Samsung announced that Galaxy S25 Ultra devices will be hardwired into the Opening Ceremony broadcast on February 6, working alongside Olympic Broadcasting Services (OBS) to capture angles traditional cameras can’t reach.

The Korean tech giant is doubling down on its Olympic partnership with a technical integration that goes well beyond logo placement to include the Galaxy S25 Ultra and AI.

Galaxy S25 Ultra units will be positioned on jibs, in stadium stands, and inside athlete entrance tunnels at Milano San Siro Olympic Stadium. All footage streams wirelessly over 5G directly into the live broadcast feed.

OBS CEO Yiannis Exarchos says the goal is to “complement core broadcast coverage” with perspectives that feel native to how fans already consume content on their phones.

Over 75,000 people will be in the stadium, but millions more will watch on screens where mobile-first framing actually makes sense. The real story here is how Samsung is deploying Galaxy AI across Milano Cortina’s geography.

Volunteers stationed in high-altitude or remote venues will use Galaxy AI’s Interpreter to communicate with athletes and officials. Since translation happens on the device itself, it works even when network coverage is not available.

Source – Samsung Mobile Press

Samsung House

Samsung is opening Samsung House at Palazzo Serbelloni in Milan. The space will host National Olympic Committee events, live competition viewing, and catering by Michelin-starred chef Enrico Bartolini.

• It runs from February 4 through 22, then reopens for the Paralympic Games from March 6 to 15.

Charging stations, monitors for short-track speed skating officials, and the usual operational tech round out the package. Samsung’s Olympic involvement now stretches back to Nagano 1998 and continues through LA 2028.

The post Galaxy S25 Ultra is a major thing at 2026 Winter Olympic appeared first on Sammy Fans.

New data released from the Egyptian-Turkish forum in New Alamein City describes an emerging tourism bridge between Egypt and Turkey. Both nations have seen an increase in visitors, as a result of upgraded diplomatic relations, ethnically Turkish citizens being able to visit Turkey hassle-free, and more intermarriages between Turkish and Egyptian citizens. The increasing travel demand of the two nations is a sign of an increase in Mediterranean tourism, as it relates to the increasing travel accessibility between the nations of the Mediterranean.

Turkish Visitors to Egypt Near 400,000 in 2025

According to recent figures, Turkey is now one of the leading sources of tourists to Egypt, with nearly 400,000 Turkish visitors expected to travel to the country in 2025. This marks a substantial increase, and Ambassador Salih Mutlu Şen expressed optimism, forecasting that the number of Turkish tourists in Egypt will easily rise to 500,000 annually in the near future. This growing trend highlights the role of tourism growth in both countries, fueled by simplified travel processes, direct flights, and mutual interest in exploring each other’s rich cultural offerings.

This positive outlook is driven by the ease of travel between the two countries, bolstered by the growing diplomatic ties and increased flight frequencies, which make it easier than ever for Turkish nationals to explore Egypt’s historic sites and Mediterranean beaches. Tourism growth is further reinforced by the shared interest in each other’s heritage, with food culture, historical landmarks, and natural landscapes becoming the primary attractions for travellers.

Egyptian Tourism in Turkey Shows Similar Growth

Similarly, Egyptian tourists have embraced Turkey as a top destination. In 2022, over 350,000 Egyptians visited cities like Istanbul and Antalya, with the number expected to grow in the coming years. As Turkish cities become more accessible and both countries promote cross-border tourism, Egypt and Turkey are quickly establishing themselves as top-tier travel destinations for each other’s citizens. For Egyptians, cities like Istanbul offer a blend of rich history and vibrant culture, while coastal cities like Antalya appeal to those seeking luxury and relaxation.

This trend highlights the growing importance of mutual tourism growth between Egypt and Turkey, with both nations benefiting from increased visitation. Egyptian travellers are now more inclined to explore Turkey’s diverse attractions, while Turkish tourists are discovering the rich cultural experiences Egypt has to offer, from Luxor’s temples to the Red Sea resorts.

Cultural and Diplomatic Cooperation Drives the Surge

The boost in visitor numbers is not coincidental. Officials at the forum highlighted that improved diplomatic relations between Egypt and Turkey have simplified travel logistics, making it easier for citizens to visit each other’s countries. This enhanced cooperation has resulted in streamlined visa processes, direct flights, and strong government support for tourism initiatives. Moreover, the shared cultural and historical ties between Egypt and Turkey, especially their connections in food culture, architecture, and history, continue to drive the influx of tourists. Many Turkish visitors are drawn to Egypt’s historical sites, while Egyptians visiting Turkey enjoy the culinary similarities and historical landmarks that echo their own.

This cultural affinity combined with political alignment has also laid the foundation for tourism growth in both nations, encouraging cross-border tourism, which further strengthens their economic ties and promotes cultural exchange.

New Alamein as a Luxury Hub for Turkish Tourists

A major focus of the forum was the promotion of New Alamein City as a luxury tourism hub for Turkish visitors. Located along the Mediterranean coast, New Alamein has been marketed as an emerging destination for high-end travel experiences, with world-class resorts, beaches, and exclusive leisure offerings. This city, along with Sharm El Sheikh and Cairo, is being heavily promoted to attract wealthy Turkish travellers looking for luxury vacations in an idyllic setting. The rise of New Alamein is symbolic of the broader growth of luxury tourism in Egypt, as it caters to the high demand from international tourists, particularly from Turkey.

This influx of luxury tourists from Turkey is a key indicator of the growing diversity in Egypt’s tourism market, which is increasingly catering to upscale travellers, adding an important dimension to the overall tourism growth trajectory.

Surge in Flights and Hotel Bookings Expected

As Egypt and Turkey continue to strengthen their ties, tourism experts predict a further surge in flight frequencies and hotel bookings. The increased political cooperation between the two nations, along with the strengthening of economic ties, is expected to result in more direct flights and expanded travel routes, providing more options for Turkish and Egyptian tourists. With the continued rise in tourism, local economies are benefiting, with hotel chains and tour operators capitalizing on the increased demand from both inbound and outbound travellers.

This surge in demand for travel is expected to support tourism infrastructure growth, with hotels, restaurants, and transportation services expanding to accommodate the growing number of visitors. This is a direct reflection of the tourism boom between Egypt and Turkey, benefiting both countries’ economies and creating new opportunities for tourism professionals and local communities.

Future of Egypt-Turkey Tourism: A Promising Outlook

With both countries enjoying rising numbers of visitors and strengthening ties, the future of Egypt-Turkey tourism looks promising. Experts predict that both nations will continue to grow as dominant players in the Mediterranean tourism market, with significant benefits for the local economies, tourism sectors, and the broader region. As high-level state visits and political cooperation increase, the tourism industry will likely see further advancements, making it easier for citizens of both countries to explore the rich cultural offerings that each has to offer.

A New Era of Cooperation in Mediterranean Tourism

The Egyptian-Turkish forum told us how Tourism is flourishing between the two countries. Considering the increase in customer bookings for both Turkey and Egypt, the Commercial Tourism bridge between the two countries is likely to grow and thrive while providing Economic and Cultural benefits to both countries.

With increased bookings for both Turkey and Egypt, we are likely to see more customer flow in the Eastern Mediterranean. This tells us that a new systematic approach to Tourism is likely being introduced: Collaboration. This will immensely benefit both Turkey and Egypt in the Tourism Sector and is likely to put them among the top destinations in the Mediterranean.

France Joins the UK, Italy, Qatar, Thailand, UAE, India, and More Countries in Driving Unprecedented Growth in Germany’s Tourism Revenue Through VisitBerlin’s Innovative 2026 Campaigns. This remarkable surge is propelled by Germany’s bold initiatives, strategically targeting both established and emerging markets. By emphasizing its dynamic cities, world-class culinary experiences, and a strong focus on wellness, Germany is poised to attract travelers from around the globe, particularly younger generations from the GCC and Southeast Asia. With robust partnerships and curated, immersive travel experiences, VisitBerlin’s 2026 campaign is set to reshape the tourism landscape, reinforcing Germany’s position as a premier destination for international visitors.

As the world shifts towards a new era of travel, the German National Tourist Office (GNTO) and visitBerlin are positioning Germany at the forefront of global tourism for 2026. This dynamic duo is not only focusing on attracting visitors from traditional markets but is also making a major push in emerging regions. With a strong emphasis on modern city life, culinary experiences, and wellness tourism, Germany is ready to welcome tourists from across the globe. Key regions like the GCC (Gulf Cooperation Council) countries, Southeast Asia, and Europe are expected to lead the charge, creating a multifaceted strategy that will elevate Germany’s tourism sector to new heights.

The global tourism landscape is evolving, and Germany is perfectly poised to take advantage of this shift. With major events, innovative marketing campaigns, and cultural experiences, the country aims to attract a diverse array of travelers, especially younger visitors from Gen Z, who are increasingly seeking purpose-driven and immersive experiences.

Global Tourism Powerhouses Fueling Germany’s 2026 Growth

Germany’s tourism sector is gearing up for a massive boost, with France, UK, Italy, Qatar, Thailand, UAE, India, and other international markets playing a pivotal role. This collective effort, led by VisitBerlin’s robust initiatives, has created a unified front aimed at driving Germany’s tourism revenue through targeted campaigns and strategic partnerships.

Countries involved in accelerating Germany’s tourism growth include:

• France – Key European market with strong cultural and gastronomic ties to Germany.
• United Kingdom – Long-standing tourism partner with significant outbound travel to Germany.
• Italy – Italy’s affinity for German culture, fashion, and heritage will bring in more tourists.
• Qatar – Strong ties with the GCC and increasing demand for luxury travel experiences.
• Thailand – A growing interest in sustainable tourism and cultural exchanges with Germany.
• UAE – Business and leisure travelers from the UAE will continue to flock to Germany’s cities.
• India – Increasingly affluent, with a rising demand for European vacations.

