Tragic images showing 50 mangled M.2 SSDs has been shared on social media. It looks like a naughty boy was the culprit.

Kingston Datacenter SSD Business Manager Cameron Crandall said in an interview that NAND prices for RAM and SSD are expected to rise throughout 2026.

Amidst the economic uncertainty ushered in by this AI boom, some folks still have conviction and are offering hope to the community. Edward Crisler, the PR manager for GPU maker Sapphire, has just said that he believes DRAM prices will start to plateau in the next few months, so don't panic buy right now.

Qualcomm has agreed to acquire Ventana Micro Systems, a RISC-V CPU specialist whose engineers have spent several years pushing the open instruction set toward high-performance server and edge designs.

Here are the best deals on kid and beginner-friendly 3D printers, available in US warehouses for fast shipping to your door.

Intel has tightened its ties with the current US administration, appointing an economic advisor to President Trump as its new head of government affairs.

LA-based startup Quilter has outlined Project Speedrun, which marks a milestone in computer design by AI.

The post Progress Stalls: Sheryl Sandberg Warns AI Could Exacerbate Gender Inequality appeared first on StartupHub.ai.

The latest Lean In-McKinsey study reveals a stark truth: progress for women in the workplace is not just slowing, it’s stalling. Sheryl Sandberg, a pivotal figure in advocating for women’s leadership, returned to the public spotlight to deliver this sobering message, underscoring how emerging technologies like artificial intelligence threaten to further widen the gender gap. […]

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The post AI Fuels Megadeal Surge, Redefining M&A Landscape appeared first on StartupHub.ai.

Nearly a quarter of megadeals this year were AI-driven, a stark indicator of artificial intelligence’s transformative power in the M&A landscape. This trend, highlighted by Paul Griggs, U.S. Senior Partner at PwC, during his recent interview with Frank Holland on CNBC’s Worldwide Exchange, underscores a pivotal shift where strategic positioning and technological advancement are paramount. […]

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The sheer velocity of AI innovation demands an infrastructure that can adapt, not just scale. At IBM’s TechXchange in Orlando, Solution Architect David Levy and Integration Engineer Raafat “Ray” Abaid illuminated the critical need for a paradigm shift in how AI and machine learning workloads are managed, moving beyond the traditional automation paradigms. Their discussion […]

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The post House proposes bill to advance data center buildout speed appeared first on StartupHub.ai.

The proposed legislation, dubbed “The SPEED Act,” seeks to significantly reduce the time required for permitting and construction of data centers and associated power infrastructure. This is a crucial development, as the voracious appetite of AI for computational power necessitates a corresponding acceleration in the physical infrastructure that supports it. The bill proposes to limit […]

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Google Search Console seems to have fixed the weeks long delay with the search performance reports. For the past few weeks, we had 50+ hour delays for these reports, but as of the past several hours, the reports seem to be up-to-date.

Now up-to-date. If you go to the search performance report, you should just see anywhere between about 2 – 6 hours of delay, which is typically normal. At some point over the past few weeks, the delays were over 70 hours.

This is what I see:

The delays started a few weeks ago and it took about three weeks to clear the delay and backlog of data.

Page indexing report. Meanwhile, the page indexing report delay we reported many weeks ago, is still delayed. It is now almost a full month delayed and Google has not fixed it yet. Google did post a notice at the top of the report that reads:

“Due to internal issues, this report has not been updated to reflect recent data”

Why we care. If you use Search Console reporting for your analytics and reporting for your stakeholders and clients, this can be super frustrating. It does seem like the performance reports are now flowing data normally. But that indexing report is still very delayed and will cause headaches with reporting.

Meanwhile, Google released a number of new features in the past few weeks including:

• AI-powered configuration for the search performance report
• Social channels in the insights report
• Weekly and monthly smoothing in the performance report

Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. 

La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with Channable Insights and turned a “black box” campaign into a revenue-generating machine.

Step 1: Stop segmenting by category

Simons originally split campaigns by product category. It sounded logical – until their best-selling sweater ate the budget and newer or overlooked products never had a chance to surface.

Static segmentation meant limited visibility and slow decisions.

Marketers stayed stuck making manual tweaks while Google kept auto-prioritizing only what was already working.

Step 2: Segment by performance

Enter Channable Insights. Product-level performance data (ROAS, clicks, visibility) now powers dynamic grouping:

Products automatically move between these segments as performance shifts – no manual work needed. As Etienne Jacques, Digital Campaign Manager, Simons, put it:

“One super popular item no longer takes all the money.”

Step 3: Shorten your analysis window

Instead of waiting 30 days for signals, Simons switched to a rolling 14-day window.

The result: faster reactions, sharper accuracy, and less wasted spend in a fast-moving catalog.

Step 4: Push the strategy across channels

Why stop at Google? The same segmentation logic was automatically applied on:

• Meta
• Pinterest
• TikTok
• Criteo

Cross-channel consistency creates compounding optimization.

Step 5: Watch the metrics climb

Without raising ad spend, Simons unlocked:

• ROAS growth: from ~800% to ~1500%
• CPC decrease: $0.37 to $0.30
• CTR lift: 1.45% to 1.86%
• 14% increase in average order value
• 1300% ROAS for New Arrivals campaigns
• Faster workflows and fewer manual tweaks

Even the “invisibles” turned into surprise profit drivers once they finally got the spotlight.

Step 6: Treat automation as control, not chaos

Automation restored marketing control – it didn’t remove it.

Teams can finally learn from the data and influence which products grow, instead of letting PMax run everything on autopilot.

Your action plan

• Classify products as Stars, Zombies, and New Arrivals.
• Automate campaign reassignment based on real-time data.
• Refresh product insights every 14 days.
• Roll out segmentation logic to every paid channel.
• Scale what wins – test what hasn’t yet.

Want Simons-style ROAS gains without extra ad spend? Start by testing the quality of your product data with a free feed and segmentation audit.

AI-assisted coding and AI app generation platforms have created an unprecedented surge in software development. Companies are now facing rapid growth in both the number of applications and the pace of change within those applications. Security and privacy teams are under significant pressure as the surface area they must cover is expanding quickly while their staffing levels remain largely

Threat actors have begun to exploit two newly disclosed security flaws in Fortinet FortiGate devices, less than a week after public disclosure. Cybersecurity company Arctic Wolf said it observed active intrusions involving malicious single sign-on (SSO) logins on FortiGate appliances on December 12, 2025. The attacks exploit two critical authentication bypasses (CVE-2025-59718 and CVE-2025-59719

The cost of takeout coffee has rocketed, so pick up one of these excellent budget brewers and save cash by making your own at home.

Ski trails, lodge markers, and lifts have returned to Google Maps – and these are the resorts that are currently available to view.

Rockstar Games has once again addressed accusations of union-busting from the Independent Workers Union of Great Britain (IWGB), claiming that it fired over 30 Grand Theft Auto 6 developers for sharing company secrets in a Discord channel.

Refurbished retailer Back Market is offering an additional $35 off PlayStation 5 consoles for a limited time.

RAM prices are skyrocketing due to the current AI boom, but Sapphire's PR manager encourages consumers to stay calm and avoid panic buying.

The BT, EE, and Three networks collapsed to such an extent in June and July that regulators are getting involved.

With Christmas on the horizon, I'm stressed about the holidays not living up to my expectations – maybe AI can help

Stuck for space? Then these dual-stacked monitors offer a decent amount of screen real estate while taking up minimal desk space.

Marvel is fighting to keep details about Avengers: Doomsday's four teasers under wraps after a major leak.

The Apple AirPods Pro 2 are perfect for Apple users and now you can own a refurbished pair for just $135.

These PS5 DualSense deals aren't to be missed. Get heavy discounts in the US and the UK, on a whole host of color variants.

Bungie has shared new details about its long-awaited extraction shooter Marathon. The game will now be released in March 2026 for $40.

Google is shutting down its dark web report tool, but I doubt it will be missed.

The days of the em dash being a ChatGPT giveaway are over — it’s time to bring it back

B&H Photo and Adorama have excellent last-minute camera deals this week, including prices that are even lower than Black Friday – in some cases.

Everbloom has also developed a chemical process to transform waste fibers and feathers into upcycled materials that resemble everything from polyester to cashmere.

The Nordic Web closes $6M Fund III.

How much have DDR5 memory prices increased? We all know that DDR5 memory pricing has shot up, but how bad is the situation? Has AI-driven datacenter demand ruined the DRAM market? Yes, but how much is it hitting our wallets? Today we have looked at today’s DRAM pricing and have compared it to 30 days […]

The post It’s bad – Here’s how much DDR5 pricing has increased appeared first on OC3D.

Bluetooth 6 was introduced in September 2024, but it still remains a rare sight in our favorite tech. That's expected to change in 2026, and I have all the details you need to know right here.

Microsoft's latest Canary Channel build for Windows 11 Insiders brings forward a number of features that were already in testing in the Dev and Beta Channels.

Hollow Knight: Silksong has crossed 7 million copies sold, with a free expansion coming in 2026.

Thermaltake today introduced the TH360 V3 Ultra ARGB Sync Snow Edition, a premium all-in-one liquid CPU cooler that's positioned a notch below the company's Minecube Ultra series. The cooler features a cube-shaped pump-block, with a larger 4-inch, square true-color display floating on top. The cubical region stays recessed to ensure clearance around the CPU socket area. The 4-inch square display comes with a decent resolution of 720 x 720 pixels, and since it's square, the display-head can be rotated via software without any moving parts. The display connects to TT RGB Plus software, which puts out system monitoring info pulled from ACPI, and also lets you change backgrounds, and the cooler's lighting. Speaking of which, you get an ARGB diffuser framing the screen from the sides, and each of the three included 120 mm fans comes with RGB lighting of its own.

The pump turns at speeds ranging between 800 and 2,500 RPM. The cooler comes with 46 cm long tubing. Each of the three included 120 mm fans ventilating the 360 mm radiator turns at 500 to 2,500 RPM, pushing up to 85.29 CFM of airflow at 3.86 mm H₂O static pressure, and up to 37.8 dBA of noise. All current desktop CPU socket types are supported, including AM5, AM4, LGA1851, LGA1700, and LGA115x/LGA1200. Thermaltake claims that the cooler can handle thermal loads of up to 365 W TDP, making it suitable for enthusiast-segment processors. The company didn't reveal pricing.

ENERMAX, an industry-leading force dedicated designing high-performance computer hardware and cooling solutions, proudly announces the launch of the REVOLUTION III S 1000 W, a premium fully modular power supply designed to meet the latest standards in performance, reliability, and aesthetics. Available in both black and white, the REVOLUTION III S 1000 W offers enthusiasts and professionals the flexibility to build powerful systems without compromise. The REVOLUTION III S comes with a 13-year warranty that highlights ENERMAX's confidence in the product's reliability and long-term durability.

The newest addition to the REVOLUTION line is 80 Plus, Cybenetics, and PPLP Platinum certified, ensuring outstanding efficiency and reduced power consumption. Fully compliant with the Intel ATX 3.1 standard, the REVOLUTION III S guarantees stable and reliable power delivery for not only the latest generation of high-performance graphics cards and CPUs, but also the upcoming generations too. Equipped with one 12V-2x6 interface, the REVOLUTION III S 1000 W can deliver up to 600 W of dedicated power to the latest GPU, making it future-ready for enthusiast builds.

The global DRAM shortage has driven up the prices of individual RAM kits, but PC OEMs have largely remained unaffected. Acer and ASUS indicated this week that rising memory costs are starting to influence notebook pricing, though retail price changes are still limited for now. Some brands, such as Dell, may begin raising prices on select high-end and business models, but neither Acer nor ASUS has officially changed their MSRPs in any way. Company executives warned that as new orders enter the market in the coming quarters, memory inflation will increasingly be reflected in end-product pricing. However, pricing remains stable for the time being, and there are no price changes.

Much of the near-term price stability comes from long-term supply agreements that protect OEMs and ODMs from paying spot market rates. Acer's CEO noted that memory historically accounted for about 8% to 10% of a PC's bill of materials, and that a 30% to 50% rise in memory costs so far has resulted in only an approximate 2% to 3% impact on the total BOM cost. Since many manufacturers secure memory through contracts that renew on quarterly or multi-year cycles, wider price fluctuations effects are likely to appear gradually, with more noticeable changes expected from the second quarter and into the third quarter of 2026 as contracts reset.

We've heard quite a bit about Micro RGB TVs this year. Samsung revealed its first set in August – a 115-inch model that costs an eye-watering $32,000. Sony, Hisense and TCL are also expected to launch Micro RGB TVs in 2026.

