The current trajectory for Android flagship chipsets is a volatile path where companies like Qualcomm are focused more on boosting raw performance than paying attention to efficiency metrics. While we can understand the objective of obtaining bragging rights over Apple, these accolades will likely be limited to benchmarks. In short, the real-world experience of smartphones equipped with the Snapdragon 8 Elite Gen 6 Pro could be heavily compromised as Qualcomm targets higher clocks. Based on the Snapdragon 8 Elite Gen 5’s TDP, its successor could reach as high as 30W if things are controlled quickly. Higher clock speeds target and the […]
Oblivion is an Android RAT which bypasses permissions, intercepts messages, and enables hidden remote control across devices from Samsung, Xiaomi, and OPPO.
In early February, Intel finally updated its HEDT sector with the latest "Granite Rapids-WS" Xeon 600 Series processors for workstations. The company has now published a detailed table of turbo frequencies that provides specifics on each core's boost frequency in workloads like SSE, AVX2, AVX-512, and AMX, showing how much these workloads allow the CPU cores to boost. This means that during a continuous workload like AMX, these CPUs can only run at a sustained frequency defined in the tables below. At the very top of the new "Granite Rapids-WS" stack is the Xeon 698X, featuring 86 cores and 172 threads, backed by 336 MB of L3 cache. The chip runs at a 2.0 GHz base clock, boosting up to 4.8 GHz with Turbo Boost Max 3.0, or 4.6 GHz under Turbo Boost 2.0. This CPU is fully unlocked, allowing overclocking, which is still relatively rare in the Xeon workstation space.
In non-AVX workloads, this CPU can boost up to 4.8 GHz, while its lowest-performing core, numbered 86, sits at 3.0 GHz. However, AVX2 turbo frequencies cause a significant frequency downgrade, as the base frequency drops to 1.7 GHz, and the slowest core drops to 2.9 GHz when boosting across its 86-core design. Following this are the AVX-512 turbo frequencies, which see this flagship SKU running at a base clock speed of only 1.3 GHz and only 2.5 GHz across its 86 cores. Perhaps the most demanding turbo frequency testing occurs when AMX is enabled, resulting in a base frequency of only 1.1 GHz and only 2.0 GHz across all cores at once. This significant reduction comes from the demanding scenarios of these vector and matrix instruction processing, which are very heavy on the CPU.
More information about other SKUs and details in AVX2, AVX-512, and AMX turbo frequencies follow.
Remote First Jobs is a job search platform that finds job openings directly on company career pages and picks them up right after they are published. You can filter by role, tech stack, seniority, category, and other practical criteria, which helps you quickly narrow the list to jobs that fit you.
We recently reported on news that Sony will all but stop releasing PC ports of its single-player games on PC, and while those previous reports were from Jason Schreier, a journalist previously shown to have reputable insider sources, another insider has corroborated these claims, adding additional context in the process. According to NateTheHate2 on X, Sony made the decision in 2025 to shift its release strategy, with the result of launching fewer first-party single-player games on PC. The leaker adds that this means there will be "fewer single-player games" on PC from Sony, implying both that Sony may still port single-player games to PC—only significantly fewer of them—and that this new policy may not apply to live-service and multiplayer games.
He also mentioned that there are still single-player PC ports in development at Sony, which may eventually launch, depending on how far they are in the development process, but that these ports are no longer a priority for the Japanese gaming giant. Addressing questions about the justification for the strategy shift, NateTheHate2 commented that, while there have been a few commercially successful PC ports, they haven't been a huge revenue driver for Sony. Looking at the Steam charts data for Insomniac Games, one of Sony's most notable first-party studios, the data lends credence to these comments. The best-performing PC port from the studio is Marvel's Spider-Man Remastered, which peaked at 66,436 players on Steam. Meanwhile, the next-best performer is Marvel's Spider-Man 2, which peaked at 28,189. Nixxes Software, the studio responsible for many Sony PC ports, has seen similar successes, with the likes of Ghost of Tsushima topping the charts at 77,154 peak concurrent players, ahead of the aforementioned Spider-Man Remastered, with Horizon Forbidden West and The Last of Us Part II Remastered bringing in peaks or 40,462 and 30,690 players, respectively.
Minisforum is known for making powerful mini PCs, like the Core Ultra 9 285H-powered M1 Pro we recently reviewed, and the latest entry into the company's line-up is the MS-A2, an upgrade to 2024's MS-A1. The new mini workstation is marketed as a small form factor desktop server for programming, business, and home lab use cases, and it seems to have the specs to back that up. The whole package measures just 196×189×48 mm, or 1.78 L, making it seriously compact. Official US pricing for the MS-A2 with the Ryzen 9 9955HX starts at $799 with no RAM or storage or $1,199 with 32 GB RAM and a 1 TB SSD. The mini PC with 96 GB of RAM and 2 a 2 TB SSD costs $1,919 on the Minisforum store.
The MS-A2 uses AMD's Ryzen 9 9955HX mobile CPU—with a claimed 100 W turbo TDP—paired with up to 96 GB of DDR5-5600 memory and up to three PCIe 4.0 M.2 slots, for up to 12 TB total capacity, as well as support for U.2 NVMe 22110 drives, bringing total storage capacity up to 23 TB. Networking is also impressive, thanks to dual 10 Gb SFP+ ports and dual 2.5 Gb Ethernet ports. The MS-A2 also sports Wi-Fi 6E and Bluetooth 5.2 wireless connectivity, and it has more than enough ports for proper workstation use. The front of the mini PC has dual USB 3.2 Gen 1 Type-A ports, a USB 2.0 port, and a 3.5 mm audio combo jack, while the back has 2× USB Type-C 3.2 Gen 2 ports with DisplayPort 2.0 Alt mode support, 1× HDMI 2.1, 2× 2.5 Gb RJ45 ports, 2× 10 Gb SFP+ ports, 1× USB 3.1 Gen 2, and 1× USB 3.1 Gen 1 port. The Ryzen 9 9955HX has a pretty weak Radeon 610M iGPU, which will get the job done for most productivity tasks, but the MS-A2 also has a built-in full-length PCIe 4.0 ×8 slot for GPU or IO upgrades, and that slot supports can be split into two PCIe ×4 connections.
The CL1 is the first commercial system from the same researchers who wowed the tech world in 2022 by teaching a cluster of 800,000 neurons to play Pong. The new CL1 pushes the idea into engineered hardware, built around 59 electrodes positioned on a planar array of metal and glass....
Well, it looks like the Optiscaler team has done it again. Seems like every time I finish writing an article about a new Optiscaler feature, they push out a brand new release with even more functionality. Maybe it's personal, and they want to keep me shackled to my desk for eternity, pumping out article after article about their excellent mod. Or maybe this is a form of protest against AMD's continuous refusal to meet the demands of the community and officially release INT8 FSR4? Regardless, as long as they keep on pumping out brilliant new updates, I'll be here to […]
The cheapest Ryzen X3D launched in China, offering a powerful gaming experience at an affordable price. AMD Launches Ryzen 5 5500X3D Zen 3 Processor in China; 6-Core/12-Thread, 4 GHz Boost Clock, And up to 105W TDP; Price Still Unknown As usual, AMD isn't limiting its cheapest X3D chip to a particular region. Initially launched for Latin America, the Ryzen 5 5500X3D has now launched for the Chinese markets. As reported by @realVictor_M, the new X3D processor from a much older Ryzen family has hit the Chinese retail stores, but the official price hasn't revealed yet. Some earlier listings have suggested […]
TSMC's US operations have struggled since their initial launch in 2021, and after four 'rough' years, the Arizona plant has now reported profitability. TSMC's Expansion Towards the US Has Been a Costly Venture, But The Chip Giant Is Playing the 'Long Ball' Game TSMC's expansion into America isn't just driven by political motives; instead, the chip giant recognizes that diversifying production is becoming a 'must' amid the geopolitical risks it faces. The CHIPS Act initially catalyzed the Biden administration's pivot towards Arizona, which laid out initial investment plans. Since 2021, TSMC Arizona has reported operating losses totaling $1.25 billion over […]
The P-series in Lenovo's ThinkPad lineup is aimed at professionals looking for a lot of CPU power, and this unit in particular pairs that with an insane 96 GB of RAM. The processor under the hood is the Strix Point flagship Ryzen AI 9 HX PRO 370, featuring 12 cores and Radeon 890M integrated graphics for light 1080p gaming.
OpenClaw has fixed a high-severity security issue that, if successfully exploited, could have allowed a malicious website to connect to a locally running artificial intelligence (AI) agent and take over control.
"Our vulnerability lives in the core system itself – no plugins, no marketplace, no user-installed extensions – just the bare OpenClaw gateway, running exactly as documented," Oasis
Former Xbox 360 boss Peter Moore has shared his thoughts on new Xbox CEO Asha Sharma in a lengthy GamesBeat interview. Moore draws parallels to his own outsider journey, pushes back on Seamus Blackley’s “sunsetted” comments, and defends Phil Spencer’s legacy.
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ELBO is a live debate platform where you face people or AIs with real-time audience voting. Compete in audio and video duels, earn XP, climb 99 levels, unlock items, and redeem ELBO Points for gift cards. The platform offers a 24/7 AI arena, a training mode, and AI-powered moderation to keep debates respectful. It supports French and English, lets creators host shows and share in platform profits, and welcomes anyone to start a debate and rally the crowd. A profit-sharing model redistributes 50% of weekly revenue to active creators. Built solo from Quebec with 11 AI integrations.
As Brisbane Broncos seek to defend their crown after dethroning Penrith, here's how to watch NRL 2026 live streams with TV channels and FREE options explained.
All the ways to watch Borussia Dortmund vs Bayern Munich live streams online and from anywhere, with Vincent Kompany's side looking to go 11 points clear at the top of the table.
China’s push into humanoid robots is accelerating, with domestic firms shipping more units and iterating faster than U.S. competitors in a still-nascent market.
Redditor "bmr99" spotted several Amazon pages for HP laptops advertised as including 1.2TB of storage, but they actually combine 128GB internal SSDs with free one-year OneDrive cloud storage trials. All of the examples also include dangerously low-end specs while attempting to boost interest with steep temporary discounts.
Myrient, which hosts more than 390TB of preserved video games, is set to go offline at the end of March 2026 due to rising storage and memory costs. The founder says they're spending more than $6,000 out of pocket per month to keep the project going.
Silicon Power reportedly charged a 15% depreciation fee while refunding a user their 16GB (2x8GB) DDR4-3200 RAM, meaning they'll only receive $46.72, which isn't even enough to buy a single 8GB DDR4-3200 RAM stick at current prices.
Logitech's new gaming mouse is the world's first to include haptics in place of a physical click system for the right and left click buttons, and it makes me wish more mice had this.
After Nvidia launched the February 2026 Game Ready and Studio Driver, which includes optimizations for Resident Evil Requiem and the Marathon server slam, users complained that some fans on RTX GPUs would not turn on, raising the risk of overheating. Some noted that their cards began ignoring custom fan protocols...
The Tank unifies multiple frontier AI models through its MIMIR orchestrator to produce a single, synthesized response that outperforms any individual model. It selects the right models for each task, runs them in parallel, cross-checks facts, and merges insights into one coherent answer. Use it for chat, code generation, image creation, content writing, and website building. A flexible credit-based model includes a free tier and access to models like GPT-5, Claude, Gemini, Grok, and DeepSeek.
As regular readers of gaming news know all too well, Wedbush Securities Strategic Advisor Michael Pachter is not one to mince words, always speaking his mind regardless. In 2018, he famously said loot boxes only existed because consumers were stupid. In 2022, he criticized Sony for vastly overpaying Bungie in the $3.6 billion acquisition, especially compared to Microsoft's acquisition of Activision Blizzard and Take-Two's acquisition of Zynga. In the same year, he also prophesied that Xbox Game Pass active subscribers would blow up to 100 million when Activision Blizzard games were added, and literally doubled down on the prediction in […]
OpenAI's newest partnership with NVIDIA not only focuses on Vera Rubin but also on inference capacity, which will be provided by the upcoming NVIDIA-Groq solution. OpenAI Now Pivots Towards NVIDIA For Inference, Likely Being Optimistic With the Upcoming Groq Solution OpenAI is currently engaged in financing deals with infrastructure partners all across the AI industry, and the AI giant recently announced $110 billion in fresh capital, driven by the likes of NVIDIA, SoftBank, and Amazon. OpenAI calls the investments a necessity to keep the AI bandwagon up and running, and they have been one of the ways the firm has […]
Reports from around the gaming world are heavily pointing toward the end of Sony's first-party AAA games being available on PC. Single-player PlayStation Studios titles are apparently now going to be assess on a game-by-game basis for launch on PC, with the general strategy pivoting to keeping them on console indefinitely.
The Ryzen 7 9850X3D now leads AMD’s gaming lineup, but Intel’s Core i9-14900K remains a powerful choice for productivity-focused users. We tested both in a head-to-head battle to see which CPU comes out on top.
A new GitHub project has resurrected the 1994 Linux experience with this Debian clone in your browser, a pixel-for-pixel recreation of the original Common Desktop Environment that early Unix system users will be familiar with.
We'll show you how to watch Liverpool vs West Ham live streams from anywhere in the world as the Reds seek to close the gap to the Premier League top four.
Intel's flagship "Bartlett Lake-S" processor—Core 9 273 PQE—has reached enthusiasts who are testing whether any consumer motherboard can boot the CPU and utilize its 12 P-Core gaming performance. According to Overclock.net user "Talon2016," who managed to obtain a sample of the LGA-1700 flagship CPU SKU, the processor won't boot using a consumer ASUS ROG Maximus Z790 Apex motherboard. These CPUs are designed for edge and embedded deployments with specialized platforms that lie outside the consumer sector. This high-TDP PQE variant has a base power of 125 W, powering a 12 P-Core variant with 24 threads and a base frequency of 3.4 GHz. This model can boost all 12 cores to 5.3 GHz, while a single thread can reach up to 5.9 GHz independently for tasks requiring intensive single-threaded performance. It is equipped with 36 MB of L3 cache and an integrated GPU with 32 EUs of Xe-LP graphics.
Unfortunately, regardless of the SKU or consumer motherboard choice, the platform will not work, and the CPU will not boot, as Intel has restricted "Bartlett Lake-S" to keep it away from consumers. Companies like ASRock have confirmed that the "Bartlett Lake-S" Core 200E will not be available for consumer motherboards and will only be used in the embedded and edge computer sector. This means you can technically buy and use this CPU for any Windows or Linux task, including gaming, but you will have to go through a process of acquiring an industrial-grade motherboard or a mini-PC that suits this platform. This means gaming support will be limited, as Intel explicitly will not bring any optimizations like APO/IPO to the platform for gaming. Instead, it will be treated as a generic x86-64 Intel CPU, just like any other processor. Extracting the maximum gaming performance could also be problematic, as there could be compatibility issues, given that Intel has envisioned other applications for this platform.
Cheetodon is a privacy-first Chrome extension that changes mentions of Donald Trump into mock nicknames like Orange Cheeto or Tiny Hands across news sites, social feeds, and search results. It runs entirely in your browser, collects no data, and uses a playful Puppet Warp transition to ensure text changes feel smooth.
You can choose from seven built-in nicknames, rotate them daily, or pin a favorite. Install it from the Chrome Web Store, toggle it on, and read the news with a lighter mood while staying informed.
The authorities found out about the theft of 22 BTC from the Gangnam Police Station during the investigation of another case of missing Bitcoin from government custody.
New research has found that Google Cloud API keys, typically designated as project identifiers for billing purposes, could be abused to authenticate to sensitive Gemini endpoints and access private data.
The findings come from Truffle Security, which discovered nearly 3,000 Google API keys (identified by the prefix "AIza") embedded in client-side code to provide Google-related services like
Just because we don't know much about Bridgerton season 5 doesn't mean that's the case for everyone else — the showrunners are busy making final adjustments.
After Anthropic refused flat out to agree to apply Claude AI to autonomous weapons and mass surveillance of American citizens, OpenAI jumps right into bed with the United States Department of War.
All the ways to watch 2026 Omloop Nieuwsblad live streams online and from anywhere, as the World Tour teams hit the Belgian cobbles for the first time this year.
MeshEpic turns your idea or reference image into watertight, manifold meshes ready for 3D printing. Describe what you want or upload a PNG up to 20MB and receive printable models configured for resin and FDM workflows. Jobs typically finish in about two minutes, and you’ll get an email when they’re done. You can also explore a gallery of AI-generated, print-ready 3D models across characters, vehicles, and more to jump-start your next print.
If you were in or around the PC building space in 2020, you'd have at least heard about the fire risk related to the PCIe riser cable on the original NZXT H1 mini ITX case, which eventually resulted in a recall and replacement PCIe riser kits being sent out. Since NZXT has launched the newest iteration of the SFF case, the H2 Flow—which TechPowerUp has reviewed—the PC case maker has seen fit to publish a blog post explaining the engineering changes it has made to the new H2 Flow's riser cable to avoid the same issues from popping up again. NZXT starts things off by reminding us that the problem with the original H1's PCIe riser cable was that the mounting screw made contact with an internal power plane in the riser cable's PCB, resulting in a short circuit that could lead to a fire.
The brand goes on to explain that the issue has been avoided in the new PCIe riser cable with two safety measures. First, there is a physical boss, or "shoulder" that extends into the PCB through-hole to protect the PCB from the screw threads and to ensure that there is a consistent and guaranteed gap between the screw and the PCB. Secondly, NZXT has changed the design of the PCB such that there are no power planes or traces surrounding the screw hole—every trace around the screw is grounded, and that ground plane extends externally to a copper screw pad on the top and bottom of the PCB, adding another layer of protection. NZXT notes that the screw pad may be missing in some early review samples, which is something you can observe in our review of the H2 Flow, but it is included in the final mass production versions of the case. NZXT claims that these measures have eliminated the failure mode that caused issues with the original H1 chassis.
Ask Lee is a personal AI assistant that lives in the chat apps you already use, including Telegram, Discord, and Slack. It remembers your preferences and context, answers questions, and takes actions like checking your calendar, drafting emails, browsing the web, and setting reminders. Connect Lee to 1000+ services—Gmail, Calendar, Notion, GitHub, Trello, Google Drive, and more—so one assistant can recall information across tools. It works out of the box with AI included, no API keys required, and keeps your data private with no training on your chats and one-click deletion.
Anthropic on Friday hit back after U.S. Secretary of Defense Pete Hegseth directed the Pentagon to designate the artificial intelligence (AI) upstart as a "supply chain risk."
"This action follows months of negotiations that reached an impasse over two exceptions we requested to the lawful use of our AI model, Claude: the mass domestic surveillance of Americans and fully autonomous weapons," the
Resident Evil Requiem just launched as the latest game in Capcom's long-standing horror game franchise, and almost immediately upon launching, it skyrocketed its way to the top of the Steam Top-Sellers chart and pulled impressive player counts. At its launch day peak, there were 320,056 concurrent players in the game, and, at least at the time of writing, the player count has not dropped below 230,000, according to SteamDB. Since its peak, player counts have been steadily fluctuating between 260,000 and 290,000 players.
With those player counts, it is by far the most successful Resident Evil game on Steam, surpassing the runner-up, Resident Evil 4, by almost 100% and scoring a 114,000-player lead on Resident Evil Village. It is also entirely possible that there will be another player-count spike over the weekend, since it is a game series that even many older gamers resonate with. It's worth noting that this massive player count is on Steam alone, and Requiem launched on just about every platform possible, from the PS5 and Xbox Series to the Nintendo Switch 2 and even Epic Games on PC. Requiem even reportedly runs at acceptable frame rates on the Steam Deck's humble internals, with some players even reporting as much as 60 FPS on low quality settings. In our in-depth handheld performance review of Resident Evil Requiem, we called it "one of the best AAA games in terms of PC handheld performance," thanks to its compatibility with a number of systems and its lack of visual compromises to achieve solid performance.
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I reviewed the new Rematch controller for Nintendo Switch 2, and while it impressed me with TMR thumbsticks and a fun design, I wish Turtle Beach added a few more features.
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The gaming mouse market is currently being flooded with lightweight wireless gaming mice with flagship sensors from Chinese manufacturers who have caught onto the forged carbon fiber and magnesium alloy construction trends. The latest installment in this recent trend is the newly announced WLMouse Ying Magnesium, which takes inspiration from the industry-leading Endgame Gear OP1. We have seen this shape from WLMouse before in the Ying Carbon Fiber gaming mouse that launched in 2025, but more than just the shell material has changed for the WLMouse Ying Magnesium series.
The Ying Magnesium Alloy offers the same Omron Optical switches as the carbon fiber Ying, but it also features the option of TTC Nihil Transparent Black Dot switches for a slightly heavier click feel. The Ying Magnesium series will also feature the Nordic 52840 MCU and PixArt PAW3950 sensor, with 8 kHz polling and wireless connectivity, as is to be expected from a modern gaming mouse. WLMouse cites the weight of the WLMouse Ying Magnesium mice as 47 g (±2), and the magnesium shell will apparently be available in seven colorways, ranging from regular silver, white, and black to a baby blue and bright red versions of its Nekko patterns, a white watercolor koi fish theme, and a deep purple colorway. No pricing has yet been announced, but that is expected to be revealed alongside the full launch on March 10, 2026.
We recently reported on a Lenovo MWC leak that claimed Lenovo would show off a Legion Go Fold at Mobile World Conference in Barcelona in early March. Now, a new leak shared by evleaks on X has shown off what Lenovo will apparently call the "ThinkBook Modular AI PC Concept." The leaker didn't provide much information other than the name and two images of the device, but the combination of the word "modular" in the name and the clues from the images provide a pretty clear idea of what's going on.
From the looks of it, the ThinkBook concept will have a traditional clamshell design, but the space where the keyboard deck would usually be on a traditional laptop will instead be a space for modular accessories. The accessories shown off in the leaked renders of the device are a laptop keyboard and a display equal in size to the main display in the top of the clamshell. This looks to be an iteration of devices like the Lenovo ThinkBook Flip, although the ThinkBook Modular AI PC Concept could achieve a similar effect, especially in terms of screen real-estate and possibly ergonomics, although likely with significantly lower costs, thanks to a simpler design without a flexible OLED panel. The new concept would also offer users more flexibility—you could just leave the lower display at home or pack both displays and a mechanical keyboard and mouse for better ergonomics and all the other benefits better peripherals offer.
The Orange Pi Neo is a Linux-powered gaming handheld that was announced way back in 2024 with the goal of launching sometime in 2026. It was to be powered by the AMD Ryzen 7 7840U with 16 GB of RAM or 8840U with 32 GB of RAM, and it would run Manjaro Linux natively. Now, the developer behind the project has posted on the development log hosted on the Manjaro forum that the Orange Pi Neo-01 will be delayed due to high memory and storage prices. Originally, the handheld was meant to be priced at $450-550, depending on the CPU and memory, which is very competitive, given the 1080p, 120 Hz display, dual trackpads, and dual USB4 ports. The skyrocketing prices of DDR5 memory and storage would likely result in massive price increases or vanishingly thin margins for the Orange Pi Neo-01, so it makes sense to delay the project until things calm down. The developer does mention that FCC and CE compliances were complete and that a number of improvements had been made to Manjaro Gaming Edition in the meantime—although this means it will be challenging to update the internals if the launch is pushed back too far. Currently, it's unclear when the Orange Pi Neo-01 will launch, but it seems unlikely that the RAM crisis will end soon.
Due to high prices of DDR5 RAM and SSDs the project is currently on ice. Certifications for CE and FCC are now complete. Also a lot of improvements around the Manjaro Gaming Edition had happened. We are now waiting for a good time to launch the product.
Tripo is a free iOS app with an AI agent that calls local businesses for you. Need a restaurant table, a price quote from a repair shop, or same-day flower delivery? Tell Tripo what you need, and its AI calls up to five places at once, talks to real staff, compares prices and availability, and reports back in minutes. You pick the best option with zero phone calls on your end.
LinkPilot is an AI agent that runs your LinkedIn growth from end to end. It learns your voice from past posts, analyzes competitors, and mines over 100,000 viral patterns to build a 30-day content plan. You can generate posts, hooks, carousels, and video scripts that sound like you, then schedule them at optimal times. Track performance with profile scores, weekly insights, and gap analysis, while visual content tools and competitor intelligence help you refine your strategy and grow authority without spending hours.
From season 4 arrives on April 19 – here's everything we know so far, including the sci-fi horror show's confirmed release date, cast, plot rumors, news and more.
Disneyland Resort President Thomas Mazloum said the parks are being simplified from trip planning to departure, aiming to make visits smoother now, even as major new attractions are built.
