Pulsar Gaming Gears (AplusX Inc.), a leading developer of high-performance esports peripherals, today announced the official launch of the Pulsar X2H CrazyLight BadSeed Tech Edition, in collaboration with renowned tech reviewer Brian Phillips. This collaboration is rooted in a shared commitment to uncompromising peripheral quality. Brian Phillips, the force behind the BadSeed Tech brand and YouTube channel, is a highly respected reviewer known for his straightforward, no-nonsense approach to PC gaming peripherals. He has built a reputation for brutal honesty and high production standards, driven by his philosophy: "everything you need to know, and nothing you don't". This limited-edition mouse is engineered to meet the stringent standards of one of the industry's most critical voices.
The X2H CrazyLight features a symmetrical shape with a high hump and narrow waist, making it an ideal choice for relaxed claw and claw grip users. Weighing in at a staggering 37 g for the Mini (Size 1) and just 43 g for the Medium (Size 2), the "CrazyLight" Advantage reduces wrist strain and allows for the speed required for high-level play.
Meta has signed an agreement to deploy AWS Graviton processors at scale. The deal marks a significant expansion of a long-standing partnership between the two companies as Meta builds its next generation of AI.
The deployment starts with tens of millions of Graviton cores, with the flexibility to expand as Meta's AI capabilities grow. The deal reflects a shift in how AI infrastructure gets built: while GPUs remain essential for training large models, the rise of agentic AI is creating massive demand for CPU-intensive workloadsβreal-time reasoning, code generation, search, and orchestrating multi-step tasks. Graviton5 is purpose-built for these workloads, giving Meta the processing power to run them efficiently at scale.
Yunzii has added two wood-bodied keyboards to its lineup, the Wood 68 and Wood 84, both built around a walnut wood frame with tri-mode wireless connectivity.
The Wood 68 is a 65% board with 68 keys, while the Wood 84 steps up to a 75% layout with 84 keys. Both keyboards share the same core feature set: double-shot PBT Cherry profile keycaps, Yunzii Candy Linear switches, full hot-swap support for 3-pin and 5-pin switches, south-facing RGB, and a 4000 mAh battery. Connectivity covers Bluetooth, 2.4 GHz wireless, and wired USB-C. N-key rollover is supported, and customization is handled through Yunzii's software on Windows and macOS or via their online configurator.
The Wood 68 measures 325.4 x 116.4 x 41.77 mm and weighs 767 g. The Wood 84 shares the same width but is taller at 325.4 x 135.4 x 45.42 mm and heavier at 979 g. Both use a tray mount design with internal sound dampening, and the frame features decorative engravings. The Wood 68 is priced at $89.99 and the Wood 84 at $92.99 on the Yunzii website.
The company reported $13.6 billion in revenue for the quarter, up 7% year over year and well above analyst expectations. Intel also raised its current-quarter revenue guidance to between $13.8 billion and $14.8 billion, exceeding the roughly $13 billion analysts had projected.
The developer(s) of Better xCloud, a third-party plug-in that adds numerous features to Xbox Cloud Gaming, recently uncovered code suggesting that Microsoft plans to introduce at least one more Xbox Game Pass subscription plan. While no pricing information for the new tier is available, and Microsoft has not announced anything,...
Samsung's memory business is central to the current upswing in the chip market. Alongside SK Hynix and Micron, the company is one of the three major producers of DRAM and high-bandwidth memory (HBM). These chips are now critical for AI training and inference systems, where memory bandwidth has become as...
Earlier this week, Xbox's new chief executive officer, Asha Sharma, took the first of what we'd later learn would be a couple of big swings with how the Xbox brand is evolving under her purview by decreasing the price of Xbox Game Pass Ultimate and confirming that brand-new Call of Duty games will not launch directly into Game Pass anymore. But a new report claims that there will be more than enough of the long-running military shooter to go around. A report from PC Gamer claims that we'll start seeing older titles from the franchise make their way onto Xbox [β¦]
$INTC is massively up after beating revenue guidance for Q1 '26 and posting strong guidance for Q2. Foundry and DCAI both showed healthy growth over the last quarter, while Client Computing slumped slightly due to inflationary pressures and the ongoing RAM crisis. Some might say that the explosive growth in Intel's stock price isn't justified by its results this quarter. After reviewing Intel's earnings call, I personally disagree. Here are the most important quotes from the call. Intel Foundry - 18A Beating Internal Yield Projections, 14A Development Going Smoothly "We have made steady progress with Intel 4 and Intel 3, [β¦]
Intel announced that its ZAM memory project, which is being developed with SoftBank's subsidiary, SAIMEMORY, has received a big boost from Japan. Japan Accelerates The 3.5-Year Development Plan of ZAM, A Memory Revolution By Intel & SoftBank In its latest presser, Intel Kabushiki Kaisha (Intel K.K.) and SoftBank Corp. subsidiary SAIMEMORY have unveiled that Japan's NEDO (New Energy and Industrial Technology Development Organization) has now selected ZAM, a next-generation memory standard which is being seen as an HBM replacement. With the selection of ZAM by NEDO, the program will fund the project through government subsidies, accelerating its development to address [β¦]
Today, April 24, 2026, is the one-year anniversary of the launch of Clair Obscur: Expedition 33, the game that immediately catapulted to being one of the most beloved and talked about games of 2025. It went on to earn more GOTY awards than any other game (the most recent of which was awarded last week) and has now reached over 8 million copies sold, according to developer Sandfall Interactive. Sandfall announced the milestone on the game's official X (formerly Twitter) account, thanking players for the support they have given Sandfall and Clair Obscur: Expedition 33 since the RPG launched last [β¦]
KTC delivers tremendous pixel density with its H27P3. Itβs a 27-inch IPS panel with 5120x2880 5K at 60 Hz, 2560x1440 QHD at 120 Hz, Adaptive-Sync, HDR and wide gamut color. Itβs color accurate out of the box and delivers a lot of flexibility.
Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this identity transformation. Surprisingly, it includes a reprioritization of console, too.
Samsung's memory fab and contract chip foundry production for a single night-shift fell by up to 58% after a one-day strike. The union is gearing up for an extended 18-day labor action if company management refuses to meet their demands when it comes to pay and bonuses.
TradePilot is the first contractor app that combines AI-powered estimating with iPhone LiDAR room scanning. Describe a job or scan the room β Pilot AI generates a detailed estimate using your rates, markup, and price book, with Good/Better/Best pricing tiers built in. Most contractor software gives you a blank template and wishes you luck. TradePilot helps you figure out what to charge, scan the room, and generate the estimate with AI. It includes estimating, invoicing, scheduling, job costing, and e-signatures in one mobile-first app starting at $29/mo with no per-user fees.
DeepSeek says both models are more efficient and performant than DeepSeek V3.2 due to architectural improvements, and have almost "closed the gap" with current leading models, both open and closed, on reasoning benchmarks.
Intel Foundry reports growing yields and strong 14A progress Intel has reported its Q1 2026 financials, with revenue growth, margin expansion, and higher earnings. For Intel Foundry, Intel has reported βimproved output and productivityβ with its Intel 7, 3, and 3 lithography nodes. Additionally, Intel has reported βprogress ahead of expectationsβ on Intel 18A and [β¦]
Thereβs a common misconception that GEO is a technical problem.
Just scroll through LinkedIn or X for 30 seconds, and youβll find the next viral GEO hack.Β
Like βcreate an AI info pageβ so LLMs can easily understand your brand.Β
Maybe βcreate markdown versions of your contentβ to skyrocket AI visibility.
Perhaps βget an automated Claude auditβ that scans your robots.txt and automatically generates an llms.txt file for you.
But most of these tactics have limited impact because they donβt address how LLMs actually decide which brands to recommend.Β
GEO performance is shaped less by technical tweaks and more by how consistently your brand is positioned, categorized, and validated across the web.
Most widely promoted GEO tactics have marginal impact
If GEO performance is driven by positioning and consensus, itβs no surprise that many widely promoted tactics fall short.
Just search [GEO tactics for LLM visibility], and youβll see the same tired ideas.Β
The recommendations below arenβt wrong, but theyβre mostly table stakes. Many have misinterpreted this advice and taken these ideas to extremes.
Useless FAQ insertions
Googleβs own documentation recommends implementing FAQs with schema.Β
But all the hype around FAQs for GEO has led brands to make poor choices about which FAQs to include in their content.Β
Instead of answering questions that actually matter, they end up slapping useless questions at the bottom of the page because they think it βhelps with GEO.β
Meanwhile, it accomplishes nothing for the end user. Hereβs one such example:
Putting βkey takeawaysβ at the top of every article
Another glorified tactic that isnβt inherently bad, but the upside is overhyped.Β
Short answer summaries can improve readability for humans, but thereβs no strong public evidence that a βkey takeawaysβ block materially improves AI visibility on its own.Β
Over-formatting pages for LLM readability
This would mean forcing every page into rigid Q&A patterns, stuffing bullet points into every section, and jamming HTML tables into sections where they donβt belong.Β
Some assume LLMs need heavy formatting assistance in order to retrieve content, so they resort to copywriting tricks like βchunkingβ which can overcomplicate the editorial process.Β
Others are obsessed with chasing Reddit for GEO, and itβs causing brands to spam Reddit.
This is bad for countless reasons already outlined by Eli Schwartz, but it further supports the argument that GEO isnβt a technical problem.Β
Reddit represents the voice of real people, and thatβs why moderators are vigilantly hunting down inauthentic activity like astroturfing or βSEO shapingβ on threads where software evaluation is happening.Β
GEO is a strategic issue at the executive level, not anΒ SEOΒ issue at the operational level.
The biggest GEO upside doesnβt come from technical optimization β but rather, the coordination of brand positioning, messaging, and reputation management across on-site and off-site channels.Β
Everyone assumes the SEO team should be 100% responsible for all aspects of GEO, yet they control only a limited portion of how LLMs form their opinions of a brand.
Ross Hudgens recently posted about this problem. If none of these sources aligns with a consistent narrative, it will be challenging for LLMs to reach a consensus about your brand.Β
GEO is a category alignment problem
Letβs examine [best AI SDR agents] where Coldreach has the No. 1 ranking position with an AI citation.Β
Despite a high web ranking plus earning the URL citation, thereβs no recommendation for their brand regarding the best AI SDR agents.Β
This tactic worked phenomenally well during the traditional SEO golden era when rankings and clicks were the goal.Β
AI, beingΒ the great normalizer,Β has reduced the effectiveness of this playbook dramatically.Β
Listicles wonβt brute force your brand into AI recommendations
The main difference between SEO vs GEO is that you canβt bulldoze your way into brand recommendations for a topic your brand lacks recognition for.Β
We just saw that above with the best AI SDR agents example.Β
Hereβs another example: [best insider threat management] where the URL citations are earned by Exabeam, SpyCloud, and Pathlock.
None of these brands is recommended in the answer summary, yet they are all deploying listicles.
AI is the great neutralizer of this tactic, since it just scrapes and summarizes their listicles and recommends every other brand.Β
This is another reason why reporting on βcitationsβ as a GEO success metric is a failure in isolation, given that thereβs no corresponding brand recommendation.
Instead, the AI Overview recommends the brands that actually deserve to be there, such as Teramind, Proofpoint, DTEX, etc.Β
Most brands have no idea how theyβre actually represented across LLMs
Despite the unavoidable element of randomness in AI answers, you should reverse-engineer how LLMs piece together information about your brand.Β
Start with bottom of funnel prompts like:
βWhatβs the best [category] solution for an enterprise B2B company in the [industry] with [features]?βΒ
Then evaluate the answers and sources systematically.Β
New research by Kevin Indig found that web search position has the greatest impact on LLM citation rates.Β This is further validation that GEO is fundamentally connected to traditional SEO, as LLMs rely on web search (grounding) to generate answer summaries, especially for bottom-of-funnel product evaluation queries.Β
The key takeaway is that if your pages arenβt ranking highly in traditional SEO, third parties and external websites may control the narrative about your brand.Β
Most high-volume, high-competition categories are dominated by third parties
Itβs useful to understand which product categories are dominated by third parties versus first-party so you can prioritize marketing efforts accordingly.Β
In this example of [best employee monitoring software], the brand recommendation rate is around 90% meanwhile the citation rate is around 15%.Β
This suggests the brand is well covered across third-party pages where LLMs are extracting relevant information.Β
If we examine the SERP, itβs clear that third-party sources account for the overwhelming majority of citations.Β
Citations are coming from affiliates such as Business.com, CurrentWare, PC Mag, Gartner, and other reputable sources.Β
The key takeaway: if your brand wants to compete in high-volume categories, you may be forced to play the affiliate game.Β
What this means for your GEO strategy
Technical website hygiene still matters. If you have a vibe-coded, JavaScript-heavy website with poor internal linking and flat architecture, youβre unlikely to perform well in GEO.Β
Things like XML sitemaps, page indexing, site taxonomy, and internal linking structure are still crucial for retrieval-augmented generation and training data ingestion.Β
However, these are the fundamental pillars of SEO that only create the foundation for GEO to be built upon, rather than accelerating GEO itself.Β
GEO is a brand positioning and category alignment exercise, not a technical SEO audit.Β
Questions you should be asking about GEO:
Are LLMs actually recommending our brand, or only citing our pages?
When our brand appears in AI answers, what category is it bucketed into? And is that the category we want to own?
Do LLMs associate our brand with the right buyer, use case, and problem set? Or are they grouping us with legacy competitors?
Are third-party sites, review platforms, Reddit threads, and analyst pages shaping more of our AI visibility than our own content?
Is there a consistent positioning narrative across our homepage, product pages, comparative content, review websites, and third-party affiliates?
Are we trying to force visibility with listicles and formatting tricks instead of earning recommendation status through market and category alignment?
Do we know which prompts matter most at the bottom of the funnel, and have we tested how our brand appears for those prompts?
Within our flagship category, are AI answers being shaped mostly by first-party sites or by affiliates and review platforms?
If third parties dominate the category, do we have a plan to earn stronger coverage there?
What is the role of YouTube in our niche? How often does YouTube influence LLM answers, and are we represented there?
Are we publishing content that actually helps buyers understand our positioning and differentiators?
Or are we just adding FAQ blocks and βkey takeawaysβ because it looks like productive GEO work?
What outdated, inaccurate, or weak brand associations keep resurfacing in AI answers? Which team owns fixing those associations once we find them?Β
Stop chasing GEO hacks
The core GEO problem is whether LLMs believe your brand belongs in the answer.Β
LLMs need to reach consensus on your brand, shaped by reputation, category alignment, and repeated confirmation across the web.Β
Technical SEO provides the foundation, but it doesnβt help LLMs reach a conclusion about your brandβs market positioning.Β
The bigger opportunity is to align messaging across every surface that influences how LLMs interpret your brand and why it deserves to be recommended.Β
That means GEO isnβt a siloed optimization problem, but rather an ecosystem visibility problem.
Itβs time to stop chasing GEO hacks, because AI is neutralizing ineffective and outdated techniques once and for all.Β
Google updated its spam report page for the second time in the past week or so, this time to say that if you include personally identifying information, the spam report will not be processed or used. This comes just a week after Google said that information would be used and passed along to the reported site.
What changed. Google posted on its spam report page a new highlight box which says two points:
(1) Donβt include personally identifying information in your spam report.
(2) If you do include personally identifying information, then Google wonβt process your submission.
The text block reads:
βDonβt include any personally identifying information in your submission. To comply with regulations, we must send the submission text to the site owner to help them understand the context of a manual action, if one is issued. Because of this, we wonβt process your submission if we determine it contains personally identifying information to protect privacy. Not including such information fully ensures your information is safe and prevents your submission from being discarded.β
What was before. As we covered about a week ago, Google said then:
βIf we issue a manual action, we send whatever you write in the submission report verbatim to the site owner to help them understand the context of the manual action.β
This caused a lot of concern in the industry, not just from fear of being caught calling out your competitors or spammers. But also for legal concerns. Googleβs new wording above says this is now to βcomply with regulationsβ where I guess it canβt share personally identifying information.
Why we care. If you want to submit a successful spam report, make sure to not include any personally identifying information. And if you do include personally identifying information by accident, you do not have to worry that the information will be passed along to the reported site. The spam report will just not be processed at all and you can resubmit it.
Whether you lead a scaling brand or an established global enterprise, you already know the frustration. Youβre watching massive digital budgets yield diminishing returns, while agile disruptors consistently beat you to the punch.
When you audit the citations within AI Overviews, ChatGPT responses, and Claude summaries, the reality is stark. Smaller, faster competitors are claiming more of the most lucrative, bottom-of-funnel commercial queries.
Itβs time to challenge the outdated assumption that legacy domain authority is enough to protect your pipeline. Weβve entered an era where operational agility often beats legacy brand equity.
AI models demand rapid, machine-readable data to establish a verifiable consensus. Enterprise red tape, what we call the βbureaucracy tax,β is actively preventing established brands from deploying these assets.
You didnβt build this red tape intentionally. As your business scaled, stability simply choked out agility.
Why legal approves data faster than marketing claims
When deployment speeds are slow, marketing teams inevitably blame legal, risk, or compliance. However, in highly regulated sectors, rigorous compliance is completely non-negotiable.
The operational failure isnβt the legal team; the failure is what marketing is sending them. To win the AI search race, you must completely decouple your factual data from your marketing narrative.
Hereβs the human truth of corporate risk: Lawyers argue over adjectives, not APIs. Legal departments take months to review creative copywriting and subjective marketing claims (e.g., βWe are the fastest, most innovative solutionβ).
On the other hand, they can review a static, factual data table, a product specification sheet, or a pricing index in a matter of days.
Consider a global payments company trying to capture AI search traffic for enterprise payment gateways. Legal will immediately block a 2,000-word marketing post titled βThe most secure way to process paymentsβ β itβs a compliance nightmare.
But if that same marketing team builds a βTransaction fee and API uptime matrixβ that simply aggregates factual processing costs and server SLAs into a structured table, legal signs off in 24 hours.Β
When a CFO asks Perplexity, βCompare enterprise payment gateway fees,β the AI bypasses the competitorβs blocked blog post and cites your factual matrix as the definitive answer.
The bureaucracy tax is a measurable, devastating hit to your P&L.
Consider the standard deployment cycle for an established enterprise. A new strategic initiative requires a brief, creative production, legal review, compliance sign-off, and an IT staging ticket. This often results in a sluggish 180-day cycle from ideation to publication.
When a major industry shift occurs, such as a sudden change in regional shipping tariffs, the AI consensus is entirely up for grabs.
Imagine youβre a global shipping company. While your 1,500-word thought leadership piece on βNavigating APAC supply chain changesβ is sitting in a three-week IT staging queue, an agile mid-market logistics disruptor publishes a simple, structured βCurrent freight delay and tariff matrix.β
The LLM scrapes the matrix, establishes it as the consensus, and instantly captures the most lucrative, high-intent logistics leads of the quarter. They get the revenue, while you get a Jira notification saying your staging ticket has been updated.
To quantify this, we analyzed the AI citation share of top global brands across ChatGPT-4, Perplexity, and Google AI Overviews. By tracking the original publish dates of their digital assets against the AIβs preferred recommendations for high-value commercial queries, a brutal algorithmic truth emerged: recency can beat relevancy.
When a market shift occurs, disruptors who deploy structured data within 14 days capture, on average, a 32% higher share of AI voice than legacy competitors who take 180 days to publish similar insights, even if the legacy brand has a higher traditional domain authority.
For the slower enterprise, this isnβt a temporary dip in traffic. That deficit takes an average of nine months and $120,000 in defensive paid media to win back. Youβre bleeding capital every single day your content sits in an approval queue.
