Fosi Audio and TechPowerUp bring you the Fosi Audio C3 gaming DAC Giveaway. It's been up over the week, but entries close on February 26. Open worldwide, the Giveaway gives 10 lucky winners a chance to bag a Fosi Audio C3 external sound card (DAC + headphones amp) that's optimized for PC gaming. It packs an analog kit that's perfectly suited for various gaming genres, giving you crystal clear audio and a competitive edge in online multiplayer gaming. nlike traditional gaming sound cards that rely on fixed EQ boosts, the C3 uses AI models to recognize key in-game sounds, such as footsteps, gunfire, reloads, and directional cues, and dynamically enhance what matters while reducing irrelevant or distracting noise. Rather than simply making certain frequencies louder, the system is designed to identify and prioritize important sounds depending on the gameplay context. Sounds good? Drop your hat in before February 26!
BlitzClaw gets your Claude-powered assistant online in about a minute. Skip servers, API keys, and configuration; sign up, pick a plan, connect Telegram, and start chatting. It includes browser automation for screenshots, scraping, and web control, and stores secrets securely in a dashboard so data stays in your instance. Plans start at $19 per month, with included credits and usage-based billing beyond that.
The viral X post from an AI security researcher reads like satire. But it's really a word of warning about what can go wrong when handing tasks to an AI agent.
Following a temporary injunction on sales, Asus and Acer have restored their German websites for sales and support. However, some products are still unavailable.
The Motion Picture Association sent a strongly worded letter to the Seedance owner demanding that it stop training on copyrighted material, per Variety.
With Marathon and its upcoming server slam event almost literally just around the corner by now, details have started to emerge about the game's server and anti-cheat configurations. In a new post on the @MarathonTheGame official X account, Bungie has explained the details of Marathon's anti-cheat system. Aside from both kernel- and user-level anti-cheat on clients, it was confirmed that Marathon will have server-side fog of war that will protect against wall hacks, ESP cheats, and loot revealers. The game will also use dedicated servers with authority on key combat and looting actions, meaning the servers will be protected against client-side interference. The anti-cheat announcement also mentions that in the case of a crash or connection loss, players will be able to rejoin the game as soon as the connection is re-established, although they will have to rely on teammates to protect their character.
Most notably, though, Bungie announced that any cheaters caught cheating in Marathon will receive a permanent ban from the game. While an authoritative stance has been well received by the community, there are concerns over BattlEye potentially tagging false positives and banning players who weren't guilty of cheatingβan issue that was recently brought up by the Apex Legends community when a player was falsely banned after the new Logitech G Pro X2 Superstrike seemingly triggered a ban threshold for gameplay automation.
The aviation-style BlackShark chassis, in a cheaper stripped-down form that preserves wireless connectivity and great comfort levels, elevates the new V3 X.
How Gene Amdahl turned IBMβs mainframe blueprint into a rival empire β and gambled on wafer-scale silicon decades before the AI era made it viable.
Disney Worldβs The Magic of Disney Animation will feature an audio-animatronic Olaf hosting a drawing experience alongside Disney animators, where guests learn to sketch Disney characters β including Olaf himself.
The Russia-linked state-sponsored threat actor tracked as APT28 has been attributed to a new campaign targeting specific entities in Western and Central Europe.
The activity, per S2 Grupo's LAB52 threat intelligence team, was active between September 2025 and January 2026. It has been codenamed Operation MacroMaze. "The campaign relies on basic tooling and the exploitation of legitimate services
Bethesda game director Todd Howard says it's not using AI to "generate anything," but acknowledges its potential as a tool and says "you can't ignore" it.
Xbox co-founder Seamus Blackley has raised concerns that Microsoftβs increasing focus on AI could sideline the Xbox brand. In a recent interview, he argues that Xbox is being βsunsettedβ as the company pivots toward generative AI, though his comments remain speculative.
WWE and 2K have disclosed the full details on what players can expect to experience in WWE 2K26's version of WWE 2K25's The Island mode, from a new non-linear story to expanded gameplay features.
Mozilla announced in early February that it had implemented its "AI kill switch" in a nightly build after severe community backlash, with the full release slated for Firefox 148. As of February 23, Firefox 148 is officially available for download via the download server ahead of the officially announced February 24 launch date. According to Mozilla, the AI features will remain disabled through updates once they have been disabled via the kill switch.
The AI kill switch isn't the only new change coming to Firefox 148, with Mozilla also slated to add features like a split view and HDR video streaming on Windows, with both features seemingly leaving experimental in build 148. Hardware acceleration is also expected to speed up PDF load times, and the sidebar will be getting a visual update with convenient access to bookmarks, history, AI tools, and the settings menu. As with other Firefox UI elements, the new sidebar is fully customizable in the settings menu.
DeepNude Online is a global database that tracks legislation, statistics, and educational resources related to AI-generated intimate imagery. It offers an interactive regulation map covering over 150 countries with details on criminal penalties, civil remedies, platform liability, and age restrictions. Use the site to compare regional approaches, explore trends and estimates on usage and harm, and access guidance for parents, educators, employers, and individuals. The platform updates regularly to support policymakers, researchers, and advocates working to combat non-consensual AI imagery.
The team that sold their last app Dark Sky to Apple are back with Acme Weather, which offers alternative forecasts, rainbow and sunset alerts, and more.
Do you remember that game from Amazon and Glowmade at Gamescom ONL 2024 that put Geoff Keighley in its trailer and looked like a more medieval version of Fall Guys? No? Well, to remind you (unless you're one of the 10 people playing it on Steam right now who need no reminder), that game was King of Meat, a co-op party platformer that dropped four friends into a medieval, community-built obstacle course. That's what King of Meat was, with 'was' being the keyword here, because today, Amazon and Glowmade announced on the game's official website that its servers are going [β¦]
The biggest hindrance to smartphone chipsets unlocking their potential is heat dissipation, and while TSMCβs 2nm process is expected to introduce some efficiency improvements, the ever-growing complexity and size of these SoCs mean that newer packaging needs to be adopted to break through the performance ceiling. One tipster notes that the industry has been discussing about companies like TSMC and Huawei exploring 3D packaging for the smartphone category, but the reality is that this technology offers far too many drawbacks for it to be adopted for this specific sector. Instead, these firms appear to focus solely on improving manufacturing processes. [β¦]
Bungie's upcoming first-person PvEvP extraction shooter, Marathon, will be out on PC, PS5, and Xbox Series X/S in a little more than a week from the time of this writing, and as you might expect, there has been a lot of communication and marketing from the team as we get closer to the game's release. The most recent of which arrived today, in the form of a new blog post on the official Bungie website, all to do with the game's networking and security. The blog post highlights the game's dedicated server networking and how elements like Fog of War [β¦]
Sidekick Publishing and developer Randwerk are excited to announce their partnership on the highly-wishlisted open-world roguelike WANDERBURG, with a surprise playable demo launching Today as part of Steam Next Fest. WANDERBURG landed with a bang during its breakout reveal at the 2025 PC Gaming Show, with a trailer that has since racked up over 470,000 views. The game has since received over 250,000 wishlists and saw 126,000 participants during the recent closed playtest.
Inspired by Mortal Engines and Howl's Moving Castle, WANDERBURG is a minimalist open-world roguelike in an ecosystem of Castles on Wheels. Consume, grow bigger, upgrade your modules, and survive! Unlock new weapons, build your castle, and discover a procedurally generated map.
According to The Wall Street Journal, Nvidia is collaborating with MediaTek to develop its N1 and N1X PC SoCs, which integrate CPU, GPU, and NPU components into a single chip. Major PC manufacturers such as Dell and Lenovo are reportedly working on several laptops powered by the new processors, with...
Here's how to watch Love Island All Stars finale for free β live on 23rd February as season 3 favorites Belle and Harrison compete for a shot at love and the Β£50,000 prize.
Anthropic accuses DeepSeek, Moonshot, and MiniMax of using 24,000 fake accounts to distill Claudeβs AI capabilities, as U.S. officials debate export controls aimed at slowing Chinaβs AI progress.
Uber Autonomous Solutions will see the company selling both software and services for all the tasks associated with operating a robotaxi, self-driving truck, or sidewalk delivery robot business.
Flamingo Compliance is a tax residency and visa compliance platform for globally mobile individuals and teams. It automatically records trips across countries, US states, and select cities, calculates Schengen 90/180 limits, tracks long-term visas and permits, and alerts you as thresholds approach. You can use the Passport Index, plan future travel, and export audit-ready reports. Your data stays on your device with optional iCloud sync and no precise tracking.
Almost nine months after the game's announcement, the team behind Ashes of the Singularity II is finally ready to share more about this highly anticipated real-time strategy game sequel. A demo is available for download on Steam as part of the newly launched Next Fest, allowing players to try two of three factions, three maps, the full skirmish mode, and even 8-player multiplayer. Moreover, we have an exclusive interview with Oxide Games, diving into pretty much every major aspect of the game. The participants were Brett Norton (Head of Production), Adrian Wright (General Manager), Gabriela Leskur (Narrative and Experience Lead), [β¦]
Publisher Nacon will host its next Nacon Connect event next week on March 4, 2026, at 11am PT / 2pm ET / 7pm BT. A press release for the event doesn't identify how long it will be, but it does tease new looks at upcoming titles like Edge of Memories, The Mound: Omen of Cthulhu, and Cthulhu: The Cosmic Abyss. The press release also adds that "This key event will highlight the publisher-developer's future releases as well as the latest from its accessories department," so we know we won't just be hearing about new games from Nacon; we'll also get [β¦]
The Japanese government is eager to expand onshore production, and one way to attract investment is to offer incentives to giants like SK hynix and Samsung. Japanese Government's Support & Incentives Reportedly Reduce TCO of Memory Fabs by More than 50% The global semiconductor dynamics have evolved rapidly since nations like Japan and the US have made chip production a matter of national security. Incentives like the CHIPS Act have contributed significantly to the growth of American manufacturing, and the current Japanese administration is now looking to attract private investment as well. A report by Chosun Biz reveals that memory [β¦]
AMD is absent when gamers need its help, but no worries! Optiscaler is one step ahead, thanks to the contributors. Optiscaler Version 0.9.0-Pre10 Test Build Now Offers FSR 4 Support for Vulkan Games AMD isn't moving an inch when it comes to extending FSR 4.0 (FidelityFX Super Resolution) support. It has not just restricted FSR 4 to RDNA 4 GPUs; it has also made its availability limited to only DX12 titles. It has been nearly a year since the new upscaler from AMD was rolled out, but to this day, AMD just couldn't enable FSR 4 on Vulkan titles. Thanks [β¦]
Optical drives can still be handy in 2026, though desktop and PC laptop makers very rarely offer them. Here's a USB-attached device that is also a SATA dock, and more, for under $21.
German data center operator Hetzner announced today that itβs raising prices across its cloud, dedicated server, storage, and load balancer products starting April 1.
A major kernel update, Linux 7.0, has been officially released. Although it'll take some time to show up in various Linux distros, the kernel comes with preliminary support for AMD's upcoming Zen 6 and Intel's Nova Lake.
AMD has reportedly stopped delivering new driver updates to handheld gaming PCs with the AMD Ryzen Z1 Extreme APU, including Asus ROG Ally X and Lenovo Legion Go S.
Advertisers contacting Google Ads support may now need to grant explicit authorization before they can even submit a help request β giving a Google specialist permission to access and make changes directly inside their account.
Hereβs whatβs happening. Users are first routed to a beta AI chat. If they opt to submit a support form instead, they must tick an βAuthorisationβ box. The wording allows a Google Ads specialist, on behalf of the company, to reproduce and troubleshoot issues by making changes directly in the account.
The fine print is clear. Google doesnβt guarantee results. Any adjustments are made at the advertiserβs own risk. And the advertiser remains solely responsible for the impact on campaign performance and spending.
Why we care. The required checkbox shifts more responsibility onto advertisers at a time when automation and AI already limit hands-on control. If support makes changes, the performance and spend risk still sits with the advertiser.
Between the lines. This creates a trade-off between speed and control. Granting access could accelerate troubleshooting, but it also opens the door to account-level changes that may affect live campaigns β without any assurance of improved outcomes.
The bottom line. Getting support may now mean temporarily handing over the keys β while keeping full accountability for whatever happens next.
First seen. This new caveats to getting support was spotted by PPC specialist Arpan Banerjee who shared spotting the message on LinkedIn.
Cybersecurity researchers have disclosed details of a new cryptojacking campaign that uses pirated software bundles as lures to deploy a bespoke XMRig miner program on compromised hosts.
"Analysis of the recovered dropper, persistence triggers, and mining payload reveals a sophisticated, multi-stage infection prioritizing maximum cryptocurrency mining hashrate, often destabilizing the victim
Modders update The Witcher Online, making the multiplayer mod even better Last month, modders added online multiplayer to The Witcher 3: The Wild Huntβs PC version, creating The Witcher Online. This mod allows gamers to play through the entire game with their friends. With The Witcher Online, players can travel together, complete quests together, and [β¦]
Microsoftβs latest Surface Pro firmware update fixes VPN and cellular issues, arriving as the company deepens its 5G push through a new Ericsson partnership.
Ever since Memory of a Killer burst onto the scene, fans have been hoping for a Grey's Anatomy reunionβ but according to Patrick Dempsey, it'll never happen.
All the ways to watch Everton vs Man United live streams online and from anywhere, as the Toffees look to make it back-to-back victories over the Red Devils.
Microsoft is reportedly working on yet another "advanced" Notepad feature that has little to do with basic text editing. According to unnamed sources cited by Windows Latest, the application will soon support inserting images into text-based documents.
Vfrog lets you create and ship production-ready computer vision models in minutes. Describe what to detect in natural language, and the platform handles setup without requiring computer vision expertise. Upload a small dataset and use synthetic data to fill gaps, then auto-label up to 80% and quickly review the rest. Vfrog trains, optimizes, and deploys your model, delivering an API you can use anywhere. Start with flexible credits from $49 a month and scale to enterprise features like advanced analytics, custom integrations, and real-time processing.
SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.
A new report from Game File points to the latest source of video game industry layoffs, this time coming from Tencent and its TiMi Montreal studio. In this case, the whole studio is getting shut down, leading to everyone on the team seemingly losing their roles nearly five years after the studio was founded with the intention of creating "AAA open-world multi-platform games." Game File's report comes after a now-deleted LinkedIn post from one of the studio's programmers shared that the studio had been shuttered, with employees having been aware of the situation "for some time." They also added that [β¦]
In his latest hour-long conversation with Greg Miller from Kinda Funny, Bethesda's Todd Howard touched on various subjects, includingΒ The Elder Scrolls VIΒ and Starfield, the usage of AI in game development, and even his feelings toward Fallout 76. When it launched in late 2018, Fallout 76 quickly became a sort of punching bag for critics (including Wccftech's Chris Wray) and gamers alike. The game had several issues at release, including optimization, a lack of human NPCs (by design, as the game is set before any other in the series and was conceived with players as the first Vault dwellers getting out [β¦]
This past Friday, the video games industry, and more specifically, Xbox and Microsoft, entered a new era. A post-Phil Spencer and Sarah Bond era, with the announcement of Spencer's retirement and Bond's resignation. Former Microsoft CoreAI chief executive officer, Asha Sharma, took Spencer's place, while Matt Booty stepped into a new role as Xbox's chief content officer. As the industry and consumers wrap their heads around the sudden shake-up, a new report from The Verge looks to provide some insight into why it happened the way it did. Why is Sarah Bond leaving Microsoft instead of being the one to [β¦]
Over the past few months, video gaming has become a rather expensive hobby, with hardware and game prices rising consistently, risking pricing out more and more gamers as the worldwide economic situation remains challenging. However, not every publisher is set to increase prices, and some, like Clair Obscur: Expedition 33 publisher Kepler Interactive, are set to continue employing a pricing strategy that is respectful of gamers' money and time. Speaking with the BBC, Kepler Interactive's CEO Alexis Garavaryan commented on the company's pricing strategy, which has "kind of taken the opposite action" to what most major publishers have done in [β¦]
A new year means a newΒ WWE 2K game,Β and I recently made the trip to WWE Headquarters in Stamford, Connecticut, to go hands-on withΒ WWE 2K26Β (readΒ more about that here). As has become tradition, I also sat down with longtime WWE 2K series creative director Lynell Jinks and gameplay producer Bryan Williams to take the current temperature of the series. We delved into a lot of topics, including WWE 2K26βs changes to the seriesβ core stamina and reversal mechanics, the gameβs massive 400 slot roster, added match types, new βRingside Passβ approach to DLC, why Visual Concepts knew The Island wouldnβt wow everyone [β¦]
Last yearβs entry in the WWE 2K series left some, including me, wanting. After several years of steady piecemeal improvement, WWE 2K25 went all-in on The Island, a new cosmetic-festooned online hub similar to NBA 2K's The City, with most other aspects of the game falling by the wayside. Was this just a one-year misstep, or the beginning of a new direction? Last week, I traveled to WWE Headquarters in Stamford, Connecticut, to go hands-on withΒ WWE 2K26Β and was surprised to find I could test pretty much the entire game (in years past, journalists were typically given a curated list of [β¦]
Demand Gen marks a shift in Google Ads toward visual advertising beyond keywords and text. Relying on traditional strategies when testing it wastes budget, hurts performance, and limits opportunity. To succeed, you have to think more like a social advertiser than a search advertiser.
At SMX Next, Industrious Marketing owner Jack Hepp explained why many businesses struggle with demand gen campaigns β especially in B2B and lead generation β while also sharing insights relevant to ecommerce.
Understanding the Shift: From Intent to Interruption
Demand Gen reflects Googleβs shift from intent-first search advertising to visual, discovery-based campaigns.
Instead of targeting users actively searching for your service, you reach them as they scroll through YouTube, Gmail, or Discovery feeds.
This changes your approach: visual creative becomes the new keyword, replacing traditional targeting.
Common misalignments in Demand Gen strategy
Applying outdated search strategies can lead to failure with Demand Gen. The four main mistakes:
Expecting bottom-of-funnel CPAs from mid-funnel traffic.
Using overly broad, βspray and prayβ targeting.
Running bland, generic creative.
Not knowing how to optimize without negative keywords.
Success requires a social advertising mindset.
Campaign structure: Understanding the hierarchy
Demand Gen uses a two-level structure.
Campaign-level settings control broad parameters like bidding strategy, conversion goals, and device targeting.
Ad groupβlevel settings control audiences, locations, and channels.
Each ad group learns independentlyβinsights donβt transferβallowing precise audience segmentation with tailored creative.