Corsair acquired Drop in December 2023 in an effort to expand its peripheral business beyond the basic gaming keyboards and audio gear it offered at the time, and it has since adopted some of Drop's keyboard expertise into its new Corsair MAKR 75 DIY keyboard kits. Now, Drop has announced that Corsair will be fully absorbing Drop, closing down the online storefront and turning Drop.com into a showcase for all of the collaborations Drop has done in its time making premium peripherals.
The announcement makes it clear that Drop.com will no longer be an operational storefront by March 31, and anyone looking to place an order on Drop will need to do so by March 25. The announcement states that "many Drop products will continue to be offered directly from Corsair and partner channels," and while Drop says that buyers can "expect exclusive announcements, limited runs, and products shaped by partnerships and creativity," it seems like Drop's operations will be scaled back as a result of the change—by how much is unclear, though.
Razer, the leading global gaming lifestyle brand, today unveils the Razer Kraken Kitty V2 - Hello Kitty Edition, an elegant rose gold headset created in collaboration with Sanrio. Building on Razer's longstanding partnership with Sanrio, the new Target-exclusive introduces a new metallic finish to Razer's lineup of iconic Hello Kitty gaming headsets, continuing a series known for pairing character-led design with gaming-grade performance.
Style, Sound, and Sparkle
The Kraken Kitty V2 - Hello Kitty Edition features sleek metallic pink outer earcups with a soft rose gold shimmer, paired with plush pearlescent pink leatherette cushions and headband for all-day comfort. Hello Kitty's iconic ears and Razer Chroma RGB lighting complete the signature design, adding a subtle, whimsical glow that captures the timeless charm of Hello Kitty while delivering the performance and build quality synonymous with Razer.
Microsoft has announced that two new devices are joining its Cloud PC program. Asus and Dell will begin offering systems designed to deliver the cloud-based Windows 365 experience over the coming months, with purpose-built internet clients aimed at streamlining the modern workspace. Naturally, customers must pay a variable monthly subscription...
Samsung’s Galaxy Unpacked event has come to an end, and just like the company’s previous announcements, the pre-order rewards are just as salivating as last time. If you become an early adopter of the Galaxy Buds4 or Galaxy Buds4 Pro, Amazon will reward you with a free gift card. Best of all, this offer comes with no strings attached, but do be warned that it's for a limited time only. To get the best offer from Amazon, it is recommended that you purchase the Buds4 Pro, which will give you superior audio and a $30 gift card The base version […]
PlayStation fans and the rest of the video game industry are still reeling from the fact that Bluepoint Games, a long-running and beloved studio, was shut down by Sony just last week. It's another closure that is difficult to wrap your head around, but a new report from Bloomberg's Jason Schreier has just shined a bit more light on how things broke down, and also revealed that Bluepoint had indeed pitched the game that everyone wanted them to make: a Bloodborne Remake. Only for it to get shut down by FromSoftware. You're likely wondering how that even works, because while […]
AI now allows engineers to modernize complex COBOL systems efficiently, automating code analysis, testing, and incremental implementation for long-term operation.
Bright Data operates a global proxy network designed to collect publicly available web content, and customers are voluntarily joining the network so that they can spare a few dollars on their TV viewing experience. According to a recent report, code associated with Bright Data has appeared in certain smart TV...
ToolSpend provides a centralized view of your AI usage costs. You can monitor token consumption, spending by provider, and trends before finance contacts you. If there’s a spike in costs, you will be alerted so you can take action quickly.
Simply connect OpenAI, Google AI, Azure, Bedrock, and other services with read-only access. Then, you can compare costs per million tokens, set budgets, export reports, and receive practical recommendations such as switching models, pausing idle workloads, or reducing retries. The goal isn’t just visibility; it’s control.
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Well, Taiwan, being the center of the AI supply chain, faces a somewhat surprising problem, as according to local media, the nation's savings have soared to "historical records". Taiwan's Income Growth Is Driven By Commodity Exports Related to AI; Savings Have Now Reached Historic Levels When we talk about the influence of AI on global economics, Taiwan is one of the few nations that have seen an unprecedented rise in investment activity, driven by the fact that many elements of modern-day AI hardware are sourced from suppliers in the nation. TSMC, Foxconn, Quanta, and Wistron are among the few prominent […]
Fallout 76's free Update 66 goes live across all platforms in a few days, on Tuesday, March 3. Dubbed "The Backwoods", it aims to revitalize world events and activities while also introducing an iconic Cryptic enemy, the Bigfoot. Ahead of the release, a few folks from Bethesda Game Studios provided a remote presentation to press (Wccftech included) and answered several questions in a roundtable format about The Backwoods and the game as a whole. In this article: Fallout 76 "The Backwoods" Update Overview The most sweeping change in the upcoming update is arguably the fundamental redesign of how events and […]
The U.S. Department of Justice (DoJ) this week announced the seizure of $61 million worth of Tether that were allegedly associated with bogus cryptocurrency schemes known as pig butchering.
The confiscated funds were traced to cryptocurrency addresses used for the laundering of criminally derived proceeds stolen from victims of cryptocurrency investment scams, the department added.
"Criminal
Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins — giving advertisers long-requested control without submitting support tickets.
What’s happening. Advertisers can now create and manage shared negative keyword lists directly in the UI. Lists support up to 5,000 negative keywords (one per line) and can be applied at either the campaign or account level. Match types function the same way in Performance Max as they do in traditional Search campaigns.
Lists can also be edited, exported as CSV files, or removed from campaigns as needed.
Microsoft notes that match type formatting requires brackets for exact match and quotation marks for phrase match — not hyphens.
Why we care. Negative keywords are critical for filtering irrelevant traffic and protecting budgets. Making lists self-serve streamlines workflow, reduces reliance on support tickets, and gives advertisers faster control over search query exclusions.
The bottom line. Microsoft is handing more operational control back to advertisers — and eliminating friction in one of the most essential levers for campaign efficiency.
Anthropic and the Pentagon are clashing over AI use in autonomous weapons and surveillance, raising high-stakes questions about national security, corporate control, and who sets the rules for military AI.
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
Nintendo has officially announced Pokémon Winds and Pokémon Waves as the latest installment in its never-ending creature-capture series. The two new games will introduce Generation 10 Pokémon and be available exclusively for the Nintendo Switch 2 sometime in 2027. It will be the first Pokémon game exclusive to the Switch 2, and there's no word on whether it will launch for the original Switch or Switch OLED later down the line. An exact launch date was not revealed, although late 2027 seems likely based on previous launches.
The reveal trailer—which is not actual gameplay footage—shows a continuation of the 3D aesthetic, revealing the usual selection of biomes, including oceans, grasslands, rock outcroppings, dungeons, and forests. The trailer also gave us a glimpse at the three new starter Pokémon, Browt, the Grass type, Pombon, the Fire type, and Gecqua, the Water type. The trailer also teased underwater exploration, and what looks like an island resort or town sort of in the style of hut-over-water buildings typically found in calm tropical waters.
Rather than relying on a single model, Perplexity AI's Computer system functions as an orchestrator across multiple models. Anthropic's Claude Opus 4.6 serves as the primary reasoning engine, while Gemini handles deep research tasks. Nano Banana generates images, Veo 3.1 produces video, Grok executes lightweight, speed-optimized tasks, and OpenAI's ChatGPT...
A powerful mini server has arrived, bringing the power of a Zen 5-based 16-core/32-thread processor inside an ultra-compact chassis. Minisforum Debuts MS-A2 Mini Server With AMD Ryzen 9 9955HX, Starting at $799 With No RAM and Storage For users looking for powerful computing performance in a palm-sized form factor, the Minisforum MS-A2 is an excellent option, powered by one of AMD’s most powerful mobile chips ever made. Available in two different CPU configurations, the Minisforum MS-A2 now also brings the AMD Ryzen 9 9955HX processor, featuring a powerful 16-core/32-thread configuration based on the AMD Zen 5 architecture. The MS-A2 uses […]
Amazon Prime Video has revealed our first look at Kratos and Atreus in the upcoming God of War TV series led by Ronald D. Moore, which we had previously learned was set to start filming in March 2026, has already kicked off with actors Ryan Hurst and Callum Vinson in full costume and makeup for their roles. The image clearly depicts a scene from the very beginning of the God of War (2018) game, where Atreus and Kratos go hunting immediately after burning the ashes of Kratos' wife and Atreus' mom. Kratos is testing Atreus, to see if he is […]
After the first workstation LPCAMM2-based laptop, we now have the first mainstream laptop with the new LPCAMM2 memory. Lenovo Debuts ThinkBook 14+/16+ Laptop With LPCAMM2 LPDDR5X-8533 Memory, Allowing Easier Memory Upgrades Some OEMs have already started deploying the latest CAMM form-factor memory in their laptops. While the LPCAMM2 memory launched last year and made its debut in Lenovo's ThinkPad P1 Gen7 workstation laptop, most OEMs have yet to adopt the latest standard, which replaces the soldered LPDDR5X memory without compromising on performance and upgradeability. Lenovo is now the first manufacturer to also debut a consumer-grade mainstream laptop with LPCAMM2 memory […]
The investment is part of a $110 billion funding round that values OpenAI at $730 billion pre-money, with Nvidia and SoftBank each contributing $30 billion.
The Shadowserver Foundation has revealed that over 900 Sangoma FreePBX instances still remain infected with web shells as part of attacks that exploited a command injection vulnerability starting in December 2025.
Of these, 401 instances are located in the U.S., followed by 51 in Brazil, 43 in Canada, 40 in Germany, and 36 in France.
The non-profit entity said the compromises are likely
Google published a new help document outlining how passkeys work in Google Ads — a timely move as advertisers face a rise in account hacks and phishing attempts.
What’s happening. The new help page explains how passkeys function as a passwordless, phishing-resistant login method in Google Ads, and clarifies when they’re required — including for sensitive actions like user access changes and account linking updates.
The documentation walks advertisers through device requirements, setup steps and security considerations.
Why we care. Ad accounts are increasingly being targeted by attackers, with compromised logins leading to budget theft, campaign disruption and data loss. Clearer guidance from Google gives advertisers a straightforward path to strengthening account defenses at a critical moment.
The bottom line. As account takeovers become more common, better education around security tools like passkeys is a practical win for advertisers looking to lock down access and reduce risk.
Suno lets users create music using natural language prompts, making it possible for people with little experience to generate audio with little effort.
It was revealed in January that the PlayStation 5 Pro would get an upgraded PSSR 2.0 scaler in Q1 2026, finally unlocking the full hardware potential of the PS5. It was announced in a recent PlayStation Blog post that the aforementioned PSSR (PlayStation Spectral Super Resolution) update would start rolling out to the PS5 Pro globally starting on February 27, with Resident Evil Requiem being the first game to use the more advanced PSSR version. Sony says that the upgraded PSSR scaler will soon also be usable with any of the over 50 games that have so far implemented the original PSSR games. A system update will be shipped in March that will let players enable an option titled "Enhance PSSR Image Quality," to apply the upgraded model to older games.
Sony says that the new PSSR "takes a very different approach to not only the neural network but also the overall algorithm," and Masaru Ijuin, Capcom's Senior Manager of Engine Development Support Section, R&D Foundational Technology Department, explained that "With Resident Evil Requiem, we focused on enhancing the presentation quality of the protagonist through an upgraded version of RE Engine to deepen the player's immersion in horror. For example, each individual strand of hair and beard is rendered as a polygon, allowing it to move realistically in response to body motion and wind," going on to explain that the level of fidelity Capcom was able to achieve was made possible by the upgraded PSSR features, since things like hair and similar fine textures are difficult to upscale.
The hype for Marathon has been building leading up to the free server slam event on February 26-March 3, with all that excitement coming to a head at the start of the Marathon free test weekend, which kicked off with a sizeable peak player count of 143,621 players just under two hours after the start of the event. Given that the server slam event started on a Thursday, it seems likely that many of the players who have since stopped testing the new extraction shooter had real-world responsibilities to attend to. Those numbers also only represent the game's Steam market share. Accounting for players on Xbox and PlayStation 5 would likely lead to significantly higher player count figures.
Despite this success, online discussions surrounding the new shooter seem to be surprisingly divided, with players both praising and criticizing Marathon for everything from its art style and UI design to the gunplay, lack of tension and PvP action, and the NPC AI being challenging. Character balance was also a common topic that featured in critical reviews, with some players complaining that certain characters are too overpowered while others are not capable enough. While some of these complaints, like the UI being difficult to read and certain performance issues, seem to be somewhat more widespread and valid, the Marathon development team at Bungie has responded to and acknowledged almost all of the common complaints in a recent post on X, either offering some advice to improve the player experience or requesting more detailed feedback so that issues can be dealt with ahead of launch or in post-launch patches.
Blaze Entertainment has today announced the next entry in the award-winning line of Super Pocket handheld retro gaming consoles from its brand, HyperMegaTech! - Rare!
This new handheld features 14 built-in games from the history of Rare, one of the UK's most prolific game developers, and responsible for globally renowned titles, many of which are included on this handheld console. The Rare Edition of the Super Pocket will feature titles from many different consoles and, for the first time on a Super Pocket - 64-bit console and home computer titles!
OpenAI and Amazon (NASDAQ: AMZN) today announced a multi-year strategic partnership to accelerate AI innovation for enterprises, startups, and end consumers around the world. Amazon will also invest $50 billion in OpenAI, starting with an initial $15 billion investment and followed by another $35 billion in the coming months when certain conditions are met.
Partnering to bring new advanced AI capabilities to enterprises worldwide
OpenAI and Amazon are jointly developing a Stateful Runtime Environment powered by OpenAI's models, which will be available through Amazon Bedrock.
Stateful developer environments are the next generation of how frontier models will be used, seamlessly enabling models to access elements like compute, memory, and identity. A Stateful Runtime Environment allows developers to keep context, remember prior work, work across software tools and data sources, and access compute. They're designed to handle ongoing projects and workflows.
According to a new report from market research firm International Data Corporation, global smartphone shipments are expected to total around 1.1 billion units this year, down from 1.26 billion in 2025. This marks a significant downward revision from the company's November 2025 forecast, which projected a decline of between 0.9...
The technology is based on a vertically integrated design that bonds two chips into a single stack. By tightly coupling these silicon layers, Broadcom's engineers aim to increase data transfer speeds while reducing energy consumption – a critical advantage as AI workloads become more computationally intensive.
MailSignal is a lightweight Windows app that keeps every inbox in sight by showing unread counts for multiple accounts right on your taskbar. Connect Gmail (personal and Workspace), Microsoft 365, personal Microsoft accounts, and shared mailboxes, then jump to any inbox with one click. It stores tokens locally encrypted with Windows DPAPI and only accesses unread counts, not message content. Start free for two accounts with 5-minute polling, or upgrade to Pro for unlimited accounts, 10-second polling, Chrome profile selection, custom sections, and priority support.
Players have had a lot to say about Phil Spencer over the years. You don't have to look very hard to find positive or negative comments on Spencer and his tenure at Microsoft and Xbox, and that's probably not going to stop now that he has officially retired as of this past Monday, February 23, 2026. However, we don't often hear from other major industry figures speaking about leaders like Spencer, and a new GamesIndustry.Biz report includes a slew of the video game industry's current and former leaders all commemorating Phil Spencer as he enters retirement after a combined 38 […]
Now that Samsung's Galaxy S26 series has been unveiled, a lucky few tech enthusiasts have been able to get their hands on the new smartphones and the still mysterious Exynos 2600 chip that comes with the base S26 and S26+ in certain regions. Just a few hours after the Exynos 2600 vs. the Snapdragon 8 Elite Gen 5 performance debate was settled for good, a tech-related YouTube channel has been able to definitively show the thermal prowess of Samsung's latest flagship-grade AP, and it is good news all-round! Samsung has finally solved the 'heat island' issue with the Exynos 2600 […]
PlatinumGames fans may have a lot to look forward to, if the latest rumour is indeed correct. Spotted on Reddit, but originating from a Chinese games forum, it's been claimed that Platinum has three titles in the works. A new UE5-based Bayonetta game, a remake of the first Bayonetta game, and a remake of Metal Gear Rising: Revengeance. It's definitely a lot for one rumour, and it's also coming through a translation layer, both of which should be indications that you should, like all rumours, take it with a grain of salt. What at least makes this rumour worth pointing […]
Anthropic CEO has pushed back strongly against the Pentagon's requests to remove AI guardrails from Claude. Anthropic takes a concrete stance against mass surveillance and autonomous killing machines, arguing that the former is undemocratic, while frontier AI is not ready for the latter.
Secretlab and The Pokémon Company International just collaborated to bring three limited-edition Pokémon-themed gaming chairs, featuring Pikachu, Gengar, or Eevee, in celebration of the popular franchise's 30th anniversary.
Cybersecurity researchers have disclosed details of a malicious Go module that's designed to harvest passwords, create persistent access via SSH, and deliver a Linux backdoor named Rekoobe.
The Go module, github[.]com/xinfeisoft/crypto, impersonates the legitimate "golang.org/x/crypto" codebase, but injects malicious code that's responsible for exfiltrating secrets entered via terminal password
A Google patent suggests Search may take you from the results page to a super-personalized AI-generated page that answers your query instead of sending you to a website.
This patent describes a system that uses AI to automatically create a custom landing page when you perform a search. Instead of sending you to a generic homepage, it dynamically generates a page tailored to your intent and the organization’s content.
Patent abstract. Here is a copy of the abstract of the patent:
“Techniques for generating an artificial intelligence (AI)-generated page for a first organization. The system can include a machine-learned model configured to generate the AI-generated page. The system can receive from a user device associated with a user account, the user query. Additionally, the system can generate a search result page for the user query. The search result page can include a first result associated with a first landing page of the first organization. The system can calculate a landing page score for the first landing page. The system can generate an updated search result page based on the landing page score exceeding a threshold value, the updated search result page having a navigation link to an AI-generated page for the first organization. The system can cause a presentation, on a display of the user device, the updated search result page.”
Example. Here’s a fictitious example: You search for “waterproof hiking boots for wide feet” on a large retailer like REI or Amazon. Normally, clicking a result takes you to a generic Hiking Boots page, and you have to filter it yourself. Instead, Google could use AI to generate a new page that delivers a more customized, pre-filtered result.
“In short, Google would use AI to generate a page that looks like your website but rebuilds the entire structure of a page dynamically, in real time, and places it at the top of the SERP. This throws up all kinds of red flags to me.”
“If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn’t good enough (based on this patent).”
And Lily Ray added that this is “Terrifying to be honest.”
Why we care. This is just a patent and doesn’t mean Google is doing this now or will in the future. Some may see it as similar to AI Overviews or AI Mode. Either way, it’s worth reading if you want insight into how Google is thinking.
ChatGPT now has more than 900 million weekly active users, OpenAI announced. This is the first time OpenAI has publicly cited the 900 million weekly active user mark.
Why we care. User behavior continues to fragment beyond traditional search. If 900 million people use ChatGPT weekly, discovery, research, and product comparisons are increasingly happening within AI interfaces. That said, many of those actions tend to lead users to traditional search for confirmation.
The details. OpenAI shared the figure of 900 million weekly active users while announcing a new $110 billion funding round. The company also reported more than 50 million consumer subscribers and over 9 million paying business users.
What it means. ChatGPT is a place where you compete for queries, commercial intent, and brand visibility. While not all behavior here is “search” in the strict sense, you need to understand how content is surfaced, cited, or summarized in AI-generated answers — and how that impacts conversions.
You can now generate custom PPC tools in plain English. With GPT-5 enabling complete program generation, the competitive edge belongs to those who master AI-assisted automation.
Frederick Vallaeys is building tools in minutes, not days or months, with AI. Vallaeys spent 10 years at Google building tools like Google Ads Editor, then another 10 building tools at Optmyzr, where he’s CEO.
He’s watched automation evolve firsthand, and vibe coding is the next leap. At SMX Next 2025, he shared his journey with vibe coding.
The traditional script problem
If you work in PPC, automation has always been top of mind. In the early days, you relied on Google Ads scripts. Scripts are great because there’s always more work than fits in a day.
But here’s the problem: when Vallaeys asks who actually writes their own scripts, only three to five out of 100 raise their hands. Most people copy and paste scripts because they don’t know how to code.
This works, but it’s limiting. You’re stuck with what someone else built instead of implementing your own secret sauce.
GPT changes the game
A couple of years ago, GPT made it easy to write scripts without knowing how to code.
The best part? Large language models are multimodal. You can take a whiteboard flowchart of your campaign decision tree, give the image to AI, and it’ll write the full Google Ads script.
Vallaeys suggests rethinking meetings. Instead of seeing client meetings as more work, treat them as prompt-engineering sessions.
It’s easy to get frustrated when clients add more to your plate. But with a mindset shift, the meeting becomes the prompt that tells AI what to execute.
What is vibe coding?
Instead of writing lines of code, you describe what you want the software to do, and the AI handles the technical implementation. That’s vibe coding.
Imagine your team needs software that does X, Y, and Z. Write down what it needs to do, give it to a coding tool, and it builds the software. As Vallaeys says, it’s mind-blowing.
Scripts are old news. Vibe coding is the new frontier.
A live example: Building a persona scorer
Vallaeys showed how fast this works. He went to Lovable and said, “Build me a persona scorer for an ad that shows how well it resonates with five different audiences.”
In less than 20 seconds, the AI responded with its design vision, features, and approach. It explained exactly what it would build, so he could immediately say, “Actually, make it 10 audiences instead of five.”
You work with it like a human developer — without touching code. You just describe what you want changed.
The framework: What should you automate?
Traditionally, you automated two types of work: quick, frequent tasks (like reviewing search terms) and long, infrequent tasks (like monthly reporting with analysis).
Vallaeys advises you not to limit automation to what you already do. Think about what you wish you could do more often but haven’t because it’s too time-consuming. That’s prime automation territory.
The old way vs. The new way
The old process was painful. Launching something took at least a month.
You’d spend days writing specs. Engineers would spend days building. You’d find bugs, coordinate meetings, and repeat.
The other problem? Traditional code was deterministic — pure if/then logic. Great for reliability, but terrible for nuanced decisions like, “Is this a competitor term?” It’s nearly impossible to program every variation of competitor keywords.
The promise of on-demand software
Sam Altman announced GPT-5, leading with “on-demand software generation.” The industry is moving beyond software-as-a-service to true on-demand software.
The new way? Write a one-paragraph spec (five minutes), give it to AI (15-minute build), then review and iterate (three minutes per change). In under an hour, you have working automation.
This new code is flexible, not just deterministic. LLMs can answer nuanced questions like, “Is this a competitor term?” with high probability. It’s the best of both worlds.
The expanding scope of automation
With vibe coding, anything you can explain to a human, a machine can build. Landing pages that follow brand guidelines? Done. Custom audience tools? Done.
Here’s the radical shift: you can now automate tasks that take just 90 minutes by hand. Build throwaway software for one-time tasks. Even if it breaks next month, it saved you time today.
What can you build with vibe coding?
You can build landing pages, microsites, interactive web apps, Chrome extensions, browser extensions, and WordPress plugins — all through simple prompts.
Available tools
Start with Claude or ChatGPT — tools you likely already subscribe to. They’re great for data analysis, calculators, and quick visualizations.
For more complex apps that need databases or login systems, use Lovable, V0.dev, Replit, or Bolt. They handle the complexity, so you don’t have to.
If you’re more technical, try Codex, Bolt.new, or Cursor. But for most people, the simpler tools handle almost everything.
Case Study 1: Seasonality analysis tool
Vallaeys asked someone on his team who had never coded to build a seasonality analysis tool. She fed PPC Town Hall podcast videos into Claude.
The process was simple: gather resources, write a prompt, give it to AI, and test it in the browser. No installation required.
The team iterated on the fly, asking for different plots and forecasting methods. In minutes, they had advanced enhancements. The AI knew where to add help text and simplify the interface because it’s trained on millions of web apps.
Case Study 2: Panel of experts tool
Vallaeys wanted multiple custom GPTs to review his blog posts in sequence, each giving feedback from its persona. Then a consolidator GPT would summarize the most common feedback into three to five bullet points.
He vibe-coded this in V0.dev by describing what he wanted. It generated a clean tool with text input, the ability to add custom GPTs, and everything worked.
Case Study 3: Chrome extension for demos
For customer demos, Vallaeys needed to blur sensitive numbers. He wanted options:
Fully redact or just blur?
Include currencies or only numbers?
Handle different separators?
He built a Chrome extension with all those options using simple prompts. Problem solved.
Prompting tips for success
Always include the use case. Say “seasonality tool” instead of vague terms like “time series analysis.” The AI makes better assumptions and may suggest approaches you hadn’t considered.
