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OpenAI has begun testing ads in ChatGPT for a limited set of U.S. users, with placements clearly labeled as sponsored. The platformβs internal economics suggest itβll be available to everyone sooner rather than later.
When it does, advertisers will have access to a rare new channel for demand capture. But advertisers should enter this space with their eyes wide open.
For ChatGPT advertising to be successful, consumer behavior will need to change. And even if it does, ChatGPT wonβt expand the advertising market. Itβll redistribute it.
Why ChatGPT is moving into ads
The fact that ads have arrived on ChatGPT should come as no surprise. By some estimates, a large language model (LLM) query costs 10 times as much as a traditional search query. With 2.5 billion prompts every day, ChatGPTβs expenses add up quickly.
Whatβs different isnβt the business model shift itself. Itβs the data environment. Users have spent years feeding personal information, questions, and ideas into ChatGPT. In many ways, the platform knows more about its users than any comparable advertising tool. The big question now is how ChatGPT will harness this data to target users.
Advertising historically relied on generating demand: repeating a message enough times that buyers eventually acted. Search changed that by meeting buyers at the moment of intent.
ChatGPT has the potential to follow the search model, but with more context. Itβs easy to envision a scenario where someone asks which security camera will work with their existing system. The platform already knows everything about the userβs security system, so it delivers the correct answer and a link to purchase.
When this happens, ChatGPT will be the first new demand-capture channel to emerge since Google launched pay-per-click ads nearly two decades ago.
But right now, there are a few significant barriers preventing this from happening.
For starters, most current AI queries lack purchase intent. Instead, theyβre mostly informational: lists of Super Bowl halftime performers, storm-preparation tips, and workout routines. Compare that with existing platforms like Amazon and Google, which have spent decades training users to search with intent.
Even when users do shop through AI, thereβs an attribution problem: consumers often use ChatGPT for research, then complete the purchase on Amazon, Google, or directly on a brand site. That breaks clean conversion tracking and makes βproofβ harder than βimpact.β
These challenges arenβt impossible to overcome. Google went through the same process early on as it transitioned from a homework tool to a shopping platform. But it took time.
ChatGPT will also need time to train consumers to use AI for shopping. So expect to see ChatGPT begin running commercials designed to train consumers to move from research queries to purchase-oriented ones.
While the possibility of a genuinely new demand-capture advertising platform is undeniably exciting, be realistic about its true potential.
Dig deeper: OpenAI quietly lays groundwork for ads in ChatGPT
AI can do many things exceptionally well, but it wonβt expand the advertising pie. ChatGPT ads wonβt suddenly introduce a surge of new consumers into the market. Ecommerce purchases will continue to grow at the same rate regardless of which new advertising platforms come online.
Instead, ChatGPT will capture a portion of the existing advertising share from Google, Meta, and Amazon. Consequently, advertiser budgets will likely shift rather than grow significantly.
ChatGPTβs largest competitors wonβt give up market share without a fight. Google, in particular, has its own AI platform, Gemini, and an existing group of active advertisers it can draw from. These are powerful competitive headwinds for ChatGPT, which is recruiting its first group of advertisers from scratch.
Competition will be fierce among AI platforms as they race to reach profitability, and market consolidation seems inevitable. But even in that environment, ChatGPT has an opportunity to do something other platforms canβt.
The differentiator: Hyper-personalization
AI queries already lean heavily toward information gathering. Users employ these tools to help them plan everything from vacations to workout routines to tough conversations with their bosses. Taken together, AI platforms can learn more about individual usersβ tastes and preferences than any other tool.
This capability unlocks hyper-personalization at scale.
Knowing everything that it does, AI can return perfectly tailored results with a one-click purchase option. Google and Amazon canβt match this capability because they still rely on users searching for particular specs, product names, or model numbers to deliver results.
Thereβs risk here. Hyper-personalization can feel invasive.
Some users will opt out entirely, just as some consumers avoid always-on devices in their homes. Meta ran into this dynamic years ago as public backlash forced changes in targeting and data practices.
This is where the distinction between demand capture and demand generation matters. Demand capture advertising generally feels less intrusive because itβs tied to a userβs explicit request. Most consumers will appreciate getting exactly what they ask for when they want it. But theyβll likely revolt if highly personalized and unsolicited ads start following them around the web.
If AI platforms can maintain that boundary, the convenience of hyper-personalization will ultimately win out for most users.
While OpenAI has already begun reaching out to select advertisers, it could be a year before we begin seeing widespread advertising on ChatGPT or other AI platforms. However, you should be prepared to move whenever that moment arrives.
So watch for official communications from OpenAI about ChatGPT advertising and, when possible, sign up for platform notifications.
In the meantime, you can make these few practical moves:
Align internally on measurement expectations: If the channel starts as research-heavy, last-click ROAS may understate performance. Build room for assisted conversions and incrementality.
Pressure-test mobile UX and checkout friction: Demand capture punishes slow experiences. If AI shortens the path to purchase, your site has to close quickly.
Plan conservative early tests: Being an early adopter carries risk (immature controls, evolving placements), but it also creates an edge: faster learning on a genuinely new demand-capture surface.
New demand-capture channels donβt come along often. ChatGPT advertising could become one of them, but the winners wonβt be the brands that rush in blindly. Theyβll be the ones who enter with a clear thesis, realistic measurement, and a strategy built around trust.
SEO professionals donβt agree on much. But over the past decade, weβve come together around the conviction that Google has abused its dominant position, that it systematically favors its own products over better alternatives, and that something must be done to create fairer competition in search.Β
In 2022, the European Union passed the Digital Markets Act (DMA), a sweeping regulation designed to curb the power of tech giants. It came into force in March 2024.
Industry groups celebrated. Trade publications ran optimistic headlines about a new era of digital fairness.
In 2024, I wrote that it was βa much-needed piece of legislation.βΒ Two years in, the evidence is clear: The DMA will do more harm than good.
Well-documented abusesΒ
The Digital Markets Act arose from understandable frustrations with well-documented abuses.Β
Google spent years ranking its own shopping service at the top of search results while systematically burying competitors like Foundem and Kelkoo on page four, where nobody would ever find them.Β
The companyβs internal documents, uncovered by EU investigators, revealed that Google Shopping βsimply doesnβt workβ on its merits, so Google gave it an algorithmic boost unavailable to anyone else.Β
The travel industry watched as Google Flights consumed the market share of innovative startups like Hipmunk, which had offered genuinely better user experiences by showing total trip costs, including baggage fees and connections.Β
Hoteliers saw Google Hotels siphon away direct bookings. Local businesses watched as Google prioritized its local pack over organic results.
The pattern was unmistakable: Google identified lucrative verticals, launched competing products, then used its search monopoly to guarantee their success.
These werenβt competitive advantages but unfair tactics, and the EU was right to identify them as such. It took over 10 years to fine Google Β£2.1 billion for the shopping search abuse alone. The DMA was supposed to fix this by setting clear rules upfront, forcing gatekeepers to treat all services equally before abuses could take root.Β
For those of us who had watched clients lose traffic to Googleβs vertical search engines despite having superior content, the promise was intoxicating: Finally, algorithmic neutrality. Finally, fair competition based on content quality rather than corporate ownership. Finally, a chance for the next generation of search-dependent businesses to compete.
Yet, two years into implementation, the reality looks nothing like the promise. The most comprehensive assessment comes from Nextrade Group, which surveyed 5,000 European consumers across twenty member states in mid-2025.Β
The findings?Β
Two-thirds of respondents reported needing more clicks or more complex search queries to find what they need online. Among frequent searchers, precisely the users most valuable to our clients, 61% said searches now take up to 50% longer than before the DMA.
Forty-two percent of frequent travelers reported that flight and hotel searches had worsened significantly. More than 40% said they would actually pay to restore the functionality they had before March 2024.Β
When users are willing to pay for something they previously received for free, regulation has failed catastrophically.
Eighty percent had never heard of the DMA, it solved problems they didnβt know existed, yet 39% reported that routine online tasks had become more cumbersome since early 2024.Β
Why does it matter?Β
As SEO professionals, we must confront this truth: Users preferred the integrated Google experience we spent years complaining about.
Before the DMA, searching for βhotels in Parisβ displayed an interactive map with photos, ratings, real-time availability, and prices β all accessible without leaving the search results page.
That integration has been dismantled because Google Search and Google Maps are designated as separate core platform services, and their seamless cooperation constitutes prohibited self-preferencing.Β
Users must now click through to separate services, repeat their searches, and lose context. Regulators call this fair competition. Users call it a worse internet.
The business impact: Worse metrics across the board
The business metrics support what consumers report feeling. Following the DMAβs implementation, click-through rates on Google Hotel Ads decreased by 30% in affected European regions compared to unaffected markets. Direct bookings through Google Hotel Ads fell by 36%. This is all despite theoretically fairer visibility in search results.Β
These are businesses losing revenue because the mechanism connecting searchers to services has been deliberately degraded.Β
The company still processes over 90% of European search queries. The difference is that now the search experience delivers measurably worse results for users and measurably worse outcomes for businesses paying for visibility.
The enforcement problem: Fines donβt work
The DMA requires Google to treat competing vertical search services (flight comparison sites, hotel booking engines, shopping aggregators) with the same prominence as its own offerings.Β
In response, Google tested a version of its hotel search that removed maps, removed structured listings with photos and availability, and displayed only 10 blue links. Users hated it.Β
Hotels saw a traffic crater. Google documented the catastrophic user satisfaction scores and presented them to the Commission as evidence that integration serves user needs, not just Googleβs interests.Β
The Commission found itself in an impossible position: Force Google to maintain the worst experience in the name of fairness, or acknowledge that some integrations genuinely benefit users even when they advantage Googleβs products.
Google responded to preliminary findings of non-compliance by making incremental adjustments that preserve the substance of its advantage, while creating just enough ambiguity about whether itβs following the rules.Β
When the Commission objects to one implementation, Google proposes another that differs in form but not effect. This process can continue indefinitely because the underlying problem, Googleβs monopoly in search, remains untouched.Β
For a company with annual revenues exceeding $300 billion, regulatory fines are simply a cost of doing business. The Commission fined Google β¬2.4 billion for shopping search abuses and breaking antitrust rules. The company paid and continued operating largely as before. It will do the same with DMA fines.Β
The uncomfortable reality is that you canβt regulate a monopoly into behaving competitively. You can only break the monopoly itself.
The European Commission must monitor 23 core platform services across seven gatekeepers, while each company releases updates continuously:
Algorithms change dailyΒ
Features launch weekly
Product roadmaps evolve quarterly
By the time the Commission identifies a potential violation, conducts workshops with stakeholders, issues preliminary findings, allows the company to respond, and publishes a final decision (a process taking 12-18 months), the underlying technology and business models have moved on.Β
Google launched AI Overviews in Europe one week after receiving preliminary findings of non-compliance for self-preferencing in traditional search. The company essentially announced that, while regulators debate whether Google Flights should rank above Kayak, Google is moving to a fundamentally different search results page where AI-generated summaries replace links entirely.Β
The DMA contemplated regulating 2024βs search landscape. Google is already building 2027βs.
What should regulators do instead?
While Iβm not a regulator, I have been doing SEO for 15 years. In my opinion, regulators should redouble efforts to address actual structural monopolies rather than impose rules on how platforms must operate.Β
The DMA tries to regulate platform behavior while leaving monopoly power intact. This is like trying to stop water from flowing downhill by prescribing which route it must take. The water will find another path, and everyone gets wet in the process.
If Googleβs dominance in search truly stifles competition, perhaps the solution isnβt to regulate how it displays results but to break its monopoly altogether. The United States has considered requiring Google to divest Chrome; such structural remedies might succeed where behavioral rules have failed.
If the concern is that Google leverages search dominance to advantage its advertising business, separate the two.Β
If the worry is that controlling both the search algorithm and the content (YouTube, Google News, Google Shopping) creates irresolvable conflicts of interest, then require differentiation.Β
These actions would be slower, more legally complex, and more politically difficult than passing the DMA. They would also actually work.
In short, regulators should focus on creating conditions for competition rather than micromanaging every product decision. That means enabling genuine data portability so users can switch services easily, taking their search history and preferences with them.Β
This also means using traditional antitrust enforcement aggressively for the largest abuses, like Google systematically burying competitors on page four, exclusive deals that lock out rivals, and acquisitions designed to eliminate nascent threats.Β
The geopolitical reality
The DMAβs first two years have demonstrated that ex-ante rules are no faster β investigations still take 12-18 months β and far less effective than traditional enforcement.Β
The geopolitical consequences threaten to undermine European interests far beyond digital markets. In December 2025, the Trump administration threatened retaliation against the EU for what it characterized as discriminatory targeting of American technology companies. The Office of the United States Trade Representative explicitly named European companies, including Spotify, Siemens, SAP and DHL, as potential targets for new restrictions.Β
From Washingtonβs perspective, the DMA looks less like competition policy and more like industrial policy disguised as regulation.Β
Whether that characterization is fair matters less than the political reality: Brussels finds itself caught between domestic pressure to demonstrate tough enforcement and external pressure that threatens broader trade relationships.
The DMA promised to enable the next generation of search-dependent businesses. It promised to stop Google from using its search monopoly to advantage its vertical products. It promised fairer competition for hotels, airlines, ecommerce sites, and the entire ecosystem of businesses that depend on organic search traffic.Β
Two years in, Googleβs monopoly remains intact, user experience has measurably degraded, business metrics have worsened, and no meaningful new competition has emerged.Β
For those of us who spent years documenting Googleβs abuses and advocating for intervention, this failure is spectacular.Β
If regulators canβt find ways to break up long-standing monopolies (now over two decades old for some platforms), what hope is there to address emerging challenges in AI search, voice search, or whatever comes next?Β
Young companies have a right to compete in digital markets. Regulators must create conditions where genuine competition is possible, not regulate away the symptoms of monopoly while leaving its foundations untouched.
We were right about the problem. The DMA is simply the wrong solution.
Mid-market organizations are constantly striving to achieve security levels on a par with their enterprise peers. With heightened awareness of supply chain attacks, your customers and business partners are defining the security level you must meet.
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Modders have given Mirrorβs Edge a huge ray tracing upgrade A modder called βsoftsounddβ has released a new RTX Remix mod for Mirrorβs Edge, enhancing the gameβs visuals on PC with path tracing. The modder uses specific modifications to make Mirrorβs Edge, an Unreal Engine 3 game, compatible with Nvidiaβs RTX Remix toolkit. While the [β¦]
Lenovo has opened beta registrations for the Xbox Full Screen Experience on the Legion Go. The console-style interface aims to streamline Windows handheld gaming by booting directly into the Xbox app and reducing background tasks.
Ahead of Embedded World, Arduino announced the upcoming launch of its newest platform to democratize edge AI, Arduino VENTUNO Q. Named after the Italian word for twenty-one, VENTUNO Q builds on the iconic legacy of the popular Arduino UNO family and embodies the company's coming of age as it prepares to celebrate its foundation's 21st anniversary, later this month.
At the Edge of Intelligence: Where AI Takes Action
VENTUNO Q unites highβperformance AI compute with deterministic realβtime control, enabling systems that don't just interpret the worldβthey interact with it.
The board builds upon a dual-brain architecture similar to Arduino UNO Q, yet significantly upgrades capabilities leveraging the Qualcomm Dragonwing IQ8 Series for both traditional and generative AI workloads, supported by NPU acceleration delivering up to 40 dense TOPS, as well as a dedicated STM32H5 microcontroller for lowβlatency actuation and motor control. In addition, VENTUNO Q comes with 16 GB RAMβable to handle concurrent inference and complex multitaskingβand an expandable 64 GB of storage.
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Qualcomm introduced its third-generation Oryon cores to its Snapdragon X2 Elite Extreme, bumping up the specifications to an impressive 18-core CPU, resulting in significantly increased single-core and multi-core performance. Unfortunately, these upgrades might give Windows laptops some bragging rights when compared as individual products, but as soon as you put the M5 Pro and M5 MaxΒ into the mix, the story changes immediately. In the latest single-core and multi-core benchmark comparison, the Snapdragon X2 Elite Extreme continues to lag behind its direct competition. Disappointingly, the M5 Pro and M5 Max are up to 26 percent faster than the Snapdragon X2 Elite [β¦]
Microsoft remains fully committed to its gaming division, with CEO Satya Nadella and Xbox CEO Asha Sharma affirming that the company is "long on gaming" during a recent internal Q&A. The session provided reassurance to employees, coming at a time when the brand is undergoing yet another significant change with the upcoming Project Helix, which will bring PC and console gaming together in a single system for the first time. During the discussion, as reported by Windows Central, Nadella highlighted how gaming is not just a side business for Microsoft but a core pillar of the company's identity. βWeβre long [β¦]
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Rufus, the AI assistant meant to make shopping on Amazon easier, can actually just answer any question you throw at it as long as it's prompted right. It allegedly runs Claude under the hood, and people have been able to get it to answer complex mathematical questions, and we almost got it to say whether the AI bubble will burst this year.
If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, youβre being ignored. Either way, the search behavior your marketing strategy was built on has changed, and waiting for traffic to rebound isnβt a strategy.
This is the reality youβre facing in 2026. According to KEO Marketing:
73% of B2B websites saw significant traffic losses between 2024 and 2025, with an average 34% year-over-year decline.Β
The impact isnβt evenly distributed. If your content is primarily informational, youβve likely been hit harder, with some sectors seeing organic traffic drop 15% to 64% since AI Overviews launched.Β
News publishers are especially exposed, with Google referrals down 33% globally in the 12 months ending November 2025.
These arenβt normal fluctuations. They reflect a structural shift in how people find information online, disrupting business models built on website traffic at the foundation.
What is driving the shift in organic discovery?Β
Organic clicks are declining for two overlapping reasons. You need to understand both because each requires a different response:
Google has engineered zero-click behavior for years through featured snippets and knowledge panels. These SERP features answer queries directly on the results page, so you donβt need to click through to get an answer. Ten years ago, about 25% of searches ended without a click. Today, itβs more than 65%. AI Overviews β now appearing in ~16% of desktop searches and ~41% of mobile searches β have dramatically accelerated this trend.
A growing share of users is bypassing traditional search entirely. Nearly 52% of U.S. adults now use AI tools regularly, and about 28% of employed Americans use AI at work. When someone asks ChatGPT or another LLM a question, they usually get an answer without visiting any website. Your content may inform that answer, but you get no traffic and no attribution.
What metrics should I consider when measuring AEO?
Traditional content marketing KPIs (impressions, clicks, CTR, sessions, bounce rate, and page views) no longer show you how discoverable your brand is. They measure behavior on your site, not how you perform in AI answers that now intercept much of your traffic upstream.
Five metrics matter most for AI visibility:
Citations in AI responses measure how often your owned content is directly cited when an LLM answers a query. A citation signals three things: your content is relevant, itβs structured so LLMs can parse and retrieve it efficiently, and your domain has enough authority to be trusted.
Brand mentions are different from citations. LLMs often mention brands without citing owned content, pulling from review sites, forums, third-party articles, and competitor content. A mention without a citation means the broader web is talking about you, but your content isnβt the source. That distinction helps you decide where to invest.
Share of voice compares your citation and mention frequency against competitors across a defined set of category-relevant prompts.
Brand sentiment tracks whether AI responses frame you favorably, neutrally, or negatively.
AI-influenced traffic measures how much of your traffic comes from LLM referrals. Early data suggests this traffic converts three to five times higher than other sources, making it worth tracking even at low volume.
Several tools now let you track these metrics at scale without manually prompting LLMs. Theyβre worth exploring.Β
But even a simple benchmark β prompting major LLMs with your target queries and tracking where and how you appear β is better than not measuring at all.
How should I optimize my content for AEO?
Winning visibility in AI search doesnβt require an entirely new content playbook. But it requires retiring practices that no longer work and doubling down on principles that matter more than ever.
E-E-A-T remains the foundation
Experience, Expertise, Authoritativeness, and Trustworthiness were dominant signals in Google SEO before AI Overviews, and they remain dominant in AEO. LLMs prioritize sources that show real expertise and are trusted by other authoritative sources.Β
If you earn citations from credible sites, publish content written by clear subject matter experts, and cover topics with depth and specificity, youβll consistently outperform content that doesnβt β regardless of how well itβs optimized for other factors.
Structure and clarity have become non-negotiable
LLMs retrieve content by identifying passages that directly answer questions. If you organize content around clear questions and direct answers, use structured bullet summaries, and avoid dense paragraphs, youβre more retrievable than if you bury answers in narrative prose.Β
This means making your information architecture legible to both human readers and LLM retrieval systems. Adding a Q&A section to existing content β or restructuring posts around clear question-and-answer pairs β is one of the highest-leverage updates you can make right now.
