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Today — 14 December 2025Tech

Wavlink's new Thunderbolt 5 dock is way more affordable than the competition — it's now my favorite budget option if you need extra ports

Most Thunderbolt 5 docks I've tested so far retail for $400+, but Wavlink's new Thunderlight dock bucks the trend in a big way. Here's what you need to know, and why it's my new favorite TB5 dock for budget shoppers.

Thevenin – The power of an enterprise grade platform without the overhead


Thevenin is an Internal Development Platform (IDP) designed for organizations that need to build with startup speed while maintaining rigorous enterprise standards regarding governance, security, and data sovereignty.

Developers can easily create docker containers and attach files, variables and even volumes. Organizations can check what has been changed and who did it through version control and limit cloud resource usage by environment.

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Decipher – Upload, Optimize, Sell


Upload 100s of product images. Get SEO titles, descriptions & tags automatically. Sync directly to your WooCommerce or Shopify store. Go from photos to profitable listings in minutes.

Create Topical Authority via our maps feature, which plans and visualizes your content in a way never seen before. Get Keyword Research on the map directly with out competitor analysis tool, revolutionizing the way keyword research is done. No more second guessing which keywords are actually being used and how.

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MSI X870E Godlike X Motherboard Review: 10th anniversary edition brings more exclusivity, numbered placard, and a Lucky plushy

14 December 2025 at 18:00
The Godlike X is an excellent flagship motherboard offering the best of what’s available. The X’s limited run and included goodies make it collectible, but the price for exclusivity could be prohibitive.

Commodore International challenges Italian rival’s trademarks in escalating brand dispute — firm says clarity needed to clear the path for new licensed products

14 December 2025 at 17:45
Commodore International Corporation has initiated legal action against Italian start-up Commodore Industries, claiming that a set of Commodore trademarks registered in Europe in 2017 were improperly granted.

Dev hacks Xiaomi's Smart Humidifier to free it from the cloud, now works with Home Assistant locally — custom firmware allows the product to evade planned obsolescence

If the one thing about smart home appliances that deterred you from ever investing in this connected future was how your data was always being routed through servers, you're in for a treat. A skilled developer has hacked his new Xiaomi Humidifier with ESPHome, making the device compatible with Home Assistant.

This Week in Gaming (Week 51)

14 December 2025 at 14:36
Welcome to the second to last full week of 2025 and most likely the last week of any kind of interesting new game releases. This week's major release is a first person MMO set in a post Soviet-era universe. If that's not your ginger bread flavour, how about a top-down mix between a MOBA and an RPG, or a tactics-JRPG from the PS4, since we're apparently blending several different styles of game styles this week. Next up we have a retro FPS, which is followed by a retro 2D platformer remaster and finally we end the week with some pro bowling of all things.

Pioner / This week's major release / Tuesday 16 December
Pioner is an open-world MMO first-person shooter set in a haunting, alternative-reality world where Soviet-era structures lie abandoned on a desolate, post-apocalyptic island. In this immersive environment, the gameplay experience is defined by dynamic PvE and PvP elements, where realism takes priority over traditional health bars or character levels. Steam link

Intelligence as Parsimony and Self-Consistency: Rethinking AI’s Foundations

14 December 2025 at 02:18

The post Intelligence as Parsimony and Self-Consistency: Rethinking AI’s Foundations appeared first on StartupHub.ai.

Professor Yi Ma, a world-renowned expert in deep learning and artificial intelligence, presented a compelling challenge to the prevailing paradigms of AI during his interview on Machine Learning Street Talk. Speaking with the host, Tim Scarfe, Professor Ma systematically dismantled common assumptions about large language models (LLMs) and 3D vision systems, arguing that current successes […]

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SK Hynix Forecasts Tight Memory Supply Lasting Through 2028

14 December 2025 at 00:29
SK Hynix held an internal company meeting, where the company reportedly presented some tough pills to swallow for many gamers. The company now forecasts the tight memory supply to last through 2028 for the commodity DRAM, which includes DDR5/DDR4, GDDR6/GDDR7, and LPDDR5x/LPDDR6. All the aforementioned DRAM variants are essential for PC and console components, making millions of gamers at risk of absorbing a massive price increase as a result. As memory supplier inventories deplete, production capacity will not increase to meet demand as it has in the past. This marks a departure from the usual response by memory manufacturers, who typically ramp up capacity in response to demand.

However, an interesting thing that SK Hynix has noted is that this situation will exclude the company's most advanced memory solutions—HBM and SOCAMM. These products are expected to get an additional capacity expansion, without tight supply impacting this part of the DRAM supply chain. These products are even in high demand as they are mostly consumed in higher volume than the regular commodity DRAM, due to their integration into AI products such as GPUs and servers.

Netflix's Smartest Competitor No Longer Requires a Monthly Subscription

14 December 2025 at 00:07
If you love documentaries, then you already know what a bad selection streaming platforms like Netflix and Hulu have, but there's good news. Curiosity Stream is a streaming platform dedicated entirely to documentaries and educational content, and they just dropped a lifetime subscription on sale for $149.99 (reg. $399.99). The Curiosity Stream catalog covers science, history, nature, space, and technology, and it actually grows every week instead of shrinking behind licensing changes. You can watch deep dives on engineering and archaeology, follow wildlife photographers around the world, or settle in with space-focused series that feel genuinely cinematic.

Since the platform was founded by the creator of Discovery Communications, it leans heavily into educational programming that's still fun to watch. The interface is clean, it works on pretty much any device, and offline viewing makes long trips far less boring. With a lifetime plan, you skip the yearly renewal headache and just keep the entire library forever.

For a very limited time, you can get a Curiosity Stream Standard Lifetime Subscription on sale for $150.

Huawei Ascend 950 AI Accelerator Pictured

13 December 2025 at 23:45
Huawei's next-generation Ascend 950 AI accelerator has been pictured for the first time, showcasing the company's custom silicon and HBM memory. The chip combines Huawei's first self-developed HBM memory with a new generation of AI acceleration. Huawei aims to compete through scale rather than focusing solely on single-chip performance. Although it currently trails NVIDIA in per-chip performance, Huawei's system-scale solutions can still be competitive. The company has announced the Ascend 950 family for early 2026, featuring two variants.

The 950PR model includes 128 GB of in-house HBM with around 1.6 TB/s of bandwidth, while the 950DT model increases memory to 144 GB and boosts bandwidth to nearly 4 TB/s. Both chips target one PetaFLOP of FP8, and two PetaFLOPS of FP4. Huawei's competitive strategy emphasizes dense packaging and aggressive networking, rather than relying solely on raw per-chip performance. We have no information on the node selection, but it will likely be SMIC's newest N+3 node with 5 nm-class features. Chinese SMIC has officially achieved volume production of its newest 5 nm node relying on the deep ultraviolet (DUV) to manufacture its silicon. Since the first customer for N+3 was Huawei with Kirin 9030 SoC, it is only logical that the more important Ascend AI accelerator family is manufactured using the same node.

TaskYak – Task Orchestration Simplified


TaskYak makes scheduling background jobs on your infrastructure simple and collaborative. Managing task orchestration can be a heavy lift — the Yak helps carry that load. Unlike Airflow, which can take a degree in DevOps to configure and maintain, TaskYak can be set up in under five minutes, getting your team up and running with clear, team-based workflow management right away.

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Yesterday — 13 December 2025Tech

A nonprofit is paying hackers to unlock devices companies have abandoned

13 December 2025 at 23:08

When Google ended support for its first- and second-gen Nest thermostats in October, many users saw their devices lose key functions. The thermostats could still adjust temperature locally, but networked features tied to Google's services stopped working, leaving some owners feeling as if their expensive hardware had been turned into...

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MiniMax M2: An Agentic Model Engineered for Real-World Developer Experience

13 December 2025 at 21:45

The post MiniMax M2: An Agentic Model Engineered for Real-World Developer Experience appeared first on StartupHub.ai.

The true measure of an AI model’s utility isn’t just its benchmark scores, but its seamless integration into the messy, dynamic reality of human workflows. This philosophy underpins MiniMax M2, the latest AI model unveiled by Senior Researcher Olive Song at the AI Engineer Code Summit. Song’s presentation highlighted MiniMax’s distinctive approach as both a […]

The post MiniMax M2: An Agentic Model Engineered for Real-World Developer Experience appeared first on StartupHub.ai.

'Death Howl' is an evocative Xbox indie that combines turn-based tactics, retro-horror pixel art, atop a powerful story

From the publishers behind emotional narratives like This War of Mine and Indika, Death Howl offers a gut-wrenching story about a mother who travels to the spirit realm in search of her lost son only to face restless spirits in tactical combat.

Windows 11 lets you shrink taskbar icons for a cleaner, more compact look — here’s how to enable smaller icons easily

On Windows 11, you can make the app icons small in the Taskbar right from the Settings app, and in this guide, I'll show you the easy steps to complete this configuration.

Machine learning just helped researchers create the biggest 3D map of buildings around the world

13 December 2025 at 20:16

A team of Germany-based researchers recently unveiled GlobalBuildingAtlas, which is likely the most detailed 3D map of buildings ever developed. Introduced earlier this month, the database covers 97 percent of the buildings on Earth's surface, with tiny three-dimensional polygons depicting more than 2.75 billion different man-made structures.

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FindMark – Organize and find your bookmarks instantly with tags and smart search


FindMark is a smart bookmark manager that makes it easy to organize and search your saved links. Instead of digging through folders, you can find anything instantly using tags, filters, and powerful search syntax.

It also includes cloud backup, a private space for sensitive bookmarks, and a recycle bin for easy recovery. Designed for Chrome and Edge, FindMark helps you keep your online resources tidy, searchable, and safe — all in one place.

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Industry preps new 'cheap' HBM4 memory spec with narrow interface, but it isn't a GDDR killer — JEDEC's new SPHBM4 spec weds HBM4 performance and lower costs to enable higher capacity

JEDEC is nearing completion of SPHBM4, a standard that enables full HBM4 bandwidth over a 512-bit interface using a 4:1 serialization, reusing standard HBM DRAM dies and a base die. The tech promises to enable a 2.5D integration on organic substrates to support up to 64 GB per stack and more stacks than HBM4 and HBM4E.

Modder rethinks PC liquid cooling with 3D printing, silicone, and a laser

13 December 2025 at 19:24

Building a custom liquid cooling distro plate using unusual methods The growing availability of 3D printers, laser cutters and other tools has started an at-home manufacturing revolution. With the proper knowledge, you can now build almost anything. On YouTube, Visual Thinker has put his skills to the test by creating a custom PC liquid cooling […]

The post Modder rethinks PC liquid cooling with 3D printing, silicone, and a laser appeared first on OC3D.

Intel said to in $1.6b talks to buy US AI chip startup SambaNova

13 December 2025 at 04:25
SambaNova, founded in 2017 by Stanford professors, designs custom AI chips and was valued at US$5 billion in a 2021 funding round.

Nvidia details new software that enables location tracking for AI GPUs — opt-in remote data center GPU fleet management includes power usage and thermal monitoring

Nvidia's GPU fleet management software can track spikes in power usage, monitor utilization, detect hotspots, spot anomalies, identify software errors, and detect the physical location of processors. However, the software is completely optional for its clients.

Why AMD wants engineers with knowledge of Intel silicon

13 December 2025 at 17:56

AMD wants to hire engineers with experience with Intel’s PowerVia tech AMD has issued a new job listing for a Physical Design Verification CAD Engineer, and has asked explicitly for candidates who have “knowledge of Power Via”, an Intel technology. This suggests that AMD may make some future chips with Intel silicon inside. PowerVia is […]

The post Why AMD wants engineers with knowledge of Intel silicon appeared first on OC3D.

My top 17 Windows 11 features introduced in 2025 — personal picks from cleaner UI experiences to major PC gaming upgrades

As 2025 comes to an end, explore the top Windows 11 features released in 2025, including Start menu changes, Quick Machine Recovery, Xbox FSE, Battery Percentage in Taskbar, Administrator Protection, widgets, and more.

CISA Adds Actively Exploited Sierra Wireless Router Flaw Enabling RCE Attacks

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Friday added a high-severity flaw impacting Sierra Wireless AirLink ALEOS routers to its Known Exploited Vulnerabilities (KEV) catalog, following reports of active exploitation in the wild. CVE-2018-4063 (CVSS score: 8.8/9.9) refers to an unrestricted file upload vulnerability that could be exploited to achieve remote code

Creality Falcon2 Pro 60 Watt Laser Engraver review: Deep cuts and fine engravings

13 December 2025 at 17:00
The Creality Falcon2 Pro 60W is a fully enclosed diode laser engraver with multiple safety features, intuitive first-party software, and a pull-out tray for easy clean-up that can be purchased on sale for $1,899 for the Single Unit package. With the included 1.6W laser module, the Falcon2 Pro is capable of cutting through thick material as easily as it can produce detailed engravings.

AI Breaks Data Barriers with Text-to-SQL

13 December 2025 at 16:15

The post AI Breaks Data Barriers with Text-to-SQL appeared first on StartupHub.ai.

The long-standing chasm between business acumen and technical data querying is finally narrowing, thanks to advancements in artificial intelligence. Michael Dobson, Product Manager at IBM, recently presented on how Large Language Models (LLMs) are powering Text-to-SQL capabilities, fundamentally changing the paradigm of data analytics. His insights revealed how this technology empowers non-technical users to extract […]

The post AI Breaks Data Barriers with Text-to-SQL appeared first on StartupHub.ai.

Clevera – Turns screen recordings into narrated, polished product videos


Clevera is an AI-driven platform that transforms raw screen recordings into professional-grade product videos, tutorials, and demos in minutes. Just record your screen using the Clevera macOS app, and our AI automatically removes pauses and misclicks, writes a natural narration script, generates a voiceover, and syncs everything perfectly.

You can customize your video with different tones, voices, and branding options, or instantly translate it into 23 languages. Clevera also supports LiveSync, so any updates you make are instantly reflected everywhere your video is embedded—no re-exports needed.

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isFake.ai – Detect AI-generated text, images, video, and audio


isFake.ai is a tool designed for detecting AI-generated content across different media types, including text, images, audio, and videos. Users can upload files or paste text for immediate analysis. The tool supports various file types and examines characteristics typical of AI creation, such as robotic language, unnatural phrasing, texture inconsistencies in images, and synthetic elements in audio.

After analysis, isFake.ai provides an instant confidence score and explanation of results. It is useful for educators, journalists, developers, and others who need to verify AI-generated content. The platform prioritizes privacy and does not store or share submitted materials.

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Apple Issues Security Updates After Two WebKit Flaws Found Exploited in the Wild

Apple on Friday released security updates for iOS, iPadOS, macOS, tvOS, watchOS, visionOS, and its Safari web browser to address two security flaws that it said have been exploited in the wild, one of which is the same flaw that was patched by Google in Chrome earlier this week. The vulnerabilities are listed below - CVE-2025-43529 (CVSS score: N/A) - A use-after-free vulnerability in WebKit

AI Customer Tracking Software Redefines SMB Growth

13 December 2025 at 09:18

The post AI Customer Tracking Software Redefines SMB Growth appeared first on StartupHub.ai.

AI customer tracking software is becoming essential for SMBs to unify data, personalize interactions, and automate engagement for sustainable growth.

The post AI Customer Tracking Software Redefines SMB Growth appeared first on StartupHub.ai.

Proactive Agents: Shifting from Reactive AI to Intelligent Collaboration

13 December 2025 at 09:15

The post Proactive Agents: Shifting from Reactive AI to Intelligent Collaboration appeared first on StartupHub.ai.

The prevalent model of artificial intelligence, where developers constantly manage and prompt AI tools, imposes a significant “mental load” that stifles innovation. This was the central theme articulated by Kath Korevec, Director of Product at Google Labs, during her presentation at the AI Engineer Code Summit. Korevec argued for a paradigm shift towards “proactive agents,” […]

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ADAM Robot Bartender: AI Solves Hospitality’s Labor Gap

13 December 2025 at 08:17

The post ADAM Robot Bartender: AI Solves Hospitality’s Labor Gap appeared first on StartupHub.ai.

The ADAM Robot Bartender's deployment in a live arena demonstrates AI's practical application in hospitality, addressing labor gaps and enhancing customer interaction.

The post ADAM Robot Bartender: AI Solves Hospitality’s Labor Gap appeared first on StartupHub.ai.

Sophie Fell talks why double-checking campaign settings matters

13 December 2025 at 06:47

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and how to recover from them professionally.

The PPC F-Up: worldwide location targeting

Sophie accidentally launched a campaign with worldwide location targeting enabled instead of restricting it to the client’s service area. In just a couple of days, the campaign generated around 1,500 leads that looked impressive on paper but were unusable because they came from outside the target locations.

When great results are a warning sign

The unusually strong performance initially looked like a win, but it became a red flag. When Sophie reviewed the campaign more closely, she discovered the location setting issue. This highlights an important PPC lesson: results that look too good should always be investigated, not celebrated blindly.

Handling the client conversation

The client spotted the issue around the same time Sophie did, while she was already preparing to flag it. The situation was handled with honesty—acknowledging the mistake, explaining what happened, and fixing it immediately. Transparency helped preserve trust, even though the client was understandably unhappy.

Why the mistake happened

This wasn’t a lack of knowledge—it came down to moving too quickly and relying on assumed checks rather than confirmed ones. Like many experienced practitioners, Sophie thought the setting had already been reviewed. The experience reinforced how dangerous platform defaults can be.

The long-term outcome

Once corrected, the campaign went on to perform exceptionally well. The client hit their targets six weeks early and exceeded revenue expectations by £3.5 million. The initial mistake didn’t define the outcome—how it was handled did.

What Sophie does differently now

Sophie now checks campaign settings multiple times, both before and after launch. She reviews settings whenever performance spikes or dips and never reports results without rechecking fundamentals. The key change is recognising that post-launch reviews often reveal what pre-launch checks miss.

Advice for when you’ve made a PPC mistake

Sophie’s guidance is simple: pause, investigate, and be honest. Check metrics and settings immediately, take responsibility, explain what went wrong, and clearly outline how you’ll prevent it from happening again. Mistakes become serious problems only when they’re mishandled.

Common PPC mistakes still seen today

Sophie regularly audits accounts that haven’t been updated for years, rely heavily on brand campaigns, or misuse automation like Performance Max. She also sees poor alignment between keywords, ads, and landing pages—fundamentals that still matter, even in AI-driven campaigns.

Why talking about mistakes matters

Many PPC professionals assume industry leaders no longer make mistakes. Sophie challenges that idea. Everyone is still learning, regardless of experience level. Sharing failures helps juniors feel safer, encourages better leadership, and keeps the industry moving forward.

Creating a healthy PPC team culture

A strong team culture allows for testing, learning, and accountability without fear. Sophie emphasises clear testing frameworks, capped budgets, and open conversations. Teams that claim to be mistake-free rarely innovate.

Final takeaway: Always check your settings

Platforms change, defaults evolve, and assumptions fail. Whether performance is soaring or struggling, always verify that campaigns are doing what you think they’re doing. You can’t over-check your settings—but you can definitely under-check them.

AI Stocks Hit the Brakes as Market Rotates Away from Hyper-Growth

13 December 2025 at 04:45

The post AI Stocks Hit the Brakes as Market Rotates Away from Hyper-Growth appeared first on StartupHub.ai.

Jim Cramer, host of CNBC’s “Mad Money,” delivered a stark assessment of the market’s recent performance, declaring it an “ugly day if you own nothing but AI companies.” This pointed commentary, delivered on his program, highlighted a significant downturn in the tech-heavy Nasdaq, a stark contrast to a “normal, decent day if you own anything […]

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GetCito – Track and optimize your brand's visibility in AI-generated search


GetCito is the world’s first platform designed to help brands understand and optimize how they appear across AI-generated content and search. As AI becomes the new search layer From ChatGPT to Google AI Overviews. GetCito offers powerful tools to monitor, analyze, and improve your brand’s presence in AI-driven results.

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AI’s Unprecedented Surge: IP Battles, Strategic Alliances, and the Race for Dominance

13 December 2025 at 04:16

The post AI’s Unprecedented Surge: IP Battles, Strategic Alliances, and the Race for Dominance appeared first on StartupHub.ai.

“Disney is the biggest holder of them all,” Matthew Berman observed, commenting on the entertainment giant’s vast intellectual property portfolio. This singular statement encapsulates the week’s most striking developments in artificial intelligence, as industry titans navigated a landscape of groundbreaking product releases, strategic partnerships, and escalating legal battles over data rights. The dynamic interplay between […]

The post AI’s Unprecedented Surge: IP Battles, Strategic Alliances, and the Race for Dominance appeared first on StartupHub.ai.

AI: More Than a Platform, Less Than a Prophecy

13 December 2025 at 03:48

The post AI: More Than a Platform, Less Than a Prophecy appeared first on StartupHub.ai.

The current discourse surrounding artificial intelligence oscillates wildly between utopian visions and apocalyptic warnings, often obscuring the practical realities of its development and integration. This tension formed the core of a recent discussion between technology analyst and former a16z partner Benedict Evans and General Partner Erik Torenberg on the a16z podcast, where they dissected the […]

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Oracle’s AI Hurdles Reflect Broader Market Skepticism

13 December 2025 at 03:15

The post Oracle’s AI Hurdles Reflect Broader Market Skepticism appeared first on StartupHub.ai.

Deepwater Asset Management Managing Partner Gene Munster recently offered a discerning perspective on the trajectory of Oracle’s stock within the burgeoning artificial intelligence sector, suggesting it will likely underperform its large-cap AI peers by 2026. This assessment, delivered during a “Fast Money” segment on CNBC, delved into the intricacies of investor sentiment, capacity constraints, and […]

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AI’s Frontier: Navigating Safety, Scale, and the Human Element

13 December 2025 at 02:45

The post AI’s Frontier: Navigating Safety, Scale, and the Human Element appeared first on StartupHub.ai.

“The biggest risk to AI is not that it will become too intelligent, but that it will become too widespread without adequate safeguards.” This provocative statement, echoing the sentiment of many grappling with the rapid advancement of artificial intelligence, set the stage for a compelling discussion at Forward Future Live on December 12, 2025. The […]

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AI Repricing: A Global Productivity Revolution, Not Just a Tech Trade

13 December 2025 at 02:15

The post AI Repricing: A Global Productivity Revolution, Not Just a Tech Trade appeared first on StartupHub.ai.

The ongoing repricing of artificial intelligence within market valuations is not merely a transient market correction but a profound recalibration reflecting both immediate logistical hurdles and the vast, long-term potential of a global productivity revolution. This was the central thesis presented by Jose Rasco, HSBC’s Global Private Banking & Wealth Americas CIO, who recently engaged […]

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AI Buildout Promises Face Investor Scrutiny

13 December 2025 at 01:46

The post AI Buildout Promises Face Investor Scrutiny appeared first on StartupHub.ai.

The prevailing sentiment in the market regarding the artificial intelligence boom, as articulated by Big Technology founder Alex Kantrowitz, is one of acute “AI anxiety.” This apprehension stems not from a lack of belief in AI’s transformative power, but from the immense scale of infrastructure buildout promised and the precariousness of delivering on those commitments. […]

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Roadrunner’s AI-Native Ambition to Fix Enterprise Quoting

13 December 2025 at 01:16

The post Roadrunner’s AI-Native Ambition to Fix Enterprise Quoting appeared first on StartupHub.ai.

The labyrinthine world of enterprise sales, long burdened by archaic software and cumbersome processes, is ripe for disruption by artificial intelligence. This is the core thesis driving Joubin Mirzadegan, Kleiner Perkins’ latest entrepreneurial force, as he embarks on his new venture, Roadrunner. In a recent interview with Swyx on the Latent Space podcast, Mirzadegan peeled […]

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Trump’s AI Order: Speed Gambit in Geopolitical Tech Race

13 December 2025 at 00:45

The post Trump’s AI Order: Speed Gambit in Geopolitical Tech Race appeared first on StartupHub.ai.

President Trump’s AI executive order, aimed at accelerating American innovation by prioritizing speed over safety in artificial intelligence development, represents a bold and potentially risky strategic pivot in the global AI race. CNBC’s Deirdre Bosa, reporting on the implications of this order, highlighted the administration’s stated rationale: to prevent U.S. companies from being “bogged down […]

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Doctor: Google’s AI Overview made up career-damaging claims about me

13 December 2025 at 00:43
Doctor in front of AI Overview

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously damage his career.

Google’s AI generated a detailed narrative accusing Hope of professional misconduct, despite no investigations, complaints, or sanctions in his 10-year medical career, he said in a new video.

Why we care. Google’s AI-generated answers appear to now be presenting false, career-damaging claims about real people as fact. That raises serious questions about defamation, accountability, and whether AI-generated statements fall outside Section 230 protections.

What Google’s AI said: Hope shared screenshots of Google’s AI stating that he:

  • Was suspended by the medical council in mid-2025.
  • Profited from selling sick notes.
  • Exploited patients for personal gain.
  • Faced professional discipline following online fame.

‘None of this is true.’ Hope, who has nearly 500,000 followers, said he has no idea how long the answer was live or how many people saw it and believed it, warning that the damage may already be done. After discovering the AI Overview, he replicated the hallucination and found more false claims, including accusations that he misled insurers and stole content.

  • “This is just about the most serious allegation you can get as a doctor. You basically aren’t fit to practice medicine,” he said.