This targeted outreach is aimed at increasing the number of visitors to Germany through VisitBerlin’s multi-faceted approach. As a result, Germany is set to see a surge in both international leisure and business travelers, boosting its economy and positioning the country as a global tourism leader in 2026.

City Life: A Modern, Cosmopolitan Germany

One of the cornerstones of Germany’s 2026 tourism strategy is the City Life campaign, which focuses on presenting Germany’s cities as hubs of culture, creativity, and modern living. The campaign aims to transform the image of German cities into cosmopolitan destinations offering a perfect blend of historical charm and contemporary vibrancy.

• Berlin, for instance, embodies this dynamic blend, where heritage meets innovation in every corner.
• Hamburg, known for its art galleries and fashion scene, continues to evolve as a major draw for creative professionals.
• Munich, a city of history and modernity, attracts those seeking a fusion of old-world charm and modern business hubs.

This comprehensive strategy not only targets Gen Z travelers but also appeals to families, couples, and multi-generational visitors from regions like the GCC. By emphasizing shopping, dining, heritage, and creative scenes, Germany is offering something for everyone.

Culinary Germany: A Feast for All Senses

Another major pillar of Germany’s 2026 tourism push is the Culinary Germany campaign. German cuisine has always been revered for its variety, from hearty regional specialties to refined Michelin-starred experiences. In recent years, the country has taken a bold step forward by blending traditional dishes with innovative gastronomy, ensuring that every visitor finds something to tantalize their taste buds.

• 341 MICHELIN-starred restaurants elevate Germany’s position as a leader in fine dining.
• The 80 eco-conscious MICHELIN Green Stars awarded to sustainable restaurants reflect Germany’s commitment to sustainable tourism.
• The growing popularity of halal-friendly restaurants caters to visitors from the GCC, with many cities offering a range of Middle Eastern cuisines tailored to the tastes of Muslim travelers.

For visitors from regions like the GCC, Germany’s culinary scene offers an exciting opportunity to experience diverse, high-end dining. Whether you are looking for casual street food or a Michelin-starred meal, Germany’s gastronomic offerings promise to satisfy every traveler’s palate.

Berlin: A Hub of Creativity, Design, and Culture

At the heart of Germany’s tourism strategy lies Berlin, the beating heart of the country’s creative scene. With its eclectic neighborhoods and rich cultural history, Berlin continues to attract travelers looking for authentic, experience-driven city breaks.

The city’s significance in 2026 is highlighted by the 20th anniversary of Berlin as a UNESCO City of Design. This milestone reinforces the city’s position as a global design capital, making it the ideal destination for creatives and innovators seeking inspiration.

• Berlin Design Week, DMY Design Festival, and DesignDays.Berlin will draw international designers, artists, and tourists, offering immersive experiences like street art and museum tours.
• The Carnival of Cultures, Fête de la Musique, and Classic Open Air festival will continue to delight visitors with music, parades, and cultural festivities throughout the year.

The city’s creative and cultural calendar offers something for everyone, ensuring that Berlin remains an attractive destination for both young travelers and those seeking an authentic cultural experience.

A Year of Wellbeing and Immersive Travel Experiences

In 2026, wellbeing tourism will be a major theme in Germany’s tourism sector. As travelers seek to balance their mental and physical well-being, Germany’s wellness offerings are well-positioned to cater to these demands. From luxurious spas in the Bavarian Alps to yoga retreats in the Black Forest, the country is evolving into a destination where wellness and culture intertwine seamlessly.

• Bad Wiessee on Lake Tegernsee offers luxurious wellness retreats.
• The Black Forest provides a serene environment for yoga retreats, with travelers able to unwind while surrounded by stunning nature.

Wellness tourism is not only about relaxation but also about immersive travel experiences that foster holistic well-being. Visitors to Germany can indulge in culinary delights, cultural immersion, and outdoor adventures, all while focusing on their health and wellness.

Germany’s Tourism Outlook for 2026: A Call to Explore

With campaigns like City Life, Culinary Germany, and a focus on well-being, Germany is preparing to be a global tourism leader in 2026. The country’s efforts, spearheaded by GNTO and VisitBerlin, reflect a strategic approach to attracting younger generations and international visitors from the GCC and Southeast Asia.

VisitBerlin is leveraging its partnerships and media outreach to ensure that Germany’s cities, culture, food, and wellness offerings are on the radar of every potential traveler. With an eye toward diverse markets and innovative experiences, Germany is positioning itself as a must-visit destination for 2026.

This year promises to be extraordinary for Germany, as it capitalizes on its rich cultural history and modern attractions to welcome travelers from around the world. Whether you’re looking for creative city breaks, culinary adventures, or wellness retreats, Germany has something to offer everyone. Through VisitBerlin’s 2026 campaign, the country is inviting visitors to discover its dynamic cities, indulge in innovative food culture, and experience its unique offerings focused on well-being.

France Joins UK, Italy, Qatar, Thailand, UAE, India, and More Countries in Unleashing Unprecedented Growth in Germany’s Tourism Revenue Through VisitBerlin’s Visionary 2026 Campaigns, driven by Germany’s focus on dynamic city life, world-renowned cuisine, and wellness offerings. These strategic initiatives are designed to attract a diverse range of travelers, particularly younger visitors from the GCC region and Southeast Asia.

Germany’s tourism landscape is changing, and with VisitBerlin’s visionary campaigns, the future is brighter than ever. The country is setting the stage for a year filled with unforgettable experiences and immense tourism growth.

BYD sales are up 640.9% year-on-year in January.

New vehicle sales in Australia start the year in a timid way with a tiny +0.1% increase to 87,753 units. This is a counter performance as January 2025 sales were negatively impacted by a shipping port strike and biosecurity delays. Private sales edge up 0.5% to 44,150 while business sales drop -2.9% to 32,851 and short term rentals surge +47% to 5,258, denoting an artificial overall market growth. Government sales are off -11.7% to 2,364. Note this excludes Polestar, Tesla and heavy commercials. Excluding heavy commercials again, petrol sales are down -14.7% to 33,144, diesel is down a measured -3.7% to 24,439, HEV is up a shy 2% to 15,131 and we’ll see why shortly, BEVs shoot up 93.3% to 7,409 and 8.4% share (this is till below the 9.5% reached in January 2023. Finally PHEVs soar 170.5% to 5,161. 

SUVs edge up 0.7% to 53,666 and 61.2% share vs. 60.8% in January 2025 and 55.5% two years ago, light commercials fall -2.5% to 17,0995 and 20.5% share vs. 21.1% last year and 22.9% in 2024, passenger cars bounce back up slightly at +4.2% to 13,623 and 15.5% share vs. 14.9% in January 2025 and 18.3% two years ago. Heavy commercials are up 2.8% to 2,469. Looking at sales by State and Territories (excluding Tesla and Polestar), three are in positive: Victoria up 6.3% to 24,222, New South Wales at +2.3% to 26,305 and Australian Capital Territory at +2% to 1,160. The rest suffer, with Northern Territory hit the hardest at -18.1% to 628, Western Australia off -12.7% to 8,952, South Australia down -3% to 5,619, Tasmania down -0.8% to 1,424 and Queensland off -0.7% to 18,782. As for country of origin, Japan is down -24.6% to 22,943, China up a tremendous 62.9% to 20,921 and 23.8% share vs. 14.7% a year ago (impacted by biosecurity delays in Australian ports), Thailand is down 7.7% to 17,072, South Korea up 3.6% to 11,277 and Germany up 20.5% to 4,346.

The Mazda CX-5 is on the Australian podium for the first time in four years.

It’s a month to forget for Toyota at -22.3% year-on-year to 14.1% share, its lowest in almost three years: since March 2023 (13.6%) which was affected by stock shortages and quarantine-related issues. Mazda (-7.6%) is traditionally stronger in January, but not this year: it holds 7.6% of the market, just above the 7.4% it commanded over the Full Year 2025. Kia (+15.4%) posts a splendid score and climbs to #3, a ranking it last reached last September. Ford (-10.5%) is relegated to 4th place while Hyundai (+6.9%) is solid and rounds out the Top 5. BYD (+640.9%) surges (year-ago volumes impacted by shipping issues) to #6 and #1 Chinese brand like last month. Fellow Chinese GWM (+31.3%) also impresses but Chery (+105.8%) hits a record monthly volume for the 12th consecutive time! It is also at its best ever share (3.7%). Geely (#22) and Omoda Jaecoo (#23) both hit record rankings. We welcome Chinese van-maker Farizon at #52 with its first 7 sales.

Over in the models charts, the Ford Ranger (-20%) reclaims the top spot despite a harsh year-on-year fall, it distances the Toyota Hilux (-15.2%) also hit hard as the new generation trickles into dealerships. The Mazda CX-5 (+22.3%) is the surprise of the month: although due to be renewed later this year, it delivers a record third place (also hit in August 2020 and January 2022) and #1 SUV, a spot it held for many years before being toppled by the Toyota RAV4. Talking of which, the RAV4 (-65.4%) collapses to #10 as stock of the outgoing generation is dwindling in the wake of the new model hitting dealerships in March. The RAV4 will surely fall further down over the next few months as there won’t be any additional shipments of the old gen. Meanwhile the Chery Tiggo 4 (+119.4%) is back to an all-time high #4 also hit last November, and the Mitsubishi Outlander (-5.5%) is back up six spots on last month to #5 despite a YoY loss. At #6, the Ford Everest (+13.9%) once again outsells its archenemy the Toyota Prado (-51.1%) down to #14. The Hyundai Kona (+41.4%) is back up to an outstanding #7, with the GWM Haval Jolion (+39.1%) also very strong at #9.

Previous post: Australia Full Year 2025: Record market, Ford Ranger threepeats at #1, BYD up to #4 in December

One year ago: Australia January 2025: Toyota RAV4 secures 7th win in a row in negative market

Full January 2026 Top 58 All brands and Top 20 models below.