Ask questions: “How did you approach this?” or “Where do you store data?” It helps you learn.
Use chat mode to explore alternatives without changing the code. Ask for three approaches, pick one, go deeper, then say, “Execute that.”
The PPC audience analyzer
The audience analyzer Vallaeys’ team built is available to try. You can grab the code, add your logo, turn insights into action items — whatever you need. Just tell it what to change, and it updates.
Final thoughts: Stay competitive
Vallaeys makes one point clear: you’re not competing against AI. You’re competing against people who use it better than you do.
Try vibe coding today. Go to one of these tools and give it a single prompt. See what happens. The first time Vallaeys tried it, his mind was blown.
Now that you’ve learned something new, use it to get better at AI. That’s how you stay ahead.
Nobody should have to die in a Netflix romantic drama, but especially not in Bridgerton season 4 part 2. Now it's happened, one star still thinks it was the right decision.
The Pokémon Company has announced the next mainline entries in the long-running video game series, Pokémon WindsandPokémon Waves, launching in 2027 for Nintendo Switch 2.
While Anthropic has an existing partnership with the Pentagon, the AI company has remained firm that its technology not be used for mass domestic surveillance or fully autonomous weaponry.
The U.S. cybersecurity agency's acting director Madhu Gottumukkala will be replaced, after a year of cuts, layoffs, and staff reassignments, and allegations of security lapses and claims he struggled to lead the agency.
AMD teases its next version of FSR as Sony unveils its “upgraded” version of PSSR Following Sony’s unveiling of its upgraded PSSR upscaler for PlayStation 5 Pro, AMD’s Jack Huynh has teased the company’s “next FSR update”. This teaser comes one day after the leak of FSR 4.1, an enhanced version of FSR 4 with […]
Rapidus has closed a 267.6 billion yen ($1.7 billion) funding round, pulling in money from both the Japanese government and a broad group of private companies. On the public side, 100 billion yen ($641 million) came from the Information-Technology Promotion Agency (IPA), following a formal selection process run by Japan's Ministry of Economy, Trade and Industry last autumn. Rapidus applied and was picked as the designated operator in November 2025, and the investment followed from there. The remaining 167.6 billion yen ($1 billion) came from 32 private-sector companies, a list that reads like a who's who of Japanese industry: Canon, Fujitsu, Sony, NTT, SoftBank, Honda, Kioxia, Denso, and Toyota are among the names involved, alongside banks, trading companies, and various tech firms (i.e., IBM Japan). Combined with the 7.3 billion yen raised at the company's founding, Rapidus now has a total stated capital of just under 275 billion yen ($1.76 billion).
Rapidus has already taped out a 2 nm GAA test chip using ASML EUV tools in August last year. The company's 2HP process is shaping up to be genuinely competitive, claiming a transistor density of 237 MTr/mm². The goal hasn't changed: get from R&D to full mass production of 2 nm chips by 2027 at the IIM-1 fab in Chitose, Hokkaido, located in northern Japan with around 25,000 wafers per month. Rapidus says it will keep raising money through a mix of public and private sources as it works toward that target.
It was recently revealed by Komodo Station, Valve's official retail partner for Steam hardware in Korea, Japan, Hong Kong, and Taiwan, that prices for the Steam Deck OLED prices will increase by as much as 17% in March. However, as the storefront explains in the announcement, these price increases are as a result of "increases in logistics costs and increased exchange rate volatility," not as a result of the ongoing memory shortages and price increases. It specifically notes that prices in Hong Kong remain unchanged, which should be a positive indication for western audiences that Steam Deck prices aren't about to skyrocket—yet.
While neither Valve nor Komodo has provided any indication that prices are about to increase for the Steam Deck, it has been revealed that Valve's supply chain is affected by the current memory crisis as much as any other hardware company. The gaming giant recently postponed announcing pricing for the Steam Machine and Steam Frame due to increased uncertainty and skyrocketing memory prices. The Steam Deck may still be somewhat exempt from these price increases because of Valve's pricing structure that follows the typical console model instead of a PC pricing strategy—that is to say that Valve has priced the Steam Deck very competitively in order to attract buyers to its platform and storefront. However, if Valve is already eating the cost of inflated Steam Deck memory and storage costs, it almost seems inevitable that it will eventually have to increase the price of the Steam Deck. Currently, even Nintendo is considering price increases for the Switch 2 after its LPDDR5X cost price increased by as much as 41%.
Photis is a voice-first gratitude journal that lets you speak entries instead of typing. It transcribes your reflections, tags emotions, extracts themes, and remembers people and goals to help you build a consistent practice. You can connect Oura Ring, Apple Watch, WHOOP, or Garmin via HealthKit to see how gratitude correlates with sleep, HRV, and recovery. Processing starts on-device, entries are encrypted, and you control your data. Now in iOS TestFlight beta.
2026 marks 30 years of the Pokémon franchise, and today, February 27, 2026, is the 30th anniversary of the original Pokémon Red and Green games' release in Japan. Considering all of that, players had high expectations for today's Pokémon Presents event, which provided a slew of updates about everything that The Pokémon Company has in the works, across its mobile titles, Pokémon TCG, and, of course, its mainline Nintendo Switch and Nintendo Switch 2 games. The reveal of the Generation 10 Pokémon games capped off the Pokémon Presents show, with the announcement of Pokémon Winds and Pokémon Waves, the next […]
The Tensor G5 was a missed opportunity for Google because it was the company’s first chipset to be mass produced by TSMC, and it still managed to be slower than a near-six-year-old A14 Bionic found in the iPhone 12 Pro Max. Normally, we’d forgive the Mountain View giant’s mistakes, but according to the latest leak, history could repeat itself, as a new Tensor G6 leak suggests it will likely share its predecessor’s disappointing attributes, meaning that the Pixel 11 launch could once more be an entire generation behind its rivals. Tensor G6 to feature a 7-core CPU in new Geekbench 6 leak, compromising […]
Taking to the stage at ISSCC, AMD’s Ramasamy Adaikkalavan talked through how AMD managed to fit nearly double the compute throughput into the same die area as its predecessor,
AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual and semantic elements are now more important than ever.
Optimization is no longer about just reinforcing the keyword. It’s also about constructing a retrievable semantic environment around it.
This impacts how we write, create, and think about content. It applies whether you write every word yourself or employ automated workflows.
Reframing your publishing strategy around context
Much has already been written about the concepts covered here. This discussion focuses on tying them together into a more cohesive publishing strategy and tactical approach.
If you’re already operating in a context mindset, you’re likely making these elements work for you. If you’re still using keyphrase-first approaches and want a stronger grasp of deeper contextual and semantic strategy, keep reading.
Context, semantics, meaning, and intent have long been core to optimization. What’s changed is how content is presented and discovered, particularly within LLM-based platforms.
This shift affects how context is categorized and structured across a website. It applies to site taxonomy, schema, internal linking, and content chunking and clustering.
It also means moving away from verbose word counts and getting to the point. That benefits both the machine layer and the human reader.
Keywords aren’t obsolete. But they don’t function as isolated optimization tactics. Context-led strategies aren’t new. However, they require greater attention to define what your publishing strategy means moving forward.
When considering the keyphrase as a multidimensional point for building semantics, it may be more productive to think of these combined concepts within a single framework. In essence, every topic exists as a semantic field rather than a word or phrase. These areas include:
Axis term (primary topic/keyphrase).
Structural context (secondary and tertiary concepts).
Problem context (intent).
Linguistic variants (stemmed or fanned phrasing).
Entity associations.
Retrieval units (chunk-level readability).
Structural signals (internal links, schema, and taxonomy).
While the main keyphrase is the anchor and axis point for the linguistic dimensions that surround it, almost everything else defines true performance and meaning apart from the keyword.
In other words, the sum of all the “other” words — headings, subheadings, references to related concepts, and various entities related to the keyphrase — is just as important as the keyphrase itself. This is a very basic concept in producing well-thought-out writing, but it’s now more important.
Context density and SERP-level linguistic analysis
One way to think about this shift is by comparing keyword-level linguistic analysis with search engine results page-level linguistic analysis.
SERP-level linguistic analysis isn’t new. One of the first major tools to address this concept was Content Experience by Searchmetrics and Marcus Tober.
The platform launched around 2016 — priced for enterprises — and focused on scraping the top results page for a given keyword, then averaging and weighting the other words common across high-ranking pages.
The idea was that those additional words and entities, which helped define a comprehensive set of results for a topic, would yield key semantic indicators for content performance.
These reports provided stemmed concepts, entities, and specific language modifiers to add hyper-context to the main topic.
Other tools, such as Clearscope, used different methods to achieve similar results.
In my experience, these types of analyses have been very useful for creating high-performing content.
They’ve worked well competitively and have been especially effective in linguistic areas where competitors lacked this level of analysis in their own content.
Using secondary and tertiary keyphrases as contextual linguistic struts
Understanding this type of analysis helps you delve deeper into semantic page construction by categorizing and emphasizing ancillary language into a hierarchy, particularly in second- and third-tier levels. You can go as deep with the hierarchy as your content scope permits.
Secondary and tertiary keywords should form what I often refer to as “linguistic struts” — supporting elements that reinforce your main topic while expanding its scope and relevance.
Think of them as context stabilizers or intent differentiators for a given topic or theme. The choices you make here ultimately define the context and relevance of your content.
Each secondary keyword should serve a specific purpose within your page architecture, whether it’s introducing a new subtopic, answering a related question, or providing additional context for your primary theme.
Once you’ve defined this secondary and tertiary language, it can guide your outline and then the final writing.
This approach applies to everything from manually written work to fully automated and synthetic processes.
Stemmed linguistics
One of the most powerful aspects of comprehensive contextual keyword optimization is its ability to capture stemmed and fanned-out searches — related queries that share common roots or concepts with your optimized keywords.
In other words, related keyphrases and searches you may not have directly optimized for within the primary topic. These types of searches can be extremely valuable, often more so than the primary keyphrase, because they reflect more refined and deliberate intent.
For example, if you’ve created a comprehensive guide for “content marketing,” your page might also rank for searches such as “implementing content marketing strategies,” “content marketing strategy implementation,” or “hire B2B content marketing expert.”
The sum of these stemmed variations often represents significantly higher-intent search volume than any individual keyword.
The more thoroughly you cover secondary and tertiary keywords, the more stemmed and fanned searches you’re likely to capture.
High-level technical foundations for contextual emphasis
When discussing the move from a string-based strategy to a context-based strategy, it’s as much about how machines process content as it is about writing.
LLM-powered platforms evaluate context at multiple layers — how content is segmented, how topics are structurally connected, and how meaning is formally implied.
Retrieval mechanics: From pages to chunks
Large language models retrieve segments of content — referred to as “chunks” — that have been transformed into vector representations.
In simplified terms, your page is broken into retrievable units. Those units are evaluated for contextual similarity to a prompt, and the LLM selects the chunks that best align with the intent and semantic patterns in the query.
Contextual similarity emerges from co-occurring terms, related entities, problem points, and semantic density within a chunk.
If a chunk lacks contextual depth — in other words, if it simply repeats a primary term without expanding the surrounding semantic field — it becomes thin in the embedding layer.
Thin chunks are less likely to be retrieved, even if the page ranks well in traditional search.
The implication for your writing is straightforward: Getting to the point faster can be a significant advantage at both the page and site levels. It can improve machine readability and create a better human reading experience, serving multiple KPIs.
How your content is organized structurally also infers meaning within LLM-based discovery. Beyond providing a taxonomical hierarchy, structure acts as a contextual signal.
Architecture teaches the system how your topics relate to one another. Internal links apply inference and meaning to related topics and entities.
Taxonomy infers the semantic mapping of your connected content within a domain or across domains. URL naming and structure further signal hierarchy and topical relationships.
When a page sits within a clearly defined topical cluster and links to related concepts and subtopics, it inherits contextual reinforcement.
An LLM understands what the page says and where it lives conceptually within your broader domain.
Schema and entity context
There’s also a layer of meaning that can be formally stated through schema markup.
Schema markup and entity modeling provide explicit clarification of what something is, who is involved, and how elements relate to one another.
Where linguistic context builds meaning implicitly through unstructured writing, schema states its intended meaning through structured data.
In doing so, it formalizes entity relationships, reduces ambiguity, and reinforces identity and topic signals across platforms.
This doesn’t replace strong writing, but it strengthens it by ensuring machine-readable contextual emphasis.
In a contextual discovery environment, every technical element exists to strengthen semantic retrievability.
For a deeper dive into the technical shift in content discovery in the age of AI, I recommend Duane Forrester’s book, “The Machine Layer.”
When you align linguistics, structure, and declaration around a clear topical axis, the strategy centers on the contextual environment.
Transitioning from a purely keyphrase-centered strategy may seem daunting at first, but it’s something you can begin doing today in how you write and research your content.
In simple terms, moving to a context-first strategy is about how you approach writing at both the page and site levels and making your content as machine-readable as possible.
Anthropic CEO Dario Amodei is denying the US Department of War's request to use Claude AI for surveillance and warfare – and this is the best AI news we've heard in a while.
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The lowest rates of the year for TechCrunch Disrupt 2026 end after today. Prices go up at 11:59 p.m. PT. Don't miss connecting with 10,000 founders, investors, and operators, and key takeaways from 250+ industry leaders. Register now to save up to $680, or up to 30% on group passes.
Zomato co-founder Deepinder Goyal's new wearable startup Temple has raised $54 million in a friends-and-family round at a post-money valuation of about $190 million.
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Sony has upgraded its PSSR AI upscaling technology, and it has transformed their PlayStation 5 Pro Sony has officially released a new version of its PSSR PlayStation 5 Pro upscaling technology, and it has made its debut with Resident Evil Requiem. With this new version of PSSR, Sony has adopted a new approach to its […]
Microsoft has partnered up with ASUS and Dell to bring back the "dumb terminal," or at least something that very much reminds of it. Back in 2024 Microsoft launched its Windows 365 Link cloud PC which largely went unnoticed outside some corporate usage. Now the company has decided that it's time to let its partners get a slice of the action with the announcement of the ASUS NUC 16 for Windows 365 and the Dell Pro Desktop for Windows 365.
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Sony has just announced that the highly anticipated new version of the PSSR (PlayStation Spectral Super Resolution) upscaler for PlayStation 5 Pro is ready and will roll out next month, with CAPCOM's Resident Evil Requiem (out today and already doing well on Steam) as the first game to implement it. The announcement came with a statement from CAPCOM's Masaru Ijuin (Senior Manager, Engine Development Support Section, R&D Foundational Technology Department), who said: The upgraded PSSR has allowed us to elevate our expressiveness by successfully processing these details and textural particularities, which are traditionally difficult to upscale because of their intricacy. […]
Peter Moore, former executive of SEGA, Xbox, and Electronic Arts (among others), shared his opinion on the recent appointment of Asha Sharma as the new CEO of Microsoft Gaming and the widespread fears that she'll push heavily on AI (despite her reassurances to the contrary). Speaking to GamesBeat, Moore acknowledged that most hardcore gamers have an anti-AI sentiment right now, but also added that she's in a unique position to explain to gamers how it can be a positive change, as long as it serves the player rather than a spreadsheet. He also mused that every game developer will use […]
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SEO is transitioning from rank, click, and convert to get scraped, summarized, and recommended.
We’ve entered the era of invisible attribution known as the dark SEO funnel — where traditional top-of-funnel (TOFU) traffic is collapsing, the messy middle is getting messier, and SEO success can no longer be measured by clicks.
Up to 84% of B2B buyers now use AI for vendor discovery, and 68% start their search in AI tools before they ever touch Google, new data from Wynter reveals. Buyers are using ChatGPT to narrow down their options and Google to verify.
If you’re still judging SEO success by traffic, you’re optimizing for a model that no longer exists. Here’s how to brace for impact.
Defining the dark SEO funnel
Marketing leaders are already familiar with the concept of dark social — the idea that buyers share content in private channels (Slack, DMs, WhatsApp) where tracking pixels can’t see them. Dark SEO is the algorithmic search equivalent.
In dark social, a peer recommends the brand, and the buyer Googles it. In dark SEO, an LLM recommends the brand, and the buyer then Googles it.
The training data answer summaries are invisible to traditional analytics:
Ingestion: An LLM consumes your content and understands your entity.
Recommendation: A user asks a problem-aware question (e.g., “best tools for X”), and the LLM recommends your brand as a solution.
Verification: The user, now aware of you, goes to Google and searches for your brand name to validate the choice.
The credit conveniently goes to “direct” or “branded search.” Meanwhile, the work was done by SEO or GEO.
This is the dark SEO funnel: where discovery happens in a non-click environment, attribution gets wiped out, and SEO looks like it’s “underperforming” even while it’s actively filling the pipeline.
The role of Google has fundamentally changed. As one surveyed CMO explained:
“I use Google only if I have certainty about which specific software types or products I want.”
AI is for evaluating. Google is for verifying. This is a radical shift.
The strategic shift: Brand mentions vs. LLM citations
Winning in the dark funnel era requires an understanding of two types of visibility.
In traditional SEO, the goal was clicks from a blue link. In AI search, the goal is inclusion, which happens in two different ways.
Brand mentions
This is when an LLM explicitly names your company as a solution.
Users ask: “Who are the top enterprise ABM platforms?”
AI answer: “The top recommendations are 6sense, Demandbase, and [Your Brand].”
You can’t “technical SEO” your way into this. It’s driven by entity strength — how often your brand appears alongside relevant topics across the web — and influenced by PR, podcast appearances, customer reviews, and what we have long coined as surround sound SEO.
This is when an AI tool links to your content as a source of truth because you provided unique data or you were simply the most relevant result.
Users ask: “What is a good NRR benchmark for Series B SaaS?”
AI answer: “According to [Your Brand]’s 2026 State of SaaS Report, the median NRR for Series B companies has dropped to 109% due to budget tightening.”
This is driven by information gain. If you publish unique data, contrarian views, and proprietary information, the AI cites you to ground its answer.
LLMs learn from the ecosystem. If you want to be recommended, you should optimize around the most relevant neighborhoods:
Review sites: G2, Capterra (where AI verifies sentiment).
Communities: Reddit, Quora (where AI verifies consensus).
Third-party publishers: Industry blogs and news sites.
If AI sees your brand mentioned consistently across a relevant neighborhood, it assigns you the authority to be recommended.
When traffic is no longer the north star KPI, leadership still wants proof that SEO is working.
The strongest teams are pivoting to defensible signals that track revenue and reputation rather than just clicks.
If brand discovery happens in AI, but the last click conversion happens on Google, your attribution model is fundamentally broken.
Metrics to de-emphasize
Broad informational traffic: “What is X” searches are now answered by AI. Losing this traffic is often a sign of efficiency.
Search impressions: This is tough to justify. I’ve never met a CMO that places high importance on impressions.
Isolated rankings: Ranking No. 1 for a given keyword doesn’t guarantee your brand will get recommended.
CTR: In 2023, Michael King accurately predicted the 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down. The 30-45% click-through rate (CTR) for Position 1 will drop precipitously.
Metrics to elevate
Recommendations from LLMs: Are you visible for high-intent, comparison queries (e.g., “best CRM for enterprise”)? These are the queries users perform after the AI has educated them.
Branded traffic as a leading indicator: This is a great proxy for dark funnel success. Non-branded visibility leads to brand searches in this new era. And branded searches lead to conversions.
Product and solutions page traffic: Generally, this content is less volatile and less susceptible to traffic losses — therefore performance should remain level.
Landing page conversion rates: If you’re getting less traffic, but higher-intent visitors, there should be an improvement in conversion rates.
Self-reported attribution: This isn’t always perfect, but it’s directionally reliable. When website leads fill out forms asking “how did you hear about us?” they should be citing things like “online search” or “ChatGPT” or “Perplexity.”
The most powerful slide you can show in a meeting is this:
Informational traffic: ↓ (Declining)
Demo conversion rate: ↑ (Rising)
Pipeline: → (Stable or growing)
That isn’t a decline. That is what I call the Great Normalization of SEO. You are trading high-volume noise for high-intent signal.
Brand visibility is the trophy, traffic is just the byproduct
To thrive in the dark funnel era, you must stop playing the old SEO game.
The brands that adapt aren’t chasing cheap clicks. They will dominate inclusion, recommendation, and commercial intent— even as the modern SEO funnel grows darker.
Here’s your mandate for 2026:
Narrow your focus: Track 30-50 high-intent money prompts instead of thousands of vanity keywords.
Surround sound marketing: Invest in third-party visibility and narrative control (surround sound SEO), not just your own domain.
Information gain: Aim to blend search-driven topics with opinionated, research-backed, information-gain insights.
Highlight revenue metrics: Report on the organic contribution to pipeline, not just click volumes.
As we saw with dark social, CTR and attribution from social platforms declined with the rise of zero-click marketing. It’s now time to concede defeat on traffic as we apply those same learnings to dark SEO.
Many SEO professionals enter freelancing for the same reason: freedom. They dream of fewer meetings, flexible hours, and the ability to choose their own projects.
What they don’t expect? Freelancing isn’t just “SEO without a boss.” It’s SEO plussales, scoping, contracts, billing, and client management. Without those essential pieces, even the strongest SEOs struggle to make freelancing sustainable.
We’ll break down each step in this process to bridge the gap between dream and reality. By the end of this article, you’ll know exactly how to build a sustainable freelance practice so you can become a digital nomad answering client emails and enjoying mojitos from a beach in Bali (if you so choose).
Before you get started: Understand what you’re actually building
Let’s make one thing clear: SEO freelancing doesn’t look like attending quarterly planning meetings to fight for budget or sending another sad Slack to the product team asking them to prioritize your recommendations.
In that scenario, you’re closer to a contractor embedded in someone’s workflow than an independent freelancer. And that distinction matters. It determines how much control you have over your time, scope, and pricing.
SEO freelancing typically includes:
A clearly scoped engagement with a defined start and end.
Ownership over how the work is delivered, not just what’s delivered.
Pricing tied to outcomes or deliverables instead of availability.
The ability to say no when a project doesn’t fit.
So before you quit your job to take on your first client, make sure you know exactly what you’re signing up for.
Step 1: Pick one thing and get unreasonably good at it
Now that you know exactly what your SEO freelancing gigs should look like, here’s the secret sauce to how some freelancers can charge $200/hour while others still struggle to get $40:
Specialization.
Generalist freelancers compete on availability and price. “I do SEO” means you’re fighting everyone who just “does SEO.” You win projects by being there when the client needs someone — and your price is what they’re willing to pay.
Specialists, on the other hand, compete on expertise, speed, and pay-off. An expert who “audits JavaScript rendering issues for React migrations” will face a much smaller pool of competitors. Because of that, you can price based on what you’ve delivered.
When it comes to SEO freelancing, those high-value specializations look like:
Technical SEO audit for site migrations: Companies budget for migrations because they’re terrified of what could go wrong. They pay well for any de-risking an expert can offer.
Programmatic SEO implementation: Sites make money from organic traffic at scale, so they understand well the ROI of investing in your services.
Technical enterprise ecommerce SEO: These high-stakes sites with complex templates, faceted navigation, and crawl budget demand high budgets and timely deliverables.
SEO that actually gets you ChatGPT visibility: Yes, GEO is a selling point that everyone wants to buy, and yes, offering that specific skill (and backing it up with data) will put you on the map.
What doesn’t work?
SEO “guru” positioning: Claiming broad expertise without clearly defining the problem you solve or the outcome you deliver.
Lack of specialization: Offering every SEO service under the sun with no defined specialty makes it harder for prospects to understand where your expertise actually lies.
Competing on price: When price is your main differentiator, you’re positioning yourself as interchangeable instead of valuable. Experience-driven specialists rarely win or lose work based solely on their hourly rate.
Most freelancers resist freelancing, thinking, “What if I turn away work?”
You are! That’s the point. Turning down misaligned work is how you protect your time, pricing, and the quality of your work.
Step 2: Turn that one thing into something you can sell 100 times
The line between “I’ll do an SEO strategy customized to your needs” and “I deliver a technical SEO strategy with these eight components, this deliverable format, and this timeline” is productization. It’s the difference between delivering consistent, repeatable work and reinventing the wheel for every new client.
Many freelancers misstep here by customizing too early. A client might say, “We also need help with content,” and you, as a freelancer, reply with “Sure, I can help with that.” Now you’re not delivering a productized audit — you’re doing custom work with an undefined scope.
Here’s what you need to define to keep your deliverables consistent:
Scope: What’s included in the work.
Deliverable format: What the final product should look like (e.g., prioritized spreadsheet, slide deck, kickoff call).