Human-written, human-led content has a measurable advantage
After Googleβs latest core update, mass-produced AI content saw an 87% drop in rankings and citation frequency, and keyword-optimized content fell 63%. LLMs are getting better at detecting AI writing patterns and deprioritizing that content.
The pressure you felt in 2025 to produce volume with AI created a quality problem thatβs now visible in performance data. The strongest strategy is quality over quantity. If you use AI, use it to draft and editβnot to generate final content. Add a review step to flag generic phrasing or a synthetic tone, whether through AI-detection tools or human editors.
Recency matters for AI citation
Answer engines look at publication and update dates when choosing sources. A well-structured, authoritative piece from 2022 can be overlooked in favor of an updated version from 2025.Β
Audit your high-traffic pages and hero assets for outdated content, and refresh them with current data and examples. Itβs a quick win many teams miss.
Pitchy language will not get cited
If your content reads as promotional β leading with product claims and brand-forward language β answer engines will often deprioritize it in favor of more objective sources.Β
That doesnβt mean you canβt mention your product or brand. It means you should write about it the way a neutral third party would: acknowledge tradeoffs, provide context, and let the facts make the case. Listicles and comparison articles work especially well here.Β
AI systems respond to structured, objective comparisonsβeven when one option is clearly favored.
Outside of my owned channels, what content performs well in AEO?Β
One clear pattern in how LLMs decide which brands to mention: they look for consensus across multiple sources, not just your content. If you appear only on your own blog, youβll lose to a brand with fewer owned assets but stronger third-party coverage.
That makes your external content ecosystem a strategic priority. Reviews on G2, Capterra, Google, and similar platforms are often used in AI training. User-generated content on Reddit and other forums is heavily indexed. Third-party articles, tutorials, YouTube videos, and newsletter mentions all build the multi-source consensus that gets you cited in AI answers.
Content partnerships deserve focused attention. When you sponsor articles or newsletter placements with relevant publications, you do two things: drive referral traffic outside search and earn trusted external citations that boost AI visibility. Newsletter readership is growing as audiences seek curated, human-authored content. YouTube citations are especially strong and increasing, and ChatGPT shows a documented preference for citing authoritative video creators.
The goal isnβt to manufacture mentions. Itβs to tell a consistent story about your brand across credible external sources so LLMs encounter that story repeatedly. Consistency across partners, review platforms, and third-party content compounds your AI share of voice.
How do I build landing pages that convert traffic better?Β
With organic traffic down 30% or more, the visitors who reach your site are more valuable and more intentional than in past years. That makes conversion optimization on key landing pages more important.
The principle is simple: one offer, one message, minimal copy.Β
Each landing page should have a single call to action and a single argument. If you have multiple conversion goals, create multiple landing pages β not one page trying to do everything.Β
Your header should capture the full value proposition. Supporting points should be brief. A visitor should understand the offer and act without scrolling.
This differs from blog and thought leadership content, which should be detailed, well sourced, and structured for LLM retrieval. The two serve different purposes and require different standards. Conversion-focused landing pages arenβt the place for nuance or extended prose.
The takeaway
The traffic decline isnβt a temporary setback that will correct itself. Users are getting answers from AI instead of clicking through to websites, and that behavior will intensify. A content strategy built only around ranking for clicks is no longer enough.
What replaces it is a dual mandate: optimize to be cited by answer engines and build the external brand presence that gives LLMs reason to mention you consistently. These goals align with what you shouldβve been doing all along β publishing clear, authoritative, well-structured content grounded in real expertise.
The brands that will win in AI-driven discovery are the ones doing the fundamentals well: building real credibility, earning trusted external mentions, and writing for readers instead of algorithms.Β
That was always the right approach. AI search has simply made it mandatory.
John Mueller from Google said you can block a complete TLD, top-level-domain, using the link disavow tool. He said it is not something Google documents because βGiven how big of a hammer it is, I donβt know if itβs something we should really suggest in the docs.β
How does it work. All you need to do is use the syntax βdomain:abcβ in the disavow file. John posted this one Bluesky saying:
βIf youβre sure that itβs what you want to do, you can use βdomain:abcβ in the disavow file. Keep in mind that you canβt carve out specific domains if you like some, but if you find the TLD is almost only annoying spammers, itβll save you time.β
He later added:
βGiven how big of a hammer it is, I donβt know if itβs something we should really suggest in the docs. Iβm sure all TLDs have some good sites.β
Why we care. If there is on TLD that is concerning to you, sure, you can go ahead and disavow the whole TLD. But it might be better to be more selective of how you use the disavow file and donβt just block TLDs at a whole.
Two Google Chrome extensions have turned malicious after what appears to be a case of ownership transfer, offering attackers a way to push malware to downstream customers, inject arbitrary code, and harvest sensitive data.
The extensions in question, both originally associated with a developer named "akshayanuonline@gmail.com" (BuildMelon), are listed below -
QuickLens - Search Screen with
GitHub Copilot has added support for OpenAIβs GPT-5.4 coding model, bringing improved reasoning and support for multi-step tasks. The model is available across several development environments.
Global high-performance computing and industrial embedded platform leader MSI will showcase a complete Edge AI ecosystem at Embedded World 2026, integrating edge computing platforms and vertical industry solutions to demonstrate industrial-grade Edge AI computing and on-site deployment capabilities.
As artificial intelligence applications increasingly extend from the cloud to field environments, MSI leverages industrial-grade reliability and platform integration expertise to help enterprises build intelligent systems with long-term operational stability, accelerating digital transformation across transportation, manufacturing, retail, agriculture, and UAV applications.
Following Sandisk's new naming scheme for NVMe SSDs, it now looks like Seagate is ready to announce a shift to a new naming for some of its SSDs as well. In a leak that at least in part appears to be thanks to a spec sheet uploaded by Best Buy, Seagate's upcoming FireCuda X series has leaked and the first model in the new series looks to be the X1070. That's a pretty big jump in model numbers, as Seagate's current top of the range FireCuda NVMe SSD is the 530R. Unlike the Barracuda 540, the FireCuda X1070 isn't a PCIe 5.0 drive and it does in fact not even trump the FireCuda 530R in terms of performance, despite the new model name suggesting it would.
The X1070 offers a max sequential read speed of 7200 MB/s, down from 7400 MB/s for the 530R and max sequential write speed of 6000 MB/s for the 1 TB SKU and 6500 MB/s for the 2 and 4 TB SKUs, where the 530R ranges from 6800-7000 MB/s. The random IOPS are also lower at around 900k vs. 1.3 million. The TBW rating is also about half that of the 530R, somewhat depending on the SKU, but Seagate still offers a five year warranty. The only good news is that the power usage is down by around 3-4 W, again depending on SKU, but this suggests we might be looking at a DRAM-less model here. We'll have to wait for the actual launch to find out the pricing, but it looks like the current FireCuda 530R is a better option over the X1070, unless you need an SSD that is more power efficient and hopefully produces less heat.
MaxSun has introduced two additional GPU variants to its Arc Pro B60 Dual GPU lineup. Each card features two of Intel's Arc Pro B60 GPUs, offering a total of 40 Xe2 cores and 48 GB of GDDR6 memory. The first variant is a passively cooled model designed for dual-slot configurations, ideal for server setups with high-airflow chassis that direct air across the card. This design allows any server case with high-RPM fans to accommodate multiple GPUs in parallel for AI inference and local development. However, the standout model is the liquid-cooled edition, measuring 300 x 110 x 20 mm and occupying a single slot. This compact profile is a distinct advantage of the water-cooled design, allowing several cards to be installed close together in dense enclosures without the need for strong airflow.
With the liquid-cooled edition, the card's TDP remains at 400 W, similar to the passive and fan-equipped versions. However, overall performance is expected to be slightly higher due to the increased stability that liquid cooling provides. The compact liquid-cooled unit was developed in collaboration with abee, and the company reports peak GPU temperatures around 61Β°C when integrated into a cooling loop, although other loop characteristics are unknown. It is assumed that standard industry loop measurements were conducted. Two hose barbs and a 12V-2x6 power connector are located on the rear edge, along with a fan header for auxiliary cooling control. A single-slot bracket offers one DisplayPort 1.2 and one HDMI 2.1a connector for each GPU, resulting in four display outputs in total. In a workstation, you could fit a few of these GPUs and quickly multiply the compute and memory capacity, creating a capable system even without a high-end GPU.
Following the introduction of the new online safety codes, VPN apps have shot up the Australian free iPhone app chart. VPN Super Unlimited Proxy moved from 40th place to 7th, Proton VPN moved from 174th to 19th, and NordVPN went from 189th to 13th, according to Sensor Tower data.
DecTrack is a workspace for team decisions. Create a decision, add options, invite the right people, and collect structured votes or feedback. Compare alternatives with pros and cons, weighted criteria, or a simple decision matrix. Every decision stays documented with context, discussion, and a clear outcome. It is built for teams that want fewer chaotic chats and more traceable decisions. DecTrack is currently in Early Access and free during beta.
MSI has a brand new entry-level motherboard, the MAG B850M Gaming PRO MAX, which comes with an OC Engine for Ryzen overclocking. MSI Adds An OC Engine On Its Entry-Level MAG B850M Gaming PRO Motherboard MSI's new MAX series refreshed motherboards come with an external BCLK generator or an OC Engine, as MSI likes to call it. This OC Engine provides independent BCLK control for better overclocking potential & it's always great to see entry-level options with such capabilities, as they allow AMD Ryzen owners to get better performance out of their systems. So, looking at the specs sheet, the [β¦]
A torrent of rumors and speculation that had been churning out for years eventually led to the materialization of the MacBook Neo, making it Appleβs most affordable product from this lineup. The launch allows the company to target an entirely new category, which should make Windows notebook manufacturers quite nervous right about now. With a decent assortment of specifications and a stellar build quality for the price, we expect this machine to be quite a popular pick amongst consumers, and if you want to learn more about it, check out our detailed roundup. Display and Design No expense was spared [β¦]
China's commerce ministry warned on Saturday of a renewed global semiconductor supply chain crisis, after Nexperia's Netherlands disabled IT accounts for all employees at its Chinese operations.
During MWC, Fujitsu partnered with networking equipment maker 1FINITY to unveil the first silicon wafers and an engineering sample of its "MONAKA" CPU. Scheduled for release in 2027, the initial Fujitsu MONAKA CPU utilizes the Armv9-A architecture and a 3D chiplet layout that combines a core die with separate SRAM and I/O dies. A single chip features 144 cores, and two-socket configurations can scale up to 288 cores per node. The platform supports 12-channel DDR5, PCIe 6.0 with CXL 3.0, and Arm SVE2 for AI and HPC workloads. Fujitsu has chosen TSMC to manufacture this chip using the 2 nm node, paired with Broadcom's 3.5D eXtreme Dimension System-in-Package (XDSiP) packaging architecture. This packaging allows MONAKA to become a 144-core design featuring four 36-core chiplets. These chiplets are stacked face-to-face with SRAM tiles through hybrid copper bonding, utilizing TSMC's N5 process for the cache layer.
In the pictures below, we can see the silicon complex in its early sample packaging, which shows a large central I/O die, HBM memory around the CPU, and the new packaging technology. Reportedly, this CPU has already reached a working version, with Broadcom shipping the CPU to Fujitsu in late February this year. After initial testing and early performance validation, Fujitsu plans to ship these processors to customers around summer, with mass shipping to commence in 2027. The company envisions this SoC as a powerhouse for AI inference, simulation, and large-scale data processing. It will sell these systems to external customers, who showed great interest in Fujitsu's A64FX when the Fugaku computer came online. Fugaku was the most powerful supercomputer back in 2020, achieving 415.53 PetaFLOPS of FP64 and an impressive HPL-AI score of 1.421 ExaFLOPS using lower FP16 precision. Hence, we expect the new MONAKA CPU to enable much greater speeds and some efficiency improvements as well.
High-value organizations located in South, Southeast, and East Asia have been targeted by a Chinese threat actor as part of a years-long campaign.
The activity, which has targeted aviation, energy, government, law enforcement, pharmaceutical, technology, and telecommunications sectors, has been attributed by Palo Alto Networks Unit 42 to a previously undocumented threat activity group dubbed
Apple could name its upcoming laptop MacBook "Ultra" as the ultimate portable Mac from the Cupertino-based giant. According to Mark Gurman in the latest PowerOn newsletter, Apple is giving the MacBook a long-rumored "Ultra" overhaul, this time as an addition to the existing MacBook lineup, not as a product replacement. This model is expected to be Apple's first MacBook with an OLED touchscreen and a dynamic island instead of the traditional notch found on today's MacBook displays. It will sit above the new M5 Pro and M5 Max-powered MacBook Pro 14 and MacBook Pro 16, making Apple's new Mac lineup one of the most diverse in the company's history, especially with the recent launch of the MacBook Neo.
While March was reserved for the regular MacBook Pro devices, Apple is scheduling its MacBook Ultra overhaul for the end of this year, when we are also likely to see new chips powering the ultimate design. Pricing is expected to increase as well, as we have historically seen Apple introduce a price premium whenever a new OLED panel was installed on a device, similar to when the iPad received an OLED upgrade. These MacBook Ultra devices are codenamed K114 and K116 and are breaking with Apple's design philosophy, which has been critical of touchscreen devices for years. Apple's legendary co-founder Steve Jobs once called the touchscreen laptop experience "ergonomically terrible," but the competitive landscape has changed significantly over the past few years. To stay competitive, Apple is adapting to these industry changes slowly but surely. Interestingly, Gurman is not certain that Apple will definitely call it MacBook Ultra, it could also retain some Pro model naming, with clear differentiators for this model to sit at the top of the MacBook line.
Chinese NAND Flash maker Yangtze Memory Technologies Corp (YMTC) has introduced its first client M.2 NVMe PCIe 5.0 SSD, named the PC550. As many PC OEMs face challenges in acquiring storage solutions at reasonable prices, YMTC aims to assist with its inaugural PCIe 5.0 NVMe model. The M.2 2242 and 2280 modules feature a PCIe Gen 5 x4 link combined with the NVMe 2.0 protocol and YMTC's X4-9070 3D NAND, built on Xtacking 4.0. YMTC designed the PC550 with a four-channel architecture, which the company claims reduces power consumption and thermal output compared to the more common eight-channel designs. The lineup includes capacities of 512 GB, 1 TB, and 2 TB, with no pricing on the official website. Consumers can contact YMTC, or wait for distribution channels to start offering these SSDs.
YMTC rates the largest variant at up to 10,500 MB/s for sequential reads and up to 10,000 MB/s for sequential writes. These speeds surpass most Gen 4 drives but fall short of some Gen 5 offerings that reach nearly 15,000 MB/s, suggesting a less powerful SSD controller. Random performance scales with capacity. The 512 GB model is listed at up to 880,000 random read IOPS and 1,100,000 random write IOPS, with an endurance rating of 300 TBW. The 1 TB and 2 TB models achieve approximately 1,300,000 random IOPS for both read and write, with endurance ratings of 600 TBW and 1,200 TBW, respectively. Idle power consumption is quoted at under 3 milliwatts, and active consumption is under 6 watts, making these figures suitable for notebook use.
NVIDIA's GeForce RTX 3060 is making a comeback, expected around mid-March. For this, NVIDIA will once again use Samsung's 8 nm DUV node, as it has in the past. This has been confirmed by the Korean media outlet Hankyung, which reports that Samsung is restarting its 8 nm node production to meet NVIDIA's needs. Originally, Samsung manufactured these GPUs back in 2021. The entire NVIDIA "Ampere" architecture lineup was produced on the 8 nm DUV node, and we didn't anticipate its return after several years. However, since NVIDIA has transitioned to TSMC for manufacturing its "Ada Lovelace" and latest "Blackwell" GPUs, and has become TSMC's largest customer, utilizing the 5 nm node, this move is intriguing.
We still lack concrete information about which version of the RTX 3060 will be reintroducedβwhether it will be the original 12 GB model with a 192-bit wide memory bus or the newer 8 GB variant with a 128-bit bus. Additionally, the decision to use a two-generation-old GPU architecture in 2026 is puzzling, as the reason NVIDIA has chosen the RTX 3060 instead of a newer model like the RTX 4060 remains unclear. Speculatively, it could be because the RTX 4060 is based on the same NVIDIA 4N (5 nm-class) node at TSMC as the current RTX 5060, while the RTX 3060, along with the rest of the GeForce "Ampere" generation, is built on the Samsung 8N (8 nm DUV) foundry node, which would leave the 5 nm capacity for "Blackwell" and its enterprise variants. Finally, it is worth pointing out that when GPU IP design is done, it is usually hard-linked with the node it has been prepared for, so NVIDIA is sticking with Samsung again to avoid any potential upfront costs of adapting this GPU for a different node.
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Microsoft CEO Satya Nadella joined Xbox CEO Asha Sharma for an internal Q&A with staff, describing gaming as one of Microsoftβs core identities and reaffirming the companyβs long term commitment to the industry.
RepliFuse.ai is a comment intelligence platform powered by AI agents. It helps brands and creators manage comments across YouTube, TikTok, Instagram, and Facebook by triaging urgent messages, spotting buying intent, flagging risk signals, and surfacing recurring audience insights so teams can respond faster, protect trust, and turn engagement into growth.
Mintli helps UK small businesses create on-brand ads, images, videos, and copy from a single website URL in under a minute. It scans your site to learn your brand voice, colors, and audience, then produces ready-to-post assets for Instagram, Facebook, LinkedIn, and email. Use Mintli to streamline marketing workflows, maintain brand consistency across channels, and cut costs compared to agencies, with simple plans starting at Β£39/month.
A design overhaul of the M6 MacBook ProΒ is expected either in late 2026 or early 2027, with Apple introducing a display transition from mini-LED to OLED for the first time in the portable Macβs history. Typically, when the technology giant introduces a newer lineup, it ends up discontinuing the older-generation models, like it has done with the M4, M4 Pro, and M4 Max versions now that the M5 Pro and M5 MaxΒ family is here. However, according to the latest report, Apple isnβt going to phase out its newest SoCs or the MacBook Pro lineup that houses them because its M6 [β¦]
The Ryzen 7 9850X3DΒ and Radeon RX 9070 XTΒ are one of the most powerful pairings that you can stumble upon to make a gaming PC, as both can handle the most demanding of resolutions and still deliver incredibly high framerates to provide that visual βeye candy.β Unfortunately, this configuration can be pricey for the majority of buyers, with some readers outright self-discouraging a purchase because of the ongoing DRAM crisis. Fortunately, Skytechβs monster of a gaming PC, the Gaming O11 Vision, has the entire build ready to plug and play for $1,999.99 on Amazon. The Gaming O11 Vision is also kitted [β¦]
Aivare deploys 15 specialized AI agents that automate tasks, prioritize leads, optimize marketing campaigns, and manage office workflows autonomously. A continuous learning engine retrains predictive models using real-time interaction and outcome data. Its patent-pending Dynamic Data Valuation Model assigns an Intelligence Value Index to each data object, prioritizing the most predictive information for retraining and decision-making. This enables selective learning, computational efficiency, and continuous optimization. Designed by real estate experts, AiVARE empowers agencies with AI intelligence tools that go beyond todayβs CRM capabilities and continuously evolve with the market.
The demand for compute power has gone wild out there, and in the midst of it, the AI startup TinyCorp has a rather interesting demand for AMD, involving a 'chonky' RDNA 5 GPU. TinyCorp Hopes To Get an RDNA 5 GPU With 96 GB VRAM For $2,500 Each; Probably Ignoring the Memory Shortages Every AI startup whose world revolves around 'tokenomics' is hungry for compute power and ready to go to any lengths to get it. One of the primary reasons consumer GPUs saw massive availability constraints was that, for small- and medium-scale AI enterprises, they were a viable option [β¦]
In addition to a chipset upgrade, the M5 MacBook AirΒ has received a major boost in SSD performance, mimicking the gains obtained by the M5 MacBook ProΒ that launched last year. In fact, whatβs remarkable about the latest comparison is that Appleβs latest portable Mac is faster than some premium M4 Pro models, not to mention that the machine runs circles around its immediate predecessors, the 13-inch and 15-inch M4 MacBook Air. Let us take a look at these SSD speeds in more detail. Faster SSD speeds will enable the M5 MacBook Air to become more responsive than previous-generation models, making everyday [β¦]
The Satechi CubeDock supports multiple displays, fast NVMe drives, and various devices while streamlining workspace setup in a single aluminum enclosure.
On the latest episode of TechCrunchβs Equity podcast, we discussed what the controversy means for other startups seeking to work with the federal government.
