be quiet!, the German manufacturer for premium PC components and peripherals, is proud to announce Dark Rock Pro 6 and Dark Rock 6. These high-end air coolers feature an all-new design, significantly better performance thanks to optimized heat sinks and optimized high-performance heat pipes, as well as an extended feature set for even greater ease of use and compatibility. Both coolers are built for users who demand powerful cooling performance, maximum compatibility with high-end motherboards and RAM modules, and the virtually inaudible operation that defines be quiet!'s Dark Rock series.
"With Dark Rock Pro 6 and Dark Rock 6, we have taken our high-end air cooling portfolio to the next level," says Aaron Licht, CEO of be quiet! "With improved performance and a new level of quietness through its optional semi-passive mode, the Dark Rock 6 series delivers the cooling power and elegance users expect from be quiet!, whether they are building a heavily overclocked workstation or a compact high-end gaming system."
LG Display, the world's leading innovator of display technologies, announced today that it is unveiling its next-generation OLED technologies at SID Display Week 2026, further strengthening its OLED leadership.
During the exhibition, held at the Los Angeles Convention Center from May 5 to 7, LG Display will present OLED display solutions optimized for the AI era under the theme, "OLED Evolution for the AI Era." SID Display Week is the world's largest display event, where global companies and researchers gather to present research papers and showcase mid- to long-term future technologies and new products.
Last week, news broke that Lenovo had bought Phoenix Technologies' firmware (BIOS) technology business and now it looks like AMIβalso known as American Megatrends Incβis about to get a new owner, namely Lattice Semiconductor. That leaves Taiwanese Insyde Software as the only independent UEFI/BIOS developer in a market that at least on the desktop side has been largely ruled by AMI and is likely to continue to be so, even with AMI now being a subsidiary to Lattice Semiconductor.
Lattice is offering US$1.65 billion in cash and stock for AMI, which is a privately held company today. For those unfamiliar with Lattice, the company makes a range of FPGA solutions for a wide range of markets and is a competitor with AMD's Xilinx subsidiary and Altera, which is part owned by Intel. It's not entirely clear what the synergy is between Lattice and AMI, but a statement by Lattice CEO Ford Tamer suggests that the company thinks it might help its customers "deploy complex systems faster and with greater confidence" under Lattice's "everywhere companion chip strategy". Time will tell if this will lead to changes to AMI's current customers or not, since as the biggest UEFI/BIOS vendor out there, used by almost all mainstream motherboard makers and many other x86/x64 hardware makers, they have something of a unique position in the market.
The CPU market looks very different from six months ago. Intel's back in the conversation, AMD's X3D chips still rule gaming, and there's genuine value at every price point.
While the software industry has made genuine strides over the past few decades to deliver products securely, the furious pace of AI adoption is putting that progress at risk. Businesses are moving fast to self-host LLM infrastructure, drawn by the promise of AI as a force multiplier and the pressure to deliver more value faster. But speed is coming at the expense of security.
In the wake of the
The North Korea-aligned state-sponsored hacking group known as ScarCruft has compromised a video game platform in a supply chain espionage attack, trojanizing its components with a backdoor called BirdCallto likely target ethnic Koreans residing in China.
While prior versions of the backdoor have primarily targeted Windows users only, the supply chain attack is assessed to have enabled the
Final Fantasy VII Remake Part 3 has yet to be officially announced, but recent statements from director Naoki Hamaguchi suggest theΒ game's reveal and release aren't too far off. According to a high-effort leak posted onΒ ResetEra, the third and final entry in the remake trilogy will be revealed during this year'sΒ Summer Game FestΒ opening showcase on June 5, but many of the detailsΒ sound too good to be true. "I am posting this on behalf of somebody else I know to protect their identity who works somewhere in the chain between Square Enix marketing and Summer Game Fest event staff. The level of [β¦]
The memory shortage faced by Apple can be avoided as the company can purchase DRAM quantities in bulk for a multitude of products, but one area where the Cupertino firm may continue to struggle is chip supply. As TSMC is operating at its maximum capacityΒ by fulfilling 3nm silicon orders for AI customers, itβs adversely affecting iPhone 17 Pro Max shipments to the point that a customer who has been searching around for a flagship unit is unable to find one in a U.S. state. Low A19 Pro chip supply could also affect the second-generation MacBook Neo shipments, as Apple will [β¦]
China is targeting 70% local wafer sourcing as firms like Eswin scale 12-inch production, aiming to reduce reliance on foreign suppliers and support growing AI chip demand.
Notepad++ creator Don Ho has filed a trademark complaint with Cloudflare and is threatening further legal action against the developer of a macOS port.
A YouTuber has tested Intel's 12 P-core Core 9 273PQE and discovered the chip outperforms the Core i9-14900K by up to 9% in games potentially making the 273PQE Intel's fastest gaming CPU.
Levelop helps developers master coding patterns and system design through interactive challenges, an intuitive system design canvas, and daily practice. It adapts to your goals, tracks progress with personalized dashboards, and uses AI-powered guidance to keep you focused and productive. Join a community of learners and builders, set achievable milestones, and consistently grow your skills.
Vimi is an AI-powered photo studio that turns selfies, pet shots, and couple photos into polished portraits and creative artwork. Browse themed collections like Cute 3D World, Premium Portrait, Playground FX, and Elegant Sari to find a look you love. Upload photos, pick a style, and generate unique images for profiles, gifts, or celebrations in minutes.
Sony's WH-1000XX The ColleXion has been spotted adorning the ears of Damson Idris, in what appears to me to be an early tease of the super-premium cans
To address the challenges of water quality and availability in the Scheldt Basin, a vital river network flowing through Belgium, Google is supporting Agua Segura and Agrβ¦
The next Call of Duty game isnβt coming to PlayStation 4 Over the weekend, rumours began circulating that the next Call of Duty game is being developed for last-generation consoles. This means that the game was being developed with PlayStation 4 and Xbox One in mind. In response to these rumours, Activision has used their [β¦]
DDR6 memory is officially in development All major memory manufacturers, including Samsung, SK Hynix, and Micron, have reportedly started developing DDR6 memory. Alongside substrate manufacturers, βjoint developmentβ for the standard has reportedly begun. According to The Elec, this happens βmore than two years before product launchβ, placing DDR6βs launch in a 2028-2029 timeframe. JEDEC has [β¦]
Are you looking for esports-level performance without unnecessary weight? The SKILLER SGM70W delivers professional performance in an ultra-lightweight design - whether used wired or wireless. Equipped with the precise PixArt PAW3395 sensor, an extremely high polling rate, and ultra-smooth glass feet, it offers maximum control with minimal weight and is perfect for ambitious gamers who demand speed, precision, and flexibility.
The SKILLER SGM70W relies on the proven optical PixArt PAW3395 sensor, delivering up to 26,000 DPI to capture even the smallest movements with accuracy. This ensures the precision needed for fast reactions and exact tracking during competitive gameplay. Whether wired or wireless, the SKILLER SGM70W adapts effortlessly to any gaming situation. Both modes offer professional performance, while the wireless mode benefits from an impressive 8,000 Hz polling rate for especially responsive input.
A critical security vulnerability in Weaver (Fanwei) E-cology, an enterprise office automation (OA) and collaboration platform, has come under active exploitation in the wild.
The vulnerability (CVE-2026-22679, CVSS score: 9.8) relates to a case of unauthenticated remote code execution affecting Weaver E-cology 10.0 versions prior to 20260312. The issue resides in the "/papi/esearch/data/devops/
Microsoft has disclosed details of a large-scale credential theft campaign that has leveraged a combination of code of conduct-themed lures and legitimate email services to direct users to attacker-controlled domains and steal authentication tokens.
The multi-stage campaign, observed between April 14 and 16, 2026, targeted more than 35,000 users across over 13,000 organizations in 26 countries,
This morning, Finnish developer Remedy Entertainment posted its Q1 2026 financial report, which revealed, among other things, a new sales milestone for CONTROL: 6 million units sold. The year's first quarter was profitable but slightly down year over year, with revenue falling 1.9% to β¬13.1 million, though EBITDA (earnings before interest, taxes, depreciation, and amortization) actually improved to β¬2.9 million from β¬2.6 million. The more notable shift is in the revenue mix:Β game sales and royalties nearly doubledΒ to β¬5.0 million (from β¬2.6 million in Q1 2025), while development fees fell from β¬10.7 million to β¬8.2 million as CONTROL Resonant nears completion. [β¦]
The Keychron V1 Ultra 8K delivers an impressive feature set for its price, including 8,000Hz polling over wired and 2.4GHz wireless connections and hot-swappable Silk POM switches.
XPG, a leading provider of high-performance products for gamers, esports pros, and tech enthusiasts, today announced the launch of its groundbreaking new memory series, NOVAKEY. As the flagship of the series, the NOVAKEY RGB DDR5 features the world's first patented "Infinity Mirror" design. Delivering speeds up to 6,400 MT/s and capacities up to 32 GB per module, it is engineered for mainstream gamers and creators who demand a perfect balance between sophisticated style and rock-solid performance.
The launch of NOVAKEY marks a significant milestone in XPG's brand evolution. The name combines "Nova," representing the brilliant energy and infinite potential of a supernova, with "Key," symbolizing the essential technology that unlocks next-level performance. Its patented "Infinity Mirror" design utilizes a futuristic geometric silhouette to create mesmerizing 3D visual depth. To complement the trend of modern PC builds with large glass panels, the XPG design team applied optical reflection principles to the heat sink, creating an "infinite time tunnel" effect from any viewing angle. The exterior features XPG's signature slanted-cut language, while the matte black metal accents and brushed aluminium finish ensure a premium, refined look even when the RGB lighting is turned off.
Global memory leader Team Group Inc. continues to advance product performance with the introduction of new high-frequency specifications for its ELITE PLUS DDR5 and ELITE DDR5 desktop memory modules. Both products deliver speeds of up to 8000 MT/s and operate at 1.1 V with CL56-56-56-128 timings, fully compliant with JEDEC standards. Designed to meet the growing demand for high-frequency operation, these modules not only fulfill performance requirements but also enhance overall system performance and computing experience, highlighting Team Group's technological strengths in high-performance memory. Both products are expected to be available soon on Amazon in North America.
As demand for high-performance computing and digital technologies continues to grow, Team Group introduces the ELITE PLUS DDR5 8000 MT/s and ELITE DDR5 8000 MT/s as new high-frequency, low-power consumption desktop memory modules. Through frequency upgrades, they are engineered to support a variety of desktop use scenarios, including learning and entertainment. Operating at 1.1 V, the modules effectively lower power consumption while extending the computer's lifespan. They are also equipped with DDR5 Same-Bank Refresh technology and an optimized IC architecture, maintaining smooth operation under multitasking conditions and improving overall system efficiency.
OpenAI appears to be fast-tracking its plans for an AI-enabled smartphone, partially in a bid to bolster its IPO that might land as soon as this year. And, in its urgency, OpenAI appears to be settling on a customized version of MediaTek's upcoming flagship Dimensity 9600 chip as the SoC of choice for the planned smartphone. OpenAI's smartphone will use a customized version of the Dimensity 9600 chip, replete with a dual-NPU architecture and enhanced HDR for real-world visual sensing The famous analyst Ming-Chi Kuo revealed towards the end of April that OpenAI had relegated its planned range of consumer [β¦]
TwainGPT is an AI humanizer that transforms AI-generated text into natural, undetectable writing using advanced algorithms. Simply paste any draft and TwainGPT rewrites your content to sound genuinely human, bypassing leading detectors like GPTZero, ZeroGPT, Copyleaks, Turnitin, QuillBot, and Grammarly. The platform also includes a built-in AI detector to analyze content from models like ChatGPT and Gemini before publishing. With support for 100+ languages and a smooth mobile experience, TwainGPT is built for anyone who needs human writing that bypasses AI detectors.
Incident Index turns raw incident notes into structured RCAs and stakeholder-ready reports in minutes. Paste a plain-language description or run a guided Conduct session, and it generates timelines, root causes, 5 Whys, and fishbone diagrams aligned to your team's standards.
Export to PDF, Word, or Markdown, collaborate with version history, and keep a searchable knowledge base of past incidents to spot patterns and reuse learnings.
TSMC is turning into a victim of its own success as the world's preferred chip foundry, leaving its heretofore prized customers such as Apple in a bind of sorts as they suddenly find themselves crowded out by AI hyperscalers. In its frustration, Apple is now reportedly exploring the possibility of dividing up its silicon load between Samsung, Intel, and TSMC rather than remaining largely TSMC-exclusive. Apple is looking for contingencies by tentatively probing Intel and Samsung as additional vectors for manufacturing its custom chips According to Bloomberg's Mark Gurman, Apple has already held "early-stage talks" with Intel for using its [β¦]
Samsung might have a lot of faults, but a lack of innovation is certainly not among those. As a case in point, look no further than the recent SID exhibition in the United States, where Samsung just unveiled two revolutionary display technologies, unlocking a veritable suite of biomarker-led applications in the process. Samsung flexes its innovative muscle with the "Flex Chroma Pixel" and "Sensor OLED" The famous tipster Ice Universe has just detailed two new display technologies that Samsung recently showcased at the SID exhibition. Samsung's "Flex Chroma Pixel" display combines next-gen emissive materials, such as phosphorescent sensitized fluorescence (PSF), [β¦]
Online Whiteboard lets you create and share a real-time canvas with one click. Open a board in your browser, send the link, and collaborate instantly across devices with no sign-up or installs. Teachers, remote teams, and creators sketch ideas, plan projects, and diagram concepts on an infinite canvas that loads fast and stays simple, so you can focus on thinking together.
GPT Image 2 lets teams create marketing visuals, product imagery, realistic screenshots, and editable assets with high prompt fidelity and readable text. You can start from a prompt or reference, then refine layout, style, and subject with targeted edits that preserve the brief. Use it to produce campaign key visuals, posters, explainers, commerce imagery, and storyboards, then carry the approved still into video workflows.
CreatorSpark is an AI writing tool for educational YouTube creators that learns your voice, beliefs, and point of viewβnot just how you sound. Instead of just copying your word choices, it learns what you actually thinkβyour beliefs, your take on your niche, and the positions youβd push back on. You tell it once and it applies that to everything it helps you write. With training from your best content, it helps creators reach 80-90% accuracy instead of the industry standard 60%. Built by a YouTube creator and 10-year copywriter who built her own solution out of frustration.
Logitech's HITS (haptic inductive trigger system), introduced with the G Pro X2 Superstrike gaming mouse in late 2025, made serious waves in enthusiast gaming mouse spaces, but, as is the case with many of Logitech's innovations, the mouse the tech came with was imperfect and commanded a premium price. Now, it seems as though at least two Chinese peripheral makers are lining up to challenge at least some of Logitech's capabilities with their own magnetic switch tech. First, and the one we know the least about, is Keychron, surprisingly enough who is apparently preparing a micro switch called the MagOpt. The MagOpt switch was teased by Keychron on the brand's own YouTube channel, where it showed off a switch design that looks to use a hybrid optical and magnetic sensing mechanism combined with a traditional click leaf. It seems as though Keychron's MagOpt switch will attempt to mimic some of the functionality of the HITS systemβlike rapid trigger, adjustable actuation, and better longevityβbut without a lot of the adjustability enabled by the haptic feedback of Logitech's HITS system.
The other incoming contender is Snaptiq, a product by a Russian streamer (shared by @goonerfps on X), and this system appears to have much more feature parity with Logitech HITS. The sensors in Snaptiq are analogue, like those found in Logitech's implementation, but these use magnets and either Hall effect or TMR sensor in place of Logitech's inductive switches. More importantly, Snaptiq will also mimic the tactile feedback with vibration motors, similar to HITS. How this pans out remains to be seen, but Lunacy claims that it will be able to detect movement as fine as 1 micron (0.001 mm) and that the mouse clicks themselves will be completely silent. Lunatic's Snaptiq is slated to launch by the end of 2026, although it is unlikely to launch in Western markets. However, this and Keychron's implementation may be the start of a wave of Chinese brands adopting similar tech to Logitech HITS.
