It looks like AMD’s bringing back its strongest AM4 gaming CPU to combat the world’s memory shortage The leaker HXL has unveiled an image that appears to confirm the return of AMD’s Ryzen 7 5800X3D CPU. When memory pricing skyrocketed in 2025, we called on AMD to bring back its AM4 X3D CPUs. These CPUs […]
The post The King Returns – AMD to revive Ryzen 7 5800X3D as “AM4 Anniversary Edition” appeared first on OC3D.
AMD confirms LPDDR5X SOCAMM2 memory support for EPYC Verano CPUs in 2027 AMD has confirmed that its 6th-generation EPYC Verano CPUs will support LPDDR5X SOCAMM2 memory modules when they launch in 2027. This year’s 6th Generation EPYC “Venice” CPUs will launch with support for DDR5 RDIMM and MRDIMM memory. Between Verano and Venice, AMD will […]
The post AMD confirms SOCAMM2 memory support for 2027 EPYC “Verano” CPUs appeared first on OC3D.
From Kaby Lake to Core Ultra, we revisit Intel's flagship CPUs to see how a decade of design choices shaped performance, power, and ultimately, how the company lost its lead.
AMD is set to bring back one of the most popular X3D chips, which will help boost sales of AM4 platform and offer gamers a new hope. AMD to Re-Launch 8-Core/16-Thread Zen 3-Based Ryzen 7 5800X3D Processor In Q2 2026 As it Completes 10-Years of AM4 Launch We have awesome news for you guys! AMD is reportedly bringing the most popular Ryzen 5000 processor to the market. After discontinuing it last year, AMD is now re-launching the Ryzen 7 5800X3D processor very soon, and the timing couldn't be better. AMD's Ryzen 7 5800X3D launched in April 2022 as the first […]
Read full article at https://wccftech.com/amd-ryzen-7-5800x3d-reportedly-making-a-comeback-in-q2-2026-as-am4-turns-10/
PRAGMATA features a few useful abilities with clear uses, and some whose benefits are not apparent. This is the case of Critical Shot, an early-game ability that can make your life much easier in some unexpected ways. The Benefits of Finishing Enemies With a Critical Shot Finishing enemies with a Critical Shot, even without having it upgraded at level 3 or without having already collected certain mods that enhance the ability, is always worth it, for two reasons: How to Unlock Critical Shot Critical Shot can be unlocked after completing Sector 01: Solar Power Plant. Access the Unit Printer in […]
Read full article at https://wccftech.com/how-to/pragmata-why-you-should-always-finish-bots-with-a-critical-shot/
PRAGMATA generally does a very good job of explaining its intricate mix of third-person shooting and hacking puzzle-solving, but not every mechanic is explained as thoroughly as it should be. This is the case of the Multihack hacking node, one of the best hacking abilities in the entire game, which can turn the most difficult combat encounters into a walk in the park with the right setup. Multihack: The Best Tool For Crowd Control According to the in-game description, Multihack is a "hacking node that links enemies together, opening multiple targets. OPEN time is extended while damage to affected targets […]
Read full article at https://wccftech.com/how-to/pragmata-how-does-multihack-work-master-this-hacking-node-for-ultimate-crowd-control/
PRAGMATA's Training Simulations, such as Medic Training, Mouse Trap, and Floor It, feel more like puzzles, forcing you to take full advantage of the game's mechanics to clear them with all optional objectives. This is also the case of the Bad Blood Training Simulation, where you need to use hacking mechanics to your advantage to perfect it. Simulation Objectives & Rewards Objective Reward Defeat All Enemies 1 Cabin Coin Defeat 4 Enemies with friendly fire 300 Lunafilament Complete within 100 seconds 4 upgrade components Defeat 4 Enemies With Friendly Fire + Complete Within 100 Seconds To clear these objectives, you […]
Read full article at https://wccftech.com/how-to/pragmata-bad-blood-training-simulation-guide-defeat-4-enemies-with-friendly-fire/
In PRAGMATA, certain advanced bots are equipped with modules that can cause Jamming, scrambling the hacking matrix, preventing Diana from opening them up to expose their weak points, and depriving you of one of your most effective combat tools. If you find you cannot complete hacking because red nodes sever your connection to the enemy, you must physically disable the jamming source to regain full hacking capability. Identifying the Jamming Source Enemies that can jam Diana's hacking do so with specific parts. You can easily identify these components by their red color. Complete vs. Partial Hacking Matrix Restoration In the […]
Read full article at https://wccftech.com/how-to/pragmata-how-to-stop-enemy-jamming/
Hacking is the biggest part of the PRAGMATA experience, but also one of its most divisive. Some will inevitably love alternating between shooting and hacking, while others will find hacking breaks the pace of third-person shooter combat too much. Thankfully, for the latter group, the game does feature Auto-Hacking, though it is not available from the start. How to Unlock To get access to this feature, you must first complete Sector 2: Mass Production Array. Once finished, it can be unlocked from the Unit Printer in the Shelter for 1 Pure Luneum. How Does It Work Any time you aim at […]
Read full article at https://wccftech.com/how-to/pragmata-how-to-unlock-auto-hacking/
PRAGMATA features an intricate economy with multiple currencies centered around upgrading Hugh’s suit and weapons and Diana’s hacking capabilities. Understanding what these currencies are used for is essential for unlocking and upgrading everything you need as you make your way through the campaign. Every Currency and Its Use There are five currencies you will need to manage as you explore the lunar research station: Where to Find Them Currency Primary Source Lunafilament Defeating enemies or found scattered throughout the Lunar Base. Pure Lunum Found in exploration or as a reward for Training Simulations. Upgrade Components Found in exploration or as […]
Read full article at https://wccftech.com/how-to/pragmata-every-currency-and-how-to-get-it/
Among PRAGMATA's optional Training Simulations, there are some of them that can be difficult to complete while clearing all of the optional objectives. Besides the Medic Training Simulation, the Mouse Trap simulation can be challenging to clear fully, as you will need to be patient and make full use of the Decoy Gun. Simulation Objectives & Rewards Objective Reward Defeat all enemies Lunafilament x300 Defeat all enemies with the Recycler 1 Cabin Coin Complete within 50 secs 2 Upgrade Components NOTE: For any replay of any training mission, you can get 50 Lunafilament for clearing objectives you already cleared in […]
Read full article at https://wccftech.com/how-to/pragmata-mouse-trap-training-simulation-guide-defeat-all-enemies-within-the-recycler/
PRAGMATA is CAPCOM's new third-person shooter, combining a sci-fi setting with unique combat mechanics mixing shooting and puzzle solving. This unique combination turns every encounter against the bots roaming the dilapidated Lunar Base into an intense and exhilarating experience. In this Complete Walkthrough and Guides Hub, you will find everything you need to master the game's unique combat system and character progression system, discover every secret, and survive against the dangers lurking all over the lunar research base. Getting Started PRAGMATA is quite different from a traditional third-person shooter. These guides will help you get started on the most basic mechanics […]
Read full article at https://wccftech.com/how-to/pragmata-complete-walkthrough-guide-combat-secrets-upgrades-training-simulations-collectibles/
Exploring the Lunar Base in PRAGMATA can be a daunting task for completionists. Each area contains a set number of hidden items, but the game’s initial scanner does not mark them on your interface. This often forces players to check every corner to find essential materials. However, if you are struggling to find those last few components, there is a specific ability that makes full exploration significantly more enjoyable. Unlock Object Scan To make your search easier, you must wait until you unlock Sector 03: Terra Dome. At this point, you can learn the Object Scan ability by interacting with […]
Read full article at https://wccftech.com/how-to/pragmata-how-to-easily-find-all-hidden-items/
In PRAGMATA, Upgrade Components are a limited resource found across the Lunar Base that allow you to enhance Hugh's Suit and Primary Unit (main weapon) as well as Diana's Hacking. While you may think that spreading components across the three may work best, doing so will make the beginning of the game more challenging, especially when you start encountering more powerful bots that pack a punch and have quite a bit of health. As such, you should prioritize upgrading some components over the others. Quick Summary: The Best Upgrade Priority If you want to have as few troubles as possible […]
Read full article at https://wccftech.com/how-to/pragmata-upgrade-guide-which-part-to-upgrade-first/
PRAGMATA features a lot of different currencies and collectibles to find on the lunar research base, providing you with plenty of incentives to fully explore each sector. Among these collectibles are Mr. Cabin figurines, which are very reminiscent of the Mr. Raccoon Memoriam found in Resident Evil Requiem. Here's where to find all of them. Tip: Use Closed Captions for easier hunting. If you prefer to find these collectibles yourself but are struggling to pinpoint their locations, there is a helpful trick hidden in the settings. Enabling Closed Captioning in the Language tab of the Options menu provides a visual […]
Read full article at https://wccftech.com/how-to/pragmata-every-mr-cabin-locations-and-the-secret-setting-to-find-them-easily/
As you explore the first few sectors of the base in PRAGMATA, you will find multiple Attack and Tactical Units to help you deal with bots. In the beginning, you will need to make choices with your loadouts based on very limited space, but you won't be so limited in terms of weapon options for the entirety of the game. Quick Summary: Can You Carry Multiple Units? Yes, but not at the start of the game. You must progress to Sector 03: Terra Dome and complete a specific mid-boss encounter to unlock the ability to carry two weapons per unit […]
Read full article at https://wccftech.com/how-to/pragmata-how-to-carry-multiple-attack-and-tactical-units/
Unlike some of the other currencies, Cabin Coins in PRAGMATA are a limited resource. You will only find these by thoroughly scouring sectors or mastering the optional objectives in Training Simulations like Bad Blood or Floor It. Because you never find these coins in droves, you cannot afford to spend them blindly. The Mr. Cabin Stamp Card hides many of its rewards, and while some unlock vital gameplay enhancements, others are purely cosmetic 3D models. To help you avoid wasting your rare coins, we have listed all rewards below. NOTE: The guide currently lists all the rewards of the Trainee […]
Read full article at https://wccftech.com/how-to/pragmata-all-mr-cabin-stamp-rewards-spend-your-cabin-coins-wisely/
Early in Pragmata, combat can feel slow, as many powerful bots come with plenty of health. However, by combining specific hacking nodes with Tactical Units, you can create high-damage loops that can make short work of regular bots and deal massive damage to bosses. The key to this high-damage loop is the synergy between hacking's Offense Mode and the Stasis Net Tactical Unit. Unlocking the Essentials To use this highly effective combo, you need to unlock these three components: NOTE: A Bingo on any card is achieved by unlocking every bonus on either vertical or horizontal line on the card. […]
Read full article at https://wccftech.com/how-to/pragmata-combat-guide-the-best-early-loadout-synergy/
The Medic Training Simulation is one of the first major hurdles for players aiming for 100% completion in PRAGMATA. While completing it isn't difficult, the "Deal Damage Using Enemies" objective can be challenging to clear, requiring a very specific strategy based on the game's core combat mechanics. Simulation Objectives & Rewards Objective Reward Defeat All Enemies 1 Cabin Coin Deal Damage Using Enemies 300 Lunafilament Complete within 100 Seconds 2 Upgrade Components NOTE: For any replay of any training mission, you can get 50 Lunafilament for clearing objectives you already cleared in a previous run How to "Deal Damage Using […]
Read full article at https://wccftech.com/how-to/pragmata-medic-training-simulation-guide-deal-damage-using-enemies/
PRAGMATA Floor It Training Simulation is a tricky simulation, much more so than the already challenging Medic Training and Mouse Trap simulations. While it is labeled as a combat training simulation, it is also a traversal challenge as you need to disengage locks and quickly alternate between jumping and shooting to complete all three objectives. Simulation Objectives & Rewards Objective Reward Reach Target Area 1 Pure Luneum Destroy All Storage Boxes 1 Cabin Coin Complete Without Taking Damage 300 Lunafilament Complete Without Taking Damage The most difficult objective for this training simulation is to complete it without taking damage. The […]
Read full article at https://wccftech.com/how-to/pragmata-floor-it-training-simulation-guide-complete-without-taking-damage/
Hacking is a core component of the PRAGMATA combat mechanics and the most difficult to master. As you juggle between hacking and shooting enemies, you may find hacking cumbersome and distracting, but there is a hidden input trick that completely eliminates hacking downtime. Mastering this "Hacking Reset" tech not only allows you to hack more consistently but also lets you build the Hacking Gauge faster to access powerful abilities more often. Why Your Hacking Might Feel Slow A common source of frustration in the first few hours of the game is how hacking and shooting don't seem to mesh well. […]
Read full article at https://wccftech.com/how-to/pragmata-the-hacking-reset-secret-technique-to-optimize-combat-flow/
An independent Valve contractor has just assigned themselves the most daunting task yet: to make gaming viable on 8 GB GPUs. With A Simple Trick, Valve Contractor Unlocked Smooth Gaming On 8 GB GPUs Gaming on low-end GPUs, especially with 8 GB VRAM, is becoming harder and harder. With the majority of games releasing in unoptimized states these days, and the vast majority of PC gamers going for budget hardware as PC component prices rise, PC gaming is becoming hardware for the general audience. But it looks like someone who shares the same feelings as gamers these days has developed […]
Read full article at https://wccftech.com/valve-makes-gaming-on-8-gb-gpus-viable/
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Paid search success used to be driven by optimizations. You adjusted bids, restructured campaigns, refined match types, and added negatives. Performance moved accordingly.
