Fitbit co-founders are launching a family-wide health monitoring software, but we have our concerns.

An Apple Pay scam uses urgency to panic Apple users into handing over their accounts.

The Samsung Galaxy Buds 4 Pro have leaked, and the renders don't answer my biggest worry, which caused some Buds 4 Pro backlash.

Nvidia's DLSS 4.5 is incredible at enhancing image stability in games, but history suggests it will be abused by game developers.

Zoom says AI isn't just for boosting worker productivity, it's also for helping with everyday tasks like room booking.

This is a limited-time deal across all Keeper plans- Personal, Family, and Business.

This new Channel 4 documentary dives into the shocking details behind the pop star's controversial 2005 trial. Here's how to watch Michael Jackson: The Trial for FREE.

And so, we're in the final week of the Ashur dynasty. But when does Spartacus: House of Ashur episode 10 air on Starz?

The Samsung Galaxy S21, Galaxy S21 Plus, and Galaxy S21 Ultra won't get any more software updates, but the Galaxy S21 FE still will.

One of IKEA's most popular products has had a glow-up – I got the low-down on the new-look donut lamp.

This MacBook Pro 14 at B&H Photo is a great option, even if you're a frustrated Windows user.

Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company's latest earnings call.

When AI reasons across systems, static permissions fail and intent becomes the real attack surface.

CIPA data for 2025 indicates a huge growth in the compact camera market, with a disproportionate rise in value, suggesting premium models lead the way.

Adobe says it will keep Animate in maintenance mode instead of fully discontinuing it, keeping important support and security updates.

Tired of AI writing tools that rewrite your voice? These 7 AI-free alternatives put writers back in control

Borderlands 4 may never arrive on Nintendo’s Switch 2 Borderlands 4 was originally due to launch on Switch 2 on October 3rd, with Gearbox confirming a last-minute delay one week before its planned launch. Now, four months later, Take-Two Interactive, the game’s publisher, has confirmed that they have chosen to “pause development” of the game’s […]

The post Take-Two “pause” Borderlands 4 development for Switch 2 appeared first on OC3D.

Microsoft Teams will soon display employee skills on profile cards, helping users find internal experts and build connections within the app.

Microsoft is expanding People Skills on the Microsoft 365 profile card in Microsoft Teams, making it easier to understand and organize your colleagues.

Amazon has a big discount on the Razer Basilisk V3 Pro gaming mouse, a superb option we loved in 2022 for its extremely responsive sensors and design that still holds up today.

Microsoft will soon allow companies to add their own "visual identity" in video meetings with branded emoji reactions.

exas Instruments (Nasdaq: TXN), a global semiconductor company that designs, manufactures and sells analog and embedded processing chips, and Silicon Labs (Nasdaq: SLAB), a leader in secure, intelligent wireless technology, today announced they have signed a definitive agreement under which Texas Instruments will acquire Silicon Labs for $231.00 per share in an all-cash transaction, representing a total enterprise value of approximately $7.5 billion.

The acquisition will create a global leader in embedded wireless connectivity solutions by combining Silicon Labs' strong portfolio and expertise in mixed signal solutions with Texas Instruments' leading analog and embedded processing portfolio and internally owned technology and manufacturing capabilities. The combined company will accelerate growth by better serving existing and new customers through enhanced innovation and market access.

AMD posted its record fourth quarter revenue of $10.3 billion in 2025, and during the earnings call, the company issued some guidance on the upcoming product portfolio. During the call, AMD confirmed that Valve's Steam Machine is on track and shipping early this year, while its custom SoC division that designs processors for PlayStation and Xbox consoles will deliver an RDNA 5-based SoC for the next-generation Xbox console. While the Steam Machine specifications are confirmed, Xbox "Magnus" SoC is still largely a collection of rumored specifications. The "Magnus" SoC is rumored to feature the largest APU ever designed for a consumer console, with a 408 mm² chiplet design. Of this, 144 mm² is dedicated to the SoC built on TSMC's N3P node, while the GPU occupies 264 mm². The AMD chip is expected to include up to 11 CPU cores—three Zen 6 and eight Zen 6c—alongside a substantial GPU setup with 68 RDNA 5 compute units, four shader engines, and at least 24 MB of L2 cache. Memory might expand to 48 GB of GDDR7 on a 192-bit bus. A dedicated NPU is rumored to offer significant on-device AI performance, with reports suggesting up to 110 TOPS.

Dr. Lisa SuFor 2026, we expect semi-custom SoC annual revenue to decline by a significant double-digit percentage as we enter the seventh year of what has been a very strong console cycle. From a product standpoint, Valve is on track to begin shipping its AMD-powered Steam Machine early this year, and development of Microsoft's next-gen Xbox featuring an AMD semi-custom SoC is progressing well to support a launch in 2027.

At its Innovation Day 2026, Western Digital today unveiled a new customer-centric storage roadmap that reinvents the hard drive for AI needs, reinforcing its position as a strategic storage infrastructure partner for the AI-driven data economy. The announcements reflect how WD's fundamental business transformation has enabled a new generation of storage technologies spanning scalable capacity, breakthrough performance optimizations, power efficiency innovations and an intelligent platform API with cost-effective economics.

As AI generates massive amounts of data, it has spurred intense demand for data storage. To meet the moment, WD has focused deeply on customer needs, particularly capacity with proven reliability and economics, performance, power efficiency, and faster qualifications without customer business disruptions. During its Innovation Day, WD showcased technologies that address these essential customer requirements and will deliver them at scale.

Following a reported 5 – 10% increase in pricing last month, AMD board partners are expected to introduce a second hike this month or in March. It's unclear how large this new increase will be, but any price hike by AIB partners will make RX 9000-series graphics cards even more expensive.

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The relationship between AMD and Microsoft dates back more than a decade, with the Xbox One, Series X, and Series S generations built on custom AMD silicon. Each iteration has relied on a system-on-chip (SoC) built around AMD's CPU and GPU cores, blending x86 architecture with Radeon graphics on a...

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Spain's under-16 ban, which still requires parliamentary approval, is part of a series of measures announced by prime minister Pedro Sánchez.

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Liv is a comprehensive wellness platform that integrates mental health support, fitness tracking, and daily management tools specifically designed for ADHD executive function challenges. It currently connects with Google Calendar, Google Tasks, Fitbit API, and offers in-the-moment AI coaching support. The mission is to create accessible mental health and wellness tools informed by lived experiences with combined-type ADHD, bridging the gap between clinical understanding and daily reality for neurodivergent individuals.

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Nioh 3 features a vast weapon selection, with many options within the different weapon types for Samurai and Ninja Style sporting a set passive skill, alongside randomly assigned skills that can be used to define your character build. Among these weapon choices are Crucible weapons. These remarkable weapons are difficult to come by while playing the game normally, but there's an easy way to farm them in the early game. Become the Master of Weapons: here's where you can farm Crucible Weapons, and why you should to unlock the full combat potential of Takechiyo. How to Farm Crucible Weapons Farming […]

Read full article at https://wccftech.com/how-to/the-master-of-weapons-how-to-farm-crucible-weapons-in-nioh-3/

Nioh 3 is the first new entry in the hardcore action role-playing game series by Team NINJA in over 6 years, and a lot has changed since the second entry. While the basic combat mechanics and loot system are rooted in the franchise's history, the third entry introduces many changes and additions that can leave even veterans a little confused. In this Complete Walkthrough and Guides Hub, you will find everything you need not only to successfully complete your journey through time but also to have tons of fun while doing so, starting from the Warring States period, which can be […]

Read full article at https://wccftech.com/how-to/nioh-3-complete-walktrough-and-guides-hub/

The updated 14-inch and 16-inch MacBook Pro models, rumored to launch in March with Apple’s new M5 Pro and M5 Max chipsets, are expected to retain the same thermal solution as the previous models, and despite these SoCs being highly efficient, they do tend to get exceptionally hot. While the technology giant might not be too keen to introduce a revamped heatpipe layout or switch to a vapor chamber, a fresh rumor claims that TSMC’s 2.5D packaging will be utilized instead of the company’s InFO (Integrated Fan-Out) technology, helping improve heat dissipation and lower resistance. There are other advantages too, which we’ve […]

Read full article at https://wccftech.com/m5-pro-and-m5-max-to-move-to-2-5d-from-info-packaging-leading-to-improved-heat-dissipation/

Yesterday, Epic published the Epic Games Store year-in-review post, revealing new records for sales of third-party games (+57% over last year), total PC users (over 317 million), and monthly active users (MAUs; 78 million in December 2025, when the giveaway of Hogwarts Legacy added around six million users). That said, while playtime spent with third-party games increased by 4%, total engagement across all Epic Games Store titles dropped by 14%, signaling a decrease in first-party engagement of games like Fortnite and Rocket League. Website GamesIndustry.biz was able to interview Epic Games Store General Manager Steve Allison, who admitted that the […]

Read full article at https://wccftech.com/epic-games-store-gm-admits-steam-wont-be-toppled/

Shoppers share their best GeForce RTX 50-series purchases in a Reddit thread from Walmart's electronics clearance aisle.

HetCCL, a proposed computing library, could make Nvidia and AMD AI accelerators play nicely with one another in the same cluster by bridging the two companies' hardware over RDMA.

From two ports to 20, how adding a Thunderbolt dock can expand your connectivity options.

Western Digital to give large customers a tool to manage storage fleets of 200+ PB consisting of SSDs, HAMR HDDs, and UltraSMR drives.

Corsair's Galleon 100 SD is a premium gaming keyboard with a built-in Stream Deck. We like the way it feels, but is it worth $350?

A group of researchers has built an AI-powered system that uses five agents to monitor 3D printers and correct for errors after each printed layer.

Many incident response failures do not come from a lack of tools, intelligence, or technical skills. They come from what happens immediately after detection, when pressure is high, and information is incomplete. I have seen IR teams recover from sophisticated intrusions with limited telemetry. I have also seen teams lose control of investigations they should have been able to handle. The

Patriots or Seahawks – who will take the Vince Lombardi Trophy? Here's what the pundits, bookies and this writer predict for Super Bowl Sunday.

Enrique Lores is set to move from HP over to PayPal to meet board expectations for a quicker pace of change.

The HP Laptop 14 has a small and simple form — but does it have enough power for the modern-day user?

From a winning tech stack to ecommerce essentials, find everything you need to start selling online in 2026.

AMD confirms “next-gen Xbox” release window in Q4 earnings call During the company’s Q4 2025 earnings call, AMD’s CEO, Lisa Su, confirmed that “Microsoft’s next-gen Xbox” would feature AMD semi-custom silicon and launch in 2027. This means that the first “next-generation” console should launch next year, replacing Microsoft’s Xbox Series X and Xbox Series S. […]

The post AMD confirms 2027 launch window for Microsoft’s “next-gen Xbox” appeared first on OC3D.

How well does AMD's FSR 4 upscaling perform compared to Nvidia's latest DLSS 4.5? Is AMD still relatively close to Nvidia in image quality, or has FSR fallen further behind? Let's find out.

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The Nintendo Switch 2 version of Borderlands 4 has been officially canceled. The news was shared yesterday, when Take-Two Interactive deleted the game from its updated list of upcoming releases found in its latest quarterly report. Alan Lewis, a spokesperson for Take-Two, shared the following statement with Variety: We made the difficult decision to pause development on that SKU. Our focus continues to be delivering quality post-launch content for players on the ongoing improvements to optimize the game. We’re continuing to collaborate closely with our friends at Nintendo. We have ‘PGA Tour 2K25’ and ‘WWE 2K26’ coming out for Nintendo […]

Read full article at https://wccftech.com/borderlands-4-nintendo-switch-2-canceled-no-longer-perfect-fit/

AMD's CEO, Lisa Su, has given her outlook on the PC industry, and it appears Team Red isn't very confident about the client segment's growth this year. AMD's Lisa Su Hints Towards Focusing More On Enterprise Within the Client Segment, Through Edge AI Products The PC industry has been in turmoil over the past few quarters, primarily driven by ongoing memory shortages and by companies like NVIDIA, AMD, Dell, and others shifting their focus to enterprise/AI businesses. IDC projections indicate a decline in shipments, further raising pressure on AMD and how it will proceed in the client industry. AMD's CEO, […]

Read full article at https://wccftech.com/amd-prepares-to-battle-pc-market-uncertainty-but-ceo-says-the-focus-will-stay-on-enterprise/

Microsoft has warned that information-stealing attacks are "rapidly expanding" beyond Windows to target Apple macOS environments by leveraging cross-platform languages like Python and abusing trusted platforms for distribution at scale. The tech giant's Defender Security Research Team said it observed macOS-targeted infostealer campaigns using social engineering techniques such as ClickFix since

The investment comes from backers including the Qatar Investment Authority as demand for chips beyond Nvidia soars and as Qatar aims to build out its AI infrastructure.

FlexiSpot's latest standing desk is one built from the ground up with cable management in mind. That's not always an easy feat when you're dealing with a dynamic height adjusting tabletop.

Electronic Arts Inc. today announced preliminary financial results for its third fiscal quarter ended December 31, 2025.

