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4-Day Free Steam Giveaway Generated $250,000 in Revenue for Indie Game "Graveyard Keeper"

In light of the news that the Epic Games Store's free game giveaways have more or less failed to bring gamers onto the platform, comments from Alex Nichiporchik, the CEO of indie publisher tinyBuild, regarding the success of free game giveaways on Steam are all the more interesting. According to the publisher, a four-day free game giveaway of Graveyard Keeper on Steam has resulted in a substantial $250,000 in revenue and a massive spike in player counts.

Nichiporchik explained in a recent post on X that much of this revenue can be attributed to a rush of new fans of the game buying into the game's DLC library after getting their free copy of the resource management game. Since Graveyard Keeper was given away on April 9, the game has seen an expected increase in player counts, from around 1,000 peak concurrent daily players to over 46,000 at its peak. In addition to adding to the success of Graveyard Keeper, the giveaway also dramatically increased interest in the upcoming sequel, Graveyard Keeper 2, which Nichiporchik claims has now been added to over 450,000 wishlists on Steam. While Steam does not publish wishlist figures, the Steam Hub followers numbers tell a similar story, with the follower count of Graveyard Keeper 2 increasing from 9,817 on April 5 to 21,035 on April 16.

(PR) TSMC Reports First Quarter 2026 Financial Results

TSMC (TWSE: 2330, NYSE: TSM) today announced consolidated revenue of NT$1,134.10 billion, net income of NT$572.48 billion, and diluted earnings per share of NT$22.08 (US$3.49 per ADR unit) for the first quarter ended March 31, 2026.

Year-over-year, first quarter revenue increased 35.1%, while net income and diluted EPS both increased 58.3%. Compared to fourth quarter 2025, first quarter results represented an 8.4% increase in revenue and a 13.2% increase in net income. All figures were prepared in accordance with TIFRS on a consolidated basis.

Metro 2039 Breaks Cover As New Post-Apocalyptic Sequel to Shooter Series

4A Games and Deep Silver just announced Metro 2039, the next installment in the post-apocalyptic first-person shooter, calling the game "the darkest Metro chapter yet." Metro 2039 follows Metro Exodus and returns to the tunnels of Moscow, where survivors of nuclear war eke out a living in the Metro tunnels. The narrative-driven single-player game will put players in the shoes of The Stranger, a new voiced protagonist, as he contends with life under the new totalitarian leader of Metro and all the risks that stem from that.

Metro 2039 promises a return to the claustrophobic atmosphere and the psychological horror that earned it its fan base. 4A has built Metro 2039 on its custom game engine, which the studio says is "purpose-built for the games we want to make." Although no release date has yet been attached to the game, Metro 2039 is slated to launch in winter 2026, suggesting a launch towards the end of the year. There is a Steam page for Metro 2039, where players can go to wishlist the game for more information closer to launch, but pricing, again, has not yet been revealed. It will launch for PC on Epic Games and Steam and on the Xbox Series and PlayStation 5 consoles. The Metro 2039 gameplay reveal trailer follows.

Grab This 512GB Quest 3 VR Headset Today For $499 On Amazon Before Meta Pushes Through With Its Price Hike

A person wearing a Meta Quest 3 VR headset interacts with a LEGO jungle-themed set using VR controllers.

When it comes to value for money, Meta's Quest 3 VR headsets are a class apart, especially when compared with the stratospherically priced Apple Vision Pro headsets. Even so, the Quest 3 is about to succumb to the inevitable by increasing its prices in a matter of days amid memory-led cost pressures. And so, this might be the perfect time to grab one of these headsets. Meta is succumbing to the inevitable cost pressures: Grab the Quest 3 VR headset before its prices explode The Meta Quest 3 VR headset allows you to instantly turn any environment into a high-fidelity […]

Read full article at https://wccftech.com/grab-this-512gb-quest-3-vr-headset-today-for-499-on-amazon-before-meta-pushes-through-with-its-price-hike/

MacBook Neo Is Suffering From a Problem That Competing Notebooks Wish They Had, Unavailability Due To Extreme Popularity

MacBook Neo sold out for the entirety of April

The inevitable has come to pass as Apple’s MacBook Neo has experienced a major popularity surge to the point that the company cannot keep up with the voracious demand. While the technology firm has set up a robust supply chain to combat any demand problems, it’s also the case of Apple having to deal with its A18 Pro chipset supply issues, forcing delivery times on its online store to reach a long waiting period, where buyers will have to endure not being able to get their hands on a unit until May. With delivery times reaching up to three weeks, it’s […]

Read full article at https://wccftech.com/macbook-neo-sold-out-for-the-entirety-of-april-on-apple-store/

The Galaxies Spring 2026 Showcase – Everything Announced

A digital artwork with the word 'GALAXIES' in bold white letters against a purple space backdrop filled with asteroids and abstract shapes.

The Galaxies Spring 2026 Showcase is here, featuring a solid hour of game announcements and updates for upcoming games, including a few select world premieres to showcase the latest indie titles coming to PC and consoles. Just as we did with the recent Triple-I Initiative Showcase, this roundup will cover everything that was announced so you don't miss out on adding something to your wishlist or picking up any shadow drops. Some of the more notable reveals include the premiere of Mojo Party, a trivia party game from the people behind the Watch Mojo YouTube channel. The show also included […]

Read full article at https://wccftech.com/galaxies-spring-showcase-2026-everything-announced/

Vampire Crawlers "Turboturn Deck-Builder" Gets Official Launch Date and $9.99 Price

Vampire Crawlers: The Turbo Wildcard Game from Vampire Survivors, the first-person, "turbo-turn" deck-builder game with roguelite elements from the developer of Vampire Survivors, has just received an official launch date, pricing, and an outrageous new trailer, to boot. According to the release date announcement on Steam, Vampire Crawlers will launch on April 21 at $9.99 (£9.99, €9.99, and ¥1200) on Nintendo Switch, Steam, PlayStation 5, and Xbox Series consoles.