A recent survey from Internet Matters reveals that the UK's Online Safety Act has had limited effectiveness in stopping minors from accessing social media and adult content.
Capy Trips is a travel discovery and planning site that helps you find the right destination and map out your getaway. Browse regions and popular cities with data from real travelers, explore hidden gems as alternatives to famous spots, and save ideas to My Trips.
Nyata AI is Bristolβs AI companion that helps residents find free meals, hot showers, local services, and community events through a friendly chat. It connects you with housing and mental health support, job centres, and when needed, directs you to trained professionals for personalised guidance.
Built by locals and registered with the UK ICO, Nyata AI focuses on accessible, accurate, and privacy-conscious support for people navigating community resources.
When NVIDIA first revealed DLSS 5 and its neural rendering, a lot of the online backlash that was leveled at the feature centered around Capcom's Resident Evil character, Grace, and how DLSS 5 changed her facial features. Now, in a recent interview with Eurogamer, Koshi Nakanishi and Masato Kumzawa, the game's director and producer, have responded to the DLSS 5 outrage and to the game's overall reception at and since launch. Addressing the DLSS 5 debacle, Kumzawa took the backlash as a positive indication, commenting that "the fact a lot of players commented they really liked the original design of Grace and didn't want to see it changed was a positiveβit meant we got the design right," and that it was an indication that "Grace quickly established herself as a fan favorite." The Nakanishi and Kumzawa did not comment on previous allegations that Capcom had not involved game developers or even inform them of the potential changes to the character designs ahead of time.
Just 16 days after Resident Evil Requiem launched, it had already sold over 6 million units, making it the fastest-selling Resident Evil game to date. Commenting on the overall success of the game, the pair said that "we were very happy to see the reaction of players around the world after the game launched. In particular, because we were very tight-lipped in order to maintain the surprise for players, especially about what happens after the return to Raccoon City. So, watching people's clips and online reactions, we felt not only pleased that they were enjoying it, but relieved our strategy was right to try and save that for them." Notably, the Resident Evil developer publicly asked gamers not to spoil surprises about the game when the game's plot was leaked online shortly before the official launch.
The move comes in response to proposed state regulatory measures designed to protect minors from accessing harmful content within the companyβs apps.
The platform will allow creators to replace copyrighted songs with royalty-free instrumental clips, while also using conversation context to filter video comments.
As rumors suggest that Google is interested in using Intel for its next-generation tensor processing unit (TPU) chips, well known analyst Ming-Chi Kuo has shared his thoughts on the matter. The analyst believes that yields will be a key factor in Google's decision, especially since the technology giant has started to focus on cost savings for the Humufish next-generation TPU's design. Intel's Yields With The EMIB-T Packaging Technology Will Play Key Role In Google's TPU Orders, Says Analyst Intel's EMIB-T packaging technology, short for Embedded Multi-die Interconnect Bridge Through Silicon Vias (EMIB-T) relies on using a 'bridge' that is embedded [β¦]
Nintendo fans and Nintendo Switch 2 owners have a lot to look forward to in 2027-2028, if interviewer Kiwi Talkz is to be believed. Reece 'Kiwi Talkz' Reilly, who you may recognize as a YouTuber who regularly interviews game developers and someone who has occasionally leaked accurate information ahead of its official reveal, has shared his latest tidbit that's stirred speculation, and it points to more Metroid, Zelda, and Smash Bros. to look forward to. What 'more' for any of those franchises means is less clear. There's the Legend of Zelda movie that's coming next year, which Reilly mentions, but [β¦]
Birthday Invitation AI is an all-in-one platform for creating beautiful birthday invitations and managing RSVPs. It offers over 500 curated theme templates like Peppa Pig, Paw Patrol, Unicorn, Minecraft, and more, or you can describe a custom theme in any language. The AI creates personalized, print-ready invitations in minutes. Features include QR code RSVP tracking, real-time guest management, and automatic email reminders. It supports birthdays for all ages, milestone birthdays, 8 languages, and offers a free RSVP form for custom designs.
PictaBase is a lightweight digital asset manager that helps field teams, agencies, and inspectors turn scattered photo libraries into searchable business assets. Organize images with custom tags and industry templates, then find shots in seconds with chip-based filters and AI-assisted suggestions you control. Upload directly from the browser to your S3 for zero-knowledge privacy, keep portable sidecar metadata, annotate assets for clear feedback, and deliver branded client galleries. Enjoy fast browsing across huge libraries and simple pricing starting with a one-time lifetime license.
U.S. cybersecurity agency CISA says the CopyFail bug is being actively used in hacking campaigns, and poses a major risk to servers and data centers that rely on Linux.
Responding once again to online speculation, Activision has confirmed the status of Call of Duty 2026 on Xbox One and PS4, and it doesn't make for good reading for players on both. Even if it's the right decision to make.
With the official launch of Forza Horizon 6 around the corner, Microsoft and Playground Games have just divulged a little more information about the upcoming driving sim, specifically its world, car line-up, and official console performance modes and expected frame rates. Firstly, and perhaps most importantly Forza Horizon 6 will feature two distinct performance modes on the Xbox Series X and S consoles. Performance Mode will allow the game to run at 60 FPS on both consoles, at 4K resolution with dynamic upscaling on the Series X and 1080p with dynamic scaling on the Series S. Quality Mode, on the other hand, will target 30 FPS on both Xbox variants, at 4K native resolution with "increased visual fidelity" on the Series X and 1440p with dynamic scaling to maintain the target frame rate. Horizon 6 will also feature a number of accessibility features, including AutoDrive, Proximity Radar, High Contrast mode, colorblind filters, and ASL and BSL interpreters for cut-scenes. There is also an option to modify the game speed in offline mode, which should make the game more accessible to kids and those with limited mobility and reflexes, especially when used in conjunction with difficulty settings.
The announcement revealed that gamers can start preloading Forza Horizon 6 on both PC and Xbox already, from the library page for preorderers and Game Pass subscribers, from the Microsoft Store, or using the Xbox app for smartphones if you're planning on buying a physical edition. Microsoft will also be giving Forza veterans login rewards in the form of free special car unlocks that will appear in players' garages after they complete the introductory mission. These cars depend on the game players previously played: 2024 Chevrolet Corvette E-Ray for Forza Motorsport; 2021 Mercedes-AMD ONE for Forza Horizon 5; 2016 Aston Martin Vulcan for Forza Horizon 4; 2016 Lamborghini Centenario LP 770-4 for Forza Horizon 3; 2014 Lamborghini HuracΓ‘n LP-610-4 for Forza Horizon 2; and 2013 Dodge SRT Viper GTS for Forza Horizon.
Hard Disk Drives (HDDs) and Solid State Drives (SSDs) are among the most sought-after commodities in computing today, as the expansion of AI data centers consumes everything in its path. According to Seagate, Sandisk, and Western Digital, demand is so high that customers are signing long-term supply agreements lasting up to five years. This duration is significant because customers are now planning their contracts around demand expansion, which is not only substantial but will also bring better balance to the supply chain. With customers driving steady demand, HDD and SSD manufacturers know exactly how much spinning rust or NAND Flash to produce to meet this demand. Over time, this is a positive development for a supply chain that will adapt with expanding production capacity. However, it poses a short-term challenge for PC gamers.
For example, at the start of this year, we reported that HDD prices have soared by an average of 46% since mid-September. These changes have made spinning rust an expensive commodity, but this is minor compared to NAND Flash prices, which have increased 500% in just a few months. The expansion of AI data centers has depleted any remaining inventory of HDDs and SSDs, leaving the consumer PC market to compete for the few remaining units available for gaming PCs. Interestingly, HDDs contain almost no silicon for storage purposes, so their significant price increases are a supply chain issue unrelated to the semiconductor industry. Apart from the controllers that use silicon, HDD platters are made from materials that are not currently in short supply. However, high demand keeps their prices elevated.
U.S. carriers often have a truckload of salivating deals for customers to upgrade to the latest-generation flagships at a sizable discount, just as long as they satisfy certain requirements. On this occasion, one subscriber was on his way to becoming the proud owner of a Galaxy S26 Ultra, and seeing as how Verizon had one that wasnβt just $600 off, but it was also rewarding an additional line, not to mention an upgraded plan at no additional cost, the offer was a steal. Unfortunately, these deals are only enticing if Verizon can honor them, and due to serious negligence, the [β¦]
Intel appoints Alex Katouzian to lead client computing and physical AI efforts and confirms Pushkar Ranade as CTO, signaling a deeper shift toward AI-driven and edge computing systems
The Trump administration is said to be discussing an executive order that would establish a government review process for new AI models before theyβre released to the public.
AuthorOS is an AI-powered publishing studio that takes you from a half-formed book idea to a finished, Amazon-ready title. It guides you through four phases (Plan, Write, Prepare, Publish) across 11 stages, capturing your knowledge and voice, building an outline, drafting chapters that sound like you, and producing the cover, listing, and export files Amazon needs.
It's built for first-time authors who have a book in them but don't have a year, a ghostwriter, or a publisher. You bring the idea and the voice. AuthorOS handles the rest, and your name is the only one on the cover.
A Tennessee solar farm integrates cattle grazing using adjustable panels, offering potential income diversification as agricultural revenues decline across the United States.
During National Small Business Week, jumpstart your growth with tools like Gemini, Workspace and Ads β plus, resources and exclusive offers from Google.
Even though it looks as though Valve may be preparing for some upcoming large-scale hardware shipments, and it has officially launched the Steam Controller that was slated to launch with the Steam Machine, the gaming giant has yet to even announce a price for the Steam Machine. While we know from a previous statement that this is due to the ongoing RAM shortage, Valve's Steve Cardinali and Lawrence Yang have just addressed the Steam Machine's launch again in a recent interview with PC Gamer. Yang explains that "I mean, obviously we're bummed that this is the state of things. At the very least we're not the only ones in this boat. Like, everyone's kind of figuring out how to overcome these obstacles and challengesβRAM shortages, memory shortages, price hikes, everything."
Despite this somewhat pessimistic outlook, Yang also says that Valve is still aiming for competitive pricing on the Steam Machine: "You know, it's unavoidable that it will impact basically anything we make that has any of those parts in them. So we're doing our best to make sure that we can make the product and have it still available at as good and competitive a price as we can." It also seems as though Valve didn't expect the memory price hikes and shortages to be quite so steep and severe, as Cardinali explains that "you're, like, right there, and then you have this whole challenge thrown at you last minute. It's frustrating. But yeah, we're working our hardest to get resolution there." Yang also commented that, even though it was expected that all three hardware products would launch around the same time, Valve knew that the Controller might launch ahead of the Frame and Machine, stating that "we knew that there was some chance that schedules would move, and we would just ship them when they were ready," and he again confirms that Valve was not prepared to launch the Steam Machine without launching the controller first or at the same time.
Bazzite 44 is a big one. Built on Fedora 44, this gaming-focused Linux distro lands with KDE Plasma 6.6 and Gnome 50, the OGC kernel 6.19, and Mesa 26.0.5 for better GPU support across Vulkan and OpenGL titles. The release also strengthens security with signed ISOs and updates bundled tools.
Video game studios don't often comment on rumours, but when they do they offer welcome points of clarity for players. Today, Activision chose to comment on a rumour that ran rampant yesterday and most of today, which was that the next Call of Duty game (which is largely reported to be Call of Duty: Modern Warfare 4) is being made for last-gen consoles, specifically PS4. The official X (formerly Twitter) account for the shooter franchise cleared the air on that, and seemingly confirmed one of the biggest questions surrounding 2026's Call of Duty entry. "Not sure where this one started, [β¦]
NVIDIA's Open-Source "Nemotron 3 Super" AI model has topped the EnterpriseOps-Gym leaderboard, showcasing NVIDIA's software prowess. NVIDIA Is Topping Both AI Hardware and Software Leaderboards With Its Open-Source Nemotron 3 Super, Leading The Pack In March this year, NVIDIA introduced its Neomtron 3 Super, a 120B AI model with 12B active parameters. Based on a hybrid MoE architecture, the model is designed to deliver a 5x throughput versus the previous Nemotron Super model, and tackles large context with a native 1M-token context windows that gives agents long-term memory for aligned, high accuracy reasoning. Some of the highlights of NVIDIA's Nemotron [β¦]
Grand Theft Auto VI will be the biggest video game launch, and perhaps the biggest launch of any single piece of entertainment in history, when it arrives. Whether that's on November 19, 2026, as is the current plan, or on a different date due to an unforeseen delay, that statement is practically set in stone, and that'll happen despite GTA 6 only arriving on PlayStation 5 and Xbox Series X/S consoles to start, and not on PC. Why it won't arrive on PC is a topic of much debate, with speculation being that Rockstar and Take-Two would rather let players [β¦]
In a recent interview with Mundfish founder and CEO Robert Bagratuni about the Atomic Heart series, I inquired about the studio's opinion on NVIDIA DLSS 5, the surprise announcement at GDC 2026 that proved highly controversial among developers and modders: some people love it, others hate it. Atomic Heart already supports NVIDIA DLSS technologies like Super Resolution and Frame Generation. Is Mundfish considering DLSS 5? Well, Bagratuni called it "highly promising", though he added that the developers are following its progress and will evaluate its potential addition in future releases. In short, he hasn't committed yet. DLSS 5 is aΒ very [β¦]
Convoe unifies team chat, task tracking, and calendar in one place. Its built-in AI, Kai, reads conversations to extract actions, deadlines, assignments, and events, then syncs them to boards and calendars so nothing slips. Use channels, threads, and DMs naturally; Convoe turns talk into tracked work with zero manual entry and notifies the right people. It replaces separate chat, task, calendar, and AI tools to keep teams aligned at lower cost.
DecidexAI is an AI data analyst for SaaS teams that monitors Stripe and GA4 metrics 24/7, detects anomalies, and sends real-time alerts via Slack or email. It delivers daily briefings, AI-written weekly executive reports, and answers natural-language questions while providing interactive dashboards with 68 prebuilt metrics. It also predicts churn with customer risk scores and action plans, plus cohort, MRR, and retention analyses, helping you catch revenue dips early and make faster decisions.
Katie Haun announced on Monday that $1 billion has been raised across new funds to continue the firmβs thesis of backing crypto and blockchain startups.
An active phishing campaign has been observed targeting multiple vectors since at least April 2025 with legitimate Remote Monitoring and Management (RMM) software as a way to establish persistent remote access to compromised hosts.
The activity, codenamed VENOMOUS#HELPER, has impacted over 80 organizations, most of which are in the U.S., according to Securonix. It shares overlaps with clusters
A former Bethesda artist has said the studio thought about swapping to Unreal Engine 5 for Xbox's Starfield, but stuck with Creation for its mod support.
Gigabyte Technology Co., Ltd., a global leader in high-performance computer hardware, is excited to announce the official launch of its Z890 PLUS series motherboards. Engineered to maximize the value and power of the new Intel Core Ultra 200S Plus series processors, this lineup, led by the high-value Z890 AORUS ELITE PLUS, delivers a significant leap in gaming performance without the premium price tag.
High-Value Performance for Every Gamer
The Z890 PLUS series is specifically designed for enthusiasts who prioritize performance-per-dollar. By focusing on models like the Z890 AORUS ELITE WIFI7 PLUS, Gigabyte provides a feature-rich platform that supports the latest high-performance processors. Internal testing against Intel 14th Gen CPUs reveals that these new processors offer up to 28% better gaming performance. In separate internal benchmarks, the series also demonstrates up to 35% better productivity performance compared to the previous generation. These distinct improvements make the PLUS series the ideal choice for both modern competitive gaming and intensive creative workloads.
