New studies suggest popular AI chatbots continue making significant mistakes around election information, creating growing concerns as more people rely on AI tools instead of traditional search and news sources
Trump Mobile has just given a master class on all of the things that should NOT be done when faced with a PR nightmare: rampant evasiveness? check; deliberate obfuscation? check; pinning the blame on others? check; hiding important facts from customers? double check. Even though the company has finally deigned to acknowledge the T1 Phone database leak, it is apparently still deliberating whether its customers should receive a formal intimation. Trump Mobile says it is still evaluating whether it should notify its customers of the exposure of their personal data We reported earlier this week that Trump Mobile's newly launched […]
Looking to take the next step in your search marketing career?
Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.
The Role We need someone who can handle the day-to-day execution of our marketing operations across multiple clients. This is not a strategy role — it’s hands-on work. You’ll be publishing content, managing prospect lists, keeping local listings accurate, and making things run on time. You’ll work directly with the founder. Communication is in English, […]
Job Description Job Description Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands […]
I’m the owner of Jaclyn Hope Design, a small web and SEO agency based near Seattle, WA. We produce high-quality, converting websites and solutions, with detailed SEO work on every site. Our clients are both service and product-based businesses. The majority are women entrepreneurs and business owners. We have a small team of designers and […]
Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and […]
We are seeking a skilled and experienced Remote SEO Specialist to join our digital marketing team. In this role, you will be responsible for improving our website’s organic search rankings, driving increased traffic, and enhancing online visibility. The ideal candidate will have a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, […]
About Us Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique […]
Job Description Digital SEO Manager COMPANY BACKGROUNDOur client is successful eCommerce company with a large range of consumer good and brands that are recognised and sold across most of the world’s leading online platforms (Amazon, Google Shopping, eBay etc) JOB RESPONSIBILITIESTo manage all of their international website SEO campaigns, they wish to recruit a Digital […]
About Inspira Education Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, […]
Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, […]
Description What we need: The Digital Solutions Specialist is responsible for the coordination and execution of several items relating to the successful launch and ongoing maintenance of features and capabilities of Cetera’s digital platform, AdviceWorks. Reporting to the Managing Director, Digital Solutions, this role facilitates key deliverables relating to user acceptance testing, go to market planning, and ongoing platform support. […]
Join the team that brings iCloud to life for millions of people every day. We’re looking for a Growth Marketing Manager to lead customer acquisition, engagement, and retention initiatives that improve the customer experience and drive business growth. In this role, you will partner with teams across marketing, product, engineering, analytics, design, business development, operations, […]
About the role Our Paid Media Managers are responsible for developing and executing handcrafted digital marketing strategies on paid search, display, and paid social advertising channels. While much of your work will be independent, there are also plenty of opportunities to collaborate with fellow analysts, mentor junior team members, and receive ongoing training. We need […]
Description Role: Growth Marketing LeadLocation: London (Oxford Circus) Hybrid: 2 days per week Reports to: Director of Brand & Marketing About MonumentWe’re building something genuinely rare: a financial brand designed for the mass affluent – the professionals, entrepreneurs and ambitious savers that traditional banks have systematically underserved for decades. We exist to make managing wealth simpler, smarter and more […]
Company Description GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, and Mediacom – each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in […]
Own and scale Talkiatry’s paid search program end-to-end, including forecasting, budgeting, pacing, bidding strategies, account structure, and creative testing for Google, Bing, and ZocDoc.
Develop and execute a rigorous testing roadmap, including ad copy, keyword strategy, landing page variants, and automation/algorithmic controls; quantify impact using sound experimental design.
Develop and manage paid digital marketing strategies across multiple channels, including: Paid Search, Performance Max (PMAX), Meta Ads (Facebook & Instagram)
Monitor, optimize, and scale campaigns based on performance KPIs including ROAS,CPA, conversions, traffic, impressions, engagement, and sales.
Strategize & Execute: Develop, launch, and manage comprehensive paid search, display, shopping, pmax, demand gen, youtube and ctv campaigns from conception to optimization, ensuring alignment with client business objectives.
Performance Optimization: Proactively manage bids, budgets, and targeting to achieve and exceed key performance indicators (KPIs) such as Revenue and ROAS.
Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them.
Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.
Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
AI-Optimized Search (AIO): Define and drive CARE.com’s strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we’re the answer, not just a result.
SEO Manager, Veracity Insurance Solutions, LLC, (Remote)
Salary: $100,000 – $135,000
Lead, coach, and develop a high-performing team of SEO Specialists
Set clear expectations, quality standards, workflows, and growth paths across the team
As absurd as it is, yes, if you Google the term “disregard” right now, you’ll get a broken search result, which is amusing to see, especially since this error comes days after the I/O 2026 keynote, where the technology giant introduced its revamped AI-powered version of Google Search. Google is misinterpreting the term “disregard” as an instruction rather than a search query, and unsurprisingly, the company is receiving criticism While standard search results, such as the term’s definition, show up at the bottom, the space under AI Overview is filled with nothing but black and white, depending on whether you […]
The SpaceX S-1 is finally here, and the story it tells goes way further than rockets. The filing runs to 36 pages of risk factors alone, and the numbers inside match the ambition: a $28 trillion total addressable market, a pay package tied to establishing a Mars colony, and a valuation target that would make it the largest IPO in American […]
OpenAI is rolling out a fresh set of updates to its Ads Manager Beta, giving advertisers more control over campaign pacing, targeting, and reporting — while also quietly testing new ad experiences inside ChatGPT.
The latest updates signal continued investment in building out the platform’s advertising capabilities as OpenAI looks to make ChatGPT a more viable performance and brand advertising channel.
What’s new in Ads Manager Beta:
Daily budgets arrive. Advertisers can now choose between a daily or lifetime budget when creating new campaigns.
For now, daily budgets are limited to newly created campaigns, but the addition gives marketers more flexibility over pacing and spend management — particularly useful for advertisers running always-on activity or testing campaigns with tighter controls.
Expanded geo targeting. OpenAI is also introducing more granular location targeting options across the U.S.
Advertisers can now target campaigns by state, designated market area (DMA) and zip code
Targeting can be configured during campaign setup or adjusted later within campaign settings.
The update brings ChatGPT’s ad tools closer to the location controls advertisers are accustomed to on established platforms like Google and Meta, particularly for regional campaigns and local business targeting.
Aggregate totals in reporting views. Ads Manager table views now display aggregate totals for key metrics including impressions, clicks and spend
Totals are available across campaign, ad group, and ad-level reporting views, making it easier for advertisers to quickly assess performance without exporting data.
OpenAI begins testing new ChatGPT ad experiences. Alongside the Ads Manager updates, OpenAI confirmed it is beginning an early test of new ad experiences within ChatGPT.
A small subset of ads may now display dynamic calls-to-action (CTAs), including:
“Shop Now”
“Book Now”
“Sign Up”
“Learn More”
According to OpenAI, CTAs are automatically selected based on the ad creative and destination experience.
The company said advertiser controls for CTA selection could be explored in the future.
OpenAI described the feature as a lightweight enhancement intended to help users better understand and engage with ads appearing in ChatGPT.
Why we care. These updates signal that OpenAI is steadily building a more sophisticated and performance-oriented ad platform inside ChatGPT. Features like daily budgets and granular geo targeting give marketers greater control over spend and audience reach — capabilities that are considered essential on more mature advertising platforms.
The introduction of dynamic CTAs also suggests OpenAI is beginning to optimize ads for engagement and conversion actions, potentially opening the door to more performance-driven ad formats in the future. For brands experimenting with AI-native advertising, these updates indicate the platform is evolving beyond early-stage testing into a more viable media channel..
Windows 11 is testing several new accessibility features through the Insider Program, including improved support for Braille displays, a new screen tint option, updates to Voice Access, and changes to Magnifier.
A 2016 warning about Android apps on Chrome feels newly relevant as Googlebooks pushes Android PCs into the agentic era and challenges Microsoft again.
With the Computex 2026 trade show in Taiwan coming up, analysts from GF Securities are confident that NVIDIA will address the latest trend in the AI computing industry at the event. Following Intel's first-quarter earnings, the industry's shift towards CPUs for agentic AI computing has generated speculation that the role that GPUs play within an AI cluster could drop. However, GF Securities believes that NVIDIA will showcase the advantages of its Vera CPUs at Computex and claim that they offer as much as 1.5 times the computing performance over x86 rivals from AMD and Intel. NVIDIA Will Make Significant CPU […]
Samsung is apparently trying to pair titanium's ruggedness with Aluminum's better thermal performance, bringing the best of both metal frames to its future lineup of foldables. Interestingly, Samsung's relatively simple approach to smartphone-geared metallurgy can serve as an effective counter to Apple's more complicated efforts with the so-called Liquidmetal. Samsung new 'dual-phase' frame fuses an outer titanium layer with an inner aluminum core, bringing superior rigidity and thermal performance to its foldables in the near future The tipster Schrödinger has just penned an interesting post on his Telegram channel, detailing Samsung's latest smartphone-related metallurgy efforts. According to the tipster, Samsung […]
Playground's Fable reboot has been officially rated in South Korea and Australia, as spotted by Reddit users. Both of them have restricted the game to be only available to adults due to its mature content, and the South Korean board also shared why: An immersive open-world action RPG depicting the player's adventure to resolve the situation where villagers are turned to stone by an unidentified stranger. Therefore, in accordance with Article 21 of the Act on Promotion of the Game Industry and Article 7, Paragraph 4 of the Classification Regulations, it has been decided to classify it as 'Not suitable […]
Warhammer 40K: Dawn of War IV has finally been given a release date at Warhammer Skulls 2026, with its arrival on PC officially set for September 17, 2026. More than just a release date though, developer KING Art and publisher Deep Silver also revealed the game's post-launch roadmap for its first year which includes two paid expansions due to arrive in year one. Pre-orders for the game also went live alongside the announcement, which was revealed in a new gameplay trailer you can check out below. The base game will run you $53.99 USD if you pick it up while […]
At this year's Google I/O, one of the biggest changes presented by the Silicon Valley giant was to Search. Here's why you should care about what comes next.
Apple is asking the Supreme Court to narrow the App Store injunction won by Epic Games and overturn the court’s contempt ruling over external payment fees.
Warhammer Survivors now has a free Demo on Steam A demo version of Warhammer Survivors, a Warhammer-themed pixel-art “Bullet Heaven” game, has been released on Steam. This demo acts as a “first taste” for the full game, featuring two levels. The game spans both the Warhammer 40,000 and Warhammer: Age of Sigmar universes, with the […]
Forza Horizon 6 launched earlier this week (or at the end of last week if you bought the Premium Edition), and according to a new report from Alinea Analytics, the latest driving game from developer Playground Games is, unsurprisingly, a massive hit as it nears an estimated 5 million copies sold and $325 million earned in gross revenue in its first week on store shelves. According to the report, Playground Games' trip to Japan had no problem selling millions of copies off the jump despite its inclusion on Xbox Game Pass right at launch for Game Pass Ultimate subscribers. More […]
AIO coolers are more about displays these days, and Lian Li just brought its Hydroshift series to the next level. Lian Li Launches Hydroshift II Curved 360 AIO Cooler, Boasting Motorized Dual-Axis Curved OLED Display With 2288x1048 Resolution AIO coolers have come a long way. We no longer see the same boring radiator and RGB block combos, as most manufacturers have transitioned to dedicated displays on the block. Various innovative measures are taken to ensure a cleaner look, and the coolers bring enhanced performance via improved designs. Lian Li's Hydroshift series has received another such addition as the company has […]
It has been a long time since Devil May Cry 5 launched on PC and previous generation consoles, and, besides getting Vergil as a new playable character, the original versions of the game did not get any of the other improvements featured in the PlayStation 5 and Xbox Series X|S Special Edition release. However, some very interesting discoveries made by Reddit user Maarten PeTeRS suggest that CAPCOM may finally end its snubbing of the PC release. The user recently took a good look at the SteamDB Update History page of Devil May Cry 5, highlighting that, since January 9, ChangeNumber […]
Samsung's new pay deal is creating more headaches than the ones it purports to solve, especially after a nearly 100x difference in implied bonuses between various divisions of the tech conglomerate has caused something of an all-out revolt, with the union that caters to Samsung's employees working in its home appliances and mobile division now vowing to seek a court injunction. Samsung's internal cohesion is ripping at the seams in the wake of a new pay deal that is proving to be particularly lucrative for its memory-focused workers As we reported recently, to resolve the threat of debilitating strike, Samsung […]
Mozilla VPN’s latest updates introduce a handy iOS Control Center toggle for iPhone, alongside major performance and stability upgrades for macOS and Linux clients.
Blink and you'll miss it, but Rivals season 2 episode 4 just hinted at a future lesbian romance. However, I've taken a request for more right to the Hulu and Disney+ writer's room.
Is the answer to the RAM crisis Chinese-made DRAM that's much cheaper to source since those companies aren't tied up in AI data center contracts? It's too early to say yet, but when a manufacturer as big as Corsair starts using DDR5 modules from ChangXing Memory Technologies (CXMT), that notion gains a lot of merit.
Google demoed prototype Android XR glasses that overlay Gemini-powered translation, navigation, and other information directly into your field of view.
For a first-time attendee, Google I/O’s energetic, optimistic atmosphere felt almost like a coronation.
Last year’s bets are now growth pillars because they worked. Ask Maps became the playbook for rolling out Ask YouTube. Gemini 3.5 Flash powers Antigravity — think Claude Code, but Google — and Googlers are already using it to build the features demoed on stage.
Everything shipped fast, and everything felt confident.
There was something for everyone.
Gemini Omni, which was compared to Nano Banana but for video (I have bizarre proof).
Smart glasses are making a comeback.
Video game-like experiences that can be prompted and played in real time.
Workspace can now talk documents into existence.
Google Maps images can be turned into surrealistic fever dreams via prompting (I asked what the use case was, and it sounded more like a solution looking for a problem: Hollywood studios could forgo shooting on location?).
I even have Gemma running on my phone so I can converse with a smaller model on an airplane. (P.S. American Airlines now has free Wi-Fi, so I’m good.)
But I haven’t even gotten to the part that’s most curious.
Gemini is becoming more like Search. Search is becoming more like Gemini.
There are now features across both products that serve the same intent: monitoring the web and proactively notifying you when something relevant appears.
In Search, it’s information agents. In Gemini, it’s Spark or Daily Brief. The overlap is obvious.
So I asked one of the product managers directly: “How are you thinking about long-term feature management and the bloat of utilities that largely overlap?”
The answer: “Right now, it’s all about velocity.”
They’re shipping relentlessly. Three other PMs behind flagship I/O features said the same thing. Every one of those features was started and shipped this year, in 2026. That was mind-blowing.