Australia January 2026 – brands:

Australia January 2026 – models:

As one of the most reputable companies in the world of luxury hospitality, Fairmont Hotels & Resorts will open Fairmont Hanoi on February 3, 2026. This hotel will represent a milestone for both the company as this will be their first entry into the Vietnamese market, and for the country itself, as this hotel will be a five star establishment offering premium hospitality services in the city. This hotel will allow the company to lay the groundwork for additional properties in the ever expanding luxury hotel market in Vietnam.

The Fairmont Hotels & Resorts hotel in Hanoi is a testament to the country being an emerging destination for global tourism, specifically for the luxury and culturally immersive hospitality verticals. Vietnam has a growing economy and the Fairmont hotel will be Vietnam’s luxury hospitality market’s first culturally immersive five star establishment offering services that merge hospitality and cultural engagement.

Driving Luxury Hospitality Demand in Hanoi

As Vietnam’s capital city, Hanoi has long been an important cultural and historical hub, attracting international travelers interested in its UNESCO World Heritage sites, vibrant markets, and rich heritage. With the opening of Fairmont Hanoi, the city now has a high-end hotel offering that caters to the growing demand for luxury, service excellence, and modern amenities.

Fairmont Hanoi’s strategic location near iconic landmarks such as Hoàn Kiếm Lake and the Imperial Citadel of Thăng Long places the property at the heart of Hanoi’s tourism growth, making it an essential part of the city’s hospitality offerings.

Raising the Bar for Luxury Hospitality Experiences

The opening of Fairmont Hanoi marks a significant step forward for luxury hospitality in Vietnam, contributing to the premium tourism market that increasingly caters to affluent travelers. The hotel’s design concept, which incorporates local cultural elements alongside modern luxury, reflects a growing demand for experiential tourism—a segment where guests are looking for more than just accommodations, but a deep connection with the destination.

With 241 rooms, including Fairmont Gold rooms, luxurious suites, and the Presidential Suite, Fairmont Hanoi raises the bar for the city’s hospitality infrastructure. The hotel’s opulent interiors, blending traditional Vietnamese craftsmanship with contemporary design, create a sophisticated atmosphere that appeals to travelers seeking refined luxury experiences.

Boosting Culinary and Social Tourism with Exclusive Dining Options

The addition of eight restaurants, bars, and lounges makes Fairmont Hanoi an essential part of the city’s culinary tourism growth. With venues like Tran Dynasty, which offers Vietnamese and international fusion cuisine, and Hiryu, serving Japanese-inspired dishes, the hotel becomes a gastronomy hotspot for both local residents and international guests.

Dining tourism is a crucial aspect of Vietnam’s growing luxury tourism segment, and Fairmont Hanoi’s diverse culinary offerings align with trends where visitors increasingly seek destinations that offer both luxury dining and local food experiences. These experiences help extend the duration of stays and drive repeat visitation, contributing to sustained tourism growth in Hanoi.

Wellness and Leisure Facilities Foster Health and Wellness Tourism Growth

Vietnam’s wellness tourism sector has experienced significant growth in recent years, driven by both domestic and international demand for relaxation, rejuvenation, and holistic experiences. Fairmont Hanoi’s expansive wellness offerings, including the Cirua Spa and Fitness & Wellness Club, support this growing sector by offering a 38,000 sq.ft urban wellness retreat featuring hydrotherapy, thermal facilities, plunge pools, and private treatment rooms.

As Vietnam continues to attract wellness travelers seeking both luxury relaxation and mindful rejuvenation, Fairmont Hanoi is well-positioned to lead the charge in the wellness tourism market, offering an exclusive and tranquil haven in the city.

MICE Tourism: Expanding Hanoi’s Meetings and Events Market

In addition to leisure tourism, Fairmont Hanoi is set to become a key player in Hanoi’s Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism market. The hotel features Hanoi’s largest pillarless ballroom and over 4,000 sq.m of MICE space, making it an ideal venue for high-profile events and international conferences.

As Vietnam strengthens its position as a business tourism destination, the growth of MICE facilities such as those at Fairmont Hanoi will attract corporate groups, incentive travelers, and event organizers looking for modern, world-class venues with convenient access to the city’s rich history and business districts.

Sustainable Tourism: Contributing to Vietnam’s Tourism Future

Fairmont Hanoi is not only a testament to luxury but also to sustainable tourism growth. The hotel integrates eco-friendly initiatives into its operations, supporting Vietnam’s commitment to sustainable tourism practices. By incorporating sustainable design elements and green building certifications, the property appeals to environmentally conscious travelers who increasingly seek destinations that balance luxury with sustainability.

This approach to sustainability will not only contribute to the hotel’s long-term success but also align with Vietnam’s broader tourism strategy of protecting its natural resources while providing world-class hospitality.

Long-Term Impact on Vietnam’s Tourism and Hospitality Growth

The Fairmont Hanoi’s grand opening indicates steady growth for luxury travel within Vietnam and positions Hanoi as competitive within the global hospitality industry. This hotel will be one of many guiding the region’s developing tourism industry due to the global traveler market focusing on bespoke experiences and the hotel’s unique combination of contemporary luxury and local culture.

The continued attraction of luxury, business, and wellness tourism to Vietnam will be supported through Fairmont Hanoi. This will further enhance the local economy and sustain tourism through job creation and establishing a global presence as a luxury tourism hotspot for Hanoi. With Fairmont Hanoi’s grand opening, Vietnam’s hospitality industry will continue to grow and redefine the luxury tourism experience within one of the most distinct and dynamic cities in all of Southeast Asia.

Image Source: Fairmont

The Kia K4 SW ranks inside the Top 10 for its first month of sales.

New car sales in Sweden are down a daunting -18.3% year-on-year to 16,041 units. The decrease is due, among other things, to the large increase in ethanol cars in January last year, ahead of changed tax rules that came into effect on February 1, 2025. This resulted in a record high share of ethanol cars of 8.5%, which will fall back to 0.5% this year. It also resulted in a surprise third place of Subaru in the brands ranking. The share of plug-in cars is at 64.2% vs. 51.6% a year ago, with BEVs up 18.6% to 41.8% share vs. 28.8% a year ago while PHEVs drop -18.8% to 3,582 but keep their share stable at 22.3% vs. 22.7% last year.

Local behemoth Volvo (-25.9%) drops faster than the market to a weak 14.3% share to be compared with 19.3% in December and 17.9% over the Full Year 2025. Volkswagen (-35.2%) fares even worse to 11.5% vs. 15.9% last month. Toyota (+0.9%) is stable, a good performance in the current context and reaches 10% share vs. 8.1% over FY 2024. However the next two carmakers do much better: Kia is up 12.6% and Mercedes up 46.5%. Tesla (+26.4%), Skoda (+10.8%) and BMW (+0.2%) are also up in the remainder of the Top 10. Below, Seat (+120.8%), Citroen (+112.9%), Fiat (+98.1%) and Renault (+59.9%) are among the best performers.

The Volvo EX/XC40 (+115.1%) surges to the pole position for the second time in the past 3 months with 5.1% share, albeit below the 5.8% it commanded in December. Leader over the Full Year 2025, the Volvo XC60 (-54.8%) collapses year-on-year but still manages a strong 2nd place. The Tesla Model Y (+68%) bounces back up to #3, distancing the VW ID.7 (-42.7%) and Polestar 4 (+123.3%) faring in totally opposed ways. The Toyota bZ4X (+260.5%) is up 27 spots to break into the Top 10 for the first time at #8. The Kia K4 SW does the same for its very first appearance in the charts at #9, probably all demo sales as the model hasn’t officially launched just yet. Notice also the Renault 5 (#19), BMW iX1 (#22), VW Tayron (#24) and Mercedes A Class (#29).

Previous post: Sweden Full Year 2025: Volvo XC60 grabs 2nd win, Tesla Model Y off -68.2%

One year ago: Sweden January 2025: Subaru Outback surprise leader, Forester and Crosstrek in Top 10

Full January 2026 Top 51 All brands and Top XXX All models below.

Sweden January 2026 – brands:

Sweden January 2026 – models:

Source: Mobility Sweden

The Skoda Octavia is up to a record 2nd place in January.

Mediocre start of the year for the Romanian new car market with sales down a painful -33.5% year-on-year to just 7,927. In all European markets we have covered so far (France, Spain and Italy), Dacia has endured appalling falls. It’s even more true at home where the brand is off a devastating -64% to just 18.2% share, which points at potential supply issues on top of unfavourable market conditions in Romania (December was particularly high and may have triggered pull forward sales). This is Dacia’s weakest market share since February 2021 (16.1%). Toyota (-19.4%) and Skoda (-22.6%) are both up one spot on last month to #2 and #3 respectively, taking advantage of Renault’s freefall (-64.9%), falling from #2 to #10. Volkswagen (-21.7%) is up two ranks to #4 while Mercedes (-13.3%) resists and gains 6 spots to #5, a record last reached almost 10 years ago in March 2015. BMW (-13.9%) and Ford (-18.3%) also contain their loss somewhat but the hero of the month is BYD (+311100%) cracking the Romanian Top 10 for the first time at #9 with 3.9% share, its previous best being #12 and 1.9% just last month.

Looking at the models charts, the Dacia Duster (-41.9%) is the faraway leader, selling more than twice as much as any other vehicle in market. It share (8.2%) is however below its Full Year 2025 level at 9%. The Skoda Octavia (-31.5%) is up six spots to #2, a record for the nameplate, last reached in April 2017. This means perennial leader the Dacia Logan (-75.7%) – #1 for the past 21 straight years – is down to #3, its lowest ranking at home since September 2022 (#4). The Toyota Yaris Cross (+27.8%) is up 8 spots on last month to a best-ever #4 (previous best #9), followed by the Toyota Corolla (+12.8%), both models actually up year-on-year. The new Dacia Bigster is down just one rank on December to #6 while the Tesla Model Y is up 333.3% to #8 and the new BYD Seal U breaks into the Top 10 at #9.