The handheld is powered by a Unisoc Tiger T618 octa-core CPU alongside a Mali G52 GPU ticking along at 850MHz. The combo is paired with 3GB of RAM and 32GB of eMCP storage, and supports expansion via TF card slot. WiFi 5 comes standard, as does Bluetooth 5.0 connectivity, and...
A recent report by Semi's Silicon Manufacturers Group found that the silicon wafer industry is growing once again. The quarterly analysis confirmed that global shipments for silicon wafers increased 13.1% compared to the same quarter a year earlier, rising from 2,896 million square inches (MSI) to 3,275 MSI. Shipments declined...
The flagship Bartlett Lake chip can be a bit faster than the flagship Raptor Lake Refresh CPU, but this isn't the case in ever game. Bartlett Lake 12-P-Core Chip Delivers 5-9% Higher Performance in Games Than 24-Core Intel Core i9 14900K Intel's Bartlett Lake is an interesting CPU lineup, despite not being meant for the consumer segment. We have previously seen some users making efforts in running the flagship Bartlett Lake chip on a regular LGA 1700 motherboard, as technically, the Bartlett Lake CPUs are compatible with the LGA 1700 socket. Since no official BIOS is available from Intel, mainstream [β¦]
Samsung is not expected to fundamentally alter the prevailing mold when it launches the Galaxy Z Flip 8 later this summer. Even so, the South Korean tech behemoth is looking at a few iterative improvements that are likely to improve the device's ergonomics and aesthetics. Samsung Galaxy Z Flip 8 will weigh 8 grams less than its Flip 7 counterpart, and come equipped with a new hinge and a crease-free display South Korea-based Yeux1122 has now published a new blog post detailing that the Galaxy Z Flip 8 will be slimmer than its Flip 7 counterpart by around 0.5mm, courtesy [β¦]
Valve's latest Steam Controller, and the first of its previously announced new hardware products, has officially launched and is available for players to order directly through Steam. If you get through to one, that is, as the controller launched and promptly sold out within 30 minutes. Any new popular product release in video games or in any market today is a race to see whose connection worked faster or who could type in their credit card details faster, and the Steam Controller was no different. The new gamepad shot directly to the top of Steam's best-selling charts, and as quickly [β¦]
Start your next gaming build with this this combo from Newegg featuring a Ryzen 5 7600X, 16GB of DDR5-6000 memory, and a Micro-ATX B650M motherboard from ASRock for just $430.
PDFGate is a developer-centric platform to generate PDFs, collect secure digital signatures, and manage document workflows through a clean, predictable API. Create and send signature requests in minutes, embed signing in your app, and track status in real time from a simple dashboard. It offers fast performance, 99.9% uptime targets, and GDPR-compliant processing on EU servers. Teams get clear docs, quick integration, and responsive support to automate agreements while keeping control of data privacy.
Days after the disclosure of a critical vulnerability in popular web hosting software cPanel and WHM, hackers are now targeting and hacking thousands of vulnerable websites.
Automation doesnβt fail on its own β it does exactly what itβs trained to do. The problem is that when Google Ads is fed incomplete, misaligned, or overly broad signals, it can optimize toward the wrong outcome faster than most advertisers realize.
In our second installment of SMX Now, our new monthly series, Ameet Khabra of Hop Skip Media will break down a real account where a 417% jump in conversions turned out to be the wrong kind of success. Sheβll use that case study to explain the four key ways automation drift enters an account: signal drift, query drift, inventory drift, and creative drift.
Youβll leave with a practical framework for diagnosing drift early, understanding where human oversight matters most, and managing automation more deliberately so it works toward real business goals β not just platform-reported wins.
Progress Software has released updates to address two security flaws in MOVEit Automation, including a critical bug that could result in an authentication bypass.
MOVEit Automation (formerly Central) is a secure, server-based managed file transfer (MFT) solution used to schedule and automate file movement workflows in enterprise environments without requiring any custom scripts.Β
The
Itβs finally here! Valveβs Steam Controller is now available to purchase Itβs official: Valveβs second-generation Steam Controller is now available, giving PC gamers a premium gamepad optimised exclusively for PC gaming. No PS5 DualSense or Xbox controller, just pure PC goodness. In the UK, the Steam Controller is available for Β£85, and Valve currently claims [β¦]
Valve has confirmed that it's working on a successor to the Steam Deck, but that doesn't mean you should expect it anytime soon. Here's why an ARM-based SoC makes a lot of sense for the platform in the current tech landscape.
Almost every ThinkPad ever made has had a TrackPoint pointing system, and one engineer wants to repurpose them to create affordable accessibility controllers for PC gaming and more.
A short-lived Microsoft support page set 32GB of RAM as the worry-free level for gaming, yet Steamβs hardware data shows the majority of players fall below that mark.
It seems we are not too far from the next-generation Double Data Rate 6 (DDR6) memory for desktops and servers, as memory manufacturers are working with JEDEC to establish a new standard. According to South Korean media outlet The Elec, major memory makers such as SK hynix, Samsung, and Micron have reportedly begun designing DDR6 in their labs and are gradually coordinating module development with substrate manufacturers. This collaborative effort is taking place under the supervision of JEDEC, the industry authority that oversees standard development and ensures a common foundation for design. Manufacturers could have accessed JEDEC's first DDR6 draft since 2024, but the draft still lacks concrete specifications such as finalized voltage ranges, signal usage, power envelopes, and pinout design. However, this is expected to change as manufacturers are now accelerating standard development.
Last year, we reported that the major players mentioned above had already moved past the prototype stages and embarked on rigorous validation cycles. Perhaps the most interesting aspect is the designated throughput of 8,800 MT/s, with plans to scale up to a staggering 17,600 MT/s, nearly doubling the ceiling of today's DDR5. This increase is driven by DDR6's 4Γ24-bit sub-channel architecture, which requires entirely new approaches to signal integrity. It also differs from DDR5's current 2x32-bit sub-channel structure. To overcome the physical limits faced by DIMM form factors at higher speeds, the industry is betting on CAMM2 technology. Early indications suggest that server platforms will lead the change, with high-end notebooks following once manufacturing ramps up.
Shimizuβs Luma Ring proposes covering the moonβs equator with solar panels and transmitting energy to Earth via wireless microwave and laser systems.
This lamp is guaranteed to grab guests' attention, but if you're new to smart home tech, you may prefer to skip the app and use its remote control instead.
3DMark is a widely used benchmarking tool that measures GPU and CPU performance using a range of graphics tests, including modern ray tracing workloads, making it useful for everything from quick system checks to in-depth performance comparisons across different hardware configurations.
The Redditor, who claims to have attended the event, posted photos of Huynh holding the device on stage, along with what appear to be key specifications displayed on a background screen. Huynh reportedly confirmed that the Halo will launch in June, but did not provide any details on pricing.
In a galaxy far, far away, the Death Star wasn't just a weapon... it was a monumental achievement of (fictional) engineering and human resource management.
Today, Playground Games confirmed several key Forza Horizon 6 details ahead of the game's May 19 launch. First and foremost, the game is now gold, and preloading is available on Xbox Series S and X and PC via the Xbox app, with Steam preloading coming soon. You'll have to make a lot of space in your storage drive, though: Playground also shared that there will be two graphics modes to pick from on Xbox Series S and X. The former console will allow 1440p at 30 frames per second or 1080p at 60 frames per second, while the latter enables [β¦]
As compute requirements grow in AI datacenters, so do the power requirements, which are estimated to reach 17x higher with NVIDIA's Feynman. NVIDIA Feynman Racks Estimated To Feature 17x Higher Power Semi Costs Per Rack Versus Blackwell NVIDIA Feynman GPUs feature several groundbreaking features and will launch in 2028, after Rubin. The company has been working hard to deliver more efficient AI solutions, but as requirements grow, power requirements have increased tremendously. Morgan Stanley Research has published a chart that visualizes the total power semi content of three AI rack solutions from NVIDIA. Starting with the baseline Blackwell or B200, [β¦]
Bungie's new extraction shooter, Marathon, is still trying to find its footing as the latest triple-A multiplayer shooter on the market. While it's been critically praised by many (myself included), it seemingly hasn't reached the level of commercial success that Bungie or PlayStation Studios hoped it would reach. Despite that, Bungie isn't letting on that it has any concerns about Marathon, and in a recent interview has just re-emphasized how it has long-term plans for the game. As we continue to see multiplayer games launch with plenty of excitement and hullabaloo, only to die within a year for a myriad [β¦]
Navos is an AI strategy advisor for business leaders. It learns how your company works, tracks external forces that affect it, and tells you what changed, what it costs you, the scenarios, and your options. You get a strategy review of where you stand, a weekly brief on what moved in the world and what it means for you, live tracking of your performance against targets, and an advisor you can ask anything that answers from your actual numbers.
The raise gives Sierra more than $1 billion to work with β capital the company says it will use to become the "global standard" for AI-powered customer experiences.
Musk texted OpenAI's president and co-founder saying that he and CEO Sam Altman "will be the most hated men in America" if OpenAI doesn't settle the suit.
Google said it has βresolvedβ an issue with logging data within Google Search Console reporting. The logging issue happened between May 13, 2025 through April 27, 2026, about 50 weeks. The resolution did not fix the past data, but it did fix the issue going forward.
βA logging error prevented Search Console from accurately reporting impressions from May 13, 2025 until April 27, 2026. This issue has been resolved. As a result, you may notice a decrease in impressions in the Search Console Performance report. Only impressions and related metrics β CTR and average position β were affected; clicks were not affected by the error, and this issue affected data logging only.β
What was fixed. Just to be clear, Google has not fixed the data from May 13, 2025 through April 27, 2026 but just fixed the data going forward. So keep this in mind when reviewing the data in that date range.
John Mueller from Google confirmed onΒ BlueskyΒ that this is only fixed going forward and the old data will not be fixed.
Why we care. When reviewing your Search Console data, please note that for about 50 weeks, almost a year, the reports may be off and you may see a decrease in impressions, and thus click-through rate and average position data are also impacted.
This week, the shadows moved faster than the patches.
While most teams were still triaging last monthβs alerts, attackers had already turned control panels into kill switches, kernels into open doors, and open-source pipelines into silent delivery systems.
The game has shifted from breach to occupation. Theyβre living inside SaaS sessions, pushing code with trusted commits, and scaling
ASUS is reportedly limiting the supply of its RTX 5070 Ti models to prioritise its higher-profit RTX 5080 models According to a report on Channel Gate, via WCCFTECH, ASUS are reportedly changing its GPU supply strategy. ASUS will reportedly continue to reduce its supply of its RTX 5070 Ti series GPUs to βprimarily focusβ on [β¦]
Our time with IO Interactiveβs take on James Bond was filled with smart multi-approach spy action, intense shoot-outs, and one of the most unique vehicle chase sequences in the franchise.
Xboxβs future hinges on Asha Sharma, whose biggest challenge isnβt PlayStation or Steam, but transforming Microsoftβs own culture to save the brand.
Intel Corporation today announced two key leadership appointments to strengthen its core product business and advance the company's innovation agenda.
Alex Katouzian Appointed to Lead Client Computing & Physical AI Group
Alex Katouzian will join Intel as executive vice president and general manager of the Client Computing and Physical AI Group. In this role, Katouzian will align Intel's client computing business with emerging physical AI systems that span robotics, autonomous machines, and other AI devices.
JEDEC's latest announcement provides an updated timeline for the future of MRDIMM, a relatively new memory standard introduced a few years ago to support bandwidth-intensive data workloads. Multiplexed Rank DIMM technology uses a multiplexing register and buffers to allow two memory ranks to operate simultaneously on a single DIMM, effectively...
The Academy clarified rules for two categories related to AI, writes Vanity Fair. The first states that the only acting roles eligible for Oscar nominations are those "demonstrably performed by humans with their consent." Screenplays, meanwhile, must be human-authored to be eligible.
The mobile DRAM market is showing no sign of retrenchment as the wider industry stares at a ~100 percent quarter-over-quarter (QoQ) price increase in Q2 2026, building upon the 58 percent - 63 percent QoQ price growth for LPDDR5X in Q1. The mobile DRAM market shows no sign of cooling off, as Long-Term Agreements (LTAs) entrench price hikes SemiAnalysis reported just a few days back that LPDDR5 contract prices were recently hovering at around $10/GB after undergoing a 3x increase since Q1 2025. What's more, the firm expected this trend of price hikes to continue well into 2027. While DRAM [β¦]
GTA 6 is poised to set the market on fire when it launches this November. While its price hasn't been determined, there's no doubt the sixth entry in the series byΒ Rockstar GamesΒ will be a smashing success, butΒ Bank of AmericaΒ believes the game should be priced at $80. A high price point that would not only be in Take-Two's self-interest, but that could also save the entire gaming industry, which is perceived as struggling. In an investor note penned by Omar Dessouky, as reported by Seeking Alpha, after attending the iicon Video Game Conference where Take-Two CEO Strauss Zelnick heavily suggested the [β¦]
Intel has made two big changes: the appointment of Alex Katouzian from Qualcomm in the Client Computing & AI segment, along with Purskar Randae as CTO. Alex Katouzian Appointed to Lead Intel's Client Computing & Physical AI Group Press Release: Intel Corporation today announced two key leadership appointments to strengthen its core product business and advance the companyβs innovation agenda. Alex Katouzian will join Intel as executive vice president and general manager of the Client Computing and Physical AI Group. In this role, Katouzian will align Intelβs client computing business with emerging physical AI systems that span robotics, autonomous machines, [β¦]
Veteran game developer and Fallout co-creator Tim Cain has only just recently returned to game development full-time, but he's also kept up his personal YouTube channel, as he promised he would when he re-joined Obsidian Entertainment in December 2025. That's where his latest comments on the state of the industry that are catching several eyes come from, as he shares how the rise of social media influencers and "how the internet changed game design." Cain discusses how he's seen the video games industry, and specifically how the industry portrays video games to its audience. Anyone who follows games knows how [β¦]
AMD's immense success for its CPUs and GPUs in the AI segments will be a key driver for the company in the current year & the years ahead. AMD Is Expected To Ship Nearly 1.9 Million AI GPUs By 2027, While It's Share In China Will Be Larger Than NVIDIA's Intel, gaining momentum this quarter, thanks to Agentic AI's reliance on CPUs, has given us a teaser of what to expect from AMD's upcoming earnings. As per UBS, AMD isn't as constrained as Intel in the CPU segment and is anticipated to grow its Server CPU revenue by 80% this [β¦]
CISA warns of the actively exploited βCopy Failβ Linux flaw (CVE-2026-31431), enabling root access, with a public exploit released before patches were ready.
In a new review for the Arc Pro B70, the workstation GPU performs rather well across five games tested at 1440p resolution. On average, it loses to the RTX 5060 Ti 16GB in traditional raster but beats it in ray tracing. Overall, the B70 was only 2.9% behind the 5060 Ti in all games when you average out both RT and raster.
Emotions change day to day, and that's okay. Sometimes it's difficult, but it always gets betterβyou just need to be present and watch it shift. Uplume is a digital safe space designed to provide hope and acceptance through an aesthetic daily diary. Instead of tracking productivity, users check in with up to three feelings a day, blending them into beautiful, fluid 2D auras. You can discover emotional patterns, mix feelings, and build a quiet digital universe with your closest friends. It is a gentle reminder that every day has its colors, and your sky is always growing.