Vampire Crawlers combines traditional deck-builder and card-battler mechanics with the fast-paced feel, somewhat akin to a boomer shooter. It is based on the same IP as Vampire Survivors and features much of the same visual style, just with a different POV and the obvious changes to the gameplay style. The spin-off features an incredibly low barrier to entry in terms of hardware, meaning it will be a good time-killer for Steam Deck players, and there are apparently mobile ports coming later in 2026. At launch, there will be no cross-platform save support, but the developer is planning to add the feature when the aforementioned mobile ports are ready. The release date trailer for Vampire Crawlers follows.

Assassin’s Creed Black Flag Resynced Will Reportedly Launch in July 2026, Full Reveal Now Set for Next Week

A character from Assassin’s Creed Black Flag Resynced stands on a ship's rigging against a cloudy sky.

Despite rumors initially pointing to a reveal happening today, a new report from Insider-Gaming points to Assassin's Creed Black Flag Resynced getting its full reveal next week. But most importantly, the report claims that we have a release date to look forward to for the upcoming remake. Assassin's Creed Black Flag Resynced will reportedly launch on July 9, 2026. This comes after Ubisoft reportedly held a private presentation for content creators and select members of the press today, ahead of next week's full public reveal. It's unfortunate, of course, that today's reveal was seemingly postponed, but all signs are pointing […]

Read full article at https://wccftech.com/assassins-creed-black-flag-resynced-release-date-july-2026/

Wolfjaw CEO: AI Will Make Good Developers Great, But It Won’t Save Bad Ones

An infographic titled 'AI' illustrates a 10-step game development process from conceptualization to long-term support, featuring icons for each step and a person using a VR headset and game controller at the bottom.

The debate over the use of generative AI tools for game development has raged across the industry for well over a year, and it doesn't seem to be letting up any time soon. As with anything related to AI, opinions are often polarized between those who want to take advantage of the new technology to improve games or simply to speed up the ever-growing development times, and others who are revolted at the mere idea of using it for any creative endeavor. In my most recent interview, Mitchell Patterson, CEO of backend developer Wolfjaw Studios, stressed that AI won't magically […]

Read full article at https://wccftech.com/wolfjaw-ceo-ai-game-development-good-developers/

Haven Studio’s Fairgames is Reportedly Experimenting With a Pivot to Being an Extraction Shooter

A scene from the game 'Payday 3' shows characters in monkey masks and hazmat suits amidst purple smoke.

All the way back in 2021, a former Ubisoft producer, Jade Raymond, and PlayStation Studios came together to form Haven Studios, a new team that was set to make a new multiplayer-focused game for PlayStation, which was revealed to be a new heist shooter, Fairgames, two years later in 2023. As we've continued to wait for any sign of Fairgames' release, Raymond left the studio, it was rumored to be cancelled at one point, and now, a new report claims it has pivoted to be a new kind of game in what is seemingly the hottest genre around: extraction shooters. […]

Read full article at https://wccftech.com/haven-studios-fairgames-reportedly-pivoting-to-extraction-shooter/

House of Pitches – Swipe on investors, match, and book office hours to pitch your startup


House of Pitches is a social platform where early-stage founders match with aligned investors through a swipe-based discovery experience. Create a startup profile, pitch your idea, and connect with investors who are genuinely interested in what you're building. Founders can then book office hours directly with matched investors, get real feedback on their pitch, and track engagement. No cold emails, no ghosting, just a simple process that connects the right founders with the right investors.

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MurmurCast – Get summaries and daily briefs from YouTube and podcasts


MurmurCast aggregates your favorite YouTube channels and podcasts, then uses AI to transcribe and summarize every episode so you can scan what matters and dive deeper when you choose. It delivers personalized daily briefs that keep you informed without the noise.

Paste any YouTube link for on-demand transcripts, search across all your past summaries, and see which channels are most valuable with smart ranking.

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Microsoft makes it easier to import Google PMax campaigns

Microsoft Ads: How it compares to Google Ads and tips for getting started

Microsoft Advertising is rolling out a slate of updates aimed at making Performance Max campaigns easier to manage, measure, and migrate — especially for advertisers already using Google Ads.

Driving the news. Microsoft now lets advertisers import Google PMax campaigns that use new customer acquisition (NCA) goals, a feature that has been generally available in Microsoft since early this year.

The update is now live for all advertisers.

That means marketers can more easily port over campaigns designed to prioritize first-time buyers without rebuilding them from scratch.

What’s new. Microsoft says imported Google PMax campaigns with NCA goals will carry over if they don’t already exist in the advertiser’s account. Existing Microsoft NCA settings won’t be overwritten.

For audience lists:

  • Google website visitor segments will convert into Microsoft remarketing lists.
  • Google’s “all visitors” and “all converters” lists will map to Microsoft equivalents.
  • Unsupported lists, like Customer Match, will prompt advertisers to use fallback options.

Microsoft also says it takes a more conservative approach to “unknown” customers, classifying them as existing customers to avoid overcounting new customer conversions.

Why we care. This could make cross-platform campaign expansion faster and lower the friction of testing Microsoft’s PMax inventory removing the need of rebuilding campaigns from scratch. The added landing page reporting and search term visibility also give marketers better insight into what’s driving performance, which can help improve optimization and budget decisions.

More visbility for PMax. Microsoft is also adding landing page (Final URL) reporting for PMax campaigns. Advertisers can now see spend, clicks, impressions, conversion value, and ROAS by landing page.

They can also segment by campaign, asset group, and other dimensions.

Microsoft also said search term reporting is becoming more visible by default, with more transparency updates — including auction insights and added publisher URL metrics — planned later.