Creating interruption-based creative
You must stop their scroll within 3-4 seconds. Your creative must capture attention immediately, speak to a specific pain point, and present your solution.
Unlike search ads β where users are actively looking for you β Demand Gen interrupts browsing, so your message must be instantly compelling and problem-focused.
Aligning visuals to the customer journey
Match your offer to audience readiness.
Cold audiences need educational content like free guides or diagnostic tools.
Warm audiences respond to case studies, webinars, and comparison tools.
Hot audiences are ready for demos and direct purchase offers.
Misaligning them β like pushing demos to cold audiences β guarantees failure from the start.
The power of problem-focused creative
Generic ads with stock photos and basic headlines get scrolled past. Winning creative uses bold headlines, striking visuals, and problem-focused messaging.
For example, β43% of cyberattacks target small businessesβ speaks to a specific pain point, making the ad stand out and prompting engagement instead of a scroll.
Bidding and budget strategies
Demand Gen uses campaign goals rather than traditional bidding strategies: conversion-focused, click-focused, or conversionβvalueβfocused.
Aim for 50+ conversions per month and budget 10β15x your target CPA to build enough data.
For click-based bidding, set budget based on desired traffic volume and target CPC.
Demand Gen is highly data-reliant, so hitting these thresholds is critical to performance.
Can Demand Gen work with small budgets?
Yes, with strategic planning.
Focus on mid- or upper-funnel audiences and optimize for MQLs instead of bottom-funnel conversions. This helps you reach 50+ monthly conversions for data density, even with smaller budgets.
Align your goals, targeting, and budget to generate enough conversion data.
Building the right audience
Avoid two extremes:
Audiences that are too broad (billions of impressions) where Google canβt identify your target.
Audiences too narrow (a few thousand impressions) where you canβt build data density.
The sweet spot: start with custom segments based on search terms or competitor websites, then layer in lookalike segments and strategic first-party data. Avoid optimized targeting at first β it works best to expand already successful campaigns.
The role of creative in targeting
Your creative shapes who Google targets. The people who engage with your ads teach Google who to show them to next.
Performance peaks when your creative speaks to your ideal customer profile. Align messaging to the buyerβs stage β cold audiences need different messaging than hot prospects.
Strategic exclusions
Use exclusions surgically, not broadly. Itβs tempting to exclude like negative keywords, but over-excluding shrinks your audience too much.
Focus only on clear non-converters (e.g., specific age groups, locations, or audiences you know wonβt respond). Give Google room to find engaged users within your parameters, rather than narrowing to the point of ineffectiveness.
Optimization: Where to focus
Without negative keywords, optimize through three levers: creative, audience, and offer. Test multiple formats (video, image, carousel) and styles (UGC, testimonials, problem-focused messaging). Continuously refine what works with new hooks and data points.
Test offers to match audience readiness β cold audiences need educational content, while hot audiences need direct CTAs.
Prioritize post-click optimization: improve landing pages, strengthen tracking with CRM integration, and ensure clean data feeds Googleβs learning.
Real-world case study
A telecommunications company targeting B2B managed IT services drove strong results by aligning all three elements.
Offer: An interactive quiz showing businesses how managed IT could reduce costs.
Targeting: Custom segments based on proven search terms and competitor website visitors.
Creative: Problem-focused messaging about cybersecurity threats to small businesses.
Results:
$10 cost per MQL.
3.8% conversion rate.
40% of quiz takers became SQLs.
20% increase in total SQLs.
Key takeaways
As you plan your next campaign:
Match your creative to your customer and their stage in the journey.
Target the right audience at the right point in that journey.
Test and optimize creative and offers to find what resonates and drives action.
Gartner predicted traditional search volume will drop 25% this year as users shift to AI-powered answer engines. Googleβs AI Overviews now reach more than 2 billion monthly users, ChatGPT serves 800 million users each week, and Perplexity processes hundreds of millions of queries every month.
Getting found online is no longer just about ranking on Page 1. Itβs about being the source AI engines cite when they generate an answer.
Thatβs the job of generative engine optimization (GEO) β and in 2026, itβs no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works.
What is GEO β and why 2026 is the tipping point
GEO is the practice of structuring your content and digital presence so that AI-powered search platforms β including ChatGPT, Google AI Overviews, Perplexity, Claude, and Copilot β can retrieve, cite, and recommend your brand when answering user questions.
If traditional SEO was about earning a spot among 10 blue links, GEO is about earning a place among the two to seven domains large language models typically cite in a single response. The competition is tougher, but the payoff is big: when an AI engine names your brand in its answer, it delivers an implicit endorsement no organic listing ever could.
Several forces make 2026 the tipping point. AI search adoption is moving beyond experimentation as users form platform loyalty, choosing their preferred AI engine the way they once chose between Google and Bing.
At the same time, GEO has gone mainstream at the enterprise level, with dedicated conferences, agency specializations, and a growing ecosystem of purpose-built tools. Academic research reinforces this shift. A Princeton study that coined the term, along with a 2025 paper on citation bias in AI search, shows that AI engines strongly favor earned mediaβauthoritative third-party sourcesβover brand-owned content.
Understanding this dynamic isnβt optional. Itβs the foundation of any effective GEO strategy.
A practical GEO framework: assess, optimize, measure, iterate
Treating GEO as a one-time content tweak is the biggest mistake you make. In reality, GEO demands the same ongoing discipline as SEO. The framework below lays out a repeatable structure to get it right.
Phase 1: Assess your AI search readiness
Before you optimize anything, you need a baseline. Most brands obsess over Google rankings yet have no visibility into how AI engines perceive and present their brand. Thatβs like running a business without ever checking your bank balance.
An effective GEO audit should answer a few core questions:
Are major AI engines citing your content at all?Β
Can AI crawlers read and understand your structured data?Β
How does your brand show up in AI-generated answers β accurate, positive, neutral, or wrong?Β
Where are competitors earning AI citations that youβre missing?
The audit doesnβt need to take months. Tools like Geoptieβs free GEO Audit can assess your siteβs AI search readiness and surface actionable insights in minutesβgiving you a clear starting point before you invest in optimization.
Phase 2: Optimize your content for AI engines
This is the tactical core of any GEO strategy. Focus your optimization on four areas: content structure, entity authority, technical foundations, and content freshness.
Structure content for AI retrieval
AI engines donβt read content the way people do. They break pages into individual passages and evaluate each one for relevance, clarity, and factual density. Every section needs to stand on its own.
Start each section with a clear, direct answer. Then expand with context.
Use a clean heading hierarchy (H2 and H3) to signal the topic of each passage.
Add brief TL;DR statements under key headings so they can stand alone as answers.
Include FAQ sections. AI engines rely heavily on clear question-and-answer pairs when building responses.
Build entity authority
GEO focuses on entities β your brand, your people, your products β not just individual pages. Strengthen those entity signals to increase the odds that AI engines recognize your brand and cite it with confidence.
Keep your brand mentions consistent across the web.Β
Publish clear, detailed About and author bio pages.Β
Pursue a Wikipedia presence when it makes sense.Β
Actively build and manage your knowledge panel.
Research shows AI engines favor earned media β third-party coverage, reviews, and industry mentions β over content on your own site.
Digital PR and thought leadership arenβt just brand plays anymore. Theyβre direct GEO levers.
Nail the technical foundations
Technical GEO optimization overlaps with traditional SEO, but it adds AI-specific layers.
Implement schema markup β especially Article, Organization, FAQ, HowTo, and Breadcrumb β to help AI engines parse your content.
Review your robots.txt file to ensure AI crawlers like GPTBot, ClaudeBot, and PerplexityBot arenβt blocked.
Consider adding an llms.txt file to guide AI systems on how to interpret your site.
And donβt ignore the fundamentals. Fast load times, clean site architecture, and mobile optimization still drive discoverability and crawlability.
Prioritize freshness and depth
AI engines weigh recency when selecting sources. A guide published in 2024 with no updates will lose ground to a 2026 article on the same topic.
Refresh your cornerstone content regularly. Add updated data, new insights, and a clear βLast updatedβ timestamp.
Original research, proprietary data, and expert commentary attract citations. If you publish something no one else has β a benchmark study, a unique dataset, or a framework built from your experience β AI engines have a reason to cite you over a dozen lookalike alternatives.
Phase 3: Measure your AI search performance
Measurement is the biggest gap in most GEO strategies today. Marketers whoβve spent years refining Google Analytics dashboards often have no comparable visibility into AI search performance.
Track the metrics that matter:
Measure AI citation frequency β how often your brand appears in AI-generated answers.
Track share of voice β your mentions versus competitors across AI platforms.
Monitor citation sentiment β whether AI accurately and positively presents your brand.
And measure AI-referred traffic β visits and conversions from AI search, tracked through GA4 attribution.
The challenge is that traditional SEO tools donβt track these metrics. You need purpose-built GEO platforms that query AI engines directly and monitor brand performance over time.
If you want a quick snapshot, Geoptieβs free Rank Tracker shows your position across multiple AI engines instantly. Itβs a practical starting point before you commit to a full monitoring setup.
Phase 4: Iterate and scale
GEO isnβt a launch-and-forget initiative. The AI search landscape shifts fast β models update, citation patterns change, and competitors adapt. Your strategy needs to evolve just as quickly.
Use your performance data to see whatβs earning citations β and why. Identify which AI platforms drive the most value in your vertical. Track where competitors are gaining or losing ground.
Then scale what works. Repurpose high-performing content across formats. Turn a well-cited guide into a data page, a video script, and a set of targeted FAQ entries.
Build a cross-functional GEO workflow. Generative engine optimization isnβt just the content teamβs job. It lives at the intersection of content marketing, SEO, digital PR, and product marketing.
Platforms like Geoptie bring audit reports, competitor intelligence, citation analytics, and content optimization into one dashboard. That makes it practical to manage the entire cycle in one place instead of stitching together multiple tools.
Now is the time to build GEO capability
GEO isnβt a passing trend. Itβs the new foundation of digital discovery.Β
As AI search adoption accelerates through 2026 and beyond, the gap between brands that invest now and those that wait will only widen.
The playbook is straightforward:
Assess where you stand today.Β
Optimize your content and technical foundation for AI retrieval.Β
Measure performance across the platforms that matter.Β
Then iterate relentlessly.
Brands that build this discipline into their marketing stack now will earn compounding advantages as AI becomes the primary way customers discover, evaluate, and decide who to trust.
The question isnβt whether GEO matters. Itβs whether youβll lead or follow.
Ready to take control of your AI visibility?
Geoptie gives you everything you need to master GEO from one platform. Run comprehensive GEO audits, track AI rankings across ChatGPT, Google AI, Perplexity, Claude, and more, analyze competitors, monitor citations, and build AI-first contentβall in one place.
Whether youβre new to GEO or scaling an established strategy, Geoptie turns insight into action from day one. Start your free 14-day trial and see exactly where your brand stands in AI search.
ASML aims to reduce chipmaking costs by boosting its EUV power ASML has confirmed that they have found a way to make its EUV lithography machines faster. With a new high-power EUV light source, ASML aims to boost the chipmaking productivity of its machines by 50% by 2030. ASML hopes that this tech will lower [β¦]
Ashes of the Singularity II now has a free demo on Steam Until March 2nd, PC gamers will be able to play a free demo version of Ashes of the Singularity II on Steam. This demo arrives as part of Steam Next Fest, and gives gamers a chance to play Oxide Gamesβ newest RTS ahead [β¦]
Blizzard Entertainment has released the final, definitive public release and early access dates for World of Warcraft's upcoming Midnight expansion, and we have curated them so you won't miss out on the launch.
ASML says it has boosted the light source power in its EUV lithography systems to 1,000 watts, up from roughly 600 W today. According to a Reuters report, the company claims the increase could enable up to 50% more chip output by the end of the decade. More source power translates directly into higher throughput. ASML says customers could process around 330 wafers per hour by 2030, compared to about 220 wafers per hour today, lowering the cost per chip. EUV light at a 13.5 nm wavelength is generated by firing a COβ laser at microscopic droplets of molten tin, creating plasma that emits EUV radiation. The light is then collected and directed through precision optics supplied by Carl Zeiss AG. To reach 1,000 W, ASML doubled the droplet rate to roughly 100,000 per second and shifted to a two-pulse laser shaping approach instead of a single pulse. The company says there is a path toward 1,500 W and potentially even 2,000 W over time.
ASML is the only supplier of commercial EUV scanners, used by major chipmakers including TSMC, SK Hynix, and Intel. The tools are considered critical to advanced node production and have been subject to export restrictions to China. The move is aimed at maintaining ASML's lead as U.S. companies, such as Pat Gelsinger's xLight EUV startup and Chinese efforts to develop competing lithography systems continue to ramp. Chinese companies have reportedly been sourcing parts from older ASML machines through secondary markets. Huawei is leading the charge, working to build a homegrown AI supply chain as a way around foreign tech restrictions. The company set up a large semiconductor manufacturing facility in Guanlan focused on 7 nm chips for its own processors. The Chinese government had initially aimed to have a working prototype from this effort by 2028.
Sam Altman dismisses viral claims about ChatGPTβs water use β but the bigger question of AIβs growing energy and environmental impact remains unresolved.
The Swedish VPN firm says attempts to raise awareness against mass surveillance with its "And Then?" campaign are getting halted in the UK. Here's all we know.
Save 25% on 16GB TeamGroup DDR5-6000 RAM using this voucher code β a huge price cut in a memory market that hasnβt been kind to PC builders lately.
Spotify continues to test its AI-powered βPrompted Playlistβ feature, now rolling out the tool to Premium subscribers in the U.K., Ireland, Australia, and Sweden.
Finnish unicorn IQM plans to go public via a special purpose acquisition company (SPAC) valuing the company at approximately $1.8 billion β joining the growing cohort of quantum computing companies listed on U.S. stock markets.Β
Chinese hackers allegedly broke into the network of an Ivanti subsidiary in 2021. The hackers exploited a backdoor in its VPN product, which allowed the hackers to gain access to 119 other unnamed organizations.
In sharing the story, Redditor cgtechuk said he was running out of space after upgrading to four 16TB drives purchased from Amazon UK in 2020. Unfortunately, the 28TB replacement drives he had been eyeing were skyrocketing in price locally. Having previously purchased hardware in the US before, he decided to...
eve offers an income protection subscription for software engineers fearing AI-driven job disruption. It covers job loss events such as involuntary terminations tied to AI adoption, role elimination through automation, and layoffs citing AI. The service delivers monthly income replacement with simple, configurable coverage products that offer clear payment periods and benefit durations. Packages range from Essential to Elite and can include skills retraining funds and career transition support. Transparent, indicative pricing helps you gauge coverage ahead of launch.
Final Fantasy VII Remake Intergrade made its debut on Nintendo Switch 2 and Xbox Series consoles in January, and the Switch 2 port in particular has been praised as a solid port that accounts for the system's technical limitations compared to theΒ PlayStation 5Β andΒ Xbox Series X,Β delivering the best possible experience. With Final Fantasy VII Rebirth and Final Fantasy VII Remake Part 3, however, achieving a high-quality port is definitely going to be more challenging, but the development team is set to deliver a 30 FPS on the weaker platforms, such as the Switch 2 and Xbox Series S, according to the [β¦]
ASML plans to enable fab manufacturers to aggressively increase production through its latest breakthrough in EUV, as the Dutch chipmaker ramps up its light-source capabilities. ASML's Enhanced EUV Light Source Projected to Bring in a Huge Increase in Fab Output, Only With Equipment Upgrades The semiconductor industry is currently in a supercycle driven by demand from fabless manufacturers, not just for consumer products but also for enterprise/AI. We have extensively reported on how chip giants like TSMC are under significant supply constraints, and one way the supply chain is addressing this is by building an extensive fab network. However, ASML [β¦]
After several days of downtime, ASUS.de is back online, but Acer has yet to restore its Germany regional website. ASUS.DE is Now Live, and ACER.DE is Still Down; ASUS Removes Disputed Desktop and Laptop Products From the Site Due to Ban by Munich Court ASUS and Acer have been facing legal action from Nokia over a patent licensing dispute related to the HEVC/H.265 video codec.. The Munich I Regional Court forced both companies to halt direct sales of certain desktop PCs and laptops in Germany due to the same reason. The court found that ASUS and Acer had not agreed [β¦]
When you look at the state of the video game industry today, where long-running studios with veteran talent and brand-new teams (even ones built with veteran devs) get laid off entirely after their first project flops, it's easy to say that each new game hitting the market has a lot riding on it. In that general economic sense, ZA/UM's upcoming espionage CRPG, Zero Parades: For Dead Spies, has a lot riding on it. But it also carries a heavier burden than other new titles. Few games have to deal with trying to best a predecessor that is as well-regarded as [β¦]
At the time of this writing, we are days away from the global release of Resident Evil Requiem, the ninth mainline entry in Capcom's long-running, beloved horror series. It's an exciting time for fans of the series and horror fans, but it's also a tense time to be online, because there are plenty of spoilers online to be found. While Capcom has already issued a plea to fans asking them not to share these spoilers, industry icon and director of Resident Evil 2, Hideki Kamiya, has a different take on these spoilers getting out there. In its statement, Capcom says, [β¦]
The Trump Administrations' new sweeping tariffs for all American imports could end up hurting American companies and benefitting their international competition at the same time, thanks to existing tariff carve-outs and rising material costs for U.S. producers.
Asus delivers a flagship 32-inch OLED with the ROG Swift PG32UCDM3. It sports 4K resolution, 240 Hz, Adaptive-Sync, Quantum Dot wide gamut color, DisplayHDR 500, and HDR10, and is one of the few monitors to support Dolby Vision.
Most SEO professionals give Google too much credit. We assume Google understands content the way we do β that it reads our pages, grasps nuance, evaluates expertise, and rewards quality in some deeply intelligent way. The DOJ antitrust trial told a different story.
Under oath, Google VP of Search Pandu Nayak described a first-stage retrieval system built on inverted indexes and postings lists, traditional information retrieval methods that predate modern AI by decades. Court exhibits from the remedies phase reference βOkapi BM25,β the canonical lexical retrieval algorithm that Googleβs system evolved from. The first gate your content has to pass through isnβt a neural network. Itβs word matching.
Google does deploy more advanced AI further down the pipeline, including BERT-based models, dense vector embeddings, and entity understanding systems. But those operate only on the much smaller candidate set traditional retrieval produces. Weβll walk through where each technology enters the process.