Selected Operating Highlights and Metrics

• Net bookings 1 for the quarter totaled $3.046 billion, up 38% year-over-year.
• Battlefield 6 was the best-selling shooter title of 2025, setting new franchise engagement records.
• EA SPORTS FC net bookings increased high single digits year-over-year in Q3, excluding the benefit of deluxe edition content timing, driven by strength in Ultimate Team and FC Mobile.
• Apex Legends momentum continued in Q3 with net bookings up double-digits year-over-year driven by innovative new features and events.

EasySMX, the leading manufacturer of gaming peripherals, reproduced X05Pro Controller, the next evolution of its highly popular X05 line. Designed through extensive feedback from over 10,000 real gamers worldwide, the X05Pro delivers a balance of quiet operation, precision control, and immersive feedback, making it the ideal choice for PC and console players seeking performance without compromise.

The X05Pro introduces Redesigned Quiet Buttons with restructured mechanics and noise-dampening silicone, significantly reducing click sounds while maintaining tactile responsiveness—perfect for shared spaces like dorms, living rooms, or late-night gaming sessions. Players will also experience enhanced realism with the Dual-Stage Trigger Vibration System, featuring a 2+2 motor structure that brings distinct feedback for acceleration, braking, or in-game combat, combined with 2-stage trigger locks: a longer travel distance for precise control in racing games, and a shorter travel distance for fast firing or immediate action in shooters. Meanwhile, the 8-Directional D-Pad with metal dome switches ensures accurate diagonal inputs, a must-have for fighting game fans and retro enthusiasts.

AMD today unveiled the Kintex UltraScale+ Gen 2 FPGA family. The company's latest announcement is a strategic play for the middle-of-the-market in the FPGA segment that's dominated by the likes of Intel Agilex 5 series. Targeting sectors that demand longevity and reliability, such as medical imaging, industrial automation, and broadcast video production, the Gen 2 family is not just a lithography shrink, but it represents a significant architectural modernization of the existing 16 nm Kintex platform, infusing it with the high-speed connectivity and memory standards required for the data-heavy workloads of 2027 and beyond.

The original Kintex UltraScale+ series from the Xilinx era is popular in the industry, for a performance/Watt balance that made it the suitable for everything from ultrasound machines to 5G radio heads. However, as edge devices have become hungrier for bandwidth, the original platform's connectivity options began to show their age. The Gen 2 update addresses the I/O modernization need. The most striking upgrade is the memory subsystem, replacing DDR4 with newer LPDDR4X, DDR5 and LPDDR5X memory standards. LPDDR tends to be popular for compact, edge devices in the IIoT (industrial IoT) space. This should even pave the way for a new crop of 8K or 4K broadcast-tier cameras. Since these are produced in small batches, FPGAs are preferred over ASICs or elaborate SoCs.

Nimo lets you collect anonymous questions from friends and answer them in stories. Choose a topic for the day, share your link, and receive candid questions without revealing the asker's identity. You can respond in story format and post to social networks to keep the conversation going. Nimo focuses on safer, topic-based prompts, allowing you to control the discussion and make sharing more enjoyable.

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Straktur is a Next.js blueprint that enables you to build internal apps with AI while enforcing a clean, scalable architecture. It provides a structured environment—covering authentication, storage, UI components, and database layers—helping you avoid spaghetti code and ship faster. With integrations like BetterAuth, Shadcn/UI, Drizzle, and SQL databases, you have vendor-agnostic options for email and storage. Migrate from Airtable, Retool, or Excel, take ownership of your code, and easily describe features in plain English as your AI writes consistent, production-ready code.

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Voice AI that adapts to your voice with simple text prompts

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Build robust REST APIs with Google Sheets for free

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Create custom mystery packs of Pokemon and Sports cards

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AI code review that knows when to chime in

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AI sales assistant that finds leads + books meetings for you

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Sandbox claude code, codex, or any TUI on macOS

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Build and deploy apps from any AI coding tool, in one place

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Write without switching tools

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Turn raw CSV and JSON into an interactive data canvas

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Train code reading skills in a GeoGuessr-like game

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One API to publish to Instagram, TikTok, Youtube and others

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APIs for building AI chat and search

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Face to face AI companion calls with voice, motion, memory

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Like SQLite, but for the web

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Test, iterate, and launch an agentic storefront in minutes

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Leverage coding agents to tackle complex tasks autonomously

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Keep a library of saved text, paste it in a keystroke

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Export Tesla dashcam video with driving data overlaid

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Turn natural language into AI agents and automations

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Highlights in‑key notes and flags wrong notes as you play

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Control your ember mug from the terminal

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Fast, accessible coding agents that adapt to any repo

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The Eclipse Foundation, which maintains the Open VSX Registry, has announced plans to enforce security checks before Microsoft Visual Studio Code (VS Code) extensions are published to the open-source repository to combat supply chain threats. The move marks a shift from a reactive to a proactive approach to ensure that malicious extensions don't end up getting published on the Open VSX Registry.

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Tuesday added a critical security flaw impacting SolarWinds Web Help Desk (WHD) to its Known Exploited Vulnerabilities (KEV) catalog, flagging it as actively exploited in attacks. The vulnerability, tracked as CVE-2025-40551 (CVSS score: 9.8), is a untrusted data deserialization vulnerability that could pave the way for remote

Intel's GPU business has always been a mystery, not just on the consumer front, but also in the datacenter segment, but it appears Tan has a plan in mind. Intel's CEO Reveals Recent Efforts to Hire Qualcomm Executive Were a Part of the GPU Business Strategy Intel has been in a struggling position ever since Lip-Bu Tan took over, given that the company still hasn't defined a clear roadmap for where it is heading with AI. When you look at Team Blue's accelerator plans, the only thing we know about is the 'inference-focused' Crescent Island, since progress around Jaguar Shores […]

Read full article at https://wccftech.com/intel-shows-no-signs-of-leaving-the-gpu-business/

Zoye allows you to run all your business tools in one place, featuring a personal AI assistant that streamlines your workflow. Manage tasks, CRM, deals, documents, calendar, accounting, reports, automations, and teams—all handled by your AI assistant. This platform is designed to redefine how businesses operate with integrated productivity and management tools.

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From flowers that will never wilt to portable coffee machines and smartwatches, there's a perfect Valentine's Day gift for that special someone to show how much you care.

A precise prompt strategy can stop ChatGPT and Gemini from rambling.

Fallout's season 2 finale has arrived – here's what happens to Lucy, Maximus, The Ghoul, Hank, Norm, and the residents of Vault 32.

Illustro is an AI illustration generator tailored for websites, marketing, books, and more. Simply describe your idea, choose a style, and generate professional, consistent visuals in seconds. Easily edit your illustrations with AI by adding or removing elements, adjusting colors, and exporting in PNG, JPG, or SVG formats for use in Figma or Adobe Illustrator. You can use your illustrations commercially with full rights and iterate by regenerating them until they perfectly match your brand.

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I’ve got the latest on everything new coming to Apple TV in 2026, and it’s a bumper lineup of movies and shows packed with A-list talent.

Musk’s timeline for cheap AI compute in orbit after SpaceX bought xAI ignores the massive logistical and physical hurdles that remain.

Fake SSDs used to be easy to catch. Operating systems or common diagnostic tools would quickly expose them as something other than what the sticker claimed. Today's counterfeits, however, are far more convincing, often looking legitimate until buyers start noticing performance that feels way off.

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DocScribl is an AI-powered workflow scribe that captures browser-based processes, explains each step clearly, and produces visual timelines with screenshots. It allows you to export documentation to PDF and Markdown while providing contextual answers to questions about any process step. Emphasizing privacy, it features local-only capture and encryption, supports versioning and team sharing, and helps standardize processes to speed up onboarding and enhance knowledge transfer.

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The next-gen Xbox console from Microsoft, which we know will be powered by a semi-custom SoC currently in development from AMD, is "progressing well to support a launch in 2027," said AMD's chief executive officer, Dr. Lisa Siu, during the company's 2025 fourth quarter earnings call. "For 2026, we expect semi-custom SoC annual revenue to decline by a significant double-digit percentage as we enter the seventh year of what has been a very strong console cycle," Dr. Siu said on the call. "From a product standpoint, Valve is on track to begin shipping its AMD-powered Steam Machine early this year. […]

Read full article at https://wccftech.com/amds-semi-custom-soc-thatll-power-the-next-gen-xbox-is-progressing-well-to-support-a-launch-in-2027-says-amd-ceo/

It would be a mistake to get a new Galaxy phone right now – I urge you to wait for the Samsung Galaxy S26.

It might be from 2022, but this robot vacuum and mop is still a very capable set-and-forget cleaning powerhouse that you can get for a massive 64% discount, thanks to a competitive market.

OpenClaw, formerly Clawdbot and Moltbot, faces malware attacks as fake skills and extensions exploit trust in local AI tools.

After several months of dizzying price rises for DDR5 RAM, we've got what looks like a respite – but not one that applies to the Pi 5.

You're not short of choice when deciding on an NBN plan – I've picked out my favourites for February that all offer speed and value.

Attia co-founded longevity medical testing startup Biograph, which came out of stealth a year ago.

Varaha's fresh funding is part of a $45 million Series B round led by WestBridge Capital.

With the right enterprise hardware it doesn't matter if you're using Google Meet or Microsoft Teams, because the two are now working together.

With The Elder Scrolls 6 and Fallout 5 on the horizon, Skyrim's lead designer thinks Bethesda should make the RPGs more "dynamic" than previous titles.

OneOdio, a global audio brand known for delivering accessible and high-performance sound solutions, today announced the launch of the OneOdio solocaster, an all-in-one voice transformer and sound card designed for streaming, recording, gaming and content creation. Engineered for gamers and emerging creators alike, the solocaster combines professional-grade audio performance with creative sound tools and visual customization in a compact, easy-to-use format.

Positioned as a versatile audio hub for live content, the solocaster enables creators to manage microphones, system audio, background music and external sources from a single device. Universal compatibility with five independent audio channels and multi-port connectivity (USB-C, 3.5 mm, XLR, Bluetooth and AUX). The solocaster operates as a true plug-and-play device with no drivers required, supporting virtually all major streaming and recording apps across Windows, Mac and mobile.

Levelplay is proud to announce the launch of its latest all-in-one (AIO) CPU cooling solutions, the Combat Liquid HUD and Combat Liquid SE, expanding the Combat Liquid family with performance-driven cooling and real-time system visibility. Designed for gamers and PC enthusiasts who demand immediate access to live CPU data, the Combat Liquid 360 HUD features an integrated digital display on the pump cap that presents critical system information at a glance, while delivering high-efficiency thermal performance for modern high-core processors.

More Than Just a Display
The Combat Liquid 360 HUD is more than a high-performance CPU cooler—it's a real-time command center for your system. At the heart of the cooler is a 2.6" circular digital display, transforming the pump cap into a mission-ready HUD that delivers live system intelligence at a glance. The display provides real-time readouts including CPU temperature, usage rate, power draw, and clock speeds, allowing users to monitor performance instantly without relying on on-screen software overlays. Simply update the driver and unlock full access to the HUD's real-time system monitoring features.

VFX AI is an enterprise-ready SaaS video platform designed for creators and teams to transform long-form videos into short, impactful clips using AI. It enables cutting, reframing, and editing through straightforward text-based commands, along with advanced editing workflows. The platform identifies key moments, ensures subjects stay in frame, generates captions, and exports videos optimized for platforms like Shorts, Reels, and TikTok. Designed for scalability, VFX AI supports team collaboration, brand kits, SSO, SCIM, and integrates seamlessly with existing tools, allowing for quicker video content production and management.

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AMD's CEO doesn't seem concerned with current memory prices, suggesting the company is focusing its efforts on the enterprise.

AMD's CEO Dr. Lisa Su let out a hint about the next-gen Xbox, which will sport a semi-custom SoC that should be ready next year.

A handy update to make your pol options stand out.

Highguard feels fantastic to play, but it's a few major updates away from being the online shooter it wants to be.

Apple TV revealed that Jonah Hill’s new movie Outcome will premiere globally on April 10, 2026, and it’s gone straight to the top of my watchlist.

Jensen Huang rejects reports of tension between his company and OpenAI, reiterating that Nvidia will invest heavily in the AI firm.

The JBL Boombox 4 is a premium party speaker that delivers killer sound with punchy bass and superb battery life.

Founders and investors in the Minneapolis tech industry told TechCrunch they've put much of their work on hold to help out their community.

Western Digital aims to revolutionise the HDD space with plans to boost bandwidth by 8x While SSDs now dominate the consumer PC market, HDDs still have a place within the overall storage market. Mass storage requires a medium that can store large amounts of data, and while SSDs are fast, data density and pricing are […]

The post Western Digital to revolutionise HDDs with “High-Bandwidth Drive” and “Dual Pivot” tech appeared first on OC3D.

AMD (NASDAQ:AMD) today announced financial results for the fourth quarter and full year of 2025. Fourth quarter revenue was a record $10.3 billion, gross margin was 54%, operating income was $1.8 billion, net income was $1.5 billion and diluted earnings per share was $0.92. On a non-GAAP basis, gross margin was 57%, operating income was a record $2.9 billion, net income was a record $2.5 billion and diluted earnings per share was a record $1.53.