PartyInvitation.ai is a free AI-powered party invitation and online RSVP platform. Describe your party theme, and AI generates a unique invitation card with a built-in QR code in under a minute. Guests scan to RSVP instantly with no app or signup needed. It supports over 38 event types from birthdays to holiday parties, with optional gift registry and potluck sign-up. You can print or share invitations digitally, free to start.
Virginia and Washington, D.C. paused the data collection and sharing, after Bloomberg's investigation found their health insurance marketplaces were sharing users' information with advertisers.
The BOGO offer is live.Β For a limited time, buy one pass toΒ TechCrunch Disrupt 2026Β andΒ get 50% off a second of the same ticket type. Offer ends this Friday, May 8. Save here.
Thereβs a fundamental battle happening in search right now.
On one side is topical authority β the darling phrase of every SEO consultant who needs to sell more content.
On the other is brand authority β something marketers have talked about for decades, while much of search treated it as optional, vague, or something the brand team could handle after the sitemap was fixed.
Now AI has walked into the room, kicked over the furniture, eaten half the traffic, and exposed the real problem.
Search still matters. The global economy runs on people looking, comparing, buying, and solving problems through it. But the industry has a marketing problem.
And it shows. Too many SEOs have lost the plot on why people choose, remember, trust, search for, recommend, and buy from brands. AI search is making that ignorance harder to hide. Thatβs why brand authority wins β but not in the way most SEO dashboards suggest.
Topical authority was never supposed to mean content landfill
Before we get to AI, we need to define what topical authority was meant to be. At its best, itβs simple.Β
You publish useful work, create evidence, and share expertise. Others cite you, journalists mention you, communities discuss you, and customers search for you. Over time, your brand becomes associated with the topic.Β Thatβs authority. Itβs also brand building.
The problem is that much of the SEO industry hasnβt sold it that way. In practice, topical authority became a convenient commercial wrapper for content production.
SEO retainers were built around three pillars: technical, content, and links.Β Technical SEO became more specialized. Links were outsourced, packaged, renamed, earned through digital PR, or bought in one way or another.Β
Content, meanwhile, remained the dependable agency engine β easy to sell, scope, and report. Think 4-8 blog posts a month, a topical map, a content hub, a cluster, a pillar page, and another 2,000 words on something nobody asked to read.
This wasnβt always wrong. In the pre-AI search world, content had real labor behind it. A decent article required research, writing, editing, optimization, internal linking, and promotion. That work had value. Good content could rank, attract links, build email lists, support commercial pages, and create some advertising effect through exposure.
Back in the day, we built what were often called power pages β strategic assets designed to earn links, rank, get shared, and pass equity to commercial pages. They had a purpose. They werenβt created just because the spreadsheet had another empty cell.
Topical authority changed that logic. It turned βletβs create something worth citingβ into βletβs cover every possible keyword in the topic map and hope Google mistakes volume for expertise.β That was the original sin.
Authority isnβt created by what you publish on your own site. Itβs created when you become a recognized source.
Former Google engineer Jun Wu described this in terms of βmention informationβ β how search engines analyze natural language, identify topic phrases and sources, cluster related terms, and map associations between sources and topics.Β
In plain English, they can recognize when certain brands, people, domains, and entities are repeatedly mentioned in relation to specific topics.
Today, SEOs call that brand co-occurrence. The idea isnβt new. When authoritative sites, journalists, communities, reviewers, experts, and customers consistently mention your brand in relation to a topic, you become associated with it β not because you published hundreds of near-identical articles, but because the wider web treats you as relevant.
Topical coverage is what you say about yourself. Authority is what the market says about you. AI search makes that difference hard to ignore.
The smash burger test
Suppose you want to become an authority in the smash burger industry. You probably donβt, but some topical authority consultant calling themselves a βsemantic SEOβ is likely pitching it to a fast food brand right now.
An SEO version of topical authority would probably begin with a map:
What is a smash burger?
Best meat for smash burgers.
History of smash burgers.
Smash burger recipes.
Smash burger toppings.
Smash burger glossary.
Best smash burger restaurants.
How to make a smash burger at home.
Thereβs nothing inherently wrong with that. If you run a serious smash burger publication, restaurant group, food brand, or equipment business, some of it might be useful. But authority doesnβt come from publishing those pages.
Real authority looks different. You create original data on the fastest-growing smash burger chains. You publish an index of the best-rated smash burger restaurants in the U.S. and U.K. You interview chefs, test meat blends, and produce videos people actually watch.Β
You become a source journalists use when covering the category. Food creators reference your data. Restaurant owners subscribe to your newsletter. People search for your brand plus βsmash burger report.β
Thatβs topical authority. Itβs also brand authority.
The thin SEO version is publishing thousands of keyword pages and internally linking them until your CMS starts begging for death. The real version is becoming known.
AI has broken the old content economics
The old commercial defense of topical authority was traffic.
Brands didnβt hire search marketers because they had a deep spiritual yearning to become encyclopedias. They hired them for organic revenue growth β to appear when customers searched, and to drive clicks, leads, and sales.
Informational content was sold, in part, as advertising. Someone searches a question, lands on your article, and sees your brand. Maybe they join your email list, return later, or buy.
That model was always more fragile than the industry admitted. Most users donβt sit around thinking about your B2B SaaS platform, your dog food brand, or your running shoe category page.Β
Ask someone to name 10 toothpaste brands, and theyβll struggle, despite a lifetime of exposure. Ask them to recall the last ten TikToks they watched, and watch their face collapse.
Advertising works through memory structures, distinctive assets, repeated exposure, and relevance. A single accidental visit to a generic βwhat isβ article was never the brand-building miracle some content marketers claimed.
Now AI has made the economics worse. For many informational searches, answers are increasingly synthesized before the click. From the userβs point of view, thatβs often a better experience.
My dad is in his 70s. He loves AI Overviews. He doesnβt want to click through three ad-infested recipe pages, dodge newsletter popups, reject cookies, scroll past a life story, and finally find how long to boil an egg. He wants the answer.
Users arenβt mourning your lost organic session. Theyβre getting on with their lives. Thatβs the uncomfortable truth.
If the click disappears, much of the supposed advertising effect of informational content disappears with it β no logo exposure, no distinctive assets, no remarketing pixel, no email capture, and no carefully designed journey. Just your content absorbed into a synthesized answer, and maybe a small source link on the side.
This brings us to another emerging industry obsession: AI citations.Β
The small source boxes in ChatGPT, Gemini, Perplexity, AI Overviews, and other AI search experiences are being treated as the new holy metric. Agencies, tools, and consultants are already building around it.
The SEO industry loves a single metric β domain authority, traffic, keyword positions, share of voice, and now AI visibility. The problem is that an AI citation isnβt the same as a human citation.
An AI citation is often a helpful link β a reference, a retrieval artifact. Itβs directionally useful. It can show what sources a system uses to support an answer, and whether your content is accessible, relevant, and being surfaced in certain contexts.
But itβs not the same as:
A journalist choosing to cite your research.Β
A customer recommending you in a forum.
A creator reviewing your product.
A trade publication naming your brand as an expert source.
Human citations are evidence of market recognition. AI citations are evidence of machine retrieval. Donβt confuse the two.
The goal isnβt to be scraped. Itβs to be recommended.
Brand search is the cleaner signal
If you want a better proxy for whether your authority is growing, look at brand search.
People search for brands they know, are considering, have bought from, or were recommended. Brand search isnβt perfect, but itβs much closer to commercial reality than counting how often a chatbot footnotes your blog post.
Thatβs why share of search matters. It gives you a directional view of market demand and mental availability. If more people are searching for your brand relative to competitors, something is happening. Your advertising, PR, product, reviews, word of mouth, content, partnerships, social presence, and customer experience are creating demand.
This is where the βbut this is just SEOβ crowd starts clearing its throat.
Itβs not βjust SEO.β Or rather, itβs only SEO if you define it so broadly that it includes every activity that might influence a search result. Thatβs strategic ambiguity. It lets everyone claim they were doing the future all along.
Most SEO retainers werenβt building brand fame. They were producing content, fixing technical issues, buying or earning links, and reporting rankings. Sometimes it worked β sometimes very well. But the average topical authority strategy wasnβt a sophisticated brand visibility program.
Traditional SEO still matters
None of this means you abandon traditional SEO. Buyer-intent rankings, category pages, product pages, local pages, technical SEO, internal linking, structured data, reviews, and crawlability matter.Β
Search still works as a shelf. Many brands are discovered for the first time in supermarkets. The same is true in Google. If someone searches βemergency locksmith near me,β βbest trail running shoes,β or βmeeting intelligence software,β you want to appear.
Being found still matters, but itβs not the same as being recommended. Traditional SEO helps you get found, while brand authority drives recommendation.Β
AI search shifts the balance toward the latter, synthesizing options, reducing uncertainty, and often naming brands, products, and solutions directly.
The new job is meaningful visibility
Semrush accidentally said the quiet part out loud with its April Foolsβ βBrand Visibility Expertβ stunt, where employees changed their titles on LinkedIn. It was a joke, but not entirely.Β
The company later described AI visibility tools that track brand visibility, mentions, prompts, perception, and competitor presence in AI search. Thatβs where the market is going.
The future of search marketing isnβt just search engine optimization. Itβs brand visibility across the network.
That means increasing meaningful visibility in the places where humans and AI systems encounter information:Β
Search engines.
AI answers.
Review sites.
Communities.
YouTube.Β
Reddit.
Trade media.
News sites.
Podcasts.
Influencers.
Comparison pages.
Customer reviews.
Social platforms.
Partner ecosystems.
Your own site.
The web is now the surface, and your website is just one part of it. This is the shift many SEOs donβt want to face. Many are used to optimizing owned pages for search engines.Β
The next era is about optimizing a brandβs presence across the web. That requires different work.
Start with positioning
If you want to build brand authority in AI, start with positioning.
Who are you for?
What problem do you solve?
How do you solve it better?
What should the market associate with you?
What proof supports that claim?
These arenβt fluffy brand questions. Theyβre search questions now.
A locksmith isnβt only an emergency locksmith. They may install commercial locks, repair window locks, replace garage locks, secure doors, and provide security advice.Β
A running shoe retailer may want to be known for trail running expertise, fast delivery, wide range, gait analysis, competitive pricing, or specialist advice.Β
A SaaS platform may want to be known for extracting meeting intelligence that helps sales teams improve conversion.
These are performance attributes β the reasons people choose you. Your search strategy should reinforce them.
If your pet food brand specializes in sensitive stomachs, you need to be visible around dog dietary problems β not just on your blog, but in vet commentary, buyer guides, reviews, creator content, journalist coverage, customer stories, comparison pages, and data studies.Β
These are the places where humans and AI systems learn whatβs credible. Thatβs brand authority.
Create things worth being cited by humans
The rule for AI-era content is simple. Every piece of content should have real-world marketing value at publish.
If one person encounters it, they should understand your brand better, feel more positively about it, remember something useful, or be more likely to trust you.
If content only makes sense as an SEO asset after it ranks, itβs probably weak.
This means you stop creating βdeadβ content. Instead:
Create original research.Β
Publish category data.Β
Build useful tools.Β
Share expert commentary.Β
Produce strong product comparisons.Β
Release reports journalists can cite.Β
Create opinionated guides.Β
Review products properly.Β
Explain problems better than competitors.Β
Make videos people want to watch.Β
Turn internal data into public insight.Β
Build assets that earn links and mentions.
Do fewer things. Make them better. Promote them harder.
Brands have limited budgets β smaller ones have even less room for waste. Spending thousands on a content library that repeats known information may be less effective than using the same budget to create one excellent data study, seed it with journalists, get creators talking, earn reviews, improve product pages, and run ads that make people search for your brand.
Ask yourself, βWhat use of this budget is most likely to increase brand search, links, mentions, reviews, and recommendations?β
Fitness times visibility equals success
A useful idea from network science applies here: success is driven by fitness multiplied by visibility.
Fitness is your ability to outperform alternatives β product, service, price, expertise, speed, range, design, convenience, proof, reviews, and customer experience.
Visibility is how often and how meaningfully the market encounters those signals.
Fitness without visibility is a brilliant brand nobody knows. Visibility without fitness is hype β and it usually collapses.Β
Thatβs how preferential attachment starts. Brands that are talked about get talked about more. Brands that are searched get searched more. Brands that earn links earn more links. Brands that become default sources are cited more often. Brands that sell more get more reviews, more mentions, more data, and more presence.
AI accelerates this dynamic, consuming the web faster than humans and reinforcing those signals at scale. If your brand has dense, consistent, and credible associations with the problems you solve, you reduce uncertainty that youβre a good recommendation.
Brand authority wins in AI β because real topical authority was always brand authority.
The version of topical authority that deserves to survive is the one where a brand becomes a genuine source in its category β creating useful information, earning mentions, building demand, getting searched, getting cited, and becoming associated with the problems it solves.
The version that deserves to die is the one where a brand publishes endless keyword-targeted sludge and calls the result authority.
AI hasnβt killed SEO. Itβs killed the illusion that mediocrity deserves traffic.
The search marketers who win next wonβt be the ones who publish the most. Theyβll be the ones who make brands more meaningfully visible across the internet. Theyβll understand positioning, PR, content, technical SEO, reviews, creators, category demand, links, mentions, and brand search as one connected system.
The goal isnβt to optimize for search engines, but for the network they use to understand the world.
Build the brand. Make it visible. Make it worth recommending. Everything else is just content with delusions of grandeur.
The other day, I was putting together my version of a Lumascape of answer engine optimization (AEO) tools β Iβm kidding, my computer doesnβt have that kind of bandwidth.
Instead of mapping every tool β which would be outdated in minutes β Iβm focusing on the ones I actually use to grow clientsβ AI search presence.
This is a deliberately short list: four tools I rely on, plus three Iβm testing before adding them to my teamβs stack.
1. AI assistants (ChatGPT, Claude, Perplexity)
Used thoughtfully, large language model (LLM) assistants are research and analysis tools in their own right. For AEO work specifically, they serve several distinct purposes:Β
Competitive landscape research.
Content gap analysis.
Prompt testing.
Entity and topical coverage audits.
Structured content drafting.Β
The key distinction from passive use is intentionality β using these tools with a defined AEO research methodology rather than ad hoc.
Why theyβre essential
AEO requires a fundamental understanding of how AI systems process and represent information. The most direct way to develop that understanding is to work regularly and analytically within those systems.Β
Querying AI assistants with the same prompts your target audience uses β and carefully analyzing what they return, what sources they cite, what entities they associate, and how they structure answers β gives you peerless ground-level intelligence.
Competitive strengths
Each platform has its own strengths worth noting:
ChatGPT is widely used and offers broad general knowledge synthesis, making it useful for understanding how mainstream AI handles queries in your category.
Claude tends toward more nuanced, caveated responses and is strong for analytical tasks.
Perplexity is citation-heavy by design and particularly valuable for AEO research precisely because it surfaces its sources explicitly. You can see in real time which domains are being pulled and why.
What you canβt do without them
Firsthand research on your brandβs current AEO status, which includes:
Manual prompt testing: See how your brand and content are being represented.
Competitive research: Query AI systems with category-level questions to see which competitors appear and how they are framed.
Topical gap analysis: Identify questions AI systems answer where your brand is absent.
Structural content analysis: Understanding the answer formats (lists, definitions, comparisons, how-tos) that AI systems prefer for your query types.
Caveats
AI assistant outputs are non-deterministic and vary by platform, model version, session context, and even time of day. Manual prompt testing is qualitative and difficult to scale. These tools are best used to build intuition and generate hypotheses, which should then be validated with quantitative data from platforms like Profound.Β
Also worth noting: querying AI systems for competitive research can quickly become a rabbit hole, so before you truly dig in, build a structured testing framework and stick to it.