This matters for content optimization tools like Surfer SEO, Clearscope, and MarketMuse. Their core methodology β a mix of TF-IDF analysis, topic modeling, and entity evaluation β maps directly to how that first retrieval stage scores documents. The tools are built on the right foundation. The problem is that most people use them incorrectly, and the studies backing them have real limitations.
Below, Iβll explain how first-stage retrieval works and why it still matters, what the research on content scoring tools actually shows β and doesnβt show β and most importantly, how to use these tools to produce content that earns its way into the candidate set without wasting time chasing a perfect score.
How first-stage retrieval works and why content tools map to it
Best Matching 25 (BM25) is the retrieval function most commonly associated with Googleβs first-stage system.Β
Nayakβs testimony described the mechanics it formalizes: an inverted index that walks postings lists and scores topicality across hundreds of billions of indexed pages, narrowing the field to tens of thousands of candidates in milliseconds.Β
Hereβs what matters for content creators:
Term frequency with saturation: The first mention of a relevant term captures roughly 45% of the maximum possible score for that term. Three mentions get you to about 71%. Going from three to thirty adds almost nothing. Repetition has steep diminishing returns.
Inverse document frequency: Rare, specific terms carry more scoring weight than common ones. βPronationβ is worth roughly 2.5 times more than βshoesβ in a running shoe query because fewer pages contain it.
Document length normalization: Longer documents get penalized for the same raw term count. All of these scoring algorithms are essentially looking at some degree of density relative to word count, which is why every content tool measures it.
The zero-score cliff: If a term doesnβt appear in your document at all, your score for that term is exactly zero. Not low. Zero. Youβre invisible for every query containing it.
That last point is the single most important reason content optimization tools have value. If you write a comprehensive rhinoplasty article but never mention βrecovery time,β you score zero for that entire cluster of queries, regardless of how good the rest of your content is.Β
Google has systems like synonym expansion and Neural Matching β RankEmbed β that can supplement lexical retrieval and surface additional documents. But counting on those systems to rescue a page with vocabulary gaps is a risky strategy when you can simply cover the term.
After first-stage retrieval, the pipeline gets progressively more expensive and more sophisticated. RankEmbed adds candidates keyword matching missed. Mustang applies roughly 100+ signals, including topicality, quality scores, and NavBoost β accumulated click data over 13 months, described by Nayak as βone of the strongestβ ranking signals.Β
DeepRank applies BERT-based language understanding to only the final 20 to 30 results because these models are too expensive to run at scale. The practical implication is clear: no amount of authority or engagement signals helps if your page never passes the first gate. Content optimization tools help you get through it. What happens after is a different problem.
Three major studies have examined whether content tool scores correlate with rankings: Ahrefs (20 keywords, May 2025), Originality.ai (~100 keywords, October 2025), and Surfer SEO (10,000 queries, July 2025). All found weak positive correlations in the 0.10 to 0.32 range.
A 0.24 to 0.28 correlation is actually meaningful in this context. But these numbers need serious qualification. Every study was conducted by a vendor, and in every case, the vendorβs own tool performed best.Β
No study controlled for confounding variables like backlinks, domain authority, or accumulated click data. The methodology is fundamentally circular: the tools generate recommendations by analyzing pages that already rank in the top 10 to 20, then the studies test whether pages in the top 10 to 20 score well on those same tools.
The real question β whether following tool recommendations helps a new, unranked page climb β has never been rigorously tested. Clearscopeβs Bernard Huang put it directly: βA 0.26 correlation is not the brag they think it is.βΒ
Heβs right. But a weak positive correlation is exactly what youβd expect if these tools solve the retrieval problem β getting into the candidate set β without solving the ranking problem β beating competitors once there. Understanding that distinction is what makes these tools useful rather than misleading.
Why not skip these tools altogether?
Expert writers are terrible at predicting how their audience actually searches. MIT Sloanβs Miro Kazakoff calls it the curse of knowledge. Once you know something, you forget what it was like before you knew it.Β
Clearscopeβs case study with Algolia illustrates the problem precisely. Algoliaβs writers were technical experts producing genuinely excellent content that sat on Page 9. The problem wasnβt quality. The team was using internal jargon instead of the language their audience actually typed into Google.Β
After adopting Clearscope, their SEO manager Vince Caruana said the tool helped the organization βstart writing for our audience instead of ourselvesβ by breaking out of internal vocabulary. Blog posts moved from Page 9 to Page 1 within weeks. Not because the writing improved, but because the vocabulary finally matched search behavior.
Googleβs own SEO Starter Guide acknowledges this dynamic, noting that users might search for βcharcuterieβ while others search for βcheese board.β Content optimization tools surface that gap by showing you the actual vocabulary of pages that have already demonstrated retrieval success.Β
You can do everything a tool does manually by reading top results and noting common themes, but the tools automate hours of SERP analysis into minutes. At $79 to $399 per month, the investment is justified when teams publish frequently in competitive niches or assign work to freelancers lacking domain expertise. For a solo blogger publishing once or twice a month, manual analysis works fine.
What about AI-powered retrieval?
Dense vector embeddings are the same core technology behind LLMs and AI-powered search features. They compress a document into a fixed-length numerical representation and can match semantically similar content even without shared keywords. Google uses them via RankEmbed, but they supplement lexical retrieval rather than replace it.
The reason is computational: A 768-dimensional embedding can preserve only so much information, and research from Google DeepMindβs 2025 LIMIT paper showed that single-vector models max out at roughly 1.7 million documents before relevance distinctions break down β a small fraction of Googleβs index. Multiple studies, including findings on the BEIR benchmark, show hybrid approaches combining BM25 with dense retrieval outperform either method alone.
The bottom line for practitioners is clear: The AI layer matters, but it sits lower in the pipeline, and the traditional retrieval stage your content tools map to still does the heavy lifting at scale.
This is where most guidance on content tools falls short. The typical advice is βuse Surfer/Clearscope, get a high score, rank better.βΒ
That misses the point entirely. Hereβs a framework built on how these tools actually intersect with Googleβs retrieval mechanics.
Prioritize zero-usage terms over everything else
The highest-leverage action these tools identify is a term with zero mentions in your content. Thatβs a term where your retrieval score is literally zero, and youβre invisible for every query containing it. Going from zero to one mention is the single most impactful edit you can make. Going from four mentions to eight is nearly worthless because of the saturation curve.
When reviewing tool recommendations, filter for terms you havenβt used at all. Clearscopeβs βUnusedβ filter does this explicitly.Β
Ask yourself: Does this missing term represent a subtopic my audience would expect me to cover? If yes, work it in naturally. If the tool suggests a term that doesnβt fit your angle β a beginnerβs guide doesnβt need advanced technical terminology β skip it.Β
A high score achieved by forcing irrelevant terms into your content is worse than a moderate score with genuinely useful writing. As Ahrefs noted in its 2025 study, βyou can literally copy-paste the entire keyword list, draft nothing else, and get a high score.β That tells you everything about the limits of chasing the number.
Be selective about which competitor pages you analyze
Default settings on most tools pull from the top 10 to 20 ranking pages, which frequently includes Wikipedia, major media outlets, and enterprise sites with overwhelming domain authority. These pages often rank despite their content, not because of it. Their term patterns reflect authority advantage, not content quality, and theyβll skew your recommendations.
A better approach: Look for pages that rank for a high number of organic keywords on mid-authority domains.Β
Ahrefsβ data shows the average page ranking No. 1 also ranks in the top 10 for nearly 1,000 other keywords. A page ranking for 500 keywords on a DR 35 site has demonstrated broad retrieval success through vocabulary and topical coverage, not just backlinks. Those pages contain term patterns proven effective across hundreds of separate retrieval events, not just one.Β
In most tools, you can manually exclude specific URLs from competitor analysis. Remove the Wikipedia pages, the Amazon listings, and any high-authority site where you know authority is doing the work. Whatβs left gives you a much cleaner picture of what content actually needs to include.
Use tools during research, not during writing
The worst workflow is writing with the scoring editor open, watching your number tick up in real time. That pulls your attention toward keyword insertion instead of communicating expertise. Practitioners reporting the worst experiences with these tools tend to be the ones writing to a live score.
The better workflow: Run the tool first. Review the term list. Identify gaps in your outline, especially terms with zero usage that represent subtopics you should cover. Then close the tool and write for your reader.Β
Run it again at the end as a sanity check. Did you miss any major subtopics? Add them. Is the score significantly lower than competitors? Thatβs information worth investigating. But your job is to build the best page on the internet for this topic, not to match a number.
Understand that content is one player in the game
NavBoost, RankEmbed, PageRank-derived quality scores, site authority, click data, and engagement signals all operate on the candidate set that first-stage retrieval produces. Content optimization gets you through the gate. It doesnβt win the race.Β
If you optimize a page, push the score to 90, and donβt see ranking improvements, that doesnβt mean the tool failed. It likely means the other ranking factors β backlinks, domain authority, and click signals β are doing more work for your competitors than content alone can overcome.
This is especially important when scoping on-page optimization projects. Be honest about what content changes can and canβt accomplish. If a page is on a DR 15 domain competing against DR 70+ sites, perfect content optimization is necessary but probably not sufficient.Β
When a client asks why theyβre not ranking after you pushed their score to 95, the answer shouldnβt be βwe need more content.β It should be a clear explanation of which part of the problem content solves β retrieval β which parts it doesnβt β authority, engagement, brand β and what the next strategic move actually is.
Focus on going beyond, not just matching
The philosophy behind these tools β structure your content after what top results cover β is sound. You need to demonstrate topical relevance to enter the candidate set. But the goal isnβt to produce another version of what already exists.
The pages that rank broadly, the ones that show up for hundreds or thousands of keywords, consistently do more than match the competitive baseline. They add original research, practitioner experience, specific examples, or angles the existing results donβt cover.
Surfer SEOβs December 2024 study supports this. It measured βfacts coverageβ across articles and found that top-performing content by keyword breadth had significantly higher coverage scores than bottom performers.
The content that ranks for the most queries doesnβt just include the right terms. It includes more information, more specifically. Use the tool to establish the floor of topical coverage. Then build the ceiling with value the tool canβt measure.
A note on entities
Googleβs Knowledge Graph contains an estimated 54 billion entities. Entity understanding becomes most powerful in the later ranking stages where BERT and DeepRank process final candidates.Β
Some content tools are starting to incorporate entity analysis, but even the best versions present entities as flat keyword lists, missing the relationships between entities that Googleβs systems actually evaluate.Β
Knowing that βDr. Smithβ and βrhinoplastyβ appear on your page is different from understanding that Dr. Smith is a board-certified surgeon with published research at a specific institution. That relational depth is what Google processes, and no content scoring tool currently captures it.Β
Treat entity coverage as an additional layer beyond what keyword-focused tools measure, not a replacement for the fundamentals.
Content optimization tools work because theyβve reverse-engineered the vocabulary of the retrieval stage. Thatβs a less exciting claim than βtheyβve cracked Googleβs algorithm,β but itβs the honest one, and itβs supported by what the DOJ trial revealed about Googleβs infrastructure.
Use these tools to identify missing terms and subtopics. Be skeptical of exact frequency targets. Exclude high-authority outliers from your competitor analysis. Prioritize zero-usage terms over further optimization of terms youβve already covered.Β
Understand that a perfect content score addresses one stage of a multi-stage pipeline and use the competitive baseline as your floor, not your ceiling. The content that ranks the broadest isnβt the content that best matches what already exists. Itβs the content that covers what already exists and then goes further.
SerpApi is asking a federal court to dismiss Googleβs lawsuit, arguing the company is misusing copyright law to restrict access to public search results.
The motion was filed Feb. 20, according to a blog post by SerpApi CEO and founder Julien Khaleghy.
Google sued SerpApi in December, alleging it bypassed technical protections to scrape and resell content from Google Search.
The details: SerpApi argues Google is improperly invoking the Digital Millennium Copyright Act (DMCA). According to Khaleghy:
The DMCA protects copyrighted works, not websites or ad businesses.
Google doesnβt own the underlying content displayed in search results.
Accessing publicly visible pages isnβt βcircumventionβ under the statute.
Googleβs complaint alleged SerpApi:
Circumvented bot-detection and crawling controls.
Used rotating bot identities and large bot networks.
Scraped licensed content from Search features, including images and real-time data.
SerpApi said it doesnβt decrypt systems, disable authentication, or access private data. Khaleghy said SerpApi retrieves the same information available to any user in a browser, without requiring a login.
Khaleghy also argued Google admitted its anti-bot systems protect its advertising business β not specific copyrighted works β which he said undermines the DMCA claim.
SerpApi cites the Ninth Circuitβs hiQ v. LinkedIn decision warning against βinformation monopoliesβ over public data. It also cites the Sixth Circuitβs Impression Products v. Lexmark ruling to argue that public-facing content canβt be shielded by technical measures alone.
Catch up quick: The lawsuit follows months of escalating legal fights over scraping and AI data use.
Oct. 22:Reddit sued SerpApi, Perplexity, Oxylabs, and AWMProxy in federal court, alleging they scraped Reddit content indirectly from Google Search and reused or resold it. Reddit claimed the companies hid their identities and scraped at βindustrial scale.β Reddit said it set a βtrapβ post visible only to Googleβs crawler that later appeared in Perplexity results. Reddit is seeking damages and a ban on further use of previously scraped data.
Dec. 19:Google sued SerpApi, alleging it bypassed security protections, ignored crawling directives, and scraped licensed Search content for resale. SerpApi responded that it operates lawfully and that accessing public search data is protected by the First Amendment.
By the numbers: SerpApi claims that, under Googleβs interpretation of the DMCA, statutory damages could theoretically total $7.06 trillion β a figure it said exceeds U.S. GDP. The number reflects SerpApiβs calculation of potential per-violation penalties, not an actual damages demand.
Whatβs next. The case now moves to the courtβs decision on whether Googleβs claims can proceed.
Why we care: The outcome could reshape how SEO platforms, AI tools, and competitive intelligence software access SERP data. A win for Google could make third-party search data harder or riskier to obtain. A win for SerpApi could strengthen arguments that publicly accessible search results can be scraped and collected.
Search Console is a free gift from Google for SEO professionals that tells you how your website is performing. Itβs the closest thing to X-ray vision we can get.Β
With data-packed amenities, SEO professionals can scavenge through to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals, and whatever other surprises lie within your website.Β
Custom regex filters take you around your million-page website.Β
For starters, keep reading this guide below on Search Console.Β
Itβs engineered to withstand zombie pages, Helpful Content bloodbaths, core update mood swings, and AI Overview siphoning your clicks like weβre in Mad Max, the Search Edition. This guide is exactly what you need when the SEO industry gets dicey.Β
What does Search Console do? And how does it help SEO?
Search Console is a free website analytics and diagnostic tool provided by Google. Search Console tracks your websiteβs performance in Google search results (and, hopefully soon, in Gemini and AI Mode).Β
This is the closest thing we have to first-party search truth.Β
As an SEO director, I use Search Console daily. I monitor content performance, validate technical fixes, and track branded and non-branded query growth. It helps me prioritize what I should focus on in my SEO strategy.Β
If you donβt see any profiles listed, youβll need to choose a domain or prefix URL and verify your website ownership.Β
So, how do you choose between a domain versus a prefix URL? Let me walk you through the differences.Β
Domain property is the default recommendation
A domain property includes all subdomains but no protocols (HTTP:// or HTTPS://) and no path strings (/sub/folder/).Β
A domain property provides a comprehensive view of how your website performs in Google search results because it automatically includes the HTTP, HTTPS, www, and non-www versions of your site.Β
I recommend setting up domain properties first.Β
To set up a domain property in Search Console, remove the HTTPS and trailing slashes.Β
After you hit continue, you can verify your ownership via a DNS TXT record.Β
I recommend going this route as it is the easiest.Β
Youβll need to log in to your hosting provider to submit the TXT file.Β
Another option is to verify through the CNAME. If you have technical support, this could be an easy alternative.Β
This pairs nicely with your schema markup: Product + Offer + shippingDetails + returnPolicy lets Google read your store like a label with price, availability, delivery speed, returns, etc.Β
URL prefix property allows you to dissect sections of a siteΒ
A URL prefix property includes the HTTPS or HTTP protocol and path string. This means that if you want to really dive into a section of your website, like /blog/ subfolder or a blog.website.com subdomain, you can do this.Β
After I set up my domain property, I created individual URL prefix properties for each subdomain, HTTP versions, and the/blog/ subfolders.Β
By having multiple URL prefix properties, I can dig deeper into sections of the website to help troubleshoot.Β
I can also create reporting specific to the websiteβs sections that may be more relevant to my co-workers.Β
For example, I work with customer support team members looking for data on how their Help Center content is performing.Β
Key moments in history for Search Console
Some really crazy stuff has happened with Search Console over time. Search Console is notorious among many SEO professionals as a delicacy, an incessant phantom of manual actions, and a culprit behind a better understanding of our website health.
Iβve compiled a short history of my SEO bromance with Search Console over the years to give you a glimmer of how we got here.Β
June 2005: Google Webmaster Tools (now called Search Console) was launched.Β
September 2018: Search Console released the Manual Actions report, βTest Live,β and request indexing features added for the URL inspection tool, and upgraded to 16 months of historical data.
December 2025: Social channel performance begins to appear in Search Console Insights (limited rollout).
Was Google preparing us for AI through Search Console all along?
Alright. Zoom out with me for a second.
All of these updates are not random. They tell a very clear story.
Search Console is evolving from a technical reporting tool into a visibility intelligence tool for the AI era.
Google is moving from: βHere are 1,000 queries.β to βHereβs a topic cluster and how itβs performing.β
The weekly/monthly views and annotations encourage trend-level analysis.Β
Google recognizes discovery journeys arenβt linear anymore with the introduction of social reporting.Β
Breakdown of Search Console for SEOsΒ
While some SEO professionals may be waiting in the tunnels for Skynet and AIO to take over, thereβs one thing we can all still depend on: Search Console.Β
So before you join your freelance mission with SEAL Team 6, walk through the anatomy of Search Console.Β
Overview
The Overview section in Search Console provides a birdβs-eye view of all data sets users can uncover in Search Console.Β
Search Console Insights
Search Console Insights shows which pages are popping off and which are dying in the corner. The Insights view is a digital equivalent of a snack tray.
In an AI running wild like an overcaffeinated squirrel, Iβll take this instead of analyzing 50+ tabs. This is Googleβs attempt to slide into your emails and whisper, βHey, you might want to see this.β
URL inspection
The URL inspection tool lets you see what Google sees for a given URL.Β
The URL inspection tool is one of my favorite SEO tools.