For the full year 2025, AMD reported record revenue of $34.6 billion, gross margin of 50%, operating income of $3.7 billion, net income of $4.3 billion, and diluted earnings per share of $2.65. On a non-GAAP basis, gross margin was 52%, operating income was a record $7.8 billion, net income was a record $6.8 billion and diluted earnings per share was a record $4.17.

Western Digital has today presented its latest effort to catch up with traditional QLC NAND Flash SSDs by improving its HDD offerings. With the latest High-Bandwidth HDDs, Western Digital has implemented two new technologies in a classical multi-platter HDD design. The first innovation comes in a form of High Bandwidth Drive Technology, which enables double the I/O bandwidth with a path to 8x the current bandwidth in the future. It relies on simultaneous reading and writing from multiple heads on multiple tracks, which is already in customer hands for validation. The second one is Dual Pivot Technology that introduces a second set of independent actuators on a separate pivot, which will not scarify drive capacity unlike older dual actuator designs.

Using Dual Pivot Technology, HDDs can pack more drive platters in a standard 3.5-inch body for higher capacities, and the performance grows by an additional 2x, which is 4x I/O bandwidth compared to today's drives. This technology will pave the way for 100 TB HDDs, that offer speeds comparable to QLC-based SATA III SSDs, at much better price/performance ratio and better data retention, prompting the massive boom of HDD development. Western Digital's drives with High Bandwidth Drive Technology are already shipping to customers, while drives with Dual Pivot Technology are in development in Western Digital's labs and are scheduled to become available in 2028, with early customer sampling probably much sooner.

Everyone uses "cloud computing"… but almost nobody knows who actually coined the term. Take a guess.

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Take-Two Interactive's third-quarter financial results have been published, which means there's plenty of information to glean from the company behind 2K and Rockstar's latest numbers. What everyone wants to hear about, though, is Grand Theft Auto VI, which may just be the most anticipated video game ever, and in the meantime, GTA V has hit yet another astronomical sales milestone. While Take-Two's chief executive officer, Strauss Zelnick, didn't get too deep into what's coming for GTA VI, he did confirm in an interview with The Game Business and during the call with investors that we can expect more "marketing beats" […]

Read full article at https://wccftech.com/more-grand-theft-auto-vi-marketing-beats-coming-in-summer-2026-while-gta-v-has-sold-over-225m-copies/

Apple appears to be on the cusp of launching its first major products of the new year, namely, the M5 Pro and M5 Max MacBook Pro devices, as two tantalizing signs beef up our confidence in this upbeat projection. Sign #1: The macOS 26.3 RC update and the connection to the M5 Pro and M5 Max MacBook Pro devices Apple has just launched the 26.3 release candidate (RC) build for Xcode, allowing users to leverage OpenAI's Codex and Anthropic's Claude Agent natively for coding-related tasks. So, why is this development a harbinger of sorts? Well, this suggests that the rest […]

Read full article at https://wccftech.com/apple-might-be-days-or-even-hours-away-from-launching-the-m5-pro-and-m5-max-macbook-pro-devices-as-two-tantalizing-signs-lead-the-way/

EA's announcement that it would be going private in a buyout led by the Saudi Arabia PIF and Silver Lake wasn't the only major deal the company made in 2025. It also struck a deal with Stability AI, a generative AI firm that "is unlocking the power of open-source generative AI to expand human creativity," according to its website. At the time of the deal, Stability AI chief executive officer, Prem Akkaraju, said, "EA is a pioneer in interactive entertainment and understands that innovation begins with the creator. At Stability AI, we put creators at the center and build around […]

Read full article at https://wccftech.com/to-be-a-great-electronic-artist-you-need-the-best-technology-and-tools-ea-digs-further-into-its-deal-with-stability-ai/

If you couldn't log in or get a conversation with ChatGPT going, you weren't alone

If you can't log in or get a conversation with ChatGPT going, you're not alone

It's still speculative at this stage, but the new Resident Evil live-action trailer may have just given us new hints for Requiem.

After reviewing Dyson's three new launches, I'm even more convinced that it should stick to what it's good at.

Tesla's one-innovative door handle design comes under scrutiny by safety experts, as China bans the technology altogether.

Mayor Zohran Mamdani plans to remove NYC business chatbot after repeated illegal advice, high costs, and inefficiencies exposed by testing.

Intel has been bulking up a team to focus on this effort and will develop its GPU strategy around customer needs.

Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't.

The post Google’s Crawl Team Filed Bugs Against WordPress Plugins appeared first on Search Engine Journal.

As ARC Raiders continues to be a best seller on Steam, Xbox, and PS5, the game has hit two massive performance milestones.

Microsoft has unveiled the Publisher Content Marketplace, a new initiative that aims to compensate publishers for quality content while helping better train AI tools. Win-win?

VMware Workstation Pro 25H2 focuses on platform updates, adding USB 3.2 support, newer virtual hardware, improved Hyper-V detection, and compatibility with recent Linux releases like Debian 13, Fedora 42, and RHEL 10, plus a new dictTool utility for working with configuration files.

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ProFormaGen assists founders and finance teams in quickly creating professional pro forma models. By answering a few questions, its AI generates 36-month revenue, expense, and cash flow projections along with interactive dashboards. Users can collaborate with teammates, model multiple revenue streams, and track expenses with real-time updates. Additionally, they can export investor-ready reports and full Excel models to share and refine their plans.

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The meteoric rise and sustained success of Embark Studio's new third-person extraction shooter, ARC Raiders, will be one for the history books of the video game industry if things keep going the way they are currently going. A new report from Alinea Analytics claims that for the third consecutive month, ARC Raiders was the number one selling title across Steam, PlayStation, and Xbox. That month was, of course, January 2026, during which Alinea Analytics says ARC Raiders sold an additional 1.5 million copies just on Steam. On PlayStation and Xbox, it combined for an additional 1.7 million copies sold, bringing […]

Read full article at https://wccftech.com/arc-raiders-dominance-continues-reportedly-stands-as-top-selling-game-across-steam-xbox-and-playstation-for-third-consecutive-month/

An overseas retailer has listed Intel's forthcoming Core Ultra 200K Plus (codenamed Arrow Lake Refresh) processors along with pricing, suggesting that the refreshed family will carry practically no premium over existing products.

Several EU nations are looking to implement teen social media restrictions. 

Interest in UpScrolled appears to be waning as TikTok gets back on track in the US. 

LinkedIn says that more B2B buying activity now stems from creator content.

The Arzopa 16.1-inch portable monitor with a 2.5K QHD display is $60 off at Amazon, now just $139.99.

Manipulated text in physical spaces can hijack autonomous systems, while existing cybersecurity tools offer no protection against this risk.

HP 15.6-inch Ultrabook with 16GB of RAM and a one-year Microsoft 365 Personal subscription is $200 off at Amazon, now just $349.99.

All startups accepted into YC will soon have the option to receive their seed checks via stablecoins.

See what to expect for Startup Battlefield 200 in 2026, the ultimate startup pitch competition on the global stage at TechCrunch Disrupt. Join the mailing list to be the first to know when applications drop.

Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details.

The post Google Updates Googlebot File Size Limit Docs appeared first on Search Engine Journal.

Secretlab's new $49 lockable casters bring a much-needed flexibility fix to the TITAN Evo, though XL model owners are still being left behind.

Following the underwhelming performance of Avowed and The Outer Worlds 2, Xbox studio Obsidian Entertainment is making some major internal changes.

Intel released the 80286 processor on February 1, 1982, making the CPU 44 years old. According to the company, the 16-bit chip represented a significant evolution in the personal computing industry. It introduced several innovative features for advanced computing applications and was considerably faster than the 8086.

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During his time as HP CEO, he helped the company expand beyond its traditional PC and printing businesses into services and subscriptions. HP has also made strides in AI-enabled offerings under his leadership.

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Stacks is an AI-powered no-code platform that enables users to create a mobile app, website, POS system, and QR menu all in one place. Generate layouts in seconds, customize them with a drag-and-drop builder, and publish to iOS and Android instantly. You can connect WooCommerce payments, send push notifications, manage products and orders, and track sales and inventory. Start for free on a stacksmarket.co subdomain and upgrade for additional features and support.

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Cybersecurity researchers have disclosed details of a now-patched security flaw impacting Ask Gordon, an artificial intelligence (AI) assistant built into Docker Desktop and the Docker Command-Line Interface (CLI), that could be exploited to execute code and exfiltrate sensitive data. The critical vulnerability has been codenamed DockerDash by cybersecurity company Noma Labs. It was addressed by

Last week, Google debuted its latest generative AI experiment, Project Genie. It's a tool capable of generating interactive three-dimensional environments made entirely through generative AI that you can explore for one solid minute. All you need to do (after paying the $250 monthly fee for Google's AI Ultra subscription) is write a prompt to start generating your own game-like worlds, but besides the paywall barrier, there are more than a few limitations to this technology in terms of it becoming the new way to make games. The fact that it runs at a slide-show speed of 24 frames per second, […]

Read full article at https://wccftech.com/googles-project-genie-shows-meaningful-progress-in-content-generation-but-it-cant-replace-creative-vision-says-analyst/

South Korean developer Pearl Abyss announced today that the upcoming open world action/adventure game Crimson Desert has been wishlisted by over two million users across all platforms. It is yet another strong confirmation of the mounting hype behind Crimson Desert. It's been a while since the market got a fantasy triple-A open world game of this scale (the world is said to be twice as big as Skyrim's), after all, and fans can't wait to get their hands on the game after many years of development. Thankfully, in addition to celebrating wishlist milestones, Pearl Abyss is still sharing little nuggets […]

Read full article at https://wccftech.com/crimson-desert-2-million-wishlists-middle-the-witcher-3-zelda/

NVIDIA and OpenAI are all that's being talked about in the AI world, not because there have been changes in their commitments, but because the scale of the partnership is so immense that it captures all the market spotlight. Before we dive into the ongoing NVIDIA-OpenAI fiasco, it's important to note the fundamentals that underpin the partnership. Team Green is currently the world's largest AI infrastructure provider, and almost all hyperscalers are dependent on the company, not just for hardware, but also for financial commitments in the form of "collaborations" or whatever you call it. At the same time, NVIDIA […]

Read full article at https://wccftech.com/the-nvidia-openai-fiasco-isnt-about-compute-its-about-control/

The UK ICO has launched a formal investigation into the app.

The investigation relates to algorithmic manipulation and the latest Grok misuse controversy. 

Moltbook leaked email addresses and private messages.

Apple TV has unveiled the official trailer for Monarch: Legacy of Monsters season 2, and it’s a rip-roaring preview that threatens to tear your screen in two.

Want to turn Minecraft into something different? Here are some great Minecraft mods for playing your favorite games.

The Canon PowerShot Elph 360 HS A / Ixus 285 HS A appeals to the neo-retro appetite of the Tik Tok generation and it's helping to keep compact cameras alive

Minisforum MS-01 mini PC is powered by Intel’s Core i5-12600H, with 32GB of DDR5 memory and a 1TB SSD, and is currently priced at just $775 at Newegg.

Ubisoft has released Tom Clancy's The Division: Definitive Edition for PlayStation, Xbox, and PC, after advertisements for the game leaked last month.

A Sea of Remnants developer talks about the upcoming game's monetization systems and promises that they will be fair.

Ukraine's defenders have spotted a new hacking attack using a freshly fixed Office flaw.

All the ways to watch free streams of Arsenal vs Chelsea from anywhere in the world in this Carabao Cup 25-26 semi-final second leg.

Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products and get paid based on how that content is used.

How it works. PCM creates a direct value exchange. Publishers set licensing and usage terms, while AI builders discover and license content for specific grounding scenarios. The marketplace also includes usage-based reporting, giving publishers visibility into how their content performs and where it creates the most value.

Designed to scale. PCM is designed to avoid one-off licensing deals between individual publishers and AI providers. Participation is voluntary, ownership remains with publishers, and editorial independence stays intact. The marketplace supports everyone from global publishers to smaller, specialized outlets.

Why we care. As AI systems shift from answering questions to making decisions, content quality matters more than ever. As agents increasingly guide purchases, finance, and healthcare choices, ads and sponsored messages will sit alongside — or draw from — premium content rather than generic web signals. That raises the bar for credibility and points to a future where brand alignment with trusted publishers and AI ecosystems directly impacts performance.

Early traction. Microsoft Advertising co-designed PCM with major U.S. publishers, including Business Insider, Condé Nast, Hearst, The Associated Press, USA TODAY, and Vox Media. Early pilots grounded Microsoft Copilot responses in licensed content, with Yahoo among the first demand partners now onboarding.

What’s next. Microsoft plans to expand the pilot to more publishers and AI builders that share a core belief: as the AI web evolves, high-quality content should be respected, governed, and paid for.

The big picture. In an agentic web, AI tools increasingly summarize, reason, and recommend through conversation. Whether the topic is medical safety, financial eligibility, or a major purchase, outcomes depend on access to trusted, authoritative sources — many of which sit behind paywalls or in proprietary archives.