Profound is purpose-built AEO intelligence that monitors how AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude, etc.) discover, surface, and cite your brand and content.Β
It also tracks brand mention frequency and sentiment, competitorsβ share of voice, and the specific prompts or query types that trigger your content to appear in AI-generated answers.
Why itβs essential
If you want to understand where your brand stands in the AI answer ecosystem, itβs currently the most direct way to get that data. It shifts the question from βwhere do we rank?β to βwhen AI answers a question in our category, are we in the answer?β
Competitive strengths
The cross-platform coverage is the toolβs most distinctive feature. Rather than measuring a single AI engine in isolation, it provides a comparative view across the major platforms simultaneously. The competitive benchmarking functionality is particularly useful: you can see both your own AI citation share and how it stacks up against named competitors. Itβs the kind of context that transforms data into strategy.
What you canβt do without it
Some fundamental capabilities, like:
Quantifying your brandβs presence in AI-generated answers at scale.
Tracking citation share over time and across platforms.
Identifying which content types and topics drive AI mentions β and which competitors are winning the queries youβre losing.
Itβs a pretty expensive tool. If you want to justify the expense to your C-suite, tell them, βThis will show us exactly where weβre losing to {most hated competitor}.β
Caveats
The tool is evolving quickly, which it needs to do as the AEO landscape morphs in real time. The data it surfaces reflects AI outputs at the time the query is made. Outputs are inherently variable because AI systems donβt return the same answer to the same prompt every time.
Treat metrics as directional signals and trend data rather than precise, static rankings. It also wonβt tell you why youβre being cited or not. Thatβs on you and your team to analyze.
3. Google Trends and Google Keyword Planner
Google Trends tracks the relative search interest for queries over time, across geographies, and in comparison to related terms. Google Keyword Planner provides search volume estimates and demand forecasting, originally designed for paid search planning but equally useful for organic and AEO strategy.
Why theyβre essential
AEO strategy lives and dies by understanding demand signals. Before optimizing content to appear in AI answers, you need to know what questions people are actually asking, how that demand is trending, and whether the topic has enough volume to warrant investment.Β
Googleβs tools remain the most reliable source of this data at scale β and crucially, they reflect the same underlying search behavior that feeds into AI engine training data and query patterns.
Competitive strengths
Google Trends is uniquely powerful for directional trend analysis. It doesnβt give you absolute volume, but it gives you relative momentum β which is often more strategically valuable when youβre trying to anticipate where audience interest is heading rather than just where it has been.
For AEO specifically, rising query trends can signal emerging answer opportunities for you to address before your competitors do.Β
In my experience, Keyword Plannerβs forecasting features are underused. They can help you prioritize content investment based on projected demand rather than historical data alone.
What you canβt do without them
Build a truly dynamic AEO strategy in which you:
Understand whether demand for a topic is growing, stable, or declining before building content around it.
Identify seasonal patterns that should shape content publishing calendars.
Surface related queries and rising breakout terms that expand your AEO content coverage.
Validate whether a topic has enough search demand to justify the content investment.
Caveats
As you probably noticed when I recommended those tools, neither reflects AI-native query behavior directly. They measure traditional search, not prompts submitted to ChatGPT or Perplexity.Β
As information-seeking behavior shifts toward AI interfaces, these tools will increasingly undercount true demand. Use them as a strong proxy and directional guide, not as a complete picture.
Worth noting: Keyword Planner also requires an active Google Ads account, and volume estimates in low-competition or niche categories can be imprecise.
Google Search Console (GSC) provides direct data on how your site performs in Google Search: which queries trigger impressions, click-through rates, average positions, and indexing status.Β
Google Analytics 4 (GA4) tracks on-site behavior β how users arrive, what they do, how long they stay, and where they exit β including referral traffic sources that reveal whether visitors are arriving from AI-adjacent platforms.
Why theyβre essential
For AEO practitioners, these tools serve critical diagnostic functions.
GSC tells you whether the content youβre optimizing for AI citation is also performing in traditional search, which matters because Google AI Overviews and traditional organic results draw from overlapping content pools.
GA4βs referral traffic data is increasingly important for detecting direct traffic from AI platforms: as users click through citations in tools like Perplexity or ChatGPTβs browsing mode, that activity shows up as referral or direct traffic. Thatβs worth segmenting and monitoring, even if, given the scorching rise of zero-click activity, it paints a very incomplete picture of your AEO impact.
Competitive strengthsΒ
GSCβs query data is irreplaceable. No third-party tool has access to the same level of Google-sourced search performance data. The ability to see exactly which queries are driving impressions (even without clicks) is foundational for identifying content that has topical authority but may not be converting visibility into AI citations.Β
GA4βs cross-channel attribution and audience analysis capabilities help you understand where AEO-driven traffic comes from and what that traffic does when it arrives β which is the commercial case for the discipline.
What you canβt do without them
Develop a true understanding of AEO business impact β and AEO blockers β by:
Measuring whether your AEO content investments translate into actual traffic and engagement.
Identifying content with high impression share but low CTR β a common signal of AI Overview cannibalization.
Monitoring referral traffic from AI platforms as that ecosystem matures.
Diagnosing indexing or crawlability issues that prevent AI systems from accessing your content.
Caveats
GSC data has well-documented limitations: it samples at scale, attribution can be murky, and data is typically available with a 48-72 hour lag. Critically, it only reflects Google. It tells you nothing about how you perform in Bing-powered AI search or standalone AI platforms.Β
GA4 still has UX rough edges, so youβll need to confirm that your event tracking and conversion configuration is solid before drawing strategic conclusions from the data.
Rapid-fire roundupΒ
That shortlist leaves, oh, thousands of tools left to consider. I recommend putting these on your radar and testing them to gauge their value as the AEO ecosystem develops.
5. AI Trust Signals
AI Trust Signals focuses on the credibility and trustworthiness signals that influence whether AI systems choose to cite a source.
This is an emerging and underexplored dimension of AEO: it goes upstream from content relevance and helps brands understand whether an AI system βtrustsβ a domain enough to surface it as an authoritative reference. Itβs worth monitoring as the understanding of AI citation mechanics matures.
6. Ahrefs
Ahrefs is a mature SEO platform with deep backlink analysis, content gap tooling, site auditing, and keyword research capabilities.Β
Its relevance to AEO is primarily indirect, but itβs significant: authority signals, including referring domain quality and topical authority depth, are widely believed to influence AI citation likelihood. Ahrefs is a benchmark tool for understanding and building that authority infrastructure.
Its Content Explorer is also a practical tool for identifying high-performing content in your category that AI systems are likely to draw from.
7. Roadway AI
Roadway AI positions itself as an AI-native platform with a focus on scaling growth marketing activities. Where it helps is building agents that can help attribute AEO signals into revenue, so you can better understand impact.Β
As a newer entrant, itβs worth evaluating as part of a toolkit audit, especially if youβre looking for tooling built specifically for AEO use cases. The category is moving fast, and platforms like Roadway AI may gain significant mindshare within 12 months, which also means more competitors are coming soon.
The reality of AEO tools: Fast-moving and imperfect
AEO tooling is still catching up to AEO as a discipline, which will likely be the dynamic for the next few years, at least.
Everything is changing so fast, and AI-driven discovery is evolving as users adopt new behaviors that vary by vertical. What matters is consistently applied measurement, strong analysis, and testing that lead to actionable insights.
You wonβt get your setup perfect. Like much of marketing, solidly directional is probably as good as youβre going to get. With any tool, if you can explain and measure how it improves your AEO efforts, thatβs a great start.Β
Before you sign any contracts, see if you can find an industry colleague with real-life experience using the tool, and ask them for their take. Unless theyβre staunch advocates, chances are you can either find an alternative that does the same thing better or cheaper, or you can wait another month for one to emerge.
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Samsung continues to improve its 2nm GAA process with its second iteration, which will be utilized for the Exynos 2700, enabling the company to introduce the direct successor to the Exynos 2600. While the upcoming chipsetβs release will serve to reduce the Korean giantβs dependency on Qualcomm and lower its expenditure on outsourced silicon, it can also help restore its non-memory and semiconductor businesses, which are currently facing a 1 trillion won deficit ($679.21 million). Analysts predict that, depending on the Exynos 2700βs capabilities, Samsung should be able to reduce its deficit to around $543.47 million During the first quarter [β¦]
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Every time you start a new AI chat, it has no idea what you're building. You have to re-explain everything β the project, the decisions, what didn't work last week. Every session is the same.
ArcBrain fixes that. It runs in the background, watches your sessions across Cursor, VS Code Copilot, Claude, and Windsurf, and builds a persistent memory of your project. Every new chat loads what you've already figured out. Everything stays on your machine β no cloud, no data leaves your system. Switch between programs like VS Code and Claude desktop, and Claude knows what you were just doing.
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DoorDash on Monday added new AI-powered tools that let merchants speed up onboarding, edit photos to make dishes look better, and create new websites from existing content.
The conversation has shifted. Weβre spending less time optimizing for clicks and more time trying to fix the AI ROI story. AI now sits at the center of discovery, shaping what gets seen, summarized, and cited.
Hereβs whatβs working right now, what your peers are doing, and why SMX Advanced will feel different this year.
The SparkToro wake-up call: Influence happens everywhere
The foundation of any serious 2026 content strategy has to start with Rand Fishkinβs landmark March 2026 study, βInfluence Happens Everywhere,β an analysis of the 5,000 most-visited sites on both mobile and desktop.
The finding that rattled the industry: while Google still commands 73% of search traffic, search itself is merely a response to influence created elsewhere.
People donβt wake up and search for a brand in a vacuum. They read, watch, and listen across a fragmented web of news, social media, and niche communities before they ever hit a search bar.
AI tools, despite their rapid growth, still account for a fraction of total web visits compared to the βbig incumbents.β But the trajectory is unmistakable.
The fundamental problem with attribution in 2026 is that search gets over-credited because it captures demand at the finish line, while the fragmented channels β email, news, specialized content β get under-credited for creating that demand in the first place.Β
When creating content, your job is to win the influence phase so thoroughly that when a user eventually turns to an AI assistant or a search bar, your brand is the only logical answer.
That framing is the strategic backbone behind sessions at the upcoming SMX Advanced in Boston, June 3-5, and the lens through which your entire editorial calendar should be rewritten.
What your Search Engine Land colleagues are already doing
Before we discuss tactics, itβs worth pausing to note that this publicationβs own contributor base has been sounding the alarm in complementary ways. Read them together and a clear picture emerges.
Drawing on Siege Mediaβs two-year content performance study covering more than 7.2 million sessions, Grow and Convertβs conversion research, and Seer Interactiveβs AI Overview findings, Davies made the case that the metrics weβve lived by β impressions, sessions, CTR β βno longer tell the full story.βΒ
Mentions, citations, and structured visibility signals, he argued, are becoming the new levers of trust and the path to revenue.
Carolyn Shelby, who appeared in a recent SMX Munich 2026 recap for her session βInside Googleβs Head,β crystallized what many of us have only half-articulated: AI doesnβt discover new brands β it selects from known entities.Β
The implications are stark. If you havenβt built entity recognition across the webβs key reference points β Wikipedia, Reddit, LinkedIn, authoritative press coverage β you donβt get selected.Β
My own October 2025 piece for this publication compared how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in their data sources, live web use, and citation rules. The conclusion I reached then is truer today: a single-platform AI strategy isnβt a strategy. Each model has different retrieval logic, different trust signals, and different recency weighting.Β
Jordan Koene made the same point in January 2026, noting that different LLMs win different jobs. This heterogeneity is the fundamental reason why βwrite good contentβ is both correct and insufficient as advice.
What βfull-stack contentβ actually means
In 2024, we were impressed if an AI tool could write a decent 500-word blog post. Today, writing is the least interesting thing AI does.
Jasperβs 2026 Enterprise Suite is a useful illustration. It doesnβt just draft text, it:
Pulls real-time performance data from Google Search Console.
Identifies content gaps where competitors are gaining ground.
Generates a multimodal package: a 1,500-word deep dive, three vertical videos for YouTube Shorts, and custom infographics, all calibrated to a brand-voice model trained on your last five years of successful campaigns.
We have moved from βHelp me write thisβ to βHelp me dominate this topic.β
But tools donβt solve strategy problems. The harder question is βwhat should the content actually say?β AI canβt produce the original research, the proprietary case study, or the hard-won perspective that makes an LLM choose you over a dozen lookalike alternatives.
Her argument β that AI investment must generate measurable business outcomes βat the P&L level,β not just activity, efficiency, or content volume β is a direct challenge to teams that have been celebrating output metrics while their revenue dashboards flatline.
Google Vids and the democratization of video: A genuine inflection point
Perhaps the most significant platform shift for content creators in 2026 was Google moving Google Vids out of its Workspace-only silo. You can now create, edit, and share videos at no cost directly within the Google ecosystem, powered by the Veo 3 generative model.
For years, video production was protected by a high barrier to entry: expensive tools, specialist skills, and days of editing time. Google Vids collapses that barrier. Drop a Google Doc or a URL into the βHelp me createβ prompt, and you get a full-motion storyboard with AI-generated voiceovers, licensed music, and transitions in minutes.
The practical consequences are arriving fast:
Small agencies are now producing video-first content calendars that previously required five-figure budgets. The βif only we had videoβ excuse has expired.
Hyper-localization is becoming a baseline expectation. Using Vidsβ automated dubbing and visual swapping, a single βheroβ video can be localized for 20 different markets in an afternoon.
AI-generated summaries are already threatening video metadata. YouTube recently tested swapping video titles for AI-generated summaries. Brands that have not invested in clear entity signals and structured descriptions may soon find their video content renamed by an algorithm β not a person.
The strategic implication is the same as it was for text: AI tools lower the floor but raise the bar. Every competitor now has access to cheap video. But who has something worth saying in that video?
GEO, AEO, and the language problem
Depending on which Search Engine Land article you read in the past few weeks, the dominant framework for surviving this shift is either generative engine optimization (GEO) or answer engine optimization (AEO).
A growing number of contributors argue these terms are marketing noise for what is, at bottom, just good search everywhere optimization plus structured data plus earned media.
That debate is genuinely worth having, and it will be had at SMX Advanced. But for the practitioner who needs to make decisions next week, hereβs what the evidence actually supports:
eMarketerβs Nate Elliott put it plainly in a recent FAQ: βAlmost every GEO response is different from every other GEO response.β Between 40% and 60% of cited sources change month-to-month across Google AI Mode and ChatGPT, making AI visibility far less stable than organic search rankings. That volatility is the real risk, not the terminology debate.
Similarwebβs 2026 GenAI Brand Visibility Index, reported by Digiday, found that major publishers like Reuters and The Guardian receive less than 1% of referral traffic from AI platforms despite being frequently cited. Yet, The Washington Post found that visitors arriving from AI platforms convert to subscriptions at four to five times the rate of traditional search visitors. The volume-versus-value tension has never been more acute.
The practical translation of all of this:
In 2006, we optimized press releases for keyword density: In 2026, optimize for entity association: linking your brand to specific solutions in the AIβs knowledge graph.
Long-form blogs become modular content: Snippets, FAQs, and data tables designed for βchunk-levelβ ingestion by fetcher bots.
Gated white papers become open data: Making unique research crawlable so AI credits you as the source in an overview, not a competitor who summarized your findings.
Your robots.txt file now has strategic consequences: Allowing OAI-SearchBot but blocking GPTBot is a choice β one that determines whether you show up in real-time AI search citations versus model training data.
As AI-generated content reaches its peak volume, the value of the human voice has skyrocketed β but not for the reasons most think-piece writers suggest.
The standard argument runs like this:Β
Audiences can smell AI slop.
