Researchers discovered DarkCloud, a $30 infostealer written in Visual Basic that harvests credentials from browsers, email clients, and enterprise applications.

Human-brain-cell-soup-on-a-chip can play Doom — but questions remain about what 'playing' the game is exactly.

The federal government has selected eight proposals to test electric aircraft across 26 states.

More than 30 OpenAI and Google DeepMind employees signed onto a statement supporting Anthropic's lawsuit against the Defense Department after the agency labeled the AI firm a supply-chain risk, according to court filings.

Content vaulting is widely hated in Destiny 2, so with Marathon, Bungie wants to make sure its content is "evergreen" and won't go away in the future.

Connily is an AI-powered social media manager for e‑commerce brands. It learns your brand from your site, products, and past posts, connects to Shopify, and generates on‑brand images and captions, plans a multi‑channel calendar, and publishes to Instagram and Facebook automatically. Approve or edit content, track performance with analytics, and let agentic AI optimize timing and strategy while you stay in control.

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Nintendo hosted its fifth Nintendo Direct event of 2026, which was an event dedicated to the Super Mario Galaxy Movie ahead of its premiere this coming April 1, 2026. The event showed off the final trailer for the film, and revealed some of Nintendo's plans for Mario Day tomorrow, and the lead-up to the film's premiere. The trailer for the film showed off a couple of the characters the recent poster revealed, like the character Wart, who is being played by Luis Guzmán. We also learned that Honey Queen will be in the film, and voiced by Issa Rae. The […]

Read full article at https://wccftech.com/super-mario-galaxy-movie-nintendo-direct-donald-glover-yoshi/

Samsung has remained very conservative in its experimentation in the smartphone battery department ever since the Note 7 fiasco back in 2016. However, this reluctance is now costing the South Korean behemoth dearly as Chinese OEMs increasingly take the initiative with monster silicon-carbon (Si/C) batteries. Against this relatively challenging backdrop, we reported towards the end of 2025 that Samsung had commenced and then abandoned its testing of a mammoth 20,000mAh silicon-carbon battery. Well, now we know a lot more about those failed tests as well as Samsung's ongoing testing of a smaller 18,000mAh battery, courtesy of a few leaked documents. Samsung's […]

Read full article at https://wccftech.com/samsungs-mammoth-20000mah-silicon-carbon-si-c-smartphone-battery-fails-at-960-cycles/

Apple had originally intended to launch its new Smart Home Display as a part of last week's product launch marathon. However, in the face of the ongoing delays related to the rollout of the revamped Siri, Apple has been forced to substantially extend the launch timeline of the new device, as per the latest tidbit from Bloomberg's Mark Gurman. Apple was not able to launch the Smart Home Display last week as the revamped Siri is not ready yet to power AI features For the benefit of those who might not be aware yet, Apple intends to launch a revamped […]

Read full article at https://wccftech.com/apples-smart-home-display-reportedly-falls-victim-to-its-siri-woes/

Marathon has been out on PC, PS5, and Xbox Series for its first weekend, and just like the Server Slam, developer Bungie is doing its best to respond quickly to issues players are noting as they spend more and more time on Tau Ceti IV. The game's first major update with those fixes will arrive sometime this week, and Bungie is already looking to tackle three of the biggest issues players have spotted with the game. Firstly, and arguably most importantly for all players, you'll be able to know where your objective is for a contract from further away. Instead […]

Read full article at https://wccftech.com/marathon-key-updates-first-major-patch-this-week-adjustments-to-in-game-currency-in-future/

The Japanese and American governments are considering setting up a new display factory in the U.S. that would cost $13 billion, a small part of a bigger $550 billion investment framework. This factory is being proposed by Japan Display Inc., a struggling display firm that has seen better days since Apple switched to using OLED screens in the iPhone.

An enthusiast blogger published annotated die shots of Intel Panther Lake-H CPU: 16-core mobile processor with 12 Xe3 clusters and two Thunderbolt 5 ports examined.

Anthropic has filed two federal lawsuits against the Pentagon and other U.S. federal agencies, seeking to overturn the Department of War's decision to designate the AI company a "supply chain risk."

The 14-inch MacBook Pro with M5 Max is a portable powerhouse with a fast CPU and a massive integrated GPU that can share 128GB of RAM.

Nintendo is demanding a refund for the tariffs it paid, and the result could open up a can of worms for the US government.

Here’s how you can watch Big Brother Mzansi season 6 from anywhere in the world, and potentially for FREE.

Password habits are improving, but not fast enough to keep accounts secure, experts warn.

Apple CEO Tim Cook opens up about the company's history, DNA, and why he joined despite the company's then-sorry state.

Office.eu offers a European cloud workspace built on Nextcloud and Collabora Online infrastructure hosted entirely on regional data centers.

Score the Pixel Watch 4 for an unbeatable $339.99

Chinese automaker admits full responsibility for ad campaign that looks eerily similar to Range Rover promotional material.

The 16-inch MacBook Pro with M5 Pro offers excellent battery life, according to our tests.

Survive daylight saving time with the best-selling Hatch Restore 3 alarm clock, which can help you go to bed and wake up more easily.

Anthropic launched Code Review in Claude Code, a multi-agent system that automatically analyzes AI-generated code, flags logic errors, and helps enterprise developers manage the growing volume of code produced with AI.

Graber explained that, as a more mature company, Bluesky needs a "seasoned operator focused on scaling and execution." Graber said she feels better suited to building Bluesky's technology itself.

Bungie, the developer of Marathon, has warned players it will issue takedowns to anyone who datamines and leaks upcoming content for the game.

AMD has released Ryzen Chipset Driver version 8.02.18.557, a maintenance update focused on bug fixes and restoring a couple of components that went missing in a previous package. Specifically, support for the AMS Mailbox driver and the S0i3 filter driver are back, both needed for power management and system communication on supported Ryzen platforms. A few known issues are still present. Users on chipset installer version 7 can't directly roll back to version 6 or older. If you need to do that, you'll have to uninstall the newer installer first, delete the Qt_Dependencies folder, and then install the older package.

Other minor fixes include driver names showing up in English on non-English operating systems, occasional failures when installing or upgrading the Ryzen PPKG component, and some compatibility issues with the AMS and S0i3 filter drivers on non-English OS environments.

DOWNLOAD: AMD Chipset Software 8.02.18.557

Speaking with newly appointed Microsoft Gaming head Asha Sharma, Nadella dismissed speculation that the company might abandon gaming in favor of Windows, Azure, and AI. He described gaming as one of Microsoft's "main identities" over the past couple of decades and said it will remain a core part of the...

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Doel's curiosity has long centered on what happens to the lithium batteries buried inside every disposable vape pen. Each one contains a rechargeable cell roughly the size of a finger, capable of multiple charge cycles yet routinely tossed with the trash. In the UK alone, an estimated million of these...

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The iPad Air M4 may still be the best tablet for most people. For the same price as before, you get bumped to the M4 chip, 12GB of RAM, and Wi-Fi 7, making Apple's mid-range tablet faster and more capable. Reviewers say the Air offers much of the power and capability of the iPad Pro at a more accessible price.

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Describe a mechanical part in plain English and receive manufacturable engineering geometry in seconds. Most AI 3D tools generate images that are impractical to produce. Henqo validates every part against real manufacturing constraints like wall thickness, hole clearances, and feature sizes. If something can't be built, we catch it before you waste time. Click on faces and edges to iterate, generate engineering drawings with PMI, get instant manufacturing quotes, and download STEP files ready for your machine shop. We're building for hardware engineers and makers tired of the CAD learning curve but who refuse to compromise on output quality.

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Today is officially the start of Game Developers Conference 2026 (GDC 2026), a week where a huge portion of the video game industry joins together in San Francisco to discuss the latest happenings within the video game industry, and in the case of companies like Razer, showcase the B2B-focused initiatives it has coming down the pipeline. After first unveiling its AI QA companion tool and its Project AVA AI companion in 2025, Razer showcased both products at GDC 2026, with Project AVA now simply called Razer AVA, which it describes as "a more capable agentic assistant with the ability to […]

Read full article at https://wccftech.com/razer-gdc-2026-razer-ava-qa-companion-ai/

EA has laid off staff across Battlefield-related studios in "alignment" move as the game continues to lose players, despite the most recent Battlefield 6 topping an estimated 20 million copies sold.

StorageReview evaluated the performance benefits of Microsoft's native NVMe driver on Windows Server 2025 and found substantial performance increases, particularly in random reads.

Cybersecurity researchers have discovered a malicious npm package that masquerades as an OpenClaw installer to deploy a remote access trojan (RAT) and steal sensitive data from compromised hosts. The package, named "@openclaw-ai/openclawai," was uploaded to the registry by a user named "openclaw-ai" on March 3, 2026. It has been downloaded 178 times to date. The library is still available for

The Trump administration has revealed its US cyber strategy for the first time, and it is very 'America First'.

If you're worried about your personal data, make sure you're using a VPN you can trust

A fake website, a ClickFix, and an infostealer, are all parts of a highly convincing crypto theft campaign.

Are VPN – Super Unlimited Proxy, NordVPN and Proton up to the task?

Everyone's obsessed with Ikea's new donut light, but these alternatives also deserve their chance to shine.

The DOJ and Live Nation agreed to a tentative settlement, but dozens of state attorneys general don't want to drop the lawsuit.

Periwinkle offers managed hosting for AT Protocol users who want social media accounts on their own domains, with backups, storage, and migration tools.

Xbox fans across Windows Central communities shared the classic original Xbox and Xbox 360 games they want revived through backward compatibility, alongside wider discussions around preservation and revisiting older favorites.

Windows 11 may have delayed the new agenda view, but a hidden Taskbar feature has surfaced that finally lets users reclaim their screen real estate.

Battlefield 6 was 2025's best-selling game, but it's still facing layoffs as EA attempts to "better align our teams around what matters most."

These Windows 11 Pro tips help secure your PC, test software safely, and access your work computer remotely using built-in tools.

At Embedded World 2026, Intel launched the Intel Core processor Series 2 with P-cores, an industrial-ready platform engineered for mission-critical edge applications. Intel also announced its latest Edge AI suite for Health & Life Sciences, providing validated reference pipelines and benchmarking tools for AI-powered patient monitoring solutions.

"Intel continues to lead in edge computing, which remains one of our fastest-growing business segments," said Dan Rodriguez, Intel corporate vice president and general manager of the Edge Computing Group. " With the introduction of Core Series 2, our CES launch of Core Ultra Series 3, and our expanding Edge AI Suites, we continue to deliver comprehensive platforms that meet diverse edge customer needs with breakthrough performance, reliability, and integrated AI acceleration."

The latest in a long line of layoffs and budget cuts affecting the gaming industry comes by way of EA, who has just been confirmed to be laying off developers across all four studios that worked on Battlefield 6—those being Criterion, Dice, Motive, and Ripple Effect. This is according to a report by IGN, although it's unclear how many employees will be affected by the layoffs. Battlefield 6 has seemingly been one of the most successful Battlefield game so far, allegedly topping 7 million unit sales in the first three days following the October 2025 launch, making it a big revenue driver for record profits in Q3 2025. As of the time of writing, Battlefield 6 has peaked at 747,440 concurrent players on Steam, with daily concurrent player counts peaking at around 65,000-70,000 players. Part of EA's justification for the layoffs is "feedback and insights from Battlefield Labs," so perhaps part of the reason for the layoffs is players moving from Battlefield 6 to the free-to-play Battlefield RedSec.

When asked for comment by GameIndustry.biz, EA said that "We've made select changes within our Battlefield organization to better align our teams around what matters most to our community. Battlefield remains one of our biggest priorities, and we're continuing to invest in the franchise, guided by player feedback and insights from Battlefield Labs." This round of layoffs comes mere weeks after EA laid off an unknown number of developers at Full Circle, the studio behind Skate. These layoffs are seemingly part of EA's plan to cut costs following a recent acquisition by a consortium of investors in late 2025.

Intel has launched its official XeSS 3.0 software development kit (SDK), which allows game developers to incorporate the latest binaries into their games and integrate XeSS 3.0 into game engines. Interestingly, Intel has released this version as a binary, pre-compiled file, rather than the open-source XeSS version the company promised a long time ago. This promise has remained unfulfilled for four years, with each XeSS release being closed-source, only available on GitHub under the Intel Simplified Software License as of the October 2022 revision. This binary is provided as a DLL file for Windows operating systems, meaning that Linux users cannot run this SDK on their systems without a translation layer. For users wanting to update older XeSS 2.x versions, you simply need to replace the libxess.dll, libxell.dll, and libxess_fg.dll files with those from the newest XeSS 3.0 ZIP folder.

Intel promotes XeSS 3.0 with its main feature being multi-frame generation (MFG). This version integrates up to three generated frames between two rendered frames, resulting in up to a fourfold frame increase using MFG, similar to NVIDIA's DLSS MFG technology. Intel is joining the AI-generated frame insertion trend, which seems to be gradually expanding. Interestingly, Intel also added a feature that allows XeSS 3.0 to use external memory heaps. This means the Intel XeSS SDK can now utilize GPU memory allocated by the game engine itself, allowing XeSS and the engine to operate on the same VRAM blocks instead of each reserving separate ones. This helps developers avoid duplicate buffers and fragmentation, gives them direct control over allocation and residency, and makes integrating XeSS into an existing render pipeline cleaner and more efficient.

United can now remove any passenger who refuses to wear headphones while playing audio. The airline also reserves the right to temporarily or permanently ban offending passengers, although refunds may still be issued upon request. According to the CCD, playing audio without headphones constitutes a material breach of contract, alongside...