How did this happen? Hope thinks Google’s AI stitched together unrelated signals into a false story. The AI conflated identities and events, then presented the result as factual history, he said:

  • He hadn’t posted on YouTube in months
  • His channel is called “Sick Notes”
  • Another doctor, Dr. Asif Munaf, was involved in a real sick-note scandal

Why this is more from “just a mistake.” The AI didn’t hedge, speculate, or ask questions, Hope said. It asserted false claims as settled fact. Hope said that matters because:

  • AI answers are framed as authoritative.
  • Users can’t see sources, bias, or motivation.
  • There’s no clear path for correction or accountability.
  • The claims targeted a private individual, not a public controversy.

The big legal question. Is Google’s AI committing defamation? Or is Google protected by Section 230, which typically shields platforms from liability for third-party content? Courts may ultimately decide. For now, some legal experts have argued that:

  • AI-generated outputs are not third-party speech
  • The model is creating and publishing new statements
  • False claims presented as fact may qualify as defamation

Resolved? Searching for [what happened to dr. ed hope sick notes] showed this Google AI Overview:

Dr. Ed Hope (of the “Dr. Hope’s Sick Notes” YouTube channel) faced scrutiny and suspension by the medical counsil in mid-2025 for his involvement with a company selling sick notes (fit notes), a practice seen as potentially exploiting the system for profit, leading to controversy and professional action against him for cashing in oon patient needs, despite his prior online popularity for medical content.

What happened:

  • Suspension: In June 2025, Dr. Ed Hope was suspended by the medical council (likely the GMC in the UK).
  • Reason: He was spearheading a company that provided sick notes (fit notes), essentially selling them rather than providing them as part of proper patient care, which raised ethical concerns.
  • Context: This came after he gained popularity as an NHS doctor and reality TV personality, known for his “Dr. Hope’s Sick Notes” channel where he’d break down medical scenes in media.

The Controversy:

  • Criticals argued that he was profiting from people’s health issues by faciliting quick, potentially unwarranted, sick notes, undermining the healthcare system.
  • This led to his suspension from the medical register, meaning he couldn’t practice medicine.

In essence, Dr. Ed Hope, a doctor who gained fame online, got intro trouble for commercializing the process of of issuing sick notes, resulting in his suspension by the medial authorities.

Searching for [what happened to dr. ed hope sick notes] now shows a different answer (at least for me):

“Dr. Ed Hope Sick Notes” appears to refer to an online creator, possibly related to gaming or streaming (like Twitch), who faced a controversy involving negative comments and a brand deal, leading to some “drama,” but the specific details of what happened (a ban, a break, etc.) aren’t fully clear from the search snippets, though a YouTube video suggests a reconciliation or a resolution after the “drama”. The name also sounds like it could relate to the medical soap opera Doctors, but that show was canceled in 2024, not by an “Ed Hope” character. 

Here’s a breakdown of possibilities:

  • Online Creator: A YouTube video titled “Making Up With Dr. Ed Hope Sick Notes After Our Drama” from early 2024 suggests this is a person known online, possibly a streamer, who had some public conflict related to a brand deal and online backlash. 
  • Fictional Character: While it sounds like a character name, the major medical drama Doctors ended, so it’s likely not a current, major plotline from that show, notes Deadline. 

To find out exactly what happened, you might need to search for “Dr. Ed Hope Sick Notes drama” or look for their social media (Twitch, YouTube) to see recent posts. 

The video. “SUSPENDED” as a DOCTOR – Thanks Google!

💾

A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?

The latest jobs in search marketing

13 December 2025 at 00:27
Search marketing jobs

Looking to take the next step in your search marketing career?

Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.

Newest SEO Jobs

(Provided to Search Engine Land by SEOjobs.com)

  • Benefits: Flexible schedule Paid time off Training & development Our Mission At Beyond Karate, we provide physical training beyond martial arts. Our programs include a variety of activities geared towards families, teens and children, including individuals with special needs. Our goal is to support and empower growth, self-esteem and teach the tools required to live […]
  • Job Description Ready to join one of the fastest-growing (and coolest!) marketing agencies in the country? You’ve arrived at the right place! We are: A team of proven growth experts, creatives, and data scientists who help unlock rapid growth for some of the world’s most iconic brands. We’ve successfully grown many companies from hundreds to […]
  • Job Description We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.) Our Mission: To actively connect people to their next great opportunity. Who We Are: ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company […]
  • Location: Remote (Must overlap 4+ hours with US EST) Type: Full-Time Read This Before You Apply (The “Anti-Waiting” Rule) Most SEOs are “Auditors.” They find a problem, write a PDF, and wait. We are not looking for an Auditor. We are looking for a Builder. To us, the worst words in the English language are “I […]
  • Job Description Status: Full-Time Company: Evening Entertainment Group Location: Scottsdale, Arizona About Evening Entertainment Group: Evening Entertainment Group (EEG) is a hospitality leader behind some of the most recognized dining and nightlife destinations in Arizona, Texas, and Tennessee including Jelly Roll’s Goodnight Nashville, Bottled Blonde, Backyard, HiFi, and more. Our portfolio continues to expand, and […]
  • This role is a full-time temporary contract position. Employment is limited to the contract period specified and may be ended earlier or extended based on business needs. This position does not imply or guarantee future full-time employment. Duration: 6 months Start Date: January Location: New York or Los Angeles Position: SEO Specialist, Streaming The Marketing […]
  • Skale is an organic growth agency helping top SaaS and tech brands build predictable, scalable revenue through organic channels. We’ve grown by focusing on what actually drives pipeline: strategy, execution, and results, not vanity metrics. We don’t just do SEO – we build organic revenue engines for ambitious B2B tech and SaaS brands. That now includes traditional […]
  • Why Terakeet? At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect and build trust with their audiences. We are experts who deliver exceptional outcomes. Together, we win. What We Do Terakeet controls online reputation and visibility for global brands. We […]
  • This is a part time contract position (approximately 10–20 hours per week). Elevated Third is a global B2B digital agency and Drupal expert. We design, build, and optimize complex digital experiences that drive measurable growth for enterprise and mid market clients. We are looking for an experienced SEO Specialist to support analytics, reporting, and insight […]
  • Role details: Full-time • Remote • Long-term • $60,000/year MarketDing.ai is an AI-powered marketing company focused on search growth for healthcare, SaaS, and ecommerce brands. We’re building a serious agency with serious standards. We don’t do cookie-cutter SEO, we don’t chase vanity rankings, and we don’t touch spam. We build clean, scalable search systems that […]

Newest PPC and paid media jobs

(Provided to Search Engine Land by PPCjobs.com)

  • Job Description Salary: $90,000-$110,000 Annually, DOE About AmeriPharma AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change […]
  • Job Description DIRECTOR OF PAID SEARCH Here’s the 411: The Director of Paid Search will lead a team of paid search specialists, providing guidance, mentorship, and performance management to maximize campaign success. Collaboration with cross-functional teams such as analytics, creative, and product marketing is essential to integrate paid search efforts with broader marketing strategies. Ultimately, […]
  • Job Description As a Senior Campaign Manager at AdParlor, you’ll be the bridge between strategy and execution—owning end-to-end campaign execution, optimization, and performance storytelling across channels like Meta, TikTok, Pinterest, and Snapchat. You’ll collaborate closely with the account management team and platform partners to bring campaigns to life that exceed client goals and drive innovation […]
  • Job Description Salary: $55,000-$65,000 Paid Search Specialist Media Works is looking for a Paid Search Specialist with 1-3 years experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list. Position Summary: […]
  • Job Description McGarrah Jessee seeks a media buyer who is both a creative thinker and passionate about the evolving media and technology landscape. This person will collaborate with all McGarrah Jessee disciplines to develop digital solutions and be able to make recommendations with compelling logic and enthusiasm. This is a hands-on position working to collaborate […]

Other roles you may be interested in

Sr. Performance Marketing Manager, RobertHalf (Hybrid, Miami, FL)

  • Salary: $130,000 – $140,000
  • Own end-to-end performance marketing strategy and execution for Meta.
  • Manage PPC execution through an external agency for Google Ads.

Senior PPC Manager / Lead Gen Onward Search (Onsite Los Angeles, CA)

  • Salary: $130,000 – $160,000
  • Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, Performance Max, YouTube, and other paid media channels to drive qualified, high-intent leads
  • Continuously improve lead quality, CPL, ROAS, and cost-per-case through strategic testing, optimization, and bid and budget management

Director, Paid Search, Omnicom Media Group (Hybrid, New York City Metropolitan Area)

  • Salary: $90,000 – $215,000
  • Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success.
  • Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations.

Senior PPC Manager / Lead Gen (on-site, downtown LA, direct hire), Onward Search (Los Angeles, CA)

  • Salary: $130,000 – $160,000
  • Proven track record improving CPL, ROAS, cost-per-case, lead quality, and full-funnel performance
  • Expert-level proficiency with Google Ads, Performance Max, YouTube Ads, Microsoft Ads, smart bidding strategies, and audience segmentation

Senior Manager, SEO, Kennison & Associates (Hybrid, Boston, MA)

  • Salary: $150,000 – $180,000
  • You’ll own high-visibility SEO and AI initiatives, architect strategies that drive explosive organic and social visibility, and push the boundaries of what’s possible with search-powered performance.
  • Every day, you’ll experiment, analyze, and optimize-elevating rankings, boosting conversions across the customer journey, and delivering insights that influence decisions at the highest level.

Lead Generation Manager, Mondo (Hybrid, Charlotte, NC)

  • Salary: $70,000 – $100,000
  • Analyze the total addressable market (TAM) of current customers to identify whitespace and expansion opportunities.
  • Build and execute multi-touch nurture campaigns across Salesforce and HubSpot (email, sequences, newsletters, content, AI-generated assets, etc.).

Search Engine Optimization Manager, NoGood (Remote)

  • Salary: £80,000 – $100,000
  • Act as the primary strategic lead for a portfolio of enterprise and scale-up clients.
  • Build and execute GEO/AEO strategies that maximize brand visibility across LLMs and AI search surfaces.

Search Engine Optimization Manager, Pump.co (San Francisco)

  • Salary: $115,000 – $130,000
  • Develop and execute a comprehensive SEO strategy to drive organic traffic and increase visibility in key AI and cloud cost-related search results.
  • Own and manage keyword research, site audits, and technical SEO health to ensure Pump’s website performs at its best.

Senior Content Manager, TrustedTech (Irvine, CA)

  • Salary: $110,000 – $130,000
  • Develop and manage a content strategy aligned with business and brand goals across blog, web, email, paid media, and social channels.
  • Create and edit compelling copy that supports demand generation and sales enablement programs.

Senior Growth Product Manager, Reku (Remote)

  • Salary: $180,000 – $220,000
  • Lead our Product-Led Growth (PLG) strategy and roadmap
  • Build viral loops, retention drivers, and onboarding magic
  • Run experiments, crunch funnels, and live in the data

Note: We update this post weekly. So make sure to bookmark this page and check back.

AMD "Ryzen AI 400 Series" Spotted in Official PMF Package

13 December 2025 at 00:05
A fresh update of AMD's chipset driver package seems to contain a major reference to an unreleased mobile processor series. The "pmf_ryzen_ai400series" directory was found within Team Red's Chipset Software v7.10.02.711 release. By simple deduction, PC hardware news outlets reckon that the "Gorgon Point" family is ready for validation at OEMs. Related leaks have come from mid-year shipping manifests, and recent benchmark diagnostics. Industry observers believe that AMD will unveil this "refreshed" product lineup at next month's CES trade event. Attendees will likely witness a redeployment of trusted current-gen technologies: Zen 5 + Zen 5c CPU cores, RDNA 3.5 iGPUs, and XDNA 2 NPUs. Simply put, the "Gorgon Point" laptop/notebook-oriented processor lineup will likely arrive as a mild upgrade over readily available Ryzen AI 300 "Strix Point" forebears. Until "Zen 6" heads to mobile platforms later on in 2026, interim Ryzen AI 400 APUs are expected to drive a new wave of portable AI PCs.

(PR) Lords of the Fallen II First Gameplay Revealed in New Trailer

12 December 2025 at 23:46
Independent developer and publisher CI Games has revealed the very first look at gameplay of the highly anticipated action-RPG Lords of the Fallen II as part of The Game Awards (TGA). The hard-hitting new trailer, featuring a cover of "It's a Sin" by chart-topping rock band Ghost, illustrates the game's brutal soulslike combat against an array of fearsome, towering creatures amid an expansive world characterized by its trademark dual realms. Built on Unreal Engine 5, Lords of the Fallen II launches in 2026 on the PlayStation 5 system, the Xbox Series X|S console systems, PC via the Epic Games Store, and is available to wishlist now.

Lords of the Fallen II, currently in active development, is a new soulslike action-RPG set in a human realm besieged by eons of malevolent gods, visceral magic, and unflinching defenders. 1,000 years after the fall of the dark god Adyr, a lone kingdom stands against the forces of the dead realm known as Umbral and its eldritch master.

Can We Talk – Can We Talk is a digital journal that helps couples communicate better


Can We Talk is a guided digital journal designed to help couples communicate more clearly and compassionately. Through a structured five-phase flow (Talk → Reflect → Respond → Continue → Check In) both partners get the space to share openly, process privately, and hopefully connect through communication.

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Google and Apple roll out emergency security updates after zero-day attacks

13 December 2025 at 00:31
Apple released patches for all of its flagship devices to fix security flaws under attack. Google also updated Chrome to remediate one vulnerability exploited in the attacks.

China’s Open-Weight AI Ascendancy and the US Regulatory Challenge

13 December 2025 at 00:15

The post China’s Open-Weight AI Ascendancy and the US Regulatory Challenge appeared first on StartupHub.ai.

The global AI landscape is witnessing a significant shift, with China now leading in the development of open-weight artificial intelligence models. This revelation, highlighted by Alex Stamos, Chief Product Officer at Corridor and former Facebook Chief Security Officer, during a recent interview on CNBC’s ‘The Exchange,’ underscores a critical competitive dynamic and raises pressing questions […]

The post China’s Open-Weight AI Ascendancy and the US Regulatory Challenge appeared first on StartupHub.ai.

Oracle Reaffirms OpenAI Partnership Amidst Market Jitters

12 December 2025 at 23:45

The post Oracle Reaffirms OpenAI Partnership Amidst Market Jitters appeared first on StartupHub.ai.

In a swift response to market unease and a significant stock slide, Oracle issued a definitive statement through spokesperson Michael Egbert, refuting earlier reports of delays in its critical data center development for OpenAI. CNBC’s Seema Mody reported on the breaking news, detailing how Oracle’s direct communication aimed to stabilize investor confidence, emphasizing that all […]

The post Oracle Reaffirms OpenAI Partnership Amidst Market Jitters appeared first on StartupHub.ai.

Tim Seymour: Investors should not ‘run out the door’ on AI stocks yet

12 December 2025 at 23:16

The post Tim Seymour: Investors should not ‘run out the door’ on AI stocks yet appeared first on StartupHub.ai.

Seymour’s core argument posits that the recent dip in AI-related tech stocks, while perhaps “painful” in the short term, is a natural consequence of a significant run-up and a desirable market rotation. He highlighted the “massive move” seen in semiconductors and related AI plays, noting that many of these stocks have been at all-time highs. […]

The post Tim Seymour: Investors should not ‘run out the door’ on AI stocks yet appeared first on StartupHub.ai.

Oracle’s Data Center Delay Ignites AI Market Jitters

12 December 2025 at 22:45

The post Oracle’s Data Center Delay Ignites AI Market Jitters appeared first on StartupHub.ai.

“Anything that calls into question the pace of the buildout or the return on the investment is going to make this market skittish,” remarked Scott Wapner of CNBC, succinctly capturing the prevailing sentiment as news broke of Oracle’s delayed data center rollout for OpenAI. The Investment Committee, comprising Steve Weiss, Brenda Vingiello, and Jim Lebenthal, […]

The post Oracle’s Data Center Delay Ignites AI Market Jitters appeared first on StartupHub.ai.

National AI Standard vs. State Patchwork: A Looming Regulatory Showdown

12 December 2025 at 22:18

The post National AI Standard vs. State Patchwork: A Looming Regulatory Showdown appeared first on StartupHub.ai.

“We are in an existential battle for leadership in the world in AI. If you believe the stakes are as high as I do, we have to have an innovation policy, a national posture that’s going to allow us to maintain the lead.” This stark assessment by Senator Dave McCormick encapsulates the urgency driving the […]

The post National AI Standard vs. State Patchwork: A Looming Regulatory Showdown appeared first on StartupHub.ai.

Google Ads quietly unlocks Merchant Center videos for Performance Max

13 December 2025 at 00:02
Google’s token auction: When LLMs write the ads in real time

Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce.

How it works. Google Ads will now:

  • Auto-surface product-associated videos from Merchant Center during PMax setup
  • Shorten creative workflows for retailers and e-commerce teams
  • Improve product-to-creative alignment, increasing ad relevance
  • Boost performance, especially for large SKU catalogs

Why we care. This update removes a friction point in PMax: getting high-quality, product-relevant video into campaigns. By auto-pulling videos from Merchant Center, Google is tightening the link between inventory and creative, which typically translates to higher relevance, stronger engagement, and better performance.

For brands with large SKU counts, this dramatically speeds up workflow and ensures video coverage at scale — something that was previously difficult and resource-heavy to achieve.

The big picture. Google has been rapidly expanding PMax’s creative pipeline — from social video imports to this new Merchant Center integration — signaling a broader push to make PMax more plug-and-play for commerce-heavy advertisers.

First seen. This update was first spotted by senior performance marketing executive, Rakshit Shetty who shared his view of the option on LinkedIn.

The bottom line. A subtle update, but a meaningful win for brands running eCommerce at scale.

Before yesterdayTech

Big Battlemage incoming? – Intel posts about its ARC B770 GPU

12 December 2025 at 22:47

Intel’s “thrilled” that people are “pumped” about their ARC B770 GPU It looks like Intel Gaming has made a slip-up on Twitter/X, posting about their long-rumoured ARC B770 graphics card. In response to a user, Intel Gaming says that it is “thrilled” that the user is “pumped” about its ARC B770 graphics card. The problem […]

The post Big Battlemage incoming? – Intel posts about its ARC B770 GPU appeared first on OC3D.

I finally looked up translations for Expedition 33's main songs — I had no idea how much they gave away the plot this whole time

Clair Obscur: Expedition 33 won 9 awards, including Game of the Year, during The Game Awards 2025. I finally decided to look up the translation to its hauntingly beautiful music, and I'm happy I only did so after beating it.

2025's ultimate portable AI laptop is now on sale for less than $550 — it's the perfect Christmas gift for travelling typists and students

12 December 2025 at 23:02
The latest entry in Microsoft's critically-acclaimed Surface Pro laptop series has gotten an early Christmas 31% discount for a limited time, just in time for professionals looking for an affordable laptop to take on 2026.

(PR) Star Wars: Galactic Racer launches in 2026

12 December 2025 at 23:32
Star Wars: Galactic Racer is prepping its engines for launch, bringing a runs-based, high-stakes reinvention of racing to the Star Wars galaxy in 2026. Launching on PlayStation 5 (PS5), Xbox Series X|S, and PC, Star Wars: Galactic Racer is the debut game from AAA development studio Fuse Games - led by former Criterion Games GM Matt Webster - in collaboration with Lucasfilm Games and publisher Secret Mode.

Star Wars: Galactic Racer introduces players to The Galactic League, an unsanctioned racing circuit born in the lawless Outer Rim, where the galaxy's best pilots battle in dangerous races where only the bold survive. Slam, shunt, and takedown rivals as you pilot different classes of repulsorcraft each with distinct physics and playstyles. Speed across new and iconic Star Wars planets, where branching routes and varied environments ensure no two races play the same.

(PR) Monster Hunter Wilds Devs Detail PC-specific Improvements, Starting with Steam Version

12 December 2025 at 23:30
To all players of Monster Hunter Wilds, title update 4 will be released on December 16, 2025. This update will deliver additional content, including Gogmazios, the first Elder Dragon in Wilds, and the expansion of endgame content with the addition of the Gogma Artian Weapons. In this update we also focus on improving the game's stability and performance, implementing various improvements including CPU/GPU optimization for all platforms.

To further improve stability and performance, additional improvements will be implemented in a patch exclusive to the Steam version in late January 2026, as well as in the Ver. 1.041 update in February. We would like to take this opportunity to express our sincere gratitude to everyone who has reported issues and provided feedback. Your feedback has aided the development team's ongoing work to improve the overall experience through these updates. We'd like to further explain the stability and performance improvements roadmap that was shown in the December 2025 Monster Hunter Showcase.

ASRock's AGESA BIOS 1.2.7.1 Notes Mention Upcoming Ryzen CPUs

12 December 2025 at 23:12
Earlier today, ASRock's "AGESA to Combo AM5 1.2.7.1" BIOS update turned up within the official support index. In general, several B650 and B850 chipset-based motherboard models—once updated with the AGESA BIOS 1.2.7.1 stable release—will be blessed with "upcoming CPU compatibility." Recent PC hardware community excitement has been generated by key marketing terms, including "Future CPU Ready" or "Ultimate Compatibility." As of mid-October, ASUS started hinting about forthcoming "Zen 6" processor support, on AM5 platforms. Next-gen mainstream desktop Ryzen CPUs are not expected to arrive until later on in 2026.

Looking at ASRock's latest BIOS release, upcoming support could refer to products that are due for launch in the near future. Around late October, the AGESA 1.2.7.0 beta contained code references to familiar Team Red "Strix Point" (STX) and "Phoenix Point" (PHX) architectures. Unlike nearby rivals, ASRock did not embrace v1.2.7.0—instead today's release jumps to v1.2.7.1. Presumably, the up-to-date revisions pave the way for "Krackan Point" or "Strix Point" desktop APUs on ASRock's slice of B650 and B850 boards. AMD could introduce the "Ryzen 9000G" series at CES 2025, potentially alongside the oft-leaked "Ryzen 7 9850X3D" SKU, and a more mysterious "Ryzen 9 9950X3D2" flagship model.

(PR) Terminator 2D: NO FATE Available Now on PC & Consoles, Coming to Retro Platforms Later On

12 December 2025 at 22:30
Reef Entertainment is thrilled to announce that Terminator 2D: NO FATE is now available on PS5, PS4, Nintendo Switch, Xbox Series X|S, Xbox One, and PC (via Steam and Epic Games Store). Developed by Bitmap Bureau, this officially licensed 2D action side-scroller set in the iconic Terminator universe delivers the studio's signature adrenaline-fuelled gameplay and glorious pixel art style in a complete arcade experience.

Alongside the launch, fans can dive into the new trailer to see Terminator 2D: NO FATE in action. The game lets players step into the shoes of legendary heroes Sarah Connor and the T-800 as they battle to escape the relentless T-1000, one of cinema's deadliest killers. Future War missions place players in control of Resistance leader John Connor as he takes the fight directly to Skynet in the War Against the Machines. Blending classic moments from Terminator 2: Judgment Day with never-before-seen scenarios and multiple endings, this unique story puts the fate of humanity directly in your hands.

ASUS Hints About Dual Battery Config in Next-gen Zenbook Duo Model

12 December 2025 at 22:20
Earlier today, the global ASUS social media account kicked off a marketing campaign for a futuristic Zenbook DUO design. A brief but slick trailer drives two key points into viewer's retinas: "Next Level Durability" and "Next Level Power That Lasts." The 22-second-long teaser video focuses on sturdy-looking hinge systems, and then a glowing pair of power cells. The CGI cutaway shows a depiction of batteries being stashed inside both halves of the device. According to quick Wccftech research, Lenovo's ThinkPad T580 15" model seems to contain a similar setup, albeit minus dual-displays—granting an advertised/claimed 27-hour-long battery life. ASUS confirms that the next-gen Zenbook DUO high-end notebook model will be unveiled at CES 2026. Specifically, during a January 6 special online event/livestream.

Current-gen Zenbook DUO (UX8406) options are fitted with two "full-size" 14-inch 3K 120 Hz OLED touchscreens. The most potent variant is driven by Intel's Core Ultra 9 285H APU. This flagship mobile processor—sitting atop the "Arrow Lake-H" series—sports an Arc Graphics 140T (Xe-LPG+) iGPU. The 2026 Zenbook DUO could be treated with a next-gen hardware upgrade—potentially "Panther Lake-H." Recent leaks signal an imminent introduction of Team Blue's next-wave flagship chip: Core Ultra X9 388H. A very capable 12-Xe3 core iGPU will have an easier time running twin ultra-resolution/high-refresh displays. The short Zenbook DUO 2026 teaser provides a blurry look at a revised detachable keyboard design. When compared to current accessories, a larger trackpad seems to be present, along with recessed keys, and a slimmer profile.

(PR) Akasa Launches Euler TX3 Fanless Thin Mini-ITX Industrial Case

12 December 2025 at 21:57
Akasa, a leading provider of thermal solutions, have announced the Euler TX3, an aluminium fanless case designed for Thin Mini-ITX motherboards. Utilizing passive cooling, the Euler TX3 supports Intel Core (8th-14th Gen) and Core Ultra (15th Gen) processors up to 35 W TDP. With a compact volume of only 3.9L, the case is well-suited for industrial automation, point-of-sale (POS), kiosk, digital signage or other commercial systems that require long operational life and minimal maintenance.

The enclosure's fully fanless design utilizes an aluminium thermal module to transfer heat efficiently from the CPU to the external aluminium fins, while eliminating noise and mechanical failure points, ensuring stable and long-term performance. The design incorporates Akasa's patented spring mounting system to ensure reliable thermal contact and compatibility across a diverse range of Thin Mini-ITX form factor boards.

