Samsung showcases Galaxy S26 Gen AI magic on giant 3D screens worldwide
Ahead of Galaxy Unpacked on February 25, Samsung is lighting up 17 major global landmarks with massive 3D giant screens, teasing the creative Gen AI power of the Galaxy S26 and its next-gen Galaxy AI experience.
This is not a small teaser trailer, but Samsung is projecting the future onto the skyline. Starting February 11, Samsung began rolling out 3D visuals across cities including London, Los Angeles, Seoul, Tokyo and Ho Chi Minh City.
It looks impressive on a skyscraper-sized display.
From the early footage, Samsung is emphasizing effortless photo creation. Objects flow naturally, backgrounds reshape, scenes transform. It is Samsung flexing AI as a creative partner, not just a feature checklist item.
The billboards shout Galaxy AI, but fans already know that the real story is unfolding inside One UI 8.5. Agentic AI is also set to take over the Galaxy AI, which understands context, anticipates needs, and executes actions across apps.
Source – Samsung Newsroom
This campaign is not just about flashy 3D visuals. It is about positioning the Galaxy S26 as the next step in Samsung’s AI journey. The Galaxy S26 could mark a turning point in how smartphones handle creativity and productivity.
Locations for the 3D video billboards:
- LA, The Moxy
- London, Piccadilly
- London, Outernet Now Vista
- Warsaw, Marriott
- Jeddah, King’s Tower
- Hong Kong, Entertainment Building
- Chengdu, Tai Koo Li
- Shanghai, Paramount
- Taipei, Light Corner
- Melbourne, Emporium
- Bangkok, The Panoramix CTW
- Ho Chi Minh, Sunwah Tower
- Kuala Lumpur, Elite Pavilion
- Tokyo, Omotesando
- Tokyo, Shibuya Station Front
- Seoul, K-POP Live at Coex
- Seoul, KT square
Galaxy Unpacked
Galaxy Unpacked 2026 kicks off on February 25, streaming live via Samsung.com, Samsung Newsroom and YouTube at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.
Samsung has opened Galaxy S26 reservations, and the perks are solid:
- $150 Samsung Credit with eligible reservation
- Or a $30 instant credit without trade-in
- Automatic entry for a chance to win $5,000
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