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The promised "open-source" upscaling technology remains closed-source, as we see Intel rolling out the XeSS 3 SDK. Intel Rolls Out XeSS 3 SDK on GitHub for Game Developers, Still Distributed as Windows Binaries Intel has released the XeSS 3 SDK (software development kit) on GitHub recently, giving developers broader access to its latest AI upscaling and frame-generation technology. While this improves accessibility to the latest upscaling technology, it remains closed-source since the SDK is currently distributed as proprietary Windows binaries. XeSS 3 and Multi-Frame Generation, which debuted alongside Intel Panther Lake series, have already expanded to more hardware recently, including […]

Read full article at https://wccftech.com/intel-publishes-xess-3-sdk-on-github-but-it-remains-closed-source/

Such is the relentless cadence of Apple's convoluted product launch cycles that the iPhone 17e has not even reached physical stores just yet and already Apple has started beating the proverbial drums for the iPhone 18e, which is not expected to debut until the spring of 2027. Apple has broken ground on the preparatory work for the iPhone 18e The notable tipster, Fixed Focus Digital, has declared in a new Weibo post (translated below) that Apple has formally commenced development work on the iPhone 18e: "Confirmed. Although 17E has just been released, 18E has already been finalized." Do note that […]

Read full article at https://wccftech.com/apple-has-already-started-beating-the-drumbeats-for-the-iphone-18e/

Game engine maker Unity has published its 2026 Unity Game Development Report, which surveys developers who use Unity software to make their games. That includes developers like The Game Bakers, who recently released the mountain-climbing game Carin, the team behind Outbound, Square Glad Games, and Mega Cat Studios, the developers behind God of War Sons of Sparta. The report, which draws its data from developers across PC, mobile, web, social, XR, and console game makers who use Unity, as well as direct responses from over 300 game developers, includes five key takeaways while providing an insight into the section of […]

Read full article at https://wccftech.com/unity-2026-game-development-report-points-to-smaller-teams-making-games-in-less-time-with-ai/

The NUC 16 PRO mini PC will be available in various configurations and looks like it won't be cheap if you are considering the Ultra X7/X9 chips. ASUS Launches Ultra X7 358H-Powered NUC 16 Pro Mini PC With 32 GB/1 TB Configuration at $1600 in China Looks like the Ryzen AI Max-based mini PCs aren't the only ones that cost over $1500. With RAM and SSD shortages affecting almost every system, you can expect even higher prices for mini PCs based on the higher-end Panther Lake chips. ASUS has recently debuted its NUC 16 PRO mini PC 2026 edition based […]

Read full article at https://wccftech.com/asus-debuts-nuc-16-pro-with-intel-core-ultra-x7-358h-at-1600/

The consumer GPU segment hasn't seen many launches this year, but China's Lisuan has plans for gamers, as it is expected to launch its G100 GPU this week. Lisuan Will Become The First to Offer a 6nm Gaming GPU in China, With Performance Rivaling NVIDIA/AMD Mainstream Options NVIDIA/AMD aren't looking too proactive about launching newer GPU models for the gaming segment, and based on what we have seen, one shouldn't expect any new lineups this year. However, the Chinese GPU manufacturer Lisuan has rather interesting plans for this year, as @realVictor_M reports that the company intends to launch the G100 […]

Read full article at https://wccftech.com/chinas-most-powerful-gaming-gpu-yet-the-lisuan-g100-is-set-to-launch-this-week/

The ASUS Prime RTX 5070 OC SFF-Ready drops to its lowest tracked price at $699.99, saving $60 at Amazon.

Read full article at https://wccftech.com/asus-rtx-5070-sff-ready-gpu-hits-700-at-amazon/

The Trump administration is considering new export controls for high-end AI chips, with the suggestion that it may start requiring investment in U.S.

We take a quick look at the evolution of BIOS chip capacities on AMD motherboards over the years.

In a statement posted to X today, Oracle said it and developer Crusoe are “operating in lockstep” to deliver one of the world’s largest AI data centers at the Abilene campus.

A new report from PSprices claims that Sony has been experimenting with cheaper prices on a variety of titles for certain users. Since November 2025, gamers in at least 68 regions have been getting personalized, discounted prices across 150+ games, including Sony's first-party exclusives.

It's time for a new 3D printer, with Creality's Spring Sale offering a discount of up to 40% on its range of printers, with the K1C, K2 Plus, and Ender 3 V3 all on sale at reduced prices.

A Chinese laptop manufacturer has announced the world's first rugged industrial laptop with a solar panel. The device is geared towards professionals who need a device that can work for long periods of time away from a power outlet.

Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad performance.

Why we care. Advertisers who don’t actively opt out by March 20, will have their video ads automatically enhanced with Google’s AI voice models, changing how their ads sound to viewers without requiring any creative production work.

How it works.

• The feature only activates on videos that don’t already contain a voice track
• Google’s AI selects text from advertiser-provided headlines and descriptions, then generates a realistic voice-over from that copy
• The voice-over is layered onto the existing base video and saved as a new video asset

The catch. This is opt-out, not opt-in. The default setting means ads will be automatically eligible for voice enhancement unless advertisers proactively disable it.

Key dates. Advertisers can choose to exclude their ads from this feature until March 20th. To do so, they must opt out of the video enhancement control. After the opt-out period, all ads with video enhancement control enabled will automatically be eligible for voice-enhanced versions.

Action steps for advertisers. Advertisers can adjust their video settings by visiting their ads in Google Ads.

First seen. This update was shared by Paid Search expert Arpan Banerjee who shared the update on LinkedIn.

OpenAI is updating its privacy policy with new details on ads, data usage and upcoming features across its products, including ChatGPT.

The update was shared with ChatGPT users and outlines how advertising will work inside ChatGPT — and what data advertisers can and cannot access.

Why we care. OpenAI’s update makes it clear that user privacy is a top priority: personal chats, histories, and details are never shared with advertisers. Ads can still be personalized using anonymized engagement signals, meaning brands can reach relevant audiences without compromising sensitive data.

This approach lets advertisers measure performance safely while building trust with users in a privacy-conscious environment.

Ads in ChatGPT Ads may appear for users on Free and Go plans, while paid tiers — Plus, Pro, Enterprise, Business and Education — will remain ad-free. OpenAI says ads will always be clearly labeled as sponsored and visually separated from chatbot responses.

The company also stresses that advertising will not influence answers generated by ChatGPT.

How ad targeting works. OpenAI says ads may be personalized using signals that stay within ChatGPT, such as ad interactions or the context of a user’s chat. However, the company says advertisers will not have access to conversations, chat history, personal details or user memories.

Instead, advertisers will only receive aggregated performance metrics such as total views or clicks.

Other privacy updates The revised policy also introduces optional contact syncing to help users find friends who use OpenAI services. Users can choose whether or not to enable this feature.

OpenAI also added new transparency around how long data is stored, how it is processed and what controls users have over it.

Safety and product changes. The policy update also references new tools and safeguards, including age prediction systems designed to create safer experiences for teens. OpenAI also added documentation for newer features and projects such as Atlas, Sora 2 and parental controls for teen accounts.

Bottom line. As OpenAI expands advertising in ChatGPT, the company is emphasizing strict boundaries around user privacy — promising advertisers performance insights without access to personal conversations or user data.

First seen. This update was first shared by Paid Media expert Arpan Banerjee who shared tips on this message on LinkedIn.

Australia’s new mandatory age verification rules for adult content have triggered a surge in VPN downloads. With lawmakers in the UK and elsewhere now considering restrictions on these privacy tools to prevent circumvention, we look at whether Australia is likely to follow suit

Everyone's switching to Claude, but the strict usage limits are a shock. Here's why that might actually be a good thing.

HBO Max says its crackdown on account sharing will go global in 2026— but analysts say the streamer's future is uncertain with the Paramount merger

Old Spice has launched a new collection in collaboration with The Super Mario Galaxy Movie.

Samsung's new premium buds sound great, with a range of handy features, and they're pretty good-looking too. That said, they fail to fix key Buds 3 Pro issues.

From the best video doorbells to security cameras, Amazon has some unmissable bundle deals that won't be live for much longer.

Mini PCs for business, content creation, and AI all get a big discount but it won't last long.

The RAM crisis is disrupting prices and availability of PC hardware, but as expected, that doesn't include the now-affordable OLED gaming monitors.

Opt-out phase for businesses to switch to new Outlook has been pushed back by a year, as Microsoft continues to improve the platform.

This dual-color resin 3D printer delivers outstanding detail and reliability, and it’s $250 off at Amazon

Got a new MacBook Neo winging it way to your front door? I've found the best cases to protect it from bumps and scratches.

Kamrui Hyper H2 mini PC squeezes an Intel Core i9 processor, 32GB of RAM, and a fast 1TB SSD into a compact desktop.

Walmart has some of the best preorder deals on Apple's newest devices, including the iPad Air M4, the MacBook Neo, and the iPhone 17e.

I test espresso machines for a living, and these three stylish models will bring a touch of Italian chic to your kitchen counter.

This deal underscores how frontier labs are scrambling to prove their technology can be used safely in critical business operations.

The 2027 Chevy Bolt might not be a groundbreaking new EV, but incremental improvements have made it better without inflating the price.

Intel releases its XeSS 3 SDK to developers through GitHub Following the release of XeSS 3.0 support through its newest ARC GPU drivers, Intel has officially released its XeSS 3.0 SDK to developers. This means that all game developers can now directly integrate XeSS into their games. That said, many games with XeSS 2 can […]

The post Intel XeSS 3 is now available to all game developers on GitHub appeared first on OC3D.

If you're tired of your PC taking up so much space — or smashing a hole through your wallet — this discounted Geekom mini PC is the Spring sale for you.

A new leak claims Mojang is developing a sequel to Minecraft Dungeons under the codename "Project Spicewood". The report suggests the project has been in development for at least two years and could target a Q2 2026 release window. Mojang has not confirmed the project, so the information should be treated cautiously.

There is a 23% discount active for the ASUS Vivobook 14, a workhorse laptop equipped with a Snapdragon X CPU, long battery life, 16GB of RAM, 512GB of storage, and more features that help you survive the daily office grind.

Xiaomi's upcoming Book 14 laptop has leaked online, revealing the expected specifications for the upcoming thin-and-light productivity laptop. According to Digital Chat Station on Weibo, the Xiaomi Book 14 will feature Intel's Panther Lake Core Ultra Series 3 CPUs, specifically the Core Ultra 5 325 and Core Ultra X7 358H, with either 24 GB or 32 GB of memory and 1 TB of storage. This means that the Xiaomi Book 14 will be available in at least one configuration with Intel's impressive new Arc B390 iGPU, which has proven itself in both gaming and creative workloads aside from the usual productivity fare.

Following DCS's post, Aura Pig also posted on Weibo about the upcoming MacBook competitor, stating that the both the build quality and battery life of the Xiaomi Book 14 were impressive. The 14-inch display is also touch-enabled, although the laptop is purportedly squarely in the premium category, suggesting a high price. The current-gen Xiaomi Book 14 tops out at 16 GB of memory and is only available with Intel's 12th-Gen CPUs and up to 512 GB of storage, so the new model will be a significant upgrade in terms of performance and convenience if the leaked specifications are any indication. Weight on the new Book 14 will be slightly lower than the old model, at around 1 kg compared to the 1.37 kg in the current Book 14.

MONTECH, a global leader in PC cases, power supplies, and cooling solutions, proudly announces the launch of SKY 3, the next evolution of its iconic SKY series PC cases. SKY 3 introduces a reimagined modular internal architecture and integrated horizon lighting, designed to meet the demands of next-generation hardware while delivering a remarkably clean and adaptable build experience. With support for back-connect motherboards and next-gen GPUs, SKY 3 blends future-ready performance with refined, modern aesthetics.

Adaptive Modular Bottom Chamber
At the heart of SKY 3 is an innovative adaptive modular bottom chamber, featuring a fully swappable PSU compartment and bottom fan bracket that allow builders to customize internal layouts based on cooling priorities. In GPU Mode, intake fans are positioned directly beneath the graphics card to maximize static pressure and cooling efficiency. In CPU Mode, airflow is redirected toward the motherboard area, helping dissipate heat from VRMs and surrounding components while supporting stable CPU operation. This flexible design empowers users to tailor airflow behavior to their specific system configuration.

[Editor's note: Our in-depth review of the Montech Sky 3 is now live]

Akasa, a leading provider of thermal solutions, announced the Pascal MX, an IP65-rated dust-tight and water jet resistant aluminium fanless case designed for Mini-ITX and Thin Mini-ITX motherboard systems operating in industrial, outdoor or mission-critical environments. The Pascal MX addresses one of the core challenges in harsh-environment embedded computing: maintaining system reliability where conventional fan-cooled cases fail due to dust ingress and moisture. For engineers and system integrators attending Embedded World 2026 in Nuremberg from 10 to 12 March, the Pascal MX will be on display at Hall 1, Booth 640, alongside Akasa's wider range of fanless cases, CPU coolers, heatsinks, and thermal solutions.

At the heart of the Pascal MX is Akasa's patented spring-loaded CPU mounting system, which maintains consistent, uniform contact pressure across all supported sockets (Intel LGA1851, LGA1700, and LGA1200). This enables the same chassis to support Intel Core processors from 10th-14th Generation and the latest Intel Core Ultra (15th Gen) processors, all at up to 65 W TDP. Heat from the CPU and M.2 2280 SSD is conducted into the aluminium chassis via dedicated thermal modules, dissipating passively through the external fins. With no fans and no moving parts, the Pascal MX eliminates the primary sources of mechanical failure and particulate ingress that limit system uptime in demanding deployments.

Early reviews of the iPhone 17e describe it as a solid refinement of Apple's $599 phone. Powered by the A19 chip with 256GB of storage, and the long-awaited addition of MagSafe. While some reviewers say it's still a bit pricey, most agree the 17e delivers a no-frills entry point into the Apple ecosystem.

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IronClaw is a secure, open-source platform for running AI agents inside Trusted Execution Environments on NEAR AI Cloud. It stores API keys and passwords in an encrypted vault, injecting them only at approved network endpoints, so the LLM never sees raw secrets. Each tool runs in an isolated WebAssembly sandbox with capability-based permissions, network allowlists, and leak detection. Built in Rust and deployable in one click, it supports OpenClaw-style workflows with stronger memory safety and control.

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Intel has launched its brand new Bartlett Lake & Panther Lake CPUs aimed at Edge applications with up to 12 P-Cores. Intel Finally Brings 12 P-Cores With Its Bartlett Lake CPUs, Panther Lake For Edge Also Launched Intel is expanding its Edge AI offerings with the launch of two new processor lineups, the Core Series 2 "Bartlett Lake" and Core Ultra Series 3 "Panther Lake". Both of these families are designed for various AI applications, with the Bartlett Lake offerings aiming at desktop solutions & Panther Lake offerings aiming at the mobility side of things. Starting with Intel Bartlett Lake-S […]

Read full article at https://wccftech.com/intel-launches-bartlett-lake-panther-lake-cpus-up-to-12-p-cores-at-5-9-ghz/

Publisher EA has laid off an unknown number of developers from across Battlefield 6 development studios, including Criterion, DICE, and Motive Studios, according to a new report from IGN. These layoffs appear absolutely unjustified by the game's sales performance, as the sixth entry in the series was among the best-selling AAA PC and console games of 2025 and the best-selling game in the United States. At the time of writing, the reason behind the latest, sad new wave of layoffs is unknown, as is the number of impacted staff. However, IGN reports that individuals are being informed that layoffs are […]

Read full article at https://wccftech.com/battlefield-6-studios-layoffs/

Now that Apple's product launch cadence has seemingly slowed down for the time being after the marathon that was last week, which saw the unveiling of the iPhone 17e, the M4 iPad Air, the M5 Pro and M5 Max MacBook Pro, the Studio Display and the Studio Display XDR, and the all-important MacBook Neo, attention is predictably turning to Apple's next major product launch volley in the fall of 2026, which would likely entail the iPhone Fold along with the iPhone 18 Pro and Pro Max. As such, a new report out of Taiwan has just demonstrated Apple's sunny optimism […]

Read full article at https://wccftech.com/apple-is-supremely-confident-of-the-iphone-folds-success-orders-a-20-percent-initial-production-target-hike/

When Palworld was first announced back in 2021, the internet immediately clocked it as 'Pokémon with guns,' and it was the least surprising thing for Nintendo to initiate a lawsuit against the game's developer, PocketPair, even if it meant trying some "Hail Mary" tactics by going after patents for game mechanics, rather than attempting to catch PocketPair on copyright infringement with the design of the Pals coming very close to the design of popular Pokémon. But even amidst the lawsuit, Palworld has been a smash success - it may never arrive on a Nintendo console, but it doesn't have to […]

Read full article at https://wccftech.com/pokemon-palworld-rip-off-pickmon-announced/

"For 20 years, Cyrodiil belonged to heroes walking alone… Not anymore!" announced the reveal teaser trailer for an Oblivion Remastered multiplayer mod which promises to shake up the remake's experience considerably with community-driven features. In development by ReadyM, the development team behind the WukongMP mod, which brought PvP and co-op to Black Myth Wukong, this mod will deliver community-driven multiplayer, allowing users to run massive community servers and "experience roleplaying scenarios, battle arenas, establish player guilds, and crawl dungeons with friends." Although short, the teaser trailer shows just enough for fans of last year's remake to get excited about a […]

Read full article at https://wccftech.com/oblivion-remastered-multiplayer/

Intel’s heavily-rumored Bartlett Lake 12P CPUs are finally official, with a P-core-only design that is compatible with LGA 1700 motherboards. However, they’re targeting embedded and edge applications, not a broad consumer release.