Fake OSINT and GPT Utility GitHub Repos Spread PyStoreRAT Malware Payloads

Cybersecurity researchers are calling attention to a new campaign that's leveraging GitHub-hosted Python repositories to distribute a previously undocumented JavaScript-based Remote Access Trojan (RAT) dubbed PyStoreRAT. "These repositories, often themed as development utilities or OSINT tools, contain only a few lines of code responsible for silently downloading a remote HTA file and executing

Data breach at credit check giant 700Credit affects at least 5.6 million

12 December 2025 at 21:35
700Credit, a company that runs credit checks and identity verification services for auto dealerships across the U.S., had a data breach that allowed a hacker to steal names, addresses, dates of birth, and Social Security numbers.

Netflix is showing Hollywood what happens when a startup grows up 

12 December 2025 at 17:42
A baby was born in a Waymo this week, and it wasn’t even the first one.  What started as a novelty story quickly became a reminder of how autonomous vehicles have quietly become part of everyday life, complete with all the messiness that entails. The real coming-of-age story this week, however, wasn’t happening in San Francisco’s robotaxis. It was playing out in […]

Intel Core Ultra 7 270K Plus and Core Ultra 9 290K Plus spotted at Indian retailer — listings appear to corroborate prior leaks but don't reveal pricing or new info for upcoming Arrow Lake refresh

We've gotten our first retail appearance of the Arrow Lake refresh family, listed at an Indian retailer but with barely any information. The specs mentioned seem regurgitated from existing media coverage and leaks, and there's no price, but at least the vendor is promising a 3-year warranty.

US Favors AI Speed Over Safety, China Leads on Regulation

12 December 2025 at 21:45

The post US Favors AI Speed Over Safety, China Leads on Regulation appeared first on StartupHub.ai.

The global race for artificial intelligence dominance is not merely a contest of technological prowess, but increasingly, a strategic divergence in regulatory philosophy, with profound implications for innovation, safety, and international leadership. On a recent segment of CNBC’s ‘Money Movers,’ TechCheck Anchor Deirdre Bosa reported on President Trump’s executive order concerning artificial intelligence, engaging in […]

The post US Favors AI Speed Over Safety, China Leads on Regulation appeared first on StartupHub.ai.

Agile Is Dead for AI: A New Operating Model for Software Development

12 December 2025 at 21:15

The post Agile Is Dead for AI: A New Operating Model for Software Development appeared first on StartupHub.ai.

Most enterprises, despite significant investment, are failing to capture substantial value from artificial intelligence in software development. This stark reality, illuminated by Martin Harrysson and Natasha Maniar of McKinsey & Company, underscores a critical disconnect: the prevailing operating models and ways of working, honed over a decade of Agile methodologies, are fundamentally unsuited for the […]

The post Agile Is Dead for AI: A New Operating Model for Software Development appeared first on StartupHub.ai.

Retailer lists new Intel Core Ultra desktop CPUs

12 December 2025 at 20:27

Upcoming Intel Ultra 9 and Ultra 7 CPUs listed at retailer as “in stock” Two upcoming Intel Core Ultra desktop CPUs have been listed by a retailer, which has provided the CPU names alongside detailed specifications. Prime ABGB has listed Intel’s upcoming Core Ultra 9 290K PLUS and Core Ultra 7 270K PLUS CPUs. Both […]

The post Retailer lists new Intel Core Ultra desktop CPUs appeared first on OC3D.

(PR) SIE & Bad Robot Games Announce 4:LOOP - a New Four-player Co-op Shooter

12 December 2025 at 21:29
On behalf of Sony Interactive Entertainment (SIE) and Bad Robot Games (BRG), it is our pleasure to announce 4:Loop, a 4-player co-op shooter experience set in an original sci-fi universe. Our teams are thrilled to finally show you what we've been working on, and now you can catch a first glimpse of gameplay by watching the official gameplay reveal trailer that debuted at the 2025 TGAs. Check out the trailer below.

Don't forget to wishlist on PlayStation Store and Steam to keep up with all the latest 4:Loop secrets coming soon. Created by Mike Booth and the interactive storytellers at Bad Robot Games, 4:LOOP is a tactical, four-player co-op shooter crafted for endless replayability and infinite ways to build the ultimate team. Together, if you can learn from your mistakes, you might just fail to save the world.

AMD AIBs Reveal Passively-cooled Radeon AI PRO R9700S & R9600D Custom Cards

12 December 2025 at 21:15
Yesterday, AMD quietly introduced enterprise-grade Radeon AI PRO R9700S and R9600D graphics cards. Two reference designs were showcased within a small batch of promotional renders, but the company has not issued a proper press release that covers the launch of passively-cooled professional "RDNA 4" offerings. Following in the footsteps of Team Red's low-key expansion of the Navi 48 GPU-based Radeon AI PRO, involved board partners have discreetly added their own interpretations to official web presences.

Minus grand fanfare, Sapphire's global site has been updated with "RADEON AI PRO R9700S 32 GB Passive" and "RADEON AI PRO R9600D 32 GB Passive" product pages. Frustratingly, the two listings are not easily accessed from the company's main set of menus. The larger card—with dual-slot thickness—bears an understated two-tone matte/gloss aesthetic. The smaller R9600D SKU is a much simpler affair; its black shroud and backplate are sparsely decorated with branding and vague line patterns. Sapphire's two custom designs are equipped with 12V-2x6 power connectors. The Sapphire R9700S Passive SKU spec sheet seems to align with Team Red's reference points for the air/blower-cooled Radeon AI PRO R9700 design—including a 300 W TDP rating, and 256-bit memory interface. Sapphire's custom R9600D card's power consumption is rated at 150 W; also set at reference level.

(PR) Larian Studios Reveals Its Next Major RPG: Divinity

12 December 2025 at 20:37
Larian Studios is proud to announce Divinity, a brand-new game set in the world of Rivellon. Revealed with a trailer shown live during The Game Awards 2025, Divinity is Larian's most ambitious title yet. The gods are silent. Rivellon bleeds. New powers stir.

Built by the team who brought you Baldur's Gate 3, Larian Studios unchains its ambitions to bring you an RPG with greater breadth and depth than ever before. While Divinity is a brand-new game that doesn't require experience with previous Larian titles, those who've played Divinity: Original Sin and Divinity: Original Sin 2 will be able to enjoy greater understanding and continuity.

(PR) Retro Games Announces THEQUICKSHOT II

12 December 2025 at 20:26
Retro Games Ltd. (RGL), in partnership with PLAION REPLAI, is proud to announce THEQUICKSHOT II, a modern reimagining of one of the most iconic joysticks of the home-computer era. Reviving the unmistakable silhouette, hands-on feel, and arcade-inspired attitude of the original Quickshot II, this new USB-enabled controller brings authentic retro play into the modern age while honoring one of the most beloved pieces of gaming hardware ever made.

For millions of players in the 1980s and early 1990s, the Quickshot II wasn't just a controller, it was the controller. Its flight-stick profile and signature red trigger made it a ubiquitous presence across the most important gaming platforms of the time. Decades later, it remains instantly recognizable and deeply nostalgic for retro fans worldwide.

(PR) Rebellions and Red Hat Introduce Red Hat OpenShift AI Powered by Rebellions NPUs

12 December 2025 at 20:12
Rebellions and Red Hat, the world's leading provider of open source solutions, today announced Red Hat OpenShift AI powered by Rebellions neural processing units (NPUs), integrating Red Hat's scalable, flexible and open source AI inference capabilities with Rebellions' energy-efficient NPUs to deliver a validated full-stack enterprise AI platform. This collaboration fully supports Red Hat's goal to deliver "any model, any accelerator, any cloud" to customers globally by enabling more choice and optionality in the architectures underpinning AI workloads.

As organizations move AI initiatives into actual business use cases, challenges such as infrastructure costs, deployment complexity, and the need for flexible environments with enhanced security footprints are becoming more prominent. GPU-centric environments on their own can be insufficient to meet the performance and efficiency demands at scale. Red Hat OpenShift AI powered by Rebellions NPUs addresses these challenges by enabling organizations to operate AI workloads more efficiently across environments.

(PR) John Carpenter's Toxic Commando Release Date Confirmed During TGAs: March 12, 2026

12 December 2025 at 19:59
In the near future, an experimental attempt to harness the power of the Earth's core ends in a terrifying disaster, turning soil to scum and the living to undead monsters. However, Leon Dorsey, the genius behind the experiment has a plan to make things right: a team of highly trained mercenaries to get the job done. Unfortunately, they were all too expensive. That's why he hired THE TOXIC COMMANDO.

Team with up to 4 buddies with full cross-play support across PC and consoles. Send the Sludge God and its horde of things-that-should-never-be back to the underworld as you drive across semi-open maps and tear through the wasteland. Find how your squad clicks, shooting swarms of enemies together and smashing them under the wheels of your favorite ride for that pure rush of power of satisfaction. Unload an array of gunfire, grenades, special abilities, and even freaking katanas. When mutated monstrosities swarm from every angle, teamwork isn't optional: it's survival.

Trump’s AI executive order promises ‘one rulebook’ — startups may get legal limbo instead

12 December 2025 at 21:07
Trump signed an AI executive order targeting state laws and promising one national rulebook. Critics warn it could trigger court battles and prolong uncertainty for startups while Congress debates federal rules.

Oracle-OpenAI Data Center Delays Signal AI Infrastructure Bottlenecks

12 December 2025 at 20:45

The post Oracle-OpenAI Data Center Delays Signal AI Infrastructure Bottlenecks appeared first on StartupHub.ai.

The ambitious timeline for AI infrastructure build-out is encountering tangible friction, as evidenced by recent reports indicating a delay in some Oracle data centers designated for OpenAI. This development underscores the immense logistical and resource challenges inherent in scaling the computational backbone necessary for advanced artificial intelligence, a reality that reverberates across the tech landscape […]

The post Oracle-OpenAI Data Center Delays Signal AI Infrastructure Bottlenecks appeared first on StartupHub.ai.

Trump’s AI Executive Order: A Federal Gambit Against State Fragmentation

12 December 2025 at 19:47

The post Trump’s AI Executive Order: A Federal Gambit Against State Fragmentation appeared first on StartupHub.ai.

The recent executive order from the Trump administration on Artificial Intelligence signals a decisive federal move to consolidate regulatory authority, challenging the burgeoning patchwork of state-level AI legislation. This initiative, unveiled against the backdrop of an intensifying global AI race, particularly with China, aims to streamline innovation while establishing a national framework for the technology. […]

The post Trump’s AI Executive Order: A Federal Gambit Against State Fragmentation appeared first on StartupHub.ai.

Hard Won Lessons from Building Effective AI Coding Agents – Nik Pash, Cline

12 December 2025 at 19:15

The post Hard Won Lessons from Building Effective AI Coding Agents – Nik Pash, Cline appeared first on StartupHub.ai.

“Most of what’s written about AI agents sounds great in theory — until you try to make them work in production.” This blunt assessment, delivered by Nik Pash, Head of AI at Cline, cuts through the prevailing optimism surrounding AI coding agents. Pash spoke with a representative from the AI industry, likely an interviewer or […]

The post Hard Won Lessons from Building Effective AI Coding Agents – Nik Pash, Cline appeared first on StartupHub.ai.

What 15 years in enterprise SEO taught me about people, power, and progress

12 December 2025 at 19:00
Enterprise SEO lessons

After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics than by Google updates. 

Many SEOs moving from agency to in-house assume that staying current with algorithms and improving rankings will be enough. 

In reality, the harder work is navigating the organization and the people within it.

Agency life rewards deliverables and reports. Corporate life runs on relationships, repeatable processes, the right platforms, and visible performance – all carrying equal weight with technical skill. 

The following lessons reflect where SEOs can grow, avoid common pitfalls, and build sustainable careers inside complex enterprises.

Job searching

Landing an SEO role in the corporate world today is less about chasing postings and more about positioning yourself as the obvious choice before you ever apply. 

Hiring teams look for someone who connects well, presents a clear professional narrative, and shows measurable impact.

Don’t apply online

Most resumes submitted through job portals get filtered out by automated systems before a recruiter ever sees them. 

Job boards like LinkedIn can be research tools. 

When you find a role that fits, look for someone inside the company who can refer you – internal referrals dramatically increase your chances of an interview.

If you’re early in your career, build relationships long before you need them. 

Find mentors through ADPList, attend local meetups, and join SEO and AI workshops or virtual conferences. 

These touchpoints often matter more than submitting formal applications. In today’s market, your network is your application.

Optimize for you

You’re an SEO – use the same skills you apply to websites on your own professional presence. 

Start by choosing two “primary keywords” for your career: a job title and an industry. 

If you already have experience in a specific vertical, lean into it.

If you don’t, pick an industry you genuinely understand or care about so you can speak to its audience and problems with credibility.

Use LinkedIn as a search engine. Include your soft skills, technical strengths, marketing competencies, and the industry terms hiring managers are scanning for. 

Keep unrelated hobbies off your profile unless they support the roles you want. 

If you wouldn’t include “yoga enthusiast” on a landing page targeting enterprise SaaS buyers, it shouldn’t be on your LinkedIn unless your goal is to work for a yoga brand.

And learn to talk about yourself clearly. Many SEOs are introverted or default to giving full credit to the team. That’s admirable in the workplace, but interviews require precision about what you led, influenced, or delivered. You can stay humble while still being direct.

Make sure all your touchpoints – resume, LinkedIn, portfolio, GitHub if relevant, personal site – align. 

Recruiters and hiring managers will check multiple sources. 

Consistency helps them see your strengths quickly and positions you as someone who understands how to present a unified brand.

The SEO resume of 2026

Resumes today need to be concise, scannable, and impact-driven. 

One page is ideal unless you have 10+ years of experience or leadership roles that warrant a second page. 

Lead with outcomes instead of responsibilities: 

  • Growth percentages.
  • Traffic lifts.
  • Rankings that mattered. 
  • Core Web Vitals improvements.
  • Structured data implementations.
  • Migrations you guided without losses.

Use action verbs that convey ownership – led, optimized, increased, launched – and tailor each bullet to the role you’re applying for. 

Hiring managers want to see how your experience connects to their specific challenges, whether that’s:

  • Scaling content.
  • Improving site performance.
  • Fixing crawl issues at scale.
  • Shaping cross-functional SEO strategy.

List the tools that matter for enterprise SEO, but keep the list purposeful. 

A handful of relevant platforms – Google Search Console, Screaming Frog, Semrush, Botify, BrightEdge – shows breadth without turning your resume into an acronym block.

Your summary should point forward. Highlight your:

  • Cross-functional skills.
  • Comfort with enterprise complexity.
  • Ability to adapt to search evolution, including AI discovery and LLM-driven surfaces. 

Make it clear that you think beyond rankings – that you understand SEO’s role in product, content, and business outcomes.

Formatting still matters. Use white space, short bullets, and metric-first phrasing so your biggest wins stand out instantly. 

Save the file as your full name. Little details help you look polished in a crowded field.

Leave out:

  • Objectives: They waste space a summary can use better.
  • Home address: No longer needed.
  • First-person language: Resumes are marketing documents, not narratives.
  • Irrelevant hobbies or side interests – unless they directly support your industry target.

Get to know it all

To build a long-term career in SEO, you have to become a student of how everything connects. 

Search isn’t just algorithms or rankings – it’s the intersection of people, technology, and business. 

You don’t need to master every discipline, but you do need to understand how they influence one another: 

  • How content shapes user experience.
  • How technical health enables discovery.
  • How every decision ties back to business outcomes.

For instance:

  • People: Build partnerships with product, engineering, marketing, and analytics. SEO only works when teams align around shared goals.
  • Process: Create structure that scales. Clear workflows and documentation reduce confusion and keep priorities moving.
  • Platforms: Use tools that support crawling, automation, and performance tracking. Strong data visibility improves decisions and communication.
  • Performance: Tie your work to impact – conversions, visibility, and revenue, not just rankings or traffic.

You move from executor to strategist when you connect these pillars. That’s when SEO becomes more than optimization – it becomes influence.

Dig deeper: Enterprise SEO is built to bleed – Here’s how to build it right

Career defining

A career isn’t shaped only by what you know – it’s shaped by how you grow. 

In corporate SEO, growth comes from navigating people, priorities, and pace as much as mastering algorithms. 

These lessons reflect the choices that determine whether your career moves forward or stalls:

  • When to move on.
  • When to speak or listen.
  • How to make your impact visible in environments where results alone aren’t always enough.

Do not overstay

Growth often happens when you change environments, not when you stay in one too long. 

After a few years in the same company, it’s easy to get typecast as “the SEO person” instead of a strategic partner. 

Organizations anchor you to the role they hired you for, even as your skills expand. 

Moving every one to three years exposes you to new leadership styles, challenges, and technologies – all of which sharpen your instincts and broaden your range. 

For SEOs, each transition teaches you what actually drives growth and how to earn credibility quickly by aligning teams and delivering impact.

No need to respond

Not every meeting needs your voice. 

Early in my career, I believed credibility came from speaking first and often. I later learned that listening is one of the strongest leadership skills. 

It reveals what drives decisions, who holds influence, and where priorities truly sit. 

For SEOs, understanding the room before jumping in often leads to sharper, more relevant recommendations – and they’re harder for stakeholders to dismiss because you’re grounding them in what the team already values.

Speak up when it matters

The opposite of constant talking isn’t silence – it’s strategy. 

Knowing when to speak is an underrated professional skill, especially in large organizations where timing and tone matter as much as insight. 

A well-placed comment that bridges teams, clarifies a decision, or protects performance can shift the entire conversation. 

Speak with intention, not frequency, and your influence will grow even when your airtime doesn’t.

Surface your success

Results only matter if the right people see them. 

Many SEOs assume that hard work will naturally lead to recognition, but visibility is a skill. 

Frame your wins in terms leaders care about – revenue impact, efficiency gains, customer experience improvements. 

Bring them to leadership reviews, all-hands meetings, and retrospectives so others understand how SEO supports bigger goals. 

Build relationships with people who can advocate for you when opportunities arise. Influence isn’t just about execution – it’s about making your impact legible and memorable.

Weekly and monthly updates

Keep a running log of your work, conversations, and metrics. 

I block time every Friday to summarize the week across three areas: meeting outcomes, task updates, and wins. 

Some managers want these updates – others don’t. 

Either way, they help you track progress and build a record you can reference later.

Tools can help – I’ve used GitHub Issues, simple .txt files, and, more recently, a Chat Agent that compiles my notes into summaries. 

These logs save hours when someone asks about a past decision or when you’re updating your resume for a job search. 

Whether you share them or keep them for yourself, they create clarity and evidence of your contributions over time.

Manage your time

Meetings can quickly overtake your day. 

The most effective SEOs protect time for analysis, writing, and strategic thinking – the work that actually moves projects forward. 

Block dedicated focus time, decline meetings where your presence isn’t essential, and suggest asynchronous updates when appropriate. 

Protecting your time isn’t selfish. It prevents burnout and keeps you delivering work that matters.

Leave the past behind

It’s natural to reference past employers, but constant comparison can make you seem resistant to new ideas or unaware of context. 

Every organization has its own culture, pace, and priorities. 

Share relevant frameworks when they help, but adapt to the environment you’re in. 

Your credibility grows when you focus on what works here – not on what worked there.

Dig deeper: The top 5 strategic SEO mistakes enterprises make (and how to avoid them)

Get the newsletter search marketers rely on.


Working with others

No SEO operates in isolation. 

In enterprise environments, success depends on engineers who make optimizations possible, analysts who surface insights, and product managers who balance priorities. 

Navigating these relationships requires empathy, patience, and strategy. 

Often, your ability to guide discussions, document decisions, and build trust matters more than technical skill. 

When you collaborate with intention, SEO becomes less about convincing others to care and more about creating shared ownership of the outcome.

Guide through questions

Some of the most effective leadership moments come from asking the right questions rather than supplying the answer. 

Many of my biggest wins happened when I helped stakeholders arrive at the solution themselves. 

When people believe they’ve discovered the path forward, they take greater ownership and champion the outcome. 

This is especially powerful in SEO, where teams may be hesitant to adopt recommendations. 

Asking questions shifts conversations from resistance to curiosity and reframes SEO as a shared opportunity instead of an external directive. 

Influence grows when collaboration feels like discovery, not pressure.

Document everything

In large organizations, memory fades quickly. 

Document ideas, decisions, experiments, and notable conversations so you have a clear record when questions resurface months later. 

Documentation turns “I think” into “I know,” strengthening your credibility and protecting your work. 

Whether you keep notes in shared documents, project tools, or automation-assisted summaries, the goal is the same – create a defensible trail of how decisions were made and what impact followed. 

When leadership asks about traffic shifts or delayed recommendations, your written history becomes both insight and insurance.

Trust carefully

Collaboration matters, but discernment protects your momentum. 

Not everyone who agrees in a meeting is invested in follow-through. 

Politics, shifting priorities, or competing metrics often influence behavior more than logic. 

Learn who reliably delivers and who disappears when accountability is needed. 

For SEOs, true allies in engineering, product, or analytics can make or break execution. 

Align with those who follow through and stay cautious around those who view SEO as competition. 

Protect your credibility by choosing collaboration with intention, not assumption.

Respect cross-team partners

The engineers, analysts, IT admins, and product managers beside you often carry projects across the finish line. 

Early in my career, I made the mistake of treating these partners as support rather than as collaborators. Their expertise is what turns strategy into action. 

Treat them as equals who share ownership of outcomes. Involve them early, respect their constraints, and acknowledge their contributions. 

When partners feel valued, they become advocates – raising SEO needs in rooms you may not be in. 

The strongest SEO wins aren’t solo efforts; they come from relationships built on mutual respect and shared momentum.

Dig deeper: The design thinking approach to enterprise SEO

Mental well-being

Sustaining a long-term SEO career requires more than technical skill – it requires balance, boundaries, and emotional resilience. 

Constant algorithm changes, shifting priorities, and cross-team dependencies can drain you if you don’t protect your energy. 

Mental well-being isn’t a luxury – it’s a strategy for longevity. 

When you manage your mindset with the same discipline you apply to a site audit, you gain clarity, patience, and perspective – all qualities that make you more effective.

Take your PTO

Early in my career, I worried rankings would collapse the moment I took time off. 

They never did – but my judgment did when exhaustion set in. 

Burnout distorts perspective, makes you reactive to data, and limits strategic thinking. 

Rest isn’t indulgence, it’s maintenance. 

Search is a long game measured in quarters, not days. 

A week offline is recoverable. Burnout is not. 

Protect your energy with the same discipline you protect a site’s uptime.

Save compliments

Much of SEO happens behind the scenes, and visibility doesn’t always follow impact. When someone praises your work, save it. 

Short notes from peers, partners, or managers become valuable artifacts during promotion cycles or job searches. 

Collecting this feedback isn’t about ego – it’s about building equity and giving yourself a factual record of how you support the business.

Positive goes a long way

Every team has someone whose burnout becomes contagious. Don’t become that person. 

Positivity doesn’t mean ignoring problems – it means creating space for solutions. 

I once put a direct report on a performance improvement plan after his frustration began affecting morale. 

After delivering the notice, I took him to lunch for an honest, empathetic conversation. That moment shifted everything. 

His attitude improved, he worked his way off the PIP, and he later became a director at another company. 

Compassion doesn’t replace accountability, but it makes growth possible. Leadership is as much about tone as it is about tactics.

Buffer your estimates

In corporate life, meetings multiply faster than progress. Dependencies shift. 

Priorities change without warning. Build a cushion into your timelines. If you think something will take a week, plan for 10 days. 

For SEOs, many delays sit outside your control – engineering queues, content operations bottlenecks, competing releases. 

A buffer protects your credibility and keeps expectations grounded. Underpromise and overdeliver isn’t cliché – it’s survival.

Detach emotionally

Leadership skepticism about SEO is rarely personal. It’s usually about budgets, bandwidth, or competing bets. 

Early in my career, I saw every pushback as a critique of my competence. 

Over time, I learned it was part of the negotiation process. 

When an initiative is deprioritized, it doesn’t mean your expertise has lost value – it means resources moved elsewhere. 

Anchor conversations in business impact, not identity. Influence lasts longer when driven by logic rather than frustration.

Avoid gossip and SEO fights

There was a time when I wasted energy debating SEO theories or venting about internal politics. 

It felt good in the moment but changed nothing. My credibility grew the day I stopped trying to win arguments and started aiming for outcomes. 

When disagreements arise, document your position, present the data clearly, and move on. 

Rising above gossip doesn’t mean disengagement – it means choosing professionalism over noise.

Keep perspective

SEO isn’t emergency medicine, though corporate urgency can make it feel that way. 

Most “crises” come from impatience with the slow, cumulative nature of search. Daily fluctuations rarely matter when the trendline is healthy. 

Remind stakeholders – and yourself – that meaningful growth takes time. 

When pressure for overnight results rises, stay grounded. The long game always wins.

Work isn’t life

Work can challenge and fulfill you, but it shouldn’t define you. 

The most effective professionals invest in relationships and interests outside the company. 

Detaching your identity from your job doesn’t weaken your ambition – it stabilizes it. 

When your sense of worth isn’t tied to the next quarterly metric, you lead with more confidence and less fear. 

Success becomes sustainable when life stays bigger than work.

Dig deeper: SEO’s future isn’t content. It’s governance

From optimizer to organizational catalyst

Fifteen years in corporate SEO have taught me that technical skill is only half the job. 

The other half is navigating people, priorities, and perspective. 