The tension. The traditional web bargain was simple: publishers shared content, and platforms sent traffic back. That model breaks down when AI delivers answers directly, cutting clicks while still depending on premium content to perform well.

Bottom line. If AI is going to make better decisions, it needs better inputs — and PCM is Microsoft’s bet that a sustainable content economy can power the next phase of the agentic web.

Microsoft’s announcement. Building Toward a Sustainable Content Economy for the Agentic Web

Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It works by describing to the tool what you want in plain language and receiving written code in return. You can then simply paste the code into an environment (such as Google Colab), run it, and test the results, all without ever actually programming a single line of code.

Collins Dictionary named “vibe coding” word of the year in 2025, defining it as “the use of artificial intelligence prompted by natural language to write computer code.”

In this guide, you’ll understand how to start vibe coding, learn its limitations and risks, and see examples of great tools created by SEOs to inspire you to vibe code your own projects.

Vibe coding variations

While “vibe coding” is used as an umbrella term, there are subsets of coding with support or AI, including the following:

Type	Description	Tools
AI-assisted coding	AI helps write, refactor, explain, or debug code. Used by actual developers or engineers to support their complex work.	GitHub Copilot, Cursor, Claude, Google AI Studio
Vibe coding	Platforms that handle everything except the prompt/idea. AI does most of the work.	ChatGPT, Replit, Gemini, Google AI Studio
No-code platforms	Platforms that handle everything you ask (“drag and drop” visual updates while the code happens in the background). They tend to use AI but existed long before AI became mainstream.	Notion, Zapier, Wix

We’ll focus exclusively on vibe coding in this guide. 

With vibe coding, while there’s a bit of manual work to be done, the barrier is still low — you basically need a ChatGPT account (free or paid) and access to a Google account (free). Depending on your use case, you might also need access to APIs or SEO tools subscriptions such as Semrush or Screaming Frog.

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To set expectations, by the end of this guide, you’ll know how to run a small program on the cloud. If you expect to build a SaaS or software to sell, AI-assisted coding is a more reasonable option to take, which will involve costs and deeper coding knowledge.

Vibe coding use cases

Vibe coding is great when you’re trying to find outcomes for specific buckets of data, such as finding related links, adding pre-selected tags to articles, or doing something fun where the outcome doesn’t need to be exact.

For example, I’ve built an app to create a daily drawing for my daughter. I type a phrase about something that she told me about her day (e.g., “I had carrot cake at daycare”). The app has some examples of drawing styles I like and some pictures of her. The outputs (drawings) are the final work as they come from AI.

When I ask for specific changes, however, the program tends to worsen and redraw things I didn’t ask for. I once asked to remove a mustache and it recolored the image instead. 

If my daughter were a client who’d scrutinize the output and require very specific changes, I’d need someone who knows Photoshop or similar tools to make specific improvements. In this case, though, the results are good enough. 

Building commercial applications solely on vibe coding may require a company to hire vibe coding cleaners. However, for a demo, MVP (minimum viable product), or internal applications, vibe coding can be a useful, effective shortcut. 

How to create your SEO tools with vibe coding

Using vibe coding to create your own SEO tools require three steps:

1. Write a prompt describing your code
2. Paste the code into a tool such as Google Colab
3. Run the code and analyze the results

Here’s a prompt example for a tool I built to map related links at scale. After crawling a website using Screaming Frog and extracting vector embeddings (using the crawler’s integration with OpenAI), I vibe coded a tool that would compare the topical distance between the vectors in each URL.

This is exactly what I wrote on ChatGPT:

I need a Google Colab code that will use OpenAI to:

Check the vector embeddings existing in column C. Use cosine similarity to match with two suggestions from each locale (locale identified in Column A). 

The goal is to find which pages from each locale are the most similar to each other, so we can add hreflang between these pages.

I’ll upload a CSV with these columns and expect a CSV in return with the answers.

Then I pasted the code that ChatGPT created on Google Colab, a free Jupyter Notebook environment that allows users to write and execute Python code in a web browser. It’s important to run your program by clicking on “Run all” in Google Colab to test if the output does what you expected.

This is how the process works on paper. Like everything in AI, it may look perfect, but it’s not always functioning exactly how you want it. 

You’ll likely encounter issues along the way — luckily, they’re simple to troubleshoot.

First, be explicit about the platform you’re using in your prompt. If it’s Google Colab, say the code is for Google Colab. 

You might still end up with code that requires packages that aren’t installed. In this case, just paste the error into ChatGPT and it’ll likely regenerate the code or find an alternative. You don’t even need to know what the package is, just show the error and use the new code. Alternatively, you can ask Gemini directly in your Google Colab to fix the issue and update your code directly.

AI tends to be very confident about anything and could return completely made-up outputs. One time I forgot to say the source data would come from a CSV file, so it simply created fake URLs, traffic, and graphs. Always check and recheck the output because “it looks good” can sometimes be wrong.

If you’re connecting to an API, especially a paid API (e.g., from Semrush, OpenAI, Google Cloud, or other tools), you’ll need to request your own API key and keep in mind usage costs. 

Should you want an even lower execution barrier than Google Colab, you can try using Replit. 

Simply prompt your request and the software will create the code, design, and allow testing all on the same screen. This means a lower chance of coding errors, no copy and paste, and a URL you can share right away with anyone to see your project built with a nice design. (You should still check for poor outputs and iterate with prompts until your final app is built.)

Keep in mind that while Google Colab is free (you’ll only spend if you use API keys), Replit charges a monthly subscription and per-usage fee on APIs. So the more you use an app, the more expensive it gets.

Inspiring examples of SEO vibe-coded tools

While Google Colab is the most basic (and easy) way to vibe code a small program, some SEOs are taking vibe coding even further by creating programs that are turned into Chrome extensions, Google Sheets automation, and even browser games.

The goal behind highlighting these tools is not only to showcase great work by the community, but also to inspire, build, and adapt to your specific needs. Do you wish any of these tools had different features? Perhaps you can build them for yourself — or for the world.

GBP Reviews Sentiment Analyzer (Celeste Gonzalez)

After vibe coding some SEO tools on Google Colab, Celeste Gonzalez, Director of SEO Testing at RicketyRoo Inc, took her vibing skills a step further and created a Chrome extension. “I realized that I don’t need to build something big, just something useful,” she explained.

Her browser extension, the GBP Reviews Sentiment Analyzer, summarizes sentiment analysis for reviews over the last 30 days and review velocity. It also allows the information to be exported into a CSV. The extension works on Google Maps and Google Business Profile pages.

Instead of ChatGPT, Celeste used a combination of Claude (to create high-quality prompts) and Cursor (to paste the created prompts and generate the code).

AI tools used: Claude (Sunner 4.5 model) and Cursor 

APIs used: Google Business Profile API (free)

Platform hosting: Chrome Extension

Knowledge Panel Tracker (Gus Pelogia)

I became obsessed with the Knowledge Graph in 2022, when I learned how to create and manage my own knowledge panel. Since then, I found out that Google has a Knowledge Graph Search API that allows you to check the confidence score for any entity.

This vibe-coded tool checks the score for your entities daily (or at any frequency you want) and returns it in a sheet. You can track multiple entities at once and just add new ones to the list at any time.

The Knowledge Panel Tracker runs completely on Google Sheets, and the Knowledge Graph Search API is free to use. This guide shows how to create and run it in your own Google account, or you can see the spreadsheet here and just update the API key under Extensions > App Scripts. 

AI models used: ChatGPT 5.1

APIs used: Google Knowledge Graph API (free)

Platform hosting: Google Sheets

Inbox Hero Game (Vince Nero)

How about vibe coding a link building asset? That’s what Vince Nero from BuzzStream did when creating the Inbox Hero Game. It requires you to use your keyboard to accept or reject a pitch within seconds. The game is over if you accept too many bad pitches.

Inbox Hero Game is certainly more complex than running a piece of code on Google Colab, and it took Vince about 20 hours to build it all from scratch. “I learned you have to build things in pieces. Design the guy first, then the backgrounds, then one aspect of the game mechanics, etc.,” he said.

The game was coded in HTML, CSS, and JavaScript. “I uploaded the files to GitHub to make it work. ChatGPT walked me through everything,” Vince explained.

According to him, the longer the prompt continued, the less effective ChatGPT became, “to the point where [he’d] have to restart in a new chat.” 

This issue was one of the hardest and most frustrating parts of creating the game. Vince would add a new feature (e.g., score), and ChatGPT would “guarantee” it found the error, update the file, but still return with the same error. 

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In the end, Inbox Hero Game is a fun game that demonstrates it’s possible to create a simple game without coding knowledge, yet taking steps to perfect it would be more feasible with a developer.

AI models used: ChatGPT

APIs used: None

Platform hosting: Webpage

Vibe coding with intent

Vibe coding won’t replace developers, and it shouldn’t. But as these examples show, it can responsibly unlock new ways for SEOs to prototype ideas, automate repetitive tasks, and explore creative experiments without heavy technical lift. 

The key is realism: Use vibe coding where precision isn’t mission-critical, validate outputs carefully, and understand when a project has outgrown “good enough” and needs additional resources and human intervention.

When approached thoughtfully, vibe coding becomes less about shipping perfect software and more about expanding what’s possible — faster testing, sharper insights, and more room for experimentation. Whether you’re building an internal tool, a proof of concept, or a fun SEO side project, the best results come from pairing curiosity with restraint.

The use of administrative subpoenas, which are not subject to judicial oversight, are used to demand a wealth of information from tech companies, including the owners of anonymous online accounts documenting ICE operations.

Skyrsye, now valued at $1.15 billion, is pushing to get FAA certification for its universal operating system for flight.

Xcode 26.3 offers agentic coding capabilities with Anthropic's Claude Agent and OpenAI's Codex.

Gradient's heat pumps fit in windows, minimizing installation times. Now, it is introducing software to make those units more intelligent.

Watch Club will house microdramas and fan discussions in the same app, creating a fandom-focused social media experience.

This AI doctor is licensed in all 50 states, the startup says. The deal was led by CRV and Kleiner Perkins.

For those looking for a compact-sized mini PC to help with office work, search no more, for we have a 31% discount on ACEMAGIC's K1 Mini. Here's why it's worth your consideration.

February 2026 is shaping up to be a major month for Xbox, with Resident Evil Requiem, Dragon Quest VII Reimagined, Yakuza Kiwami 3 & Dark Ties, and High on Life 2 leading a packed release schedule.

According to Chinese Board Channels, a reliable source of GPU news, AMD's add-in board (AIB) partners are preparing for another round of GPU price increases. They also seem to be shifting their product focus toward 8 GB Radeon models. After distributors implemented a 5-10% price adjustment in January, another increase is reportedly planned for February or March, though the exact percentage is not yet known. Board Channels also reports that AMD is expected to prioritize stocking 8 GB SKUs such as the Radeon RX 9060 XT 8 GB and the older RDNA 3-based RX 7650 GRE, rather than the 16 GB SKUs like the Radeon RX 9070 XT. This shift is due to a shortage of GDDR6 memory, which is reducing the profit margins for AIBs without a significant price increase.

Distributors reportedly stocked up after January's price increase, which could lead to uneven availability if resellers hold onto inventory in anticipation of another adjustment. With DRAM prices having risen sharply in recent months, manufacturers are reassessing which memory configurations to produce, favoring 8 GB variants because they are cheaper to manufacture. This shift might also cause some 16 GB parts to become more expensive, narrowing the price gap between AMD and NVIDIA in the midrange market. The earliest effects of these changes are expected to be seen in mainland China, where partners may allocate more volume to 8 GB cards and reduce the output of certain 16 GB GRE and non-GRE models. We are yet to see how it reflects on the Western stores and pricing imposed by retailers like Amazon, Newegg, and others.

Cable Matters, a leading innovator in connectivity solutions, today announced the release of its first 2-meter (6.6-foot) Thunderbolt 5 Active Cable. Designed to maintain full Thunderbolt 5 performance at extended distances, this new cable delivers elite connectivity for power users, creators, and IT professionals seeking clean, flexible workstation layouts without sacrificing speed or reliability.

The Thunderbolt 5 Active Cable supports up to 80 Gbps of bi-directional data throughput and up to 120 Gbps of video bandwidth with Bandwidth Boost enabled. This allows users to power advanced workflows such as high-resolution video editing, large-scale data transfers, and AI or 3D rendering. The cable also supports up to 240 W charging and can drive demanding display configurations, including dual 8K 60 Hz displays or triple 4K 144 Hz displays, depending on host and GPU capabilities.

Every time a computer receives a network packet, completes a disk write, or a user moves the mouse, the processor handles an event known as an interrupt – a low-level signal that requires switching between user code and system code. For more than four decades, this process has been managed...

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Build the Damn Thing helps entrepreneurs transition from having no idea to creating an initial product through a guided BUILD sprint. Users can answer focused questions and leverage proven frameworks with AI assistance to validate ideas, check names and domains, generate a logo, and create an editable business plan with links to launch a live MVP. Additionally, Build the Damn Thing enhances learning through its bestselling book and podcast.