A number of third-party sellers are selling laptops with descriptions that claim over 1TB of storage, despite only physically containing a 128GB SSD, despite public disapproval over the practice.

One Japanese company called Nittobo controls roughly 90% of the global supply of specialist glass-fiber cloth (T-glass), which sits inside every advanced AI chip package — and demand is now so high and supply so squeezed that it’s causing issues.

AI Coworker for Video Editors

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Google has confirmed that Google Marketing Live 2026 will take place on May 20, when the company is expected to unveil its latest updates across advertising, AI, measurement and campaign automation.

The date surfaced in an email received by PPC News Feed owner Hana Kobzová from the Accelerate with Google program, which invited participants to submit entries for the Google Ads Impact Awards.

• According to the message, winners of the awards will be announced during Google Marketing Live 2026.

Why we care. The annual event has become one of the biggest announcement days for advertisers using Google Ads. Google Marketing Live is where Google typically announces its biggest changes to Google Ads — including new AI features, campaign types and measurement tools that can directly impact how campaigns are built and optimized.

Many of Google’s most significant advertising updates each year are first revealed at this event, meaning it often shows where the platform — and advertisers’ strategies — are heading next.

The bigger picture. The event will land during the same window as Google I/O 2026, scheduled for May 19–20. While I/O focuses on Google’s broader ecosystem — including AI, Search and developer technologies — announcements there often influence the direction of advertising products.

What to watch. Expect updates tied to AI-driven advertising, automation and new ways to measure performance across Google’s platforms. For marketers, the event often sets the tone for where Google’s ad strategy is heading for the rest of the year.

First spotted. Kobzová shared the update on PPC News Feed

Dig deeper. Google Marketing Live 2025.

AI tools now generate 45 billion monthly sessions worldwide — about 56% of search engine volume, according to a study by Graphite.io CEO Ethan Smith.

• The analysis combines web traffic and mobile app usage across major AI tools and estimates AI activity equals 56% of global search usage and 34% in the U.S.
• Much of this growth is occurring in mobile apps such as ChatGPT, Gemini, Perplexity, Grok, and Claude.

Why we care. AI is expanding discovery, not shrinking search demand. Total usage across search engines and AI assistants has grown 26% globally since 2023. In other words, it’s not SEO vs. GEO — you need both LLM visibility and traditional rankings.

The details. The report analyzed usage across the five largest LLM products — ChatGPT, Gemini, Perplexity, Grok, and Claude — and compared them with the six largest search engines. Key findings:

• AI platforms generate 45 billion monthly sessions worldwide.
• In the U.S., AI accounts for 5.4 billion monthly sessions.
• 83% of global AI usage occurs inside mobile apps (75% in the U.S.).
• ChatGPT dominates AI usage, representing 89% of global AI sessions.
• When isolating search-like prompts (“asking”), AI usage equals 28% of search worldwide and 17% in the U.S.

The report excludes prompts categorized as “doing” or “expressing.” According to OpenAI research, about 52% of prompts are information-seeking, the closest equivalent to traditional search queries.

Between the lines. Most projections comparing AI to search use web traffic alone, typically comparing Google.com visits with ChatGPT website traffic. That misses most AI usage.

• The analysis argues these comparisons underestimate AI activity by 4–5x because most usage occurs in mobile apps.
• It also includes multiple LLMs and multiple search engines rather than comparing only Google and ChatGPT.

What to watch. Google still dominates discovery, but its share of search-related activity fell from 89% in 2023 to 71% in Q4 2025, the report estimates.

• Global AI usage appears to have plateaued since July 2025, while U.S. usage continues to grow rapidly — up roughly 300% year over year by December 2025.

The report. AI Is Much Bigger Than You Think

The North Korean threat actor known as UNC4899 is suspected to be behind a sophisticated cloud compromise campaign targeting a cryptocurrency organization in 2025 to steal millions of dollars in cryptocurrency. The activity has been attributed with moderate confidence to the state-sponsored adversary, which is also tracked under the cryptonyms Jade Sleet, PUKCHONG, Slow Pisces, and

Another week in cybersecurity. Another week of "you've got to be kidding me." Attackers were busy. Defenders were busy. And somewhere in the middle, a whole lot of people had a very bad Monday morning. That's kind of just how it goes now. The good news? There were some actual wins this week. Real ones. The kind where the good guys showed up, did the work, and made a dent. It doesn't always

Codex Security is available to ChatGPT Pro, Enterprise, Business, and Edu customers and will be free to use for the next month.

Sam Altman says GPT-5.4 is OpenAI’s best conversational model yet, but admits it still has three important weaknesses to fix.

The Sony WH-1000XM6 Wireless Headphones are some of the best headphones around and they're now back to a record-low price on Amazon.

Lenovo Legion Pro 7i is a great laptop for creatives, developers, and power users and it's a huge $260 off right now.

Anthropic wants its customers to use their existing AI spend commitments to spread across other third-party cloud services.

Monster Hunter Stories 3: Twisted Reflection expands on Capcom's lionised creature-fighting series by allowing players to duel against beasties and uncover mysteries to save a troubled kingdom.

Dell's Windows 11 laptops include a host of gifts including free Microsoft Office and portable external drives.

Former Amazon Marketplace vice president Peter Faricy is the new person in charge of the company.

The famed author and investor has launched the Future Vision Xprize with sponsors like Google, Marc Benioff, and Ben Horowitz to fund optimistic sci-fi films.

Neura Robotics is going to build new robots on top of Qualcomm's new IQ10 processors that were released at CES.

Dutch intelligence is accusing Russia-backed hackers of running a “large-scale global” hacking campaign against Signal and WhatsApp users.

Salt Typhoon is by far one of the most prolific hacking groups in recent years, breaching some of the top American phone companies. Here are all the countries that have been targeted.

Anthropic filed suit against the Department of Defense on Monday after the agency labeled it a supply-chain risk. The complaint calls the DOD's actions "unprecedented and unlawful."

Nvidia-backed British AI infrastructure startup Nscale has raised another megaround of $2 billion.

A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%.

The post Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds appeared first on Search Engine Journal.

Nvidia plans to host a new “GeForce On Community Update” tomorrow Nvidia has confirmed that it will be hosting a new “GeForce On” event on March 10th at 8 am PT, acting as the company’s big gaming event of GDC 2026. Nvidia’s last GeForce On event was at CES 2026, where Nvidia unveiled DLSS 4.5, […]

The post Nvidia confirms new “GeForce On” event for GDC 2026 appeared first on OC3D.

Monster Hunter Stories 3: Twisted Reflection is my most anticipated game of 2026, and after completing it, it exceeded my expectations with possibly the best story and character writing in the series and addictive monster-taming gameplay. Though it's not without some issues that will strike controversy amongst hardcore Monster Hunter fans.

Samsung Electronics America today shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor at GDC Festival of Gaming 2026 in San Francisco. Samsung will spotlight Hell is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive displays without the need for special glasses.

"The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they're completely embedded in the action," said Kevin Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. "Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary."

At this year's Game Developers Conference (GDC) in San Francisco, NVIDIA has prepared a special GeForce ON community update scheduled for tomorrow, where the company will address its gaming audience. While we have no official expectations for this GeForce ON update, NVIDIA might preview either new technologies that the company is developing for its gamers or new implementations in games and game engines. Usually, this centers around technologies like Deep Learning Super Sampling, Ray Tracing, Path Tracing, GeForce NOW expansion, gaming monitors like the Big Format Gaming Displays, or something entirely different. Interestingly, NVIDIA might also preview potential product launches for its GTC 2026, which starts just a week from now, on March 16 and lasts through March 19. We are eagerly anticipating any formal announcement, and you can check out the video link that starts the premiere tomorrow, below.

Bandai Namco Entertainment Europe today announcedEchoes of Aincrad, a new action RPG set in the breathtaking floating castle of Aincrad from the Sword Art Online universe where every battle could be your last. Players will get to create their own hero and dive into the game, facing the many challenges ahead by mastering dodges, parries and well-timed attacks. Echoes of Aincrad will launch on 10 July 2026 for PlayStation 5, Xbox Series X|S, PC via Steam.

Echoes of Aincrad invites adventurers into a dynamic and vibrant world filled with challenges and unforgettable encounters, becoming a "player" in the game through an extensive avatar customization will place them as the true hero of this story. As the story progresses through quests and missions, players will be able to adapt and upgrade their equipment, weapons, and attributes, and select special skills to match their preferred playstyle while growing stronger as they level up. But they will not journey alone, the outcome of real-time combat will also rely on the chosen partner for each outing, deciding the stance they should take during fight, more aggressive or supportive, and as that bond deepens, players will unlock their partner's powerful abilities.

Factory automation, physical AI in mobile robotics, and other AI-driven edge applications are rapidly evolving and driving the need for computing platforms that provide real-time AI processing, deterministic performance, and long-term reliability in always-on environments.

To meet these needs, AMD is expanding its AMD Ryzen AI Embedded P100 Series processor portfolio. New processors feature up to 2x higher CPU core counts, up to 8x higher graphics processing unit (GPU) compute, and an estimated 36% higher system tera operations.

The printer, developed by mechanical engineer and Bitcoin tinkerer Andy "PizzAndy" Prokopyk under the Proof of Print name, replaces a standard heated print bed with a modified ASIC-powered system.

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Safety has been a key concern from the very beginning, especially since drivers are considered independent contractors rather than direct Uber employees. As Bloomberg highlights, the ride-hailing service is facing thousands of pending legal cases related to alleged driver misconduct – and several involve alleged sexual assault.

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Intel's next CPUs, the Arrow Lake Refresh lineup, are set for a 'technical' showcase on March 17, focusing on giving consumers a rundown on what to expect. Intel Intends to Target Arrow Lake Refresh for 1080p-Class Performance, Likely Staying Limited to Mainstream SKUs For those unaware, Team Blue plans to launch a new CPU lineup this year, but it won't be a massive overhaul; rather, it will be a refresh. The Arrow Lake Refresh launch has been discussed several times in the past, and it appears Intel is now gearing up for a showcase on March 17. Based on official […]

Read full article at https://wccftech.com/intel-sets-arrow-lake-refresh-showcase-for-march-17/

Apple didn’t change anything on the outside when comparing the iPhone 17e to the iPhone 16e, but the internals have been upgraded significantly, and that too, while charging the same $599 price. These are some of the advantages highlighted in the latest review roundup, but that doesn’t mean that some outlets aren’t calling the latest release overpriced. In fact, some are recommending buyers to get the iPhone 17 instead, and if you check out our detailed buying guide, we’ve also mentioned that spending $200 extra is the right move to make. CNET’s Abrar Al-Heeti says that the iPhone 17e is a solid […]

Read full article at https://wccftech.com/iphone-17e-review-roundup/

Geopolitical tensions have risen to new levels, disrupting the global trade supply chain, and in the midst of it, the AI frenzy sees a major risk, with suppliers getting cut off from economic resources. Asian Suppliers Are Heavily Dependent On Energy Imports From the Middle East, Creating Huge Long-Term Risks When we talk about the AI frenzy, several risks need to be addressed to ensure the pace doesn't slow down, and one of the major ones is supply chain disruptions. We have already seen a glimpse of it with tariffs under the current US administration, and how difficult they are […]

Read full article at https://wccftech.com/the-iran-conflict-is-brewing-a-supply-chain-disaster/

The M4 iPad Air is one of the more underrated devices that Apple launched in the veritable marathon that was last week, culminating in the 'Apple Experience' event on March 04. Even though the MacBook Neo eventually stole the proverbial show and nearly all of the limelight, the new iPad Air continues to garner a healthy share of attention. And today, we bring you a roundup of first impressions and reviews from a diverse set of tech experts. Here is everything that is being said about the Apple M4 iPad Air Gizmodo's Kyle Barr highlights the new iPad Air's "more […]

Read full article at https://wccftech.com/the-apple-m4-ipad-air-tech-experts-detail-their-first-impressions-and-reviews/

The Mound: Omen of Cthulhu, one of the Lovecraftian games set to arrive this year from French publisher Nacon, the same publisher that is on the brink of liquidation, has an official release date. After Nacon and developer ACE Team revealed it would arrive sometime in Summer 2026 back in November 2025, we now know it'll arrive on PC, PS5, and Xbox Series X/S on July 15, 2026. Last week, Nacon was supposed to host its annual Nacon Connect showcase, which would've likely included today's release date announcement for The Mound: Omen of Cthulhu, along with looks at other games […]

Read full article at https://wccftech.com/the-mound-omen-of-cthulhu-release-date-july-2026/

New benchmark shows the upcoming mid-range Arrow Lake Refresh chip is even faster than we previously expected. Intel Core Ultra 5 250K Plus Delivers 4,955 Points in Single and 53,561 Points in Multi-Threaded Tests in PassMark We hope that the Arrow Lake Refresh CPUs do better than we expect, since the current Arrow Lake CPU stack doesn't have a great appeal. One of the Intel Arrow Lake Refresh SKUs was spotted on PassMark for the first time a few days ago, and it was delivering some promising uplifts over its predecessor. While the gaming performance remains in the shadows, the […]

Read full article at https://wccftech.com/second-passmark-benchmark-for-intel-core-ultra-5-250k-plus-shows-another-6-boost-in-multi-threaded-performance/

Steve Downes, the voice actor behind Halo protagonist, Master Chief, is the latest to call out a recent video posted by the official White House X (formerly Twitter) account, which uses clips from several popular film, TV, and video game franchises mixed together with real-life footage of the United States bombing Iran. The video in question reuses a lot of the footage included in the video that Chance Glasco, one of the original developers of Call of Duty, called out just last week, when Glasco shared that the video was not a surprise for him. Not because videos like this […]

Read full article at https://wccftech.com/halo-master-chief-actor-calls-out-white-house-video-us-israel-bomb-iran/

Thermal Grizzly (TG) has been stung by fake materials sellers based in China, with nearly $50,000 down the drain.