Other key updates:

  • Seasonality adjustments now support portfolio bid strategies, expanding a tool advertisers use for short-term events like promotions.
  • Campaign name limits are increasing from 128 to 400 characters, helping agencies and enterprise teams manage naming conventions at scale.
  • Autogenerated assets are expanding to underbuilt Responsive Search Ads to improve ad relevance and performance.
  • Merchant Center users can now update store names and domains directly without contacting support.

The bottom line. These updates make it easier to scale across platforms, save time on campaign setup, and get better visibility into what’s actually driving performance — giving advertisers more control over both efficiency and results.

Newly Discovered PowMix Botnet Hits Czech Workers Using Randomized C2 Traffic

Cybersecurity researchers have warned of an active malicious campaign that's targeting the workforce in the Czech Republic with a previously undocumented botnet dubbed PowMix since at least December 2025. "PowMix employs randomized command-and-control (C2) beaconing intervals, rather than persistent connection to the C2 server, to evade the network signature detections," Cisco Talos

(PR) Sihoo Debuts Doro C300 Pro V2 Ergonomic Chair with DynaCore System and 8D Bionic Armrests

Sihoo, a global leader in ergonomic furniture dedicated to using advanced technology to provide high-quality seating solutions, is set to launch the Sihoo Doro C300 Pro V2 in April, a major evolution of its ergonomic chair series designed for modern professionals, gamers, and home office users. Positioned as "The First Full-Body Dynamic Ergonomic Chair," the Doro C300 Pro V2 delivers real-time, full-body dynamic support rather than static, one-position ergonomics.

Traditional ergonomic chairs are built around fixed support points that work only when the user remains still. The Doro C300 Pro V2 instead uses a DynaCore System for full-body dynamic support and a SyncroFlex System for personalized fit and dynamic tracking, so the chair responds the moment the body moves. As the official brief describes it, the Sihoo Doro C300 Pro V2 "tracks your body's movements in real time, evolving support from fixed points to full-body coordination," redefining ergonomics from "chairs adapting to a standard body" to "chairs actively conforming to you."

(PR) SNK and Plaion Announce the Return of the King: The NEOGEO AES+ Ready For Holiday 2026

PLAION REPLAI, a leading global publisher and developer of retro video games and consoles announced today the return of a legend, with the NEOGEO AES+ (Advanced Entertainment System) returning to homes ready for Holiday 2026. With pre-orders opening today, and the launch date set as 12th November 2026, the NEOGEO AES+ has been produced in collaboration with SNK, the producers of the original hardware.

Celebrating 35 years of arcade perfection, the iconic NEOGEO AES stood as a beacon of excellence, with the 24-bit luxury super console a world apart from rival 16-bit systems, designed for gaming connoisseurs who refused to accept compromised homeports of arcade classics. With each title representing a 1:1 direct replica of the original arcade board used on SNK's MVS (Multi-Video System), NEOGEO cartridges would differ significantly from traditional console games typically shipped on a 4 Mb or 8 Mb cartridge, with the largest NEOGEO game weighing in at an incredible 708 Mb, and games which exceeded 100 Mb in size giving birth to the infamous '100Mega Shock' moniker.

(PR) Promise Technology Showcases Pegasus5 R12 Thunderbolt 5 Storage Solutions at NAB 2026

PROMISE Technology, a global leader in high-performance storage for media and entertainment, will showcase next-generation Thunderbolt 5 solutions and AI-optimized platforms at NAB Show 2026.

"The Pegasus line has evolved with each generation of Thunderbolt to become a flagship storage system for PROMISE and a well-established brand within the creator community." said Alice Chang, Chief Marketing Officer for PROMISE. "As M&E production technology evolves, we continue to keep pace, not only with Thunderbolt but also with the leaps in performance required for AI optimized storage systems."

Intel "Wildcat Lake" Is Official: Up to 6 CPU Cores and 2 Xe3 Cores

Intel has officially unveiled its "Wildcat Lake" Core 300 series of processors for the entry-level PC segment. These CPUs are designed for value-oriented buyers looking for good CPU performance and basic GPU output in small form-factor commercial and edge AI PCs. Officially rated at 40 TOPS, these processors are capable of Copilot+ AI PC certification, meaning Intel has managed to provide basic local AI processing functionality to entry-level buyers. As part of the Core 300 series non-Ultra family, Intel's main selling point is all-day battery life in laptops with local AI processing. There are three segments, each featuring a hybrid core configuration, pairing two "Cougar Cove" P-cores with four LPE "Darkmont" cores.

The actual SoC package integrates two dies. The first and most important one, built on the 18A internal Intel node, features a 6-core CPU configuration, NPU 5 with 40 TOPS of INT8 data, Xe display and media engine, and a GPU that includes up to two Xe3 cores. This die also contains the memory controller and cache pool, supporting LPDDR5X memory running at 7,467 MT/s or up to 6,400 MT/s for DDR5. The memory-side cache includes 4 MB to help tasks "buffer" into this cache before and after accessing memory. Intel dedicates the second die to I/O handling, as the platform supports 6 PCIe Gen 4 lanes, two Thunderbolt 4 connections, two USB 3.2 connectors, and up to eight USB 2.0 connectors. For Wi-Fi, there is the Wi-Fi 7 standard, and Intel also includes Bluetooth 6.0.

(PR) Icy Dock Launches EXLink MB409A5 PCIe Gen 5 x8 Adapter Card

The EXLink MB409A5 adapter card is designed to bridge PCIe Gen 5 x8 slots that support lane bifurcation with next-generation MCIO 8i (SFF-TA-1016) connectivity, delivering up to 256 Gbps of total bandwidth for high-speed NVMe signal transmission in advanced storage applications. By integrating a PCIe redriver and optimized signal conditioning, the MB409A5 allows system designers and integrators to deploy MCIO-based NVMe solutions with greater flexibility, even in platforms requiring longer trace lengths or cable connections.