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The controversy comes amid escalating demand for semiconductor memory driven by the growth of artificial intelligence infrastructure. Much of the industry's available NAND flash, once destined for consumer hardware such as SSDs, is now being redirected toward hyperscalers and AI labs. That shift has created one of the most constrained...

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The rise of AI and hyperscale computing is driving a global shift from air-based to liquid and embedded cooling as various companies are developing silicon-integrated systems capable of handling multi-kilowatt system-in-packages that can be commercialized by 2027.

Roomba maker iRobot goes bankrupt; now owned by former supplier Picea

The post Physical AI’s Off-Screen Revolution: Sanjit Biswas on Scaling Real-World Impact appeared first on StartupHub.ai.

The next transformative wave of artificial intelligence is unfolding not in the digital ether, but in the tangible, messy reality of the physical world. This was the central thesis articulated by Sanjit Biswas, CEO of Samsara, in a recent discussion with Sequoia Capital’s Sonya Huang and Pat Grady. Biswas, a serial founder known for scaling […]

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Speculation rises over the identity and motives of unknown hackers.

All the ways to watch the 3rd Ashes Test at Adelaide on Sling from anywhere in the world as England face a must-win match against Australia in the cricket.

Hollow Knight: Silksong's first expansion — Sea of Sorrow — is coming next year alongside a Switch 2 Edition of the original game. Here's what you need to know.

OnePlus has announced the OnePlus Turbo line, highlighting strong performance and battery life.

Dyson shrank down all this vacuum's insides and squeezed them into the handle – so what's it like to use?

Google's core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check.

The post Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates appeared first on Search Engine Journal.

Samsung denies SATA SSD phase-out rumours, calling them false Samsung has officially denied reports that it plans to phase out its SATA SSDs and other consumer products. This follows recent rumours that Samsung planned to wind down its SATA SSD production to free up manufacturing capacity for data centre and AI customers. With Micron killing […]

The post Samsung refutes consumer SSD phase-out rumours appeared first on OC3D.

Bungie's Marathon is now launching in March 2026 at $40, with a new deep dive into how the game is leaning in on a darker sci-fi aesthetic.

Intel Foundry announced that it has managed to install the world's most advanced EUV machine—ASML's TWINSCAN EXE:5200B High-NA EUV scanner—in its facilities. The company is producing its 14A node using High-NA EUV lithography, marking the first industry transition from Low-NA. In collaboration with ASML, Intel has completed acceptance testing at Intel Foundry for its 14A node to enhance wafer output. The TWINSCAN EXE:5200B is ASML's second version of High-NA EUV scanners, following the TWINSCAN EXE:5000, which Intel initially used for its 14A trial runs. Intel previously reported processing over 30,000 wafers in a single quarter, achieving simplified manufacturing by reducing the steps needed for a specific layer from 40 to fewer than 10, resulting in significantly faster cycle times.

The new TWINSCAN EXE:5200B achieves an output of 175 wafers per hour in standard conditions, where Intel plans to tune it to over 200 wafers per hour. The machine also advances overlay precision, enabling accurate alignment of distinct lithography layers down to 0.7 nanometers. This achievement builds on Intel's High NA EUV experience, which began in 2023 with the installation of the industry's first commercial High NA tool at its Oregon research and development facility. Intel is currently shipping 14A PDK 0.5 to customers, who are reportedly very satisfied with the node's development. The company itself has praised the 14A node development as it has been achieving far better yield and performance parameters at this stage of development than the 18A node.

Leading provider of industrial PC solutions AAEON (Stock Code: 6579), today introduced the BOXER-6648-ARS, its first fanless embedded Box PC featuring the new Intel Core Ultra Processors (Series 2) range (formerly Arrow Lake). Available in two SKUs offering either the Intel H810 (A1) or Intel Q870 Chipset (A2), the system offers a choice of Intel Core Ultra 9 Processor 285/285T, Intel Core Ultra 7 Processor 265/265T, or Intel Core Ultra 5 Processor 225/225T CPUs. As a result, the system can provide up to 24 cores of processing power alongside up to 36 TOPs of AI inferencing performance via new Intel platform's integrated CPU, GPU and NPU die architecture.

Primarily designed for more complex or AI-driven industrial automation applications, the BOXER-6648-ARS is equipped with six DB-9 ports for RS-232/422/485, an 8-bit DIO terminal block, and three LAN ports (two 2.5GbE, one 1GbE). The model based on the Intel H810 Chipset adds four USB 3.2 (5 Gbps) and four USB 2.0 ports to this selection, while the Intel Q870 Chipset model is more expansive, with six USB 3.2 (10 Gbps) ports and two USB 2.0. The other main differentiator between the two SKUs is Intel Active Management Technology support on the two 2.5GbE LAN ports, which is reserved for the Intel Q870 Chipset (A2) model only.

Intel announced significant changes in its senior leadership today, particularly in a key visionary role second only the CEO. Since Sachin Katti's departure a few weeks ago, the chief technology officer position has been vacant. Pushkar Ranade has now been appointed as the interim CTO. He will reportedly "help formulate the company's advanced technology strategy and to consolidate and develop critical emerging technologies, such as quantum computing, advanced interconnects, and novel materials within the new CTO Office." Pushkar Ranade has contributed to various Intel node developments and has been with the company for more than a decade, working on projects from the 65 nm node development to 7 nm SoCs. As interim CTO, he will assist CEO Lip-Bu Tan in executing his vision for a revitalized Intel.

Intel also made a few other leadership changes. Robin Colwell assumes the role of leading Intel's senior government affairs, where she will have worldwide engagement with policymakers, regulators, and industry stakeholders. Additionally, Annie Shea Weckesser joins as senior vice president and chief marketing and communications officer, leading the company's newly integrated global marketing and communications organization. She will unify corporate reputation, brand strategy, and market engagement. Intel's CEO Lip-Bu Tan pointed out that that all new executives offer the specialized knowledge and strategic vision essential for Intel's sustained success.

Instagram user ryc._1216 showed off his incredible PC build in a 30-second clip on the social media site. The maker is playing Arena Breakout: Infinite, the FPS extraction shooter that was released in September.

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Introducing VT Chat, a privacy-first AI chat application that keeps all your conversations local while providing advanced research capabilities and access to 15+ AI models including Claude 4 Sonnet and Claude 4 Opus, O3, Gemini 2.5 Pro and DeepSeek R1.

Research features: Deep Research does multi-step research with source verification, Pro Search integrates real-time web search with grounding web search powered by Google Gemini.

There's also document processing for PDFs, a "thinking mode" to see complete AI reasoning, and structured extraction to turn documents into JSON. AI-powered semantic routing automatically activates tools based on your queries.

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Live website previews in your Mac menu bar

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Autonomous AI for smarter e-signatures

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Detect hidden apps on MacOS

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The post Salesforce AI Careers: A New Talent Pipeline Emerges appeared first on StartupHub.ai.

Salesforce's global Workforce Development programs are actively shaping the landscape of AI careers, equipping over 120,000 learners with critical skills and certifications.

The post Salesforce AI Careers: A New Talent Pipeline Emerges appeared first on StartupHub.ai.

The post Amazon Upskills Workforce for Agentforce AI Era appeared first on StartupHub.ai.

Amazon is strategically investing in employee 'Agentforce AI' skills through Salesforce Trailhead, preparing its workforce for the agentic AI era.

The post Amazon Upskills Workforce for Agentforce AI Era appeared first on StartupHub.ai.

The security vulnerability known as React2Shell is being exploited by threat actors to deliver malware families like KSwapDoor and ZnDoor, according to findings from Palo Alto Networks Unit 42 and NTT Security. "KSwapDoor is a professionally engineered remote access tool designed with stealth in mind," Justin Moore, senior manager of threat intel research at Palo Alto Networks Unit 42, said in a

The Clean+Wash Hygiene might be the lightest, most hands-off cleaner on the market.

This is no normal mini PC, as the price highlights, but the power and expansion options offer serious potential.

TechPowerUp partners with Chieftec to bring our readers from the European Union a chance to grab as many as six pieces of Chieftec gaming PC hardware, but you'd better hurry, entries close soon! Up for grabs are a Chieftec The Cube cube-shaped microATX case; a spacious Chieftec Hunter 3 EATX tower case; a Chieftec Apex Lumo ATX mid-tower case, a Chieftec Stealth 1000 W ATX 3.1 modular power supply; a Chieftec Iceberg 360 RGB AIO CLC, and a Chieftec Iceberg White 360 AIO CLC. Entries have been open over the past week, but close on December 19. It's really easy to join in, just fill up a little form to help us get back to you if you've won!

For more details, and to participate, visit this page.

GIGABYTE, the world's leading computer brand, announces that the AORUS PRIME 5 is now officially available. This high-performance desktop system is built on a new architecture with flagship-grade hardware, paired with GIGABYTE's signature cooling innovations and advanced fan technology. Designed to deliver exceptional speed and long-term reliability for gaming and multitasking, the AORUS PRIME 5 combines power, precision, and design with true plug-and-play simplicity.

The AORUS PRIME 5 not only features up to an AMD Ryzen 7 9800X3D processor and NVIDIA GeForce RTX 5080 graphics cards for multicore and next-generation AI performance, but is also built entirely with GIGABYTE products, including a 2 TB SSD and 32 GB of high-speed RGB memory for lightning-fast responsiveness and seamless multitasking. This configuration embodies GIGABYTE's DNA of proven stability, even extending that excellence into a fully integrated cooling solution.

Open Source, Free Anonymous AI Chat - Ready to Run Locally

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Read books with Elon Musk, Steve Jobs, or anyone you choose

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Test apps in a click with AI QA agents that scale like infra

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One dashboard to run and organize multiple AI CLI agents

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Dial in espresso & pourover

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A showcase for AI-assisted builds, inspiration, and how-tos

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Test data as code: YAML rules, Git versioned, & CI/CD ready

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A browser-first marketplace for PC games

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Private ai chat with 30+ open source models

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Open source DevOps agent for devs who just want to ship

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Easiest solution to deploy multimodal AI to mobile

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The post NVIDIA Acquires SchedMD, Bolstering AI Infrastructure appeared first on StartupHub.ai.

NVIDIA's acquisition of SchedMD, the creator of Slurm, strategically enhances its control over critical open-source workload management for HPC and AI.

The post NVIDIA Acquires SchedMD, Bolstering AI Infrastructure appeared first on StartupHub.ai.

Google has announced that it's discontinuing its dark web report tool in February 2026, less than two years after it was launched as a way for users to monitor if their personal information is found on the dark web. To that end, scans for new dark web breaches will be stopped on January 15, 2026, and the feature will cease to exist effective February 16, 2026. "While the report offered general

The gaming hardware industry has been in a bit of a state of late as a result of increased demand for DRAM causing a supply shortage and massive price hikes. As a result of the aforementioned issues, Samsung has been rumored to be converting some of its HBM3E and NAND production capacity to DRAM in order to meet demand. The ensuing rumors claimed that Samsung was planning an exit from the NAND, and thus SATA SSD market, as a result of the shift in focus. Micron's recent exit from the consumer space, and the closure of its Crucial memory and SSD brand, lent credence to these rumors, however, these rumors have recently been addressed by a Samsung spokesperson directly in a response to Wccftech. The spokesperson simply said "The rumor regarding the phasing out of Samsung SATA or other SSDs is false," apparently declining to expand any further. However, this is just one indication that the DRAM crisis may not be as long-lived as some have claimed.

Around the same time, in an interview with Hardware Unboxed, Edward Crisler, the PR manager for Sapphire, cautioned PC gamers and potential buyers against panic buying, saying that, "the good news is, I don't think the real pain, that we're suffering now and for the next six months or so, is going to last much longer than that," although he goes on to say that the actual issue at hand is uncertainty of the situation. The implication is that the market will eventually begin to stabilize within the next six to eight months. The implication isn't necessarily that DRAM prices will return to normal, but rather that DRAM supply will eventually catch up to supply. It could also be the case that the massive AI and datacenter boom currently causing the shortages will slow in the coming months, which would also help to stabilize things somewhat. Crisler is careful to note that DRAM prices may still remain somewhat elevated after the market stabilizes, but he seems to be convinced that the sky-high prices we're seeing for consumer memory will fall to some degree and that the gaming industry will adapt to whatever the end result is of the market shake-up.

The technology originated at Japan's National Institute of Advanced Industrial Science and Technology (AIST) in 2018, where researchers demonstrated a thin, lightweight, bendable electronic textile. Sensia's new product represents the first commercial application of that research, adapting the concept into a consumer-ready format that requires no traditional speaker cones or enclosures.