Timeline: Define this at the very least as starting from the moment the client signs your proposal.
Price: We’ll get into this can of worms in a second.
Depending on the services you’re offering, you’ll also want to specify:
The key to building out a strong productized proposal is this: you cut back on ambiguity.
The prospect either needs what you’re offering, or they don’t. If they need more, you can follow up with another proposal including the additional pricing.
Tip: If you do have a client asking, “Can you also look at our blog content, subdomain, redirects, or something that’s outside of the scope of this current project,” you don’t have to say no.
You can say, “Yes, but that’s another project that I’ll need to scope out.” Just make sure you say anything but “Sure, I can take a quick look.” Resist.
Arguably, this is the trickiest side of freelancing. It can be hard to put a price on your time and expertise — and even harder to defend your pricing while selling your services.
There are three pricing models you can try here: hourly, project-based, and retainer. Most start with hourly since that’s the easiest to understand, and yes, that is a bit of a trap.
Hourly pricing: Good for beginners, terrible for experts
Setting an hourly rate makes sense when you’re starting out and aren’t sure how much to charge. Simply take your day job, narrow down how much you get paid by the hour, and think about how much your benefits are worth to you. Add all that together, and boom! Hourly rate.
For example, say you got paid $100,000 at your full-time job. That’s about $48 per hour. And the average cost per hour for private industry benefits is about $13. That means if you want to make exactly what you were before, you’ll need to be paid at least $61 per hour.
In practice, SEO freelance rates range from $75 to $200 per hour, though entry-level freelancers might start closer to $50. Consider your experience and expertise, and price yourself carefully so you don’t get locked into a too-low rate.
Hourly rate is great to start, but it falls short when you’re good at your job. You’re being rewarded for working slower and being penalized for getting better at your job.
Project-based pricing: The model for productized work
Once you’ve productized your products, you can start using project-based pricing. If you’ve delivered the same audit 15 times, you know how much work it takes you — and you know how much it’s worth.
The client doesn’t care if something takes you 20 hours or 15. They care about getting a quality deliverable in a timely fashion.
But it can be hard to get out of that hourly mindset. Here’s how to price projects when you’re starting out with freelancing:
Estimate how long the work will take you (or go with your best guess if you’ve never done it).
Multiply that by 1.5 times to account for communication overhead, revisions, and unexpected complexity.
Track actual time spent (yes, even though you’re not charging by the hour).
Deliver the project.
Adjust pricing for the next client based on real data (and client results).
After your first five projects, you’ll know your actual costs. Up until then, you’ll be making educated guesses, but that’s OK. Everyone starts by guessing.
Tip: Remember, the thing you’re charging for here is your knowledge, not your time. What the client is paying for is the results you offer. Always tie your work to how it can help your client achieve their goals. No one can put a price tag on exceeded KPIs.
Retainer pricing: Useful for recurring work, but dangerous without boundaries
Retainer pricing makes sense when the client needs consistent monthly deliverables, such as technical reviews, advisory support, and optimization recommendations.
You just have to be careful here to avoid scope creep. “We’re paying you $5,000 a month” can quickly turn into “Can you help with this product launch, this email campaign, this competitive analysis?” Guard your time wisely.
Here’s how to structure your retainers so they work for you:
Define the exact monthly deliverable: Clearly outline the tasks you’ll be working on each month. For example, “one technical audit per month” or “three page reviews a month.”
Set rollover limits: Explain what happens if tasks are put to the wayside or projects get put on pause. This might look like saying “unused hours expire after 60 days” or “a maximum rollover of one month’s unused hours.”
Exclude ad hoc requests: Clearly note that additional projects require separate proposals.
For example, say you have a client who pays $6,000 a month for “monthly technical SEO review and eight hours of advisory support.”
Month 1: The client uses six hours. Those two unused hours roll into month two.
Month 2: They use 10 hours (unused two hours plus standard eight hours).
Month 3: The client asks for a content audit. That project is separate and has its own pricing.
The best path here for a new SEO freelancer? Start with project-based pricing for your core offerings. Add retainers only after you’ve delivered the same project multiple times and you know exactly what you’re committing to.
Tip: Only offer retainers when you know you can firmly hold a client to a set scope of work. Be confident in what you’re selling and how long it takes to deliver, so you make the best use of your time.
The key to keeping all of this consistent? Systems.
As a freelancer, you are the project manager, account manager, and delivery owner. Systems are what keep work moving when no one’s checking in on you.
Here’s what you need to create a solid system so nothing slips through the cracks:
Client onboarding.
Email (follow-ups and replies).
Billing.
Contracts.
Deliverable templates.
Offboarding.
Client onboarding: Get everyone up front
The biggest delay to any project? Waiting on access for tools, documentation, and basic questions. The right onboarding process means you can hit the ground running.
Here’s what you should always ask for before work starts:
Tool access: Google Search Console, Google Analytics 4, crawl tool permissions, CMS login.
Stakeholder contacts: Who approves deliverables, who answers technical questions, who handles billing.
Project context: Known issues, previous SEO work, business priorities, previous project timelines (migration, updates, product launches).
You can get this without seven days of email tennis. Just send over an immediate request for this information, and don’t schedule any next steps until you have what you need.
Template everything here. Each client gets the same questionnaire and contract structure.
Contracts
You know what every freelancer loves? Getting paid. You know what you need to get paid? Getting it in writing.
Set your contract terms ahead of time so you don’t just hit a prospect with “uh” when they ask you how much and when. Here’s what you should have prepared:
Payment terms: Common options include 50% upfront and 50% on delivery for project work, or monthly invoicing for retainers and recurring work. Choose a structure that protects your cash flow while remaining reasonable for your clients.
Deliverable format and timelines: Net-30 or Net-14 are standard terms here. They’re just fancy ways of saying you get paid thirty days or two weeks after you bill.
Communication expectations: Explain the meeting cadence, preferred channels, and response times to avoid surprises.
What’s not included in your scope: Just so everyone is completely clear on what work is being done and what isn’t.
And don’t feel married to the first contract term you define. Be flexible. That’s the joy of being a freelancer — you can always change things up when you need to.
You can either Google Docs your way to success here, or you can look into investing in tools:
Contract signature: PandaDoc or DocuSign.
Invoicing and payment tracking: Wave, FreshBooks, or Bonsai.
Note: Pick one of each, use it for every client. Don’t switch unless you have a reason.
Deliverable templates
Deliverable templates save hours of formatting. It means you don’t need to mentally go through your checklist of everything you need to review. You can just look at a blank template of what you’ve done in the past and move forward.
Here are some good examples of templates to have on hand:
Audit spreadsheet with consistent columns: Include the issue, location, impact (high, medium, low), effort to fix (usually in hours), priority, and any additional notes.
Executive summary templates: This should just be how you break things down for the client in layman’s terms.
Delivery email template: This offers next steps and support window details.
The goal here is to keep things consistent across clients. You’re providing the same quality work every time, no matter how busy you are.
Communication
Clients don’t need daily check-ins. They need to know the project is moving forward and nothing important is blocked.
What that looks like depends on the client’s needs. It could be:
Weekly async updates via email: Explain what was completed this week, what’s coming up next, and what’s blocked.
Biweekly or monthly calls: Explain the same things, but this time over the phone. You should also schedule a call if you’re doing a kickoff or delivering a project.
Monthly emails: This is better for hands-off clients that you trust (and trust you) to get things done.
Note: If a client is pushing for daily Slack access or unscheduled calls, review your scope and pricing. You can always update your scope of work if new needs arise.
Offboarding
No one likes to see a client go, but how you handle parting is key to making a positive, lasting impression. Make sure to include:
Final deliverable handoff: This should include the rest of your work and a video walkthrough if you didn’t have a chance for a call.
Transition documentation: If you were working with another team to implement your recommendations, provide guidance on how to implement changes and include any technical context they’ll need to know.
Post-project support window: Define a clear support period (e.g., “two weeks of email support for clarification questions about the deliverable”). After the window, additional support is a new engagement.
Request feedback: Ask for a testimonial or LinkedIn recommendation while the work is fresh. Most freelancers wait too long.
Make sure to document what you’ve learned about yourself, the client, and your process once things are done. Think about what went well, what went poorly, and what to charge your next client for similar services.
Most freelancers go back to full-time employment because they feel burnt out, underpaid, and overworked.
Those who build a sustainable career treat freelancing like a business, not just a flexible job. Yes, drinking your mojito in Bali is fun — but you still need to answer client emails within 24 hours, even when you’re off the clock.
The biggest pitfalls that almost all beginner SEO freelancers fall into are:
Saying yes to misaligned projects: Beginner freelancers are usually worried about cash flow, but saying yes to a project that doesn’t fit is what gets you stuck in a feast-famine cycle where short-term cash flow decisions prevent you from building stable, repeatable work.
Delivering different things for each project: You can’t optimize what you don’t understand. Keep your offering consistent so you know what works, what doesn’t, and what’s just a client quirk.
Starting from scratch with each client: Every new client should feel easier. If onboarding Client No. 5 feels as chaotic as Client No. 1, you need a better system (or just any system).
Pricing for payment and forgetting sustainability: Pricing too low to “get your first client” can get your legs under you, but it’s not how you stay in freelancing. It’s better to work on two well-priced projects than five underpriced ones. Carefully judge your workload — and savings — so you can hunt for the right client.
What you’re actually building as a successful SEO freelancer
Freelancing isn’t just “SEO with flexible hours.” It’s a service business where you define the offering, set the terms, and manage the business.
If that sounds like more work than having a boss, you’re right. Freelancing means trading predictable employment for control over everything: scope, pricing, schedule. Some people thrive on that trade because they get to be their own ultimate manager. Others realize they’d rather someone else handle that for them. Both are valid choices.
The key here is if you’re going freelance, treat it like the business it is:
Pick a specialization.
Turn it into a repeat project.
Price it properly.
Build systems that scale.
Say no to everything that doesn’t fit.
That’s the framework. The rest is execution, iteration, and always improving the parts of the business that speak to you — be that SEO audits, content strategy, link building, or even client management — to build something sustainable.
After years of appeals, Google has finally won approval to export high-precision geographic information out of South Korea and provide proper Google Maps services in the country, including walking and real-time driving directions.
A Redditor recently developed a free Windows app called Monarch, designed to disable monitors on Windows 11 "without unplugging cables or digging through Windows display settings every time."
ASUS has released a new AMD graphics driver for the ROG Ally with the Ryzen Z1 Extreme, version 32.0.22029.13001. While the update appears to be a minor revision, it confirms that ASUS is still maintaining the handheld amid concerns about broader Z1 Extreme driver support.
She travelled across space and time to fulfil the prophecy bestowed upon her. Now Reva takes her place amongst the legendary OcUK TechForge Gaming PC range with the brand new REVAlution Gaming PC. Built to travel the universe and facilitate high-performance gaming, the OcUK TechForge REVAlution harnesses the latest gaming hardware to delivered 4K AAA gaming with ease.
Hardware built to defy destiny
Reva's Shatterclaws aren't the only tech designed with performance and strength in mind, as under the hood the OcUK TechForge REVAlution houses the very best hardware. Powering the system is AMD's brand new Ryzen 7 9850X3D, the fastest gaming CPU on the market. With 32 GB of Patriot Viper RGB XTREME 5 DDR5 RAM and Kioxia's EXCERIA 2 TB SSD NVMe M.2, the OcUK TechForge REVAlution spared no expense on its journey across space and time.
Block, which Dorsey founded in 2009, is the US market leader in point-of-sale systems. It operates Square, Cash App, and Tidal, boasting over 60 million users.
The clearance puts Apple in an exclusive position – no other consumer smartphone or tablet maker has ever reached the same security threshold under the alliance's information assurance standards.
The device in many automobiles that warns drivers when their tire pressure is low transmits the data in unencrypted cleartext and carries a unique identifier for each vehicle. Researchers from IMEDA Networks and several European universities recently discovered that relatively inexpensive wireless devices can track Tire Pressure Monitoring System (TPMS)...
The ad, set in 2036, sees Musk, Altman, and Bezos talking about their co-founded company, Energym. The eerily accurate AI-generated versions talk about how 80% of people had lost their jobs by 2030, leaving them with no money or purpose – but plenty of free time.
Pure Invoices helps freelancers and small local businesses create and send professional invoices. You can connect Venmo, PayPal, Cash App, Zelle, Revolut, or Stripe so clients can pay you directly—your money is never handled by us.
Share professional estimates, invoices, and receipts with clients while staying organized with a client manager, service catalog, and smart tax handling. Keep 100% of your payments and transition from work done to money in the bank faster.
There were no launch delays from Capcom’s end as Resident Evil Requiem arrived on schedule and has already become a popular pick amongst PC gamers because it has smashed the previous franchise record for player concurrency on Steam. Unfortunately, the Japanese game developer hasn’t catered to Apple Silicon Macs with a native port, but that hasn’t stopped people from testing the AAA title on their machines. One individual owning a MacBook Pro powered by the incredibly powerful M4 Max states that he was getting respectable framerates with some settings tweaks. On the high settings preset, Path Tracing disabled and frame generation enabled, M4 […]
As per series tradition, Resident Evil Requiem features multiple endings where the fate of the main characters is determined by your actions. In this case, it will be how you decide to answer a question related to Elpis, Umbrella's founder Oswell Spencer's final creation Here's how to unlock the two endings in the game, and which of them is the one you should be going for. WARNING: Massive story spoilers beyond this point. Read at your own risk! Destroy Elpis Choosing to destroy Elpis as per Leon's wishes leads to the bad ending. Zeno kills Leon before he perishes himself in […]
Witness another lucky user receiving thousands of dollars' worth of RAM sticks. We are totally not jealous. Redditor Hits the "Jackpot" As the Amazon Return Pallets Gave Him a Surprise of 40x 16 GB DDR5 RAM Sticks for Just $100 We hope this doesn’t convince you to waste your money on Amazon return pallets, but this story might tempt some to try their luck. While we have been posting reports of users getting free hardware worth hundreds and sometimes thousands of dollars, this is one of the craziest stories so far. The user u/Apprehensive-Dig2898 posted that he "Hit the jackpot […]
Like the first two entries in the trilogy, Final Fantasy VII Remake Part 3 will be powered by Unreal Engine 4. While this choice was somewhat expected, especially to get the game out in a reasonable amount of time, some have been disappointed by this confirmation, fearing that the third and final installment of the series will be less advanced than other games powered by Unreal Engine 5. According to the trilogy's director Naoki Hamaguchi, this will not be true. Quite the contrary, actually: Final Fantasy VII Remake Part 3 will be a better game precisely because it uses Unreal […]
The flagship Barlett Lake CPU was just spotted installed on a LGA 1700 motherboard, but does it work? 12-Core P-Core Only Intel Core 9 273PQE CPU Spotted for the First Time on a LGA 1700 Motherboard While Intel's Bartlett Lake CPUs aren't designed for the consumer market, they are still compatible with mainstream LGA 1700 motherboards. We have previously listed the leaked specifications of all 12 SKUs of P-Core only Bartlett Lake chips, and if you remember, the Intel Core 9 273PQE is the flagship processor that is the only SKU with 12 Performance cores. The consumer variant, Raptor Lake […]
Another seriously good Newegg combo deal combines the AMD Ryzen 7 9800X3D, 32GB of fast DDR5 RAM, and a Gigabyte AM5 X870E motherboard for $1,000.77, saving you a huge $176.99 as a result.
Increased oxygen concentration during the EUV lithography post-exposure bake step can increase photoresist performance by 15% - 20%, according to Imec's findings.
Razer has just launched its own lineup of laptop sleeves for devices up to 16 inches. The higher-end variant costs $130 and features two wireless charging pads in its flap. The top pad is capable of charging at up to 15W, while the bottom one's output is limited to 5W. The cheaper $80 variant is comparatively basic with just a standard magnetic flap.
Gods of War: Sons of Sparta's toughest endgame challenge, which also offers a two-player challenge mode, can now be unlocked before beating the main game.
IO Interactive has released a new extended trailer for 007 First Light, which features an extended look at the game's villain, Bawma, played by actor and musician Lenny Kravitz.
Somewhere inside your CRM is a customer who does not exist.
They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact again. On paper, they look highly active. In reality, they may be a composite of behaviors stitched together from AI assistants, shared accounts, recycled addresses, autofill tools and automated workflows.
This is the Data Doppelgänger Problem. And it is about to become one of the most expensive blind spots in modern marketing.
For years, identity resolution was framed as a hygiene issue. Clean the data. Remove duplicates. Suppress invalid records. That work still matters. But the ground has shifted. Today, the bigger risk is not dirty data. It is convincing data that is wrong.
AI agents are no longer theoretical. Consumers are using them to summarize emails, compare products, track prices, fill forms and in some cases complete purchases. Shared credentials remain common across households and small businesses. Browser privacy changes have pushed attribution models into probabilistic territory. Add subscription commerce, loyalty programs and cross-device behavior, and you begin to see the pattern.
One person can generate multiple digital identities. Multiple actors can generate activity that appears to belong to one person. What you see in your dashboards may not reflect a human with consistent intent, but a digital echo assembled from overlapping signals.
The result is not just noise. It’s distortion.
When high engagement lies
Most marketing systems reward engagement. Opens, clicks, transactions and recency are treated as proxies for value. But what if the engagement is partially automated?
Email clients increasingly prefetch content. AI tools summarize messages without requiring a human to scroll. Assistive shopping agents monitor price drops and trigger interactions on behalf of users. To your analytics layer, these actions can look identical to high-intent behavior.
Now layer in recycled or repurposed email addresses. A dormant account gets reassigned by a provider. A corporate alias forwards to multiple employees. A consumer rotates through alternate emails to capture new user discounts. On the surface, these look like legitimate records. Underneath, the identity is unstable.
You may be optimizing campaigns around engagement that doesn’t reflect loyalty. You may be suppressing records that are valuable but appear inactive because their activity is fragmented across identities. You may be feeding machine learning models with signals that only compound the errors.
This is where seasoned professionals feel the frustration. The dashboards are clean, segments are defined and the attribution model runs on schedule. Yet outcomes drift, conversion rates plateau and fraud creeps in through legitimate-looking channels. Acquisition costs rise without a clear explanation.
The problem is not effort. It is identity confidence.
Doppelgängers create operational risk
The Data Doppelgänger Problem is not limited to marketing efficiency. It crosses into risk, compliance and revenue protection.
Promotional abuse is often framed as external fraud. In reality, much of it exploits weak identity resolution. A single individual can appear as multiple new customers. Conversely, multiple individuals can appear as one trusted account. Loyalty points are pooled, discounts are stacked, and survey data becomes unreliable.
As AI agents become more capable, this risk becomes harder to detect. An automated assistant acting on behalf of a legitimate customer is not inherently fraudulent. But it can blur behavioral signals that historically differentiated genuine intent from scripted abuse.
Traditional rules-based systems look for anomalies. The next wave of risk will look normal.
If you cannot distinguish between a stable, persistent identity and a composite one, you cannot confidently calibrate friction. Add too much friction and you punish real customers. Add too little and you subsidize exploitation.
The only sustainable path is to move beyond static identifiers and into continuous identity validation. Not just confirming that an email address is deliverable, but understanding how it behaves over time, how it connects to other digital attributes, and how it fits within a broader activity network.
The collapse of the Golden Record
Many organizations still pursue a single source of truth. A golden record that reconciles identifiers into one master profile. The aspiration is understandable. But in a world of AI mediation and shared signals, the notion of a fixed record is increasingly unrealistic.
Identity is not a snapshot. It is a moving target.
The more relevant question is not whether you can unify data into one profile. It is whether you can quantify how confident you are that the activity associated with that profile represents a coherent individual.
That shift sounds subtle. It is not.
When identity is treated as binary, either matched or unmatched, you miss nuance. When identity is treated as a spectrum of confidence, you gain leverage. You can weight signals differently. You can suppress low-confidence interactions from modeling. You can prioritize outreach to high-confidence segments. You can apply graduated friction to transactions that sit in ambiguous territory.
This is where data becomes a strategic asset rather than a reporting function.
From volume to validity
Marketing technology has long rewarded scale. Bigger lists, broader reach and more signals. But scale without validation creates false precision.
The Data Doppelgänger Problem forces a harder question. Would you rather have ten million records with unknown stability, or eight million records you understand deeply?
The brands that win over the next few years will not be those with the most data. They will be those with the most defensible data.
Defensible means continuously validated. Network-informed. Contextualized against real patterns of activity. Integrated across marketing, analytics, and risk workflows so that improvements in one area compound across the organization.
When identity confidence increases, targeting improves. When targeting improves, engagement quality strengthens. When engagement quality strengthens, attribution stabilizes. When attribution stabilizes, forecasting becomes more reliable. And when forecasting improves, budget allocation becomes less political and more performance-driven.
This compounding effect is measurable. It is also fragile. Feed unstable identities into the loop and the entire system drifts.
What Seasoned Professionals Should Be Asking
If you are leading marketing, analytics or risk, the uncomfortable questions are no longer about data access. They are about data integrity at scale.
How many of your active profiles represent coherent individuals?
How often are identities revalidated against fresh activity?
Can you detect when one identity splits into several, or when several collapse into one?
Are your fraud controls calibrated to behavior, or to assumptions about behavior that may no longer hold?
These questions do not require panic. They require evolution.
This is not a crisis. It is a signal that the digital ecosystem has matured. Consumers are delegating more tasks to software. Devices are proliferating. Privacy changes are fragmenting identifiers. This is the environment we operate in.
The brands that adapt will treat identity not as a static field in a database, but as a living construct that must be observed and refined continuously. Utilizing advanced activity networks to anchor identity in its current reality.
Those that do will spend less on wasted acquisition. They will protect margins without alienating customers. They will trust their analytics because they understand the confidence behind the numbers.
And perhaps most importantly, they will know who they are actually engaging. Because somewhere in your CRM, there is a customer who does not exist.
The question is whether you can find them before they find your budget.
We’re getting a lot of questions about prompt tracking. Many of our current and prospective clients are tracking their visibility using tools such as Profound, Athena, and Peec.
The million-dollar question that always comes up is “Which prompts should I be tracking?’. In an incredibly personalized and complex ecosystem, it’s extremely difficult to know what our buyers are even asking LLMs about our company.
There are no data sources I feel great about right now. This isn’t like traditional search, where Keyword Planner data was publicly provided. It’s unlikely that OpenAI or Google will ever fully open up this data for us to analyze. There have been some recent proposals by the UK CMA around Google + data transparency but let’s all expect the bare minimum to be done here.
So LLM tracking is a complete black box. Are there any data sources that we can possibly use to see which prompts to track?
Maybe.
OpenAI data leaking into Search Console
Last November, there was some extremely interesting reporting done around this. Last November, Jason Packer wrote a report analyzing how searches from ChatGPT were actually getting leaked into Search Console reports. An accidental test revealed quite a few queries in the Search Console data with PII.
The story was eventually picked up by Ars Technica and confirmed by sources as OpenAI. They since claimed to have fix the problem that was specifically occurring here and that “only a small number of queries were leaked”.
However, this is confirmation that ChatGPT queries are available in some Search Console profiles. Obviously, there’s huge implications with privacy, PII etc., that’s beyond the scope of this article. The point being, we know it’s not impossible that queries from LLM systems are available in Search Console.
AI Mode data available in Search Console
We also know from the amazing reporting of Barry Schwartz that data from AI Mode will be available in Search Console. So more evidence that Search Console will have the capabilities to collect data points for how users are searching within an LLM.
From what we’ve analyzed so far, I believe this is where the data is likely coming from. When you look at the data after applying this filter, you can see steady rises in impressions over the last 3 months:
This lines up pretty well with Google’s aggressive rollout of AI Mode-based features during Fall 2025/Winter 2026.
How to mine for your prompt-like Search Console queries
So how could we possibly access this data from user prompts in Search Console? Well, the best method is to took at longer query lengths. With a little bit of regex, we can filter our data down to queries that are 10+ words in length with the following process:
Go into Search Console Performance > Search Queries
Select Add Filter > Query
Choose Custom Regex
Enter in this regex: ^(?:\S+\s+){9,}\S+$
Here’s a screenshot of the regex you can enter.
I’ve done this for a few properties now, and the results are pretty astounding. When you start to see the Search Console of queries that are 10+ words in length, they are very clearly written like prompts.
I can’t share screenshots of the data here, but here are some examples of the types of queries I’m seeing. I’ve changed the scenario for privacy reasons, but kept the relative breadth that the queries are looking for:
Map out a full day in Glacier National Park. I’d like to hike a scenic trail, see unique wildlife or natural features, grab a quick bite from a nearby lodge or food stand
What are the best email performance and deliverability platforms to help email marketing programs reduce spam placement, filter out low-quality or fake subscribers, and improve inbox placement rates
Which sales enablement intelligence platforms are most widely adopted and cost-effective for enterprise pipeline analytics and buyer engagement insights in France?