Designed for Flexible PCIe Gen 5 Architecture
With a PCIe 5.0 x8 interface, the MB409A5 is designed to work with motherboards that support lane bifurcation (x4 / x4). When enabled, this allows the PCIe x8 interface to be split into two independent x4 NVMe links through MCIO connectivity, supporting up to two NVMe SSDs via compatible cabling.

Open-source tool decrypts all private data collected by Windows Recall on Copilot PCs


Alexander Hagenah previously exposed issues affecting Windows Recall with his TotalRecall tool, prompting Microsoft to redesign the feature around stronger architectural principles. Now, the security researcher is once again highlighting Recall's weaknesses with TotalRecall Reloaded. The updated tool can reportedly bypass protections in Recall and access private user data stored...

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AMD Ryzen 9 9950X3D2 Dual Edition Lists For $999 On Amazon, $100 Above MSRP

AMD Ryzen 9 9950X3D2 Dual Edition CPU Is Available For Pre-Orders In China First, Up To 63% Faster Than 9950X3D 1

If you were waiting to buy the flagship AMD Zen 5 X3D chip, you can pre-order it before it launches officially. AMD Ryzen 9 9950X3D2 Dual Edition Listed On Amazon for $999; Newegg Lists it As Well, but No Pre-Order Option At $899 official MSRP, the Ryzen 9 9950X3D2 was already too expensive, but at $999, the Dual Edition has become the most expensive mainstream CPU in the current generation. After revealing the Ryzen 9 9950X3D2 Dual Edition, AMD announced that it's going to see a retail launch on April 22, which is roughly six days away from now. The […]

Read full article at https://wccftech.com/amd-ryzen-9-9950x3d2-dual-edition-lists-for-999-on-amazon/

Apple’s M5 MacBook Air Delivers Unrivaled ‘Price To Performance’ Ratio As Several Configurations Are Still $150 Off On Amazon, But Not For Long

Apple's 13-inch and 15-inch M5 MacBook Air continue to be up to $150 off on Amazon

All of Apple’s notebook competitors have been raising the prices of their products left, right, and center, leaving the Cupertino giant’s MacBook series the only viable option if exceptional value is what you’re searching for. Who would have thought that in the year 2026, Apple would become the only brand in the world whose portable Macs are the only sane alternative to purchase? What’s even better is that the M5 MacBook Air prices aren’t just stabilized, but some 13-inch and 15-inch configurations are available for $150 off on Amazon, meaning that from just $949, you can become the proud owner of […]

Read full article at https://wccftech.com/m5-macbook-air-impressive-price-to-performance-several-models-150-off-on-amazon/

TSMC’s CEO Calls Intel a Formidable Competitor but Says No Shortcuts Exist in the Foundry Game

TSMC Calls Intel A "Formidable Competitor" & EMIB A Very "Attractive Technology", A14 Node To Feature 2nd Gen Nanosheet With Big Uplifts 1

TSMC, in its Q1 2026 earnings call, talked a bit about Intel as a competitor in the foundry business while stating the benefits of its A14 process node. TSMC Posts Record Revenues But Acknowledges Its Competitors & Their Respective Technologies Good For The Industry For Q1 FY26, TSMC is reporting a revenue of $35.9 billion, up 6.4% Q-Q. During the earnings call, TSMC's Chairman and CEO, C.C. Wei, highlighted the company's current foundry ventures, updates on upcoming nodes, and also stated what he thinks about the competition & the situation regarding the current supply chain. Starting first with Intel, and […]

Read full article at https://wccftech.com/tsmc-calls-intel-formidable-competitor-emib-attractive-technology/

Pragmata’s GeForce Drivers Are Out Now in Time For Launch Tomorrow

A 3D-rendered character with long blonde hair and a blue outfit smiling against a futuristic background.

NVIDIA has pushed the latest drivers to get players ready for Pragmata, the latest third-person action game from Capcom which is set to release tomorrow, April 17, 2026. The new drivers help players with all tiers of NVIDIA gear, though anyone sporting the latest RTX 50 Series graphics cards will undoubtedly have the best experience as they can take full advantage of the game's support of DLSS 4 with Multi Frame Generation and DLSS Ray Reconstruction. With path-tracing and DLSS 4 both on, players with that high-end hardware can hit upwards of 200 FPS according to NVIDIA. It's also worth […]

Read full article at https://wccftech.com/pragmata-nvidia-geforce-drivers-now-available/

Apple’s New Performance Cores Within The M5 Pro Chip Are Outcompeting Similar Cores Within Intel’s Panther Lake Chips

M5 Pro and M5 Max feature stacked dies according to the latest interview

Apple silicon has truly come of age, and if any skeptic still requires an incontrovertible proof, look no further than the performance cores within the new M5 Pro chips, which are now going toe-to-toe with similar cores within Intel's Panther Lake chips, but at a fraction of their overall power draw. The SPEC integer rate metric shows the Apple M5 Pro chip's performance cores go toe-to-toe with similar cores within Intel's Panther Lake chips, while being incredibly efficient For the benefit of those who might not be aware, Apple introduced a new fusion architecture with its M5 Pro and M5 […]

Read full article at https://wccftech.com/apples-new-performance-cores-within-the-m5-pro-chip-are-outcompeting-similar-cores-within-intels-panther-lake-chips/

Metro 2039 Returns the Franchise to Moscow’s Tunnels This Winter with a New Protagonist

A heavily armored soldier with a gas mask stands against a backdrop of burning ruins, holding a weapon, with the game title 'Metro 2039' prominently displayed.