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Outage Owl monitors 20+ vendor status pages in real time and alerts your team and customers when issues arise. Add a single script to show a website banner during outages and connect Slack to notify your team before tickets pile up. Create custom incidents and messages, tune alert rules, delays, and quiet hours, and keep everyone informed within seconds. Set up in under five minutes, and start free with one alert rule.

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Apparently, no one knows if TikTok will be allowed to remain in the U.S.

Insights into some of the major trends among Snapchat users in 2025.

SOme handy pointers for your LinkedIn video content approach. 

Threads is looking to encourage more topical engagement in the app.

A 122.88TB PCIe 5.0 SSD has quietly appeared from a Polish storage vendor, focusing on immersion cooling compatibility.

LG is bringing RGB TV tech to CES 2026 with its first Micro RGB evo set, promising an ultra-wide color gamut in three sizes.

The next consumer tech revolution may require an introduction of a new personal device.

Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs.

The post Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report appeared first on Search Engine Journal.

Zinggit is an AI-powered voice note to text app designed to take your idea to content quicker. No more typing out ideas, or trying to create an outline. Just speak your thoughts and 'vibe type' your first draft. Perfect for busy business owners with tons of ideas, agency owners trying to sound out their next article, or social media managers who want to summarise an idea into a post.

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The post White House AI Czar David Sacks on Navigating the AI Frontier: Regulation, Race, and Jobs appeared first on StartupHub.ai.

The rapid acceleration of artificial intelligence has ignited a multifaceted debate spanning innovation, national security, and economic impact, a tension vividly explored in a recent CNBC “Closing Bell Overtime” interview. David Sacks, the White House AI and Crypto Czar, spoke with Morgan Brennan about President Trump’s executive order aiming to streamline AI regulation, the intensifying […]

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Apple just shipped a new update for the Apple TV app on Android, and it adds support for Google Cast.

The Youyeetoo NestDisk is a compact mini PC with four SSD slots, an Intel N150 CPU, dual 2.5Gb Ethernet, and complete NAS connectivity.

Want to back up an iPhone locally without iCloud fees? A small Linux-powered device offers encrypted USB backups but you've got to put in the work to set it up.

Disney’s new partnership with OpenAI brings AI-generated content into the hands of fans, but raises serious questions about control, creativity, and the future of storytelling.

Gaming laptops and pre-built systems are in trouble, as we may see more 8GB configurations as a result of RAM price hikes.

Kioxia develops eight-layer stackable oxide-semiconductor transistors for 3D DRAM - yet commercial deployment remains years away.

Chai is building foundation models for drug discovery, specifically to predict interactions between molecules so they could be reprogramed for cures.

Riverside's year-end review is amusing, but it represents a creative culture that's increasingly entwined with AI.

After the one year is up, Disney is free to sign similar deals with other AI companies.

“Slop” is Merriam-Webster’s 2025 Word of the Year, reflecting the rise of low-quality AI content on social media and beyond.

Amazon has produced several early Christmas discounted bundles containing one month of Xbox Game Pass Ultimate, an Xbox controller, and an Amazon TV Fire Stick 4K to help transform your Xbox into a Cloud-gaming console.

Amazon recently launched Ask This Book (ATB), a new feature available to Kindle iOS app users. The tool leverages AI and chatbot technology designed to enhance the reading experience without revealing key plot points – at least in theory.

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We’re enhancing Gemini Deep Research to help you visualize complex information instantly. Now available to Google AI Ultra subscribers, Deep Research can go beyond text …

Tiiny AI Pocket Lab is a pocket-sized Mini PC running large language models offline with optimized CPU and NPU performance.

Photos taken at booths get uploaded on the internet where they can easily be downloaded.

I was going to be RPG'ing on my PS5 Pro over the holidays, but now I might play Doom in my browser instead.

The compact design features a powerful CPU, which handles productivity with ease, but the GPU is slightly lacking for creative use.

OneXPlayer’s Super X is a 14-inch hybrid tablet-laptop with AMD Ryzen AI Max+ 395, 128GB RAM, and liquid cooling.

Nvidia acquired SchedMD, the lead developer of Slurm, and launched the Nemotron 3 family of open source AI models.

Ford will invest about $2 billion into the new business over the next two years.

The company is abandoning plans for a brand new all-electric pickup truck codenamed "T3" and ending production of the battery-only Lightning.

The organization offered support for this idea of an AI marketplace, and suggested several guiding principles.

The massive fund haul will allow the Silicon Valley firm to continue to invest in cash-hungry AI startups.

Google's John Mueller explains that staggered site migrations may impact how the site is understood

The post Google Explains Why Staggered Site Migrations Impact SEO Outcome appeared first on Search Engine Journal.

The beloved management sim Fallout Shelter is getting Seasons now, and the first is inspired by the TV show and New Vegas.

A group of state attorneys general, joined by dozens of AGs from U.S. states and territories through the National Association of Attorneys General, sent a letter to leading AI labs warning them to address “delusional outputs.”

If you're serious about making that final peripheral upgrade, then this is the mouse for you.

GSC Game World's popular open-world survival shooter STALKER 2 is getting a big update this week with a new questline that features a new story, locations, and more.

As leaked earlier, a free upgrade for Divinity: Original Sin 2 is now available on Xbox, PS5, and Nintendo Switch 2, bringing 60 FPS support for existing owners.

The MSI Claw A8 with AMD’s Ryzen Z2 Extreme has surfaced on Newegg at a startling price, though you can't buy the gaming handheld just yet.

Star Wars: Fate of the Old Republic (FotoR) was unveiled at The Game Awards, last week. Prior to introductory events unfolding in Los Angeles, the games industry rumor mill had generated speculation about various "Knights of the Old Republic" (KotoR) remake or reboot projects. Days ago, Lucasfilm and Arcanaut Studios unveiled a spiritual successor—many attendees and stream watchers were surprised by the collaborators' teaser trailer. Long-time franchise fans were happy to see Casey Hudson—a former BioWare veteran—introduce his latest project. SW: Fate of the Old Republic's game director has worked on a number of popular titles, including: Knights of the Old Republic (2003), Jade Empire (2005), the original Mass Effect trilogy (2007 to 2012), and Anthem (2019).

Predictably, well-known figures weighed in with skeptical opinions and predictions. Jason Schreier—of Bloomberg fame—a very recently booted up development cycle: "Lucasfilm says the studio (Arcanaut) was founded this year, which means that 2030 is an 'optimistic' guess. Maybe it'll be a PlayStation 7 game." Schreier's expertise—as a journalist and author—mostly covers the making of modern AAA titles; usually mega expensive and time-consuming affairs. In theory, FotoR's development team "has it easy" due to their game being a "narrative-driven single-player action RPG," rather than a huge open world experience. In a response seemingly directed at outsider estimates, Hudson commented: "don't worry about the 'not till 2030' rumors. Game will be out before then. I'm not getting any younger!"

Stop doomscrolling social media and start "DoomScrolling" Doom.

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Microsoft recently published a blog post on optimizing gaming rigs for better performance. It outlines recommended hardware configurations for smooth frame rates across all budgets and offers guidance on selecting keyboards, mice, and headsets for the best gameplay experience.

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Phantom is an AI website builder designed to help anyone go from an idea to a fully functional website in just a few minutes. It handles all the heavy lifting automatically — setting up authentication, database, payments, analytics, and even AI integrations for you. Instead of juggling multiple tools or writing code from scratch, you just describe what you want, and Phantom builds it out instantly.

It runs on a network of specialized AI agents, each focused on a different area like frontend, backend, bug fixing, and review. This makes the process faster, more accurate, and more creative. Phantom lets you skip the setup and get straight to building — without needing technical expertise.

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HKC has announced its M10 Ultra, a new monitor from China that will be the world's first RGB Mini LED panel in a monitor. RGB Mini LED screens put a sea of addressable RGB backlights behind their panels, reaching the best color accuracy that any screen has ever seen.

PR manager at Sapphire, Edward Crisler told Hardware Unboxed in a podcast that he wishes chip makers (like AMD and Nvidia) would let AIB partners roam free and build creative graphics card designs without restrictions.

The post Tesla’s Trillion-Dollar AI Future: Dan Ives on Autonomy and Robotics appeared first on StartupHub.ai.

Wedbush Securities’ Dan Ives recently offered a compelling vision of Tesla’s future, asserting that the company, alongside Nvidia, stands at the forefront of the “physical AI revolution.” This isn’t merely about electric vehicles; it’s about the profound convergence of hardware and artificial intelligence to create tangible, real-world autonomous capabilities. Ives’s commentary underscores a pivotal shift […]

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The post Bolmo Advances Byte-Level Language Models with Practicality appeared first on StartupHub.ai.

AI2's Bolmo makes byte-level language models practical by "byteifying" existing subword models, offering superior character understanding and flexible inference.

The post Bolmo Advances Byte-Level Language Models with Practicality appeared first on StartupHub.ai.

Samsung’s PM9E1 combines PCIe Gen5 speeds with an ultra-compact form factor, highlighting technical progress while exposing practical limits.

Affected 700Credit customers are being offered free credit monitoring and reporting.

With the Chat Control bill entering its final stage, the EU Council has been busy thinking about what a new data retention framework could look like.

The Stranger Things season 5 volume 2 trailer is here and you won't be able to take your eyes off it.

Merriam-Webster has named "Slop" as its word of the year. Here's why this is all about AI.

A patch was released to fix the bugs and users were forced to update their PIN codes.

AI-generated content has dominated the internet over the past year, and America's dictionary took note.

Launched initially about a year and a half ago, this tool aimed to help users monitor their personal information on the dark web.

As tech journalists we have a lot of opinions. So if we really like something, it's probably good!

NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) and AI - to help strengthen the open-source software ecosystem and drive AI innovation for researchers, developers and enterprises. NVIDIA will continue to develop and distribute Slurm as open-source, vendor-neutral software, making it widely available to and supported by the broader HPC and AI community across diverse hardware and software environments.

HPC and AI workloads involve complex computations running parallel tasks on clusters that require queuing, scheduling and allocating computational resources. As HPC and AI clusters get larger and more powerful, efficient resource utilization is critical. As the leading workload manager and job scheduler in scalability, throughput and complex policy management, Slurm is used in more than half of the top 10 and top 100 systems in the TOP500 list of supercomputers. Slurm, which is supported on the latest NVIDIA hardware, is also part of the critical infrastructure needed for generative AI, used by foundation model developers and AI builders to manage model training and inference needs.

Behind the scenes the team here at Bungie has been incredibly hard at work on Marathon, our brand-new PvPvE extraction shooter—where the dark sci-fi world of Tau Ceti collides with tense survival FPS gameplay. In Marathon, players scavenge the lost colony of Tau Ceti IV as a bio-cybernetic Runner while surviving against hostile UESC security forces, rival Runners, and unpredictable environments to seek their fortune. Today's ViDoc shares a new look at Marathon's gameplay and immersive sci-fi setting. The team also explores updates since Alpha, like improved visual fidelity, proximity chat, solo play, and a new Runner shell: Rook.

On Tau Ceti, death is the first step
Your journey begins in the proving grounds of Perimeter, where you'll get your cybernetic legs under you and learn the basics of how to extract alive. Then, the anomaly-scarred Dire Marsh ups the ante and takes you to the remains of the human colony that's filled with more danger and bigger rewards. As you grow your vault and survival skills, you'll make your way to Outpost, the UESC's forward base of operations with patrols, locked rooms, and loot that will have you tempting fate at each turn.

ASUS has expanded its DUAL graphics card family with a smattering of lower-end models—based on NVIDIA's GB206 "Blackwell" GPU—that offer a slimmer profile. Brand-new listings, added in a low-key manner—are tagged with "EVO" designations. As highlighted by Vortez, the DUAL EVO design comes in at "2.1-slot" thickness (42 mm). This slight shrinkage—mostly in one dimension: width—distinguishes new entries from standard DUAL options. The latter examples exist as 2.5-slot thick (50 mm) offerings. There are negligible differences—between twin axial tech-fan cooled EVO and non-EVO SKUs—in terms of card length and height.

At a glance, ASUS has only introduced this slimmer shroud design across overclocked (OC) edition and non-overclocked GeForce RTX 5060 Ti 16 GB and RTX 5060 8 GB models. Confusingly, this generation's EVO aesthetic actually debuted mid-way through 2025, under the guise of vanilla DUAL GeForce RTX 5050 graphics card options—all truly 2.0-slot (40 mm) thick. This brand-new wave of cards has lead to an adjusted placement of single 8-pin power connectors—DUAL GeForce RTX 5060 Ti and RTX 5060 EVO designs have this aspect positioned closer to their I/O brackets. The TechPowerUp readership can familiarize itself with a myriad of DUAL EVO and DUAL options present within the site's well-maintained GPU database. Fresh entries popped up before the publication of this news piece.