Like many people, you’re worried about losing your job to AI.

Where do your “old school” PPC skills fit as AI agents take over more of the work?

Relax. It’s not that binary. The focus is shifting toward data and strategy.

From the outside, it looks like media buying is being automated away. But let’s set the record straight: it isn’t. The role is shifting (again).

I’ve been working in PPC for over 15 years, and there’s nothing to be afraid of. The real question is: are you riding the wave or being left behind?

Let’s map the current PPC landscape: ad network automation and, most importantly, where PPC teams create value today — the critical skill sets and team structure required to compete.

The return of the technical PPC team

A decade ago, technical PPC agencies differentiated through developing scripts, handling data at scale, and managing complex structures. Then automation matured. Everybody started leveraging Performance Max or Advantage+ campaigns because they’re much easier to set up and run.

As a result, many teams shifted toward strategy and creative.

With AI, though, it’s easier than ever to produce good-enough creatives or analyze massive datasets and output what looks like a good strategy. Now don’t get me wrong, those outputs won’t be perfect but:

• It’s free (sort of) and fast.
• The quality level isn’t bad at all (not great either).

From a client perspective, this means the average creative-focused or strategy-nerd agency is out of the game. Those teams need skills AI can’t replace.

So rejoice, PPC people: the technical edge is back. It has morphed into something different for sure. But it’s time to bring back the spreadsheet junkies from the 2010s. They’re the right ones to drive PPC again.

Doubting that? Let’s rewind a little bit and look at the necessary skill set.

The PPC edge: From spreadsheet skills to data nerds

What successful PPC agencies now sell is dramatically different than a decade ago. But the same core mindset resurfaced.

Why?

Let’s look at the core performance drivers these days:

• Integrating down-funnel data into strategy.
• Building a data infrastructure to support said strategy.
• Feeding the right signals to ad algorithms.
• Building systems to operate at scale, including creatives.

See the pattern? You can’t prompt your way out of a broken data model. This is where your edge remains and what clients value.

The good news is that automation increases the value of technical literacy. It doesn’t reduce it.

Who do you call to handle technical literacy? The old PPC marketers. The ones who loved manipulating paid search ads using custom Excel macros they built, or managing hundreds of thousands of product feed items. They have the right mindset: they love automation, data, and math — and they love PPC.

Dig deeper: How to build a paid media team in the AI age

So who should be on your team, whether in-house or agency-side? Here are four essential roles. No single person can cover the entire scope — you need a team.

1. Data engineer

This role basically builds and maintains the infrastructure. Although located after the tracking specialist in the data supply chain, it’s the most central role. That’s why it comes first.

We operate in a complex, multi-platform world: think CRM integration with Google Ads. Or merging online and offline datasets to map the customer journey and drive strategy.

Without a complete data model, your strategy becomes a vague gut feeling that often needs a reality check. The role of the data engineer is to lay the foundation to avoid this situation whenever possible.

Conversely, without this role on your team, you’ll perform repetitive manual exports, get inconsistent numbers across teams, and end up with slow decision cycles.

What is the data engineer’s scope?

Building a data infrastructure basically follows an ETL process: extract data, manipulate it, and make it usable in a reporting tool (think Looker Studio, Power BI, or Tableau).

Here are a few tasks that illustrate that overarching goal:

• Build data pipelines from ad platforms, analytics or CRM tools to the data warehouse (to get spend, revenue and other data into the warehouse).
• Structure tables for those sources and “join” (merge) them to answer specific use cases.
• Maintain those datasets and create automated QAs, including refresh schedules.

What skill sets and tools does the data engineer use?

Generally speaking, since we live in a Google-first world, we hear a lot about BigQuery, Google’s data warehousing solution. There are other solutions, such as Microsoft Azure. However, the main skill set you’re looking for is coding — more specifically, SQL and Python.

The goal here is to use those languages to structure tables within the data warehouse (using SQL) and create data pipelines (using Python).

2. Tracking and measurement architect

Some people consider this to be the same role as data engineers. I strongly disagree.

To me, this role’s sole focus is to protect signal quality. It’s the one person who faces very tight deadlines when things go wrong: you can’t afford to lose conversion data for more than a couple of days. And it’s not retroactive: when tracking is down, conversions are lost forever.

Ad platforms’ performance stands on the shoulders of conversion data. If you don’t get enough of those quality events, you’ll be at a serious competitive disadvantage.

You typically notice this when CPAs fluctuate without explanation or when your in-platform data varies drastically from your “source of truth” (GA, CRM and other systems). Tracking and measurement architects stabilize bidding, increase event match quality and get more data into Google Ads.

What is the tracking architect’s scope?

They design data collection mechanisms that are both complete and regulation-compliant (hello, GDPR):

• Align tracking with privacy compliance.
• Design client- and server-side tracking.
• Implement GTM and server containers.
• Co-manage Conversions API integrations with the data engineer.
• Co-ensure deduplication logic with the media buyer.

What skill sets and tools does the tracking architect use?

Although most PPCs have dabbled with Google Tag Manager, very few have actually set up server-side tagging infrastructure. That’s an easy way to distinguish “regular” PPCs from a tracking specialist. However, they should also be comfortable with Consent Mode frameworks, CAPI, and related tools.

Dig deeper: AI tools for PPC, AI search, and social campaigns: What’s worth using now

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3. Data analyst

If the data engineer builds the pipes and the tracking architect protects the signal, the data analyst decides what the data means.

It’s the role most impacted by AI. Granted, you can do a lot with AI, but don’t underestimate how impactful a great data analyst is.

The wrong interpretation can waste millions of dollars in a blink of an eye. Fully replacing data analysts with AI would be a gross mistake.

For example, ROAS in Google Ads doesn’t equal contribution margin. Meta Ads CPA doesn’t equal customer lifetime value.

Without a strong data analyst, you risk misinterpreting data and going down the wrong rabbit hole. Think cutting campaigns that look inefficient short-term but drive long-term value. Or reporting different “truths” to marketing and finance — you don’t want that.

What is the data analyst’s scope?

People outside the field think they build Power BI or Looker Studio dashboards. That’s just the tip of the iceberg. Data analysts also:

• Design data models aligned with business KPIs (this step kind of overlaps with data engineers at times).
• Run analysis — think cohort performance, churn rates, profitability, and diminishing returns.
• Challenge platform narratives.

What skill sets and tools does the data analyst use?

I tend to think of data analysts like translators: you can speak another language somewhat fluently, but that doesn’t make you qualified to interpret at scale. Same with data analysts: you may understand numbers to an extent, but you probably still need an analyst.

SQL literacy is often required to query the warehouse directly. Spreadsheet modeling also remains critical for scenario planning. The key skill is statistical reasoning. Understanding sample size, variance, and bias prevents false conclusions.

4. CRO and experimentation lead

Once all that data is clean, available, and analyzed, CROs leverage it to improve the economics of every visitor. Improving conversion rate, lead quality, and the overall customer journey creates a compound effect.

The simple way of proving CROs’ worth is to understand that a landing page that converts at 1.5% instead of 3% means you’ve doubled your CPA. Nobody wants that. And that’s where CROs come in. Instead, you want to scale efficiently, not push more money toward a leaky bucket.

From a PPC standpoint, CROs strengthen both performance (better conversion rate) and signal quality (more conversions), which helps smart bidding.

What is the CRO’s scope?

Contrary to common belief, CRO doesn’t (solely) mean landing page. This role operates across the full funnel:

• Mapping the journey from impression to revenue.
• Identifying online friction points using heat maps and session recordings.
• Structuring testing roadmaps instead of random experiments.
• Collaborating with creative and product teams on offer positioning.

What skill sets and tools does the CRO lead use?

The entry stack I see most often is GA4 and a heatmap tool such as Hotjar. However, it can get much pricier with tools such as ContentSquare. The stack scales depending on the client’s needs and budget.

The skills that matter most are:

• Just like data analysts, a deep understanding of math and statistical reasoning (think pre-calculated sample sizes).
• A structured mindset, clear hypotheses, and business-level success metrics.

Dig deeper: Agentic PPC: What performance marketing could look like in 2030

From media buyers to data teams

The modern PPC team looks less like media buyers and more like a hybrid between marketing, data, and product. The advantage goes to teams that structure these capabilities deliberately.

Winning PPC teams are the ones who understand algorithms, but more importantly, the data and economics behind them. If your team masters infrastructure, signal design, analysis, and experimentation, AI becomes leverage. If not, it becomes a liability.

Mullvad’s latest security audit on GotaTun gets green light from independent audit, confirming no major vulnerabilities were found. Here's all you need to know.

Claude finds 14 high-severity Firefox bugs in just a few weeks, rivaling what Mozilla could do in months.

Chinese social media is awash with images of customized Panasonic Lumix cameras, especially those with Leica branding. I mean, the craze kind of makes sense...

Here's when and where you can catch Scrubs' next episode, which is called 'My Poker Face'.

Asus has released the ROG Cetra Open Wireless open gaming earbuds.

The MacBook Air 13-inch (M5) gets a faster chip and hard drive, but Apple has left alone what works well enough already — and that's a lot.

Kit yourself out — for less

....

Hackers were reportedly pulling patient data for a year, including names, SSNs, and more.

It's a precursor to launching robotaxis in those cities, though the Amazon-owned company is still waiting for federal approval to commercially operate its purpose-built AV.

TechCrunch drove the 2027 Chevy Bolt and found that incremental improvements build on a solid basic recipe to deliver an affordable EV.

Nvidia reportedly revives its RTX 3060 using Samsung’s 8nm node to ease GPU shortages According to sources at Hankyung, Nvidia has tasked Samsung with restarting RTX 3060 GPU production using its 8nm lithography node. This will revive Nvidia’s two-generation-old RTX 30 series, which exited production in 2024. This revival will reportedly ease the global shortage of […]

The post Nvidia reportedly revives RTX 3060 production with Samsung to ease shortages appeared first on OC3D.

Intel officially lists its ARC PRO B70 GPU on its ARC support page It’s official, Intel are terrible at keeping secrets. Intel has officially listed its ARC PRO B70 graphics card on its support website, confirming its existence once again. Videocardz were the first to spot this listing, and so far, Intel has failed to […]

The post Intel lists its “Big Battlemage” ARC PRO 70 GPU on its website appeared first on OC3D.

Microsoft's upcoming agenda view for the Taskbar on Windows 11 has been pushed back, with the first preview now expected to debut "in the coming months" instead of last year.

Laptop repairability is becoming ever more important as PC prices climb due to hardware shortages, and Lenovo's new ThinkPad T14 and T16 just received full marks from iFixit. Here's what went into that perfect score.

Xbox is showcasing new slogans at its GDC booth including “Build for what’s next” and “The future of Xbox starts now,” hinting at the company’s messaging for the next era of Xbox.

Various retailers have started selling 42% discounts for the Razer Wolverine V3 Pro Tournament Edition 8K PC controller. With this discount, players will be able to enjoy the thrills of TMR analog sticks, 8000 polling rates, and more gameplay-enhancing features for a ludicrously low price.

Microsoft CEO Satya Nadella warns AI will displace jobs, urging workers to reskill and transform to stay relevant in the new reality.

ASRock Industrial announces new industrial motherboards supporting AMD EPYC 4005/4004, Ryzen 9000/8000/7000, and Ryzen Embedded 9000/7000 Series processors, expanding its platform portfolio across IMB-A1700, IMB-A1302, IMB-A1003, and IMB-A1002. Powered by AMD EPYC 4005 Series processors with up to 16 cores and 32 threads, delivering high-performance and energy efficiency for edge servers and enterprise workloads, alongside Zen 5-based Ryzen 9000 Series for exceptional computing power and Ryzen Embedded 9000 Series for long-term availability in reliable edge computing. Supporting ATX, microATX, and Mini-ITX form factors, these platforms feature DDR5 memory, PCIe Gen 5 expansion, multi-display capability, and rich industrial I/O to enable flexible system designs for computer vision, video analytics, AI-enhanced workloads, software development, gaming platforms, and professional-grade productivity systems.

IMB-A1700 Series: ATX Motherboard for high-performance
The IMB-A1700 ATX motherboard supports AMD EPYC 4005/4004, Ryzen 9000/8000/7000, and Ryzen Embedded 9000/7000 Series processors, delivering robust computing performance for demanding workloads. The board features four DDR5 5600 MHz ECC/non-ECC U-DIMM slots supporting up to 256 GB of memory, providing a stable foundation for high-throughput and multitasking environments. Expansion capability includes two PCIe x16 (Gen 5) slots, configurable as either one PCIe x16 (Gen 5) or two PCIe x8 (Gen 5), one PCIe x4 (Gen 4), and four PCIe x1 (Gen 4) slots, enabling flexible integration of GPUs, AI accelerators, and add-on cards. Storage support includes one M.2 key M for NVMe SSD and four SATA3 ports with RAID 0/1/10 support, enabling high-speed storage deployment. I/O connectivity is comprehensive, featuring seven USB 3.2 Gen 2 ports, eight USB 2.0 ports, and six COM ports, complemented by three 2.5G LAN and one 1G LAN. Supporting quad-display output via HDMI 2.0b and DisplayPort 1.2++ and built in an ATX form factor (12 x 9.6 inches), the IMB-A1700 is well-suited for AI-driven video analytics platforms, computer vision servers, high-end development systems, and performance-focused computing deployments.

In February, Valve published its first hardware-related post since announcing the Steam Machine, Steam Frame, and Steam Controller 2 last year. The devices were supposed to launch before the end of March, but Valve extended the window to the first half of 2026.

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MelodyMind turns your learning materials into unforgettable study songs, Smart Notes, and quizzes using AI. Upload PDFs, paste YouTube links, or record lectures, then instantly get editable notes, synced folders, and a Smart Notes Bank that generates songs, flashcards, and quizzes on demand. Stay engaged with spaced-repetition flashcards, detailed practice quizzes, and a swipeable feed of community study songs that makes review feel like scrolling your favorite apps, so you’re not stuck rewatching the same lecture for the fifth time.

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Binferno helps you declutter by turning storage into a simple snap-and-search workflow. Take a photo as you toss items into labeled bins, then add quick tags whenever you want. Instantly search to see what you have and where it is.

Invite others to your Binferno Household so everyone can find things, reduce duplicate purchases, and share responsibility. Access your inventory on any device and start with a 30-day free trial with no payment info required.