The whole point of discontinuations is to funnel buyers toward the latest products. It also keeps the product lineup cleaner and less confusing. Anyway, here's the full list that's gotten the boot:
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I'm rounding up today's 11 best TV deals that I recommend for watching March Madness, including record-low prices on best-rated 4K, QLED, and OLED TVs.
Unlike much of the news in the energy storage field, which often focuses on cathode breakthroughs, this study zeroes in on the chemistry of electrolytes β the medium that shuttles lithium ions between electrodes.
Wafaa is your new one-stop shop for digital contracts. Create, sign, and send contracts in minutes so you can get back to work. Replace scattered and unsecured agreements across platforms and manage the full contract lifecycle at a glance. Protect your money and time with built-in fraud prevention, and skip the subscriptions by paying as you go. Try before you buy: your first contract is on us.
NVIDIA now plans to bring older GPUs back to life, and according to a new report, Samsung Foundry is preparing to restart production lines for the GeForce RTX 3060. Samsung Foundry Reportedly Plans to Restart 8nm Production of NVIDIA's GeForce RTX 3060 GPUs The consumer GPU industry has seen significant changes over the past few months, amid DRAM shortages. Not only have we witnessed changes in product launch cycles, but the retail availability of popular SKUs has worsened since then. Given that NVIDIA is having a difficult time managing both the AI/consumer businesses, the company does have a few options [β¦]
If you've been looking for a keyboard upgrade but didn't want to go with the typical options on the market, the HHKB Professional Hybrid Type-S might just be the top pick for you. Featuring silent Topre switches and wireless Bluetooth connectivity that lasts three months on a single "charge," this flagship HHKB keyboard is one great deal right now.
Just in time for spring cleaning, Amazon is slashing prices on best-selling vacuums from Dyson, Shark, and Bissell, and I'm rounding up my top picks from $36.
Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast.Β Itβs better to follow a Reddit comment framework that has been proven thousands of times to get engagement and increase visibility and awareness.Β Β
The winning move? Be useful first, be human, then casually exist as a company.
Below are 10 proven comment frameworks we see working every single day for our clients. These arenβt scripts: theyβre thinking patterns. Follow the structure, swap in your context, and your comments will feel native instead of needy.
1. The βbeen there done thatβ comment
When to use it: Someone is struggling or asking how to do something you already solved.
Framework:
Start with personal experience.
Share the mistake you made.
Share what finally worked.
Optional soft mention at the end.
Example:
βI ran into this exact issue last year. We tried brute forcing it at first and wasted a ton of time. What finally worked was narrowing the scope and fixing one variable at a time. Once that clicked, everything sped up. We ended up building a small internal tool for it, but honestly the mindset shift mattered more than the tool itself.β
Why it works: Youβre relatable first, helpful second, promotional last. Reddit rewards vulnerability over authority.
2. The counterintuitive insight
When to use it: A thread where everyone is repeating the same advice.
Framework:
Acknowledge the common advice
Gently challenge it
Explain why it fails
Offer a smarter alternative
Example:
βA lot of people say to just throw more money at ads here, but that actually made things worse for us early on. The real unlock was fixing the messaging before scaling anything. Once we did that, even small campaigns started working. That lesson ended up shaping how we approach this for clients now.β
Why it works: Reddit loves contrarian thinking when itβs earned through experience, not just hot takes.
When to use it: Someone is about to make a common and expensive mistake.
Framework:
Validate their plan first.
Warn them about one specific pitfall.
Explain exactly how to avoid it.
Light credibility hint without bragging.
Example:
βThis can work, but one thing to watch out for is scaling too early. We made that mistake and burned a few months before realizing it. If I were doing it again, I would test manually first before automating anything. That lesson came from doing this across a lot of campaigns.β
Why it works: You sound like a guide whoβs walked the path, not a salesman with an agenda.
5. The data point drop
When to use it: A discussion thatβs heavy on opinions and light on facts.
Framework:
Drop one real, specific data point.
Explain what it changed for you.
No links unless someone asks.
Keep the number believable, not boastful.
Example:
βOne interesting data point from our side: When we switched from generic responses to context-specific replies, engagement nearly doubled. Same audience, same platform, different framing. That small change ended up influencing how we now coach others to comment.β
Why it works: Reddit respects numbers when theyβre not flexy. Specific beats vague every time.
When to use it: You want to add value without preaching or taking over the conversation.
Framework:
Answer their question briefly.
Ask a smarter follow-up question.
Let the thread continue naturally.
Donβt hijack the conversation.
Example:
βThis usually comes down to timing more than tools. Out of curiosity, are you trying to solve this for growth or retention? The advice changes a lot depending on that.β
Why it works: You move the conversation forward instead of hijacking it. Shows youβre thinking strategically.
7. The βI disagree but respectfullyβ comment
When to use it: You genuinely disagree with the top comment or popular opinion.
Framework:
Acknowledge their point has merit.
Explain your different experience.
Offer an alternative perspective.
Stay humble and curious.
Example:
βI get why this approach works for some teams. We actually saw the opposite result when we tried it. In our case, simplifying the workflow beat adding more features. Might depend on team size, but worth testing both approaches.β
Why it works: You avoid Reddit flame wars while still standing out from the echo chamber.
When to use it: Someone asks what tools or services to use.
Framework:
Mention multiple options first.
Explain when each makes sense.
Include yours as one of many choices.
Focus on fit, not superiority.
Example:
βThere are a few ways to do this depending on your budget. Some people go fully manual, others use spreadsheets, and some use dedicated platforms. We landed on building our own because of volume, but for most people starting out, simplicity wins over features.β
Why it works: You donβt look biased even when you are involved. Builds trust through honesty.
When to use it: Someone asks if something is worth trying or worth the investment.
Framework:
List two to three things that worked
List one to two things that didnβt work
End with a grounded, practical takeaway
Keep it balanced and realistic
Example:
βWhat worked for us was consistency and context-awareness. What didnβt work was blasting the same message everywhere. The biggest lesson was that Reddit rewards effort more than polish. Once we leaned into that philosophy, results followed naturally.β
Why it works: Balanced honesty builds trust fast. Shows youβve done the work and learned from failures.
10. The quiet authority comment
When to use it: You want to establish credibility without saying exactly who you are.
Framework:
Speak calmly and confidently
Avoid hype words and superlatives
Reference patterns, not individual wins
Let experience speak through your perspective
Example:
βWe see this question come up a lot in our work. Usually, the issue isnβt the platform but how people enter the conversation. Threads that already have momentum respond very differently than empty ones. Adjusting for that context alone fixes most engagement issues.β
Why it works: You sound like someone who has seen this movie before. Authority through pattern recognition, not bragging.
How to subtly recommend yourΒ company without getting banned
Hereβs the golden rule: Your company is context, not the point.
Good: βWe ended up building this internally, which changed how we approach it nowβ
Bad: βCheck out our product it does exactly thisβ
The magic happens in your profile. When your comment gets upvoted, people click through to see who you are. Thatβs where the real conversion happens: not in the comment itself.
The frameworks above work. But having someone implement them consistently? Thatβs what turns Reddit into a real growth channel.
By implementing the Reddit Comment Framework, brands can achieve greater visibility.
Lenovo's unique new Legion Go Fold concept gaming handheld, revealed earlier this week, led me down a rabbit hole of concepts and pioneers in the PC and PC gaming space that directly influenced the device.
FluentTaskScheduler is a free, open-source wrapper that brings a modern interface for the built-in Task Scheduler on Windows 11. It's not perfect, but it's promising.
Apple Silicon is the gift that keeps on giving, entailing not only insane performance boosts for Apple's ever-expanding portfolio of products but also unlocking the kind of granular control that would have been impossible with off-the-shelve chips from Intel and AMD. And now, Apple's A18 Pro has just awarded huge bragging rights to the MacBook Neo, albeit with an equally huge catch. Apple's MacBook Neo gets huge bragging rights with a sizable catch Apple finallyΒ unveiled its much-anticipated MacBook Neo earlier this week, bringing a 13-inch Liquid Retina display with a 2,408 x 1,506 resolution and 500 nits brightness, uniform bezels, [β¦]
After the regular fan version, MAXSUN has also debuted two more Arc PRO B60 Dual cards, featuring fanless and liquid-cooled designs. MAXSUN Officially Introduces Single-Slot Arc PRO B60 Dual 48G Liquid Edition, Equipped With 16-pin Power Connector It's not just the Turbo edition that comes with the 16-pin power connector; the new "Liquid-Cooled" Intel workstation GPU also features the same connector on the PCB. MAXSUN has introduced two new editions for the Arc PRO B60 Dual 48G card, including a Passive one and a Liquid-Cooled edition. Last year, the company debuted the Arc PRO B60 Dual 48G Turbo, which brought [β¦]
The new MacBook Neo will not mark a pivot in Apple's reigning product strategy, with a bucketload of high-end, Ultra-category products still in the pipeline, as per the tidbits gleaned from Mark Gurman's latest Power On newsletter. The MacBook Neo, despite expanding Apple's TAM, will not change the Cupertino giant's fixation on high-end products According to Gurman, a number of stars had to align for Apple to launch the MacBook Neo, including Apple's increasing reliance on its own silicon instead of Intel chips, a wide-ranging overhaul of the macOS to allow it to run on ARM processors, and the A18 [β¦]
The $599 starting price of the MacBook NeoΒ with its aluminum chassis is something that can only be achieved by production magic, or at the very least, itβs Appleβs decision to employ a newer approach that allows it to save as much raw material as possible to make its latest portable Mac affordable to the masses. If you thought this was impressive, the technology is reportedly moving to an even more cost-effective way to manufacture aluminum, and that is by 3D printing it. The 3D printing process will initially be involved in manufacturing Apple Watch casings, and after that, larger products [β¦]
Financing terms and swinging OpenAI capacity forecast collapse a major expansion of a Stargate data center. Yet, Meta could take the yet-to-be-expanded space.
Palmer Luckey is said to be in talks with investors to raise funds for ModRetro at a $1 billion valuation as the retro gaming company prepares to ship its second product.
Early Geekbench benchmarks suggest Qualcommβs Snapdragon X2 Elite Extreme could outperform Intelβs Core Ultra X9 388H from the Panther Lake lineup. The results highlight ARMβs growing role in Windows laptops.
Microsoft may not be releasing Windows 12 this year, as its roadmap is focused on improving user sentiment around Windows 11. Still, my wishlist for Windows 12 is already in the wild.
Microsoft has delayed the opt-out phase of its new Outlook for Windows rollout until March 2027, giving enterprise administrators another year to prepare for the transition away from classic Outlook.
The combination of NVIDIA's faulty drivers and Microsoft's buggy Windows releases for my gaming PC is driving me nuts, and trust has eroded to the point that I'm stopping automatic updates. Are you with me?
The claim, obtained by Aftermath, recounts how President Donald Trump raised historically high import tariffs last year and how the Supreme Court struck them down last month. Per the court's decision, Nintendo is demanding an unspecified sum in refunds, plus interest.
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Offshore wind turbines could house up to a 12-megawatt data center, drawing power directly from the winds blowing on the sea while using the cold ocean water for cooling.
βCompanies can degrade the functionality of your car or effectively destroy your connected washing machine with a software update,β says the report.
The LG Immersive Quad Suite is one of the most immersive sound systems Iβve ever tested, but I still wouldnβt recommend it to everyone β hereβs why.
Microsoft's rising Surface prices have created a vacuum in the $600 laptop market. Can Windows OEMs pivot before the MacBook Neo dominates the segment?
Decky Loader unlocks powerful plugins for Steam Deck and Bazzite handhelds. This guide highlights the five best plugins that improve performance, usability, and library organization.
Apple's $599 MacBook Neo isn't for you. But it might be the most important laptop announcement in years - and the budget Windows market should be paying close attention.
QuoteGuru is a quote and job management platform for UK tradespeople and contractors. You can create professional quotes with a guided wizard and branded PDFs, send them by email, and track accept/reject responses in real time. Utilize the AI Pricing Assistant to confidently price jobs, convert accepted quotes into scheduled work, and manage clients and calendars on iOS and Android. Receive push notifications and business analytics to monitor revenue and conversion rates, with support for over 15 languages.
World Wide Chat is a secure messenger that translates messages in real time so everyone reads in their own language. It supports private, group, and channel chats with end-to-end encryption, two-factor authentication, and a duress PIN for secret chats.
Use @w for an AI assistant that summarizes threads, helps translate, and generates ideas. You can start audio and video calls, host group calls, and get automatic voice transcription. Developers can build bots using an open Bot API.
Users are reporting performance gains after updating to the latest NVIDIA Hotfix driver that fixed several bugs. Redditor Reports His Best Ever Scores With RTX 5080 Using the Latest NVIDIA Hotfix Driver 595.76; Others Confirm the Same After re-releasing the new Hotfix driver 595.76, some users are now reporting better performance on their GeForce RTX 50 series cards. Just a few days ago, NVIDIA rolled out the Hotfix driver 595.71, which reportedly fixed the performance issues in Resident Evil: Requiem; however, the driver also introduced some bugs related to core voltage. We found it limiting the voltage on the RTX [β¦]
[UPDATE - March 8, 9:48 AM] As some pointed out, UWP was deprecated in 2019, and Xbox Series X|S use containerisation technology to manage backward compatibility and system resources and enable features like Quick Resume. As such, SneakersSO may have provided inaccurate information, unless the Xbox Project Helix handles software differently than its predecessors. Original story follows. [Original Story] The next-gen Xbox Project Helix will reportedly abandon a native console SKU in favor of a specialized PC architecture designed to run games released on the Windows Store. New insights from well-known insider SneakersSO (who correctly revealed Xbox going multiplatform before [β¦]
The proper competitors of the AirPods 4 and AirPods Pro 3 have arrived in the form of Samsungβs Galaxy Buds4 and Galaxy Buds4 Pro, offering impeccable audio quality, noise cancellation, battery life, and more, while rewarding freebies to those willing to pre-order either of the two from Amazon. The online retailer is giving you a gift card of up to $30, and before you ask, yes, this reward can be redeemed for all products on the website. Galaxy Buds4 Pro offer slightly better listening features than the Galaxy Buds4, but they are also pricier at $249.99 The more affordable Galaxy [β¦]
If you're thinking about upgrading, it could pay dividends to do it before Wednesday as preorder deals are usually stronger than those that come later.
It's been a huge week for mid-range smartphones β but one TechRadar writer explains why they think the iPhone 17e was completely eclipsed by its new Nothing rival.
In surveillance system Operation Veritas, Rachel unintentionally unleashes the ultimate tool of fascism. Here's how to watch The Capture season 3 online.
Why Samsungβs defunct Milk Music was the Betamax to Apple Musicβs VHS β and why I think itβs high time Samsung rebuilt its music streaming platform
As we enter the second week of March, we got plenty of new games launching once again. We kick off the week with a John Carpenter game that doesn't include vampires as this week's major release. As for the other games, we kick off the week with a friendlier theme where you have to make a dead planet alive again, followed by taking on the job as a park ranger. Next up we have a game about a wolf and princess, which is followed by a magical, turn-based tactical RPG. Next up you get to hunt some monsters and finally we have a Saturday release that puts you in charge of a tank. We also have a couple of additional games at the end that didn't quite make the list.
John Carpenter's Toxic Commando / This week's major release / Thursday 12 March
Pick a character and team up with three friends 'cause it's time to save the world. Experience intense FPS action as you obliterate hordes of terrifying monsters! You may not be on the best team of mercenaries, but you are⦠a Toxic Commando. Steam link
All the ways to watch India vs New Zealand live streams online in the 2026 T20 World Cup final β for FREE β as the hosts go for glory in front of 130,000 today.
This ultra-compact device will carry powerful hardware despite being so small, and will have all the modern connectivity. FEVM is Reportedly Preparing an Ultra-Portable and Thin Panther Lake-Based Device; Brings Dual LAN Ports, 3x M.2 Slots, and Dual-Fan Cooling FEVM's new prototype doesn't look like a mini PC because it's incredibly smaller than conventional mini PCs. This even appears smaller than the ultra-compact form-factor mini PCs, as it measures just under 2 CM thick. While the information is not official, the leaker @94G8LA says this device will be powered by a Panther Lake processor, rated at 55W. So, it's most [β¦]
California's civil suit alleges that these websites and their operators are willfully distributing 3D printed gun files and instructions that could allow anyone to print a gun from scratch in as little as eight hours.
adobaRo is an AI Global Agent built for creators and brands expanding internationally. Instead of manually translating, re-uploading, and managing multiple platforms, you upload once and the AI handles localization, subtitles, cross-platform publishing, and optimization.
At its core is Ro, our operational AI Agent that executes multi-step global workflows across YouTube, Shorts, TikTok, Bilibili, Douyin, and more. adobaRo acts as an operational layer for global content, helping creators scale internationally without building a full overseas team.
All the ways to watch 2026 Paris-Nice live streams online and from anywhere, as the World Tour teams take on the 1,245km from France's capital to the azure waters of the Med.
NVIDIA's RTX 50 memory clock limit has been bypassed by none other than Teclab, allowing their RTX 5070 Ti to hit 36 Gbps speeds. Bypassing NVIDIA's RTX 50 Memory Clock Limit Is Possible If You Have The Right Tools & The Engineering Experience As Teclab Demos 36 Gbps On 5070 Ti The folks over at Teclab have been showcasing some awesome mods with the latest NVIDIA GPUs and have also broken various world records. The tech and overclocking enthusiasts from Brazil were the first to mod a GeForce 10 series card with higher VRAM, and also unlocked higher memory clocks [β¦]
Ever since I laid my hands on our first AMD Ryzen AI MAX+ 395 Mini PC, I wanted to try the same chip in a compact laptop. AMD's Strix Halo lineup already impressed me a lot in my previous review, and with the launch of Panther Lake, I was more curious to see how Strix Halo would do in a similar lightweight, slim & stunning design that Core Ultra Series 3 CPUs were shipping in. Well, AMD heard my call, and they were able to arrange a Strix Halo laptop for me instantly. I do want to thank the team [β¦]
Build AI agents that reason dynamically and respond with charts, cards, forms, slides, and reports. There are no workflows and no code required. You just connect your data, add instructions, customize the style, and then publish and share with anyone or embed on your site.
The Pro-Human Declaration was finalized before last week's Pentagon-Anthropic standoff, but the collision of the two events wasnβt lost on anyone involved.
A coalition of telecom operators and device makers is pushing $40 smartphones to bring up to 20 million people online, but rising component costs threaten the plan.
Trilo is an AI-native workspace that unifies docs, tasks, calendar, and chat so you stop juggling apps. It adds autonomous AI coworkers that share context, coordinate with each other, and keep work moving by taking notes, creating tasks, writing summaries, scheduling posts, and running natural language workflows. Connect Slack, Google Calendar, Gmail, Notion, GitHub, and more to build a knowledge graph the AI remembers. Collaborate in real time on the web or macOS and manage everything in one place.
GIGABYTE over the weekend introduced the Z890 AORUS Elite WiFi7 Plus and Z890 Eagle WiFi7 Plus motherboards. The two boards are timed to launch alongside Intel's new Core Ultra 5 250K Plus and Core Ultra 7 270K Plus "Arrow Lake-S" processors later this month, and come with out-of-the-box support for the new chips. Both boards come with GIGABYTE's Ultra Turbo Mode automated boost frequency and voltage offsets that are applied on top of Intel 200S Boost, on Core Ultra Series 2 "K" and "KF" unlocked processors. An interesting cost-cutting measure with both these boards is that they lack a pair of Thunderbolt 4 ports normally expected of Z890 motherboards, and instead wire out just a single 40 Gbps USB4 port.
The Z890 AORUS Elite WiFi7 Plus is the more premium model among the two, offering a 16+1+2 phase CPU VRM with 60 A DrMOS; while the Z890 Eagle WiFi7 Plus offers a 14+1+2 phase VRM. The AORUS Elite WiFi7 Plus offers 5 GbE wired LAN using a Realtek-sourced controller, while the Eagle WiFi7 offers a 2.5 GbE from a Realtek controller. Both boards offer Wi-Fi 7 and Bluetooth 5.4 using Intel WLAN modules, with the AORUS Elite WiFi7 Plus offering a 320 MHz Intel BE200NGW, while the Eagle WiFi 7 Plus offers a 160 MHz Intel BE202 (BE200NGW-M). Both boards offer a fairly decent onboard audio solution using a Realtek ALC1220 HDA codec and WIMA capacitors. Also, common to both boards are convenient SMD buttons on the rear I/O shields for power, reset, clear CMOS, and USB BIOS flashback. Both boards are expected to be priced around the $250-mark.