From the creators of Apex Legends and Titanfall, comes Highguard: a PvP raid shooter where players will ride, fight, and raid as Wardens, arcane gunslingers sent to fight for control of a mythical continent. There they'll clash against rival Warden crews for possession of the Shieldbreaker, then break into and destroy the enemy base to secure territory in this all-new breed of shooter. Play FREE when Highguard launches on Steam, Xbox Series X|S, and PlayStation 5 on January 26, 2026

An all-new PvP raid shooter from Wildlight Entertainment. Ride, fight, and raid in the battle for control of a mythical continent. Launching for free early next year. Wishlist now on Steam, Xbox X|S, and PlayStation 5. Learn more about Highguard at www.playhighguard.com, and stay up to date on the latest game news.

The ongoing global memory shortage has been well documented. The response from most manufacturers thus far has been to simply raise prices but what do you do when that becomes untenable? According to South Korean tech leaker Lanzuk, the next step may involve dialing back memory capacity.

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LG has allegedly begun forcing Microsoft Copilot onto its smart TV customers. A Reddit user says a recent software update installed the app with no means of removal. If this proves widespread, it would mark a new milestone in Big Tech's push to monetize AI before its financial bubble bursts.

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Storage would never be the same again

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The post Rebuilding American Industry: The AI-Powered Factory Renaissance appeared first on StartupHub.ai.

Erin Price-Wright, a General Partner at Andreessen Horowitz, unveiled a compelling vision for “The Renaissance of the American Factory” as part of the firm’s 2026 Big Ideas series. Her presentation posits that America’s industrial muscle, which has atrophied over decades due to offshoring, financialization, and regulatory burdens, is poised for a significant resurgence. This revitalization […]

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The post Beyond Snippets: The Evolving Landscape of AI Code Evaluation appeared first on StartupHub.ai.

The rapid ascent of AI in code generation, from single-line suggestions to architecting entire codebases, demands an equally sophisticated evolution in how these models are evaluated. This critical shift was at the heart of Naman Jain’s compelling presentation at the AI Engineer Code Summit, where the Engineering lead at Cursor unpacked the journey of AI […]

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The post Google DeepMind Unveils Gemini 3 and Nano Banana Pro, Redefining AI Development appeared first on StartupHub.ai.

Google DeepMind recently showcased its latest advancements in artificial intelligence at the AI Engineer Code Summit, where Product Manager Kat Kampf and Product & Design Lead Ammaar Reshi introduced Gemini 3 Pro and Nano Banana Pro. Their presentation, “Building in the Gemini Era,” highlighted how these new models, combined with the Google AI Studio, are […]

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The post NVIDIA Nemotron 3 Nano launches on FriendliAI appeared first on StartupHub.ai.

FriendliAI is aggressively positioning itself as the crucial infrastructure layer for productionizing the new wave of efficient, open-source agentic AI models.

The post NVIDIA Nemotron 3 Nano launches on FriendliAI appeared first on StartupHub.ai.

The post Unsloth Accelerates LLM Fine-Tuning on NVIDIA GPUs appeared first on StartupHub.ai.

Unsloth, combined with NVIDIA GPUs and Nemotron 3 models, is democratizing efficient, specialized LLM fine-tuning for next-generation agentic AI applications.

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The post Vertex AI Unlocks Flexible Open Model Deployment appeared first on StartupHub.ai.

The accelerating pace of AI development has made the deployment of open models a critical challenge, often mired in infrastructure complexities. Google Cloud’s Vertex AI platform, as detailed by Developer Advocate Ivan Nardini in his recent video, “Serving open models on Vertex AI: The comprehensive developer’s guide,” directly addresses this by offering a strategic roadmap […]

The post Vertex AI Unlocks Flexible Open Model Deployment appeared first on StartupHub.ai.

A Google Chrome extension with a "Featured" badge and six million users has been observed silently gathering every prompt entered by users into artificial intelligence (AI)-powered chatbots like OpenAI ChatGPT, Anthropic Claude, Microsoft Copilot, DeepSeek, Google Gemini, xAI Grok, Meta AI, and Perplexity. The extension in question is Urban VPN Proxy, which has a 4.7 rating on the Google Chrome

We’re sharing a practical playbook to help organizations streamline and enhance sustainability reporting with AI.Corporate transparency is essential, but navigating frag…

Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that happen after an ad is viewed rather than clicked.

Previously, VTC worked as a hidden signal inside Google’s systems. Now, it’s a clear, explicit optimization option.

The shift. Google is shifting app advertising away from click-centric logic and toward incrementality and influence, especially for formats like YouTube and in-feed video. This update aligns bidding more closely with how users actually discover and install apps.

Why we care. You can now bid beyond clicks, improving measurement for video-led app campaigns and strengthening the case for upper-funnel activity.

Who benefits most. Video-first app advertisers and teams focused on awareness, engagement, and long-term growth – not just last-click installs.

What to watch

• Increased reliance on Google’s attribution model.
• Potential changes in CPA expectations.
• Greater emphasis on creative quality over click-driving tactics.

First seen. This update was first spotted by Senior Performance Marketing Executive Rakshit Shetty when he posted on LinkedIn.

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era.

Google was scared. Google didn’t take it seriously enough and failed to scale fast enough after the Transformer paper, Brin said. Also:

• Google was “too scared to bring it to people” because chatbots can “say dumb things.”
• “OpenAI ran with it,” which was “a super smart insight.”

The full quote. Brin said:

• “I guess I would say in some ways we for sure messed up in that we underinvested and sort of didn’t take it as seriously as we should have, say eight years ago when we published the transformer paper. We actually didn’t take it all that seriously and didn’t necessarily invest in scaling the compute. And also we were too scared to bring it to people because chatbots say dumb things. And you know, OpenAI ran with it, which good for them. It was a super smart insight and it was also our people like Ilya [Sutskever] who went there to do that. But I do think we still have benefited from that long history.”

Yes, but. Google still benefits from years of AI research and control over much of the technology that powers it, Brin said. That includes deep learning algorithms, years of neural network research and development, data-center capacity, and semiconductors.

Why we care. Brin’s comments help explain why Google’s AI-driven search changes have felt abrupt and inconsistent. After years of hesitation about shipping imperfect AI, Google is now moving fast (perhaps too fast?). The volatility we see in Google Search is collateral damage from that catch-up mode.

Where is AI going? Brin framed today’s AI race as hyper-competitive and fast-moving: “If you skip AI news for a month, you’re way behind.” When asked where AI is going, he said:

• “I think we just don’t know. Is there a ceiling to intelligence? I guess in addition to the question that you raised, can it do anything a person can do? There’s the question, what things can it do that a person cannot do? That’s sort of a super intelligence question. And I think that’s just not known, how smart can a thing be?”

One more thing. Brin said he often uses Gemini Live in the car for back-and-forth conversations. The public version runs on an “ancient model,” Brin said, adding that a “way better version” is coming in a few weeks.

The video. Brin’s remarks came at a Stanford event marking the School of Engineering’s 100th anniversary. He discussed Google’s origins, its innovation culture, and the current AI landscape. Here’s the full video.

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Garmin’s Vivosmart 6 fitness tracker just leaked out with a tempting new feature.

IMOU's latest point-and-tilt camera uses a solar panel, high-capacity battery, and power-efficient recording for constant surveillance.

I've hand-picked my favorite last-minute gifts at Walmart that arrive before Christmas, featuring deals from Apple, Dyson, Keurig, and more.

Here's when The Mighty Nein episode 7 will be released on Amazon's streaming platform.

From epic biographical comedies to underrated dramas, there’s plenty to watch on the best free streaming services this week.

Here's when Fortnite Winterfest 2025 starts, and what we know about the Christmas skins and cosmetics so far. More on the teaser released this week.

Threads, which has more than 150 million daily active users, adds more communities to its platform.

The filing marks the end of a tumultuous year full of layoffs, executive departures, and piling debts.

Zoom is allowing free users to try its AI assistant in limited capacity.

Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes.

The post Google Warns Noindex Can Block JavaScript From Running appeared first on Search Engine Journal.

Prototype HDMI 2.2 hardware will be showcased at CES The HDMI Licensing Administrator has confirmed that early HDMI 2.2 prototype hardware will be showcased at CES 2026. This will give the world its first look at the next-generation display technology. With HDMI 2.2, the HDMI standard’s maximum bandwidth will increase from 48 Gbps (HDMI 2.1) […]

The post Expect to see HDMI 2.2 in action at CES 2026 appeared first on OC3D.

Microsoft's shares have taken a battering this month. Regulatory fears, capex burn, AI delusions, and unclear returns for investment. What's going on?

Thunderobot (partnered with Machenike) is set to introduce the ZERO Air gaming laptop at next month's CES trade show. A teaser video was made available last Friday (December 12), but an earlier press release was largely ignored by PC hardware press outlets. The Chinese manufacturer's 2026 "AI gaming" product lineup will make use of "Intel Core Ultra Series 3 processors," including the brand-new 16-inch ZERO Air design. Thunderobot's latest trailer hints at the ZERO Air being one of the first portable devices to feature Intel Core Ultra "Panther Lake" processors combined with NVIDIA GeForce RTX 5000-series Laptop graphics cards. A multitude of Intel partners are expected to showcase Core Ultra 300 series-based laptops and notebooks at CES 2026.

For example, MSI has already revealed its next-gen Prestige lineup, with a view to fully introduce the professional 2026 series in the new year. Members of the press and influencers have already handled early samples, as of late November. Thunderobot's forthcoming lightweight (1.6 kg) gaming laptop is said to offer "dual full-power performance." Pre-launch press material seems to be vague about the meaning of this "dual" system. Last week we heard about ASUS readying an extremely lightweight Zenbook DUO design; this next-gen ultra-slimline notebook was marketed as featuring a dual-battery configuration.

India has achieved a significant milestone in its semiconductor journey with the launch of DHRUV64. It is a fully indigenous microprocessor developed by the Centre for Development of Advanced Computing (C-DAC) under the Microprocessor Development Program (MDP). DHRUV64 provides the nation a reliable, homegrown processor technology. It is capable of supporting strategic and commercial applications. It marks a major advancement in India's pursuit of self-reliance in advanced chip design.

DHRUV64 is built with modern architectural features. It delivers higher efficiency, enhanced multitasking capability and improved reliability. Its advanced design enables seamless integration with a wide range of external hardware systems. The processor's modern fabrication leverages technologies used for high-performance chips. This makes DHRUV64 suitable for sectors such as 5G infrastructure, automotive systems, consumer electronics, industrial automation and the Internet of Things (IoT).

Alchemy Factory is now available in Early Access on Steam. Developed by D5 Copperhead and published by Gamirror Games, this medieval-style automation production game combines simulation management and sandbox building. Early Access is priced at $17.99, with a 10% discount available for the first two weeks.

Alchemy Factory is an automation production game set in a medieval world, blending simulation management and sandbox building. Players take on the role of a magic apprentice who unlocks magical technologies, designs automated production lines, and sells various alchemical goods. The goal is to eventually become a master alchemist whose wealth rivals nations, spanning fields like potion making, metallurgy, and jewelry, and to gradually build your own alchemical kingdom.

MSI's AMD APU-powered Claw A8 handheld gaming PC seems to be heading to North American shores. Over the past weekend, web sleuths noticed Newegg and B&H Photo Video listings. At the time of writing, a pre-release price tag—$1149—is attached to the territory specific "BZ2EM-070US" SKU. Reflecting similar past practices, MSI has staggered the rollout of its latest Windows 11-based portable gaming system. The Taiwanese manufacturer has tended to favor Asian territories when distributing the first waves of Claw hardware—notably, the current-gen A8 debuted in China (and nearby) around "late July/early August."

Unlike most of the competition, MSI opted into using Intel APUs across first and second-generation Claw platforms. Even in Core Ultra 7 form, Team Blue's "Meteor Lake" chipsets trailed behind competing AMD-centric hardware. MSI's second wave handheld PCs—Claw 8 AI+ and Claw 7 AI+—were driven by Intel's Core Ultra 7 258V APU. This "Lunar Lake" mobile processor currently competes with Team Red's AMD Ryzen Z2 Extreme SoC, as tracked/observed by Golden Pig Upgrade. Around mid-May, we picked up on whispers of the MSI Claw family diversifying into the AMD APU realm. A couple of months later, the Ryzen Z2 Extreme-powered Claw A8 started to trickle out at retail. Eventually reaching UK stores by September; priced at £849 (~$1135 USD)—available in Polar Tempest (white) or Neon Green finishes. Presently, only the white 1 TB + 24 GB LPDDR5X model is listed by Newegg and B&H.