The PM added: “The way velocity is achieved is less managerial overhead.”
I took that to mean: get on the board now and figure it out later.
Once you see it, you can’t unsee it
With that framing, the rest of the day looked different. I saw plenty of impressive demos, but kept wondering: what do I actually do with these next?
I now have Gemma on my phone, but one of the developers couldn’t offer much of a day-to-day use case. I got a demo of AI Mode’s monitoring capabilities by prompting “keep me updated” and saw how the pieces connected. But when I asked a follow-up — “How will I manage these alerts alongside everything else? What happens when they go stale?” — there wasn’t an answer. Granted, it’s still a demo, but the non-answer was telling.
The second-order effects of many of these features don’t seem fully considered. It gave me the sense that engineers dogfood these models from the command line, not the front end.
One small but revealing example: as of this writing, I still can’t delete old Gemini chats in the web browser, even though I can in the Mac app.
Universal Cart: The feature that got everyone talking
One feature that came up repeatedly in conversations with both engineers and users was Universal Cart, Google’s new cross-surface shopping protocol.
When people asked what I thought, I said: “If you’re Google, you should be very excited, because if this gets adopted, you own more of the end-to-end experience. If you’re everyone else, you’re probably worried.”
That didn’t seem to concern the group I spoke with, many of whom felt oddly detached from the growing anti-AI sentiment in the U.S.
Later, I spoke with an SEO professional at a large ecommerce brand already implementing Universal Cart. When I mentioned the velocity comment, they said: “That sounds like what we experienced during implementation. It feels rushed.”
Four days before I/O, Google’s Search quality team told publishers to “write for humans, not AI.” Then the AI agent team took the stage and demonstrated a future where Google’s own agents browse, interpret, transact on, and generate content across the web.
If the future is increasingly AI Mode — with agents building, fetching, and acting on users’ behalf — the guidance to publishers starts to ring hollow.
Why this matters for the web ecosystem
I don’t want to diminish the work these engineers are doing. I told them that directly. As someone building products for search and for our clients, I empathize. You mostly hear criticism, not praise.
But I can’t help wondering what happens when all these overlapping features — the bloat, the inability to delete, manage, or reconcile things cleanly — become technical debt that has to be unwound. Right now, the AI playbook seems to be: feature utilization first, fix it later.
Still, I honestly respect that a company as large and established as Google is moving this fast, and I’m genuinely excited to see how some of this plays out. With their cash flow and their ability to manufacture their own TPU chips, they can afford to place multiple bets and see what sticks.
I wanted to keep talking with that PM, but we were unceremoniously kicked out of the area.
The bright spots are real
Google reported that last quarter saw an all-time high in search queries. They’re taking authentication and provenance seriously, with SynthID expanding into Search and Chrome, new adoption partners like OpenAI, and C2PA content credential verification for crawl.
Those are meaningful steps forward.
But this pace will likely create unintended consequences. My hope is that the rush to move fast doesn’t further destabilize an already-rattled web ecosystem by breaking too many things along the way.
All of this is to say: it’s an exciting time to be in search.
Every time Google ships a new Search Central document, two camps in our industry move at the speed of light. The first camp screenshots their favorite paragraph, posts it to LinkedIn with “SEE? IT’S JUST SEO” in the caption, and goes back to doing exactly what they were already doing. The second camp screenshots a different paragraph and posts it with “see, here’s the proof they’re lying to us.” Both camps treat Google’s guidance like scripture, depending on which verse confirms what they already believed.
Google’s recently updated guide on Optimizing your website for generative AI features on Google Search was a feast for the first camp. The “it’s just SEO” folks ate well that week. AEO and GEO got declared “still SEO.” Chunking got dismissed. llms.txt got dissed. Rewriting for AI got nullified. If you’ve spent the last two years on LinkedIn telling everyone that nothing has changed, Google handed you a gold star and a victory lap.
But I want to remind everyone of something the first camp likes to forget: two years ago, we held thousands of pages of Google’s internal Search ranking documentation in our hands. The leaked Content Warehouse documents showed, in Google’s own words, how the public guidance and the internal reality diverge. The same company that publicly insisted certain signals didn’t exist had them named, weighted, and documented inside their own engineering wiki. That wasn’t a leak from an enemy of search. That was Google’s own engineering documentation, and it showed exactly how much we should trust public guidance about what is and isn’t important.
I’m not saying every line of Google’s new guide is a lie. I am saying that Google has a long, well-documented history of nudging the industry in directions that benefit Google first and the open web maybe. It’s to Google’s benefit for SEOs to remain the janitors of the web cleaning up technical debt, formatting structured data, and politely waiting for the next algorithm update rather than evolving into a discipline that operates across multiple platforms and influences how content is engineered for systems Google does not control.
As I argued in my refutation of the misinformation about chunking, the influence Google has spent two decades accumulating is finally fragmenting. Competitive AI platforms are stealing attention. Referral traffic is shrinking. Investment is moving to channels Google doesn’t own. The leverage Google had to define what “good content” means is weaker than it has been in twenty years — and you can hear it in how protective the language has gotten.
Meanwhile, in Redmond
For a clean contrast, look at what’s been coming out of Bing.
Krishna Madhavan and his team have spent the last several months publishing posts that read like the opposite of Google’s guide. Keep in mind that there is near parity in both platforms’ offerings.
Where Google’s posture is “trust us, keep doing what you were doing,” Bing has been publicly explaining how their index is changing, what grounding actually requires, and giving publishers tools to measure how their content participates in AI answers.
In Elevating the Role of Grounding on the AI Web, Jordi Ribas openly names what’s happening: agents are doing the browsing now, they’re drawn to structured and verifiable content, and a new optimization discipline called Generative Engine Optimization is emerging in response. No dismissive air quotes. No “it’s all still SEO.” They just call it what it is.
Introducing AI Performance in Bing Webmaster Tools goes further. It is, in Microsoft’s own words, “an early step toward Generative Engine Optimization (GEO) tooling in Bing Webmaster Tools.” Citations across Copilot and Bing’s AI summaries. Page-level citation activity and Grounding queries, you know, the actual phrases AI used when retrieving your content. The thing every working AI Search practitioner has been asking for, Bing shipped it.
Then, in Evolving role of the index: From ranking pages to supporting answers, Krishna’s team explains in plain detail that “the unit of value shifts from documents to groundable information — discrete, supportable facts with clear provenance.” They state directly that “chunking/transformations must preserve meaning and claims used in the answer.” They acknowledge that the metrics, the unit of analysis, and the responsibility of the system have all changed.
Read those three posts in order, then go re-read Google’s “mythbusting” section. You will struggle to believe you’re reading documents about the same technology.
Going point by point
With that framing, let’s walk through Google’s claims.
“Is SEO still relevant for generative AI search?”
“What about ‘AEO’ and ‘GEO’? ‘AEO’ stands for ‘answer engine optimization’ and ‘GEO’ for ‘generative engine optimization’. These are both terms you may see used to describe work specifically focused on improving visibility in AI search experiences. From Google Search’s perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO.”
“It’s just SEO” is naive, and it’s naive for the same reason it has been naive every previous time someone trotted it out.
SEO as a discipline is not a list of tactics. It’s a mindset, a set of organizational expectations, a budget line, and a reporting structure. SEOs have been trying to expand that mindset for years to bring in content engineering, to influence product, to own technical architecture, to participate in video, brand, and design. We mostly haven’t won those fights, because the org charts in most companies treat SEO as a downstream cleanup function.
This is also the same trick the industry has played on us for fifteen years. Mobile was “just SEO.” Voice was “just SEO.” Schema was “just SEO.” AMP was “just SEO,” and we ate years of implementation work for a system Google quietly deprecated. Every time a new surface appears, the discipline absorbs the work, and every time, the line item that pays for it doesn’t grow proportionally. Folding AI Search into “SEO” isn’t a clarification. It’s the continuation of a pattern that has been excellent for Google and lousy for the people doing the work.
The skill set has diverged whether the title has or not. The traditional SEO toolkit is keyword research, technical auditing, internal linking, structured data, content optimization tools, link building, and rank tracking. The work of AI Search adds information retrieval theory, vector distance measurement, RAG pipeline analysis, content engineering at the passage level, agent and protocol design (MCP, A2A, UCP, ACP), brand citation tracking across LLM platforms, and synthesis evaluation. There is overlap. There is also vast surface area that has never appeared in any SEO job description ever written. Pretending the skill set is the same is how organizations underhire for the actual problem.
The audience changed, too. Traditional SEO optimizes for one machine and the humans clicking its results. AI Search optimizes for a retrieval system, a synthesis pipeline, possibly an agentic browser, and a human reading an answer that may not contain a link to your site at all. Those are different consumers with different criteria, different measurement, and different reporting. Pretending the audience hasn’t changed is how you end up running the wrong tactics against the wrong KPIs for the wrong stakeholders.
The strategic cost of “just SEO” is concrete. When a brand asks “how do we show up in ChatGPT?” and you treat that as an SEO problem, you start optimizing pages and chasing indexing. The actual answer often has very little to do with your website. It involves your presence in Wikipedia, Reddit, third-party publications, and the licensed data partners that feed model training and grounding. That isn’t on-page work. That is brand, PR, third-party data, and information architecture across the open web. An SEO budget rarely funds that work. A GEO or AEO budget can.
When AI Search lands in an organization with a different name, it gets different expectations and a different budget. It gets cross-functional sponsorship. It gets executive attention. It gets the cross-discipline collaboration SEOs have been requesting since I started in this industry two decades ago. “AEO” and “GEO” are not magical incantations, but the labels create the room SEO has not been able to create for itself.
Meanwhile, the practitioners doing this work keep getting handed more responsibility. More platforms to optimize for. More systems to understand. More research papers to read. More tooling to build. None of that comes with new headcount or higher salaries when leadership sees it as “still SEO.” Google reframing this work as the same old discipline isn’t a neutral observation. It is the rhetorical move that keeps the work uncompensated.
And note: Google itself doesn’t actually run on “it’s just Search.” AI Mode, AI Overviews, and classic ranking are different systems run by different teams on different infrastructure with different evaluation criteria. The leaked Content Warehouse docs made those distinctions visible. Their public posture flattens the inside of their own org for the benefit of the outside narrative. We don’t have to accept the flattening.
That’s what “it’s just SEO” actually delivers to organizations: more scope, same budget, no new authority. That’s a fantastic outcome for the platforms that benefit from our unpaid labor. It is a terrible outcome for the people doing the work.
Non-commodity content
“Create valuable, non-commodity content for your audience”
This part is fine. Make good, unique content with a real point of view. Nobody serious disagrees. Moving on.
llms.txt files and other ‘special’ markup
“You don’t need to create new machine readable files, AI text files, markup, or Markdown to appear in generative AI search.”
True for Google. Also missing the point.
llms.txt is genuinely useful for Claude and a handful of other systems that have explicitly committed to reading it. Anthropic has documentation suggesting it. There are observable benefits to publishing it in environments where it’s actually consumed. Telling people to ignore it because Google doesn’t read it is exactly the kind of single-platform myopia I keep pointing at. Google’s guide describes one ecosystem. Your strategy needs to account for several.
The honest version of this guidance would be: “Google doesn’t process llms.txt in any special way. Other systems may. Make your own call.” Instead, Google quietly conflates “we don’t use it” with “you don’t need it.”
‘Chunking’ content
“There’s no requirement to break your content into tiny pieces for AI to better understand it. Google systems are able to understand the nuance of multiple topics on a page and show the relevant piece to users.”
I wrote 4,500 words on this in January and I’d rather not relitigate the whole thing here. The short version is this: chunking is what RAG systems do to your content, whether you optimize for it or not. The question is whether your content survives the chunking process with its meaning intact, or whether it shatters into incoherent fragments. The vector math doesn’t care about Google’s preferences. A passage that focuses on one idea will, in nearly every measurable case, retrieve better than a passage that tries to cover three.
Bing acknowledges this directly: “chunking/transformations must preserve meaning and claims used in the answer.” Google’s own MUVERA research, their work on passage indexing, their patents on pairwise passage selection — none of it is consistent with the guidance that chunking doesn’t matter. The systems retrieve passages. Treat your passages like they matter, because the systems do.
Rewriting content just for AI systems
“You don’t need to write in a specific way just for generative AI search. AI systems can understand synonyms and general meanings of what someone is seeking, in order to connect them with content that might not use the same precise words. This means you don’t have to worry that you don’t have enough ‘long-tail’ keywords or haven’t captured every variation of how someone might seek content like yours.”
This is the line that bothers me most, because it is antithetical to how these systems actually decide what to use.
A retrieval system selects passages by computing vector distance against the query embedding. A synthesis pipeline then performs pairwise comparisons between candidate passages to decide which ones get sent to the model. The system is not “understanding” your content in the human sense — it’s computing a similarity score, ranking by it, and making committed selections. Specificity, entity salience, semantic coherence, and structural clarity all show up in those scores. Write loose, generic, multi-topic prose and your passages lose those comparisons to passages that are tight, specific, and self-contained.
“Just write naturally for humans” sounds like good advice until you realize the systems have a measurable preference, and you can win or lose on the margins by writing for both. We have empirical evidence that adjusting passages improves their retrieval scores. We have access to public APIs that let us verify this on the content we publish. The guidance to ignore all of that and trust the systems to figure it out is asking you to compete with one hand tied behind your back.
SEO best practices still help. They just don’t cover the whole map.
I want to be careful here because this discourse gets reduced to extremes:
SEO best practices help.
Technical structure matters.
Crawlability matters.
Page experience matters.
Unique, non-commodity content matters.
None of that is going anywhere.
But “SEO best practices” was always shorthand for “what Google likes.” That was a fine proxy when Google was 90% of the traffic, and the rest didn’t matter. It is not a fine proxy in a world where ChatGPT, Perplexity, Claude, Copilot, Gemini, and a long tail of vertical agents are all making their own retrieval decisions on different infrastructure with different priorities. Some of those systems use Bing as their grounding layer. Some build their own indices. Some lean on llms.txt. Some don’t. Some are shipping webmaster tooling. Some are publishing the math behind their retrieval. The shared layer is shrinking, and the surface area you have to actually optimize is growing.
The thing Google’s guide doesn’t say — because it can’t — is that the systems competing with Google have different opinions, different infrastructure, and different incentives. Optimizing for all of them at once requires a broader practice than what’s described in any Search Central document. That practice is being built right now, in public, by people who refuse to accept that the only opinion that counts is Google’s.
A new world, a lot of opinions
Google’s guidance on AI Search is one opinion. It is the opinion of the company with the most to lose from a multi-platform world. Read it. Take what is useful. Apply it where it applies. Don’t mistake it for the truth.