StatChasers delivers advanced fantasy football tools and analysis for competitive managers. It pairs weekly projections with a lineup optimizer, waiver wire wizard, and a player analyzer that tracks snaps, targets, carries, and variance. Explore rankings, live fantasy news, and concise articles, along with analytics like Fantasy Report Card and Playoff Hotspots. Commissioners receive utilities such as a pick tracker and orphan hub, with more core tools coming soon.
SEObolt tracks how your brand appears across AI assistants like ChatGPT, Claude, and Perplexity, alongside Google Search Console data and GA4 in one unified dashboard. You can use 23 built-in tools to monitor LLM citations, analyze keywords and rankings, audit pages, and manage schema, links, and redirects. Deploy a live SEO top bar and slide-out on your site for instant page insights, edit meta at scale via a snippet, and connect GA4. Bring your own API keys for unlimited LLM checks and manage multiple domains with centralized reporting.
God of War Sons of Sparta represents a significant departure for the iconic action series, one that can sometimes feel unimpressive on a big screen. But the game's layered metroidvania structure, deep combat, and excellent prequel story and characters all come into satisfying focus when played on the PlayStation Portal.
Among the myriad companies that have dug their hands deep into wired and wireless gaming mice, Logitech stands out from the pack with its continuous innovation and drive to use the best possible hardware to deliver accurate, enjoyable gameplay sessions. Its G PRO X Superlight 2 isnβt just a piece of plastic, but the pinnacle of wireless gaming mice designed to give you an unfair advantage in your favorite competitive shooters. Best of all, with the latest discount on Amazon, the G PRO X Superlight 2 is now $50 off, with both the white and black colors down to $129.99. [β¦]
Synlets provides AI agents that handle the software development cycle from ticket creation to implementation, pull requests, and code reviews. It connects to GitHub or GitLab, syncs with Jira or Asana, and pulls context from Confluence or Notion to draft clear tickets and ship changes quickly. Engineers stay in control by approving PRs while reports surface progress, quality, and security. You can choose preferred AI models and scale capacity with ACU credits to add round-the-clock development power without increasing headcount.
A recently-added feature in Grammarly purports to improve usersβ writing with help from the world's great writers and thinkers β and some tech journalists, too.
Samsung has not just made the Galaxy S26 Ultra a flagship that checks all the boxes of a premium smartphone without going overboard like its rivals, but it has also turned its focus on two areas that properly tackle user complaints; battery replacements and thermals. In the latest teardown, we take a look at how the Korean giant has implemented these changes, and how some competitors should take down valuable notes. Extensive use of graphite films and thermal paste on the chipset, storage, and DRAM allows for effective heat dissipation on the Galaxy S26 Ultra It was fairly easy to [β¦]
Shipping Cost Calculator lets you compare rates from UPS, USPS, FedEx, and DHL side by side to find the cheapest or fastest shipping option. Enter the origin, destination, and weight to instantly see options across domestic and international services. Create shipping labels at up to 70% off retail, choose flat rate options like USPS Flat Rate and FedEx One Rate, and track every shipment in a single dashboard. Rate comparison is free; the $4.99/month Business plan unlocks discounted labels with no hidden fees and cancel anytime flexibility.
Hardware executive Caitlin Kalinowski announced today that in response to OpenAI's controversial agreement with the Department of Defense, sheβs resigned from her role leading the company's robotics team.
Two legendary lightweights in a rematch 11 years in the making β follow our guide to live stream UFC 326 online and watch Holloway vs Oliveira 2 from anywhere.
Attackers deliberately crash browsers, impersonate IT staff, and convince employees to install malicious tools that deploy Havoc malware across corporate systems.
Apple has announced two notebooks that occupy entire entirely different pricing brackets, which is a first for the company, meaning that it can become confusing as you attempt to figure out if you should opt for increased savings and get the MacBook NeoΒ or spend the premium to make the M5 MacBook AirΒ your daily driver. This buying guide will highlight all the differences that you need to know so let us begin. Display The MacBook Neo and the M5 MacBook Air sport a unibody aluminum chassis, offering users a premium exterior regardless of how much they choose to spend. However, when [β¦]
Modder ports Linux to Sonyβs PS5 console and plays GTA V A modder called Andy Nguyen, also known as βtheflow0β online, has managed to port Linux to Sonyβs PlayStation 5 console. The modder even managed to install GTA V on the system and run it at 1440p 60 FPS with ray tracing enabled, proving the [β¦]
SetHabits replaces the anxiety of daily streaks with flexible monthly targets. Set a goal like "run 15 times this month"βmiss a day and you're still on track. Enjoy a beautiful calendar view, one-tap check-ins, and a free tier that never expires.
OpenAI on Friday began rolling out Codex Security, an artificial intelligence (AI)-powered security agent that's designed to find, validate, and propose fixes for vulnerabilities.
The feature is available in a research preview to ChatGPT Pro, Enterprise, Business, and Edu customers via the Codex web with free usage for the next month.
"It builds deep context about your project to identify
With one fell swoop, Apple seems to have opened for itself a market opportunity of at least 50 million units by launching the MacBook Neo even as most sales projection argue for a healthy but modest take-up rate, hampered by the budget device's copious compromises. Apple's MacBook Neo sits within a market opportunity zone that is worth at least 50 million units per year That Apple's latest MacBook Neo was always expected to sell well was never in doubt. After all, TrendForce continues to expect Apple to sellΒ between 4 million and 5 million unitsΒ of the budget device. Even so, the [β¦]
If Sony's allegedly going to take away the ability to play its PlayStation exclusives on PC, you can rebel by converting the PS5 into a straight-up PC. That's what Andy Nguyen, a security engineer, did by porting Linux over to the console and running GTA V on it via Steam. The best part? It actually plays really well, without any issues.
Valve's latest announcement puts the Steam Machine release for "this year," after changing the console's expected arrival date from the first quarter to the first half of 2026.
Mozilla is now working with Anthropic's Frontier Red Team to identify and patch potentially dangerous security vulnerabilities in Firefox. According to Mozilla, the AI company approached them a few weeks ago with results from a newly developed, AI-assisted bug-hunting method. The approach appears to work, Mozilla said, and could ultimately...
Verify Backlinks is a live-URL backlink verification engine. SEO teams use it for pre-index backlink audits and post-index backlink audits to analyze backlink patterns, placement context, manipulation patterns and real authority before and after links influence search.
Compalβs AI Book concept replaces the palm rest with a color E-Ink touchscreen that remains visible when the lid is closed, raising durability concerns.
Nintendo of America filed a lawsuit against the U.S. government on March 6 in the U.S. Court of International Trade, seeking a refund of tariffs it paid under President Donald Trump's executive orders.
It looks like Valveβs Steam hardware is no longer launching βin the first half of this year It looks like Valve has delayed its new Steam hardware, but things arenβt as bad as they first seemed. Initially, Valveβs new βSteam Year in Reviewβ post stated that βWe hope to ship in 2026β. Now, Valve has [β¦]
Original Xbox emulation is now possible on Android through a community port of the Xemu emulator. Early testing shows mixed results, with some games running while others struggle with performance.
Nguyen, known online as theflow0, has turned a retail PlayStation 5 into a Linux gaming box powerful enough to run Grand Theft Auto V Enhanced with ray tracing at 1440p and 60 frames per second.
Ever bought something second-hand only to discover hidden problems you didn't know to look for? That's exactly why Pancho exists. Pancho spots what you can't. It knows where to look, what questions to ask, and what red flags mean for every type of used item, including cars, laptops, bikes, and cameras.
Pancho walks you through the inspection step by step, analyzes your answers and images to spot hidden issues, and delivers a shareable report with a 0β10 score, detailed assessments, and clear recommendations so you can buy with confidence. You don't need to be an expert; you just need Pancho.
A software engineer gets access to 7,000 DJI Romo robot vacuum cleaners while tinkering with an idea to use a gamepad to control his robotic hoover. Gets $30,000 from DJI for an undisclosed discovery.
Specifications leak for Sonyβs planned PS6 Handheld and Console systems Specifications for Sonyβs next-generation PlayStation 6 (PS6) console have leaked, revealing a hybrid approach to the next console generation. It looks like Sony plans to release a PlayStation 6 handheld alongside a PlayStation 6 home console. This will give Sony a competitor to Nintendoβs Switch [β¦]
After nearly two decades with Xbox, I am reflecting on how its shifting brand messaging has shaped how I feel about the platform, alongside Phil Spencerβs retirement and Asha Sharmaβs arrival as CEO, and why I'm not dooming about the whole ordeal.
The Windows community demands a leaner operating system, an AI master switch, faster search, and full control. The real Windows 11 debate isn't new features.
Heading to Barcelona for this year's Mobile World Congress, I had a feeling there might be some early discussions on the potential for 6G. Boy, was I wrong. Instead of 6G being a sideline topic, it was the center of attention for many of the vendors there.
LLMSE (LLM Search Engine) is a service that uses artificial intelligence to automatically analyze and categorize websites. It functions like a modern card catalog for the internet; similar to how libraries organize books by subject, LLMSE organizes websites into meaningful categories that make discovery and research easier.
Anthropic on Friday said it discovered 22 new security vulnerabilities in the Firefox web browser as part of a security partnership with Mozilla.
Of these, 14 have been classified as high, seven have been classified as moderate, and one has been rated low in severity. The issues were addressed in Firefox 148, released late last month. The vulnerabilities were identified over a two-week period in
All the ways to watch Italy vs England live streams online β including for FREE β as the hosts seek a statement Six Nations 2026 win over the formless English.
Werner Herzogβs new National Geographic documentary follows a decade-long search for Africaβs elusive ghost elephants β here's what the film's star said about the experience.
Appleβs ambitious plan to cater to every price bracket has led the company to bring forth the MacBook Neo,Β and as soon as the announcement concluded, comparisons were immediately drawn with the technology giantβs first portable Mac to lead the in-house silicon revolution, the M1 MacBook Air, which launched in late 2020. Since a large percentage of individuals believe that Appleβs 5-year-old machine offers better value, the latest comparison should make them believe otherwise, as the MacBook Neo delivers up to a 43 percent performance increase in CPU tests. The only time the M1 MacBook Air gets the better of the [β¦]
In a scarce market, clients don't take risks and go with the biggest, most reliable option, which ultimately benefits Nvidia as it sits at the top of the AI boom. Unfortunately, these data center escapades hurt regular human beings, too, but that's not the trillion-dollar corporation's concern.
Developer Embark Studios has acknowledged that Arc Raiders' Discord SDK logged more user data than intended and issued a hotfix to address the problem. The studio says Discord logging has now been disabled while the team investigates to ensure no deeper issues remain.
simpliers CHAT unifies your Instagram DMs and comments in a clean inbox and powers them with automations that drive growth. Build flows to auto-reply, route messages, capture leads, answer product questions, and translate conversations instantly, all while staying organized across multiple accounts.
Approved by Meta and using official APIs, simpliers secures your data and scales with influencers, brands, and agencies. Analyze sentiment, categorize comments, collaborate with teammates, and launch in minutes to never miss a message.
Amazonβs new, second-generation Echo Studio is powerful yet petite, offering a full retinue of home theatre features and Alexa+ compatibility β but was the trade-off for a smaller form factor worth it?
It's been a while since we heard about NVIDIA GPUs with missing ROPs, but here we are, seeing one more GPU having fewer ROPs. Redditor Reports 160 ROPs Instead of 176 on His NVIDIA RTX PRO 5000 Blackwell GPU; The First Workstation Blackwell GPU With Fewer ROPs Right after the launch of the Blackwell NVIDIA RTX 50 series, we heard a few reports that confirmed a small percentage of the inventory had fewer ROPs (Render Output Units). This issue was mostly observed on the flagship card, the GeForce RTX 5090, but we also saw slower GPUs, including the GeForce RTX [β¦]
Apple's M5 Max processor shows unexpectedly high results in multi-thread workloads: an 18-core CPU beats a 96-core Ryzen Threadripper Pro 9995WX in Geekbench, but the built-in GPU fails to beat the GeForce RTX 5090.
Today in the year 2000, AMD shipped an undisputable milestone processor, its 1 GHz Athlon CPU. Thus, the Gigahertz PC era was born on Monday, March 6, 2000.
Late yesterday evening, Valve posted a 2025 Steam retrospective that also included some small but significant tidbits on the Steam Machine, Steam Frame, and Steam Controller shipping. As you will certainly recall, their original goal was to ship all three products in early 2026, as confirmed even by AMD CEO Lisa Su. However, shortly after that statement, Valve told consumers that it was forced to delay the timetable on the heels of the ongoing memory and storage crisis and was now targeting the first half of 2026. The new blog post appears to quietly push the shipping window even further. [β¦]
My Baby Name Lab analyzes thousands of names across cultures and meanings to deliver personalized baby name suggestions based on your preferences. Answer a short questionnaire, then explore curated matches with etymology, origin, and style controls. Save favorites, build collections, and share them with your partner to compare, comment, and sync in real time. Start free with daily suggestions or unlock expanded generations, deeper research, and collaborative features with a one-time upgrade.
SlackPal adds an AI teammate called Pal to your Slack workspace. Mention @Pal in any channel, thread, or DM, and it responds using context from the conversation and your connected tools. It summarizes 200-message threads into action items, drafts support replies with full Zendesk ticket context, pulls standup updates from Jira and GitHub to help you skip the morning meeting, or creates issues directly from a Slack discussion. It connects to over 3,000 apps, installs in under a minute, and requires zero training because it works exactly like messaging a coworker.
All the ways to watch Strade Bianche 2026 live streams online and from anywhere, including FREE options, as Tadej PogaΔar goes for a record fourth victory.
Leaks about an upcoming Razer Viper V4 Pro have been circulating for a while now, with multiple e-sports pros seemingly using the new mouse in competitive tournaments. Now, though, the new wireless mouse has effectively been confirmed by two separate posts showing off early retail appearances of the Viper V4 Pro. First, a Reddit user posted in-store images of the Viper V4 Pro retail packaging that had seemingly accidentally been put in the storefront ahead of launch, and although the post was subsequently deleted by the r/MouseReview subreddit user, it didn't stop the images from showing up on X. For the most part, it seems like an iterative update to the existing Viper V3 Pro, as was expected, given the specs of the DeathAdder V4 Pro.
The aforementioned retail box gives us a good idea of what to expect from the Viper V4 Proβthat is, a minor sensor update to the Razer Focus Pro 50K, new Razer Optical Gen 4 switches, a Razer optical scroll wheel, and a 49 g total weight. Notably, the sensor is a slight improvement over even the Razer DeathAdder V4 Pro, although much of the rest of the mouse's specifications are practically identical. As expected, the Viper V4 Pro adopts the same moreΒ efficient and lower latency dome-shaped wireless receiver as the DeathAdder V4 Pro, replete with 8K polling and a claimed 180-hour battery life. According to Danish computer store, ComputerSalg, where the Viper V4 Pro was prematurely launched as well, although without any photos, the mouse will also be available in white at launch, and it will cost a staggering $199 (DKK 1,290 converted excluding VAT). This is significantly more expensive than both the existing Viper V3 Pro and the DeathAdder V4 Pro, so it's likely a pre-launch placeholder or the price of some special edition colorway. All of this indicates that the Viper V4 Pro is likely to launch within the next few weeks, but it will have to contend with both the new tech in the Logitech G Pro X2 Superstrike and the slew of Chinese gaming mice with similar hardware specs and much lower pricing.
Given the current state of the gaming industry, rumors have started to emerge about the next-gen gaming console launches, with previous rumors claiming that the PlayStation 6 would launch alongside a new standalone PlayStation Portable gaming handheld, and that the PS6 would have less graphical processing power than the upcoming Xbox console. In a new post on YouTube, ubiquitous leaker and industry insider, Moore's Law is Dead, claims that the PS6 Orionβthe living room consoleβwill feature 2.5-3Γ the rasterization performance of the PS5 and 6-12Γ the ray tracing performance of the PS5, or 3-6Γ faster ray tracing than the PS5 Pro and roughly twice the raster performance of the PS5 Pro. This is thanks to a significantly faster RDNA 5 GPU with 52-54 CUs running at around 2-3.6 GHz and delivering around 34-40 TFLOPS of theoretical performance.
The leaker also shot down rumors that recently surfaced claiming that the PlayStation 6 may be delayed to as late as 2029 due to the ongoing memory crisis, stating that the nature of memory and APU fabrication contracts make it unlikely that the PS6 will be delayed that long. Instead, we may see a brief period of increased pricing or scarcity at launch. Apparently, according to his sources, Sony has a contract with TSMC to start mass-producing the PS6 as early as Q2 2027. MLID also mentions the AMD "Canis" APU slated to arrive in the PS6 handheld console, claiming that it will feature four Zen 6c cores, two Zen 6 LP cores (for running the operating system), and 16 RDNA 5 CUs running at 1.6-2 GHz with a 15 W total board power, all being fed by LPDDR5X memory over a 192-bit bus. All of this will allegedly be targeting 1080p gameplay with a significantly higher power limit when docked. He also speculates that the handheld will feature "vastly better" ray tracing than the PS5.
In a recent Steam Year In Review news post, Valve says that "We shared recently that there have been challenges with memory and storage shortages, but we will be shipping all three products this year. More updates will be shared as we finalize our plans." Notably, however, this previously read "We hope to ship in 2026, but as we shared recently, memory and storage shortages have created challenges for us," according to VideoCardz, but the verbiage has since been changed. The Steam Store page for the Steam Machine only lists "coming soon" in the release date section, but it's also curious that Valve seems steadfast in its plans to release the Steam Frame, Machine, and Controller simultaneously, despite the potential delays in delivering the hardware.
Erenya is a meditation and wellness app that consolidates five daily rituals in one place: mood check-in, gratitude journaling, guided breathing, affirmations (including a mirror moment with your camera), and daily intentions. Whether you have three minutes or fifteen, you can choose what matters and build habits with streaks and clear progress. Erenya provides a single home for mental wellness, eliminating the need to juggle multiple apps. With guided breathing and affirmation programs, a calm interface, and routines that fit your life, it offers one app for your daily wellness.
Intel's recently announced Core Ultra Series 3 "Panther Lake-H" mobile processor die-shot has been annotated by Kurnal Insights. "Panther Lake-H" is a disaggregated processor, just like its predecessor, "Arrow Lake-H," and "Meteor Lake," but Intel has followed a disaggregation plan resembling that of "Lunar Lake," where an SoC tile contains the CPU cores across both the main compute complex and low-power island; the NPU, and the processor's main integrated memory controllers; the Graphics tile contains the iGPU's number-crunching machinery, the Xe cores; while the I/O tile contains the chip's various platform I/O components.
The SoC tile is built on the Intel 18A foundry node. On the mainstream notebook "Panther Lake-H" processor variants, such as the one annotated below, the Graphics tile contains 4 Xe cores, and is built on the Intel 3 foundry node. On the ultraportable "Panther Lake-U" processor with powerful integrated graphics meant for devices lacking discrete GPUs, the Graphics tile has 12 Xe cores, and is built on the TSMC N3E node. The I/O tile continues to be built on the same TSMC N6 node as the ones on previous-generation "Arrow Lake" processors.
GoDeal24 is celebrating the International Women's Day with a special sale on genuine, globally-valid software. Get Genuine Windows 11 Pro at just $12.25 and save big when you build your own PC or opt for a laptop without preinstalled operating systems. Windows 11 Home can be had at just $12.15. Office 2021 Professional Plus is a feature-packed, standalone Office suite, and can be had at just $30.25. Office 2021 Home and Business for Mac can be had at just $46.99. The latest Office 2024 Home for PC and Mac is going for $139.99. Save big when you combine your preferred edition of Office and Windows; or buy multiple copies for all your friends!
SmartLearn is an AI-powered educational platform that turns any complex subject into a personalized, multi-phase learning roadmap. The system generates tailored lessons and interactive quizzes while using advanced animation tools to create custom educational diagrams and smart visuals specifically for each user's content. It serves as a comprehensive ecosystem for self-directed learners who need a structured path to mastery without the manual effort of organizing resources.
New Hulu true crime series Friends Like These: The Murder of Skylar Neese explores deceit at its cruelest β and one FBI expert says it's 'natural' for fans to be worried too.
Vivoβs X300 Ultra phone has a 400mm lens attachment for incredible zoom capabilities β and another accessory could be joining it soon for 'general photography'.
Here's our guide on a super simple way to stream and watch Outlander 2026 for free from anywhere in the world, as the historical fantasy reaches its conclusion.
Shipzy is a performance-ranked directory of freight forwarders that helps shippers discover reliable logistics partners. It benchmarks providers using standardized RFQs and measures response time, quote completeness, and pricing accuracy against industry standards. Scores update continuously to rank forwarders by country and service type, giving shippers transparent comparisons while rewarding high-performing providers with greater visibility. You can search for routes to find reliable freight forwarders worldwide.