KIOXIA is introducing a new storage solution with its Exceria G3 SSD series, an M.2 PCIe NVMe SSD lineup that combines PCIe 5.0 speeds with QLC NAND memory to offer more affordable options for fast PCIe 5.0 storage. Scheduled for release in the fourth quarter of 2025, these M.2 2280 drives will be available in 1 TB and 2 TB capacities. They promise sequential read speeds of up to 10,000 MB/s and write speeds reaching 9,600 MB/s for the larger model. By integrating the latest interface standard with its eighth-generation BiCS FLASH QLC memory, KIOXIA aims to attract users looking to upgrade from older SATA and PCIe 3.0 drives, without pushing them into the higher-priced tier dominated by TLC NAND.

While QLC memory has historically lagged behind TLC in endurance and performance, the 2 TB G3 surpasses KIOXIA's Exceria Plus G4 in sequential writes and random IOPS, achieving 1.6 million read operations and 1.45 million write operations per second. This improvement is due to the BiCS8 architectural enhancements, which enable KIOXIA to rate the drives at 600 TBW for the 1 TB model and 1,200 TBW for the 2 TB version. These durability figures are comparable to most modern TLC offerings. The 1 TB variant is also impressive, with 10,000 MB/s read speeds, 8,900 MB/s write speeds, and 1.3 million IOPS for random reads. Naturally, performance decreases with smaller capacities. Pricing is still unknown, but the point here is affordability, so that might be something to look forward to.

On December 16 we will release a content update for S.T.A.L.K.E.R. 2: Heart of Chornobyl with a brand-new storyline. All of this—completely free for all owners of the game. Christmas arrived earlier in the Zone. Let's get into it.

So what is this new quest?
Strange things start happening near the Malachite on the Western part of the map. The research groups sent by scientists were reporting a signal interfering with their usual PDA communications. After listening to it, stalkers were suffering from headaches, nose bleeds, and hallucinations. Professor Medulin witnessed everything with his own eyes. While being good at scientific research, he didn't know enough about the radio signal and what to do to figure out what was happening. That's where Banzai steps in, a radio enthusiast, who also joined the investigation, but something went wrong. You may hear their emergency transmission almost anywhere in the Zone. Pay close attention to the Red Forest Region on your map, and from here on, your intuition, rationality and choices will lead you down the rabbit hole to see how deep it is.

The good-old "spinning rust"—commonly referred to as Hard Disk Drives (HDDs)—may be another leg in the depleted computing infrastructure caused by the AI boom. According to DigiTimes, contract negotiations for the fourth quarter of 2025 concluded with traditional HDD prices settling about 4% higher quarter-over-quarter, marking the largest rise in the past eight quarters. That is over the largest increase in recent years, indicating that the demand is again outpacing supply even in the slower storage segments like HDD. The massive demand reportedly comes from particularly strong uptake for desktop 3.5-inch drives in China and continued heavy procurement of high-capacity units by major U.S. cloud service providers and hyperscalers.

In China, there is a preference for domestically produced CPUs and operating systems, combined with an increase in local PC assembly, which has brought HDDs back into first-class role in certain PC configurations after years of being replaced by SSDs. Additionally, concerns about SSD data retention have led some customers and policymakers to favor HDDs for specific workloads. Large cloud operators are also expanding their exabyte-class storage for AI, analytics, and archival needs. Manufacturers report that utilization rates are at or near full capacity as demand extends beyond traditional surveillance and backup applications. Especially with AI infrastructure, storing massive data for model training has prompted AI labs to use some HDD-based storage infrastructure where speed isn't needed.

Australia's under-16 social media ban came into effect last week, just over a year after the legislation was passed. It requires Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, Twitch, Twitter, and YouTube to verify the ages of Australian users and close the accounts of those identified as under 16. Platforms...

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Core Temp is a small, free utility that monitors CPU temperatures by reading data directly from each processor core. It delivers accurate, real-time readings, supports a wide range of CPUs, and runs with minimal overhead. If you want precise temperature monitoring, Core Temp delivers.

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ResumaLive is a platform where video creators build swipeable, shareable profiles that introduce them in under 2 minutes.

Clients don't have time to dig through scattered links, they leave before they understand you. ResumaLive guides them through your identity, your credibility, your showreel, your personality, and how to reach you. like a movie trailer for your career. It doesn't replace your portfolio or social media. It gets your foot in the door, then they explore the rest.

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Asus and Gigabyte have released revised versions of the companies' GeForce RTX 5060 Ti graphics cards, powered by Nvidia's Blackwell architecture.

Your 3D printing costs are about to go way down with the ExtrudeX, an extrusion machine claiming to recycle 3D printing waste into new filament. The project is live on Kickstarter, and should you choose to pledge it, you'll get STL files to 3D print the machine at home yourself, along with a list of minimal hardware required to complete the build.

Despite continual predictions that SSDs will fully displace HDDs, demand for spinning rust is on the rise.

The post AI’s Real Boom: Data Centers, ROI, and a Maturing IPO Market appeared first on StartupHub.ai.

“Every single AI company on the planet is saying if you give me more compute, I can make more revenue.” This assertion by Matt Witheiler, Head of Late-Stage Growth at Wellington Management, cuts directly to the core of the current artificial intelligence boom, framing the debate around an “AI bubble” not as a question of […]

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The post Rockefeller’s Ruchir Sharma Declares AI Market in “Advanced Stages of a Bubble” appeared first on StartupHub.ai.

The current euphoria surrounding artificial intelligence has propelled the tech sector to unprecedented valuations, prompting seasoned financial analysts to question the sustainability of this growth. Ruchir Sharma, Chairman of Rockefeller International and Founder & CIO of Breakout Capital, offers a sobering perspective, asserting that the market is already in the “advanced stages of a bubble.” […]

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The post Apple Engineers Squeeze Powerhouse Vision Models into a Single Layer for Hyper-Efficient Image Generation appeared first on StartupHub.ai.

Generative AI is getting a major speed and efficiency boost, thanks to a surprisingly simple new framework from Apple researchers. The paper, “One Layer Is Enough: Adapting Pretrained Visual Encoders for Image Generation,” introduces the Feature Auto-Encoder (FAE), a novel approach that dramatically slashes the complexity required to integrate massive, pre-trained visual encoders (like DINOv2 […]

The post Apple Engineers Squeeze Powerhouse Vision Models into a Single Layer for Hyper-Efficient Image Generation appeared first on StartupHub.ai.

While age verification for VPN apps would set a 'terrible precedent'

Two bugs in WebKit apparently abused in highly sophisticated attackshave been fixed.

Denmark has drafted a new law to stop people from using VPNs to access foreign streaming libraries and illegal websites. But digital rights advocates are sounding the alarm.

Exploring strategies and innovations shaping safer, more resilient digital communities worldwide.

Any dodgy code affecting Microsoft's products and services will now be covered under the 'In Scope by Default' bug bounty program.

If you’re blaming email for breaches, you’re missing the misconfigurations attackers actually exploit.

The stunning Galaxy S25 Ultra is currently listed for its lowest ever price at Amazon - a real Christmas treat.

Looking for Quordle clues? We can help. Plus get the answers to Quordle today and past solutions.

Looking for NYT Connections answers and hints? Here's all you need to know to solve today's game, plus my commentary on the puzzles.

Looking for NYT Strands answers and hints? Here's all you need to know to solve today's game, including the spangram.

You no longer have to use Pixel Buds to take advantage of live translations in Google Translate - now all earbuds are compatible.

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,” Google wrote.

What is new. Google updated this section to read:

• “When Google encounters the noindex tag, it may skip rendering and JavaScript execution, which means using JavaScript to change or remove the robots meta tag from noindex may not work as expected. If you do want the page indexed, don’t use a noindex tag in the original page code.”

In the past, it read:

• “If Google encounters the noindex tag, it skips rendering and JavaScript execution. Because Google skips your JavaScript in this case, there is no chance to remove the tag from the page. Using JavaScript to change or remove the robots meta tag might not work as expected. Google skips rendering and JavaScript execution if the robots meta tag initially contains noindex. If there is a possibility that you do want the page indexed, don’t use a noindex tag in the original page code.”

Why the change. Google explained, “While Google may be able to render a page that uses JavaScript, the behavior of this is not well defined and might change. If there’s a possibility that you do want the page indexed, don’t use a noindex tag in the original page code.”

Why we care. It may be safer not to use JavaScript for important protocols and blocking of Googlebot or other crawlers. If you want to ensure a search engine does not rank a specific page, make sure not to use JavaScript to execute those directives.

The SEO industry is entering its most turbulent period yet.

Traffic is declining. AI is absorbing informational queries. 

Social platforms now function as search engines. Google is shifting from a gateway to an answer engine.

The result is a sector running in circles – unsure what to measure, what to optimize, or even what SEO is meant to do.

Yet within this turbulence, something clear has emerged.

A single marketing metric that cuts through the noise and signals brand health and future demand. 

A metric that marketers and SEOs can align around with confidence.

That metric is share of search.

Discovery is changing, and measurement must change with it

The old model of being discovered by accident through classic search behavior is disappearing.

AI Overviews answer questions without sending traffic anywhere. 

Meta is already rolling out its own AI to answer user queries. 

TikTok and YouTube continue to grow as product discovery engines. 

It is only a matter of time before LinkedIn becomes a business search engine powered by conversational AI.

We are witnessing a seismic shift. In moments like this, measurement becomes even more important. 

Many SEO metrics are losing meaning, but one is rapidly gaining importance.

What share of search actually measures

Share of search is a metric developed by James Hankins and Les Binet. 

It is calculated by dividing a brand’s search volume by the total search volume for all brands in its category. 

The result shows the proportion of category interest the brand commands.

The value is not in the calculation itself, but in what the metric correlates with.

Studies published by the Institute of Practitioners in Advertising (IPA) show that share of search correlates strongly with market share and future buying behavior. 

As the IPA notes:

• “Share of search is a leading indicator or predictor of share of market. When share of search goes up, share of market tends to rise. When share of search goes down, share of market falls.”

In simple terms, consumers search for brands they are considering, buying, or using. 

That makes search behavior one of the clearest available signals of real demand.

Share of search was never designed to be perfect. It does not capture every nuance of how people find information across platforms. 

It was built as a practical proxy for brand demand – and right now, practical measurement is exactly what the industry needs.

Dig deeper: Measuring what matters in a post-SEO world

From traffic to demand: Why marketers need a new signal

Traffic as a measurement has become almost meaningless. 

It has been easy to inflate, manipulate, and misunderstand.

Goodhart’s Law explains why. When a measure becomes a target, it stops being a good measure. 

Traffic was treated as a target for years, and as a result, it stopped being a reliable indicator of anything meaningful.

Now traffic is falling – not because brands are doing anything wrong, but because AI is answering questions before users ever reach a website.

Ironically, this makes traffic more meaningful again, as much of the noise that once inflated it is disappearing.

The bigger advantage, however, belongs to share of search. 

It cannot be inflated through content tactics or gamed by chasing trends. It reflects underlying consumer interest.

That is why share of search has become so significant. 

It shows whether a brand is being searched for more or less than its competitors. 

When share of search rises, brand demand is growing. When it falls, demand is weakening.

If an entire category collapses – as it did with air fryers once most consumers had already bought one – the metric also provides a clear signal that demand for the overall market is shrinking.

There is another advantage. Share of search is a multi-platform metric.

A metric that crosses platforms

People no longer search in one place. 

Product searches may begin on Amazon, TikTok, or Facebook. 

Credibility checks often happen on YouTube. Long-form research may still take place on Google.

Discovery is fragmented, and behavior is fluid.

Share of search adapts to this reality. It is platform agnostic. 

You can measure it using Google Trends, Ahrefs, Semrush, My Telescope, or any platform that provides reliable volume estimates. 

You can track demand across Amazon, TikTok, YouTube, and emerging AI search interfaces.

Where the behavior happens matters less than the signal itself. 

If people are looking for your brand, they are demonstrating intent.

This cross-platform visibility is critical because AI search sends little traffic to websites. 

ChatGPT, Claude, and other LLMs present answers, snippets, and summaries, but rarely generate click-through. 

Links are often buried, inaccessible, or accompanied by friction.

Instead, these systems trigger brand search. 

Users encounter a brand in an AI response, then search for it when they want more information.

As a result, share of search becomes the tail-end signal of everything marketing does, including AI exposure. 

When share of search rises, marketing is working. When it falls, it is not.

However, the metric needs a champion.