The technical bypass: The schema-locked GEO template
To understand why established brands are losing this race, you must look at the underlying technology. Many marketing teams are trapped on monolithic, legacy CMS platforms.
Generative engine optimization (GEO) requires the constant, rapid deployment of complex JSON-LD schema markup and proprietary data tables. If your marketing team has to submit an IT ticket just to update an author tag, the disruptor has already won.
The solution isnβt to go rogue and build insecure shadow IT. Instead, you must negotiate a schema-locked GEO template.Β
Go to your CIO or lead developer and negotiate one single IT sprint to build a rigid, unbreakable CMS template designed exclusively for data.
What does a schema-locked template actually look like?
Picture a proprietary βcomparison engineβ for a consumer electronics brand. IT builds the template once, stripping out all design flexibility. Marketing never touches the code.
Instead, a marketer simply fills in three backend text boxes:Β
[Competitor TV model].Β
[Our refresh rate].
[Their refresh rate].Β
The template automatically wraps those inputs in perfect JSON-LD schema, specifically injecting Dataset, SoftwareApplication, and ItemList markup that LLMs actively hunt for, and renders a clean HTML table.
IT loves it because marketing canβt break the site architecture. Marketing loves it because they can spin up 50 competitor comparison pages in a single afternoon, feeding LLMs exactly what they need.
Donβt try to change your entire corporate culture; just build a fast track. Create an AI-readiness pod. This is a cross-functional alignment consisting of one technical SEO lead, 10% of a developerβs sprint capacity, and a dedicated compliance liaison who only reviews data, not copy.
You must engineer workflows that satisfy your risk officers and your CTO while radically accelerating your speed to market. Use these strategic frameworks to protect your AI consensus:
If youβre an enterprise CMO bottlenecked by legal, then pivot your GEO strategy entirely. Publish pre-approved, proprietary data tables that require zero narrative oversight to capture the AI citation immediately.
If youβre a mid-market founder with zero dev resources for marketing, then mandate the creation of the one-time βschema-locked GEO templateβ so your marketing team can operate autonomously for the rest of the year.
If your traditional analytics show stable organic traffic, but your pipeline velocity is dropping, then immediately audit your LLM visibility. Youβre likely being actively replaced by a disruptor in the AI research phase.
The rules of digital acquisition have fundamentally changed. The biggest budget doesnβt guarantee victory. The fastest route to machine-readable consensus wins.
You can no longer afford to let legacy infrastructure and misaligned compliance workflows dictate your market share. The bureaucracy tax is an unforced error thatβs quietly draining your bottom-line revenue.
Ruthlessly audit your deployment timelines tomorrow morning. Stop treating GEO as a traditional marketing campaign, and start treating it as a high-velocity data operation.
Dismantle your own red tape and empower your teams to become the undeniable, cited authority at the exact moment the consumer asks the machine a question.
AMD has officially launched its Extended Profiles for Overclocking (EXPO) version 1.2, which expands support for more memory profiles, CUDIMM, and additional features. With this release, AMD aims to introduce more advanced memory tuning profiles to the "Zen 5" platform and its DDR5 memory types, while full support for EXPO 1.2 features is anticipated with the "Zen 6" processor generation. This means that full CUDIMM support for "Zen 5" tuning is still limited, and only "Zen 6" will offer complete CUDIMM support. EXPO 1.2 works with AMD's AGESA, but since AGESA 1.3.0.1 lacks full CUDIMM DDR5 support, this feature is postponed until the next-generation "Zen 6." Current-generation "Zen 5" CPUs on the AM5 socket may be able to use EXPO 1.2, but they won't fully support the new DDR5 memory with an onboard clock driver, instead relying on traditional memory to perform the task. Notably, popular AMD developer 1usmus mentioned that AMD EXPO 1.2 brings the following changes.
Support for module geometry.
Added support for MRDIMM (CUDIMM and CSODIMM are already supported). AGESA 1.3.0.1 still lacks full CUDIMM support; AMD is preparing this for Zen 6.
New! tREFI, tRRDS, tWR, ULL EnableβUnified Latency Lock and VDDP(V).
ASRock, the global leading manufacturer of motherboards, graphics cards, mini PCs, gaming monitors, power supply units, and AIOs, proudly announces outstanding overclocking achievements with its flagship ASRock X870E Taichi OCF motherboard, paired with the powerful AMD Ryzen 9 9950X3D2 Dual Edition processor.
Professional overclockers AKM and l0ud_sil3nc3 have successfully pushed system performance to new heights across multiple benchmark platforms, securing several Global 1st Place records and top global rankings. These results once again demonstrate the extreme overclocking capability and rock-solid stability of the X870E Taichi OCF.
Public EV chargers, shared e-bikes, and rental scooters share a common problem: they are unattended, app-controlled devices deployed in public, potentially letting anyone inspect the hardware and mobile software.
The company has rebuilt Black Flag's graphics from the ground up using the latest version of its Anvil engine, likely reusing technology from last year's entry, Assassin's Creed Shadows. The visuals incorporate micropolygons, physically based rendering, advanced water simulation, ray-traced global illumination, and RT reflections.
Codex now runs on GPT-5.5 hosted on Nvidia's GB200 NVL72 rack-scale systems. Nvidia says the systems deliver 35x lower cost per million tokens and 50x higher token output per second per megawatt than prior-generation systems, economics it argues make frontier-model inference viable at enterprise scale.
AMD EXPO 1.2 is launching soon, and with it, some new features, along with support for Chinese DDR5 memory, are being added too. AMD EXPO 1.2 Enables Support For Chinese DDR5 Memory Makers To Tackle DRAM Shortages & Increasing Prices New information about EXPO 1.2 comes from 1usmus, the author of HYDRA, CTR, and DRAM calculator for Ryzen, & leaker chi11eddog. The new information covers various aspects of the new memory tech, which is anticipated soon. Starting with the details, AMD EXPO 1.2 will be adding support for module geometry, allowing users to mix and match various memory capacities. But [β¦]
Yesterday, Kwalee announced the release date of Luna Abyss, the stylish bullet hell first-person shooter game in development at internal studio Kwalee Labs (previously known as Bonsai Collective). The single player title will be released on May 21, 2026 for Xbox Series S|X, Xbox on PC, Xbox Cloud Gaming (with Game Pass), PC via Steam and the Epic Games Store, and PlayStation 5. I previously interviewed Creative Director Benni Hill and Production Director Hollie Emery to discuss the game's intriguing visual style and gameplay influences. David played the updated demo (which is still available on Steam, if you want to [β¦]
Start your AM5 build off right and save almost $200 with this Newegg combo. Get 32GB of DDR5-6000 CL28 RAM, an MSI X870E Tomahawk Wifi motherboard, and a FREE 1TB Western Digital SN850X M.2 SSD for only $639.99.
Save 20% on this Newegg combo kit with AMD's first dual-X3D chip in the AMD Ryzen 9 9950X3D2, along with an Asus TUF Gaming X870E-Plus WiFi7 motherboard, 32GB (2x16GB) of Corsair Vengeance DDR5-6400 RAM, and a 2TB WD Black SN7100 SSD, all for $1,729.99.
WebDYI combines website, booking, payments, and calendar sync in one platform built for service businesses. Create a branded site in minutes, offer 24/7 online booking with automatic reminders, and take payments that go straight to your account with zero commission. Two-way Google Calendar sync prevents conflicts, while a unified dashboard tracks revenue and performance. Use built-in local SEO to rank for nearby searches.
Tuco helps B2B sales teams send iMessages at scale from their CRM, reaching leads on the channel that gets three times more replies. It triggers instant texts when a lead expresses interest, runs follow-up sequences, tracks delivery and read receipts, and syncs everything to HubSpot, Salesforce, and more. An AI auto-reply handles FAQs and bookings, and SMS fallback ensures reach when contacts donβt use iMessage.
The AI Agent Authority Gap - From Ungoverned to Delegation
As discussed in our previous article, AI agents are exposing a structural gap in enterprise security, but the problem is often framed too narrowly.
The issue is not simply that agents are new actors. It is that agents are delegated actors. They do not emerge with independent authority. They are triggered, invoked, provisioned, or
Cybersecurity researchers have discovered a set of malicious apps on the Apple App Store that impersonate popular cryptocurrency wallets in an attempt to steal recovery phrases and private keys since at least fall 2025.
"Once launched, these apps redirect users to browser pages designed to look similar to the App Store and distribute trojanized versions of legitimate wallets," Kaspersky
Ubisoft updates The Crew 2βs offline mode to add liveries and statistics After releasing their βHybrid Modeβ for The Crew 2 in October, which makes the game playable offline, Ubisoft has released its first major update for the new game mode. Until now, The Crew 2βs offline mode lacked a βMy Liveryβ menu, which prevents [β¦]
Microsoft has announced a collection of games that can be played for free temporarily from April 23 to April 26, 2026. These games are MLB The Show 26, Age of Mythology: Retold, Anno 117: Pax Romana, and The Survivalists.
Intel's upcoming "Nova Lake" Core Ultra 400 series processors will introduce not only a new CPU platform and socket but also a new motherboard chipset segmentation, unlike anything we have seen from Team Blue. According to a well-known leaker, Jaykihn, the new Z970 chipset platform is set to take over much of the space currently reserved for B860 motherboards. Meanwhile, B960 is expected to be positioned lower in the lineup as a value-focused option, often used by Intel's OEM partners for all-in-one builds or mini-PCs. This makes the Z970 the primary choice for a large share of "Nova Lake" builders, not just enthusiasts. Intel's higher-end Z990 boards are still expected to target the most demanding systems, while Z970 seems to bridge the gap between premium and mainstream desktop segments, incorporating many features that the Zx70 chipsets typically reserved from the Bx60 chipset ranges over the past few years.
The most likely scenario is that the Z970 will offer overclocking and wider I/O selection, while the Z990 will focus on more diverse expansion capabilities. The third entry-level B960 boards are expected to be starter NVL platform designs without overclocking support, intended to get the platform up and running with minimal I/O and SSD expansion. One of the biggest attractions of the Z970 would be CPU overclocking support, a key advantage over the B960, which is anticipated to be the more affordable option but without the same tuning flexibility. While the two chipsets may share similar baseline I/O features, motherboard manufacturers are likely to differentiate them through board design, port count, storage support, and overall feature set.
The buyout program will open to around 7% of Microsoft's US employees, according to CNBC, which cites a person familiar with the plans who can't be named.
During the Nintendo Switch generation, Nintendo had no trouble delivering a steady stream of first-party games created using what is likely a reliable pipeline. Often, we have heard how the Japanese company likes to sit on completed games for months, only to release them when deemed appropriate, but this could become a thing of the past moving forward as the Japanese company's studios focus on the Nintendo Switch 2, according to what former employees Kit and Krysta revealed during their podcast. "That totally happened, though in the past where a lot of these things they just socked away in the [β¦]
There's a high-stakes game of chicken afoot at Samsung, with its management and unionized workers both trying to strengthen their hand via a series of moves and countermoves ahead of a planned showdown next month. Even so, Samsung workers appear to have won the latest round by successfully disrupting nearly a fifth of the output at the highly mechanized Samsung memory fabs as well as nearly three-fifths of the output at the more labor intensive foundry lines. Samsung workers recently managed to curtail output at the tech behemoth's memory fabs and foundry lines by 18.4 percent and 58.1 percent, respectively [β¦]
Amazonβs Eero is the latest router manufacturer to gain βConditional Approvalβ from the Federal Communications Commission (FCC) to sell its routers in the United States.
Japanβs SaiMemory, a SoftBank subsidiary collaborating with Intel, has secured NEDO funding to develop Z-Angle Memory (ZAM), a next-gen DRAM architecture addressing HBM limitations
HitPaw VikPea is an AI video enhancer that upscales footage to 4K/8K, sharpens details, reduces noise, and repairs damaged clips. It restores low-light and old videos, improves colors with automatic correction and colorization, and stabilizes shaky shots with frame interpolation up to 60 FPS. Use cloud GPU acceleration for 10x faster rendering, batch process multiple files, and export without re-encoding common formats. Available on Windows, Mac, and mobile, VikPea also offers an API to integrate pro-grade enhancement into your workflow.
Chinese-speaking individuals are the target of a new campaign that uses a trojanized version of SumatraPDF reader to deploy the AdaptixC2 Beacon post-exploitation agent and ultimately facilitate the abuse of Microsoft Visual Studio Code (VS Code) tunnels for remote access.
Zscaler ThreatLabz, which discovered the campaign last month, has attributed it with high confidence to Tropic Trooper (aka
Budget action camera brand SJCAM has released the SJ30, the follow-up to 2024's SJ20, complete with 8K video, improved image stabilization, and a flip-type LCD screen
Intel says that optimisation is critical for modern PC games β Software is holding back hardware Intelβs Robert Hallock has been discussing PC game optimisation and its impact on modern CPU performance. He argues that software optimisation plays a much larger role than it did before, and that PC gamers underestimate its impact. In an [β¦]
Copilot Keyboard launches in Japan with AIβpowered text suggestions, Copilot Search, and the surprise return of Kyle the dolphin from Microsoft Office 97.
World of Warcraft is the most popular subscription based MMORPG in history owing to the absolute mountain of content it receieves in exchange for the monthly fee. Lately, though, it feels increasingly like Blizzard has spread itself thin.
Intel posted strong Q1 2026 earnings results, indicating improvements across multiple verticals, from Intel Products to Intel Foundry divisions. Both groups experienced operational enhancements, but Intel Foundry achieved a significant milestone: yield improvement across all major foundry nodes currently in high-volume manufacturing. This includes Intel 4, Intel 3, and 18A nodes, which power the majority of Intel's product portfolio. In the latest Q1 2026 earnings call, Intel CFO David Zinsner noted that the company continues to improve yields on its older nodes, such as Intel 4 and Intel 3, while refining the yield of the current top-performing 18A node to reduce waste and increase the number of functional chips, even in larger dies.
David Zinsner, Intel CFOIntel Foundry operating loss in Q1 was $2.4 billion, improved $72 million quarter-over-quarter as better yields across Intel 4, Intel 3, and 18A drove higher gross margins. This was mostly offset by increased operating expenses associated with an intentional step-up in Intel 14A investments to support both internal and external customer evaluations. As a reminder, Intel Foundry carries the bulk of the cost associated with the early ramp of Intel 18A, and we expect Intel Foundry's operating loss to improve through the year as 18A continues to ramp into volume and yields improve further. Within the quarter, Intel Foundry delivered output above our expectations, drove steady improvements in yields, and met key 14A milestones.
Until the PlayStation 5 era, Sonyβs strategy was focused on delivering first-party games that stayed on the console to drive hardware sales. However, in a new interview with Back Pocket conducted during ALT. Games, where he also detailed how his 11-year PlayStation Studios run ended with Jim Ryan firing him, former PlayStation executive Shuhei Yoshida revealed that the change in strategy was essentially forced by increasing AAA budgets, and actually helped the development of all first-party titles. βWhen I was working on the game development side, first-party at PlayStation, from the strategy standpoint, we are not allowed to bring our [β¦]
A price freezeΒ is already rumored to be a part of the iPhone 18Β launch discussion, with Apple expected to become the most popular smartphone maker in the world if it doesnβt make its upcoming devices pricier due to the ongoing DRAM shortage. However, thatβs not the only reason why the companyβs upcoming flagship series could pick up in droves, because the Cupertino firm is reportedly planning a swath of chip and memory upgrades, including bringing its first 2nm SoCs to market, the A20 and A20 Pro. The iPhone 18 could ship with 12GB RAM as standard, with Apple also planning to [β¦]
Gang of Dragon, the new game by YAKUZA creator Toshihiro Nagoshi, might be in serious danger of being canceled. As spotted on Reddit, the official YouTube channel and trailers have been suddenly deleted. The Steam page is still up, though, the last flicker of hope that the game's development might continue. Gang of Dragon was unveiled just a few months ago, at The Game Awards 2025, but it was admittedly already in trouble. After his departure from SEGA in 2021, Nagoshi founded a new studio with NetEase's help the following year. However, in early 2025, reports began circulating that NetEase [β¦]
ASUS has become the first motherboard maker to enable AMD's next-gen EXPO 1.2 technology support on its X870 motherboards, bringing faster DDR5 memory standards to Ryzen platforms. ASUS First To Land AMD EXPO 1.2 Memory Technology Support on Its X870 Motherboards: Offers CUDIMM & Ultra Low-Latency DDR5 Support ASUS has released its new "2301" BETA BIOS, which includes one big feature that will be coming to current and upcoming AM5 motherboards: support for AMD EXPO 1.2. This technology will play an important role when coupled with the next-gen Ryzen "Zen 6" CPU family. Currently, the EXPO 1.2 support is in [β¦]
It looks like the rumored new Game Pass tier will be officially called Xbox Game Pass Starter Edition. The leak came from the Discord datamining GitHub, and that's because, apparently, this version of Game Pass will soon be bundled with the Discord Nitro subscription. The following lines were discovered by the dataminers: This is supposedly the Triton/Duet tier that was previously datamined via Xbox Cloud Gaming by @redphx, the author of Better xCloud, a free and open-source tool that improves the Xbox Cloud Gaming and Remote Play experiences. In fact, Redphx also spotted the Xbox Game Pass Starter Edition name [β¦]
Clarity AI replaces your analytics stack with AI agents that connect to your databases, CRM, and files, then automatically build pipelines, models, and production-ready dashboards. Ask questions in plain English and get validated insights, narratives, and recommendations. Atlas learns your metrics and terminology over time to deliver faster, trusted answers and proactive anomaly detection. Atlas is your team's AI data analyst, capable of running your full analytics stack and taking teams from zero to decision-ready insights in minutes.
Mironik is an AI website builder that generates complex sites in seconds while giving you pixel-perfect visual control. It outputs clean, developer-friendly code using native Flexbox and CSS Grid, and maps your prompts directly into functional components like accordions and tables. Once you finish refining, deploy instantly on enterprise-grade infrastructure with built-in Stripe and OpenAI integrations.
A high-severity security flaw in LMDeploy, an open-source toolkit for compressing, deploying, and serving LLMs, has come under active exploitation in the wild less than 13 hours after its public disclosure.
The vulnerability, tracked as CVE-2026-33626 (CVSS score: 7.5), relates to a Server-Side Request Forgery (SSRF) vulnerability that could be exploited to access sensitive data.
"A server-side
AI website builders create functional sites quickly, but their output needs careful manual editing. Learn which areas require the most attention and how to fix common issues.
A Chinook helicopter successfully performed a fully autonomous landing using Boeingβs system, improving precision, reducing workload, and enhancing operational effectiveness.
Assassinβs Creed Black Flag is getting a full remake on PC and current-gen consoles Ubisoft has officially unveiled Assassinβs Creed Black Flag Resynced, a full remake of 2013βs Assassinβs Creed Black Flag. The game is due to launch on PC, Xbox Series X/S, and PC on July 9th, with the PC version coming to the [β¦]
Saros protagonist Arjun, for all of the scattered bits and pieces of his backstory that Housemarque dripfeeds to the player, is a pretty awful main character when you take a step back from the sci-fi mythology and look over his shoulder at the way he interacts with his colleagues and chases after his missing partner. Arjun is a flawed man with anger issues toward his father, which manifest in the brief backstory vignettes players stitch together over the course of death and rebirth. The entire time I spent on Carcosa in his standard-issue space boots was watching a man who [β¦]
Intel has confirmed that it will have multiple internal chip tape-outs using the 14A process technology, which will be seen as the Foundry's cleverest move to date. Intel Wants More Customers To Use 14A, And What Best Way To Make It Possible By Exerting Confidence With Its Own Products Using the Technology. Intel has gained Tesla as a 14A customer, which is the Foundry's biggest win so far, and they also have multiple external customers lining up as the company finalizes its 0.9 PDK. But while the 14A interest is gaining momentum, Intel just added a multiplier to the equation, [β¦]
Intel has officially announced that its 18AP and 14A nodes are seeing big customer engagements, with 14A already securing a win at Tesla. Intel 18AP & 14A Were Chipzilla's Biggest Bets, & They're Paying Off With Tesla Just Being The Beginning of What's To Come! During its Q1 2026 earnings call, Intel's CEO Lip-Bu Tan confirmed the recent partnership with Elon Musk's SpaceX, xAI, and Tesla to support the Terafab project. It was already confirmed that the 14A process tech will be deployed at TeraFab, marking a huge confidence boost for the chipmaker, which has spent years finding big names [β¦]
Ekcho lets you broadcast your voice under a pseudonym so you can speak freely without showing your real name or face. Create a voice name in seconds, record anything, and share it for others to play. Explore recent broadcasts in the feed and listen to what people really think. Speak without pressure, be heard, and keep your identity private.