FluidForms transforms data collection by treating every submission as a conversation, not a transaction.
Whether you are qualifying sales leads, collecting product feedback, or screening candidates, FluidForms validates data instantly.
It reads uploaded documents (PDFs, images, audio) and vague answers, identifies missing context, and asks dynamic follow-up questions in real time, just like a human agent.
FluidForms delivers clean, structured data directly to your tools like Slack, Zapier, and Notion. Start for free and automate your busywork.
The GoPro Lit Hero is one of the smallest action cameras around, but the slimmed-down spec might have required a few too many compromises, even at the affordable price.
Marathon and ARC Raiders are both extraction shooters, but Bungie's FPS is a far harder game β so much so that the Twitch star Shroud "can't believe" it.
This lawsuit comes after a Supreme Court decision struck down some of the president's sweeping tariffs, which had impacted Nintendo and thousands of other companies.
Call of Duty: Warzone's next big update introduces Black Ops Royale, a mode inspired by classic Blackout battle royale from Black Ops 4. The new mode will drop weapon loadouts in exchange for encouraging more scavenging for weapon and gear. Here's how you build yourself up to victory.
Seedance 2.0 is an all-in-one AI video generator that turns text, images, and references into polished 1080p clips with native audio and multi-shot storytelling. Describe a scene or upload a photo, and it produces footage, sound, and transitions in under a minute. Use text-to-video, image-to-video, reference-to-video, video extension, editing, and beat-sync workflows to control style and motion. Access leading models like Seedance, Sora, and Veo in one place, then download and share your results or iterate with refined prompts.
Motorola partners with GrapheneOS to advance business smartphone security while expanding enterprise analytics and privacy tools for professional organizations.
After confirming that South of Midnight would be coming to PS5 and Nintendo Switch 2 sometime in Spring 2026 a few hours ahead of The Game Awards 2025, developer Compulsion Games has confirmed that its previously Xbox Series console exclusive will arrive on PS5 and Nintendo Switch 2 later this month on March 31, 2026. The release date for the new versions of the game came with a new trailer, which you can see below. After Avowed, Compulsion Games' South of Midnight was the next major release from an Xbox Game Studios team to hit shelves last year. Now, it'll [β¦]
Googleβs AI Mode is increasingly citing Google itself β and often sending users back to another Google search, according to new SE Ranking research.
Why we care. AI search is meant to surface the best sources on the web. If Google increasingly cites itself, you may see fewer direct links and less traffic as more users stay inside Google.
The details. Google.com was the most cited source in AI Mode answers, accounting for 17.42% of all citations, SE Ranking found.
That makes Google.com the most referenced domain β more than the next six domains combined: YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow.
Accelerating trend. In June 2025, Google cited itself in just 5.7% of AI Mode answers. That share is now tripled.
Nearly one in five AI citations now comes from Google. Including YouTube, Google-controlled properties account for roughly 20% of sources.
Self-preferencing on steroids. AI Overviews already link heavily to Google properties like Maps, Images, and YouTube. AI Mode appears to extend that approach by pushing users deeper into Googleβs ecosystem, often through additional search results rather than external sites.
This keeps users interacting with Google surfaces where ads, reviews, and other monetized content appear.
What changed. Earlier AI Mode research showed Google mainly citing Google Business Profiles. Thatβs no longer the case:
59% of Google citations now point to traditional Google search results.
36.1% still reference Google Business Profiles.
Smaller shares link to Google Support (1.7%), Google Flights (0.1%), and other Google properties.
In many cases, AI Mode citations now show a mini search results panel beside the answer β effectively turning the citation into another search experience.
Industry differences. Google dominates citations across most topics. Some niches rely on Google even more:
Travel: 53.18% of citations
Entertainment & hobbies: 48.74% of citations
Real estate: 30.54% of citations
The only category where Google wasnβt the top source was Careers and Jobs, where Indeed appeared 3.1x more often than Google.
About the data. SE Ranking analyzed 68,313 keywords across 20 industries and more than 1.3 million AI Mode citations to measure how often Google.com appears as a cited source.
Looking to take the next step in your search marketing career?
Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.
Job Description Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack β from electrons to tokens β to power the worldβs most ambitious AI workloads. When you join Crusoe, [β¦]
Job Description Direct Agents is on the search for an SEO Analyst in our NYC office, who will assess and develop SEO strategy for a variety of mid to large-sized clients, and act as SEO expert for both internal and external teams. Who We Are Direct Agents is not a traditional agency. We are an [β¦]
At NerdWallet, weβre on a mission to bring clarity to all of lifeβs financial decisions and every great mission needs a team of exceptional Nerds. Weβve built an inclusive, flexible, and candid culture where youβre empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you [β¦]
About J&Y Law J&Y Law is a leading California plaintiffβs personal injury and elder abuse law firm headquartered in Los Angeles with multiple offices statewide. We are dedicated to protecting the rights of those injured through negligence and delivering the highest quality legal representation and client service. Our culture emphasizes Client Service, Quality Work Product, [β¦]
Job Description Content Marketing Manager Location: El Segundo, California, USA (HQ) Reports To: Director of Marketing Role Type: Full-Time, On-Site Compensation: $75,000-$90,000 annually About QuikStor QuikStor is the leading SaaS facility management platform for the self-storage industry, delivering a purpose-built, scalable system that serves as the foundation for intelligent automation and modern facility operations. We [β¦]
(Hybrid) Description We are expanding our marketing team and seeking a Content Marketing Specialist to play a key role in executing our marketing strategy. You will own the creation and publication of content across blogs, social media, email campaigns, and the company website, helping bring DMCβs brand to life across digital channels. A portfolio of [β¦]
Job Description Position Title: E-commerce and SEO Specialist Compensation Range: $55,000 β $75,000 Location: Hybrid / On-site β Englewood, CO About GOLFTEC Enterprises: GOLFTEC Enterprises is a dynamic, technology-driven leader in the golf industry, uniting two premier brandsβGOLFTEC and SKYTRAKβwith a shared mission: to help people play better golf. GOLFTEC, the world leader in golf [β¦]
The Role Wpromote is seeking a Senior Technical SEO Manager dedicated exclusively to the Southwest Airlines account. This isnβt a typical SEO role β itβs an opportunity to shape how a leading travel company competes in a transforming search landscape. Youβll be a key player focused on organic discoverability, cross-channel collaboration, and measurable revenue impact. [β¦]
Our digital marketing agency helps multi-location home service brands generate leads across dozens of local markets. Our flagship client is a PE-backed home services company operating 40+ locations across the U.S. and Canada under several brands, and we are expanding our SEO team to support rapid growth. We are looking for a hands-on SEO Manager [β¦]
Job Description Salary: $45,000-$50,000 DOE Position Summary We are looking for a creative and motivated Content Marketing Specialist to join our team in the roofing industry. This role is ideal for someone with at least one year of marketing experience who thrives in a fast-paced environment and enjoys creating visually engaging, results-driven content. You will [β¦]
New York, NY We are currently seeking a Paid Search Manager for a rapidly growing media agency in NYC. This is an amazing opportunity for someone to make a name for themselves in the industry with this progressive and growing agency. The position will work across various high-profile national and global accounts, supporting account teams [β¦]
Lamark Media (βLamarkβ) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamarkβs methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term [β¦]
Paid Search Marketing Manager Weβre currently hiring a Paid Search Marketing Manager to join our growing remote team. Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. Youβll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions. [β¦]
Add3 seeks a Paid Search Marketing (SEM) Account Manager who will be responsible for account optimization and creation of new campaigns across multiple client accounts leveraging industry best practices. The individual will support overall efforts and deliver on client needs while recommending new opportunities for account growth. This position will report to the pod/account director. [β¦]
The Role Wpromote is looking for a sharp Paid Social Manager to manage scalable full-funnel paid social advertising campaigns across a portfolio of clients. This is a hands-on role: build campaign strategy, execute high-quality activations, optimize to business KPIs, and partner with cross-functional counterparts such as Creative leads to test social-first creative as well as [β¦]
Design and execute inbound-led outbound campaignsβreaching prospects whoβve shown intent (visited pricing page, downloaded resources, engaged with content) at precisely the right moment
Build and optimize Apollo sequences, LinkedIn outreach, and multi-touch campaigns that book qualified demos for AEs
OpenAI is backing away from putting checkout directly inside ChatGPT. Instead, purchases will shift to retailer apps that connect to ChatGPT, The Information reported.
Why we care. ChatGPT aims to be more than a discovery engine. Right now, though, product discovery inside ChatGPT is gaining traction faster than purchases. That suggests AI-powered shopping is only influencing the consideration stage (at least for now), not driving conversions.
What happened. OpenAI had planned to let shoppers buy products directly from listings in ChatGPT search results. Instead, an OpenAI spokesperson said that Instant Checkout is moving to Apps, where purchases happen inside connected services rather than natively in ChatGPT.
The company will now prioritize product search and discovery inside ChatGPT.
It will also keep working with Stripe on the Agentic Commerce Protocol to support app-based transactions.
What changed: OpenAI found that users research products in ChatGPT but donβt complete purchases there. Only a small number of merchants were actively using native ChatGPT checkout, according to the report.
In September, OpenAI positioned Instant Checkout as a big commerce opportunity. At the time, it said U.S. users could buy from Etsy sellers inside ChatGPT, with plans to expand to Shopify merchants, add multi-item carts, and roll out beyond the U.S.
Meanwhile. Shopify president Harley Finkelstein said this week that only about a dozen Shopify merchants were using AI tools, despite Shopify supporting integrations with ChatGPT, Gemini, and Copilot. Thatβs tiny relative to Shopifyβs overall merchant base.
What to watch. Can OpenAI make ChatGPT more valuable as a shopping discovery engine without owning the final transaction? Also, how does OpenAIβs commerce strategy intersect with its advertising ambitions? If transactions stay outside ChatGPT, monetizing product discovery through ads could become even more important.
Why this is happening. Two forces are slowing agentic commerce, according to Leigh McKenzie, director of online visibility at Semrush: infrastructure and trust. Real-time catalog normalization across tens of millions of SKUs is a decade-scale problem Google already solved with Merchant Center, and consumers still default to checkout flows they trust βΒ Apple Pay, Google Wallet, and Amazon one-click.
Microsoft has officially announced the next Xbox, Project Helix β and it'll be a hybrid console-PC. We asked how you felt about that; here's what you said.
Intel's Core Ultra 7 270K Plus was recently leaked in an upcoming HP prebuilt desktop PC, ostensibly once more confirming the imminent launch of the new Arrow Lake Refresh desktop CPUs. Now, the Intel Core Ultra 5 250K Plus has appeared in PassMark's benchmark charts, potentially both confirming the specifications of the mid-range Arrow Lake Refresh and setting expectations of performance for the new CPUs. According to PassMark, the Core Ultra 5 250K Plus scored 50,478 points in the CPU benchmark, coming out around 16% faster than the 14-core Core Ultra 5 245K and Core Ultra 5 245 KF that preceded it.
That benchmark score, although based on a single benchmark, puts the Core Ultra 5 250K Plus almost exactly halfway between the Core Ultra 5 245K and Core Ultra 7 265K, which is not a terrible place to be. According to previous leaks, now somewhat validated by this benchmark score, the Core Ultra 5 250K Plus will add four additional E-cores over the original 14-core Core Ultra 5 245 CPUs, for a total of 18 cores and 18 threadsβ6 P-cores and 12 E-cores.
BYD showcased the new platform during its Disruptive Technology event on Thursday. According to the automaker, the Flash charger is able to take the battery from 10% to 70% in just five minutes and from 10% to 97% in only nine minutes when at room temperature. In extreme cold (-30...
TrustThis is an open platform for privacy scoring and AI governance of software applications. It benchmarks vendors with an AI Trust Score based on public evidence, turning complex policies into clear, comparable insights. Follow products and categories, monitor policy changes, and receive incident alerts and updates. The platform applies objective, transparent criteria and uses specialized AI trained for privacy laws like LGPD to keep rankings current and auditable.
Chinese phone giant Oppo has confirmed that it's launching its flagship camera phone outside China for the first time β and it has camera-sized aspirations.
Since April 2025, the wider video game industry has been discussing how Nintendo and other hardware makers would respond to the tariffs imposed by the current US government and how those tariffs would affect the price of devices and consumer sales. In all that discussion, the idea that Nintendo, despite its litigious nature, would respond with a lawsuit aimed at the US Government was not what you would call a popular guess. Well, Aftermath's latest report is a reminder to never underestimate Nintendo's willingness to go to court. Nintendo is officially suing the US Government, specifically Scott Bessent, Secretary of [β¦]
This year's Game Developers Conference (GDC) kicks off next Monday, and a controversy has already emerged following today's LinkedIn outburst by industry veteran Greg Costikyan. First things first, though: context. While not a household name among gamers like Hideo Kojima or Todd Howard, Costikyan is a renowned game designer whose career spans tabletop roleplaying games, board games, wargames, video games (he worked from 2019 to 2023 on Stars Reach, the upcoming sci-fi sandbox MMO by Playable Worlds, as Game Design Lead), and more. He also wrote four novels. A friend of Warren Spector (Ultima, System Shock, Deus Ex, Thief, Epic [β¦]
Intel's packaging services are being considered a viable alternative to TSMC's CoWoS, as supply constraints are forcing US fabless customers to seek other options. Intel's EMIB Packaging Orders Could Reach 'Billions in Revenue' Moving Into H2 2026; a New Prospect For the Foundry Business Advanced packaging has emerged as a major driver of computing power in modern-day AI architectures, and alongside semiconductors, solutions like CoWoS are seen as vital for firms like NVIDIA and AMD. With the start of the AI frenzy, advanced packaging has been dominated by TSMC, but as demand for CoWoS and derivatives ramps up, a supply [β¦]
Googleβs Liz Reid, VP and head of Search, drew a clearer line between Google Search and Gemini but said itβs still unclear whether the products will converge, diverge further, or be superseded.
The big picture. Reid said Search is an information product focused on helping people connect with the web, while Gemini is centered more on assisting with productivity and creation. She added that the boundaries are fluid, especially as AI products evolve quickly and agentic experiences reshape how people use the internet.
What sheβs saying. In short, Reid said Search and Gemini share technology but have different product βnorth stars.β They could overlap more over time, but the eventual long-term direction is still open. Hereβs what she said in an interview on Access Podcast:
βI donβt know the answer is the short answer.β
βI think what we see is some areas theyβre converging more and some areas theyβre diverging more, right? And like and so what are they going to net out? Like do the areas that diverged eventually all come or do the areas that diverge become even bigger over time? I think weβll see.β
βSo I donβt know in in all honesty, but I think we are right now at a point where depending on what angle you look at, youβd think theyβre getting closer or theyβre getting further apart.β
βWho knows, maybe agents will mean like the right product is neither of the two of them is a third product altogether that they merge into. I donβt know yet.β
Gemini vs. Search. Hereβs the distinction Reid made:
On Gemini: βGeminiβs focus is on sort of being this assistant and so it tends to lean in more heavily on things like productivity or creation, right?β
On Search: βSearch is more information based and it believes that often in those information use cases you also want to connect and hear from other people. And so how do you bring out the web?β
Agents and the webβs future. Reid also said Google expects a future with more agent-to-agent internet activity, not just humans browsing directly.
βI certainly think the there will be a world in which sort of agents are doing a lot of interaction on the internet, not just people.β
βI do think probably means thereβs a world in which a lot of agents are talking with each other, and not just with humans going forward as we evolve.β
Google vs. ChatGPT. Reid pushed back on the idea that AI is a simple winner-take-all battle between Google and ChatGPT.
βI donβt know, by the way, that weβre going to end up in a world where thereβs only one product, right?β
βI think what weβre seeing is like simultaneously people are adopting more tools and search is growing, right? because the the possibility of the tech is just allowing many more questions.β
Trusted sources. Reid also said Google wants to do more to surface sources users trust or pay for.
βI think one thing Google is trying to do a lot more of and weβve taken small steps so far but want to do more. How do you help when there is that relationship?β
βIf you love this source and you do have a relationship with it then that content should surface more easily for you on Google.β
βWe should surface the the one that theyβre paying for and not the six that they canβt get access to more.β
Why we care. Reidβs comments suggest Google hasnβt settled on Searchβs long-term role in an AI-first ecosystem. So keep watching closely as AI assistants, agents, and search results evolve.
The NAND shortage has caused SSD pricing to spike Forget the DRAM shortage; the NAND shortage has become the newest thing to ruin the affordability of PC building. A shortage of NAND memory has driven up SSD prices, raising the cost of all SSD storage. Today, a Samsung 990 PRO 1TB SSD costs Β£159.99 in [β¦]
Slay the Spire 2, the much-awaited successor to the indie roguelike deckbuilder, has finally launched on Steam, and within 24 hours of launch, it has rocketed to the top of the Steam Sales Chart and recorded some impressive player count figures. According to SteamDB, Slay the Spire 2 has attracted a peak of 430,456 concurrent players during its first 24 hours out the gates, and it has reached the number one spot in the Steam Sales chart, beating out both Marathon and Resident Evil Requiem for revenue on March 6, 2026. Mega Crit, the studio behind the game, even celebrated the game surpassing 179,456 concurrent players, marking it as "the highest ever for any roguelite."
By all indications, the indie game appears to have had a very successful launch, and the 97% positive review rating on Steam backs that up. The new installment in the game series builds on the gameplay and world of the original by adding new characters, cards, abilities, and secrets, but it notably adds a co-op mode as well. Judging by the Steam reviews, most of the improvements seem to successfully build on what made the previous game great without sacrificing anything in the process, and the multiplayer functionality seems to have been executed well, rather than shoehorned in for wider appeal.
Intel's upcoming "Arrow Lake Refresh" Core Ultra 7 270K Plus processor has made its debut on HP's website, as discovered by @momomo_us. HP has installed this unreleased processor in its HyperX OMEN desktop gaming PC. The Core Ultra 7 270K Plus represents the pinnacle of the "Arrow Lake Refresh" generation, featuring 8 performance cores and 16 efficiency cores, along with 36 MB of shared L3 cache. However, it operates at slightly lower clock speeds than the flagship Core Ultra 9 285K. Recently, a new rumor suggested that Intel might unveil the full specifications of these chips on March 11, with reviews following on March 23. Retail availability of the new generation is expected shortly after.
This is the top SKU that will appear with the "Arrow Lake Refresh," as Intel has reportedly decided not to launch the rumored "Core Ultra 9 290K Plus," which would have been a more powerful version of the 285K with even higher clock speeds. The main reason for canceling this SKU is product overlap. The flagship Core Ultra 9 290K Plus would have had the same core configuration as the Core Ultra 7 270K Plus, just with slightly higher clock speeds. Additionally, Intel already offers a Core Ultra 9 285K SKU from the regular "Arrow Lake" family, which means the company would have three similar SKUs at the top of the stack. By maintaining only two products, Intel can simplify manufacturing and supply chain logistics, allowing more focus on preparing for the next-generation "Nova Lake" launch later this year.
Glasco, a co-founding developer of both Infinity Ward and the Call of Duty franchise, now works as a consultant in the video game industry. He shared his recollection of Activision's pressure on social media, joining an ongoing discussion about the unusually blunt way the Trump administration is embedding video game...
According to the plaintiff, Tinder charged users aged 29 and older more for premium subscriptions such as Tinder Plus and Tinder Gold, while offering cheaper rates for the same services to users in their teens and 20s. The lawsuit claimed the tiered pricing model violated multiple California laws, including the...
The internet gets age-gated, changing how we interact with our favorite apps and websites. While the benefits aren't clear yet, we are losing control of our privacy. Here's what's at stake.
I might not play the game loads myself, but the Marathon Limited Edition DualSense looks pretty slick to me, and you can add it to your setup right now.
Iranian authorities are sending SMS warnings to citizens who successfully bypass the country's near-total internet blackout, threatening prosecution for those using VPNs or Starlink to access the global web.
The Pentagon has officiallyΒ designatedΒ AnthropicΒ a supply-chain riskΒ after the two failed to agree on how much control the military should have over its AI models,Β includingΒ itsΒ use inΒ autonomous weapons and mass domestic surveillance. AsΒ AnthropicβsΒ $200 million contract fell apart, the DoD turned to OpenAI instead,Β whichΒ accepted andΒ then watchedΒ ChatGPT uninstalls surge 295%. As the stakes keep rising, the questionΒ remains: how much unrestricted [β¦]
Pandemic-driven lockdowns exposed many people in India to PCs for the first time, expanding the country's PC userbase and creating demand for upgrades as those devices age.