---

A metric SEOs should champion

The SEO industry has spent years focused on two types of keywords: 

• Non-brand buyer intent.
• Non-brand informational. 

That approach made sense when classic search was the dominant discovery channel. That world is disappearing.

Yet many SEOs continue to cling to outdated deliverables, such as structured data micro-optimization or churning out endless blog posts to influence hypothetical AI citations.

Citations are a distraction. 

At best, they are a minor signal in LLM outputs. 

At worst, they are a misleading metric that will not stand up to financial scrutiny. 

When CFOs start questioning the value of SEO budgets, citations will not hold up as evidence of ROI.

Share of search will.

SEOs who embrace share of search position themselves not as keyword tacticians, but as strategic insights partners. 

They become interpreters of demand who help:

• CMOs understand whether brand marketing is breaking through.
• Leadership teams see where consumer interest is rising or falling.

This shift changes the role of SEO entirely. 

Instead of being judged by how much content they produce, SEOs begin to be valued for how well they understand search behavior and the commercial impact of that behavior.

A well-structured share of search report tells a coherent story:

• Is the brand being searched for more this quarter?
• Are competitors gaining ground?
• Is the category contracting?
• Did a recent PR campaign increase branded search?
• Did a product launch move the needle?

In the AI era, this narrative becomes essential. 

Someone inside the organization must understand how people search, where they search, and what the numbers mean.

SEOs are naturally positioned to fill that role. You have the background and the expertise. 

And as AI automates more mechanical SEO tasks, this progression becomes increasingly natural.

Because share of search requires interpretation.

Dig deeper: Why LLM perception drift will be 2026’s key SEO metric

The depth and complexity available

Share of search does not have to be a single top-level number. It can be:

• Broken down by product line, model, or competitive set. 
• Segmented into branded and semi-branded queries.
• Tracked across every channel where search behavior exists.
• Compared against AI model outputs to understand where visibility aligns or diverges.

Consider the air fryer category. 

Demand collapsed across the market once most consumers had already purchased one. 

Within that collapse, however, individual models rose and fell based on their appeal. 

Ninja’s latest model, for example, showed spikes and dips that revealed shifts in consumer interest long before sales data arrived.

Share of search acts as early detection for market movement.

SEOs who understand this level of nuance become indispensable. They can:

• Advise whether a category is shrinking or whether a competitor is accelerating. 
• Identify gaps in PR coverage.
• Highlight where LLMs reference competitor brands more frequently.
• Signal when product positioning needs reinforcement.

This is the future skill set – not chasing rankings, but interpreting behavior.

A human role that AI can’t replace

As AI becomes more integrated into search and site optimization, many mechanical SEO tasks will be increasingly automated. 

The interpretation of marketing performance, however, cannot be fully automated.

Share of search requires human judgment. 

It requires an understanding of context, seasonality, category dynamics, and brand strategy. 

That role can and should belong to the SEO professional.

Some agencies may label this function an insights specialist or a data analyst. 

Some organizations may house it within marketing. 

But the people who understand search behavior most deeply are SEOs. 

They are best positioned to interpret what the numbers mean and communicate those insights to leadership teams.

Leadership teams need to understand what is happening with their brand.

The metric that protects brands in the AI era

Marketing leaders are already discussing share of search, and it is beginning to appear in boardroom conversations. 

It is quickly becoming a central indicator of brand strength. 

In an AI-driven world where traffic is scarce and visibility is fragmented, the strategic imperative is clear.

Brands need to be searched for. Those that are searched for endure. Those that are not fade.

That is why share of search is not just another metric. It is becoming the metric. 

SEOs who embrace it can elevate their role, influence, and strategic value at exactly the moment the industry needs it most.

Your next steps 

The advice for SEOs is simple: Learn share of search.

To get started:

• Learn more about the metric by reading reports and studies.
• Create your first share of search report.
• Analyze the drivers of change, such as market shifts or recent PR or TV campaigns.
• Experiment with search tools to determine which reporting approach works best.
• Involve other departments. Host a session on share of search and collaborate with PR teams to track activity.

You will not become fluent in the metric without using it. Once you do, its applications become clear.

Share of search is the bridge that connects SEO to the broader world of brand.

Take the first step.

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As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. 

Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default. 

But as a standalone measurement strategy, it’s showing its age. 

Click metrics now carry disproportionate weight in executive dashboards, and that reliance introduces real limitations.

Click-based models can still reveal valuable insights into digital engagement. 

However, when the C-suite bases major budget and strategy decisions solely on clicks, they risk overlooking critical aspects of the customer journey – often the very pieces that matter most.

This article examines:

• What click-based attribution actually captures.
• Where click-based measurement breaks down in a multi-channel, multi-device, privacy-first world.
• The business risks of over-indexing on click metrics.
• Measurement approaches that better align marketing with real business outcomes.
• How marketing leaders can guide executives toward more holistic, outcome-oriented frameworks.

The goal isn’t to demonize clicks – they still belong in the toolbox. But they should provide context, not serve as the foundation.

What does click-based attribution actually measure?

Click-based attribution tracks ad clicks and assigns conversion credit to the marketing touchpoints that drove them. 

Models like first-click, last-click, linear, time-decay, and data-driven approaches differ only in how they split that credit across the user journey.

Digital ad platforms and many analytics tools default to click-based models because clicks are relatively easy to capture, understand, and report. 

They’re deterministic, clean, and simple to interpret at a glance.

That cleanliness, however, can be misleading. 

Click-based attribution depends entirely on a user interacting with tracking links or tags. 

If a user doesn’t click, or clicks but converts later or elsewhere, the touchpoint may be missed or misattributed.

This approach can work in a simple, linear funnel. 

But as customer journeys become multi-device, multi-channel, and increasingly offline, clicks lose context quickly.

Dig deeper: The end of easy PPC attribution – and what to do next

The problems with solely relying on click-based attribution

Clicks don’t represent real customer behavior

Today’s buyers rarely follow the neat, linear paths that click-based models assume. 

Instead, they move across devices, channels, and even offline touchpoints.

Think social media, LLMs like ChatGPT, and brand exposure from video, influencers, or website content. 

Many of these interactions never generate a tracked click, yet they play a critical role in shaping perception, intent, and eventual conversion.

For example, a buyer may watch a brand’s video on LinkedIn during their morning commute. 

Later, they read a third-party review and skim a few case studies on the brand’s website.

Days later, they type the brand name directly into Google and convert. 

In a click-based model, only the final branded search click receives credit. 

The video, the review, and the content that built trust remain invisible.

These aren’t minor attribution blind spots – they represent a canyon. 

Click-based measurement skews too much toward lower-funnel performance

Click-based models place the most weight on the final click. 

As a result, they often over-index lower-funnel activity from channels like retargeting ads or branded search. 

These channels convert more frequently, but they do not create demand on their own.

For C-level decision-makers, this creates a dangerous bias. 

Dashboards light up for retargeting campaigns and branded search, so budgets flow there.

Mid- and upper-funnel investments – brand building, awareness, content, and influencers – are reduced or cut. 

Over time, the brand’s long-term growth engine is choked in favor of short-term, easily quantifiable wins.

Dig deeper: Marketing attribution models: The pros and cons

Click-based models undervalue creative, messaging, and brand

Not all marketing impact shows up as clicks. 

A video ad or thought-leadership piece may plant a seed without prompting an immediate click, yet the message can linger. 

It may lead to later brand searches or site visits, outcomes that are difficult to capture through click-based measurement.

As a result, brand power, creative messaging, and top-of-funnel reach are underrepresented in click-based models. 

Over time, organizations that optimize solely around click-based attribution may unintentionally deprioritize creativity, brand-building, and long-term equity.

Click-based attribution breaks down in a privacy-first world

We’re moving toward a future where third-party cookies are diminished or gone, privacy rules continue to tighten, and tracking becomes less precise. 

Under these conditions, click tracking grows more difficult, less reliable, and increasingly misaligned.

Without stable identifiers, many of the assumptions behind click-based models – “this click belongs to that user” or “this click led to that conversion” – begin to unravel. 

Attribution becomes a house of cards built on data that may not hold up as privacy and tracking norms continue to shift.

The business risks of over-relying on click-based attribution

Misallocation of budgets

When click-based reporting dominates, budgets tend to flow toward what looks good – the activities that drive visible revenue and deliver clean, direct ROI. 

That often comes at the expense of demand generation efforts that support long-term growth, such as brand campaigns, content, awareness, and other upper-funnel media.

This approach may “work” for a few months or even years. 

Over time, however, the pipeline dries up. 

Awareness declines, organic reach stagnates, and the brand loses its ability to attract new audiences at scale.

Erosion of brand over time

Marketing shifts into a zero-sum exercise focused on extracting conversions from existing demand rather than expanding it. 

Without sustained investment in brand equity and demand generation, competitiveness, brand loyalty, and lifetime value (LTV) suffer.

In essence, optimizing for short-term ROAS puts long-term brand health at risk.

Misaligned incentives across teams

When KPIs are click-based:

• Media teams optimize for clicks.
• Creative teams optimize for click-worthy content.
• Analytics teams optimize for attribution that ties cleanly to conversions. 

The result is marketing silos working toward different objectives.

• Media buys may undermine creative performance. 
• Creative teams may chase cheap clicks. 
• Analytics may mask cannibalization rather than reveal incrementality. 

Fragmentation increases.

Blind trust in platform-reported metrics

Ad platforms and tracking tools report click-based conversions, but many of those conversions are self-crediting, particularly within paid media platforms. 

When you rely heavily on these numbers without scrutiny or connection to the broader user journey, you risk making high-stakes decisions based on biased data.

---

What to use instead of click-based attribution

If click-based attribution is flawed, how should performance be evaluated? 

The short answer is a combination of approaches grounded in real business outcomes.

Marketing mix modeling (MMM) for channel-level contribution

At a higher level – especially when multiple channels are involved, including online, offline, paid media, organic media, and PR – MMM helps quantify channel-level contribution to sales, revenue, or other business outcomes. 

It looks at broad correlations over time using aggregated data rather than user-level clicks.

MMM, supported by machine learning, improved data resolution, and more frequent refresh cycles, has become more accessible and actionable. 

It isn’t a replacement for click- or site-based data, but a powerful complement. 

Dig deeper: MTA vs. MMM: Which marketing attribution model is right for you?

Multi-touch attribution (MTA), used thoughtfully 

User-level path analysis still has a place when privacy and tracking allow. 

Multi-touch models that consider multiple touchpoints can provide richer insight, but they work best as one input among many rather than a single source of truth. 

They offer path visibility, but without incrementality testing or support from MMM, they still risk over-crediting and bias.

Customer lifecycle metrics: LTV and CAC payback, retention, cohort analysis

Marketing value isn’t confined to a single sale or conversion.

LTV, retention, and long-term value creation matter just as much. 

Tying spend to CAC payback, churn, loyalty, and retention creates a measurement framework aligned with long-term business goals.

Incrementality testing as a standard practice

Incrementality testing measures what marketing actually adds by identifying net-new conversions, revenue, lift, or awareness. 

It separates what would have happened anyway from what your efforts truly drove.

This approach isn’t as clean as click tracking and requires more planning and discipline, but it delivers causality. 

It allows you to say, with confidence, “This spend generated X% incremental lift.”

Dig deeper: Why incrementality is the only metric that proves marketing’s real impact

Attention metrics, quality signals, and creative impact

Not all impact is transactional. 

Upper-funnel signals such as viewability, time-in-view, attention scores, and engagement matter. 

Creative resonance, brand recall, and impact often influence later behavior that never appears as a click.

Looking beyond clicks to metrics like creative recall, brand lift, share of voice, sentiment, and qualitative feedback helps anchor measurement to real brand value and audience expectations.

Building a modern measurement framework

A modern measurement framework isn’t built around one model or metric. 

It brings together complementary methods to create a clearer, more balanced view of performance.

Take a portfolio approach

The most effective measurement frameworks take a portfolio approach. 

MMM, incrementality, multi-touch attribution (when possible), attention metrics, and customer lifecycle metrics work together to triangulate performance from multiple perspectives.

This diversity reduces bias and balances short-term performance with long-term brand health.

It also makes it possible for the C-suite to see more than conversions alone – including impact, growth potential, and sustainable value.

KPIs that reflect real business impact

Executives care about revenue, margin, and growth. Not just clicks. 

Reframe KPIs around the key metrics that matter, such as:

• Revenue.
• Cost per acquisition.
• Customer lifetime value.
• Retention.
• Brand lift.
• Market share.
• Brand sentiment.

Package those into dashboards that tell a story: 

• “Here’s what we did, here’s what grew, here’s what we learned, here’s where we go next.”