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Flying on the Highwind airship will be a big part of Final Fantasy VII Remake Part 3, according to what game director Naoki Hamaguchi told Bloomberg in a new interview. Likely to be one of the highlights of the experience still being built in Unreal Engine 4, the Highwind's role suggests a massive shift in how players will interact with the game world, although the status of other iconic late-game mechanics from the original remains a mystery. The Highwind "gameplay experience" has been expanded for the third and final entry in the Remake trilogy, although precisely how it has been […]

Read full article at https://wccftech.com/flying-large-part-of-final-fantasy-vii-remake-part-3-chocobo-breeding/

Apple’s newest 11-inch and 13-inch M4 iPad Air have not even gone on sale, and Amazon has already made these premium slates ooze significantly better value thanks to slashing up to $100 off for the Wi-Fi-only models as part of its pre-order offer. While it would have been the icing on the cake if the online retailer had discounted the cellular variants, we can’t always have what we want. The highest discount is unsurprisingly applied to the 1TB version of the 13-inch M4 iPad Air, which also happens to be the most expensive out of the lineup With the new price […]

Read full article at https://wccftech.com/the-wi-fi-only-versions-of-apples-newest-11-inch-13-inch-m4-ipad-air-models-can-be-had-for-up-to-100-off-as-part-of-amazons-pre-order-promotions/

The creator of a 3D printer that mines Bitcoin took part in an interview on the Home Mining Podcast at the weekend.

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OpenAI has begun testing ads in ChatGPT for a limited set of U.S. users, with placements clearly labeled as sponsored. The platform’s internal economics suggest it’ll be available to everyone sooner rather than later.

When it does, advertisers will have access to a rare new channel for demand capture. But advertisers should enter this space with their eyes wide open.

For ChatGPT advertising to be successful, consumer behavior will need to change. And even if it does, ChatGPT won’t expand the advertising market. It’ll redistribute it.

Why ChatGPT is moving into ads

The fact that ads have arrived on ChatGPT should come as no surprise. By some estimates, a large language model (LLM) query costs 10 times as much as a traditional search query. With 2.5 billion prompts every day, ChatGPT’s expenses add up quickly.

What’s different isn’t the business model shift itself. It’s the data environment. Users have spent years feeding personal information, questions, and ideas into ChatGPT. In many ways, the platform knows more about its users than any comparable advertising tool. The big question now is how ChatGPT will harness this data to target users.

ChatGPT could become a new demand-capture channel

Advertising historically relied on generating demand: repeating a message enough times that buyers eventually acted. Search changed that by meeting buyers at the moment of intent.

ChatGPT has the potential to follow the search model, but with more context. It’s easy to envision a scenario where someone asks which security camera will work with their existing system. The platform already knows everything about the user’s security system, so it delivers the correct answer and a link to purchase.

When this happens, ChatGPT will be the first new demand-capture channel to emerge since Google launched pay-per-click ads nearly two decades ago.

But right now, there are a few significant barriers preventing this from happening.

For starters, most current AI queries lack purchase intent. Instead, they’re mostly informational: lists of Super Bowl halftime performers, storm-preparation tips, and workout routines. Compare that with existing platforms like Amazon and Google, which have spent decades training users to search with intent.

Even when users do shop through AI, there’s an attribution problem: consumers often use ChatGPT for research, then complete the purchase on Amazon, Google, or directly on a brand site. That breaks clean conversion tracking and makes “proof” harder than “impact.”

These challenges aren’t impossible to overcome. Google went through the same process early on as it transitioned from a homework tool to a shopping platform. But it took time.

ChatGPT will also need time to train consumers to use AI for shopping. So expect to see ChatGPT begin running commercials designed to train consumers to move from research queries to purchase-oriented ones.

While the possibility of a genuinely new demand-capture advertising platform is undeniably exciting, be realistic about its true potential.

Dig deeper: OpenAI quietly lays groundwork for ads in ChatGPT

---

Market share reality check

AI can do many things exceptionally well, but it won’t expand the advertising pie. ChatGPT ads won’t suddenly introduce a surge of new consumers into the market. Ecommerce purchases will continue to grow at the same rate regardless of which new advertising platforms come online.

Instead, ChatGPT will capture a portion of the existing advertising share from Google, Meta, and Amazon. Consequently, advertiser budgets will likely shift rather than grow significantly.

ChatGPT’s largest competitors won’t give up market share without a fight. Google, in particular, has its own AI platform, Gemini, and an existing group of active advertisers it can draw from. These are powerful competitive headwinds for ChatGPT, which is recruiting its first group of advertisers from scratch.

Competition will be fierce among AI platforms as they race to reach profitability, and market consolidation seems inevitable. But even in that environment, ChatGPT has an opportunity to do something other platforms can’t.

The differentiator: Hyper-personalization

AI queries already lean heavily toward information gathering. Users employ these tools to help them plan everything from vacations to workout routines to tough conversations with their bosses. Taken together, AI platforms can learn more about individual users’ tastes and preferences than any other tool.

This capability unlocks hyper-personalization at scale.

Knowing everything that it does, AI can return perfectly tailored results with a one-click purchase option. Google and Amazon can’t match this capability because they still rely on users searching for particular specs, product names, or model numbers to deliver results.

There’s risk here. Hyper-personalization can feel invasive.

Some users will opt out entirely, just as some consumers avoid always-on devices in their homes. Meta ran into this dynamic years ago as public backlash forced changes in targeting and data practices.

This is where the distinction between demand capture and demand generation matters. Demand capture advertising generally feels less intrusive because it’s tied to a user’s explicit request. Most consumers will appreciate getting exactly what they ask for when they want it. But they’ll likely revolt if highly personalized and unsolicited ads start following them around the web.

If AI platforms can maintain that boundary, the convenience of hyper-personalization will ultimately win out for most users.

Dig deeper: ChatGPT ads collapse the wall between SEO and paid media

What you should do now

While OpenAI has already begun reaching out to select advertisers, it could be a year before we begin seeing widespread advertising on ChatGPT or other AI platforms. However, you should be prepared to move whenever that moment arrives.

So watch for official communications from OpenAI about ChatGPT advertising and, when possible, sign up for platform notifications.

In the meantime, you can make these few practical moves:

• Align internally on measurement expectations: If the channel starts as research-heavy, last-click ROAS may understate performance. Build room for assisted conversions and incrementality.
• Pressure-test mobile UX and checkout friction: Demand capture punishes slow experiences. If AI shortens the path to purchase, your site has to close quickly.
• Plan conservative early tests: Being an early adopter carries risk (immature controls, evolving placements), but it also creates an edge: faster learning on a genuinely new demand-capture surface.

New demand-capture channels don’t come along often. ChatGPT advertising could become one of them, but the winners won’t be the brands that rush in blindly. They’ll be the ones who enter with a clear thesis, realistic measurement, and a strategy built around trust.

SEO professionals don’t agree on much. But over the past decade, we’ve come together around the conviction that Google has abused its dominant position, that it systematically favors its own products over better alternatives, and that something must be done to create fairer competition in search. 

In 2022, the European Union passed the Digital Markets Act (DMA), a sweeping regulation designed to curb the power of tech giants. It came into force in March 2024.

Industry groups celebrated. Trade publications ran optimistic headlines about a new era of digital fairness.

In 2024, I wrote that it was “a much-needed piece of legislation.” Two years in, the evidence is clear: The DMA will do more harm than good.

Well-documented abuses 

The Digital Markets Act arose from understandable frustrations with well-documented abuses. 

Google spent years ranking its own shopping service at the top of search results while systematically burying competitors like Foundem and Kelkoo on page four, where nobody would ever find them. 

The company’s internal documents, uncovered by EU investigators, revealed that Google Shopping “simply doesn’t work” on its merits, so Google gave it an algorithmic boost unavailable to anyone else. 

The travel industry watched as Google Flights consumed the market share of innovative startups like Hipmunk, which had offered genuinely better user experiences by showing total trip costs, including baggage fees and connections. 

Hoteliers saw Google Hotels siphon away direct bookings. Local businesses watched as Google prioritized its local pack over organic results.

The pattern was unmistakable: Google identified lucrative verticals, launched competing products, then used its search monopoly to guarantee their success.

These weren’t competitive advantages but unfair tactics, and the EU was right to identify them as such. It took over 10 years to fine Google £2.1 billion for the shopping search abuse alone. The DMA was supposed to fix this by setting clear rules upfront, forcing gatekeepers to treat all services equally before abuses could take root. 

For those of us who had watched clients lose traffic to Google’s vertical search engines despite having superior content, the promise was intoxicating: Finally, algorithmic neutrality. Finally, fair competition based on content quality rather than corporate ownership. Finally, a chance for the next generation of search-dependent businesses to compete.

Dig deeper: EU puts Google’s AI and search data under DMA spotlight

What users actually experience

Yet, two years into implementation, the reality looks nothing like the promise. The most comprehensive assessment comes from Nextrade Group, which surveyed 5,000 European consumers across twenty member states in mid-2025. 

The findings? 

Two-thirds of respondents reported needing more clicks or more complex search queries to find what they need online. Among frequent searchers, precisely the users most valuable to our clients, 61% said searches now take up to 50% longer than before the DMA.

Forty-two percent of frequent travelers reported that flight and hotel searches had worsened significantly. More than 40% said they would actually pay to restore the functionality they had before March 2024. 

When users are willing to pay for something they previously received for free, regulation has failed catastrophically.

The European Centre for International Political Economy conducted a separate survey of 3,500 consumers across Central and Eastern Europe and found similar results. 

Eighty percent had never heard of the DMA, it solved problems they didn’t know existed, yet 39% reported that routine online tasks had become more cumbersome since early 2024. 

Why does it matter? 

As SEO professionals, we must confront this truth: Users preferred the integrated Google experience we spent years complaining about.

Before the DMA, searching for “hotels in Paris” displayed an interactive map with photos, ratings, real-time availability, and prices — all accessible without leaving the search results page.

That integration has been dismantled because Google Search and Google Maps are designated as separate core platform services, and their seamless cooperation constitutes prohibited self-preferencing. 

Users must now click through to separate services, repeat their searches, and lose context. Regulators call this fair competition. Users call it a worse internet.

The business impact: Worse metrics across the board

The business metrics support what consumers report feeling. Following the DMA’s implementation, click-through rates on Google Hotel Ads decreased by 30% in affected European regions compared to unaffected markets. Direct bookings through Google Hotel Ads fell by 36%. This is all despite theoretically fairer visibility in search results. 

These are businesses losing revenue because the mechanism connecting searchers to services has been deliberately degraded. 

Meanwhile, Google’s search monopoly remains entirely intact. 

The company still processes over 90% of European search queries. The difference is that now the search experience delivers measurably worse results for users and measurably worse outcomes for businesses paying for visibility.

The enforcement problem: Fines don’t work

The DMA requires Google to treat competing vertical search services (flight comparison sites, hotel booking engines, shopping aggregators) with the same prominence as its own offerings. 

In response, Google tested a version of its hotel search that removed maps, removed structured listings with photos and availability, and displayed only 10 blue links. Users hated it. 

Hotels saw a traffic crater. Google documented the catastrophic user satisfaction scores and presented them to the Commission as evidence that integration serves user needs, not just Google’s interests. 

The Commission found itself in an impossible position: Force Google to maintain the worst experience in the name of fairness, or acknowledge that some integrations genuinely benefit users even when they advantage Google’s products.

Google responded to preliminary findings of non-compliance by making incremental adjustments that preserve the substance of its advantage, while creating just enough ambiguity about whether it’s following the rules. 

When the Commission objects to one implementation, Google proposes another that differs in form but not effect. This process can continue indefinitely because the underlying problem, Google’s monopoly in search, remains untouched. 

For a company with annual revenues exceeding $300 billion, regulatory fines are simply a cost of doing business. The Commission fined Google €2.4 billion for shopping search abuses and breaking antitrust rules. The company paid and continued operating largely as before. It will do the same with DMA fines. 

The uncomfortable reality is that you can’t regulate a monopoly into behaving competitively. You can only break the monopoly itself.

---

The speed problem: Regulation can’t keep pace

The European Commission must monitor 23 core platform services across seven gatekeepers, while each company releases updates continuously:

• Algorithms change daily 
• Features launch weekly
• Product roadmaps evolve quarterly

By the time the Commission identifies a potential violation, conducts workshops with stakeholders, issues preliminary findings, allows the company to respond, and publishes a final decision (a process taking 12-18 months), the underlying technology and business models have moved on. 

Google launched AI Overviews in Europe one week after receiving preliminary findings of non-compliance for self-preferencing in traditional search. The company essentially announced that, while regulators debate whether Google Flights should rank above Kayak, Google is moving to a fundamentally different search results page where AI-generated summaries replace links entirely. 

The DMA contemplated regulating 2024’s search landscape. Google is already building 2027’s.

What should regulators do instead?

While I’m not a regulator, I have been doing SEO for 15 years. In my opinion, regulators should redouble efforts to address actual structural monopolies rather than impose rules on how platforms must operate. 

The DMA tries to regulate platform behavior while leaving monopoly power intact. This is like trying to stop water from flowing downhill by prescribing which route it must take. The water will find another path, and everyone gets wet in the process.

If Google’s dominance in search truly stifles competition, perhaps the solution isn’t to regulate how it displays results but to break its monopoly altogether. The United States has considered requiring Google to divest Chrome; such structural remedies might succeed where behavioral rules have failed.

If the concern is that Google leverages search dominance to advantage its advertising business, separate the two. 

If the worry is that controlling both the search algorithm and the content (YouTube, Google News, Google Shopping) creates irresolvable conflicts of interest, then require differentiation. 

These actions would be slower, more legally complex, and more politically difficult than passing the DMA. They would also actually work.

In short, regulators should focus on creating conditions for competition rather than micromanaging every product decision. That means enabling genuine data portability so users can switch services easily, taking their search history and preferences with them. 

This also means using traditional antitrust enforcement aggressively for the largest abuses, like Google systematically burying competitors on page four, exclusive deals that lock out rivals, and acquisitions designed to eliminate nascent threats. 

The geopolitical reality

The DMA’s first two years have demonstrated that ex-ante rules are no faster — investigations still take 12-18 months — and far less effective than traditional enforcement. 

The geopolitical consequences threaten to undermine European interests far beyond digital markets. In December 2025, the Trump administration threatened retaliation against the EU for what it characterized as discriminatory targeting of American technology companies. The Office of the United States Trade Representative explicitly named European companies, including Spotify, Siemens, SAP and DHL, as potential targets for new restrictions. 

From Washington’s perspective, the DMA looks less like competition policy and more like industrial policy disguised as regulation. 

Whether that characterization is fair matters less than the political reality: Brussels finds itself caught between domestic pressure to demonstrate tough enforcement and external pressure that threatens broader trade relationships.