Cognitive Rebase is an AI enablement program for engineering teams that replaces classroom workshops with adaptive tracks and micro-coaching. It teaches executable specs with TDD, context isolation via hexagonal design, and small, verifiable steps so teams ship deterministic, auditable AI-augmented code. Teams get an AI avatar coach or a clone of your leadership, team-wide onboarding, and weekly upskilling reports. Engagements range from self-guided tracks to a 6-month partner retainer.
The latest tech may be convenient and seamless, but in my home office, I'm all about the gear that makes me stay on track without driving me to distraction.
Canonical has today released Ubuntu 26.04 LTS as the company's latest update to the mainstream Linux distro. As we reported previously, Canonical has upgraded the minimum system requirements to 6 GB of RAM, but that change comes alongside a number of upgrades to the distro itself, some of which will be immediately noticeable, while others will silently improve the user experience in the background. Ubuntu users can download Ubuntu 26.04 directly from Canonical, or users of previous Ubuntu versions can simply run "do-release-upgrade -p" in their terminal.
The biggest user-facing change is the move to Gnome 50, which now mandates Wayland and has improved, non-experimental support for both VRR and fractional scaling. Gnome 50 also implements a new feature that allows the cursor to render at the monitor's full refresh rate, even if the foreground app is running at a lower frame rate. The Gnome 50 update also sees the Yaru theme get some nifty visual tweaks that bring it closer to the standard Gnome theme and a new icon pack. Resolute Raccoon also moves Ubuntu up to the Linux kernel 7.0, adding better memory management, removing the "experimental" tag from Rust, and updating various drivers and services, like ZFS, and adding security features, like TPM-backed full-disk encryption. Ubuntu 26.04 is also the first Ubuntu version to ship NVIDIA CUDA out of the box, and AMD's ROCm platform is available in the Ubuntu repos for those looking to run local AI.
Vitality AI Health is the car dashboard for your body, launching this May on iOS and Android. The mobile app pulls your wearable data (Garmin, Oura, Whoop, Fitbit, Apple Watch), blood work (LabCorp, Quest), DNA (23andMe), nutrition, DEXA scans, and medical records into a single longitudinal view to see how your biology behaves over time, not just what one app measured yesterday.
Vaya Chat AI sits on top of that unified data and finds correlations no single app can. One founder traced supplement-induced stage 2 hypertension. Join the waitlist for early access when the apps drop.
Spec27 helps teams validate AI agents with automated, spec-driven testing. Teams define expected behavior once, then use that specification to generate and run broader validation across robustness, regressions, and adversarial scenarios. It works for both in-house and third-party systems, including vendor agents without SDK or code-level access. This gives teams a more consistent and scalable way to test AI before and after deployment. Spec27 is built on a simple principle: validation should be repeatable, independent, and durable enough to survive prompt, model, and vendor changes.
ScamRadar lets you paste any suspicious URL, email, phone number, or crypto wallet and instantly checks it against five live intelligence sources. It runs VirusTotal, Have I Been Pwned, WhoisXML, NumVerify, and Etherscan in parallel, then returns a clear verdict with next steps.
Use it free without signup, or buy a $4.99 Scam Score Report for a detailed PDF. Browse scam-by-scam guides and a live list of the most reported numbers, and submit your own reports to strengthen the database and get early scam alerts.
The move reflects a broader pattern across major technology companies, where AI spending is rising even as headcount declines. Meta has projected record capital expenditures this year and announced several multibillion-dollar AI partnerships in recent months. Internally, employees have been encouraged to use AI agents in day-to-day work, including software...
AlignTru is an all-in-one marketing and business execution platform designed to help entrepreneurs, agencies, and professionals turn inconsistent marketing into a structured, repeatable system that drives real growth. Instead of juggling multiple tools, AlignTru brings content planning, automation, lead capture, and performance tracking into one centralized platform, making it easier to stay organized and focused. Built for real users without a full marketing team, AlignTru focuses on execution over complexity, helping users plan, create, and manage marketing for consistent visibility, stronger engagement, and more predictable client acquisition.
Sugarbug is workflow intelligence that connects your tools, collects every signal, and builds a living knowledge graph to provide ready-to-use insights. It auto-links tasks, people, and activity across Linear, GitHub, Figma, Slack, Notion, email, and calendars, then creates briefs, status updates, and summaries so you can show up prepared. With compounding context and living profiles, it offers full visibility into work and relationships without manual effort.
Announced during this year's FINAL FANTASY XIV Fan Festival, HYTE, a leading manufacturer of premium PC components, is teaming up with SQUARE ENIX to produce a limited-edition Y70 collaboration PC case based on the beloved MMORPG FINAL FANTASY XIV Online. To learn more, please visit: https://hyte.co/FFXIV-pr
Starting today, the Official FINAL FANTASY XIV Y70 case invites players to bring Eorzea to their gaming set-up and it is now available for pre-order. This limited-edition chassis showcases the MMORPG's central cast in immaculate detail across its panoramic tempered-glass panels. With a uniquely numbered "WARRIOR OF LIGHT" serialized plate on its back and the game's logo proudly displayed on the case's back panel, the Y70 is perfect as both premium hardware, and as a true collectible display piece that honors the game's legacy and devotion from its passionate community.
According to an update on the Virtuos Games websiteβa game studio that helped Playground Games bring Forza Horizon 5 to the PS5βForza Horizon 5 has sold more than 5 million copies on Sony's console alone. This nearly matches some of the estimated sales figures for the game's Steam release, which sits anywhere between 7.24 million and 8.36 million, depending on which analytics figures you're referencing. This is despite Forza Horizon 5 only releasing on PlayStation 5 in 2025, nearly four years after the original PC and Xbox launch. This sort of timed exclusivity is very similar to the model that Sony has been following with many of its games and largely one that Microsoft has been moving away from, and will possibly return to in the future. As it stands, Forza Horizon 6 is launching on May 19, with a PS5 release date promised for later in 2026.
Microsoft Visual Studio Professional 2026 is currently available for $34.97 (MSRP $499.99), but only through May 17. The release continues Microsoft's focus on improving performance, collaboration, and AI-assisted development within its flagship integrated development environment (IDE). Visual Studio 2026 is built on a 64-bit architecture, allowing it to handle larger codebases and more complex projects more efficiently than earlier versions. This is particularly relevant for developers working with enterprise-scale applications or multi-project solutions.
The platform supports development across multiple environments, including Windows, Linux, and container-based systems. Developers can build mobile and desktop applications using.NET MAUI, as well as web interfaces with frameworks like Blazor. Integrated debugging and testing tools are included for both.NET and C++ applications.
Ignitvio builds and manages AI answering and lead capture systems for local service businesses. It answers calls in seconds, texts back missed calls, follows up by SMS and email, and books appointments on your calendar 24/7. The team audits your lead flow, deploys custom voice, text, and chat automations, and integrates with your existing number and tools. You get monthly optimization and performance reports while every lead gets a fast response and more jobs get booked.
Intel has posted better-than-expected Q1 2026 results, with $13.58 billion in revenue, up 7.2% year over year and well ahead of the $12.42 billion analysts had forecast. Adjusted earnings per share hit 29 cents against an expectation of just one cent, sending the stock up more than 15% in after-hours trading. Data center and AI were strong performers, bringing in $5.1 billion against estimates of $4.41 billion. The foundry division revenue generated $5.4 billion, though the vast majority of that was Intel's own internal business. External customer revenue was less than $200 million, mostly legacy wafer work. Also, Intel ASIC business is on track for more than $1 billion in revenue this year. Part of the Q1 surprising results came from Intel clearing out finished goods inventory it hadn't expected to move, according to CFO David Zinsner. The company is also raising chip prices to offset rising production costs, which is reflected in its Q2 guidance of $13.8 to $14.8 billion, a bit more than the $13 billion Wall Street had estimated.
Going back to the foundry side, Intel scored two notable wins on this front. Tesla signed on as Intel's first major 14A customer for Elon Musk's Terafab AI chip complex in Austin, however, the details of this deal are still unknown. The most logical scenario is that Terafab will license the Intel 14A process, but neither side has confirmed it. The second win came earlier this month when Intel expanded its AI CPU deal with Google, the two companies extending their co-development of custom ASIC-based IPUs.
Hot on the heels of a sizeable update to how Wooting keyboards handle on-board keyboard profile switching, Wooting has announced a new round of cases to add some custom flair to its 60HE v2 HE keyboard. The new silicone Wooting 60HE v2 cases are slightly translucent, and come in aquamarine or white colorways. Wooting also says that the translucent nature of the silicone case allows the keyboard's RGB to shine through the case, sort of like a pudding keycap.
Wooting designed the silicone case for the 60HE v2, but it is also compatible with the friction fit mounting system of the original Wooting 60HE+. It is meant to serve as a lighter, easy to install alternative to the original aluminium case that comes with the 60HE v2. The silicone case, which has a 70 A hardness ratingβmaking it about as stiff as the rubber on the outsole of a shoeβmeasures just 19.3 mm tall at its tallest and has a 4Β° typing angle. Currently, it retails for $39.99, making it the cheapest aftermarket case Wooting sells aside from the brass UwU case. If you build out a Wooting 60HE v2 module with a silicone case and the cheapest options available, the case is discounted to $19.99, bringing the build down to $179.99, making it just $5 more than the original Wooting 60HE+ at the time of the 60HE v2's launch.
Since Asha Sharma took over as CEO of Xbox Gaming, she seems to be trying to tackle a number of complaints regularly levelled at Microsoft's gaming division. The most recent material change to be announced to Microsoft's gaming stack is a price cut for Xbox and PC Game Pass. More recently, however, Sharma and Matt Booty, the new Chief Content Officer at Xbox Gaming, published an internal memo detailing a strategy shift, which could result in significant changes to how gamers interact with Microsoft's gaming IPs and divisions.
The full memo is available after the break, but the gist of it appears to be that Microsoft wants to strengthen Xbox Gaming's position as a hardware supplier and build the Xbox ecosystem, starting with Gen 9 (Xbox Series X|S consoles), make Game Pass more sustainable, increase the viability of cloud gaming, and address game discoverability, discoverability, and social features, including live service gaming and UGC games. Sharma and Booty say that they want to make Xbox "the best place for developers and creators to build and grow," and they specifically mention that Xbox will "reevaluate our approach to exclusivity, windowing, and AI, and share more as we learn and decide." The memorandum also mentions making Xbox "affordable, personal, and open," with "flexible" pricing to lower the barrier to entry.
Pickleball Wiki helps players find the right paddles, balls, shoes, and training gear with honest reviews and clear buying advice. It also teaches rules and skills for all levels, from beginner basics to tournament strategy, plus profiles of pros and weekly insights. Use its Paddle Hub and step-by-step guides to choose equipment, improve technique, and play with confidence.
Workflow Machine is an automation platform for you and your AI agents. It connects to your favorite apps such as Gmail, Slack, Notion, and more, so you can move data across different apps with ease.
The first full trailer for Prime Video's Off Campus is here after a painful wait β and some fans think one steamy scene has already secured a second season.
Former Tesla executive Chris Lister is retiring, and at least three other VPs have left Redwood around the recent restructuring, TechCrunch has learned.
Z970 could replace B860 as Intelβs next mainstream DIY motherboard chipset Intelβs Robert Hallock has confirmed that Intel wants to release βmore and moreβ unlocked CPUs. According to the leaker Jaykihn, Intel will also be promoting this with its next-generation motherboards, pushing its Z970 chiplet as the unofficial successor to B860. While B960 motherboards will [β¦]
It was recently rumored that Gears of War: E-Day would be shown off at a June Xbox Summer Games showcase in 2026, and we have already seen drips and drabs of information about the upcoming game's plot, setting, and characters. Now, according to a purported leak by GhostOfHope on X, Microsoft is planning to launch Gears of War: E-Day sometime in September 2026. GhostOfHope is a known leaker, generally focusing on games like Call of Duty, lending some credence to the rumor. It should be noted that, while E-Day has an official Steam Store page, and Xbox Game Studios has previously acknowledged the game's existence, neither Microsoft nor Xbox Game Studios has actually commented on the release date or a release window. That said, it would not be surprising to see a September launch, since it has been said to be releasing in 2026, and September is usually a busy time for video game launches, since it's right before the holiday season.
Samsung Electronics and POSTECH have published a research paper titled "Switchable 2D-3D display through a metasurface lenticular lens" in the prestigious journal Nature, marking notable progress in next-generation display technology through industry-academia collaboration.
Rethinking 3D Displays With Metasurfaces
A metasurface lenticular lens-based switchable 2D/3D display uses an ultra-thin metalens composed of nanoscale structures to transition seamlessly between flat (2D) and stereoscopic (3D) images. A metasurface is significantly thinner while enabling complex optical functionsβmaking it key to next-generation displays and camera systems.
ChartCraft is an AI-powered dashboard design studio that helps turn data into clear, effective visuals. It generates chart choices, intelligent layouts, and consistent styles so you can quickly move from idea to a polished dashboard. Use it to prototype analytics pages, iterate with stakeholders, and hand off precise specs to build teams.
Upload any existing dashboard for a full AI-powered design analysis including layout, hierarchy, contrast, typography, and color harmony, with a design score, actionable recommendations, and an enhanced version ready to implement. It's built for data teams who want their analysis to be seen and understood.
HitPaw FotorPea uses advanced AI models to enhance images from start to finish. It can sharpen, unblur, denoise, recolor, and upscale images up to 4K+ while preserving natural details. It also includes an AI image generator that creates high-quality visuals from text prompts in seconds. Restore faces, fix motion blur, remove backgrounds, and repair old or low-light photos using dedicated models for Face, Sharpen, Denoise, Low-light, Colorize, and Upscale. Available on Windows, Mac, online, and mobile, it integrates smoothly into your workflow for one-click, pro-grade results.
Disney Storeβs May the 4th drop includes exclusive BDX Droid figures, a talking Mandalorian action figure, light-up gauntlets, collectible pins, and more inspired by The Mandalorian and Grogu.
Australia was the first country to issue a ban in late 2025, aiming to reduce the pressures and risks that young users may face on social media, including cyberbullying, social media addiction, and exposure to predators.
Sierra, the AI customer service agent startup founded by technologist Bret Taylor, announced today that it has acquired the YC-backed French startup Fragment.
The Razer BlackShark V2 Hyperspeed is a PC gaming headset that won our hearts for its premium-grade sound and wireless performance, and it's pricey has taken a massive 46% discount
During Microsoft's recent ID@Xbox Showcase 2026, a new trailer for Echo Generation 2 appeared, revealing more gameplay, insane bosses, and its release date.
Since the launch of the Steam Deck, Valve has been steadily updating SteamOS with new features in order to improve the gaming experience on its gaming handheld, all the while working with developers and providing them with tools to make it easier to support the Steam Deck. The latest beta update to the Steamworks dashboard for partnersβdevelopers and publishersβcomes in the form of frame rate reporting for SteamOS users. With the new feature, game developers whose games have received Steam Deck Verified status will be able to access data gathered from Steam Deck users who opted into frame rate reporting.
Currently, the feature will provide game developers with a graph of average frame rate data for the 30 days, but Valve says that it will later add additional information about frame rate fluctuations, giving developers even more information to use to optimize the game. Valve says that it has added frame rate reporting to the Steamworks platform in order to help developers address user feedback from gamers who disagree with Steam Deck Verified ratings, stating that this data "can be valuable for developers to better understand the experiences of customers who disagree, especially in the context of a specific title or update." In the future, it will also expand this frame rate data to include games rated as "Steam Deck Playable," and it will add frame rate variance to the graph to indicate frame rate stability. Valve also provides developers with other Deck Verified data gathered by surveying users who have spent more than 10 minutes in a game. Presumably, features like these will eventually be available for the upcoming Steam Machine and Steam Frame, too.
The laptop is powered by a six-core CPU in a 2P+4LPE configuration, featuring two Cougar Cove P-cores and four Darkmont LPE cores. The SoC also includes two Xe graphics cores and a dedicated 17 TOPS NPU. Intel did not specify the exact CPU model, but it is believed to be...
The open-source community continues to question the impact of generative AI services on software development and bug reporting. "Vibe-coded" reports are becoming a growing burden for volunteers working on major software projects, starting with Linux and its extensive collection of legacy device drivers. One developer is now proposing to remove...
The ID@Xbox Spring Showcase 2026 featured its fair share of world premieres of upcoming games and new looks at previously announced indie titles, across multiple kinds of games at different scales. Similar to our round-ups of the Galaxies Spring Showcase and the Triple-I Initiative Showcase, this article will round-up all of the news and announcements from today's show, so you don't have to miss any of it. You can also check out the show below to take it all in, or look at the list of announcements to see which catches your eye. Everything Announced at ID@Xbox Spring Showcase 2026
Minutes after we reported that Asha Sharma would be dropping the Microsoft Gaming brand and renaming the division back to just Xbox, and the significance of that change, Sharma shared a new Xbox Wire blog post that not only confirmed the change, but did so much more by laying out her and Matt Booty's plan for the next era of Xbox. In a letter sent within Microsoft titled, 'We Are Xbox,' Sharma and Booty, who are credited as co-authors on the letter, begin by explaining how Xbox "has always been different" since it joined the industry at the start of [β¦]
Okta vishing attacks rely on impersonation and urgency, allowing attackers to manipulate support staff and quickly escalate into large-scale data breaches.
Artisan may be known for their bold βStop Hiring Humansβ campaign but the reality is every founder needs to assemble the right team if they want to scale.
OpenAI is beginning to show ads in ChatGPT to users who arenβt logged in β a move that could significantly increase available inventory as demand from advertisers grows.
Whatβs happening. Early reports suggest ads are now appearing seamlessly within conversations for unauthenticated users, even though OpenAI hasnβt formally announced the change. The ads are integrated into chat responses rather than displayed as traditional banners.
Why we care. By expanding ads to logged-out users, OpenAI increases available inventory, making it easier to spend budgets and reach more high-intent users. If this continues, ChatGPT could quickly become a more viable and competitive performance channel.
User experience. Early feedback suggests ads are relatively unobtrusive, clearly labeled, and blended into the conversation flow β though minor UX quirks remain.
Between the lines. This is a supply problem, not a demand problem. Advertisers want in β OpenAI is now working to scale inventory to match.
What to watch. Whether OpenAI formalizes the rollout and continues expanding access, which will determine how quickly ChatGPT becomes a viable, scalable ad channel.
Bottom line. Opening ads to logged-out users could be the unlock ChatGPT needs to turn advertiser interest into meaningful spend.
Ubisoft has revealed the Assassin's Creed Black Flag remaster β Black Flag Resynced β in full, detailing its new features and pushing preorders live.