Google's AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
Despite putting forth what is largely an iterative update with the new Galaxy S26 series, Samsung appears to be raking in higher sales relative to the last year's Galaxy S25 series, at least as per initial impressions. Should this trend continue, however, it risks rewarding complacency, one that might feasibly result in progressively less competitive offerings from Samsung further down the line. Samsung Galaxy S26 series has recorded a pre-order volume of 1.35 million units in South Korea so far Samsung has now revealed that its initial pre-order volume for the new Galaxy S26 series stands at 1.35 million units [β¦]
PC players are still reeling from Bloomberg's report earlier this week that Sony will be pulling back on its strategy of putting its first-party PlayStation titles on PC. Ghost of Yotei and Saros are the first two that seemingly won't be making the jump, and it doesn't seem like any PlayStation Studios titles (at least the single-player ones) will get PC ports in the future. The key element as to why Sony is backing off from putting its single-player games on PC fell on claims that it simply wasn't worth it. Despite the first batch of PlayStation titles selling well [β¦]
Appleβs M5 Max delivered some decent performance gains over theΒ M4 MaxΒ in Geekbench 6βs single-core and multi-core results, with the most impressive feat for the 18-core CPU configuration being that itΒ beat the top-end M3 Ultra in both tests. Now, it is time to look at the technology giantβs βmiddle of the packβ SoC, the M5 Pro, and according to the latest single-threaded and multi-threaded benchmarks, it nearly matches its powerful brother while trading blows with Appleβs current-generation workstation-class SoC. In short, the company has made an M4 Pro on steroids. Thanks to Appleβs new Fusion Architecture, the M5 Pro packs as [β¦]
This is probably the oddest way for what appears to be a fairly major leak to appear. RoboCop: Rogue City developer Teyon seems to have accidentally leaked its next project, or an early build of a project that never got off the ground, or an early build of its next project. That's all unclear, but what's happened is that someone at Teyon accidentally swapped RoboCop: Rogue City out with an entirely different game when updating it on Steam, revealing what could potentially be a new 3D Hunter: The Reckoning game. First noted by X (formerly Twitter) user Silent, an update [β¦]
Google is reaching out directly to advertisers via email, requiring them to confirm whether their campaigns contain EU political ads β with a hard deadline of March 31st.
Why we care. This isnβt optional. EU regulation now requires Google to verify political ad status across all active campaigns, and advertisers who donβt act before the deadline could face compliance issues.
Whatβs happening. Google is asking every advertiser to declare whether their existing campaigns include EU political ads. The requirement applies to all current campaigns and must be completed by March 31, 2026.
How to comply: Google has outlined three ways to submit the confirmation:
Campaign level β Go to Campaign Settings and select βEU political adsβ to confirm individual campaigns.
Multiple campaigns β Go to the Campaigns tab and use the βEU political adsβ option to confirm several at once.
Account level β Confirm for all new and existing campaigns in one go. Selecting βNoβ at account level automatically applies that answer to every campaign, including future ones. You can still override this for individual campaigns at any time.
Between the lines. The account-level option is the most efficient route for most advertisers who are confident none of their campaigns fall under the EU political ads definition. Google has made it straightforward to reverse or adjust the selection at any point, so thereβs no risk in acting early.
The bottom line. Check your inbox β Google is contacting advertisers directly. If you run campaigns targeting EU audiences, log in and complete the confirmation before March 31st to stay compliant.
First seen. This update was spotted by Paid Search expert, Arpan Banerjee, who shared the details of the comms on Linkedin.
Until a few years ago, schema helped search engines extract basic facts and display visual enhancements like star ratings and sitelinks.Β
However, in the AI-driven search world, schema plays a different and fundamental role for local SEO, helping Google and other AI systems understand who you are, what you do, where you operate, and how confidently your information can be reused.
Improving rankings isnβt as relevant. Now, schema helps reduce confusion for Google and reinforces your business as a stable, trustworthy local entity across traditional search, local packs, AI Overviews, rich results, and external AI platforms.
Letβs dig into how schema helps local SEO in the AI search world.
How Google handles conflicting structured data
Google triangulates across multiple data points to understand a business and pull information into a search result:
On-page content.
Internal linking and site structure.
Google Business Profiles.
Citations and directories.
Reviews and reputation signals.
Schema markup.
When these signals align, Googleβs confidence in your information increases. When they contradict each other, your correct information might not be pulled into search.
When structured data contradicts on-page content, Google Business Profile data, citations, or reviews, Google doesnβt attempt to reconcile the difference β it discounts the markup and often ignores the information altogether.
For example, consider a law firm that marks up:
Operating hours that differ from their GBP.
βFree consultationβ in their schema, but not on the landing page.
Attorneys who are no longer listed on the βOur Teamβ page.
Each of these creates friction, leading to mixed signals for AI systems and search engines. One conflict may be ignored, but multiple conflicts can compound and result in lost search visibility for the whole site.Β
False positives occur when schema asserts something that isnβt fully supported by other signals.Β
Common examples include:
Marking a business as a medical provider without appropriate credentials.
Applying Person schema to non-professionals.
Using Product schema for services.
False positives are particularly damaging in AI-driven systems. AI models are conservative when confidence is low β if information appears inconsistent or exaggerated, itβs less likely to be reused or cited.Β
Review and rating schema
When review markup contradicts visible content, Google doesnβt βaverageβ the signals, it ignores the schema altogether.
If you markup β5 starsβ but your Google Business Profile shows β4.2 stars,β or if you mark up reviews that arenβt visible on the page, the signal gets confused.
Note: Google strictly prohibits marking up third-party reviews, such as those from Yelp, Google Maps, or Avvo, as your own Review schema. You can only markup reviews that are first-party, or collected directly by your site, and clearly visible to the user. For details, refer to Googleβs specific guidelines on Self-Serving Reviews.
How other AI platforms use schema
Google is the most prominent platform, but AI is also integrated into assistants, such as Siri or Alexa, retrieval-based platforms, such as ChatGPT search, and much more.
To pull information, they need to determine if:
Two references describe the same business.
Information is current.
A source is authoritative.
While external AI platforms do not necessarily parse schema the same way Google does, structured data contributes to clearer entity representation across the web.Β
Importantly, these other systems tend to be less forgiving than Google when data is inconsistent. But if confidence in the entity is low, the business will be excluded from search.
What is the search environment for local businesses now?
To understand why schema matters more now than it did five years ago, itβs important to understand how fragmented search has become.Β
Local businesses no longer only surface in a single list of 10 blue links (the SERP). They appear across multiple interfaces, often simultaneously:
Traditional organic search results.
Local packs and Maps results.
Knowledge panels.
Rich results and enhanced listings.
AI Overviews.
Conversational and agent-based AI platforms.
Schema doesnβt guarantee visibility on any platform β it helps AI systems decide if your business information is reliable enough to reuse.Β
For example, when Google generates an AI Overview, it synthesizes information from multiple sources. Schema helps ensure Google understands exactly who you are and how your business information connects to your services, locations, and employees, so that your target audience can find you.
New SEO metrics for local businesses
Site performance is still often measured using metrics like keyword rankings, organic traffic, and conversions. These metrics arenβt wrong, but they are incomplete.Β
Local businesses now need to think about:
Visibility in AI Overviews and AI-generated answers.
Stability in the local pack over time.
Accuracy and persistence in knowledge panels.
Correct attribution when AI systems summarize local providers.
Reduced volatility during core and local algorithm updates.
If a local service business appears more frequently in AI-generated answers for informational and service-related queries, their brand visibility will improve, but they may see organic clicks stagnate or decline.Β
But thereβs no need for panic.
In reality, what is happening is a shift in how demand is being fulfilled. In these scenarios, schema doesnβt create visibility. What it does is help ensure the business is represented accurately when itβs surfaced.
For local service-based businesses, a limited set of schema types is all you need to give your business visibility. Implementing too many types can lead to a bloated, templated markup that introduces contradictions.
Letβs look at an example law firm and how they might implement different types of schema.
Subtype schema
Subtypes help Google and AI systems categorize businesses correctly and align them with the right expectations. A personal injury firm, a corporate law practice, and a family law mediator should not all be described the same way.
Effective LegalService schema should clearly answer four questions:
Who the firm is.
What type of law they practice.
Where they operate.
How they can be contacted.
This markup aligns directly with what users see on the page, what exists in Google Business Profiles, and what appears in legal directories like Avvo or Martindale-Hubbell.
Organization schema defines the parent entity behind locations, practitioners, and services. LocalBusiness (or LegalService) defines the physical location. This distinction becomes critical as companies scale, rebrand, or operate across multiple markets.
Without a clear Organization layer, Google may treat each location as a standalone entity. That can lead to fragmented knowledge panels, inconsistent brand attribution, and inaccurate AI citations.
For legal and professional service businesses, Person schema reinforces expertise and real-world credibility (E-E-A-T). Used incorrectly, it creates false authority signals that Google will ignore.
Person schema should only be applied when:
The professional has a visible bio on the site
Bar admissions and credentials are clearly displayed
Their relationship to the firm is real and current
This helps Google and AI systems associate legal expertise with the firm rather than just its content. It also reduces the risk of misattribution when AI systems summarize legal advice.
For law firms, consultants, and agencies, Service schema, particularly the OfferCatalog structure, is more appropriate and accurate than Product.
Using OfferCatalog allows you to create a βmenuβ of services that AI systems can parse to understand the breadth of your expertise. This helps AI systems understand what the business actually offers without overreaching.
Originally, FAQPage schema helped search engines understand common questions and answers on a page. In an AI-driven search environment, well-written FAQs help define what a business does, what it doesnβt do, and what a user should expect. It helps AI systems as they look for boundaries, clarification, and intent resolution.
Example: AI-aligned FAQ schema
{
Β "@context": "https://schema.org",
Β "@type": "FAQPage",
Β "mainEntity": [
Β Β {
Β Β Β "@type": "Question",
Β Β Β "name": "Do I have to pay a retainer for a personal injury case?",
Β Β Β "acceptedAnswer": {
Β Β Β Β "@type": "Answer",
Β Β Β Β "text": "No. We operate on a contingency fee basis, meaning you only pay legal fees if we win a settlement or verdict for you."
Β Β Β }
Β Β }
Β ]
}
In AI Overviews, these answers may be paraphrased or summarized, but schema helps ensure the underlying meaning remains intact.
Schema maintenance: Why βset it and forget itβ fails
Schema is often implemented during a site launch or redesign, only to be ignored afterward.Β
But businesses change constantly. Hours shift, locations open or close, staff turnover occurs, and services evolve. When schema isnβt updated to reflect these changes, inconsistencies are introduced that can erode information signals over time.
A sustainable schema strategy involves two steps:
Quarterly audit: Set a recurring calendar reminder to audit your schema code against your live site. Check for syntax errors, broken @id references, and deprecated properties.
Trigger-based updates: Establish a rule that whenever a βfactβ changes in your business (e.g., you update your holiday hours on your Google Business Profile, or a partner leaves the firm), the schema should be updatedimmediately.
Structured data now acts as a trust signal, helping search engines and AI systems determine whether business information is accurate, consistent, and reliable enough to reuse at scale.
Schema that reinforces your correct information supports visibility across traditional search, local results, and AI-driven experiences. Inaccurate or outdated schema can hurt your companyβs visibility.
Nvidia thinks scarcity is good for them, even if itβs bad for everyone else This week, Nvidia CEO Jensen Huang was at the Morgan Stanley Technology, Media and Telecom Conference, and he has something to say about the global memory shortage. Companies and consumers across the globe are finding it hard to acquire memory. DRAM [β¦]
Following the recently launched InfinityBook Max 16 - INTEL with Core Ultra 9 275HX, the AMD-based variant of the thin and light Linux gaming workstation is now ready to hit the market.
Despite its robust high-quality full-metal chassis, the InfinityBook Max 16 weighs just over 2 kg and is powered by up to a Ryzen AI 9 HX 370, an NVIDIA GeForce RTX 5060 or 5070, and a 99 Wh battery, while the 500 nits, 100 % DCI-P3 display qualifies the Linux ultrabook workstation for software development, professional media design, and gaming.
Pamela handles real-world phone calls so you donβt have to. It dials businesses, navigates phone trees, waits on hold, and schedules appointments while you listen live, jump in, or let it run end to end. You can also ask it to search the web, draft messages, and manage follow-ups.
Pamela supports multiple languages, offers a Chrome extension, and integrates via Python/JavaScript SDKs and MCP. Connect Gmail, Google Calendar, Google Drive, and Slack for memory-aware help, and use your own number or a dedicated AI line.
The Pakistan-aligned threat actor known as Transparent Tribe has become the latest hacking group to embrace artificial intelligence (AI)-powered coding tools to strike targets with various implants.
The activity is designed to produce a "high-volume, mediocre mass of implants" that are developed using lesser-known programming languages like Nim, Zig, and Crystal and rely on trusted services like
Cybersecurity researchers have disclosed details of a multi-stage malware campaign that uses batch scripts as a pathway to deliver various encrypted remote access trojan (RATs) payloads that correspond to XWorm, AsyncRAT, and Xeno RAT.
The stealthy attack chain has been codenamed VOID#GEIST by Securonix Threat Research.
At a high level, the obfuscated batch script is used to deploy a second
All the ways to watch Wolves vs Liverpool in the FA Cup fifth round, with the home side seeking to make it two wins in just four days against the Reds.
All the ways to watch Ireland vs Wales live streams online β including for FREE β as the visitors seek to disrupt hosts' hunt for the 2026 Six Nations title.
It's been a while since we've heard any updates about Saber Interactive's Star Wars: Knights of the Old Republic remake, but the developer has now confirmed that the game is still in the works.
Australia was the first country to issue a ban in late 2025, aiming to reduce the pressures and risks that young users may face on social media, including cyberbullying, social media addiction, and exposure to predators.
Higher memory speeds are finally possible on high capacity DDR5 configuration, as demonstrated by ASRock on its Z890I Nova WiFi. ASRock Demonstrates CQDIMM Support With 256 GB DDR5-7400 Memory Configuration on Z890I Nova WiFi R2.0 Reaching higher memory speeds becomes difficult as you increase the memory capacity. While most users don't have a problem reaching 7000 MT/s or much higher on 32 GB or even 64 GB DDR5 memory kits, doing the same with a high capacity RAM kits, such as 256 GB, becomes incredibly difficult. This problem arises due to signal noise and jitter, which makes high frequencies unstable [β¦]
Earlier this week, Nintendo hosted its fourth Nintendo Direct event of 2026, and considering that we're only a few days into March at the time of this writing, that's a pretty condensed window for the Mario company to be setting up what players can look forward to for the year. Today, Nintendo has already announced it will host a fifth Nintendo Direct event next week, but it's not the kind you were hoping for. Instead of following up Tuesday's Indie World Showcase Direct with a larger, general Nintendo Direct like Nintendo has in the past, the very next Direct event [β¦]
A new benchmark appears just a week before the launch. The Core Ultra 5 250K Plus is the new and fastest mid-range Intel desktop CPU. Intel Core Ultra 5 250K Plus Benchmarked in PassMark for the First Time, Delivering 50,478 Points in Multi-Threaded and 4,854 Points in Single-Core Tests Just a while ago, we reported that HP is preparing its new OMEN 35L Gaming Desktop with the upcoming Core Ultra 7 270K Plus processor, and now we just spotted another Arrow Lake Refresh chip. As we have mentioned before several times, the Arrow Lake Refresh lineup is going to be [β¦]
Update 06/03/2026: Following the publication of this article, the co-founder of MegaCrit and one of the main developers behind Slay the Spire 2, Casey Yano, has further clarified that the sarcastic jab the studio took at Bungie's Marathon really was just a joke, and has apologized for it now seeming "a bit meaner than it was intended." "This seems a bit meaner than it was intended...To be fair I didn't think we'd actually pass Marathon in concurrent users." At least two of the developers on Marathon, UI designer Elliot Gray and Marathon's community manager, Cozmo, responded to the post with [β¦]
Match your board to your build, use case, and future plans to avoid bottlenecks and wasted upgrades. Spend smart now to prevent paying out more later, even with a budget motherboard.
The fears over AI job market decimation may be overblown, according to economists working at the European Central Bank. A new report suggests that firms that make the most use of AI in Europe are also the largest job creators, hiring more people as productivity increases.
Do you think youβre able to answer the question every marketing leader dreads hearing from leadership: βWhy isnβt our marketing effort doing more?β
How do you even go about answering that?
Letβs look at what I mean using a fictional location analytics company weβll call Acme Area Analytics.
The Acme team reviews its reports. Nothing appears broken. Campaigns are running, leads are still coming in, and performance metrics are mostly stable. Yet sales momentum isnβt clearly accelerating, and itβs hard to pinpoint why.
Insights are scattered across site analytics, brand monitoring and SEO tools, CRM systems, and paid media dashboards. Each platform reflects part of the story, but none shows the full picture.
That fragmentation is exactly how well-intentioned βdata-driven decisionsβ can go wrong. Letβs look at how that happens and how Acme, and you, can fix it.
When the data points in the wrong direction
In global, multi-channel campaigns like Acme Area Analyticsβ, the hardest moments are when nothing is obviously underperforming. Digital channels are running. Leads are coming in, and metrics are mostly stable, yet sales momentum is stalled and itβs unclear which lever to pull next.
At the same time, subtle signals raise concerns. Non-brand CPCs are creeping upward, and a competitor β Spotter Intelligence β is suddenly appearing more frequently in branded search.
Letβs say youβre part of the Acme marketing team. You go back to your reports and ask the question most marketers ask in this situation: Which tactic is underperforming?
When diving into the platform data, you uncover what looks like a clear answer: remarketing performance for your API has softened, conversion rates have dipped slightly, and efficiency has begun to decline.
On the surface, you have your answer. Spend should be pulled back to match demand because audiences have likely seen the creative too many times.
That decision could certainly make sense, and itβs what many teams actually end up doing. But itβs also often wrong. Why? Because you havenβt yet asked the right question.
The more useful question is harder to answer: βIs demand actually declining, or are we failing to create new interest upstream?β
The real issue becomes clear when you look beyond a single channel. The location analytics market still had strong growth potential, but your product was encountering a shortage of engaged audiences receptive to the message. That disconnect became clearer when you looked beyond paid media.
Site engagement trends in analytics and brand search behavior in Search Console suggested interest in your type of location AI wasnβt disappearing. It just wasnβt converting yet.
The focus had shifted from reach to engaged awareness, with a priority on attention and engagement, not just exposure. So your Acme team decided to introduce additional campaign layers, including new content designed to build relevance and trust.
Crucially, you didnβt see any improvement right away. Cost-per-lead efficiency continued to decline, and it looked worse after increased upper-funnel investment. From a platform-only view, this looked like the time to pull back.
But looking across systems changed how performance was interpreted. Engagement from awareness activity began feeding remarketing pools, but the impact wouldnβt surface immediately for a product with long sales cycles like your API.
During that gap, the Acme team maintained confidence in its strategy by sharing early signs of upstream momentum.Β Only later did results begin to show up. Remarketing efficiency improved and higher sales volumes of the API were confirmed from integrated CRM data.
The takeaway for the Acme Area Analytics marketing team wasnβt just that βremarketing worked again,β or that upper funnel activity drives demand. Itβs that the hardest marketing decisions are the ones you have to make β and hold β before success shows up in the metrics leadership typically trusts.Β Β
In our Acme example, each dashboard told a technically accurate story, but no single dashboard could fully articulate the whole picture.
Paid media dashboards reflected efficiency trends.
Analytics and Search Console showed shifts in engagement and demand.
CRM data lagged behind decisions by weeks or months.
Looking at any of those in a silo wouldnβt have allowed Acmeβs marketing team to fully understand what was happening.
But we know that the insight didnβt live in any single view. When the question the team asked itself shifted to whether demand was moving effectively through the funnel, and dashboards were evaluated together in context, the decision changed.
This is what unsiloed analytics looks like in practice. Itβs not about teams fighting over which touch led to the result, but recognizing that each part of a marketing plan plays a distinct and important role in creating momentum that grows demand and lifts sales.
Leadership wants proof. Pipeline and revenue might feel like the safest validation. But in complex, multi-channel programs, those are often lagging indicators of solid performance.
By the time pipeline clearly reflects demand creation, teams have often already pulled back awareness investment, cut channels that looked inefficient in isolation, and shifted budget toward short-term demand capture.
In the example above, waiting for proof would have meant that Acme reduced awareness and remarketing spend and possibly exited a market that would later show great promise.
Integrated data didnβt eliminate the risk of shifting investment from lead generation to awareness-building in a market that had declining metrics. Instead, it added credibility to the case for doing so.
This dynamic isnβt limited to complex, multi-channel programs. You can see it even within a single platform when multiple tactics work together.