The next entry in 4A Games' Metro franchise, Metro 2039, was fully unveiled today by the development team during a dedicated streaming event. It will be released this Winter on PlayStation 5, Xbox Series, and PC (Steam, Epic Games Store, and Xbox app). First and foremost, it won't be an open world game, unlike Metro Exodus, which featured semi-open world environments. 4A Games is returning to a handcrafted experience that focuses mainly on Moscow's tunnels. Another significant change is that Artyom, the protagonist of the first three games, has been replaced by the so-called Stranger. This is perhaps not so surprising to those […]

Read full article at https://wccftech.com/metro-2039-announced-new-protagonist-moscow-tunnels-winter/

ChatGPT citations reward ranking and precision over length: Study

ChatGPT citations

ChatGPT citations favor pages that rank well, match the query in their headings, and stay tightly focused, according to an AirOps study of 16,851 queries. The top retrieval result was cited 58% of the time, and pages that answered the main query more narrowly outperformed broader, more comprehensive guides.

Why we care. This study clarifies how to earn ChatGPT citations: win retrieval, mirror the query in your headings, and answer one question extremely well. In this study, that mattered more than breadth.

The findings. Retrieval rank was the strongest signal. Pages in the top search position were cited 58.4% of the time, versus 14.2% for pages in position 10.

  • Heading relevance was the strongest on-page factor. Pages with the strongest heading-query match were cited 41.0% of the time, compared with roughly 30% for weaker matches.
  • Focused pages also beat comprehensive ones. Pages that answered the main query more narrowly outperformed broader, more comprehensive guides, undercutting the usual “ultimate guide” approach.

What drove ChatGPT citations. In this study, pages that won citations usually ranked well, used headings that closely matched the query, and stayed focused on answering it.

  • Structure helped, but only slightly: Pages with JSON-LD markup posted a 38.5% citation rate versus 32.0% for pages without it, and articles with 4 to 10 subheadings performed best.
  • Beyond a certain point, length hurt performance: Pages between 500 and 2,000 words performed best, but pages longer than 5,000 words were cited less often than pages under 500 words.

Freshness helps, up to a point. Pages published 30 to 89 days earlier performed best, while pages newer than 30 days performed worse. This suggests new content may need time to build retrieval signals.

  • Pages more than 2 years old were cited less often, which suggests that content refreshes could help if you’re already ranking for the right queries.

About the data. AirOps said it scraped ChatGPT’s interface, not the API, and analyzed 50,553 responses generated from 16,851 unique queries run three times each. The dataset included 353,799 pages and more than 1.5 million fan-out detail rows across 10 verticals and four query types.

The study. The Fan-Out Effect: What Happens Between a Query and a Citation

Google AI Mode in Chrome now lets you search deeper with fewer tabs

Google announced Chrome updates that let searchers use AI Mode in a more engaging, deeper way. Chrome lets you do it all without switching tabs and potentially losing your place.

What’s new. Chrome added three new features:

  • Search side-by-side: In AI Mode on Chrome desktop, clicking a link opens the webpage next to AI Mode. That makes it easier to visit relevant sites, compare details, and ask follow-up questions without losing the context of your search. Here’s what it looks like:
  • Search across your tabs: On Chrome desktop or mobile, you can tap the new “plus” menu on the New Tab page, or the existing plus menu in AI Mode, to add recent tabs to your search. That lets AI Mode deliver more tailored responses and suggest more sites to explore.
  • Multi-input and easy tool access: You can also mix and match multiple tabs, images, or files like PDFs and bring that context into AI Mode. Tools like Canvas and image creation are also available wherever you see the new plus menu in Chrome.

Why we care. These new Chrome-specific features for U.S. users unlock more AI Mode capabilities. Again, they’re limited to Chrome users for now, but they show the direction Google is taking AI Mode.

💾

Google Chrome now has a new side-by-side mode, search across tabs, and multi-input tools.

Moscow chokes international internet bandwidth in latest attack on Russian VPN users

Russia’s fight against digital privacy escalates as internet providers agree to freeze the expansion of cross-border channels into Europe. By capping international bandwidth, authorities aim to force telecom operators to either filter VPN traffic or hike prices, making it harder for citizens to bypass state censorship.

Keychron Expands G Series Gaming Mice With Retro G4 and Carbon Fiber G5 Models

Hot on the heels of the freshly announced G3 wireless gaming mouse, Keychron has announced two more symmetrical gaming mouse designs in the G4 and G5, both featuring identical performance characteristics with slightly different shell designs and aesthetics. While both mice are symmetrical shapes with mid-hump designs, the G4 has an ABS shell with a retro off-white and reddish-brown color scheme, accentuated by the cute pixelated hardware buttons and toggles on the bottom of the mouse, and the G5 has a carbon fiber shell with a more traditional gamer aesthetic. The G5 is also a fair bit lighter, coming in at 43 g compared to the G4's 55 g, even though the G4 is smaller than the G5. The Keychron G4 is available on the Keychron online store for $79.99, while the G5 costs $109.99.

The G4 and G5 feature identical internals, with the PixArt PAW 3950 sensor running the show and providing 8 kHz polling over 2.4 GHz and wired connections, alongside Bluetooth 5.3 for less intensive use. Both have a 500 mAh battery, although Keychron claims up to 130 hours on a charge for the G4 and 162 hours for the G5 in Bluetooth mode. With a more reasonable 4 kHz polling mode over 2.4 GHz, the G4 is said to last up to 36 hours, while the G5 should deliver 38 hours. At 1 kHz polling, which is the bare minimum for most gaming needs, that increases to 130 hours for the G4 and 153 hours for the G5. Both mice also use the same Huano Transparent Yellow Shell White Dot switches as the G3 that launched just a day prior, delivering MTBF lifespans of 120 million clicks.