If you were a consultant, which of the following applications would you recommend for using advanced data visualization to help teams interpret complex operational or customer data
Now let me be clear: we don’t have direct evidence that these types of queries are directly from ChatGPT, AI Mode or any other AI platform. While we know it’s possible from the above case study, this could just be users using Google more like an LLM.
However, I’d argue that it’s still just as valuable since we want to analyze what people are typing into the LLMs. If it reads like conversation data, it’s an actual window into how your customers search with much longer query strings.
One of my favorite quotes from Will Critchlow is “we’re doing business, not science“. That’s even more true as we continue to hurdle toward zero-click, low attribution landscape. This data is available, you’ll need to decide whether you choose to use it or not.
Using Claude for prompt analysis
For now, my favorite tool for data analysis has been Claude. I get the most reliable results, some really nice visualizations, and it can integrate into Claude Code if I ever need it.
After exporting the file, you can upload the list of “prompts” to Claude and have it start performing behavioral analysis of the data. That way it can spot themes + trends in the data that you can use for better prompt tracking.
Once it has the data, it will perform a custom analysis and provide results. However, I think it’s even more valuable to ask specific questions about the data that you could use for prompt tracking. For example, things I asked it include:
What are customers asking about my brand?
What are the most common ways that users are prompting LLMs? How are they framing their questions?
What characteristics of our product do people care the most about?
Tell us more about our customers based on this data
After putting in these questions, you’ll get some interesting responses:
Once again, the actual answers to these questions were far more valuable than what I got in the screenshot above. Claude was about to find some really great business insights in terms of what customers were looking for
Just by analyzing this data, I found some really valuable insights into how people may be using LLMs to ask questions about these websites.
Immediately some of the insights I found include:
A PR issue from 3+ years is being asked about constantly.
People are searching for country-based solutions for software more often than we anticipated.
Searches use one company as the gold-standard benchmark to compare other competitors against.
People are constantly looking for a cheaper alternative to one solution.
Asking Claude for prompt tracking suggestions
The final thing I pushed Claude to do here was based on the data that it found was to actually make prompt tracking recommendations for us. I’ve never loved using LLMs to make direct prompt tracking recommendations with one-shot prompts. However, after uploading what we think are real user prompts to Claude, I feel much better about tapping into its recommendations.
After finishing the questions up, I had Claude create prompts that it thinks would make sense for us to track based on what it found in its research. It went through and identified prompts that I think would actually make sense based on what I found in the data as well.
Now you can go ahead and determine which of these prompts are going to be best to utilize in your AI tracking system of choice.
Is this all a bunch of hullabaloo?
Maybe. I don’t think there’s a perfect system for deciding which prompts to track.
Another study by Rand Fishkin found that user prompts vary widely. When surveying users, he found a “0.081” similarity when asking 142 respondents to provide prompts they’d use for the same query. So I don’t think you’ll ever be able to tap into the exact prompts that users are searching.
However, in my opinion, you have a much more well-informed list of prompts to track based on Search Console data. We’ve informed the prompts we want to track with an actual data source instead of simply “our best guess.”
At a minimum, you’re going to find individual opportunities for ways that users are prompting your site that you would have never imagined. The goal, however, is to find more scalable, common themes you can apply to your data tracking.
This was the first confirmed Google Search update this year and the first Discover-only update Google has ever announced. Core updates typically affect both Search and Discover, but this one impacted only Google Discover content.
U.S. and English. The update affects only English-language users in the U.S., Google said. It will expand to all countries and languages in the coming months.
What’s changed. Google said the Discover core update will improve the “experience in a few key ways,” including:
Showing users more locally relevant content from websites based in their country.
Reducing sensational content and clickbait.
Highlighting more in-depth, original, and timely content from sites with demonstrated expertise in a given area, based on Google’s understanding of a site’s content.
Because the update prioritizes locally relevant content, it may reduce traffic for non-U.S. websites that publish news for a U.S. audience. That impact may lessen or disappear as the update expands globally.
How Google Discoverdetermines expertise. Google added that many sites demonstrate deep knowledge across a wide range of subjects, and its systems are built to identify expertise on a topic-by-topic basis. As a result, any site can appear in Discover, whether it covers multiple areas or focuses deeply on a single topic. Google shared an example:
“A local news site with a dedicated gardening section could have established expertise in gardening, even though it covers other topics. In contrast, a movie review site that wrote a single article about gardening would likely not.”
More details. Google said it will continue to “show content that’s personalized based on people’s creator and source preferences.”
During testing, Google found that “people find the Discover experience more useful and worthwhile with this update.”
Why we care. If you get traffic from Google Discover, you may have noticed changes. This should affect only your Discover traffic and apply only to U.S. English. There’s also been significant volatility in Google Search organic results, but Google hasn’t confirmed those reports. Google recommends reading its general guidance on core updates and the Get on Discover help page.
Memory supply constraints have forced Nvidia to raise its system prices NVIDIA has announced an increase in the MSRP of its DGX Spark AI development platform. Starting today, the system’s MSRP is now $4,699, a $700 increase from its original MSRP of $3999. The DGX Spark is a system that’s powered by Nvidia’s GB10 Grace […]
JAPANNEXT has introduced the JN-282IPS4KP-HSP monitor, a simplified follow-up to its earlier JN-282IPS4KP-HSP-C90W. The new model retains the uncommon 28.2-inch 3840 × 2560 resolution IPS panel with a 3:2 aspect ratio, but drops several connectivity features from the original. The previous HSP-C90W variant included a USB Type-C port with 90 W power delivery and USB-A ports enabling KVM functionality. The JN-282IPS4KP-HSP removes Type-C and KVM support altogether, trims maximum brightness slightly from 350 nits to 340 nits, and makes minor adjustments to the stand's range of motion. The 3840 × 2560 resolution, often referred to as "4K+", provides roughly 18% more vertical space than standard 3840 × 2160 16:9 4K. The 3:2 aspect ratio is more suited for productivity workloads specific to developers, writers, spreadsheet users, and anyone who can benefit from reduced vertical scrolling and a taller workspace.
The glossy IPS panel covers 100% sRGB and 95% DCI-P3, with 178° viewing angles, 1200:1 contrast, and 340 cd/m² brightness. It features support for HDR and Adaptive Sync, along with a 5 ms GtG response time. The monitor sports two DisplayPort 1.4 ports running up to 3840×2560 @ 60 Hz, and two HDMI 2.0 ports @ 50 Hz at native resolution. The rest of the package is fairly complete, PIP/PBP support, flicker-free backlight, blue light reduction, a pair of 3 W speakers, VESA mounting and a stand with height, swivel, and pivot support. The JN-282IPS4KP-HSP monitor is listed on the JAPANNEXT official site at 40,980 yen, roughly $263.
According to news out of Taiwan, NVIDIA has overtaken Apple, to become TSMC's largest customers based on revenue. Although TSMC never mentions specific customers in its financial reports, but rather goes with terms like "client A" and "client B", NVIDIA CEO Jensen Huang let slip that NVIDIA is now TSMC's "top customer". This would mean that NVIDIA is now client A in TSMC financial reports.
This also means that NVIDIA contributed NT$726.9 billion in revenue for TSMC in 2025, or US$23.2 billion if you prefer, which is over twice that of 2024. That doesn't mean that NVIDIA is producing twice as many chips at TSMC, since the most advanced node always costs more than the previous production node and this most likely includes other services like chip packaging, testing etc. As for client B, also known as Apple, they provided a not insignificant NT$645.1 billion or US$20.5 billion in revenue for TSMC. As a share of TSMC's revenue, NVIDIA stood for 19 percent—up from 12 percent in 2024—and Apple for 17 percent, down from 22 percent in 2024.
The move represents a step toward unifying Google's image AI lineup under a single, high-performance model. Since the debut of the first Nano Banana in August 2025, Gemini users have created millions of images globally while steadily pushing the models' creative limits using Gemini apps and tools, such as the AI-powered...
Platform longevity helped define Ryzen's rise, but was it really the secret sauce? As Nova Lake and Zen 6 approach, we revisit AM4 to see how much socket support truly shaped the CPU market.
Adscriptly is an AI-powered ad optimization platform that closes the offline data loop for Google and Meta. It connects your CRM, call tracking, calendars, and analytics to feed revenue and lead-quality signals back into your ad accounts, allowing Smart Bidding to optimize for customers instead of just form fills.
With the data foundation in place, Adscriptly’s AI agents automate daily optimization tasks such as keyword pruning, bid adjustments, creative testing, and audience building. These tasks can run autonomously or with approvals. You receive revenue-level reporting that ties campaigns to real outcomes and aids in scaling profitable spend.
MediaTek, one of the most prominent manufacturers of mobile-focused APs and an emerging player in the AI sphere, especially via its dedicated role in the production of Google's TPUs, has tapped a bold new frontier in semiconductor tech by taking a material stake in the silicon photonics-focused startup, Ayar Labs. MediaTek's stake in Ayar Labs indicates its intentions of incorporating silicon photonics elements within its products MediaTek has invested around $90 million in Ayar Labs via its subsidiary, Digimoc Holdings Limited. This transaction has allowed the manufacturer of mobile chips to acquire a 2.4 percent stake in the silicon photonics-focused […]
Resident Evil Requiem is officially out on PC, PlayStation 5, Xbox Series S and X, and Nintendo Switch 2. Following a great reception from critics, the next crucial test to see if CAPCOM's latest game in the survival horror franchise is another success is the commercial one. It'll take some time to know for sure, but the very first indicator we have for any game, Steam player concurrency, is already looking good. In just a few hours, Resident Evil Requiem has already crushed all previous all-time concurrency peaks from Resident Evil games. Right now, it stands at 267K players according […]
It appears that NVIDIA is trying to source memory chips from Micron for the RTX 50 series due to the worsening DRAM market. NVIDIA's RTX 50 GPUs Now Feature GDDR7 Modules from All Major Memory Suppliers; Shortages Still Continue The struggle to secure enough memory chips for GPUs continues, as ongoing DRAM shortages keep disrupting the hardware market. NVIDIA, which has primarily utilized the memory chips for RTX 50 series cards from Samsung and HK Hynix, is now reportedly sourcing GDDR7 memory chips from Micron as well. NVIDIA has been sourcing memory chips for its GPUs from Micron for previous-gen […]
The bidding war on Warner Bros. Discovery is suddenly over: a few hours ago, Netflix officially dropped out with a joint statement by its co-CEOs (Ted Sarandos and Greg Peters), who clearly explained that matching the latest price offered by competitor Paramount Skydance would have meant the deal was no longer financially attractive for the streaming giant. They added: We believe we would have been strong stewards of Warner Bros.’ iconic brands, and that our deal would have strengthened the entertainment industry and preserved and created more production jobs in the U.S. But this transaction was always a ‘nice to […]
Threat actors are luring unsuspecting users into running trojanized gaming utilities that are distributed via browsers and chat platforms to distribute a remote access trojan (RAT).
"A malicious downloader staged a portable Java runtime and executed a malicious Java archive (JAR) file named jd-gui.jar," the Microsoft Threat Intelligence team said in a post on X. "This downloader used PowerShell
All the ways to watch New Zealand vs England live streams online – including for FREE – for this Super 8 2026 T20 World Cup clash at R. Premadasa Stadium.
Bridgerton season 4 part 2 brings Francesca and Michaela closer together in the worst possible way — but a possible romance might come sooner rather than later.
Neural Textures are already available in shipping games, and they are delivering huge VRAM savings Ubisoft has confirmed that it has shipped a game with “Neural Texture Compression”, and it isn’t a new release. With 2023’s Assassin’s Creed Mirage, Ubisoft released what’s likely to be the first game to use this technology, delivering greater image […]
Resident Evil Requiem has already set new records for the series on Steam Resident Evil Requiem is now available on PC, and the game has already set a new concurrent player peak for the franchise on Steam. Following the game’s release at 5 am GMT, the game has already hit a concurrent player peak of […]
NVIDIA is raising the MSRP of the DGX Spark AI development standalone to $4,700, which represents a $700 increase from its launch price, or a 17.5% increase. This increase in pricing adjusts for industry-wide shortage of DRAM and NAND flash, which impact the prices of the 128 GB LPDDR5X unified memory the machine uses. "The MSRP for DGX Spark (Founders Edition) has been adjusted from $3,999 to $4,699 due to memory supply constraints," NVIDIA said in a statement on its Developer forums. The new price is set to go into effect later this week. This should also impact prices of custom-design variants of the DGX Spark released by various partners.
MarginDash tracks AI API costs per call and ties them to Stripe revenue, allowing you to measure margins by customer, feature, and model in real time. Install a lightweight SDK to log model names and token counts while Stripe invoices sync automatically, and provider rates update daily across 100+ models. Use dashboards, budgets, and alerts to control spending and run what-if simulations to find cheaper models ranked by quality per dollar. MarginDash keeps prompts and responses on your servers, sending only metadata for privacy.
Smartphone stabilization has indeed come a long way, with manufacturers incorporating a mixture of software and hardware to reduce camera shake as much as possible when capturing images or recording videos. When comparing paper specifications to the competition, the Galaxy S26 Ultra might appear to be a whole generation behind, but a YouTuber shows that a new feature called ‘Horizon Lock’ is an absolute game-changer, as it is pretty much a gimbal in the form of a software toggle. You’ll have to see the Horizon Lock feature on the Galaxy S26 Ultra in action to believe it, as video stabilization goes to […]
Meta on Thursday said it's taking legal action to tackle scams on its platforms by filing lawsuits against what it calls deceptive advertisers based in Brazil, China, and Vietnam.
As part of the effort, the advertisers' methods of payment have been suspended, related accounts have been disabled, and the website domain names used to pull off the scams have been blocked.
Concurrently, the social
NVIDIA has made a price update for its DGX Spark systems, raising the pricing from $3999 to $4699, due to ongoing memory shortages. NVIDIA DGX Spark "AI" Systems Affected By Memory Constraints Too, Pricing Sees $700 US Hike In a forum post, NVIDIA has confirmed that the MSRP of its DGX Spark AI system has been adjusted and reflects the ongoing memory shortages. The pricing update is specific to the DGX Spark Founders Edition, the one sold by NVIDIA itself. As per the new pricing update, the DGX Spark will see a $700 US hike. Previously, the system was priced […]
While Xbox seems to be completely behind the idea of multi-platform day-one game launches, Sony has had a number of hit single-player games come out on PS5 in recent years, only for them to mosey over to PC years later. Now, according to notable gaming journalist, Jason Schreier (via the Triple Click podcast), even these slow PC ports may take a back seat going forward. Schreier, who is notable for his frequent insider insights, says that Sony's strategy for PC seems to hinge on its live-service games, adding that "I think the sense I'm getting is that they're backing away from putting their exclusive console stuff like traditional single-player stuff on PC." This news comes in spite of recent comments from former Sony executives who clearly believe that there is money to be made from PC ports and Sony's own planned Cross-Buy feature that would go a long way to unify game libraries across PS5 and PC.
He goes on to say that he believes that major upcoming future single-player titles may not make it to PC at all. When asked about the upcoming Wolverine game, slated to launch on September 15, he said that he "wouldn't be surprised if it never came to PC, but even if it does, you have a strong idea of what that is, and that you need a PlayStation to play it, at least for the indefinite future." Schreier, commenting on the commercial success of the PC ports we have seen come out of Sony, said that "I'm not sure how super successful those PC releases were," implying that Sony may not miss out on a lot of profit as a result of ditching PC ports. He would later take to the ResetEra forum to comment that his statements in the podcast were not speculation, saying that "I mean, it's not speculation, but sometimes topics come up on the show before I'm quite ready to publish a story about them. More to come soon I'm sure." Schreiers implication that the commercial success of PC ports may have been limited does hold some water. Aside from some of Sony's biggest hits, it's easy to see how interest in a game would wane after it has already been on the market for over a year—as much as that may be self-inflicted on Sony's part. Additionally, he mentioned in the podcast that Sony, unlike Microsoft, has never made any commitment to cross-platform game releases.
Highguard's abysmal launch and rapidly declining player counts are well documented at this point, but it recently came to light that Wildlight was not the indie darling it was portraying itself to be. According to a report by Game File, Wildlight, and by extension Highguard's development, was being funded by TiMi Studio Group—whose Montreal studio working on unannounced open-world AAA games was recently shut down. Now, Bloomberg's Jason Schreier reports that Tencent pulled funding from Wildlight shortly after the game's launch, with management breaking the news of the pulled Tencent money to staff in a meeting on February 11.
This sudden loss of funding may explain why Wildlight was forced to lay off as much as 80% of the Highguard dev team so soon after the game's launch—the studio simply no longer had the financial backing to work on a game that was not an immediate success. According to inside sources, staff were under the impression that continued funding would only be guaranteed if certain player count and retention metrics were met. Former Wildlight developers put the onus for the game's failure on management, citing hubris and a misguided belief that Wildlight would be able to emulate Apex Legends's success, since the management team had previously been involved in that launch.
Hugo is an AI customer service agent that helps teams resolve tickets faster across 10 channels. It connects to your knowledge base, CRM, and business tools via Model Context Protocol to access live data, perform actions, and automate conversations end to end. You can use a no-code interface to train, configure tone, and build workflows, then track accuracy and satisfaction with analytics. Hugo is GDPR-compliant and Europe-hosted, with smart escalation to humans when needed.
Choosing the right difficulty in Resident Evil Requiem is an important first step that can change the enjoyment of your first playthrough quite a bit, as some of the changes between the different difficulty settings have a deep impact on the experience. Here is the breakdown of the best difficulty settings to choose for your first run. Standard (Classic) For those who have been playing the series for a very long time, Standard (Classic) is the way to go. This mode is designed for veterans who want to experience Resident Evil Requiem at its best. Standard (Modern) Even if you […]
While exploring the haunting corridors of the Rhodes Hill Care Center in Resident Evil Requiem, you will occasionally encounter warped closets. While Grace can interact with them, she doesn't have the physical strength or the tools to actually open them. If you are looking for a key or a crowbar to pry these open as Grace, however, you can stop searching. Here is everything you need to know about how to open these warped closets and if you need to do so to proceed in the main story. Can Grace Open Warped Closets? The short answer is no. You cannot […]
Leon S. Kennedy’s return in Resident Evil Requiem brings back the high-intensity, physical combat seen in the glorious Resident Evil 4, but with some crucial changes. Mastering this mechanic is essential for survival, especially at high difficulties such as Standard (Classic) difficulty, where enemies are relentless. While the game introduces the mechanic early on, the tutorial doesn't tell you everything you need to know about it. Here is how to master the parry and save your skin in the most intense fights. The Basics of Parrying The core of Leon’s combat mechanics in Resident Evil Requiem lies in his hatchet. […]
As you venture deeper into the Rhodes Hill Care Center in Resident Evil Requiem, your search for the escape items will lead you to the Lead Researcher’s Office. Inside, you’ll find another locked Puzzle Box like the one in the Chairman's Office, containing a vital progression item. However, unlike the Chairman’s puzzle box, you cannot interact with this one straight away. You’ll need a specific item to bypass a physical lock first. The Puzzle Box Solution Before you can even worry about the combination, you will notice the Puzzle Box is secured by a heavy padlock. This cannot be broken […]
Once you reach the Garage in Resident Evil Requiem, you will find the Organ Transport Box. While you can interact with the item from your inventory, you will not be able to open without follow the specific sequence detailed in a note obtained by clearing the Lead Researcher’s Office puzzle. If the diagram makes little sense to you, fret not. Here's how to open the Organ Transport Box and why you need to do so to continue Grace's quest. The Puzzle Solution The Unlocking the Organ Box diagram shows what you have to do to open the Organ Transport Box […]
While exploring the ARK research facility in Resident Evil Requiem with Grace, you will encounter two locked safes containing vital supplies. Cracking these is essential for surviving the tougher encounters against zombies and the fearsome Lickers, especially if you are playing on Standard (Classic) difficulty, where enemies are stronger. Sterilization Chamber Safe Monitor Control Room Safe If you have opened the three safes in the Care Center, you will also unlock the No Safe is Safe Trophy/Achievement after opening the two safes above. This concludes the guide. For more help with settings and survival strategies, visit our Resident Evil Requiem […]
Completing the campaign in Resident Evil Requiem is just the beginning. Once the credits roll, you unlock several customization options for Grace and Leon, allowing you to change their appearance for subsequent playthroughs at higher difficulties such as Insanity or while hunting for any remaining Mr. Raccoon memoriam. Story Costumes Upon completing the game for the first time on any difficulty, you will immediately unlock the option to toggle the Jacket variants for both protagonists: These can be switched only via the Bonuses - Bonus Settings menu before loading a save file or starting a new game. Extra Costumes Finishing […]
If you want to achieve 100% completion in Resident Evil Requiem, you'll need to keep your eyes (and ears) peeled for the Mr. Raccoon memoriam collectibles. There are 25 of these small, bobblehead-like statues hidden throughout the game, and destroying them all unlocks Advanced Tuning, which allows you to further upgrade weapons to make combat easier on all difficulty settings. Note: While the guide includes the locations of all 25 Mr. Raccoon memoriam in the game, we are missing the map and location screenshot for #9. We will update the post as soon as possible with it. Rhodes Hill Care […]
The Titan Spinner is the first boss encounter in Raccoon City in Resident Evil Requiem, and potentially, the game's very first roadblock. It is designed not only to further teach the nuances of Leon's combat mechanics, but also to punish players who try to rely solely on brute force. While the creature is massive and fearsome, the battle is less about firepower and more about being smart with your surroundings. If you find yourself running low on resources during this fight, don't panic. Here is the best strategy to bring the Titan Spinner down without draining your entire arsenal. Don't […]
Upon reaching the Chairman’s Office in the Rhodes Hill Care Center in Resident Evil Requiem, you will find the very first proper puzzle of the game. Solving this is mandatory, as it contains an item essential to advancing the story. Without it, Grace won't be able to escape the hellish care center. The Chairman's Office Puzzle Combination The Clue When you first enter the office, you will notice a notepad sitting on a table. This notepad holds the key to the puzzle, but the indentations from the previous writing are currently invisible, and you need a specific item to show […]
While Grace’s gameplay in Resident Evil Requiem is defined by avoiding enemies as much as possible, Leon is meant to take the fight to the enemy. One of the most effective and visually satisfying tools in his arsenal is a secret close-range finisher that can end enemies instantly. The game doesn't give this mechanic a dedicated tutorial, so many players might trigger it by accident without realizing how to do it consistently. Here is how to master Leon’s firearm finisher to save ammo and look good doing it. The Mechanics of the Secret Finisher Unlike the contextual melee prompts like […]
Much like its predecessors, Resident Evil Requiem is filled with items to collect. During the course of the game, Grace and Leon will find many items with clear purposes, but also some whose use isn't clear from the get-go, such as the Antique Coins found all over the Rhodes Hill Chronic Care Center. Here's how to use these Antique Coins to get some critical early upgrades in Resident Evil Requiem. How to Use Antique Coins Antique Coins are unique items whose in-game description (An old metal coin used for games. Can be exchanged for prizes in the parlor) suggests they […]
Surviving the nightmare in Resident Evil Requiem requires more than just solid shooting skills. Whether you are navigating claustrophobic halls as Grace Ashcroft or engaging in intense combat sequences with Leon S. Kennedy, understanding some of the game's underlying systems is the difference between life and death, especially if this is your first entry in the series. To help you understand and enjoy the game right from the get-go, we have put together the best tips for beginners based on a full playthrough of the game at the highest possible difficulty for a new game run: Standard (Classic). Learn When […]
Resident Evil Requiem offers great flexibility for a survival-horror game by allowing players to experience the entire campaign in either first or third-person. While this choice is often down to personal preference, the distinct gameplay styles of Grace and Leon mean that one perspective usually outshines the other, depending on who you are controlling. Best Camera Settings If you want the most polished experience, I recommend First-Person for Grace to maximize the horror atmosphere and Third-Person for Leon to master the combat, which are the exact same recommendations the game provides at the very beginning. You can change your camera […]
Resident Evil Requiem is the latest entry in the survival horror series from CAPCOM, and the biggest shift for the franchise since the days of Resident Evil 4. While the game maintains the series' signature atmosphere and resource management, the introduction of a dual-narrative system featuring Grace Ashcroft and Leon S. Kennedy deeply changes gameplay, offering both intense survival-horror sequences focused on stealth and enemy avoidance, and full-on action combat. In this Complete Walkthrough and Guides Hub, you will find everything you need to survive the horrors Grace and Leon will encounter as they face their past. Overview Resident Evil […]
While the Rhodes Hill Care Center in Resident Evil Requiem is filled with terrifying monstrosities, it is also home to several locked safes containing valuable resources. From the currency needed for upgrades to ammo and essential maps, you don't want to leave these behind. If you don't want to scour every dark corner for notes and hidden documents, here is the complete list of safe codes for the Care Center. Bar and Lounge Safe Examination Room Safe Basement Safe This concludes the guide. For more help with settings and survival strategies, visit our Resident Evil Requiem Complete Walkthrough and Guides […]
Surgent Studios, the game studio behind EA's acclaimed platformer, Tales of Kenzera: Zau, has revealed its latest game, FixForce, a 3D "extraction platformer." As the developer's genre-bashing description of the game suggests, FixForce is a co-op platformer that puts players into a bright, post-apocalyptic world and makes them solve environmental and movement puzzles, fix broken machines with nearby scrap and parts, and get back to the repair van before the character's battery or time runs out. The only dangers in FixForce are the water and rogue bots that either undo your work or outright attack you, and if you happen to take enough damage, your head pops off, whereupon other players can simply retrieve it and pop it onto a new body, so that you can finish the job.