Build executive dashboards for outcomes, not vanity metrics

When dashboards lead with vanity metrics like click volume, CTR, or raw conversion rate, insight is limited. Lead instead with business outcomes.

Build narrative-driven dashboards that connect investment to results, learning, and action.

Lean toward data storytelling instead of data reporting. 

That story resonates with executives. It links marketing to business value, not just to marketing activity.

Leverage AI, predictive modeling, and forecasting strategically 

Modern analytics tools – including AI and predictive forecasting – can help:

• Estimate demand.
• Forecast impact.
• Model how different investments may play out over time. 

Use them to simulate scenarios, test assumptions, and support business cases.

These tools aren’t silver bullets. They work best as accelerators for sound strategic thinking. 

Moving away from click-based thinking

Changing how performance is measured doesn’t happen automatically.

It requires clear framing, evidence, and a deliberate transition rather than an abrupt overhaul.

Understand common objections and address them clearly

Often, executives cling to click-based metrics because they’re easy to understand (“one user clicked, we got a sale”) and seemingly real-time. 

They want fast feedback and accountability. Demand creation efforts often feel abstract and hard to justify.

Be prepared to address that directly:

• “Clicks are easy to understand.”
  • Yes. But they paint an incomplete picture. Show them what they miss.
• “We need real-time metrics to manage marketing spend.”
  • That’s valid. But real-time doesn’t always equal real value. Complement with more holistic time-based analyses based on the timing of your sales cycle, incremental lift tests, and periodic MMM to ground real-time decisions.
• “Brand/awareness spend is hard to justify.”
  • I hear you. That’s why you start small. Run test campaigns, measure impact via lift studies, attribution-aware conversion, and lifecycle metrics. Show proof-of-concept.

Implement a gradual shift, don’t overhaul overnight

Click-based attribution doesn’t need to be discarded overnight. Instead:

• Introduce incrementality testing for a small portion of spend to show what budget really contributes.
• Once incrementality proves meaningful lift, allocate more budget toward long-term demand creation efforts.
• Run or commission MMM annually (or semi-annually) to quantify channel contribution holistically.
• Adjust executive dashboards to reflect new KPIs, such as revenue, CAC payback, brand lift, and LTV, and reduce emphasis on mere clicks or last-click conversions.

Over time, incentives begin to shift. Media moves beyond clicks, creative focuses on quality and resonance, and analytics emphasizes causality and long-term value.

Educate the executive team

Executives rarely object to logic – they object to noise. 

Frame your case with clarity and use data. 

Show examples, run tests, show incremental lift, and then build dashboards that tell a clear story.

Once you prove that a dollar invested in brand or top-of-funnel media delivers compounding value over time, leadership hopefully becomes less attracted to short-term click metrics. 

They begin to appreciate marketing as an investment, not a cost center.

Clicks are part of the story, not the whole story

Click-based attribution has served marketing teams for years. It offered a clean way to connect conversions to touchpoints. 

But the landscape has changed. 

• User journeys are longer and messier. 
• Privacy constraints are tighter. 
• Long-term brand value now matters as much as short-term conversions.

For C-level teams, judging performance by clicks alone is like judging a company’s health by heart rate alone. It’s useful, but incomplete.

Modern marketing requires a richer view – one that blends data, causality, business outcomes, and long-term brand building.

As marketing leaders, our job isn’t to chase the next click. 

It’s to build brands that last, drive sustained growth, and help leadership see marketing not as a cost, but as a strategic investment.

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.). 

It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT.

The next, you’ll see reports that one platform is elevating Reddit while another is dialing it back.

Given how quickly this landscape shifts, I want to break down the approach, process, and resources my team is using to tackle content in 2026. 

This goes far beyond a content calendar. 

It’s about combining audience understanding, the interplay of organic platforms, and your brand’s perspective to build a content system that delivers real value.

The right approach for valuable content

The emphasis on quality and value in content is good for marketers.

The tenets of E-E-A-T remain central to our approach because they apply to AI search discoverability as much as to traditional SEO. 

Producing strong content still depends on a rich understanding of your audience, good fundamental structures, and solid delivery methods – skills that always matter.

Start with your audience. 

• Who are they? 
• What do they need? 
• What content will help them get there? 

Approach content like any other product or service: 

• Identify a need and address it.
• Understand the emotions involved.
• Show your credentials – including third-party brand mentions, which are a leading factor in AI search visibility. 

Approach content like any other product or service:

• Find or understand a need and address it.
• Know the emotions (i.e., fear, uncertainty, urgency) in play.
• Show your credentials (in the form of authority, expressed in part by third-party brand mentions that are one of the leading factors of AI search visibility traction).

That said, content that has performed well in Google may not work as effectively for LLM search. 

Instead of writing primarily for blue-link SERPs, we now focus on creating content that stands on its own as an authoritative, structured data source, with trust and originality as ranking signals. 

That means prioritizing clarity, factual depth, and a consistent brand perspective that AI models can reliably quote.

In an age of mass AI content, original insights, data, and human perspective are key differentiators, so content systems should include a step for “original proof” – data, interviews, or commentary that make the material uniquely trustworthy.

We’re also thinking more about how content gets used in AI experiences, not just how it’s found. 

Summaries, bullet points, and explainers that answer layered intent are increasingly valuable. 

Incorporating schema, structured data, and a consistent brand voice improves how AI systems read and represent your content. 

In short, the goal is to optimize for retrievability and credibility, not just ranking.

---

Building a process to create valuable content

The content strategy path I like to prescribe is as follows:

• Problem aware: Empathize with your audience by articulating their problem in a clear, differentiated way.
• Solution aware: Present your audience with objective, detailed, valuable options for solutions to their problem.
• Brand aware: Develop your brand’s association as a trusted solution provider.
• Product aware: Position your specific product or service as the ideal solution for the reader’s problem.

Once your research is conducted, you’ll have what you need to craft content and deploy it in multiple ways. 

The linear workflow that persisted for years in traditional SEO, however, must evolve into a modular content engine – one where a single research output fuels multiple media types (articles, YouTube scripts, short-form video, LinkedIn posts, etc.), with platform-native variations all aligned to a central narrative theme.

Resources to use in content development

A few years ago, I would have started with well-known, well-established tools like Ahrefs and Semrush. 

While those remain useful for benchmarking, they no longer represent how people discover or consume information as AI search transforms user behavior in real time. 

AI search abstracts away keywords – users are asking multi-intent questions, and LLMs are generating synthesized answers. 

SEO analysis is now, rather than the main starting point, one piece of the research pie. 

It’s still important, but search optimization is now embedded throughout the content process.

The tools below have been important in the past, and my team still leans on them as part of a more holistic approach to content planning.

Qualitative interviews

Surveys are useful but can be expensive when you’re trying to reach audiences outside your CRM. 

You can still get strong insights by engaging subject matter experts who share the same professional experiences, challenges, and responsibilities as your target audience. 

Slack communities, live or virtual meet-ups, and memberships in organizations like the AMA or ANA can all offer on-the-ground perspectives that support your content mapping.

Audience analysis from AI systems 

It’s critical to include intent analysis from AI tools and conversational search data. 

Understanding how users phrase questions to AI systems can inform structure and tone.

Social media

Not all social media posts are created equal, but understanding your audience includes knowing where your audience likes to engage: X, Reddit, YouTube, TikTok, etc. (Not to mention that Reddit citations show up prominently in ChatGPT results.)

Utilize these platforms to gather real-time information on what your audience is discussing and to increase brand mentions, which will send strong signals to ChatGPT and similar tools.

Competitor analysis

Shift from tracking keyword overlap to evaluating content depth, originality, and entity coverage – where your brand’s expertise can fill gaps or improve on generic AI-summarized answers.

Adjust the KPIs to assess the impact of your content

For many years, SEO marketers focused on impressions and clicks, although more advanced practitioners also incorporated down-funnel metrics, such as leads, conversions, pipeline impact, and revenue. 

Today, SEOs must expand their KPIs to include brand mentions in:

• AI summaries.
• Content-assisted conversions.
• Cross-channel engagement depth. 

These are the new indicators of helpfulness and value.

Resist the urge to rest on your laurels

We’ve seen strong successes with AI search visibility that complement our traditional SEO results, but our understanding of best practices continues to evolve with each new round of aggregated data on AI search results and shifting user behavior.

In short, keep a parallel track of what has worked recently and where the trends are heading, since ChatGPT and its competitors are changing user behavior in real time – and with it, the shape of organic discovery across platforms.

After successfully lobbying the Trump administration to approve the sales of its H200 chips to China, Nvidia is now thinking of adding capacity to produce more of the chips.

Cloudflare's sixth annual Year in Review reveals how AI crawlers, security threats, and traffic patterns changed in 2025.

The post Cloudflare Report: Googlebot Tops AI Crawler Traffic appeared first on Search Engine Journal.

Players will finally get a chance to reset, and do it while plundering through the land of ice and snow.

LG TVs are reportedly installing Microsoft Copilot automatically, and users say it can’t be removed.

The ASUS ROG Swift OLED 32-inch is a fantastic gaming monitor with a premium-quality 4K resolution and 240Hz refresh rates, among other rich features, and it's now on sale for less than $900.

Microsoft recently issued a DMCA notice to the "Project Misriah" Halo mod for Counter-Strike 2, removing the non-profit project from Steam.

According to a report from Sedaily, cited by TrendForce, Samsung Electronics' Device Solutions (DS) Division is in discussions with AMD over manufacturing its chips on Samsung Foundry's second-generation 2 nm process known as SF2P. Samsung's 2 nm technology is competing directly with TSMC's N2 and Intel's 18A, both using the Gate-All-Around (GAA) transistor architectures. Industry sources say a decision on moving forward with a formal agreement could come as early as January next year, with actual production being more a matter of "when" rather than "if". As part of the talks, Samsung is expected to run AMD designs through a multi-project wafer (MPW) program in the near term. This would allow both companies to evaluate SF2P's performance and yields before committing to volume manufacturing. The chip involved is believed to be AMD's next-generation EPYC "Venice" server CPU, according to Global Economic News. If the MPW results meet AMD's expectations, sources say it could open the door for AMD to adopt a dual-foundry strategy, pairing Samsung with TSMC. Such a move would not be limited to server products, and could eventually extend to future consumer CPUs, including the "Olympic Ridge" Ryzen lineup.

Separately, the report highlights the AI-focused partnership between Samsung and AMD. Despite Samsung's challenges in entering NVIDIA's HBM supply chain, it has secured a strong position with AMD. Samsung is already supplying HBM3E 12-layer memory for AMD's MI350 accelerators and is considered well positioned for HBM4, which is expected to debut alongside AMD next-generation MI450 products. From Samsung's perspective, adding AMD as a foundry customer would further support its recent recovery. Sedaily notes that Samsung Foundry has picked up momentum after winning orders from major clients such as Tesla and Apple. At the same time, industry sources point to TSMC capacity constraints and rising wafer prices, those factors making Samsung an alternative.

The world's top-performing system for graph processing at scale was built on a commercially available cluster. NVIDIA last month announced a record-breaking benchmark result of 410 trillion traversed edges per second (TEPS), ranking No. 1 on the 31st Graph500 breadth-first search (BFS) list. Performed on an accelerated computing cluster hosted in a CoreWeave data center in Dallas, the winning run used 8,192 NVIDIA H100 GPUs to process a graph with 2.2 trillion vertices and 35 trillion edges. This result is more than double the performance of comparable solutions on the list, including those hosted in national labs.

To put this performance in perspective, say every person on Earth has 150 friends. This would represent 1.2 trillion edges in a graph of social relationships. The level of performance recently achieved by NVIDIA and CoreWeave enables searching through every friend relationship on Earth in just about three milliseconds. Speed at that scale is half the story—the real breakthrough is efficiency. A comparable entry in the top 10 runs of the Graph500 list used about 9,000 nodes, while the winning run from NVIDIA used just over 1,000 nodes, delivering 3x better performance per dollar.

Attack Shark, a gaming peripheral brand specializing in affordable, high-performance mechanical keyboards, gaming mice, and accessories, released the V8, a next-generation lightweight wireless gaming mouse born for eSports. Designed for competitive players seeking faster response, greater stability, and sustained comfort, the V8 introduces breakthrough technology, setting a new benchmark for gaming mice.

Co-designed with the Attack Shark player community, the V8 features a shark-fin wireless receiver with an enhanced antenna for stronger signals and stable transmission. Its unique design ensures low latency even in interference-heavy environments. An LED indicator provides instant visibility of connectivity, polling rate, and battery status, delivering a reliable, uninterrupted wireless experience for competitive play.