The truth is that we are in a new world. The infrastructure for how information is retrieved and presented is being rewritten across multiple platforms simultaneously, and the consensus we once had about how to optimize it no longer exists. Bing is publishing what they’re doing. Anthropic is publishing what they’re doing. The research community is publishing what they’re doing. Google is publishing what it wants you to do.
That last one is not the same as the others. Treat it accordingly.
This article was originally published on the iPullRank blog and is republished with permission.
The Canadian Game Awards 2026 have come and gone to finally close out the awards season for 2025, and while its regional restrictions meant this was one awards show that Clair Obscur: Expedition 33 couldn't run away with, it did have a singular game dominating the night. South of Midnight was the clear winner of the evening, taking home seven awards, including the biggest award of the night. Compulsion Games' story-driven adventure won in almost every category it was nominated in, save for Innovation in Accessibility, which Assassin's Creed Shadows took home as its singular win of the night. Compulsion […]
Call of Duty is one of the biggest annual franchises in the video game industry, but that hasn't stopped it from going through a recent rough patch. Activision admitted the series was having an identity crisis and that the company's structural approach to releases contributed to its recent decline, but now it looks to put things back on track, as Infinity Ward claims 2026's release will be "the definitive Modern Warfare" game that kicks off "a new chapter" for the series. A video from the official Call of Duty YouTube account interviewing the co-studio heads of Infinity Ward, Mark Grigsby […]
Apple has incessantly faced overwhelming odds against local brands like Huawei, Xiaomi, and others in China, and there’s an ongoing belief that customers would pick these Android devices over an overseas company to fuel the nationalist sentiment. However, slap on a discount on the latest iPhone 17 lineup and see how that exact sentiment changes. Leading up to China’s “618” shopping festival, which is the region’s second-largest e-commerce sales event, price cuts on various Apple handsets have resulted in millions of activations, according to one tipster. The data shows that consumers will pick value over everything else, especially when there’s […]
Having become the main supplier of AI accelerators, Nvidia is now on track to outsell AMD and Intel with Vera CPUs and become a leading supplier of processors.
The Lenovo Slim 3X is now just over $500 at Amazon, hitting its lowest price in months. This lightweight Snapdragon laptop delivers excellent battery life and handles everyday tasks well, making it a strong pick for students and office workers.
After its two-episode premiere, the latest Yellowstone spinoff is now making a name for itself — and Dutton Ranch episode 3 wastes no time making Rip and Beth's lives even harder.
Bloomberg reports today that Nintendo is quietly raising its Switch 2 production quota to 20 million units for this fiscal year, a 20% increase over the 16.5 million units publicly outlined in the latest financial report that was released earlier this month. Nintendo is used to sharing very conservative estimates that are then handily beaten by the actual results. Dr. Serkan Toto, a renowned industry analyst, said as much to Bloomberg; he also believes that even the higher Switch 2 price won't stop consumers from buying the console. For them, there is no real downside in lowballing numbers first and […]
The Intel Razor Lake isn't coming anytime soon, but it's great to see display manufacturers already working on products that are Razor Lake-ready. Intel's Razor Lake Platforms Gets Early Display Support As Tianma Shows a 14-inch 2.8K In-Cell Touch Panel The Intel 2026 Client Ecosystem Symposium that was held in Shanghai had some interesting stuff going on, particularly for Intel's future generation CPUs. While we wait for Intel to drop the Nova Lake series later this year, it has already been working on next-generation CPU families, including the Razor Lake, which is one of the most interesting product stacks by […]
GIGABYTE has launched its latest budget OLED gaming monitor, which brings excellent specifications at an affordable price tag. GIGABYTE Debuts GO27Q24G 27-inch WOLED Gaming Monitor at $399 on Amazon; 0.03 ms Response Time, 240Hz, DisplayHDR True Black 400 Certification, and AMD FreeSync Premium Support Popular hardware and peripheral maker, GIGABYTE, has launched its latest and one of the most affordable OLED gaming monitors. The company has also announced the availability of the GO27Q24G 27-inch WOLED monitor on major retailers such as Amazon at a price tag of $399, which puts it against the most affordable 27-inch OLED monitor on the […]
Build the ultimate gaming setup with this impressive 49-inch Samsung Odyssey OLED G9 monitor. Save $700 of the cost of this screen in Best Buy's Memorial Day sale.
I’ve attended many AI conferences and training events over the past few years. I’ve seen people doing innovative work, but I’ve also seen many spinning their wheels.
After working hands-on with AI automation across multiple businesses, I’ve done both. So I want to share what I’ve learned to help you avoid wasting time, energy, and money — and instead use AI strategically to increase revenue and reduce expenses.
Many AI projects never create real value
More often than not, I see entrepreneurs reinventing the wheel with AI. I’ve lost count of how many people I’ve seen brag about using AI to build a new CRM when hundreds of solid platforms already exist. It makes no sense to build a new CRM when existing platforms already offer nearly every feature you need — and have full development teams keeping them updated and running smoothly.
The same goes for apps and software that are just clones of existing tools. I’ve made that mistake myself, but the reality is no one needs another version of the same tool that already exists a hundred times over.
Now, there are a few rare cases where building an app or software platform makes sense — mainly when you can launch it quickly and offer a proprietary approach. That could include a unique formula or algorithm, a specific process, or access to exclusive data. In other words, it needs to be something core to how you do business.
Otherwise, you risk spending time and money on technology that doesn’t materially improve the business.
Strategic AI is the real competitive advantage
The businesses seeing the strongest results from AI are using it to solve measurable operational problems.
The key is to apply it in ways that directly improve revenue and productivity.
How AI can directly increase revenue
For example, you might use AI to build a highly targeted prospect list and automate outreach to move leads into your marketing funnel. You can even take it further by using AI for part — or all — of the sales process. Many companies are already doing this and generating fresh, targeted leads on autopilot every day.
This is a highly effective, scalable way to increase revenue at a fraction of the cost of hiring people to do the work. There’s one caveat: you need to be certain your company can handle the increase in business. While this creates an opportunity to scale, it also means more people will be affected if you drop the ball — and that can damage your reputation quickly.
Implementation still requires oversight, testing, and operational discipline. Poorly implemented AI can create just as many problems as it solves.
AI can reduce time and operational costs
Another approach is to use AI to handle your workload more efficiently, reducing both time and costs. One way I’ve used it is to quickly analyze market conditions so I can make more accurate pricing decisions when buying and selling properties.
This is where AI really shines. It can compile, analyze, and generate insights from large datasets far faster than a person can manually, while surfacing patterns and opportunities that might otherwise be missed.
Using AI this way helps me identify the deals that make the most sense and make accurate offers faster than my competitors, which can be the difference between winning a deal and losing it.
One simple AI workflow that saves hours
Another smart approach I’ve seen came from the PR firm I work with. They use AI to monitor their clients’ media interview calendars, and once an interview is completed, the system automatically finds the Zoom recording, sends it for transcription, and queues an email with the video and transcript to the journalist.
This saves the firm roughly 30 minutes per interview and delivers everything within minutes, rather than waiting for an employee to handle it. Beyond the time and cost savings, it also makes the publicity far more valuable to journalists by making their job faster and easier.
Other high-impact ways to use AI
There are many other strategic ways to use AI to measurably improve revenue and productivity. Some of the ways I’ve helped entrepreneurs do this include:
AI virtual phone assistants answering calls 24/7.
Smart website widgets/chat assistants trained specifically on your business.
Appointment booking.
Missed call recovery.
Other implementations that improve response time and customer experience.
AI is only effective when used strategically
One of the biggest opportunities I see right now is helping service businesses stop losing revenue from missed opportunities.
Most small businesses don’t need another complicated platform or custom AI app. What they need is a system that responds faster than they can manually. That might be an AI-powered phone assistant answering calls and booking appointments 24/7, or a website assistant trained on the business that can answer questions and capture leads instantly. Used strategically, AI becomes less about replacing people and more about making sure opportunities stop slipping through the cracks.
Businesses that implement AI effectively will likely outperform competitors that are slower to improve operational efficiency and response times.
The most effective AI implementations are usually the least flashy. They solve specific operational problems: reducing missed calls, improving response times, accelerating analysis, qualifying leads faster, or eliminating repetitive administrative work.
If an AI system doesn’t measurably improve revenue, efficiency, customer experience, or decision-making, it’s worth questioning whether it needs to exist at all.
Using AI this way creates a major opportunity to get ahead and outperform slower-moving competitors.
So the only question is: will you invest the time to use AI strategically?
Memorial Day has given rise to a 31% discount for the Logitech G29 Steering Wheel controller exclusively on Amazon. With its Hall Effect Sensors and Real Force Feedback, it's perfect for playing racing games on PC and PlayStation.
Taking a summer holiday shouldn't mean missing out on your favorite sports. We explain how a top-tier VPN helps you access your home streaming platforms from anywhere in the world.
I'm live shopping Amazon's Memorial Day sale so you don't have to - here are my top picks, including up to 50% off grills, TVs, patio furniture, appliances, and more.
LEGO Batman: Legacy of the Dark Knight supports all major controllers on PC, including the DualSense controller. Support for the PlayStation 5 controller is among the best we have seen in recent times, as the controller's haptic feedback is also supported via a wireless Bluetooth connection. However, some players may not be able to enjoy these features or even see the correct DualSense icons when playing the game on PC via Steam. As there are no settings to change in the game's options menu, you will need to tweak your Steam settings to fix this issue. Disabling Steam Input If […]
Everyone was waiting for Take-Two Interactive's Q4 2026 report with bated breath, as it could have brought gamers news of a third GTA 6 delay. Luckily, that was not the case: the publisher confirmed that the November 19 date announced a full year in advance still stands. Marketing is also still slated to begin in the Summer, though Take-Two CEO Strauss Zelnick customarily declined to comment any further on marketing details, reiterating that more information will come straight from the label (that is to say, Rockstar Games). For the first time, the executive also answered a direct question about the […]
[UPDATE] The South Korean and Australian rating boards have rated Fable, making it even more likely that it will launch this year. [ORIGINAL STORY] Fable has been confirmed for a 2026 release earlier this year, but with Xbox's packed release schedule for the remainder of the year, and the release of Grand Theft Auto 6 in late November, the long silence on a precise release date is making more than a few wonder if the game will slip into 2027. While the chances of this happening are very real, developer Playground Games recently reaffirmed its commitment to the 2026 release […]
It will be a momentous occasion when Apple announces its “One More Thing” during its 2027 keynote, unveiling to the masses the iPhone 20, the company’s first flagship sporting a quad-curved display. While the California-based giant has gained some notoriety for developing this futuristic design, Samsung has been quietly testing a variant of the same display, which may be outfitted in one of its Galaxy S flagships, becoming a true iPhone 20 competitor. A new rumor claims that Samsung has been developing a 3D curved display since 2025, as it readies its upcoming flagship to take on the iPhone 20 […]
Right on schedule, a new Crimson Desert patch has gone live today ahead of the weekend, continuing Pearl Abyss' mission of fulfilling community requests to deliver an experience far above anything powered by Unreal Engine with the highly requested tool equipment slot while adding new content and fixes, including the ability to have a pet baby wyvern that will become a full mount in the future. The tool equipment slot is the first major new addition mentioned in the official patch 1.08.00 notes. This was one of the most requested features by the community, as previously, tools could only be […]
The base model of Samsung’s upcoming Galaxy S27 series was previously rumored to feature OLED panels from BOE as the Korean giant was looking to diversify its supply chain in the hopes of keeping its margins healthy and costs low. While it would seem unheard of for this alliance to happen for Samsung’s premium smartphones, the DRAM shortage can force companies to make all sorts of decisions, and according to one tipster, the company is already evaluating the Chinese manufacturers’ OLEDs, which can be procured at lower prices. BOE could supply Galaxy S27 OLEDs at $5 less than Samsung’s own display manufacturing […]
Following the shocking news that Bungie is ending any further development for Destiny 2, Bloomberg reports that the studio is about to suffer a significant round of layoffs. That's because there is currently no new game project to reassign those employees to, and even Destiny 3 is not in active production. That refutes rumors shared in late 2025 by Bungie leakers who had claimed that the next installment in the franchise was already in early development. It is sad news for all the millions of players who are fond of the sci-fi universe created by the studio, though this is […]
The Samsung Galaxy Tab S11 Ultra’s huge screen is fantastic, and is a great tool for consuming media, gaming and productivity, but you can get a more powerful iPad Pro for a similar price.
Chinese memory has apparently started making its way to global vendors, as Corsair's DDR5 modules have been spotted with CXMT DRAM. CXMT Takes Charge of The Global DDR5 Memory Supply Chain As Taiwanese & US Firms Lock In DRAM Supply Towards AI There has been a lot of talk going around CXMT and YMTC flooding the global markets with DRAM and NAND chips, as the AI supercycle has created a tight supply chain around commodity memory and SSDs. There were already reports that the major PC manufacturers have started exploring the integration of Chinese memory into their products due to […]
With a tongue-and-cheek name and a spec sheet that puts most top stick vacs to shame, the Kleva Krapof Auto Clean Slim Power vacuum sounds like a powerhouse at a very competitive price.
AT&T's 100+ year-old heritage comes with some hefty baggage, which includes the onerous requirement of having to dish out vast sums of money in California every year just to serve a tiny proportion of its state-wide clientele that is still using analog phones with copper wires. Apparently, the carrier has had enough now, and has just filed a lawsuit against the state of California to win a reprieve. AT&T no longer wants to serve its customers in California who still use copper wire-based analog phones, and is willing to sue the state to win a reprieve For the benefit of […]
Samsung is apparently feeling confident enough on the back of its rapidly growing coffers to try to eat some of TSMC's lunch, especially the proverbial course related to MediaTek, if one were to adhere to a cullinary-themed analogy. As a case in point, consider the latest rumor, which posits that Samsung's Chairman is currently courting MediaTek on TSMC's home turf. Samsung wants to rope in MediaTek as a foundry client, and is not above dangling lucrative memory deals to achieve its goals According to a Taiwanese publication, Samsung's Chairman, Lee Jae-yong visited Taiwan on May 21 with a high-level entourage. […]
Dali has unveiled the Vega, an all-in-one piece of hi-fi gear that combines speaker, amp, streamer and soundbar — and it can be stuck on your wall or laid on a surface
Poll reveals most Google I/O announcements had been what Android fans wanted, but there was nothing about the next Google Home speaker and Googlebooks.
Spotify is partnering with Universal Music Group to let Premium subscribers create AI-generated song covers and remixes, with participating artists receiving a share of the revenue.
First VPN promised hackers complete anonymity for their cyberattacks. But Europol said it was able to notify the service’s users that they have now been identified.