GeForce NOW is doubling down on what matters most: gamers. This week's upgrades bring smarter libraries, making it easier than ever for gamers to turn a PC collection into a cloud-powered flex. It starts with giving existing libraries time to shine. Gamers can bring the games they love to the cloud, stream them with high performance and see the value of a GeForce NOW membership grow with new games, rewards and features.
First up, finding something to play gets an upgrade. The new in-app labels, first announced at GDC, are now live - making it simple to spot titles and new releases from connected subscription services like Xbox Game Pass and Ubisoft+. All that sets the stage for six new games rolling onto the cloud this week. Leading the charge is Vampire Crawlers: The Turbo Wildcard, a chaotic new spin on the fast, unpredictable and packed-with-personality Vampire Survivors universe. Even the vampires can't avoid the spotlight this time. Round it out with a thunderous new Marvel Rivals skin for Thor, and it's a lineup fitted to perfection.
Ubisoft has officially announced that the Assassin's Creed Black Flag Resynced, a refreshed version of the 2013 title, is set to launch on July 9. Developed by Ubisoft Singapore with involvement from original team members, the release brings the game to modern platforms using an updated version of the proprietary Anvil engine. The new version revisits Edward Kenway's story with updated visuals, improved lighting, and a reworked combat system. Ubisoft says that the game will feature reworked action-adventure combat, new and enhanced stealth gameplay, reworked naval combat, enhanced parkour moves, dynamic weather and objects. On the graphics side, Black Flag Resynced comes with ray-traced lighting with global illumination (RTGI) and reflections, completely reworked graphics assets, fully modernized water rendering and simulation. The PlayStation 5 and PlayStation 5 Pro versions get their share of attention with optimized performance options: 60 FPS Performance mode, 30 FPS Fidelity mode, 40 FPS Balanced mode (requires 120 Hz display).
Ubisoft also provided details regarding PC requirements that start with 65 GB of storage on a "must-have" SSD and 16 GB of RAM listed across all tiers. Then, the minimum requirements target 1080p at 30 FPS on low settings, with a Core i7-8700K or Ryzen 5 3600 paired with a GeForce GTX 1660 or Radeon RX 5500 XT. For 1080p at 60 FPS on medium settings, Ubisoft recommends a Core i5-10600K or Ryzen 5 3600 with an RTX 3060 or RX 6600 XT. For 1440p gaming at 60 FPS on high settings gamers will need an RTX 3080 or RX 6800 XT, while 4K at 60 FPS on ultra settings requires GPUs such as the RTX 4090 or RX 7900 XTX, paired with CPUs like the Core i7-12700K or Ryzen 7 5700X3D.
The processor's compute-in-memory architecture departs from the conventional separation between processing and storage. Traditional chips shuttle data back and forth between memory and compute units, a process that consumes both time and energy. In Thus, computation happens directly inside the NOR flash cells themselves, so models run in the same...
The processor β dubbed VerCore β was created by chip design startup Verkor.io using its agentic AI system, Design Conductor. According to a whitepaper published by the company, VerCore features a five-stage pipeline design with an in-order, single-issue architecture and a 1.48GHz clock speed.
Another hike has been implemented, which makes buying SSDs even more difficult than ever. Samsung and Kingston Increase Price of All SSD Products by Around 10%, Marking Another Significant Price Hike When Prices are Unusually High Remember the Micro Center shelves, which were fully stacked by the high-end SSDs selling for thousands of dollars? Yeah, they are about to get even more expensive. This thing isn't stopping anytime soon and we don't know how long this will continue, as at hundreds of dollars for 1 TB of SSD storage, it is becoming super difficult to build a budget gaming PC. [β¦]
Update 23/04/2026: Minutes after reporting on this change, a letter sent internally within Xbox, co-authored by chief executive officer Asha Sharma and chief content officer Matt Booty, was published on the Xbox Wire blog. It not only confirmed the name change and the sunsetting of the Microsoft Gaming brand but also laid out a new plan for the next era of Xbox. Read the full article here. Original Story: Asha Sharma, the recently installed chief executive officer at Microsoft Gaming who has already been taking some big swings by decreasing the price of Xbox Game Pass Ultimate has reportedly just [β¦]
As AI computing capacity continues to grow, an expert from computing infrastructure provider Nebius sat with AlphaSense to describe the state of the industry. While NVIDIA's leading-edge AI GPUs remain the top in the industry when it comes to performance, the expert believes alternatives are growing in popularity, particularly as the industry shifts its cost metrics. The demand for AI computing capacity also remains high, as providers can easily run at 100% utilization rates to drive down costs and earn the most from their investment. Alternatives To NVIDIA Chips Grow In Popularity As Industry Shifts Towards Cost Per Million Tokens [β¦]
Project ATOM was first revealed last year as a new cozy free-to-play party platformer from developer JNG Studio. Now, during today's ID@Xbox Spring Showcase 2026 event, it's still a cozy free-to-play party platformer, but it has an official title, as it is now called Totopia. Developer JNG Studio also confirmed that the game's first public beta playtest will take place next month, starting on May 7, 2026. Totopia is really trying to be a flavour of an 'everything' game, as it combines life sim mechanics and a cartoon visual style with party platforming and a healthy dose of chaos to [β¦]
TaxidermyX helps you find trusted taxidermists across the United States. Search by location or browse by service category to compare studios that specialize in big game, fish, birds, small game, exotics, pets, or reptiles. Listings come directly from shops with verified locations and services, so you can contact the right studio with confidence.
SpeakLingo lets you voice type and control every key, so you can ditch the keyboard and get words on screen instantly. It works across any text field on Windows today, with Mac, Android, and iOS coming soon. Say "Hey Lingo" to go hands-free, use voice commands for shortcuts, and rely on Grammar AI, auto punctuation, and support for 50+ languages. Track streaks and stats, and run offline so your data stays on device. Use it in Slack, Gmail, VS Code, and anywhere you type.
Deviens Marrant helps shy and introverted people become funnier in daily life. The platform offers ready-to-use jokes, guided courses on wit, social skills, and confidence, as well as short exercises with XP and streaks to build habits. You receive expert advice and videos analyzed by technique, and you can book a 45-minute individual coaching session for a diagnosis and personalized action plan.
A previously undocumented threat activity cluster known as UNC6692 has been observed leveraging social engineering tactics via Microsoft Teams to deploy a custom malware suite on compromised hosts.
"As with many other intrusions in recent years, UNC6692 relied heavily on impersonating IT help desk employees, convincing their victim to accept a Microsoft Teams chat invitation from an account
Warehouses are evolving into automated environments where AI and robotics handle operations, reducing human involvement and increasing system adaptability.
Death Standing 2 receives further Steam Deck optimisations alongside new fixes Update 1.5 has been released for Death Stranding 2: On the Beach, further optimising the game for Valveβs Steam Deck handheld while delivering various other improvements. Nixxes and Kojima Productions have confirmed that further improvements to the game are currently in the works. Death [β¦]
Call of Duty's latest mid-season update is upon us, and alongside the new maps in Multiplayer and Zombies, new modes in Warzone, and new missions in Endgame, is a collaboration with RoboCop.
The Vampire Survivors "turboturn" spinoff, Vampire Crawlers, has officially launched on Steam in Early Access, serving as yet another reminder that what seems to really matter in gaming is fun factor. Despite the bizarre combination of turn-based deck-builder, dungeon crawler, and roguelite, Vampire Crawlers has peaked at 40,802 players within 48 hours of launch, according to SteamDB. It has also managed to hit fifth place in Steam's top sellers chart and shore up nigh-universal praise, with an "Overwhelmingly Positive" 98% positive review rating on Steam. Even in the first 48 hours, Vampire Crawlers has already come close to the 77,061 peak concurrent player count of Vampire Survivors. It should also be noted that these numbers are for Steam alone, and Vampire Crawlers also released on Nintendo Switch 2, PS5, and Xbox Series.
The Steam reviews praise the game for its addictive, original mix of gameplay mechanics and satisfying gameplay loop, but a number of reviews also commend it for how well it keeps gameplay feeling fresh with new mechanics and interesting encounters. One minor complaint that pops up in a few reviews is the overall length, at just 15-20 hours, according to a few reviews, given the long legs that Vampire Survivors has had, it would not be surprising to see plenty of additional content come to Vampire Crawlers in the coming months and years. The Vampire Crawlers launch trailer follows.
Getac Technology Corporation (Getac), a leading provider of rugged computing and mobile video solutions and a manufacturer with advanced in-house capabilities, today announced the launch of the new G140 tablet, a fully rugged Copilot+ PC.
Powered by AMD Ryzen technology, the G140 is designed for professionals working in industries such as public safety, automotive, and manufacturing, who require versatile field-ready devices that can run demanding edge AI applications in a wide range of operational environments.
Developer Brian Schulman's latest project, Duke-RT, introduces a major change in how Duke Nukem 3D graphics are rendered. The open-source code adds a new ray-tracing rendering backend to Raze, a fork of the original Build engine that incorporates technology from GZDoom prior to its development split over AI-generated code concerns.
The disclosure appears in excerpts from SpaceX's S-1 filing ahead of its expected IPO this summer. Reuters says the filing lists "manufacturing our own GPUs" among the "substantial capital expenditures" the company is taking on.
Today, Funcom announced Conan Exiles Enhanced, a free upgrade that brings the game from Unreal Engine 4 to Unreal Engine 5. Conan Exiles Enhanced will launch on the game's eighth anniversary: May 5, 2026. The upgraded version was developed in collaboration with Inflexion Games, the studio behind the survival game Nightingale. Conan Exiles Enhanced introduces four specific rendering improvements: The Enhanced version targetsΒ smooth 60+ FPSΒ across Low, Medium, High, and Ultra settings on most PCs, with Steam DeckΒ support. Notably, despite the graphics improvements, the client size has beenΒ dramatically reduced from 120GB to just 40GB. But there's more: the Exiled Lands and [β¦]
We've been hearing rumors of Halo Studios looking to add a battle royale mode to the Halo franchise, either as a new individual title or as a game mode in a larger game, for years now. Whether it was actually the case or not, to players, the idea of a Halo battle royale always seemed like Xbox trying to chase one of the most popular genre trends in the video game industry. That seems to be the same thing driving the latest rumor about what's coming next from Halo Studios, which claims that the battle royale mode has pivoted to [β¦]
The demand for Apple Macs is off the proverbial rocker right now, so much so that people are apparently managing to sell specific Mac Studio versions for an insane $25,000 on websites that specialize in retailing used products. People are paying insane premiums for used M3 Ultra 512GB Apple Mac Studio devices when you can still get 256GB variants from Apple at a fraction of those list prices As is evident from the above X post, the 512GB variants of the M3 Ultra Apple Mac Studio devices are currently going for as much as $25,000 on websites that specialize in [β¦]
Assassin's Creed Black Flag Resynced can comfortably be described as the worst-kept secret in gaming history, with its long story of rumors and leaks of all kinds. The official reveal is here at last, though, and it's juicy. The presentation opened with Matt Ryan (who was among the "leakers" last year), the voice actor of protagonist Edward Kenway, confirming thatΒ Assassin's Creed Black Flag ResyncedΒ is aΒ faithful remake, not a reinvention. It is entirely rebuilt from the ground up using theΒ latest version of Ubisoft's Anvil engineΒ while preserving the original story and character arc. Notably, the original game will remain available after the [β¦]
AMD's Ex-FSR Lead has claimed that most team members who worked on FSR 4 & were part of the FidelityFX and GPUOpen teams left the company to join NVIDIA or Intel. AMD's FSR Shortcomings May Be Due To Its Members Leaving The Company To Join NVIDIA or Intel Recently, there has been a lot of chatter regarding AMD's FSR support on older GPUs. While the latest FSR Redstone release and the updated FSR 4.1 release were seen as big and positive updates, at the same time, many users were disappointed in the lack of FSR 4 support for older generations [β¦]
Intel's Wildcat Lake family was launched recently, but no devices featuring the CPUs have actually shown up yet. Analyst Vaidyanathan S shared pictures of a real laptop running the new 'Core Series 3' silicon, but it's just an Intel reference machine. It also shows that Wildcat Lake has a 17W PL1 and an 11W fanless mode, along with a 22W PL1 Max and a 35W PL2 mode.
Just ahead of Sony's rumored 2026 release, you can score massive discounts on existing Sony headphones and earbuds, with prices starting at just $39.99.
Researchers at digital rights group RKS Global found that 30 out of the 30 most popular Russian Android apps can detect VPNs, with numbers likely to rise.
The VPN Trust Initiative (VTI) has formally responded to the UK government's consultation, warning that treating VPNs as a loophole could jeopardize young people's online safety by exposing them to greater harm.
When it comes to gaming mice, I think the Razer DeathAdder is still one of the best cheap options out there, and it's now a bargain for under Β£20 at Amazon.
Meta's Accounts Center will transition to the Meta Account, which is supposed to make it easier to manage your experience on various Meta apps and devices.
Ready to resync? Ubisoft has confirmed that it will be hosting a βWorldwide reveal showcaseβ for Assassinβs Creed Black Flag Resynced today. The event will start at 5 PM BST, with Ubisoft saying that βThe Iconic Solo Pirate Adventure Returnsβ. If this statement is correct, we are unlikely to see any multiplayer modes for this [β¦]
Google says AI isnβt killing Search β itβs changing how people use it and making them search more often. AI Overviews help filter out low-value clicks while driving more total searches, Googleβs VP of Search Liz Reid said in a new Bloomberg podcast interview.
On AI killing clicks. Reid said AI mostly cuts βbounceβ clicks β when users click a page, grab a quick fact, and leave.
βSo clearly people sometimes want to spend a couple of seconds, and other times theyβll spend a whole hour listening to things. And so one of the things we see with the shift with AI Overviews is that, you get more of this pronouncement with whatβs your goal?
βIf all you were going to do was go to the webpage, see the fact, and immediately click back, youβre going to spend like a half a second on the page. Okay. You see those things shift.
βBut if what you were going to go in and do is read an article for five minutes, youβre still interested in reading that article for five minutes, right?
β[AI Overviews] might help you point to the right page so we see fewer bounce clicks where a user would sort of go and immediately come back because they werenβt happy.β
People want AI and the web. Reid said AI wonβt replace websites β it works alongside them.
βI think thereβs this sort of myth that people want AI or the webβ¦ I actually think what we see is that people want AI on the web together.β
People use AI for quick answers, but still turn to the web for deeper information:
βSometimes people really want quick answersβ¦ and sometimes they want to go deep.β
That includes opinions and human perspectives:
βPeople care often to hear peopleβs perspectivesβ¦ their unique take.β
AI helps users get started, she said:
βThereβs an opportunityβ¦ to help you get started and then make it easy for you to dig in.β
AI Overviews are query-dependent. AI Overviews donβt show up for every search. Google decides based on what helps the user. If AI doesnβt help, Google sticks with regular results.
βAn important premise of this is that we shouldnβt give you AI for the sake of giving AI, right? The point is for it when we think it adds value to people.
βSo we have a variety of signals that try and help us understand, when is it adding value or not? And we get smarter over time as people β¦ change how they ask questions [and] as the models get smarter. We donβt want to put an AI Overview if we think itβs not going to be high quality. So as the models have gotten more powerful, we can cover more cases, and just continue to develop really with the focus being what is the best response to give a user for the question theyβve asked.β
Changing query behavior. People are searching in new ways. Queries are longer and more natural, Reid said.
βWe have seen, with AI Overviews, meaningfully longer queries. We see more natural language queries.β
Users are also shifting away from keywords.
βI do think one of the interesting things about the evolution of AI is that people stop talking just in keywordese as much, and they start expressing more of what they want. And then that becomes much easier for us to give an answer.β
Instead of simplifying queries, users now describe their full problem.
βThey tell you the real problem, right? They donβt take their need and translate it to what the computer understands. They try to give the computer their actual need and expect us to do the translation. And I think thatβs really exciting to see because when we can be more helpful, but also, like, those are real problems people had.
βLetβs actually, if you go back to the [Google] mission, was βorganize the worldβs information and make it universally accessible and usefulβ like that useful part. Right. Itβs not just that itβs organized. Is it useful to you?
βAnd I think one of the most exciting things about AI, the transformation going on right now is that you can actually make information much more useful to people. β¦ So people just ask more questions because we can actually do a better job meeting their needs.β
Ads are evolving. Google says it can still make money from Search β even with AI answers:
βSearch only shows ads onβ¦ less than a quarter of queries.β
Many AI Overview queries were never monetized:
βThereβs a whole bunch of queriesβ¦ that you donβt make money on because many of them are not of commercial need.β
But when people want to buy something, clicks still matter:
βThe answer doesnβt buy the pair of shoes, you actually have to buy the shoes, right? So you still have to go pick a merchant for that.β
Reid also suggested AI could improve ads by making queries more detailed:
βIf people start expressing more of their needβ¦ you can actually create better ads.β
And as search expands, so do opportunities:
βThereβs an expansion of queriesβ¦ some of those queries are more commercial.β
What Google is watching. One key signal for Google is whether people return to Search more often.
βDoes it cause people to come to search more often?β
Reid said thatβs a high bar:
βItβs another thing to get you to decide youβre going to bother to unlock your phone.β
Itβs not just about doing more searches β itβs about coming back more often:
βNot just use search more often, but come more often.β
AI Mode vs. Search vs. Gemini. Google isnβt putting everything in one place. Different tools serve different needs, and users move between them.
βThereβs plenty of people who co-use across them.β
Search and AI Mode are often used for information.
βIf itβs an informational queryβ¦ the probability that theyβre using search or AI Mode is going to be higher.β
Gemini is used more for writing and creative tasks.
βIf itβs a creative queryβ¦ those type questions are going to be more Gemini oriented.β
AI Mode tends to handle more complex questions.
βAI Mode tends to beβ¦ more longer complex, more conversational queries.β
βAI slopβ is not new β ranking is the solution. Low-quality content isnβt new β AI just makes more of it, Reid said:
βBefore AI slop, there was slop. There was human-generated slop. Now thereβs AI-generated slop. There has always been slop on the web.β
Reid said it doesnβt matter how much human/AI slop there is. Whatβs more important is whether Google can surface great web content while keeping the rate of spam and slop at a βvery low rate.β
βItβs not a problem you solve because some of the people generating the spam, right? Thereβs a lot of financial incentives associated with it. But β¦ what people have come to trust Google is that it will show great information. And itβs a thing that we will continue to put a huge amount of effort in.β
Most consultants I talk to arenβt prepared for the conversations that come with it. Iβm not talking about the diagnostic part. Most of us can figure out why traffic dropped. I mean, the part where you sit across from a CMO and have to explain whatβs happening, why, and what you think the company should do about it. Thatβs a different skill entirely, and we donβt talk enough about it.
Iβve been in SEO for 13 years and have spent the last six running an agency where I personally lead client strategy and present results to senior executives at B2B SaaS companies. The following are the five things Iβve learned about delivering bad news in what is probably the hardest era in which to be an SEO consultant.
1. Executives are more predictable than you think
A few years ago, one of my B2B SaaS clients came to me with a concern I wasnβt expecting. They had gone into their analytics and looked specifically at the performance of our teamβs work, separated from the rest of the siteβs organic traffic.
The overall numbers we had been reporting looked fine. But when you isolated the work we were responsible for, the performance was flat. It had not grown at all since we started eight months prior.
I looked over the numbers myself, and the client was right.
When I dug into what had happened internally, the picture got worse. My team knew. They had seen that the work was underperforming, but they had made a decision many consultants make: they reported the numbers that looked good and avoided the ones that didnβt. Instead, they kept presenting overall traffic trends without flagging that our work specifically was not delivering.
Nobody wants to walk into a meeting and say, βThis didnβt work.β But hiding a failure is often worse than the failure itself. There are two reasons for this.