The test will show if the URL is indexable and explain why it may or may not be indexed.Β
You can also request a URL be indexed.Β
Search results
Search results are every content marketerβs favorite report in Search Console. It shows search traffic over the past 16 months (with comparisons), along with search queries, devices, countries, and search appearances.Β
It will also show you which pages rank for specific queries.Β
I use this report to show which pages are performing best and which are performing worst. It also helps troubleshoot any major drops or spikes in traffic.Β
You can segment this report based on clicks, impressions, and CTR.Β
The AI-powered configuration (Experiment) inside the Performance report is where things get interesting.
Instead of manually stacking filters, comparisons, regex, device splits, country filters, and date ranges, you can now describe the analysis you want and let Google build the report for you.
You can ask it questions like:Β
βCompare blog traffic month over month.β
βShow me queries containing βhow toβ.β
βWhat happened to USA traffic last week?β
βCompare mobile vs desktop performance in the last 28 days.β
βShow non-branded queries for the past 3 months.β
βWhat pages lost clicks this month?β
βShow changes for mobile users.β
Discover
The Discover report in Search Console shows your contentβs performance in Google search results.Β
You can filter by pages, countries, search appearances, and devices, like the search results report.Β
Google News
The Google News report in Search Console tells you how your content performs under Google News in Google search results.Β
You can filter the report by page and device.Β
Pages
Pages indexing report in Search Console shares which pages in Google can find (or not find) on your website.Β
The pages report is valuable for every technical SEO. This report offers tons of quick wins for technical SEO. I always start with this section when auditing a website.Β
If you see an increase in pages indexed or not indexed, youβll want to investigate why itβs happening.Β
Video pages
The video indexing report shows how many pages on your website are indexed with video content.Β
Sitemaps
The sitemap report allows you to submit all your XML sitemaps to Search Console. Ideally, you have at least one XML sitemap to submit.Β
Youβll need to submit all your XML sitemaps, including any video, image, or language-specific ones.Β
Removals
The removals tool in Search Console lets you temporarily block pages from Google.Β
Remember, these must be pages that you own on your website. You cannot submit pages you do not own.Β
This is the fastest way to remove a page from your website. However, I recommend working on a long-term solution if you want this web page permanently removed.Β
Core Web Vitals
The Core Web Vitals report uses real-world data to tell you how your pages perform.Β
Again, this is based on a URL level.Β
The report is grouped into mobile and desktop with segments of poor, needs improvement, and good.Β
The report is based on LCP, INP, and CLS user data.Β
Only indexed pages will be included in the Core Web Vitals report.Β
HTTPS
The HTTPS report tells you how many indexed pages on your website are HTTP or HTTPS.Β
If you notice any HTTP pages on your website, you should convert them to HTTPS. Google indexes the HTTPS version to protect searchersβ security and privacy.Β
Product snippets
Product snippets are part of the structured data reporting in Search Console that showcases which products have product markup on the page.Β
Currently, Google only supports product snippets for pages with one product.Β
Merchant snippets are also part of the rich result report in Search Console and serve as extensions of your Product snippet.Β
Merchant snippets are like getting a golden ticket. It provides more enhanced features in the SERPs, like carousels or knowledge panels.Β
Shopping tab listings
Shopping tab listings are also part of the rich result reports in Search Console and showcase the pages listed in the Shopping tab in Google search results.Β
If youβre an ecommerce marketer, youβll want to live inside this report.Β
If you donβt see this information in Search Console, make sure your websiteβs structured data fits within the Merchant listing structured data requests.Β
AMP
The AMP report in Search Console shows all the AMP pages on your website and potential issues you may need to troubleshoot.Β
If AMP is a big part of your SEO strategy, youβll want to ensure you reach zero in the critical errors section of the report so Google can detect your AMP pages.Β
While AMP is considered legacy, itβs relevant for some publishers.Β
Breadcrumbs
The breadcrumbs report is also part of the rich result report in Search Console, which tells you if your breadcrumb structured data is correct and readable by Google.Β
Breadcrumbs are essential to maintain a healthy site architecture and user experience. If you see any errors in the breadcrumbs, I recommend prioritizing this quickly.
FAQ
The FAQ report is also part of Search Consoleβs rich results report, which shares insights into which pages received the FAQ snippet.Β
The Profile page report reflects which pages are getting the profile page markup. Youβll want to validate and clean up any makeup you may be missing because these offer interesting SERP features.
Itβs almost like a card functionality similar to the recipes.Β
Review snippets showcase your validation of review markup on pages.Β
You should check that all your markup is valid. If you notice any errors, work on updating those specific pages.Β
With Googleβs algorithm updates, Iβve seen significant fluctuations in review snippets. Always double-check if itβs a bug, an algorithm update, or a true markup error.Β
Sitelinks searchbox
The sitelinks search box is a feature of the rich result report in Search Console that tells us in more detail any errors you may have with your Sitelinks Search Box markup.Β
Unparsable structured data
The unparsable structured data report in Search Console aggregates structured data syntax errors that prevent Google from identifying the specific structured data type.Β
Videos
The video indexing report in Search Console has expanded dramatically over the last few years, giving us more detailed information on how your videos perform in search results.Β
You can dissect whether the video is outside the viewport, too small, or too tall. If youβre building a video content strategy, it really helps to elevate your game with your UX team.Β
Manual actions
If youβre running your SEO strategy properly, youβll hopefully never have to worry about the manual action report.Β
But if youβre one of the unlucky ones who gets hit with a manual action, Google will tell you in this report in Search Console.Β
A manual action occurs when a human reviewer at Google determines that a specific page or pages are not compliant with Googleβs spam policy.Β
Google will actually email you now to notify you when you receive a security issue.Β
Check out this beauty I received within the first week of starting to work on a new site.Β
Links
The Links report in Search Console allows you to view all your siteβs internal and external links. You can view the top link pages, top linking sites, and top linking text.Β
This is a legacy report, so Iβd be cautious about relying on it in case Google decides to depreciate it.Β
Settings
If you need to verify ownership or add a new user, you should check the settings in Search Console.Β
Two cool reports under Settings in Search Console go undiscovered, but these are two of my favorite reports.
Robots.txt: The robots.txt report tells us which pages Google can crawl or any potential issues preventing Google from crawling your site.Β
One of the challenges I run into when working with developers is that they often choose to disallow it in the robots.txt file instead of adding a noindex, nofollow tag.Β
This report will help audit any technical updates with your dev team.Β
The robots.txt report is only available if you set up a domain property.Β
Crawl stats: The crawl stats report shows Googleβs crawling history on your website. It can be sorted by how many requests were made and when, server response, and availability issues.Β
It tells SEO professionals if Google is encountering problems when crawling your website.Β
This report is only available if you have a domain property or a URL prefix at a root level.Β
Search Console is like stepping onto a planet dedicated to SEO professionals
Thatβs a lot to unpack. But the gist is that Search Console is a place where you can get information about how your website is performing.Β
All of the above is just part of the early phases of Search Consoleβs transformation. Google also hopes to add Googleβs AI Overview data in the future. So, that seems like a worthwhile endeavor, seeing as there is no tool to support AIO data today.Β
And I know you all must be hoping Googleβs AI Overview doesnβt overtake your jobs. That would suck. It would likely mean the end of times.Β
But in the insane event it does, at least youβre covered on how Search Console got here today.Β
Until then, youβll have to make do with luxe URL inspections, regex filters, and manual action surprises.Β
Is Intelβs future βUnifiedβ? A new job listing from Intel is calling for a new CPU verification engineer for the companyβs βUnified Core teamβ, pointing towards a new direction for Intelβs future processors. Last year, we reported on a leak that claimed that Intel intended to create new CPUs with a βUnified Coreβ architecture. This [β¦]
A TV adaptation of Boys of Tommen is officially on the way β here's everything we know so far, from release date prediction, trailer, possible cast, plot rumors and more.
JioStar has escalated its anti-piracy efforts by filing a criminal complaint against ExpressVPN, alleging that the providerβs marketing actively encourages users to bypass geo-restrictions to watch copyrighted content.
Windows 11's in-box Paint app is gaining a new feature that will let you rotate shapes and text into any position you like. Believe it or not, this hasn't been possible until now!
Craig Cincotta has been named Chief of Staff at Xbox, reuniting with new CEO Asha Sharma. Here is his Microsoft career history and what the role means for Xbox leadership.
The AMD VEK385 Evaluation Kit provides a fast, feature-rich, and scalable path to evaluating AMD Versal AI Edge Series Gen 2 XC2VE3858 devices. With heterogeneous compute, high-performance I/O, comprehensive memory bandwidth, ready-to-run workloads, and robust bring-up tools, engineers can quickly assess system performance and accelerate the path from prototype to production.
Designed for Embedded AI, Control, and Vision Workloads
The VEK385 Evaluation Kit enables engineers to evaluate embedded AI, vision, and control systems through multiple, industry-standard interfaces:
HDMI RX/TX and USB3/DP for 4K/8K vision pipelines
PCIe x8 edge connector for Gen 5 x4 and Gen 3/4 x8 support
QSFP28 and SFP28 connectors for 25-100 Gb/s high-speed Ethernet applications
FMC+ for I/O expansion
CAN-FD with PL/PS Ethernet for deterministic robotics and industrial control
GameSir today announced the launch of the GameSir G7 Pro 8K PC Aimlabs Edition, a new flagship controller designed specifically for competitive PC gaming. Built to meet the demands of high-level esports play, the G7 Pro 8K PC combines ultra-low latency performance, deep customization, and premium components with a distinctive Aimlabs-inspired visual identity. The GameSir G7 Pro 8K PC Aimlabs Edition Game Controller is available for $79.99/Β£89.99 on the GameSir website, Amazon US and Amazon UK.
Developed in collaboration with Aimlabs, the industry-leading FPS training platform, the G7 Pro 8K PC Aimlabs Edition is an officially licensed accessory. The controller reflects Aimlabs' iconic cyan aesthetic while adhering to professional performance standards trusted by competitive gamers. This partnership unites precision hardware with a training-driven design philosophy, delivering a controller built to support skill development and tournament-level play.
AMD recently added "Crimson Desert" as an official Ryzen and Radeon game bundle partner, so it should come as little surprise that the game implements nearly the full FSR 4 "Redstone" gaming technology feature-set. This includes the ML-based upscaling AMD introduced with FSR 4, and the two new features the company introduced this yearβML-based ray regeneration, and ML-based frame generation. All three features use machine learning models that leverage the new AI acceleration capabilities introduced with AMD RDNA 4 graphics architecture, benefiting Radeon RX 9000 series GPUs.
Citrini Research imagines a report from two years in the future, in which unemployment has doubled and the total value of the stock market has fallen by more than a third.
Defense Secretary Pete Hegseth has summoned Anthropic CEO Dario Amodei to the Pentagon for a tense discussion over the military's use of Claude. Hegseth has threatened to designate Anthropic a "supply chain risk."
The design replaces the complex, flammable chemistry of lithium-ion batteries with an electrolyte that's as safe as saltwater. In lab tests, the prototype endured more than 120,000 charge cycles, an endurance record that far exceeds today's commercial standards. Typical electric-vehicle batteries degrade after just a few thousand cycles β even...
Colorado's HB26-1144 bill would expand the state's firearms rules to cover "3-dimensional printing," defined to include additive printing and subtractive manufacturing (CNC milling is covered, too).
The production lines for the iPhone 18 Pro and iPhone 18 Pro Max were rumored to undergo testing back in December,Β and now that weβre in the first half of 2026, the latest update hints that Apple is making efforts to prepare both flagships and the iPhone FoldΒ for a potential launch in September. The Cupertino firm is now proceeding as scheduled, with a tipster claiming that the premium iPhone 18Β models have entered trial production, while also mentioning that buyers shouldnβt expect any significant changes compared to the iPhone 17 Pro and iPhone 17 Pro Max. Chipset, camera, and battery are the [β¦]
OpenAI, Oracle, and SoftBank have reportedly spent several months negotiating over who would have ultimate control of the data centers planned for Stargate.
Score a powerful AM5 bundle with the AMD Ryzen 7 9800X3D, 32GB Corsair DDR5-6400 RAM, and Gigabyte X870E Aorus Elite WiFi 7 motherboard for $1,020β an ideal foundation for a high-end gaming PC.
Recent trade statistics indicate that Taiwan now supplies more goods to the U.S. than China does, but this is only a part of the picture, as Taiwan is rapidly increasing its exports to everywhere in the world.
SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If youβre just getting started, it can feel overwhelming without a guide.
There are many facets and specializations in SEO that come later in a career β local, technical, content, digital PR, UX, ecommerce, media β the list goes on. But that level of specialization isnβt where junior professionals should begin.
Much like a liberal arts degree or an apprenticeship, newcomers should first develop a broad understanding of the discipline before choosing a focus. Hereβs how to build that foundation in SEO.
1. Start with the business
Whether youβre in-house or at an agency, resist the urge to jump straight into βsolution modeβ when beginning an SEO project.Β
Instead of immediately focusing on meta tags, keywords, backlinks, or URL structure, start by understanding the business itself.
Here are some key questions to consider as you browse the website:
What product or service is being sold?
Who is the target audience? (If youβre in-house, who is your company trying to sell to?)
Why does the company believe customers should choose them over competitors? (Common differentiators include price, unique features, or benefits.)
If you have the time or opportunity, dig deeper by asking your boss or client these business-focused questions:
What are the companyβs goals and targets?
What is the three- to five-year plan for the business? (Are there plans to launch new products or expand into new markets?)
Who are the main competitors, and what are they doing?
A sample of onboarding business questions from Building a Business Brain by FLOQ Academy
Even without that level of detail, the first three questions provide a useful frame of reference for determining the best SEO approach.
Because of that, SEOs often become social butterflies, regularly collaborating with other departments and specialties.
Iβve been in SEO for 15 years now (which makes me feel old), but I continue to ask my clients questions every day.Β
This field encourages curiosity, so rather than feeling frustrated by what you donβt fully understand, embrace being the one to ask the βdumb questions.βΒ
Thereβs no such thing as a dumb question, by the way.
As mentioned earlier, SEO has many specializations. Some, like video or local SEO, are referred to as βsearch verticals.β
If youβre new to the field, start with the basics: the website and how Google presents search results.
Once you understand the business, try a simple exercise to analyze your siteβs optimization.Β
Open a key product, category, or service page in one window. In another, search for a term you think users would enter to find that page.Β
Compare what appears in the search results with your own page and the pages that rank for that term.
For example, in a search for βrunning shoes,β a few things stand out:
The intent is somewhat mismatched. Nikeβs category page targets users who are researching with intent to buy or are already planning a purchase. However, the search results display articles comparing different running shoes.
Scrolling down, you might see an image carousel, a βNearby Storesβ section, and βPeople Also Askβ results.
If I were a new SEO at Nike and assumed the βrunning shoesβ category page could rank for the βrunning shoesβ query, I would rethink that after reviewing the search results.Β
If ranking for that broad term were a priority, I would create a running shoe comparison article featuring high-quality images of real people using the shoes β maybe even a video, if budget allowed.
If your page aligns more closely with the search results, analyze the top-ranking pages and adapt successful elements to your own site.Β
Do most of them have an on-page FAQ while yours doesnβt?Β
A product video? Detailed specs? User reviews?Β
How is the content itself structured? Are there jump links? Short paragraphs? Lots of lists, bulleted or numbered?
Be critical and specific about what you can improve. (Never copy content directly.)
At its core, SEO is about identifying what Google deems important for a given product or service, then doing it better than the competition.Β
Many SEOs get caught up in tools and tactics and forget to examine the search results themselves.Β
Break that habit early and make reviewing Googleβs search results a key part of your research process.
4. Dabble in the technical side and build relationships with your developers
Technical SEO is one of the more complex specializations in the field and can seem intimidating.Β
If youβre using a major CMS, your technical foundations are likely solid, so today, much of technical SEO focuses on refinements and enhancements.
While itβs important to develop technical knowledge, a great way to start is by building relationships with your development team and staying curious.Β
Asking questions makes learning more interactive and immediately relevant to your work.Β
Exploring coding courses or creating your own website can also help you develop technical skills gradually instead of all at once.
Some argue that you can be a good SEO without technical expertise β and I donβt disagree.Β
However, understanding a websiteβs inner workings, how Google operates, and even how large language models (LLMs) function can help you prioritize your SEO efforts.Β
Code is Googleβs native language, and knowing how to interpret it can be invaluable when migrating a site, launching a new one, or diagnosing traffic drops.
5. Learn the different types of information Google shows in search results
The way search results are presented today vastly differs from 10 or 15 years ago.Β
Those who have been in the industry for a while have had the advantage of adapting gradually as Google has evolved.Β
Newcomers, on the other hand, are thrown into the deep end, facing a wide range of search features all at once β some personalized, some not, and some appearing inconsistently.Β
This can be challenging to grasp, even for experienced SEOs.
Google has invested heavily in understanding user intent and presenting search results in a way that best addresses it.Β
As a result, search results may include:
Videos.
Images.
People Also Ask.
Related Searches.
AI Overviews.
AI-organized search.
Map results.
Nearby shopping options.
Product listings.
People Also Buy From.
News
Building visibility for each of these features often requires a unique approach and specific considerations.Β
These search result types are now industry jargon, so a glossary can help you learn SEO terminology.
6. Learn the different types of query intent classifications
Googleβs mission is to βorganize the worldβs information and make it universally accessible and useful.βΒ
As part of this, Google works to understand why people search for something and provides the most relevant results to match that intent.Β
To do this, they classify queries based on intent.
The Search Quality Evaluator Guidelines, a handbook Google provides to evaluators who manually assess website and search result quality, also touches on understanding user intent:Β
βIt can be helpful to think of queries as having one or more of the following intents.Β
Know query, some of which are Know Simple queries.
Do query, when the user is trying to accomplish a goal or engage in an activity.
Website query, when the user is looking for a specific website or webpage.
Visit-in-person query, some of which are looking for a specific business or organization, some of which are looking for a category of businesses.β
When conducting keyword research, itβs helpful to analyze both your site and the queries youβre targeting through this lens.
Many SEO professionals also use these broader, traditional intent categories, though they donβt always align perfectly with Googleβs classifications:
Informational: Who, what, when, where, how, why.
Commercial: Comparison, review, best, specific product.
Transactional: Buy, cheap, sale, register.
Navigational: Searching for a specific brand.
Rather than focusing solely on keywords, take a step back and consider the intent behind the search. Understanding intent is essential for SEO success.