Authentic human writing wins.Β
Thatβs partially true, but it understates the mechanism. The deeper reason human-authored content is winning in AI-mediated search is structural.Β
Human authors whoβve built genuine reputations across years of bylined, cited, and cross-referenced work have, in effect, built entity graphs that AI systems can navigate. That isnβt something a prompt can replicate.
The classic example: an AI-generated 2026 review of a new electric vehicle might be factually flawless, listing every spec and battery range. But it loses to a human-authored piece that says, βI drove this through a New England blizzard and the door handle froze shut.βΒ
AI canβt freeze. It canβt feel frustration. It canβt have a bad morning. Those human frictions are now genuinely valuable SEO assets β not because theyβre charming, but because no language model can fabricate them with any credibility.
Readers, trained by years of exposure to AI content, have developed a reliable instinct for the difference.
The Siege Media data Davies cited adds a quantitative dimension: across 7.2 million sessions, the content that earned sustained citations and conversions shared a consistent profile β original data, expert voice, and clear structure that an AI system could extract and attribute. Volume without those properties is, as the headline puts it, just noise.
What to watch at SMX Advanced 2026 β and what it tells us about where this is going
The SMX Advanced agenda is the clearest available signal of where the practitioner community thinks the critical problems are right now. A few sessions deserve particular attention from anyone focused on content creation.
Virjiβs keynote, βYour AI ROI story is broken: How to fix it before budgets get cut,β opens Day 2. Virji isnβt arguing that AI investment is wrong. Sheβs arguing that almost every organization is measuring it incorrectly β and that the correction required is organizational, not tactical.
Daviesβ session, βPredicting and influencing AI citations with retrieval signals,β on June 4, is the direct technical counterpart to the strategic framing above. If Virji is asking βwhat does success mean,β Davies is asking βhow do you engineer it.βΒ
SMX Master Classes ran in April, and SMX Next follows in November. If thereβs a throughline across the entire 2026 SMX calendar, itβs this: the search marketing community has collectively decided that the era of isolated channel optimization is over. Content, paid, technical, and brand are now one discipline, or they are failing disciplines.
What you need to actually do in the second half of 2026
Broad strategic advice is easy to nod at and ignore. Here is the specific and uncomfortable version:
Audit your AI visibility before you touch your content: Query ChatGPT, Claude, Copilot, Gemini, and Perplexity with the prompts your customers actually use. Note which brands appear. Note which sources get cited. If youβre not among them, adding more content isnβt the first fix β fixing your entity signals is.
Stop treating your unique research as a lead-generation gate: Crawlable, citable original data earns AI attribution. A PDF behind a form wall earns nothing except a diminishing number of direct downloads as discovery migrates to AI interfaces.
Invest in community platforms as a first-party strategy, not an afterthought: LLMs pull heavily from Reddit, YouTube, and Wikipedia. eMarketerβs Max Willens has noted that Reddit alone has 100 million daily active users generating brand conversations. Your brandβs absence from those conversations isnβt neutral. It creates a vacuum that your competitors or your critics will fill.
Optimize for citatability, not just rankability: The new KPI isnβt the visit β itβs the attribution. If an AI Overview uses your data but doesnβt name your brand, youβve been mined, not cited. Use clear entity markup, structured FAQ sections, and βquotableβ conclusions that make it easy for an LLM to attribute rather than anonymize.
Diversify your robots.txt strategy intentionally: Different bots serve different purposes. Allowing OAI-SearchBot (real-time citation) while blocking GPTBot (model training) is a legitimate strategic choice. Most organizations have not made it deliberately. Make it deliberately.
Measure differently: The eMarketer-recommended framework allocates 40% of your optimization budget to core SEO fundamentals, 25% to digital PR, 20% to data and reporting, 10% to training, and 5% to experimentation. If your current allocation looks nothing like that, the gap explains more about your AI visibility struggles than any content audit will. So, combining SEO and PR is even more important today than it was back in the old days when I started speaking and writing about search.
The age of the proxy is over. You can no longer hide behind a ghostwriter or a simple prompt and expect to build a brand. But the deeper truth β the one that doesnβt make it into most AI content trend pieces β is that this transformation benefits people whoβve been doing the hard work all along.
If youβve been building genuine expertise, publishing original data, earning bylines in authoritative publications, and cultivating real presence in the communities where your customers actually talk β then you already have most of what you need. The AI infrastructure of 2026 is, in many ways, a system that rewards exactly the things good content has always required.
The difference is that the competition is now generating plausible-sounding content on a scale that would have been impossible to imagine four years ago. Being good isnβt enough to stand out.Β
You have to be citable, structured, and present in all the right places at precisely the right time β which is a harder, more interesting, and ultimately more durable strategic problem than keyword density ever was.
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For Windows, both Windows 11 and Windows 10, which reached end of life back in October 2025, recorded increases, and the overall share of Windows-based gaming PCs grew by 1.14% in April. Now, Windows accounts for 93.47% of all gaming PCs, meaning that Linux and macOS remain relatively small compared to the dominance of Microsoft's OS. Especially among gamers, switching to a different OS seems problematic, despite recent growth rates. Even as Windows 11 has its own issues, the majority of gamers remain on the platform because it offers the best game compatibility and the lowest learning curve of all the mentioned platforms.
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AMD's upcoming Ryzen AI 5 435G Desktop APU has leaked out, showcasing benchmark performance similar to Ryzen 8000G APUs. AMD Ryzen AI 400 Desktop APUs Bring The Latest Architectures To AM5 Platforms, Ryzen AI 5 435G Shows Similar Performance As 8600G The AMD Ryzen AI 400 Desktop APUs will be launching soon, bringing up to 8 "Zen 5" CPU cores, up to 8 "RDNA 3.5" GPU cores, and a 50 TOPS NPU. They don't feature the higher-end Strix/Gorgon specifications such as up to 12 "Zen 5" CPU cores, and 16 RDNA 3.5 GPU cores, but they do feature a modern [β¦]
Resident Evil Requiem running with NVIDIA DLSS 5 was among the most controversial showcases of the upcoming technology, if not the most controversial, as it seemed to alter Grace's character design significantly. Speaking with Eurogamer, Producer Masato Kumazawa refused to comment directly on the team's involvement in the controversial showcase, but what has been said suggests how the developer will place any tech that could alter artistic intent under heavier scrutiny in the future. "The fact a lot of players commented they really liked the original design of Grace and didn't want to see it changed was a positive," Kumazawa-san [β¦]
The Ryzen AI Max+ PRO 495 appears to retain the same core configuration as its predecessor while adding more unified memory and slightly better performance.
Demand for storage devices is so high that large customers are willing to sign up to five-year long-term supply agreements, according to Sandisk, Seagate, and Western Digital.
A new Ryzen PRO series processor has appeared on PassMark with just three samples, but a very promising spec sheet. The Ryzen 9 PRO 9965X3D is a 16-core Zen 5 chip with 3D V-Cache, making it the first of its kind. It performs quite closely to the standard 9950X3D it's based on, but likely has a lower TDP.
A previously unknown threat actor has been observed targeting government and military entities in Southeast Asia, alongside a smaller cluster of managed service providers (MSPs) and hosting providers in the Philippines, Laos, Canada, South Africa, and the U.S., by exploiting the recently disclosed vulnerability in cPanel.
The activity, detected by Ctrl-Alt-Intel on May 2, 2026, involves the
The Logitech G512 X is a curious product that makes for a good mechanical keyboard and a decent rapid trigger one, although it sometimes feels like its versatility is the very thing that lets it down.
DLSS 4.5 Dynamic Frame Generation has arrived in Crimson Desert With Crimson Desert update 1.05, the game now supports DLSS Dynamic Frame Generation on PC. This appears to be a first for PC games, as until now, DLSS Dynamic Frame Generation has only been available in games through Nvidia App game overrides. DLSS Dynamic Frame [β¦]
Asustor Inc. today is announcing that it will unveil a range of new products at Computex 2026 in Taipei, to showcase its superior network storage prowress with numerous models in addition to its award winning lineup of network storage solutions.
Flashstor Gen3 Series - Flagship Flash NAS for Creators with Optional AI
The all-flash NAS, highly praised by professional photographers and video creators, is receiving a significant upgrade. The new Flashstor Gen3 series is equipped with an AMD Ryzen 5 Pro 8640U Six-Core processor, providing 16 TOPs of AI computing power.
The launch of the PlayStation 5 Pro marked the debut of AI-powered upscaling in the console space with PSSR. While the upscaler's latest version significantly improves image quality over its launch iteration, there's a very strong chance that, on PlayStation 6, the upscaler will also deliver AI-powered frame generation, judging from the LinkedIn profile of a Senior Research Scientist at Sony Interactive Entertainment. As spotted by MP1st, Ayan Kumar Bhunia has been working on Machine Learning and Computer Vision for SIE since December 2023. One of the highlights of their experience at the company is having "spearheaded core research behind [β¦]
It looks like Take-Two and Rockstar Games are both pushing to avoid a third GTA 6 delay. Just last week, Take-Two CEO Strauss Zelnick shrugged off delay rumors, pointing out that many people will likely take a sick day on November 19, the current release date for Grand Theft Auto 6. The toll of this final push, however, may weigh heavily on employees. On Glassdoor, a website that allows verified employees to anonymously publish reviews of their own companies, two reviews were posted last week noting this very issue. The first one went live on April 30. A former game [β¦]
RealtyKit bundles AI prompts, templates, and scripts that help real estate agents create listing descriptions, stage photos, nurture leads, and film social videos faster. Paste property details to get MLS-ready copy, use over 200 Midjourney and ChatGPT staging prompts, and add 52-week email sequences to your CRM. The vault delivers viral TikTok/Reel scripts plus FSBO and expired listing scripts, with instant digital access and lifetime updates. It works with ChatGPT, Midjourney, and other models, turning hours of work into seconds.
AgentSolar is a data-driven AI platform that helps homeowners find the right solar solution at the right price. Trained on millions of solar quotes, it sets fair prices, analyzes quotes, benchmarks them against real market data, and can negotiate better deals so you donβt overpay.
AMD's upcoming APU refresh with the Ryzen AI Max 400 series is divided into "Gorgon Point" and "Gorgon Halo." Today, we see one of the first "Gorgon Halo" APUs appearing in online benchmark databases. The AMD Ryzen AI Max+ PRO 495 "Gorgon Halo" APU, featuring 16 cores and 32 threads based on the current "Zen 5" CPU architecture, has landed in the PassMark testing database. These cores can reach a boost frequency of up to 5.2 GHz, which is about a 100 MHz improvement over the current "Strix Halo" APU generation. Complementing the CPU setup is the RDNA 3.5 GPU architecture, now in the form of a Radeon 8065S, which appears to be an overclocked version of the current Radeon 8060S. This new Radeon 8065S iGPU runs at 3.0 GHz, while the current Radeon 8060S runs at about 2.9 GHz. No increase in cores is expected here, and the "Gorgon Halo's" integrated graphics should continue with the 40 RDNA 3.5 CUs.
In terms of performance, AMD has managed to achieve better efficiency thanks to the higher boost frequency. PassMark's comparisons now list the new Ryzen AI Max+ PRO 495 "Gorgon Halo" APU as about 4% ahead in multicore and about 3% in single-core benchmarks compared to the AMD Ryzen AI Max+ PRO 395 "Strix Halo" APU. Another significant aspect is the integrated memory configuration. With the previous "Strix Halo," the maximum memory configuration was 128 GB, while the latest "Gorgon Point" shows 192 GB of LPDDR5X memory, suggesting that AMD has updated its integrated memory controller to increase the maximum memory capacity.
An embeddable store locator for brands selling through retail partners. It works on any website via a single script tag. Every customer search is captured automaticallyβcity, product, and retailerβand shown in an analytics dashboard that maps demand and identifies where retail coverage is thin. Features include full brand customization, product availability filtering, retailer chain filtering with logos, pre-filtered campaign URLs, a Store Data API, and automatic Google Analytics tracking. It can be live in days.
A coordinated international operation involving U.S. and Chinese authorities has arrested at least 276 suspects and shut down nine scam centers used for cryptocurrency investment fraud schemes targeting Americans, resulting in millions of dollars in losses.
The crackdown was led by the Dubai Police, under the United Arab Emirates (UAE) Ministry of Interior, in partnership with the U.S. Federal
The Kenwood MultiPro Go food processor fits into a deep kitchen drawer easily for storing and still powerful enough to slice, grate, knead and chop with ease.
Amnezia VPN just rolled out its 4.8.15 update. Here is everything you need to know about the new features, bug fixes, and critical security patches keeping your devices safe.
When market distortions become so extreme that the underlying economics stop making sense, retreat is the only recourse. And, this is exactly what Morgan Stanley is now betting on in relation to Apple's ongoing bid for uncontested market share supremacy via a combination of price freezes and strategic hoarding of memory resources. Morgan Stanley believes Apple will not be able to sell the upcoming iPhone 18 variants at the same prices as those of their equivalent iPhone 17 counterparts Apple's emergent strategy to freeze the prices of its products amid the ongoing memory-driven turmoil first became evident when it refused [β¦]
Foodbe is the first AI platform that answers food questions with the depth of a nutritionist, the knowledge of a food historian, and the instincts of a Michelin-level chef. Ask anythingβwhy does garlic turn bitter, what does salmon do for inflammation, how do you get a perfect searβand get answers from Neuro (food science), Oracle (food history and culture), and Chefy (cooking technique). Every answer is sourced and verified. Not a ChatGPT wrapper. Built from scratch on 3,000+ hand-curated seeds over 14 months. A B2B API is available for food apps, grocery platforms, and health companies at api.foodbe.ai.
Katie AI is an AI sales agent that builds your entire outbound workflow in minutes. Describe your product and target market, and it generates ICPs, messaging, cold emails, call scripts, follow-up cadences, and next-best actions with lead scoring. Specialized agents like Market Analyst, ICP Finder, Email Writer, Call Script, and Closer guide each step so you know who to target, what to say, and when to act. Start free to turn cold leads into qualified opportunities fast.
AI Prospect Scout is an AI SDR platform for founders and lean teams to turn ICPs into booked meetings. It generates your ideal customer profile from your website, discovers accounts with 20+ signals, enriches contacts, and drafts tone-matched outreach using your brand voice. Run multi-step campaigns with approvals, quality scoring, and compliance built in. Handle replies with Maria Replies AI Agent, prioritize hot leads, and schedule meetings, while Marc Prospecting AI Agent keeps your pipeline full. Track sends, replies, bookings, and funnel performance in one dashboard and connect your own email and enrichment providers for transparent costs.
MusicWave is an AI music generator that turns text prompts into full, radio-ready songs in minutes. Describe your idea, pick a genre, and get a complete track with vocals, instruments, and mixing, all AI-generated. Features include AI cover song generation, stem splitting, BPM and key detection, lyrics generation, audio mastering, AI remix, vocal removal, and image-to-song creation, offering nine professional tools in one platform.
If youβre a Star Wars fan and keen to celebrate May the Fourth, Amazon has great deals on some Lego sets, ranging from big-ticket builds to more affordable ones starting at just AU$39.
Within hours he'd thrown up a website β a janky, one-hour job, by his own admission β and by Sunday, 36,000 "founding patrons" had pledged nearly $23 million, crashing his servers in the process.
bizSupply tracks procurement contracts, monitors vendor spend, and alerts you before renewals so you can negotiate and avoid waste. It benchmarks prices, detects unused subscriptions, and shows savings opportunities in a unified dashboard with bank-grade security.
Connect your email and accounting system to auto-import contracts, then get 90/60/30-day renewal alerts and recommendations. A Chrome extension brings insights to your inbox, helping teams stay on top of every vendor relationship.