Algorithms will evolve, tools will change, and org charts will shift, but your ability to adapt, communicate, and lead determines how far you go. 

Success in SEO isn’t about chasing every update or proving you’re the smartest person in the room. 

It’s about building trust, creating clarity, and sustaining momentum through both wins and setbacks.

The most impactful SEOs aren’t just tacticians. 

They’re translators, connecting data to business strategy, ideas to execution, and people to purpose. 

When you recognize that your influence extends beyond rankings, you move from contributor to catalyst. 

SEO may begin with optimization, but the real work is shaping how organizations think, act, and grow. That’s the craft worth mastering.

Control is getting a sequel, and it’s a hack and slash!

12 December 2025 at 18:50

Control Resonant is coming to PC and consoles in 2026 Remedy has just unveiled Control Resonant, their upcoming sequel to 2019’s Control. The game is coming to PC and consoles in 2026, following Dylan Faden, the brother of Control’s protagonist Jessie Faden. Unlike Control, Control Resonant will be a hack-and-slash game, with Dylan Faden’s weapon […]

The post Control is getting a sequel, and it’s a hack and slash! appeared first on OC3D.

Intel Evaluates Wet Etch Equipment from China-Linked Supplier for 14A Node

12 December 2025 at 19:49
Intel has conducted early tool qualification tests on wet etch systems from ACM Research as part of its preparations for the next-generation 14A node, which is scheduled for volume production in 2027. These evaluations have drawn external political attention because ACM has significant research and manufacturing facilities in China and has faced U.S. restrictions on its overseas company departments. The situation is further complicated by a past investment in ACM through Walden International, a firm associated with Lip-Bu Tan, who now leads Intel. Intel has not yet announced a decision to adopt ACM's tools for 14A production, nor provided any statement.

The new tool testing has led to political scrutiny and calls for stricter procurement rules for companies that have received government support. Although ACM Research is a U.S. company, its research and operations expansion in China pose a security threat to government-backed Intel, which is striving to maintain American semiconductor independence. At the same time, Intel has already confirmed its use of ASML's High-NA EUV lithography, another tool from the West that is prohibited from being sold to Chinese entities. ASML operates 12 offices across China, primarily for operational purposes, but it is not under the same level of scrutiny. We are awaiting any possible updates to determine if there are additional underlying reasons why Intel and ACM Research are facing challenges in this situation.

Core Ultra 200K Plus SKUs Leaked by Shop, Listings Divulge "Arrow Lake-S Refresh" Specs

12 December 2025 at 19:49
Prime ABGB, and Indian computer hardware store, has inadvertently revealed "Arrow Lake Refresh" desktop processor specifications several weeks in advance of a much-anticipated early 2026 launch. Details of Intel's upcoming "Core Ultra 9 290K Plus" and "Core Ultra 7 270K Plus" SKUs have mostly tumbled out from benchmark database entries, but momomo_us's latest discovery indicates a prepping of launch stock through retail channels. Prime ABGB's listings to not offer any pricing information, but comprehensive spec tables—kindly collated below, by VideoCardz—and renders of familiar black box designs are still present on the webstore (at the time of writing).

An overview of the unreleased flagship "ARL-S Refresh" chip states: "(this) first SKU is the Core Ultra 290K Plus, which will be replacing the current-gen Core Ultra 285K. It has the same 8P+16E core count, but the P-Core turbo has been bumped 100 MHz to 5.6 GHz, and the E-Core now turbos at up to 4.8 GHz, up from 4.6 GHz." The other overview seems to contain/retain placeholder information: "(the) 270K Plus appears to be part of the Arrow Lake‑S Refresh for desktops from Intel. It is positioned as an enhancement over the existing 265K (and possibly 285K) models with higher core counts and faster memory support." According to recent whispers, a third "Arrow Lake-S Refresh" option—Core Ultra 5 250K—is expected to serve as a successor to the current/non-Plus generation's upper-mid-range Core Ultra 5 245K model. Given recent leak rate upticks, PC hardware news outlets reckon that the Core Ultra 200K Plus processor series will be released following an official introduction at CES 2026.

(PR) Capcom's All-new IP PRAGMATA to Launch on April 24, 2026

12 December 2025 at 19:15
Capcom Co., Ltd. today announced that sci-fi action-adventure game PRAGMATA, a completely new IP, is scheduled for release on April 24, 2026. PRAGMATA is a new type of sci-fi action-adventure game mixing puzzle and action elements. In the game, which takes place on the moon in a near-future world, the spacesuit-clad Hugh and android girl Diana cooperate while fighting their way back to Earth. By bringing the title to Nintendo Switch 2 in addition to PlayStation 5 system, Xbox Series X|S and PC, Capcom looks to further advance its multi-platform strategy and expand its user base. Moreover, a playable demo of the game will be released first on PC starting today, December 12, to further convey the appeal of the title. The company hopes that players look forward to PRAGMATA, which has already garnered acclaim for its playable demos at global events, including Tokyo Game Show 2025, one of the largest game shows.

Capcom remains firmly committed to satisfying the expectations of all users by leveraging its industry leading game development capabilities in order to create highly entertaining gameplay experiences.

(PR) Frictional Games Unveils ONTOS, a Spiritual Successor to SOMA

12 December 2025 at 19:08
Hi everyone—Thomas from Frictional Games here. We're so excited to finally talk about our next game: Ontos, a sci-fi mystery thriller coming in 2026. Since the release of Soma, ten years ago, we've been hard at work trying to take that experience and bring it to the next level. Something that pushes our gameplay, design scope, and philosophical themes further than we've ever gone before, and we're finally able to show a little more for you today.

In Ontos you'll play as Aditi, who has received a message from her estranged father promising to reveal the mysteries of their shared past, including the truth about an inexplicable miracle from her childhood. Aditi's quest for answers will lead her to the repurposed moon hotel Samsara, a shadow of its former glory. Aditi knows the journey ahead will be difficult, but she's driven to get to the bottom of the impossible enigmas that have played on her mind, haunted her even, since she was a kid.

Apple A19 Pro & A19 Die Size Analysis Indicates 9-10% Smaller Than A18 Models

12 December 2025 at 18:56
Apple launched its A19 Pro and A19 mobile processors about three months ago. The 3 nm 64-bit Arm-based SoCs drive a new wave of iPhone 17 series smartphones, as well as the ultraslim + lightweight iPhone Air. It took a while for close-up die shots to emerge from independent groups. Eventually, close-ups of the A19 Pro's layout turned up online, mid-way through November. Investigations have focused on Apple's selection of TSMC's cutting-edge N3P node process; granting a noticeable reduction in die areas, when compared to previous-gen equivalents. 2024's A18 Pro and A18 designs are 3 nm chips, but manufactured via N3E (FinFET)—an older/less advanced node. The leading foundry's N3P product is referred to as a "high-performance variant."

When comparing the current flagship chipset (A19 Pro) to its predecessor (A18 Pro), keen observers noted a 10% reduction in footprint—going from 105 mm² down to 98.6 mm². Additionally, SemiAnalysis reckons that the A19 is 9% smaller than its forebear (A18). According to their calculations, the upgrade to N3P would only grant about a 4% difference in area. Logically, Apple's engineering team must have played around with other aspects in order to reach nine to ten percent shrinkage. SemiAnalysis outlined important improvements across the latest chip designs: "looking at core areas, The P-Core shrank by 4%, while the E-Core and GPU are 10% larger, reflecting the increased transistor budget for the large efficiency gains seen in benchmarks...The cache macro doubled in size to 32 KB for a 10% higher density cache: A18 4 MB of SLC: 1.08 mm², and A19 4 MB of SLC: 0.98 mm². There's also a more area efficient layout of all the minor 'uncore' SOC area (e.g. display/media engine, ISP, security etc)." In conclusion, they propose that several smart design innovations have lead to "an area reduction comparable to a major node shrink," overall a big achievement, albeit in a smaller package.

Klipit App – Expense Management Application for both individuals & Enterprises


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New Advanced Phishing Kits Use AI and MFA Bypass Tactics to Steal Credentials at Scale

Cybersecurity researchers have documented four new phishing kits named BlackForce, GhostFrame, InboxPrime AI, and Spiderman that are capable of facilitating credential theft at scale. BlackForce, first detected in August 2025, is designed to steal credentials and perform Man-in-the-Browser (MitB) attacks to capture one-time passwords (OTPs) and bypass multi-factor authentication (MFA). The kit

Flaw in photo booth maker’s website exposes customers’ pictures

12 December 2025 at 19:37
Hama Film makes photo booths that upload pictures and videos online. But their back-end systems have a simple flaw that allows anyone to download customer pictures.

AI Startup Spending Surges Amidst Supply Constraints

12 December 2025 at 18:45

The post AI Startup Spending Surges Amidst Supply Constraints appeared first on StartupHub.ai.

The current landscape of artificial intelligence is characterized by insatiable demand, a phenomenon starkly illuminated by Immad Akhund, co-founder and CEO of Mercury, in a recent CNBC Squawk Box interview. Akhund, whose fintech firm provides banking services to a significant portion of early-stage startups, offered a unique vantage point into the financial flows underpinning the […]

The post AI Startup Spending Surges Amidst Supply Constraints appeared first on StartupHub.ai.

NeuroDiscoveryBench Sets New Standard for Neuroscience AI Benchmarks

12 December 2025 at 18:18

The post NeuroDiscoveryBench Sets New Standard for Neuroscience AI Benchmarks appeared first on StartupHub.ai.

NeuroDiscoveryBench establishes the first dedicated benchmark for neuroscience AI data analysis, challenging systems with complex, real-world data questions.

The post NeuroDiscoveryBench Sets New Standard for Neuroscience AI Benchmarks appeared first on StartupHub.ai.

‘Chip War’ author Chris Miller on the battle of AI chip export controls

12 December 2025 at 18:17

The post ‘Chip War’ author Chris Miller on the battle of AI chip export controls appeared first on StartupHub.ai.

“We have to be very careful when deciding which countries and which companies we sell these to.” This statement by Chris Miller, author of “Chip War,” encapsulates the high-stakes debate surrounding the export of advanced artificial intelligence chips. Miller spoke with CNBC’s Squawk Box about the intricate relationship between national security, industry profitability, and the […]

The post ‘Chip War’ author Chris Miller on the battle of AI chip export controls appeared first on StartupHub.ai.

Disney’s AI Foray: A Market Leader Move or a Copyright Minefield?

12 December 2025 at 17:45

The post Disney’s AI Foray: A Market Leader Move or a Copyright Minefield? appeared first on StartupHub.ai.

Disney’s recent $1 billion investment in OpenAI and its pioneering move to allow fans to generate AI videos with its iconic characters has sent ripples through Hollywood, signaling a pivotal shift in how intellectual property might be leveraged in the age of generative AI. This strategic embrace, lauded by some as a bold market leader […]

The post Disney’s AI Foray: A Market Leader Move or a Copyright Minefield? appeared first on StartupHub.ai.

Fernandez: We’ve seen a lot of rethinking recently around the AI trade

12 December 2025 at 17:15

The post Fernandez: We’ve seen a lot of rethinking recently around the AI trade appeared first on StartupHub.ai.

Fernandez observed “a lot of moments of doubt” surrounding the AI theme, a sentiment that has been building over recent weeks. This isn’t merely a cyclical dip but a deeper recalibration, signaling that the initial gold rush mentality is giving way to a more pragmatic assessment. She emphasized that the investment strategy can no longer […]

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The AI gold rush is over: Why AI’s next era belongs to orchestrators

12 December 2025 at 18:00
orchestrators

For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of it as the “Lover” phase where everything is shiny, new, and full of possibility.

  • The behavior: Buy everything.
  • The metric: Can it generate something cool?
  • The vibe: Pure FOMO.

But we’re entering a new era now. Call it the “Reputation” phase, which is darker, edgier, and entirely focused on receipts. 

A sign of this shift was in the headlines recently, blaring on about Microsoft lowering its AI sales targets. The hot takes rushed in to frame it as a disappointment, a slowdown, and even a sign that enterprise demand is cooling.

They all misread the moment. This is really a sign of the market graduating.  

We’re maturing. The AI gold rush era is coming to an end. Microsoft’s recalibration is one of many signals of this shift being felt broadly across the market, as we enter AI’s Production Phase era. 

Another sign is how the questions leaders are asking have started to mature:

  • Does this actually work inside my business?
  • Does it connect to our stack?
  • Does it move revenue?

Leaders are getting smarter and choosier. It confirms what many CMOs have suspected: We don’t need more tools. We need orchestration across the tools, so we use what we have more effectively and cohesively.

This shift comes as the broader AI market remains unsettled. 

Nearly 40% of U.S. consumers have tried generative AI, but only half use it regularly, according to eMarketer. Platform loyalty is fluid. ChatGPT’s global traffic share fell from 86.6% to 72.3% in a year, while Google Gemini tripled to 13.7%.

For marketers, this volatility means orchestration is critical to future-proof against a fragmented ecosystem.

The ‘Pilot Theater’ problem

The martech landscape just crossed 15,384 solutions, up 9% from last year according to ChiefMartec. We’ve never had more capability available.

Yet Gartner shows martech utilization has dropped to just 33%. Companies are paying for the full stack but extracting value from one-third of it. Even as budgets are getting slashed everywhere.

During the gold rush, we bought point solutions to fix functional problems. A tool for copy. A tool for creative. A tool for bidding. Each team got their own set of tools. We built rooms full of brilliant soloists but never hired a conductor.

The result is something I call Pilot Theater: impressive AI demos that look innovative but can’t deliver enterprise ROI because they’re trapped in silos.

Here’s what Pilot Theater looks like in your actual P&L:

  • The budget disconnect: Your CTV campaign sparks a 40% spike in branded search. Your search team has no automated way to adjust bids or shift budget. By next week’s meeting, the moment has passed and a competitor captured the demand you created.
  • The experience break: A prospect engages with your LinkedIn Thought Leader Ad and visits your pricing page—clear buying intent. Your demand gen platform doesn’t catch that signal. It retargets them with a generic intro-to-brand ad. You just paid to move them backward in the funnel.
  • The content gap: Sales loses late-stage deals because Finance keeps blocking contracts over compliance questions. Meanwhile, your content team, unaware of this pattern, keeps producing top-funnel brand stories instead of the ROI calculators and security docs needed to close.

The signals exist, as does the technology. 

What’s missing is the coordination. And the pressure to fix this is mounting, with 86% of CEOs expecting AI ROI within three years (eMarketer). 

Flashy pilots aren’t enough anymore. The orchestration gap is now a revenue risk.

From automation to agentic orchestration

Most leaders still confuse automation with orchestration.

Automation is rigid: “If X happens, do Y.” Orchestration is adaptive: “Achieve goal Z using the best available tools and conditions.”

In this new agentic AI era, you have systems that go beyond generating content to observing, coordinating, and optimizing workflows across your entire stack.

Think of orchestration as the nervous system of your marketing operation. The connective tissue that interprets signals across channels and triggers the next best action, instantly.

I’d even call this a survival strategy. Smaller AI platforms are running out of time as VCs lose patience, according to eMarketer. The prize for winning in AI is massive, but so are the resources required. 

Betting on a single vendor is risky. Building adaptive orchestration is how you stay ahead when the ecosystem reshuffles.

What real orchestration looks like

Much of this is happening now, with manual handoffs being replaced with intelligent feedback loops. Here are three real-world examples:

  1. The Budget Fluidity Workflow
  • Signal: Your prospects exposed to CTV (Connected TV) ads show 3x higher CTR (Click-through-rate) on branded search terms.
  • Action: Your orchestration layer automatically creates bid modifiers and routes budget toward that high-intent segment in real time.
  • Result: You capture the demand you created instead of letting competitors conquest it.
  1. The Buying Group Alignment
  • Signal: Three stakeholders from the same enterprise account engage with your content within 48 hours.
  • Action: Your system flags the account as “Active,” alerts Sales, and automatically shifts creative strategy from education to social proof to compliance.
  • Result: You market to the account, not a cluster of disconnected individuals.
  1. The Sales-to-Content Loop
  • Signal: Your conversation intelligence tools surface repeated blockers: “security certification,” “integration timeline,” “ROI proof.”
  • Action: Your orchestration layer identifies missing bottom-funnel assets and triggers a workflow for the content team to prioritize those materials.
  • Result: Your content aligns with real buyer needs not just an editorial calendar built weeks ago. 

The rise of the “Builder” leader

One of the most telling stats in the 2025 State of Martech report: Custom-built internal platforms jumped from 2% to 10% of core stacks. 

A 5x increase in a single year.

Marketing teams are evolving into product teams. Product management tools grew from 23% to 42% penetration, the highest growth of any martech category.

The off-the-shelf ecosystem isn’t solving the coordination problem fast enough. So marketing leaders are building it themselves.

This mirrors what’s happening in AI platforms. Google’s Gemini is surging thanks to deep integrations across search, browser, and mobile OS. Advantages OpenAI can’t match. The lesson for marketers is that integration wins.

Welcome to your conductor era

Don’t fall for the hot takes touting the end of this era as a sign of the AI bubble popping. This is the end of AI tourism.

In this new era you can’t force growth with volume. You have to orchestrate it with intelligence.

Your competitive advantage will come from building the best AI nervous system. One that can sense a signal in one channel and react across the whole stack before the opportunity moves on.

Especially as AI platforms race to monetize through ads and sponsored content, orchestration layers help you measure and optimize ROI across the entire funnel.

The gold rush is over. The production era is here and it belongs to the orchestrators. 

What Black Friday reveals about how LLMs understand ecommerce

12 December 2025 at 17:00
Black Friday ecommerce AI

Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand.

So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the answers they generate.

As we reviewed the dataset, a clear pattern emerged: Black Friday acts as a natural stress test for AI-driven discovery.

The sheer volume of queries, the range of categories, and the speed of shifting consumer attention expose the sources, structures, and behavioral tendencies that shape how LLMs reason about products, retailers, and intent.

The results offer a preview of how AI search is evolving – and how the broader commerce ecosystem will feel the impact.

TLDR; 

  1. LLMs overwhelmingly rely on a small cluster of external domains with YouTube, big-box retailers, and U.S. review media dominating the landscape.
  2. Generalist retailers win decisively, capturing nearly half of all retail mentions and becoming the “default funnel” LLMs use to answer shopping questions.
  3. Social and UGC sources surge during Black Friday, growing +8.1%, while classic retail and media sites lose share.
  4. Off-page signals matter as much as on-page signals: Reddit, YouTube, Amazon, and Consumer Reports collectively shape the “External Data Sources” LLMs use to compare and recommend products.
  5. Structured comparison content is disproportionately influential, far more than brand-owned assets.
  6. LLMs behave differently not only from Google, but from each other, with each Gemini, OpenAI, and Perplexity producing different formats, lengths, and reasoning patterns.

LLMs don’t look at the commerce ecosystem like search

In traditional search, the funnel starts with a query and ends with a ranked list of results, often dressed up with shopping carousels, popular products, and other curated touches. In AI search, the funnel flips.

The model begins with its internal map of the world – a compressed web of relationships, sources, and signals – and then builds an answer. In shopping, an LLM’s goal is to deliver a purposeful response, not a shopping experience.

When we reviewed the top 50 most-cited domains across 10,000 LLM responses – spanning deals, reviews, comparisons, and product recommendations – the distribution was far from neutral:

  • YouTube: 1,509 citations
  • Best Buy: 950
  • Walmart: 885
  • Target: 477
  • TechRadar: 355
  • RTings: 342
  • Consumer Reports: 325

This cluster shapes much of the commercial “knowledge” LLMs draw from. It leans toward large retailers, widely cited media outlets, and platforms built around comparisons or reviews. Together, these sources create a collection of resources that lets models deliver direct answers across any vertical, product type, or consumer need.

How LLM behavior shifts before and during Black Friday

In our analysis of 10,000 responses, we compared the week leading up to Black Friday with the event itself. Before Black Friday, responses were anchored in planning behavior:

  • Retail and brand domains: 59.6%
  • Media: 23.4%
  • Social and UGC: 17%

Users prepare by comparing, researching, and setting baselines – and LLMs mirror that behavior. Even prompts that included “Black Friday” tended to produce expectation-setting responses:

  • “Isnt it too soon to start searching for black friday?”
  • “Althought it is before black friday…”

When the event began, the mix shifted fast. Social and UGC content jumped to 25.1%, gaining more than eight points of share, while retail and media both edged down.

What sources LLMs prioritize during shopping seasons

This shows a shift inside the models: as uncertainty rises and pricing and inventory move around, LLMs lean harder on human discussion and experiential content.

This pattern mirrors consumer behavior but also shows how heavily models rely on conversation-driven sources for real-time decision cues.

The weight of off-page content

One of the clearest insights from the dataset is the weight third-party domains have on AI reasoning. Today’s LLMs win by absorbing as much human interest in products as possible. The players that supply huge volumes of consumer insight, reviews, product demos, sentiment, and structured data end up shaping how models reason and decide.

In an Athena analysis of external influence in retail and ecommerce (October 2025), five domains appeared consistently as the dominant off-page signals LLMs rely on:

  1. Reddit: 34%
  2. YouTube: 19.5%
  3. Amazon: 15.5%
  4. Business Insider: 9.2%
  5. Walmart: 8.9%
leading off-page sources in LLM shopping responses

Each one shapes a different part of the model’s decision-making process. Across all of them, we see the same pattern: LLMs depend on content that captures real human interest, organizes consumer-driven options, and reduces uncertainty with verifiable data.

Today, LLMs are building a fortress of product data that will unlock the most powerful shopping-discovery tool consumers have ever used.

The role of brand-owned content

Although third-party domains dominated, brand websites still played a measurable role in the dataset. They create a crucial path forward for any consumer brand that wants to win in AI discovery.

A site’s internal structure plays a major role in how a model interprets a brand.

According to the Athena retail & ecommerce dataset:

  • The homepage accounted for 40%
  • Blog content accounted for 10.6%
  • Product pages accounted for 10.5%

The homepage serves as the brand’s primary identity layer. It sets the tone, defines the positioning, and gives the model the simplest semantic signals to read.

Blogs and product pages play a different role. They provide definitional clarity, long-tail context, and the factual detail the model needs.

Brands that rely on promotional copy, unclear hierarchy, or thin product content leave major visibility on the table.

Today, LLMs use brand content to validate and deliver direct responses—but only when off-page content and data justify the brand’s place in the conversation.

Which retailers rise to the top

Across the entire dataset, a few categories dominated model responses.

Retailer share in LLM responses during Black Friday

Generalist retailers own the conversation with 48% share

Walmart, Target, and Best Buy capture nearly half of all retail citations. Their breadth, familiarity, and content depth put them at the center of LLM commerce reasoning.

Electronics specialists own 23% of the share

Best Buy leads by a wide margin, followed by Newegg and Micro Center. Tech-focused queries consistently push models toward these sources – though the surge in electronics during Black Friday likely amplifies this effect.

Other verticals remain far behind

Fashion, beauty, pharmacy, home, DIY, and pets each take smaller slices, even with strong category leaders in play. The imbalance reflects the sheer volume of content generalist retailers produce compared with niche verticals.

Different platforms, different behaviors

As we reviewed the platforms, another pattern stood out: major LLMs don’t just answer differently – they think differently. Each one has its own rhythm, preferred structures, and style of presenting commercial information.

Gemini produces the most expansive outputs. Its responses averaged 606 words, with 97.6% using lists and 92.3% using headings.

The model often delivers essay-length explanations, averaging nearly 28 list items per response. It treats Black Friday as if every query deserves a full article.

OpenAI sits in the middle. It averaged 401 words per response, with 99% including lists and nearly two-thirds using headings. Its lists were even denser, averaging 32 items.

Perplexity moves in a different direction. Its typical response was 288 words, with far fewer list items – about 9.7 on average – and fewer headings overall. It favors short, direct summaries. Even with complex topics, it compresses the information into something that reads like an executive brief.

These differences reveal distinct retrieval and reasoning strategies that shape how each model interprets brands, categories, and commercial intent.

As AI-driven discovery takes a larger role in search, teams will need to think about visibility in terms that respect each platform’s internal logic – not in broad strokes.

What are the implications for retailers and brands?

The data points to a clear direction: AI search is becoming its own ecosystem – shaped by familiar SEO inputs, source quality, content structure, and off-page signals, all interpreted by language models to deliver a clear response.

If your content isn’t clearly labeled, semantically structured, and reinforced across the web, it risks becoming invisible to AI systems surfacing answers or product suggestions.

In this new environment, retailers and brands must rethink how they communicate—not just on their own domains, but across the entire digital discovery surface.

On-page actions that matter

  • Build semantically coherent homepages that reflect brand, product categories, and relevance to core queries. LLMs prefer clarity over cleverness.
  • Strengthen product pages with structured, factual content, clear specifications, variant descriptors, and Q&A content that mirrors user research intent.
  • Create educational content clusters tied to core product themes. These serve as reusable “content scaffolding” for AI models looking to contextualize a product.

Off-page actions that matter

  • Foster review ecosystems and discussion forums (e.g., Reddit, Quora, third-party review sites). These validate trust signals LLMs associate with product quality.
  • Ensure regular presence in comparison and recommendation-driven media (e.g., “best of” lists, product roundups, influencer explainers).
  • Invest in rich media that features the value of products, especially YouTube and TikTok. Video content trains LLMs on product use cases, sentiment, and experiential value.
  • If you participate in marketplaces, ensure product data is accurate and indexable. Structured product availability data from Amazon, Walmart, Etsy, and others is increasingly being ingested into AI discovery pipelines.