However, if youβre new to SEO, I strongly recommend completing at least one full project using tools like Google Search Console, Semrush, or Ahrefs without LLM support.Β
While AI can speed up the process, relying on it too early has drawbacks:
Slower learning curve: If an LLM does the heavy lifting, you miss the experience of making strategic trade-offs, such as choosing a low-volume, mid-competition keyword over a high-volume, high-competition one.
Lack of instinct for accuracy: Without firsthand research experience, itβs harder to recognize when an LLM generates inaccurate information or pulls from an unreliable source.
Reduced impact: Google is increasingly sophisticated in detecting βrepetitive content.β Relying too much on LLMs for mass content creation could hurt performance, whereas a more focused, strategic approach might yield better results.
While it may be tempting to jump straight into strategy rather than hands-on execution, senior SEOs develop their strategic mindset through years of practical work across different clients and industries.Β
Skipping this foundational experience could make it harder to recognize large-scale patterns and trends.
While this channel represents a small percentage of market share compared to traditional Google search, the C-suite and other stakeholders are concerned with β and starting to pay attention to β their brandβs visibility in LLMs.Β
There are difficult conversations around measurability, impact, and how much time we should invest in optimizing for a relatively small channel, but thatβs a different article. As a newcomer to SEO, itβs important to understand how this type of search is different. A few things to look into include:
How LLMs actually work: Do they truly βknowβ information, or is something else happening? Short answer: yes, something else is happening. Itβs important to understand what that is and how it works. When unsure, rely on the LLMβs own documentation. Industry experts to follow include Lily Ray and Dan Petrovic.
How LLMs train on data and how RAG impacts this: Develop a basic understanding of how these systems evaluate website content when generating answers.
How people claim they can influence LLM output: Some tactics are high risk, such as publishing large volumes of self-promotional listicles. Others are lower-risk, longer-term activities, like ensuring a site is crawlable in plain HTML, making sure LLM agents arenβt blocked by firewalls, and structuring HTML to be more bot-friendly. If many of these lower-risk tactics sound familiar, they should β they overlap with traditional SEO practices.
If youβre feeling advanced, explore concepts like query fan-out and MuVERA, or research what engineers at DeepSeek, OpenAI, Google, and Claude are currently developing.
Security news rarely moves in a straight line. This week, it feels more like a series of sharp turns, some happening quietly in the background, others playing out in public view. The details are different, but the pressure points are familiar.
Across devices, cloud services, research labs, and even everyday apps, the line between normal behavior and hidden risk keeps getting thinner. Tools
As more organizations run their own Large Language Models (LLMs), they are also deploying more internal services and Application Programming Interfaces (APIs) to support those models. Modern security risks are being introduced less from the models themselves and more from the infrastructure that serves, connects and automates the model. Each new LLM endpoint expands the attack surface, often in
Leaker reports CES 2027 launch for Intelβs Core Ultra 400 series βNova Lake-Sβ CPUs A new report from Golden Pig Upgrade, a long-time hardware leaker, claims that Intel plans to launch its next-generation βNova Lake-Sβ series CPUs at CES 2027. This contradicts Intelβs official messaging, with CEO Lip-Bu Tan stating that the companyβs next-generation Nova [β¦]
Over the weekend, Capcom dropped a new trailer for Monster Hunter Stories 3: Twisted Reflection, which includes more scenes from the story and massive reveals for a wide variety of monsters to hunt and Monsties to tame.
Lenovo Korea has reportedly confirmed no further driver updates are planned for the Legion Go powered by AMDβs Ryzen Z1 Extreme, raising broader concerns about long-term support for Z1 Extreme handheld devices.
Retail DDR5 prices in Germany have finally shown a small sign of cooling down after the steep climb in the past months. The decline is small and not yet uniform across models, but it is the first sustained easing many DIY PC enthusiasts and small shops have noticed since prices began to spike in late 2025 and reached astronomical levels recently. A widely shared community chart tracking an average 32 GB DDR5 kit across the European Union captured the climb from autumn into early February and then a late-period dip. That chart is useful as a broad signal, but it leaves open important details such as the exact kit measured, which countries were included, and whether listed prices include taxes.
To add more context, independent checks of historical listings on Amazon Germany using CamelCamelCamel show that several mainstream 32 GB DDR5 kits have dropped from their highs. Two of the larger declines were visible on popular models from Corsair and Kingston, while other brands recorded smaller pullbacks. There are a few likely reasons for the softening. Buyers may be pausing upgrades after a period of rapid price increases. Some retailers could be cutting prices to move stock and reduce inventory risk. It is also possible that a small amount of additional supply has filtered through the distribution chain, away from the AI supply chain. However, any of these explanations still need more substance. For a complete return to normal pricing, we will probably need to see clearer improvements in production capacity or a sustained drop in demand, and this improvement could only be a short term correction.
Lenovo expanded its ThinkEdge portfolio with a new generation of AI-driven edge computing solutions, including the compact and reliable ThinkEdge SE10n Gen 2, the AI-ready ThinkEdge SE30n Gen 2, the AI-powerhouse ThinkEdge SE60n Gen 2, and Lenovo's first industrial all-in-one (AIO) Panel PC, the ThinkEdge SE50a.
As enterprises push intelligence closer to operations to improve resilience, reduce latency, and keep sensitive data local, edge computing has become a critical layer between devices, infrastructure, and cloud. Lenovo's ThinkEdge solutions are purpose-built, industrial-grade edge systems designed to run reliably in harsh, space-constrained environments where traditional servers or PCs are impractical.
Through a partnership between the Interim Computer Museum (ICM) and SDF.org, twenty-eight vintage computing systems β some emulated, some partially hardware-based, and some running on original machines β are now accessible to the public through a web portal.
The team, based at MIT's Microsystems Technology Laboratories, demonstrated the system by printing an electric linear motor β the type that generates straight-line motion instead of spinning a shaft.
In a small lab at the University of California, Santa Cruz, clusters of mouse brain cells have taken on a task normally reserved for computer algorithms: keeping a simulated pole balanced upright. The experiment, which used real biological tissue to tackle a classic test problem in control engineering, shows that...
RedMatiq protects confidential information in your documents by detecting and redacting sensitive data on your Mac. It scans PDFs and Word files locally, removes hidden metadata, and lets you review and adjust detections before export. You can batch process files, generate sanitized PDFs or Markdown, and maintain full visibility with a privacy inspector. Built-in AI chat and MCP integration pseudonymize content so you can use Claude, ChatGPT, and other tools without exposing private details.
Samsung seems to have made peace with the occasional product leaks that issue from within its convoluted and labyrinthine corporate structures. Even so, the scale, the size, and the sheer audacity of the recent channel leaks - which saw an unreleased Galaxy S26 Ultra fall into the hands of a tech YouTuber as reports emerge of a plethora of those unreleased units making their way to shady online stores - remain unprecedented, even by Samsung's relatively lax standards. Troubling still, there were signs as early as one month back that something had gone terribly wrong within Samsung's mammoth distribution channels. [β¦]
Samsung is reported to equip the Galaxy S26 Ultra with a larger vapor chamber, which will be necessary to effectively dissipate the heat generated from the Snapdragon 8 Elite Gen 5. The upgraded cooling solutionβs prowess is demonstrated in one of the three benchmarks carried out on the flagship prior to Samsungβs Galaxy Unpacked event, where the throttling problem that existed in earlier problems has been somewhat addressed, though this will also depend on the region you reside in. Despite obtaining better results than the Galaxy S25 Ultra, the Galaxy S26 Ultra achieves a slower single-core and multi-core score in [β¦]
MSI's service center just swapped the socket cover with an ASUS one, but that wasn't the only problem. Redditor Reports His MSI Motherboard Got an ASUS Socket Cover in RMA Request; MSI Reportedly Refused to Provide Any Refunds for the Damage Caused Denied RMA requests are nothing new in the industry, but carelessness on the vendor's part cannot be excused. We have seen some PC hardware makers try to back out of honoring the warranty services on silly issues, but thankfully, social media gives users a platform to report such cases. The latest one involves a Redditor u/debbiruman, who had [β¦]
Macho Nacho Productions has modded an original Zelda-edition Game & Watch to run Retro-Go, a custom firmware that unlocks the hardware's full potential. This hacked Game & Watch can now emulate various consoles, includes support for save states, and even has a microSD card slot. But getting here wasn't easy.
An AI strategist used Claude Code to reverse engineer his robot vacuum and control it with a PlayStation controller, but it accidentally gave him control of thousands of similar devices spread all across the world.
There's a nearly half-price discount on this TP-Link 5-port unmanaged ethernet switch, down to just $8.98 in this limited-time Amazon deal, unlocking five extra ports for your network at a brilliantly low price.
Googleβs page indexing report within Google Search Console is missing a block of data earlier than December 15th. It seems like some sort of reporting bug that is impacting all users.
Google has not yet commented on the reporting issue but again, it is widespread and impacting everyone.
What it looks like. Here is a screenshot from Vijay on X but you can see it yourself by checking your page indexing report:
Why we care. Iβd check back in a day or two to see if this data returns or if Google posts a notice about the issue. Right now, no one is able to access that data, so everyone is in the βsame boat.β
Google will hopefully fix the data, and you can run your reporting and analysis if you have not done so yet for those data ranges.
Update: John Mueller from Google replied saying, βThis is a side-effect of the latency issue from early December. This isnβt a new or separate issue.β
Cybersecurity researchers have disclosed what they say is an active "Shai-Hulud-like" supply chain worm campaign that has leveraged a cluster of at least 19 malicious npm packages to enable credential harvesting and cryptocurrency key theft.
The campaign has been codenamed SANDWORM_MODE by supply chain security company Socket. As with prior Shai-Hulud attack waves, the malicious code embedded
Samsung Foundry has struck gold as its utilization rate has jumped to an impressive 80% this quarter. This comes after many years of struggling to achieve a good utilization rate, while competitors like TSMC have consistently led the adoption of newer nodes and gained a massive customer base. However, the situation has now changed, and Samsung's foundries are now operating at about 80% of total capacity, consistently producing silicon, with the Pyeongtaek Campus P2 and P3 leading the charge. Previously, these lines were only achieving a 50% booking rate last year and even struggled with insufficient production volume in the second half of 2024. Samsung uses these sites to manufacture 4 nm, 5 nm, and 7 nm nodes, which are now considered "mature," as the leading edge shifts to sub-3 nm production.
Part of the foundry revival is attributed to the strong demand for its 6th-generation HBM, coming in the form of HBM4 with a custom base die manufactured on the 4 nm node. While competitors are making HBM4 base dies on older nodes, Samsung is using a 4 nm custom base die that provides higher design density for any logic that ASIC makers want to implement. This can include some data processing that will aid the main accelerator in AI workloads. This has translated into high demand for Samsung Foundry products from external customers, who are now keeping production at high capacity.
Microsoft PowerToys packs more than 30 utilities into a single toolbox, but not all of them are worth using. These 11 stand out as genuinely useful, and a few others you can safely ignore.
OfferWise helps homebuyers and investors stop overpaying by turning inspection reports and seller disclosures into a data-backed offer price in minutes. Upload PDFs, and its patent-pending AI cross-references over 50 factors, calculates repair costs, and delivers an OfferScore, Property Risk DNA, a Seller Transparency Report, negotiation talking points, and a recommended number. Your documents are parsed in-browser, and only extracted text is analyzed. Pay per property with single, 5-pack, or Investor Pro credits, and enjoy a complimentary first analysis to try it out.
PaperBanana automates the creation of publication-ready academic illustrations from your research content. It orchestrates specialized agentsβRetriever, Planner, Stylist, Visualizer, and Criticβto convert methods, data, and concepts into clear diagrams and accurate plots with iterative self-critique. You can export high-resolution figures and optional Python Matplotlib code for precise charts and use templates for common AI workflows. Researchers use it to speed submissions, lectures, and presentations.
AppDeploy lets you deploy real web apps straight from ChatGPT or Claude and get a live URL in minutes. Skip setup screens and hosting choices; it handles managed cloud hosting, databases, authentication, storage, background jobs, real-time sync, and secrets for you. It adds autonomous end-to-end QA, visual bug reports back to chat, instant rollbacks, and logs so you can iterate quickly. Install once in your preferred agent or editor and deploy by describing what you want.
On Saturday, Microsoft surprised Xbox fans with a brief but visually impressive in-engine trailer for Forza Horizon 6 that showcased the game's various biomes. The footage demonstrated the excellent level of detail provided by the latest iteration of the ForzaTech proprietary engine technology, while also offering a glimpse of the variety of environments players will be able to explore from the cockpit of their cars once the game ships in less than three months. We can see beaches, small villages, forests, the countryside, and snowy, mountainous regions, among others. Originally announced at Tokyo Game Show 2025, Forza Horizon 6 is [β¦]
Leaker claims that AMD wonβt release any consumer-grade Zen 6 CPUs in 2026 Following leaks of AMDβs βOlympic Ridgeβ (Zen 6 Ryzen) CPU core counts, Benchlife has claimed that AMD doesnβt plan to release its next-generation Ryzen CPUs this year. AMD reportedly plans to launch its Zen 6 Ryzen CPUs in 2027. This means that [β¦]
According to the latest job listings, we learn that Intel is planning the return of a unified core architecture, something we haven't been accustomed to in the last few years. Starting with the 12th Generation "Alder Lake" processors, Intel began selling hybrid core processors that combine "Golden Cove" performance cores and "Gracemont" efficient cores. These became commonly known as P and E-Cores, which are now being used across Intel products in hybrid designs or P/E-core-only Xeon processors, of course, with the latest designs and iterations. However, as the new job listings suggest, Intel is assembling a team of engineers for its "Unified Core" design group that will deliver the new microarchitecture to power the next generation of processors.
Separating the core design into P-Cores and E-Cores has yielded Intel the desired results that the company hoped for. This includes product separation and many goals across platforms. For example, in the consumer sector, E-Cores run a lot of side and background tasks in the operating system, while P-Cores power main applications like games. To extract maximum performance, Intel has a dedicated Thread Director that makes the entire process work and dictates just what application goes to which core, in tandem with the operating system. Intel also provides P-Core-only and E-Core-only Xeon server processors that serve either performance sectors like HPC and AI or the cloud sector that needs many cores with somewhat lower performance, but in a dense 100-core+ package.
ASRock listed one of the first branded mobile-on-desktop platforms based on the latest Intel Core Ultra Series 3 "Panther Lake" processors, barely two months into the launch of the new processor generation. The new NUC Box-358H, NUCS BOX-358H, NUCS BOX-325, and NUC BOX-325 are powered by "Panther Lake-H" (mainstream laptop) variants of the chip, and are marketed by the Industrial sub-brand of ASRock that deals with IPCs and IIoT products. All four models are TAA-compliant. The NUC Box-358H and NUCS BOX-325 come with a thicker chassis measuring 117.5 mm x 110 mm x 49 mm (WxDxH), while the NUCS BOX-358H and NUC BOX-325 come in a slimmer chassis measuring 117.5 x 110 mm x 38 mm. All four feature active fan-based cooling for the SoC, and are barebones that exclude memory and storage.
For memory, all four models offer two DDR5 SO-DIMM slots, and support the latest CSODIMMs besides regular SO-DIMMs. For storage, all four offer two M.2-2280 slots, one of which is Gen 5. Intel BE200 Wi-Fi 7 WLAN adapters are standard. The thicker models come with two Intel 2.5 GbE wired Ethernet interfaces, while the thinner ones come with just the one. All four offer quad display outputs, including two HDMI 2.1, one DisplayPort 2.1 passed through a 40 Gbps USB4/Thunderbolt 4 port, and a second DisplayPort 1.4a passed through a USB 3.2 Gen 2x2 type-C port (alternate mode). All four come with 19 V, 120 W power bricks.
The turbulence at Microsoft's Xbox division continued on Friday, when the company suddenly announced that long-time CEO Phil Spencer and current president Sarah Bond were both leaving (the former is retiring, while the latter is pursuing other career opportunities outside Microsoft). The new CEO of Microsoft Gaming is Asha Sharma, whose appointment is, however, already being questioned by gamers. The 36-year-old executive has no prior experience in the gaming industry; browsing her career, this is actually the second time she's been at Microsoft. She first joined Microsoft in 2011 and worked in the Marketing department for two years, then left [β¦]
The Iranian hacking group known as MuddyWater (aka Earth Vetala, Mango Sandstorm, and MUDDYCOAST) has targeted several organizations and individuals mainly located across the Middle East and North Africa (MENA) region as part of a new campaign codenamed Operation Olalampo.
The activity, first observed on January 26, 2026, has resulted in the deployment of new malware families that share
The app can support translation in over 100 languages and can work across other apps. Wispr Flow said it has done an infrastructure rewrite that makes dictation 30% faster than before.
The Galaxy Unpacked event is right around the corner, so it was only a matter of time before Samsungβs supply chain made a massive blunder. The companyβs top-end flagship, the Galaxy S26 Ultra, made it into the hands of a YouTuber, who posted the first hands-on images of the device. Unfortunately, the nightmare is just beginning for Samsung as every single feature will likely be tested and put on display for millions to view, starting with the S Pen. The Korean technology behemoth left out an important feature, and if your memory is not sharp, we want to remind you [β¦]
Hereβs how you can watch Paradise season 2 online, as Xavier (Sterling K. Brown) ventures out into the world beyond the bunker in search of Teri (Enuka Okuma).
India is hosting a four-day AI Summit this week that will be attended by executives from major AI labs and Big Tech, including OpenAI, Anthropic, Nvidia, Microsoft, Google, and Cloudflare, as well as heads of state.
Samsung's labyrinthine corporate structure and the sprawling distribution channels that come with it have apparently become too unwieldy, so much so that secretive corporate strategies are now leaked as soon as they are formulated. However, the developments of the past few hours have been truly astounding even by Samsung's notoriously sieve-like standards, with the unreleased Galaxy S26 Ultra managing to fall into the hands of a tech YouTuber, and a plethora of units are apparently now being peddled on Bangladesh's online stores. Samsung's already leaky ship just collided with a veritable iceberg, with the Galaxy S26 Ultra rendered as disposable [β¦]
The platformβs head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.
In a post from the platformβs Global Government Affairs team, X questioned the original investigation and called the challenge a βlandmark case.β
The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.
LLMWise is a multi-model LLM API that lets you run one prompt across GPT, Claude, Gemini, and more, then compare, blend, or have AI judge the best response. It streams outputs with per-model latency, token, and cost metrics and provides failover routing with circuit breakers for reliability. You can use an OpenAI-style message format with Python and TypeScript SDKs. Pay per use with credits or bring your own provider keys, enable zero-retention mode, set cost or latency guardrails, and route automatically to meet budget and performance goals.