Brivvy gives teams one place to define tone, rules, audience, templates, and a glossary, then delivers that voice directly into AI clients through MCP. Write in ChatGPT, Claude, Cursor, and more while Brivvy enforces brand style and terminology automatically.
Use a unified workspace to create voices, structure content with templates, and manage preferred terms and phrases. Brivvy applies your rules at generation time so every message stays consistent and on-brand across channels.
Signed helps angels and startup employees manage their startup investments from one place. You can track portfolio value, IRR, and TVPI, run AI diligence, parse investor updates from email, triage pitches, and manage contacts. Generate tax-ready reports with cost basis, K-1 support, and year-end summaries, and track multiple entities. Build and search your investor network to bring the right people into every deal.
Stocks365 delivers AI-powered market intelligence for stocks, forex, crypto, and commodities. It scans 200+ instruments to generate model-driven signals with trust scores, real-time TP/SL tracking, and walk-forward tested performance statistics. The platform combines a live signals dashboard, verified track records, a geopolitical risk tracker, and market news, plus calculators, education, and research to help you act with data-backed confidence.
AfterSession helps therapists write session notes faster. Instead of starting from a blank page, you enter a quick summary of the session and get a structured note in seconds. It supports common formats like SOAP, DAP, and BIRP, so the output fits what clinicians already use. You can review and edit everything before saving to stay in control of the final note. It doesnβt record sessions or change how you work. Itβs designed to fit into your existing workflow and reduce the time spent on documentation, especially at the end of a long day.
Itβs the latest move in a race to add artificial intelligence to consumer-facing home technology, with xAI and Amazon also competing for future category dominance.
The platform will allow creators to replace copyrighted songs with royalty-free instrumental clips, while also using conversation context to filter video comments.
Anthropic, the creators of Claude AI, are reportedly in early talks with a UK startup whose SRAM tech can boost AI inference by 100x & reduce costs by 10x. Anthropic Reportedly In Early Talks With Fractile, A UK-based Startup Working on the fusion architecture as an AI Inference Booster Currently, Anthropic sources its chips from various companies, including NVIDIA, Google, and Amazon. This trio allows the company to keep running its AI infrastructure without major concerns that are often associated with relying on a single chipmaker. But as compute demand intensifies in the AI space, many AI firms are now [β¦]
StockComparison lets you analyze two stocks or ETFs side by side using clear metrics, valuation ratios, and performance charts. It highlights the winner for each metric and visualizes returns across multiple time frames to help speed your decision-making. Powered by reliable, up-to-date market data, it tracks 5-year growth trends like EPS CAGR, dividend growth, and revenue. Search any symbol, pick two assets, and get instant comparisons without spreadsheets.
Ask.com, formerly Ask Jeeves, which launched 29 years ago on June 3, 1996, before Google launched, shut down on May 1, 2026.
Ask.com now has a turn down page that reads:
Every great search must come to an end. As IAC continues to sharpen its focus, we have made the decision to discontinue our search business, which includes Ask.com. After 25 years of answering the worldβs questions, Ask.com officially closed on May 1, 2026.
βTo the millions who askedβ¦β We are deeply grateful to the brilliant engineers, designers, and teams who built and supported Ask over the decades. And to youβthe millions of users who turned to us for answers in a rapidly changing worldβthank you for your endless curiosity, your loyalty, and your trust.
Jeevesβ spirit endures.
Ask.com has been known as an answer engine, the Jeeves butler was who you spoke to in the early days. With AI and all these new answer engines, Ask.com could have deployed its own unique taste for its answer engine. But I guess with all the competition and the market being harder, IAC, Ask.comβs parent company, decided to turn it down.
Ask.com will always have a place in the search marketing industry and Ask, including Jeeves, will be missed.
NVIDIA's Feynman GPUs will be the first to feature Co-Packaged Optics, but this wasn't always the case until the AI giant decided to switch gears. Co-Packaged Optics Were Many Years Away, But NVIDIA Decided To Move Ahead With Its Feynman GPUs CPO or Co-Packaged Optics (Silicon Photonics) is the next-generation solution thatΒ reduces reliance on copper and harnesses light to transfer signals. These CPOs are packaged alongside hardware accelerators such as GPUs and will be a key solution for next-gen AI factories, offering improved interconnect latency and creating high-bandwidth connections between CPU and GPU. If we go by the original plans, [β¦]
After a long time, the entry-level RTX 50 series GPU made its debut on the Steam Hardware Survey charts. All NVIDIA RTX 50 GPUs Appear on Steam Hardware Survey With RTX 5050 As the Latest Entry; 16 GB VRAM GPUs Now Closer in Popularity to 8 GB GPUs The previous Steam Hardware Surveys recorded almost all NVIDIA GeForce RTX 50 series GPUs, but the RTX 5050 always remained missing. Despite launching mid-2025, there was no sign of the GeForce RTX 5050 until now, when the card suddenly appeared on the Steam database. Both laptop and desktop variants are now available [β¦]
APOLLO Data Auditor scans files, databases, cloud storage, and Active Directory to detect personal data, quantify regulatory exposure in euros and dollars, simulate breach scenarios, and measure AI readiness. It can be deployed in 48 hours without dedicated staff.
Enterprise data audit tools cost β¬50-300K per year and cover 1-2 axes. APOLLO covers all four: Risk, Compliance, Data Protection, and AI Readiness, at under β¬5K per year. It is designed for SMBs and is based on real scanned data, not declarations.
Zerentry automates invoice and receipt data entry with an LLM-based engine that reads documents like a human and captures vendors, dates, VAT, totals, and line items with high accuracy. You can review low-confidence fields inline and sync results to Xero, QuickBooks, or Zoho Books in one click. It learns from your corrections, detects duplicates and anomalies, supports bulk uploads and email forwarding, and offers optional human verification. SOC 2 Type II security and audit logs help you close your books faster.
A new study examines how large language models perform in a variety of medical contexts, including real emergency room cases β where at least one model seemed to be more accurate than human doctors.
The underlying concept is not new. Acoustic fire suppression has been studied for years as a means of disrupting combustion by pushing oxygen away from the fuel surface.
AMD's next-generation Halo flagship, the Ryzen AI MAX+ 495, has leaked out, featuring a 10% bump in performance & a new Radeon 8065 iGPU. AMD Ryzen AI MAX+ 495 Is The Flagship Gorgon Halo APU, Rocks 16 "Zen 5" Cores & Radeon 8065S GPU Earlier this year, we reported that AMD was working on a new Halo family called Ryzen AI MAX 400, and codenamed Gorgon Halo. Just like Strix Point to Strix Halo, Gorgon Halo will offer similar architectures as Gorgon Point "Ryzen AI 400" SoCs, but elevate the configurations with more cores, beefier GPU, and lots of memory [β¦]
In an era of unprecedented memory-led chaos in the global smartphone sphere, Apple lobbed nothing short of a bombshell during its earnings call this week, declaring that TSMC's advanced node capacity - not memory - was the main bottleneck for its products. Think about this. As per conservative estimates, Apple's iPhones are all set to consume 2.4 exabytes of memory this year! And yet, the Cupertino tech giant declares it is not memory-constrained, while seemingly capping the prices of its products. This declaration is nothing short of a gauntlet for Chinese OEMs: Apple is coming after your market share! Apple's [β¦]
omnirun runs on your computer and builds real projects using your actual files. Describe what you want by text or voice β it plans, creates, previews, and deploys to Vercel, Netlify, and more. Works with Claude, OpenAI, Gemini, Groq, DeepSeek, and Ollama. Bring your own keys, no markup. Everything stored locally in SQLite β your code never leaves your machine.
Built-in AI assistant connects to Gmail, Google Calendar, GitHub, Slack, and Notion. It reads emails, drafts replies, and has watching agents that notify you when things happen. Project memory lets you return months later and resume instantly. Auto model routing cuts token costs 60-80%. Unlimited version history with instant rollback.
Mallary unifies social media scheduling, posting, and engagement through a single API and dashboard. Developers can schedule cross-platform posts, attach first comments, and enable AI auto-replies that keep audiences engaged.
The platform manages authentication, rate limits, retries, and platform approvals, with CLI and MCP support for agents and automation. Track views, likes, and comments, run bulk uploads, and rely on durable queues and preflight checks to keep workflows running across Instagram, YouTube, TikTok, LinkedIn, X, Pinterest, Reddit, Threads, and more.
LEGO Batman: Legacy of the Dark Knightβs PC system requirements are a disgrace The PC system requirements of LEGO Batman: Legacy of the Dark Knight have arrived, and whoever crafted them should be ashamed of themselves. The game is due to launch on PC on May 22nd, and the only word we can use to [β¦]
One of the more distinctive entries in that category comes from Wokyis: a retro-styled dock that adds NVMe storage, extra ports, and a small secondary display, all within a chassis designed to sit directly under the Mac mini.
Japan's defense ministry recently sat down with Air Kamuy, a drone manufacturer whose signature design relies on corrugated cardboard construction. The meeting signals Tokyo's broader ambition to carve out a leadership role in low-cost drone production as mass-market models reshape the calculus of modern warfare.
Apple observes stringent quality control measures so that its premium products not only stand the test of time regarding durability but also minimize hardware failures caused by manufacturing defects. Unfortunately, when youβre dealing with millions of units being shipped in a calendar year, thereβs always a chance that an owner ends up with an βodd one outβ and, sadly, an M5 MacBook ProΒ that was only two days old was completely dead when a spark formed due to the machineβs hinge movement. The M5 MacBook Proβs failure will definitely be an interesting case for Appleβs engineering team, but a YouTuber has [β¦]
Intel's Z-Angle Memory (ZAM) is approaching completion as it races towards taking a bite at the AI boom while challenging HBM as a viable alternative. Intel's ZAM Challenges HBM As A Big Memory Innovation In the High-Bandwidth, High-Capacity Segment Offering 2x The Speed of HBM4 Z-Angle Memory or ZAM has been stirring up a lot of talk in the memory segment. The upcoming memory standard is being developed by Intel and SoftBank & aims to offer a low-power, high-density replacement to HBM. Now, new details have been shared that provide more insight into ZAM memory. For starters, the new memory [β¦]
Nvidia is apparently discontinuing some older embedded platforms earlier than anticipated, but this is mostly about market reality finally catching up, not abrupt discontinuation.
This Newegg bundle offers cutting-edge performance with practical value, combining AMDβs latest flagship CPU with high-end supporting components at a discounted price.
The GameSir G8 Galileo is a wired USB-C mobile controller with full-size grips, Hall effect joysticks and triggers, and a pair of programmable back buttons.
Intel's recently released Arc Pro B70 32 GB GPU has been tested in games, outperforming the Arc B580, and trading blows with the RTX 5060 Ti. Intel Arc Pro B70 GPU Gaming Benchmarks Give Us A Hint of What The Arc B770 "Big Battlemage" GPU Could've Offered To Gamers Back in March, Intel launched its Arc Pro B70 graphics card based on the Battlemage BMG-G31 GPU, which we all know as Big Battlemage. This bigger Battlemage chip was long-awaited in the gaming segment, but Intel decided to focus its efforts towards the AI market, equipping the card with a large [β¦]
Reports of YouTube freezing browsers and consuming massive amounts of RAM are spreading online, with developers tracing the issue to a suspected UI bug that may trigger endless layout recalculations and severe system lag.
AMD promotes open platforms for space AI, arguing modular systems reduce vendor lock-in risks while improving flexibility across complex multi-supplier mission environments.
The set launches June 1, priced at $39.99, and comprises 479 pieces. The finished model measures roughly 4.5 inches long and six inches wide, a compact footprint that still leaves room for the details that made the original console recognizable.
xAI is reportedly able to utilize just over 10% of its entire NVIDIA GPU fleet, as report suggests lackluster AI software stack optimizations. AI Software Stack Bottlenecks Are An Industry-Wide Problem, As xAI Is Only Able To Utilize 11% of Its Entire NVIDIA GPU Installation. The Information has reported that Elon Musk's xAI, the software firm behind Gorq and other key AI-based components, is only able to utilize a small chunk of its total installed GPU capacity. Currently, xAI runs around 550,000 NVIDIA GPUs, which are a combination of H100s and H200s. These are deployed within xAI's Memphis and Colussus [β¦]
The ROG Equalizer doesn't work as advertised as discovered by Der8auer in his latest demonstration. ROG Equalizer 12V-2x6 Cable Shows Large Current Imbalance On WireView Pro II While Removing the Bridge Improves Balancing It appears that ASUS's recently released ROG Equalizer 12V-2x6 cable might not be the solution for proper load balancing. ASUS explicitly advertised the ROG Equalizer cable as a component that does better load balancing than regular 12V-2x6 cables, but the testing by popular German YouTuber Der8auer reveals something interesting. Der8auer has made two videos on the connector, but his latest video finds out what makes the ROG [β¦]
Micron posted a record Q2 as DRAM demand increases, but its CEO says this is just the beginning as more memory is required for AI to reach its full capabilities. Micron CEO Sees Demand For Faster Memory To Increase Massively For AI To Reach Its Full Potential Memory & Storage maker, Micron, has seen exceptional growth across all of its businesses, which include DRAM, NAND, and HBM. The growth comes from skyrocketing demand for their products as the Agentic AI craze continues to lift off every memory and storage firm. During a conversation with CNBC, Micron's CEO said that what [β¦]
Chinese courts ruled that companies cannot automatically fire workers simply because AI can do the job more cheaply, declaring that automation alone does not justify dismissal under labor law.
Every World Cup, millions across Latin America create prediction pools called quinielas, pollas, or prodes depending on the country. Organizers collect predictions via WhatsApp, track scores in Excel, and manually update leaderboards that nobody trusts. With 104 matches in 2026, thatβs unsustainable.
Toqui replaces the entire workflow. Create a pool, share a link, and everyone joins to predict from their phone. Scores update live and leaderboards are automatic. No app download is needed since itβs a PWA. Free for groups up to 25. Pro tiers support offices and companies up to 1,000+. Covers World Cup 2026, Liga MX, Champions League, and more. Built for Latin America but works everywhere.
Roami provides global eSIM connectivity for travelers across 200+ countries and regions. Activate instantly without a physical SIM, choose daily unlimited or 1β30GB data plans, and access options with voice. The app auto price matches, supports 21 languages and local payments, and offers a worry-free refund if service doesnβt work.
Start with 100MB free to try, then stay online at high speed with partner networks and 24/7 human support on iOS and Android.
Verizon's latest deal on the Galaxy S26 waives the trade-in criteria, gets you up to four devices for cheap, and even throws in a tablet and smartwatch.
Welcome to May and this month kicks off with several new games from independent developers. This week's major release is all about navigating the great white north, in more ways than one. The week kicks off with a different take on the tower defence genre, followed by a game that combines disco and beat 'em up. Next up we have an online co-op action RPG which is followed by one that isn't online and finally we round the week off with some crab evolution. Don't forget to check out some of the other games also launching this week.