The client will eventually find out. Mine did. And when they did, the damage to their trust in us was not about the underperformance. It was about the fact that we had either not caught it, or, worse, had not surfaced it for them.
When you hide what isnβt working, you lose the opportunity to show the thing executives actually value most: that youβre able to recognize a problem, diagnose why it happened, and bring a revised plan to the table.
This experience changed how I run every client engagement. I started by rebuilding our reporting to isolate the performance of our own work from overall site trends, and then I implemented the rule that underperformance gets surfaced early, with a diagnosis attached.
Anecdotally, every executive I sit across from has been burned at least once by vendors who obscured their bad results. Itβs the consultant who surfaces problems early and brings a plan to fix it who is doing something genuinely rare.
Executives who reacted the worst to bad news were never the ones who received it directly. Instead, they were the ones who were left to discover it themselves, or who could tell that I was dancing around something and trying not to state the bad news directly.
Early last year, a prospect came to me concerned about a traffic decline. Their internal team assumed AI Overviews were eating their clicks. It makes sense, since that seems to be the default explanation for every problem right now, and sometimes itβs correct.
But Iβve learned not to walk into a room with an assumption when I can walk in with a diagnosis. Before I said anything to the client, I had a look at their site myself. The first thing I wanted to see was whether there were actual keyword losses, and, if so, who replaced them.Β
If competitors had taken those positions, then that would be an SEO problem.Β
If, instead, AI Overviews had absorbed the clicks while rankings held or improved, that would indicate a structural market shift.Β
These are two completely different situations that require completely different responses. I wanted to know which we were dealing with so that I could offer solutions from the get-go.
What I actually found was a third issue entirely. The client had run a major PR campaign over the summer that had created a huge traffic spike. The quarter-over-quarter comparison was measuring against that spike, making normal performance look like a decline.
When I pulled the timeline back further and compared pre-campaign to current, the trajectory was actually growth. It was just more stable growth than the spike had made everyone expect.
That diagnosis changed the entire conversation. Instead of walking in and explaining a traffic loss, I walked in and explained what the data actually showed. The client went from concerned to confident in about five minutes. But I wouldnβt have gotten there if I had accepted the surface-level read.
Other times, the diagnosis really is bad news. For example, I had another client with a genuine traffic problem, and, when I dug into it, I found that the cause was technical: a set of pages generating crawl waste that was dragging down the rest of the siteβs performance.
Luckily, I had seen this pattern before with another client and knew what the fix looked like. Because of that, I was able to come to the call and say:Β
βIβve identified what is causing this issue. Iβve seen this pattern before with another client, and Iβm going to tell you what we did to fix it, what the recovery looked like, and my theory on what it will do for your site based on the data I am seeing.βΒ
That ability to diagnose builds trust from the onset of the project.
No executive needs to hear an explanation of crawl budgets or parameterized pages. They need to hear that youβve found the problem, that youβve seen it before, and that you have a plan. But you canβt say any of that unless youβve done the deep diagnostic work first.
The thing that builds confidence in the room isnβt your delivery. Instead, itβs the quality of the diagnosis and the specificity of the plan behind it.
3. Surprise bad news and failed experiments are different conversations
There are two types of bad news you can end up delivering to a client, and the conversation you will end up having with your client depends entirely on which one youβre dealing with.
Surprises
The first type is what I think of as surprise bad news. These kinds of problems often happen when the work has been running without a clear strategic structure. Youβve been doing the SEO work. Youβre finding opportunities, publishing content, optimizing pages, and staying busy.
But there has been something missing. There hasnβt been a defined plan with specific bets tied to specific outcomes. When traffic starts dipping and someone asks you what happened, youβre left in a difficult position. Why? Because you donβt have a clean way to diagnose what has happened. You werenβt testing a specific hypothesis. You were just doing work.
This happens way more frequently than most consultants would like to admit, especially when thereβs no structured review cycle in place. When youβre constantly in βfind more opportunitiesβ mode, everything feels productive until the numbers go in the wrong direction.
Failed experiments
The second type of bad news you might have to deliver is regarding a failed experiment. This type is actually much easier to handle than surprises, even though the news might be just as bad.
A failed experiment means you had a plan. You told your clients something like:
βWe are going to try this specific approach because we believe it will produce this specific result.βΒ
And then it didnβt. But, because you planned it deliberately, that means that you can evaluate the outcome.Β
You can tell your client:Β
βThese elements performed, these didnβt, here is what the data shows, and here is what I want to try next based on what weβve learned.β
Taking deliberate bets to weed out surprises
Almost every SEO consultant right now has to report traffic declines to their clients. Thatβs the reality of the market weβre in. Seer Interactiveβs study found that AI Overviews now correlate with a 61% reduction in click-through rates for organic search.Β
Yet, executives are seeing these numbers drop and still want to see growth. Youβre going to have to deliver that bad news regardless. The difference is whether:
Youβve already been tracking the trend, forming hypotheses about whatβs driving it, and testing responses.
Or it catches you off guard because youβve only been watching a monthly report without looking deeply into the underlying patterns.
The best protection against delivering bad news poorly isnβt better communication skills. Itβs working in structured cycles where every major effort is a deliberate bet with a defined expected outcome.Β
When something doesnβt work, youβre not delivering surprise bad news. Youβre reporting on an experiment that all parties were comfortable trying. Thatβs a conversation most executives are completely comfortable having. After all, they run their own teams the same way.
Once I shifted to this way of working with clients, I saw the dynamic in difficult conversations change fundamentally. But I also learned that, even when you have the right diagnosis and the right framing, when the executive hears the bad news matters almost as much as how they hear it.
4. Never arrive without a recommendation
Iβve sat in enough client meetings to know the exact moment a conversation turns. Itβs the moment after the bad news lands, and the client says, βOK, so what do we do now?β
If thereβs no answer ready, the room palpably changes. The bad news, which might have been completely manageable thirty seconds before, suddenly feels much worse.
The worst case is when the client finds the problem before anyone on your team does. Iβve seen it happen. The client goes into their analytics, spots a decline, brings it up, and now you, the consultant, are on your back foot.
No diagnosis. No theory about what caused it. Definitely no recommendation. Just scrambling to catch up on something that should have been caught first.
The diagnosis and the recommendation arenβt separate steps. Theyβre one thing. If youβve done a deep enough diagnosis to actually understand what happened, you almost always have a theory about what to do next. Showing up without a recommendation means you had not done thorough enough diagnostic work.
These days, before I get on any call where I am presenting something, I make sure Iβve thought through at least two paths forward. Not vague ideas. Concrete options with tradeoffs. I recommend one, explain why, and present the other as a real alternative. The client ends up choosing between solutions instead of sitting with a problem.
For example, I had a client whose legal team was blocking us from publishing comparison listicles, and the whole content strategy β that they had approved β had stalled. Instead of getting on a call with them and saying, βWe have a blocker,β I came in with two alternative approaches.
One approach was increasing outreach and placements on third-party listicles. The other was shifting the format entirely, and, instead, focusing on content like analyzing third-party reports in the clientβs field instead of creating our own comparison content. The client picked one, and we moved forward. The blocker barely registered because it was already paired with a way through it.
5. The tough conversation builds the relationship
My strongest client relationships were almost never the ones where everything went smoothly. They were the ones where something went wrong, I handled it well, and the client came out of it with more confidence in me than before.
Many of the people these executives work with are spinning results or avoiding hard topics. When someone shows up and says, βThis didnβt work, here is why, and here is what I think we should do instead,β it stands out. Thereβs a difference between transparency that feels like data-dumping and transparency that feels like strategic intelligence. The first erodes trust. The second builds it.Β
I used to dread difficult months. Every hard conversation felt like a performance review of my work. After years of watching what actually happens when things go wrong, I now process those moments differently.
Why? Because a smooth month doesnβt illustrate to the client anything about how I operate under pressure. A hard month where I catch a problem, diagnose it, and come up with a plan tells them everything. Those are trust deposits, and they compound over time.
SEO is getting harder, and, in many cases, the numbers are going to go in the wrong direction.
More of the work is happening in the conversation that follows. Explaining what happened, why, and what to do next isnβt a side skill anymore. Itβs a core part of the job.
That means showing up with a clear diagnosis, a point of view, and a plan. It means surfacing issues early, instead of waiting for someone else to find them. And it means treating every dip not just as a performance problem, but as a moment to demonstrate how you operate.
Because, increasingly, thatβs what clients are evaluating. Not just the results, but how you handle them.
Google is rolling out new Demand Gen updates in Google Ads, aimed at helping advertisers convert faster and capture more new customers across YouTube and beyond.
Whatβs happening. Demand Gen is now integrated into Commerce Media Suite, allowing advertisers to tap into retailersβ first-party catalog and conversion data to reach high-intent shoppers across YouTube, Discover, and Gmail.
At the same time, new view-through conversion (VTC) optimization lets campaigns prioritize conversions that happen after an ad is viewed β not just clicked β speeding up performance.
Why we care. these updates should make Demand Gen more effective at turning views into actual conversions. By using retailer data and optimizing for view-through activity, campaigns can capture more high-intent usersβeven if they donβt click. That means faster results and better new customer growth
Between the lines. Google is leaning into signals beyond clicks, using richer commerce data and view-based attribution to drive results in more passive, discovery-heavy environments like YouTube.
What to watch. Expect more Demand Gen announcements at upcoming events like Google Marketing Live, as YouTube continues to position itself as a full-funnel performance channel.
Bottom line. Google is turning Demand Gen into a faster, more data-driven engine for converting high-intent audiences β especially on YouTube.
Google is quietly testing a new βApp Labsβ beta inside Google Ads, giving app advertisers early access to experimental campaign features before wider rollout.
Whatβs new. A dedicated tab within the App advertising hub where advertisers can try limited-time experiments, provide feedback, and explore tools still in development.
Why we care. Google is giving early access to experimental features in Google Ads before they roll out widely. That means a chance to test, learn, and optimize ahead of competitors. Those who adopt early can gain a performance edge and adapt faster as new tools become standard.
Zoom in. Features in App Labs are not guaranteed to launch permanently. Instead, they function as short-term tests, giving Google real-world input while offering advertisers a first-mover advantage.
Between the lines. This is effectively a sandbox for app campaigns β and a signal that Google wants more advertiser input earlier in the product cycle.
What to watch. Early adopters may gain performance advantages by testing and adapting to features before competitors even see them.
First seen. This update was first spotted by Google Ads expert β Thomas Eccel who shared spotting the update on LinkedIn.
Most Google Ads strategies still treat new customers as inherently more valuable. That assumption breaks down quickly.
Not every new customer is worth acquiring, and not every existing customer is worth ignoring. Just because someone buys once doesnβt make them a customer for life. Likewise, some past buyers are far more likely to convert again than a net-new user.
This is where Googleβs high-value customer and retention bidding goals start to matter.
How high-value customer bidding works in Google Ads
Google uses predictive bidding to help determine who your high-value customers are. However, the primary signal is the customer match list you upload within your account.Β
To make these adjustments, go to the customer lifecycle optimization section under Goals > Summary, then select Edit goal.
Here, youβll set a higher new customer value to bid more aggressively for high-value customers. Google will typically pre-populate a suggested value based on a higher LTV than your typical new customers. Review this carefully and decide how much higher you want to bid for a high-value new customer.
Once you do this, Google reports that added amount as in-platform conversion value, on top of the actual value from the sale or lead. If you use a cost-per-conversion model, this discrepancy may not matter as much. However, for ROAS-based bidding, the additional value can artificially inflate your campaignβs ROAS.
Google recently introduced a new column, original conversion value (found under the conversions columns section), to help separate the actual value from the additional value used to prioritize bidding. However, if you typically rely on conversion value/cost, that figure will still include the added value in its reporting.
Building and activating high-value customer audiences
To help Google identify high-value customers, youβll need to add an audience list of high-value customers.Β
Consider what qualifies a high-value customer to you when creating this list. Did they have a particularly high average order value, or were they a lead for a higher-tier service you offer?Β Compile this list and upload it.Β
Youβll need at least 1,000 active members in the YouTube or Search network for it to be eligible to serve, and we typically see match rates between 29%-62% β meaning youβll likely need well over 1,000 for the list to become eligible.Β
The more data you include for each record in your first-party data, the higher your match rate will typically be. An email address is the baseline, but adding email, phone, and address increases your chances of matching to a signed-in user.
If youβd prefer a less manual approach, you can create and define audiences in Klaviyo and integrate them directly into your Google Ads account. Lists created from Klaviyo typically have high match rates.
Once these settings are in place within the customer lifecycle optimization section, the next step is to optimize your campaigns. You canβt apply both bidding goals to the same campaign, and you wouldnβt want the same targeting or ad copy for these different customer types.
Adjusting your bidding for high-value new customers is only available in Search and Performance Max campaigns and follows a similar setup. In campaign settings, expand the Customer acquisition section and select Adjust your bidding to help acquire new customers.
From there, choose either Bid higher for new customers or Only bid for new customers. Either option uses your value adjustments to differentiate between new customers and high-value customers.Β
Your ad copy and targeting should determine whether you run a campaign focused solely on new customers or one that includes both new and returning customers.
How to use retention goals to re-engage lapsed customers
To set bidding parameters for lapsed customers, or customer retention, return to the customer lifecycle optimization within the Goals section of the account. Scroll past the new customer section to find both lapsed customers and lapsed customers (high value).Β
These lists will only populate if you have segmented customer data to support both. Itβs worth noting that, for lapsed high-value customers, Google asks for data on existing high-value customers, suggesting predictive bidding to a lookalike audience may be used here as well.
Like before, Google will pre-populate a suggested value and may also suggest lists. Review these before saving to ensure the data is accurate. The additional value you add to the incremental conversion value will appear in certain columns as conversion value attributed to the campaign using this bidding model.
Bidding to lapsed customers is currently only available in Performance Max campaigns and isnβt yet available across Search. In campaign settings, go to Customer retention and select Adjust your bidding to help re-engage lapsed customers.
We donβt yet have a list defined for lapsed customers in the above account, which is why the message in the yellow box appeared.
Because this bidding is limited to Performance Max, lapsed customers may see ads across Search, Shopping, Display, YouTube, Discover, Gmail, and Maps, depending on the assets used and whether a feed is included.Β
If youβre running a campaign specifically bidding higher to target lapsed customers, make sure your ad copy and messaging are tailored to that audience.
Lifecycle bidding only works if your strategy does
Lifecycle bidding only works if your inputs are sound. The quality of your customer match lists, how you define value, and how you measure performance determine whether these goals improve results, or just make them look better on paper.
Used correctly, they help prioritize the customers that matter most and re-engage those worth winning back. Used loosely, they can just as easily distort your reporting and mask whatβs really driving performance.
Files 4.0.39 adds a customizable toolbar that makes Windows 11βs File Explorer feel outdated. Hereβs why Microsoft should copy the feature and what the update includes.
One of the first Intel "Wildcat Lake" laptops has been revealed, showcasing a design language that closely resembles Apple's highly popular $599 MacBook Neo model. Intel's own reference design model features a standard 6-core "Wildcat Lake" configuration with two Xe3 cores and a 17 TOPS NPU, all housed in an aluminium chassis with a bright color theme, similar to Apple's MacBook Neo. The Intel reference design "Wildcat Lake" laptop operates with a 17 W PL1 mode, which measures the base TDP, and a 35 W PL2 for running the new WCL chip at maximum turbo frequency. There is also a high-performance mode for maximizing core performance with a 22 W PL1 base TDP, as well as a mode for fanless operation. In the PL1 power mode at 11 W, WCL chips can function in fanless environments, making them very versatile.
When Intel launched the "Wildcat Lake" Core 300 series of processors, the company aimed to satisfy value-oriented buyers seeking good CPU performance and basic GPU output in small form-factor commercial and edge AI PCs. The platform's hybrid core configuration, combining two "Cougar Cove" P-cores with four LPE "Darkmont" cores, should provide sufficient CPU power for basic tasks in the entry-level segment. Especially when paired with the NPU 5, Xe display and media engine, and a GPU that includes up to two Xe3 cores, this SoC should handle tasks with ease, along with some very light entry-level gaming.
Retro Games Ltd (RGL) today announces that The Spectrum White Edition is available now, marking exactly 44 years to the day since the original rubber-keyed ZX Spectrum 48k first launched on 23rd April 1982. Developed in collaboration with PLAION REPLAI, The Spectrum White Edition reimagines one of gaming's most iconic and influential home computers through a striking new all-white design inspired by decades of community folklore.
For years, stories have circulated of a white ZX Spectrum created to mark the milestone of one million units sold. While never commercially released, it became a symbol of possibility within the retro gaming community. Today, that story becomes reality.
Compact design meets workstation performance: With the new XB860G2, Shuttle is expanding its portfolio with a high-performance solution that bridges the gap between ultra-compact mini-PCs and bulky tower systems. Thanks to the Intel B860 chipset, support for 'Arrow Lake-S' and a PCIe 5.0 slot for dual-slot graphics cards, the system offers maximum flexibility for demanding professional applications.
Hardware requirements in professional environments are diverse: whilst ultra-compact 1-liter systems are the ideal choice for efficient office applications and space-critical installations, computationally intensive projects often require additional hardware resources. The new Shuttle XPC Barebone XB860G2 fills precisely this market niche. With a chassis volume of around 4.7 liters, it offers space for dedicated components and optimized cooling performance that was previously reserved for significantly larger systems, without sacrificing the advantages of a compact form factor.
Seagate has refreshed its consumer and prosumer storage lineup across three brands, with new options under the Seagate, FireCuda, and LaCie names targeting everything from everyday backup to high-end creative production. The most straightforward of the three is the Seagate One Touch desktop drive, available in 8 TB, 20 TB, and 24 TB. It uses a single USB-C cable for both power and data, no external power brick needed, and it works with Windows and Mac out of the box. Seagate included its Toolkit backup software and Rescue Data Recovery Services. For gamers and streamers, Seagate brings the FireCuda X Vault featuring 8 TB and 20 TB variants. It's also bus-powered over USB-C and adds customizable RGB lighting with Windows Dynamic Lighting support. Xbox on PC certification and an Xbox Game Pass trial are bundled in. Both the One Touch and FireCuda X Vault are positioned as companions to fast internal NVMe drives rather than replacements.
At the high end is the LaCie 8big Pro5, a Thunderbolt 5 multi-bay RAID enclosure designed for video editors and production teams working with 4K/8K footage and large RAW image libraries. It supports Thunderbolt 5 at up to 120 Gbps, can reach speeds up to 2,800 MB/s in RAID 0, and can deliver up to 140 W of power for connected laptops. Capacities run from 32 TB all the way up to 256 TB, with a 5-year warranty and Rescue Data Recovery Services included. All three are available now. The One Touch 8 TB starts at $259.99, the FireCuda X Vault at $269.99, and the LaCie 8big Pro5 starts at a whopping $5,979 for the 32 TB.
Today, System76, the leading Linux-first computing platform, introduced significant updates to its Thelio product family with the new Thelio Mira desktop and Thelio Major workstation. The two systems - designed, engineered, and manufactured in Denver - deliver a complete range of professional and mission-critical capabilities for organizations that demand sustained performance, open architecture, and hardware built to last.
Engineered for Linux from the hardware up, both systems ship with Pop!_OS 24.04 LTS or Ubuntu. This full-stack approach distinguishes System76 from any other desktop manufacturer in the market.
The site functions less like a conventional product gallery and more like a controlled listening environment. Users can select from 36 keyboard models β ranging from legacy hardware such as the IBM Model M keyboard to contemporary devices from manufacturers including SteelSeries and Logitech β and then type on their...