Dig deeper: Google outlines risks of exposing its search index, rankings, and live results

The wrong solution to a real problem

The DMA promised to enable the next generation of search-dependent businesses. It promised to stop Google from using its search monopoly to advantage its vertical products. It promised fairer competition for hotels, airlines, ecommerce sites, and the entire ecosystem of businesses that depend on organic search traffic. 

Two years in, Google’s monopoly remains intact, user experience has measurably degraded, business metrics have worsened, and no meaningful new competition has emerged. 

For those of us who spent years documenting Google’s abuses and advocating for intervention, this failure is spectacular. 

If regulators can’t find ways to break up long-standing monopolies (now over two decades old for some platforms), what hope is there to address emerging challenges in AI search, voice search, or whatever comes next? 

Young companies have a right to compete in digital markets. Regulators must create conditions where genuine competition is possible, not regulate away the symptoms of monopoly while leaving its foundations untouched.

We were right about the problem. The DMA is simply the wrong solution.

Mid-market organizations are constantly striving to achieve security levels on a par with their enterprise peers. With heightened awareness of supply chain attacks, your customers and business partners are defining the security level you must meet. What if you could be the enabler for your organization to remain competitive — and help win business — by easily demonstrating that you meet these

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Netflix has seriously impressed me this month, here are three huge shows you won't want to miss.

With the A19 chip, double the starting storage, and the addition of MagSafe, it makes the best-value iPhone even more compelling.

Apple's 13-inch iPad Air doesn't change much in terms of looks, but the M4 chip under the hood certainly speeds things up.

OnePlus has revealed the design of its upcoming OnePlus 15T phone, and it's going to be launching this month.

These are multi-purpose over-ear headphones, and can be yours for just £35 in the Amazon sales.

Windows Run is no longer the primary vessel for these attacks as hackers find viable alternatives.

Annoying white flashes are still hanging around in Windows 11 for some users, but hopefully not for much longer.

After that shocking season 6 finale, I need resolutions this very second. But when does Virgin River season 7 arrive on Netflix?

Flipkart's headquarters shift comes as the Walmart-backed e-commerce giant reaches about $30 billion in GMV.

Modders have given Mirror’s Edge a huge ray tracing upgrade A modder called “softsoundd” has released a new RTX Remix mod for Mirror’s Edge, enhancing the game’s visuals on PC with path tracing. The modder uses specific modifications to make Mirror’s Edge, an Unreal Engine 3 game, compatible with Nvidia’s RTX Remix toolkit. While the […]

The post Mirror’s Edge has received an RTX Remix Path Tracing upgrade appeared first on OC3D.

Microsoft’s File Explorer has looked the same for decades. This Windows 12 concept shows how it could finally get the glow-up it deserves.

I looked at the MacBook Air M5 and Parallels Desktop to see if Apple's latest hardware is actually the best way to run Windows for $1,100 in 2026.

Lenovo has opened beta registrations for the Xbox Full Screen Experience on the Legion Go. The console-style interface aims to streamline Windows handheld gaming by booting directly into the Xbox app and reducing background tasks.

Ahead of Embedded World, Arduino announced the upcoming launch of its newest platform to democratize edge AI, Arduino VENTUNO Q. Named after the Italian word for twenty-one, VENTUNO Q builds on the iconic legacy of the popular Arduino UNO family and embodies the company's coming of age as it prepares to celebrate its foundation's 21st anniversary, later this month.

At the Edge of Intelligence: Where AI Takes Action
VENTUNO Q unites high‑performance AI compute with deterministic real‑time control, enabling systems that don't just interpret the world—they interact with it.
The board builds upon a dual-brain architecture similar to Arduino UNO Q, yet significantly upgrades capabilities leveraging the Qualcomm Dragonwing IQ8 Series for both traditional and generative AI workloads, supported by NPU acceleration delivering up to 40 dense TOPS, as well as a dedicated STM32H5 microcontroller for low‑latency actuation and motor control. In addition, VENTUNO Q comes with 16 GB RAM—able to handle concurrent inference and complex multitasking—and an expandable 64 GB of storage.

The GEEKOM A5 Pro 2026 Edition arrives as one of the most compelling compact desktops to date, earning its position as the best $600 mini PC in 2026 thanks to a rare blend of high performance that breezes through all daily tasks, solid build quality that withstand at least 5 years of intensive use, and a 3-year warranty for long-term peace of mind. Its launch further strengthens GEEKOM's reputation the global leader in small-form-factor computing.

At the heart of the A5 Pro 2026 Edition is AMD's Ryzen R5 7530U, a 6-core, 12-thread processor capable of boosting up to 4.5 GHz. Paired with Radeon graphics, dual-channel memory, and fast SSD storage, the system delivers smooth performance across daily office tasks, home entertainment, creative workloads, and even light gaming.

San Francisco-based Aikido Technologies says its concept combines three things the AI boom desperately needs right now: power, cooling, and space.

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Coinvela helps you find the best place to buy and sell cryptocurrency by comparing real-time prices and total costs across 13 exchanges. It shows transparent fees and payment methods, updates quotes every few seconds, and supports popular coins like Bitcoin, Ethereum, XRP, USDT, and USDC. You can use it for free without signing up, and then complete your order directly with the provider you choose.

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Qualcomm introduced its third-generation Oryon cores to its Snapdragon X2 Elite Extreme, bumping up the specifications to an impressive 18-core CPU, resulting in significantly increased single-core and multi-core performance. Unfortunately, these upgrades might give Windows laptops some bragging rights when compared as individual products, but as soon as you put the M5 Pro and M5 Max into the mix, the story changes immediately. In the latest single-core and multi-core benchmark comparison, the Snapdragon X2 Elite Extreme continues to lag behind its direct competition. Disappointingly, the M5 Pro and M5 Max are up to 26 percent faster than the Snapdragon X2 Elite […]

Read full article at https://wccftech.com/snapdragon-x2-elite-extreme-loses-to-m5-pro-and-m5-max-in-gpu-tests/

Microsoft remains fully committed to its gaming division, with CEO Satya Nadella and Xbox CEO Asha Sharma affirming that the company is "long on gaming" during a recent internal Q&A. The session provided reassurance to employees, coming at a time when the brand is undergoing yet another significant change with the upcoming Project Helix, which will bring PC and console gaming together in a single system for the first time. During the discussion, as reported by Windows Central, Nadella highlighted how gaming is not just a side business for Microsoft but a core pillar of the company's identity. “We’re long […]

Read full article at https://wccftech.com/xbox-at-its-best-long-on-gaming/

Processors currently rely on temperature sensors positioned outside the chip die itself, which limits both the speed and precision of thermal monitoring.

Rufus, the AI assistant meant to make shopping on Amazon easier, can actually just answer any question you throw at it as long as it's prompted right. It allegedly runs Claude under the hood, and people have been able to get it to answer complex mathematical questions, and we almost got it to say whether the AI bubble will burst this year.

If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the search behavior your marketing strategy was built on has changed, and waiting for traffic to rebound isn’t a strategy.

This is the reality you’re facing in 2026. According to KEO Marketing:

• 73% of B2B websites saw significant traffic losses between 2024 and 2025, with an average 34% year-over-year decline. 
• The impact isn’t evenly distributed. If your content is primarily informational, you’ve likely been hit harder, with some sectors seeing organic traffic drop 15% to 64% since AI Overviews launched. 
• News publishers are especially exposed, with Google referrals down 33% globally in the 12 months ending November 2025.

These aren’t normal fluctuations. They reflect a structural shift in how people find information online, disrupting business models built on website traffic at the foundation.

What is driving the shift in organic discovery? 

Organic clicks are declining for two overlapping reasons. You need to understand both because each requires a different response:

• Google has engineered zero-click behavior for years through featured snippets and knowledge panels. These SERP features answer queries directly on the results page, so you don’t need to click through to get an answer. Ten years ago, about 25% of searches ended without a click. Today, it’s more than 65%. AI Overviews — now appearing in ~16% of desktop searches and ~41% of mobile searches — have dramatically accelerated this trend.
• A growing share of users is bypassing traditional search entirely. Nearly 52% of U.S. adults now use AI tools regularly, and about 28% of employed Americans use AI at work. When someone asks ChatGPT or another LLM a question, they usually get an answer without visiting any website. Your content may inform that answer, but you get no traffic and no attribution.

What metrics should I consider when measuring AEO?

Traditional content marketing KPIs (impressions, clicks, CTR, sessions, bounce rate, and page views) no longer show you how discoverable your brand is. They measure behavior on your site, not how you perform in AI answers that now intercept much of your traffic upstream.

Five metrics matter most for AI visibility:

• Citations in AI responses measure how often your owned content is directly cited when an LLM answers a query. A citation signals three things: your content is relevant, it’s structured so LLMs can parse and retrieve it efficiently, and your domain has enough authority to be trusted.
• Brand mentions are different from citations. LLMs often mention brands without citing owned content, pulling from review sites, forums, third-party articles, and competitor content. A mention without a citation means the broader web is talking about you, but your content isn’t the source. That distinction helps you decide where to invest.
• Share of voice compares your citation and mention frequency against competitors across a defined set of category-relevant prompts.
• Brand sentiment tracks whether AI responses frame you favorably, neutrally, or negatively.
• AI-influenced traffic measures how much of your traffic comes from LLM referrals. Early data suggests this traffic converts three to five times higher than other sources, making it worth tracking even at low volume.

Several tools now let you track these metrics at scale without manually prompting LLMs. They’re worth exploring. 

But even a simple benchmark — prompting major LLMs with your target queries and tracking where and how you appear — is better than not measuring at all.

How should I optimize my content for AEO?

Winning visibility in AI search doesn’t require an entirely new content playbook. But it requires retiring practices that no longer work and doubling down on principles that matter more than ever.

E-E-A-T remains the foundation

Experience, Expertise, Authoritativeness, and Trustworthiness were dominant signals in Google SEO before AI Overviews, and they remain dominant in AEO. LLMs prioritize sources that show real expertise and are trusted by other authoritative sources. 

If you earn citations from credible sites, publish content written by clear subject matter experts, and cover topics with depth and specificity, you’ll consistently outperform content that doesn’t — regardless of how well it’s optimized for other factors.

Structure and clarity have become non-negotiable

LLMs retrieve content by identifying passages that directly answer questions. If you organize content around clear questions and direct answers, use structured bullet summaries, and avoid dense paragraphs, you’re more retrievable than if you bury answers in narrative prose. 

This means making your information architecture legible to both human readers and LLM retrieval systems. Adding a Q&A section to existing content — or restructuring posts around clear question-and-answer pairs — is one of the highest-leverage updates you can make right now.

Human-written, human-led content has a measurable advantage

After Google’s latest core update, mass-produced AI content saw an 87% drop in rankings and citation frequency, and keyword-optimized content fell 63%. LLMs are getting better at detecting AI writing patterns and deprioritizing that content.

The pressure you felt in 2025 to produce volume with AI created a quality problem that’s now visible in performance data. The strongest strategy is quality over quantity. If you use AI, use it to draft and edit—not to generate final content. Add a review step to flag generic phrasing or a synthetic tone, whether through AI-detection tools or human editors.

Recency matters for AI citation

Answer engines look at publication and update dates when choosing sources. A well-structured, authoritative piece from 2022 can be overlooked in favor of an updated version from 2025. 

Audit your high-traffic pages and hero assets for outdated content, and refresh them with current data and examples. It’s a quick win many teams miss.

Pitchy language will not get cited

If your content reads as promotional — leading with product claims and brand-forward language — answer engines will often deprioritize it in favor of more objective sources. 

That doesn’t mean you can’t mention your product or brand. It means you should write about it the way a neutral third party would: acknowledge tradeoffs, provide context, and let the facts make the case. Listicles and comparison articles work especially well here. 

AI systems respond to structured, objective comparisons—even when one option is clearly favored.

Outside of my owned channels, what content performs well in AEO? 

One clear pattern in how LLMs decide which brands to mention: they look for consensus across multiple sources, not just your content. If you appear only on your own blog, you’ll lose to a brand with fewer owned assets but stronger third-party coverage.

That makes your external content ecosystem a strategic priority. Reviews on G2, Capterra, Google, and similar platforms are often used in AI training. User-generated content on Reddit and other forums is heavily indexed. Third-party articles, tutorials, YouTube videos, and newsletter mentions all build the multi-source consensus that gets you cited in AI answers.

Content partnerships deserve focused attention. When you sponsor articles or newsletter placements with relevant publications, you do two things: drive referral traffic outside search and earn trusted external citations that boost AI visibility. Newsletter readership is growing as audiences seek curated, human-authored content. YouTube citations are especially strong and increasing, and ChatGPT shows a documented preference for citing authoritative video creators.

The goal isn’t to manufacture mentions. It’s to tell a consistent story about your brand across credible external sources so LLMs encounter that story repeatedly. Consistency across partners, review platforms, and third-party content compounds your AI share of voice.

How do I build landing pages that convert traffic better? 

With organic traffic down 30% or more, the visitors who reach your site are more valuable and more intentional than in past years. That makes conversion optimization on key landing pages more important.

The principle is simple: one offer, one message, minimal copy. 

Each landing page should have a single call to action and a single argument. If you have multiple conversion goals, create multiple landing pages — not one page trying to do everything. 

Your header should capture the full value proposition. Supporting points should be brief. A visitor should understand the offer and act without scrolling.

This differs from blog and thought leadership content, which should be detailed, well sourced, and structured for LLM retrieval. The two serve different purposes and require different standards. Conversion-focused landing pages aren’t the place for nuance or extended prose.

The takeaway

The traffic decline isn’t a temporary setback that will correct itself. Users are getting answers from AI instead of clicking through to websites, and that behavior will intensify. A content strategy built only around ranking for clicks is no longer enough.

What replaces it is a dual mandate: optimize to be cited by answer engines and build the external brand presence that gives LLMs reason to mention you consistently. These goals align with what you should’ve been doing all along — publishing clear, authoritative, well-structured content grounded in real expertise.

The brands that will win in AI-driven discovery are the ones doing the fundamentals well: building real credibility, earning trusted external mentions, and writing for readers instead of algorithms. 

That was always the right approach. AI search has simply made it mandatory.

---

Written by Tim Burke and Lauren Yanez

John Mueller from Google said you can block a complete TLD, top-level-domain, using the link disavow tool. He said it is not something Google documents because “Given how big of a hammer it is, I don’t know if it’s something we should really suggest in the docs.”

How does it work. All you need to do is use the syntax “domain:abc” in the disavow file. John posted this one Bluesky saying:

• “If you’re sure that it’s what you want to do, you can use “domain:abc” in the disavow file. Keep in mind that you can’t carve out specific domains if you like some, but if you find the TLD is almost only annoying spammers, it’ll save you time.”

He later added:

• “Given how big of a hammer it is, I don’t know if it’s something we should really suggest in the docs. I’m sure all TLDs have some good sites.”