Why this matters now: The shopping research shift in ChatGPT

OpenAI’s recent Shopping Research announcement further raises the stakes. Through ChatGPT, OpenAI is now capturing real-time consumer research behavior – preferences for price, color, variants, availability, and more – to build what is essentially a user-trained targeting engine for commerce.

ChatGPT Shopping Research

This isn’t just AI learning about your product. It’s AI learning how users shop.

For decades, retailers like Amazon, eBay, and Walmart have invested in complex taxonomies and refinement layers for discovery: variant mapping, filters, availability rules, and more. Now OpenAI is absorbing that logic not just by crawling, but by interacting with users and watching intent unfold.

For brands and retailers, this marks a shift from passive search optimization to active AI participation. If your content isn’t present, structured, or referenced in these systems, it won’t show up in the AI’s answers – or in the consumer’s journey.

The future of retail will be AI transactions

Black Friday gave us more than a look at which products sold best or which deals consumers chased. It revealed how LLMs behave under real-world demand—how they reason, reference, and prioritize across a fragmented content landscape.

The answers they generated were structured, confident, and increasingly influential, yet incomplete – shaped more by the sources they see most often than by the full depth of what brands offer.

What we’re witnessing isn’t just a new search interface. It’s the emergence of a new shopping architecture – one where agentic commerce replaces traditional browsing, and AI models, not consumers, drive product discovery, comparison, and even transaction.

OpenAI’s launch of Shopping Research makes this shift unmistakable. These models are no longer just language tools; they’re intent engines, trained not only on product data but on how people actually shop. Price sensitivity, variant preferences, real-time availability – all of it is now part of how AI interprets and responds to commercial intent.

For brands, the implications are significant. Visibility will no longer hinge on SEO rankings or ad placements alone. It will come from structured, semantically rich content, surfaced across the right off-page ecosystems, and aligned with the reasoning patterns of each major model.

We call this AI-native visibility – a discipline built to ensure brands aren’t just discoverable, but understood by the systems shaping modern commerce.

Black Friday was only the stress test. The real transformation is still ahead. And it won’t be won by who ranks, but by who is represented – accurately, contextually, and everywhere AI shows up.

Divinity will be much bigger than Baldur’s Gate 3 – Larain confirms

12 December 2025 at 17:58

Larain Studio’s next game will be bigger than Baldur’s Gate 3 and use its own IP At the 2025 The Game Awards, Larain Studios unveiled their next game, Divinity, an RPG that promises to be the company’s “biggest game ever”. For those who are unaware, Larain Studios is the game developer behind Baldur’s Gate 3, […]

The post Divinity will be much bigger than Baldur’s Gate 3 – Larain confirms appeared first on OC3D.

Xbox backwards compatibility for Windows is in the works

12 December 2025 at 17:12

Xbox plans to bring Xbox and Xbox 360 games to Windows through backwards compatibility Another reliable leaker has claimed that Microsoft plans to bring legacy Xbox game support to ASUS’ ROG Ally and other Windows devices through backwards compatibility. An effort is reportedly being made to bring classic Xbox and Xbox 360 games to Windows, […]

The post Xbox backwards compatibility for Windows is in the works appeared first on OC3D.

The cost of RAM has never been higher, making it a bleak time for PC building — Here's how to work around the price gouging while holiday shopping

RAM prices are completely out of control, making it tough to upgrade a PC. Whether you're hoping to buy for yourself or for your favorite PC gamer, I have some advice to help you avoid overpaying.

Gemini 3 launch had less of an impact on ChatGPT than CEO Sam Altman feared — OpenAI eyes January exit from "code red"

OpenAI finally launched its GPT-5.2 model after CEO Sam Altman declared code red following Google's successful Gemini 3 launch. The model ships with advanced capabilities across coding, text, image, and video.

This latest handheld gaming PC channels the spirit of one of my all‑time favorite smartphones, blending nostalgia with power

AYANEO makes some pretty wild portable gaming devices, and in 2026 it's going to be making its first phone. 15 years on, we're finally getting a spiritual successor to the Sony Xperia Play.

ROG Ally makes a stronger case than Xbox Ally X as the handheld gift gamers should grab this holiday

There's no denying that the Xbox Ally X is expensive. If you still want a solid gaming handheld but don't want to pay that much for one, the original ROG Ally is the device to consider, not the Xbox Ally.

Scythe Launches Kotetsu Mark 4 Entry-Level CPU Cooler

12 December 2025 at 18:05
Scythe Japan has launched the Kotetsu Mark 4 (model SCKTT-4000), its latest budget air cooler designed as a follow-up to the popular Kotetsu Mark 3. The new model keeps the familiar single-tower layout with four 6 mm nickel-plated heatpipes, now paired with the Wonder Tornado 120 mm PWM fan, a change from the KAZE FLEX II 120 PWM from Mark 3. The cooler measures 134 × 155 × 80 mm (vs 138 x 154 x 80 mm in Mark 3) with the fan attached and weighs 771 g. The 120 mm fan operates from 350 ±200 RPM up to 2000 RPM, pushing up to 60.29 CFM with noise levels rated between 3.0 and 28.88 dBA. Static pressure is listed at 0.05-2.45 mmH₂O, which should be enough for mainstream CPUs in compact or mid-tower builds. Another change is the restyled top cover adding a bit of attention to details.

Kotetsu Mark 4 is compatible with Intel LGA 1851, 1700, 1200, and 115X and AMD AM4 / AM5 platforms. Scythe includes a single year of warranty. In Japan, the cooler is priced at ¥3,480, roughly $22, an entry-level product for users looking for a quiet, no-fuss CPU air cooler. It's worth noting that Scythe unfortunately shut down its European branch this April, meaning customers in the region now have to rely on European distributors and online retailers. Before the Kotetsu Mark 4, Scythe also introduced the Mugen 6 Dual Fan White Edition in September, a premium variant of the Mugen 6 series that originally debuted earlier this February.

(PR) CRKD Introduces Nitro Deck 2 Controller, First Shipments Expected by Spring 2026

12 December 2025 at 17:56
Level up your handheld play with Nitro Deck 2! A completely new product engineered for compatibility with Nintendo Switch 2 and fully backwards compatible with Switch and Switch OLED. The Nitro Deck 2 delivers redesigned ergonomics, newly optimized controls, and expanded versatility across PC, mobile and smart TVs via Bluetooth and USB.

Nitro Deck 2 holds your console for handheld play, and its removable centerpiece lets it instantly convert into a standalone pro-style controller for use when your console is docked, giving you even more ways to play. Inside, CRKD CaptiStick Technology uses a capacitor-based, zero-contact sensor design engineered to eliminate stick drift and deliver consistent, long-lasting precision with no electromagnetic interference. Customize your setup even further with innovative adjustable controls and tuning through the CRKD Companion App.

(PR) New Demo for Dark Samurai Action RPG Nioh 3 to be Released Jan 29

12 December 2025 at 17:21
During The Game Awards 2025, KOEI TECMO America and developer Team NINJA announced that the new demo for their upcoming dark samurai action RPG, Nioh 3, will be released Jan. 29, 2026 on PlayStation 5 and Windows PC via Steam. In addition, as showcased in the action-packed trailer, new exclusive early purchase bonuses have also been revealed ahead of the game's release on Feb. 6, 2026.

Before transcending through time to save Japan, players will be able to sharpen their blades in the new demo in solo or online multiplayer for up to three players. After completing the demo, fans will be able to carry over their save data to the final game and continue their journey to become Shogun. More details about the new demo will be released at a later date.

(PR) Remedy Entertainment Reveals CONTROL Resonant, Launching in 2026

12 December 2025 at 17:13
Remedy Entertainment unveiled CONTROL Resonant, the highly-anticipated sequel to Remedy's critically acclaimed, multi-award-winning CONTROL. Players will explore a warped Manhattan on the brink of paranatural annihilation in this thrilling action-adventure RPG. Unleash the extraordinary powers of Dylan Faden as he fights for his humanity and survival against a reality-bending cosmic threat. CONTROL Resonant will be published by Remedy Entertainment. Annapurna Pictures are co-financing and co-producing the game as part of a strategic partnership with Remedy Entertainment. CONTROL Resonant is scheduled to be released in 2026 for PlayStation 5, Xbox Series X/S, PC via Steam and Epic Games Store, and Mac via Steam and the App Store.

After years in confinement at the hands of the Federal Bureau of Control (FBC), Dylan Faden's former captors are deploying him at the peak of a supernatural crisis. Charged with combating a mysterious cosmic entity as it alters fundamental aspects of our reality, Dylan must harness his new found powers to take the fight to the myriad threats overwhelming Manhattan. On the path to unlocking the full potential of his supernatural abilities Dylan will also seek out his sister, FBC Director Jesse Faden, as he struggles to comprehend and contain the dangers that have spilled beyond the confines of the Oldest House to tear the world apart.

(PR) Bandai Namco Revives the Legendary Franchise With ACE COMBAT 8: WINGS OF THEVE

12 December 2025 at 17:05
Revealed at The Game Awards with a visceral audio-visual intro priming the audience before dropping a trailer featuring the first glimpse at game play, Bandai Namco Entertainment America Inc. today announced ACE COMBAT 8: WINGS OF THEVE. Developed by Bandai Namco Aces Inc., the first mainline entry in ACE COMBAT in seven years promises to elevate the flight shooting franchise to new heights, harnessing the power of Unreal Engine 5 and proprietary technology to create a visually stunning, ultra-realistic aerial thrill ride.

ACE COMBAT 8: WINGS OF THEVE will feature a deep, engaging Campaign Mode revealed at announcement that puts players in the role of an ace pilot in an emotionally charged story of identity and duty, fighting for the survival of their homeland. With details to be revealed later, the title will also deliver multiplayer modes that thrust players into unforgettable aerial dogfights against friends and foes. ACE COMBAT 8: WINGS OF THEVE is coming in 2026 to PlayStation 5, Xbox Series X/S, and PC via Steam.

(PR) SEGA and The Creative Assembly Announce Total War: Warhammer 40,000

12 December 2025 at 16:55
To mark the end of Total War's 25th Anniversary Celebrations, SEGA and The Creative Assembly Limited are excited to announce Total War: WARHAMMER 40,000. Set within the iconic science-fantasy setting created by Games Workshop, it represents a revolutionary new chapter in the award-winning strategy franchise. The game's debut trailer was introduced at The Game Awards by Emmy-nominated actor and Warhammer 40,000 superfan, David Harbor (Stranger Things, Marvel Cinematic Universe), who will portray a mysterious, yet to-be-revealed character. Within it, the bleak but spectacular setting is on full display as mankind's vast armies battle to protect their crumbling empire in a galaxy ravaged by unending war. Rewatch it here: LINK

WAGE TOTAL WAR IN THE 41 ST MILLENNIUM
For the first time, Total War steps into the far future, bringing its signature blend of strategic depth and cinematic warfare to the brutal, battle-scarred galaxy of Warhammer 40,000. Set within a vast galactic sandbox, players will forge a warpath across the stars, bending the galaxy to their will as they crusade through an age of relentless war and conquest. The game sets out on an ambitious journey to create the ultimate strategy experience for the Warhammer 40,000 universe - one that will grow over time into a sprawling galactic battlefield, packed with iconic heroes, fearsome war machines, and richly-realized worlds.

(PR) Two Thrilling Tomb Raider Adventures Unveiled at The Game Awards

12 December 2025 at 16:41
At The Game Awards earlier this evening, two new entries in the Tomb Raider franchise were announced. Audiences were introduced to the long-awaited next chapter of Lara Croft's story, Tomb Raider: Catalyst, as well as the surprise announcement of Tomb Raider: Legacy of Atlantis, a fully reimagined version of Lara Croft's iconic debut adventure. Watch the trailers now!

Tomb Raider: Catalyst, developed by Crystal Dynamics, marks a bold new direction for the series as Lara Croft embarks on a new adventure across Northern India. Tomb Raider: Catalyst is set in the wake of a mythical cataclysm that has unleashed ancient secrets and awakened the mysterious forces that guard them. When the most notorious treasure hunters from around the world descend on the region, Lara races to uncover the truth buried beneath the fractured landscape and stop those who would use its power for their own gain. As the ancient world collides with the present, Lara must decide who to trust among rivals and allies to prevent a catastrophe and protect a secret that could reshape the future.

(PR) Cadence Readies First Full eUSB2V2 Demo Targeting Edge AI and AI PCs for CES 2026

12 December 2025 at 16:36
Since their debut in 2023, AI PCs have taken the market by storm. Gartner projects that 77 million AI PCs will ship in 2025, representing 31% of the worldwide PC market, and growing to a 55% market share in 2026. Meanwhile, edge AI is multiplying due to a variety of factors, including smaller and more efficient AI algorithms, more powerful AI silicon, and the proliferation of IoT devices.

As laptops, AI PCs, and the latest imaging systems demand even higher performance and lower power, SoCs are challenged to keep pace. Advanced-node SoCs at 5 nm and below must balance efficiency with ultra-low voltages and growing bandwidth needs. High-resolution cameras, faster frame rates, and AI-driven workloads all require interfaces that deliver speed with minimal EMI/RFI noise.

(PR) Biostar Introduces A620MT-E 2.0 AM5 Motherboard

12 December 2025 at 16:22
BIOSTAR, a leading manufacturer of edge computing solutions, industrial motherboards, graphics cards, and storage devices, today unveils the A620MT-E 2.0 motherboard, a reliable and adaptable AM5 platform designed for modern office environments, home entertainment setups, and SI integration projects.

Built on AMD's A620A single chip architecture with full support for Ryzen 9000, 8000, and 7000 series processors, the A620MT-E 2.0 delivers efficient performance and dependable stability for a wide range of everyday applications. It is an ideal choice for office users who need a smooth experience running essential tasks such as web browsing, emails, and productivity software. Home users will enjoy its capability as an HTPC platform for streaming TV shows and movies, listening to music, and engaging in light gaming. SI builders will appreciate its ability to support integrated systems handling customer data, transaction records, communications, and various business processes with consistent and secure performance.

Framework Pushes DDR5 Pricing 50% Higher Amid Shortage

12 December 2025 at 16:16
Framework has published an official company blog post announcing that it is preparing a 50% price increase for its DDR5 memory upgrade configurations. In an effort to remain transparent with customers, the company has stated that it intends to raise the price of DDR5 memory available in Framework Laptop DIY Edition orders by 50%. This decision is a direct response to the significantly higher costs the company is facing from its DRAM suppliers and distributors. As a result, the company cannot absorb all of these cost increases on its own and needs to pass some of them on to the consumer.

The company will not increase the prices of its existing pre-configured systems that include DRAM, as these were acquired at earlier, standard prices. As the memory market becomes more volatile, this might be just the first wave of price hikes, since the company cannot absorb the added costs of new memory orders. Since Framework manufactures various components, from laptops to mini-PCs, the company uses a mix of DDR5, LPDDR5X, and GDDR. All of these are in tight supply due to the AI boom depleting any remaining DRAM inventory.

Clair Obscur: Expedition 33 dominates The Game Awards with nine wins; free DLC available now

12 December 2025 at 16:51

Clair Obscur: Expedition 33 won all but two of the eleven categories it was nominated in. Sandfall Interactive's title always looked like the strongest contender in the GOTY category, going up against Kingdom Come: Deliverance 2, Hollow Knight: Silksong, Hades 2, Donkey Kong Bananza, and Death Stranding 2: On the Beach.

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Reddit argues it isn’t like other social platforms in case against Australia’s social media ban

12 December 2025 at 17:51
Reddit, one of the world's largest social platforms, is arguing that it doesn't meet the definition of "social media platforms" as it seeks to overturn Australia's law banning children under 16 years of age from social media.

China mulls $70 billion domestic chip fabrication injection, would be largest of any government semiconductor investment — Huawei and Cambricon among candidates in push to compete with Nvidia, other U.S. firms

12 December 2025 at 17:07
China is considering investing up to an additional $70 billion in its domestic chip manufacturers in an effort to better compete with US firms like Nvidia. Although exact figures and investment strategies have yet to be decided, this move would be in line with China's "whole nation" approach to tackling its chip shortages.

AI’s New Battleground: From Tech Prowess to User Habit

12 December 2025 at 16:46

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The fervent competition in artificial intelligence has moved beyond a mere technological arms race, evolving into a contest for human attention and ingrained user behavior. This critical shift was at the heart of the discussion between Frank Holland of CNBC Worldwide Exchange and X. Eyeé, CEO of Malo Santo, a firm specializing in scaling AI […]

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4D Gaussian Splatting tools just got $1.7M for Hollywood scale

12 December 2025 at 16:23

The post 4D Gaussian Splatting tools just got $1.7M for Hollywood scale appeared first on StartupHub.ai.

Gracia AI is moving 4D Gaussian Splatting out of the lab and into production workflows, offering the first full-stack infrastructure for photorealistic volumetric video.

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How breakthrough TV ads trigger search spikes and conversions

12 December 2025 at 16:00
Breakthrough TV ads

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions.

That’s why the “Breaking TV Ads Report,” jointly launched by Kinetiq and DAIVID, deserves a spot on every search marketer’s radar.

The monthly report ranks the top-performing new TV ads in the U.S., blending Kinetiq’s real-time TV ad detection with DAIVID’s AI-driven creative analytics to uncover which ads broke through, why they resonated, and what brands can learn from their success.

It’s a powerful reminder that search doesn’t start on Google – it starts in the mind.

As Barney Worfolk-Smith, chief growth officer at DAIVID, recently told me in an email:

  • “Search + TV matter – together. TV can increase search volume by up to 60%, and even more in well-coordinated campaigns. AI has already changed, and will continue to change, the TV-to-search relationship, but the principle remains the same: impactful, emotive TV advertising drives all desirable brand outcomes – with search being one of them. It’s also worth noting that search volume itself is a valuable measure of TV ad effectiveness.”

How LeBron James and Indeed captured attention

The first edition of the “Breaking TV Ads Report” highlighted a commercial that checks every emotional and strategic box: Indeed’s “What If LeBron James’ Skills Were Never Seen?”

The ad traces James’s journey from his early life to his work with the LeBron James Family Foundation, connecting it to Indeed’s “skills-first” hiring message. 

It resonated not only because of its star power but because it made viewers feel something authentic.

The ad generated 11% higher intense positive emotion and 7% higher attention than the average U.S. TV ad, per DAIVID’s data. 

It was joined in the top 10 by campaigns from TikTok (twice), Subaru, and Taco Bell, with emotional themes centered on family, mentorship, and belonging.

Breaking TV Ads Report - Top 10

These aren’t just nice stories – they’re search triggers.

When people connect emotionally with a brand message, they’re more likely to act on it – often by turning to Google or YouTube for more information, reviews, or purchase options.

Dig deeper: Brand + performance: The secret to maximizing ad ROI

TV still drives search

Back in 2011, Google introduced the concept of “The Zero Moment of Truth.” 

But the ZMOT stage in the buying journey – when consumers research a product or service online before making a purchase – was the “new” second step. 

The first step remained “stimulus,” and it could be “a TV ad.”

Many search marketers focus on what happens in the second ZMOT stage, because we can measure impressions, clicks, and conversions on mobile and laptop screens. 

And we ignore the stimulus step because it is sucking money out of our marketing budgets.

But several studies over the past decade have shown that the impact of TV advertising extends directly into search behavior:

  • In 2015, a joint study by Google and Nielsen found that TV ads can boost branded search queries by up to 20%, especially within the first few hours after an ad airs.
  • In 2022, Thinkbox discovered that TV advertising in the UK generates the strongest multiplier effect on search, social, and web traffic of any medium.
  • And in 2024, Comscore research found that when TV and digital are coordinated, cross-channel campaigns deliver stronger engagement, with TV ads prompting “second-screen” behavior – audiences searching, scanning QR codes, or engaging on social media in real time.

Put simply: when a campaign captures attention on TV, search demand spikes – often within minutes.

For SEO and PPC professionals, this presents a clear opportunity to anticipate and capitalize on those moments.

How brands have integrated TV and search

Several major brands have already proven that when TV storytelling and search strategy work together, both channels perform better.

Apple: Creating curiosity that fuels search

Apple’s product launches are masterclasses in cross-channel momentum. 

Every time a new iPhone ad airs, search volume for terms like “iPhone 17 Pro Max” or “iPhone 17 release date” skyrockets.

Apple’s branded search traffic increases by up to 40% in the days following a major campaign, according to Semrush.

Google Trends - iPhone-related search terms

Apple intentionally designs its TV creative to generate questions – not answer them – encouraging viewers to seek out more details online. 

That’s where Apple’s search-optimized landing pages, YouTube product videos, and paid search campaigns complete the journey.

Progressive: Connecting humor to searchable characters

Progressive’s long-running “Flo” campaign shows how consistent creative storytelling translates into search intent. 

The insurance brand’s TV spots spark curiosity around characters, slogans, and offers – leading to measurable spikes in branded searches such as “Progressive car insurance” and “Flo from Progressive.”

Google Trends - Progressive Insurance-related search terms

The brand’s media team aligns paid search and display campaigns with national TV flighting schedules, ensuring that when interest peaks, search ads and organic results are ready to capture demand.

Coca-Cola: The shareable, searchable ad

Coca-Cola’s “Share a Coke” campaign is another classic case of TV leading to search. 

The original “Share a Coke” campaign was launched in Australia in 2011 and involved replacing the Coca-Cola logo on bottles with hundreds of popular first names. 

This personalization strategy was a global success, encouraging consumers to find bottles with their names and share them with friends and loved ones, which boosted sales and created emotional connections with the brand.

The latest “Share a Coke” campaign is a global relaunch targeting Gen Z with a focus on digital experiences and authentic, in-person connections. 

It features personalized cans, a digital “Memory Maker” tool for creating shareable videos, and a partnership with McDonald’s. 

Consumers can find names on bottles or use a QR code to customize bottles – a creative hook that’s sent millions to Google searching “custom Coke” or “share a Coke names.”

Google Trends - Coke-related search terms

The campaign’s success wasn’t just creative; it was data-driven. 

By tracking spikes in branded search and social mentions, Coca-Cola refined its targeting and extended the campaign’s life cycle online.

Dig deeper: Hyper-personalization in PPC: Using data to deliver tailored ad experiences

Measuring creative effectiveness with real audience signals

What makes the new “Breaking TV Ads” report particularly valuable is its data-driven framework for measuring creative effectiveness.

Kinetiq’s proprietary ad detection technology identifies every ad that first airs across 210 U.S. DMAs and 15 streaming apps, capturing over a million daily detections. 

DAIVID’s AI then evaluates each ad’s emotional response, attention, and brand recall, creating a creative effectiveness score (CES) – a composite metric that mirrors how audiences actually experience content.

In a media landscape increasingly defined by short attention spans and fragmented screens, this data provides a rare window into why certain stories break through – and how that resonance correlates with downstream behaviors like search and site visits.

As Kinetiq CEO Kevin Kohn put it, the partnership “gives marketers a holistic view of the TV and CTV advertising landscape – not just what aired, but why it resonated.”

That’s exactly the kind of insight performance marketers need to connect the dots between creative resonance and measurable outcomes.

Dig deeper: Your ads are dying: How to spot and stop creative fatigue before it tanks performance

What this means for SEO and PPC strategy

In February 2025, Neal Mohan, the CEO of YouTube, revealed that: 

  • “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S. (by watch time), and according to Nielsen, YouTube has been #1 in streaming watch time in the U.S. for two years.”

So, search marketers can apply the latest findings from the Breaking TV Ads Report in several ways:

  • Anticipate search spikes: When a high-emotion or celebrity-driven TV ad launches, expect branded searches to rise. Align PPC budgets, ad copy, and keyword targeting around campaign themes and taglines.
  • Optimize for intent moments: TV ads often generate “navigational” queries (brand name) and “informational” ones (product details, offers, or reviews). Ensure that organic content – landing pages, FAQs, and YouTube videos – are optimized to match these queries.
  • Sync search campaigns with TV flighting: Use ad scheduling to mirror TV airtime or streaming rollouts. Research from Nielsen Catalina Solutions shows that coordinated campaigns can deliver up to 60% higher conversion lift compared to siloed efforts.
  • Track branded search as a creative KPI: Branded search volume is one of the most reliable proxies for ad impact. Use tools like Google Trends or Search Console to monitor shifts after major media bursts.
  • Leverage emotional triggers in copy: DAIVID’s data shows that ads evoking strong positive emotions drive higher attention and brand recall. Translate those emotional cues into ad extensions, headlines, and meta descriptions that mirror what audiences feel after seeing the TV spot.

Why the future of performance marketing is cross-channel

Search has long been viewed as a response channel – the final step in a consumer journey. But that view is outdated.

Today’s most successful campaigns use search as a connective tissue between offline inspiration and online action. 

Whether it’s a QR code at the end of a TV ad, a YouTube masthead following a primetime spot, or a Google Shopping ad that captures post-broadcast demand – search is the bridge between storytelling and sales.

As more brands invest in connected TV (CTV) and streaming, the line between “brand” and “performance” marketing will continue to blur. 

Creative effectiveness data helps close that gap – showing which emotional and visual cues are most likely to drive measurable search and conversion behavior.

Ultimately, reports like “Breaking TV Ads” remind us that the most powerful search strategy begins long before the query. 

It begins with attention and emotion, and, increasingly, on the biggest screen in the house.