The developer is targeting the same group of players who love "chaotic co-op games," like Peak and Lethal company, as well as gamers who appreciate classic physics games, like Portal, Garry's Mod, and Ratchet and Clank. FixForce features simple colors and graphics, and the minimum spec echoes that, asking for a Ryzen 5 2600 or Intel Core i7-6700K and a GeForce GTX 1060, Radeon RX 580 8 GB, or Intel Arc A580. Each round can feature up to six players in co-op. The game was originally meant to launch under Pocketpair Publishing, but the founder of Surgent Studios said that "We saw the pure chaos and hilarity FixForce unleashed as it came together, so we made the decision to move quickly and publish it ourselves," adding that FixForce is unlike anything the studio has worked on before, since it's all about chaos and fun whereas the previous two games the studio was responsible for were about abuse and grief. FixForce will launch on Steam and Epic games on March 12 in early access.
LastPosty is an AI-powered tool that helps you quickly create and share social media posts. It curates articles from RSS feeds, summarizes them using AI, and lets you publish effortlessly. Even with a packed schedule, it keeps you active and informed.
Vidtheoria turns raw YouTube data into clear, actionable strategy for creators. It analyzes comments to surface audience needs, predicts trends so you can ride waves early, reveals competitor tactics, and maps a data-backed content roadmap. You get instant AI reports while keeping your data secure and private. Vidtheoria is built for serious creators who want intelligence, not vanity metrics.
Kayce Dutton is back for the ride of his life in a new Taylor Sheridan show, but when does Marshals: A Yellowstone Story episode 1 air on CBS and Paramount+?
Fokus brings tasks, calendar, and goals into a single daily workspace. A crew of AI agents led by Captain Fokus turns objectives into tasks, enriches them with priority and effort estimates, and auto-schedules your day around deadlines, energy levels, and working hours. You can connect Google Calendar, Outlook, Gmail, Slack, Notion, Jira, Trello, and more to stop switching between tools.
Plan with task, objective, and calendar views. Time-block focus sessions, capture tasks instantly with QuickCapture, attach files, and track progress with built-in analytics. Voice and image input in the AI chat makes planning feel like a conversation. Your data stays private and under your control.
Soulja Boy teamed up with Bland AI to launch a phone-based voice clone fans can call, showcasing a playful but revealing example of how AI is reshaping celebrity interaction
There's very little to complain about when it comes to Boox's newest color 10-inch e-notebook, but the Note Air5 C fails to offer anything different from its predecessors.
Nvidia plans to introduce AI-integrated chips into consumer laptops, combining CPU and GPU, while facing software compatibility and pricing challenges.
In a one-two punch of centibillion-dollar offers, the bidding war for Warner Bros. Discovery is over. David Ellison-owned Paramount will acquire Warner Bros. Discovery. Netflix has lost.
Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML validity is not a ranking factor.
A shopping test in the Meta-owned app is being criticized for displaying products influencers don’t endorse and tags that could compete with pre-existing brand deals.
AMD releases its Radeon Software Adrenalin 26.2.2 driver for Resident Evil Requiem and Marathon AMD has officially released AMD Software 26.2.2 GPU driver, adding “new game support” for Resident Evil Requiem and Marathon. Alongside this new game support comes with some bug fixes for Radeon RX 7000 series GPUs. Full release notes are below. AMD […]
RedOctane, a relatively new game studio started by rhythm game veterans with the mission to "to bring rhythm gaming back with more power, more precision, and a deeper connection than ever before," has officially announced its first game, Stage Tour, which is slated to release on Steam and begin alpha testing in "summer 2026," or sometime around June or July. Console support is also planned, but there have been no concrete announcements of specific platforms or release dates. Stage Tour will feature instrument designs from Gibson—specifically the Gibson, Epiphone, and Kramer brands—with whom the studio says it has a multi-year partnership to license and feature designs.
Stage Tour follows the typical note highway rhythm game style that was popularized by games like Guitar Hero and Rock Band. The game studio says that Stage Tour is being developed as a "love letter to rhythm gaming," and that it is meant to "feel familiar and authentic," while also evolving the genre in what it calls "the right way," by using modern technology. The announcement itself doesn't make mention of custom peripherals beyond calling out plastic instruments, but there is a FAQ page that confirms that players will be able to buy the game bundled with a Gibson Kramer guitar controller, which has been a popular design in the rhythm game space—it's unclear if the Kramer's hardware will be updated for the game's launch. RedOctane is also actively recruiting for music to add to the game, although it has not revealed what music will feature in Stage Tour, aside from a mention of a "variety of music around the Rock and Metal genres."
Riot Games, the developer behind massive games like League of Legends and Valorant, recently suffered a round of layoffs after the middling console launch of 2XKO, its new 2v2 fighting game. Now, just over two weeks later, the studio has confirmed to Game Developer that it has laid off "around 12" more employees, this time in its publishing division. This round of layoffs doesn't only affect a single team after an ailing launch though, with the publication reporting that three teams have been affected by the layoffs.
Riot Games has been owned by Tencent since 2015, and it was recently revealed that Tencent shuttered a newly formed studio, TiMi Montreal, which was working on AAA, open-world, cross-platform games, but had yet to release or even announce any of those games. Tencent's other hulking Chinese rival, NetEase, also recently implemented a round of layoffs at another studio that had yet to announce or release any games, and it seems like that studio may not be in it for the long haul, if the employees posting about those layoffs are to be believed.
Windrose, formerly Crosswind, is an upcoming PvE co-op pirate survival crafting game that recently made waves during the Steam Next Fest, attracting over 22,000 concurrent players during its demo period. The Discord server for the game also ballooned to well over 20,000 members, and the hype for the game's expected release date reveal was so intense that the development team felt the need to temper expectations when it released the Raging Seas trailer for IGN Fan Fest. In the announcement following the trailer release, the developer behind the game explained that the game's potential scope made it impossible to announce a realistic launch date at the time, adding that "the full EA version of the game could be several times bigger in content and scale than the demo. Like x10 islands, x10 points of interest, more ships, enemies, crafting and building, etc."
In short, the developer asked fans to "let us cook more," explaining that the priority needs to be delivering a quality experience and shipping the game "on time and in best condition possible." The message goes on to promise fans that a release date will be revealed as soon as the development team is confident that it can deliver on all of its goals without having to delay the game. Windrose combines crafting mechanics, adventures on the high seas, and Souls-like combat in an ambitious new project. The demo offered players access to three islands, a ship and crew, early quests and boarding, and a limited selection of weapons, enemies, and survival mechanics. Obviously, the game has a pretty vast scope, and it's being developed by an indie team, so it makes sense that the developers would ask players to be patient for the release date and other information.
A Guru3D forums user named "The Creator" recently shared a beta DLL file for an unannounced update to AMD's FSR upscaler. It didn't take long for users on Guru3D and Reddit to circulate mirrors and begin publishing side-by-side comparisons. The early verdict: noticeably less blur than the public release at...
Rated Ninja is an AI shopping assistant that helps you quickly find the best products across categories like kitchen gear, desk accessories, pet supplies, and fitness. Ask for what you need and receive concise, curated shortlists of top picks. Use it to compare options, narrow choices, and shop with confidence, whether you're searching for a tea kettle, cat tree, or espresso machine.
Anthropic CEO Dario Amodei said Thursday that he "cannot in good conscience accede" to the Pentagon's demands to give the military unrestricted access to its AI systems.
Marathon, the new first-person extraction shooter from Bungie is days away from launching at the time of this writing. It'll be out on PC, PS5, and Xbox Series X/S on March 5, 2026, but you can play it right now if you want to on its Server Slam Test. So far, the test seems to be going well, at least by its player numbers. On Steam, the test has so far peaked at 143,621 concurrent players, and while we'll see how players feel about the game when the test is done, one thing that's already been called out is that, […]
Copilot Tasks is a new AI feature that breaks down your task, creates a step by step process to complete that task on your behalf, and checks in when it needs your go‑ahead.
Razer, the global leading lifestyle brand for gamers, today announced the Razer Laptop Sleeve 16" with Wireless Charging for Devices, a new addition to its lifestyle accessories lineup that blends premium protection with built-in wireless power. Designed for gamers, creators, and professionals who move between setups throughout the day, the sleeve reduces the need to carry additional cables or chargers while keeping essential devices powered and protected wherever the day leads.
At the core of the Laptop Sleeve 16" are integrated wireless charging pads housed in the sleeve's cover flap. Featuring two MagSafe-compatible charging zones, the sleeve connects to an external power source via USB-C to charge multiple devices (such as a smartphone and wireless earbuds) simultaneously. Magnetic alignment helps keep devices securely in place for consistent and efficient power delivery.
Dell Technologies (NYSE: DELL) announces financial results for its fiscal 2026 fourth quarter and full year ended January 30, 2026. The company also provides guidance for its fiscal 2027 first quarter and full year.
Full-Year Summary
Record full-year revenue of $113.5 billion, up 19% year-over-year
Record full-year diluted earnings per share (EPS) of $8.68, up 36% year over year, and record full-year non-GAAP diluted EPS of $10.30, up 27%
Record full-year cash flow from operations of $11.2 billion
Announcing a cash dividend increase of 20% and $10 billion increase in share repurchase authorization
FY27 guidance: Full-year revenue growth of 23% at the midpoint, diluted EPS growth of 33% at the midpoint, and non-GAAP diluted EPS growth of 25% at the midpoint
The head of Intel Foundry, Kevin O'Buckley, is leaving the company to join Qualcomm. He will take on the role of Executive Vice President of Global Operations and Supply Chain at Qualcomm, effective March 2, 2026. At Qualcomm, O'Buckley will oversee global semiconductor operations, including manufacturing engineering, foundry and supplier partnerships, supply chain, and procurement. He joins after less than two years leading Intel Foundry, where he served as Senior Vice President and General Manager of Intel Foundry Services. Previous to joining Intel, O'Buckley was working at IBM, GlobalFoundries, and Marvell. At Qualcomm, he will be responsible for scaling manufacturing partnerships and overseeing how the chip designs transition into volume production.
Intel Foundry will now be led by Naga Chandrasekaran, who steps into an expanded role overseeing both technology development and manufacturing operations. As Chief Technology and Operations Officer and head of Intel Foundry, Chandrasekaran will supervise next-generation process node development, advanced packaging, test technologies, and day-to-day execution across Intel's global fabrication and assembly network. Chandrasekaran previously led front-end process technology development and manufacturing, already overseeing both the Technology Development (TD) organization and the Foundry Manufacturing and Supply Chain (FMSC) group since mid-2024. Navid Shahriari will continue to manage packaging development and operations within Intel Foundry.
Symnote is a simple symptom diary for iPhone that helps you log how you feel, track conditions and triggers, and keep health notes in one calm place. It stores data on your device and requires no account, so you stay in control. You can use clear timelines and entries to see changes over time and walk into appointments prepared.
Sandisk introduces three portable SSD models with varying speeds, durability, and security features to meet modern creative and everyday storage needs.
An older-generation flagship doesn’t diminish its prowess in any way, especially when it’s the iPhone 16 Pro Max. Sure, the iPhone 17 Pro Max has effectively succeeded it, but we can all agree that if this device were available at an exceptional price, lots of customers would flock towards it. On Amazon, this hope has now turned into a reality because the Renewed Premium version of the iPhone 16 Pro Max now starts from just $825.97. And before you ask, yes, it is the unlocked version and is available in capacities of 256GB, 512GB, and 1TB. The iPhone 16 Pro Max’s A18 […]
Microsoft has just rolled out its Agility SDK 1.619 with major DX12 improvements such as Shader Model 6.9 & DXR 1.2. Microsoft Agility SDK Adds Shader Model 6.9, DXR 1.2, & Various DX12 Improvements: NVIDIA RTX, AMD Radeon & Intel Arc GPUs Ready In the latest Agility SDK 1.619 release, Microsoft is making three updates: Shader Model 6.9, DXR 1.2, and DX12-related improvements. The features are listed below: The biggest part of this Agility SDK release is the introduction of Shader Model 6.9, which adds four new features: Long Vector, 16-bit float Specials, 16-bit / 64-bit shader op & wave […]
The memory industry has gone wild in recent times, and consumers are struggling to get their hands on modules, yet one buyer managed to get pretty lucky with his RAM purchase. Amazon Warehouse Negligence Sent a User RAM Kits Worth Ten Times More Than the Original Order Well, the retail market has pretty surprising stories for us sometimes, and most of them involve either hitting a jackpot with the refund process or relying on Amazon FBA sellers for purchases. This time, a Redditor ordered a single Corsair Vengeance 32 GB DDR5 memory module for $300, but the package he received […]
Naga Chandrasekaran promoted to Chief Technology and Operations Officer as well as the general manager of Intel Foundry responsible for development of advanced process technologies and day-to-day operations.
GeForce Game Ready Driver 595.59 is said to disable one of the fans on Nvidia RTX 30-series and newer GPUs, even without third-party apps like MSI Afterburner.
Nvidia stops downloads of its newest “Game Ready” due to fan control issues Nvidia has confirmed that it has temporarily removed downloads for its GeForce “Game Ready” and “Studio” 595.59 WHQL drivers. This removal is due to the discovery of a bug that is affecting some of the driver’s users. Users are reporting a loss […]
I need my photos to work everywhere, not just in iCloud. The Pix-Star LUX is the best OneDrive-ready frame I’ve found, and it’s $20 off with no monthly fees.
Running With Scissors, the (in)famous creator of the POSTAL series, which has amassed millions of fans over nearly three decades, announces its first-ever spinoff title. Flesh & Wire, a dark and violent return to POSTAL's original theme and setting, will arrive on PlayStation 5 and PC via Steam and GOG in 2027, as revealed in the IGN Fan Fest showcase.
Join forces with Angel, a seemingly normal college student suddenly swept up in a fever dream of conspiracy, blood, and vengeance. Along with her loyal sphinx cat Solomon, Angel runs afoul of the law, military, and an ominous cult. Discover the truth about her connection to the events of the first POSTAL game - and seek revenge on the series' protagonist, a man dubbed the Postal Dude.
The build-up for Bungie's new survival extraction shooter, Marathon, may be coming to its peak ahead of the upcoming server slam event and imminent launch in the following week. The new game has built up so much hype ahead of the play test that Marathon has officially blown past all of its similar competition in the Steam bestsellers chart. At the time of writing, Marathon sits in third place in Steam's official chart, which ranks game sales based on revenue earned. To reach that, it had to climb 58 places in the last week alone, surpassing both Arc Raiders and the ever-popular Warframe.
SteamDB reports that Marathon is the 35th most wishlisted game, which may not sound like a lot, but it also reveals that over 10,000 people have added Marathon to their wishlists in the last seven days. If Marathon continues on its trajectory, it will have come a long way since its early 2025 lukewarm reception, which resulted in a delay from its original September release date to March 5. Players will be able to test Marathon in an upcoming server slam event on February 26-March 2.
NVIDIA has officially pulled its latest GeForce 595.59 WHQL Game Ready driver from the downloads page as user reports of stability issues continue to pile up. Reportedly, users are experiencing fan detection issues on their GPU coolers, with only a single fan working. Some issues like clock stability have also occurred. On NVIDIA's official GeForce Forums, users have been complaining about driver stability, and the company has advised users to roll back the driver version to the previously stable 591.86 WHQL driver if they are experiencing any symptoms. The GeForce 595.59 WHQL Game Ready driver was launched as an optimization package to get Resident Evil Requiem and Marathon games running smoothly, which turned into a disaster that the community has reported.
NVIDIAFebruary 26th, 11am PT Update: We have discovered a bug in the Game Ready and Studio 595.59 WHQL drivers and have removed the downloads temporarily while our team investigates. For users that have already installed this driver, and are experiencing issues with fan control, please roll back to 591.86 WHQL. NVIDIA app users can reinstall their previous driver by clicking the three dots in the Drivers tab.
Update 06:57 UTC: We have removed the broken driver version from our downloads section.
Microsoft today released DirectX Shader Model 6.9 alongside a host of new Direct3D 12 enhancements. The company had been previewing SM 6.9 since 2025, which now attains general release. Microsoft released the update as part of Agility SDK 1.619 and the complementary DirectX Shader Compiler (DXC) version 1.9.2602.16. The company also released Agility SDK 1.719-preview, which introduces a fresh set of experimental features. At the heart of the Agility SDK 1.619 release is Shader Model 6.9, bringing powerful new processing tools to graphics developers. A standout new feature is "Long Vector" support, allowing developers to load, store, and seamlessly perform element-wise operations on HLSL vectors up to 1024 elements in length. The update also extends specialized HLSL functions, such as IsNan, IsInf, and the newly added IsNorma, to fully support 16-bit floats. Lastly, previously optional hardware capabilities, like 16-bit and 64-bit shader operations, are now strictly required.
Besides Shader Model upgrades, some key DirectX ray tracing (DXR) 1.2 features are officially exiting preview, such as OMM and SER. Opacity Micromaps (OMMs) enable hardware to handle complex alpha-tested geometry far more efficiently, bypassing costly shader invocations. The feature was announced way back in 2022 with NVIDIA's Ada Lovelace architecture. Meanwhile, Shader Execution Reordering (SER) empowers applications to dynamically sort rays for highly optimized parallel execution. Microsoft has directly addressed developer feedback by integrating several targeted quality-of-life updates. Highlights include Revised Resource View Creation API, as well as new CPU Timeline Query Resolves that eliminate unnecessary GPU overhead. The table below compares hardware support for Shader Model 6.9 across the three GPU brands.
During this week's State of the Union address, Trump said he negotiated with leading artificial intelligence companies to establish a "Ratepayer Protection Pledge" aimed at shielding American households from rising electricity costs. The president did not identify the participating companies by name, but sources close to the administration say that...
Amazon recently emailed some of its users to explain that its list feature is about to undergo a significant change. The message, sent to users with a publicly shared list and a delivery address on file, stated that purchases from third-party sellers will no longer be restricted.
Cybersecurity researchers have disclosed details of a new botnet loader called Aeternum C2 that uses a blockchain-based command-and-control (C2) infrastructure to make it resilient to takedown efforts.
"Instead of relying on traditional servers or domains for command-and-control, Aeternum stores its instructions on the public Polygon blockchain," Qrator Labs said in a report shared with The
With the Australian Grand Prix around the corner, Apple TV is readying its formal launch of broadcasting Formula 1 in the US, with multi-camera angles, and Eddy Cue teasing "this will be the highest quality."
It's pretty safe to say that the video game industry has been in a weird place for several years now, but for Christofer Sundberg, who has been at this for a long time, the state of the video game industry is in an unprecedentedly poor place. Founder of Avalanche Studios and creator of Just Cause, Sundberg is getting ready to release his next major game with his new studio he founded in 2020, Liquid Swords, which'll release Samson: A Tyndalston Story this coming April 8, 2026. Ahead of Sundberg and Liquid Swords showing off their new title and announcing its […]
Samson: A Tyndalston Story, the debut project from Liquid Swords, the team founded by Avalanche Studios (that's the Just Cause and Mad Max people, not the Hogwarts Legacy studio Avalanche Software) founder, Christofer Sundberg, finally has a release date. It'll arrive on PC first on April 8, 2026. After being founded in 2020, the studio is now only weeks away from releasing its debut title, six years later. The game stars Samson McCray, a classic tough guy and driver who returns to his home town of Tyndalston with a heavy debt to pay on his shoulders. He'll have to take […]
Back in 2020, Christofer Sundberg, founder of Avalanche Studios, revealed what he would be doing with the next chapter of his career after selling Avalanche with the announcement of Liquid Swords. Six years later, the studio is weeks away from its debut game, Samson: A Tyndalston Story. It's not too dissimilar to the kinds of games that Sundberg's Avalanche was known for. Like Just Cause and Mad Max, they both star a certain flavour of tough guy. The latter was also cited in a preview presentation I attended last week, with the emphasis on car combat in Samson connecting it […]
All the way back in 2020, Christofer Sundberg, the founder of Avalanche Studios, established a new video game studio after taking some time off once he left Avalanche after it was acquired in 2018. That studio was (is) Liquid Swords, a new studio that, six years since its founding, is inching towards releasing its debut project: Samson: A Tyndalston Story. Last week, ahead of Liquid Swords announcing Samson's April 8, 2026, release date, I got to spend some time hearing from Sundberg and the development team about Samson before going hands-on with the game myself. I also got to ask […]
The beginning of a new calendar year in the video game industry has, unfortunately, once again been marked by mass layoffs and studio shutdowns. And while last year was kicked off by a brand new free-to-play game becoming a smash success, this year is marked by the exact opposite. Highguard, the latest free-to-play game on the market from former Apex Legends developers at Wildlight Entertainment, is the first major misfire of 2026. After it was debuted at The Game Awards 2025, a lot was said online about a game that no one had played, while Wildlight kept its head down, […]
NVIDIA's latest GPU driver update, which focused on optimizations for Resident Evil Requiem, has been pulled back after Team Green found a bug that had bothered several gamers. NVIDIA's Latest GPU Driver Update Brought In Black Screens, Performance Loss & Several Troubles For Gamers NVIDIA's consumer GPU segment hasn't been seeing the best of times lately, given the ongoing memory shortages. On the software front, the company might have pulled off a blunder. With the latest GeForce Game Ready Driver v595.59 released today, the primary focus has been on the latest Resident Evil release, including support for DLSS 4 MFG […]
A team of researchers discovered that they can break cryptographic client isolation on a number of wireless routers by taking advantage of how Wi-Fi networks work.
Early access to AMD Radeon Software's "Vanguard" driver testing program has reportedly revealed a new Radeon FSR 4.1 DLL file, which is the next update for AMD's FSR 4 technology. According to the latest leak, AMD is preparing the FSR 4.1 update, which should bring some visual or performance enhancements, or both. Some Reddit PC enthusiasts are applying workarounds to run the file on RDNA 3 hardware, even though AMD officially doesn't support FSR 4 on the RDNA 3 generation due to some missing instructions on the older microarchitecture. Running these files can produce visible quality gains but are experimental, varying widely by title and system setup. Even when a leaked DLL carries a digital signature, running unofficial binaries can trigger instability, break driver integrity checks, or conflict with future official updates.
However, the enthusiast community has run the experiment and confirms that early side-by-side comparisons show small improvements in fine detail and edge definition when the leaked FSR 4.1 binary is forced into titles that previously used FSR 4.0.3. Testers describe sharper foliage and fabric textures and less ghosting. Other users report inconsistent results and artifacts, suggesting that the update is still a work in progress. We could have expected the update to land alongside AMD Software Adrenalin 26.2.2 WHQL drivers that launched today, as the DLL file was found in the beta test of the 26.2.2 driver, but since the update is still experimental, maybe the next Adrenalin update will bring the FSR 4.1 update as an official package.
Quantic Dream today opens a new chapter as Spellcasters Chronicles enters Early Access on Steam, now available to players worldwide. Spellcasters Chronicles is a free-to-play, 3v3 team-based action strategy game built around aerial combat and strategic deckbuilding. Players wield the power to soar across the battlefield, cast devastating spells, and summon powerful creatures and Titans to shift the tide of the battle.
The game's Early Access represents an open Workshop, a collaborative space where players are invited to actively shape the evolution of the game alongside the development team as a living, evolving experience shaped by community feedback. Unlike previous Closed Beta tests focused on performance work and technical stability, this phase shifts the focus toward gameplay depth, balance iteration, progression systems, and long-term feature development.