Why we care. If there is one TLD that is concerning to you, sure, you can go ahead and disavow the whole TLD. But it might be better to be more selective of how you use the disavow file and don’t just block TLDs at a whole.

For more on the disavow link file, see this help document.

Two Google Chrome extensions have turned malicious after what appears to be a case of ownership transfer, offering attackers a way to push malware to downstream customers, inject arbitrary code, and harvest sensitive data. The extensions in question, both originally associated with a developer named "akshayanuonline@gmail.com" (BuildMelon), are listed below - QuickLens - Search Screen with

Google and Nvidia are rewarding their CEOs after company success and strong financial performance.

Use this exclusive code for 8% off all iScooter products

Abilene, Texas will probably top out at 1.2GW, meaning OpenAI can focus on developing new data center campuses with newer chips.

These Lego Botanicals blooms will never wilt and don't need watering.

GitHub Copilot has added support for OpenAI’s GPT-5.4 coding model, bringing improved reasoning and support for multi-step tasks. The model is available across several development environments.

Global high-performance computing and industrial embedded platform leader MSI will showcase a complete Edge AI ecosystem at Embedded World 2026, integrating edge computing platforms and vertical industry solutions to demonstrate industrial-grade Edge AI computing and on-site deployment capabilities.

As artificial intelligence applications increasingly extend from the cloud to field environments, MSI leverages industrial-grade reliability and platform integration expertise to help enterprises build intelligent systems with long-term operational stability, accelerating digital transformation across transportation, manufacturing, retail, agriculture, and UAV applications.

Following Sandisk's new naming scheme for NVMe SSDs, it now looks like Seagate is ready to announce a shift to a new naming for some of its SSDs as well. In a leak that at least in part appears to be thanks to a spec sheet uploaded by Best Buy, Seagate's upcoming FireCuda X series has leaked and the first model in the new series looks to be the X1070. That's a pretty big jump in model numbers, as Seagate's current top of the range FireCuda NVMe SSD is the 530R. Unlike the Barracuda 540, the FireCuda X1070 isn't a PCIe 5.0 drive and it does in fact not even trump the FireCuda 530R in terms of performance, despite the new model name suggesting it would.

The X1070 offers a max sequential read speed of 7200 MB/s, down from 7400 MB/s for the 530R and max sequential write speed of 6000 MB/s for the 1 TB SKU and 6500 MB/s for the 2 and 4 TB SKUs, where the 530R ranges from 6800-7000 MB/s. The random IOPS are also lower at around 900k vs. 1.3 million. The TBW rating is also about half that of the 530R, somewhat depending on the SKU, but Seagate still offers a five year warranty. The only good news is that the power usage is down by around 3-4 W, again depending on SKU, but this suggests we might be looking at a DRAM-less model here. We'll have to wait for the actual launch to find out the pricing, but it looks like the current FireCuda 530R is a better option over the X1070, unless you need an SSD that is more power efficient and hopefully produces less heat.

MaxSun has introduced two additional GPU variants to its Arc Pro B60 Dual GPU lineup. Each card features two of Intel's Arc Pro B60 GPUs, offering a total of 40 Xe2 cores and 48 GB of GDDR6 memory. The first variant is a passively cooled model designed for dual-slot configurations, ideal for server setups with high-airflow chassis that direct air across the card. This design allows any server case with high-RPM fans to accommodate multiple GPUs in parallel for AI inference and local development. However, the standout model is the liquid-cooled edition, measuring 300 x 110 x 20 mm and occupying a single slot. This compact profile is a distinct advantage of the water-cooled design, allowing several cards to be installed close together in dense enclosures without the need for strong airflow.

With the liquid-cooled edition, the card's TDP remains at 400 W, similar to the passive and fan-equipped versions. However, overall performance is expected to be slightly higher due to the increased stability that liquid cooling provides. The compact liquid-cooled unit was developed in collaboration with abee, and the company reports peak GPU temperatures around 61°C when integrated into a cooling loop, although other loop characteristics are unknown. It is assumed that standard industry loop measurements were conducted. Two hose barbs and a 12V-2x6 power connector are located on the rear edge, along with a fan header for auxiliary cooling control. A single-slot bracket offers one DisplayPort 1.2 and one HDMI 2.1a connector for each GPU, resulting in four display outputs in total. In a workstation, you could fit a few of these GPUs and quickly multiply the compute and memory capacity, creating a capable system even without a high-end GPU.

Following the introduction of the new online safety codes, VPN apps have shot up the Australian free iPhone app chart. VPN Super Unlimited Proxy moved from 40th place to 7th, Proton VPN moved from 174th to 19th, and NordVPN went from 189th to 13th, according to Sensor Tower data.

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DecTrack is a workspace for team decisions. Create a decision, add options, invite the right people, and collect structured votes or feedback. Compare alternatives with pros and cons, weighted criteria, or a simple decision matrix. Every decision stays documented with context, discussion, and a clear outcome. It is built for teams that want fewer chaotic chats and more traceable decisions. DecTrack is currently in Early Access and free during beta.

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MSI has a brand new entry-level motherboard, the MAG B850M Gaming PRO MAX, which comes with an OC Engine for Ryzen overclocking. MSI Adds An OC Engine On Its Entry-Level MAG B850M Gaming PRO Motherboard MSI's new MAX series refreshed motherboards come with an external BCLK generator or an OC Engine, as MSI likes to call it. This OC Engine provides independent BCLK control for better overclocking potential & it's always great to see entry-level options with such capabilities, as they allow AMD Ryzen owners to get better performance out of their systems. So, looking at the specs sheet, the […]

Read full article at https://wccftech.com/msi-mag-b850m-gaming-pro-max-entry-level-am5-motherboard-with-oc-engine/

A torrent of rumors and speculation that had been churning out for years eventually led to the materialization of the MacBook Neo, making it Apple’s most affordable product from this lineup. The launch allows the company to target an entirely new category, which should make Windows notebook manufacturers quite nervous right about now. With a decent assortment of specifications and a stellar build quality for the price, we expect this machine to be quite a popular pick amongst consumers, and if you want to learn more about it, check out our detailed roundup. Display and Design No expense was spared […]

Read full article at https://wccftech.com/roundup/apple-macbook-neo-roundup-here-is-everything-you-need-to-know/

China's commerce ministry warned on Saturday of a renewed global semiconductor supply chain crisis, after Nexperia's Netherlands disabled IT accounts for all employees at its Chinese operations.

Google's John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it.

The post Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive appeared first on Search Engine Journal.

During MWC, Fujitsu partnered with networking equipment maker 1FINITY to unveil the first silicon wafers and an engineering sample of its "MONAKA" CPU. Scheduled for release in 2027, the initial Fujitsu MONAKA CPU utilizes the Armv9-A architecture and a 3D chiplet layout that combines a core die with separate SRAM and I/O dies. A single chip features 144 cores, and two-socket configurations can scale up to 288 cores per node. The platform supports 12-channel DDR5, PCIe 6.0 with CXL 3.0, and Arm SVE2 for AI and HPC workloads. Fujitsu has chosen TSMC to manufacture this chip using the 2 nm node, paired with Broadcom's 3.5D eXtreme Dimension System-in-Package (XDSiP) packaging architecture. This packaging allows MONAKA to become a 144-core design featuring four 36-core chiplets. These chiplets are stacked face-to-face with SRAM tiles through hybrid copper bonding, utilizing TSMC's N5 process for the cache layer.

In the pictures below, we can see the silicon complex in its early sample packaging, which shows a large central I/O die, HBM memory around the CPU, and the new packaging technology. Reportedly, this CPU has already reached a working version, with Broadcom shipping the CPU to Fujitsu in late February this year. After initial testing and early performance validation, Fujitsu plans to ship these processors to customers around summer, with mass shipping to commence in 2027. The company envisions this SoC as a powerhouse for AI inference, simulation, and large-scale data processing. It will sell these systems to external customers, who showed great interest in Fujitsu's A64FX when the Fugaku computer came online. Fugaku was the most powerful supercomputer back in 2020, achieving 415.53 PetaFLOPS of FP64 and an impressive HPL-AI score of 1.421 ExaFLOPS using lower FP16 precision. Hence, we expect the new MONAKA CPU to enable much greater speeds and some efficiency improvements as well.

Turn any website into an API

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Open-weight 15B multimodal model for thinking and GUI agents

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Launch your EU investment fund in days, not months

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Ask your data. Get answers and next steps.

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ai nutrition app

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Agent-driven retention flows for mobile apps.

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Know if your marketing is working with real-time insights

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Redefining the Nothing aesthetic with a metal unibody

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build portfolios that actually look cute.

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AI coworkers for marketing.

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Easily Trigger workflows from your SaaS

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Turn documents into signals for lenders

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High-value organizations located in South, Southeast, and East Asia have been targeted by a Chinese threat actor as part of a years-long campaign. The activity, which has targeted aviation, energy, government, law enforcement, pharmaceutical, technology, and telecommunications sectors, has been attributed by Palo Alto Networks Unit 42 to a previously undocumented threat activity group dubbed

Apple could name its upcoming laptop MacBook "Ultra" as the ultimate portable Mac from the Cupertino-based giant. According to Mark Gurman in the latest PowerOn newsletter, Apple is giving the MacBook a long-rumored "Ultra" overhaul, this time as an addition to the existing MacBook lineup, not as a product replacement. This model is expected to be Apple's first MacBook with an OLED touchscreen and a dynamic island instead of the traditional notch found on today's MacBook displays. It will sit above the new M5 Pro and M5 Max-powered MacBook Pro 14 and MacBook Pro 16, making Apple's new Mac lineup one of the most diverse in the company's history, especially with the recent launch of the MacBook Neo.

While March was reserved for the regular MacBook Pro devices, Apple is scheduling its MacBook Ultra overhaul for the end of this year, when we are also likely to see new chips powering the ultimate design. Pricing is expected to increase as well, as we have historically seen Apple introduce a price premium whenever a new OLED panel was installed on a device, similar to when the iPad received an OLED upgrade. These MacBook Ultra devices are codenamed K114 and K116 and are breaking with Apple's design philosophy, which has been critical of touchscreen devices for years. Apple's legendary co-founder Steve Jobs once called the touchscreen laptop experience "ergonomically terrible," but the competitive landscape has changed significantly over the past few years. To stay competitive, Apple is adapting to these industry changes slowly but surely. Interestingly, Gurman is not certain that Apple will definitely call it MacBook Ultra, it could also retain some Pro model naming, with clear differentiators for this model to sit at the top of the MacBook line.

Chinese NAND Flash maker Yangtze Memory Technologies Corp (YMTC) has introduced its first client M.2 NVMe PCIe 5.0 SSD, named the PC550. As many PC OEMs face challenges in acquiring storage solutions at reasonable prices, YMTC aims to assist with its inaugural PCIe 5.0 NVMe model. The M.2 2242 and 2280 modules feature a PCIe Gen 5 x4 link combined with the NVMe 2.0 protocol and YMTC's X4-9070 3D NAND, built on Xtacking 4.0. YMTC designed the PC550 with a four-channel architecture, which the company claims reduces power consumption and thermal output compared to the more common eight-channel designs. The lineup includes capacities of 512 GB, 1 TB, and 2 TB, with no pricing on the official website. Consumers can contact YMTC, or wait for distribution channels to start offering these SSDs.

YMTC rates the largest variant at up to 10,500 MB/s for sequential reads and up to 10,000 MB/s for sequential writes. These speeds surpass most Gen 4 drives but fall short of some Gen 5 offerings that reach nearly 15,000 MB/s, suggesting a less powerful SSD controller. Random performance scales with capacity. The 512 GB model is listed at up to 880,000 random read IOPS and 1,100,000 random write IOPS, with an endurance rating of 300 TBW. The 1 TB and 2 TB models achieve approximately 1,300,000 random IOPS for both read and write, with endurance ratings of 600 TBW and 1,200 TBW, respectively. Idle power consumption is quoted at under 3 milliwatts, and active consumption is under 6 watts, making these figures suitable for notebook use.

NVIDIA's GeForce RTX 3060 is making a comeback, expected around mid-March. For this, NVIDIA will once again use Samsung's 8 nm DUV node, as it has in the past. This has been confirmed by the Korean media outlet Hankyung, which reports that Samsung is restarting its 8 nm node production to meet NVIDIA's needs. Originally, Samsung manufactured these GPUs back in 2021. The entire NVIDIA "Ampere" architecture lineup was produced on the 8 nm DUV node, and we didn't anticipate its return after several years. However, since NVIDIA has transitioned to TSMC for manufacturing its "Ada Lovelace" and latest "Blackwell" GPUs, and has become TSMC's largest customer, utilizing the 5 nm node, this move is intriguing.

We still lack concrete information about which version of the RTX 3060 will be reintroduced—whether it will be the original 12 GB model with a 192-bit wide memory bus or the newer 8 GB variant with a 128-bit bus. Additionally, the decision to use a two-generation-old GPU architecture in 2026 is puzzling, as the reason NVIDIA has chosen the RTX 3060 instead of a newer model like the RTX 4060 remains unclear. Speculatively, it could be because the RTX 4060 is based on the same NVIDIA 4N (5 nm-class) node at TSMC as the current RTX 5060, while the RTX 3060, along with the rest of the GeForce "Ampere" generation, is built on the Samsung 8N (8 nm DUV) foundry node, which would leave the 5 nm capacity for "Blackwell" and its enterprise variants. Finally, it is worth pointing out that when GPU IP design is done, it is usually hard-linked with the node it has been prepared for, so NVIDIA is sticking with Samsung again to avoid any potential upfront costs of adapting this GPU for a different node.

Auditsky provides an embeddable AI-powered website audit widget that agencies can place on landing pages and blogs to capture more leads. Visitors scan their websites for key SEO and AI search signals and receive a branded report. Visitor contact information is then delivered to your inbox and dashboard.

You can customize the widget with your logo, colors, and copy. Embed it anywhere on your website and share audits via unique links to nurture prospects and close more deals.

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ContentBeast automates your blog to drive organic traffic. Connect your site, set a schedule, and let it research keywords, plan topics, write human-sounding articles, generate images, and insert internal links and CTAs. It optimizes titles, URLs, FAQs, and structure for search and AI visibility, then publishes directly via its plugin. Use it to stay consistent, rank for more keywords, and scale content across one or many sites.

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The facial recognition question is where things get more tangled.

ExpenseBot delivers AI-powered expense tracking built for Google. You can snap a photo, forward an email, or let it scan Gmail to extract, categorize, and organize every receipt directly into Google Sheets while keeping data in your Google Drive. It automatically finds tax-deductible expenses and exports tax-ready reports to QuickBooks, Xero, Sage, or FreshBooks. Deploy for freelancers, accountants, or entire Google Workspace teams with zero training.

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Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

 

Available in post composer, the new toggle enables users to prevent the xAI tool from reimagining material added to the app.