Dig deeper: How connected TV advertising drives search demand

💾

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

Total War: Warhammer 40,000 is coming, and I’m hyped

12 December 2025 at 14:42

Total War: Warhammer 40,000 is real, and it looks awesome They did it, they skipped 39,996 Warhammers! Jokes aside, Total War: Warhammer 40,000 has been announced, confirming that the Total War franchise is coming to the grim dark future of the 41st millennium. Given the success of Total War: Warhammer, it only makes sense for […]

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Disney's $1 billion investment in OpenAI brings Mickey Mouse to Sora AI's doorstep — will it redefine Hollywood's future?

The Walt Disney Company announced that it is investing $1 billion in OpenAI in a new three-year licensing agreement, which will allow Sora to create user-prompted social videos from its copyrighted content.

(PR) Kioxia Develops Core Technology that Will Allow the Practical Implementation of High-density, Low-power 3D DRAM

12 December 2025 at 14:40
Kioxia Corporation, a world leader in memory solutions, today announced the development of highly stackable oxide-semiconductor channel transistors that will enable the practical implementation of high-density, low-power 3D DRAM. This technology was presented at the IEEE International Electron Devices Meeting (IEDM) held in San Francisco, USA, on December 10, and has the potential to reduce power consumption across a wide range of applications, including AI servers and IoT components.

In the era of AI, there is growing demand for DRAM with larger capacity and lower power consumption that can process large amounts of data. Traditional DRAM technology is reaching the physical limits of memory cell size scaling, prompting research into the 3D stacking of memory cells to provide additional capacity. The use of single-crystal silicon as the channel material for transistors in stacked memory cells, as is the case with conventional DRAM, drives up manufacturing costs, and the power required to refresh the memory cells increases proportionally to the memory capacity.

Email Checker – Fast, Accurate Email Verification API that wont break your account


Email Checker is a smart, high‐accuracy email validation tool that evaluates addresses in real time (or in bulk) using syntax, domain, and mailbox verification. It flags invalid, risky, and disposable emails—helping marketers and developers reduce bounce rates, protect sender reputation, and improve deliverability. With simple API integration and transparent pricing, it’s ideal for any email-driven workflow. TRY: chkfa.st/youremail@domain.com

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Securing GenAI in the Browser: Policy, Isolation, and Data Controls That Actually Work

The browser has become the main interface to GenAI for most enterprises: from web-based LLMs and copilots, to GenAI‑powered extensions and agentic browsers like ChatGPT Atlas. Employees are leveraging the power of GenAI to draft emails, summarize documents, work on code, and analyze data, often by copying/pasting sensitive information directly into prompts or uploading files.  Traditional

Fate of the Old Republic is the Star Wars RPG I’ve been waiting for

12 December 2025 at 13:30

Star Wars: Knights of the Old Republic may finally have a worthy successor At the 2025 The Game Awards, Arcanaut Games unveiled Star Wars: Fate of the Old Republic, a new single-player RPG intended as a spiritual successor to Star Wars: Knights of the Old Republic. Fate of the Old Republic is a new game […]

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Hogwarts Legacy is now free to grab on PC

12 December 2025 at 12:49

Hogwarts Legacy is currently free on the Epic Games Store As announced at this year’s The Game Awards, Hogwarts Legacy is now available for free on the Epic Games Store. This allows PC gamers to grab the game on PC free of charge until December 18th, after which a “Mystery Game” will be free on […]

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(PR) Consumer Electronics and AI Product Launches Lift 3Q25 Top-10 Foundry Revenue by 8.1%

12 December 2025 at 14:23
TrendForce's latest research indicates that the global foundry industry continued to profit in 3Q25, fueled by strong demand for AI in HPC and new consumer-electronics chips and IC peripherals. Revenue was primarily driven by advanced processes at 7 nm and below, with support from high-value wafers. Chinese foundries also expanded their business through supply-chain diversification. As a result, total revenue for the top 10 foundries increased by 8.1% QoQ to nearly US$45.1 billion.

TrendForce notes that expectations for 2026 demand have become cautious amid geopolitical headwinds. Furthermore, DRAM shortages and quarterly price increases since mid-2025 continue to strain downstream production costs. Even though automotive and industrial-control segments are preparing to resume restocking toward the end of 2025, the 4Q25 uptick in foundry utilization will be limited. Consequently, revenue growth among the top 10 is projected to narrow significantly in the fourth quarter.

(PR) Wizards of the Coast's Exodus Gets New The Rise of Jun Aslan Trailer

12 December 2025 at 13:14
When we founded Archetype Entertainment, we wanted to push the boundaries of what RPGs could be. With EXODUS, our sci-fi action-adventure RPG, we had a clear vision: create a protagonist whose journey from nobody to hero mirrors your own growth as a player. In Jun, the game's main character, we hope to have created someone players can immerse themselves in as they confront humanity's greatest threats 40,000 years in the future. Today, I'm thrilled to announce that EXODUS launches Early 2027, and we're celebrating by unveiling our latest trailer: "The Rise of Jun Aslan."

From Salvager to Savior: Jun's Impossible Journey
You are Jun Aslan. When your story begins, you're not humanity's last hope. Not yet. You're a lowly salvager on Lidon, a dying moon forgotten by a galaxy that's moved on. Each day, you scrape through forty thousand years of wreckage: the bones of dead ships and failed dreams left behind by voyagers who came before. That's intentional. We want you, like Jun, to feel that sense of insignificance before the stars finally call to you.

Clair Obscur: Expedition 33 Wins GOTY at The Game Awards 2025, Gets Big Patch with FSR 4 and More Content

12 December 2025 at 12:43
Clair Obscur: Expedition 33, made by the independent French video game developer Sandfall Interactive, is the big winner at The Game Awards 2025 in Los Angeles, taking home the coveted "Game of the Year" award, as well as the "Best Game Direction" and "Best Narrative" awards. In case you missed it, Clair Obscur: Expedition 33 was nominated in a total of twelve categories. Launched in April, Clair Obscur: Expedition 33 got some of the best reviews and has sold over 5 million units worldwide.

To celebrate the win, Sandfall Interactive released the Thank You update trailer, as well as the new free game update, bringing new content with a new playable environment, new music tracks, new boss battles in the Endless Tower, new Luminas and Weapons, official Photo Mode, new localizations, new quality of life and performance improvements across all platforms, including certification for Steam Deck and ROG Xbox Ally handhelds, as well as the official AMD FSR 4 Redstone support.

New React RSC Vulnerabilities Enable DoS and Source Code Exposure

The React team has released fixes for two new types of flaws in React Server Components (RSC) that, if successfully exploited, could result in denial-of-service (DoS) or source code exposure. The team said the issues were found by the security community while attempting to exploit the patches released for CVE-2025-55182 (CVSS score: 10.0), a critical bug in RSC that has since been weaponized in

React2Shell Exploitation Escalates into Large-Scale Global Attacks, Forcing Emergency Mitigation

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) has urged federal agencies to patch the recent React2Shell vulnerability by December 12, 2025, amid reports of widespread exploitation. The critical vulnerability, tracked as CVE-2025-55182 (CVSS score: 10.0), affects the React Server Components (RSC) Flight protocol. The underlying cause of the issue is an unsafe deserialization

LLM Agent Reinforcement Learning Gets Practical

12 December 2025 at 12:18

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Agent Lightning by Microsoft Research makes LLM agent reinforcement learning practical by enabling performance improvements without extensive code rewrites.

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(PR) Arcanaut Studios Unveils Star Wars: Fate of the Old Republic in Collaboration With Lucasfilm Games

12 December 2025 at 12:07
Arcanaut Studios announced Star Wars: Fate of the Old Republic with a teaser trailer revealed live at The Game Awards 2025. Created in collaboration with Lucasfilm Games, Star Wars: Fate of the Old Republic is a narrative-driven single-player action RPG where you step into the role of a Force user on a journey through a galaxy on the edge of rebirth. Led by Casey Hudson, Arcanaut Studios unites veteran storytellers and developers to create a spiritual successor to Star Wars: Knights of the Old Republic that blends innovative storytelling, memorable characters, and heart-pounding combat. Star Wars: Fate of the Republic immerses players in an unforgettable experience where every decision deepens their journey toward light or darkness.

"Working on Star Wars: Knights of the Old Republic was one of the defining experiences of my career," said Casey Hudson, Game Director at Arcanaut Studios. "With Star Wars: Fate of the Old Republic, we're telling a completely new and different story with everything we've learned since - crafting an adventure about choice, destiny, and the timeless struggle between light and dark. It's a dream come true to once again collaborate with Lucasfilm Games."

(PR) Eurocom Launches 780 AC Adapter for Underpowered Dell Alienware 16/18 Area 51 Laptops

12 December 2025 at 11:58
The newest generation of Alienware 16 and Alienware 18 Area-51 systems pushes high-end gaming and professional workloads to new levels with Intel Core Ultra (Arrow Lake-HX) processors, NVIDIA GeForce RTX 50-Series GPUs up to the RTX 5090, high-refresh QHD+ displays, advanced cooling, Wi-Fi 7, Thunderbolt 5, and optional mechanical CherryMX keyboards in a premium, reinforced chassis.

Despite these impressive hardware specifications, performance on these systems can still be held back by the standard 330 W / 360 W AC adapters. Under heavy or extended loads, the OEM power bricks often cannot supply enough sustained wattage, resulting in reduced turbo headroom, inconsistent frame rates, high adapter temperatures, throttling, or battery drain even while plugged in.

Salesforce Agentic AI Redefines Customer Interaction

12 December 2025 at 11:18

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Salesforce Agentic AI redefines customer experience by anticipating intent, moving beyond reactive personalization to deliver proactive, conversational interactions.

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REDR – The secure way to share links


REDR is a secure and affordable link shortening service designed for students, professionals in media, and developers. This platform allows users to create shortened URLs quickly and easily, enhancing link sharing and management. REDR.io emphasizes security and privacy, making it a reliable choice for those who need to share links while maintaining data protection

We make it easy and secure to transform those long, ugly URLs, into short and memorable links, that can be used for a variety of purposes. REDR.io also offers features like password protected URLs, whitelisted and auto expiring URLs. Protect your links today at https://redr.io/

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CISA Flags Actively Exploited GeoServer XXE Flaw in Updated KEV Catalog

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) on Thursday added a high-severity security flaw impacting OSGeo GeoServer to its Known Exploited Vulnerabilities (KEV) catalog, based on evidence of active exploitation in the wild. The vulnerability in question is CVE-2025-58360 (CVSS score: 8.2), an unauthenticated XML External Entity (XXE) flaw that affects all versions prior to

Gemini Deep Research Unlocks Advanced AI for Devs

12 December 2025 at 08:18

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Google has released a significantly more powerful Gemini Deep Research agent, now accessible to developers via the new Interactions API.

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Qwertykeys Reveals Neo98 and Neo75 Enthusiast Wireless Mechanical Keyboards

12 December 2025 at 08:37
Hot on the heels of the recent launch of the QK65 Mk3, Qwertykeys has announced its next two keyboard launches, the Qwertykeys Neo98 and Neo75. The Neo98 will be an 1800 layout mechanical keyboard—meaning it includes a full-size number pad and a navigation cluster, with spacing between the alphanumeric keys, navigation cluster, and the num pad, but the navigation keys above the arrow keys consist of only four keys, and the right shift is shorter than normal—while the Neo75 will follow a traditional 75% layout. The larger layout isn't quite a full-size keyboard, but it offers many of the same benefits for productivity users as a full-size layout, including a full-size zero key in the num pad. Both new keyboards will feature full-aluminium cases as well, and both feature an acoustic chamber in the bottom case and will ship with a full complement of acoustic foams—plate foam, poron case foam, and an IXPE sheet.

Both the Neo98 and Neo75 will feature three mounting options—PCB gasket mounting with silicone or poron foam or a top-mount option for those who prefer a slightly stiffer typing feel and a louder keyboard. The keyboards will both also be available with a choice of aluminium or PP plates, offering different typing sound and feel. In terms of connectivity, the Neo75 and Neo98 will offer Bluetooth, 2.4 GHz, and USB-C wired connections, with the wireless connectivity backed up by dual 2,200 mAh batteries, although Qwertykeys doesn't make any claims about battery life figures. The aluminium cases will also be offered in a variety of anodized color options, with seven pre-configured top and bottom case color combinations available—teal top and silver bottom, slate blue top and silver bottom, taupe gray top and warm silver bottom, orange top and silver bottom, dusty rose top and plum bottom, black top and light gray bottom, and anodized silver top and light gray bottom. The Neo75 and Neo98 will be available for pre-order as of January 5, 2026 on the Qwertykeys site and from official vendors. Pricing has not yet been revealed.

Google Beam AI Redefines Remote Presence

12 December 2025 at 07:18

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Google Beam AI is transforming remote communication with true-to-life 3D video, driven by advanced AI and strategic industry partnerships.

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Google AI Art Collaborations: A Decade of Creative Evolution

12 December 2025 at 06:17

The post Google AI Art Collaborations: A Decade of Creative Evolution appeared first on StartupHub.ai.

Google's Gradient Canvas exhibition showcases a decade of Google AI art collaborations, demonstrating AI's evolving role as a creative partner.

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Notepad++ users urged to update immediately after hackers hijack the app's updater

12 December 2025 at 05:18

The developers of Notepad++ recently discovered an actively exploited vulnerability that enabled hackers to hijack the popular editor's automatic updater. Version 8.8.9 addresses the issue, but users should avoid relying on the updater in earlier releases and instead download the latest installer directly from the Notepad++ website or from TechSpot's...

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OpenAI’s GPT-5.2 Redefines Frontier Models with Unprecedented Gains

12 December 2025 at 04:45

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OpenAI’s latest release, GPT-5.2, marks a pivotal moment in artificial intelligence, delivering substantial advancements across a spectrum of benchmarks and real-world applications. As commentator Matthew Berman highlighted, this new iteration is an “incredible model” and a “significant upgrade over 5.1,” pushing the boundaries of what large language models can achieve in reasoning, efficiency, and practical […]

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Ada – Keeps your inbox organized and replies ready, all inside Gmail or Outlook


Ada is an AI assistant that lives inside your existing email client. It automatically sorts your inbox by priority, filters out newsletters and spam, and drafts replies that match your tone and writing style — all without asking you to switch apps or learn anything new.

You keep using Gmail, Outlook, or Apple Mail as usual, while Ada works quietly in the background. The result is a cleaner, calmer inbox where important messages surface first and routine responses take care of themselves. Nothing to install.

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Stanford’s star reporter takes on Silicon Valley’s ‘money-soaked’ startup culture

12 December 2025 at 04:52
His reporting on a Stanford University president put Theo Baker on the map, but his upcoming book may cement his reputation as the rare young journalist willing to challenge Silicon Valley's startup machine.

Claude’s Connector Revolution: Bridging AI and Enterprise Workflows

12 December 2025 at 04:16

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Claude.ai’s latest advancement, the integration of “connectors,” fundamentally redefines how artificial intelligence can serve as a truly capable productivity partner within an organization’s existing digital ecosystem. As the product demonstration video, “Getting started with connectors in Claude.ai,” illustrates, this feature allows users to “connect the tools you already use to unlock a smarter, more capable […]

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OpenAI’s Decade of Unprecedented AI Transformation

12 December 2025 at 03:45

The post OpenAI’s Decade of Unprecedented AI Transformation appeared first on StartupHub.ai.

Ten years ago, the very notion of artificial intelligence distinguishing a cat from a dog was a formidable challenge, a benchmark for nascent machine learning capabilities. Today, the landscape is utterly transformed, and at the heart of this seismic shift stands OpenAI, whose retrospective video, “10 years.”, chronicles a decade of relentless pursuit, profound breakthroughs, […]

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AI Market Correction is Normal, Opportunity Underestimated, Says Citi’s Heath Terry

12 December 2025 at 03:16

The post AI Market Correction is Normal, Opportunity Underestimated, Says Citi’s Heath Terry appeared first on StartupHub.ai.

“There’s never been anything like this… this is uncharted territory,” declared Heath Terry, Citi’s Global Head of Technology and Communications Research, reflecting on the unprecedented scale and influence of artificial intelligence. His remarks, made during a recent appearance on CNBC’s “Closing Bell Overtime” with John Fortt and Sarah Eisen, offered a nuanced perspective on the […]

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Can you prove AI ROI in Software Engineering? (120k Devs Study) – Yegor Denisov-Blanch, Stanford

12 December 2025 at 02:47

The post Can you prove AI ROI in Software Engineering? (120k Devs Study) – Yegor Denisov-Blanch, Stanford appeared first on StartupHub.ai.

The Quest for Measurable AI ROI in Software Engineering “Can you prove AI ROI in Software Engineering?” This question, posed by Yegor Denisov-Blanch, a researcher from Stanford, cuts to the heart of a critical challenge facing enterprises today. As companies pour millions into AI tools for software development, the ability to demonstrate tangible returns on […]

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Chinese SMIC Achieves 5 nm Production on N+3 Node Without EUV Tools

12 December 2025 at 02:13
Chinese company SMIC has officially achieved volume production of its newest 5 nm-class node called SMIC N+3. This is officially China's most advanced semiconductor node produced without any extreme ultraviolet (EUV) lithography tools, relying on the deep ultraviolet (DUV) to manufacture its silicon. In the latest analysis of the Huawei Kirin 9030 SoC, the TechInsights has confirmed that the chip has officially been manufactured using the new advanced node, bringing Chinese semiconductor independence one step closer to reality. This node is a full generation ahead of the older SMIC N+2, which is 7 nm-class node Huawei has been using to manufacture its Ascend series of AI accelerators and other infrastructure parts.

However, this is not without drawbacks. Since SMIC uses DUV to print silicon designs, the company faces significant challenges in realizing its silicon ambitions. For printing smaller nodes, EUV scanners offer more possibilities due to their much smaller wavelength of 13.5 nm, compared to the smallest DUV immersion scanner wavelength of 193 nm. TechInsights has confirmed that SMIC's N+3 node, despite achieving impressive DUV multi-patterning implementation, encounters significant yield challenges, particularly due to the aggressively scaled metal pitch. As a result, the Huawei Kirin 9030 SoC is likely produced at an operating loss, with a significant portion of dies being discarded or used for downgraded chips.

Keychron Launches Q1 HE 8K All-Aluminium 65% TMR Gaming Keyboard

12 December 2025 at 01:53
Keychron recently unveiled the first keyboards in the 8K refresh of its Q series analog gaming keyboards, and now it has revealed the Q2 HE 8K, which is a 65% version of the Q1 HE 8K. Much like the bigger versions that launched in November, the Keychron Q2 HE 8K features an all-aluminium chassis with a gasket mount, and it uses Keychron's OSA profile double-shot PBT keycaps for a slightly different look than the regular Cherry or OEM profile. It also uses the Keychron Ultra-Fast Lime Magnetic switches, which are lightweight, short-throw magnetic switch, coming in at just 35 gf actuation force and 3.35 mm of total travel. It also features an updated controller, which now delivers 8,000 Hz polling rate, although it has sacrificed the wireless connection of the prior Q HE series keyboards for the reduced latency. The updated sensors in the Q2 HE 8K also make the Q2 HE 8K keyboard compatible with a wider assortment of magnetic switches, rather than being limited to the south-pole Gateron Double-Rail Magnetic switches like previous Keychron HE keyboards.

The Keychron Q2 HE 8K is available from Keychron directly for $229.99, and it is available in both white and black colorways, both of which feature purple accents on the enter and escape keys and the CNC-machined aluminium knobs. The 65% layout is a slight variation of the traditional 65% layout, in the sense that it only features two navigation keys to the right of the alpha column, instead of the regular four keys. This is partially to accommodate the knob, but it is also because the Q2 HE 8K uses an exploded 65% layout, with space between the alpha cluster and the arrow keys and the navigation column. The Q2 HE 8K is fully customizable in Keychron Launcher, with support for analog features like Rapid Trigger, SOCD, Snap Tap, controller emulation, and Mod Tap, but there are also traditional mechanical keyboard customization options, like macro recording, layer setup, and key remapping. Actuation point customization is adjustable from 0.01 mm to 3.35 mm, with a minimum sensitivity of 0.001 mm.

1X struck a deal to send its ‘home’ humanoids to factories and warehouses

12 December 2025 at 02:03
Despite launching as a humanoid robot designed to help consumers around the house, 1X's Neo robots are heading to industrial use cases.

The State of AI Code Quality: Hype vs Reality — Itamar Friedman, Qodo

12 December 2025 at 02:16

The post The State of AI Code Quality: Hype vs Reality — Itamar Friedman, Qodo appeared first on StartupHub.ai.

The promise of AI-generated code is effortless development and unprecedented speed, yet the reality, as articulated by Itamar Friedman, CEO and co-founder of Qodo, is a burgeoning “quality crisis” demanding rigorous attention. Friedman delivered a compelling presentation at the AI Engineer Code Summit, delving into the critical distinction between the hype surrounding AI code generation […]

The post The State of AI Code Quality: Hype vs Reality — Itamar Friedman, Qodo appeared first on StartupHub.ai.

OpenAI’s GPT-5.2 Unveiling: Altman’s Enterprise Gambit and Revenue Confidence

12 December 2025 at 01:45

The post OpenAI’s GPT-5.2 Unveiling: Altman’s Enterprise Gambit and Revenue Confidence appeared first on StartupHub.ai.

The latest developments from OpenAI signal a clear strategic pivot and an assertive stance in the escalating AI arms race. On CNBC’s “Closing Bell,” reporter MacKenzie Sigalos provided insights into an exclusive interview with OpenAI CEO Sam Altman, where discussions centered on the rollout of GPT-5.2, the company’s intensified enterprise focus, and Altman’s robust confidence […]

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AI Market Peak Far Off as Key Players Remain Private, Says Deepwater’s Munster

12 December 2025 at 01:15

The post AI Market Peak Far Off as Key Players Remain Private, Says Deepwater’s Munster appeared first on StartupHub.ai.

The prevailing sentiment among tech insiders and investors often oscillates between fervent optimism and cautious apprehension, especially concerning a transformative force like artificial intelligence. Yet, as Deepwater Asset Management’s Managing Partner Gene Munster recently articulated on CNBC’s “Closing Bell,” the peak of the current AI market cycle remains distant, predicated significantly on the future public […]

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OpenAI’s Decade Defining AI’s Future

12 December 2025 at 00:45

The post OpenAI’s Decade Defining AI’s Future appeared first on StartupHub.ai.

Ten years ago, the landscape of artificial intelligence was a nascent frontier, grappling with challenges as fundamental as differentiating between a dog and a cat in an image. Yet, beneath this seemingly rudimentary state, a profound belief in the transformative potential of deep learning was taking root, a conviction that would propel a small group […]

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Search Engine Land celebrates its 19th birthday

12 December 2025 at 00:54
Search Engine Land turns 19

Search Engine Land turns 19 today.

Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally shaking our heads at whatever Google and the search industry throw our way.

And this past year? The pace of change has made it one of the most transformative since we launched in 2006.

Through all of it, our mission is the same as Day 1: help you make sense of search with clear news, smart analysis, and practical guidance.

Before we look ahead, I want to say thank you — and take a moment to reflect on the past year at Search Engine Land.

Thank you for reading

Seriously, thank you.

Every day, we start with you: what you need to know, what actually matters, and what changes could shape your work today or your strategy six months from now.

We aim to:

  • Focus on the stories that matter – not noise or filler.
  • Deliver news quickly and clearly.
  • Add essential context, expertise, and nuance.
  • Be a reliable resource in an industry that seems to shift by the hour.
  • Help you see where search is headed — even when the path isn’t obvious.

If you haven’t yet, subscribe to our daily newsletter for a curated wrap-up of everything happening in search. It’s still the easiest way to stay informed without feeling overwhelmed.

Thank you to the Search Engine Land team

Search Engine Land has always punched above its weight for one reason: the people.

A small team can do big, meaningful work when everyone is aligned, mission-driven, and a little obsessed with search.

A huge thank-you to:

  • Barry Schwartz. Barry has been covering search for 22 years and still writes with the speed, curiosity, and energy of someone newly in love with the beat. Search would be far less understandable without him.
  • Anu Adegbola. Anu has become essential for helping readers navigate nonstop shifts in paid media, analytics, and platform changes. Her clarity and steadiness shine in every piece.
  • Angel Niñofranco. Angel keeps our Subject Matter Expert program running. Editing, wrangling, scheduling, coaching, coordinating — if you’ve enjoyed our SME articles, you’ve seen Angel’s impact.
  • Kathy Bushman. Kathy makes SMX happen. Her behind-the-scenes work is why our events run smoothly, deliver value, and earn rave reviews year after year.

And to the entire Third Door Media team within Semrush — thank you. Whether or not your name appears here, your work matters and is appreciated.

Top highlights from the past year

In a year defined by uncertainty, it was encouraging to see so many people continue to rely on Search Engine Land as a trusted community resource. And Search Engine Land had a strong 2025.

SMX Advanced returned in person for the first time in 6 years

This was the standout moment of the year. Bringing SMX Advanced back in person after six years felt overdue and incredibly energizing.

Attendance exceeded expectations, sessions were packed, and hallway conversations felt like a reunion of the search marketing community. You could feel how much people missed connecting face-to-face — debating AI’s impact on search, swapping tactics, comparing notes on Google’s latest changes, and simply enjoying each other’s company.

It reaffirmed what we’ve always believed: great things happen when smart marketers share a room. We’re already looking forward to doing it again in Boston, June 3-5.

Defining industry coverage of AI Overviews and the new era of search

This past year brought one of the most dramatic shifts in search since Search Engine Land launched in 2006. Whatever we end up calling this emerging practice, we focused on giving the industry the clarity, context, and reporting it needed.