Letβs look at a scenario where Acmeβs brand search impression volume increased by roughly 50% year over year while Share of Voice remained flat. That means more people have been searching for Acme as the company has invested across out-of-home and other digital campaigns. Acmeβs Google campaign then harvested the demand created by other channels.
If Acmeβs brand search had been evaluated only in terms of its media plan efficiency, this signal of growing demand would have been easy to miss. In context, it confirmed that Acmeβs awareness efforts were working, even though attribution couldnβt perfectly assign credit to individual channels.
What changes when data is integrated
In these examples, integrated data β unsiloed data βββshifted the conversation.
Instead of Acmeβs marketing teams debating budget cuts, they could monitor signs of early momentum, including longer time on site and rising brand search volume. Over time, that interest could be seen in the CRM as higher-quality leads that converted more frequently into closed deals.
The good news is that this doesnβt require new tools or perfectly stitched together data. It simply requires stepping back during planning and asking better questions about how potential customers signal interest as they consider your product.
In my experience, the most valuable marketing insights come from understanding how different data points relate.
Unsiloing your data isnβt about proving causality or winning attribution debates. Instead, itβs about recognizing opportunity early enough to act on it and identifying which metrics suggest that demand is quietly being built in the background.
The teams that win arenβt only better at reporting results. Theyβre better at seeing momentum while itβs still forming and acting on it early.
Helldivers 2βs βSlimβ build reduced install sizes by 85%, and gamers are loving it Arrowhead Game Studios has confirmed that Helldivers 2 will be returning its βlargeβ PC build with the gameβs next patch. This is due to the success of the gameβs new βslimβ version, which reduced the gameβs install size by 85%. After [β¦]
Seeing old gaming laptops from 20 years ago get some love is always fun, and this gargantuan model has been making waves this week. Here's what it really is and what it had inside.
Incoming Xbox CEO Asha Sharma will have to navigate the rather fractious debate on whether or not Xbox Series X|S or Helix should have exclusive games.
According to a new report from Jon Peddie Research, NVIDIA has once again increased its market share in the AIB GPU sector, reaching 94% in Q4 2025. This marks a 1.6% rise from the previous quarter and sets a new all-time high in recent reports. Meanwhile, AMD's market share has been declining, with a 1.6% decrease that appears to have benefited NVIDIA's partners and their shipments. Overall, JPR records indicate that the AIB GPU market sold 11.5 million units in the final quarter of 2025, a reduction of half a million units from Q3, but a significant 36% increase compared to 8.45 million units in the final quarter of 2024. JPR attributes the slight decline in overall GPU AIB shipments to rising memory prices and tariffs affecting the global supply chain, which have driven up the costs of discrete GPU solutions that use expensive GDDR7 and GDDR6 memory.
Intel's market share in AIB GPU shipments remains steady at around 1%, consistent with its performance in Q3 2025 when the company achieved its first single-digit percentage since launching its Arc "Alchemist" GPUs for gamers. This indicates that Intel's progress is stable, with demand remaining consistent as gamers continue to choose Intel GPUs at the same rate as before. For Intel to break out of the single-digit bracket, the company likely needs more GPU designs, such as the anticipated "Battlemage" B770 graphics card.
Seagate introduced the Mozaic 3+ platform in 2024, turning the heat-assisted magnetic recording (HAMR) dream into a real product for customers in need of massive storage capacities. The HDD maker is now introducing the next-generation Mozaic 4+ drives, which offer capacities up to 44TB.
The milestone procedure saw Professor Prokar Dasgupta, based at The London Clinic's robotic center in Harley Street, operate on 62-year-old patient Paul Buxton, who was in St Bernard's Hospital in Gibraltar, a British overseas territory in southern Spain.
Hey Elva is a live AI model benchmarking platform built for startups integrating AI into their products. Choosing the wrong model can quietly increase your burn rate, slow down your user experience, or limit output quality. Most teams test inside individual provider dashboards, but that doesnβt provide real side-by-side comparison data. Hey Elva lets you run your exact prompt across multiple models from providers like OpenAI, Anthropic, and Google using your own API keys. Execute real API calls and instantly compare token usage, cost per request, latency, and output differences in one structured dashboard.
NymVPNβs v2026.4 is now live and brings a new ad-blocker tool to desktop apps, alongside improvements to app accessibility. Here's all you need to know.
The all-new iPad Air M4 is available for preorder and ships March 11. Walmart is already offering an incredible $40 discount, bringing the price down to $559.99.
Pearl Abyss has confirmed that its upcoming open-world action game Crimson Desert will use Sony's updated PSSR (PlayStation Spectral Super Resolution) AI upscaling tech on PS5 Pro.
Health tech giant TriZetto has confirmed that more than 3.4 million people had personal and health information stolen in a 2024 cyberattack, which the company failed to detect for almost a year.
The Star Wars: Knights of the Old Republic remake is officially "still in development," as confirmed by Saber Interactive CCO Tim Willits in a new interview with IGN. The statement provides a rare moment of reassurance for a fanbase that has spent years wondering if the project had quietly joined the list of canceled projects of the past few months. Unfortunately, this is where the good news ends today. Willits did not provide any additional information on the remake, saying that confirming its development status is all that he could say. βYes, it is still in development. Thatβs all I [β¦]
Another strong indication that Intel is going to release the Arrow Lake Refresh desktop processors very soon. HyperX OMEN 35L Gaming Desktop With Core Ultra 7 270K Plus Spotted: 24 Cores and Up To 5.4 GHz Boost Clock While we await the official unveil and launch of Core Ultra 200 Refresh desktop CPUs, OEMs have started preparing their next-gen systems with these CPUs. As of now, several solid reports have confirmed the existence of the Core Ultra 200K Plus, aka Arrow Lake Refresh CPUs. We have seen some of them getting leaked in benchmarks, and it's expected that these will [β¦]
There's been a major development in the ongoing Ashes of Creation legal battle: Intrepid Studios founder and CEO Steven Sharif has obtained his first legal victory against the board, obtaining a TRO (Temporary Restraining Order) from a judge. As a reminder, following the sudden implosion of the game and its removal from Steam, not to mention the fraud accusations levied by one of the game's investors, Sharif was targeted with a lawsuit filed by TFE Games Holdings on February 9, 2026, in the Nevada District Court, Clark County. However, he quickly filed his own lawsuit againstΒ Robert DawsonΒ (the major investor behind [β¦]
If I hear βalways be testingβ one more time, I might scream. It was great advice in 2016. In 2026, itβs a great way to light your budget on fire.
That mantra made sense when budgets were loose and platforms forgave a lot of chaos. Launch five audience tests simultaneously? Sure, why not! Swap out three creative variables at once? Go for it!
But the rules have changed. Our new reality has tighter budgets, longer learning phases, and signal fragmentation everywhere. One poorly structured test can distort your performance for weeks, not days. That performance hit compounds fast.
Modern experimentation is expensive and risky. Why pay that price when we have the power of agentic AI to help? And by help, I donβt mean slapping AI onto our existing process and asking it to generate more ad variants. That would just be an expedient way to light our budgets on fire.
Instead, itβs time to use agentic AI to design smarter experimentation systems.
The real cost of unstructured testing
In an βalways be testingβ era, it was all too easy to throw things to test at the scale Oprah gives out cars or Taylor Swift fills auditoriums. It often led to unstructured testing where we launched ideas on a Monday and checked results on Friday hoping for a lift. There was nary a risk model, overlap detection, or strategic sequencing in sight.
The costs of that approach are now exponentially higher. Take platform disruption. Algorithms crave stability. Industry benchmarks show ad sets stuck in learning phases often see CPAs 20-40% higher than stable sets.
Every time you significantly change creative, audience, or budget, you risk resetting that learning. If youβre running three overlapping tests that each trigger resets, youβre voluntarily paying a volatility tax on your entire media spend.
Then thereβs waste. The majority of A/B tests deliver no statistically significant lift. If you arenβt ruthless about what deserves to run, youβre burning budget to prove most ideas donβt matter. βAlways be testingβ without guardrails turns into βalways be destabilizing.β
From random tests to a real experimentation engine
The shift looks like this. Old approach: βAI, write me 10 new headlines.β New approach: βAI, design the smartest next experiment within our budget, risk tolerance, and current learning state.β
The reframe from creative generation to experimentation architecture is where real leverage lives.
Hereβs a practical seven-step framework to turn testing from a tactical habit into strategic infrastructure.
Step 1: Set hard guardrails (humans draw the lines)
Before you let any AI near your experiments, lock in constraints. Without them, AI lacks proper context. With them, AI becomes a disciplined strategic partner.
Define and document five hard boundaries.
Budget allocation: Reserve a fixed percentage (e.g., 10%) explicitly for testing.
Maximum volatility: βNo test can increase CPA by more than 15% for more than 5 days.β
Learning phase sensitivity: Document reset thresholds per platform.
Leading indicators: Use early signals (CTR, engagement drop-offs) to kill bad tests before they damage pipeline.
Brand risk: Define off-limits positioning (e.g., no discount-heavy testing in enterprise segments).
Document this in a single file (e.g., experimentation-guardrails.md) to teach AI the constraints that make ideas viable. Your AI agent must reference this before proposing any test.
Step 2: Let AI audit your experiment history
Most teams have the data sitting in spreadsheets, but never extract the lessons. Feed your last six months of test results into an AI agent and have it analyze variables changed, duration, performance delta, statistical confidence, and platform resets.
Ask it to find patterns, such as:
Over-tested variables: CTA buttons tested eight times with zero meaningful lift? Thatβs not a lever.
False failures: Many tests are declared losers simply because they never reached statistical significance. An AI agent can quickly assess statistical power and flag inconclusive results.
Volatility patterns: Often, your worst CPA weeks werenβt market shifts or a single bad creative, but rather the weeks where you launched three overlapping tests.
This is how AI becomes a true analytical partner.
Step 3: Write real hypotheses
Rather than jumping straight from idea to launch, use AI to help you enforce hypothesis discipline.
Weak: βLetβs test a new headline.β
Strong: βIf we emphasize βfaster time-to-valueβ over βease of use,β we expect a 10-5% lift in demo requests from mid-market companies because win/loss analysis shows speed is their top decision criterion.β
Structured hypotheses create institutional memory. Six months later, when someone suggests testing βspeed messagingβ again, youβll know exactly who it worked for and why. Yes, it feels like paperwork, but this discipline can protect your budget from algorithm chaos.
Step 4: Risk-score every proposed test
Budget isnβt infinite and neither is algorithm stability. Your AI agent should evaluate each proposed test across five dimensions and assign a risk score.
Budget impact (e.g., <5% vs >15%).
Algorithm disruption level (minor refresh vs new campaign).
Audience overlap.
Brand sensitivity.
Learning value.
High risk + low learning = Kill it. Low risk + high insight = Green light.
Example: Testing a radical new enterprise positioning statement is high risk in a paid conversion campaign. Instead, your AI agent might suggest validating it first via organic LinkedIn content or low-budget audience polling. Low risk. High signal.
This is one of the most underused applications of AI in experimentation. Synthetic testing means simulating how different personas may react to messaging before spending media dollars, and the data backs it up.
A study involving researchers from Stanford and Google DeepMind found that digital agents trained on interview data matched human survey responses with 85% accuracy and mimicked social behavior with 98% correlation.Β
This makes synthetic audiences surprisingly useful for early-stage signal gathering. While they donβt replace real-world data (at least not yet), they can act as creative QA.
Hereβs how it works. Define psychographic archetypes.
The Skeptical CMO (burned by vendors, risk-sensitive).
The Growth VP (speed-obsessed).
The CFO (margin-focused).
Feed your proposed messaging into your AI system and ask, βHow would the Skeptical CMO react to this?β
You might get feedback like: βThe phrase βAll-in-Oneβ triggers skepticism. It signals feature bloat. Consider reframing as βIntegratedβ or βModular.ββ
That kind of signal costs pennies in API calls instead of thousands in paid testing.
Step 6: Sequence tests, donβt stack them
Changing audience, creative, and landing page in the same week teaches you almost nothing. Your AI agent should act like air traffic control: scan active campaigns, flag conflicts, and recommend sequencing.
A better flow:
Week 1-2: Audience test.
Week 3-4: Creative test on the winning audience.
If overlap is unavoidable, enforce clean holdout groups so you always have a source of truth.
Step 7: Build a living knowledge base
Treat tests like disposable experiments and you lose the compounding value. Have your AI auto-summarize every completed test:Β
Why did it win?Β
Who did it win with?Β
How durable was the lift?Β
What variables interacted?
Over time, this database becomes your moat. Everyone can buy the same targeting. Few teams have 100+ validated customer truths at their fingertips.
βAlways be testingβ was a growth-era mindset. In 2026, the winning mindset is βalways be compounding intelligence.β
Rather than more tests, build your competitive advantage through structured, risk-aware, insight-driven experimentation that protects algorithm stability and ties experimentation directly to revenue.
The next time your stakeholder asks why you arenβt testing more, show them your experimentation architecture and say, βWeβre not just running experiments. Weβre building an intelligence engine.β
Video advertising has never been easier to distribute. Platforms can deliver impressions and views at an enormous scale across YouTube, paid social, short-form video, and connected TV.
But distribution isnβt the same as effectiveness. Many campaigns generate impressive platform metrics while producing little measurable business impact.
The problem usually isnβt targeting, budget, or platform choice. Itβs a deeper strategic issue: campaigns are optimized for outputs like views and impressions rather than outcomes like attention, persuasion, and action.
Most video ads fail because they misunderstand attention
Poor targeting, limited budgets, and platform choice are rarely the real problem. The bigger issue is that many video ads are still produced as if theyβre television commercials.
In the early days of online video, distribution was the challenge. Getting a video seen at all felt like a win. Today, distribution is abundant. Attention isnβt.
Every major platform β YouTube, paid social, short-form video, connected TV β competes for fragments of cognitive bandwidth. Users arrive with intent, habits, and expectations that have nothing to do with your campaign. We plan for reach, while viewers respond to relevance.
Iβve sat in many meetings where success was defined by impressions delivered or views accrued. But when you look downstream β search lift, site engagement, conversion β the connection often disappears.
Platforms will reliably deliver impressions. Turning those impressions into memory, persuasion, or action requires a fundamentally different mindset.
Skippable formats changed video advertising permanently, but many advertisers still havenβt adjusted creatively.
Early in my career, I believed strongly in branding up front. Logos, product shots, music cues β everything that signaled professionalism. Those ads looked great in presentations. They underperformed in market.
A clear pattern emerged over time. Ads that opened with a recognizable problem, a provocative statement, or an unexpected visual held attention longer β even when branding appeared later. Ads that opened with branding signals were skipped almost reflexively.
View-through rate isnβt persuasion. A βviewβ simply means the platformβs minimum threshold was met. It doesnβt mean the message landed, the brand registered, or the viewer cared.
In multiple brand lift analyses, most measurable impact occurred before the skip button appeared. If the opening didnβt earn attention, the rest of the ad didnβt matter.
What works: treat the opening frame like a headline, not a preamble. Lead with tension, a question, or a familiar problem. Design for sound-off environments. If the first frame wouldnβt stop a scroll, nothing that follows will matter.
Higher production value often correlates with lower performance
One of the most counterintuitive lessons in modern video advertising: polished ads frequently underperform scrappier ones.
Iβve seen simple, phone-shot videos outperform meticulously produced studio spots across YouTube, paid social, and short-form platforms. Not because quality doesnβt matter β but because perceived authenticity matters more.
Audiences are exceptionally good at identifying advertising. When something looks like an ad, they disengage. When it looks like content, they give it a chance.
Algorithms reinforce this: they reward watch time, retention, rewatches, and shares. They do not reward lighting setups or production budgets.
Iβve seen brands βupgradeβ social video to look more premium, only to watch performance decline. The creative looked better. The results were worse.
The goal isnβt to look amateurish. Itβs to look like you belong.
Match the platformβs visual grammar. Prioritize clarity over polish. Use real people and authentic voices whenever possible.
Ads that feel native get watched. Ads that feel inserted get skipped.
Length is a creative decision, not a media constraint
βShorter is betterβ is one of the most persistent β and misleading β rules in video advertising.
Six-second ads can work. So can 60-second ads. Iβve seen both exceed expectations, and Iβve seen both fail badly. The difference was never duration β it was justification.
Some messages can be delivered instantly. Others require context, proof, or emotional buildup. Forcing every idea into the same runtime produces predictable results: safe, bland, forgettable ads.
Iβve reviewed retention graphs where a 45-second ad held viewers longer than a 15-second version, because the story justified its length. Iβve also seen six-second ads lose half their audience in the first two seconds because they wasted the opening.
Test multiple edits, not just multiple lengths. Watch retention curves, not averages. Build modular narratives: hook, then value, then proof, then action.
The βrightβ length is however long it takes to make the viewer feel their time was respected.
Metrics are signals
Platforms provide more data than ever. The problem isnβt a lack of metrics. Itβs confusing metrics with outcomes.
Iβve seen campaigns praised for high completion rates that produced no measurable business impact. Strong engagement coexisting with low conversion. Impressive view counts that delivered zero lift.
This happens because platforms optimize for their success metrics, not yours. If your goal is to maximize views, the platform can do that easily. If your goal is to influence consideration, preference, or action, things get more complicated.
One uncomfortable question Iβve learned to ask early: what would failure look like here? If the answer is vague, the campaign is already at risk.
Define success in business terms before launch. Tie video metrics to downstream behavior wherever possible. Use lift studies, holdouts, or assisted conversions when theyβre available. If youβre running a brand-building campaign, measure brand lift. If youβre running a performance campaign, measure conversions.
Creative is often blamed when video ads underperform. In reality, creative usually does exactly what it was asked to do. The problem is the brief.
Vague objectives produce generic ads. βBrand awarenessβ without context leads to unfocused messaging. βMake it engagingβ isnβt a strategy.
Strong video ads almost always begin with clear answers to three questions:Β
Who is this really for?Β
What do they care about right now?Β
What should they think, feel, or do differently after watching?Β
When those answers are clear, creative decisions become easier. When they arenβt, the work is compromised before production begins.
The deeper diagnostic questions are worth keeping close:Β
Are viewers actually paying attention, or just passively present?Β
What are they feeling β and which specific creative choices are driving that response?
Will they remember the brand once the ad ends?Β
WhatΒ will they do next β share it, recommend it, search for the product, or buy?
Iβve seen entire campaigns improve simply because the brief forced alignment around audience insight rather than assumptions.
Distribution strategy is part of the creative
Another common mistake is treating creative and distribution as separate decisions. They arenβt.
The way an ad is consumed β fullscreen versus feed, sound-on versus sound-off, lean-back versus lean-forward β should shape how itβs made.
A video designed for connected TV shouldnβt simply be resized for mobile. A short-form ad shouldnβt be a truncated long-form story without rethinking the hook entirely.
Iβve seen strong ideas underperform because the creative didnβt match the placement. The concept wasnβt wrong. The context was.
Design with placement in mind from the start. Create platform-specific versions, not one-size-fits-all assets.
Accept that βreuseβ often means βrethink,β not βrepurpose.β Distribution constraints arenβt limitations β theyβre creative inputs.
Testing should answer questions, not just generate variants
Testing is indispensable. Itβs also frequently misunderstood.
Running endless A/B tests without a hypothesis rarely produces insight. It produces noise.
The most effective testing focuses on variables that materially affect attention and comprehension: opening frames, narrative structure, on-screen text versus voiceover, proof points versus emotional appeals.
Itβs also important to recognize what testing canβt do. Algorithms are excellent at optimizing toward measurable signals. They donβt understand brand equity, long-term memory, or cumulative effect. Testing should inform judgment β not replace it.
Ultimately, the only thing that matters for creative effectiveness tools is whether their predictions actually correlate to real media and sales outcomes β reliably enough to inform strategy and media decisions.
The question worth asking of any such tool is simple: How often does what it predicts will happen actually happen?
For example, I frequently cite data from DAIVID, an AI-driven creative effectiveness platform. Why? Because in independent testing, DAIVIDβs predictions aligned with real-world outcomes more than 80% of the time β a meaningful foundation for making creative decisions with greater confidence before a campaign goes live.
Platforms will change. Formats will evolve. Algorithms will shift in opaque and sometimes frustrating ways. But attention, curiosity, and trust remain stubbornly human.
The best video ads Iβve worked on werenβt optimized for view counts or completion rates. They were optimized for relevance. They respected the viewerβs time. They said something worth hearing.
Video ads donβt succeed because they follow platform rules. They succeed because they understand people. And that principle outlasts every algorithm update.