NVIDIA Releases PRAGMATA GeForce 596.21 WHQL Game Ready Drivers

NVIDIA has released the GeForce 596.21 WHQL Game Ready driver for PRAGMATA, which launches on April 17 with path tracing, DLSS Multi-Frame Generation, and DLSS Ray Reconstruction. The release also adds Game Ready support for Windrose, bringing DLSS 4.5 Super Resolution, Dynamic Multi Frame Generation, and NVIDIA Reflex. Also, a new NTE (Neverness to Everness) update adding DLSS Super Resolution, Ray Reconstruction, Multi Frame Generation, and path-traced effects. NVIDIA Project G-Assist gets enhanced recommendations and controls.

On the bug fix side, the Arknights: Endfield stutter issue is now resolved. One known issue remains as certain textures in God of War: Ragnarok may intermittently flash white during gameplay.

DOWNLOAD: NVIDIA PRAGMATA GeForce 596.21 WHQL

Your Airbnb host might actually be AI


The scale of this shift came into focus after an exchange at an Airbnb property near New York City, where an AI system speaking for hosts named Alexis and Peter responded to a guest message that appeared to test its system instructions.

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New Survey Shows How a Near-Majority of Game Developers Are Looking to Leave the Industry Due to Mass Layoffs and Instability

Characters in military gear advance through a dusty, industrial area in a scene from Battlefield 6.

We all know mass layoffs are a major issue the video games industry has been facing for the last several years. It doesn't matter if you helped develop the best-selling game of the year, or if your game died within a year, game developers cannot trust that their jobs will be safe, and a new survey from Skillsearch has just put some numbers to how it is impacting the way developers navigate the industry. Spotted by GamesIndustry.Biz, Skillsearch's Salary and Satisfaction survey collected data from over 1,000 video games industry professionals across Europe, North America, the UK, APAC, and MENA, […]

Read full article at https://wccftech.com/survey-shows-video-game-developers-are-considering-leaving-due-to-layoffs-instability/

Battlefield 6 2026 Roadmap Unveiled — Naval Warfare Lands in Season 4 This July

Battleships engage in a fiery conflict on a tropical coastline under the 'Battlefield 6 2026 Roadmap' banner.

Today, Battlefield Studios unveiled the 2026 Battlefield 6 roadmap. Season 3 will begin next month, with two classic maps returning after being reimagined: Season 3 also sees the debut of BR Solos — Battle Royale Solo as an official mode, as well as BR Ranked Play & Leaderboards, launching first in Battle Royale Quads in REDSEC. Battlefield Studios plans to expand the Ranked Play experience to Battlefield 6 multiplayer in future seasons. Season 4 will launch in July, introducing the previously teased Naval Warfare to Battlefield 6. The two new maps are: Naval-specific features include aircraft carriers with operational flight […]

Read full article at https://wccftech.com/battlefield-6-2026-roadmap-naval-warfare-season-4/

NVIDIA Wants Everyone To Rethink AI TCO, & Explains Why “Cost Per Token” Is The Only Metric That Matters

NVIDIA Wants Everyone To Rethink AI TCO, & Explains Why "Cost Per Token" Is The Only Metric That Matters 1

As the AI industry enters the maturity phase, traditional terms have become outdated, which is why NVIDIA suggests that the new ways to think about AI TCO should be evaluated based on "Cost Per Token". NVIDIA Wants Everyone To Rethink AI TCO With "Cost Per Tokens" Metric Tokens are the single most important metric for AI. While yesterday's data centers were evaluated on their raw computing power, today's AI factories are evaluated on their token output. But it's not important for who does the most tokens, efficiency and cost are still the values that matter the most. That is why […]

Read full article at https://wccftech.com/nvidia-wants-everyone-to-rethink-ai-tco-explains-why-cost-per-token-is-the-only-metric-that-matters/

Apple All Set To Consume 2.4 Exabytes Of LPDDR5 Memory This Year Even As DRAM Costs Explode

A close-up of a computer chip on a motherboard featuring a hexagonal pattern design with surrounding circuitry.

Apple has turned into the mythological King Midas on memory, coveting it above everything else even as LPDDR5 modules now cost their literal weight in gold. We've been noting ad nauseum that Apple is hoarding memory resources not just to preserve its planned product launch roadmap this year but also to sabotage some of its competitors. Well today, we are placing Apple's memory-related moves within some much-needed context. Apple is all set to consume multiple exabytes of precious DRAM this year, and is not above sabotaging its competitors to get its way We reported on a specific bit of supply […]

Read full article at https://wccftech.com/apple-all-set-to-consume-2-4-exabytes-of-lpddr5-memory-this-year-even-as-dram-costs-explode/

“You Have to Be Creative”: Glen Schofield Thinks “True” Creatives Can Save AAA Gaming While Asking Artists to “Learn Some Form of AI”

A character from The Callisto Protocol with a close-up view of their face and visible text 'B.I.P.' on their shoulder equipment.

Glen Schofield, the Dead Space creator and more recently the founder of Striking Distance Studios, the team behind the Dead Space spiritual successor, The Callisto Protocol, is the kind of industry veteran who is almost always up for sharing his thoughts on what he believes the path forward for the industry is. Last year, while also admitting that the commercial failure that was The Callisto Protocol might have been the last game he gets to direct in his long career, he also talked about the current state of the video game industry and why it's so difficult for anyone looking […]

Read full article at https://wccftech.com/glen-schofield-thinks-true-creatives-can-save-aaa-gaming-asks-artists-to-learn-some-form-of-ai/

Meta raising Quest headset prices due to AI-driven RAM shortage — Quest 3 to cost $600, Quest 3S $350 from April 19

Meta's Quest 3 lineup was known for offering an excellent value proposition, giving players a powerful, untethered VR experience without breaking the bank. Unfortunately, the AI boom is at the door, and Meta is now raising the price of the Quest 3 by $100, to $600, while the cheaper Quest 3S is getting hiked by $50.