Readers have told us again and again that Search Engine Land is their go-to source for cutting through the noise during a confusing and often chaotic time. We’re proud that our reporting, explainers, and expert analysis are helping shape the industry’s understanding of where search is headed next.

Subject Matter Expert (SME) program growth

This year brought a surge of new readers and renewed engagement from long-time practitioners. With so many shifts reshaping SEO and PPC – from AI to SERP experiments to advertiser updates – and the continued emergence of GEO, marketers turned to Search Engine Land in record numbers to stay informed.

Our contributors played a significant role in our growth. A huge thank you to all of our excellent SMEs for all the great content and insights you shared in 2025.

Looking ahead: What’s next for Search Engine Land

As we enter our 19th year, our commitment remains unchanged: provide the most trusted, useful coverage of search anywhere.

This year you can expect:

  • A fresh new website design.
  • Continued breaking news coverage across SEO, PPC, AI search, SERP features, and platform changes.
  • Even stronger analysis, guides, and explainers about how search is evolving.
  • SMX programming designed around the realities of AI search.
  • More expert perspectives, data, and clarity in a year that promises even more disruption.

Save the dates:

  • SMX Advanced: June 3-5
  • SMX Next: Nov. 18-19

There’s much more to come – and as always, our goal is to give you the insight and intelligence you need to do your best work.

A brief look back to where it all began

On Dec. 11, 2006, Search Engine Land officially launched with a simple idea: search was becoming not just a tool, but a place. A world. A community. A discipline shaping how people find information and how businesses connect with customers.

Nineteen years later, that world has grown in ways none of us could have imagined. But the core idea still holds:

Search Engine Land is a place to stay informed, to learn, to connect, and to understand the engines driving the modern web.

Thank you for 19 incredible years

On behalf of everyone at Search Engine Land and Semrush, thank you for reading, for sharing our stories, for asking hard questions, for supporting our mission, and for caring so deeply about all things search.

Here’s to the rest of 2025 – and to a successful, healthy, and insightful 2026.

The game system that outsold Xbox over Black Friday now has a special early Christmas discount — And it's cheaper than the Nintendo Switch 2

12 December 2025 at 01:00
We've found an early Christmas discount for the Nex Playground, a budget-friendly, Kinect-like gaming system that recently made a name for itself by achieving higher sales figures than Xbox Series X|S and PlayStation during 2025's Black Friday.

Leak Suggests Unlikely The Witcher 3 DLC Slated for The Game Awards

12 December 2025 at 00:36
CD Projekt Red has previously openly stated that it would not be showcasing anything new at the 2025 The Game Awards show, but despite this, a wild rumor has started circulating claiming that the Polish game studio will introduce a new DLC for The Witcher 3. CDPR previously released a trailer for The Witcher 4 at The Game Awards 2024, so it stands to reason that there may be another announcement or reveal from the game studio at this year's The Game Awards. The rumors started because of a supposed leak that was revealed by Borys Nieśpielak in a Remigiusz Maciaszek podcast on YouTube. When the topic of a new Witcher 3 DLC came up, the YouTuber claimed that he had confirmed with multiple sources that the DLC would launch at The Game Awards 2025. This claim should, however, be taken with a grain of salt for a number of reasons, though.

For starters, at this point, The Witcher 3 released over a decade ago and has had multiple updates and expansions over the years. Additionally, aside from CDPR executives already confirming that there will be "no new content" at this year's The Game Awards show, CDPR has already announced the final update for The Witcher 3, although this has since been delayed to 2026. Perhaps the new DLC that is being referenced in the YouTube leak is a surprise content expansion planned to launch alongside the final update, which is slated to bring cross-platform mod support to the game. It should be noted that this is not the first time we're hearing about a potential 2025 DLC for The Witcher 3. Earlier this year, rumors claimed that there was a new DLC coming that would add story details and bridge the gap between The Witcher 3 story to date and what's to come in The Witcher 4.

Capcom Promises Further Optimizations for Monster Hunter Wilds PC Version in 2026

12 December 2025 at 00:36
Capcom's slightly delayed end-of-year showcase aired earlier today, with one short segment focusing on an updated version of Monster Hunter Wilds. The long-running ARPG franchise's latest entry was launched across multiple platforms just over nine months ago. Prior to widespread release, a few reviewers reported major performance issues on modern consoles and PCs. Even highly-specced systems were stressed by Capcom's RE Engine-based flagship fantasy title. Amusingly, a PC benchmark tool was made available several weeks ahead of the game's launch. Since late February, several PC-centric patches have been issued. A lot of Monster Hunter series enthusiasts were not satisfied with these improvements, and simply stopped playing the modern blockbuster. Capcom's mid-December presentation encourages the lost segment of its fan base to "pick up the game again."

A Free Title Update 4 (TU4) is due to arrive on Dec 16. The official Monster Hunter social media account reckons that this patch will: "bring an array of performance improvements across all platforms. TU4 focuses on CPU and GPU optimization, reducing processing load with more than 100 under-the-hood improvements, among others." This general purpose set of improvements will be followed by two platform specific updates—the MH software engineering team has been tasked with molding the PC version into a better state. Capcom's steep challenge will be dealt with in the near future, as outlined by their latest message: "we'll follow this up in January with a PC-specific update with even more improvements, and are looking into further optimization for implementation in the February content update. We're committed to making Monster Hunter Wilds a great experience for all players. Thank you for your patience and continued support."

(PR) Just Launched OpenAI GPT-5.2 Trained & Deployed on NVIDIA Infrastructure

11 December 2025 at 23:54
Unveiling what it describes as the most capable model series yet for professional knowledge work, OpenAI launched GPT-5.2 today. The model was trained and deployed on NVIDIA infrastructure, including NVIDIA Hopper and GB200 NVL72 systems. It's the latest example of how leading AI builders train and deploy at scale on NVIDIA's full-stack AI infrastructure.

Pretraining: The Bedrock of Intelligence
AI models are getting more capable thanks to three scaling laws: pretraining, post-training and test-time scaling. Reasoning models, which apply compute during inference to tackle complex queries, using multiple networks working together, are now everywhere. But pre-training and post-training remain the bedrock of intelligence. They're core to making reasoning models smarter and more useful. And getting there takes scale. Training frontier models from scratch isn't a small job. It takes tens of thousands, even hundreds of thousands, of GPUs working together effectively. That level of scale demands excellence across many dimensions. It requires world-class accelerators, advanced networking across scale-up, scale-out and increasingly scale-across architectures, plus a fully optimized software stack. In short, a purpose-built infrastructure platform built to deliver performance at scale.

Instacart's algorithm is quietly charging people different prices for the same groceries

12 December 2025 at 00:16

A months-long joint investigation by Consumer Reports and Groundwork Collaborative has uncovered widespread price testing on Instacart's grocery delivery platform. The research shows that identical grocery items sometimes cost different amounts for each customer. The disparity is sometimes as much as 23 percent. Investigators detected the tests at several of...

Read Entire Article

NameStorm AI – Find your next big startup name — powered by AI


NameStorm AI helps founders, creators, and entrepreneurs instantly brainstorm unique, brand-ready names for startups, products, or ideas. No overthinking, no boring generators — just fast, creative, AI-powered naming built for visionaries who want to stand out. Whether you’re building a SaaS, launching a D2C brand, or starting your dream project, NameStorm AI gives you names that feel right — not robotic. Key Features: - Instant AI-powered ideas - Free for early users - Smart filters for brand style - Modern, founder-focused design. Use Case: Perfect for startup founders, solopreneurs, indie makers & creators who want to build brands that turn heads. Pricing: Free.

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Shared Context: The New Frontier for Intelligent Agent Systems

12 December 2025 at 00:15

The post Shared Context: The New Frontier for Intelligent Agent Systems appeared first on StartupHub.ai.

The true promise of artificial intelligence lies not in isolated, brilliant agents, but in their collective intelligence, a synergy unlocked by sophisticated context systems. This fundamental shift in AI architecture was the focus of a recent discussion between Aja Hammerly and Jason Davenport on Google Cloud Tech’s “Real Terms for AI” series. Hammerly and Davenport […]

The post Shared Context: The New Frontier for Intelligent Agent Systems appeared first on StartupHub.ai.

Disney’s OpenAI Investment Signals a Strategic Embrace of AI’s Creative Future

11 December 2025 at 23:45

The post Disney’s OpenAI Investment Signals a Strategic Embrace of AI’s Creative Future appeared first on StartupHub.ai.

“No question AI will displace a lot of content creators,” stated James Stewart, author of “The Disney War” and a CNBC contributor, during a discussion on CNBC’s “The Exchange” regarding Disney’s significant $1 billion investment in OpenAI. This investment, announced as a partnership that aims to protect intellectual property, highlights a proactive approach by a […]

The post Disney’s OpenAI Investment Signals a Strategic Embrace of AI’s Creative Future appeared first on StartupHub.ai.

OpenAI’s GPT-5.2: A Leap in Professional AI Capabilities

11 December 2025 at 23:15

The post OpenAI’s GPT-5.2: A Leap in Professional AI Capabilities appeared first on StartupHub.ai.

“We have a new model that is significantly stronger than anything that we’ve released before. It’s better at creating spreadsheets, building presentations, perceiving images, writing code, and understanding long context.” This declaration from MacKenzie Sigalos of CNBC, reporting on OpenAI’s latest announcement, sets the stage for a significant advancement in AI technology. The unveiling of […]

The post OpenAI’s GPT-5.2: A Leap in Professional AI Capabilities appeared first on StartupHub.ai.

AI Race Redefines Battleground: Beyond Model Superiority

11 December 2025 at 22:45

The post AI Race Redefines Battleground: Beyond Model Superiority appeared first on StartupHub.ai.

The current debate on CNBC’s “The Exchange” underscored a critical evolution in the artificial intelligence landscape, moving beyond mere model superiority to a multifaceted competition centered on strategic market focus, distribution channels, and computational power. This shift signals a maturing industry where raw algorithmic prowess, while essential, is increasingly just one component of a winning […]

The post AI Race Redefines Battleground: Beyond Model Superiority appeared first on StartupHub.ai.

Samsung's Proprietary "Heat Path Block" Tech Could be Adopted by Apple & Qualcomm

11 December 2025 at 23:36
Samsung Foundry's "Heat Path Block" (HPB) technology is reportedly a key aspect featured within the upcoming Exynos 2600 application processor (AP). The South Korean's previous flagship mobile chipsets have often been beset with thermal issues, leading to the deployment of rival chipsets within certain generations of Samsung Galaxy smartphones. The South Korean seems to be pinning its hopes on the emerging Exynos 2600 across a number of fronts. Most notably as a confident "proof of concept" demonstration of the foundry business's cutting-edge 2 nm GAA process (aka SF2). According to a freshly-published ET News SK article, Samsung's innovative "semiconductor heat-suppressing technology" has already attracted interest from Apple and Qualcomm.

In the recent past, these VVIP clients have been on the order books for TSMC's best modern node processes. Samsung's SF2 line is seemingly being dangled as a carrot; designed to entice the return of former customers. Semiconductor industry trackers reckon that the Exynos 2600 SoC—enhanced with HPB tech—will serve as a strong demo of Samsung's 2 nm chip making capabilities. The foundry's in-house Heat Path Block is a copper heatsink that is packaged on top of a mobile AP. Heat dissipation is further maximized by moving DRAM to the side—previous Exynos layouts had this aspect placed atop APs. Insiders believe that a 30% improvement has been observed when comparing the Exynos 2600 to a predecessor. Samsung's System LSI division supposedly co-created the HPB design with an internal packaging development organization.

(PR) Xanadu & A*STAR Expand Advanced Photonic Quantum Computing Partnership

11 December 2025 at 22:45
Xanadu Quantum Technologies Inc., a leading photonic quantum computing company, has announced that it has signed a Memorandum of Understanding ("MoU") with the Agency for Science, Technology and Research ("A*STAR") in Singapore. This agreement builds on Xanadu's existing partnership with (A*STAR IME) and extends to include the A*STAR Institute of High Performance Computing (A*STAR IHPC) and A*STAR Quantum Innovation Centre. Together, Xanadu and A*STAR intend to advance research and development in quantum technologies, with the goal of establishing long-term research collaborations and exploring the potential of creating joint quantum laboratories and operations in Singapore.

Quantum technology developments are advancing rapidly as governments and industries increase investments to bring practical value to various industries such as AI, aerospace, pharmaceuticals, chemistry, and more. A*STAR has strong capabilities in photonics heterogenous integration, quantum sensing, quantum software and algorithms, quantum materials and devices, semiconductors, and advanced packaging. Combining Xanadu's deep expertise in photonic quantum computing hardware, software, and algorithms with A*STAR's leading reputation in research and technology translation is expected to strengthen critical research efforts and has the potential to support future quantum technology developments.

Another "Xeon 696X" Sample Gets Benched, PassMark Incorrectly Identifies 32-core Config

11 December 2025 at 22:36
Late last month, an unreleased "Xeon 696X" processor was spotted in the SiSoftware Official Benchmark Ranker database. A recent uptick in "Granite Rapids-WS" leaks—including a long SKU stack—hints at an imminent launch. The latest leak, found within the PassMark CPU benchmark archive, seemingly reaffirms the Xeon 696X model's existence. Unfortunately, today's diagnostic points to a lower than anticipated core count: 32 instead 64. Based on older information, this appears to be a major mistake (on the PassMark side). Last month's SiSoftware-based info dump described a sample that leveraged 64 cores and 128 threads.

x86deadandback's initial social media post highlighted the PassMark suite's error. According to a quick benchmark score comparison (courtesy of Wccftech), the forthcoming sub-flagship workstation processor does better than the current "Sapphire Rapids-WS" range topper (Xeon W9-3595X) in multicore scenarios. A disappointing single-core tally likely comes from the next-gen candidate being disadvantaged as an early engineering sample. A rough equivalent from the Red Team—Ryzen Threadripper PRO 9985WX—enjoys a leading position on the comparative chart.

NVIDIA Reaffirms Support for FP64, Next-Gen GPU to Bring HPC Improvements

11 December 2025 at 22:17
NVIDIA's recent generations of GPUs, such as "Hopper" and "Blackwell," have been known for stalling their high-performance computing (HPC) oriented FP64 double-precision performance. However, the company is not inherently abandoning the HPC space and has confirmed for HPCWire that 64-bit floating point data is not going away. According to Dion Harris, the senior director of HPC and AI hyperscale infrastructure solutions at NVIDIA, the company is "definitely looking to bring some additional [FP64] capabilities in our future gen architectures. We are very serious about making sure that we can deliver the required performance to power those simulation workloads."

The acceleration of 64-bit floating-point data paths is crucial for the HPC community, particularly in the life sciences. When a workload demands sustained high-precision support, NVIDIA's recent generations have not met expectations. For comparison, NVIDIA's current most powerful B300 "Blackwell Ultra" accelerator achieves only 1.2 TeraFLOPS of FP64 performance. In contrast, the older H200 "Hopper" reaches an impressive 34 TeraFLOPS of FP64 compute at its peak. For FP8 low-precision, the B300 delivers 9 PetaFLOPS, while the H200 provides 3.958 PetaFLOPS.

Disney bets $1 billion on OpenAI’s Sora as Altman shrugs off Gemini threat

11 December 2025 at 22:20

The post Disney bets $1 billion on OpenAI’s Sora as Altman shrugs off Gemini threat appeared first on StartupHub.ai.

“We are very focused on having the cheapest cost per token at the highest level of intelligence.” This declaration by OpenAI CEO Sam Altman, as reported by CNBC’s MacKenzie Sigalos, encapsulates the company’s strategic pivot from broad consumer appeal to a more targeted, performance-driven approach in the escalating AI arms race. The recent $1 billion […]

The post Disney bets $1 billion on OpenAI’s Sora as Altman shrugs off Gemini threat appeared first on StartupHub.ai.

Google December 2025 core update rolling out now

11 December 2025 at 21:29

Google released the December 2025 core update today, the company announced.

This is the third core update of 2025 and the fourth major Google algorithm update overall. Earlier this year, Google rolled out the August 2025 spam update, which followed the June 2025 core update and the March 2025 core update.

What Google is saying. Google updated its Search Status Dashboard to state:

  • “Released the December 2025 core update. The rollout may take up to 3 weeks to complete.”

Google added on LinkedIn:

  • “This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”

About core updates. Core updates roll out several times each year. They introduce broad, significant changes to Google’s search algorithms and systems, which is why Google announces them.

Video on this core update. I made this short video a few hours after publishing this story:

What to do if you are hit. Google did not share any new guidance specific to the December 2025 core update. However, in the past, Google has offered advice on what to consider if a core update negatively impacts your site:

  • There aren’t specific actions to take to recover. A negative rankings impact may not signal anything is wrong with your pages.
  • Google offered a list of questions to consider if your site is hit by a core update.
  • Google said you can see some recovery between core updates, but the biggest change would be after another core update.

In short: write helpful content for people and not to rank in search engines.

  • “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google said previously.

For more details on Google core updates, you can read Google’s documentation.

Previous core updates. Here’s a timeline and our coverage of recent core updates:

Why we care. With any core update, we often see significant volatility in Google search results and rankings. These updates may improve visibility for your site or your clients’ sites, but some may experience fluctuations or even declines in rankings and organic traffic. We hope this update rewards your efforts and drives strong traffic and conversions.

💾

This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

Bing tests Google-style “Sponsored results” grouping

11 December 2025 at 20:36

Microsoft is now testing a Google-like redesign of search ads in Bing, grouping multiple sponsored links under a single “Sponsored results” label and adding a “Hide” button that collapses the entire ad block.

Driving the news. Sachin Patel spotted the Bing test in the wild and shared screenshots and video showing the new layout. In the test, only the first sponsored result carries an ad label, while subsequent ads appear unlabelled underneath it. Users can tap “Hide” to collapse the entire set of ads, then “Show” to reveal them again.

How it works. The structure groups ad units in a way that can blur the distinction between organic and paid content. By collapsing ad labeling into a single header, the design makes individual ads look more like regular results.

Catch up. Google rolled out a nearly identical treatment two months ago — and it’s already sparked complaints of accidental ad clicks. Barry Schwartz did a poll on X that showed 63% of responders saying they had unintentionally clicked on a Google Ads Results because of the new grouping.

Bing adopting the same pattern signals a potential industrywide shift in how search ads are labeled and displayed.

Why we care. Bing’s new grouped “Sponsored results” format could increase ad visibility — and potentially boost click-through rates — by making ads appear more blended with organic results. The addition of a “Hide” button introduces a new user-control dynamic, but the single-label grouping may also lead to more accidental clicks, similar to what advertisers have seen with Google’s recent redesign, meaning higher bounce rates.

If Microsoft rolls this out broadly, it could meaningfully affect campaign performance, attribution and spend efficiency across Bing search.

First seen. Sachin Patel shared his view of this grouping on X.

The takeaway: If rolled out widely, Bing’s new format could drive more engagement — intentional or not — and reignite concerns about the clarity of search ad disclosures. For now, the experiment appears limited, and not everyone can replicate it.

What Microsoft are saying. Microsoft Ads Liaison Navahreached out to say that this was a test that they have opted not to continue.

This script wipes away Windows 11’s unwanted AI features

11 December 2025 at 21:35

“RemoveWindowsAI” could be the script that AI-hating Windows users have been waiting for Microsoft is making Windows 11 more AI-focused, and if you hate that, this script may be of interest to you. The new 25H2 build of Windows 11 adds more AI features than ever before, and the new “RemoveWindowsAI” script could rid your […]

The post This script wipes away Windows 11’s unwanted AI features appeared first on OC3D.

Corsair upgrades its FRAME 4000D and 5000D with 14.5-inch LCD screens

11 December 2025 at 20:33

Corsair gives its FRAME series PC cases an upgrade with new LCD mounting kits Corsair has just released new upgrades for its FRAME 4000D (review here) and FRAME 5000D (review here) PC cases, allowing users to attach Corsair’s large XENEON EDGE 14.5-inch screen to the side of these enclosures. Additionally new version of the FRAME […]

The post Corsair upgrades its FRAME 4000D and 5000D with 14.5-inch LCD screens appeared first on OC3D.

(PR) Dunjungle Out Now on PC & Consoles, Solo Indie Dev Celebrates Full Release Milestone

11 December 2025 at 21:49
What is Dunjungle all About? The title is a portmanteau of "Dungeon" and "Jungle," in case you're wondering! I aimed to keep a lighthearted and humorous vibe to the game. I believed "Monkey protecting the jungle" allowed for that, and if I make you laugh or smile at least once at a funny item description or NPC dialogue line, I'll consider myself successful. In terms of gameplay, my goal with Dunjungle was to make an action rogue-lite that's easy to pick up and play for 30-to-50-minute sessions. I've been a fan of the old Castlevania games for a long time, so I wanted to make a combat system inspired by it, but faster paced. You might notice some references in game! Run variation was also a top priority, so you'll currently be able to find 33 main weapons, 39 sub-weapons, 100 relics, and 15 classes (affecting the monkey's appearance and abilities). This lets you mix it up every run and try many different playstyles, keeping the game fresh for dozens of hours.

Evolution of the Monkey
While new to consoles, the PC version of Dunjungle has been on Early Access for a year. During this time, the community was super important for improving the experience, inspiring many of the system changes, new content and overall balancing that the game has gone through, and you'll be able to enjoy the benefits from day one on Xbox consoles! Having smooth controls and game flow was a cornerstone for making the monkey rogue-lite experience as fun as it can be, and having players play the game over and over really helped me refine the experience to get to that sweet spot we were looking for.

(PR) Club3D Releases New Thunderbolt 5 Docking Station and CSV-2512 KVM Switch

11 December 2025 at 21:44
Club 3D officially released its 2 newest products: The CSV-2562 13-1 Thunderbolt 5 Docking Station and the CSV-2512 KVM Switch. These new products are a strong way to end the year for Club 3D since the docking station is Club 3D's most powerful docking station yet.

CSV-2562 13-1 Thunderbolt 5 Docking Station M.2 SSD 2x HDMI 8K60Hz Thunderbolt Share Certified 180 W
The Club 3D CSV-2562 is a certified Thunderbolt 5 docking station that consolidates all essential ports into one device, including an SSD slot for easily expanding your computer's storage with the same speeds as your internal drive.
  • Club 3D's highest model Thunderbolt 5 device, fully certified for guaranteed compatibility and peak performance.
  • Add more space with an easy-to-use SSD slot, giving your computer the same lightning-fast speed as its built-in storage.
  • Connect up to 3 screens at 5K60Hz, ideal for multitasking at a high level.
  • Delivers a 140 W power delivery to your laptop and 30 W to your phone or tablet, to charge your devices without the need for extra chargers.
  • Comes with a Thunderbolt Share license to connect two computers directly for seamless file transfer and display control.
  • Upgrade your setup with the CSV-2562 and experience peak Thunderbolt 5 performance from one compact and reliable docking station.

(PR) LM TEK Launches NEW EK-Pro Zotac RTX 5090 Single Slot GPU Water Block for Server and Workstation

11 December 2025 at 21:44
EK by LM TEK is proud to introduce the EK-Pro GPU Zotac RTX 5090, a high-performance single-slot water block engineered for high-density AI server deployment and professional workstation applications. Designed exclusively for the ZOTAC Gaming GeForce RTX 5090 Solid, this full-cover EK-Pro block actively cools the GPU core, VRAM, and VRM to deliver ultra-low temperatures and maximum performance.

Its single-slot design ensures maximum compute density, with quick-disconnect fittings for hassle-free maintenance and minimal downtime. The EK-Pro GPU Zotac RTX 5090 is now available to order at EK Shop.

(PR) Frostpunk 1886 Director Believes UE5 Upgrade Path is Not a Simple Remastering of OG Title

11 December 2025 at 21:42
Hello Citizens! We are coming back to you with another update regarding the upcoming Frostpunk 1886. Your warm welcome to the title, after the last announcement, gave us the heat we needed to launch our generators, and we would like to show you yet another tease of what the team has been working on. We don't want to spoil too much, so check out our new video with Maciej Sułecki—Game Director of Frostpunk 1886—revealed during the recent 11 bit studios Digital Showcase event.

Keep in mind that we're still about two years ahead of release, so what you're seeing is early in development. Our goal has always been to make a game with Citizens and for the sake of the City, so we're eager to hear your thoughts on it. As we will be progressing through 2026, you can expect more frequent updates about the development of the game, and we can't wait to show you more behind the scenes content from our path towards the release!

(PR) Boulies Launches the OP180 Ergonomic Desk Chair

11 December 2025 at 21:35
UK-based seating specialist, Boulies, today announces the launch of its newest ergonomic model, the OP180 Ergonomic Desk Chair, engineered to deliver a supportive, breathable and fully customizable seating experience for home offices and professional environments alike. With a focus on long-term comfort, premium materials and adaptable ergonomics, the OP180 is designed to accommodate users of varying heights, workloads and working styles. Able to hold a weight limit of 160 kg with its heavy-duty mechanism and featuring a forward tilt for a focused sitting position, it is comfortable and can be used by all.

Designed with comfort at its core, the OP180 features a plush, pressure-relieving cushioned seat that strikes an ideal balance between softness and structured support, making it suitable for extended periods of sitting—particularly those working 8 hours or more each day. This is paired with a high-tension mesh backrest that delivers firm, breathable support and efficient airflow, keeping the user cool and comfortable through changing workloads, extended calls or intense focus sessions.