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The company has shared mitigation measures for a critical security vulnerability after a security researcher claimed it secretly built a backdoor into BitLocker.
The XRING 01 is proof that Xiaomi can make its own mark in the custom silicon game for smartphones and to ensure that it can hold its position against the likes of Qualcomm and MediaTek for future releases, the Chinese manufacturer is projected to invest a gargantuan sum of 200 billion yuan (approximately $28 billion) in R&D. Of course, not all of this amount will go towards the development of future SoCs, but a few billion is all Xiaomi needs. With one million XRING 01 units shipped, Xiaomi looks to cement its position as a threat to its new chipset rivals […]
Samsung's innovative streak is very much alive and kicking, as evidenced by a litany of its upcoming novel products, which now include the Galaxy Z Roll as well as holographic and blood pressure-measuring displays. Samsung continues to work on a range of novel products, including the so-called Galaxy Z Roll as well as the futuristic holographic and biomarker-focused displays David Kowalski (xleaks7) has now pinpointed a new Samsung patent that spans a rollable smartphone, tentatively dubbed the Galaxy Z Roll. Samsung's new patent envisions a smartphone with a lateral-rolling display, replete with a punch-hole selfie camera and a triple-camera setup […]
NVIDIA's Gaming segment will now be reported under the "Edge Computing" segment in future earnings results as the company pivots from being a GPU manufacturer to an ecosystem provider. NVIDIA's Edge Computing Segment Will Now Include All Client Markets, Including Gaming NVIDIA announced its latest earnings, where it posted a record revenue of $81.6 billion for Q1 FY2027. The bulk of the revenue came from the Data Center segment, but the gaming market revenue wasn't presented in the earnings chart. The company confirms that it has now placed Gaming alongside other segments under a new segment, called Edge Computing. Unlike […]
At Google I/O, we introduced new ways for developers to expand their reach and scale their business with less complexity.We’re expanding their reach by meeting users whe…
“This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. The rollout may take up to 2 weeks to complete.”
About core updates. Core updates typically roll out multiple times each year. They introduce broad, significant changes to Google’s search algorithms and systems, which is why Google announces them.
It has been a long time since the last core update. Many expected Google to roll out core updates more frequently, but that didn’t happen.
What to do if you are hit. Google didn’t share new guidance specific to the May 2026 core update. However, Google has previously offered advice on what to consider if a core update negatively impacts your site:
There aren’t specific actions you can take to recover. A negative rankings impact may not mean anything is wrong with your pages.
You may see some recovery between core updates, but the biggest changes tend to follow another core update.
In short: write helpful content for people, not for search engines.
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google said previously.
Why we care. With any core update, you often see significant volatility in Google search results and rankings. These updates may improve visibility for your site or your clients’ sites, but you may also see fluctuations or declines in rankings and organic traffic. We hope this update rewards your efforts and drives strong traffic and conversions.
AI adoption appears to be diverging between professional and consumer audiences, according to Rand Fishkin’s new analysis of Datos desktop-panel data and SparkToro audience comparisons.
The data highlights a sharp divide in how people talk about AI use: broader consumer adoption may be slowing, while professional and B2B audiences appear far more likely to use tools like Claude, ChatGPT, and Gemini.
Why we care. There’s no one-size-fits-all AI strategy. Your audience may behave very differently from broader AI trends, so you need to understand whether your audience is actually using these tools — and which ones.
ChatGPT desktop growth slowed. Fishkin, SparkToro’s cofounder and CEO, said Datos’ U.S. desktop data showed ChatGPT and OpenAI usage had largely plateaued over the past six to seven months, even as Claude and Gemini continued to grow.
At its peak, about 37% of U.S. desktop users visited OpenAI or ChatGPT in September 2025, according to the data Fishkin cited. That figure fell to 34% by March.
Fishkin said the same general pattern appeared in the EU and U.K., though desktop usage there was roughly 10% higher than in the U.S.
Claude gained with professionals. Claude showed the strongest recent momentum in the Datos data, with four straight months of growth from December through March. Fishkin said the trend supports his theory that consumer AI adoption may be plateauing while professional and business use continues to grow.
To test that idea, Fishkin used SparkToro audience comparisons to analyze business professionals and, separately, a broad consumer audience centered on retail shopping behavior.
The business-oriented audience showed substantially higher overall AI tool usage. Claude usage overindexed especially strongly among B2B professionals, with SparkToro showing a 373% lift versus the average U.S. population, according to Fishkin’s analysis.
Consumer audiences look different. Fishkin said ChatGPT was 15% less likely to be used by the retail-shopping consumer audience than by the average American. Claude didn’t rank among the top four AI tools for that group.
This may help explain why AI usage can feel far more dominant in professional online communities like LinkedIn than in broader consumer behavior, according to Fishkin.
Bungie has just announced that Destiny 2 is receiving its final (and free) content update on June 9, after which there will be no more expansions or additions of any other kind. The developer admitted that, following the underwhelming release of the 2024 expansion, The Final Shape, only an episode in the slow but steady decline of the online first-person shooter game, it became clear that it was time to move forward and look toward new projects, which will now begin "incubation" work. The update, called Monument of Triumph, is designed as a comprehensive celebration of player achievements that integrates […]
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At the recent Assassin's Creed Black Flag Resynced hands-on event organized by Ubisoft in San Francisco, California, Wccftech had the opportunity to interview Richard Knight, the Game Director of this highly anticipated remake. Knight, whose Ubisoft Singapore credits include Assassin's Creed: Shadows, Mirage, and Skull and Bones, said the goal was to focus the remake on Edward Kenway’s story and adventure. That meant modern technical upgrades, a more seamless open world, and a handful of new gameplay additions, while trimming elements such as multiplayer and the original game's modern-day stuff. The result, he said, is meant to feel like a […]
It is a round-the-clock leaks galore for Samsung's next-gen Galaxy S27 series today, with major tidbits getting disclosed one after the other, demystifying the camera setups on two key members of the S27 family: the base Galaxy S27 and the Galaxy S27 Pro. Samsung Galaxy S27 Pro might sport a 200MP surprise, as the base S27 is now tipped to get a big upgrade on at least one secondary camera lens We reported yesterday that Samsung was working on four Galaxy S27 models, with the Pro variant constituting a new addition. As per the details, the Galaxy S27 Pro is […]
Zendesk is shifting customer service to platform-agnostic AI agents, ensuring customers receive consistent, contextualized support across third-party apps like Gemini.
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Yesterday, Xbox CEO Asha Sharma announced two new high-profile hires: Scott Van Vliet, a former OpenAI executive, as the new Chief Technology Officer, and Matthew Ball as the new Chief Strategy Officer. Now, in a brief statement shared with Bloomberg, Ball revealed that his focus will be on resurrecting Microsoft's so-called storied franchises and rebuilding Xbox's console business. Despite the well-known issues with component costs, Ball reckons the console business is still growing, and Sharma's new strategy (which he advised on) should drive revenue and profit. Needless to say, Ball's suggestion that some Xbox IPs will be revived has already […]
Wccftech recently attended an exclusive hands-on preview, getting an intimate look at the early hours of the upcoming Assassin's Creed Black Flag Resynced.
AT&T has just surpassed its major competitors when it comes to debuting value-based plans by launching an entirely customizable wireless bundle that entails the lowest entry price among comparable plans from Verizon and T-Mobile. AT&T brings at-scale flexibility and customization with its new 'Build-a-Plan' wireless bundle AT&T has now announced the launch of its "Build-A-Plan," an entirely customizable wireless experience designed to empower consumers with fiscal and functional autonomy over their mobile connectivity. Expected to go into effect on May 27, 2026, the new customizable bundle addresses the growing market demand for financial flexibility by enabling users to tailor and […]
Following the discovery of an exit IP fingerprinting issue, Mullvad is testing a new IP assignment method that prevents third parties from tracking users across multiple servers.
The popular Helldivers 2 is the rare modern game that launched on PC without supporting any major upscaling technology like NVIDIA DLSS and AMD FSR, but this is set to change next week, on May 27, with the release of a new set of technical improvements. Console users will also get some of these improvements, but PlayStation 5 Pro players will inevitably be disappointed by the decision not to bring support for the latest iteration of the PSSR upscaler. "We’re excited to announce a new set of technical improvements, deploying May 27th. In collaboration with our partners at Nixxes, this release brings […]
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Not all is well at Samsung after agreeing to a new incentives deal, with the South Korean tech behemoth now having to contend with not only intra-divisional resentments due to the massive difference in the implied incentives of the semiconductor division and its Device Experience (DX) counterpart, but also shareholder wrath, with one group of shareholders going so far as to unabashedly term the still-fledgling deal "illegal." Samsung is facing a multi-vector pushback from ex-semiconductor division employees and shareholders on the windfall that its memory- and chip-focused workers now stand to accrue According to South Korea's Yonhap, Samsung's semiconductor employees […]
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Microsoft will retire Teams Together mode on June 30, removing the shared views introduced during the remote‑work boom. The company says the change will simplify meetings and reduce cognitive load.
The fastest Intel-based gaming handheld will cost at least $1780 for the standard edition and slightly above $1,800 for the launch pack edition. MSI Claw EX AI+ Standard Edition Lists for $1780 While the Launch Pack Edition at $1846 at an Australian Retailer Roughly three weeks ago, we spotted the first-ever retail listing of the upcoming MSI Claw 8 EX AI+ handheld. This is also going to be the first-ever gaming handheld to utilize the Arc G3 Extreme chip, a Panther Lake variant, that brings the 2+8+4 core arrangement, and a strong integrated graphics equivalent to the Intel Arc B390. […]
AMD's HDMI 2.1 breakthrough on Linux hits a small roadblock as FRL will stay disabled by default initially. AMDGPU HDMI 2.1 FRL Support Will Require Manual Enabling Initially, As Spotted In the Latest Linux Patches We recently saw AMD posting the FRL (Fixed Rate Link) patches to the Linux kernel, adding support for HDMI 2.1, which has been a challenge for a long time. The company has once again posted the sixth revision of its HDMI 2.1 FRL and DSC patches for the open-source AMGPU Linux driver. This is a major development for Radeon users on Linux, as FRL will […]
Ubisoft reported its Q4 2026 and full fiscal year (FY2025-26) results yesterday, reflecting a major company-wide reset: net bookings were down 17% year-on-year to €1.525 billion as the publisher narrowed its portfolio, cut costs, and prepared for a much lighter FY2026-27 release slate. The company also confirmed that its free cash flow outlook remains weak in the near term, with FY2026-27 expected to be a low point before a rebound later in the cycle. The company also reported an IFRS operating loss of €1.3 billion for the year, which Chief Financial Officer Frederic Duguet said on the earnings call was […]
Getting banned Hopper or Blackwell chips into mainland data centers just became exponentially more fraught as Taiwan begins to crack down on smugglers.
ASIC-based AI server shipments are projected to reach 27.8% of the market in 2026, the highest share since 2023, and custom ASIC shipments will grow 44.6% year-over-year.
MSI delivers blistering performance and pro-level color accuracy from its MPG 322UR QD-OLED X24 gaming monitor. It’s a 32-inch 4K QD-OLED panel with 240 Hz, Adaptive-Sync, DisplayHDR 400 True Black, and accurate color to rival any pro display.
A year after killing off its XPS line, Dell has reversed course and released the new Dell XPS 14. Could this be the device that makes Windows 11 laptops great again?
Stir together a decent display, bountiful battery life, commendable cameras, and shockingly bad software, and you’ll get the Xiaomi Redmi Note 15 Pro — should you buy it?
AO has one of the biggest discounts on one of the biggest TVs I've ever seen, with over £1,000 off the enormous Hisense E7Q 98-inch QLED TV — that's one way to watch the World Cup in style.
Hitting a firewall on your travels? From stealth VPNs to encrypted eSIMs, here is your definitive 2026 guide to bypassing social media blocks and escaping government surveillance safely abroad.
Beauty and wellness booking marketplace Fresha says it has raised $80 million investment from KKR’s Next Generation Technology Growth fund, KKR's growth equity arm.
LEGO Batman: Legacy of the Dark Knight features a set of optional challenges that reward you with extra Studs when you clear certain objectives. While most are rather straightforward, as their descriptions provide clear guidance on what to do to complete them, the Paranormal Investigator Challenge description is vague, making it one of the most difficult challenges to complete. Finding the Gentleman Ghost To complete the Paranormal Investigator Challenge, you are required to take a photograph of the Gentleman Ghost. This ghost is found in an area located to the northwest of the East End - Amusement Mile district. Taking […]
A new entry in the Virtua Fighter series has been in development for a while, but not much has been said about it yet. However, a new major online leak revealed that the game will be called Virtua Fighter 6 Crossroads while showing the first gameplay footage which was likely prepared for an imminent reveal. While the leaked video, available on Reddit, is rather short and of poor quality, it does an excellent job showcasing the game's impressive visuals. The animations, in particular, look incredibly advanced, far ahead of anything that we have seen in fighting games to date, delivering an unprecedented […]
Lenovo confirms that it partnered with a third-party manufacturer to build, sell, and market the G02 retro gaming handheld in China. However, it allegedly contained thousands of gaming ROMs, many from Nintendo, right out of the box, raising questions about the validity of the licenses of these titles.
This Newegg deal on an ABS Kaze II Aqua gaming PC drops the price down to just $2,175.49 with discount code ABSGAMER5, netting you a PC with a 24-core Intel Core i9-14900KF CPU, an Nvidia GeForce RTX 5070 Ti GPU, a 2TB SSD, and 32GB of DDR5 RAM.
Images of the PCB Intel will be using with Crescent Island has been published on X, showing a single-GPU design and pads for the graphics card's 20 LPDDR5X modules.
A week before The Testaments season finale, Hulu and Disney+ have confirmed that The Handmaid's Tale spinoff will return for season 2 — but in a way, that was always the case.