Previous post: Romania Full Year 2025: Dacia Logan and Duster each win 6 months

One year ago: Romania January 2025: Dacia Logan holds back Duster in disappointing market

Full January 2026 Top 51 All brands and Top 272 All models below.

Romania January 2026 – brands:

Romania January 2026 – models:

Source: DRPCIV

Indonesia’s tourism industry is experiencing a remarkable resurgence, with 2026 expected to be a year of significant growth, surpassing pre-COVID levels. The country’s tourism sector has witnessed a substantial recovery, bolstered by an influx of international visitors and an impressive surge in domestic travel. With a population of over 280 million, domestic tourism alone has reached new heights, reflecting Indonesia’s status as a top destination for both locals and international travelers alike. As the nation focuses on enriching experiences and sustainable growth, the coming year presents promising opportunities for travelers to explore this vast archipelago, whether through its cultural heritage, vibrant cities, or stunning natural beauty. This article explores how Indonesia’s tourism sector is on the cusp of reaching new heights in 2026, paving the way for exciting travel prospects.

Indonesia’s Tourism Sector: On the Path to Surpassing Pre-COVID Numbers

Indonesia’s tourism recovery is not only evident in its rebound in visitor numbers but also in its enhanced quality of services and overall economic impact. In 2025, the country welcomed nearly 14 million international visitors, and with projections for 2026 targeting between 16 and 17 million arrivals, the nation’s tourism industry is set for a powerful comeback. This momentum, driven by both international and domestic tourism, signals a shift from recovery to sustained growth.

With a focus on higher-value tourism rather than just increasing foot traffic, Indonesia is aiming to increase the contribution of the sector to its GDP, a key indicator of its economic recovery. This targeted growth is underpinned by several strategic efforts, including the promotion of less-visited destinations beyond Bali, and initiatives to enhance visitor spending and job creation within the sector.

Domestic Tourism Surge: A Strong Foundation for Growth

The domestic tourism market in Indonesia is booming. In 2025, Indonesians took over 1.09 billion trips, showcasing the country’s immense internal market. With the national population topping 280 million, Indonesians are traveling more frequently, with many taking an average of three to four trips per year. This presents a huge opportunity for tourism-related businesses, creating a dynamic market for local economies across the archipelago.

Looking ahead to 2026, domestic trips are expected to increase to 1.18 billion, which will further solidify Indonesia’s status as a tourism powerhouse in Southeast Asia. Alongside this, international arrivals are expected to soar to between 16 million and 17.6 million, ensuring that Indonesia not only recovers but thrives in the tourism sector.

Economic Impact: Jobs and GDP Growth Driven by Tourism

Tourism in Indonesia is becoming an increasingly significant economic contributor. The sector employs over 25 million people, encompassing various industries from hospitality to creative arts. As travel demand rises, job creation is expected to grow, with projections for the tourism workforce to increase to 26.5 million by the end of 2026.

Tourism’s contribution to Indonesia’s GDP has reached approximately 4% by the third quarter of 2025. With a target contribution of 4.6% by 2026, the sector is poised to generate between $22 billion to $24.7 billion in tourism receipts, driven by higher visitor spending and growing international demand.

Strategic Focus on Priority Markets

Given the geographical expanse of Indonesia—spanning over 17,000 islands—the country’s tourism strategy has become increasingly targeted. The government has identified 15 priority markets based on factors such as growth potential, connectivity, and visitor spending patterns. These key markets include Japan, Malaysia, Singapore, India, Saudi Arabia, Germany, the UK, and France.

Each of these countries presents unique opportunities, whether through established travel routes or emerging travel trends. For example, India’s growing middle class and the increasing number of direct flights from Saudi Arabia to Indonesia open new doors for the nation’s tourism growth. With the right marketing and infrastructure, Indonesia aims to draw even more visitors from these priority regions.

Enhancing Visitor Experience: Tourism 5.0 and AI Integration

Indonesia is embracing technological innovation to improve the tourist experience, with AI-driven solutions playing a key role. The country’s Ministry of Tourism launched Tourism 5.0 in late 2025, a digital transformation initiative aimed at creating personalized travel experiences for visitors.

At the heart of this transformation is MAIA, an artificial intelligence travel companion that helps visitors navigate their journeys from planning to post-arrival. By leveraging AI, Indonesia is positioning itself as a forward-thinking destination that meets the demands of modern travelers looking for convenience, customization, and seamless travel experiences.

Sustainable and Quality Tourism: Key Themes for 2026

Looking forward, Indonesia is focusing on quality tourism in 2026, emphasizing environmental responsibility, cultural respect, and meaningful travel experiences. This approach aligns with global trends where tourists are increasingly seeking out destinations that offer authentic, sustainable, and enriching experiences.

The marine tourism, wellness and health tourism, gastronomy, arts and culture, and design sectors are expected to see substantial growth as Indonesia seeks to provide visitors with more than just typical sightseeing. These niches will cater to travelers looking for deeper connections with nature, culture, and personal well-being.

Indonesia’s tourism campaign, “Go Beyond Ordinary,” launched in late 2025, emphasizes the nation’s unique blend of natural beauty, cultural diversity, and authentic experiences, making it a top destination for those seeking a diverse and memorable trip.

Travel Tips for Exploring Indonesia in 2026

1. Explore Beyond Bali: While Bali remains a popular choice, make sure to explore some of Indonesia’s lesser-known gems such as Labuan Bajo (Flores), Yogyakarta, or Sumatra for more unique and tranquil experiences.
2. Embrace Sustainable Travel: With a focus on sustainability, consider eco-friendly accommodations, such as those in Bali’s Ubud or Lombok, which emphasize environmental responsibility and support local communities.
3. Dive into Cultural Experiences: Indonesia’s diverse cultures offer a rich array of experiences, from the ancient temples of Borobudur and Prambanan to the traditional arts of Ubud and Solo.
4. Take Advantage of AI Travel Tools: With the introduction of MAIA, you can expect a more personalized travel experience. Use the AI companion to help navigate your itinerary and get customized recommendations.

Looking Ahead: A Bright Future for Indonesia’s Tourism Industry

The Indonesian tourism industry’s recovery is a remarkable success story, positioning the country to surpass pre-COVID numbers in 2026. As the sector continues to thrive, tourists can expect new innovations, more personalized experiences, and the chance to discover Indonesia’s stunning diversity. With an emphasis on quality, sustainability, and economic impact, Indonesia is set to become an even more attractive destination for international travelers and locals alike.

Everyone in Brenna Huckaby’s life was skeptical about snowboarding at first — herself included.

The Baton Rogue, La., native never dreamt of gliding down snow and executing tricks on its powdery surface. Her athletic talents were focused on flipping barefoot above a springy gym floor, hopefully working towards a gymnastics scholarship to her hometown Louisiana State University.

But cancer took away those plans, Huckaby recalls in a recent interview with PEOPLE about the path that led her to 2026 Winter Paralympics. At 14, Huckaby was diagnosed with osteosarcoma, a rare bone cancer, that ended with her right leg being amputated and her dreams of a gymnastics career dashed. 

“It also left me with trying to figure out my identity,” Huckaby, now 30, says. She wasn't thinking about sports anymore; “For me, it was really just getting up off the couch, putting my prosthetic leg on, making myself some lunch. That was really hard after losing my leg.”

Then came a life-changing trip to Utah a year later.

“My hospital was taking kids with cancer who lost mobility on a rehabilitation ski trip and at first, I was like, ‘Sounds like my doctor just really wants to go skiing and is trying to find a way to get an organization to pay for it,’ “ Huckaby recalls, laughing. “But their idea was if they could take kids who lost mobility from cancer to the mountains where they could ride down and conquer an actual mountain in a sport that's objectively difficult, then when they got home, they would be able to conquer their figurative mountains, like getting up off the couch.”

She decided to give it a shot, asking "to snowboard because it reminded me of a balance beam, and at that time of my life, I would've given anything to have just a piece of my old life back," she says. Organizers thought it might be too soon after her amputation, but, Huckaby remembers, "I was like, ‘No, please. I'm strong. I promise.’ So I did. I was able to snowboard. I immediately fell in love. It was hard. I wasn't very good. But I knew just deep down, I was like, 'This is something I can be good at.' "

It’s easy to say in hindsight, but “good” might be an understatement: A decade and a half and a properly fitted snowboarding prosthetic later, Huckaby is now one of the best snowboarders in the world. She's got four Paralympic medals overall (three golds), 10 medals at World Championship events, and is now gearing up for her third appearance on the sport’s biggest stage in March at the 2026 Winter Paralympics in Milan, where she could break the record for most-decorated female Paralympic snowboarder.

But for her mom Kristie, who had accompanied Huckaby on that fateful first trip to Utah, no matter what came of her daughter’s experience after discovering the sport, the victory was in gaining back her confidence.

“[My mom] was like, ‘The moment that you strapped into the snowboard and you could actually go down the hill, it was like this light was back in your eyes again,’ “ Huckaby remembers. “She used to say, ‘I had my Brenna back, the Brenna before cancer.’ And she would do anything to keep that there.”

In practice, that looked like relocating to Utah so Huckaby could continue to develop her skill in the sport.

"For [my mom], it was so that I could heal from cancer. But for me deep down, I had heard about the Paralympics and I was like, ‘Okay, I like to be the best at everything I do. How can I be the best in snowboarding? Oh, the Paralympics are a thing? I'm going to do that,' " she says. "In the back of my mind, I was going to be a Paralympian, but for my mom, she was just watching me heal post cancer.“

Now Huckaby’s own daughters, Lilah and Sloan, will be in attendance at this year’s Paralympics, watching their mother’s inspiring journey play out live.