Apple has invited the tech press to a βspecial Apple experienceβ on March 4, but it might unfold a bit differently than the company's standard press event.
Asha Sharmaβs appointment as Xbox CEO has raised questions about her gaming background, but the real issue is whether sheβll put players and creativity first.
I have been finding it hard to transition to mechanical keyboards despite having used a couple of good keyboards, such as the Womier SK80 Pro. Despite major improvements in modern mechanical keyboards, many still lack the consistent acoustic profile that truly inspires awe. It's not that there aren't such mechanical keyboards in the market, but you will often find them at a price tag that competes with magnetic keyboards. As far as the keyboard vendors are concerned, there are plenty that are currently competing with major brands, offering a wide variety of keyboards in various flavors. If you have ever [β¦]
On the latest episode of Equity, we debated whatβs next for the creator economy, and whether there will be any room for the next generation of creators to stand out.
"The number one thing is to get out of your head this ideal that gets passed around in the self-help world: 'go get a mentor,' and everyone runs out and cold calls someone that's ridiculously too high and unachievable, and it doesn't work."
Quantonation Ventures, a venture firm investing in quantum and physics-based startups, has closed its oversubscribed second fund at β¬220 million, or approximately $260 million. Thatβs more than twice the size of its inaugural fund, and comes in addition to other signals that the quantum winter isnβt coming yet.
On February 19, 2025, a SpaceX Falcon 9 booster fell back toward Earth, its fiery descent slicing across Europe's night sky. Researchers at the Leibniz Institute of Atmospheric Physics in Germany captured the event using their lidar system, running it during the predicted reentry window. A new study published in...
The MSI connector might be the real root cause for the connector burning in cases where users have used the yellow-tipped connector. Redditor Notices 16-pin Yellow-Tipped MSI Connector Pushing Out Itself Slowly, Exposing The Yellow Part; Numerous Others Confirmed the Same This is a big finding, at least for those who are using the MSI Yellow-tipped 16-pin power connector on their GPUs. As of now, the 16-pin connector melting is one of the most widespread issues on the RTX 50 series and has even affected the RX 9070 XT cards with the 12V-2x6 connector. Every burning and melting issue we [β¦]
The $370 price difference between the U.S. and the U.K. on 28TB hard drives meant that it's more cost effective to pay for a round-trip ticket and a hotel stay than to just purchase 10 drives locally.
Netflix board member Susan Rice had predicted that corporations that βtake a kneeβ to Trump will be βheld accountableβ when Democrats return to power.
Although Mojang has not provided a precise timeline for transitioning Minecraft to Vulkan, players and modders can begin testing the new renderer in Java Edition in the coming months. To ensure a smooth transition for Java Minecraft's robust modding community, the company will initially release updates on OpenGL and Vulkan,...
Intel's unified core strategy is something the world anticipates as the next pivot towards the P/E-core duopoly, and recent job postings indicate that the shift is being developed internally. Intel Is Looking Towards Pivoting Away From Current P/E-Core Designs, But the Idea is In Early Stages The idea of having one 'big core' has been discussed several times in the past, but it remains unclear how major CPU manufacturers will implement this approach in their next-gen lineups. However, Intel's recent job posting reveals that the company has a dedicated "Unified Core" team working on the venture, further bolstering the credibility [β¦]
Samsung has reclaimed the top spot in the DRAM industry, as the Korean giant's efforts to restructure its HBM business have proven fruitful. Samsung's DRAM Market Share Now Surpasses SK hynix, Credited to Recent HBM & Memory Breakthroughs For those unaware, Samsung has been leading the memory market for several years now, and the Korean giant was known to have one of the largest DRAM production capacities; however, last year, the company failed to achieve key objectives. This allowed competitors to gain market share from Samsung, which is why the firm lost its lead to SK hynix. However, according to [β¦]
In February 1971, an order authorized Oakland Police to enter offices in Palo Alto and homes in Menlo Park to look not just for papers but also for data stored on machines.
Peripheral maker GβAIMβE brings the lightgun back to the living room, with a bang. Celebrating 30 years since Time Crisis was out in the arcades, Richard Miller is back and ready to mow down hordes of bad guys in this officially licensed release.
A team of researchers from MIT built a 3D printer that can economically print a fully functioning linear motor, with magnetization of the magnetic parts the only required step after printing.
Be Quietβs Silent Loop 3 420 outperforms most 360mm AIOs while running quieter than the competition. This review is tested with AMDβs Ryzen 9 9950X CPU and includes noise-normalized benchmarks.
Xenoblade Chronicles Xβs Switch 2 Edition is legitimately definitive, and it could be a sign of things to come for Monolith Soft, its back catalog, and its future.
Chinaβs brain-computer interface industry is rapidly scaling from research to commercialization, driven by strong policy support, expanding clinical trials, and growing investor interest.
Super Early Bird pricing for TechCrunch Disrupt 2026 ends February 27 at 11:59 p.m. PT. That means you have just 6 days left to secure up to $680 of ticket savings.
The Microsoft Surface Laptop's mid-range configuration with a Snapdragon X Elite CPU, 120Hz display, and other beneficial features for hardworking typists has had its high MSRP reduced, so its cost is now under $1,000.
The Razer Orochi V2, a lightweight gaming mouse that's perfect for both work and play, is enjoying one of the best discounts ever, as it's now on sale for a 50% discount
University of Surrey researchers discovered a compound known as nanostructured sodium vanadate hydrate (NVOH) β a layered sodium-based material that naturally contains water within its crystalline structure. Traditionally, researchers treat such compounds with heat to evaporate that water, assuming it weakens the material's stability. The Surrey team tested that assumption...
Wine Wiz lets you decode any wine list in seconds, helping you pick the right wine for your budget and mood without using star ratings or wine-world lingo. Simply take a photo of the wine list or paste text, tell Wine Wiz what you're feelingβdate night, celebration, or rough Tuesdayβand set your budget. You receive three clear recommendations from the list you shared, including why you'll like it in simple terms, what to expect in a straightforward way, and exactly what to say to the waiter. Enjoy no expert ratings, no searching through reviews, and no pretentious jargon. Just "order this one, here's why."
It was bound to happen since the GPU was already showing weird behavior, and with two 16-pin connectors, the GPU just got two holes in it. Frame Chasers Shunt-Mods and Adds Another 12V-2x6 Connector on the GIGABYTE RTX 5090; Overheating PCB Ends up with Holes Modding is a risky business, particularly with the NVIDIA GeForce RTX 5090. Many modders and enthusiast overclockers have been going crazy to ensure their GPUs can pull as much power as possible to push the card beyond its potential. While shunt-modding has been one of the major workarounds to increase the power limit to the [β¦]
Apple has a new secret sauce to give its sales cadence for the upcoming iPhone 18 Pro and Pro Max a little extra 'oomph factor,' especially in critical markets such as China. And that secret sauce relates to leveraging color options that are generally considered auspicious in several Asian markets. Mark Gurman: Apple eyeing the launch of the iPhone 18 Pro and iPhone 18 Pro Max in a "deep red" color option We recently noted that a quirky reason why Apple's iPhone 17 Pro Max was doing so well in China lately had a lot to do with its 'Cosmic [β¦]
The month of March is expected to be a spectacular one because Apple is scheduled to host a product launch event in the first week, but thereβs even more good news. According to the latest update, at least five announcements might happen next month, with the low-cost MacBookΒ most likely the βcenter of the action.β Moreover, Appleβs retail stores are witnessing the stock decline of the iPhone 16e, M4 MacBook Air, M4 Pro, M4 Max MacBook Pro models, M3 iPad Air, Apple Studio Displays, and more, so if that doesnβt provide you with hints on whatβs about to arrive, then we [β¦]
Lenovo urges its partners to place the orders as quickly as possible if they don't want to order at higher prices in the next month. Lenovo NA Chief Wade McFarland Warns Against Price Hike in March; Recommends Placing Orders for its Partners by February 25 More vendors are now announcing price hikes for their products. Lenovo, which is the largest PC OEM is also about to revise its pricing very soon, and it looks like the new pricing strategy will also be affected by the timeline. Unlike how one would assume, the price hikes may not just affect the orders [β¦]
The Akasa Euler CMX fanless Mini-ITX PC case supports up to an Intel Core Ultra 9 285T with up to 35 watts TDP without relying on thin Mini-ITX motherboards.
Lenovo has its Legion 5i gaming laptop with an RTX 5060 & Core Ultra 7 255HX CPU on sale for just $1,299, discounted $400 at B&H right now. With that you're getting a stunning 15.1-inch OLED display, 32GB of RAM, a 1TB SSD that's expandable, and a stealthy design with solid build quality.
HDMI cables are the most widely used interconnect in AV, so I'm here to explain the differences between them and recommend the cables you should actually buy.
Asus and Acer enthusiasts in Germany are frustrated after being cut off from support for their high-end systems. Tom's Hardware reports that the companies' German sites no longer serve product pages, downloads, or support content.
Modding continues to be one of the most prominent boons of PC gaming. The open nature of the PC platform gives gamers an unparalleled level of freedom compared to consoles, given how there are dedicated communities who create and share mods that can improve older and newer titles alike by adding new content, resolving bugs, and improving graphics/performance beyond what developers have achieved at launch. Nexus Mods has a massive quantity of mods available from user-created enhancements to gamesβ over hundreds of thousands β allowing players to customize their gaming experience each time they play their favorite games, well after [β¦]
Dell's solution to the 16-pin connector overheating issues seems to bea custom connector to lock it into place. At least, that's what the OEM has done in a new prebuilt featuring the RTX 5070 Ti. The 12V-2x6 connector is forcibly fixed using genuine Amphenol brackets.
All the ways to watch Tottenham vs Arsenal live streams online and from anywhere, as the title-chasing Gunners take on their bitter rivals in the North London derby.
MSI's RTX 5090 Lightning Z is a limited-run halo product built without practical constraints. We test its thermals, power draw, and performance to see what's possible at the extreme end of GPU design.
QuoteCraft AI generates complete, client-ready proposals in seconds, including scope, deliverables, timeline, and smart pricing. Describe your project and send a branded email with view tracking and a legally binding e-signature to close deals quickly. The Context Engine learns your voice and rates from accepted proposals to improve results over time. Track activity in your dashboard and tailor details before sending. It's built for freelancers, agencies, creative studios, and consulting firms.
Another user got lucky with his purchase and bought a 32 GB DDR5 RAM kit for much lower than the current prices. Seller Lists DDR5 Corsair Dominator RAM as "DDR4", Buyer Grabs it for Just $120 We are regularly hearing stories of someone getting extremely lucky in snagging high-end PC hardware for a much lower price, and this one is no different. The user u/HappifyChris is another Redditor who was able to get a DDR5 memory kit for a much lower price than he would have found on the retailers. As you might know, a 32 GB DDR5 memory kit [β¦]
Moore Threads seems to have done what Nvidia couldn't... well, at least, at first glance. The company's new MTT AI Book laptop is powered by a custom ARM-based SoC that features 12 CPU cores, an unknown GPU based on in-house "MUSA" architecture, and a 50 TOPS-delivering NPU. The device can even run Windows, but not natively.
Colorado is joining the growing list of states attempting to crack down on the manufacture of 3D printed βghost guns,β joining New York, Washington, and California on a quest to expand firearms laws to regulate digital files and potentially ban 3D printers that are not under its surveillance.
This tiny Bluetooth DAC brings the headphone jack back to your smartphone, laptop and more. It delivers long battery life and impressive power output for such a small device. It sounds great too.
Welcome to the last week of February and this week we kick off with a AAA release from a franchise that started 30 years ago and it's the 9th major game about an umbrella manufacturer that turned evil or something like that. As for this week's other releases, we have a game about vermin, but they want to be royalty, a bunch of pirates that want your bounty, a chance of experiencing life in the medieval times, a new take on spellslining where everyone's flying and finally a remake of an action JRPG.
Resident Evil Requiem / This week's AAA release / Friday 27 February
A new era of survival horror arrives with Resident Evil Requiem, the latest and most immersive entry yet in the iconic Resident Evil series. Experience terrifying survival horror with FBI analyst Grace Ashcroft, and dive into pulse-pounding action with legendary agent Leon S. Kennedy. Both of their journeys and unique gameplay styles intertwine into a heart-stopping, emotional experience that will chill you to your core. Steam link
Modu helps teams collect, organize, and act on user feedback through polls, forms, and public boards. Use modules wherever your users are, then analyze votes and comments, track verified profiles, and prioritize what to build next. Collaborate with teammates, integrate your stack, customize branding and domains, and share roadmaps. Enterprise features like SSO, password protection, spam detection, and email verification protect your data.
CopyDock is a lightweight workflow tool that helps teams standardize and reuse repeatable text with one-click copy buttons. It is built for operations, support, and contact center teams that need fast, consistent messaging across chat, email, and ticketing systems. CopyDock runs entirely in the browser as a Chrome, Edge, and Firefox extension. Teams can save common replies, disclaimers, and IDs, then paste them instantly into any app. Everything is stored locally for privacy and security, with no servers or complex setup required.
Well, the idea that Chinese memory modules are cheaper has been outdated, as a recent DDR5 listing by a domestic vendor shows that RAM prices have almost leveled out worldwide. KingBank's DDR5 Modules Are Now Retailing For Prices Similar to Western Alternatives, As Shortages Leave No Other Way We did see the narrative of Chinese memory emerging as a 'saviour' for gamers pop up a few weeks ago, and it was mainly driven by the fact that manufacturers like CXMT weren't as mainstream compared to the 'Big 3' memory suppliers. However, it didn't take much time for the Chinese RAM [β¦]
Samsungβs penchant for sticking to a βsaferβ approach for its flagship smartphones is undoubtedly one of the reasons why the company has fallen out of favor with consumers, losing its top spot to Apple. Even now, the Korean giant has limited the Galaxy S26 Ultraβs battery capacity to 5,000mAh, a figure that has been retained since the Galaxy S20 Ultra launch that happened six years ago. Naturally, we donβt expect the device to flaunt impressive runtimes, but one tipster says that weβre in for a pleasant surprise. Then again, the latest battery life comparison doesnβt put us at ease. Battery [β¦]
With Emma Stone, Ethan Hawke, Leonardo DiCaprio, Michael B. Jordan, Timothee Chalamet, Jessie Buckley and Paul Mescal amongst the nominees, here's how to watch BAFTAs 2026 for free.
All the ways to watch Winter Olympics men's ice hockey final 2026 live streams for FREE, to see which hockey superpower will prevail in last event of the games.
Stop fighting black-box AI or messy code! Breadboard is an open-canvas app builder where app development feels as visual as Figma. Inspired by Apple HyperCard, you build your appβs brain by attaching natural language logic cards directly to the UI elements they affect. Our canvas renders real web tech using Auto Layout, so your apps are always production-ready and responsive. No broken layouts or dev-ops; just build, wire in English, and publish in two clicks.
The Stop Killing Games initiative announced not too long ago that it had accrued and validated the necessary number of signatures to be heard out by the EU parliament via the Stop Destroying Videogames EU citizen's initiative. According to a new video put out by activist and spokesperson for the movement, Ross Scott, key players in the movement have been hard at work in the background since that announcement, and that there has been progress since that update, although not all of it positive. The first important note is that the Stop Destroying Games citizen's initiative already has a date secured to present its case to the EU Commission, but despite this, it seems to have already had an impact on EU lawmakers.
According to Scott, in October, it seemed as though the EU was considering adding protections for videogames to the Digital Fairness Act, which is a new set of laws that aim to regulate digital ethics and consumer rightsβhowever, it seems as though video game industry lobbyists had gotten to lawmakers first, since they parroted arguments about discouraging small indie developers, who would ostensibly have a hard time keeping games running indefinitely, but this allowed the movement to clarify to the EU that the movement doesn't seek to force publishers to maintain games indefinitely, but only to provide a way for gamers to play the games they have purchased after support is ended. Despite this, the representatives at the meeting seemed to think that the commission didn't favor adding laws surrounding gaming to the Digital Fairness Act.
Bolt AI turns your ideas into pixel-perfect UI designs and prototypes in seconds. Describe what you need and get ready-to-use interfaces that help you build faster. Designers and developers use it to move from concept to screens quickly, with a free forever plan and no credit card required.
SkillShield is a security-first directory for AI SKILL.md extensions. It pre-scans submissions from major sources for malicious code, prompt injection, and vulnerabilities using static analysis, targeted tests, and sandboxed execution. Clean skills receive a security score (0-100) and are listed for safe browsing, while risky files are quarantined. It is open-source with a free tier available. Developers can submit via the portal or API and review live scan data and risk breakdowns across marketplaces. Protect your AI agents before they go to production.
To be or not to be. Over the past few weeks and months, in what can only be described as a case of chronic myopia, tech enthusiasts approached the contentious debate around the camera specs and the battery size of the upcoming Samsung Galaxy S26 Ultra with a gravitas that equaled - or perhaps even surpassed - the one hinted at within this famous Shakespearean soliloquy. Now, however, Samsung's official promo material for the upcoming 'Galaxy Unpacked' event has formally put an end to any lingering uncertainty on both counts. Samsung's promo material for the upcoming 'Galaxy Unpacked' event reveals [β¦]
Confab helps managers of small teams stay organized across every interaction. You can capture personal and meeting notes, build agendas and action items with reminders, and sync with Google Calendar and Zoom. Use AI to surface sentiment, topics, and indicators like happiness, engagement, flight risk, and trust to guide one-on-ones. Run performance reviews and 360 feedback, integrate Slack messages into notes, and keep data secure with encryption and role-based access, along with BYOK for AI providers.
ScreenURL is an API that turns any URL into pixel-perfect screenshots in milliseconds. It captures full pages or custom viewports up to 4K, waits for JavaScript, and returns PNG or JPEG over a simple REST endpoint. Developers receive fast performance, a 99.9% SLA, and copy-paste examples for cURL, JavaScript, and Python. Use it for link previews, automated tests, monitoring, documentation, and content aggregation with a free tier of 100 screenshots per month.
New Xbox CEO Asha Sharma has shared her top three favorite games of all time and her gamertag, which looks to be little more than a month old, in hopes of earning some street cred among the Xbox community.
AMD has reportedly stopped driver updates for its Ryzen Z1 Extreme APU solution for handheld consoles, according to the latest Lenovo Korea update. This means that only after 2 and a half years, AMD is pulling support for its SoC, leaving many enthusiasts in a difficult spot. Confirmation from multiple sources are piling up as Reddit users and customers of other handheld consoles are stating that support for their specific devices, based on the Ryzen Z1 Extreme SoC, are also stuck using drivers that are several months old. For example, a user has commented that his ASUS ROG Ally non-X version based on the Ryzen Z1 Extreme SoC has been stuck with six-month-old SoC drivers from August 2025. This means that AMD has effectively placed the Ryzen Z1 and Ryzen Z1 Extreme chips into a periodic update window, with no latest driver support coming to this 2023 SoC.