The iPhone 18 lineup is likely to be an iterative update on the outside, whereas the iPhone 20 is where Apple will invest nearly every resource and manpower available to design the most futuristic device of this generation. Based on one tipster’s claims, the Cupertino giant doesn’t want any problems from start to finish, and it has maintained its lofty ambitions for this launch, suggesting that we’ll most likely be seeing it next year. Despite the iPhone 20 featuring one display design flaw, supply chain rumors claim that Apple still wants its launch to happen in 2027 The iPhone 18 Pro, […]
IO Interactive has sponsored a new Digital Foundry video interview to outline the evolution of its proprietary Glacier engine in 007 First Light, which launches next week. The interview was conducted with the following members of the engine and tech team: IO says Glacier was modernized across the board for 007 First Light, with fully real-time global illumination replacing HITMAN's simpler bounce-lighting setup, new volumetric systems like the in-house Smolder tech, clustered lighting, more advanced shadow management, and a much stronger crowd/AI presentation. The studio also says it upgraded the animation stack with motion-matching, improved facial animation, more full-body interactions, and motion […]
Genshin Impact is a game that changed free-to-play games forever, its scope rivaling that of AAA premium releases. Following its release in late 2020, the game is still going strong with new content released regularly, but new characters and regions may not be the only thing on the horizon, as a Nintendo Switch 2 version could be in the works, according to datamined information. As reported by UncleDaWei on the Genshin Impact Leaks subreddit, as of version 6.5.50, a Nintendo Switch account Login Manager has been added to the game internally. This suggests that there's some work being done behind-the-scenes […]
Final Fantasy VII Remake Part 3 is setting out to be the explosive conclusion of the trilogy, redefining the trilogy's scale with the Highwind airship and finally making Cid and Vincent playable. Besides continuing Zack's story, the third entry in the series will also see the return of Chadley in an important role. He could even become a playable character, judging from what director Naoki Hamaguchi told Restart in a fresh interview. “We understand that many fans are fond of Chadley. However, whether he’s become a playable character is something we’re unable to comment on at this time,” said Hamaguchi-san, […]
It will be the first time in Apple’s history that it will introduce OLED to the 14-inch and 16-inch M6 MacBook Pro models, and according to the latest report, there should be negligible resistance when launching these machines because the company’s supplier has achieved a new milestone with the display technology. Samsung, Apple’s exclusive OLED supplier for the 14-inch and 16-inch M6 MacBook Pro, is expected to begin mass production as early as next month due to its tremendous progress The latest update from The Elec states that Samsung has surpassed 90 percent yields for its 8.6th-generation OLED technology, obtaining incredible […]
Darksiders Warmastered now plays much better on Valve’s Steam Deck Almost a decade after launch, Darksiders Warmastered has received a major PC update. Alongside the game’s new PlayStation 5 and Xbox Series X/S versions, Darksiders Warmastered has been given a PC overhaul. This overhaul introduces a new photo mode, various bug fixes, and major changes […]
Yesterday, Sony announced a date and time for the next State of Play, which will air on Tuesday, June 2 at 2 PM Pacific Time, 5 PM Eastern Time, and 11 PM CEST. The announcement also included the confirmation that Insomniac's soon-to-be-released game, Marvel's Wolverine, would be prominently featured in the broadcast, providing a closer look at its combat and gameplay details ahead of the planned September 15 debut on PlayStation 5. Beyond that, it's anyone's guess what Sony will show off. The June State of Play is a big one, as it effectively functions as the replacement for the […]
AMD has made over $10b in investments to its strategic partners across Taiwan as it's inches away from deploying 6th Gen EPYC & MI450X inside its Helios AI racks. AMD Preps For The AI Supercycle With Multi-Billion Dollar Investments Aimed at Multi-GW Data Centers As the next chapter of AI takes the world by storm, leading tech companies are prepping their latest platforms while working simultaneously with partners to ensure a steady supply to meet their targets. Today, AMD announces its readiness to cater to this growing AI demand by pooling in over $10 billion worth of investments towards the […]
The company said its plans will range from 1 GB over 7 days to 20 GB over 30 days. Initially, the launch will make the eSIM product available in 29 countries.
After NVIDIA's chief financial officer Collette Kress confirmed during her firm's latest earnings call that not only had NVIDIA secured US approval to sell the advanced H200 AI GPUs to China, but it was uncertain of earning any revenue from the sales, CEO Jensen Huang lamented that his firm had conceded the Chinese market to local firms. In an interview with CNBC, the executive remarked that since his firm had ceded the Chinese market, Huawei and other players were performing well and were likely to thrive. NVIDIA's Huang Says His Firm Would Be "Delighted" To Serve Chinese Market In his […]
NVIDIA's BoM for its upcoming Vera Rubin "NVL72" rack shows a massive surge in memory prices that now make up 26% of the total system cost. Rising Memory Prices & Demand Pushes Memory Costs Up 26% For NVIDIA's Vera Rubin Versus 9% on Grace Blackwell Racks Vera Rubin is in production and is confirmed for first shipments in the third quarter of 2026, followed by volume ramp in the fourth quarter. While NVIDIA cooks up its grandest AI platform to date, the pricing is also going to be grand. Morgan Stanley Research has shared its estimated BoM for NVIDIA's Vera […]
Biotech company Imperagen announced on Thursday a £5 million ($6.7 million) seed round led by PXN Ventures, with participation from IQ Capital and Northern Gritstone.
NVIDIA, known for being the world's leading GPU supplier, will also become the lead CPU supplier with its Vera platforms this year. Vera CPU Demand Is So Insane That NVIDIA Will Become Both The World's Leading GPU and CPU Supplier This Year NVIDIA recently announced that its Vera CPUs were in full production, hand-delivering the first CPU racks to major AI firms such as OpenAI, SpaceX, Anthropic, and Oracle. Vera is a fundamental component of the Extreme Co-Design ecosystem powering the Rubin platform, but with Vera, NVIDIA is entering into a new market for the first time: Standalone CPUs. The […]
NVIDIA confirms its next-gen Vera Rubin AI platform timeline, but existing GPUs continue to see major traction from AI firms, leading to price hikes. NVIDIA Vera Rubin Is All Prepped To Power Agentic AI Factories In Q3, Volume Ramp In Q4 2026 & Bigger Numbers In Early 2027 Today, NVIDIA announced its Q1 FY2027 earnings with a record revenue of $81.6 billion, up 85% from the last year. The revenue was driven primarily by the Data Center segment, which held the mammoth share of $75.24 billion, while Edge Computing amounted to $6.3 billion in revenue. Revenue by Market Platform (in […]
AMD's Ryzen AI Halo developer platform offers strong Agentic AI capabilities & "leadership" token/$ value with its Halo chips, and will be available for pre-order this June. AMD Ryzen AI Halo Pre-Orders Open Up In June For $3999, $680 Lower Than NVIDIA's Spark Today, AMD is finally lifting the pricing and availability details of its Ryzen AI Halo developer platform, which was first announced at CES 2026, followed by a recent tease at its AI Dev Day. But before that, let's talk a little bit about the platform itself and its major highlights, which are listed below: Ryzen AI Halo […]
AMD has officially unveiled its Ryzen AI MAX 400 SoCs, which feature support for up to 192 GB of memory to tackle 300B+ AI LLMs. AMD's Biggest Upgrade With Its New Ryzen AI MAX 400 Halo SoCs Is The Massive 192 GB Unified Memory Which Supports Over 300B AI LLMs The AMD Ryzen AI MAX PRO 400 & Ryzen AI MAX 400 SoCs are part of the new Gorgon Halo family. These SoCs feature the Zen 5 core architecture, RDNA 3.5 graphics architecture, and XDNA 2 AI NPU. While the architecture remains the same as the Ryzen AI MAX 300 […]
Researchers in China have discovered a way to verify identity via heartbeat, all using earbuds. And it's a tech that's not limited to heart rate buds like the AirPods.
AMD is refreshing its Ryzen AI Max chips with the new 400 series, known as Gorgon Halo, and they’ll show up in the Ryzen AI Halo development box. That box, with last-gen Strix Halo chips, is going up for pre-order in June, starting at $3,999.
China doesn’t want Nvidia’s nerfed RTX 5090 GPUs China has reportedly banned Nvidia’s RTX 5090D V2 graphics card, and the ban took effect after Nvidia’s Jensen Huang visited China alongside US President Donald Trump (as reported by the Financial Times). This is the third time an RTX 5090-series GPU model has been banned in China, […]
Nvidia announced another record revenue figure after market close on Wednesday, but forecasted that revenue growth would slow in the following quarter.
Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started — especially when ARK had already been burned by a company operating in the same space. On this episode of TechCrunch’s Equity podcast, Julie […]
SpaceX has finally made the contents of its IPO filing public, weeks ahead of what is expected to be the largest IPO ever and one that will make Musk the CEO, CTO, and chairman of the board.
Amazon's Memorial Day sneaker sale is live, and I'm rounding up the best deals on walking shoes, including up to 38% off from brands like Nike, Hoka, Asics, Adidas, and more.
Microsoft is responsible for over 90% of the carbon-removal market, and reports suggested the company was pausing purchases entirely. This new deal should help assuage the fears of CDR startups.
OpenAI claims its reasoning model disproved a geometry conjecture unsolved since 1946 — and this time, the mathematicians who exposed its last embarrassing claim are backing it up.
The salivating offer of free phones will always disarm customers into thinking that they’ve obtained a solid deal, but what happens when a representative from AT&T gives out false information to reel in a subscriber, only to have them suffer financially through an endless barrage of monthly payments? That’s what happened with one unlucky soul, and it’s a painful reminder of how customers intending to switch over to a different line must always read the fine print before diving in. A new customer was promised a free iPhone 17 Pro after a trade-in, free home Wi-Fi, and more, but the truth was far from […]
Apple's MacBook-related price advantage continues to expand, especially in relation to Microsoft's Surface laptops, which keep getting pricier by the minute. In what is especially troubling though, Microsoft is apparently failing to read the prevailing sentiment in the room, and now appears determined to launch a new 13-inch Surface laptop later this year, replete with MacBook Neo-level RAM, but at 2x its price. Microsoft appears to have abandoned even the pretense of trying to price its Surface laptops competitively against Apple's MacBooks in general and the MacBook Neo in particular Microsoft has just unveiled the refreshed versions of the Surface […]
Xbox chief executive officer Asha Sharma continues her run of ushering in a new era for the platform, and this latest move could prove to be the most influential one for her tenure. Following the installment of her own leadership team and the dismissal of some of the old guard left behind from Phil Spencer's time, Sharma has now brought in an industry-leading analyst, Matthew Ball, to be the platform's chief strategy officer, and Scott Van Vliet to be chief technology officer, a report from The Game Business reveals. If you recognize Matthew Ball's name, it'll be because he's the […]
Lisuan Tech has launched the latest Gaming Graphics Card for the Chinese markets, the 7G100 Extreme Founders Edition, which is priced around $500. The Lisuan 7G100 Was Looking To Be A Great Graphics Card For Chinese Gamers, But Launch Reviews Show Otherwise In March, Chinese tech company Lisuan Tech unveiled its brand new consumer/prosumer lineup based on its 7G106 GPU. The lineup included four models, three of which were aimed at the Pro/AI segments, & just one that was aimed at the gaming segment. The gaming variant was the Lisuan Extreme "LX 7G100" graphics card, which was specifically designed with […]
I've used Bose headphones for almost a decade and they remain some of the best cans I've ever used, so here's why you shouldn't miss your chance to save up to $120 on these top-rated cans at Amazon for Memorial Day.
Trump Mobile's T1 Phone has just started shipping after a months-long delay and a litany of missed deadlines. Yet, it is apparently not done courting controversies, with the latest tidbit pointing to the smartphone's troubling proclivity for leaking the personal information of its users, adding to the brouhaha around its generous dose of vaporware. The $499 T1 Phone from Trump Mobile comes with a pre-installed Truth Social app and a sieve-like approach to data privacy When Trump Mobile first touted the T1 Phone as "made in America," perhaps the company was being inordinately honest. After all, the T1 Phone seems […]
If 2025 was a year defined by hit indie games, then 2026 is, at least so far, proving to be defined by hit early access titles. Slay the Spire 2 kicked things off, followed by Windrose, and now it's Subnautica 2 picking up the torch and running straight into the ocean with it. According to a new report from Alinea Analytics, after Unknown Worlds' passed the two million sales mark in less than a day, its early access sequel went on to pass 4 million copies sold less than a week after launch, bringing in $100 million in revenue. Its […]
Mozilla has added location selection to Firefox's free built-in VPN, letting users in five countries swap regions on the fly. Here's how it works and what else is new in Firefox 151.
A day after Elon Musk lost his lawsuit that threatened OpenAI's structure, leadership, and finances, OpenAI is reportedly back to prepping for its IPO.
"Why is a nurse in Queens who makes $75,000 a year paying more than $1,000 a month in taxes?" Bezos said Wednesday morning on CNBC. "That's $1,000 that could help with rent, or groceries, or anything."
Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences.
Google’s new Lighthouse “Agentic Browsing” audits now check for the presence of an llms.txt file. The new experimental Lighthouse documentation frames llms.txt as a discoverability and efficiency signal for AI agents, not a traditional crawling directive.
The audits are part of Chrome’s emerging “Agentic Browsing” category, which evaluates whether sites are structured for machine interaction.
This document comes less than a week after Google published new guidance on optimizing for AI search features like AI Overviews and AI Mode, in which it said you don’t need llms.txt files in a mythbusting section of its new guide on optimizing for generative AI features.
What Lighthouse now checks. Lighthouse’s Agentic Browsing category evaluates “how well your site is constructed for machine interaction” using deterministic audits, according to Google’s documentation. Among the checks:
WebMCP integration.
Accessibility tree integrity.
Layout stability through CLS.
Presence of an llms.txt file.
Lighthouse checks for “the presence of a machine-readable summary at the domain root.” Google also explained why the file matters for agents:
“Without llms.txt, agents may spend more time crawling the site to understand its high-level structure and primary content.”
The audit category doesn’t produce a traditional Lighthouse score (0-100). Instead, Google surfaces a fractional pass ratio along with pass/fail checks tied to agentic readiness signals.
The tension. The new Lighthouse documentation doesn’t directly conflict with Google’s advice on optimizing your website for generative AI features because these audits focus on AI agents and browser tools, not Google Search rankings. Still, seeing llms.txt mentioned in Chrome’s own readiness checks may cause some SEOs to rethink earlier doubts about the file.
Agentic engine optimization. The Lighthouse audits also align with ideas Google Cloud AI engineering director Addy Osmani outlined in April around Agentic Engine Optimization. Osmani said AI agents with limited context windows may cut off long pages or miss important information buried too deep in content. Among his recommendations:
LLMS.txt files and other “special” markup: You don’t need to create new machine readable files, AI text files, markup, or Markdown to appear in generative AI search. Note that Google may discover, crawl, and index many kinds of files in addition to HTML on a website: this doesn’t mean that the file is treated in a special way.
Here’s what Google’s John Mueller said about Google using llms.txt, in response to Lily Ray asking him on Bluesky “Hey @johnmu.com – if you can answer, many folks are pointing out the irony that Google uses LLMs.txt files, plus markdown pages, despite also saying these things are not needed for performance in search. Could you share why Google might publish these files, if not to make crawling those pages/sites easier for agents? (I’m sure I’ll be getting this question a ton soon!)”:
The short answer is that it’s not done for search. There’s more to websites than just SEO :-).