The disclosure is a notable coming from a company that has spent months defending an OS criticized for its uneven performance, messy design, and too many features users never asked for β looking at you, Copilot.
The result, in the view of Firefox CTO Bobby Holley, marks a decisive shift in the long-running asymmetry between attackers and defenders. "Defenders finally have a chance to win, decisively," he wrote in a blog post.
Apple has had to perform a fine-tuned balancing act to optimize the number of features it can offer within its first foldable, tentatively dubbed the iPhone Ultra, against the physical constraints emanating from its desire to retain an overall slim profile. And now, as per the latest metal dummy units, those compromises apparently extend to the iPhone Ultra's lack of MagSafe charging support and a dedicated LED flash. Despite costing around $2,000, Apple's iPhone Ultra is likely to come without MagSafe charging support and an LED flash The tipster Vadim Yuryev has now leaked the metal dummy units for the [β¦]
After telling the video game industry that they should "embrace AI like Iron Man's suit" in one interview, in another, this time with MobileGamer.Biz, the head of Google Cloud's games division, Jack Buser is claiming that the industry has actually already embraced AI-powered tools. Buser claims that "roughly nine out of ten game developers" told Google "yeah, we're using it," in a survey Google conducted during Gamescom 2026, asking developers if they are using AI-powered tools. Buser even went as far as to claim that players just don't realize that the games they are enjoying and love to play "right [β¦]
Apple's unified memory advantages are now manifesting in a spectacular fashion, and when combined with a shrewd strategy of eschewing price hikes, the Cupertino-based tech giant is all set to become the only major OEM in the notebook space to record a meaningful growth in shipments this year. Apple's MacBook shipments to grow by 21.7 percent in 2026 even as global notebook sales are headed towards an year-over-year decline of 8 percent According to the market intelligence firm Sigmaintell, global notebook shipments in 2026 will amount to 181.1 million units, which corresponds to an year-over-year decline of 8 percent, and [β¦]
Two vessels waiting to transit the Strait of Hormuz reportedly fell victim to scammers posing as Iranian authorities and asking for transit fee payments in crypto.
Anthropicβs secondary market valuation has reportedly surged to $1 trillion, surpassing OpenAIβs $880 billion, driven by intense investor demand for AI exposure, and highlighting speculative pricing in secondary markets.
Elon Musk's SpaceX set to produce 'own GPUs' at its own multi-billion fab as the company warns that it may be unable to purchase all the silicon it needs to meet its goals.
The NCSC, a part of the British GCHQ, has deployed this protective gadget throughout various government estates and is now making it publicly available through Goldilock Labs.
You Could Ship This is a dataset of 6,219 iOS app opportunities found by analyzing 982,572 apps and 485,929 reviews. Every entry is a paid, abandoned, or poorly-rated app with proven demand and weak competition β scored on frustration, revenue signals, and how beatable the competition is. Top user complaints are pulled out so you're basically getting a ready-made feature spec. Includes 13 hand-vetted top picks, 69 abandoned apps still making money, and write-ups for the top 500. Google Sheet and CSV, filterable by 24 categories, with direct App Store links to verify everything yourself.
Shush is not just another sleep app. Every room already has sound β HVAC, traffic, fans, appliances. Most noise apps ignore this and blast full broadband on top of it. Shush listens first, identifies the frequencies already present, and only generates what's missing. The result: full spectrum sound at significantly lower volume, because your room is doing some of the work. No other consumer app does this.
Real time synthesis, no recordings, no samples. Your brain can't latch onto a pattern because there isn't one. Custom smart timer helps you sleep then gets out the way. Tinnitus notch filters. Breathing guide. No content bloat. Adapts to your device. Real Science that works.
Bitwarden CLI, the command-line interface for the password manager Bitwarden, has reportedly been compromised as part of a newly discovered and ongoing Checkmarx supply chain campaign, according to findings from JFrog and Socket.
"The affected package version appears to be @bitwarden/cli@2026.4.0, and the malicious code was published in 'bw1.js,' a file included in the package contents," the
You scroll past one incident and see another that feels familiar, like it should have been fixed years ago, but it still works with small changes. Same bugs. Same mistakes.
The supply chain is messy. Packages you did not check are stealing data, adding backdoors, and spreading. Attacking the systems behind apps is easier than breaking the apps themselves. The exploits are simple but still work
The Samsung Galaxy A57 has a thin body, clean software, and a good-looking screen, making it great as an everyday phone. But it struggles with performance and photography.
Leica is co-developing a bespoke 'true Leica sensor' with Chinese sensor manufacturer Gpixel for the next generation of Leica cameras. Here's what we can expect.
Star City, a new space race drama from the creators of For All Mankind, has just launched its first trailer β and sci-fi on Apple TV has never been darker.
The app and website hosting company has found evidence of a second compromise of customer accounts after expanding its initial investigation following a breach in early April.
StrictlyVC San Francisco is in just a week. Nowβs the time to grab yourself a ticket. Join VCs and founders at Sentro Filipino Cultural Center on April 30.
TechCrunch has confirmed that Delve was the compliance company that performed the security certifications for Context AI, the AI agent training startup that last week disclosed a security incident.
Tens of thousands of Samsung Electronics workers held a rally at the companyβs Pyeongtaek campus in South Korea on Thursday to signal they are prepared to walk off the job for an 18-day strike next month.
Google has confirmed a bug with the Google Search Console performance reports that specifically impacts Β βJob listingβ and βJob detailsβ search appearance filter. Starting April 16th Google had an issue logging this data. So Google is reporting zero clicks and impressions for these jobs reports.
βA logging error is preventing Search Console from reporting impressions and clicks for βJob listingβ and βJob detailsβ Search appearance types from April 16, 2026 onward. Weβre working to resolve this issue. This issue affects data logging only.β
Complaints. We first began noticing the complaints trickling in earlier this week, with several SEOs posting their concerns across social media.
@rustybrick Seems there is a bug in GSC where impressions and clicks for Google jobs traffic is being reported 0 since 16th, but traffic is still coming in via google_jobs_apply UTMhttps://t.co/0Ed28Jvzdjβ Max Peters (@maxjpeters) April 20, 2026
Why we care. If you noticed a drop in overall impressions and clicks, and then you dig in and find zero data from the job listings and details β then do not worry. This is a Google logging bug and it is on Googleβs side.
Google is still likely listing your job listings and sending traffic but it is not being tracked properly in Search Console right now.
Most enterprise SEO strategies die in slide decks. Beautiful presentations, airtight data, and solid recommendations, all collecting dust because nobody bought in.Β
Iβve watched it happen at companies with eight-figure marketing budgets. Iβve also watched a single SEO insight convince a company to create an entirely new business unit and make a multimillion-dollar investment.
The difference had nothing to do with the quality of the SEO work. Iβve spent 17 years finding out what it actually comes down to. Let me walk you through how to build an SEO strategy that gets the attention it deserves.
The two ways enterprise SEO strategies fail
Before I get into what works, let me talk about the two failure modes I see again and again.
Leadership expects SEO to work like PPC
The founder, CMO, or whoever the decision-maker is often doesnβt come from an SEO background or have experience standing up a successful organic program. Many come from performance marketing.
They expect SEO to behave like PPC: invest money on Tuesday, see results on Wednesday. When it doesnβt, they deprioritize the channel, which creates a death spiral. Less investment leads to worse results, which βconfirmsβ their bias that SEO doesnβt work.
SEO gets stuck in a silo
This oneβs on us. SEO leaders who get too deep into the technical weeds, who canβt translate their work into business language, and who never get a seat at the table because theyβre speaking a language nobody else in the room understands. They become consultants shouting into the void instead of strategic partners influencing decisions.
Both failure modes share the same root cause: a disconnect between what SEO can deliver and how the organization thinks about growth.
Most SEO leaders get this backwards. They walk into a meeting with the CEO armed with 40 slides of data: crawl reports, keyword rankings, and technical audits. Leadership doesnβt have time for that. Theyβre juggling a hundred priorities, and your data dump just became background noise.
Start with the story instead:
βHereβs the narrative.βΒ
βHereβs the opportunity.βΒ
βHereβs what I need from you to take us from A to B, and hereβs how weβll get there.βΒ
Then bring in the data to support the narrative.
The higher you go in your SEO career, the more critical it is to be a listener first. Before I present anything to a new CEO or CMO, I invest time in understanding their leadership style, the organizationβs macro challenges, and what the top three enterprise goals are. Not SEO goals β enterprise goals.
Then I frame every recommendation through that lens: βAs an enterprise, our goal is X. Hereβs how this recommendation gets us there.β When you do that, friction disappears. Nobody can argue against working toward a goal they already signed up for.
One tactic Iβve found consistently effective is anchoring conversations in competitor intelligence. Every CMO, every C-suite executive, cares deeply about competition.
When I show them, βHereβs what competitor A has been doing for five years, and hereβs the market position it earned them. Iβm not asking for five years, but I need a year, and thatβs being five times more efficient than they were,β the conversation shifts.Β
Youβre no longer justifying SEOβs existence. Youβre helping them win a competitive battle they already care about.
Retrofit your goals into their OKRs
Hereβs the cross-functional playbook that has worked for me across multiple enterprises.
Your success at an enterprise depends on two teams: creative and engineering. But they have their own goals, their own KPIs, and their own OKRs. If you show up with a list of SEO requests, youβre just another stakeholder creating tickets.
Instead, I start by genuinely understanding what each team is trying to achieve β and I mean actually understanding it, not assuming. In my first month at any new company, I schedule 30-minute 1:1s with the leads of every team Iβll need to work with: product marketing, engineering, creative, brand, and analytics. I ask three questions:
What are your top two OKRs this quarter?Β
Whatβs the biggest thing slowing you down?Β
What does a win look like for you by year-end?
I donβt mention SEO once in those conversations. By the end of that listening tour, I have a map:
Product marketing wants revenue and retention.Β
Engineering wants development velocity.Β
Creative wants engagement metrics.Β
Brand wants consistency.Β
I know exactly how to position every SEO recommendation as a solution to something they already care about, in their language, toward their goals.
In my previous role, I worked closely with a product marketing manager on naming a new feature. My research showed that thousands of prospects were searching for a specific term every month. Instead of framing it as an SEO recommendation, I said:Β
βIf you name this feature to match what people are already searching for, youβll get free brand mentions, natural anchor text, and on-page relevance from day one. That directly hits your acquisition and retention target.βΒ
He got it immediately. Thatβs not an SEO win; itβs a product marketing win that SEO data enabled.
This approach transforms you from a requestor into a force multiplier. Youβre helping them hit their goals. Now they want to listen to you.
Case study: Turning a sales insight into an SEO-driven business strategy
The best example I can give of enterprise SEO that drove real business impact came from a conversation I wasnβt even supposed to be part of.
Back in 2021, FreshBooks, my previous employer, was competing against a much larger incumbent, QuickBooks. Think David versus a Goliath with two times the feature set and more than a hundred times the budget.Β
During a cross-functional meeting, I heard the director of sales mention that they were losing prospects at the finish line. The reason was that small business owners would get excited about the product, but ultimately defer to their accountantβs recommendation. And the accountants were all loyal to the incumbent.
This was a business problem, but I saw a search-driven solution. I proposed building a professional accountant directory on our domain β a searchable database of FreshBooks certified partner accountants organized by city. (The approach was inspired by two concepts: Eli Schwartzβs product-led SEO framework and Ross Simmondsβ idea of building an SEO moat: something only your brand can do.)
The domain already had strong authority. Keyword research showed significant search volume for terms like βaccountant near me,β βbookkeeper in [city],β and similar local queries across hundreds of markets in the U.S. and Canada.
The strategy was a triple win. Small business owners would find a vetted professional. Accountants would get qualified leads, and because our site outranked their own websites in their local markets, they had a strong incentive to join the program.
For every accountant we onboarded, weβd gain multiple end customers they managed. It also addressed churn: freelancers who grew their businesses and hired accountants were leaving for the competitor. A partner accountant ecosystem would keep them.
I built the full business case with sizing data, the potential to scale from low triple-digit partners to more than 10,000, and presented it up the chain: director of performance marketing, VP of marketing, and CMO. Each approved it. We hired an agency and spent six months building it.
Did the directory launch? Not in its original form. Halfway through the build, the company recognized the strategic importance of the accountant channel so clearly that they created an entirely new business unit, invested multimillions in the accounting product line, and eventually built something much larger than what Iβd originally proposed.
Thatβs what a strategy that drives real organizational change looks like. The SEO insight didnβt just get approved; it fundamentally reshaped the companyβs thinking about an entire market segment.
Why AI visibility makes cross-functional alignment non-negotiable
Everything Iβve described β the narrative framing, the OKR retrofitting, and the cross-functional listening tour β used to be a competitive advantage. Now itβs the minimum requirement, because the AI visibility shift has made cross-functional alignment a survival skill, not a leadership style.
We started tracking traffic coming from LLMs separately. What I found was revealing: conversion rates from LLM-referred traffic were four to six times higher than traditional organic. Users arriving through AI-assisted search had already done their research inside the LLM. They were arriving with high intent and ready to act.
But hereβs the challenge: roughly 85% of the sources that LLMs cite when generating responses about your products and services are third-party sites. If you want to influence what AI says about your products, you canβt do it alone. You need alignment with affiliate teams, PR, brand, product marketing, and even legal.
I essentially did a roadshow internally, went to every department, and explained (with data):
Customers are making buying decisions inside LLMs now.
If we want to control the narrative about our brand and products in these AI-generated responses, every team needs to be on the same page.
The affiliate team needs to know which third-party sites to prioritize.
PR needs to think about how press coverage feeds into AI training data.
Legal needs to understand the implications.
All of our content, not just SEO content, needs to be optimized for how LLMs process and cite information.
In the old world, you could publish content, build links, and win at SEO in relative isolation. That world is over.Β
Enterprise SEO in the AI era requires the same cross-functional alignment Iβve been describing throughout this article, but now itβs not just a competitive advantage. Itβs survival.
Your first 30 days: Show, donβt tell
If youβre stepping into an enterprise SEO leadership role for the first time, or inheriting a function thatβs been siloed and undervalued, hereβs the approach Iβd recommend.
Understand your product-market fit from the inside. Sit with finance, analytics, and data teams. Identify which customer cohorts deliver the best unit economics: ARPU, MRR, and LTV. Most SEOs never get this visibility, and itβs the single biggest unlock for building a strategy that leadership actually cares about. I call it the βknow thy numbersβ strategy.
Nail down your ideal customer profile (ICP) with product marketing. Understand who the ideal customer is, where they are, and what content theyβre looking for.
Do an honest competitive assessment. Whatβs working, whatβs not, and where are the gaps?
Find one low-effort, high-impact win and execute it immediately. Show is 10 times more important than tell in enterprise SEO.
Early wins build credibility. Once leadership sees tangible impact, they become more open to listening. The more they listen, the more you can educate, and the less friction you face.
Building an enterprise SEO strategy that drives real business impact isnβt about having the best technical audit or the most comprehensive keyword research. Itβs about building an organization that thinks about search as a foundational growth lever.
That means being a listener before youβre a presenter. It means speaking in business outcomes, not SEO jargon. It means helping your cross-functional partners hit their goals first, and baking SEO into their success.
It means being willing to follow an insight wherever it leads, even if it ends up bigger than anything you originally proposed. The accountant directory I pitched was a six-month SEO project. The outcome was a multimillion-dollar business unit. Thatβs what happens when the organization believes SEO is worth investing in, because youβve shown them why.
Search campaigns often see strong early gains β more visibility, traffic, and conversions. But that growth doesnβt last forever. At some point, performance stalls, whether it shows up as a plateau, volatility, or rising costs.
That slowdown isnβt necessarily a failure. More often, it signals limits in demand, targeting, conversion, or execution β the challenge is figuring out which one.
Search performance doesnβt stay linear, and once early wins are exhausted, quick gains become harder to find. When growth stalls, the instinct is to do more β launch campaigns, publish content, increase spend. But without understanding the constraint, that effort can miss the mark.
Instead, the goal is to diagnose whatβs actually limiting performance so you can focus on the changes that unlock the next phase of growth.
How to identify whatβs actually limiting growth
When performance drops off, thereβs a natural reaction to do more. The discipline of taking a step back and having a mindset of auditing, or seeking to understand what is really going on, is key to understanding the situation.
While the answer very well may be to launch more campaigns, increase budgets, or publish more content, chances are that it will be a wasted effort and possibly compound the problem. In many cases, time is of the essence, and we donβt have time to spend a month on a forensic audit. Plus, it isnβt always necessary.
A set of questions within a diagnostic framework can quickly help you identify whatβs happening.
Where is the change occurring?
This might already be answered, as a specific KPI might have triggered the concern to start with. However, itβs important to understand where the performance gap is happening.
Is it in just one channel? One platform? Or, more broadly, across the board?
Where in the funnel or customer journey is it happening? Is it related to visibility, traffic, conversions, or something else?
What hasnβt changed?
Knowing what metrics are stable can help isolate variables in your search for answers. The more you can isolate the issue, the better you can diagnose problems and more quickly get to resolution steps.
Is the issue upstream or downstream?
Digging into upstream items includes demand and targeting, while downstream leads to the website and conversions. Getting granular with where performance is impacted in the journey helps greatly.
Is this a limit or a gap?
Limits can include considering if an opportunity has been maxed out, leading to a plateau. And, gaps can include considering if something is missing or is misaligned in the journey, tech, and end-to-end ecosystem.
Iβm starting with demand, as it can be one of the most frustrating causes of performance plateaus or negative changes, as itβs one that is difficult or impossible for marketing leaders and teams to change on their own.
If impressions plateau, impression share remains high, rankings are strong, but you have limited new keyword opportunities, you might simply be at the mercy of changes in demand for your product or service. This could be due to global economic reasons, seasonality, or very niche market reasons.
Early growth often comes from capturing existing market demand. But, eventually, that demand can be saturated, and more campaigns and optimization unfortunately canβt fix this β and can only hurt the ROI we already have.
When exploring demand issues, you can expand your keyword and targeting universe, adjacent topics and subject matter (if still relevant to your product/service), seek out new audiences/personas, or consider expanded geography. All of these have to make sense for your business, though.
2. Targeting and coverage gaps
If you have inconsistent performance across campaigns, content, or landing pages, you might have some targeting and/or coverage gaps. This often looks like inconsistent performance across campaigns and pages, missed segments of the funnel, and uneven coverage of the audience.
The good news is that opportunity exists, and demand isnβt the issue, and you can identify and fill the gaps in intent coverage and ensure that all stages of the customer journey are covered. I see this most often when thereβs a focus primarily on bottom-of-the-funnel users and not a full-funnel strategy.
You can consider keyword clustering/structure, segmentation of your campaigns, and ensuring that your content is mapped really well to specific intents and stages in the journey.
3. Conversion and website constraints
When traffic grows but conversions donβt, if you have a declining conversion rate, or strong visibility with weak outcomes, your website might be the bottleneck and cause.
Search can do the job of getting the visitor to the site, but if the website is hurting potential outcomes or causing a mismatch between expectations of the visitor and the ultimate experience they have on the landing page, you have a website constraint.
Landing page alignment to intent and the subject matter, and a strong user experience, are sometimes afterthoughts. A lot of focus can go into the content, topics, and targeting without considering the full experience. Trust signals, messaging clarity, clear conversion paths, and removing UX friction are key to getting the expected ROI on search.
If youβre experiencing rising cost per acquisition numbers, declining return on ad spend, or a higher cost for incremental growth, then youβve likely hit a ceiling on efficiency.
Early efficiency gains are often easier to find and achieve. When you get further into a campaign management phase, you may find that scaling requires tradeoffs and cost increases that are marginal when you expand.