However, the situation is quite complex. OEMs like Lenovo and ASUS receive drivers from AMD and test them for their specific configurations. AMD offers configurable TDP (cTDP) for the Z1 Extreme with values ranging from 9 to 30 W. This means that OEMs can get a SoC with reduced clocks and power settings to match their desired handheld designs, or simply run the most aggressive 30 W configuration that will sacrifice some battery life but deliver overall higher CPU and GPU clocks. Hence, drivers must be tested to ensure they work properly on the specific TDP configuration by the OEM before they are installed by the user. Finding the "blame" is proving to be difficult, as it could be that AMD is not bothering with new updates, or OEMs are not eager to test their specific configurations.
AMD teamed up with two well-known overclockers, Bill Alverson (aka "Sampson") and Splave, to push a Radeon RX 9060 XT to 4,769 MHz. That's a new world record for GPU frequency β and it wasn't even close to the previous mark.
LenoChat is an AI-powered live chat and multichannel inbox built for startups and small teams that need faster replies without paying for enterprise software they donβt need. It brings website chat, WhatsApp, Instagram, and Messenger into one inbox. AI acts as a first-level support agent, answering common questions instantly and handing conversations to a human when needed. If no one is available, it shows an offline form instead of leaving customers stuck in a live queue.
The free plan includes unlimited live chats, AI replies, and core features so founders can run support themselves. Mobile apps are available, and it works on any website.
Sony hasn't even officially announced the PlayStation 6 yet, but that hasn't stopped the rumor mill from churning out an increasingly steady stream of leaks, insider reports, and solid hints from the company itself. With the PlayStation 5 well into the latter half of its lifecycle and the PS5 Pro already on shelves, the attention of hardcore gamers is increasingly turning toward whatever comes next. Here is everything we know so far about the PlayStation 6, from its release window and hardware to pricing and the possibility of an entirely new PlayStation handheld launching alongside it. Read this article with [β¦]
Wikipedia editors have decided to remove all links to Archive.today, a web archiving service that they said has been linked to more than 695,000 times across the online encyclopedia.
What originated as a narrow procurement notice has grown into a broader effort that links machine-learning models with government and commercial records, creating an enforcement infrastructure with few historical parallels. As the software moves from early pilot to wider operational use, the arguments around it have hardened.
Repaint is an AI website builder that allows anyone to create a professional website by talking to an AI chatbot. It begins with an interview to understand your needs, searches online to gather information about you, finds images, and collects social media links. You can request whatever you want, and it generates a complete website with your content in about two minutes.
From there, you can edit simply by asking. The AI chat is flexible and smart, using information and styles from screenshots, PDFs, and other website links. You can also make small adjustments manually. It's free to start, and $24-30 per month for expanded usage and publishing to a custom domain.
Every kid deserves a bedtime story that stars them and teaches them something that matters. Tuck Me In creates personalized AI bedtime stories featuring your child's name, friends, and interests, with audio narration built in. Choose adventures, mysteries, or learning stories that tackle real lessons like sharing, being brave, and managing big emotions, woven naturally so kids absorb values without feeling lectured. Each story ends with a conversation prompt to turn bedtime into a meaningful ritual. Generate a unique story in seconds and make bedtime the best part of the day.
The latest NUC BOX series has debuted, featuring processors from the current-gen Intel Panther Lake series. ASRock Silently Rolls Out NUC Ultra 300 Box Mini PCs, Featuring Intel Core Ultra 325 and Core Ultra X7 358H As it may seem, it's not a sudden or unexpected launch of the latest ASRock NUC Ultra 300 Box series. ASRock has previously announced the latest NUC Ultra 300 Box series, packed with Intel Core Ultra 300 aka Panther Lake CPUs, last month. However, the latest NUC Box machines have only been added recently on the official website, confirming the SKU selection by the [β¦]
NVIDIA's GB300 NVL72 AI racks have been tested across DeepSeek's latest open source models, and through fine-tuning and optimized inference, the results are indeed promising. NVIDIA's Blackwell Ultra Scores Up to a 1.5x Lead Over GB200 NVL72 In Latency-Sensitive Workloads With GB300, NVIDIA's primary focus has been on delivering optimal long-context performance in order to capitalize on the agentic AI wave. In a recent post, we discussed how Blackwell Ultra delivers a 50x increase in throughput per megawatt compared to Hopper GPUs through its extreme co-design approach. Now, the Large Model Systems Organization (LMSYS) has tested GB300 NVL72 for long-context [β¦]
The Euler CMX ITX case is an ultra-compact chassis for Intel processors with up to 35 W of TDP, offering silent operation. Akasa Debuts Compact 4.0 Litre Euler CMX Fanless ITX Chassis, Offering Support for Intel ITX Motherboards Coupled With CPUs rated at up to 35W of TDP Popular consumer and enterprise hardware maker, Akasa, has introduced its latest compact mini ITX chassis called the "Euler CMX" for Intel platforms, offering a small footprint, but sufficient to handle older-gen and the latest Intel Core Ultra series-compatible ITX motherboards. The Euler CMX looks a lot like its other Euler Mini-ITX cases, [β¦]
One of the fastest gaming handhelds from Lenovo is supposedly getting its driver updates halted. Users will need to rely on Windows updates. Lenovo Korea States Legion Go Won't Get Any More Driver Updates; Recommends Users to Depend on Windows Update and Lenovo Vantage It's not just frustrating but weird to see a nearly two-year-old gaming handheld getting its driver updates halted. The Legion Go handheld, which launched in Q4 2023, just got its driver updates paused by Lenovo, as per the latest report by DCInside. Lenovo Korea released a statement regarding the Legion Go gaming handheld, which confirms that [β¦]
Samsungβs Odyssey G55C features a 165 Hz refresh rate, 1000R curvature, and FreeSync support, making it a solid budget-friendly option for 1440p gamers at its current Amazon discount.
The handheld console is still available in Australia, the U.K., Hong Kong, South Korea, and Taiwan. But will they run out of stock in the near future, too?
Microsoft CEO Satya Nadella recently announced that the company's CoreAI Product president, Asha Sharma, has become the CEO of Xbox, replacing retiring Xbox boss Phil Spencer.
Banks across the United States are grappling with a wave of physical malware attacks on their ATMs, according to a new cybersecurity alert from the Federal Bureau of Investigation. The agency's report warns that attackers are bypassing both digital and physical safeguards by exploiting outdated technology and generic maintenance hardware...
We'll show you how to watch Man City vs Newcastle live streams from anywhere in the world as home side looks to close the gap at the top of the Premier League.
See how to watch Leigh Wood vs Josh Warrington 2 live streams online, as the Leeds Warrior looks to avenge surprise defeat to Leigh-thal in this massive rematch.
As generative AI evolves, a Google VP warns that LLM wrappers and AI aggregators face mounting pressure, with shrinking margins and limited differentiation threatening their long-term viability.
Well, after entering the discrete GPU market, Moore Threads has also taken its chance in the APU segment, showcasing its high-end SoC for laptops. Moore Threads' New Laptop Chip Offers Impressive Edge AI Performance, Rivaling Current-Gen Lineups Moore Threads have been a popular name in our coverage, and in many of them, they have been known for coming up with rather interesting solutions that turn out to be pretty interesting. Like, one example of this is how the Chinese GPU manufacturer was one of the first to showcase a PCIe 5.0 GPU, which eventually turned out to be slower than [β¦]
All the pieces are in place for Apple to enter the mass production phase of the iPhone FoldΒ and iPhone 18 Pro, with a new rumor providing the month when both flagships will enter the official manufacturing stage. Based on this timeline, the Cupertino giant appears to be gearing up for yet another September keynote, and for the first time, its smartphone lineup will include a member with an entirely unique form factor. Apple is rumored to begin mass production of the iPhone Fold and iPhone 18 Pro in July, highlighting that the company has addressed the crease problems It isnβt [β¦]
AMD and Intel are both preparing next-gen desktop CPUs with major architectural improvements that now seem to be delayed. This includes Nova Lake, which has been confirmed for a 2026 year-end release time and again, and Zen 6, which has been on AMD's roadmap as a 2026 product for a while.
Nvidiaβs reportedly building a new RTX Blackwell flagship According to a report from Mooreβs Law is Dead, Nvidia has been working on a new flagship-level RTX 50 Blackwell GPU since H1 2025. Currently, it is unknown what the GPU will be marketed as, though RTX 5090 Ti or RTX Titan Blackwell branding seems likely.Β Early specifications [β¦]
The Turtle Beach Stealth Pivot, a controller that can transform its controls to optimally play 3D or 2D games, has seen its steep $139.99 MSRP cut down by 29% to a price that further justifies its advanced tech.
During an interview with Automaton, Final Fantasy 7 Remake game director Naoki Hamaguchi explained why Square Enix is developing "PC first" and how it benefits all platforms. He said that by creating assets for the highest-end environments first, the FF7R team avoids being constrained by lower-end hardware. Once the high-end...
For six decades, the Bull Run Fossil Plant in Claxton, Tennessee, powered a region on fossil fuel. Last year, the plant was decommissioned, collapsing the plant's twin smokestacks in a controlled demolition. Their fall didn't just erase a landmark from the Tennessee skyline; it symbolized the state's newly emerging role...
Runner AI is an AI-native e-commerce engine that builds, optimizes, and scales your online store autonomously without templates, coding, or third-party plugins. By simply chatting with the AI, you can generate a bespoke, high-performance store including homepage, product pages, payment, checkout, and backend. Beyond just the initial build, Runner AI acts as a 24/7 growth partner. It analyzes every click and scroll, detects friction, and launches A/B testing on content, layout, and checkout to improve conversion rates. Itβs the ultimate build-and-scale solution that lets you focus on your products while the AI handles design, optimization, and growth.
A Russian-speaking, financially motivated threat actor has been observed taking advantage of commercial generative artificial intelligence (AI) services to compromise over 600 FortiGate devices located in 55 countries.
That's according to new findings from Amazon Threat Intelligence, which said it observed the activity between January 11 and February 18, 2026.
"No exploitation of FortiGate
Microsoftβs Project Silica explores storing data in borosilicate glass with millennia-long durability, but speed and practicality issues cast serious doubts.
Lowest ticket prices to TechCrunch Disrupt 2026Β end February 27. Up to $680 off individual passes and up to 30% off group passes. Register before they go up to join 10,000 founders, tech operators, and VCs.
One of Intel's most anticipated desktop CPU lineups, the Nova Lake series, reportedly won't launch this year as the broader consumer industry gets affected by revised product plans. Intel's Nova Lake-S Won't Launch This Year At All; AMD's Zen 6 Desktop CPUs Also Delayed as Well The PC industry is currently facing tough times, not just because of the retail situation, but also because many manufacturers have begun revising their initial product roadmaps, and we have already seen this unfold in the consumer GPU segment. And it looks like the situation has spread to gaming CPUs as well, according to [β¦]
Microsoft recently published an AI PC beginner's guide on its Learning Center blog, and it's a bit of a mess that will almost definitely confuse consumers rather than convince them to buy.
As the former lead of CoreAI at Microsoft steps in to replace Phil Spencer, the question remains. What does the future of Xbox and its relationship with AI look like?
I've tried different Windows 11 debloat tools in the past, but I think Winhance might be the best of the bunch. In part, because it's so simple to use.
A Reddit user recently visited the Napa Valley location where the "Bliss" wallpaper was photographed. The view now closely matches the original image, which became a technology icon after Microsoft chose it as the default wallpaper for Windows XP.
All the ways to watch Wales vs Scotland live streams online β including for FREE β in the 2026 Six Nations Round 3 clash at the Principality Stadium.
Corsair's Makr Pro 75 is a pre-built magnetic switch version of its DIY Makr 75 series. It's a nicely-built board, and feels and sounds pretty good out of the box, but it's hard to justify the price.
With new fabs under development and a growing focus on skilled talent, Indiaβs inclusion in Pax Silica points to a long-term effort by the U.S. and its partners to accelerate capacity building.
Call of Duty: Black Ops 7 topped US PlayStation sales in January 2026, according to Circana data. Battlefield 6 remained competitive across platforms, while Xbox and PC charts showed varied results.
Paystub Studio lets you create accurate, professional paystubs in minutes with automatic tax calculations for all 50 states. Skip sign-up, start for free, and only pay when you download. Enter employer and employee details, pay period, and earnings, and the generator computes deductions like federal, state, Social Security, and Medicare to produce a polished earnings statement.
All the ways to watch Aston Villa vs Leeds United live streams online and from anywhere, as Unai Emery's side look to bolster their chances of a top-four finish.
If Samsung were looking for additional bragging rights just before the unveiling of the Galaxy S26 series, it certainly got those today, when a Galaxy S26 Ultra smoked the Apple iPhone 17 Pro Max in the latest Geekbench 6 tests. Samsung Galaxy S26 Ultra smokes the Apple iPhone 17 Pro Max in single-core and multi-core Geekbench 6 tests Without further ado, here are the latest Geekbench 6 scores for the Samsung Galaxy S26 Ultra: Do note that the Samsung Galaxy S26 Ultra employed in this test was powered by Qualcomm's Snapdragon 8 Elite Gen 5 chip, as is expected to [β¦]
Dave Plummer created Tempest AI to play the classic Atari game, but he also built a dashboard which imagines what Task Manager should look like if he were still in charge of it.
The Cosmos Alpha is an excellent update over the previous 2022-era model. The large internal spaces offer tons of configuration possibilities, all inside a modern, good-looking, premium full-tower chassis.
YouTuber tests several PC games on Android with high-end Snapdragon-powered devices, showing how good PC emulation is on Android. Cyberpunk 2077 runs at over 60 FPS on liquid-cooled Red Magic 11 Pro.
A Redditor has passionately shown off their 21-year-old iBook G4 on the r/MacOS subreddit, arguing that Apple's extensive software support goes against the planned obsolescence accusations they get. In the post, OP's vintage iBook can be seen ready to download updates after connecting to the internet, even today.
In a new letter to channel partners, Lenovo has stated that the company expects PC price hikes in March amid the memory crunch affecting the industry. The letter, obtained by CRN, notes that Lenovo's North America channel chief, Wade McFarland, mentioned there will be some pricing changes to certain products and configurations that Lenovo offers, which will be communicated later with the exact specification changes. In the letter, Wade McFarland noted that there have been some changes to the ordering policy for the Intelligent Devices Group (IDG), responsible for PCs like desktops, notebooks, and tablets, while the Infrastructure Solutions Group (ISG) unit responsible for server solutions is also experiencing the same changes. Lenovo's North American president, Ryan McCurdy, noted that "we've absolutely had to adjust and continue to adjust [pricing]. There's no way around it."
However, the company has advised its partners to submit orders while it is still February, as that will lock in the pricing at which Lenovo can supply PCs before the price hike expected in March. "Pricing is influenced by both order timing and fulfillment timing, and Lenovo reviews pricing periodically in response to evolving market conditions," notes Wade McFarland, adding that Lenovo's memory suppliers have been good and that the company has been informed of every pricing change in advance so that it can effectively communicate with its clients and warn them before any changes happen. That way, clients don't experience pricing shocks that may impact their purchasing decisions, as Lenovo sells millions of PCs every month. A slight, unexpected price change may result in a significant change in purchasing decisions, so communication with clients is key.
AlcoInsights helps you track your drinking with live BAC estimates, session logging, and clear analytics so you can stay in control. Set weekly goals, monitor your pace, and review BAC curves and a heatmap calendar to spot patterns. Get AI insights, hangover predictions, calorie tracking, and risk guidelines to plan safer sessions, with hydration modifiers and BAC calibration for accuracy. The Learning Hub teaches the science behind alcohol and habits, and the platform keeps your data secure, private, and GDPR compliant.
Halfway through season 2, we got the green light from Paramount for a third season of Tommy Norris and co. But how much do we actually know about Landman season 3?
The BioShock movie adaptation has been in discussion for a long time. Less than a year after the original game's debut, publisher Take-Two Interactive announced that it had signed a deal with Universal Studios for a film that would have been directed by Gore Verbinski (The Ring, the first three Pirates of the Caribbean, and The Lone Ranger) and written by John Logan (Gladiator, Sweeney Todd: The Demon Barber of Fleet Street, Skyfall, and Spectre). The tentative theatrical release window was 2010, but the project kept being put on hold for various concerns, including budget and the director's insistence on [β¦]
Artificial intelligence (AI) company Anthropic has begun to roll out a new security feature for Claude Code that can scan a user's software codebase for vulnerabilities and suggest patches.
The capability, called Claude Code Security, is currently available in a limited research preview to Enterprise and Team customers.
"It scans codebases for security vulnerabilities and suggests targeted
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Friday added two security flaws impacting Roundcube webmail software to its Known Exploited Vulnerabilities (KEV) catalog, citing evidence of active exploitation.
The vulnerabilities in question are listed below -
CVE-2025-49113 (CVSS score: 9.9) - A deserialization of untrusted data vulnerability that allows remote code
With $5.5 trillion in global AI risk exposure and 700,000 U.S. workers needing reskilling, four new AI certifications and Certified CISO v4 help close the gap between AI adoption and workforce readiness.
EC-Council, creator of the world-renowned Certified Ethical Hacker (CEH) credential and a global leader in applied cybersecurity education, today launched its Enterprise AI Credential Suite,
If you want to ditch Spotify, here's how to transfer your music from the streaming service over to Qobuz with minimal fuss (including to your playlists)
NavNotes keeps project knowledge connected to your website rather than scattered across tools. Pin requirements, decisions, technical notes, and feedback directly to pages, allowing relevant context to automatically appear as you navigate.
It works on any website you manage, including client sites, internal tools, and staging environments. You can highlight sections, attach documents, link external resources, and collaborate with your teamβall contextual to specific pages and features. Track work with built-in status, owners, and releases, and share access with clients or teammates. It's your website's institutional memory, finally in one place.
DietVox is an AI gut health coach that helps you eat without flare-ups. Snap a photo of your meal to detect hidden acids, spices, and irritants, then get a personalized Red/Amber/Green safety rating based on your stomach rules.
Follow diet protocols for GERD, sugar reduction, weight loss, and receive proactive daily coaching to achieve you goals.