The longer & nuanced version is that it’s worth separating “discovery” (finding the website or pages with a global search engine) vs “functionality” (there’s probably a more accurate term for this, but basically: once someone has found the page, helping them to best do the task they want to do).
Perhaps that’s similar to CTA’s on traditional pages? You don’t “do them” for SEO (to be found), but if you’re responsible for the website overall, ensuring a high “discovery rate” (SEO) together with a high conversion rate is useful to justify your work.
To get back to the developers.google.com site, AI coding has gotten very popular, and these coding systems can be (I think) efficient and accurate with the code they produce if they can easily read / parse reference material, such as developer documentation.
In those cases, it can help to give them a way to understand the context of the documentation they’re looking at, as well as a simplified version of the reference page (eg, in markdown). OF COURSE they can read HTML just fine, so this is imo more of a temporary crutch, perhaps to save some tokens.
For non-developer sites, I don’t think this makes much sense, even with more agentic traffic in the future (and if you check your logs, you’re not getting a lot of that at the moment). Making a markdown version of a shoe’s specs is not going to get you more sales (competitors appreciate it tho).
And (I know, nobody reads this far), if you think this is important to prepare for when agents are everywhere: your site (all sites) have much more important things to do for SEO than to prepare for a potential future situation that may or may not come. Prioritize needs before dreams.
What Google says agents rely on. Beyond llms.txt, Google’s new Lighthouse category strongly emphasizes accessibility and interface stability. The documentation says agents rely on the accessibility tree as their “primary data model.” Lighthouse specifically evaluates:
Programmatic labels for interactive elements.
Valid accessibility tree structure.
Whether interactive content is hidden from assistive systems.
Layout stability through CLS.
Google also warns that dynamically registered WebMCP tools and large DOM changes can affect audit results.
Why we care. Google says you don’t need llms.txt for Search, but Chrome is now checking whether the file exists. At the same time, Google’s agentic tools appear to favor sites that are easier for machines to read and use, especially sites with strong accessibility, stable layouts, and clear agent access.
Google is introducing new Merchant Center tools designed to help retailers improve visibility across AI-powered shopping experiences as announced today at Google Marketing Live 2026.
Driving the news. The company announced AI Performance Insights, a new reporting feature that helps merchants understand how their brand performs across AI surfaces.
The tool compares a brand’s share of voice against similar competitors and provides visibility into AI-driven discovery performance.
Google is also rolling out Conversational Attributes, a new product data capability that helps retailers optimize listings for more natural, conversational search behavior.
How it works. Retailers can add conversational product attributes and updated descriptions directly inside Merchant Center. Google’s AI systems then use that structured data to better match products with conversational shopping queries across AI Mode, Gemini and other AI-powered surfaces.
The updates are designed to help brands improve discoverability as shopping experiences become increasingly AI-driven.
Google also confirmed that Ask Advisor integrations are coming directly into Merchant Center.
Why we care. Structured product data is becoming more important as AI-powered shopping experiences expand across Search, Gemini and Maps.
Retailers that adapt product descriptions and feeds for conversational discovery may be better positioned to surface products in AI-generated recommendations and shopping flows.
The new reporting tools also provide advertisers with early visibility into how brands perform inside AI-powered experiences.
What to watch. As conversational search behavior grows, product feed optimization may become increasingly important for AI visibility. Retailers should also monitor how Google defines and measures “share of voice” across AI-powered shopping experiences.
Availability. AI Performance Insights is expected to roll out in Australia, Canada, India, New Zealand and the U.S. in the coming months. Conversational Attributes are rolling out globally.
Dig deeper. More Google Marketing Live 2026 news from today:
Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and travel-focused deal experiences as announced today at Google Marketing Live 2026.
Driving the news. The company announced several updates designed to make promotional offers more discoverable inside AI-powered Search experiences.
Brands will soon be able to upload:
Discounts
Giveaways
Local coupons
Product bundles
Google says Gemini will help dynamically construct personalized offers based on search intent.
How it works. Advertisers upload eligible promotions, products and campaign guardrails into Google Ads. Gemini then assembles contextual offers — such as bundles, coupons or discounts — based on a shopper’s query and browsing behavior inside AI-powered Search experiences.
The company is also adding native checkout support for merchants using Universal Commerce Protocol (UCP), allowing users to complete purchases directly from AI-assisted shopping flows.
Travel partners including Booking and Expedia will also soon be able to surface travel offers directly inside AI-assisted trip planning experiences.
Why we care. Google is turning promotions into a more integrated part of conversational shopping experiences.
Instead of relying on traditional deal extensions or static offers, advertisers may increasingly need to optimize promotions for AI-assisted discovery and contextual recommendation engines.
The native checkout integrations could also reduce friction between product discovery and conversion.
What to watch. Google appears to be moving promotional commerce experiences closer to AI-assisted discovery flows. Advertisers should watch how native checkout and AI-generated deal recommendations affect conversion rates and shopping behavior.
Availability. Direct Offers remains in pilot for U.S. advertisers.
Dig deeper. More Google Marketing Live 2026 news from today:
Google is expanding its measurement capabilities with new integrations between Google Analytics 360, Meridian and predictive AI reporting tools as announced today at Google Marketing Live 2026.
Driving the news. Meridian, Google’s open-source marketing mix modeling platform, will be integrated directly into Google Analytics 360.
The integration is designed to help advertisers:
Unify first-party and cross-channel data
Measure incremental performance
Forecast campaign outcomes
Optimize media mix investments
Google is also introducing Qualified Future Conversions (QFCs), a predictive reporting metric powered by Gemini.
QFCs connect current ad activity with future sales signals such as branded search behavior.
How it works. Meridian combines first-party data, media signals and cross-channel performance metrics inside Google Analytics 360 to model incremental impact and forecast outcomes. Qualified Future Conversions uses Gemini-powered predictive signals to estimate how current ad engagement may influence future purchasing behavior.
Over time, Google plans to integrate QFC insights directly into Meridian to improve predictive modeling accuracy.
The updates are part of Google’s broader push to simplify measurement and improve ROI forecasting in an increasingly fragmented media environment.
Why we care. Measurement and attribution continue to grow more difficult as customer journeys become less linear and privacy restrictions expand.
Google’s latest updates show the company investing heavily in predictive modeling, incrementality and AI-assisted forecasting to help advertisers better understand long-term performance.
The combination of Meridian and QFCs could also help marketers make stronger budgeting decisions by linking current campaign activity to future business outcomes.
What to watch. Predictive measurement and incrementality modeling are becoming more important as attribution grows more fragmented. Advertisers will likely test whether Meridian and QFCs provide more actionable forecasting compared to existing attribution and MMM solutions.
Availability. Meridian integrations are coming to Google Analytics 360 globally across all languages. QFCs are currently available in a restricted global pilot with broader beta access expected later this year.
Dig deeper. More Google Marketing Live 2026 news from today:
Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into performance advertising as announced today at Google Marketing Live 2026.
Driving the news. The company announced several new Demand Gen updates focused on creator partnerships, product discovery and cross-platform campaign optimization.
Advertisers will soon be able to:
Use multimodal video creation inside Asset Studio
Promote creator partnership videos directly within campaign setup
Upload Merchant Center product videos for dynamic distribution
Extend Demand Gen campaigns into Google Maps inventory
Google is also expanding checkout links into additional markets and extending product feed support into new verticals including automotive.
According to Google, advertisers with large product selections typically see a 33% increase in conversions when adopting product feeds in Demand Gen campaigns.
Additional measurement updates include:
Campaign Type Attribution
Uplift Experiments
Expanded third-party integrations with companies like TransUnion
Google is also introducing AI-assisted Demand Gen campaign creation, allowing advertisers to use settings from existing campaigns like Performance Max to streamline setup.
How it works. Demand Gen uses AI signals from YouTube, Discover, Maps and Shopping activity to dynamically distribute creative and product feeds across Google surfaces. Advertisers can also use creator videos and Merchant Center product assets to personalize campaigns based on user interest and engagement patterns.
Why we care. Google is increasingly positioning YouTube and Demand Gen as full-funnel performance channels rather than upper-funnel awareness products.
The integration of creator content, Maps inventory and dynamic product experiences reflects how discovery and commerce behaviors are converging across Google properties.
For advertisers, the updates could create new opportunities to connect creator-driven content with measurable conversion outcomes.
What to watch. Google’s continued investment in creator tools and Demand Gen suggests YouTube will play a larger role in performance advertising strategies. Advertisers should also monitor how Maps inventory and creator-led commerce campaigns impact conversion performance.
Availability. Many Demand Gen updates are rolling out globally in open beta.
Dig deeper. More Google Marketing Live 2026 news from today:
Google is rolling out major updates to Asset Studio aimed at helping advertisers generate creative assets faster using Gemini as announced today at Google Marketing Live 2026.
Driving the news. Asset Studio will now support AI-powered generation across text, images and video using natural language prompts.
According to Google, the platform can understand:
Marketing briefs
Brand guidelines
Website content
Campaign goals
The system then generates creative assets across multiple themes and formats.
Google is also integrating Gemini Omni, its multimodal model, into Asset Studio to support video creation workflows.
Advertisers will additionally gain access to 1-Click Creative Testing, which helps identify high-performing assets based on campaign objectives.
How it works. Asset Studio uses Gemini models to interpret a marketer’s brief, brand guidelines, website content and goals. Advertisers can generate and refine assets using natural language prompts while Gemini Omni supports multimodal video creation workflows inside the same interface.
The company says the goal is to centralize creative production and reduce friction for advertisers building campaigns across Google and YouTube.
Why we care. Creative production remains one of the biggest operational bottlenecks for advertisers.
Google’s updates show how generative AI is increasingly becoming embedded directly into campaign production workflows rather than functioning as a standalone creative assistant.
For marketers managing campaigns across multiple surfaces, the ability to rapidly generate and test creative assets at scale could become a significant competitive advantage.
What to watch. As creative generation becomes more automated, advertisers will likely evaluate how AI-generated assets perform compared to traditional creative workflows. Brands may also need to rethink approval processes, governance and brand safety as AI production scales.
Availability. The new Asset Studio features are expected to roll out globally in English this summer.
Dig deeper. More Google Marketing Live 2026 news from today:
Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional industries as announced today at Google Marketing Live 2026.
Driving the news. The company announced several new UCP-powered commerce capabilities designed to support what it calls the “agentic commerce era.”
A key update is the expansion of Universal Cart, which allows shoppers to save products across retailers and complete purchases using Google Pay or retailer checkout experiences.
Google says the experience will soon support brands including Nike, Sephora, Target, Walmart, Wayfair and Shopify merchants such as Fenty and Steve Madden.
The company is also integrating UCP into:
Direct Offers
Demand Gen campaigns
AI Mode shopping experiences
Shopping ads on YouTube
Google additionally announced buy-now-pay-later integrations with Affirm and Klarna directly inside Google Pay.
How it works. Universal Commerce Protocol (UCP) allows retailers to connect product catalogs, checkout and payment experiences across Google surfaces including Search, AI Mode and Gemini. Users can add products to a shared Universal Cart and complete purchases either through Google Pay or directly on the retailer’s website.
The company is also expanding UCP into additional verticals including hotel booking and food delivery.
Future experiences will allow users to book hotels directly from AI Mode or order food from conversations inside Google Maps.
To help brands improve discoverability across AI experiences, Google is introducing:
AI Performance Insights in Merchant Center
Conversational Attributes for product descriptions
Merchant Center integrations with Ask Advisor
Why we care. Google is laying the infrastructure for AI-assisted shopping and commerce discovery.
As conversational shopping experiences expand across Search, Gemini and Maps, brands may need to rethink how they structure product feeds, descriptions and commerce data.
The update also signals that AI-driven commerce is moving beyond discovery and into transaction workflows, with checkout, financing and promotions increasingly embedded directly into Google experiences.
What to watch. Retailers should pay close attention to how Google integrates checkout, financing and shopping actions directly into AI-powered experiences. The expansion into hotel booking and food delivery also suggests Google is preparing for broader transaction capabilities across Search and Maps.
Availability. Many UCP-powered features are rolling out in the U.S. first, with expansions planned for Canada, Australia and later the U.K. Additional vertical integrations are expected in the coming months.
Dig deeper. More Google Marketing Live 2026 news from today:
Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at Google Marketing Live 2026.
Driving the news. The company announced several new ad experiences for AI-powered Search, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads and Business Agent for Leads. The updates are part of Google’s broader push to integrate Gemini deeper into Search and advertising experiences.
Conversational Discovery ads are designed to answer a person’s specific question directly inside AI Mode. For example, someone searching for ways to make their home smell like a spa could see tailored creative generated with Gemini that highlights relevant product features.
How it works. Google’s Gemini models analyze the intent behind a user’s query and dynamically generate ad creative tailored to that specific conversation. The ads also include an independent AI explainer that evaluates and summarizes product or service information alongside the advertiser’s messaging.
Highlighted Answers will allow highly relevant ads to appear directly within AI-generated recommendation lists.
Google is also launching AI-powered Shopping ads for high-consideration purchases like TVs and appliances. Gemini will generate custom explainers highlighting why a product may fit a shopper’s needs.
Business Agent for Leads introduces an AI-powered chat experience directly within lead generation ads. Instead of filling out static forms, users can interact with a Gemini-powered brand agent trained on an advertiser’s website.
Google is also expanding its Direct Offers pilot with:
Promotion bundling
Native checkout for UCP merchants
Travel deal integrations
AI-generated offer recommendations
The updates will roll into AI Mode responses to help shoppers discover deals more naturally.
Why we care. Google is fundamentally changing how ads appear in AI-powered Search experiences.
Instead of relying on static creative and keyword matching alone, advertisers will increasingly need to optimize for conversational discovery, AI-generated explainers and intent-rich interactions.
The announcement also signals that AI Mode is becoming a larger monetization surface for Google. Advertisers that adapt early to conversational ad formats and AI-assisted shopping experiences may gain a competitive advantage as Search behavior evolves.
What to watch. Advertisers should closely monitor how AI-generated explainers and conversational ad placements affect click-through rates, conversion behavior and attribution. The rollout could also signal broader changes in how Search inventory is monetized as AI Mode usage continues growing.
Availability. Conversational Discovery ads and Highlighted Answers are currently being tested in the U.S. on mobile and desktop. AI-powered Shopping ads are expected to roll out later this year in the U.S. Business Agent for Leads is launching in open beta for U.S. advertisers.
Dig deeper. More Google Marketing Live 2026 news from today:
Google Marketing Live 2026 made one thing clear: Gemini is no longer just powering features — it’s becoming the operating system behind Google’s advertising, commerce and measurement ecosystem.