You can consider different bid strategies, creative, or ad fatigue, audience expansion, and even what it looks like in how youβre balancing efficiency versus scale in your efforts.
5. Content depth vs. expansion trade-off
When you increase content creation and output with limited gains from the investment/effort, see stagnant visibility, or keyword cannibalization, you might be finding that more content isnβt necessarily the answer within your strategy.
Early on, you might have experienced gains from filling content gaps and, with gaps filled, are now focused on adding depth. Sometimes, adding depth and continuing to scale content can create unintentional overlaps and dilute performance in hidden ways.
It might not seem intuitive, but evaluating if you need to consolidate content (instead of expand) to create a sharper focus and higher overall quality (versus quantity) could be the best option for you.
A focus on improving existing content, topical authority, and the content hierarchy and linking structure could be better for you than simply producing more and new content overall if youβre experiencing plateaus.
6. Execution and resource constraints
So maybe βdoing moreβ is the answer. Iβm not contradicting what I noted early on about how doing more isnβt typically the answer, but youβll know if that is a constraint and if you think itβs holding you back. In this case, it isnβt that youβre aimlessly adding more work, but you know that you have constraints with resources.
When you have a backlog that you canβt get to, slow implementation, or inconsistency in tactics, youβre likely limited by capacity.
Knowing what to do but not being able to execute isnβt rare or unique, and it can be frustrating to company and marketing leadership when you see what needs to be done, how itβs holding back results, creating plateaus, and if it isnβt something you can quickly fix.
Itβs exciting to see search performance graphs trending βup and to the right,β and the impact that can have on the bottom line.
On the flip side, it can be frustrating, create stress, and be complicated to address when that positive performance stagnates or a plateau is reached. Typically, doing more and doubling down isnβt the right answer.
The complexity and number of potential variables that impact performance can be hard to identify and isolate. Leveraging a framework like the diagnostic I unpacked and understanding common reasons can help you sort out performance concerns faster and with greater clarity in your search marketing leadership and implementation.
NEO Semiconductor, a leading innovator in advanced AI and memory technologies, today announced successful proof-of-concept (POC) results for its 3D X-DRAM technology, marking a major milestone toward next-generation, high-density memory solutions for AI and data-centric systems.
The company also announced a new strategic investment led by Stan Shih, Founder and former Chairman and CEO of Acer, and former Board Director of TSMC for over 20 years. As a globally respected technology pioneer and entrepreneur, Mr. Shih's participation reflects strong confidence in NEO's technology and vision, and will support the company's next phase of development.
LG Display today reported unaudited earnings results based on consolidated K-IFRS (International Financial Reporting Standards) for the three-month period ending March 31, 2026.
Revenues in the first quarter of 2026 decreased by 23% to KRW 5,534 billion from KRW 7,201 billion in the fourth quarter of 2025 and decreased by 9% from KRW 6,065 billion in the first quarter of 2025.
Operating profit in the first quarter of 2026 decreased by 13% to KRW 146.7 billion from KRW 168.5 billion in the fourth quarter of 2025 and increased by 338% from KRW 33.5 billion in the first quarter of 2025.
EBITDA in the first quarter of 2026 was KRW 1,141 billion, compared with EBITDA of KRW 1,162 billion in the fourth quarter of 2025 and KRW 1,231 billion in the first quarter of 2025.
Net loss in the first quarter of 2026 was KRW 576 billion, compared with the net loss of KRW 351 billion in the fourth quarter of 2025 and with the net loss of KRW 237 billion in the first quarter of 2025.
Kioxia Corporation today announced the KIOXIA BG8 Series solid state drives (SSDs), the next evolution of its client SSD lineup designed for PC OEM customers. Delivering PCIe 5.0 speed to the mainstream segment, the KIOXIA BG8 Series combines next-generation capability with efficient operation and broad design flexibility for slim laptops, commercial and consumer notebooks, and desktop systems.
Built with Kioxia's BiCS FLASH generation 8 TLC-based 3D flash memory, the KIOXIA BG8 Series advances both performance and power efficiency. Compared to the previous generation, the KIOXIA BG8 Series achieves up to 47 % higher sequential read, 67 % higher sequential write, 44 % higher random read, and 30 % higher random write performance.b
Axiomtek, a world-renowned leader relentlessly devoted to the research, development, and manufacture of innovative, highly efficient, and reliable industrial computer products, proudly introduces its latest Pico-ITX single board computer, the PICO570. Powered by the Intel Core Ultra processors (Series 1), this ultra-compact solution is designed to meet the evolving demands of edge AI computing. It integrates an 11 TOPS NPU to enable efficient on-device AI inference without requiring discrete accelerators, offering developers a faster time-to-market for space-constrained systems.
AI-Ready Performance with Integrated NPU
Built with Intel Core Ultra processors, the PICO570 features an integrated NPU to accelerate AI workloads directly at the edge. This enables real-time data processing with reduced latency while maintaining power efficiency. With these AI-on-device capabilities, users can simplify system architecture for applications such as edge AI gateways and inference nodes.
Today, Turtle Beach Corporation, a leading gaming accessories brand, announced its expansion of PC peripherals with the launch of the all-new Turtle Beach Command Series of keyboards and mice. Designed across a range of price points, the Command Series products deliver a new standard of value, combining high-speed performance, precision, and versatility to power - gaming, content creation, and everyday productivity.
"The all-new Command Series marks a major moment for Turtle Beach - our most advanced lineup of keyboards and mice yet, built for the speed, precision, and flexibility that Today's gamers, creators, and multitaskers demand," said Cris Keirn, Chief Executive Officer, Turtle Beach Corporation.
Kalshi says the instances of political insider trading were flagged because of its newly released safeguards that block political candidates from trading on their own elections. In addition to Moran, the other two identified candidates were Matt Klein, who is running in the Democratic primary for Minnesota's 2nd Congressional District,...
The Sony AI project focuses on table tennis, an activity that has resisted the kind of breakthroughs seen in digital environments. While AI has already outperformed humans in digital games, real-time physical sports remain difficult because they demand extremely fast, precise responses and continuous interaction under tight spatial and timing...
Google TurboQuant was seen as a savior to the memory crisis; unfortunately, things will remain the same or get even worse from here. Google TurboQuant Isn't Going To Fix or Solve The Memory Crisis Back in March, Google launched a new algorithm called TurboQuant, which significantly compressed the KV Cache. The result was a drastic savings, up to 6x, in memory requirements for AI workloads. As soon as the algorithm was announced, reports emerged that memory prices were seeing a drastic price reduction. It was easy to link Google's TurboQuant to the price drop, and some went into panic mode, [β¦]
NVIDIA has revealed the latest batch of games joining its cloud gaming GeForce NOW service, with the Vampire Survivors spin-off title, Vampire Crawlers: The Turbo Wildcard leading the pack, but this week's batch isn't all about the games. NVIDIA is also adding a significant quality-of-life improvement to the service, making it a little more seamless and easier to use for players. Starting with the games, there are six titles either joining the cloud streaming service or getting updates for a better experience, like Crimson Desert, one of the year's biggest releases so far which joined GeForce NOW at its launch [β¦]
Corsairβs 4000-Series cases and configurator offer up dozens of customization options, including unique wood and RGB front panels, three motherboard trays, and more.
Claw Messenger lets OpenClaw and other agents get a dedicated iMessage number and communicate via iMessage, RCS, and SMS on any platform. You can register approved phone numbers, text the agent line, and receive instant replies through HMAC-signed webhooks. It supports tapbacks, typing indicators, read receipts, and group chats. It runs without a Mac and offers a simple API and setup so your agents integrate naturally in your conversation list.
The company is following through on its promise to not let Musk "double dip" if he won his appeal to restore Tesla's 2018 compensation package, worth $56 billion.
Crimson Desertβs patch 1.04 introduces difficulty settings, expanded storage and housing systems, new content, combat adjustments, and visual improvements in one of its largest updates yet.
Microsoft explored buying Cursor before SpaceX secured a deal that gives it the rights to acquire the AI startup for $60 billion or pursue a $10 billion partnership.
The already affordable GameSir G7 SE Wired controller for Xbox just got even more inexpensive with this 15%, giving folks a chance to enjoy its rich features and responsive controls for dirt cheap.
Microsoft is removing Call of Duty from Game Pass at the absolute worst time with GTA 6 looming large, but it also shows the company still doesn't know what to do with its biggest gaming franchise.
The ChatGPT maker indicated that its new partnership with Amazon will help enhance its enterprise market share while highlighting key constraints in its Microsoft tie-up.
Leaker KeplerL2, who has an established track record covering AMD hardware, recently stated that OEM PC builders such as Asus and MSI will release variants of the next Xbox console with the same GPU. Although Microsoft confirmed that the device, codenamed Project Helix, features a semi-custom system-on-a-chip (SoC), Kepler claims...
Tesla said on Wednesday that it had seen a "resurgence" in global demand for its vehicles, while the US experienced "slight growth." It also posted its highest first-quarter order backlog in more than two years β an impressive figure considering the federal EV tax credit ended last year.
The shift is tied closely to Google's internal deployment of its Gemini models, which engineers are using to generate, refactor, and migrate code. The company has also pushed broader use of AI tools beyond engineering, tying their use in some cases to performance reviews.
AMD's restriction on FSR 4 on previous-gen Radeon GPUs remains a secret, but the former FSR 4 head of development seems to have an answer. AMD's EX FSR Head of Development Puts Up "Big Trouble" Meme After Being Questioned on AMD's Silence on INT8 FSR 4 Version for RDNA 2/3 GPUs It has been over a year since FSR 4 made its debut alongside the launch of AMD RDNA 4-based Radeon RX 9000. Since then, AMD has maintained complete silence on questions relating to FSR 4 on RDNA 2 and 3 series. While NVIDIA kept newer DLSS versions available for [β¦]
While everyone wants faster hardware, Intel says the answer lies in software optimization, and the P and E cores are almost identical in gaming performance. Robert Hallock Says E-Cores Don't Degrade Gaming Performance and PC Enthusiasts are "Underestimating" the Importance of Software Intel might not have been able to deliver X3D-equivalent performance in gaming with its latest Core Ultra 200 series, but it has gotten closer with the Plus variants. While still noticeably behind when it comes to the leading gaming performance, Intel blames this regression more on the "software" optimization than the hardware itself. In an interview with PC [β¦]
The prices of AMD's Ryzen CPUs have increased by more than 50%, signaling a panic in the DIY market amid heightened AI demand. Japanese Users Are Paying Up To 57% More For AMD Ryzen CPUs As The AI-Related Price Bumps Continue In a report published by PC Watch, it is stated that the Japanese DIY market is seeing a huge surge in hardware prices. While DRAM and GPU prices are way above their original rates, the next component that is being affected is the CPU. The report lists several AMD Ryzen CPUs, mainly the new Ryzen 9000 parts, seeing over [β¦]
Workers at Samsung's largest chip fab staged a rally today, demanding higher pay and bonuses, comparing their compensation to what SK hynix offers its people.
A huge $190 saving can be had right now on this Creality K1C 3D printer, fully enclosed and ready for fast printing, and on sale for just $369 right now, matching its best-ever price.
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Imagine a world where hackers don't sleep, don't take breaks, and find weak spots in your systems instantly.
Well, that world is already here.
Thanks to AI, attackers are now launching automated, large-scale exploits faster than ever before. The time you have to fix a vulnerability before it gets attacked is shrinking to zero. We call this the Collapsing Exploit Window, and it means your
Last week, Anthropic announced Project Glasswing, an AI model so effective at discovering software vulnerabilities that they took the extraordinary step of postponing its public release. Instead, the company has given access to Apple, Microsoft, Google, Amazon, and a coalition of others to find and patch bugs before adversaries can.
Mythos Preview, the model that led to Project Glasswing, found
The Call of Duty movie, written by Taylor Sheridan, has confirmed its 2028 release date. But will this affect the production of two forgotten Yellowstone spinoffs?
Industry analysts appear to agree that Microsoft's decision to slash the price of Xbox Game Pass and remove Call of Duty games as day-one launch titles was the right move.
The announcement is a clear sign the company is trying to become an all-in-one hub for creators, reducing the hassle of juggling various tools and services to run their businesses.
Meta also announced on Wednesday that it is giving parents suggested conversation starters intended to help them talk openly and without judgment about their teens' experiences with AI.
TSMC doesnβt need High-NA EUV to complete its current roadmap β A12, A13, and N2U nodes unveiled TSMC has unveiled its newest technology roadmap, which extends until 2029. On it, TSMC has unveiled three new lithography nodes, none of which require High-NA EUV machines. TSMC believes that standard Low-NA EUV machines will be used for [β¦]
Halo Archive has restored over 1.9 billion Halo 3 matches and hundreds of millions of Halo 2 records, bringing Bungie era stats back online through a dedicated community effort.
Xbox, PlayStation, and Steam have gradually stepped back from building and maintaining their own social features, leaving Discord to become the default platform for player communication.
Windows handhelds may have found a breakthrough. FSR 4 INT8, XeFG, and XeLL can turn compromised 30 FPS gaming into smooth 60 FPS play, making devices like the Legion Go far more capable than expected.
Intel's upcoming Z970 motherboards for Nova Lake-S Desktop CPUs will replace both high-end Z890 and mainstream B860 options. Intel Z970 Motherboards To Cover An Extensive Market With Both High-End & Mainstream Options For Nova Lake Builders Intel's 900-series motherboards will have a wide range of options for PC builders. The flagship Z990 chipset will be the recommended choice for enthusiast Nova Lake Desktop CPUs, featuring a dual compute tile configuration, while the Z970 chipset will retain a primary focus on the high-end market. Based on a new post by Jaykihn at X, it looks like the Z970 chipset may not [β¦]
Despite having been originally released on PlayStation 4, Final Fantasy VII Remake never made it to the original Nintendo Switch, debuting on the Nintendo Switch 2 earlier this year with one of the most impressive third-party ports we have seen to date. The last-generation Nintendo system, with some pointed modifications, however, can run the PC version of the game surprisingly well, even with the performance overhead of the Box64 + Wine translation layer required to get the PC version to run on an ARM-based system. This impressive technical feat was achieved by modder Naga, who detailed the creation of a [β¦]
South Korean-Japanese developer NEXON has announced a new PC game called Embers of the Uncrowned. It's an isometric dark fantasy MMORPG developed by a team of self-described "hardcore MMORPG veterans" with a deep passion for the genre, set on a continent ravaged by an elven invasion. In the game, players take the role of the illegitimate heir to House Harborwell. They're a mercenary called back by destiny to reclaim their lost domain and restore their noble house. The players' character growth is directly tied to theirΒ House's growth. Constructing buildings in the settlement produces essential items for the journey, while upgrading [β¦]
While we wait for the first Intel Core Series 3 "Wildcat Lake" laptops to make it to retail, the company has showcased its own reference design, which offers a clean design with a slim aluminum body. Intel Shows How Wildcat Lake Laptops Should Be Done With Its Reference Design, Awesome Colors & Fanless Operating In Low-Power Mode Last week, Intel announced its Core Series 3 "Wildcat Lake" CPUs. These CPUs will be powering laptops, with MacBook Neo being aimed as their main competitor. Now, Intel is showcasing its own reference design to the press, and honestly, it looks great. First [β¦]
Earlier this month, we reported that The Super Mario Galaxy Movie by Nintendo and Universal's Illumination set the biggest theatrical debut of 2026 in the United States. However, maintaining momentum across all territories was far from a given, especially with the rather scathing reviews from film critics. Now, according to data collected by IMDbPro's Box Office Mojo, it appears that The Super Mario Galaxy Movie is the highest-grossing film released this year, with nearly $756 million grossed across all territories. It's an almost even split: $361,825,355 earned in the United States (47.9%) and $393,990,000 earned elsewhere (52.1%), with Mexico leading [β¦]
U.S. Commerce Secretary Howard Lutnick says Nvidia still hasn't sold a single H200 AI GPU to China, despite the ban being lifted four months ago. The Chinese government is making it difficult for Chinese companies to import Nvidia chips in a bid to support the country's own domestic semiconductor industry.
Bolt Graphics has announced its completed tape-out of a test chip for its Zeus GPU, marking the startup's first move from FPGA emulation to manufactured silicon.
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Mongolian governmental institutions have emerged as the target of a previously undocumented China-aligned advanced persistent threat (APT) group tracked as GopherWhisper.
"The group wields a wide array of tools mostly written in Go, using injectors and loaders to deploy and execute various backdoors in its arsenal," Slovakian cybersecurity company ESET said in a report shared with The Hacker
Vercel on Wednesday revealed that it has identified an additional set of customer accounts that were compromised as part of a security incident that enabled unauthorized access to its internal systems.
The company said it made the discovery after expanding its investigation to include an extra set of compromise indicators, alongside a review of requests to the Vercel network and environment
Proton CEO Andy Yen is sounding the alarm on the global push for age verification, warning that current proposals will strip away online anonymity for everyone while handing unprecedented surveillance power to Big Tech.
Google has been a proud part of Austriaβs landscape for years, and today, weβre announcing our first data center in Kronstorf, generating 100 direct jobs. This facility β¦
JEDEC is shifting the focus of LPDDR6 from mobile platforms to datacenters β Thanks AI Last year, JEDEC unveiled its JESD209-6 LPDDR6 memory standard, a new high-bandwidth memory type designed for phones, laptops, and other mobile platforms. Now, JEDEC has previewed new updates to the standard, shifting its focus from mobile platforms to βdatacenter and [β¦]
Leading provider of industrial PC solutions AAEON (Stock Code: 6579) today announced the BOXER-6407-TWL, an ultra-slim compact embedded PC available with either the Intel Processor N250 or N150 CPU SKU from the Intel Processor N-series (formerly Twin Lake). Central to the product's value proposition is its compact 153 mm x 101 mm x 30 mm size, with its height being particularly notable, given it is 35% slimmer than previous models from AAEON's Ultra-slim Box PC portfolio. AAEON has said this design decision was made to satisfy market demand for more advanced, fanless platforms that can be integrated into existing systems with minimal space, such as semiconductor manufacturing equipment and digital signage installations.
Highlighting its suitability for retrofitting and modernizing industrial setups, the BOXER-6407-TWL offers both VGA and HDMI display outputs to ensure compatibility with existing display panels. Meanwhile, the PC features a robust industrial I/O comprised of three USB ports (USB 3.2 Gen 2 x 1, USB 2.0 x 3), dual Gigabit Ethernet LAN, and two DB-9 ports for RS-232/422/485. This positioning of the product as one for industrial environments is consistent with its mechanical specifications, which boast a fanless, ventless chassis with a single-mold top cover, allowing it to operate in temperatures as high as 60Β°C while preventing dust ingress.
AMD's stock has been experiencing a significant rise over the past few months, with the company's share price reaching a record $303.46 at the time of writing and a market capitalization of nearly half a trillion USD, precisely $494.74 billion. Historically, AMD's stock has struggled to match the levels of NVIDIA and, to some extent, Intel. However, the company has seen a massive turnaround with the expansion of AI data centers. AMD has been performing well in the data center space with its EPYC processors and Instinct MI accelerators, and the stock price has followed this upward trajectory. This is AMD's best stock performance yet, supported by a strong current and upcoming product portfolio that has major investors confident in the company's operations, financials, and execution of plans.
AMD is on track to ship its EPYC "Venice" server CPUs with "Zen 6" architecture, the Instinct MI400 series of accelerators for AI training, inference, and HPC workloads, and Pensando "Vulcano" AI NICs, all housed within a rack-scale system called "Helios." Expected to match and exceed NVIDIA's "Vera Rubin" in some areas, AMD will be competitive in the world's largest industry todayβAI data centers. However, the company is not resting on its laurels and has already prepared a 2027 update of this product portfolio for the next-generation AI rack. This execution has instilled confidence in AMD's investors, driving the stock price significantly higher.