WILL: Follow The Light / This week's major release / Thursday 7 May
WILL: Follow The Light is a story-driven, first-person adventure puzzle game about a perilous personal journey through the harsh northern latitudes. To find peace and reunite with his family, Will must sail across endless waters, face numerous challenges, and ultimately discover himself. Steam link
AMD seems to be preparing its first PRO CPU with 16 "Zen 5" cores & 3D V-Cache, the Ryzen 9 PRO 9965X3D. AMD's Ryzen PRO Lineup Used To Max Out at 12-Cores, But That Changes With The Upcoming 16-Core Ryzen 9 PRO 9965X3D AMD Ryzen PRO Desktop CPUs are designed for professionals, content creators, and AI users. These chips come with advanced security, manageability, and stability versus the standard chips. For a long time, AMD's Ryzen PRO family has featured up to 12-core models, but it looks like the company is about to release its fastest chip to date. On [β¦]
Halo leaker RebsGaming reports that Halo Studios is already working on remakes for the second and third installments in the sci-fi first-person shooter franchise. Halo 2 and Halo 3 are currently in early development, presumably powered by Unreal Engine 5 like the first game's remake; this builds on a previous claim from a former Halo Studios developer, and is now backed by two additional sources, one of whom provided verification to RebsGaming and confirmed the trilogy remakes will proceed regardless of how well the upcoming Halo: Campaign Evolved performs. A separate source (the same one who leaked an unreleased Campaign [β¦]
Pretty much no games recommend more than 16GB of RAM, even in the unoptimized era we're living in right now. Only a few titles at their highest presets say 32GB is ideal, so Microsoft claiming that 32GB is the future-proof standard isn't exactly wrong. You'll be fine with 16GB today, but perhaps not tomorrow.
Amazon says that it will take months before it can return its Bahrain and UAE data center back to full operational status. In the meantime, the company suspends billing for affected customers while also recommending that they move to other Regions to restore service.
Japan is deploying ultra-cheap cardboard drones built for swarm warfare and expendable combat missions. The flat-packed AirKamuy 150 costs as little as $2,000 β far cheaper than many military drones.
Koopic is a CAASM platform built for security teams who need a complete, trusted asset inventory. It pulls data from every tool in your stack β EDR, MDM, CMDB, cloud, on-prem β and merges it into one golden record per device. Shadow IT surfaces automatically, coverage gaps become visible, and exceptions are tracked.
The result is a near real-time picture of your full environment so you can see real risk and prioritize what to fix next. No spreadsheets, no six-figure contracts, no black-box merging. Start free in minutes.
Live3D offers an online AI image editor that lets you transform photos with simple text instructions. Change hairstyles, poses, backgrounds, lighting, and text while keeping faces and identity consistent. Make precise, localized edits, choose from multiple AI models such as Seedream 4.5 and Nano Banana variants, and export in many sizes. Upload your image, describe the change, generate results in seconds, and download the final version.
From Iceland to Italy and Japan to Australia, Lushfoil Photography Sim faithfully recreates beautiful landscapes to explore with your virtual camera and lenses
Chip manufacturer Samsung is experiencing strong demand for its 4-nanometer process due to strong demand from the memory market, suggests a report in the Korean press. The details suggest that Samsung Foundry has secured orders that extend into 2027's production, and according to a source, the 4-nanometer process' stability has played a role in ensuring the strong demand. Samsung Foundry Purportedly Experiencing Strong Demand For Its 4-nanometer Chip Manufacturing Process Today's report is the second over the past couple of days that claims high yields for Samsung's 4-nanometer manufacturing process technology. This technology, dubbed SF4, began mass production in 2021 [β¦]
PropSyncX lets you manage and copy trade multiple funded futures accounts from a single, clean dashboard. Connect TopstepX, Tradovate, Rithmic, and NinjaTrader, place one trade, and replicate it across accounts in under 100ms while still controlling each position independently with per-account TP/SL brackets. Trade on built-in TradingView charts with drag-and-drop stops, real-time market data, a multi-account P&L view, and a built-in trading journal to track performance.
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Friday added a recently disclosed security flaw impacting various Linux distributions to its Known Exploited Vulnerabilities (KEV) catalog, citing evidence of active exploitation in the wild.
The vulnerability, tracked as CVE-2026-31431 (CVSS score: 7.8), is a case of local privilege escalation (LPE) flaw that could allow an
Here's how to watch World Snooker Championship Final 2026 live streams from anywhere and for free, as two of the best players in the world meet at the Crucible.
Most creators skip video because filming is a pain. Kinova fixes that. Describe what you want, and our AI video agent produces clips with consistent characters and professional voiceover. Go from idea to published video in minutes.
Concordance delivers SDLC intelligence to observe, govern, and improve engineering. It connects to GitHub, GitLab, Bitbucket, Jira, and Linear with read-only OAuth and scans commits, PRs, branches, workflows, and issues to score 50 protocols across requirements, design, development, testing, release, and operations.
Get per-team maturity scores, audit-ready evidence mapped to SOC 2, ISO 27001, NIS2, and CRA, AI-active repo detection, and deployment risk gates. Start free for one team; upgrade for compliance, AI governance, and risk lenses.
StillDeck is a free browser-based Klondike solitaire game for people who just want to play cards without pop-ups, accounts, or app installs. Open the site on any device and start playing immediately. It includes Draw 1 and Draw 3 modes, an undo button, move counter, and auto-complete for finishing solved games. The interface is minimal and distraction-free. StillDeck is available in 19 languages and works on desktop, tablet, and mobileβall from a single URL.
The Buildsheet is a platform for car enthusiasts to track and share vehicle builds. Create a buildsheet, log mods with photos and notes, and organize parts and updates. Explore a feed by make, model, or build type, follow projects you love, and message builders. Membership starts at $1.99/month with the first month free to support hosting and community features.
Pantr AI is a visual workspace for generating and editing images on an infinite canvas. Build directions with drag-and-drop references using the @ system, iterate with regenerate, crop, expand, and animate, and keep every variation in view. It runs on Gemini 3.1 Pro for high-quality results, includes a Creative Director that sees your canvas to help with prompts, and uses pay-as-you-go credits that never expire.
Every major shopping tool today answers one question: where can I get this cheaper? Nobody answers the harder question: is this product actually worth buying? IMO fills that gap. Our AI agents analyze thousands of verified owner reviews, filtering out fake, incentivized, and early honeymoon ratings, to tell you what real owners discovered after months of daily use. Our Electronics Specialist agent VOLT provides an IMO Score (0β100) based on owner satisfaction, durability, value ratio, and defect frequency, plus the #1 hidden flaw mentioned by 847 reviews that the product page never will. All of this is available in under 10 seconds, free, on WhatsApp.
RenovateIndex provides regional renovation cost estimates for Canadian homeowners, adjusted for provincial labour rates using Statistics Canada BCPI data and city-size modifiers from CMHC. You can browse 50 services across 55 cities to see budget-to-premium ranges, component breakdowns, and cost factors to help plan and sanity-check contractor quotes. The site details its methodology and publishes insights for homeowners and contractors.
FPLai provides AI-powered analysis for Fantasy Premier League managers. Connect your squad to see prioritized transfers, captaincy picks, and a data-backed starting XI tailored to your budget and remaining moves. Elite Pulse tracks Top 1k activity so you can act before the crowd.
Use Team DNA to visualize strengths, risk profile, and trends, then monitor injuries and price changes to avoid surprises. Track rank progression, compare against rivals, and turn every gameweek into a clear, confident plan.
MakeInfographic is an AI infographic generator that turns a simple prompt into a finished, editable design. Describe your topic, pick a layout and visual style, then download or refine the result. It supports timelines, comparisons, processes, pyramids, explainers, and statistical layouts, plus style shifts like clean, sketch, comic, clay 3D, and isometric. Create platform-ready variations for X, TikTok, Pinterest, Instagram, and more. Free exports include a watermark, with 4K available to subscribers.
The Academy of Motion Picture Arts and Sciences said that only performances βcredited in the filmβs legal billing and demonstrably performed by humans with their consentβ will be eligible for Academy Awards.
Well, isn't that unexpected? A Japanese toilet maker has just announced that it will pivot to AI chips, leading to a 18% stock surge. Ceramics Used For Making Toilets Are Now Going To Power The AI Chip Industry Who would've predicted that a company involved in making toilets and other sanitary equipment would start making AI chips? Well, Toto, A Japanese company, has just announced that and is seeing a boost to its stock. The company leverages ceramics for its current operations, but the same ceramics can be used for making components that are critical to AI infrastructure. As per [β¦]
Building a PC has its advantages, such as cheaper parts costs and a learning experience that'll stick with you forever. However, when our AI overlords suck the joy out of DIY custom rigs, we need to venture out to find good deals in such turbulent times, and these prebuilts from ABS provide exactly that.
After having reviewed several portable monitors from Uperfect, I got my hands on the UFree V, a new portable monitor which promises completely "wireless" operation. As soon as I read that, my interest sparked several folds since conventional portable monitors aren't "truly" portable, as you still have to power them using an outlet and connect them to a device. Portable monitors are usually much lighter and thinner than regular desktop monitors, but UFree V brings both a lighter and thinner build, alongside wireless operation. After having tested the UFree V, I have been eager to explain the pros and cons [β¦]
MiroFish is an AI simulation chat that predicts outcomes from your what-if questions. It combines seed creation, graph-based simulation, and reporting in a single conversation, so you can stay in chat while it works behind the scenes. Start with text and optionally attach files for context. Each response includes a structured result card with summaries and clear follow-ups, helping you explore shifts in sentiment, narrative spread, and stakeholder reactions across policy, brand, and product scenarios.
Fokal helps founders get found on Google and AI search without the time or cost of a traditional agency. You tell Fokal what your business does, and it handles the rest. It audits your site for technical issues, identifies content gaps, writes publish-ready articles in your voice, pitches editors for backlinks, and monitors if AI tools like ChatGPT, Perplexity, and Google AI recommend your brand.
No SEO knowledge is required. Everything is prioritized and ready to act on, so you always know what to work on next.
Europe is mandating structured e-invoicing for all businesses β Germany from 2027, France from 2026 β and most tools either charge extra for compliance or don't support it at all. Facturwise generates fully compliant ZUGFeRD 2.4 and Factur-X 1.0.8 invoices automatically on every plan including the free one. Beyond compliance, you get multilingual invoices in 6 languages, 30 currencies with live ECB rates, SEPA QR codes, recurring billing, payment reminders, expense tracking, and client management β everything you need to invoice across the EU from one platform.
Here's how you can watch Kentucky Derby 2026 live streams online and from anywhere, with Renegade the favorite for one of the world's great horse races.
Diablo 4: Lord of Hatred surprised me in ways I didnβt expect. After being disappointed with the gameβs earlier seasons, this expansion finally delivers the pacing, loot flow, and endgame structure Iβd been waiting for. Itβs the first time Diablo 4 has felt close to the fantasy Blizzard promised at launch, and it genuinely changed my perspective on where the game is heading.
Developer Kraken Express introduced Windrose as a survival adventure set in the age of piracy, featuring a procedurally generated world where players can gather, build, and craft alongside the usual piracy activities such as fighting and looting. Released in Early Access in April, the game has since made headlines for...
QNAP has introduced its new AI NAS, which packs a 16-Core AMD EPYC "Zen 2" CPU & can be paired with up to an RTX PRO 6000 Blackwell GPU. Old Meets New In QNAP's "QAI-h1290FX" AI NAS: 16 Zen 2 Cores & 96 GB RTX PRO 6000 GPU The "QAI-h1290FX" is QNAP's latest Edge AI offering that combines two distinct hardware components. But before we get into the details, it should be mentioned that QNAP's latest AI NAS is designed for LLM, RAG, and various GenAI applications. Two components power the server, the first is the AMD EPYC 7302P CPU, [β¦]
PawBench helps dog owners find the right gear for their specific dog. It matches recommendations to breed size, coat type, and energy level, rather than just offering generic "best dog beds." For example, it finds the best bed for a 90-lb German Shepherd who sleeps hot or the safest harness for a flat-faced Frenchie.
We've researched 200+ products across 10 categories and written guides for 75 breeds. You can browse by category or by your dog's breed, read side-by-side comparisons, and buy what actually makes sense for your dog, not whatever paid for the top spot.
SegmentFlow is an AI-driven email marketing platform for ecommerce brands. Describe your campaign in plain English and it writes the copy, designs the emails, builds segments, and sends to the right audience. It creates automated journeys and transactional emails, tracks revenue attribution, and supports newsletters and lead magnets. Connect Shopify or WooCommerce in minutes to sync customers, orders, and products, then launch campaigns fast at a fraction of typical costs.
Hi-AI is an affordable all-in-one multimodal AI platform that helps you search the web, draft reports, and create media. Chat by voice or text, then generate and edit images, produce videos, design 3D meshes, and compose songs. Use it to research topics, summarize results, and turn ideas into visuals, animations, and audio.
Defense officials have framed the effort as a necessary step to keep pace with both technological change and geopolitical competition. "We are equipping the warfighter with a suite of AI tools to maintain an unfair advantage and achieve absolute decision superiority," Emil Michael, the undersecretary of defense for research and...
Moore's Law has slowed down, but progress continues in logic development as a new roadmap points to sub-1nm process nodes around 2034. It will Be Years Before Process Technology Go Sub-1nm, But They Are In Development: 0.7nm by 2034 & <0.2nm by 2046 Process technologies have slowed down as we transition into the Angstrom era. While newer nodes continue to offer uplifts, they are getting expensive to produce as the machinery needed to achieve newer designs comes at higher costs. Furthermore, the reliance on chiplets through advanced package solutions has reduced the need to shift to newer nodes immediately, as [β¦]
The Wokyis M5 Retro Dock Station will add USB ports, memory card readers, and an external SSD enclosure to your Mac mini while giving you a small '80s Macintosh on your desk.
Modder "awalol" has spent the past several weeks developing firmware that, when installed on a 2-inch-long Raspberry Pi device, allows PCs to use adaptive triggers and haptic feedback on Sony's DualSense controllers without a wired connection. Living room PC gamers will likely appreciate the cheap custom add-on.
The size mismatch is hard to overlook. GameStop carries a market value of around $12 billion; eBay sits closer to $46 billion. Despite that gap, GameStop has already been quietly building a stake in eBay ahead of a potential bid β a signal that Cohen is willing to swing big...
AMD has taken a major step toward enabling native open-source HDMI 2.1 support on Linux by submitting new patches for its AMDGPU driver. AMD Moves Closer to Open-Source HDMI 2.1 Support on Linux With New AMDGPU FRL Patches It appears that the HDMI 2.1 support is finally arriving to Linux as AMD has submitted the new Fixed Rate Link (FRL) patches for its AMDGPU driver. This has been one of the longest-standing limitations that affected Radeon GPUs on the platform. There have been years of restrictions tied to the HDMI Forum (Org behind the HDMI standard) policies that prevented upstream [β¦]
One of the best gaming processors has dropped to its lowest price in 2026, but it's a limited-time deal. AMD Ryzen 7 7800X3D Drops to $324 on Amazon; The Best Gaming Processor for Sub-$350 Price Tag Not just Ryzen 7 9800X3D, the launch of newer and faster processors has resulted in price drops across various Ryzen chips, including previous-gen CPUs. AMD Ryzen 7 7800X3D is still one of the best gaming chips that trades blows with Ryzen 7 9800X3D, but is significantly cheaper right now. While the processor launched at a hefty price tag of $350, it got discounts after [β¦]
You don't see these deals everyday, and this is one of the craziest ones we have seen so far for the AM5 platform. Redditor Grabs AMD Ryzen 7 7800X3D for Just $145 and Ryzen 5 7600X For Only $75 From Local Walmart The AMD Ryzen 7 7800X3D sells for around $350 on Amazon, which, even though it is significantly lower than its launch price, is still a hefty price tag for most. Being one of the best gaming processors, the Ryzen 7 7800X3D sees huge demand, which is why users are willing to pay over $300 for this chip. However, [β¦]
Today, Pearl Abyss rolled out update 1.5 for Crimson Desert across all platforms except the Mac App Store, which will receive it at a later time. Patch 1.05.00's headline addition is the highly anticipated (and promised) Rematch system, which lets players revisit any of the game's 69 bosses at any time by lighting their lantern at the site of a previous encounter to read a Memory Fragment. The system launches with two modes: Reminisce, which recreates the fight exactly as it was the first time, and Resonate, which scales the boss's stats to match the player's current progression if they've [β¦]
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