This year’s event focused heavily on agentic AI, conversational Search, automated creative production and AI-assisted shopping experiences. Across Search, YouTube, Merchant Center and Analytics, Google introduced new tools designed to make campaigns more autonomous, predictive and interconnected.
Here’s a recap of the biggest announcements from Google Marketing Live 2026.
Google introduces a new generation of AI-powered Search ads
Google announced several new Gemini-powered ad formats designed for AI Mode and conversational Search experiences.
The updates include:
Conversational Discovery ads
Highlighted Answers
AI-powered Shopping ads
Business Agent for Leads
These formats are designed to make ads feel more contextual and interactive by embedding AI-generated explainers and conversational experiences directly into Search journeys.
Google also expanded its Direct Offers pilot with AI-generated bundles, native checkout and travel promotions integrated into AI-assisted Search experiences.
Google upgrades measurement with Meridian and predictive AI tools
Google also announced new measurement and forecasting capabilities for Google Analytics 360.
The company is integrating Meridian, its open-source marketing mix model, directly into Analytics 360 while introducing Qualified Future Conversions (QFCs), a new predictive reporting metric powered by Gemini.
The tools are designed to help advertisers:
Improve media mix modeling
Forecast campaign outcomes
Measure incrementality
Connect current ad activity with future revenue signals
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Newegg slashes $200 off the 2TB WD Black SN7100 dropping this fast PCIe 4.0 SSD to $299.99 - strong PS5 and PC performance plus lower power draw make it one of the best DRAM-less drives at this price
Small print on the Gemini Intelligence site reveals that most pre-2026 phones won't get access to the software, including the Galaxy Z Fold 7, Pixel 9 series, and more.
Obscura VPN has officially arrived on Android, bringing its innovative two-party relay architecture to mobile users. The app is available now on Google Play and Obtainium with a 25% launch discount.
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Coming after what is commonly regarded as one of the finest open-world role-playing games ever made, CD Projekt Red will have to go the extra mile with The Witcher 4 to deliver a game that will meet the high expectations its predecessor has set. Although it was eventually fixed and improved, Cyberpunk 2077's known launch woes are making more than a few worried that the studio's next big adventure will have a similarly troubled release. However, the Polish developer is imposing certain requirements to prevent the same development chaos that affected their previous games. “We've got some new requirements, especially a new […]
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Startup Battlefield 200 applications close May 27. Pitch at TechCrunch Disrupt, get investor access, win $100K, plus more scaling perks. Nominate an early-stage founder or submit your startup today.
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Less than a year ago, Wizards of the Coast announced that it would publish a single player action/adventure game based on its Dungeons & Dragons IP and developed by Giant Skull, the new studio founded in 2024 by God of War III and Star Wars: Jedi Fallen Order & Survivor director Stig Asmussen. That project was short-lived, though. As first reported by Bloomberg, Wizards of the Coast canceled it earlier this year as part of a periodic review of upcoming projects. A company spokesperson told Bloomberg: We assess concepts at every stage of development. While we decided not to pursue […]
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Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform as announced today at Google Marketing Live 2026.
Driving the news. Ask Advisor acts as a unified agent that connects insights, workflows and recommendations across Google’s marketing ecosystem.
According to Google, the tool can help marketers launch campaigns, analyze performance and surface optimization recommendations without needing to switch between products.
For example, a marketer could ask Ask Advisor to “find new customers for my hair care products,” and the system would automatically pull product details from Merchant Center and help build a campaign in Google Ads.
How it works. Ask Advisor connects Google Ads, Analytics, Merchant Center and Marketing Platform through a shared Gemini-powered interface. The system can access campaign, audience and product data across products to generate recommendations, automate setup tasks and surface insights based on a marketer’s goals.
Ask Advisor also integrates reporting insights from both Google Ads and Google Analytics to explain campaign performance and recommend next steps.
Google says the goal is to make advanced campaign management and analysis more accessible, even for marketers without deep technical or analytics expertise.
The launch expands Google’s growing portfolio of in-product AI agents and positions Gemini as a central operating layer across advertising and measurement tools.
Why we care. Ask Advisor represents one of Google’s clearest moves yet toward agentic advertising workflows.
Instead of manually navigating between reporting dashboards, campaign tools and optimization settings, marketers may increasingly rely on AI agents to execute operational tasks and surface strategic insights.
The bigger shift is structural: Google is positioning Gemini as the connective layer across its ad stack, which could reshape how campaigns are built, optimized and measured.
What to watch. The biggest question will be how much operational control advertisers are willing to hand over to AI agents. Marketers will also likely watch closely for transparency around recommendations, automation decisions and reporting accuracy as Ask Advisor expands.
Availability. Ask Advisor is currently available in beta for English-language accounts, with additional capabilities expected to roll out later this year.
Dig deeper. More Google Marketing Live 2026 news from today:
Samsung's semiconductor division now appears destined for partial paralysis amid a general workers' strike that looks all but certain, especially after last-minute negotiations have collapsed again, with nary a reprieve in sight. Samsung's unionized workers now appear determined to go on an 18-day general strike on May 21 As per the reports that are just trickling out of South Korea, the last-minute negotiations between Samsung's unionized workers and its management have collapsed, setting the stage for the planned 18-day general strike to commence on May 21. In what is a rare bit of good news though, the union has expressed […]
TCL is rolling out a firmware update to many TVs from 2023 onwards to deliver Dolby Vision Filmmaker Mode, upgraded FlexConnect and a fix for audio in Disney+
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Microsoft has announced the Surface Laptop 8 and Surface Pro 12 for Business, both starting at $1,949 and featuring Intel's Panther Lake silicon. There's also a new Surface Laptop 13-inch that comes with as little as 8GB RAM coming later this year and starting at $1,299.
Garmin smartwatches are on sale right now in the Memorial Day sales, so I've rounded up the 8 best deals on the wearables we've tested and rate highly here at TechRadar.
Your smart home devices could be silently sharing your daily routine with ISPs and third parties. Here is how to lock down your network and reclaim your digital privacy using a router VPN.
At Google I/O 2026, the company rolled out plenty of updates, but search got a particularly big highlight with AI integrated into pretty much every part of it.
Microsoft is pulling the plug on SMS-based two-factor authentication because it has become a leading source of fraud, replacing it with passkeys and verified email.
Google has revealed a fair number of goodies at this year's I/O event, with the all-new Android XR-based Google Audio glasses taking one of the prime spots on stage as an elegant hardware companion to Google's ever-present and highly capable Gemini models. Google unveils Android XR-powered Audio Glasses at its I/O The Google Audio glasses are expected to launch this fall in an aesthetically pleasing form factor, replete with frames designed by Gentle Monster and Warby Parker, and engineered with Samsung's assistance. The glasses pair with Android as well as iOS devices. The all-new Audio glasses offer a relatively spartan […]
It’s never a good look for a company when you’re flaunting a competitor’s smartphone to demo a product on stage, but Josh Woodward, who spearheads Google Labs, Gemini app, and AI Studio, likely didn’t care when he was caught demoing an iPhone 17 Pro to showcase Gemini Spark, the Mountain View giant’s latest personal AI agent designed to help with productivity. Given that the company’s Pixel series is a direct competitor to the iPhone, it would have been a better look when displaying company loyalty if a Pixel 10 Pro or a Pixel 10 Pro XL were being used, but […]
Earlier this month, it was finally confirmed that Nintendo could hold out no longer. The Nintendo Switch 2 is going up in price, with a $50 increase going into effect globally on September 1, 2026. It's a sign of Nintendo, like XBOX and PlayStation, succumbing to the combined pressures of elements like the memory shortage and tariffs, but according to veteran analyst Joost van Dreunen, this final domino falling is "the canary in the coal mine" that if even Nintendo can't stick to its traditional guns, "none of the old rules" of the video game industry are relevant. If van […]
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A few days ago, The Elder Scrolls V: Skyrim received a substantial visual upgrade with the addition of true HDR support brought by the Community Shaders PC mod, which previously introduced true PBR and frame generation support to Bethesda's best-selling game. This means anyone who owns an HDR-compatible display will be able to benefit from greatly improved brightness peaks, helping breathe new life into the 2011 game's visuals alongside the other Community Shaders features. The CS team worked with this alongside the folks at HDR Den, including HDR evangelist Filippo Tarpini (whom I previously interviewed at length on the state […]
A hardware leaker claims AMD is preparing to launch the Ryzen 7 7700X3D, a lower-binned version of the no-longer-available Ryzen 7 7800X3D at a lower price.
Google I/O 2026 revealed Gemini evolving from a chatbot into a deeply integrated AI layer spanning Search, shopping, Android, productivity, and persistent AI agents
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
We're introducing new tools to take your ideas from a prompt to a production-ready application, including updates to Google Antigravity, an enhanced Gemini API and nativ…
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[UPDATE - May 20, 2026] It has come to light that Hasbro has recently canceled the D&D action/adventure game in development at Giant Skull, the studio founded by industry veteran Stig Asmussen. [ORIGINAL STORY] Toy makers and Wizards of the Coast parent company Hasbro have spent a whopping $1 billion over the past eight years in an effort to flesh out its video game division and develop its own games with its own studios. Based on the last decade or so of the video game industry, you'd be right to assume that a company like Hasbro, with a wealth of […]
Intel's next-generation Crescent Island PCIe graphics card has been pictured in the first PCB leak, giving us a look at the large Xe3P GPU & support for LPDDR5X memory. Intel Xe3P-Powered Crescent Island "Inference" AI Accelerator Pictured In First PCB Leak With 20 LPDDR5X Modules The first pictures of Intel's Crescent Island PCIe accelerator's PCB have been leaked by YuuKi_AnS. Crescent Island is the latest and upcoming Inference accelerator designed for AI workflows, offering competitive value. The leaked PCB gives us an idea of what the graphics card will look like. Starting first with the GPU itself, which looks massive […]
After testing Sony’s most expensive wireless headphones ever, we're letting you ask our audio experts anything you want to know about them in a live Q&A.
This 'conversational' coffee maker talks you through choosing the right settings, and transforms even plant-based milks into thick, creamy foam in seconds.
Apple is expanding the Apple Sports app to 90 new markets ahead of FIFA World Cup 26 while introducing a more visual tournament experience with live formations, lineup tracking, and real-time match updates.
LG’s UltraGear 25G590B is a crazy-fast gaming monitor LG is pushing the limits of competitive gaming technology with its new UltraGear 25G590B monitor. This new LG 24.5-inch Full HD monitor boasts a maximum refresh rate of 1000Hz, delivering an ultra-high refresh rate at an ideal size for competitive gaming. This ultra-fast IPS monitor is designed […]
Microsoft just launched a new Surface Pro for Business (12th Edition) featuring Intel's "Panther Lake" Core Ultra Series 3 chips. Is it an upgrade you should rush out and buy? I compare the new model to the last-gen Surface Pro 11 to find out.
A bargain is underway for the 2TB variant of the WD_Black SN770M SSD, one of our favorite storage upgrade units for gaming handhelds with strong Read speeds to cut down load times.
Apple is not above employing a few sneaky tricks to steal some of its competitor's thunder, especially as coincidence alone is not a very credible explanation for Apple's casual disclosure of a few agentic capabilities of the new Siri, with the announcement apparently timed to land just hours ahead of Google's I/O event. Behold the new accessibility-geared Apple Intelligence features: VoiceOver, Magnifier, Voice Control, and Accessibility Reader Apple has just unveiled four key accessibility-themed Apple Intelligence features that are likely to debut with iOS 27. Apple Intelligence's VoiceOver and Magnifier features are meant to assist individuals who are either blind […]
The second batch of XBOX Game Pass titles for May 2026 has been revealed alongside the full release of Forza Horizon 6, which is the big headlining game for the entire month. The rest of the month will include titles like the upcoming shooter Luna Abyss, the dinosaur park management game Jurassic World Evolution 3, and the co-op shooter Remnant 2. Those are just a few of the notable titles entering the subscription service over the rest of the month and into the first two days of June, others being the continued dolling out of the original Final Fantasy series […]
In LEGO Batman: Legacy of the Dark Knight, you can learn new skills via the skill tree and upgrade your gadgets via Workbenches. While skills are shared among all playable characters, gadget upgrades are not. As such, if you are not planning on exploring Gotham City thoroughly for Waynetech chips, you will want to use the ones you get naturally as you progress through the game wisely to unlock crucial upgrades that will make combat easier and generally more fun. Prioritize Batman Upgrades During the course of the adventure, multiple characters will join Batman as he fights crime in Gotham […]
A report from Bloomberg (via TheNextWeb) shows that Nintendo has been able to bounce back slightly from its stock price cratering earlier in the month when the company not only announced a Nintendo Switch 2 price hike, but a declining fiscal year 2027 forecast for the new console's sales. The reason? Japanese investors are starting to pull away from investing in AI and back into more established and trusted entities, giving Nintendo a 6.8% jump on Tuesday, marking a three-day winning streak. It's also not the only Japanese developer benefiting from the AI exodus, as Bandai Namco and Konami both […]
China's semiconductor equipment vendors collectively posted record revenues in 2025, but profitability is under pressure from domestic price competition.
The Epomaker P65 is a 65% wireless mechanical keyboard that keeps it simple. It delivers stunning build quality and lovely acoustics, though a clunky app and a fixed typing angle hold it back from true greatness.
You can score massive savings on best-selling speakers at Best Buy's Memorial Day sale, including up to $250 from brands like JBL, Bose, Beats, Sonos, and more.
Is your VPN traffic as anonymous as you think? A security researcher just found a way to fingerprint Mullvad VPN users through exit IP patterns, prompting a swift response and an ongoing infrastructure patch from the provider.
The Surface Laptop for Business (8th Edition) has launched, but before you run out and buy one, I have some details about what exactly is new (and why you should probably wait).
Microsoft is refreshing its Surface for Business portfolio today with new Intel chips, with consumer models expected in the coming months along with Snapdragon X2 variants over the summer.
Microsoft's midrange Surface Laptop offering with 16GB RAM now starts at $1,499 for business customers, forcing the company to bring back an 8GB configuration to bring that price down.
Although not available today, the company has confirmed that customers will be able to buy its new Surface devices with Snapdragon X2 chips later this year.