“As a mom now, I often try to put myself in my mom's position," Huckaby says. “I can't even conceptualize the fact that my mom was like, ‘Okay, I have two other kids, ‘I have a husband, I have a whole life in Louisiana, but I'm going to uproot everything and go to Utah with my daughter on a hope and a dream.’ I had been snowboarding two times and she's like, ‘You're going to love it.’ And I did. But to just trust your daughter that much, that this is something that she loves and is going to help her with her life — and then to actually do it? It's crazy. I'm so grateful to my parents for that.”

To learn more about all the Olympic and Paralympic hopefuls, come to people.com to check out ongoing coverage before, during and after the games. Watch the Milan Cortina Olympics and Paralympics, beginning Feb. 6, on NBC and Peacock. (edited) 

Read the original article on People

The U.S. travel market received an exciting update when Southwest Airlines reinstated its Companion Pass promotion which had been discontinued for an exclusive period in February 2026. The special promotion permits Rapid Rewards members of Southwest Airlines to obtain the highly sought-after Companion Pass which permits them to travel with a companion at no cost on specific flights.

The Companion Pass is one of the most valuable perks in the airline industry, offering the chance for two people to travel for the price of one, only paying for taxes and fees starting at USD 5.60 per flight. The offer applies to any flight booked through Southwest Airlines that meets the promotion’s terms and conditions.

This promotion is ideal for customers looking to travel with a loved one, a friend, or a colleague without worrying about the high costs often associated with flying multiple people on the same itinerary. Rapid Rewards members who qualify can designate a companion to fly with them for free throughout the promotional period, giving them more flexibility to plan and enjoy trips across Southwest’s network of destinations.

Promotion Details and Eligibility Criteria

To take advantage of this special offer, Rapid Rewards members must first register for the promotion on Southwest Airlines’ official website. Once registered, travellers will need to book a round-trip flight or two one-way qualifying flights between February 2 and February 6, 2026. The flights must be completed by March 31, 2026, for customers to qualify for the Companion Pass.

Once eligibility is confirmed, passengers can designate a companion to join them on flights between August 10, 2026, and October 7, 2026. The Companion Pass allows the registered member to add a companion to any qualifying flight they’ve booked, including flights purchased with Rapid Rewards points or paid flights.

A Unique Opportunity for U.S. Travellers

The reintroduction of the Companion Pass promotion offers significant savings for couples, families, or business partners planning to travel across Southwest’s extensive network of U.S. cities and popular destinations. Southwest Airlines operates over 100 destinations across the United States, including major hubs like Los Angeles, Chicago, New York, Dallas, and Denver, as well as international destinations such as Mexico and the Caribbean.

Southwest’s flexible flight booking policies make it easier for passengers to use their Companion Pass on any eligible flights, whether they are looking to fly on domestic or international routes. This makes the promotion appealing to both seasonal travellers and those with business trips planned for later in the year.

Benefits for Frequent Flyers and New Members

One of the key advantages of the Companion Pass promotion is that it applies to both new and existing members of the Rapid Rewards program. Even if travellers have not yet accumulated enough points to earn a Companion Pass under the usual qualification requirements, they can still benefit from this limited-time offer by booking eligible flights within the promotion window.

In addition to the Companion Pass, Rapid Rewards members can continue to enjoy the perks of the loyalty program, including access to reward flights, priority boarding, and the ability to earn points toward future travel.

How It Impacts the Travel Experience for Southwest Passengers

This limited-time promotion not only provides value to current Rapid Rewards members but also attracts new travellers who are interested in joining Southwest’s loyalty programme to take advantage of its competitive benefits. Whether for business travel, family vacations, or romantic getaways, the Companion Pass provides a level of cost-effectiveness and convenience that many other airlines do not offer.

For those considering international travel, the Companion Pass can help reduce the overall cost of multi-destination trips, especially with Southwest’s network reaching popular locations in Mexico, the Caribbean, and Central America. Travellers can also use their Rapid Rewards points for travel, further enhancing the program’s value and accessibility.

A Great Value for Travellers Looking to Save

Southwest Airlines’ Companion Pass promotion for February 2026 offers a valuable opportunity for Rapid Rewards members to travel with a companion for free, enhancing the overall travel experience. By offering flexible travel dates and seamless booking options, the promotion provides a compelling reason for both new and seasoned travellers to make the most of this limited-time offer.

With a travel period extending through October 2026, Southwest Airlines ensures that the Companion Pass benefits are available to a wide range of travellers, which enables customers to plan their vacations and business trips while they save money on extra flight expenses. The program introduces new users to the complete advantages of Southwest’s Rapid Rewards system for their upcoming travel.

For decades, the story of aviation was written in the hangars of North America and Europe. But as we move through 2026, a new narrative has taken flight. A recently released whitepaper from Alton Aviation Consultancy paints a vivid picture of a world where eight out of the ten fastest-growing air travel markets over the next two decades will be located in India, China, and Southeast Asia.

This isn’t just a minor uptick; it is a fundamental restructuring of how the world moves people and goods.

India: The Brightest Star in the Constellation

India has emerged as the poster child for this aviation revolution. Driven by robust economic fundamentals and a burgeoning middle class with disposable income, the Indian sky is busier than ever. Domestic carriers are not just expanding; they are transforming.

The growth in India is underpinned by a “perfect storm” of factors: government initiatives to modernize airports (UDAN scheme impact), a massive surge in aircraft orders, and a population that increasingly views air travel as a necessity rather than a luxury. By 2044, India is expected to remain at the top of the growth charts, serving as a beacon for investors and aircraft manufacturers alike.

Beyond China: The Rise of the “Next Gen” Markets

While China continues to be a massive player, the Alton report highlights a significant shift: Asia’s story is no longer mono-focused.

“Asia’s air travel story is no longer just about China,” says Mabel Kwan, Managing Director at Alton’s Singapore office. We are seeing a “broad-based” explosion of activity across South and Southeast Asia. Markets like Indonesia, Vietnam, and the Philippines are stepping into the spotlight. These nations are seeing rapid urbanization and a desperate need for connectivity across their sprawling archipelagos, making aviation the most viable solution for national integration.

The Narrow-Body Revolution

One of the most exciting technical shifts identified in the report is the arrival of longer-range, narrow-body aircraft. Historically, if you wanted to fly between two secondary cities in different countries, you often had to transit through a major hub like Singapore or Dubai.

That is changing. New-generation aircraft are allowing airlines to launch “point-to-point” services between smaller cities. This bypasses the “hub-and-spoke” bottleneck, making travel faster for passengers and more sustainable for airlines. Since 2015, over 600 new routes have been launched in the region, connecting previously underserved corners of the map.

Air Cargo: The Hidden Giant

While we often focus on passenger seats, the belly of the plane is where the real money is moving. The Asia-Pacific region now accounts for approximately 40% of total global freight demand.

This dominance in air cargo is fueled by the region’s role as the “world’s factory.” As e-commerce continues to explode and intra-Asia trade strengthens, the demand for rapid logistics has never been higher. The region isn’t just sending goods to the West; it is increasingly trading with itself, creating a self-sustaining ecosystem of supply and demand.

Survival of the Fittest: Consolidation and Competition

It’s not all smooth flying, however. The report notes that while demand is skyrocketing, so is the pressure on profit margins. High fuel costs, intense competition, and the need for massive capital investment are leading to a wave of “airline consolidation.”

Much like the restructuring cycles seen in the U.S. and Europe a decade ago, Asian carriers are merging and forming strategic partnerships to survive. “Consolidation has become a strategic necessity,” notes Adam Cowburn of Alton Aviation. However, unlike the West’s mergers, which were often about survival in stagnant markets, Asia’s consolidation is happening amidst record growth—a unique opportunity to build “super-carriers” that can dominate the global stage.

Infrastructure: Building the Foundations

To keep up with this growth, governments aren’t just sitting idle. From the sprawling new terminals in Delhi and Mumbai to the high-tech expansions at Changi in Singapore, the region is in the midst of an infrastructure boom. Next-generation technologies—AI-driven baggage handling, biometric boarding, and digital air traffic control—are being rolled out to ensure that the ground experience matches the efficiency of the flight.

Final Takeaway: The Future is East

As the aviation industry gathers for the 2026 Singapore Airshow, the message is clear: the future of flight is being decided in the East. For travelers, this means more choices, better connectivity, and a more seamless experience. For the industry, it means a shift in focus toward the unique needs and rapid pace of the Asia-Pacific market.

Whether it’s a businessman flying from Ho Chi Minh City to Jakarta or a family taking their first flight from a secondary city in India, the world is becoming smaller, and the Asia-Pacific region is the one holding the map.

Tourism has always been about more than just moving from point A to point B; it is an industry of human connection, economic survival, and cultural preservation. However, as global challenges like climate change and geopolitical instability intensify, the sector is at a crossroads. Recognizing this, UN Tourism (formerly UNWTO) has officially launched its Road Map for the International Year of Sustainable and Resilient Tourism 2027.

Announced in early February 2026 following a key meeting in Madrid, this Road Map isn’t just a policy document—it’s a call to action. It marks the transition from “dialogue to delivery,” setting a structured three-year path to ensure that by 2027, tourism isn’t just surviving, but actively transforming the world for the better.

The Madrid Mandate: From Strategy to Action

The Road Map was warmly welcomed by the Committee on Tourism and Sustainability (CTS) during their 22nd meeting in Madrid. Led by UN Tourism Secretary-General Shaikha Al Nuwais, the organization emphasized that sustainability is not a destination, but a continuous evolution.

“Sustainability and resilience are not end goals,” Al Nuwais stated. “The International Year 2027 will allow us to support Member States in positioning tourism as a truly transformative sector within the post-2030 agenda.”

Key Pillars of the 2027 Strategy:

• Climate Action: Aligning with the Glasgow Declaration to halve emissions by 2030.
• Inclusive Growth: Ensuring tourism benefits reach women, youth, and persons with disabilities.
• Resilience: Building systems that can withstand future pandemics or economic shocks.

The Governance of Change: Who is Leading the Way?