Aside from its recent side-quests, like the new K2 HE Concrete and Resin Editions, Keychron has been updating its Q- and V-series mechanical keyboards with the new Ultra designs, featuring new ZMK firmware and Silk POM switches, and the latest installments in that series are the V10 Ultra and the V0 Ultra, which have just been released with those same enhancements. The Keychron V10 Ultra, an Alice layout mechanical keyboard, retails at $124.99, while the V0 Ultra, a standalone wireless mechanical num pad, is launching at $69.99. Being part of the V-series means that both the V10 Ultra and V0 Ultra are made of ABS plastic, and, being part of the Ultra family means they will both feature 8K polling—although the usefulness of this is debatable on a mechanical keyboard. The V0 Ultra is a standard num pad with a row of four macro or navigation keys above the 10-key portion and a column of five macro keys to the left of it. It also has a programmable knob in the top left corner.
The Keychron V10 Ultra 8K features a 75% Alice layout, which is meant to improve ergonomics by allowing users to angle their hands inwards, opening up the chest and shoulders, and it has an additional column of macro keys and a programmable knob along the left edge of the keyboard. Both the V10 Ultra and V0 Ultra have south-facing per-key RGB backlighting, and the V10 Ultra has a claimed 660 hours of battery life from a 4,000 mAh battery on 2.4 GHz with the backlighting disabled. The V0 Ultra packs a smaller 1,800 mAh battery but still claims up to 360 hours of battery life with the backlighting disabled. Both the V10 Ultra and V0 Ultra feature double-shot PBT keycaps in the OSA profile, and they are available with Keychron Silk POM Red linear, Brown tactile, and Banana tactile switch options. Both keyboards are also hot-swappable with any Cherry MX-style switches. Both of the new releases also use poron gasket mounts, which help reduce negative auditory feedback and soften the typing feel. Both the keyboard and the num pad also offer Bluetooth 5.3, USB-C wired, and 2.4 GHz connectivity.
AMD today released the latest version of AMD Software Adrenalin drivers for AMD Radeon GPUs and integrated graphics solutions. Version 26.2.2 WHQL comes with optimization for "Resident Evil: Requiem" and "Marathon." The drivers fix an intermittent application crash or driver timeout when playing "Roblox Player" in the Car Zone Racing and Drifting, when task-switching on machines with Radeon RX 7000 series GPUs. A texture flickering or corruption issue noticed on Windows applications with Instant Replay and Record Desktop enabled on machines with RX 7000 series GPUs has also been fixed. Grab the drivers from the link below.
Tech-savvy fans quickly spotted the change on social platforms, including Bluesky Social PBC, where a user named Cevian shared archived evidence of the earlier policy version. According to the company's website, the revision dates to January 14, 2026. The deleted section – Section 1, Subsection XVIII – had previously stated...
A newly published study highlights how a quick and simple blood test may help physicians provide a more accurate diagnosis of Alzheimer's disease. Led by Jordi A. Matias-Guiu, a neurologist at Hospital Clínico San Carlos in Madrid, the study reevaluates the significance of a well-known biomarker in detecting neurodegenerative conditions...
Manifest routes your AI requests to the most cost-effective model while keeping scoring on your machine. It intercepts each query, evaluates it locally in under 2 ms, and sends it to the right model to reduce costs and avoid overusing large models. You can track spending with a dashboard for costs, tokens, and alerts. Manifest exports telemetry via OpenTelemetry, offers a native OpenClaw plugin for quick installation, and is fully open source, allowing you to inspect, extend, or self-host.
A group of privacy advocates and open-source leaders has signed an open letter urging Google to reverse its plans for mandatory developer verification, arguing the changes pose a physical threat to activists and developers.
La Liga's aggressive anti-piracy blocking has led to a series of overblocking incidents when football matches are aired. Spaniards have been turning to VPNs to navigate recurring outages, but questions remain about the approach remain.
Sony has officially announced the next batch of PlayStation Plus games for March 2026, which includes Monster Hunter Rise, PGA Tour 2K25, The Elder Scrolls Online Collection: Gold Road, and Slime Rancher 2.
Apple's March event takes place next week with new products, which means it's a great time to find deals on existing models — here are today's 12 best deals.
New research reveals a growing appetite for "AI immortality” among younger generations – even as experts warn the technology can’t truly recreate a human mind.
Users who are part of the test can type "DM me" or "Message me" in a post or reply to automatically generate a hyperlink that invites others to start a private conversation with them.
Don't have the PC to play CAPCOM's new Resident Evil Requiem game, but you'd really love to experience it anyway? If you have a solid Internet connection (and live in a supported region of the world), NVIDIA can give you the chance through its GeForce NOW cloud platform, and they're also bundling the game with new 12-month Ultimate memberships. For the record, a year-long GeForce NOW Ultimate subscription sets you back $199.99, but the game itself is $70, which you'd be saving if you were planning on buying it anyway. With GeForce NOW Ultimate, you'd have access to nearly all […]
Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Image), its latest image generation model, combining Nano Banana Pro’s intelligence and production controls with Gemini Flash’s speed.
What’s new. Nano Banana 2 introduces:
Advanced world knowledge: Powered by Gemini’s real-time web grounding to render specific subjects more accurately and generate infographics or data visualizations.
Precision text rendering and translation: Cleaner, legible in-image text, including localization.
Stronger instruction adherence: Better handling of complex, multi-layered prompts.
Subject consistency: Maintains up to five characters and 14 objects in a single workflow.
Production-ready outputs: Supports aspect ratios and resolutions from 512px to 4K.
Enhanced visual fidelity: Sharper detail, richer textures, and more dynamic lighting.
The rollout. Nano Banana 2 is launching across Google’s ecosystem, including Google Ads, Gemini app, Search AI Mode and Lens, and more.
Why we care. Nano Banana 2 helps you produce high-quality, production-ready images faster and at scale, cutting creative time and cost. With stronger text rendering, better subject consistency, 4K-ready outputs, and direct integration into Google Ads and Gemini, you can generate, launch, test, and iterate campaign assets in minutes instead of days.
Bottom line. With Nano Banana 2, you get speed, reasoning, and production-ready visuals in one default model.
ChatGPT’s emerging ad ecosystem is gaining momentum with more brands appearing, clearer trigger patterns, and evolving ad placements, according to AI ad intelligence firm Adthena.
What’s happening. After identifying the first advertisers inside ChatGPT last week, Adthena now reports a clear ramp-up in advertiser participation and ad delivery behavior.
Advertisers spotted so far:
Best Buy
AT&T
Pottery Barn
Enterprise
Qualcomm
Expedia
How ads are triggering. Based on a sample of 1,500+ prompts analyzed over the past week:
Most ads appear on the first prompt.
Some only trigger on the third or fourth repetition of the same query.
High-intent modifiers like “best” and “new” appear to carry significant weight.
Example prompts include:
“I am going to buy a new phone. What is the best phone?”
“I need a new phone.”
“I need to buy a new desk, what’s best?”
Between the lines. Keyword triggers appear relatively simple, focused on strong commercial intent rather than nuanced emotional language. In one example, Best Buy secured two ad placements in a single response for iPhone-related queries, signaling early experimentation with positioning and share of voice.
Why we care. As ChatGPT advertising scales, understanding trigger behavior — even at a basic keyword level — will be critical if you’re testing this new platform.
Spotted. Adthena CMO Ashley Fletcher shared the results of the competing ChatGPT ads, posting screenshots on LinkedIn.
If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop there.
But two other planners sit in the same menu — often overlooked — that can directly influence how you forecast budgets, model performance shifts, and scale campaigns. Performance Planner and Reach Planner offer deeper insight into how spend changes affect your key metrics across channels.
Here’s a practical breakdown of how each tool works and when to use them to forecast growth more accurately.
Why Performance Planner matters for scaling search and display
Performance Planner helps you model how metrics could change if you adjust ad spend across Search or Display.
Instead of reacting to performance, you can forecast how budget shifts may influence conversions, CPA, and overall spend before you make changes.
Performance Planner can be especially useful if you’re looking to forecast data or scale an account. It provides projections for existing campaigns based on prospective budget changes.
These forecasts are typically refreshed daily and are based on the last 7-10 days of data.
A more recent addition to the Performance Planner home screen is Suggested plans. Google indicates the potential impact of raising specific budgets or bids without requiring you to build a full plan.
How to create a new performance plan
To create a new plan, click Create new plan at the bottom of the page.
From there, a pop-up screen allows you to set the timeframe, dates, and channel. If multiple channels are represented in your account, you’ll see more than one option.
You can also select key metrics, including specific conversion goals, as well as a CPA, conversion, or ad spend target. Finally, choose the campaigns you want included in the plan.
Only eligible campaigns will appear. Google may propose a $0 budget for certain campaigns if it determines they aren’t efficient enough to justify continued spend.
Before building a plan, it’s important to understand which campaigns qualify.
Campaign eligibility and limitations to know
Eligibility criteria vary based on the channel a campaign runs on. Here are some of the requirements for Search and Shopping campaigns.
Search campaigns
Bid strategy: Uses manual cost-per-click (CPC), enhanced CPC, max clicks, max conversions, max conversion value, target return on ad spend (ROAS), target cost-per-action (CPA) bidding strategies, or target impression share bidding strategies. Have not changed bid strategies in the last 7 days.
Run time: Have been running for at least 72 hours.
Recent clicks: Have received at least 3 clicks in the last 7 days.
Conversion minimum: Have received at least 3 conversions in the last 7 days.
Budget: Have a Search lost IS (budget) of less than 5% over the last 10 days (target impression share campaigns only).
Shopping campaigns (Standard)
Bid strategy: Campaign isn’t part of a portfolio bid strategy.
Run time: Have been active each day with a minimum spend of $10 USD or more in the last 10 days.
Impression minimum: Have received at least 100 impressions in the last 7 days.
Conversion minimum: Have received at least 10 conversions and/or conversion values in the last 10 days.
Budget: Campaign doesn’t have a status of “Limited by Budget.” Target ROAS standard shopping campaigns (only) have a Search lost IS (budget) of less than 5% over the last 10 days. A campaign with a shared budget is eligible only if all campaigns in the shared budget use a single Merchant Center account.
This is an example of what a Performance Planner plan looks like.
Performance Planner is especially effective for advertisers with existing campaigns who want KPI projections. If you’d like to learn more, visit Google’s support documentation.
Why Reach Planner is different from Performance Planner
As a complement to Performance Planner, Reach Planner is designed to estimate reach, views, and conversions across video campaigns.
It’s updated weekly based on “Google’s Unique Reach Methodology.” This means Google uses modeled third-party data to estimate the potential reach and scale of video campaigns.
Reach Planner is useful for account managers forecasting how a video campaign may perform at scale. It projects three primary metrics: unique reach, views, and conversions.
These forecasts can help determine how to allocate YouTube ad spend across campaigns. Reach Planner also provides detailed reach, demographic, and device insights when planning new video initiatives.
As with the other planners, you’ll find Reach Planner under Tools → Planning. If you’re unable to access it, you may need to contact your Google account manager.
When creating a new campaign plan, you’ll be asked to select your location, currency, and whether you want to build a plan for YouTube or YouTube and Linear TV.
Next, select your dates, demographics, sublocations, audiences, devices, and frequency caps.
You can choose In-Market, Affinity, Remarketing, Custom, and Lookalike segments while building your plan.
The next step is selecting the type of YouTube campaign you want to include.
A newer Reach Planner feature provides forecasts for a mix of video campaign types, called advanced plans.
This is an example of what a completed plan may look like after selections are made:
Reach Planner is extremely useful and often underutilized when planning current or future video ad spend.
If you’re interested in learning more, you can complete the Reach Planner learning modules on Skillshop.
When to use each planner in your workflow
The Performance Planner and Reach Planner are powerful, often underutilized tools in Google Ads for account managers managing budgets and scaling performance.
Performance Planner forecasts the impact of budget changes across Search and Display, while Reach Planner provides audience and performance projections for YouTube video campaigns.
Used together, they help advertisers move beyond basic keyword planning and make more data-driven decisions about budget allocation and growth.
Intel’s newest driver is a must for Resident Evil Requiem! Intel has just released its ARC Graphics 32.0.101.8531 driver for Windows, giving ARC GPU users access to a variety of new optimisations that promise significant performance gains in specific PC games. This driver’s highlights include significant performance gains for Resident Evil Requiem, which releases tomorrow, […]
Blizzard Entertainment has announced that entries are open for the BlizzCon 2026 Community Night contests. Here are the details of how you can join these contests and potentially win huge cash prizes
Countless Army, the indie gem from Dos Estrellas has finally launched on Xbox and it is inviting players to tackle the other side of the tower defense genre. Send hordes of undead minions to topple towers and don’t let puny defenses stop you on your path to victory.
Despite recent concerns about driver updates, Lenovo's Legion Go has been a staple in the handheld gaming space since it launched, thanks to a large 8.8-inch display and the detachable controllers. Still, that large display can't compete with devices like the 11-inch OneXPlayer 2-in-1 devices as a portable general computing device. A new foldable Legion Go concept, leaked by Windows Latest, may be in development to potentially address users who want a handheld that can pull double duty as a handheld gaming device and a laptop. According to the leak, the Legion Go Fold will use a foldable POLED display that unfolds from a 7.7-inch form factor to 11.6-inches. The controllers will also allegedly connect wirelessly, enabling the display to be used in 7.7-inch mode in landscape mode or in either portrait or landscape mode while attached to the controllers in 11.7-inch mode—such a portrait mode display could conceivably be split to function somewhat like a Nintendo DS. Of course, there will also be a detachable keyboard accessory to use the Legion Go Fold as a mini laptop in 11.7-inch mode.
The specifications for the Legion Go Fold will also be nothing to sneeze at, featuring an Intel Core Ultra 7 258V, 32 GB of memory, and a 48 Wh battery. Lenovo will also keep the vertical FPS mode from the Legion Go and Legion Go 2 for the Legion Go Fold Concept. While the Legion Go Fold may launch as nothing more than a concept, Lenovo is one of a few laptop makers that brings these foldable compute concepts to market, with recent examples of this including the Lenovo ThinkBook Plus Gen 6 Rollable. So it's not entirely impossible that Lenovo will bring something like a Legion Go Fold to market at some point. That said, it would be a niche within a niche, so it doesn't seem entirely likely that we will see a commercial version of the foldable handheld at any point soon. Regardless, Lenovo will allegedly show off the concept at MWC 2026 on March 2, 2026.
Awekeys, one of very few companies making metal keycaps for mechanical keyboards, has just announced the Awekeys Air as its latest addition to the line-up. The Awekeys Air keycaps are low-profile keycaps designed for slim mechanical keyboards, like the Iqunix Magi65 Pro, NuPhy Air series, and even split ergonomic keyboards, like the ZSA Voyager and MoErgo Go60. The Awekeys Air series is available for both cross stems—for Choc V2 and Gateron switches—and Choc V1 stems, which are common on niche low-profile split keyboards, and Early Bird Kickstarter pricing starts at $109 for a 68-key DIY kit, $139 for a 95-key 80% Base kit, and $159 for a 113-key 100% kit. These prices are only for the Ivory White and Obsidian Black, with the Titanium Black and Satin Copper coming in slightly more expensive and the limited edition Satin Silver and Satin Gold costing as much as $249 for the 80% Base kit. These prices will also increase when the keycaps hit retail. The Kickstarter campaign lists MSRP of the Ivory White and Obsidian Black 100% kit colorways as $249, but keyboards and accessories often cost less than anticipated when moving from a Kickstarter to regular retail.
The Awekeys Air keycaps come in six different colors—Titanium Black, Ivory White, Obsidian Black, Satin Copper, Satin Silver, and Satin Gold—and Awekeys is offering a hand-finished brush finish on the Gold, Silver, Copper, and Titanium colorways. The keycaps themselves are made from a recycled alloy called cupronickel, which is predominantly copper and nickel, which resists corrosion, offers some anti-microbial benefits, and is considered low allergy risk—although you may want to avoid it if you have a known nickel allergy. The keycaps are also available with legends or as blanks, and the profile has a uniform height with spherical tops and a total height of 5 mm.
Broadcom Inc. (NASDAQ: AVGO), a global technology leader that designs, develops and supplies semiconductor and infrastructure software solutions, today announced it has begun shipping the industry's first 2 nm custom compute SoC built on its 3.5D eXtreme Dimension System in Package (XDSiP) platform. A proven modular, multi-dimensional stacked die platform, 3.5D XDSiP combines 2.5D techniques and 3D-IC integration using Face-to-Face (F2F) technology.
3.5D XDSiP is foundational to next-generation XPUs. With 3.5D XDSiP, consumer AI customers can deliver the most advanced XPU with unparalleled signal density, superior power efficiency and low latency to meet the massive computational demands of gigawatt-scale AI clusters. Broadcom's XDSiP platform allows compute, memory and network I/O to scale independently in a compact form factor, enabling high-efficiency, low-power computing at scale.
NVIDIA today released its latest GeForce 595.59 WHQL Game Ready driver, adding day-one support for Resident Evil Requiem and Marathon. The update also addresses several gaming-related issues, particularly affecting GeForce RTX 50 series GPUs. Fixes include intermittent black bar flickering in The Ascent, green artifacts in Total War: Three Kingdoms, and crash issues in Final Fantasy XII: The Zodiac Age following recent driver updates. NVIDIA also resolved image corruption problems in Call of Duty: Modern Warfare and a significant performance drop in Act 4 Part 1 of Quantum Break.
On the general fixes side, the 595.59 driver resolves an AV1 decode crash affecting certain workflows in Blackmagic Design applications when handling multiple OBUs (Open Bitstream Unit) within a single packet.
Update Feb 27th: We have removed the GeForce 595.59 WHQL driver from our Downloads section. Please clean-install an older version of the driver. NVIDIA released this statement:
We have discovered a bug in the Game Ready and Studio 595.59 WHQL drivers and have removed the downloads temporarily while our team investigates. For users that have already installed this driver and are experiencing issues with fan control, please roll back to 591.86 WHQL.
Update Feb 26 20:38 UTC: NVIDIA has pulled its GeForce 595.59 WHQL driver after users reported stability problems, including faulty fan detection leaving GPU coolers running on a single fan and clock speed issues. The company is pointing affected users back to the previous 591.86 WHQL release for now.
Researchers and developers working with large language models say these structural quirks introduce subtle but significant errors. An AI that reads lines strictly from left to right may stumble over multi-column scientific papers or misinterpret footers as part of the main text. These parsing issues can cascade into so-called "hallucinations,"...
The company has specifically declined requests that would allow its models to be used in areas such as mass domestic surveillance or lethal autonomous weapons systems – applications in which systems could operate without meaningful human oversight when making final targeting decisions.
The initiative is intended to demonstrate compliance with the European Union's Digital Markets Act, a sweeping set of competition rules that took effect last year. Regulators in Brussels allege that Google's search engine gives undue prominence to its own travel and hospitality services, limiting user exposure to competing vertical search...
DemoPolish takes your rough screen recordings and turns them into clean, narrated demo videos. Upload a walkthrough of your product, and it rephrases your narration into a clear, concise script and records a professional AI voiceover. The whole process takes under 60 seconds with no video editing, no re-recording, and no timeline to learn.
It's built for founders who keep re-recording the same demo because the explanation came out wrong. Instead of spending an hour getting one good take, you record once — messy is fine — and let DemoPolish handle the rest. Upload, polish, download.
Throb is a platform for the queer community to meet, chat, and organize with privacy at the core. Share expiring, screenshot-protected photos in private albums, express yourself with detailed kink profiles and preferences, and control your visibility with incognito browsing and status settings. Stay safe with real-time location sharing when meeting up, and keep the conversation going with read receipts, expiring photos, and group chats for friends and communities you care about.
A previously undocumented threat activity cluster has been attributed to an ongoing malicious campaign targeting education and healthcare sectors in the U.S. since at least December 2025.
The campaign is being tracked by Cisco Talos under the moniker UAT-10027. The end goal of the attacks is to deliver a never-before-seen backdoor codenamed Dohdoor.
"Dohdoor utilizes the DNS-over-HTTPS (DoH)
Nothing here looks dramatic at first glance. That’s the point. Many of this week’s threats begin with something ordinary, like an ad, a meeting invite, or a software update.
Behind the scenes, the tactics are sharper. Access happens faster. Control is established sooner. Cleanup becomes harder.
Here is a quick look at the signals worth paying attention to.
AI-powered command
Machine Games has reportedly released a casting call for an unannounced project, and it sounds like it could be attached to the studio's next Wolfenstein game.
Tim Cook’s “big week ahead” tease hints that Apple will drop several new iPads, Macs – possibly a low-cost MacBook – and a new iPhone 17e before its March 4 showcase.
The U.S. government and its allies said hackers have been exploiting the newly identified bug in Cisco networking gear around the world for years, and urged organizations to patch.
A group of well-known open source programmers and a VC have launched the Open Source Endowment. They hope this new method will provide funding for good.
X has launched an expanded set of aspect ratio support for both image and video ads, so advertisers can now reuse assets they've created for other platforms.
[Update - February 27, 5:22 AM] While Jason Schreier's statements on PlayStation backing away from putting their single-player games on PC may have passed for speculation, that doesn't seem to be the case. "I mean, it's not speculation, but sometimes topics come up on the show before I'm quite ready to publish a story about them. More to come soon I'm sure," the known journalist clarified on the ResetERA forums. Original story follows. [Original Story] Over the past few years, plenty of PlayStation 4 and PlayStation 5 exclusive games have made their way to PC, including tentpole franchises like The […]
After the massive flop that was 2024's Suicide Squad: Kill the Justice League, the whole industry could feel that Warner Bros' games division was not in a good place. So when we learned that Monolith Productions, Player First Games, and San Diego Studio had all been shut down just two months into 2025, it was upsetting, especially in the case of Monolith, but we couldn't exactly call it surprising, even if Hogwarts Legacy continued to sell like gangbusters. What followed was a major reorganization of how Warner Bros. would approach games, focusing in on four verticals: Harry Potter, Game of […]
The fastest gaming CPU can deliver much higher FPS than any Intel CPU in the latest Resident Evil title, but percentile FPS show a different story. AMD Ryzen 7 9850X3D Pushes Resident Evil Requiem Past 300 FPS With RTX 5090, Beating Core i9 14900KS by Over 100 FPS Resident Evil Requiem launches tomorrow, and fans can't wait to see how the game runs on their current hardware. We have also published our optimization guide for the game, which will help you achieve the best performance with your current hardware. That said, while the developers recommend just an RTX 2060 or […]
Remedy has delivered a new update for Alan Wake Remastered on PC, and it is arguably one of the most significant updates the game has received in a long time, because this update finally adds HDR to the PC version. The addition of HDR is the big highlight, but it's not the only one in terms of visuals and some much-needed quality of life updates. For speedrunners and anyone who simply loves the game and is playing it again for the umpteenth time, you can now skip the intro cutscene to get into the game faster. Not that Alan Wake […]
A new AMD Ryzen Z1 Extreme GPU update for the Asus ROG Ally has alleviated some concern about its deprecation, although some questions remain about its longevity.
Corsair's Sabre v2 Pro Wireless CF is an ultra-lightweight wireless mouse made of carbon fiber. It works well and comes with a fancy carrying case, but it also costs $200.
The last year has had many of us trying to understand how to report on AI visibility and understand what it takes to be seen and cited by AI.
But Rand Fishkin’s latest study on AI response variability has emphasized that LLM outputs aren’t as stable and predictable as search rankings, making this KPI an inconsistent piece of the puzzle.
The study found there’s less than a 1 in 100 chance that ChatGPT or Google AI will return the same list of brands across two responses. They analyzed thousands of prompts across multiple LLMs to highlight just how varied they are.
This has left some of the SEO community questioning the value of rank tracking at scale. But, rank tracking is far from useless. It’s just misapplied.
AI response tracking is an unstable performance KPI in its current state, but it becomes extremely powerful when used as an analysis tool to inform content strategy.
Let’s take a look at why you should still be investing in prompt tracking and how it can be used to inform your content strategy.
Why AI visibility tracking is unstable (for now)
LLMs aren’t deterministic ranking engines. They’re probabilistic language models that can gather and synthesize information from their own training data or live searches. These models use context windows and understanding of intent to serve different answers at any moment.
We’ve seen that responses change based on the prompts, and we know that the same question can be written in so many different ways, which opens the door for your CMO to question why you’re not showing up for a specific prompt when they just saw your brand mentioned or cited.
Tracking visibility remains an area of uncertainty until there’s greater clarity on user prompting. But it’s still valuable.