Québec-based independent developer Nine Dots Studio announced that its action RPG Outward 2 launches into Early Access on July 7th, 2026, on Windows PC via Steam, Epic Games Store, and GOG, thus confirming the previously announced Summer 2026 release window. Players can get in earlier via a Closed Beta starting May 26th, 2026. The game is PC-exclusive at the Early Access launch; console versions will be released after version 1.0. Wccftech attended a remote presentation during which Creative Director and Nine Dots Studio CEO Guillaume Boucher-Vidal provided a detailed overview of this action RPG sequel. He began by recounting how Nine Dots designed […]
NVIDIA's China-Exclusive GeForce RTX 5090 D v2 GPU has been banned in China, but the restriction doesn't come from the United States; instead, it's by China itself. NVIDIA's Fastest Gaming GPU for China, the RTX 5090 D v2, Is Restricted from Sales In The Country While the United States eases restrictions on NVIDIA's AI GPUs, such as the H200, allowing multiple AI firms to procure up to 75,000 units, China itself is now banning one of the fastest gaming GPUs that is designed exclusively for its market. Last year, NVIDIA announced the RTX 5090 D alongside the standard RTX 5090. […]
The microSD Express standard is a godsend for all those who take advantage of the available microSD card slots but are unable to find their way around the sluggish performance. Thankfully, the introduction of the Nintendo Switch 2 changed all of that, even if these high-performance cards continue to be on the pricier side. Fortunately, the Samsung P9 Express won't make your wallet feel lighter because the 256GB microSD Express card is now a whopping 40 percent off on Amazon, bringing its price down to $47.99. With up to 800MB/s speeds and a truckload of protections, the Samsung P9 Express is […]
Nobody makes games quite like Amanita Design, the scrappy Czech indie studio responsible for beautiful, meticulously-crafted adventure games like Machinarium, Botanicula, and Creaks, and now they're about to launch possibly their most ambitious project to date. Phonopolis, which spent over a decade in development, sports a unique cardboard diorama look, with the folks at Amanita creating real-life cardboard props that were then scanned into the game (this is also Amanita's first 3D title). Is Amanita Design's latest still a cut above? Or is Phonopolis not worth the cardboard it's printed on? Adventure onward to find out. Phonopolis takes place in […]
There's light at the end of the tunnel of the incredibly protracted legal battle between Epic Games and Apple that began six years ago when Epic first introduced its own direct payment system in Fortnite, bypassing Apple's 30% fee on all transactions on iOS. The case has taken several major turns and been the cause of a lot of industry shuffling, but at long last, the popular battle royale is back on iOS devices in almost every region across the globe. The 'almost' stipulation applies to the fact that Fortnite is not back on iOS devices in Australia yet, despite […]
TEN uses "Build to Adapt" concept, offering three operating modes for different use cases. Montech Squeezes Seven Expansion Slots and a 360mm AIO Into Its New $69 'TEN' Micro-ATX Case, Built Around Three Swappable Modes Montech has completed ten years, and to celebrate its 10th anniversary, it is launching the "TEN" micro-ATX PC case that brings a decade of the company's experience in crafting PC cases for enthusiasts. TEN isn't your regular case, but a highly modular chassis that can be utilized in a variety of ways for building compact PC rigs. Being small doesn't stop it from offering great […]
You never quite know what to expect from Yoshi. Over the years, the little green guy’s adventures have run the gamut, from kid-friendly romps to more in-depth and daunting platformers, and it seems he just can't settle on a visual style — he's drawn with crayons one game, made out of yarn the next. So, the new Nintendo-Switch-2-exclusive Yoshi and the Mysterious Book has understandably generated some curiosity. What can we expect this time around? Is Yoshi and the Mysterious Book a real page turner? Or will fans find this one hard to swallow? Flutter jump on down for the […]
Creative's new Audigy FX Pro sound card is an $80 discrete internal sound card with 7.1 surround sound, high-res playback, 120dB SNR, and the support of Creative's new Nexus app.
In Yellowstone, John Dutton felt like the be-all and end-all of the family's story. But even though new spinoff Dutton Ranch is a world away, he remains Beth's "reason to live."
From smarter segmentation to deliverability basics, these seven email marketing strategies can help you drive better engagement and higher ROI from every campaign you send.
AMD is preparing a new 3D V-Cache CPU for the AM5 socket, the Ryzen 7 7700X3D, which should feature the same 8-core & 96 MB cache at a lower price point. AMD Ryzen 7 7700X3D CPU Brings 8-Core 3D V-Cache To Even More AM5 Gamers Currently, AMD offers three 8-Core Ryzen 3D V-Cache CPUs: the Ryzen 7 7800X3D, the Ryzen 7 9800X3D, and the Ryzen 7 9850X3D. But that is about to change as the company is working on a brand new processor. As per chi11eddog, the new CPU will be called the AMD Ryzen 7 7700X3D, and as per […]
The new display will allow workplaces to share or split the screens for various workloads and will be appropriate for various types of businesses. Philips Launches 24B2D5300, A Dual-Sided Standalone Business Monitor With Screens on Both Sides for Businesses Regular monitors have some caveats in businesses, where you need to show the content to the person standing behind the monitor, but popular monitor maker Philips has successfully developed a solution for such scenarios. Philips has launched 24B2D5300, a new business monitor that brings a dual-sided design to help in various types of workflows. Philips 24B2D5300 brings a dual-screen configuration, one […]
The iPhone Fold’s delay is largely due to Apple’s persistence in wanting a design that will stand out from the competition while also using the best possible components to prolong the flagship’s lifespan. Unfortunately, it isn’t easy to develop a crease-free display because there are many moving parts at play, but a new rumor claims rivals will likely adopt the same solution, hinting that the iPhone Fold will flaunt a superior design. The liquid metal hinge belonging to the iPhone Fold has garnered interest from Apple’s rivals, who may incorporate the same technology Despite Apple rumored to be experiencing some quality […]
As it ramps up its 18A manufacturing process technology and seeks to attract external customers for the technology, Intel is purportedly aggressively selling the chips to its PC partners as well, according to a report from The Nikkei Asian Review. The 18A process is at the center of media attention these days due to Apple's interest in the technology, and the aggressive sales strategies by Intel are forcing its partners to redesign their products in order to accommodate the new chips, says the report. Intel Ships Latest 18A CPUs Along With Older Chips, Say PC Manufacturers The biggest news surrounding […]
The company is giving away several pieces of hardware as part of its 20th anniversary, including GPUs, mini PCs, and cases. ZOTAC Celebrates 20th Anniversary By Announcing Giveaways Ahead of Computex; Prizes Include M-ATX Cases, RTX 50 Series GPUs, and Film Cameras Popular hardware manufacturer ZOTAC is celebrating its 20th Anniversary by organizing a giveaway. The company was founded in 2006, and since then, has entered into various PC segments, including GPUs, cases, mini PCs, and handhelds. The company is well-known for its graphics cards, particularly as it remains as a leading GPU manufacturer for NVIDIA's RTX series, including the […]
Gamers seeking maximum performance will find MSI’s Raider 16 Max HX a natural choice, particularly with the RTX 5090, as long as they're willing to pay up for it.
Massively upgrade your PC with this killer combo deal from Newegg - Snag the latest Ryzen 9 9950X3D2, 64GB of RAM, 4TB of storage for an incredible $899.97 off retail.
Best Buy is hosting a 33% discount for the Razer Huntsman Mini 60% keyboard, giving PC players a chance to free up desk space and play with 1000Hz polling rates for less.
In true LEGO game fashion, destroying LEGO brick props in LEGO Batman: Legacy of the Dark Knight yields varying amounts of Studs. However, simply smashing objects isn't enough to clear out Bat-Mite’s shop, as mastering the Combo Multiplier will allow you to truly rack up a fortune. Mastering the Combo Multiplier In the upper-right corner of the interface, you will find a multiplier that indicates how much each collected Stud is worth. To speed up the building of this multiplier, press R2 / RT while playing as Batman with Batarangs equipped. He will automatically launch them at the nearest destructible objects, allowing […]
Open-world games with fast-paced traversal like LEGO Batman: Legacy of the Dark Knight can often cause discomfort, depending on your settings and the distance from your display. If you find yourself experiencing dizziness or motion sickness while exploring Gotham City in the PC version of the game, the solution likely lies in your Field of View (FOV) settings. Adjust Your FOV Settings In the PC version of the game, the default FOV is 75, which is somewhat unusual for a PC game, as it's usually set higher by default. The developers take into account that many PC gamers play closer to their screens […]
LEGO Batman: Legacy of the Dark Knight is packed with cosmetics to unlock using your hard-earned Studs, ranging from new vehicles and character suits to props used to customize the Batcave. During the course of the game, you will also have the opportunity to expand the Batcave itself by adding new facilities in exchange for Studs. As these facilities look like mere cosmetic changes, you might wonder if you should save your currency for Bat-Mite’s shop instead. However, expanding your base as soon as possible is highly recommended. Why You Should Expand the Batcave Immediately While the new facilities don't […]
LEGO Batman: Legacy of the Dark Knight is among the most unique LEGO games released to date. Partially doing away with the linear gameplay featured in most older games, the new game starring the legendary protector of Gotham City goes open-world, allowing you to explore this charming rendition of one of the most dangerous cities in the DC Comics universe, fight crime head-on, and have an incredible time doing so with the traditional LEGO humor that permeates the entire experience. Welcome to our LEGO Batman: Legacy of the Dark Knight Complete Walkthrough & Guide hub, where you will find all […]
Intel China has unveiled Project Firefly, which borrows a page from China's smartphone supply chain to produce budget-friendly laptops that leverage Wildcat Lake processors.
ETH Zurich researchers disclosed “Fabricked,” a software-only attack that manipulates AMD Infinity Fabric routing during boot to undermine SEV-SNP protections on EPYC systems, enabling malicious cloud hosts to read confidential VM memory and forge attestation reports
The Ninja Foodi FlexDrawer Air Fryer is a fantastic addition to your kitchen and offers amazing results — it's on sale at a great price right now at Amazon.
Discover how segmentation, automation, and A/B testing in modern email marketing platforms help businesses convert campaigns into consistently higher revenue.
'Oh, yes: steal the Right Ctrl and now return it as an improvement': Microsoft's finally letting you revert Windows 11's Copilot key back to what it used to be.
Honor, ASUS, and HP are the first to ship laptops powered by Intel Wildcat Lake CPUs, matching the price of the MacBook Neo but with more storage and memory.
If you've been thinking of buying the top-end Samsung Galaxy S26 Ultra, you might find another, older device that ticks your box just as much (or even more).
Best Buy's Memorial Day sale is live, and I have all the top TV deals, including up to $2,000 off 4K, QLED, and OLED TVs from Samsung, LG, Sony, and more.
Apple has officially sent out WWDC 26 keynote invites for June 8, 2026, and the glowing circular artwork alongside the tagline “Coming Bright Up” strongly hints at Apple Intelligence and the long-awaited next-generation Siri.
A roundup of the top deals from the Best Buy Memorial Day sale, picked by TechRadar's team of shopping and tech experts — including TVs, appliances, laptops, headphones, wearables, and more.
Thermaltake will deliver “a complete shift” at Computex Thermaltake has started to tease something exciting. At Computex 2026, Thermaltake has stated that it plans to “Rethink Power”, promising “not just an upgrade”, but “a complete shift”. Sadly, we are unsure what Thermaltake has in store for us, though their “#RethinkPower” hashtag suggests we will see […]
Will these lone stars find a state of true happiness in Texas? Here's how to watch Married at First Sight US season 19 for free online wherever you are in the world – binge all episodes now!
From brutally honest feedback to clearer answers and smarter prompts, these simple ChatGPT hacks can dramatically improve the responses you get from AI.
PlayStation Plus is getting a price hike on May 20th Sony has announced that on May 20th, the company’s PlayStation Plus subscription, which is needed for Online Multiplayer on PlayStation, will be getting a price hike. In the UK, their monthly subscription cost will increase from £6.99 to £7.99, and their three-month subscription cost will […]
Thermal Grizzly boosts WireView Pro II compatibility with its new “Wired” model Thermal Grizzly has added a new “wired” option to its WireVire Pro II GPU power monitoring tool lineup. This increases the GPU compatibility of the company’s WireView tool by using a fixed 40m 12V-2×6 cable instead of a direct-to-GPU 12V-2×6 power plug. This […]
The Keychron Q1 Ultra 8K is an incredibly versatile and premium-feeling keyboard with near-unparalleled build quality — just don't buy it expecting a portable device, because its all-metal construction makes it shockingly heavy.
Dutton Ranch episodes 1 and 2 are now on Paramount+, and fans are loving it. However, there could be a 'glaring plot hole' that means the Yellowstone spinoff shouldn't even exist.
A rare 50th Anniversary Surface Laptop vanished inside Microsoft’s repair system after the owner was promised a “same unit repair.” Microsoft declared the device non‑repairable and sent back a standard Surface Laptop 7.
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A recap of the 2026 I/O Dialogues, where leaders discuss the future of AI, quantum computing, robotics and creativity. 
At Google I/O, we introduced new ways for developers to expand their reach and scale their business with less complexity.We’re expanding their reach by meeting users whe… 
How a school division eliminated barriers for students by adopting Face control — an accessibility feature built into every Chromebook. 
Boost performance with YouTube Demand Gen. Use Gemini AI, Google Maps reach, and new creator tools to turn viewer intent into growth. 
We’re introducing new multimodal capabilities into Google Ads’ Asset Studio — your creative destination to create, build and test your assets. 
New UCP-powered features and AI tools will create a more intuitive, agentic shopping experience for consumers and retailers. 
Google is introducing new ad formats built with Gemini in Search and expanding the Direct Offers pilot for shoppers. 
At Google Marketing Live 2026, we announced new AI-powered advertising solutions to help marketers grow across Google and YouTube. 
We’re bringing Meridian, our open-source MMM to Google Analytics and introducing Future Long-Term Conversions. 
Our new cross product AI agent, Ask Advisor, creates a continuous thread of intelligence to help you turn insights into action. 
We're introducing native Android vibe coding support, Google Workspace integrations, an AI Studio mobile app and more. 
Pomelli is introducing AI agents that can help you design your brand book and launch a website. 
We're introducing new tools to take your ideas from a prompt to a production-ready application, including updates to Google Antigravity, an enhanced Gemini API and nativ… 
We're expanding our tools to help you understand how content was created and edited across the web. 
Today at I/O, we announced new ways to vibe design with Stitch, transforming your design experience into a live, collaborative partnership with the Stitch Agent — allowi… 
At Google I/O 2026, we shared how we’re making AI more helpful for everyone. See everything we announced. 
Introducing Gemini Omni, which allows you to create anything from any input and edit naturally using conversational language. 
We’re connecting Project Genie with nearly 20 years of Google Street View imagery so you can create new worlds anchored in reality. 
The latest from Google I/O: See how we’re helping you get more done with Gemini. 
At Google I/O we released Gemini 3.5, our latest series of models combining frontier intelligence with action. 
Build and deploy managed agents on the Gemini API. Define agents as files, run them in secure cloud sandboxes. 
Gemini for Science is a new collection of science tools and experiments to expand the scale and precision of scientific exploration. 
Google Flow and Google Flow Music are creative collaborators, now with even more upgrades. 