BIOSTAR, a leading manufacturer of edge computing solutions, industrial motherboards, graphics cards, and storage devices, is excited to introduce the H810MT-E 2.0 motherboard, a smart and future-ready platform engineered to power modern everyday computing. Built around Intel's latest Core Ultra 9, 7, and 5 processors in the LGA1851 package and driven by the Intel H810 single-chip architecture, the H810MT-E 2.0 brings next-generation technologies together with proven stability. Designed for office productivity, home entertainment, and versatile system builds, it delivers consistent performance for daily workloads while providing the flexibility to grow alongside evolving user demands.
The H810MT-E 2.0 fully embraces next-generation DDR5 memory technology, supporting up to 128 GB across dual DIMM slots to ensure smooth and responsive multitasking. Delivering significantly higher bandwidth than previous-generation DDR4 while operating with improved power efficiency, DDR5 accelerates application performance, enhances workflow fluidity, and strengthens overall system responsiveness. From handling office applications and multiple browser sessions to streaming high-resolution media at home, users benefit from a platform built to keep pace with today's computing requirements while maintaining balanced efficiency.
AYANEO Pocket AIR Mini, AYANEO's first entry-level product, carries with it the memories and nostalgia of classic gaming while setting a new benchmark for retro handhelds in its class. With AYANEO's flagship DNA fully integrated, players can experience top-tier handheld design and features at an entry-level price, turning the vision of a "retro handheld that everyone can afford" into reality.
Since its release, AYANEO Pocket AIR Mini has quickly won the hearts of players and truly lived up to its reputation as a high-quality retro handheld that everyone can enjoy. With its exquisite mini form factor, classic retro control layout, and excellent performance, it not only satisfies players' nostalgia for traditional handheld gaming but also makes every gaming session more immersive and enjoyable. Whether you are a longtime retro gaming enthusiast or a newcomer to handheld gaming, this device offers a fun and engaging experience for everyone.
Advantech (TWSE: 2395), a global leader in Edge Computing and IoT automation solutions, today announced the launch of the EKI-6333BE-4GD, its first industrial-grade Wi-Fi 7 Access Point designed to deliver deterministic wireless connectivity for next-generation smart factories, autonomous logistics, and AI-driven industrial environments.
As mobile automation, robotics, and Edge AI applications rapidly expand across industrial environments, reliable wireless infrastructure has become critical for ensuring uninterrupted operations. The EKI-6333BE-4GD addresses these challenges with high-throughput Wi-Fi 7 connectivity, industrial-grade resilience, and advanced network management, enabling enterprises to build secure and scalable wireless infrastructure for mission-critical industrial systems.
The recently unveiled 32X3A is a 31.5-inch display that can switch between 4K at 240Hz and 480Hz at a lower resolution, likely 1080p, with a grayscale response time of 0.03 milliseconds. According to ITHome, the OLED display covers 99% of the sRGB and DCI-P3 color gamuts. Anti-glare and anti-reflective coating...
The requirement states that search engines, social media platforms, pornographic websites, app stores, gaming providers, and generative AI systems β including explicit chatbots β must take "meaningful steps" to prevent children from being exposed to age-inappropriate content.
Surgent lets you describe your idea and turns it into a full-stack web app. Go from idea to fully launched business in minutes with no code, no Stripe setup, and no deployment headaches. Just build and we handle the rest. It generates production-ready projects for portfolios, dashboards, online stores, booking apps, client portals, and agency sites. It also offers a marketplace of templates to help you start faster and customize before you deploy.
Fujifilm hosted a live 'Focus on Glass' event on YouTube, proposing 14 lens concepts for the public to vote on. Which would you like to see become a reality?
I've looked through the early offers at Amazon UK ahead of its Spring Deal Days event next week and hand-picked the 25 best deals that I recommend buying now.
Season 2 has only been ours for a day, but I'm already begging for Ted season 3 to happen. According to one star, the show's future is a sadly vague one.
Samsung's NAND supply is now expected to see a significant price hike, as the Korean giant, like DRAM, plans to capitalize entirely on demand from the AI sector. NAND Prices Are Getting Out of Control, And It Could Have Devastating Impacts on the PC Market The PC industry is set to face another crisis from memory suppliers, and after being disrupted by AI customers' demand for DRAM, it appears NAND is next. According to a report by the Korean media outlet Sedaily, Samsung now plans to hike prices by a whopping 100% in Q2, following a similar hike in Q1. [β¦]
The PlayStation 6 will reportedly stick to its 2027/early 2028 launch window despite rising component costs, as the financial penalty for delaying TSMC 3nm production far outweighs the current "RAMmageddon" price hikes. Despite recent rumors suggesting a push to 2029, insider Mooreβs Law Is Dead argues that Sonyβs production contracts with TSMC and the massive development costs already sunk into the system's Orion APU would make a significant delay extremely problematic. According to the report shared in a new YouTube video, Sony has reportedly already secured its 3nm manufacturing allotment from TSMC for Q2 2027. Pulling out now would be [β¦]
The Nighthawk RS90 will definitely compete with TP-Linkβs affordable Wi-Fi 7 routers because it has dropped to an incredibly low price of $91.99, thanks to a 29 percent discount from Amazon. Now, whether you want to upgrade your home or work wireless networking equipment, that can easily be done for less than $100. With wireless coverage of up to 2,000 square feet, the NETGEAR Nighthawk RS90 Wi-Fi 7 router will also eliminate those βdead zones.β The dual-band Wi-Fi 7 router can reach speeds of 3.6Gbps, making it lightning-fast for gaming, seamless video streaming, video conferencing, and more. Thanks to the [β¦]
The next-generation Xbox, codenamed "Project Helix," will reportedly deliver a 6x jump in rasterization and a massive 20x increase in ray tracing performance over the Series X. According to a new technical analysis from Mooreβs Law is Dead, the consoleβs AMD Magnus APU will bridge the gap between console and PC gaming with a massive performance leap, but it will come with a significant catch: early estimates suggest a target price between $999 and $1,200 for its possible 2027 launch The Xbox Project Helix Will Deliver More Than 120 FPS Gameplay While the Magnus APU reportedly features only 30% more [β¦]
John Daghita, the lead suspect in a major crypto theft worth $46 million has been arrested by the FBI, together with French authorities. Daghita allegedly siphoned funds from government-controlled wallets to his own, abusing the access his father's firm held because of a federal contract with the U.S. Marshals.
Asusβ GeForce RTX 5080 Noctua Edition is built with a single-minded focus on quiet operation. It takes the worldβs second-fastest gaming GPU and reduces its noise levels to the absolute minimum thanks to an enormous heatsink and three cutting-edge Noctua fans. But its size, weight, high price, and polarizing design all make it a product for the Noctua faithful and quiet computing obsessives only.
A vulnerability in Discord's SDK allowed Arc Raiders to unintentionally log private DMs and user account credentials to the game's log files. Embark Studios has since hotfixed the problem.
Microsoft is developing a screenshot tool for Copilot to help users "communicate visual context more easily and receive more accurate, actionable assistance."
CEO Satya Nadella credits Intel and Apple for shaping Windows and Office, revealing how Microsoftβs biggest products might not have happened without them.
UGREEN, a leading global consumer electronics brand, announced on March 6 that pre-orders have opened for its latest Maxidok line of docks, an all-new collection of Thunderbolt 5 docking stations for the European market. As a leading docking station brand on Amazon Europe, UGREEN brings next-generation desktop connectivity to the lineup, with higher bandwidth, lower latency, and greater expansion capabilities, providing a significant boost in performance and workflow flexibility.
As laptops become thinner and lighter, the trade-off is fewer available ports. At the same time, demand for faster data transfers, multi-display outputs, and external storage continues to rise. The Maxidok line, the latest flagship in UGREEN's Revodok series, is built to resolve these challenges with Thunderbolt 5 technology. It eliminates port and bandwidth bottlenecks that traditional docks struggle with for 4K/8K and multiβdevice workflows, fully utilising the high bandwidth and advanced display capabilities of Thunderbolt 5. The result is a powerful tool built to accelerate creative workflows and truly help users "Max Out Your Productivity."
The revelation came this week, when the binding term sheet for Epic's settlement with Google showed that Epic CEO Tim Sweeney, once the industry's most vivid critic of platform monopolies, is bound by a non-disparagement clause that bars him from publicly criticizing Google on matters related to Play Store distribution...
The clash centers on two red lines Anthropic refused to drop during negotiations with the Department of Defense: using Claude for mass domestic surveillance of Americans and for fully autonomous weapons. Anthropic says those carveouts are narrow, reasonable, and have not affected any government mission to date. The Pentagon disagreed.
SaveMySaaS gives IT and finance teams full visibility into their software stack. Add a contract and AI automatically researches the vendor, matches it to real pricing tiers, and builds a living profile, all without integrations or IT involvement. A dashboard shows your renewal timeline, monthly spend forecasts, and vendor news scored by how it affects your contracts.
The platform goes beyond tracking dates. It generates executive-ready spend analysis, flags zombie subscriptions and overlapping tools, surfaces cheaper alternatives, and provides negotiation context before every renewal conversation. Setup takes under five minutes, and most teams spot their first saving in the first session.
Scaling cybersecurity services as an MSP or MSSP requires technical expertise and a business model that delivers measurable value at scale.
Risk-based cybersecurity is the foundation of that model. When done right, it builds client trust, increases upsell opportunities, and drives recurring revenue. But to deliver this consistently and efficiently, you need the right technology and processes.
New research from Broadcom's Symantec and Carbon Black Threat Hunter Team has discovered evidence of an Iranian hacking group embedding itself in several U.S. companies' networks, including banks, airports, non-profit, and the Israeli arm of a software company.
The activity has been attributed to a state-sponsored hacking group called MuddyWater (aka Seedworm). It's affiliated with the Iranian
Iran state media says the Islamic Revolution Guard Corps deliberately targeted Amazon's data centers in the region, but we haven't been able to verify.
We are not only seeing RDNA 4 GPUs gradually dropping in prices in some regions, but retailers are now also providing hefty discounts on some models. Ark PC Lists Radeon RX 9060 XT 16 GB for Just $379 and RX 9070 XT for $632 in Spring Sale Deals Not long ago, we saw the AMD RDNA 4 GPUs starting to drop in prices in some regions. After a continuous price increase over several weeks, the Japanese market saw some relief as the demand dropped for overpriced GPUs. The RX 9000 prices were climbing quickly in the last few months due [β¦]
A few hours ago, IGN kicked off its Forza Horizon 6 IGN First coverage with a 9-minute gameplay video of "scenic driving" across the game's stunning rendition of Japan. The footage covers a cruise from the south of the map through various biomes, into the outskirts of Tokyo, around its fringe, and back north, ending at one of the game's permanent race circuits. These multiple distinct biomes blend into each other nicely, based on the video. IGN clarified that the traffic in the gameplay video was deliberately toned down by Playground Games to help viewers absorb the surroundings and biomes [β¦]
The A18 Pro found in the newly announced MacBook NeoΒ is slightly different from the silicon powering the iPhone 16 Pro and iPhone 16 Pro Max, as Apple has resorted to chip-binning, giving a 5-core GPU to the portable Mac, while its older-generation flagship smartphones are treated to a 6-core GPU. Fortunately, a new benchmark leak shows thereβs practically no difference between the two SoCs. The 6-core GPU belonging to the iPhone 16 Pro Maxβs A18 Pro is only 5.6 percent faster compared to the 5-core GPU running in the MacBook Neo The $599 portable Mac with the unique identifier Mac17,5 [β¦]
During yesterday's Diablo IV livestream, Blizzard provided a deep dive into the Warlock class coming with the Lord of Hatred expansion and also shared details on the Season of Slaughter that will go live next week. In this article: Everything About The Warlock Class The Warlock, the game's eighth class, was designed as a dark, frontline demonologist rather than a traditional back-row caster. The Warlock is someone who has been through hell (literally), uses demons as brutal tools rather than allies, and isn't above collateral damage. Visually, the main inspiration was the heavy metal culture. The class uses two resources: [β¦]
Hereβs 9 minutes of new Forza Horizon gameplay footage Through IGN, Playground Games has released almost 9 minutes of fresh gameplay footage for Forza Horizon 6, showcasing scenic driving in Japan. Forza Horizon 6 is coming to PC and Xbox on May 19th. The gameβs PS5 version is releasing βlater this yearβ. Note that this [β¦]
After 6,500 hours of heavy productivity use, we revisit our intentionally abused 4K QD-OLED monitor to see how burn-in has progressed under one of the worst-case scenarios for OLED panels.
A China-linked advanced persistent threat (APT) actor has been targeting critical telecommunications infrastructure in South America since 2024, targeting Windows and Linux systems and edge devices with three different implants.
The activity is being tracked by Cisco Talos under the moniker UAT-9244, describing it as closely associated with another cluster known as FamousSparrow.
It's worth
The CAPCOM Spotlight livestream was pretty stacked with new trailers and even some news, such as PRAGMATA launching a week earlier than expected. Originally scheduled for Friday, April 24, 2026, the action/adventure game based on a new sci-fi IP will debut on Friday, April 17, 2026. There is a little exception to this: in Japan and across Asia, the Nintendo Switch 2 version of PRAGMATA is still launching on the original date of April 24. The CAPCOM Spotlight also debuted a new PRAGMATA trailer showcasing previously unseen locales in the game's lunar setting. These include the moon's surface and a [β¦]
ASRock, a global leader in motherboards, graphics cards, gaming monitors, small form factor PCs, power supply units, and AIO liquid coolers, today introduced that its Z890I Nova WiFi R2.0, paired with two Kingston 4-rank DDR5 128 GB memory modules, has successfully enabled CQDIMM support through optimized circuit design and hardware and software tuning. The platform achieves DDR5-7400 MT/s operation with a total capacity of 256 GB, surpassing the DDR5-7200 MT/s limit commonly seen on most platforms today. This milestone represents a major breakthrough for high-capacity, high-bandwidth DDR5 memory applications.
CQDIMM is based on a 4-rank CUDIMM (Clocked Unbuffered DIMM) design, with a maximum capacity of 128 GB per module and a native speed of DDR5-7200 MT/s, addressing the long-standing challenge of balancing large memory capacity with high bandwidth. With CQDIMM support, the Z890I Nova WiFi R2.0 further pushes memory performance to DDR5-7400 MT/s, delivering a memory configuration that combines both high capacity and high performance to meet the demanding requirements of AI computing, content creation, and professional workloads.
Fabricate turns your ideas into deployed web applications. Describe what you want in plain text, and the AI generates a complete full-stack codebase and deploys it to a live URL in minutes. It produces real production code β React, databases, authentication β rather than drag-and-drop templates. You own and can export everything.
LastJobScout automates the tedious parts of job hunting. It searches dozens of job boards at once, reads every posting, and scores each role against your resume so you can focus on strong applications and interviews. Ghost job detection and source verification flag expired or spammy listings, while Scout Reports provide company research and skill gap analysis. Triage opportunities on mobile with swipe actions, dive deep when ready, and track application status in one place.
Microsoft on Thursday disclosed details of a new widespread ClickFix social engineering campaign that has leveraged the Windows Terminal app as a way to activate a sophisticated attack chain and deploy the Lumma Stealer malware.
The activity, observed in February 2026, makes use of the terminal emulator program instead of instructing users to launch the Windows Run dialog and paste a command
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Thursday added two security flaws impacting Hikvision and Rockwell Automation products to its Known Exploited Vulnerabilities (KEV) catalog, citing evidence of active exploitation.
The critical-severity vulnerabilities are listed below -
CVE-2017-7921 (CVSS score: 9.8) - An improper authentication vulnerability affecting
The GPU market share report for Q4 2025 shows NVIDIA leading with a dominating 94% figure as the AIB market is gripped by rising prices. AIB GPU Market Getting Crushed By Rising Prices Due To Memory Shortages, But NVIDIA Still Managed To Increase Its Sharehold The latest GPU AIB market share report is out by Jon Peddie Research, covering Q4 2025. As per the report, the overall AIB shipments decreases -4.4%, dropping down to 11.5 million units. With a CAGR (Compund Annual Growth Rate) of -5.9% (2024-2028), the AIB installed base is expected to hit 172 million units with a [β¦]
There has been a lot of talk about the future of the Xbox gaming brand since it was announced that Phil Spencer would be stepping down as head of Microsoft's gaming business. The new CEO of Xbox, Asha Sharma, has previously defended against a barrage of this skepticism, revealing that she has in mind a "return to Xbox," and with new posts on X by both Xbox and Sharma, she confirmed that part of this return does indeed include a hardware launch. The next-gen Xbox is called Project Helix, and although neither Sharma nor Xbox itself has revealed much more about the next-gen console than the logo and project name, Sharma also hinted that more information may be revealed at GDC, which is slated to take place on March 9-13.
The next-gen Xbox has long been rumored, with recent rumors claiming that it will be a hybrid device, bridging the gap between a living room console and a PCβperhaps in response to the recent rise of devices like the Steam Deck and the pressure of the upcoming Steam Machineβand Sharma more or less hints at this in her post, stating that "Project Helix will lead in performance and play your Xbox and PC games." This isn't the first time Sharma has spoken about the next-gen Xbox hardware platform, having mentioned it in a recent interview as a key part of the brand's future. Speculation about Sharma's leadership of Xbox has also veered into deep skepticism, largely resulting from Sharma's history as CEO of Microsoft's CoreAI platform and her willingness to use AI in the gaming industry, even if she claims that she will not tolerate AI slop.
Apple has updated its mid-range iPhone to complement the iPhone 17 lineup from last year, with some notable upgrades over the iPhone 16e β hereβs where and how you can pre-order it in Australia.
ATK, maker of the Blazing Sky Duckbill mouse that launched in mid-2025 and the recently announced Yogo75 mechanical keyboard, has officially unveiled the launch date, design, and some specifications for its upcoming Zero wireless gaming mouse. The Zero takes a slightly different approach to most of ATK's other gaming mice, opting, instead of the usual ABS or forged carbon fiber, for a translucent, textured polycarbonate shell that will allow you to see the internals of the mouse. The Zero has been confirmed to be arriving in at least three translucent colorways: black, pink, and white, although ATK is known for having a wide variety of color options on most of its gaming mice.
According to the official teaser on X and a recent Reddit post, the ATK Zero will feature much of the same tech as has been present in many of the brand's more recent releases, including the Nordic 54L15 MCU, a PixArt PAW 3950 Ultra sensor with up to 42,000 DPI sensitivity and a 20,000 FPS mode, 8 kHz polling, and a 300 mAh battery. The aforementioned spec sheet also mentions a 39 g weight and dimensions coming in at 120.1 Γ 63.2 Γ 38.1 mm, making it almost identical to the Pulsar X2 CrazyLight Medium in terms of size, shape, and weight. The ATK Zero will feature custom ATK optical switches for the main clicks, a TTC Gold encoder for the scroll wheel, and pure PTFE skates. The launch date is currently set for March 11, although pricing is still unknown.
Lenzo automates trade compliance for SMB exporters. It screens partners against over 50 sanctions lists, classifies products to HS and ECCN codes, and alerts you when regulations change. It sets up in five minutes, starts at $99 per month, and requires no IT support.
Huang's explanation was brief, but the implications are broad. Nvidia, whose products have become indispensable to generative AI infrastructure, sits in a position few companies have ever occupied: both supplier and shareholder to the firms building the software atop its hardware. That arrangement, once mutually reinforcing, now appears increasingly tangled.
smrtlyFit unifies workout tracking, macro logging, and coaching in one platform. Log any routine across 8 training styles with templates, rest timers, and track body metrics with progress photos. Scan barcodes, save meals, and follow daily macro targets. Chat with an AI coach or let it build plans and adjust macros with your approval, or upgrade for a dedicated human coach. Coaches get a dashboard, client management, messaging, scheduling, lead access, and Stripe payouts.
Asha Sharma, who recently replaced Phil Spencer as the head of Microsoft's Xbox division, provided a short update on the company's next-generation console. Revealing the codename "Project Helix," she confirmed that the upcoming device aims to lead in horsepower and will support both Xbox and PC games.
Last week, we learned that Monica Dutton has been killed off since we last saw her. But when does Marshals: A Yellowstone Story episode 2 hit Paramount+?
Thanks to an awesome anniversary update, the PS5 version of Avowed gives Obsidian Entertainment's excellent action role-playing game a second chance to find the audience it deserves.
The new Fusion Architecture allows Apple to cram in more CPU cores in the M5 Max, with its top-end configuration flaunting six super and 12 performance cores to deliver incredible multi-core performance. However, in the latest single-threaded and multi-threaded benchmark leak, the SoC secures an almost negligible improvement over the M4 Max. While this is disappointing to learn, there is a silver lining, as the M5 Max beats the workstation-class M3 UltraΒ in the same comparison, making it its most astounding feat ever. Despite a plethora of performance cores on the M3 Ultra, Appleβs newest M5 Max outperforms it by almost [β¦]