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Xbox has announced the first batch of Xbox Game Pass games joining the service for February 2026, headlined by a couple of major past releases and one new day-one launch for the subscription service. That new release is Squanch Games' upcoming High on Life 2, while the other headlining titles include Kingdom Come: Deliverance and Avatar: Frontiers of Pandora. This new batch of games also includes a couple of titles already included in the service for players subscribed to the Game Pass Ultimate tier that are now available for Premium tier members. Once again, unfortunately for Essential tier players, there's […]

Read full article at https://wccftech.com/avatar-frontiers-of-pandora-high-on-life-2-and-kingdom-come-deliverance-headline-new-xbox-game-pass-games/

In terms of image quality, LED TVs will always be surpassed by mini-LED technology by miles, but the problem is that the transition to an advanced display is always an expensive decision, unless you purchase a Hisense TV. On Amazon, the company’s QD7 family is not just available in multiple sizes, starting from 50 inches, but these will go easy on your wallet and go all the way up to 100 inches. Best of all, you only need $297.99 in cash to get started. For those looking for both media consumption and gaming, we recommend getting a Hisense mini-LED TV […]

Read full article at https://wccftech.com/hisense-mini-led-tvs-with-amazing-picture-quality-start-from-297-99-on-amazon/

Since moving on from the Gamebryo engine, which powered The Elder Scrolls IV: Oblivion, its faithful remake (which proved successful even without having great player retention) and Fallout 3, Bethesda used its Creation Engine for all its games, including The Elder Scrolls V: Skyrim and Fallout 4. Despite powering what is widely considered one of the best role-playing games of all time, the engine caught some flak from gamers for how it manages the sprawling worlds of the games it powers, forcing dated, immersion-breaking loading screens, as seen in Starfield. For this reason, many wish Bethesda would leave this engine […]

Read full article at https://wccftech.com/you-are-talking-about-putting-your-developers-into-a-situation-where-they-cant-play-the-game-heres-why-the-elder-scrolls-6-will-use-creation-engine-again/

Just like NVIDIA, AMD is expected to prioritize 8 GB Radeon GPUs, including SKUs from the previous generation. AMD to Focus More on 8 GB GPUs, Including RX 9060 XT and RX 7650 GRE, While AICs Plan to Carry Out a Second Price Hike Soon AMD GPUs are about to get more expensive as its board partners are planning to implement a second price hike very soon. We reported on this yesterday that AMD's board partners have already implemented a price hike of nearly 5-10% in January, and are expected to hike the prices a second time this month or […]

Read full article at https://wccftech.com/amd-is-rumoredly-prioritizing-8-gb-gpus/

Obsidian Entertainment was one of the busiest studios in 2025, releasing not just one, but three major titles last year. It began the year with Avowed in February 2025, followed by Grounded 2 releasing in early access in July 2025, and capped off the year with The Outer Worlds 2 in October 2025. Two of those three games were misfires in terms of sales (though they were fairly well received by critics, especially here on Wccftech), and a new report from Bloomberg digs into how the studio is looking to bounce back and "reinvent itself." If you can't guess which […]

Read full article at https://wccftech.com/that-sucks-what-are-we-learning-new-report-reveals-how-obsidian-looks-to-bounce-back-after-two-commercial-misses-in-2025/

Upcoming Arrow Lake Refresh CPUs have been listed on a few European retailers, and it appears that Intel has maintained the same pricing as their predecessors. Intel Core Ultra 5 250K/KF Plus and Ultra 7 270K Plus Listed on Retailers Ahead of Official Launch While we await Intel's announcement on upcoming Intel Arrow Lake Refresh CPUs, some retailers have already gotten their hands on these SKUs. It appears that the CPU launch is quite close, and according to the listings, the processors should cost no more than their predecessors from the current Arrow Lake series. The listings were spotted by […]

Read full article at https://wccftech.com/intel-core-ultra-200-plus-series-skus-listed-on-eu-retailers/

One of Loongson's 12-core CPUs has been benchmarked by Phoronix. The Linux outlet discovered the chip is three times slower on average than AMD's latest six-core CPU the Ryzen 5 9600X.

The RAM and storage crisis is causing price hikes across the industry, but if you're shopping for a laptop today, you can still save up to $650 with these 5 best deals I've found in the Dell Tech Days sale.

The best Project Zomboid server hosting doesn't have to be expensive or lack features. I've picked out all the best options for your zombie killing ways.

ExpressVPN Valentine's deal brings discounts on all one-year and two-year plans until February 16. Here's how to get your VPN bargain.

Running your own Minecraft server is very satisfying but does incur some risk. Here's how to minimize that risk and run a successful server.

“It’s 2026 not 1950” – instead of keeping Freeview on life support for the sake of it we should focus on building something better.

Here are 7 OLED TVs that I'm personally recommending to watch the Super Bowl on, including deals from Samsung, Sony, and LG starting at just $599.99

Microsoft says low customer demand and "unintended or nonstandard usage" caused it to pull the plug on these OneDrive/SharePoint plans.

I smell a new Nvidia handheld PC on the horizon, thanks to fresh chip teases from Jensen Huang, but let's hope I haven't jinxed it.

Love music, love interior design, want something that combines both on your wall? Meet Ultrasonic's Molecular Audio system

Netflix is being removed from the PlayStation 3 on March 2, 2026, after 16 years of support.

In 2026, AI agents, chaos engineering, and multi-cloud strategies will redefine IT resilience and risk management.

The Paris prosecutor’s office announced that it is expanding a criminal investigation into X for alleged crimes, including the possession and distribution of child sexual exploitation material.

The Trump administration’s approach to immigration has reached a level of violence that the tech industry cannot ignore. Here's how tech leaders are responding to the moment.

TikTok usage dropped following ownership change, benefiting rival apps. But now, its numbers are climbing again.

Luffu uses AI in the background to gather and organize family information, learn day-to-day patterns, and flag notable changes so families can stay aligned and address potential well-being issues.

AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said.

• LinkedIn is moving past the old “search, click, website” model and adopting a new framework: “Be seen, be mentioned, be considered, be chosen.”

By the numbers. In a new article, LinkedIn said its B2B organic growth team started researching Google’s Search Generative Experience (SGE) in early 2024. By early 2025, when SGE evolved into AI Overviews, the impact became significant.

• Non-brand, awareness-driven traffic declined by up to 60% across a subset of B2B topics.
• Rankings stayed stable, but click-through rates fell (by an undisclosed amount).

Yes, but. LinkedIn’s “new learnings” are more like a rehash of established SEO/AEO best practices. Here’s what LinkedIn’s content-level guidance consists of:

• Use strong headings and a clear information hierarchy.
• Improve semantic structure and content accessibility.
• Publish authoritative, fresh content written by experts.
• Move fast, because early movers get an edge.

Why we care. These tactics should all sound familiar. These are technical SEO and content-quality fundamentals. LinkedIn’s article offers little new in terms of tactics. It’s just updated packaging for modern SEO/AEO and AI visibility.

Dig deeper. How to optimize for AI search: 12 proven LLM visibility tactics

Measurement is broken. LinkedIn said its big challenge is the “dark” funnel. It can’t quantify how visibility in LLM answers impacts the bottom line, especially when discovery happens without a click.

• LinkedIn’s B2B marketing websites saw triple-digit growth in LLM-driven traffic and that it can track conversion from those visits.
  • Yes, but: Many websites are also seeing triple-digit (or more) growth in LLM-driven traffic. Because it’s an emerging channel. That said, this is still a tiny amount of overall traffic right now (1% or less for most sites).

What LinkedIn is doing. LinkedIn created an AI Search Taskforce spanning SEO, PR, editorial, product marketing, product, paid media, social, and brand. Key actions included:

• Correcting misinformation that showed up in AI responses.
• Publishing new owned content optimized for generative visibility.
• Testing LinkedIn (social) content to validate its strength in AI discovery.

Is it working? LinkedIn said early tests produced a meaningful lift in visibility and citations, especially from owned content. At least one external datapoint (Semrush, Nov. 10, 2025) suggested that LinkedIn has a structural advantage in AI search:

• Google AI Mode cited LinkedIn in roughly 15% of responses.
• LinkedIn was the #2 most-cited domain in that dataset, behind YouTube.

Incomplete story. LinkedIn’s article is an interesting read, but it’s light on specifics. Missing details include:

• The exact topic set behind the “up to 60%” decline.
• Exactly how much click-through rates “softened.”
• Sample size and timeframe.
• How “industry-wide” comparisons were calculated.
• What tests were run, what moved citation share, and by how much.

Bottom line. LinkedIn is right that visibility is the new currency. However, it hasn’t shown enough detail to prove its new playbook is meaningfully different from doing some SEO (yes, SEO) fundamentals.

LinkedIn’s article. How LinkedIn Marketing Is Adapting to AI-Led Discovery

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The post Capcom removes Denuvo from its Resident Evil 4 Remake appeared first on OC3D.

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The post The Epic Games Store is getting rebuilt for speed and ease of use appeared first on OC3D.

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Chapter 3 Free Update: Bigger and Better Endgame
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Mozilla's plans to make Firefox "a modern AI browser" have fallen flat on its face. When Anthony Enzor-DeMeo took over the Mozilla the new CEO, he announced plans to make the browser a modernized version of AI-first browsing experience. However, massive community backslash has resulted in the CEO quickly apologizing to the community and promising a killswitch. In the upcoming Firefox version 148, scheduled for a release on February 24, there will be an option to turn off AI features in the browser individually, or all at once. This includes AI-assisted translations, alt text in PDFs, AI-enhanced tab grouping, link previews, and an AI chatbot in the sidebar. Users can choose which features to enable or disable, and those who prefer not to use any AI functions can turn them off entirely with a single switch. This setting will persist even after future updates, ensuring that users who opt out will not encounter generative AI features.

Mozilla is fulfilling its earlier promise to implement an AI killswitch, an option increasingly sought after by many users. While some enjoy a web experience assisted by AI, many do not. Having an option to individually turn off specific features, or all at once, is the perfect solution. Interestingly, this is not the first time we are seeing features from companies that are marked as new updates, but instead delivering a shield from all the "AI enhancements." Users are clearly expressing a frustration of AI everywhere approach, and Mozilla is aiming to position Firefox right where the community wants it to be. For Firefox Nightly users, the feature is available right away. However, for Firefox stable, users must wait a few days until February 24 to install Firefox 148.

The Granite Rapids-WS lineup is designed for Intel's high-end W890 workstation platform and consists of 11 SKUs, including six X-series models with unlocked multipliers and five mainstream models without the X suffix. The full lineup includes the Xeon 698X, 696X, 678X, 676X, 674X, 658X, 656, 654, 638, 636, and 634.

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The newly added AWD variant offers 294 miles of range, a top speed of 125 mph, and can accelerate from zero to 60 mph in 4.6 seconds. These figures place it squarely between the rear-wheel-drive base model, which starts at $39,990, and the higher-end Performance trim. The configuration resembles Tesla's recent Standard range offerings, designed for...

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Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web?

To answer that question, it’s important to unpack a few supporting ones:

• What’s the agentic web?
• How can the agentic web be used?
• What are the pros and cons of the agentic web?

It’s important to note that this article isn’t a mandate for AI skeptics to abandon the rational questions they have about the agentic web. 

Nor is it intended to place any judgment on how you, as a consumer or professional, engage with the agentic web.

With thoughts and feelings so divided on the agentic web, this article aims to provide clear insight into how to think about it in earnest, without the branding or marketing fluff.

Disclosure: I am a Microsoft employee and believe in the path Microsoft’s taking with the agentic web. However, this article will attempt to be as platform-agnostic as possible.

What’s the agentic web? 

The agentic web refers to sophisticated tools, or agents, trained on our preferences that act with our consent to accomplish time-consuming tasks.

In simple terms, when I use one-click checkout, I allow my saved payment information to be passed to the merchant’s accounts receivable systems. 

Neither the merchant nor I must write down all the details or be involved beyond consenting to send and receive payment.

For fun, I put this question to four different AI models, and the responses are telling: 

• Copilot: “The agentic web is an emerging layer of the internet where AI agents can reason and take actions on behalf of people or organizations, turning expressed intent into outcomes while preserving user choice, transparency, and control.” 
• Gemini: “The agentic web is an evolution of the internet where autonomous AI agents – rather than just human users – interact with websites, APIs, and each other to perform complex tasks and make decisions on our behalf. “
• Perplexity: “The agentic web is an emerging phase of the internet where autonomous AI agents act as the primary interface, navigating, interpreting, and taking actions across websites and services on behalf of users with minimal human involvement.” 
• Claude: “The agentic web is an evolution of the internet where AI agents autonomously navigate, interact with, and complete tasks across websites and services on behalf of users.” 

I begin with how different models answer the question because it’s important to understand that each one is trained on different information, and outcomes will inevitably vary.

It’s worth noting that with the same prompt, defining the agentic web in one sentence, three out of four models focus on diminishing the human role in navigating the web, while one makes a point to emphasize the significance of human involvement, preserving user choice, transparency, and control.

Two out of four refer to the agentic web as a layer or phase rather than an outright evolution of the web. 

This is likely where the sentiment divide on the agentic web stems from.

Some see it as a consent-driven layer designed to make life easier, while others see it as a behemoth that consumes content, critical thinking, and choice.

It’s noteworthy that one model, Gemini, calls out APIs as a means of communication in the agentic web. APIs are essentially libraries of information that can be referenced, or called, based on the task you are attempting to accomplish. 

This matters because APIs will become increasingly relevant in the agentic web, as saved preferences must be organized in ways that are easily understood and acted upon.

Defining the agentic web requires spending some time digging into two important protocols – ACP and UCP.

Dig deeper: AI agents in SEO: What you need to know

Agentic Commerce Protocol: Optimized for action inside conversational AI 

The Agentic Commerce Protocol, or ACP, is designed around a specific moment: when a user has already expressed intent and wants the AI to act.

The core idea behind ACP is simple. If a user tells an AI assistant to buy something, the assistant should be able to do so safely, transparently, and without forcing the user to leave the conversation to complete the transaction.

ACP enables this by standardizing how an AI agent can:

• Access merchant product data.
• Confirm availability and price.
• Initiate checkout using delegated, revocable payment authorization.

The experience is intentionally streamlined. The user stays in the conversation. The AI handles the mechanics. The merchant still fulfills the order.

This approach is tightly aligned with conversational AI platforms, particularly environments where users are already asking questions, refining preferences, and making decisions in real time. It prioritizes speed, clarity, and minimal friction.

Universal Commerce Protocol: Built for discovery, comparison, and lifecycle commerce 

The Universal Commerce Protocol, or UCP, takes a broader view of agentic commerce.

Rather than focusing solely on checkout, UCP is designed to support the entire shopping journey on the agentic web, from discovery through post-purchase interactions. It provides a common language that allows AI agents to interact with commerce systems across different platforms, surfaces, and payment providers. 

That includes: 

• Product discovery and comparison.
• Cart creation and updates.
• Checkout and payment handling.
• Order tracking and support workflows.

UCP is designed with scale and interoperability in mind. It assumes users will encounter agentic shopping experiences in many places, not just within a single assistant, and that merchants will want to participate without locking themselves into a single AI platform.

It’s tempting to frame ACP and UCP as competing solutions. In practice, they address different moments of the same user journey.

ACP is typically strongest when intent is explicit and the user wants something done now. UCP is generally strongest when intent is still forming and discovery, comparison, and context matter.

So what’s the agentic web? Is it an army of autonomous bots acting on past preferences to shape future needs? Is it the web as we know it, with fewer steps driven by consent-based signals? Or is it something else entirely?

The frustrating answer is that the agentic web is still being defined by human behavior, so there’s no clear answer yet. However, we have the power to determine what form the agentic web takes. To better understand how to participate, we now move to how the agentic web can be used, along with the pros and cons.

Dig deeper: The Great Decoupling of search and the birth of the agentic web

How can the agentic web be used? 

Working from the common theme across all definitions, autonomous action, we can move to applications.

Elmer Boutin has written a thoughtful technical view on how schema will impact agentic web compatibility. Benjamin Wenner has explored how PPC management might evolve in a fully agentic web. Both are worth reading.

Here, I want to focus on consumer-facing applications of the agentic web and how to think about them in relation to the tasks you already perform today.

Here are five applications of the agentic web that are live today or in active development.

1. Intent-driven commerce  

A user states a goal, such as “Find me the best running shoes under $150,” and an agent handles discovery, comparison, and checkout without requiring the user to manually browse multiple sites. 

How it works 

Rather than returning a list of links, the agent interprets user intent, including budget, category, and preferences. 

It pulls structured product information from participating merchants, applies reasoning logic to compare options, and moves toward checkout only after explicit user confirmation. 

The agent operates on approved product data and defined rules, with clear handoffs that keep the user in control. 

Implications for consumers and professionals 

Reducing decision fatigue without removing choice is a clear benefit for consumers. For brands, this turns discovery into high-intent engagement rather than anonymous clicks with unclear attribution. 

Strategically, it shifts competition away from who shouts the loudest toward who provides the clearest and most trusted product signals to agents. These agents can act as trusted guides, offering consumers third-party verification that a merchant is as reliable as it claims to be.

2. Brand-owned AI assistants 

A brand deploys its own AI agent to answer questions, recommend products, and support customers using the brand’s data, tone, and business rules.

How it works 

The agent uses first-party information, such as product catalogs, policies, and FAQs. 

Guardrails define what it can say or do, preventing inferences that could lead to hallucinations. 

Responses are generated by retrieving and reasoning over approved context within the prompt.

Implications for consumers and professionals 

Customers get faster and more consistent responses. Brands retain voice, accountability, and ownership of the experience. 

Strategically, this allows companies to participate in the agentic web without ceding their identity to a platform or intermediary. It also enables participation in global commerce without relying on native speakers to verify language.

3. Autonomous task completion 

Users delegate outcomes rather than steps, such as “Prepare a weekly performance summary” or “Reorder inventory when stock is low.” 

How it works 

The agent breaks the goal into subtasks, determines which systems or tools are needed, and executes actions sequentially. It pauses when permissions or human approvals are required. 

These can be provided in bulk upfront or step by step. How this works ultimately depends on how the agent is built. 

Implications for consumers and marketers 

We’re used to treating AI like interns, relying on micromanaged task lists and detailed prompts. As agents become more sophisticated, it becomes possible to treat them more like senior employees, oriented around outcomes and process improvement. 

That makes it reasonable to ask an agent to identify action items in email or send templates in your voice when active engagement isn’t required. Human choice comes down to how much you delegate to agents versus how much you ask them to assist.

Dig deeper: The future of search visibility: What 6 SEO leaders predict for 2026

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4. Agent-to-agent coordination and negotiation 

Agents communicate with other agents on behalf of people or organizations, such as a buyer agent comparing offers with multiple seller agents. 

How it works 

Agents exchange structured information, including pricing, availability, and constraints. 

They apply predefined rules, such as budgets or policies, and surface recommended outcomes for human approval. 

Implications for consumers and marketers 

Consumers may see faster and more transparent comparisons without needing to manually negotiate or cross-check options. 

For professionals, this introduces new efficiencies in areas like procurement, media buying, or logistics, where structured negotiation can occur at scale while humans retain oversight.

5. Continuous optimization over time 

Agents don’t just act once. They improve as they observe outcomes.

How it works 

After each action, the agent evaluates what happened, such as engagement, conversion, or satisfaction. It updates its internal weighting and applies those learnings to future decisions.

Why people should care 

Consumers experience increasingly relevant interactions over time without repeatedly restating preferences. 

Professionals gain systems that improve continuously, shifting optimization from one-off efforts to long-term, adaptive performance. 

What are the pros and cons of the agentic web? 

Life is a series of choices, and leaning into or away from the agentic web comes with clear pros and cons.

Pros of leaning into the agentic web 

The strongest argument for leaning into the agentic web is behavioral. People have already been trained to prioritize convenience over process. 

Saved payment methods, password managers, autofill, and one-click checkout normalized the idea that software can complete tasks on your behalf once trust is established.

Agentic experiences follow the same trajectory. Rather than requiring users to manually navigate systems, they interpret intent and reduce the number of steps needed to reach an outcome. 

Cons of leaning into the agentic web 

Many brands will need to rethink how their content, data, and experiences are structured so they can be interpreted by automated systems and humans. What works for visual scanning or brand storytelling doesn’t always map cleanly to machine-readable signals.

There’s also a legitimate risk of overoptimization. Designing primarily for AI ingestion can unintentionally degrade human usability or accessibility if not handled carefully. 

Dig deeper: The enterprise blueprint for winning visibility in AI search

Pros of leaning away from the agentic web 

Choosing to lean away from the agentic web can offer clarity of stance. There’s a visible segment of users skeptical of AI-mediated experiences, whether due to privacy concerns, automation fatigue, or a loss of human control. 

Aligning with that perspective can strengthen trust with audiences who value deliberate, hands-on interaction.

Cons of leaning away from the agentic web 

If agentic interfaces become a primary way people discover information, compare options, or complete tasks, opting out entirely may limit visibility or participation. 

The longer an organization waits to adapt, the more expensive and disruptive that transition can become.

What’s notable across the ecosystem is that agentic systems are increasingly designed to sit on top of existing infrastructure rather than replace it outright. 

Avoiding engagement with these patterns may not be sustainable over time. If interaction norms shift and systems aren’t prepared, the combination of technical debt and lost opportunity may be harder to overcome later.

Where the agentic web stands today

The agentic web is still taking form, shaped largely by how people choose to use it. Some organizations are already applying agentic systems to reduce friction and improve outcomes. Others are waiting for stronger trust signals and clearer consent models.

Either approach is valid. What matters is understanding how agentic systems work, where they add value, and how emerging protocols are shaping participation. That understanding is the foundation for deciding when, where, and how to engage with the agentic web.

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are changing. 

Brand mentions, earned media, and the wider PR ecosystem are now shaping how both search engines and large language models understand brands. That shift has serious implications for how SEO professionals should think about visibility, authority, and revenue.

At the same time, informational search traffic is shrinking. Fewer people are clicking through long blog posts written to target top-of-funnel keywords. 

The commercial value in search is consolidating around high-intent queries and the pages that serve them: product pages, category pages, and service pages. Digital PR sits right at the intersection of these changes.

What follows are seven practical, experience-led secrets that explain how digital PR actually works when it’s done well, and why it’s becoming one of the most important tools in SEOs’ toolkit.

Secret 1: Digital PR can be a direct sales activation channel

Digital PR is usually described as a link tactic, a brand play or, more recently, as a way to influence generative search and AI outputs.

All of that’s true. What’s often overlooked is that digital PR can also drive revenue directly.

When a brand appears in a relevant media publication, it’s effectively placing itself in front of buyers while they are already consuming related information.

This is not passive awareness. It’s targeted exposure during a moment of consideration.

Platforms like Google are exceptionally good at understanding user intent, interests and recency. Anyone who has looked at their Discover feed after researching a product category has seen this in action. 

Digital PR taps into the same behavioral reality. You are not broadcasting randomly. You are appearing where buyers already are.

Two things tend to happen when this is executed well.

• If your site already ranks for a range of relevant queries, your brand gains additional recognition in nontransactional contexts. Readers see your name attached to a credible story or insight. That familiarity matters.
• More importantly, that exposure drives brand search and direct clicks. Some readers click straight through from the article. Others search for your brand shortly after. In both cases, they enter your marketing funnel with a level of trust that generic search traffic rarely has.

This effect is driven by basic behavioral principles such as recency and familiarity. While it’s difficult to attribute cleanly in analytics, the commercial impact is very real. 

We see this most clearly in direct-to-consumer, finance, and health markets, where purchase cycles are active and intent is high.

Digital PR is not just about supporting sales. In the right conditions, it’s part of the sales engine.

Dig deeper: Discoverability in 2026: How digital PR and social search work together

Secret 2: The mere exposure effect is one of digital PR’s biggest advantages

One of the most consistent patterns in successful digital PR campaigns is repetition.

When a brand appears again and again in relevant media coverage, tied to the same themes, categories, or areas of expertise, it builds familiarity. 

That familiarity turns into trust, and trust turns into preference. This is known as the mere exposure effect, and it’s fundamental to how brands grow.

In practice, this often happens through syndicated coverage. A strong story picked up by regional or vertical publications can lead to dozens of mentions across different outlets. 

Historically, many SEOs undervalued this type of coverage because the links were not always unique or powerful on their own.

That misses the point.

What this repetition creates is a dense web of co-occurrences. Your brand name repeatedly appears alongside specific topics, products, or problems. This influences how people perceive you, but it also influences how machines understand you.

For search engines and large language models alike, frequency and consistency of association matter. 

An always-on digital PR approach, rather than sporadic big hits, is one of the fastest ways to increase both human and algorithmic familiarity with a brand.

Secret 3: Big campaigns come with big risk, so diversification matters

Large, creative digital PR campaigns are attractive. They are impressive, they generate internal excitement, and they often win industry praise. The problem is that they also concentrate risk.

A single large campaign can succeed spectacularly, or it can fail quietly. From an SEO perspective, many widely celebrated campaigns underperform because they do not generate the links or mentions that actually move rankings.

This happens for a simple reason. What marketers like is not always what journalists need.

Journalists are under pressure to publish quickly, attract attention, and stay relevant to their audience. 

If a campaign is clever but difficult to translate into a story, it will struggle. If all your budget’s tied up in one idea, you have no fallback.

A diversified digital PR strategy spreads investment across multiple smaller campaigns, reactive opportunities, and steady background activity. 

This increases the likelihood of consistent coverage and reduces dependence on any single idea working perfectly.

In digital PR, reliability often beats brilliance.

Dig deeper: How to build search visibility before demand exists

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Secret 4: The journalist’s the customer

One of the most common mistakes in digital PR is forgetting who the gatekeeper is.

From a brand’s perspective, the goal might be links, mentions, or authority. 

From a journalist’s perspective, the goal is to write a story that interests readers and performs well. These goals overlap, but they are not the same.