Yesterday, TSMC unveiled its latest A13 node preview at the North America Technology Symposium, highlighting the company's ongoing developments. However, the most significant news isn't about a new node but the technology behind it. TSMC announced it would rely on older ASML Low-NA EUV tools instead of the more expensive High-NA EUV scanners. With the High-NA EUV scanner priced at about β¬350 million ($410 million), the capital expenditure required to equip a modern facility is substantial. TSMC claims it can maintain a competitive advantage using the existing Low-NA EUV technology, which costs roughly half as much per machine. Kevin Zhang, TSMC's deputy Co-COO and SVP, noted to Reuters, "This is where I think our R&D has done exceptionally well in terms of leveraging existing EUV technology while setting an aggressive technology scaling roadmap. This is definitely a strength."
TSMC's use of Low-NA EUV lithography involves a technique called multi-patterning, where the EUV machine takes multiple passes to etch a design on a single layer. By performing two Low-NA etching runs, TSMC can achieve benefits similar to High-NA exposure, effectively reducing the need for new tools. However, there are limitations to the Low-NA multi-patterning technique, which will be addressed later by introducing High-NA systems, but only for nodes at 1 nm and below. For now, and for recent nodes, TSMC sees a way to maximize performance from the existing Low-NA systems at a much lower capital expenditure than would be required for High-NA systems.
Forza Horizon 5 launched on PlayStation 5 last year, and a few short months after its release, it was evident how the game was a smashing success on Sony's console, outselling even first-party games. Today, co-developer Virtuos confirmed on its official website that the racing game they helped develop was one of the best-selling games in 2025, surpassing 5 million copies worldwide. "Forza Horizon 5 was one of the best-selling titles on PlayStation 5 in 2025, surpassing 5 million copies sold on the platform, and earning widespread acclaim with a 92 Metacritic score," Virtuos wrote on a new infographic. The [β¦]
Today, South Korean developer Pearl Abyss released Crimson Desert patch 1.04 on nearly all platforms (Mac users will have to wait until a later time). This update adds most of the enhancements and features outlined a couple of weeks ago in the official roadmap, except for boss rematches, which will be released in a future patch. Three difficulty modes (Easy, Normal, and Hard) have been added under Settings > Play.Β EasyΒ reduces damage taken, lowers enemy stats, and extends Parry/Dodge windows.Β NormalΒ is unchanged from the existing gameplay experience.Β HardΒ arguably brings the most significant changes: food effects only apply after the full consumption animation completes, [β¦]
Alienware unleashes its most powerful Area-51 Desktop PC to date, powered by the AMD Ryzen 9 9950X3D2 CPU & a starting price of $4299. Dell's Area-51 PC With AMD Ryzen 9 9950X3D2 Starts at $4299 & Fully-Spec'd Config Above $7000 Alienware recently launched its Area-51 Desktop PC with AMD's Ryzen 9000 & Ryzen 9000X3D CPUs. The gaming PC offers full-on ATX hardware, delivering impressive capabilities for pre-built gamers. Today, Alienware is updating its Area-51 Desktop PC with AMD's newly launched Ryzen 9 9950X3D2 CPU, delivering faster speeds of up to 5.6 GHz, and the same 2nd Gen 3D V-Cache that [β¦]
Rambus has announced its LPDDR5X SOCAMM2 memory chipset, a vital component to enable the next-gen compact memory for AI datacenters. SOCAMM2 Lays The Key Foundation of Next-Gen AI Datacenters As Rambus Gears Up Its LPDDR5X-Based Chipset For Launch Press Release: Rambus, a premier chip and silicon IP provider making data faster and safer, today announced aΒ SOCAMM2Β (Small Outline Compression Attached Memory Module)Β chipsetΒ designed to enableΒ low-power, high-performance LPDDR5X-based memory modulesΒ forΒ AI server platforms. The SOCAMM2 chipset represents the first step in a broader Rambus roadmap of LPDDR-based server module solutions, reflecting the companyβs ongoing collaboration with industry partners to support new memory architectures optimized [β¦]
JEDEC has previewed its LPDDR6 memory standard, powering future AI datacenters & mobile platforms with 512 GB capacities & SOCAMM2 variants. JEDEC's LPDDR6 SOCAMM2 Modules Are Going To Be A Mouth-Watering Piece of Memory Technology For AI Datacenters Today, JEDEC unveiled a new set of features for its upcoming LPDDR6 memory standard "JESD209-6". The new memory standard will play a vital role in powering future AI datacenters, PCs, and mobile platforms. LPDDR6 will not just provide a more power-efficient memory solution, but it will also offer increased performance and higher capacities than existing LPDDR5 and LPDDR5X standards. Memory makers are [β¦]
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Apple has rolled out a software fix for iOS and iPadOS to address a Notification Services flaw that stored notifications marked for deletion on the device.
The vulnerability, tracked as CVE-2026-28950 (CVSS score: N/A), has been described as a logging issue that has been addressed with improved data redaction.
"Notifications marked for deletion could be unexpectedly retained on the device,"
I recently alluded to this idea that World of Warcraft is losing control of its quality ... well, control. And this concept really came to ahead this week with Midnight's 12.0.5 patch, which introduced a mountain of new bugs.
Alphacool International GmbH from Braunschweig is a pioneer in PC water-cooling technology. With one of the most comprehensive product portfolios in the industry and over 20 years of experience, Alphacool is once again expanding its portfolio with the new Apex Manifold 360 mm.
The Apex Manifold 360 mm is designed for visually striking custom water-cooling builds and enables especially clean tubing runs for a neat and organized system layout. Four chambers and eight G1/4" inlet and outlet ports provide flexible integration of multiple components, while allowing hard tubes and soft tubes to be routed particularly straight and easily.
It was recently rumored that PlayStation would be moving away from publishing PC ports of its mainline first-party single-player games, which came with the implication that Sony would not port the upcoming Marvel's Wolverine game to PC. Speaking at a recent ALT Games Festival event in Australia, Shuhei Yoshida, Sony's former president of Sony Interactive Entertainment, commented on the PlayStation exclusive situation and how PC ports impact Sony's gaming portfolio and financials in his view. Yoshida is of the opinion that PC ports are largely a positive move for Sony, and that they don't meaningfully detract from console hardware sales or game sales on consoles.
Instead, Yoshida says that Sony's PC ports could help recoup some of the initial game design and development costsβpresumably because games usually get a bump in sales when they launch on other platforms, and because developing a new game is far more costly than porting an existing game to a new platform. The latter is especially true with modern hardware, which all share similar x86 platform specifications, with the exception of systems like the Nintendo Switch 2 and Valve's upcoming Steam Frame. He also goes on to say that he is "not seeing any proof of them (Sony) changing their strategy this generation, but if they are changing, it's going to be interesting how they are able to maintain the investment on big budget games." On the topic of AAA game budgets, Yoshida comments that the ever-increasing budgets in the AAA industry don't seem sustainable. The full interview with Shuhei Yoshida on YouTube follows.
TSMC has presented its latest technology roadmap through 2029, bringing advanced processes such as A13 and A12 by 2029. TSMC Reluctant To Use ASML's Advanced EUV Machines Due To Cost Constraints, Focuses On Die Shrinks For 2029 With A13 & A12 During TSMC's 2026 North American Technology Symposium, the company presented its latest roadmap, which includes some major updates. These new processes will offer a further refinement, such as savings in area size, and the utilization of new technologies. Starting with the roadmap itself, following the mass production of its N2 process technology, which is expected in the first products [β¦]
Intel 14A finally has a big name backing it up, and it's Elon Musk, who will be leveraging the process technology at the TeraFab project. Intel & Elon Partnership Deeper Than Expected As Musk Announces 14A Process Technology For Tesla's TeraFab During its Q1 2026 earnings call, Tesla CEO Elon Musk made it official that the TeraFab project was going to use 14A, Intel's much-discussed process technology, which is expected to be a game-changer for them in the Foundry business. Elon stated that they (Tesla) are excited to use the Intel 14A process, calling it "State-of-the-Art". He also acknowledged that [β¦]
RawImage is an unfiltered AI image generator that delivers professional-quality results in about three seconds while keeping your prompts and images private. Buy credits with crypto, avoid subscriptions, and choose Fast, HD, or Max modes across multiple aspect ratios. Operated by an Austrian company, it follows GDPR and the EU AI Act, auto-deletes data on your schedule, and stores no logs. Use it in your browserβno GPU or setup requiredβto create anything you imagine.
Crowledge makes your Notion a single source of truth by turning your Slack into verified, up-to-date content and making it instantly accessible from Slack. Flag any Slack message with an emoji to capture high-value information. Upload transcripts or documents and let Crowledge structure and update your pages in Notion. Create new pages that follow your templates. Every change goes through your approval directly from Slack or Notion. Ask any question from Slack and get precise, cited answers instantly.
No more hours spent searching for information, no more Notion graveyard, no more information conflicts or context switching. Crowledge integrates directly into your tools.
Clamp is web analytics for indie hackers and small teams, shipping with AI. Install the SDK, connect the MCP server to Claude (or any MCP client), and the agent that wrote the code can see how it performed. Ask how the new onboarding flow is doing, and the agent runs the numbers, walks through the funnel, and ties the results back to the changes it shipped. Underneath, it's a normal analytics tool with pageviews, sessions, referrers, custom events, funnels, cohorts, and alerts. Cookie-free and EU-hosted.
A new, community-enhanced version of Portal 2 is now available on Steam. The modding platform is free for Portal 2 owners, but the developers stress that it is still in beta, so users should expect bugs.
Called It is a social prediction game where you vote on real-world events and call your friendsβ moves using virtual Cred. You can create groups and post Yes/No, Who, Over/Under, When, Most Likely To, and Rate predictions, watching odds shift in real time. Track a Prediction Score with friends and a Market Accuracy score against the world. Play free on iOS and Android with no cash, crypto, or payouts. Use anonymous mode, spark debates with the AI Shit-Stirrer, and settle outcomes with real-life forfeits your group chooses.
ZenMode is a desktop LinkedIn outreach automation tool that runs on your machine for account safety and better deliverability. It opens a real Chrome session, uses AI to draft personalized messages and voice notes, and executes multi-step sequences with human-like delays and smart rate limits. Track connections, replies, and meetings, and sync to HubSpot, Zapier, or webhooks. Sangha Intelligence learns from anonymized campaign performance to suggest openers, tones, and timing that get replies so your first campaign performs like a veteran's.
Multiverse Stories lets you write collaborative fiction with branching paths. Start a tale, invite friends to continue it, and fork any moment to explore different "what if" scenarios. Share drafts for feedback before publishing, then discover new work by browsing genres, following authors, and rating the narratives that move you. Build worlds together and see where every choice leads.
SEDA delivers programmable oracle infrastructure that brings any internet data on-chain. Developers can deploy custom data feeds, access over 11 million symbols, and get 24/7 pricing for equities, commodities, forex, and crypto with sub-50 ms latency. The Solver Network enables secure, permissionless data delivery.
Use SEDA to power perpetuals, prediction markets, and on-chain apps, or monetize private datasets. Host any API, auto-scale across chains, and replace one-size-fits-all oracles with bespoke, session-aware Oracle Programs.
The subject-specific feeds will allow users to choose from lists curated around the top 75 discussion topics, and echoes a similar feature Twitter once offered.
The chatbot will now be available across major global markets and feature enhanced local language support, making it more accessible for creators and advertisers.
Mentio checks whether your brand appears in AI chatbot answers when people ask for recommendations in your category. It runs real prompts across ChatGPT, Claude, and Gemini, shows your ranking versus competitors, tracks sentiment, and gives you a visibility score. Built for the Spanish-speaking market first, it is the only AI visibility tool in Spanish and works for any brand in any language.
Renewable energy overtakes coal as the main source of the world's electricity generation, as thinktank sees a 'shift in the underlying dynamics of the power system'.
Tesla's planned capex for 2026 is three times higher than what the company has historically spent. Its CFO said, as a result, Tesla will have a negative free cash flow the rest of the year.
Rambus Inc. (NASDAQ: RMBS), a premier chip and silicon IP provider making data faster and safer, today announced a SOCAMM2 (Small Outline Compression Attached Memory Module) chipset designed to enable low-power, high-performance LPDDR5X-based memory modules for AI server platforms. The SOCAMM2 chipset represents the first step in a broader Rambus roadmap of LPDDR-based server module solutions, reflecting the company's ongoing collaboration with industry partners to support new memory architectures optimized for evolving workloads in AI data center infrastructure. This new product family extends the comprehensive Rambus offering of complete memory interface chipsets for all JEDEC-standard DDR5 and LPDDR5 memory modules.
The rapid diversification and expansion of data center workloads driven by AI is reshaping system requirements, heightening the need for purpose-built solutions that optimize for power, efficiency, form factor and memory scalability. SOCAMM2 memory modules, based on LPDDR technology, are emerging as an innovative architectural approach to address these challenges by delivering high performance with lower power consumption in a modular, serviceable, board area efficient form factor.
SK hynix Inc. (or "the company", www.skhynix.com) announced today that it has recorded 52.5763 trillion won in revenues, 37.6103 trillion won in operating profit (with an operating margin of 72%), and 40.3459 trillion won in net profit (with a net margin of 77%) in the first quarter.
Revenue surpassed 50 trillion won for the first time on a quarterly basis, while operating profit and operating margin reached record highs at 37.6 trillion won and 72%, respectively. Operating profit has nearly doubled compared to the previous quarter, clearly demonstrating an improving profitability.
You should always enter into peer-to-peer transactions with circumspection and a fair degree of cautious wariness. That's the painful lesson a guileless Australian is now learning after being scammed out of his Apple iPhone by a crafty trickster. A quick-to-trust Australian becomes a victim of obviously fake banknotes, loses his Apple iPhone to a scammer Imagine you put up your old iPhone for sale on an online marketplace. After a while, you get a ping along with a fairly good offer. Everything checks out, and you ask the buyer to come by your home to collect the iPhone after paying [β¦]
Fork lets users build their own features on top of your SaaS application without touching your codebase. Think open source but for private software. You define what's forkable, set permissions and constraints, and your users customize from there. Product teams can then pull the most valuable features back to the main branch. Instead of saying "no" to feature requests, you say "go build it."
Blu-ray hardware demand continues to shrink as manufacturers exit, but niche users and remaining suppliers sustain limited production and ongoing interest
The admission could open Tesla to legal challenges after it spent years promising customers they were just one software update away from owning fully autonomous cars.
Ryan Roslansky has stepped down as LinkedIn's CEO after six years running the world's largest professional network. Dan Shapero, the company's COO, takes over immediately.
A new report claims Haloβs planned battle royale mode, Tatanka, was scrapped after failing to meet expectations, later evolving into an extraction shooter that may now be part of the next mainline Halo title.
Wooting is one of the rare keyboard manufacturers that meets gamers in the middle, providing gamers with both a web app and an installable program to customize their gaming keyboards. Now, the keyboard maker has announced App Linking, which enables per-app profiles in a new beta version of Wootility. Now, Wooting users who have the Wootility Background Service enabled can switch keyboard profiles on the fly, depending on which window is in focus in their operating system. It supports up to eight linked apps per profile on the keyboard, and the 80HE and 60HE V2 can support up to four on-board profiles. The update also refines the RGB sleep timer control UI and allows editing profiles directly from the icon tray.
Wooting's profiles control everything from actuation points, features like RT, SOCD, and analogue input, to key mapping and RGB lighting. This means you could set up a Wooting 80HE or 60HE to act like a macro pad while something like a video editor or CAD suite is focussed, a regular office keyboard with a lower polling rate and reasonable actuation point when word processors or web browsers are open, and a high-performance gaming keyboard with 8 kHz polling, RT, and a 0.1 mm actuation point when in games. One caveat with this background service functionality is that it currently does not work with Wayland on Linux, since that display server, since apps are generally isolated under Wayland, and support for features like this is spotty at best on Wayland. The Wooting support team is engaging with the community about Wayland support on Linux, and it seems as though the development team will look into supporting certain desktop environments, like KDE.
Recent rumors revealed that Microsoft may be ditching APU customization for Xbox Project Helix, its upcoming PC-console hybrid that is expected to launch around the $1,000 mark, opting instead for an off-the-shelf AMD APU that will seemingly be available to other manufacturers as well. Now, per a new rumor by ubiquitous leaker Moore's Law Is Dead on the Broken Silicon podcast, it seems as though that high price may come with a significant performance boost.
Moore's Law Is DeadWhat's even more of a cause for optimism, though, is how much better PS6 and Helix will be. Helix is basically a high-end PC, even using the same silicon as AMD's 70-class or maybe 80-class RDNA 5 GPUs. It isn't an ultra-level of PC hardware, but still far more powerful than consoles usually have. It will have the biggest APU in console history... Yes it will be expensive, but guys, if it's even $1,200, it's like a $2-3,000 gaming PC. That's disruptive.
It has long been predicted that 2026 would be a year for expensive PC hardware launches, especially on the gaming and enthusiast side of things, and that is turning out to be true for ASUS's latest gaming laptops in the ROG Zephyrus line-up. As per a recent announcement by ASUS Taiwan, the ASUS ROG Zephyrus Duo, Zephyrus G14, and Zephyrus G16 have officially been made available for pre-order in the East Asian nation. All three laptops feature color-accurate, high-resolution OLED displays, lightweight aluminium chassis, Intel Core Ultra 9 386H CPU, and NVIDIA's GeForce RTX 50-series graphics, making them powerhouses for both gaming and creative workflows. As we shared in our coverage of CES 2026, however, it seems as though there are more SKUs coming later down the line with different GPU configurations.
The ASUS Zephyrus Duo, largely the flagship device of the three launching today, packs an NVIDIA GeForce RTX 5090 Laptop GPU with 24 GB of GDDR7 alongside that 16-core Intel Core Ultra 9 CPU and up to 64 GB of LPDDR5X. Despite the dual 16-inch, 120 Hz, 1,100-nit, 3K OLED displaysβwhich incidentally have 100% DCI-P3 Wide color gamut coverage, Pantone validation, and stylus supportβand dual USB 3.2 Gen 2 Type-A ports, a 3.5 mm audio combo jack, a full-size HDMI 2.1 port, a full size UHS-II SD card reader, and dual Thunderbolt 4 ports, the laptop measures in at a reasonable 24.9 mm thick at its thickest and weighs in at 2.82 kg. In Taiwan, the Zephyrus Duo will retail for NT$269,999 or $8,570.31.
While 2026 has already seen some major releases like Crimson Desert, Resident Evil Requiem, and Marathon, to name a few, the biggest release of the year, and the biggest release the video game industry has seen for years is yet to come, as we all wait for GTA 6 to arrive later this year at its previously announced November 19, 2026 release date. But at the time of this writing in April 2026, there's still plenty of time for things to go wrong for Take-Two and Rockstar from now until then, and concerns of another delay linger each day. That [β¦]
TSMC strengthens its bifurcated process technology development approach with A14, A13, and N2U aimed at client applications and A16, A12, and N2X for high-performance data center designs.
Antimatter targets growing inference demand with global rollout of modular data centers designed to operate where electricity supply is already available.
The IKEA Varmblixt is a color-shifting light that can be fitted on a wall or placed on a table, and will grab the attention of your friends when they visit.
Fertilio is a fertility platform for Germany, Austria, and Switzerland. It compares fertility clinics, sperm banks, and specialized doctors independently, transparently, and for free, guiding you in three steps to the right provider. The online advisor suggests suitable clinics based on your information and allows non-binding contact. The magazine offers solid knowledge on reproductive medicine, and experience reports provide additional guidance.
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