Dageno AI – Data-driven GEO and marketing agent platform


Dageno AI is a GEO data and agent platform for global brands. It connects website data, traffic, prompts, social signals, and brand mentions in one unified layer. With Dageno, teams can understand how AI platforms represent their brand, identify visibility gaps and growth opportunities, optimize content and source coverage, and turn insights into automated execution. Unlike point tools or consulting, it closes the loop from monitoring to analysis to action.

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SmoothApply – Create ATS-friendly resumes with 90+ templates and AI tools


SmoothApply offers a free resume builder with over 90 ATS-friendly templates and AI tools to enhance, proofread, and condense your content. You can edit directly on the preview, switch designs instantly, and export polished PDFs or DOCX files in seconds.

It also includes a cover letter generator, job application tracker, and shareable resume links. You can build on any device, tailor multiple versions for different roles, and get a real-time 11-point ATS score to help your resume pass employer filters.

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Intel launches its Core Ultra 3 series CPUs for “everyday computing”

Intel has launched a new range of 18A CPUs for the mainstream market Intel has officially launched its Core 3 (not Core Ultra 3) series of mobile CPUs, promising users “exceptional battery life” and “AI-ready” performance for value buyers, commercial PCs, and edge devices. These new CPUs are “purpose-engineered for value” and are built on […]

The post Intel launches its Core Ultra 3 series CPUs for “everyday computing” appeared first on OC3D.

Intel to Re-launch New Line of "Raptor Lake Refresh" LGA1700 Processors

Intel is preparing to launch a new line of Socket LGA1700 processors based on the "Raptor Lake Refresh" silicon, the same exact chip powering the 14th Gen Core desktop processor series. The move is seen as Intel capitalizing on DDR5 memory shortage, by releasing processors that support both DDR5 and older DDR4 memory standards, and getting motherboard vendors to launch a new crop of LGA1700 motherboards with both DDR4 and DDR5 memory slots, giving gamers better choice of memory upgrades.

Nomenclature is a big area of speculation. One theory holds Intel could use Core Series 2 processor model numbering, but without the "Ultra" brand extension due to the lack of an integrated NPU. Further, the company might limit itself to the "5" and "7" extensions, skipping "9." The top Core 7 2xx SKU could max out the "Raptor Lake Refresh" silicon, with an 8P+16E core configuration, that's eight "Raptor Cove" P-cores, each with 2 MB of L2 cache, and four "Gracemont" E-core clusters, each with 4 MB of L2 cache; all sharing 36 MB of L3 cache. The chip has a DDR4 and DDR5 memory interface, and puts out 20 PCIe lanes, 16 of which are Gen 5, and four of which Gen 4. Having received praise from the media for the aggressive pricing of its Core Ultra 7 270K Plus processor, Intel might attempt to repeat this feat with a similar, aggressively-priced product based on "Raptor Lake Refresh," maxing out all its on-die hardware, but at an attractive price-point, with DDR4 support to boot.

(PR) Cthulhu: The Cosmic Abyss Out Now on PC and Consoles

NACON and the studio Big Bad Wolf are pleased to announce the release of their new narrative investigation and psychological horror game, Cthulhu: The Cosmic Abyss. Players take on the role of Noah, an occult investigator, tasked with unraveling the mystery of the disappearance of miners in the depths of the Pacific Ocean. An investigation that will lead him to the gates of the sunken city of R'lyeh, depicted for the first time in a video game.

With Cthulhu: The Cosmic Abyss, the studio delivers its most ambitious project to date, now available on PlayStation 5, Xbox Series X|S, and PC.

(PR) Intel Launches Core Series 3 Processors

Intel today unveiled its new Intel Core Series 3 mobile processors, bringing advanced performance, exceptional battery life, and AI-ready to value buyers, commercial and essential edge devices.

Purpose-engineered for value, Intel Core Series 3 is built on the proven foundations of Intel Core Ultra Series 3 (code-name Panther Lake) and manufactured on the Intel 18A process node technology, the most advanced logic node developed and manufactured in the United States. The new processors are designed to transform computing for schools, small businesses, and value buyers, delivering the features people care about at unmatched scale. Over 70 designs from leading partners offering a choice of features and form factors will launch in the coming months.

(PR) Turtle Beach Unveils the All-New Stealth Pro II Wireless Gaming Headset

Leading gaming accessories maker Turtle Beach Corporation, today revealed the all-new Stealth Pro II wireless multiplatform gaming headset which distinctly sits at the audio summit as the complete gaming peripheral. The Stealth Pro II is the successor to the highly lauded Stealth Pro and represents both Turtle Beach's legacy of gaming sound and the future of premium audio versatility. As the latest and ultimate gaming headset, the Stealth Pro II Wireless Gaming Headset is for anyone who demands flagship-level audio and microphone performance, seamless device switching and stunning design.

The Stealth Pro II lets you hear what you've never been able to hear before—but could it stand up to the master of stealth himself? To find out, Turtle Beach tracked down the world's last surviving ninja, Jinichi Kawakami, and flew him from Japan for the ultimate IRL showdown. One gamer. One ninja. One headset. With the advanced audio of the Stealth Pro II, the gamer was able to capture every sound the ninja made. It was the ultimate stealth showdown highlighting Turtle Beach's legacy of gaming sound and stunning audio performance. If the Stealth Pro II can hear a ninja, it can hear anything. Visit the Turtle Beach website to put your Ninja hearing to the test.