The journalist decides whether your pitch lives or dies. In that sense, they are the customer.

Effective digital PR starts by understanding what makes a journalist’s job easier. 

That means providing clear angles, credible data, timely insights, and fast responses. Think about relevance before thinking about links.

When you help journalists do their job well, they reward you with exposure. 

That exposure carries weight in search engines and in the training data that informs AI systems. The exchange is simple: value for value.

Treat journalists as partners, not as distribution channels.

Secret 5: Product and category page links are where SEO value is created

Not all links are equal.

From an SEO standpoint, links to product, category, and core service pages are often far more valuable than links to blog content. Unfortunately, they are also the hardest links to acquire through traditional outreach.

This is where digital PR excels.

Because PR coverage is contextual and editorial, it allows links to be placed naturally within discussions of products, services, or markets. When done correctly, this directs authority to the pages that actually generate revenue.

As informational content becomes less central to organic traffic growth, this matters even more.

Ranking improvements on high-intent pages can have a disproportionate commercial impact.

A relatively small number of high-quality, relevant links can outperform a much larger volume of generic links pointed at top-of-funnel content.

Digital PR should be planned with these target pages in mind from the outset.

Dig deeper: How to make ecommerce product pages work in an AI-first world

Secret 6: Entity lifting is now a core outcome of digital PR

Search engines have long made it clear that context matters. The text surrounding a link, and the way a brand is described, help define what that brand represents.

This has become even more important with the rise of large language models. These systems process information in chunks, extracting meaning from surrounding text rather than relying solely on links.

When your brand is mentioned repeatedly in connection with specific topics, products, or expertise, it strengthens your position as an entity in that space. This is what’s often referred to as entity lifting.

The effect goes beyond individual pages. Brands see ranking improvements for terms and categories that were not directly targeted, simply because their overall authority has increased. 

At the same time, AI systems are more likely to reference and summarize brands that are consistently described as relevant sources.

Digital PR is one of the most scalable ways to build this kind of contextual understanding around a brand.

Secret 7: Authority comes from relevant sources and relevant sections

Former Google engineer Jun Wu discusses this in his book “The Beauty of Mathematics in Computer Science,” explaining that authority emerges from being recognized as a source within specific informational hubs. 

In practical terms, this means that where you are mentioned matters as much as how big the site is.

A link or mention from a highly relevant section of a large publication can be more valuable than a generic mention on the homepage. For example, a targeted subfolder on a major media site can carry strong authority, even if the domain as a whole covers many subjects.

Effective digital PR focuses on two things: 

• Publications that are closely aligned with your industry and sections.
• Subfolders that are tightly connected to the topic you want to be known for.

This is how authority is built in a way that search engines and AI systems both recognize.

Dig deeper: The new SEO imperative: Building your brand

Where digital PR now fits in SEO

Digital PR is no longer a supporting act to SEO. It’s becoming central to how brands are discovered, understood, and trusted.

As informational traffic declines and high-intent competition intensifies, the brands that win will be those that combine relevance, repetition, and authority across earned media. 

Digital PR, done properly, delivers all three.

Google discussed its 2025 year-end report on crawling and indexing challenges for Google Search. The biggest issues were faceted navigation and action parameters, which accounted for about 75% of the problems, according to Google’s Gary Illyes. He shared this on the latest Search Off the Record podcast, published this morning.

What is the issue. Crawling issues can slow your site to a crawl, overload your server, and make your website unusable or inaccessible. If a bot gets stuck in an infinite crawling loop, recovery can take time.

• “Once it discovers a set of URLs, it cannot make a decision about whether that URL space is good or not unless it crawled a large chunk of that URL space,” Illyes said. By then it is too late and your site has slowed to a halt.

The biggest crawling challenges. Based on the report, these are the main issues Google sees:

• 50% come from faceted navigation. This is common on ecommerce sites, where endless filters for size, color, price, and similar options create near-infinite URL combinations.
• 25% come from action parameters. These are URL parameters that trigger actions instead of meaningfully changing page content.
• 10% come from irrelevant parameters. This includes session IDs, UTM tags, and other tracking parameters added to URLs.
• 5% come from plugins or widgets. Some plugins and widgets generate problematic URLs that confuse crawlers.
• 2% come from other “weird stuff.” This catch-all category includes issues such as double-encoded URLs and related edge cases.

Why we care. A clean URL structure without bot traps is essential to keep your server healthy, ensure fast page loads, and prevent search engines from getting confused about your canonical URLs.

The episode. Crawling Challenges: What the 2025 Year-End Report Tells Us.

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Intel Core Ultra 5 250KF PLUS CPU listed – Are Core Ultra PLUS KF series CPUs incoming? Retail listing for Intel’s upcoming Core Ultra 200 PLUS series CPUs has been uncovered by the leaker @momomo_us. This has unveiled Intel’s upcoming Core Ultra 5 250KF PLUS CPU for the first time, a CPU that could become […]

The post Intel’s Leaked Core Ultra 250KF PLUS could be their next budget CPU KING! appeared first on OC3D.

Modder makes Resident Evil sharper and more vibrant with a new 4K texture mod A game modder called “Evgeshajk” has created a new 4K texture mod for Resident Evil HD Remastered, Capcom’s 2014 remake of the first Resident Evil game. This mod increases the game’s texture resolution, making characters and backgrounds much more detailed. This […]

The post Modder stuns with Resident Evil HD Remaster 4K Texture pack appeared first on OC3D.

One step forward, a few steps backwards. Microsoft's occasional wins with Xbox PC often come with caveats, highlighting the work still required.

Microsoft has confirmed that a shutdown bug affecting Windows 11 is also impacting supported Windows 10 builds, caused by January security updates.

Lenovo’s Legion Tower 7i packs an RTX 5070 Ti and premium design, but only a steep coupon makes its pricing competitive.

A true icon of the 1990s golden age of combat flight simulation is preparing for takeoff once again. F-22: Air Dominance Fighter, originally developed by Digital Image Design, is releasing soon on Steam, published by MicroProse—a name synonymous with some of the most respected and influential PC flight simulations ever made.

Originally renowned for striking a rare balance between accessibility and authenticity, F-22: Air Dominance Fighter puts players in control of one of the most advanced jet fighters ever conceived. More than a cockpit experience, the game also allows players to command the wider air war as an AWACS controller—overseeing the entire theatre, directing allied aircraft, observing every engagement in real time, and instantly jumping into the cockpit of any F-22 when the situation demands it.

Intel and SoftBank subsidiary Saimemory have signed an agreement to work together on developing and selling Z-Angle Memory (ZAM) technology aimed at AI and high-performance computing tasks. ZAM is described as a stacked DRAM architecture designed to go beyond current high-bandwidth memory (HBM) solutions. The goal is higher memory capacity and bandwidth at lower power. The name refers to vertical (Z-axis) stacking, according to reports from EE Times Japan. The project builds on Intel Next Generation DRAM Bonding (NGDB) work, developed under the U.S. government-backed Advanced Memory Technology (AMT) program in collaboration with Sandia, Lawrence Livermore, and Los Alamos national laboratories. Recent NGDB prototypes featuring eight vertically stacked DRAM layers have demonstrated full functionality using this new vertical stacking and bonding approach, as disclosed by Sandia in January.

According to reports from Nikkei and Wallstreet.cn, Saimemory is targeting two to three times the capacity of today's HBM, with 40-50% lower power consumption, while keeping costs competitive. Saimemory plans to have prototypes ready by early 2028, with commercial products following in 2029. SoftBank is said to be investing around ¥3 billion through the prototype phase. For Intel, the partnership marks a return to advanced memory technologies after exiting the DRAM market decades ago.

Cyber Acoustics, a leading provider of reliable and affordable audio solutions for 30 years, today announced the launch of its latest monitor-mounted speaker bar, the patent-pending CA-2890GX with LED lights.

Designed for casual gamers looking to enhance their play sessions with immersive lighting and surprisingly loud, crisp sound, the CA-2890GX is an ideal speaker for games with great musical soundtracks, such as Stardew Valley, Undertale, Ori and the Blind Forest, Ori and the Will of Wisps, Enter the Gungeon, Binding of Isaac, Slay the Spire, Hollow Knight: Silk Song, and Castle Crashers, as well as games with vivid dialogue, including Disco Elysium, The Walking Dead (Telltale series), Life is Strange, Firewatch, and Hades.

Intel's upcoming "Arrow Lake Refresh" are weeks away from the final release, but new listing suggests that there might be more SKUs getting a refresh makeover than we initially thought. In the latest listing by a Romanian retailer, there is a new SKU called Core Ultra 5 250KF Plus, with a code number BX80768250KF. The SKU is supposed to be the first version of the ARLR family with a "KF" mark, meaning that there won't be an integrated GPU in this processor Instead, only the CPU is provided, meaning that a GPU is mandatory, much like the previous KF SKUs. In the listing there is a mention of 4.2 GHz frequency, which aligns with the previously rumored Core Ultra 5 250K Plus and its P-core base speed of 4.2 GHz. This means that other specifications will remain similar to the Core Ultra 5 250K Plus, like the E-Core base speed of 3.5 GHz, E-Core turbo of 4.7 GHz, and P-Core boost frequency of 5.3 GHz. The only difference will be the lack of iGPU, as it has been a case with previous KF SKUs.

Interestingly, the Romanian retailer is also listing the Core Ultra 250K Plus (BX80768250K) and Core Ultra 270K Plus (BX80768270K), while the flagship Ultra 9 290K Plus is not yet listed. This doesn't necessarily mean the SKU won't exist, but rather that this preliminary listing is incomplete for now. For the Core Ultra 5 250KF Plus, the retailer listed it at 1,049 Romanian Leu, which is about $243. As previous leaks suggest a March or April release of the ARLR family, we can expect the information and listings to intensify in the coming weeks. Some early benchmark runs also point to a 10% performance boost in flagship SKUs with the new refresh, so we have to wait and see how these mid-range chips perform in more testing.

Broadcom Inc., a global leader in semiconductor and infrastructure software solutions, today announced the industry's first Wi-Fi 8 access point (AP) and switch solution purpose-built with a unified architecture for AI-ready enterprise networks.

Building on Broadcom's first-to-market Wi-Fi 8 radios launched in October 2025, the new enterprise-grade Wi-Fi 8 AP platform is powered by a new accelerated processing unit (APU) chip, the BCM49438, designed to optimize wireless networking and AI acceleration at the enterprise edge. Additionally, Broadcom unveiled an enterprise-grade switch platform powered by a new Ethernet switch, the Trident X3+ BCM56390, with Broadcom's industry-leading multi-gigabit PHY and PoE power sourcing equipment (PSE) chips. Together, these platforms form a unified architecture that maximizes the performance, efficiency and security for the Wi-Fi 8 wireless network in the enterprise.

Data from ASUS's Future of SMB Report reveals that small and medium-sized businesses (SMBs) are increasingly adopting the mindset, and tools, of large enterprises to stay competitive. According to the report, 88% of SMB owners in the United States believe that "thinking bigger" is essential for future growth. This shift is being driven in part by competitive pressure: among those who strongly agree, 41% say they face the most competition from larger enterprises, not just peers or start-ups.

Rather than relying solely on headcount or traditional infrastructure, SMBs are using AI-powered PCs to boost productivity and streamline decision-making. From intelligent forecasting to content creation and workflow automation, AI is now a key enabler of enterprise-level capability delivered with small business agility.

Nintendo's return to the modern handheld gaming market has proven to be a record-breaking success. The company has reportedly sold 155 million Switch units worldwide since its initial launch. The latest Nintendo Switch 2 has sold 17.37 million units since its release in June 2025. During the holiday quarter, shipments reached 7.01 million units globally, while the original Switch sold 1.36 million units in the same period. Combined lifetime shipments for the Switch family now stands at 155.37 million units, surpassing the Nintendo DS total of 154.02 million, making it Nintendo's best-selling console ever.

Regarding software for these record-breaking units, sales for the new console are also strong, with 37.93 million Switch 2 titles sold to date, largely driven by first-party games. Mario Kart World has reached 14.03 million copies, Donkey Kong Bananza 4.25 million, and Pokémon Legends: ZA 3.89 million. Kirby Air Riders, released in November, has sold 1.76 million units. The older Switch remains commercially relevant, with cumulative software sales of 108.93 million this quarter. Long-running catalog titles such as Mario Kart 8 Deluxe, now at 70.59 million copies, and Super Mario Party Jamboree at 9.41 million, continue to sell well, aided by backward compatibility.

Users on X can now prompt Grok to generate clips up to 10 seconds long and at resolutions up to 720p. xAI announced that users have created approximately 1.245 billion videos over the past 30 days. In the hours since the release of version 1.0, users have already begun posting videos showcasing its advancements.

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The US smartphone market was dragged down in Q4 due to the sub-$300 segment declining 7%, writes Counterpoint Research.

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Build 26300.7674 is the first public test of what's expected to become the major feature update for 2026. Unlike routine quality improvements, this new release is designed to bring deeper system-level changes, particularly around Copilot.

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While the entire RTX 50 series has soared in popularity, the RTX 5060 is climbing faster, followed by the GeForce RTX 5070. Steam Hardware Survey for January 2026 Reveals the GeForce RTX 5060 Saw a 40% Increase in Popularity, While RTX 5070 Saw a 19% Jump Month Over Month It's no coincidence that the budget RTX 50-series GPUs are now being adopted faster than ever. Blame the current market, which is forcing gamers to buy GPUs at significantly higher prices. NVIDIA and AMD have been making new supply strategies for their latest-gen GPUs, and this is resulting in much higher […]

Read full article at https://wccftech.com/nvidia-rtx-5060-and-rtx-5070-see-a-sudden-jump-in-popularity/

The announcement of Star Wars: Galactic Racer at The Game Awards 2025 was among the most unexpected. It had been many years since there was a Star Wars-themed racing game, so many gamers were overjoyed at the news. At the same time, it was not clear based on the released footage, screenshots, and info whether the game would include Podracing, the high-speed fictional sport featured prominently in the movie Star Wars: The Phantom Menace, in which a very young Anakin Skywalker enters and wins a podrace. The most popular older racing games, Star Wars Episode I: Racer, Star Wars: Racer […]

Read full article at https://wccftech.com/yes-star-wars-galactic-racer-has-podracing/

Take advantage of this Newegg deal on an ABS Kaze II Aqua gaming PC, down to just $1994.99 with discount code DEAL5ABS. This 26% saving nets you a PC with a 24-core Intel Core i9-14900KF CPU, an Nvidia GeForce RTX 5070 Ti GPU, a 2TB SSD, and 32GB of DDR5 RAM.

Crucial's 32GB Pro Overclocking DDR5-6000 kit is now the cheapest 32GB kit in its class.

The latest Steam Hardware Survey is out, and a single AMD RDNA4 architecture GPU has charted in the PC Video Card Usage tables.

Elon Musk merges SpaceX and xAI to help achieve his dreams of putting AI data centers in orbit, with a goal of hitting 100 gigawatts of compute in space.

Controlling a lunar lander using a 1980s home computer is not for the faint of heart, and this project shows how one intrepid developer linked the world of BASIC to the simulated world of Kerbal Space Program using Python and Serial.

The power supply unit touches every part of your PC, and that means an older PSU poses a unique risk to your precious components if it fails. If you’re trying to get more life out of an old PC or pulling an older computer off the shelf during today’s RAMpocalypse, consider a proactive PSU replacement as cheap insurance.

Sea of Remnant's open world will feature 400+ named NPCs with individual story arcs that can be influenced by the player's actions.

The Luxury Immersion Cinema promises to redefine what you can expect from your luxury home theater

SpaceX and xAI are teaming up, which should speed up efforts to move AI infrastructure out into space.

The Primare Allt-i-Ett is a jack of all trades, and perhaps a master of them too, with basically every spec you'd ever want.

Adobe Animate will be discontinued from March 1, 2026, with Creative Cloud Pro apps picking up the pieces.

Fantastical is a cross-platform calendar app that’s stuffed with features. Here’s why I love it.

Free YouTube users have noticed that background viewing has stopped for third-party mobile browsers, and no one is happy about it.

OpenAI has packaged Codex into a user-friendly macOS app, and it's doubling rate limits for most paid subscribers to celebrate.

The next update for Windows 11 arrives on February 10 with a number of new features.

Sony has reportedly acquired a new patent for AI-generated podcasts that would feature AI-voiced PlayStation characters.

The iPhone Fold could have some advantages over the Galaxy Z Fold 7, but it might also have some disadvantages, according to the latest leak.

NordVPN, Surfshark, ExpressVPN and Windscribe confirm they are willing to engage with UK government

India's top court is investigating WhatsApp’s data-sharing model, monopoly power, and user consent.

Vema Hydrogen drills wells to stimulate hydrogen production deep underground, which could result in some of the cheapest hydrogen available.

Microsoft today rolled out multi-turn search globally in Bing. As you scroll down the search results page, a Copilot search box now dynamically appears at the bottom.

About multi-turn search. This type of search experience lets a user continue the conversation from the Bing search results page. Instead of starting over, the searcher types a follow-up question into the Copilot search box at the bottom of the results, allowing the search to build on the previous query. Here’s a screenshot of this feature:

Here’s a video of it in action:

What Microsoft said. Jordi Ribas, CVP, Head of Search at Microsoft, posted this news on X:

• “After shipping in the US last year, multi-turn search in Bing is now available worldwide.
• “Bing users don’t need to scroll up to do the next query, and the next turn will keep context when appropriate. We have seen gains in engagement and sessions per user in our online metrics, which reflect the positive user value of this approach.”

Why we care. Search engines like Google and Bing are pushing harder to move users into their AI experiences. Google is blending AI Overviews more deeply into AI Mode, even as many publishers object to how it handles their content. Bing has now followed suit, fully rolling out the Copilot search box at the bottom of search results after several months of testing.

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I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a full-time role, other times as a consultant called in to “find what’s wrong.” Across those roles, the same pattern kept showing up.

The technical fix was rarely what unlocked performance. It revealed symptoms, but it almost never explained why progress stalled.

No governance

The real constraints showed up earlier, long before anyone read my weekly SEO reports. They lived in reporting lines, decision rights, hiring choices, and in what teams were allowed to change without asking permission. 

When SEO struggled, it was usually because nobody rightfully owned the CMS templates, priorities conflicted across departments, or changes were made without anyone considering how they affected discoverability.

I did not have a word for the core problem at the time, but now I do – it’s governance, usually manifested by its absence.

Two workplaces in my career had the conditions that allowed SEO to work as intended. Ownership was clear.

Release pathways were predictable. Leaders understood that visibility was something you managed deliberately, not something you reacted to when traffic dipped.

Everywhere else, metadata and schema were not the limiting factor. Organizational behavior was.

Dig deeper: How to build an SEO-forward culture in enterprise organizations

Beware of drift

Once sales pressures dominate each quarter, even technically strong sites undergo small, reasonable changes:

• Navigation renamed by a new UX hire.
• Wording adjusted by a new hire on the content team.
• Templates adjusted for a marketing campaign.
• Titles “cleaned up” by someone outside the SEO loop.

None of these changes look dangerous in isolation – if you know before they occur.

Over time, they add up. Performance slides, and nobody can point to a single release or decision where things went wrong.

This is the part of SEO most industry commentary skips. Technical fixes are tangible and teachable. Organizational friction is not. Yet that friction is where SEO outcomes are decided, usually months before any visible decline.

SEO loses power when it lives in the wrong place

I’ve seen this drift hurt rankings, with SEO taking the blame. In one workplace, leadership brought in an agency to “fix” the problem, only for it to confirm what I’d already found: a lack of governance caused the decline.

Where SEO sits on the org chart determines whether you see decisions early or discover them after launch. It dictates whether changes ship in weeks or sit in the backlog for quarters.

I have worked with SEO embedded under marketing, product, IT, and broader omnichannel teams. Each placement created a different set of constraints.

When SEO sits too low, decisions that reshape visibility ship first and get reviewed later — if they are reviewed at all.

• Engineering adjusted components to support a new security feature. In one workplace, a new firewall meant to stop scraping also blocked our own SEO crawling tools.
• Product reorganized navigation to “simplify” the user journey. No one asked SEO how it would affect internal PageRank.
• Marketing “refreshed” content to match a campaign. Each change shifted page purpose, internal linking, and consistency — the exact signals search engines and AI systems use to understand what a site is about.

Dig deeper: SEO stakeholders: Align teams and prove ROI like a pro

Positioning the SEO function

Without a seat at the right table, SEO becomes a cleanup function.

When one operational unit owns SEO, the work starts to reflect that unit’s incentives.

• Under marketing, it becomes campaign-driven and short-term.
• Under IT, it competes with infrastructure work and release stability.
• Under product, it gets squeezed into roadmaps that prioritize features over discoverability.

The healthiest performance I’ve seen came from environments where SEO sat close enough to leadership to see decisions early, yet broad enough to coordinate with content, engineering, analytics, UX, and legal.

In one case, I was a high-priced consultant, and every recommendation was implemented. I haven’t repeated that experience since, but it made one thing clear: VP-level endorsement was critical. That client doubled organic traffic in eight months and tripled it over three years.

Unfortunately, the in-house SEO team is just another team that might not get the chance to excel. Placement is not everything, but it is the difference between influencing the decision and fixing the outcome.

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Hiring mistakes

The second pattern that keeps showing up is hiring – and it surfaces long before any technical review.

Many SEO programs fail because organizations staff strategically important roles for execution, when what they really need is judgment and influence. This isn’t a talent shortage. It’s a screening problem

The SEO manager often wears multiple hats, with SEO as a minor one. When they don’t understand SEO requirements, they become a liability, and the C-suite rarely sees it.

Across many engagements, I watched seasoned professionals passed over for younger candidates who interviewed well, knew the tool names, and sounded confident.

HR teams defaulted to “team fit” because it was easier to assess than a candidate’s ability to handle ambiguity, challenge bad decisions, or influence work across departments.

SEO excellence depends on lived experience. Not years on a résumé, but having seen the failure modes up close:

• Migrations that wiped out templates.
• Restructures that deleted category pages.
• “Small” navigation changes that collapsed internal linking.

Those experiences build judgment. Judgment is what prevents repeat mistakes. Often, that expertise is hard to put in a résumé.

Without SEO domain literacy, hiring becomes theater. But we can’t blame HR, which has to hire people for all parts of the business. Its only expertise is HR.

Governance needs to step in.

One of the most reliable ways to improve recruitment outcomes is simple: let the SEO leader control the shortlist.

Fit still matters. Competence matters first. When the person accountable for results shapes the hiring funnel, the best candidates are chosen.

SEO roles require the ability to change decisions, not just diagnose problems. That skill does not show up in a résumé keyword scan.

Dig deeper: The top 5 strategic SEO mistakes enterprises make (and how to avoid them)

When priorities pull in different directions

Every department in a large organization has legitimate goals.

• Product wants momentum.
• Engineering wants predictable releases.
• Marketing wants campaign impact.
• Legal wants risk reduction.

Each team can justify its decisions – and SEO still absorbs the cost.

I have seen simple structural improvements delayed because engineering was focused on a different initiative.

At one workplace, I was asked how much sales would increase if my changes were implemented.

I have seen content refreshed for branding reasons that weakened high-converting pages. Each decision made sense locally. Collectively, they reshaped the site in ways nobody fully anticipated.

Today, we face an added risk: AI systems now evaluate content for synthesis. When content changes materially, an LLM may stop citing us as an authority on that topic.

Strong visibility governance can prevent that.

The organizations that struggled most weren’t the ones with conflict. They were the ones that failed to make trade-offs explicit.

What are we giving up in visibility to gain speed, consistency, or safety? When that question is never asked, SEO degrades quietly.

What improved outcomes was not a tool. It was governance: shared expectations and decision rights.

When teams understood how their work affected discoverability, alignment followed naturally. SEO stopped being the team that said “no” and became the function that clarified consequences.

International SEO improves when teams stop shipping locally good changes that are globally damaging. Local SEO improves when there is a single source of location truth.

Ownership gaps

Many SEO problems trace back to ownership gaps that only become visible once performance declines.

• Who owns the CMS templates?
• Who defines metadata standards?
• Who maintains structured data? Who approves content changes?

When these questions have no clear answer, decisions stall or happen inconsistently. The site evolves through convenience rather than intent.

In contrast, the healthiest organizations I worked with shared one trait: clarity.

People knew which decisions they owned and which ones required coordination. They did not rely on committees or heavy documentation because escalation paths were already understood.

When ownership is clear, decisions move. When ownership is fragmented, even straightforward SEO work becomes difficult.

Dig deeper: How to win SEO allies and influence the brand guardians

Healthy environments for SEO to succeed

Across my career, the strongest results came from environments where SEO had:

• Early involvement in upcoming changes.
• Predictable collaboration with engineering.
• Visibility into product goals.
• Clear authority over content standards.
• Stable templates and definitions.
• A reliable escalation path when priorities conflicted.
• Leaders who understood visibility as a long-term asset.

These organizations were not perfect. They were coherent.

People understood why consistency mattered. SEO was not a reactive service. It was part of the infrastructure.

What leaders can do now

If you lead SEO inside a complex organization, the most effective improvements come from small, deliberate shifts in how decisions get made:

• Place SEO where it can see and influence decisions early.
• Let SEO leaders – not HR – shape candidate shortlists.
• Hire for judgment and influence, not presentation.
• Create predictable access to product, engineering, content, analytics, and legal.
• Stabilize page purpose and structural definitions.
• Make the impact of changes visible before they ship.

These shifts do not require new software. They require decision clarity, discipline, and follow-through.

Visibility is an organizational outcome

SEO succeeds when an organization can make and enforce consistent decisions about how it presents itself. Technical work matters, but it can’t offset structures pulling in different directions.

The strongest SEO results I’ve seen came from teams that focused less on isolated optimizations and more on creating conditions where good decisions could survive change. That’s visibility governance.

When SEO performance falters, the most durable fixes usually start inside the organization.

Dig deeper: What 15 years in enterprise SEO taught me about people, power, and progress