AMD's AIB partners are speaking up as they express more design freedom for their GPUs. According to Sapphire, AMD-exclusive GPU AIB, they are limited in their ability to modify the card and must adhere to chipmaker's official design rules. However, they now want more freedom to make GPUs focus on overclocking, extremely silent operation, and other traits that PC enthusiasts will appreciate. In a Hardware Unboxed interview with Ed Crisler, PR Manager at Sapphire Technology for North America, the AIB has expressed some frustration over their design rule limits.

Sometimes I really wish the chip makers would get out of the way and let us partners just make our cards. Give us the chip. Give us the RAM. Tell us what we have to provide to make it work with the board. And then let us make the cards. Let us have our fun. Let us go nuts. Let there be real differentiation. Sometimes it feels like this market becomes too too much the same.

Samsung is reportedly considering halting its consumer SATA III SSD production lines due to a growing shortage of NAND flash in the supply chain. According to Moore's Law is Dead, industry insiders have been discussing Samsung's potential stop of regular SATA III SSD production. Most NAND flash is being allocated to datacenter customers, such as AI labs and hyperscalers, leaving limited supply for the lower-margin consumer market, including PC gamers and tech enthusiasts. However, this likely only impacts regular SATA III SSDs and not Samsung's popular M.2 PCIe NVMe drives, which have been a consumer favorite for years. Additionally, there are reports that Samsung is converting its NAND flash production lines in Pyeongtaek and Hwaseong to focus on DRAM production. The upcoming Pyeongtaek Fab 4 (P4) is also expected to operate as a DRAM-only facility using Samsung's latest 1c process.

Earlier industry sources suggest that Samsung is becoming cautious about the NAND market, while demand for standard DRAM has surged. This shift makes NAND flash a less attractive segment, causing the entire supply chain to slow down as inventories are depleted. The demand for AI infrastructure has rapidly depleted inventory across the supply chain, and NAND flash is no exception. The rapid expansion of AI infrastructure has led to NAND flash shortages, which could persist for years. It was noted that the price of a 1 Terabit TLC NAND increased from $4.80 in July 2025 to $10.70 in November 2025, marking an increase of over 100% in less than six months. Other types of NAND flash, such as MLC and QLC, have also seen their spot prices more than double.

UK-based startup SPhotonix was formed in 2024 to commercialize what's known as 5D optical data storage, often referred to as "memory crystals." Essentially, the technique encodes vast amounts of data inside ultra-durable glass using lasers so precise they can manipulate matter at the nanoscale.

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A limited-time deal on Samsung's P9 Express sees the speedy card hit an all-time low price of just $32.99 — grab yours before it's gone.

LG smart TV owners are reporting that a recent webOS software update has added Microsoft Copilot to their TVs, with no apparent way to remove it.

Buy an ASRock PG27FFX1B 27-inch, 520Hz, FHD IPS panel for $237.99. At over $290 and 55% off, you get a high-quality IPS panel with a wide color gamut that's great for gaming and productivity

There was a notably 'dangerously close' approach between a newly launched Chinese satellite and Starlink-6079 a few days ago.

Save 21% on this Lenovo Legion Go S handheld gaming PC, running with an AMD Ryzen Z2 Go APU and the great-for-gaming SteamOS, all for less than £428

Thousands of RGB drones lit up the Dubai Frame to create the largest ever playable Tetris game.

The post Reinforcement Learning Comes Home: NVIDIA and Unsloth Democratize AI Mastery appeared first on StartupHub.ai.

Reinforcement Learning, once the exclusive domain of supercomputers and multi-million dollar data centers, has decisively stepped into the realm of local computing. This shift, highlighted in a recent tutorial by Matthew Berman, demonstrates how powerful AI models can now be trained on consumer-grade NVIDIA RTX GPUs using open-source tools like Unsloth, fundamentally democratizing access to […]

The post Reinforcement Learning Comes Home: NVIDIA and Unsloth Democratize AI Mastery appeared first on StartupHub.ai.

The post Nvidia and AI Stocks Poised for Higher Rerating, Says Fundstrat’s Tom Lee appeared first on StartupHub.ai.

The prevailing sentiment around artificial intelligence, despite its unprecedented surge, often grapples with questions of sustainability and valuation. Yet, Tom Lee, Fundstrat Global Advisors head of research and Fundstrat Capital CIO, posits a distinctly bullish outlook, arguing that leaders in the AI space, notably Nvidia, are not overvalued but rather poised for a significant upward […]

The post Nvidia and AI Stocks Poised for Higher Rerating, Says Fundstrat’s Tom Lee appeared first on StartupHub.ai.

The post Swarm Intelligence: Decoding the Power and Perils of Multi-Agent AI appeared first on StartupHub.ai.

The notion that multiple, specialized AI agents can collectively outperform a single, monolithic system represents a significant shift in artificial intelligence development. Anna Gutowska, an AI Engineer at IBM, articulates this concept with clarity, illustrating how “many simple AI agents, each with a small job, coming together to solve big, complex problems.” This paradigm, known […]

The post Swarm Intelligence: Decoding the Power and Perils of Multi-Agent AI appeared first on StartupHub.ai.

The post Soverli smartphone OS cracks the mobile sovereignty problem appeared first on StartupHub.ai.

The Soverli smartphone OS enables a fully auditable, isolated operating system to run simultaneously with Android, eliminating the security-usability trade-off.

The post Soverli smartphone OS cracks the mobile sovereignty problem appeared first on StartupHub.ai.

If you use a smartphone, browse the web, or unzip files on your computer, you are in the crosshairs this week. Hackers are currently exploiting critical flaws in the daily software we all rely on—and in some cases, they started attacking before a fix was even ready. Below, we list the urgent updates you need to install right now to stop these active threats. ⚡ Threat of the Week Apple and

In early December 2025, security researchers exposed a cybercrime campaign that had quietly hijacked popular Chrome and Edge browser extensions on a massive scale. A threat group dubbed ShadyPanda spent seven years playing the long game, publishing or acquiring harmless extensions, letting them run clean for years to build trust and gain millions of installs, then suddenly flipping them into

I’ll show you how Windows 11’s virtual memory hack can help you beat RAM price rises.

SSD price rises could hit budget drives hard, so buy now, don't wait – and there's more RAM misery in the cards too.

Slightly more CEOs plan on spending cash on AI as positive economic outlooks dwindle.

The Leica M EV1 is the first Leica rangefinder without... the optical rangefinder. In its place, a useful EVF, which can make manual focusing much simpler.

A developer’s Apple Account got banned after they used a compromised gift card, locking away their digital life.

iOS 26.2 adds a feature that will flash the screen when an alert comes in, giving you a new way to know you've got a notification.

The MacBook Air M4 is our laptop of the year and it's on sale now at Best Buy with $200 off and other ways to save even more. Here's why you need it.

Lenovo makes some great gaming laptops and this Lenovo Legion gaming laptop deal is a fantastic option. Here's why you'll love it.

Emily's left the city of love in favor of a new life in Rome... but will it stick? And when is Emily in Paris season 5 on Netflix?

Starring Fury from Gladiators and marking Tess Daly and Claudia Winkleman's last hurrah, here's how to watch Strictly Come Dancing Christmas Special 2025.

This week's best Samsung Galaxy S25 deals could see you taking home one of these stunning devices for free.

iRobot has filed for bankruptcy, but promises there won't be any immediate changes for product owners.

Memories in pixel: How Victoria Fard uses a PC powered by Snapdragon to build worlds that are deeply human

Testing ChatGPT-5.2 and Gemini 3 in a round of creative prompts

With millions using AI to write Christmas cards this year, I put my scepticism aside to see whether chatbots can handle something genuinely personal.

SEC filing reveals $248 billion in data center commitments which weren't covered by Oracle's recent results.

This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a hidden flaw in the auction system — one most advertisers don’t realize is costing them money even when competitors aren’t in the game.

BrandPilot calls this the Uncontested Google Ads Problem, and it’s becoming one of the most overlooked sources of wasted ad spend in peak retail season.

During SMX Next, John Beresford, Chief Revenue Officer at BrandPilot, unpacked how a little-known behavioral quirk in Google’s auction logic can cause advertisers to overspend on their own brand terms, their Shopping placements, and even their category keywords — simply because Google doesn’t automatically reduce your CPC when competition disappears.

Instead of paying less when you’re the only bidder, you may be paying the same high rate you’d pay when rivals are active… without realizing it.

It’s a phenomenon happening thousands of times a day across major brands, and many marketers never notice it’s occurring.

In his session, Beresford discussed:

• Why “competition gaps” happen far more often than advertisers think.
• How uncontested moments distort CPCs, even on brand keywords.
• What real-time auction visibility makes possible — and why AI is changing the game.

He also shared examples of how advertisers are reclaiming wasted spend and reinvesting it into growth – without sacrificing impression share, traffic, or revenue.

Watch BrandPilot’s session now (for free, no registration required) to learn how to:

• Pinpoint why your CPCs are being artificially inflated when competitors are absent.
• Estimate the true financial impact of the Uncontested Ads Problem across your annual budget.
• Implement AI-driven bidding and suppression strategies that prevent self-bidding and boost ROAS.

If you’re running Google Search or Shopping campaigns this holiday season, you can’t afford to miss this session. Learn how to stop the Google Grinch from stealing your budget — and start turning those savings into real performance gains.

Mirelo, a German startup that is building AI to add synced sound effects to videos, has raised a $41 million seed round led by Index Ventures and Andreessen Horowitz.

Thea Energy says that its planar-coil fusion power plant could be cheaper and easier to build thanks to AI-powered control software.

MSI started selling its flagship Socket AM5 motherboard, the MEG X870E GODLIKE X Edition, at an eye-watering $1,300 in the US and approximately €1,200 in the EU (EUR price includes VAT). The board was announced way back in August, and is only now making its way to retail. Various tech publications including TechPowerUp posted reviews of the board over the weekend. Our review can be read here. This board is the absolute pinnacle of connectivity on the AMD platform, providing connectivity and overclocking capabilities that very few other boards offer. Its closes competitors would be the ROG Crosshair X870E Extreme, and the GIGABYTE X870E AORUS Extreme AI Top. Its truckload of connectivity options include 40 Gbps USB4, thirteen 10 Gbps USB 3.2 Gen 2 type-A and type-C ports; 10 GbE and 5 GbE wired LAN, Wi-Fi 7, and a very expensive onboard audio solution. More than the actual board, MSI includes an AIC-based M.2 riser, a fan management module, at least half a dozen M.2 slots on board, and a powerful VRM solution to power current and future processors.

Be sure to check out the TechPowerUp review of the MSI MEG X870E GODLIKE X Edition motherboard.

Palit today announced the Palit Maker Borderlands 4 themed mod giveaway. The three custom Borderlands 4 GeForce RTX 50 GPU mods were realized using the creative freedom of Palit Maker support. Comment under the Instagram post of the mod you like the most and get the chance to win amazing prizes! Palit Maker is our original concept for gamers seeking a unique build. It allows you to create a personalized graphics card without affecting the warranty. Download the 3D files from our website and start creating today.

It was back in March when iRobot warned investors that it might not survive the next 12 months. With revenue shrinking at a rapid pace, the company's shares, which had been worth $133 in 2021, fell to just $1.40 in November.

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AWS's new 192-core Graviton5 processor with a massive 180 MB L3 cache marks the company's most ambitious in-house CPU yet, which could enable it to replace more AMD and Intel servers in its cloud.

Cybersecurity researchers have disclosed details of an active phishing campaign that's targeting a wide range of sectors in Russia with phishing emails that deliver Phantom Stealer via malicious ISO optical disc images. The activity, codenamed Operation MoneyMount-ISO by Seqrite Labs, has primarily singled out finance and accounting entities, with those in the procurement, legal, payroll

Idea Spectrum Realtime Landscaping Pro is a feature rich PC-only software package designed to help you create detailed landscaping projects, with a wealth of options, and a vast library of plants and objects.

I think we need an Apple Ring because I hate the watch.

This might be your last chance to save 10% off the PS Portal and have it arrive safely before Christmas.

Thanks to rising RAM prices, phone makers might choose to equip their upcoming handsets with less of it.

UGreen is taking the fight to Razer and other eGPU dock manufacturers, with the new Linkstation eGPU dock launching in China.

Microsoft is being taken to court over cloud licensing terms in the UK -compensation could total over £2 billion.

Spider-Man 4 just got a major filming update – and a fresh look at its logo via a production wrap gift.

Want to watch Anupama from anywhere? Stream every new twist as Anupama faces betrayal, hidden agendas, and the fight to prove Prem’s innocence.