If prompt response tracking isn’t a stable KPI, then what is it? It’s pattern analysis, something SEOs are very familiar with.
Instead of only focusing on whether or not you are cited or listed, you should be trying to understand:
In traditional SEO, we reverse engineer what’s already ranking. With AI search, we can apply the same thinking by reverse engineering the patterns we see in results.
Traditional SEO
AI pattern analysis
Measures rankings
Understanding concept synthesis
Content gap analysis
Topic associations
Fixed results (SERPs)
Dynamic responses
Determined signals
Probability-based responses
Analyzing prompt response patterns can help us understand how models synthesize concepts, and not just from the technical level, but at the content level.
To define a pattern, you’re not looking for exact response consistency. You’re understanding the structure, themes, and recurring topics.
Each LLM model formats its outputs differently, but patterns can still emerge in the structures, despite differences in retrieval methods and how each one functions.
I define a pattern by:
It appears in 75% or more of outputs.
Appears in two different AI models (Like GPT vs. Gemini).
Similarities across multiple iterations of the same prompt.
The 75% goal felt consistent enough for my sample sizes to highlight a strong pattern versus just randomness. How you define this is truly up to you. There’s no statistical significance in this number.
You can adjust this based on your content and space, but for me, this has been the best way to spot consistency over noise.
So, say the theme of “pricing transparency” appears in 9 out of 12 responses and across two AI models, that’s not randomness. That’s semantic relevance, and that’s insight.
The framework
To test this out for yourself, you need a framework that breaks down what you’re looking for.
You can break it out into three types of patterns:
Structural patterns.
Conceptual patterns.
Entity patterns.
Structural patterns
This is where you focus on how the response is organized. You’re looking for:
Header/section frequency.
List formatting consistency.
Order or steps.
Pro/con framing.
Comparison tables.
Decision frameworks.
These signals can help show how models organize topics.
For example, if the outputs for your prompt show:
Definition > Criteria > Tools > Implementation.
That’s a structural pattern. You can leverage this to understand what might be helpful to your user, but AI isn’t always right. This is just another tool to identify patterns and decide how it applies to your content.
Conceptual patterns
These will vary based on your topic focus, but think about the concepts you are targeting. These can be harder to plan for and sometimes take a bit of analysis to start seeing the patterns.
For me, I’m focused on “Best domain registrars” as an example, and I’m looking for:
So if I start seeing that renewal prices are commonly discussed across models and variations of this prompt, that signals to me that I need to pay attention to how I frame and discuss it in my articles and product pages.
These conceptual patterns help you understand what these models are associated with decision-making.
Entity patterns
This is where you can view the tools, brands, and other mentions that appear in responses, regardless of their order.
This might look like:
Brand mentions.
Tool mentions.
Feature to brand association.
Category positioning.
Cited sources.
In practice, you’d pay attention to how certain features appear with specific brands, or which sites are commonly cited. This helps you evaluate your positioning and identify opportunities with affiliate partners or third-party sites, including which sites you work with and how your brand is positioned on them.
You don’t have to invest in prompt-tracking tools to do this, though they make it easier. I handle it manually. It’s not perfect, but it works.
If you can’t involve multiple team members, adapt the structure to fit your resources. You may need to track over a longer period or lower your pattern threshold. Instead of 75% consistency, you might set it at 60%.
Step 1: Select and cluster your prompts
Identify three priority topics you want to track. For each of those topics, come up with 3-5 versions of prompts that would align with that topic.
For example, one of my priority topics is finding a domain registrar, so this cluster for me includes:
How do I register a domain name?
How can I get a domain name?
Where can I buy a domain?
Step 2: Set up your tracking sheet
You’ll need a place to track the responses, like an old-fashioned spreadsheet with the following columns:
Prompt
LLM
Web Search? Y/N
Date
Response
Sources (If Applicable)
Is My Brand Mentioned?
In the LLM column, note the platform and model to help control for when new versions are released.
This is just to start gathering your data. When you know what patterns to look for, add those to the sheet. Consider using Claude or ChatGPT to help with the analysis, so you don’t have to do everything manually.
Step 3: Create a tracking plan and start tracking
To do this effectively, you need to define:
Which models you want to track.
Whether search mode is on or off, or left to the model to decide.
How many times you want to run each prompt on each model.
What frequency you want to track.
It’s also helpful to involve other team members, if possible, and use private modes to minimize context influence.
Once a week, a handful of my team members run each prompt through ChatGPT, AI Overviews, AI Mode, and Perplexity. Each person tests every prompt across each model, giving me 3-5 responses per prompt, per model, per week.
Step 4: Analyze
Once you’ve gathered 20–30 responses per prompt, start analyzing. You can use the tool of your choice to streamline this process.
From there, identify recurring patterns and map them to relevant pages on your site. Where can you address these themes? Are you answering the right questions, and does your content reflect the patterns you’ve uncovered?
This is ongoing work. Track consistently and review patterns quarterly to identify shifts. Over time, this becomes your optimization framework.
AI is based on probability, and it won’t always be right. This isn’t the only way of optimizing for AI, but it can be part of your playbook.
You still run the risk of bias in the training data, inconsistency in whether search or training data was used, and variations in the new “models” launched across the different LLMs.
You shouldn’t be blindly aligning with the AI outputs, but you can use your best judgment and understanding of your target audience to understand if it’s the context you want to use for your optimization.
How to connect this to performance
Now this is the tricky part. We’ve learned just how random AI responses can be, but there are still a few signals you can measure to see how this impacts your content.
“Traditional” metrics: Are you seeing more clicks? Better positions in GSC or keyword tracking tools? What about conversions?
AI traffic: If you’re able to pull your AI traffic data from Adobe, GA4, or any other analytics tools, you can track to see if there’s any movement on the pages you update.
AI tracking tools: And while yes, there’s a lot of variability in this as a KPI, if you’re using AI visibility tools, they will give you an indication of whether your methods are working. You can leverage the same manual tracking outlined here to see if you start noticing your brand emerge as a pattern.
There are still many unknowns with LLMs, and it feels like they’re changing every day.
But one thing remains consistent: these tools provide answers. If there’s any level of understanding you can get on those answers, you can try to use it.
The patterns in the responses can reveal how topics are understood and how brands are discussed, and give you an idea of how to adapt your content strategy.
Google’s AI Overviews now appear across search results with varying frequency. However, in certain categories, they dominate entirely. According to Adthena:
Retail shows 84% visibility for comparison and product discovery queries in the 9-10 word range.
Healthcare also triggers high AI Overview penetration even when users are searching short medical questions of 1-3 words.
You know organic traffic faces headwinds. What you might underestimate is how severe the downstream impact on paid search can be. Here’s what that looks like in practice.
AI Overviews’ impact on paid search
AI Overviews are systematically changing paid search, affecting everything from click volume to auction dynamics and conversion behavior. They are accelerating structural trends that are already reshaping search, including SERP saturation, automated bidding, Performance Max adoption, and broad match expansion.
What makes AI Overviews significant is the speed of the rollout. In many verticals, Google had compressed what would have normally been a multi-year transition into mere months. Understanding the impact on your own paid search efforts requires examining how AI answers have reshaped each component of your campaign performance.
So, how much have response rates been impacted by AI Overviews? Recent data from Seer Interactive reveals the scale of the decline. Paid CTR on queries featuring AI Overviews plummeted by 68%, dropping from 19.7% to 6.34% between June 2024 and September 2025.
At the same time, we saw organic CTR fall 61% on the same queries, but the steeper paid decline suggests AI Overviews reshape where paid ads appear and who clicks them, not simply their overall presence.
The trend accelerated sharply in July 2025 when paid CTR collapsed from approximately 11% to 3% in a single month. One month. This happened as Google expanded AI Overviews more aggressively into commercial and navigational queries, demonstrating AI Overviews’ direct impact on paid search response rates.
What we’re finding is that these declines are the most severe for non-branded informational queries. But it’s not all bad news. Branded search and high-intent transactional queries are showing greater resilience, with many advertisers seeing minimal impact on their core conversion-driving terms.
AI Overviews contribute to higher CPCs through inventory compression
We’re also finding a direct correlation between AI Overviews and the cost of paid search campaigns. That’s because the response rate decline is directly driving cost-per-click (CPC) inflation through supply and demand mechanics.
AI Overviews amplify this CPC inflation through several mechanisms. Some of that has to do with ad positioning. Research on ad positioning shows that ads that appear above an AI Overview still perform reasonably well. But the ads below are seeing a dramatic reduction in impression share and CTR.
At the same time, double-serving policies are concentrating impression share among larger advertisers, which is forcing smaller ones to bid more aggressively. Automated bidding systems optimize toward conversion predictions rather than cost efficiency, which means campaigns are paying premium CPCs as the click inventory shrinks.
AI Overviews collapse the consideration phase
We’re also seeing a dip in the consideration phase of the buyer’s journey. Customer journeys that used to take up to a few days, AI Overviews can now compress into minutes by handling the research and comparison activities that traditionally occurred across multiple search sessions.
For example, think back to how in, say, 2023 a search for [best project management software for remote teams] would have triggered a multi-day sequence for users who would first, perhaps, click through to organic results, then read some comparison articles, then perhaps visit some vendor websites, and, finally, after maybe 7-14 days, they might finally convert.
Today, when you search for [best project management software for remote teams], you could convert in a single session. An AI Overview can give users everything they need at once: a comparison table with features, pricing, and use cases, then refined recommendations for two or three options. People could decide in hours instead of weeks.
This compression reshapes campaign performance in three ways:
Smaller retargeting pools: Retargeting pools shrink dramatically because fewer clicks during research means there are fewer users entering remarketing audiences. While Google has lowered audience minimums from 1,000 to 100 users, the shift is meant to help boost small business campaigns, but it still means that a campaign that historically would have built up a 10,000-user pool from informational traffic might now capture only 3,000 users.
Less brand awareness: Brand awareness suffers when users never visit your site during research, entering the purchase decision having consumed AI-generated comparisons rather than experiencing your messaging directly.
AI Overviews mentions are a must: AI citation creates a winner-take-all dynamic. Being mentioned in AI Overviews becomes a primary determinant of visibility. Brands that appear in the AI answer capture disproportionate traffic, while those excluded lose ground entirely.
AI Overviews create a quality-over-quantity trade-off
The journey compression caused by AI Overviews is producing a counterintuitive economic outcome. As click volume declines, conversion rates improve.
A benchmark analysis of 16,446 campaigns confirms the pattern. While overall click volume declined across nearly all query types in 2025, 65% of industries actually saw improved conversion rates.
For many of those industries, the jump was substantial. For example, education and instruction saw conversion rates jump 43.87% year-over-year, while sports and recreation climbed 42.43%.
So why is this happening?
The improved conversion rates are reflective of AI Overviews pre-qualifying users by answering their basic questions before they click ads. This filters out a lot of the users who are simply seeking general information without any intention to convert and leaving only high-intent prospects.
These improved conversion rates could also potentially partially offset CPC inflation in many scenarios. For example, let’s say a business software campaign is generating 1,000 clicks at $2.00 CPC. The campaign generated a 5% conversion rate, resulting in 50 conversions at a $40 CPA.
Then, let’s say, Google rolled out AI Overviews for their keywords, and it compressed the customer journey. The same campaign might then generate fewer clicks, say 700, at $2.90 CPC and a higher 7% conversion rate, producing 49 conversions at $41.43 CPA. The effective cost increase is only 3.6% despite 45% CPC inflation and 30% volume decline.
Paid search still offers opportunities for advertisers who adapt quickly. Let’s look at four strategies you can incorporate into your own campaigns that align with the new realities of AI-mediated search.
1. Monitor informational intent performance and optimize accordingly
Since AI Overviews are fundamentally changing the economics of informational queries, they require extra scrutiny from you. Implement systematic monitoring rather than blanket exclusions of informational keywords to identify which keywords still deliver value and which have become budget drains.
Begin by understanding which informational keywords still hold value. Informational keywords like “what is,” “how to,” and “guide to” are being cannibalized by AI Overviews at substantial rates. In finance, AI Overviews appear on 79% of longer queries, while in retail they show up on 84% of comparison searches.
However, transactional keywords like “buy,” “best,” “compare,” and “near me” maintain higher CTRs because AI typically doesn’t complete transactions. The user needs to click away from AI Overviews to complete their transaction.
We’re still seeing 69% of transactional searches in AI Mode result in clicks to websites. Branded search remains largely intact, with AI Overviews primarily affecting non-branded informational queries.
To identify which informational keywords still perform, follow these steps:
Start by pulling 90 days of Google Ads query data.
Next, you’ll want to flag queries that contain informational trigger words.
Then, cross-reference that data with Google Search Console, since GSC now tags these in performance reports, to identify which queries trigger AI Overviews.
Finally, you can calculate CTR and conversion rate for informational versus transactional queries to establish your baselines.
For the informational queries that show less than 1% CTR and less than 50% of your average conversion rate, you have three options:
Test whether you can improve performance by focusing on creative optimization for unique offers rather than information.
Reduce your bids on those queries to maintain presence at a lower cost while continuing to monitor for changes.
Shift your budget toward transactional and navigational keywords that are performing better, while maintaining minimal informational presence to bolster brand visibility.
Note: An important exception applies for brands that are consistently being cited in AI Overviews. Since cited brands are seeing a 91% paid CTR lift, this suggests that these informational keywords could become strategic assets.
If your brand appears in AI Overviews for informational queries like “best accounting software for freelancers,” it may warrant maintaining or increasing bids on those terms. You’ll also want to scrutinize for any uncited queries more aggressively to see if you’re missing any opportunities.
2. Prioritize feed quality
Yes, generative AI can summarize and compare, but it can’t invent price, inventory, or availability from thin air. This creates a structural advantage if you have robust product feeds in Google Shopping, Hotel Ads, and local inventory.
Google’s AI Mode shopping experience, powered by the Shopping Graph with 50 billion product listings refreshed hourly, relies entirely on structured product data from Merchant Center feeds. When users search, for example, for “breathable bamboo crib sheets under $40,” the AI can only surface products whose feeds include that level of attribute specificity.
Attribute enrichment must include contextual details like “waterproof for rainy commutes” or “red couch for small apartment” that match natural language queries.
Real-time accuracy matters as Google updates listings hourly and outdated data filters products out of AI Mode entirely.
Structured data completeness determines visibility. Google’s AI prioritizes products with rich, complete attribute data over listings with minimal information.
Rich media assets have become table stakes. Google’s AI prioritizes listings with five or more product images and video content, with virtual try-on features integrated across Search, Shopping, and Images, driving visual discovery.
3. Craft creative that differentiates
Since users have already learned about the features and benefits they were querying in AI Overviews before clicking, your ad must answer why they should choose you and why they should choose you now.
Lead with unique value propositions instead of generic benefits. For example:
“Project Management Software for Teams” is generic and would convert less often than a specific offering like “14-Day Free Trial + Free Migration from Asana/Monday.”
An overly-general value prop like “Tax Preparation Services” would be expected to underperform something much more specific and unique like “Same-Day CPA Review | $50 Off Filing This Week.”
You’ll also want to leverage ad extensions aggressively. Research shows that ads can appear above or below AI Overviews depending on query type and industry. When AI Overviews pushes everything down the page, extensions are your way to stay visible.
Ads that use all available sitelinks, callouts, and structured snippets can occupy 2-3 times the SERP real estate of basic ads. Taking up that extra space is critical as ads now appear within AI Overviews themselves for commercial intent queries.
You can use responsive search ads to test value proposition hypotheses at scale. Start by loading Responsive Search Ads (RSAs) with diverse headlines that test:
Urgency (i.e., “Limited Availability”).
Risk reversal (i.e., “No Credit Card Required”).
Social proof (i.e., “4.9 Stars, 5,000+ Reviews”).
Differentiation (i.e., “Only Platform with Native Zapier Integration”).
Then let Google’s machine learning identify which messages resonate with high-intent users who’ve already completed their research.
If your brand is cited in AI Overviews for specific use cases, reference those directly. For example, if AI Overview consistently recommends your accounting software for “freelancers,” you’ll want to include “Built for Freelancers” in headlines to align with the recommendation users just consumed.
4. Embrace audience data
These days, it’s all about the data. As keyword-based targeting becomes less reliable in an AI-dominated search environment, first-party audience data is becoming more and more your sustainable competitive advantage. When AI answers queries without regard to keyword precision, your existing customer relationships represent what AI can’t disintermediate.
What we mean is that you know your audience already. Take advantage of that.
Customer Match lists allow you to upload email lists, phone numbers, and CRM data, with Google lowering the minimum from 1,000 to 100 users in 2025. Remember, users who’ve already engaged with your brand will convert at significantly higher rates than cold traffic and search with intent to re-engage rather than research.
It’s also important to build granular website visitor segments based on the behaviors that signal purchase intent. You want to represent all prospects who have moved beyond research:
Product page viewers who didn’t convert.
Abandoned cart users.
Visitors to pricing and comparison tools.
Users with 10+ minute sessions.
Target these audiences with messaging that assumes they’ve already completed their evaluation through AI-powered search.
Use similar audiences and lookalikes to help Google’s AI identify users who match your highest-value customer profiles. Performance Max and Demand Gen campaigns work best when fed customer lists and purchase history, which allows for identifying intent patterns beyond keywords.
In the AI Overview environment, shift your budget from old-school, keyword-heavy Search campaigns to audience-driven Performance Max and Demand Gen formats that prioritize first-party data. Build email capture mechanisms through gated content and progressive profiling. Then, integrate your CRM with Google Ads to activate customer data for targeting and bidding.
A good place to start is by reallocating an underperforming informational query budget to audience-based campaigns, and then scaling based on results.
First-party data provides higher signal quality than behavioral targeting alone, which gives advertisers with robust data infrastructure measurable advantages in conversion rates and customer acquisition costs.
ChatGPT ecommerce traffic converted 31% higher than non-branded organic search across 94 ecommerce sites in 2025, but it still drove a small share of revenue. That’s based on a 12-month GA4 analysis by Visibility Labs covering January through December 2025.
Why we care. This data shows that AI referral traffic converts at a higher rate than traditional non-branded search traffic, but the volume remains small. This signals emerging value, not a replacement channel.
Higher conversion rate. ChatGPT traffic converted at 1.81% vs. 1.39% for non-branded organic (31% higher). It outperformed organic in 10 of 12 months.
Visibility Labs attributes the higher rate to intent compression. Users often refine product needs in ChatGPT before clicking. By the time they reach a product page, they may be closer to purchase than a typical search visitor still comparing options.
Key findings. ChatGPT’s conversion advantage is clear, but growth is slowing and volume remains small.
Massive traffic growth: ChatGPT visits grew 1,079%, from 1,544 in January to 18,202 in December. Non-branded organic grew 17% over the same period.
Lower AOV: Average order value was $204 for ChatGPT vs. $238 for organic, a 14.3% gap.
Higher revenue per session: Despite lower AOV, ChatGPT generated $3.65 per session vs. $3.30 for organic (10.3% higher).
Small revenue share: ChatGPT drove $474,000 in revenue vs. $32.1 million from non-branded organic — 1.48% of organic revenue, rising to 2.2% in the second half of 2025.
Growth tied to product updates: Visibility Labs links the first-half spike to shopping carousel features introduced in April 2025. Growth began flattening around August.
Still dwarfed by organic: Non-branded organic traffic was 70x larger than ChatGPT overall, narrowing to 47x in Q4. Early 2025 volatility included months with just 15 to 37 ChatGPT-attributed conversions, limiting statistical confidence until midyear.
The attribution gap. GA4 referral data likely understates ChatGPT’s influence. According to Visibility Labs:
Many users get product recommendations from ChatGPT, then search for the brand or product on Google before purchasing. Those conversions are typically attributed to branded organic search.
Set up post-purchase surveys to better capture AI-influenced revenue.
About the data. Visibility Labs analyzed 12 months of GA4 data (January to December 2025) from 94 seven- and eight-figure ecommerce brands, comparing 9.46 million non-branded organic sessions to 135,000 ChatGPT referral sessions. The study excluded homepage and blog traffic to focus on commercial-intent visits more likely to evaluate and purchase products.
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The Nightmare Returns in the Cloud
A new era of survival horror dawns with Resident Evil: Requiem, the iconic Capcom series' most immersive entry yet. Follow FBI analyst Grace Ashcroft and veteran agent Leon S. Kennedy as their stories and playstyles intertwine in a chilling, emotional fight for survival. Return to Raccoon City, the ruined heart of a 1998 bioweapon disaster now buried in government secrecy. Grace investigates her mother's mysterious death while Leon, hardened by years of battling outbreaks, uncovers a new bioterror threat spreading through the Midwest. Classic Resident Evil survival horror returns with tense combat and clever puzzles - now enhanced with seamless switching between first‑ and third‑person views for a more personal nightmare.
TCL CSOT, a global leader in advanced display technologies and a subsidiary of TCL Technology (000100.SZ), is setting the tone for the industry ahead of Mobile World Congress (MWC) 2026. Under the theme "Super Pixel Beyond Limits", TCL CSOT will debut its groundbreaking Super Pixel technology on the global stage, alongside a spectrum of future-shaping products including advanced FMM OLED, inkjet-printed OLED (IJP OLED) and MLED applications. Guided by its core APEX philosophy, the company is delivering immersive, sustainable, next‑generation experiences across smartphones, tablets, notebooks, monitors, and beyond.
Introducing Super Pixel: Seeing Beyond Limits
At the forefront of TCL CSOT's showcase is Super Pixel technology, an innovation poised to redefine next-generation display performance. It delivers a powerful trifecta of benefits:
High Clarity: Achieves sharpness comparable to WQHD SPR. By increasing sub‑pixel quantity by approximately 1.8%, it renders images that are more accurate, clear, and finely detailed.
Smart Power Use: Optimized data processing reduces power consumption by up to 25% while maintaining image quality.
Rapid Refresh: Leveraging a Real RGB pixel layout, Super Pixel requires less bandwidth than SPR, enabling refresh rates up to 40% higher.
JEDEC Solid State Technology Association, the global leader in the development of standards for the microelectronics industry, today announced the publication of its highly anticipated JESD220H and JESD223G: Universal Flash Storage 5.0 and UFS Host Controller Interface (UFSHCI) 5.0. Designed for mobile applications, automotive and computing systems that demand high performance with low power consumption, UFS 5.0 will deliver faster data access and improved performance compared to its predecessor while maintaining compatibility with UFS 4.x hardware.
UFS offers high-performance, embedded storage with low power consumption, making it ideal for use in applications where power efficiency is essential. This includes computing and mobile systems like smartphones and wearables, as well as an expanding role in generative AI, automotive applications, edge computing and gaming consoles. Its high-speed serial interface and optimized protocol enable significant throughput for power-efficient system performance.
Phanteks today announces the 360M25-LCD AIO, a high-performance 360 mm liquid CPU cooler featuring an ultra-large 6-inch high-resolution IPS LCD as its centerpiece, combining powerful cooling performance with advanced hardware-level system customization. Built for high-end Intel and AMD platforms, the 360M25-LCD AIO features a pure copper cold plate and a 360 mm radiator paired with three M25 Gen 2 D-RGB fans, delivering strong airflow, efficient heat dissipation, and low noise under demanding workloads.
The 6-inch high-resolution (1480x720) IPS LCD offers sharp visuals with a smooth 60 Hz refresh rate and wide viewing angles while maintaining ample clearance for motherboard components and tall RGB RAM modules up to 51 mm in height. Multiple orientation options allow seamless integration across different system layouts. Customization is powered by the NEXLINQ App for Windows, enabling users to personalize the LCD with real-time system telemetry, temperatures, clock speeds, media, animations, and custom graphics. The display operates directly on the hardware, minimizing CPU overhead while ensuring smooth performance.
Supermicro, Inc., a Total IT Solution Provider for AI, Cloud, Storage, and 5G/Edge, is announcing the launch of the industry's first and highest-density blade server platform powered by the latest AMD EPYC 4005 series processors. Designed with a flexible, density-optimized blade architecture, Supermicro's new MicroBlade platform is designed for longevity and versatility. By including the latest AMD EPYC 4005 series processors, along with previous versions, the system provides seamless scalability and long-term investment protection, allowing organizations to expand and upgrade as compute requirements evolve.
"Our flexible blade architecture enables customers to mix different node types with different CPUs within a single enclosure and can incorporate up to 320 server nodes in a standard 48U rack," said Charles Liang, president and CEO of Supermicro. "Supermicro continues to lead the industry in delivering advanced, energy-efficient platforms to market that maximize scalability, lower total cost of ownership, and protecting data center investments for the long term."
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