The path to 2027 is not a solo journey. UN Tourism has established a robust governance framework to ensure every region has a voice.

• The Steering Committee: Composed of Member States, this group provides the strategic “compass” for the initiatives.
• The CTS (Committee on Tourism and Sustainability): Acting as the technical anchor, the CTS monitors how policies are translated into measurable outcomes on the ground.
• Regional Consultations: Broad input will be gathered through Regional Commission meetings in Africa, the Americas, Asia-Pacific, Europe, and the Middle East to ensure the “Road Map” respects local realities.

Why 2027 Matters: The Human Impact

For a local guide in the mountains of Peru or a small hotelier in the Maldives, 2027 represents a year of global advocacy for their livelihood. The UN General Assembly’s proclamation of this thematic year recognizes tourism as a cross-cutting sector that drives:

1. Poverty Eradication: By creating decent jobs in rural and underserved areas.
2. Cultural Preservation: Turning heritage into a sustainable economic asset.
3. Nature Positivity: Shifting the industry from “consuming” nature to “restoring” it.

“The International Year offers a unique opportunity to translate shared understanding into more concrete and coordinated action,” noted William Rodríguez López, Chair of the CTS and Minister of Tourism of Costa Rica.

Measuring Success: The Move to Data-Driven Resilience

A central theme of the 2026-2027 work program is the Measurement of Sustainable Tourism (MST). UN Tourism aims to move beyond simple “visitor numbers” and instead track:

• Economic Value per Visitor: Are local communities actually seeing the money?
• Resource Use: Is the destination decoupling growth from environmental degradation?
• Social Wellbeing: Is tourism improving the quality of life for residents?

Timeline to the International Year 2027

Export to Sheets

The Verdict: A Sector Ready for its “Golden Era”

The launch of this Road Map proves that the global tourism industry is no longer content with being a passive observer of world events. In 2026, the sector is taking the lead, using the “International Year 2027” as a benchmark for a new era of travel—one that is responsible, equitable, and inherently resilient.

As we look toward 2027, the message is clear: the future of travel isn’t just about where we go, but how we leave the places we visit.

Samsung has released the January 2026 security update for four more Galaxy devices – Galaxy M06, Galaxy F06, Galaxy M36, and Galaxy Tab Active 5. This update keeps your phone safe and makes it run smoothly, rather than adding new features or changing how it looks.

Users of these devices can verify the latest update via the One UI build versions given below.

• Galaxy M06 – M066BXXS4BZA1
• Galaxy F06 – E066BXXS4BZA1
• Galaxy M36 – M366KKSS4BZA1
• Galaxy Tab Active 5 – X306BXXS9CZA3

Samsung usually releases updates gradually, so users in other markets should receive the same update within one or two weeks.

Image – Samsung

January 2026 security patch fixes 55 security vulnerabilities found in the previous software version. Google has contributed fixes for one critical issue and 20 high-risk issues, making this update very important for device safety.

Samsung has also added 30 Samsung-specific security fixes (SVEs) that address high and moderate security risks. Phones powered by Exynos processors receive extra protection as well, ensuring better overall security and stability.

To download the update manually, go to Settings >> Software update >> Download and install. Once the download is complete, tap Restart/Install now to finish the installation. Make sure your phone is connected to a stable Wi-Fi network and has enough battery.

The post 4 More Samsung devices receiving January 2026 security update appeared first on Sammy Fans.

For years, the promise of “digital tourism” felt like a collection of disconnected apps. You had one app for your flight, another for your hotel, a PDF for your tour, and a physical paper ticket for the museum. But as we move through 2026, the industry is undergoing a quiet revolution. According to recent insights from Consultancy-me, the goal is no longer just “digitization”—it’s the creation of a fully digital and integrated visitor experience.

This shift represents a move from functional tools to an experiential ecosystem. It’s the difference between having a map in your pocket and having a city that anticipates your needs. For the modern traveler, this “integrated” reality means the friction of travel is dissolving, leaving more room for the magic of the destination.

The Three Pillars of the Integrated Journey

A truly digital visitor experience isn’t just about a flashy website; it’s about a seamless flow of data across three distinct phases of the journey.

The Pre-Trip: Beyond Inspiration to Orchestration

In 2026, the “dreaming” phase has been replaced by “orchestration.” Using Generative AI (Gen AI) and Digital Twins, travelers can now virtually walk through their hotel room or explore a heritage site before they even book. But the integration goes deeper. Integrated platforms now allow for “one-click” logistics—where your visa, insurance, and transport are bundled into a single digital identity (like the pioneering Hayya app model).

The On-Site: The Pulse of the City

Once on the ground, the integrated experience uses the Internet of Things (IoT) to act as an “invisible concierge.”

• Real-Time Flow Management: Sensors in cities like Amsterdam or Dubai now alert visitors via their smartphones when a popular site is overcrowded, offering immediate “alternative gems” with a discount code for the inconvenience.
• Hyper-Personalization: If the system knows you love Impressionist art and are traveling with a toddler, your digital guide will suggest the quietest time to visit the gallery and point out the nearest baby-changing station and “kid-friendly” café along the route.

The Post-Trip: Converting Memories into Loyalty

The journey doesn’t end at the airport. Integrated systems use post-trip data to help travelers organize their memories—automatically tagging photos to locations or suggesting a local restaurant in their home city that serves the cuisine they fell in love with during their travels. This keeps the “destination attachment” alive long after the suitcase is unpacked.

Designing for Inclusivity: Accessibility Through Tech

One of the most humanizing aspects of the digital shift is its power to make travel accessible to everyone. Digital service design is now being used to break down barriers for visitors with disabilities.

• Immersive Soundscapes: For the visually impaired, 3D audio guides provide a rich “mental picture” of historical ruins.
• Haptic Feedback: Wearable tech can provide gentle vibrations to travelers navigate through complex airports or crowded streets without the need for constant screen-checking.
• Real-Time Translation: Advanced NLP (Natural Language Processing) has virtually eliminated the language barrier, allowing for real-time, nuanced conversations between tourists and local artisans.

The Trust Factor: Consent-Based Personalization

A “fully digital” experience requires a high level of data sharing, which brings us to the most critical hurdle of 2026: Trust. Consultancy-me emphasizes that for an integrated experience to feel supportive rather than “creepy,” it must be built on explicit, well-informed consent.

Travelers in 2026 are increasingly “algorithm-fatigued.” They want the efficiency of AI but the soul of human interaction. The most successful destinations are those where the technology remains invisible—the “Invisible Concierge”—allowing the traveler to focus on the sunset, not the settings menu.

Strategic Insights: A Blueprint for Success

The Road Ahead: From Function to Feeling

The ultimate goal of an integrated digital experience is, ironically, to get people off their phones. By automating the “logistics of travel”—the bookings, the lines, the translations—we free up the human brain to engage with the experience of travel.

As destinations from the Middle East to Europe adopt these “Stay, Play, Shop” models, the focus is shifting. We are no longer just selling a bed or a tour; we are selling a frictionless, personalized story where the visitor is the protagonist, and the technology is the quiet, perfect stage crew.

IHG Hotels & Resorts recently revealed plans to further strengthen its partnership with Fairview Hotels by adding four more hotels to its UK portfolio. These include two more hotels with the Fairview brand Garner Hotels – Garner Hotel Rotherham East, Garner Hotel Lincoln, and Garner Hotel Chesterfield North – and voco London – Bloomsbury. This addition will increase the company’s presence in the UK with 380 more rooms, reinforcing its foothold in the UK, the most important market for IHG in Europe.

The company’s recent additions to its portfolio in the UK emphasize the company’s strategic plans to open more hotels in the midscale and premium sectors of the market, showcasing the company’s confidence in the increasing demand and long-term growth potential for these sectors.

Expanding Premium Offerings With Voco London – Bloomsbury

The voco brand has been one of the fastest-growing segments in IHG’s premium hotel portfolio. voco London – Bloomsbury, opening in mid-2026, will offer 114 rooms in a charming Victorian façade situated in the vibrant Bloomsbury district. This development supports voco’s strategic growth in the UK, with 21 open hotels and 5 in the pipeline. As travelers increasingly seek sophisticated yet affordable luxury, the voco brand has proven popular with both hotel owners and guests who value its blend of modern design and local authenticity.

The opening of voco London – Bloomsbury not only enhances IHG’s premium market presence but also reflects the growing demand for location-driven luxury stays in cities like London. The property’s proximity to historical landmarks, museums, and cultural attractions makes it an ideal option for leisure and business travelers, further boosting London’s already-strong appeal in the global hospitality market.

Garner Hotels Drive Midscale Hospitality Growth

Alongside voco’s expansion, Garner Hotels continues to grow within the midscale hotel market, targeting travelers seeking affordable, high-quality stays with essential amenities. The Garner Hotel Rotherham East, which opened in January 2025, and the upcoming Garner Hotel Lincoln and Garner Hotel Chesterfield North set to open in February 2026, bolster IHG’s presence in the midmarket segment, which has seen steady demand for affordable but well-located accommodation.

These 91-room properties are strategically placed in key regional locations, providing accessible options for both business and leisure travelers. Garner Hotels offer free Wi-Fi, comfortable beds, and a refreshing moment on arrival with a complimentary drink and snack, making it a popular choice for guests who value convenience and comfort at a competitive price point.

As part of IHG’s larger strategy, these midscale hotels contribute significantly to market diversification, supporting the growing demand for high-value, budget-conscious stays across the UK.

A Growing Market for Midscale and Premium Hospitality in the UK

The UK hospitality market is evolving with rising demand for both luxury and midscale options, driven by diverse traveler needs. With the UK being one of IHG’s largest markets in Europe, these new properties play a key role in maintaining IHG’s competitive edge and enhancing its portfolio across various price points.

The success of conversion brands like voco and Garner speaks to a broader trend of adaptable, flexible brands that meet specific market demands. The conversion model allows for faster market entry, enabling IHG to expand its footprint quickly while maintaining high standards of quality and service. These brands have resonated well with hotel owners looking for strong returns on investment and faster routes to market.