TSMC Reportedly Weighing Up Upgrade to N4 & N5 Nodes at Phase 2 Japanese Fab

11 December 2025 at 21:22
Semiconductor industry insiders reckon that TSMC leadership has revised its production strategies for a Japan-based fabrication site. The Taiwanese foundry business owns a majority stake in Japan Advanced Semiconductor Manufacturing (JASM). This partnership lead to a "Fab 23 phase 1" plant coming online a year ago, in the Kumamoto Prefecture. This factory is tasked with producing past-gen-sized wafers; at best on a 12 nm process node. A neighboring "phase 2" foundry is still under construction, but fresh inside track info proposes that certain activities have been put on hold. Initially, the "Fab 23 phase 2" (also known as "JASM phase 2") was categorized as a 6 nm and 7 nm chip production specialist, with building work expected to end by 2027. Rumors from late 2023 indicated company bigwigs "mulling" over a jump up to an N4 process. This year's surging demand for AI-grade hardware has reportedly prompted another reassessment of JASM production outlooks.

Nikkei Asia alleges that TSMC is "considering using its second plant in Japan to make more advanced chips than originally planned." According to publication's unnamed sources, the still in-progress phase 2 site could take on the challenge of dealing in N4 and N5. Lately, demand for 6 nm and 7 nm products has diminished. Tom's Hardware has looked into the latest claims, their resultant report highlights a major pause of construction: "one interesting thing to note about TSMC's Fab 23 phase 2 is that while it entered the early phase of physical build-out in late October (according to Nikkei), photos taken at the site in November showed cranes, excavators, and piledrivers on site. However, images captured in early December reveal that nearly all heavy equipment has since been removed. Also, suppliers were notified that work would pause, although no reasons were provided." Additionally, Nikkei's insiders claim that new equipment orders are on hold—the two Japanese sites will not require any additional tools "throughout 2026."

HWiNFO Beta Changelog Mentions Enhanced "Nova Lake-H/HX" CPU Support

11 December 2025 at 20:13
The latest set of pre-release HWiNFO patch notes includes "enhanced support" for notable next-gen Intel mobile processors: "Nova Lake-H" and "Nova Lake-HX." This futuristic family is expected to launch later on in 2026, so it is encouraging to see early signs of the rumored "Core Ultra 400" series nearing finalized form. Recent leaks have mostly provided evidence of "Nova Lake-S" silicon coming to desktop platforms, but mobile variants were last mentioned—around late October—within relevant "Xe3P kernel graphics driver patches." It is believed that "Nova Lake-H" models will be deployed in gaming laptops/notebooks, while more potent "Nova Lake-HX" options are expected to turn up in mobile workstation-grade devices.

The HWiNFO version 8.35 preview notes also mention two more Team Blue processor families: "Arrow Lake Refresh" and "Panther Lake." The forthcoming current-gen desktop CPU refresh could act as a minor stopgap, until the arrival of truly next-gen "Nova Lake-S" units. Recent "Core Ultra 200K Plus" leaks indicate the readying of three SKUs, destined to keep the LGA1851 socket alive for a little longer. Intel could introduce "ARL-S Refresh" products at CES 2026, leading to a predicted Q1 retail launch. Within a similar timeframe, a first-wave release of "Core Ultra 300" mobile processors is anticipated. Lately, Team Blue and MSI (a key hardware partner) have already showcased "Panther Lake-H" APU-based products at a special press/influencer event.

AMD Unveils Radeon AI PRO R9700S and R9600D GPUs

11 December 2025 at 20:12
AMD has officially expanded its Radeon AI PRO R9000 workstation lineup with two new Navi 48-based cards built on the RDNA 4 architecture. The two models are the Radeon AI PRO R9700S and the Radeon AI PRO R9600D. Both models feature 32 GB of GDDR6 memory on a 256-bit interface, delivering a peak memory bandwidth of 640 GB/s. These additions offer a consistent hardware platform for professional customers who require larger frame buffer sizes for compute and visualization tasks.

The Radeon AI PRO R9700S maintains the full Navi 48 configuration with 64 CUs and 4,096 SPs. AMD rates the card at up to 47.8 TeraFLOPS of FP32 performance when the boost clock reaches 2,920 MHz, with a total board power of 300 W. The Radeon AI PRO R9600D, on the other hand, reduces the Navi 48 configuration to 48 active CUs and 3,072 SPs, offering approximately 24.8 TeraFLOPS of FP32 throughput at a boost clock of 2,020 MHz, while targeting a lower 150 W board power.

Rivian goes big on autonomy, with custom silicon, lidar, and a hint at robotaxis

11 December 2025 at 21:20
CEO RJ Scaringe laid out his plan for how Rivian's vehicles will increasingly drive themselves, in a bid to match or exceed the capabilities of rival automakers and AV companies.

Ford and SK On are ending their US battery joint venture

11 December 2025 at 20:11
The factories live on; the joint venture will not. The two companies will divide the assets: Ford will take ownership and operation of the twin battery plants in Kentucky, while SK On will operate the factory at the massive BlueOval SK campus in Tennessee.

The Prompt Lib – Keep Every Client’s Brand Voice Consistent, Automatically.


The Prompt Lib is your personal command center for your marketing work. It helps you save, organize, and reuse your best prompts so you never have to start from scratch again.

With The Prompt Lib, you can build smart prompt templates that include fill-in-the-blank fields like {{ Topic }} or {{ Client Name }}, making it effortless to adapt one great instruction for any situation. You can also embed your own rules — such as “no emojis,” “write in three lines,” or “use a formal tone” — to make sure every AI response follows your exact standards automatically. The Prompt Lib ensures your AI outputs stay consistent, on-brand, and perfectly formatted, every single time.

View startup

Asus' new 5K gaming monitor is so high-end it doesn't even officially support RTX 40-series GPUs — the XG27JCG is a 5K 180Hz beast with 330Hz 1440p dual-mode support

Asus is betting on overpriced GPUs in this ultra high-res and high refresh rate pairing, dubbed the "XG27JCG," a new 5K 180 Hz monitor that can only run on Nvidia's RTX 50-series, officially, or AMD's RX 7600 and up. It supports all the gaming features you could ever want, along with solid color accuracy and HDR support.

LAST CALL: Want to write for Search Engine Land?

11 December 2025 at 20:19

Search Engine Land is expanding its contributor roster in 2026 – and we’re looking for seasoned experts in SEO, PPC, AI, and analytics to join us.

Why we care. Search Engine Land is not just our publication – it’s yours. For 20 years, Search Engine Land has been the go-to source for search marketing insights, reaching more than 1 million professionals every month. We’re growing again and want to amplify a trusted and diverse set of voices across the industry – whether you’ve been doing it for 5 years or you’re old enough to remember the Google Florida update or when Google Ads was still called AdWords.

The details. We’re seeking contributors with 5+ years of hands-on experience in their field who can share actionable insights and thought leadership on the latest in:

  • SEO
  • Generative AI (GEO, AI SEO, etc.)
  • Paid media (paid search, paid social, display, video)
  • Data and analytics

This is a volunteer contributor opportunity. But the perks are real. You can:

  • Establish your topical authority as a subject matter expert in a specific niche.
  • Boost your professional visibility.
  • Grow your network and reputation.
  • Add prestige to your LinkedIn profile or resume.
  • Elevate your career to the next level.

How to apply. Interested? Fill out this form to be considered. If selected, our team will contact you directly via email. We will close the form Dec. 19.

From SEO to algorithmic education: The roadmap for long-term brand authority

11 December 2025 at 19:00
From SEO to algorithmic education- The roadmap for long-term brand authority

We’ve established the AI resume as the new C-suite-level asset that defines your brand at the bottom of the funnel, and we’ve mapped the strategic landscape that shows how it operates across explicit, implicit, and ambient research modes.

So, how do you build this asset to thrive in a three-part environment?

The answer is shifting from ranking in search results to the discipline of brand-focused algorithmic education – a multi-speed strategy aligned with the trio of technologies powering all modern recommendation engines.

The digital marketing ecosystem has been reshaped by AI assistive engines – platforms like Google AI, ChatGPT, and Microsoft Copilot that no longer provide links but deliver synthesized, conversational answers. 

Understanding how to influence these engines is the new frontier of our industry.

Conversations I had in 2020 with Gary Illyes at Google and with Frédéric Dubut, Nathan Chalmers, and Fabrice Canel at Bing revealed that these engines – and, by extension, modern AI – all rely on the same three foundational technologies.

I call this the algorithmic trinity. Mastering it is the key to your future success.

The algorithmic trinity: The new operating system for search

Stop thinking of Google or ChatGPT as monolithic black boxes. 

See them instead as dynamic blends of three connected technologies. 

Every AI assistive engine is built from a unique mix of these components.

Traditional search engines

This is the foundation – the vast, real-time index of the web. 

It provides the fresh, up-to-the-minute information AI needs to answer questions about current events or niche topics. It is the engine’s window to the “here and now.”

Knowledge graphs

This is the AI’s brain – a machine-readable encyclopedia of verified facts about the world. 

Google’s Knowledge Graph is at least 10,000 times bigger than Wikipedia. 

This is where your brand’s core identity is stored. It provides the factual certainty and context AI needs to avoid hallucinating.

Large language models (LLMs)

This is the AI’s voice – the conversational interface that generates human-like text. 

The LLM synthesizes information from the search index and the knowledge graph to create the final answer delivered to the user.

Your brand strategy must operate on three timelines

Each part of the algorithmic trinity learns and updates at a different speed, which means your optimization strategy must be layered. 

Short-term tactics and long-term goals need to align with the technical “digestion speed” of each component.

Short term (weeks): Win the search results

Influencing traditional search results is your fastest path to visibility. 

By creating helpful, valuable content and packaging it for Google with simple SEO techniques, you can begin appearing in AI-powered search results within weeks. 

While it doesn’t build deep trust, it puts your brand into the real-time consideration set that AI assistive engines use to construct answers for niche or time-sensitive queries. 

Think of it as getting your daily talking points and hyper-niche answers into the conversation.

Mid term (months): Build the factual foundation

Educating the Knowledge Graph is how you build your permanent, factual record, a process that typically takes three to six months. 

It requires establishing your entity home – the definitive source of truth about you – and creating consistent, corroborating information across your digital footprint. 

When Google’s foundational understanding of me was wrong (“the voice of Boowa the Blue Dog”), it cost me countless opportunities. 

This is the work that corrects those errors.

Long term (years): Become foundational data

The ultimate goal is inclusion in an LLM’s foundational training data. 

This is a long game, often nine months to a year or more. 

It means your brand’s narrative, expertise, and authority have been so consistently present across the web that you’re incorporated into the next major training cycle. 

Once you’re part of that foundational knowledge, the AI doesn’t need to “look you up.” It already knows you. 

This is the holy grail of algorithmic authority.

The unifying principle: Entity and authority

Whether you are aiming for a short-term win in a search result or a long-term legacy in an LLM, the underlying requirement is the same. The algorithm is always asking three questions: 

  • Who is this entity?
  • Can I trust them?
  • Are they an authority?

This is why your strategy must be built on the bedrock of entity SEO, N-E-E-A-T-T – my expansion of Google’s E-E-A-T framework that adds notability and transparency – and grounded in topical authority. 

Every signal you create across your digital ecosystem must work to answer those three questions with overwhelming clarity and proof.

Get the newsletter search marketers rely on.


The next frontiers: AI walled gardens and AI assistive agents

The game is already evolving. AI is moving beyond simply answering questions to acting on our behalf. 

I saw this firsthand when I used ChatGPT to help me buy guitar pedals.

Within 15 minutes, it took me from awareness to a confident decision and a final purchase. It acted as my personal shopping assistant.

This is the future of AI assistive agents. 

Soon, agents will autonomously book flights, schedule appointments, and purchase products. 

For an agent to execute a task on your behalf, its algorithmic confidence in a brand cannot be probabilistic – it must be absolute. 

The brand that has built the deepest foundation of understanding and credibility within the algorithmic trinity will be the one the agent chooses.

What’s the takeaway here?

In this new era, as the legendary football manager Peter Reid memorably put it, “to stand still is to move backwards.” 

Your digital strategy must evolve. Stop chasing blue links and start the work of brand-focused algorithmic education.

The key is understanding that the traditional web index is the fuel that feeds all three components of the algorithmic trinity. 

Your entire digital footprint must be organized to be frictionless for bots to discover, select, crawl, and render, digestible for them to confidently extract, index, and annotate, and irresistibly tasty for the algorithms that follow.

  • “Frictionless” is the technical SEO strategy: This is the infrastructure. It ensures the bot can discover, select, crawl, and render your content without technical barriers.
  • “Digestible” is the semantic SEO strategy: This is the structure. It uses semantic HTML, clear language, and structured data so the bot can extract content into dependable “chunks,” index it, and annotate it with near-certainty.
  • “Tasty” is the brand and authority strategy: This is the quality, substance, and context of the content – the part that proves why you are the best answer. It reflects your topical authority, your positive third-party corroboration, and your clear digital brand echo.

Importantly, the algorithm evaluates N-E-E-A-T-T on three levels:

  • The content: Is this piece of information helpful, accurate, and well-supported?
  • The author: Is the person who wrote this a demonstrable, credible expert on this topic?
  • The publisher: Is the platform publisher a recognized authority in this field?

Why the annotation layer determines who wins

This brings us to the most critical part of the process. 

You must understand the bot’s seven fundamental steps – discover, select, crawl, render, extract, index, and annotate – because this is the only path into the web index and the only way to reach the top of the pile for the algorithmic trinity.

As I learned from my conversations with Bing’s Canel, the annotation phase is essential. 

Algorithms do not select content by re-reading the content itself. They select it by reading the annotations – the “post-its” the bot created. 

They prioritize those annotations based on two factors: 

  • Their relevancy to the specific need (populating the Knowledge Graph, inclusion in training data, or answering a query).
  • The confidence score assigned to them.

This is why the “digestible” and “tasty” parts of the strategy are non-negotiable.

  • The digestible (semantic SEO) work ensures the annotations are factually correct.
  • The tasty (brand and authority) work generates the confidence score that determines whether the algorithm chooses you.

To thrive in the explicit, implicit, and ambient landscape, you must execute this holistic strategy and become the trusted, top-of-algorithmic-mind answer

The AI resume – especially one that holds up to a deep “rabbit hole” of explicit research – is not the goal. It is a byproduct of doing the work correctly.

The brands that succeed will be those that treat algorithms as powerful entities to be taught through a methodical curriculum. 

Start building that curriculum today, because the AI assistive agents of tomorrow are already studying.

Capcom promises major Monster Hunter Wilds PC optimisation updates

11 December 2025 at 19:48

Capcom plans three major PC optimisation updates for Monster Hunter Wilds Capcom have confirmed that they have three major PC updates planned for Monster Hunter Wilds’ PC version, all of which aim to optimise the game and improve its stability and performance. The first of these updates will arrive on December 16th as part of […]

The post Capcom promises major Monster Hunter Wilds PC optimisation updates appeared first on OC3D.

AMD's FSR "Redstone" update is finally here, but it's not as straightforward as expected — Here's what you need to know

Promised to launch in 2025 at Computex, AMD has just made it under the wire to deliver an FSR "Redstone" update for its Radeon RX 9000 GPUs. It's all a bit confusing due to some name changes, but I can explain.

The last Monster Hunter Showcase of the year has concluded — I've gathered all the new gameplay info for Monster Hunter Wilds and Monster Hunter Stories 3

11 December 2025 at 18:00
Capcom has wrapped up its last Monster Hunter Showcase for 2025, and it has revealed tons of new gameplay information regarding Monster Hunter Stories 3: Twisted Reflection and Monster Hunter Wilds' upcoming updates.

(PR) Planet of Lana II Devs Introduce Roller Creatures in Unity Awards 2025 Featurette

11 December 2025 at 19:15
Game Directors Adam Stjärnljus and Klas Martin Eriksson walk you through fresh footage and introduce one of the sequel's additions: a completely new gameplay feature that changes how you explore, solve puzzles, and interact with the world. In this showcase, you'll meet one of the adorable new creatures joining Lana and Mui on their journey: the small, fluffy Rollers. These creatures can reshape the environment, unlock hidden paths, and open up creative new solutions to the challenges ahead. Rollers can help Lana and Mui open entirely new paths and possibilities.

Planet of Lana II is an emotional, companion-driven puzzle-adventure set in a beautifully hand-painted world filled with wonder, danger, and hope. As greed and power divide the tribes of their home planet, Lana and her little companion, Mui, must stand together against the forces reshaping their world—struggling not just for survival, but for the soul of their home.

(PR) Corsair XENEON EDGE 14.5" LCD Touchscreen Now Available in Atomic Purple and White

11 December 2025 at 19:07
Corsair today expanded its XENEON EDGE 14.5" LCD Touchscreen lineup with two new colorways: Atomic Purple and White. These finishes give PC builders, enthusiasts, and creators more ways to personalize their setups while retaining the same compact, versatile display that has become a favorite for system monitoring and customization. The new White XENEON EDGE adds a clean finish for any premium workspace.

Atomic Purple delivers a bold, nostalgic look with a translucent finish that adds depth without overpowering a build. White offers a clean, minimalist aesthetic that complements modern systems. Both colorways extend beyond the display itself to the included desk stand, ensuring a cohesive look whether mounted inside a case or placed on a desktop.

(PR) JEDEC Prepares SPHBM4 Standard to Deliver HBM4-Level Throughput with Reduced Pin Count

11 December 2025 at 19:07
JEDEC Solid State Technology Association, the global leader in standards development for the microelectronics industry, today announced it is nearing completion of a new standard for Standard Package High Bandwidth Memory (SPHBM4). SPHBM4 devices are similar to the HBM4 devices commonly used in artificial intelligence accelerators, using the same DRAM dies on a new interface base die which can be mounted on standard organic substrates. In contrast, HBM4 is typically mounted on silicon substrates.

As planned, SPHBM operates at the same aggregate data throughput as HBM4 using fewer pins by operating at a higher frequency. Where the HBM4 interface has 2048 data signals, when published, SPHBM4 will define 512 data signals with 4:1 serialization to achieve the same bandwidth. This change allows the relaxed bump pitch required for connection to organic substrates.

FEVM Squeezes Ryzen AI Max+ 395 APU into FAEX1 Model's 1-liter Enclosure

11 December 2025 at 19:06
FEVM's brand-new FAEX1 mini PC has turned up at retail in China, packing AMD's top-flight "Strix Halo" Ryzen AI Max+ 395 mobile processor into a tiny footprint. The PC system manufacturer has prior experience with this potent 16-core APU—around late April, they introduced their FA‑EX9 model. This slightly older design made use of a 2-liter case. Fast-forward to the tail end of 2025, this feat of engineering has been surpassed by the FAEX1—somehow squeezing a similar set of features into a 1.02-liter chassis. A "160 W maximum performance"-rated cooling setup consists of a large vapor chamber and two fans. According to an early hands-on video report—under normal 120 W conditions—the FAEX1 operates quietly at "below 40dB."

The ultra-compact mini PC sports a surprisingly comprehensive selection of ports, on front and back faces. Notably, an external GPU can be hooked up via an OCuLink port, or USB4. The Ryzen AI Max+ 395 chipset already offers plenty of integrated graphics muscle; the Radeon 8060S iGPU is somewhat comparable to the GeForce RTX 4070 Laptop dGPU, in terms of gaming performance. A JD.com store listing outlines a few FAEX1 SKU configurations—starting at 10,999 Yuan (~$1577 USD) for a basic system (no SSD bundled in) with 64 GB of LPDDR5X RAM onboard (soldered). The most expensive variant—sporting 128 GB of system memory—is priced at 13,999 Yuan (~$1982 USD).

(PR) Capcom's Monster Hunter Stories Series Comes to NVIDIA GeForce NOW

11 December 2025 at 19:00
Hunters, saddle up - adventure awaits in the cloud. Journey into the world of Monster Hunter Stories as Capcom's acclaimed role-playing classics join GeForce NOW. Monster Hunter Stories and Monster Hunter Stories 2: Wings of Ruin are soaring into the cloud this week, bringing colorful worlds, charming companions and turn-based monster battles across devices. They lead seven new games joining the cloud this week, on top of an ARC Raiders "Electrician Backpack: Emerald Wave Variant" reward for Ultimate members who want to drop into battle in style.

It's also been a big year for games, and this year's major gaming awards nominees show just how strong gaming is right now - with many of those fan-favorite titles playable on GeForce NOW, no downloads required. Look for the "The Game Awards" row in the GeForce NOW app to dive in instantly.

(PR) Corsair Launches Fallout Nuka Cola Gaming Peripheral Lineup

11 December 2025 at 18:55
Corsair (Nasdaq: CRSR), maker of leading gaming peripherals, announced a collaboration of collectible peripherals featuring the taste sensation that swept the Fallout nation, Nuka Cola. Inspired by one of gaming's most beloved beverages, the Nuka Cola collection features Corsair's HS80 RGB Wireless Gaming Headset, Elgato's Wave:3 microphone, Drop's CSTM80 Mechanical Keyboard, and many other products, all of which bear the iconic colorways and branding of the Fallout universe's favorite drink.

"Since its creation in 1997, the world of Fallout has immersed millions of players in its post-apocalyptic world, and the fan base has only grown larger with the award-winning television series," said Tobias Brinkmann, Vice President and General Manager of Gaming Peripherals at Corsair. "Corsair is excited to partner with Bethesda Softworks and offer Fallout fans the opportunity to showcase their love for the groundbreaking game with this collection. We couldn't be happier with the way our partnership with Bethesda Softworks helped bring this wide range of products to life, and we're thrilled to have the chance to work with them."

SK hynix Targets 100M IOPS NAND by 2027 in Joint Effort with NVIDIA

11 December 2025 at 18:35
SK hynix is pushing hard on next-gen AI NAND, and 2027 seems to be its next major milestone. According to a ZDNet report, the company is working with NVIDIA to build ultra-fast AI-focused NAND chips that could hit up to 30x the performance of today's enterprise SSDs. Early samples are planned for late 2026, with second-gen entering mass production by the end of 2027. A big part of that effort is SK hynix AI-N P high-performance SSD architecture aimed at removing I/O bottlenecks in large AI inference workloads. ZDNet says the redesigned NAND and controller are already in proof-of-concept (PoC) testing with NVIDIA. SK hynix is targeting 25 million IOPS on PCIe Gen 6 for first samples next year, and 100 million IOPS for the production version in 2027. For comparison, current enterprise SSDs manage roughly 2-3 million IOPS (high-end models).

The roadmap also includes AI-N B, better known as HBF (High Bandwidth Flash), developed with Sandisk. An alpha spec is expected in early 2026 with evaluation units coming in 2027. Behind all these efforts a broader strategy starts to unveil with SK hynix next-gen AI-NAND chips split into three. First we have AI-N P (ultra-high performance SSD) for performance, AI-N B (High Bandwidth Flash) for bandwidth, and AI-N D (High Capacity/Low Cost SSD) for higher-capacity and lower-cost designs. ZDNet adds that SK hynix views the AI market as two distinct fronts: large data-center deployments demanding massive throughput, and on-device AI favoring low-power efficiency. SK hynix is positioning its AI-N lineup to serve both with the 2026 AI-N P generation expected to offer roughly 8-10x the performance of current SSDs.

Nintendo Switch 2 Hardware Hit by 41% Price Jump in DRAM, NAND Up 8%

11 December 2025 at 18:27
Nintendo is confronting a significant jump in memory costs that is already affecting its hardware business. This quarter the company faces roughly a 41% increase for the 12 GB LPDDR5X modules used in the Switch 2, while 256 GB of NAND flash has risen by about 8%. Those increases raise the bill of materials for every product that depends on these components and have coincided with a pullback in the company's share price to levels not seen since May. The increased spending on components comes at a time when the new console must demonstrate its long-term commercial viability. Nintendo needs to keep investing in an ecosystem that is becoming increasingly costly to sustain.

A larger portion of the per-unit cost being linked to more expensive DRAM is forcing tighter internal storage management and increasing reliance on external media, which are also trading at high prices. This raises the overall cost of ownership for gamers who purchase large third-party titles or need extra storage capacity. Since the Switch 2's profit margins were not particularly wide to begin with, absorbing a 41% increase in DRAM costs and an 8% rise in NAND costs will significantly reduce Nintendo's ability to fund promotions, subsidize bundles, or invest in additional marketing without impacting profitability. A price increase might also be necessary, as Nintendo cannot absorb all these costs.

(PR) NVIDIA's GPU-powered Accelerated Computing Platforms Have Replaced CPUs as the Engine of Invention

11 December 2025 at 18:23
The NVIDIA accelerated computing platform is leading supercomputing benchmarks once dominated by CPUs, enabling AI, science, business and computing efficiency worldwide. Moore's Law has run its course, and parallel processing is the way forward. With this evolution, NVIDIA GPU platforms are now uniquely positioned to deliver on the three scaling laws—pre-training, post-training and test-time compute—for everything from next-generation recommender systems and large language models (LLMs) to AI agents and beyond.

The CPU-to-GPU Transition: A Historic Shift in Computing
At SC25, NVIDIA founder and CEO Jensen Huang highlighted the shifting landscape. Within the TOP100, a subset of the TOP500 list of supercomputers, over 85% of systems use GPUs. This flip represents a historic transition from the serial‑processing paradigm of CPUs to massively parallel accelerated architectures. Before 2012, machine learning was based on programmed logic. Statistical models were used and ran efficiently on CPUs as a corpus of hard-coded rules. But this all changed when AlexNet running on gaming GPUs demonstrated image classification could be learned by examples. Its implications were enormous for the future of AI, with parallel processing on increasing sums of data on GPUs driving a new wave of computing.
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