 

The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

Microsoft CEO Satya Nadella joined Xbox CEO Asha Sharma for an internal Q&A with staff, describing gaming as one of Microsoft’s core identities and reaffirming the company’s long term commitment to the industry.

RepliFuse.ai is a comment intelligence platform powered by AI agents. It helps brands and creators manage comments across YouTube, TikTok, Instagram, and Facebook by triaging urgent messages, spotting buying intent, flagging risk signals, and surfacing recurring audience insights so teams can respond faster, protect trust, and turn engagement into growth.

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Mintli helps UK small businesses create on-brand ads, images, videos, and copy from a single website URL in under a minute. It scans your site to learn your brand voice, colors, and audience, then produces ready-to-post assets for Instagram, Facebook, LinkedIn, and email. Use Mintli to streamline marketing workflows, maintain brand consistency across channels, and cut costs compared to agencies, with simple plans starting at £39/month.

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A design overhaul of the M6 MacBook Pro is expected either in late 2026 or early 2027, with Apple introducing a display transition from mini-LED to OLED for the first time in the portable Mac’s history. Typically, when the technology giant introduces a newer lineup, it ends up discontinuing the older-generation models, like it has done with the M4, M4 Pro, and M4 Max versions now that the M5 Pro and M5 Max family is here. However, according to the latest report, Apple isn’t going to phase out its newest SoCs or the MacBook Pro lineup that houses them because its M6 […]

Read full article at https://wccftech.com/oled-m6-macbook-pro-higher-price-target-m5-pro-and-m5-max-models-will-remain/

Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.

The update will allow creators to paywall certain posts as the app looks to enhance its overall subscription benefit options.

DNA-based storage could provide long-term alternatives to cloud storage and HDDs, but practical devices remain years away from reality.

At a big internal Q&A session, Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella, discussing the "long" vision for Xbox's future.

The Ryzen 7 9850X3D and Radeon RX 9070 XT are one of the most powerful pairings that you can stumble upon to make a gaming PC, as both can handle the most demanding of resolutions and still deliver incredibly high framerates to provide that visual ‘eye candy.’ Unfortunately, this configuration can be pricey for the majority of buyers, with some readers outright self-discouraging a purchase because of the ongoing DRAM crisis. Fortunately, Skytech’s monster of a gaming PC, the Gaming O11 Vision, has the entire build ready to plug and play for $1,999.99 on Amazon. The Gaming O11 Vision is also kitted […]

Read full article at https://wccftech.com/skytech-gaming-o11-vision-gaming-pc-with-ryzen-7-9850x3d-and-rx-9070-xt-available-for-1999-99-on-amazon/

The company launched its first product, a Game Boy-style handheld device called the Chromatic, in 2024.

Aivare deploys 15 specialized AI agents that automate tasks, prioritize leads, optimize marketing campaigns, and manage office workflows autonomously. A continuous learning engine retrains predictive models using real-time interaction and outcome data. Its patent-pending Dynamic Data Valuation Model assigns an Intelligence Value Index to each data object, prioritizing the most predictive information for retraining and decision-making. This enables selective learning, computational efficiency, and continuous optimization. Designed by real estate experts, AiVARE empowers agencies with AI intelligence tools that go beyond today’s CRM capabilities and continuously evolve with the market.

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The demand for compute power has gone wild out there, and in the midst of it, the AI startup TinyCorp has a rather interesting demand for AMD, involving a 'chonky' RDNA 5 GPU. TinyCorp Hopes To Get an RDNA 5 GPU With 96 GB VRAM For $2,500 Each; Probably Ignoring the Memory Shortages Every AI startup whose world revolves around 'tokenomics' is hungry for compute power and ready to go to any lengths to get it. One of the primary reasons consumer GPUs saw massive availability constraints was that, for small- and medium-scale AI enterprises, they were a viable option […]

Read full article at https://wccftech.com/this-ai-startup-demands-amd-to-build-a-96-gb-rdna-5-gpu/

In addition to a chipset upgrade, the M5 MacBook Air has received a major boost in SSD performance, mimicking the gains obtained by the M5 MacBook Pro that launched last year. In fact, what’s remarkable about the latest comparison is that Apple’s latest portable Mac is faster than some premium M4 Pro models, not to mention that the machine runs circles around its immediate predecessors, the 13-inch and 15-inch M4 MacBook Air. Let us take a look at these SSD speeds in more detail. Faster SSD speeds will enable the M5 MacBook Air to become more responsive than previous-generation models, making everyday […]

Read full article at https://wccftech.com/m5-macbook-air-ssd-read-and-write-speeds-impressive-performance-gains/

It's Sleep Awareness Week, and that's a good a time as any to sort out your slumber.

The Satechi CubeDock supports multiple displays, fast NVMe drives, and various devices while streamlining workspace setup in a single aluminum enclosure.

On the latest episode of TechCrunch’s Equity podcast, we discussed what the controversy means for other startups seeking to work with the federal government.

The whole point of discontinuations is to funnel buyers toward the latest products. It also keeps the product lineup cleaner and less confusing. Anyway, here's the full list that's gotten the boot:

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GoSign provides electronic signatures with flat, unlimited pricing. Send, track, and sign unlimited documents with no per-envelope or per-seat fees. You can use it hosted or deploy it in your own infrastructure. Teams receive unlimited templates, bulk send, custom branding, audit trails, and role-based access. Developers can embed signing with a full REST API, webhooks, OAuth, and SSO, along with instant status events and retries. Connect to CRMs and internal systems to automate end-to-end document workflows.

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Wondering how the new MacBook Air and MacBook Neo stack up? We've got the full lowdown for you.

I'm rounding up today's 11 best TV deals that I recommend for watching March Madness, including record-low prices on best-rated 4K, QLED, and OLED TVs.

Homescreen Heroes: Duolingo Math teaches up to grade 8 math in a fun and engaging way

Gemini for Education is now in all 20 Malaysian public universities, reaching 600,000 students and 75,000 faculty members.

Google is honoring International Women’s Day and Women’s History Month across its products along with a new film on Dr. Marian Croak.

Unlike much of the news in the energy storage field, which often focuses on cathode breakthroughs, this study zeroes in on the chemistry of electrolytes – the medium that shuttles lithium ions between electrodes.

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Wafaa is your new one-stop shop for digital contracts. Create, sign, and send contracts in minutes so you can get back to work. Replace scattered and unsecured agreements across platforms and manage the full contract lifecycle at a glance. Protect your money and time with built-in fraud prevention, and skip the subscriptions by paying as you go. Try before you buy: your first contract is on us.

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NVIDIA now plans to bring older GPUs back to life, and according to a new report, Samsung Foundry is preparing to restart production lines for the GeForce RTX 3060. Samsung Foundry Reportedly Plans to Restart 8nm Production of NVIDIA's GeForce RTX 3060 GPUs The consumer GPU industry has seen significant changes over the past few months, amid DRAM shortages. Not only have we witnessed changes in product launch cycles, but the retail availability of popular SKUs has worsened since then. Given that NVIDIA is having a difficult time managing both the AI/consumer businesses, the company does have a few options […]

Read full article at https://wccftech.com/nvidia-answer-to-the-gpu-shortage-has-samsung-resurrecting-the-geforce-rtx-3060/

If you've been looking for a keyboard upgrade but didn't want to go with the typical options on the market, the HHKB Professional Hybrid Type-S might just be the top pick for you. Featuring silent Topre switches and wireless Bluetooth connectivity that lasts three months on a single "charge," this flagship HHKB keyboard is one great deal right now.

A Dutch designer has crafted a 10:1 scale working model of the classic wedge-shaped LEGO computer brick Part 3039p23 with a Mac Mini M4 inside.

A blog post from Valve itself sparked concerns that the Steam Machine would be pushed back to 2027.

Starlink V2 satellites aim to deliver 5G speeds from space, dramatically increasing data density and supporting hundreds of LTE phones.

The Razer Enki Pro gaming chair is a premium gaming chair that is very comfortable, but it will set you back a pretty penny and lacks style.

Just in time for spring cleaning, Amazon is slashing prices on best-selling vacuums from Dyson, Shark, and Bissell, and I'm rounding up my top picks from $36.

AI data center developers are increasingly relying on a style of camp popularized as housing for men working in remote oil fields.

Welcome back to TechCrunch Mobility, your hub for all things “future of transportation.” 

Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast.  It’s better to follow a Reddit comment framework that has been proven thousands of times to get engagement and increase visibility and awareness.  

The winning move? Be useful first, be human, then casually exist as a company.

Below are 10 proven comment frameworks we see working every single day for our clients. These aren’t scripts: they’re thinking patterns. Follow the structure, swap in your context, and your comments will feel native instead of needy.

1. The ‘been there done that’ comment

When to use it: Someone is struggling or asking how to do something you already solved.

Framework:

• Start with personal experience.
• Share the mistake you made.
• Share what finally worked.
• Optional soft mention at the end.

Example:

• “I ran into this exact issue last year. We tried brute forcing it at first and wasted a ton of time. What finally worked was narrowing the scope and fixing one variable at a time. Once that clicked, everything sped up. We ended up building a small internal tool for it, but honestly the mindset shift mattered more than the tool itself.”

Why it works: You’re relatable first, helpful second, promotional last. Reddit rewards vulnerability over authority.

2. The counterintuitive insight

When to use it: A thread where everyone is repeating the same advice.

Framework:

• Acknowledge the common advice
• Gently challenge it
• Explain why it fails
• Offer a smarter alternative

Example:

• “A lot of people say to just throw more money at ads here, but that actually made things worse for us early on. The real unlock was fixing the messaging before scaling anything. Once we did that, even small campaigns started working. That lesson ended up shaping how we approach this for clients now.”

Why it works: Reddit loves contrarian thinking when it’s earned through experience, not just hot takes.

Dig deeper: How to build an organic Reddit strategy that drives SEO impact

3. The tactical mini playbook

When to use it: Someone asks how to do something step by step.

Framework:

• Give a short numbered list (three to five steps maximum).
• Keep it practical and actionable.
• Stop before it turns into a course.
• Mention your company as context, not pitch.

Example:

• “What worked for us looked like this:
  • 1. We picked one channel instead of five
  • 2. We tracked only one metric for thirty days
  • 3. We documented what actually moved the needle. 
• After doing this a few times, we realized most people skip step two. That insight is basically why we built our process the way we did.”

Why it works: Clear value without overwhelming anyone. People can implement immediately.

4. The mistake warning

When to use it: Someone is about to make a common and expensive mistake.

Framework:

• Validate their plan first.
• Warn them about one specific pitfall.
• Explain exactly how to avoid it.
• Light credibility hint without bragging.

Example:

• “This can work, but one thing to watch out for is scaling too early. We made that mistake and burned a few months before realizing it. If I were doing it again, I would test manually first before automating anything. That lesson came from doing this across a lot of campaigns.”

Why it works: You sound like a guide who’s walked the path, not a salesman with an agenda.

5. The data point drop

When to use it: A discussion that’s heavy on opinions and light on facts.

Framework:

• Drop one real, specific data point.
• Explain what it changed for you.
• No links unless someone asks.
• Keep the number believable, not boastful.

Example:

• “One interesting data point from our side: When we switched from generic responses to context-specific replies, engagement nearly doubled. Same audience, same platform, different framing. That small change ended up influencing how we now coach others to comment.”

Why it works: Reddit respects numbers when they’re not flexy. Specific beats vague every time.

Dig deeper: A smarter Reddit strategy for organic and AI search visibility

6. The question flip

When to use it: You want to add value without preaching or taking over the conversation.

Framework:

• Answer their question briefly.
• Ask a smarter follow-up question.
• Let the thread continue naturally.
• Don’t hijack the conversation.

Example:

• “This usually comes down to timing more than tools. Out of curiosity, are you trying to solve this for growth or retention? The advice changes a lot depending on that.”

Why it works: You move the conversation forward instead of hijacking it. Shows you’re thinking strategically.

7. The ‘I disagree but respectfully’ comment

When to use it: You genuinely disagree with the top comment or popular opinion.

Framework:

• Acknowledge their point has merit.
• Explain your different experience.
• Offer an alternative perspective.
• Stay humble and curious.

Example:

• “I get why this approach works for some teams. We actually saw the opposite result when we tried it. In our case, simplifying the workflow beat adding more features. Might depend on team size, but worth testing both approaches.”

Why it works: You avoid Reddit flame wars while still standing out from the echo chamber.

---

8. The tool neutral recommendation

When to use it: Someone asks what tools or services to use.

Framework:

• Mention multiple options first.
• Explain when each makes sense.
• Include yours as one of many choices.
• Focus on fit, not superiority.

Example:

• “There are a few ways to do this depending on your budget. Some people go fully manual, others use spreadsheets, and some use dedicated platforms. We landed on building our own because of volume, but for most people starting out, simplicity wins over features.”

Why it works: You don’t look biased even when you are involved. Builds trust through honesty.

Dig deeper: 4 ways to use Semrush to discover Reddit opportunities

9. The lessons learned summary

When to use it: Someone asks if something is worth trying or worth the investment.

Framework:

• List two to three things that worked
• List one to two things that didn’t work
• End with a grounded, practical takeaway
• Keep it balanced and realistic

Example:

• “What worked for us was consistency and context-awareness. What didn’t work was blasting the same message everywhere. The biggest lesson was that Reddit rewards effort more than polish. Once we leaned into that philosophy, results followed naturally.”

Why it works: Balanced honesty builds trust fast. Shows you’ve done the work and learned from failures.

10. The quiet authority comment

When to use it: You want to establish credibility without saying exactly who you are.

Framework:

• Speak calmly and confidently
• Avoid hype words and superlatives
• Reference patterns, not individual wins
• Let experience speak through your perspective

Example:

• “We see this question come up a lot in our work. Usually, the issue isn’t the platform but how people enter the conversation. Threads that already have momentum respond very differently than empty ones. Adjusting for that context alone fixes most engagement issues.”

Why it works: You sound like someone who has seen this movie before. Authority through pattern recognition, not bragging.

How to subtly recommend your  company without getting banned

Here’s the golden rule: Your company is context, not the point.

• Good: “We ended up building this internally, which changed how we approach it now”
• Bad: “Check out our product it does exactly this”

The magic happens in your profile. When your comment gets upvoted, people click through to see who you are. That’s where the real conversion happens: not in the comment itself.

The frameworks above work. But having someone implement them consistently? That’s what turns Reddit into a real growth channel.

By implementing the Reddit Comment Framework, brands can achieve greater visibility.

This article was originally published on LaunchClub (as 10 Reddit Comment Frameworks That Actually Win on You Visibility (Steal These for Your Brand)) and is republished with permission.

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Financing terms and swinging OpenAI capacity forecast collapse a major expansion of a Stargate data center. Yet, Meta could take the yet-to-be-expanded space.

A TechTuber has successfully built and tested a vape battery-powered car.

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Transparency and explainability are only way organizations can trust autonomous AI.