Local Economic Impact and Employment Growth

The expansion of IHG’s hotel portfolio across the UK also provides significant local economic benefits, from job creation in hospitality, catering, and management roles to local partnerships with suppliers, tour operators, and service providers. In regional towns, the increased availability of midscale and premium accommodations drives both short-term and extended tourism, helping to distribute visitor spending more evenly across the country.

For example, hotels like the Garner Hotel Lincoln and Garner Hotel Chesterfield North serve business travelers, families, and solo adventurers while supporting leisure tourism in these regions. With better access to accommodation, local attractions and experiences also see greater engagement, resulting in boosted tourism revenues for surrounding communities.

Looking Ahead: Sustainable Hospitality Growth Across the UK

IHG placing emphasis on conversion brands, particularly voco and Garner, focuses the company on continued growth in the UK. With the demand for sustainable, experience-led hospitality growing, IHG is capturing the dual need for sustainable tourism, where the benefits of travel and tourism are balanced against the needs of the local community, in combination with the increasing demand for premium and budget friendly accommodation options.

In IHG’s UK expansion, where urban centers and regional destinations are increasingly experiencing demand for temporary accommodations of varied offer, IHG’s growth will satisfy the long-standing tourism demand in the UK, in support of the economic and cultural vitality of primary urban areas and providing high varying quality accommodation in developing markets. IHG’s growing confidence in both the luxury and midscale segments is evidenced in the addition of these properties to IHG’s portfolio, ensuring IHG remains at the forefront of the UK hospitality market, driving expansion and innovation in tourism for years to come.

Image Source: IHG

Samsung is getting ready to launch its new wireless earbuds, the Galaxy Buds 4 and Galaxy Buds 4 Pro. These new earbuds are expected to arrive later this month along with the Galaxy S26 series. This time, Samsung aims to avoid the problems it faced with its previous earbuds and focus on making a more reliable product.

The previous model, Galaxy Buds 3, launched in 2024. Many users faced problems with them. The earbuds were weak, had small gaps, and broke easily.

Because of these issues, Samsung stopped selling them soon after launch. This caused disappointment among customers. Now, Samsung wants to regain user trust with better quality.

For the Galaxy Buds 4 series, Samsung is working on a simple and strong design. The new earbuds are expected to look more practical and feel more durable. The stems may be flatter and smoother, which can make them stronger and more comfortable to wear. Samsung may remove extra design elements, like LED lights, to keep things simple.

Image via Android Authority

Aside from this, the charging case may also get a new design. Instead of holding the earbuds upright, the case may let them lie flat. This can make the case easier to use and help protect the earbuds from damage. Samsung may also add a Find My Phone button, so users can find their phone using the earbuds.

The Galaxy Buds 4 Pro may include easy touch controls. Users could pinch the stems to play or pause music, change volume, or answer calls. There may also be head controls, like nodding to accept or reject a call or use the voice assistant.

Even with these changes, Samsung is not expected to increase the price. The Galaxy Buds 4 and Buds 4 Pro may cost the same as the Galaxy Buds 3 series. Samsung wants the Galaxy Buds 4 to be simple, strong, and reliable for everyday use.

The post Samsung Galaxy Buds 4 series could address build issues seen in Buds 3 appeared first on Sammy Fans.

Funcom has announced that Dune: Awakening Chapter 3, the game's biggest update yet, is live now. This patch continues the main story following the events of Chapter 2 and significantly revamps the previously lackluster endgame content, introducing numerous new locations, systems, and gear. Wccftech watched a remote presentation by the developer to learn the key details and features of Chapter 3; you can read our in-depth report below. In This Article: New Landsraad Mission System To start, the Landsraad system has been completely overhauled. It is now a contest between the Atreides and the Harkonnen to gain support from minor […]

Read full article at https://wccftech.com/dune-awakening-chapter-3-out-now-biggest-update/

The landscape of international arrivals is being reshaped by the implementation of the Baggage Rules 2026, which officially commenced on February 2, 2026. This legislative update, introduced by the Government of India, represents a pivotal shift in how duty-free limits and customs declarations are managed at major points of entry. By integrating the Customs Baggage (Declaration and Processing) Regulations 2026 with a new Master Circular, a streamlined framework has been established to replace outdated protocols. This modernization is intended to facilitate a more engaging and accessible experience for the modern voyager, ensuring that laptop exemptions and jewelry weight caps are clearly understood by all international travelers.

The Expansion of General Duty-Free Allowances

A significant increase in the financial thresholds for imported goods is observed within the updated statutes. For the majority of passengers arriving via air or sea, the monetary cap for duty-free acquisitions has been substantially elevated. It is noted that Indian residents, tourists of Indian origin, and foreign nationals holding non-tourist visas are now permitted a ceiling of Rs 75,000 for goods carried in their personal baggage. This adjustment is interpreted as a response to the evolving economic climate and the increased purchasing power of global travelers.

Conversely, tourists of foreign origin are granted a revised limit of Rs 25,000, while airline crew members operate under a more modest threshold of Rs 2,500. It is important to emphasize that these concessions are strictly applicable to those entering through maritime or aviation channels. Those crossing into the country via land borders are excluded from these general duty-free allowances, a distinction that is maintained to regulate cross-border trade effectively.

Categorization of Exempt and Restricted Items

The distinction between used personal effects and new purchases is meticulously outlined in the 2026 framework. Items required for daily use, such as worn clothing and personal souvenirs, are categorized as fully exempt from duty. However, new articles, gifts, or luxury purchases made abroad are subjected to the aforementioned value caps.

Certain commodities remain excluded from these general allowances and are governed by specific, more stringent regulations. This list includes alcoholic beverages and spirits beyond defined volumes, tobacco products exceeding certain counts, and firearms. Furthermore, gold or silver in bullion form and large-scale electronics, such as high-definition televisions, are treated outside the standard baggage concessions, requiring separate declarations and potential tax payments.

Revised Protocols for Jewelry and Precious Metals

One of the most notable transitions in the Baggage Rules 2026 is the movement away from value-based assessments for jewelry. Historically, travelers were often confused by fluctuating gold prices impacting their duty-free eligibility. Under the new mandate, a weight-based system is utilized to provide clarity. For female passengers who have resided abroad for over a year, a duty-free allowance of up to 40 grams of gold jewelry is permitted.

For all other eligible passengers, including men and children who meet the residency criteria, the limit is set at 20 grams. This shift is designed to eliminate disputes at customs counters, as weight provides a more objective metric for assessment than market value. It is clarified that this benefit is specifically intended for returning residents and individuals of Indian origin who have maintained a residence outside India for a period exceeding twelve months.

Technological Exemptions and Pet Inclusion

In recognition of the digital era, the 2026 regulations formally codify the exemption for portable computers. Every passenger aged 18 years or older is granted the right to bring one laptop into the country duty-free, separate from the general monetary allowance. This provision acknowledges the essential nature of technology for both professional and personal use in the current global environment.

Additionally, the rules have been consolidated to provide clearer pathways for the importation of pets. Domestic animals brought by travelers are now explicitly mentioned under concessional provisions, provided that all health certifications and animal import protocols are strictly followed. This inclusion is viewed as a compassionate adjustment for families and individuals relocating to or visiting India with their animal companions.

The Transfer of Residence Framework

For individuals who are permanently shifting their domicile to India, a tiered system of benefits is provided under the Transfer of Residence (TR) regime. The extent of the duty-free entitlement is directly proportional to the duration of the individual’s stay abroad. For those who have lived overseas for up to twelve months, a cap of Rs 1,50,000 is applied.

This limit increases significantly for longer durations; residents returning after one to two years are eligible for a Rs 3,00,000 limit, while those who have remained abroad for more than two years are granted a substantial allowance of Rs 7,500,000. A rationalized list of eligible articles has been introduced to ensure that the process of moving household goods is conducted with minimal administrative friction.

Modernization of Declaration and Processing

The procedural aspects of customs have undergone a digital transformation alongside the policy changes. The Government of India has deployed the Customs Baggage (Declaration and Processing) Regulations 2026 to encourage the use of electronic filings. Passengers are now encouraged to utilize the ICEGATE portal or designated mobile applications to declare both accompanied and unaccompanied baggage prior to arrival.

This digital-first approach is complemented by a standardization of Green and Red Channel procedures. By replacing approximately 35 legacy circulars with a single, unified Master Circular, the operational landscape is rendered more transparent. This consolidation is expected to reduce wait times and enhance the efficiency of customs officers, allowing for a more focused approach on high-risk inspections while facilitating a smoother exit for law-abiding travelers.

Temporary Imports and Re-importation Safeguards

Provisions have also been enhanced for travelers who carry professional equipment or materials for temporary use, such as items for exhibitions or specialized tools. The introduction of formal temporary import and re-import certificates is designed to prevent unnecessary detention of goods. By obtaining these certificates, travelers are provided with a documented trail that proves the items were previously in their possession or are intended for export after a short duration, thereby avoiding the imposition of duties on items that are not entering the domestic market permanently.

Summary of Passenger Responsibilities

It is concluded that while the Baggage Rules 2026 offer significant benefits and higher thresholds, the responsibility of accurate declaration remains with the traveler. Indian residents returning by air are encouraged to keep track of their total expenditure to stay within the Rs 75,000 limit. Foreign tourists must remain mindful of the Rs 25,000 cap to avoid complications. Through these comprehensive updates, the Indian customs regime aims to align its practices with international standards, fostering an environment of trust and efficiency for all who cross its borders.

The UAE is dominating the 2026 travel landscape because Dubai, Abu Dhabi, and Sharjah are attracting record international demand driven by experience-led stays, competitive pricing, and seamless global access. Travellers from Europe, Asia, and North America are increasingly choosing the UAE not just for its landmarks, but for the comfort, value, and variety these three destinations offer, supported by strong flight connectivity, easing travel costs, and a growing preference for longer, more immersive holidays that combine beaches, culture, and entertainment in a single trip.