I've looked through all of this week's initial preorder promotions for the brand new Google Pixel 10a β here are the biggest discounts from all the usual suspects.
I've taken yet another look through the sales section at Amazon UK and picked out 15 of the best tech deals that I recommend buying if you're in the mood to go shopping.
It was revealed in a recent leak that the next-gen AMD Zen 6 Ryzen CPUs would be delayed until 2027, and it has now emerged, that the upcoming Intel "Nova Lake-S" Core Ultra Series 4 CPUs may be joining AMD for an early 2027 launch, when previous reports placed the launch in late 2026. The news comes by way of ubiquitous leakers, HXL on X and Golden Pig Upgrade on Weibo, who say that a CES 2027 launch seems likely for both new CPU generations.
Previously, we got a taste of what to expect from Nova Lake-S in a series of leaks and rumors, which pointed to increased NPU performance as well as core counts that range from 12 on the low-end (4 P-cores, 4 E-cores, 4 LP-cores) to 52 on the high-end (16 P-cores, 32 E-cores, 4 LP-cores). Obviously, these are early leaks, and the official launch is still a way out, so dates may still change, but it seems as though the current silicon and DRAM shortages may result in the lengthening of product launch cycles across the PC industry in generalβan outcome that was previously predicted.
PractoPal delivers an all-in-one platform for optical retailers to run daily operations with less effort. You can manage inventory, purchase orders, patient records, prescriptions, sales, invoicing, and marketing from a clean, secure interface that works across devices, including iPads. PractoPal provides regular feature updates and responsive live support via phone, chat, or screen sharing, helping clinics and stores streamline workflows and elevate customer experience.
OpenAI is confronting the enormous cost of running ChatGPT at global scale, prompting a shift toward ads, new pricing tiers, and long-term revenue strategies to keep the service sustainable
It was recently revealed that Xbox Gaming's long-time CEO, Phil Spencer, would be leaving Microsoft after nearly 40 years at the company, with Asha Sharma taking over as CEO of Microsoft Gaming after her role as chief of the company's CoreAI platform. Shortly after the announcement of his departure, Sharma released an internal statement with comments about the future of Xbox Gaming and her views on topics like AI, monetization, and art. In short, Sharma says she wants to prioritize creating "great games" with unforgettable characters, stories that resonate, and creative, innovative gameplay. In the latter part of the statement, she addresses the inevitable questions and concerns about a former AI leader taking over the gaming division. She makes a number of comments about AI and the future of gaming, stating that "As monetization and AI evolve and influence this future, we will not chase short-term efficiency or floor our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with th e most innovative technology provided by us."
Later, in a statement to Variety, Sharma reinforced these statements, stating that she wants to "earn the right to be trusted by players and developers," and noting that "AI has long been part of gaming and will continue to be." She again emphasized the importance of "deep emotional resonance" in games, and reiterated her stance that she has "no tolerance for bad AI." It's worth noting that CoreAI, the platform Sharma was previously in charge of at Microsoft, is a suite of AI-powered developer tools designed for "the AI era," with a significant focus on agentic AI. If Sharma's statements are to be believed, it seems reasonable to assume we will be seeing more AI trickle into first-party Xbox games, but it may not be the AI-first approach that companies like EA have recently adopted in the name of efficiency.
FaveCard lets businesses create digital loyalty cards that customers can add to Apple or Google Wallet with a single tap. Thereβs no app for customers to install, and cards update automatically after each visit. Use the card creator to brand stamps and rewards, share via QR code or link, and track performance in a real-time dashboard. Staff can use the FaveCard app to scan cards and award stamps while you monitor returns, visit history, and peak days to drive repeat business.
In late 2025, ASUS announced the NVIDIA GeForce RTX 5060 and 5060 Ti Dual Evo graphics cards, which touted a slimmer, shorter design for improved compatibility with small form factor PC builds. Now, it has silently expanded the Dual Evo line with the ASUS Dual GeForce RTX 5070 Evo and Evo OC, both of which stuff an NVIDIA GeForce RTX 5070 12 GB GPU into a package measuring just 229 Γ 120 Γ 50 mm. ASUS has not yet publicly announced the GPUs, and they don't seem to be available via retail channels just yet, but the spec sheets and product pages are available in full on the ASUS site. As such, pricing is not yet available at the time of writing.
The OC model steps up the standard boost clock from 2,512 MHz to 2,542 MHz and the OC mode clock speed from 2,542 MHz to 2,572 MHz. Both GPUs feature the same 2.5-slot shroud and cooler design, and it seems unlikely that the OC Edition has any additional changes other than a slight vBIOS tweak to achieve the higher clocks, suggesting that you can likely get similar clock speeds with a bit of tuning in GPU Tweak III. This 2.5-slot design is thicker than the 2.0-slot design of the 5060 series Dual Evo cards, but still notably thinner than most other RTX 5070 models, like the 3.2-slot ROG Strix GeForce RTX 5070. The GPU shroud design is also somewhat more reserved than some of ASUS's recent designs, with just an angular, black, dual-texture shroud housing dual axial fans, while the GPU heat sink has a flow-through design for the rear fan. Much like the 5060 variants of the same series, the PCIe power plug is located almost centrally on the side of the GPU, instead of the traditional rearward position.
SuppleMindHQ is an AI-powered supplement command center that builds your optimal dosing schedule, times reminders to your routine, and adjusts when you miss a dose. It tracks intake and inventory, predicts when you'll run low, and allows for one-click or auto reordering from your preferred brands. The app checks interaction safety, spaces conflicting supplements, and provides clear analytics on consistency and progress. Start free, then upgrade for deeper history, templates, and cross-device sync.
With the launch of Resident Evil Requiem merely a week away, it's expected that gameplay and story leaks would start to show up online and subsequently be shared online. Capcom, however, has taken to social media platform, X, to decry the early gameplay and story leaks, asking players not to share the leaks. The gaming giant says that it wants "everyone to enjoy the game's story and experience as much as possible." Capcom adds that its legal department is working to issue DMCA take-downs of any leaks posted online, "in order to preserve your day-one experience."
The gameplay leaks in question have revealed major plot points and twists, as well as potential endings to the latest installment in the Resident Evil franchise. One Reddit threadβwhich fortunately is covered with spoiler tagsβhas collated the vast majority of the leaks, including gameplay footage of part of the game's ending. It's easy to see why a game studio would want to keep a lid on such extensive leaks about a story-driven game. Another post in the subreddit was removed by the moderators, so it looks like Capcom's take-down requests or social media plea has had some effect already.
Given the similar form factors, it's unsurprising that many gamers turned to their Steam Decks to emulate Nintendo Switch games, but that era seems to be drawing to a close, as RetroDECK, a Linux emulation platform capable of emulating multiple game systems, has just confirmed that it will be removing support for Ryubing, a fork of the now-infamous Ryujinx Switch emulator, from its available emulators. The developer behind the emulator explained in a February 19 blog post that Switch emulation would be removed in a minor update. This comes after support for Ryubing was added in a November update.
The blog mentions two main reasons for the removal of Ryubing, stating that "Switch emulation has consistently been the source of the most issues within the project, generating the highest volume of warnings, bans, toxicity, and support tickets," and adding that the questionable legality of emulators like Ryubing and Nintendo's aggressive protection of its intellectual property exposes the volunteers and community involved in the RetroDECK project to undue legal exposure. As of an upcoming update, indicated in an edit to an old blog post to be 0.10.4b, Switch emulation will be removed from RetroDECK "forever," and discussions about Switch emulation will also be banned from all of RetroDECK's communities and social platforms effective immediately.
PropertyLedger helps small landlords manage rental property accounting with simple expense tracking, organized categories, and tax-ready Schedule E reports. You can log income and expenses, attach receipts, track depreciation, and export CSVs to streamline tax prep. Organize your portfolio across single-family, multi-family, condos, and commercial units. Manage tenants and leases, monitor ROI analytics, and get monthly summaries and renewal reminders without banking add-ons or upsells.
TheΒ creatorΒ economy is evolving fast, and ad revenue aloneΒ isnβtΒ cutting it anymore.Β YouTubers are launching product lines,Β acquiringΒ startups, and building actual business empires.Β In fact,Β MrBeastβs companyΒ bought fintech startup Step, and his chocolate business is outearning his media arm. ThisΒ isnβtΒ justΒ oneΒ creatorβsΒ strategy.Β ForΒ many,Β itβsΒ theΒ new playbook.Β On this episode of TechCrunchβsΒ EquityΒ podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, [β¦]
The name synonymous with XboxβPhil Spencerβis leaving Microsoft after nearly 40 years at the company. He started as an intern back in 1988 and has been with the Xbox team since 2001, helping the project thrive in the following decades. According to the announcement, Microsoft is overhauling its Gaming division with some new names, while the old executive team has left the company. In addition to Phil Spencer, Xbox president Sarah Bond has also left the company. From now on, Asha Sharma, who currently serves as the company chief for the CoreAI product, will be taking on the new role as the CEO of Microsoft Gaming. Microsoft's CEO Satya Nadella shared a memo with all Microsoft employees about the status of this update.
Satya NadellaLast year, Phil Spencer made the decision to retire from the company, and since then we've been talking about succession planning. I want to thank Phil for his extraordinary leadership and partnership. Over 38 years at Microsoft, including 12 years leading Gaming, Phil helped transform what we do and how we do it.
Tesla's latest features an estimated 325 miles of range and features coil springs with adaptive damping, steer-by-wire with four wheel steering, a powered frunk, and heated first-row seats. The 6' x 4' bed includes a powered tonneau cover and multiple power outlets (two 120v and one 240v) with Powershare capability....
Russia is testing a 20-kilometer stratospheric balloon relay system after Starlink restrictions disrupted battlefield communications in Russian-controlled territories.
Wish controlling your music was less hassle? My three favorite features from the new Sony WF-1000XM6 earbuds make spinning your spot-on tunes or having a quick convo a breeze.
Disneyland is investing heavily in reliability upgrades that are already delivering more rides, shorter waits, and smoother visits β even as major new attractions remain years away.
Dueling pro-AI PACs have centered around backing or targeting one New York congressional bid: Alex Bores, whose RAISE Act requires AI developers to disclose safety protocols and report serious system misuse.
Last month, a UK judge ruled that Valve would have to face its day in court over a Β£656 million class-action lawsuit being led by Parent Zone chief executive officer, Vicki Shotbolt, over the 30% cut that the company takes from all transactions on Steam. It's not a dissimilar case to what Epic Games brought against Apple, as Shotbolt has called Valve's 30% cut "excessive" and that the company "is rigging the market and taking advantage of UK gamers." In a new report from GamesIndustry.Biz, Shotbolt further explained her case against Valve and Steam, adding that Valve is "clearly not" [β¦]
Update 21/02/2026: Following the publication of this article, former Xbox president Sarah Bond has shared her statement she sent internally within Xbox and Microsoft on her personal LinkedIn account. Notably, she mentions that her decision to step away comes at a time when she feels she has completed the commitment she made four years ago to help lead Xbox through the post-Activision Blizzard acquisition transition. "When we announced our intention to acquire Activision Blizzard in 2022, I committed to helping lead Xbox through what would be a critical period of change," Bond writes. "Over the past four years, weβve navigated [β¦]
The Snapdragon X series of chipsets has carved its place in the computer industry, but Qualcomm has a ton of ground to cover in both adoption and technological improvements. The recent Snapdragon X2 Elite and Snapdragon X2 Elite ExtremeΒ are ideal examples of the San Diego firmβs desire to take on its chip rivals, but it needs that extra boost that could be fulfilled by the recent hiring of former AMD executive Jason Banta. He will now serve as Qualcommβs Vice President of Global Compute Sales, putting him in charge of consumer and commercial βgo to marketβ channels. Bantaβs 23-year career [β¦]
It's been nearly nine years since the launch of NieR: Automata, the highly acclaimed action RPG developed by PlatinumGames and published by Square Enix. Fans have long been waiting for news of a sequel. Today, as part of a celebration for the game's latest sales milestone (it has now sold 10 million units across all platforms), they at least got a teaser. It sounds like the gears are finally moving. But why did it take so long? Well, it seems like Game Director Yoko Taro and Square Enix found it hard to reach an agreement. The outspoken creative first said [β¦]
Bethesda's Todd Howard revealed the Fallout TV show was originally going to start in New Vegas, but he told the writers to wait to do it until Season 2.
Yves Guillemot recently made an appearance in an interview with Variety, in which the Ubisoft CEO spoke about both the ongoing cost-cutting measures and in-development projects at the French gaming giant. When asked about upcoming projects in the Assassin's Creed and Far Cry franchises, Guillemot responded that there are "several" Assassin's Creed titles in development at Ubisoft, and that those titles will involve both single-player and multiplayer gameplay. Similar is true for the Far Cry franchise, in that Ubisoft currently has two Far Cry projects in development, although Guillemot declined to specify any further on what those projects were. One of the upcoming Assassin's Creed projects is almost certainly the much-rumored Assassin's Creed Black Flag remake that is slated to launch sometime in 2026.
This interview and the promises of new Far Cry and Assassin's Creed games comes the same week as Ubisoft confirmed a round of layoffs at its Toronto studio as part of its heavily criticized company-wide restructuring and cost-savings plan that will likely see up to 18% of the company laid off in order to save β¬200 million in five years. That same plan has seen Ubisoft divide development efforts into five creative houses, each of which will be responsible for a handful of IPs. When asked about this and the necessity for the cost reduction, Yves Guillemot blamed rapid post-COVID growth and flat-lining demand where continued growth had been anticipated. He goes on to say that "our priority today is to build a more focused, agile company, with stronger teams that strike the right balance between senior expertise and young talent and who are well positioned to deliver the highest quality games." If recent game cancellation trends at Ubisoft are anything to go by, nothing is set in stone, and the projects that have been in the pipeline for the longest seem to be the most likely to be cancelled or delayed, as was the case with the Prince of Persia: Sands of Time remake.
Thanks to a new table specification matrix published by a known leaker Jaykihn on X, we are seeing the final specifications of Intel's long-rumored "Bartlett Lake-S" Core 200E family of CPUs with P-Cores only. This platform is designed to fit inside Intel's LGA-1700 socket, but from a consumer standpoint represents a non-existent product that will not reach their hands, as Intel has abandoned the plan to launch this highly anticipated gamer CPU. Instead, Intel will only offer it for its edge and embedded products. At the top of the stack is the Core 9 273 PQE SKU, which is a 12 P-Core variant with 24 threads and a base frequency of 3.4 GHz. This model can boost all of its 12 cores to 5.3 GHz, while a single thread can go up to 5.9 GHz independently for tasks that require intensive single-threaded performance. It is equipped with 36 MB of L3 cache and an integrated GPU with 32 EUs of Xe-LP graphics.
Interestingly, the entire lineup is separated into three categories. One is a high-TDP PQE with a base power of 125 W, while the middle PE models are 65 W designs with lower clocks. The weakest models are the PTE SKUs that have a TDP of 45 W, which are more ideal for edge deployments where power/efficiency is the most important factor. Across the lineup, there are versions with 8, 10, and 12 cores, all with Hyper-Threading for 16, 20, and 24 threads. Some SKUs from the PE and PTE lineups do not enjoy Intel vPro and ECC memory support, while the PQE high-power SKUs are all equipped with vPro and ECC memory support. You can check out the complete table comparison and product segmentation below for more specific information on different models.
fuelOS helps you track what you eat without friction. Capture meals by speaking, snapping a photo, or typing, and keep your nutrition organized on iOS. Build consistent logging habits and see a clear picture of your daily intake.
Snapveil lets you create private, shareable photo galleries for weddings and events. Guests upload by scanning a QR codeβno app requiredβwhile you control permissions, set passwords, and manage collaboration. It organizes images with AI tags and location data, supports custom albums, and delivers fast browsing even with thousands of photos. Pay per event with flexible storage and download options, from SD to original quality.
Several updates are introduced in iOS 26.4, including an AI-powered playlist-generation feature in Apple Music, support for video content in the Podcasts app, end-to-end encryption (E2EE) for RCS messages, and more.Β
The startup, founded by accountants who worked at Flexport, Miro, Hopin and Thrive Global, automates the difficulties of prepping financial statements.
Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations.
Well, it appears that the chip startup Taalas has found a solution to LLM response latency and performance by creating dedicated hardware that 'hardwires' AI models. Taalas Manages to Achieve 10x Higher TPS With Meta's Llama 8B LLM, That Too With 20x Lower Production Costs When you look at today's world of AI compute, latency is emerging as a massive constraint for modern-day compute providers, mainly because, in an agentic environment, the primary moat lies in token-per-second (TPS) figures and how quickly you can get a task done. One solution the industry sees is integrating SRAM into their offerings, and [β¦]
The MSI GeForce RTX 5060 Ti 8G Ventus 2X OC Plus and the Gigabyte GeForce RTX 5060 Ti WindForce 8G are the only Blackwell-based graphics cards still at their MSRPs.
Here's how we're updating our GPU Hierarchy and Bench database for 2026, with a breakdown of our setup, the current state of play, and our test suite, which includes many new gamesβbut no upscaling or framegen.
Think you can quickly identify fake faces generated by AI models? Think again. According to a recently published study by Australian researchers, AI-generated faces are now essentially too difficult to spot β except for a small minority of people who are exceptionally skilled at analyzing facial features. As a result,...
Using data transmitted wirelessly from roughly one million PHEVs produced between 2021 and 2023, the researchers measured actual fuel consumption across diverse driving conditions and found an average of six liters per 100 kilometers β roughly three times the officially certified figures.
God of Startups is an AI-powered venture architect that turns raw ideas into professional, investor-ready business documentation. The platform guides founders through structured Discovery workflows covering problem validation, customer analysis, market research, competitors, risks, and strategy. Unlike generic AI tools or expensive consultants, it continuously aligns hypotheses and key decisions in one dynamic system of record. God of Startups supports validation by prompting critical questions, identifying risks, and updating strategy as insights emerge. The result is faster, more consistent decision-making that turns uncertainty into validated, actionable business plans.
As OpenAI prepares to launch an adult mode for ChatGPT, the firing of a top internal critic has intensified concerns about safety, governance, and the companyβs willingness to embrace internal dissent
A new report from Business Insider reveals that high-level engineers at xAI were pulled off other projects to make sure Grok could answer detailed questions about the video game Baldur's Gate.
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Learn more about Lyria 3, Google DeepMindβs newest generative AI that can help you create your own tunes. 
Learn about Googleβs partnership to bring AI skills to every classroom with free training for 6 million U.S. educators. 
Google and YouTube are celebrating America's 250th anniversary. 