That’s still how many accounts are managed. When I audit them, they often look “well optimized”: active management, no glaring structural deficiencies, and targets that match achieved ROAS. On paper, everything checks out. But performance is quietly stuck.
Google Ads no longer responds to isolated optimizations. It builds on what you’ve been rewarding. So when I hear, “That didn’t work,” it usually means the change didn’t override months of prior signals.
What most advertisers still call optimization is actually training. They’re teaching the system the wrong lessons.
Today’s Google Ads environment is dominated by Smart Bidding, Performance Max, broad match expansion/AI Max, and modeled conversions. These systems don’t reset when you make a change. They learn cumulatively.
If you raise a ROAS target this week, that action doesn’t override six months of reinforced signals. If you launch a new campaign but shut it down after 10 days, the system doesn’t “forget” that volatility was punished. If brand revenue consistently carries the account, Google learns that safe, predictable demand is the highest priority.
The platform continuously optimizes toward the behaviors that survive, get funded, hit targets, and avoid being paused.
When accounts plateau despite strong management, it’s rarely because bids are wrong. It’s because the system has been trained to avoid uncertainty, but uncertainty is where growth lives.
On the back end, Google Ads is constantly answering one question: What does success look like here?
It infers the answer from:
Over time, those signals shape the system’s behavior:
Training is about the direction you reinforce over months. If repeat customers hit your ROAS target easily and prospecting campaigns fluctuate, which one do you think the system will prioritize over time?
Here’s a pattern I’ve seen more than once.
ROAS improves, and everyone’s happy. Except new customer growth flattens. The system has simply learned that predictable revenue is more important than incremental revenue. That’s training.
These mistakes are subtle and are often framed as good management. That’s what makes them dangerous.
Branded search converts well, returning customers convert well, and promo periods convert very well — so we lean in. We scale budgets behind what works and protect it.
Over time, Google learns that predictable revenue is the safest path to success.
Here’s a simplified example (replace with real data if available):
| Month | Branded cost % | Account ROAS |
| 1 | 33% | $5.44 |
| 2 | 35% | $5.03 |
| 3 | 40% | $6.10 |
| 4 | 38% | $6.69 |
| 5 | 42% | $7.06 |
| 6 | 46% | $7.39 |
ROAS improved during this period, but incremental demand declined due to the account’s conservative training. This is one of the most common ceilings we see.
This one hits close to home for most teams. Short-term inefficiency is part of prospecting, but most advertisers respond to it immediately:
From a human perspective, this feels responsible, but from a training perspective, it sends a clear message: exploration (uncertainty) is unacceptable.
The system adapts by prioritizing stability over expansion. It narrows the query mix. It leans harder into repeat purchasers. It becomes increasingly efficient, and increasingly stagnant. If everything in your account feels equally clean, you’re probably recycling demand.
Even if ROAS fluctuates, a prospecting or awareness campaign can still drive meaningful new customer lift if given time to mature, as in the example below:
The difference between plateaued accounts and growing accounts is rarely skill. It’s tolerance for controlled volatility.
In most DTC setups, every purchase is treated equally, but a first-time, full-price buyer, a repeat customer, and a promo-driven order aren’t equal signals.
When every purchase sends the same signal, Google will favor the one that’s easiest to reproduce. That’s usually repeat behavior. Then we wonder why new customer acquisition gets harder.
For the client above, the implementation of lapsed customer targeting and valuation led to a 53% YoY increase in orders vs. a 12% YoY increase the three months prior.
This is where many teams get uncomfortable, because it requires letting go of short-term ROAS obsession in favor of aligning Google Ads with the actual business model.
If a client’s business depends on new customer growth, but you’re optimizing purely to blended ROAS, you’ve misaligned the system from the start. If mis-training is cumulative, so is intentional training. Here’s what that looks like in practice:
Efficiency lanes exist to protect baseline revenue. They’re tightly managed. They often include brand campaigns and high-intent non-brand terms with predictable performance.
These campaigns can carry stricter ROAS or CPA targets. They stabilize cash flow. They help CEOs sleep at night. They are not your growth engine.
Growth lanes are structured differently. They often include broader match types, category expansion, new audience layering, or creative angles that introduce new use cases. They have looser yet realistic targets.
If your efficiency campaigns run at a 500% ROAS target, your growth campaigns might operate at 350%, with the explicit understanding that they exist to expand demand and acquire new customers.
Here’s the key: you don’t tighten the growth lane every time it fluctuates. You let it learn.
In one DTC account, separating these lanes and holding growth campaigns to a slightly lower ROAS threshold led to a 43% lift in YoY new customers in Q4, while blended ROAS actually improved 10%.
You can see the spend and order relationship below, where an increased investment in new drove measurable change, and the reduction on returning customers didn’t harm the bottom line.
This controlled asymmetry is how you scale smarter.
If you adjust ROAS targets every two weeks, you’re resetting the system constantly.
Targets shouldn’t be adjusted weekly in response to noise. Campaigns shouldn’t pause during early learning unless structurally broken. Creative testing should be protected long enough to produce a clear signal.
Give it time and let data compound. In one account, simply holding ROAS targets steady for 60 days — instead of tightening them after minor dips — resulted in broader query expansion and improved non-brand impression share without increasing spend.
The performance didn’t spike overnight. It grew gradually — that’s training working.
If any of the mistakes feel familiar, ask yourself:
If the answer is often “yes,” the system isn’t failing you. It’s doing exactly what you trained it to do.
That’s the shift. Paid search used to be about making better decisions than the auction in real time. Now it’s about designing the environment the auction learns from. That’s a different job.
Automation doesn’t reward who moves fastest. It reflects what you’ve been teaching it.
Once you see the account as something you’re training, the question changes. It’s no longer “Why isn’t this working?” It’s “What have we been rewarding?”
A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date.
The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.
Fake Ryzen CPUs are becoming more sophisticated A Redditor has reported receiving a fake Ryzen 9 9950X3D CPU from a “local Amazon Returns Warehouse”. An Open Box CPU that appeared to be legitimate on the outside turned out to be a 3D-printed base with what looks like a real Ryzen 9 9950X3D IHS. According to […]
The post Buyer receives fake 3D-printed AMD Ryzen 9950X3D CPU from returns company appeared first on OC3D.
Counterfeit Samsung 990 PRO SSDs appear in Europe Fake Samsung 990 PRO SSDs have appeared in Europe, with a Computerbase reader called “etoo” blowing the whistle on these counterfeit products. While their packaging closely mimics Samsung’s, the hardware inside doesn’t. Upon opening the box, “etoo” found an SSD with a blue PCB and incorrect circuitry. […]
The post Fake Samsung 990 PRO SSDs appear in Europe appeared first on OC3D.
Developing for platforms like the Nintendo Switch, Nintendo Switch 2, and Steam Deck can be a challenge, especially for developers who have to work around the hardware restraints these systems have, compared to consoles like the PlayStation 5 and Xbox Series X. However, some developers like No Man's Sky developer Hello Games are more than willing to put in the extra work to keep their games updated and work around “impossible memory constraints.” “The mobile platforms like Switch 1 and 2, along with Steam Deck take a disproportionate amount of engineering time with every update we release,” said No Man's […]
Read full article at https://wccftech.com/switch-2-3x-optimization-work-no-mans-sky/
We've already gotten a glimpse of Fable's cinematics in the trailers released during development, especially when British actor Richard Ayoade was first introduced as being part of the game. The cinematics looked extremely well crafted, and now there's a solid explanation for that. Speaking on the latest Official Xbox Podcast, Xbox's Chief Content Officer Matt Booty has revealed that the Blizzard Cinematics team is helping out with that specific aspect of the Fable reboot. This is just one of several collaborations that have emerged between Microsoft's many internal development teams. We've really seen a lot, once we build those connections, […]
Read full article at https://wccftech.com/fable-cinematics-blizzard-help/
According to a new leak shared by YouTuber Moore's Law Is Dead, the PlayStation 6 and PS6 handheld will be backward compatible across both of Sony's previous generations (the PlayStation 4 and PlayStation 5), providing access to a library of thousands of games from the consoles' launches. The leak comes from an old internal AMD presentation's slide that explicitly mentions backward compatibility, as well as other notable workstream items: That's undoubtedly great news, though perhaps not entirely surprising. The usage of AMD's RDNA 5 architecture already suggested potential backward compatibility. Indeed, during the stream, MLID stressed that the PS6 handheld […]
Read full article at https://wccftech.com/ps6-backward-compatible-ps4-ps5-leak/
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Intel's existing and future CPU sockets will offer AMD-like support and longevity, this is the claim from leading insider, Jaykihn. Intel Doubles Down On Desktop CPU Socket Longevity, Future Sockets To House Multiple Generations While Also Releasing Refreshes on Existing Ones Chipzilla's new client team has started to rethink its desktop strategy. This much was made evident in the latest statements from Robert Hallock. And it looks like insiders also agree that the blue team is going with this approach. As per Jaykihn, Intel's CPU socket is similar to AMD in the sense that they don't technically end socket support […]
Read full article at https://wccftech.com/intel-to-rival-amd-with-future-sockets-in-longevity-plans-raptor-lake-refresh-lga-1700/
China's premier chipmaker, Hygon, has disclosed its plans for six chips designed for the domestic tech market, including the next-gen C86 CPU. Hygon's Next-Gen C86 CPUs To Tackle Intel's Latest Xeon, Bringing a Double-Digit IPC Boost, SMT4 Support & AVX512 Instructions Hygon, based in Beijing, China, has been hard at work producing high-quality chips for the domestic markets. Their previous C86 solutions, designed in collaboration with AMD, have seen major interest by domestic players, and now, the next-generation C86 processor development is underway. In its latest report, Hygon has shared plans to develop six chips that will be offered to […]
Read full article at https://wccftech.com/hygon-ground-breaking-plans-for-china-next-gen-c86-cpu-more-ipc-smt4-new-chips/
Cthulhu: The Cosmic Abyss is the latest Lovecraftian-themed game to hit the shelves, and while I can’t speak for its contemporaries, I have to imagine it stands towards the top of any ranking list, because it is, in many ways, an incredible experience. There’s a lot here for puzzle fans to love, there’s a little for horror fans to love, and woven through all of it is a narrative that doesn’t ever try to reinvent the wheel but is able to solidly execute and deliver a good payoff by the time you hit credits. If you ever get there, that […]
Read full article at https://wccftech.com/review/cthulhu-the-cosmic-abyss-review-lovecraftian-puzzles-and-goo/
A user who bought an AMD Ryzen 9 9950X3D CPU from Amazon has discovered that he only got a CPU heatsink lid & is missing the whole CPU underneath. This User Thought He Secured A Great Deal On An AMD Ryzen 9 9950X3D CPU From Amazon, But Didn't Turn Out To Be So Lucky We have covered several Amazon-related scams in the past, about how buyers who thought they got fantastic deals, turned out to be the complete opposite. From missing GPUs to bricks and sands in boxes. The latest user who seems to have been affected has a different […]
Read full article at https://wccftech.com/user-buys-ryzen-9-9950x3d-from-amazon-finds-entire-cpu-missing-under-heatsink/
Latest details suggest that Intel is weeks away from unveiling details on Elon's Terafab chipmaking project, which is set to reshape the industry. Elon Musk's TeraFab Project Is Taking Shape As Intel Is All Set To Unveil Its Plans In A Few Weeks Dylan Martin of CRN has shared an interesting scoop related to Elon Musk's Terafab project, which is being built in partnership with Intel. Intel plans to disclose to staff the “scope and nature” of its involvement with Elon Musk’s ambitious “Terafab” chip manufacturing project in the “coming weeks,” according to a memo its CEO, Lip-Bu Tan, sent […]
Read full article at https://wccftech.com/intel-to-disclose-full-details-of-elon-terafab-project-will-reshape-chipmaking-industry/
NVIDIA has officially announced its GTC Taipei 2026 keynote, where CEO Jensen Huang will take the stage to unveil next-gen AI breakthroughs. NVIDIA To Host Its Own Special GTC Taipei Keynote Ahead of Computex, Will Focus on AI, But Consumer Updates Also On The Table Well, NVIDIA has finally confirmed that it's coming to Taipei in June, and will be hosting a special GTC Taipei keynote just like last year, hosted by CEO Jensen Huang. NVIDIA's appearance in Taipei during Computex 2026 was never in doubt, but we were waiting for an official confirmation, & now that has finally happened. […]
Read full article at https://wccftech.com/nvidia-ceo-jensen-huang-to-host-gtc-taipei-keynote-ahead-of-computex-2026/
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Text-to-speech API with natural language voice direction
All your Agents in one app and persistent context
Gemini CLI now runs specialist subagents in your terminal
Financial Intelligence Service analyses ASX and US stocks in about 30 seconds, scoring each company across nine fundamental checks and presenting results in plain English. It includes AI-driven news sentiment, interactive price charts, analyst ratings, executive trades, and institutional holders to give you a clear, comprehensive picture of any company. Compare two stocks side by side, track a watchlist with live prices, and use a 0-100 score to cut through jargon and noise. FIS is currently in private beta.
Free tool that converts any cryptocurrency into everyday items. Unlike typical converters that only show USD, CryptoStuffConverter shows what your Bitcoin, Ethereum, Dogecoin, and 50+ other cryptos actually buy in real items like bread, gas, cigarettes, rent, a Lamborghini, an ambulance ride, and 200+ more. It features a Crypto Basket Index tracking real purchasing power over time.
Compountr connects to your broker and automatically reinvests your dividends, runs your DCA schedule, and rebalances your portfolio to match the target allocations you define. No more logging in every month to do it manually. It's useful if you're a dividend investor, working toward FIRE, or just want your investments running in the background without constant attention. Compountr supports Tradier and Alpaca directly, plus 25+ brokers through SnapTrade. Your money stays at your broker, and Compountr only executes trades — nothing more.
DealProfit is built for investors who've wasted weekends plugging Zillow listings into spreadsheets only to find 19 out of 20 don't cash flow. It auto-sources MLS and off-market properties, runs full underwriting on each with cash flow, cap rate, CoC, NOI, DSCR, plus a 0-100 ProfitScore with Monte Carlo confidence, and ranks every deal against your investor profile — down payment, rate, closing costs, vacancy, PM fees, taxes, rehab assumptions, target returns, and more. Set real-time alerts on the thresholds that matter and get notified the moment a deal matches. LTR and Section 8 at launch; BRRRR, STR, and Fix & Flip on the roadmap.
The 2nm node is expected to be the most cutting-edge lithography the industry has ever laid eyes on, with none other than TSMC leading from the front with orders secured for AI chips and mobile SoCs. Unfortunately, the complexities of mass-producing these advanced wafers at a monumental scale pose a major challenge for multiple smartphone companies planning to use these chipsets in their devices. In fact, one tipster suggests that TSMC will partly be responsible for firms introducing silicon downgrades to their handsets later this year, with the other culprit being the DRAM crisis. The advanced 2nm process has ‘insufficient […]
Read full article at https://wccftech.com/tsmc-to-force-smartphone-makers-to-make-chipset-downgrades-this-year/
TabConnect is a free browser extension that lets you share your current browser tab using a secure link or short code, without requiring viewers to install anything. Instead of sharing your entire screen, you focus on a single tab. Start sharing from the extension, send the link, and let others join instantly in a clean hosted viewer with live controls and chat. It's built for product demos, support, onboarding, and guided walkthroughs where simplicity matters. The current version runs peer-to-peer WebRTC with up to 5 viewers. An SFU-based setup is available for early testers who need more scale.
MarketMailer is an AI-powered email marketing platform that helps real estate agents and loan officers create polished, personalized newsletters in minutes. It pulls live mortgage rates, AI-written market digests, and local data, and curates top articles from sources like HousingWire, Inman, and CNBC. Users can control tone, depth, audience, and focus, so newsletters sound personal and professional. Import your own links, generate copy fast, and keep consistent outreach that wins referrals while saving hours every week.
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
A new study from Pew found that Snapchat, TikTok and Instagram played a critical role in keeping teens connected with friends, family and the world.
A new report from NBC said Apple privately threatened to take the artificial intelligence app off its platform in January due to deepfake nudification concerns.
The feature launched to Premium members last year, and has been expanded site-wide so that all users can access improved query matching.
An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.
The cuts will impact about 1,000 and also include closing more than 300 open rules as the company looks to artificial intelligence to improve efficiency.
The specifications area for its flagship smartphones is where Samsung has been criticized for taking a backseat, allowing Chinese competitors to overtake the company in this specific area. Fortunately, the company is introducing a major storage upgrade for its Galaxy S27 lineup that’ll make them much faster and more responsive than previous launches, not to mention provide a major boost for AI-related operations. In short, a 2nm chipset upgrade isn’t the only change that buyers will look forward to next year. Some Galaxy S27 models are to be equipped with Samsung’s next-generation UFS 5.0 storage, but no major changes to […]
Read full article at https://wccftech.com/galaxy-s27-to-become-much-snappier-in-2027/
Looties is a marketplace where developers and tech enthusiasts buy and sell conference swag, limited-edition merch, and developer gear from events they love. It lets collectibles circulate long after the booths have been packed away.
For sellers, it provides a way to instantly monetize unused gear that would otherwise gather dust. For buyers, it offers rare access to exclusive items that were previously out of reach. By making these items visible, accessible, and tradable, Looties creates a new space for a global community of millions of professionals at the intersection of second-hand commerce, tech culture, and professional identity.
In partnership with the Inter-American Development Bank, Google is releasing a new AI report, announcing $5 million Google.org funding and launching a new AI training ac…
The past several months haven’t been kind to Verizon Chief Executive Officer Dan Schulman, who has had to brave through widespread network outages, layoffs, and other hardships to ensure that the biggest network in the U.S. doesn’t lose its grip on that title. However, when speaking at the Semafor World Economy conference in Washington, Schulman implied that a mindset shift in how customers are treated is required to ensure the network’s longevity. Schulman also states that while Verizon is objectively the best network, all the basic stuff to improve the experience is required, as that’s where the competition has the […]
Read full article at https://wccftech.com/verizon-ceo-believes-it-can-become-the-best-network-by-treating-people-like-humans/
This ultra-compact mini PC is available in various configurations, ranging from entry-level 6-core to high-end 16-core Panther Lake chips. MSI Introduces Panther Lake-Based Ultra-Power-Efficient and Ultra-Compact Cubi NUC AI+ 3MG Mini PC, Starting at $569 Popular hardware manufacturer, MSI, has launched its latest Intel Panther Lake-based mini PC called Cubi NUC AI+ 3MG, which is one of its most compact mini PCs yet. Aimed at enterprise and business environments, the Cubi NUC AI+ 3MG brings a powerful configuration in a tiny box that measures just 0.51 liters in volume. The machine is super lightweight and incredibly small, making it easier […]
Read full article at https://wccftech.com/msi-launches-cubi-nuc-ai-3mg/
Another golden opportunity presents itself in the form of the AirPods Pro 3, Apple’s latest and greatest wireless in-ear earbuds, which launched at $249 and are now available for $199.99 on Amazon, making it yet another time that these earphones have dropped down to their best price yet. While we agree that Sony’s WF-1000XM6 are truly remarkable alternatives, even with a 10 percent discount, these are listed for $298 on the online retailer, making the AirPods Pro 3 a much better option by miles. Apple uses the same H2 on the AirPods Pro 3 as it has on the AirPods Pro […]
Read full article at https://wccftech.com/airpods-pro-3-return-to-their-best-price-of-200-on-amazon-after-a-20-percent-discount/
NVIDIA CEO has stated that even if AI didn't exist, his company would've still been huge, but says that he is happy for the fact that AI is a reality. NVIDIA CEO Talks AI, Competition, China, & Supply Chain Moat In Podcast, Says Accelerated Computing Has Been Their Secret Sauce In a podcast with Dwarkesh Patel, NVIDIA CEO Jensen Huang talked about several aspects of the company. He emphasized NVIDIA's strategy in becoming a global AI superpower, while also talking about the various aspects, such as the tightening competition from ASICs, the role of China, and the supply chain moat. […]
Read full article at https://wccftech.com/nvidia-will-be-very-very-large-today-even-if-ai-didnt-exist-says-ceo-jensen/
Curyo is a decentralized reputation platform where verified humans claim a privacy-preserving Voter ID and rate content through blind, stake-based voting. The main idea is to create a new rating system for the age of AI. BetaList users benefit from additional reputation tokens.
The entire computer industry is sweating profusely over the existence of the MacBook Neo, because Apple’s competitors are well aware that they cannot materialize anything that can compete with the Cupertino giant’s portable in the $599 bracket. It appears that the company’s only rival at this time is demand and how well it can maintain shipments in these few months. Education is a massive target market for Apple, and it has highlighted just how well the MacBook Neo is selling in its latest promotional video. The MacBook Neo is selling exceptionally well, to the point that Apple has had to […]
Read full article at https://wccftech.com/macbook-neo-is-selling-incredibly-well-according-promotional-video/
T-Mobile has reportedly terminated its free in-flight Wi-Fi service for businesses, replacing it with a paid tier that entails relatively slower speeds, as per anecdotal evidence. T-Mobile's double-whammy: Free in-flight Wi-Fi for enterprise customers ends, paid service reportedly entails slower speeds As per a T-Mobile notice that is doing the rounds on Reddit, T-Mobile has apparently ended its free in-flight Wi-Fi service for some enterprise customers. The message reads: "Due to changes in airline Wi-Fi programs, free in-flight Wi-Fi may no longer be available on some flights and airlines starting April 13, 2026." Do note that T-Mobile offers its free […]
Read full article at https://wccftech.com/t-mobile-reportedly-suspends-free-in-flight-wi-fi-for-businesses-now-you-will-have-to-purchase-a-wi-fi-session/
Following the recent debut of PRAGMATA and Resident Evil Requiem, the first two RE Engine games to support path tracing, CAPCOM's GDC 2026 presentation titled 'Real-Time Path Tracing in RE ENGINE for Resident Evil Requiem and PRAGMATA' is well worth exploring. The presentation is available on the NVIDIA Game Developer YouTube channel, and that's no coincidence: NVIDIA helped a great deal with the addition of path tracing to CAPCOM's engine. Indeed, the two speakers were Hitoshi Mishima from CAPCOM's RE Engine team, who covered the architectural and artistic implementation, and Calvin Shu, a NVIDIA GeForce developer technology engineer who covered […]
Read full article at https://wccftech.com/re-engine-path-tracing-ser-restir-gi-dlss-rr/
The flagship Zen 5 X3D chip gets benchmarked ahead of the official launch and here's how it performs with air cooling. AMD Ryzen 9 9950X3D2 Appears on HWBot for the First Time in 7-Zip and Cinebench Benchmarking The fastest Zen 5 X3D chip has already been tested by someone, as can be seen from the uploaded benchmarks on HWBot. AMD's Ryzen 9 9950X3D2 Dual Edition, which was revealed two weeks ago, was tested by a Bulgarian user, "Stoikov". There are currently four benchmarks available on the HWBot website, including 7-Zip, Cinebench 2026 Single and Multi-Threaded, and Cinebench R23 Multi-core. The […]
Read full article at https://wccftech.com/amd-ryzen-9-9950x3d2-dual-edition-gets-tested-on-multiple-synthetic-benchmarking-utilities/
Solvera is an AI-powered marketing platform that launches and manages Facebook and Google ads for your business. It audits your website, maps your sales funnel, and provides built-in analytics and AI assistants that guide setup and strategy. AI Budget Guard monitors performance 24/7, pausing wasteful ads and protecting your spend. The platform connects via official Meta and Google APIs, offers clear ROI tracking, and supports multilingual campaigns, with a 30-day free trial and scalable plans.
Todo4you is a project management platform combining a clean Kanban board with real-time collaboration and customizable workflows. Drag and drop tickets, switch to a sortable table view, and track priorities, deadlines, assignees, tags, checklists, and attachments in one place. It includes chat, roles, comments, blockers, notifications, Gantt charts, estimation, time tracking, an API, and automations. Connect Git providers, Slack, and Telegram, import from Trello or Jira, and stay compliant with GDPR with data hosted in Germany and a company based in the Netherlands.
The March 2026 Google core update drove far higher ranking volatility than the December 2025 core update. Nearly 80% of top-three results shifted, and almost one in four top-10 pages fell out of the top 100, according to SE Ranking data shared exclusively with Search Engine Land.
The data. Volatility increased across every ranking tier.
It’s (sort of) complicated. The March 2026 core update began rolling out a day after the March 2026 spam update completed. This complicated attribution, according to SE Ranking:
More core update analysis. Meanwhile, independent analysis by Aleyda Solis, using Sistrix data from March 26 to April 11, found a consistent shift in where visibility concentrates. Rankings appeared to move from intermediary sites toward stronger destination sources. Website types gaining search visibility:
Losses were more common among aggregators, directories, and comparison-driven sites.
Winners and losers. Among the vertical shifts Solis highlighted:
Why we care. The data suggests Google’s March 2026 core update raised the bar for ranking. Strong brands, owned data, and direct query value won. Intermediaries now look increasingly exposed.
Automation doesn’t fail on its own — it does exactly what it’s trained to do. The problem is that when Google Ads is fed incomplete, misaligned, or overly broad signals, it can optimize toward the wrong outcome faster than most advertisers realize.
In our second installment of SMX Now, our new monthly series, Ameet Khabra of Hop Skip Media will break down a real account where a 417% jump in conversions turned out to be the wrong kind of success. She’ll use that case study to explain the four key ways automation drift enters an account: signal drift, query drift, inventory drift, and creative drift.
You’ll leave with a practical framework for diagnosing drift early, understanding where human oversight matters most, and managing automation more deliberately so it works toward real business goals — not just platform-reported wins.
Join us May 6 at noon ET.
Recordly is a desktop app for recording and editing screen captures with motion-driven presentation tools built in. Recordly has emerged as one of the most compelling free alternatives to paid tools like Screen Studio, offering smooth cursor tracking, automatic zoom effects, and clean motion.
Intel's Xe3P graphics architecture will focus on Crescent Island discrete GPUs for AI & Workstation, while missing out on the Arc gaming family. Intel Xe3P Goes Pro & AI With Crescent Island Discrete GPUs, Arc Gaming Lineup Missing In Action Intel's Xe3 GPU architecture has been phenomenal for Panther Lake CPUs, and as the blue team continues to develop its graphics architectures, there's some good news and bad news for the next-gen discrete GPU family. According to Jaykihn, Intel's Xe3P, the successor to Xe3, will feature discrete GPU options. These graphics series will be branded under the Crescent Island lineup. […]
Read full article at https://wccftech.com/intel-plans-crescent-island-ai-pro-discrete-xe3p-gpus-might-miss-arc-gaming-family/
In an era of price gouging and intentional sabotage of one's competitors, as Apple appears to be doing right now, Qualcomm is seemingly taking the rare moral high ground by eschewing the vanilla Snapdragon 8 Elite Gen 6 chip just to push OEMs towards its pricey 'Pro' counterpart. Qualcomm's Snapdragon 8 Elite Gen 6 chip appears good enough for most OEMs, muddying the demand outlook for its Pro variant The Weibo-based tipster, Digital Chat Station, has just penned an interesting post, highlighting the minimized disparity between the vanilla Snapdragon 8 Elite Gen 6 chip and its Pro counterpart (machine translated): […]
Read full article at https://wccftech.com/qualcomm-takes-a-rare-moral-high-ground-by-minimizing-the-disparity-between-the-vanilla-snapdragon-8-elite-gen-6-chip-and-its-pro-counterpart/
Inflowave was built out of my own frustration managing 30 people with 5 IG accounts each. I ended that. When someone asks "How to scale our SMM Agency," I want the answer to be "Inflowave." That's my goal for 2026.
Lolaloos lets children create personalized stories with their parents. Kids choose the place, hero, villain, age, and language, and Lolaloos generates a unique, illustrated book in minutes. They can create their own character to start adventures. Stories can be read on any device or downloaded for printing. Lolaloos supports English, Spanish, French, and German, so you can create a story in one language and translate or download it in others.
Google is bringing the Gemini app to macOS as a native desktop experience.
Gemini 3.1 Flash TTS is now available across Google products.
Prepay billing is now available in Google AI Studio for the Gemini API.
Google is giving advertisers more control when appealing disapproved ads in bulk — a small but meaningful update that could save time and reduce accidental resubmissions.
Driving the news. Google has added a new option in its bulk ad review workflow that lets advertisers select ads from specific campaigns when requesting a policy re-review.
Previously, advertisers appealing disapproved ads in bulk often had to resubmit all eligible ads across an account — including older campaigns that hadn’t been updated.
That created extra work and could clutter the review process with ads that weren’t actually fixed.
What’s new. Advertisers can now click a new “Select eligible campaigns” option on the Google Ads policy violations page when filing a bulk appeal.
That means they can:
Why we care. Bulk appeals are often used after widespread disapprovals or policy issues. Being able to narrow submissions by campaign should make the process faster, more precise, and easier to manage at scale.
For agencies and large accounts, the update could also reduce the risk of confusion when handling multiple policy fixes at once.
The bottom line. This isn’t a flashy product launch, but it’s the kind of workflow improvement advertisers have been asking for — giving teams more control and less friction when fixing disapproved ads.
First spotted. This update was first spotted by Hana Kobzová of PPC News Feed.
Intel reportedly plans to extend LGA-1700’s lifespan with “another Raptor Lake Refresh” According to the leaker Jaykihn, Intel is reportedly planning to release “another Raptor Lake Refresh” to extend the lifespan of its LGA1700 CPU socket. This follows Intel’s effort to release more LGA1700 motherboards that support DDR4 and/or DDR5 memory. Given the world’s ongoing […]
The post Intel is planning “another Raptor Lake Refresh” – Leaker claims appeared first on OC3D.
Apple intends to equip the iPad Air with an OLED screen as soon as next year, harmonizing the display specs of the entire iPad lineup with the exception of the base iPad, which will continue to sport an LCD screen for now. Apple to launch an OLED iPad Air as soon as 2027, with the production of the new display panels slated to commence by late 2026 or early 2027 According to ETNews, Apple will transition the iPad Air to an OLED screen by early next year, with Samsung Display expected to commence the mass production of these display panels […]
Read full article at https://wccftech.com/by-next-year-all-apple-ipads-will-sport-oled-screens-except-the-base-model/
In the early days of the web and my career, web architecture was simple: we built “filing cabinet” websites designed around a single, grand entryway. Visitors arrived at your homepage, a.k.a. the “front door,” and navigated through the site to find what they needed.
Then SEO came along and changed everything. Suddenly, every page became a possible entrance point, and people could be dropped in directly at the page most relevant to their current need.
But today, in this AI environment, it seems that things are changing again. As users now use AI tools like Gemini, ChatGPT, and likely mass-adoption tools embedded in our mobile devices, search engines, and browsers to handle the research stage, they’re now more likely to once again land on your homepage.
Your homepage is once again becoming the most important page for SEO, and we must revisit the time-proven lessons of information architecture to ensure it can capture and convert this traffic.
In the early 2000s, as search engines improved and became the primary source of website traffic, those of us working in the field had to learn and adapt quickly.
We had to take what we knew about information architecture and layer over SEO thinking, which meant the standard, linear route through a site from the homepage to a destination changed.
We now had users landing much closer to where we wanted them — typically on inner pages or blog posts — and then routing them back toward the relevant product or service we wanted to promote.
Homepages were still important, but they became less of a “must be everything to everybody” battleground and could focus more on brand and more general keywords. The money terms were often mapped to more relevant, easily rankable, high-converting long-tail blogs and product pages.
In short, we stopped worrying so much about the homepage, and our attention spread across the spidery maze of deeper pages and reverse-conversion paths. But the pendulum is swinging back.
The informational long-tail traffic that sustained those deep-link landing pages is being swallowed by AI Overviews and LLMs like Gemini, Perplexity, and ChatGPT.
AI tools now handle the heavy lifting — research, comparison, and summarization are easier than ever. When users finally visit your site, they aren’t looking for more answers — they’re looking for you.
This shift is driving a resurgence in branded search, funneling users back to your homepage. The problem is, while these users may be warmed up by their research, we now know a lot less about them when they arrive.
If your information architecture isn’t ready to greet users on your homepage and funnel them where they need to be, you’ll alienate and lose these warm users and send them swiftly into the arms of your competitors.
Fortunately, there are lessons from the past that can guide us forward.
In traditional SEO thinking, nearly every page could be a landing page.
That approach is losing ground. Industry consensus is clear. Traditional informational click-through rates (CTR) are facing a significant decline as AI provides immediate answers in search results.
When a user asks, “What are the benefits of a headless CMS?” they get a 300-word summary from an AI. They no longer need to click your “Headless CMS – Pros & Cons” blog post.
However, once the AI has convinced them that your brand is a leader in headless CMS, they don’t search for the topic again. They search for your brand name. They arrive at your homepage — warmed up and ready, highly motivated, but we know very little about them. We lose the segmentation and context that a deeper page landing provides.
Humans are a lazy bunch, somewhat by design. If something makes our lives easier, we seek it out, and our behavior changes. This helped us as hunter-gatherers, but now, with our cars, smartphones, food delivery, and many other modern conveniences, maybe not so much.
Search engines are one of the things that made our lives easier, at least for a while, and changed our behavior as things got easier.
Then, of course, we marketers got involved, competition ramped up, and the web became littered with ads, pop-ups, remarketing, and other tactics. Frankly, seeking things online often became a bit of a drag, making much marketing as much a game of attrition as it was science, skill, or art.
But AI is now making our lives easy again. No scrolling past ads, trying to decode SERPs, avoid pop-ups, identify marketing content, and filter out noise — just clean, simple answers. The change has brought some chaos, but it’s also a much-needed reset for the web.
People now enjoy a frictionless, conversational research phase, with the heavy lifting done by AI tools. Questions are answered, advice is given, options are summarized and compared. They can then move on via a branded search, which typically brings them to this homepage entry point.
As Steve Krug famously argued in “Don’t Make Me Think” — a well-recommended book that has stood the test of time — users on the web behave like foragers. They look for the scent of information and take the path of least resistance. If they land on your homepage and can’t find their specific path, such as “pricing for enterprise” or “developer docs,” within seconds, they’ll disengage and bounce.
Things are different. Users may invest a little more time now after they’ve sunk effort into the research phase, but you can’t expect to take users from the low-friction environment of AI to a site where they have to work too hard to figure things out.
Your homepage and overall information architecture can’t fail. You must let people know they’re in the right place, that they can trust you, then segment, signpost, and steer them to their intended destination.
To handle this influx of branded, front-door traffic, we must return to the fundamentals of information architecture.
Drawing from the definitive guide, “Information Architecture: For the Web and Beyond” (the Polar Bear Book — another great read), we must treat our site structure like a filing cabinet.
Remember, while users may come directly to your homepage, AI agents still conduct these deeper searches and consume your information, so traditional SEO is still important.
This is all great to know, but you also need a framework to help you put this process on rails and build a website that’s structured for humans coming via the front door, search engines indexing and categorizing, and AI crawlers hitting those deeper pages.
The ALCHEMY website planning guide addresses this exact issue. It breaks the process down into seven strategic steps designed to bridge the gap between business strategy and technical execution:
The process purposely starts with the audience — who are the audience segments that matter? And how does this inform the structure and navigation for the site?
The process then walks you through mapping out your site to work for users, search engines, and AI.
By following this approach, you ensure that your homepage and category pages aren’t just based on the opinion of the highest-paid person in the room, but on the documented needs of your AI-driven audience.
Your website’s information architecture now serves two masters — human users and AI agents. A clean, hierarchical structure with clear taxonomies helps both navigate and interpret your site with confidence.
If an AI reads your site and sees a perfectly organized filing cabinet, it’s far more likely to recommend your brand as a structured, authoritative source. Your site needs to consider two directions of user journey:
For a website to be successful in 2026 and beyond, you have to account for both. Build strong information architecture and SEO for front-door users and back-door search engines and AI visits.
Don’t let your homepage be a dead end — turn it into a map.
Addy Osmani, a director of engineering at Google Cloud AI, published new guidance on Agentic Engine Optimization (AEO), a model for making content usable by AI agents.
He positioned this AEO (not to be confused with Answer Engine Optimization) as parallel to SEO, built for systems that fetch, parse, and act on content autonomously.
What he’s seeing. AI agents collapse multi-step browsing into a single request. They don’t scroll, click, or engage with UI — they extract what they need instantly. That makes most traditional engagement metrics irrelevant.
The token problem. Osmani highlighted token limits as a core constraint shaping content performance. Large pages can exceed an agent’s context window, causing:
His takeaway: token count is now a primary optimization metric.
Content needs to change. Osmani recommended restructuring content for how agents read:
Markdown over HTML. He also recommended serving clean Markdown alongside traditional pages.
Discovery and structure. Osmani pointed to emerging patterns for helping agents find and use content:
These act as shortcuts for agents deciding what to read and use.
Why we care. This adds a new optimization layer alongside SEO. If agents can’t efficiently parse your content — due to token limits, structure, or format — they may skip, truncate, or misinterpret it. That directly affects whether your content is used, cited, or acted on in AI-powered experiences.
Between the lines. To be clear, the type of AEO Osmani discussed in his article is unrelated to Google Search or organic search ranking. Of note, Google’s John Mueller recommended against markdown pages and Google doesn’t use the llms.txt file.
The article. Agentic Engine Optimization (AEO)
Dig deeper:
There’s a phrase PPC experts reach for whenever they get a tough question. At conferences, online, and on client calls. Two words, a smug smile, and absolutely zero useful information: “It depends.”
This has been bugging me for as long as I can remember. Turns out it’s not just a PPC thing, either. Aleyda Solis gave an excellent presentation calling out the exact same pattern in SEO. So we’re dealing with an industry-wide epidemic here. Two disciplines, same cop-out.
Not every question is equally hard to answer.
It makes sense that “It depends” clusters around the hardest questions. More variables, more context needed, more ways to be wrong. I get it. But since when is “This is hard” a reason to give up on being useful?
So I built a framework for giving useful answers instead. I call it PACT, which stands for Process, Anchors, Conditions, and Trade-offs.
The PACT framework assumes a broader audience context where you don’t have the asker’s data in front of you. If you do, great — crunching the numbers and statistical models become additional answer options.
If we borrow from the world of analytics, questions come in four flavors, each progressively harder to answer.
“What’s my impression share?” or “How does broad match work?”
These are answered with data and facts. You know them or look them up. Nobody says “It depends” here because nobody needs to. I’ll ignore this category for the rest of this article.
“Why did my conversion rate drop?”
These need data plus your interpretation of that data. “It depends” already starts creeping in here because something clearly changed, and pinpointing the cause is rarely straightforward.
“What if I decrease my target ROAS by 30%?” or “What’s a good CTR for my industry?”
These are harder. You need interpretation, but you also need context about the specific business and market. This is where “It depends” starts to feel earned.
“What bid strategy should I use?” or “Should I consolidate my campaigns?”
These need everything: data, interpretation, context, and an understanding of someone’s priorities. If “It depends” has a permanent home, it’s here.
There are many useful answers you could offer your audience instead of “It depends,” such as explaining how it depends, outlining the trade-offs, or sharing benchmarks and flowcharts.
I tried to categorize the answers into four concrete response types. (Whether the category names were chosen for clarity or reverse-engineered from a four-letter word is between me and my thesaurus.)
The diagram below shows which response types fit which question types. (There’s overlap, and that’s fine.)
For many diagnostic questions and for some prescriptive questions, a process is the best answer. Show your audience which steps to take, in which order, to reach their answer (and, increasingly, steps you can hand to an AI agent with a skill).
If you work at an agency, you need good processes anyway. As David Rodnitzky would say:
Flow charts: The first time I fell in love with a flow chart was in 2012, when the Rimm-Kaufman Group (now Merkle) shared a performance troubleshooting flowchart in their Dossier 3.2. It’s an excellent example of a helpful answer to the question, “Why did my CPA increase (or ROAS decrease)?”
Decision trees: Prescriptive “Should I?” questions can also be helped with a decision tree. They can be simple, funny-but-true ones like this one from Tom Orbach:
Or more professional ones, like Aleyda Solis’ SEO Flowcharts for SEO Decision Making.
Anchors are the “quick and easy” evidence-based answers that are still better than “It depends.”
Benchmarks: Everybody loves a good benchmark. If you have enough data from comparable businesses, you can use it to answer “What does good look like?” questions.
When someone asks, “What’s the average ecommerce conversion rate?” don’t say “It depends.” Say:
Usual suspects: Think of the usual suspects as a “light version” of a process for diagnostic questions using the 80/20 Pareto principle: 80% of outcomes result from 20% of causes.
Instead of a 25-step flowchart, you can share a ranked list of the most likely causes ordered by frequency. Basically saying:
Case study: When someone asks, “What will happen if I do X?”, telling them what actually happened when a similar account did X is worth more than any theoretical answer.
The key is specificity: industry, budget range, what changed, and the trade-off. Vague case studies (“We saw great results”) are just “It depends” wearing a suit.
This is the most direct replacement for “It depends,” as you’ll say, “It depends on these specific things” instead.
Checklist: For diagnostic questions, this could be a segmentation drill-down. Slice the data by device, geo, time of day, campaign, match type, audience, etc., until the anomaly isolates to one segment. This expands “Why did it happen?” to “Where did it happen?” which can be just as useful.
If [x] then [y]: For example, “What will happen if I double my budget?” Then you follow up with questions like:
If you’re at 60% impression share and purely budget-limited, doubling your budget could get you close to 80% more conversions. If you’re already at 95% impression share, that extra budget is going to buy you mostly junk.
Reversibility test: For a quick filter on prescriptive “Should I?” questions, use one condition: reversibility. Categorize decisions by how easy they are to undo. Low-stakes reversible decisions (e.g., testing a new ad copy) get a “Just try it” answer.
High-stakes irreversible decisions (such as restructuring your entire account) get the full trade-off analysis (and move to the next category). This helps your audience judge how much thought a decision actually deserves.
Jeff Bezos famously calls these irreversible Type 1 (one-way door) and reversible Type 2 (two-way door) decisions. He also warns us not to treat Type 2 decisions as Type 1 decisions.
Some questions don’t have a right answer. Instead, they involve choosing between competing priorities.
When someone asks “What’s the best approach?”, they often don’t realize they’re asking “Which trade-off am I most comfortable with?” The fix is to make the trade-offs visible.
Trade-off explanation: Replace “What’s the right answer?” with “Here’s what each option gains and sacrifices.”
For example, “Should I consolidate my campaigns into fewer, bigger ones?” Instead of “It depends on your goals,” surface the actual trade-off:
Now the person isn’t stuck. They have a choice to make, and they understand what’s at stake on both sides.
Calculators: If the calculator presents the trade-off as an input field, it can yield a useful answer. One of my all-time favorites is the Build vs. Buy calculator from Baremetrics, which helps you decide whether to buy a tool or build it internally.
Closer to the daily life of a PPC practitioner, we created two free calculators to determine your target CPA or target ROAS. When you enter “% of margin willing to invest in acquisition,” you’re resolving the subjective part of the trade-off yourself. The calculator just runs the math on your decision.
Next time your gut says, “It depends,” check which type of question you’re dealing with and pick the format that fits.
I’m not naive enough to think we’ll eradicate “It depends” overnight. But I do think we can hold ourselves to a higher standard. If you’re speaking at a conference, writing a blog post, or answering a client question, try replacing your next “It depends” with one of these four response types.
And if you find a question that genuinely can’t be answered with a process, anchor, condition, or trade-off, I’d love to hear it. I haven’t found one yet. But I’m probably not done looking.
Bambu Lab adds “Color Mixer” to Bambu Studio, taking multi-colour 3D printing to the next level Typically, the colour of your 3D prints is limited by the number of filaments you have and the feature set of your 3D printer. Now, clever tinkerers have blasted through this barrier, with users mixing colours to create new […]
The post Bambu Lab takes multi-colour 3D printing to the next level with “Color Mixer Studio” appeared first on OC3D.
Apple is viewing the ongoing AI-driven crunch in memory capacity as a strategic opportunity and a cudgel of sorts to beat back upstart competitors, as per the gist of a new research note from Daishin Securities. Apple is using strategic levers to gain an advantage over its competitors as the ongoing memory crunch continues to unfold, as per a new research note from Daishin Securities We reported on supply chain chatter in early April, suggesting that Apple was actively buying up "all available mobile DRAM on the market" to prevent its competitors from securing enough memory chips. Well, Daishin Securities […]
Read full article at https://wccftech.com/daishin-securities-apple-is-hoarding-memory-to-sabotage-competition-creating-panic-among-chinese-oems/
In a roundtable interview attended by Gamesradar, Bethesda Game Studios' Todd Howard defended the developer's latest titles, Starfield and Fallout 76. When one of the interviewers pointed out that they were more divisive among gamers than all-time classics like The Elder Scrolls V: Skyrim, Howard suggested that even the early stages of now-acclaimed franchises like Elder Scrolls and Fallout were a bit divisive, until the franchises found their groove and a dedicated audience. The game designer also noted that both Starfield and Fallout 76, the studio's first sci-fi game and first multiplayer game, have eventually found their niches. If you […]
Read full article at https://wccftech.com/todd-howard-defends-starfield-elder-scrolls-fallout-divisive/
Right before the PlayStation 5's latest price increase went into effect on April 2, sales of the Sony current-generation console peaked in the United States according to data provided by Circana's Matt Piscatella, indicating how real the fear of price increases is for consumers in the US. “US weekly unit and $ sales of PlayStation 5 hardware reached 2026 highs during the week ending April 4th, as price increases loomed,” wrote Piscatella on Bluesky. “US spending on video game hardware for the week nearly doubled when compared to the same week a year ago.” Unfortunately, Circana's Video Game Industry Advisor […]
Read full article at https://wccftech.com/playstation-5-sales-hit-2026-high-in-the-us-with-pre-price-hike-buying-rush/
DataLink APIs offers developers a single subscription to validate emails, look up phone carriers, score IP threat levels, and check domain age through one API key and billing plan. Stop managing multiple vendor accounts and API keys. It provides contact intelligence, fraud signals, and deliverability scoring built for production workloads. There is no need to juggle multiple providers or credentials. Automatic fallback providers ensure the API always runs and there is no charge for cached calls.
Palabra.ai is a real-time AI speech translation platform that offers seamless interpretation for video calls, live events, broadcasting, and custom integrations via API. It supports over 60 languages with near-zero latency, covering the full pipeline from automatic speech recognition (ASR) and translation to text-to-speech (TTS).
Palabra.ai delivers professional-grade accuracy with custom glossaries that keep industry-specific and technical terms translated correctly every time. It also features voice cloning to preserve the speaker's natural tone and identity across languages, producing a human-sounding output rather than a robotic one.
SellerCard lets you create complete, marketplace-ready listings from a single photo in about 30 seconds. Upload a product image, choose your marketplace and language, and it generates SEO titles, bullets, descriptions, keywords, tags, and six professional product and lifestyle photos.
SellerCard also offers Listing Pro for platform-specific optimization, bulk CSV generation, competitor analysis, and SEO scoring, plus Photo Studio Pro and AI Video for custom scenes, model shots, and social-ready clips. Try one listing free, then pay with reusable stars.
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.
The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.
AI Max is moving out of beta, with improved performance quality across targeting and creative capabilities along with more enhanced controls.
Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings.
Driving the news. AI Max for Search campaigns is exiting beta after adoption by “hundreds of thousands” of advertisers globally, Google said.
Why we care. These tools are being phased out, whether you act or not. Moving early to AI Max gives you more control over targeting, creative, and landing page settings before automatic upgrades begin. It also offers potential performance gains, with Google reporting an average 7% lift in conversions or conversion value at similar efficiency.
What Google says. AI Max delivers “an average of 7% more conversions or conversion value at a similar CPA/ROAS for non-retail” when you use its full feature set — including search term matching, text customization, and final URL expansion — compared with search term matching alone.
Catch up quick. DSA has long helped advertisers capture additional traffic beyond keyword-based campaigns by dynamically generating headlines and directing users to relevant landing pages.
How AI Max works:
What you should do now. Google is urging advertisers to upgrade before September to keep more control over setup and avoid disruption.
Phase 1: Voluntary upgrades (starting now)
Phase 2: Automatic upgrades (starting September) For advertisers who don’t switch manually:
What Google are saying. I asked Google whether this update reduces the role of manual keyword strategy and feed-based search structures. A Google spokesperson responded that keywords remains essential and this update is to help with keyword management:
Bottom line. Google is making AI Max the default path for Search automation, signaling a broader shift away from manual campaign management toward AI-led optimization. If you migrate early, you’ll have more time to test settings and fine-tune performance before the forced switch.
Google may now use your search spam reports for manual actions, and the text in those reports may be sent “verbatim” to the site owner you report.
What Google said. Google wrote it has “Clarified that Google may use spam report submissions to take manual action against violations.”
The new text says:
“Ranking manipulation techniques that attempt to compromise the quality of Google’s search results violate our spam policies and can negatively impact a site’s ranking. Google may use your report to take manual action against violations. If we issue a manual action, we send whatever you write in the submission report verbatim to the site owner to help them understand the context of the manual action. We don’t include any other identifying information when we notify the site owner; as long as you avoid including personal information in the open text field, the report remains anonymous.”
Spam reports used for manual actions. Google framed this as a clarification — that it may use spam reports for manual actions. However, it seems to contradict Google’s earlier statements that it doesn’t use spam reports for manual actions. This feels like more than a clarification to me.
Your spam report text sent along. Google also said it may send the text you include in a spam report directly to the site owner. Google wrote:
Google also warned that you should avoid including personal information or anything you don’t want the site owner to see.
Why we care. This appears to be a significant change from how Google previously handled spam reports. If you submit them, be aware of these changes and adjust your reports accordingly going forward.
Corsair’s next-generation PSUs are packing fancy new 12V-2×6 tech Corsair’s Jonny “Guru” Gerow has confirmed that Corsair plans to release new PSUs with “per-pin monitoring” technology. This should allow users to monitor their 12V-2×6 power cables and detect power distribution along the cables’ wires. This should also allow Corsair to implement new 12V-2×6 safety features, […]
The post Corsair is working on next-gen PSUs with 12V-2×6 “per-pin monitoring” appeared first on OC3D.
Nintendo has two sides -- there's the company that makes broadly appealing, polished entertainment like Mario and Zelda, and then there's that weird side that makes stuff like Tomodachi Life. While the last Tomodachi Life was a surprising success, moving nearly 7 million units on the 3DS, not many expected a follow-up to the Mii-focused life sim, as it kind of felt like the series’ time had come and gone. There's no keeping the weird side of Nintendo tamped down, though, and so, Tomodachi Life: Living the Dream, a game in development in one form or another for nine years, […]
Read full article at https://wccftech.com/review/tomodachi-life-living-the-dream/
The market isn't apparently ready for lower capacity storage drives, but for most, lower RAM capacity is still acceptable. Lexar Says Demand for Smaller Capacity SSDs Have Dwindled While Smaller RAM Capacity RAM Kits are Still Popular Not every component has the same influence when it comes to building a PC. While RAM and SSDs have both gone insanely expensive in recent months, their influence varies when it comes to what gamers prefer. RAM shows a clear impact in gaming and non-gaming workloads, but storage drives contribute much except for faster loading times. Irrespective of that, faster SSDs are always […]
Read full article at https://wccftech.com/lexar-reveals-gamers-are-unwilling-to-settle-for-sub-terabyte-drives/
Glimpse automates competitor intelligence so you never miss a move. It tracks pricing changes, job postings, ads, blog content, reviews, social posts, website updates, and tech stack shifts, then delivers filterable signals to your inbox and Slack. AI detects patterns and strategic shifts, powers an on-demand analyst, and generates live sales battle cards. Build board-ready reports and share insights across teams without integrations or maintenance.
ZenFlip converts PDFs into interactive flipbooks in under 5 minutes. It's built for publishers, marketers, and content teams who care about quality and accessibility. The platform is WCAG 2.2 AA compliant by default, offers page-level analytics and heatmaps, lead capture forms, and full white-label branding. It also has a Price Lock Pledge ensuring rates won't increase without consent. You can start free with 10 publications and no credit card is needed.
Roll the clock back five, 10, or 15 years, and a PPC practitioner’s value was directly tied to tactical proficiency. Not anymore.
Today, Google and Microsoft automate much of the tactical work. Machine learning and AI manage bids, test creatives, and find audiences faster and more efficiently than any human could.
Unfortunately, this reality has left many veteran practitioners in a mid-career identity crisis. If algorithms pull the levers, what exactly are we getting paid to do? Where is our sustainable value to the business?
Here’s what that evolution looks like in practice and how the hard skills in your playbook have changed.
I’ve been in the paid search trenches for 24 years — long enough to witness the wild west of early Overture, the rise of Google AdWords, the shift to mobile, and now, the total “algorizing” of the ad platforms.
It used to be that if you could diligently research thousands of new keywords, methodically change bids, split-test ad copy until your eyes bled, and sculpt the perfect exact-match account structure, you were a lean, mean PPC advertising machine.
If your toolbox is still mostly tactical execution, you’re positioning yourself as a backroom lever-puller, and your days in this industry are numbered. Today’s most valuable practitioners aren’t media buyers. They’ve made the leap to become true engineers of revenue and profit.
An engineer doesn’t blindly pull levers. They design systems. Our sustainable value is in programming the coordinates and telling the machine where to go. If you want to be a revenue and profit engineer, you must:
That intersection is your career golden ticket. The next four steps will help you achieve just that.
Dig deeper: 10 keys to a successful PPC career in the AI age
If you sit in an interview, client pitch, or meeting with your boss and say, “I’m going to reexamine your metrics,” you sound like every other media buyer. They’ll politely nod and move on.
But if you say, “I’m going to map your paid search program directly into your profit and loss statement so every dollar we spend is engineered for maximum margin,” you instantly become the most valuable person in the room. You’re no longer selling clicks. You’re selling an unfair business advantage.
Most PPC accounts are structured around a website’s navigation — a campaign for shoes, a campaign for shirts, etc. While not inherently wrong, this approach reflects limited thinking. You build a more nuanced, precise account structure that aligns directly with what drives the P&L, moves inventory, or generates high-value leads.
While every business is unique, the process to get there follows a universal framework.
If you treat a low-margin conversion the same as a high-margin conversion in your account architecture, you’re risking revenue and profit leak — no matter how pretty your in-platform metrics look.
Separate the engine room from the boardroom
Once mapped, you must segregate your metrics.
Dig deeper: Why PPC teams are becoming data teams
This is the most critical hard skill for the modern paid search profit engineer. Algorithms are hungry, but they inherently lack intelligence and the ability to reason. They only know what you tell them.
In our brave new world of automated bidding, properly “feeding the machine” is what separates the experts from the obsolete. If you only feed Google Ads data about who filled out a form, the machine will go find you more people who like to fill out forms — even if those people are terrible leads who never actually convert.
A massive part of your job today is understanding and analyzing first-party backend data and strategically feeding it back to the machine to get the best results. You’re no longer optimizing the bid. You’re optimizing the signal.
You have to move past basic pixel tracking. You must implement robust offline conversion tracking (OCT) or direct CRM integrations (like HubSpot or Salesforce into Google Ads).
If you’re managing larger, more complex programs, leveraging enterprise tools like Search Ads 360 (SA360) or similar platforms is a massive advantage for signal engineering. These tools allow you to seamlessly ingest, weight, and share these critical business signals across multiple search engines from a single centralized hub.
For lead generation
Stop optimizing for a generic lead. Map your client’s sales stages directly into the ad platform. Assign specific monetary values to each stage based on historical close rates.
For example, tell the algorithm a raw lead is worth $10, a marketing-qualified lead (MQL) is worth $50, and a closed/won deal is worth $500. Then switch your bidding strategy from Maximize Conversions to value-based bidding (Target ROAS). You’re programming the AI to pursue lead quality and pipeline revenue, not just form-fill volume.
For ecommerce
Ecommerce is a distinct beast with its own complexities. Tracking top-line revenue to hit a basic ROAS target is table stakes. To truly engineer profit, you must manipulate signals around inventory, margins, and lifetime value:
Dig deeper: Why better signals drive paid search performance
Because ad platforms are largely automated, your biggest performance bottlenecks rarely sit inside ad accounts. Your revenue and profit leaks happen after the click. True profit engineers don’t just throw traffic over the fence and hope for the best; they take responsibility for the entire user journey.
If your campaigns drive highly qualified traffic but the backend system is suboptimal, the business still loses money. You have to debug the pipeline.
Make it a quarterly habit to mystery-shop your client’s business and tear down the post-click experience.
When you walk into a boardroom and say, “I listened to 15 sales calls this week, and your team is struggling to overcome pricing objections, so I’ve updated our ad copy to explicitly pre-qualify users on price,” you instantly elevate yourself from a disposable media buyer to an indispensable business partner.
Dig deeper: How to diagnose and fix the biggest blocker to PPC growth
You can be the most brilliant revenue engineer in the world, properly weighting every CRM signal into the algorithm, but if you can’t communicate that strategy like a true business partner, the rest doesn’t matter.
You’re in a never-ending battle of misconceptions about what PPC is and what the expectations are. I’ve lost count of how many times I’ve heard from clients or in-house bosses things like: “Why aren’t we in Position 1?” or “If we increase spend by X, then we’ll get Y more leads.” How you handle that battle dictates your career trajectory.
Executive presence means you don’t flinch when a CEO challenges your spend in a boardroom. You don’t get defensive, you don’t blame the algorithm, and you never dive into a nervous rant about impression share.
You calmly control the room by anchoring your response in the business’s goals:
Adopt the “So what?” reporting model. For every metric you present, ask yourself, “So what?” and answer it before they have to. Speak the language of the boardroom: pipeline velocity, profit margin, customer acquisition cost, and lifetime value.
Dig deeper: How to deliver PPC results to executives: Get out of the weeds
Years ago, I wrote that you need to “sweat the small stuff” — meaning you need to know every detail of your account. That principle remains exactly the same today, but the definition of the small stuff has changed.
Today, sweating the small stuff doesn’t mean manually adjusting a bid by three cents. It means:
The machines have taken many repetitive tasks off our plates. Good riddance.
Today, you have the freedom — and the obligation — to step into the role of a revenue and profit engineer. Master your data signals, stop playing in the weeds, start engineering the P&L, and watch your career take off.
Dig deeper: What 10 years of PPC testing reveals about breaking best practices
At $50+ CPCs, Reddit beats every vendor organically 67.3% of the time across 8,566 keywords.
The study from Ross Simmonds and his team focused on B2B SaaS, but the underlying dynamics don’t stop there. The higher the advertising competition on a term, the more likely a Reddit thread sits above every brand in organic results.
If you’re in legal, financial services, premium home services, or insurance, those CPCs aren’t unusual territory. This study is worth your attention.
The SEO community has been talking about this for a while, and the conversation has largely stayed in SEO territory: Reddit is eating organic search, so build your glossaries and invest in content strategy. These are great suggestions, but I’m not an SEO, so I can’t speak to them.
What I keep thinking about isn’t mentioned in the study: What does this actually do to the signal layer your PPC campaigns depend on?
When a buyer searches a high-intent term and lands on a Reddit thread instead of your page, two things happen.
That signal feeds back into Google’s understanding of what satisfies that query, and over time, it shapes how the algorithm models relevance on that term.
Your page didn’t just lose a click. It contributed to a pattern of signal degradation on a term you’re actively paying to compete on, originating entirely outside your account, with no report that surfaces it.
This is what makes it an automation drift problem. The algorithm is updating its model based on the behavioral data it can see, while your account operates in the dark about where that data is coming from.
The SEO toolkit you know, plus the AI visibility data you need.
The buyer who spent three days on Reddit before clicking your ad arrives as a different person than someone who searched and converted in the same session. They’ve compared options, read real experiences, and already filtered out most of the noise.
Smart Bidding has no idea any of that happened. It sees a $50 click and waits to see if a conversion fires within your attribution window.
If you’re running a short window and the buyer spent several of those days in a research phase before coming back, you’re looking at 100% of the cost and none of the conversions still sitting in that detour.
The system interprets this as underperformance and starts pulling back on the exact terms producing your most qualified buyers, not because anything went wrong inside the account, but because the signal it was given told it to.
The automation is doing exactly what it was built to do. The signal just doesn’t reflect the full picture of what’s happening.
Simmonds’ study covers four verticals. In three of them, Reddit beats every vendor simultaneously on more than half of shared keywords.
In the unified communication and contact center as a service (UCaaS) category, the vendors win. RingCentral, Nextiva, and Dialpad consistently outrank Reddit on the same terms where every other vertical loses.
It’s not because of domain authority or budget. It’s that they built informational content at scale years ago — glossaries, category explainers, how-to-choose guides — and never stopped. Google had something real to point to on those terms beyond an ad, and the behavioral signals on those queries reflect that.
That’s a content investment conversation, and a worthwhile one. But the principle connects directly to the bidding side: the algorithm makes better decisions when the signals around a term are cleaner, and cleaner signals don’t happen by accident.
Dig deeper: A smarter Reddit strategy for organic and AI search visibility
On the bidding side, offline conversion tracking is the mechanism that closes the gap.
When you import downstream outcomes back into the algorithm — which leads qualified, which closed, and what they were actually worth — you give Smart Bidding the context it needs to understand that a longer, more research-heavy path at a higher CPC can still be the right outcome.
Google’s own data shows a median 10% lift in conversions for advertisers using first-party data alongside click IDs for offline measurement. Without it, the system keeps optimizing toward the fastest path to a conversion, which is rarely the path your most informed buyers take.
On the organic side, getting more intentional about where your business shows up in the conversations your buyers are already having is worth considering.
That might mean investing in content that actually answers the questions Reddit threads are currently answering for you, or thinking about whether your business has a presence in the communities where your buyers are doing their research.
The UCaaS vendors didn’t beat Reddit by outspending everyone. They beat it by showing up consistently in the right places with the right content, long before anyone was ready to click an ad.
The terms where you’re spending the most are the same terms where Reddit is most likely sitting between your ad and your buyer, quietly shaping the signals your automation depends on.
That’s what automation drift looks like when it starts entirely outside the account.
Dig deeper: Stop chasing Reddit and Wikipedia: What actually drives AI recommendations
ASML plans to boost its EUV machine output significantly in 2026 and 2027 due to high memory demand ASML’s EUV machines are the backbone of today’s semiconductor market. Everyone who manufactures leading-edge silicon uses EUV (Extreme Ultraviolet) machines from AMSL, including TSMC, Intel, and Samsung. In its Q1 2026 financial report, ASML has confirmed that […]
The post ASML targets 25%+ increase in EUV machine shipments to meet memory demand surge appeared first on OC3D.
Very early this year, The Blood of the Dawnwalker developer Rebel Wolves confirmed that their debut dark fantasy action RPG would release in 2026. Now, after a few months of silence, the CEO, Game Director, and Co-Founder Konrad Tomaszkiewicz has been interviewed on The Game Business Show, revealing that he is comfortable with the widespread comparisons to The Witcher games, especially after the successful focus tests. He also shared that the console versions are already shaping well, and he personally finished the whole game on a PlayStation 5. I'm really comfortable. I feel really confident about our game; we're already […]
Read full article at https://wccftech.com/blood-of-the-dawnwalker-witcher-4-comparisons-rebel-wolves/
Something new could be coming to Dragon's Dogma 2. Although the game hasn't received a significant update in a long time, some recent discoveries made by the community via SteamDB suggest that those who believed CAPCOM teased an expansion last month may not have been too far off the mark. As spotted by Reddit user Professional-Bank469, a new 77 GB depot was recently uploaded. This massive depot was quickly removed and then updated again with smaller depots weighing 115 and 291 KB. What makes this notable is the comparison between the game's file size and the size of the now-removed […]
Read full article at https://wccftech.com/dragons-dogma-2-12-gb-steamdb-update-sparks-major-expansion-rumors/
Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results.
The post Google Just Made It Easy For SEOs To Kick Out Spammy Sites appeared first on Search Engine Journal.
Nvidia Warranty claims rose 1000% in 2025 – an 11x increase! Warranty Week has released data on warranty claim rates for AMD and Nvidia graphics cards, revealing an explosion in Nvidia claims. The publication claims that Nvidia’s warranty claims value has risen from $81 million in 2024 to $894 million in 2025, an 11x increase. […]
The post Nvidia warranty claims value rose over 1,000% in 2025, setting an all-time-high for the company appeared first on OC3D.
The next entry in the God of War series, directed by Cory Barlog, will be an expansion of the series' universe and the first one to not feature Kratos as a protagonist. According to new reports from Mp1st and Reddit, this yet-to-be-announced game will see players explore other mythologies and have some rather weird companions, including a talking sword and a “gelatinous cube.” The first new rumor about the next entry in the series, long said to be a new IP, came from Reddit user IntrinsicGamer, who penned a report back in 2023 about the game. In their follow-up, the user revealed some additional information: […]
Read full article at https://wccftech.com/next-god-of-war-japanese-mythology/
It's disappointing to see GPU manufacturers cutting supply for some of their GPUs, but thankfully, the higher VRAM capacity variant isn't affected. NVIDIA Expected to Temporarily Halt Supply for RTX 5060 Ti 8 GB GPU for Two Weeks, Starting Late April The uncertainty keeps affecting components that depend on DRAM and SSD or both. With increasing prices for DRAM and SSD components, many have revised the prices of their products multiple times. These include various consumer electronics, such as popular laptop series like the Microsoft Surface series, pre-built PCs, and graphics cards that have gone pricey in recent months due […]
Read full article at https://wccftech.com/nvidia-reportedly-halts-geforce-rtx-5060-ti-8-gb-shipments-for-two-weeks-in-late-april/
The latest HWiNFO software version has added support for the upcoming AMD chips, which points at the Zen 6 lineup. Latest HWiNFO Software Version Rolls Out, Featuring Support for Zen 6 AMD CPUs/APUs; Adds RTX 5060 With GB205 Die As Well Popular hardware monitoring tool, HWiNFO, just got its latest update, and before you panic, let me tell you that HWiNFO isn't flagged with malware like CPUID's tools, like CPU-Z and HWMonitor. HWiNFO's latest version 8.46 rolled out with some crucial updates, offering new functionalities and enhancements for modern hardware. Apart from adding support for the latest and upcoming hardware, […]
Read full article at https://wccftech.com/hwinfo-v8-46-rolls-out-with-support-for-next-gen-amd-cpus-apus/
This morning, South Korean developer Pearl Abyss announced that Crimson Desert has now surpassed 5 million copies sold to date across all platforms. The game launched across PC, Mac, and consoles on March 19, so the milestone was reached in less than a month. It's an impressive figure, to be sure, and the pace remains strong. Pearl Abyss had already boasted 3 million units sold in the first week. Over time, Pearl Abyss has also been addressing some of the launch issues. For example, the game did not even launch on Intel Arc graphics cards at first, prompting the developer […]
Read full article at https://wccftech.com/crimson-desert-5-million-copies/
Quick Contacts is a cloud-based phone book you can open on any device with just an alias and a PIN. It keeps your contacts private with AES-256 encryption and no links to iCloud or Google. You can use message templates, include your current location, and send messages via SMS or WhatsApp. Mark primary contacts, add notes, and access everything from any browser when your phone isn’t available.
Yesterday, Ubisoft kicked off a behind-the-scenes video series dedicated to its Anvil Engine, which is mainly used to make the company's Assassin's Creed franchise. The latest iteration of the saga, Assassin's Creed Shadows, introduced several technological improvements that made it a stunning technical showcase upon release. With this behind-the-scenes video series, Ubisoft aims to delve into the key innovations introduced to Anvil, starting with Atmos. Atmos is Ubisoft's physically based weather simulation system built into the Anvil engine for Assassin's Creed Shadows. Rather than using pre-baked or downloaded weather states, it simulates atmospheric conditions in real time, propagating physical quantities […]
Read full article at https://wccftech.com/assassins-creed-shadows-atmos-real-time-weather-simulation-anvil/
Elon Musk has shared the very first update on the Tesla A15 chip, confirming its successful tape out & plans for A16 and Dojo3. Elon Musk Shares First Pictures of Tesla A15 After Successful Tape Out, The Road Ahead Includes A16 & Dojo3 In the latest update on X, Elon Musk has congratulated the Tesla AI team on the successful tape out of its A15 AI chip. Elon has also shared pictures of the chip, featuring a large primary die in the middle that will handle all of the compute and 12 DRAM modules on the outskirts, offering high capacity […]
Read full article at https://wccftech.com/tesla-a15-ai-chip-tape-out-elon-musk-shares-first-pictures-confirms-a16-dojo3-in-work/
You want to change a button color on your site but you're not a developer. You either wait days for a developer or try AI and risk breaking your payments page. SafeCanvas scans your React + Tailwind repo and figures out which files are safe to edit and which are not. You type what you want changed, it writes the code, but it won't touch your auth, payments, or database files. If it isn't sure, it stops. You get a preview on a separate branch. Your developer reviews the PR and merges it.
Ask anything with the Google app for desktop
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Select text, hit (⌥ space), get AI explanations
Grid-layout terminal with an AI that drives your shells.
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Flat rate to the best LLMs for OpenClaw, Hermes Agent, etc.
A floating macOS pager for Claude Code
Medication reminders and tracker based on prescriptions
Describe a feature and AI agents build, verify, and ship it
Talk directly to your files to bulk edit, organize, & share
See global climate disaster data into one real-time platform
Build your own voice AI SDR
Generate print-ready D&D miniatures from text or image
AI meeting notes: now bot-free, in ChatGPT & Claude + more
Make AI agents that never see your data
From prompt to branded LinkedIn carousel powered by AI
Google's SOTA robotics model for visual & spatial reasoning!
Turn your GitHub into a living 3D portfolio
Spatial thinking with handwriting
Produce polished product demos
Snap your notes and get tested before the exam
Put Claude Code tasks on autopilot with smart routines
Enterprise AI Platform for Agentic AI & MCP Integration
Combine Wi-Fi, Ethernet, and 5G for max download speed
OpenClaw alternative on cloud for individuals & businesses
Native SwiftUI clipboard image editor; edit, share instantly
Make your OpenClaw better, cheaper, and faster
AI Sales Agents for Abandoned Checkouts
Frontier edge intelligence for physical AI
Openclaw for teams to deploy business + client instances
Organize projects with tabs & power workflows via local MCPs
Catch security issues in your AWS CDK before deployment
WebRTC monitoring & observability from your users' browsers
AMD's upcoming Ryzen 9 9950X3D2 Dual Edition CPU is now available for pre-orders in China ahead of its 22nd April launch. You Can Now Pre-Order AMD's Ryzen 9 9950X3D2 Dual Edition CPU In China - Deposit ¥100 & Get ¥300 Paid Back Towards The Final Price The AMD Ryzen 9 9950X3D2 Dual Edition CPU is coming and finally bringing dual 3D V-Cache dies to the mainstream AM5 platform. The launch has been much-awaited, and a few days back, AMD confirmed the price of the chip, which will be set at an MSRP of $899, making it the most expensive AM5 […]
Read full article at https://wccftech.com/amd-ryzen-9-9950x3d2-dual-edition-cpu-available-pre-orders-china/
Unigen's latest AI module runs on a standard M.2 slot and offers up to 60 TOPS, 32 GB memory, & can run up to 20B parameter LLMs. Unigen Amaretti AI Module Packs a 60 TOPS NPU, 32 GB Memory, & Consumes Just 10W Power On A M.2 or E1.S Slot With the rise of local AI agents, many companies are putting out some unique AI products. Unigen is one of these manufacturers that has announced the Amaretti E1.S AI module, a tiny M.2-compatible module that looks like a regular SSD but houses some strong AI capabilities. The Unigen Amaretti E1.S […]
Read full article at https://wccftech.com/turn-your-vacant-m-2-slot-into-a-20b-llm-cruncher-with-dedicated-ai-module/
Life can get busy, and it takes more than a group chat to stay close with the people you care about most. The Monthly Soup fixes that. Invite your people, and throughout the month everyone shares answers, photos, songs, and podcasts in response to weekly prompts or questions posted by group members. Weekly prompts give you 24 hours to reply and let you see what others said. Questions from group members stay hidden until the end of the month, when everything is compiled into a diary and shared with the whole group at once. You can run as many groups as you want. There are no ads or algorithms. Pricing is per group, with the first month free.
Kosmo Research is an AI-powered mixed methods research platform that helps teams run user interviews and surveys at scale, without the cost or complexity of traditional agencies. The AI moderator asks intelligent follow-up questions, transcribes voice responses, and delivers automated summaries when your study wraps. You can run concept tests, landing page reviews, pricing research, and customer discovery via Web or WhatsApp, where participants already are. It is fully branded, asynchronous, and GDPR compliant. Pricing starts from €99.
DaVinci Resolve 21 beta pushes further into all-in-one territory, adding a dedicated Photo section that allows edition of still images using the same color pipeline that made Resolve a favorite for video. The update leans heavily on AI to speed up everyday work. Early impressions highlight how seamlessly the new tools fit into existing workflows.
TrajectoryAI is a company monitoring platform made for go-to-market teams who need to understand changes across their market. It continuously tracks company signals like hiring activity, leadership changes, product launches, partnerships, and strategic shifts, turning scattered data into clear, actionable insights.
This helps save time on research, increase win rates, improve retention and revenue from existing customers, boost conversion rates using intent signals, strengthen pipeline performance, and support faster, data-driven decisions.
NVIDIA has introduced Ising, its newest OpenAI models designed to make Quantum Computers useful and faster with brand new capabilities. NVIDIA Ising AI Models For Quantum Computers Bring Up To 3x Performance Boost Quantum Computing has been cited as the next frontier of computing for decades. Several companies have been trying to perfect quantum computing for years now, and only now have a few started to break the code. NVIDIA already offers an open-source development platform for quantum computing called CUDA-Q. The platform is "qubit-agnostic" and works seamlessly with QPUs and Qubit Modalities. Today, NVIDIA is announcing its first family […]
Read full article at https://wccftech.com/nvidia-made-quantum-computing-practical-with-ising-worlds-first-open-ai-models/
Promptbook tracks your AI coding sessions automatically. Every prompt, token, dollar, and line is logged and turned into a public profile and project timeline so your best work doesn't disappear.
Create your profile, track your progress, and share the proof. Over 40 builders are already tracking more than 2,400 sessions. Setup takes just 2 minutes. The first 1,000 users get permanent Founding Builder status.
Meta will fulfill its massive AI demands by co-developing multiple next-gen AI Silicon "XPUs" with Broadcom. Meta & Broadcom Partner To Develop A Multi-Gigawatt AI Ecosystem Powered by Custom AI Silicon "XPUs" Last month, Meta announced four AI chips featuring a custom design for its AI tasks. These XPUs (chips with multiple IPs) were branded under the MTIA AI lineup & each chip is optimized for a specific workload that spans GenAI inference, General-Purpose, and Training tasks. The four chips are listed below with their specs: Metric MTIA 300 MTIA 400 MTIA 450 MTIA 500 Workload Focus R&R Training General […]
Read full article at https://wccftech.com/meta-broadcom-co-develop-custom-ai-silicon-power-multi-gigawatt-ecosystem/
DevShip unifies issue tracking, project management, client collaboration, and time logging in a single workspace for engineering teams. Use triage queues, roles and permissions, and a client portal to organize requests and keep stakeholders aligned, while the API and Slack integration connect your workflow. Start free and upgrade for advanced reporting, exports, and unlimited users.
4ever gives every family member their own profile where a lifetime of memories lives in one beautiful timeline. Every birthday, holiday, and first sports game are all organized and easy to find. Grandparents can digitize photos in boxes and add the stories behind them before they fade. Parents can build a living scrapbook for their kids that grows with them year after year. Recipes have their own section so dishes that bring everyone together are never lost. 4ever is one place where your entire family's history is preserved for generations.
The failure rate of NVIDIA's 16-Pin connector GPUs should be the primary reason why the company's warranty claims have increased by 1000%. With A Share of Over 90% In The Discrete GPU Segment, NVIDIA Witnesses A Massive Surge In Warranty Claims That Could Be Linked To Its New 16-Pin Connector Products NVIDIA's warranty expenses have seen a drastic rise over the past three years, as Warranty Week reports an unusual rise in the company's warranty claims and accrual rates. It is reported that NVIDIA's warranty claims increased ninefold, whereas AMD's warranty claim rates increased by two-thirds during the 2024-2025 period. […]
Read full article at https://wccftech.com/nvidia-warranty-claims-increased-1000-percent-since-16-pin-connector-gpus-launch/
As the United States continues to hammer down trade restrictions on China, YMTC has decided to uplift the chipmaking capacity by building new fabs. China & US Trade Wars Continue, In the Midst, YMTC Decides To Double Its Production Capacity With Two Brand New Chipmaking Factories The semiconductor industry is currently facing a trade war between two giants. On one hand, there's the United States, and on the other, there's China. From export restrictions to the banning of necessary tools that are required for making chips, the United States is trying to ensure that China doesn't get bleeding-edge materials and […]
Read full article at https://wccftech.com/china-to-double-chip-making-capacity-with-three-new-ymtc-fabs-tackle-us-restrictions/
A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported.
The post Google Search Console Glitch Gives SEOs A Scare appeared first on Search Engine Journal.
Emmanuel Macron, president of France, is spearheading an initiative to prohibit teens under age 15 from accessing the apps.
The annual messaging conference will be held June 3 and showcase artificial intelligence innovations and upgrades to WhatsApp, Messenger and IG Direct.
Linking the two platforms will enable streamlined post scheduling and access to advanced tracking and insight tools.
The move is part of a larger celebration honoring the 250th anniversary of the U.S. that will also include a new America 250 hub.
A new study from Snap and Ipsos found that Snapchat users were more likely than non-users to own at least one insurance policy.
Major changes include new ways to schedule and publish content and manage engagement.
Bambu Lab launches its X2D 3D printer at a shockingly low price After a time of teasing, Bambu Lab has officially unveiled its X2D 3D printer, the company’s highly anticipated replacement for its popular X1 Carbon. With this new model comes a suite of features, including an “auxiliary nozzle”, AI error detection, and more. This […]
The post The Bambu Lab X2D has arrived, and it’s aggressively priced appeared first on OC3D.
The Mac lineup will obtain a mammoth advantage over the competition because Apple has kept its prices in check, but this isn’t the only lineup the company is focused on. According to the latest rumor, the iPhone 18 Pro and iPhone 18 Pro Max could become two of the most popular flagships on the planet because, where rivals are introducing price hikes left, right, and center, Apple is rumored to introduce a price freeze. However, there’s a catch, but not a terrible one: those who are used to picking out their favorite color options might be left sorely disappointed. iPhone 18 […]
Read full article at https://wccftech.com/iphone-18-pro-to-dominate-markets-with-prize-freeze-but-with-fewer-options/
MemoKee is a central memory hub that lets you save articles, videos, social posts, product pages, notes, and voice notes from any device and find them fast. It uses AI to auto-tag and categorize your saves and semantic search to retrieve what you remember without exact keywords. Group by topic, project, or tag to build a long-term personal knowledge library you can trust.
The more thinking you outsource to AI, the harder it gets to reason on your own.
Thessea reverses that with 10-minute daily sessions built around real articles, not brain games. Read actively, answer reasoning questions, and get structured feedback that shows exactly where your thinking held up and where it broke down. A six-axis skill profile tracks your progress over time, so you can see your reasoning sharpen week by week.
Path of Exile 2 is developer Grinding Gear Games' self-dubbed "next generation action RPG," and this round-up will take you through everything you need to know about the game between its early access launch, to 1.0, and beyond. After getting announced all the way back in 2019, Path of Exile 2 arrived in Early Access in December 2024 after it was delayed from its initial November 2024 release window. When it arrived a little more than a year after Diablo IV, comparisons between the two ARPGs were all over the place. But at least at the time of its early […]
Read full article at https://wccftech.com/roundup/path-of-exile-2-everything-we-know-about-grinding-gears-next-gen-arpg/
Boxlab is an online packaging design tool that turns your box dimensions into production-ready dielines and realistic 3D previews. Pick a template, set your sizes, upload artwork, and see the result fold and rotate in real time, complete with foil stamping, spot UV, and material effects. Place your packaging into photorealistic scenes using 100+ built-in studio and lifestyle presets, or generate a custom environment from a text prompt with AI. Lighting, shadows, and atmosphere adjust automatically. Export dielines in PDF, SVG, or DXF, download high-res renders, or embed an interactive 3D viewer on your site, no switching between apps.
I built PeopleBuild around a problem I’ve had for years: it’s hard to find the right people for your ideas and just as hard to find ideas where you can contribute. The layoff and job-transition angle was part of the starting point, but the problem feels broader. Many talented people want to keep building, but most platforms push them toward jobs, generic networking, or solo work. PeopleBuild aims to create a more direct place for collaboration and team formation.
Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs.
The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal.
Pragmata is drawing positive early reviews thanks to its inventive mix of third-person shooting and real-time hacking mechanics alongside striking futuristic visuals. The dynamic between its lead characters and the game's strategic combat depth stand out as key strengths.
Starfield finally made its (somewhat inevitable) arrival on PS5 last week, alongside the launch of its Free Lanes update and the Terran Armada DLC expansion, and in its first week on PlayStation, according to a new report from Alinea Analytics, the game has managed to sell 140K copies. Not a bad start when you look at it on the surface, but Alinea's report seemingly proves that Starfield is mid. Or at least its PS5 launch sales are, compared to other Xbox Game Studios-published games that have arrived on PS5 within the last six months. Compared to The Outer Worlds 2, […]
Read full article at https://wccftech.com/starfield-ps5-launch-estimated-140k-copies-sold/
Today's exclusive interview is a bit different from the usual because it is focused on a company called Wolfjaw Studios that is probably unknown to most gamers but still powers many of the most played online games, including the likes of NBA 2K, WWE 2K, Destiny 2, Marathon, Among Us, and Magic: The Gathering Arena. Founded in 2019 by Mitchell Patterson (following a conversation at TwitchCon 2018), Wolfjaw was built from scratch around a single, focused ambition: to establish backend development as a distinct, mission-critical discipline within game development, rather than an afterthought bolted on after the "real" work was […]
Read full article at https://wccftech.com/wolfjaw-ceo-live-service-craze-fortnite-pubg-lol/
Even though Samsung has now ended the production of its triple-folding Galaxy Z TriFold smartphone, its successor might already be in the works and would likely bear a wide form factor popularized by the upcoming iPhone Ultra, as per the insights gleaned from Samsung's patents. Samsung's patents hint at an upcoming successor to the now-defunct Galaxy Z TriFold, albeit in a wide form factor We already know that Samsung has been working on a Galaxy Z TriFold 2, which is expected to sport a more refined hinge mechanism, one that is lightweight and ultra-thin, allowing the South Korean behemoth to […]
Read full article at https://wccftech.com/samsung-is-likely-working-on-a-successor-to-the-galaxy-z-trifold-that-bears-a-wide-form-factor/
Digital Dashboard Hub unifies 255+ interactive dashboard tools for managing finance, productivity, and wellness in one place. Explore three collections—Career & Skills Lab, Vision & Values Suite, and Tools That Work—to budget, invest, plan your career, set goals, and build healthy habits. Start with a free 14-day trial and choose from Starter, Pro, Premium, or a one-time Lifetime Deal to unlock unlimited views, saves, exports, and priority support.
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