Dubai, Abu Dhabi, and Sharjah are set to dominate international travel demand in 2026 as the United Arab Emirates strengthens its position as a destination where hotel experiences drive travel decisions. New data from Skyscanner’s Travel Trends Report shows that global travellers are no longer choosing destinations only for landmarks or flight deals. Instead, they are increasingly booking trips based on the quality, comfort, and overall experience offered by hotels, a shift that strongly favours the UAE.

Dubai leads this transformation. The city has recorded a sharp rise in advance hotel bookings, with demand up by nearly ninety percent compared to 2024. This surge reflects Dubai’s ability to consistently deliver high-standard accommodation across luxury, mid-range, and family-friendly segments. Travellers now see hotels as part of the holiday experience rather than just a place to sleep, and Dubai’s resort-style properties, serviced apartments, and integrated lifestyle hotels fit this expectation perfectly.

International interest is growing fastest from Germany, Switzerland, Canada, and South Korea. Travellers from these markets are actively searching for destinations that offer comfort alongside culture and variety. Sharjah has emerged as a strong beneficiary of this trend. Searches from German travellers have more than doubled, driven by the emirate’s rich cultural heritage, museums, historic districts, and relaxed coastal environment. Easy access to low-cost flights has further increased Sharjah’s appeal, making it an attractive alternative to more traditional urban destinations. Swiss travellers are showing similar enthusiasm, with searches rising sharply compared to last year.

Price and accessibility continue to play a major role in shaping these travel choices. Dubai benefits from one of the world’s most connected aviation networks, allowing travellers to reach the city easily from Europe, Asia, and North America. Visa-free access for Canadian travellers has removed a key barrier, while a noticeable drop in overall travel costs compared to 2024 has made Dubai even more competitive. These factors combine to make the city a convenient and cost-effective option without sacrificing quality.

Abu Dhabi is also gaining ground, particularly among South Korean travellers. A significant reduction in average travel prices during 2025 has improved the emirate’s value proposition, encouraging more visitors to consider it for leisure travel. Abu Dhabi continues to balance modern attractions with cultural depth, offering museums, beachfront resorts, and entertainment experiences that appeal to travellers seeking a calmer alternative to larger cities while still enjoying premium hospitality.

The report highlights a clear shift in how people plan their holidays. Accommodation now sits at the centre of travel decision-making. More than three-quarters of travellers say hotel quality directly influences where they choose to go, a figure that rises even higher among younger travellers. Gen Z and Millennials, in particular, prioritise design, amenities, location, and overall value when selecting destinations. Hotels with wellness facilities, family-friendly features, and immersive experiences are shaping travel choices more than ever before.

Travel patterns are also changing in terms of trip length. Travellers are planning longer stays, with the average holiday extending to six days in 2026, up from four days in 2025. This shift suggests that visitors are looking to slow down, explore more deeply, and maximise the value of their accommodation. The UAE’s hotel offerings support this trend by combining leisure, dining, entertainment, and relaxation within a single stay.

Beaches remain a powerful draw. Across Dubai, Abu Dhabi, and Sharjah, world-class hotels offer private beach access, expansive pools, and seamless connections to major attractions. Guests can move easily between beach resorts, shopping malls, cultural landmarks, and theme parks, all within short travel times. This convenience enhances the overall experience and encourages longer stays.

The UAE is expected to attract strong visitor numbers from key markets including the United Kingdom, India, Germany, France, Italy, Turkey, Australia, and the Netherlands in the coming year. These travellers are drawn by a mix of reliable infrastructure, competitive pricing, and consistently high service standards. The country’s ability to cater to different budgets while maintaining quality gives it a clear advantage in a crowded global travel market.

The UAE is leading global travel in 2026 as Dubai, Abu Dhabi, and Sharjah draw rising international demand through strong value, easy access, and experience-focused stays. Longer holidays, falling travel costs, and a growing focus on comfort and culture are pushing travellers to choose the UAE over competing destinations.

As hotels take on a more influential role in shaping travel decisions, the UAE stands out as a destination that understands and responds to changing traveller expectations. By combining accessibility, affordability, and a hospitality sector that continues to innovate, Dubai, Abu Dhabi, and Sharjah are well positioned to remain among the world’s most sought-after travel destinations in 2026.

The Fiat Grande Panda is up to a record 4th place at home in January.

It’s a solid start of the year for the Italian new car market, with sales up 6.2% to 141.980 units. However private sales drop -3.8% to 81,585 and 56.9% share vs. 63% a year ago. Artificial sales channels pull the market up: self registrations soar 29.2% to 14,525 and short term rentals surge 188% to 12,460 and 8.7% share vs. 3.2% in January 2025. Meanwhile long term leases are up 3.2% to 27,526 and 19.2% share vs. 19.8% last year. Petrol is down -25.4%, diesel down -16.6% and LPG down -32.8%. HEVs gain 23.7% to 74,742 including 20,604 full hybrids (+32.8%) and 54,138 mild hybrids (+20.6%). PHEVs shoot up 152% to 12,502 and 8.7% share vs. 3.7% and BEVs advance 40.6% to 9,446 and 6.6% share vs. 5% a year ago.

In the brands charts, Fiat (+20.5%) finally posts a strong month at 13.5% share vs. 8.6% in December, its highest level at home since January 2023 (14%). Toyota (+0.3%) and Volkswagen (+3%) camp on their FY25 positions to round out the podium. Peugeot (-2%) is down year-on-year but up 8 spots on December to #4 ahead of Audi (+2.6%) at #5, its highest ranking since May 2024. Like in France and Spain, Dacia (-40.8%) is hit hard at #6. Below, Leapmotor (+594.4%), Omoda+Jaecoo (+357.1%), BYD (+329.6%), Cupra (+51.8%), Mini (+40.7%), Mercedes (+30.2%) and Opel (+11.3%) stand out.

Model-wise, the Fiat Panda (-0.2%) is stable year-on-year and accounts for 9.4% of its home market vs. just 5.8% in December and 6.7% over the Full Year 2025. The Jeep Avenger (+9.6%) is back up to a record 2nd place, also hit in April, May and September 2025. The Citroen C3 (-23%) falls heavily year-on-year but is up seven spots on last month to #3. Last year I highlighted the fact the Fiat Grande Panda had disappointed, finishing the year at a paltry #37. This month proves me wrong: the model is up 16 ranks on December to land at a record 4th position, beating its previous best of #8 hit last September. The Grande Panda sells at 95% in its HEV variant. The next few months will tell whether this was just a fluke or the start of a long term trend and a much needed 2nd success for the brand at home. Meanwhile the Toyota Aygo X (+72.3%) is up spectacularly to #5, simply the nameplate’s first incursion inside Italy’s Top 5.

Previous post: Italy Full Year 2025: Fiat Panda #1 for 14th straight year, Grande Panda disappoints

One year ago: Italy January 2025: Fiat back to #1, Dacia breaks share record

Full January 2026 Top 55 brands and Top 50 models below.

Italy January 2026 – brands:

Italy January 2026 – models:

Source: UNRAE

The Peugeot 208 is the best-selling vehicle in Spain in January.

Spanish new car sales edge up 1.1% year-on-year in January to 73,103 units, which is a much lower growth rate that this market had got us used to in the past few months. It can be partly explained by the extra 4,000 year-ago sales linked to insurance replacements in the wake of the devastating 2024 floods. Without these sales the market would be up 7% this month, which is more in line with current evolutions. The market is single handedly pulled up by sales to rental companies surging 63.5% to 10,016. Indeed private sales are off -6.4% to 35,775 and company sales down -2.4% to 27,312. Rechargeable cars (BEV+PHEV) soar 48.3% to 15,212 units and 20.8% share vs. 14.8% a year ago and believed to be a new record. La rioja (+23.2%), Cantabria (+17.8%), Galicia (+16.2%) and Madrid (+12^) are the best performing regions.

Looking at the brands ranking, Toyota (-5.5%) reclaims the lead it held over the Full Year 2025 with a splendid 9.7% share vs. 7.2% last month. Seat (+36.7%) posts a very satisfying score and climbs to #2 and 6.9% share, its best showing since March 2025. Peugeot (+43.6%) does even better and surges to third place vs. #8 over the FY2025. Rounding out the Top 5, Volkswagen (+10.6%) and Mercedes (+4%) both beat the market, with the latter hitting a new ranking record at #5. BMW (+21.7%), Skoda (+19.1%) and Audi (+11%) also shine below, but Dacia (-36%) is in total freefall at #10 as it also is in neighbouring France. At #19, local Chery assembler Ebro (+566.4%) hits a new share record at 2.3%.

The Peugeot 208 (+109.3%) more than doubles its sales year-on-year to spectacularly take the lead of the models charts with 2.8% share. As a reminder, it ranked #9 over the Full Year 2025. This is the first time in almost 5 years (since March 2021) that the 208 is the most popular vehicle in Spain. Seat places two models on the podium – a very rare feat: the Ibiza (+42.2%) is up two spots on December to #2 while the Arona (+79.6%) is up 15 to #3. The Toyota C-HR (+5.9%) also shines at #4, the nameplate’s highest since last September. Below the Toyota Corolla (-3.5%), the Dacia Sandero (-40.2%), #1 annually since 2023, falls to a paltry 6th place. Reversely, notice the success of the VW Tiguan (+78.1%), Peugeot 2008 (+56.6%), Seat Leon (+35.5%) and Opel Corsa (+33.5%).

Previous post: Spain Full Year 2025: Dacia Sandero and Renault Clio in the lead in strongest market in 6 years

One year ago: Spain January 2025: Dacia Sandero, Hyundai Tucson and MG ZS dominate in solid market

Full January 2026 Top 68 All brands and Top 345 All models below.

Spain January 2026 – brands: