate precise birth charts, explore synastry compatibility, and get daily transit insights using Swiss Ephemeris data. It analyzes over 12 planetary positions to reveal traits, relationship dynamics, and areas for growth. Create shareable Big 3 and compatibility content, browse celebrity charts, and message Sonder AI for personalized interpretations. Enjoy instant, accurate calculations tailored to your exact birth data.
The proposal will be discussed at the an ISO meeting in Singapore, the first time held in ASEAN, bringing more than 35 national bodies and 250 AI experts.
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