AMD EPYC Verano CPUs Will Support LPDDR5X SOCAMM2 Memory For Perf/Watt “Optimized” AI Rack Scale Solutions

AMD EPYC Verano CPUs Will Support LPDDR5X SOCAMM2 Memory For Perf/Watt "Optimized" AI Rack Scale Solutions 1

AMD confirms that its 6th Gen EPYC Verano CPUs will be the first to utilize SOCAMM2 memory, further expanding its perf/W AI solutions. AMD Confirms SOCAMM2 Memory Support With 6th Gen EPYC Verano CPUs, Tightening The DRAM Supply Chain Even More Last year, AMD confirmed its next-gen EPYC Verano CPUs for AI at rack scale. These chips will be coupled with the company's next-gen MI500 accelerators and will come together using Vulcano interconnect. At the time, AMD didn't disclose much, and the first impression was that Verano would likely use Zen 7 cores. But that isn't the case, as AMD […]

Read full article at https://wccftech.com/amd-epyc-verano-cpus-lpddr5x-socamm2-memory-perf-watt-optimized-ai-rack/

Apple Starts Laying The Groundwork For Its iOS 27 AI Revamp As 4 Features Get Leaked

Apple logo with glowing colors and the text Apple Intelligence on a black background.

Apple is all set to debut a veritable flood of AI features at its upcoming WWDC 2026, including the AI-heavy iOS 27 and the accompanying chatbot-style Siri. In the runup to that highlight event, however, four tantalizing Apple Intelligence features have been discovered by the developer Nicols Alvarez within the iOS backend code. Apple's upcoming AI features are getting leaked left, right, and center as the WWDC 2026 approaches along with the unveiling of the iOS 27 update As per insights gleaned from the iOS backend code, Apple's Visual Intelligence is getting two major upgrades. First, users will soon get […]

Read full article at https://wccftech.com/apple-starts-laying-the-groundwork-for-its-ios-27-ai-revamp-as-4-features-get-leaked/

UXUI Principles – Validate AI-generated UI with research-backed UX principles


UXUI Principles gives designers, PMs, and developers a research-backed standard to validate AI-generated interfaces. Access a library of 168 UX principles with over 2,098 academic citations, an AI Design Validator, flow checklists, and 600+ copy-paste prompts that guide AI tools to respect cognitive laws. Use it to catch issues before launch, defend decisions with citations, and ship interfaces that convert.

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3PL Hub – Get matched with vetted 3PLs and run RFPs without bias


3PL Hub connects ecommerce brands with vetted third-party logistics partners through a free directory, a smart matching tool, and a concierge RFP service. It rejects commissions from 3PLs to stay impartial and helps you compare providers with line-by-line cost modeling, SLAs, tech stacks, and operational capabilities so you can choose the right fulfillment partner with confidence.

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Gemini helped Google block more than 99% of bad ads before they ran

Google is making Gemini a core part of ad enforcement, saying the AI upgrade helped catch more scams while sharply reducing mistaken suspensions of legitimate advertisers. The move shows how quickly ad safety is turning into an AI fight over speed, scale, and accuracy.

The details. In its 2025 Ads Safety Report, Google said it blocked or removed 8.3 billion ads and suspended 24.9 million advertiser accounts last year. It said more than 99% of policy-violating ads were stopped before they ran.

  • Google credited Gemini with cutting incorrect advertiser suspensions by 80%, processing 4x more user reports than the year before, and spotting scam signals faster by better understanding ad intent.
  • Scams were a major focus. Google said it removed 602 million scam-related ads and suspended 4 million scam-linked accounts.

By the numbers:

  • 602 million scam-related ads removed
  • 4 million scam-linked accounts suspended
  • 4.8 billion ads restricted
  • 480 million web pages blocked or restricted
  • 245,000+ publisher sites actioned
  • 35 policy updates made in 2025

The U.S. picture: Google said it removed 1.7 billion ads and suspended 3.3 million advertiser accounts in the U.S. in 2025. The most common violations included abuse of the ad network, misrepresentation, sexual content, personalization violations, and dating and companionship ads.

Why we care. This directly affects whether campaigns launch, stay live, or get flagged. Google is signaling that AI will play a bigger role in deciding which ads run and which accounts get stopped. For advertisers, that raises the stakes on policy compliance while also promising fewer costly false suspensions.

How it works: Google said Gemini analyzes hundreds of billions of signals, including account age, behavior patterns, and campaign activity, to detect malicious intent earlier than older systems built more heavily around keywords and rule matching.

The company also said that by the end of 2025, most Responsive Search Ads would be reviewed instantly at submission, blocking harmful ads before launch. It plans to expand that capability to more formats this year.

Yes, but. Faster automated enforcement does not always mean smoother enforcement. Some advertisers in the U.K. and U.S. have recently reported bulk ad disapproval alerts despite finding no actual policy issues. That adds pressure on Google to prove tighter AI enforcement will not create new disruptions for legitimate brands.

Bottom line: Google wants advertisers to see Gemini as both shield and filter — tougher on scams, but more precise with legitimate accounts. The real test is whether that balance holds as enforcement gets faster and more automated.

Google’s blog post. Gemini is stopping harmful ads before people ever see them

Why your website is now the source of truth in local AI search

Why your website is now the source of truth in local AI search

Open ChatGPT, then search for a local business you know has a strong online presence. Ask for a recommendation in that category. Chances are, it comes up. If you check what the AI cites as sources, you’ll almost certainly find the business’s own website in the mix.

That tells you something important: AI doesn’t conjure answers out of thin air. It pulls from whatever it can find. If your website isn’t the best, most complete, most authoritative source of information about your business, the AI will assemble its answer from scraps. You lose control of your own narrative.

That’s what’s driving a growing question among business owners and marketers: “Do I even need a website anymore? If AI answers everything, why does it matter?”

Your website isn’t just a marketing tool anymore. It’s a source document. AI treats it as an authoritative input. The real question is who gets to define your business: you or someone else. Here’s what’s changing, where conventional wisdom falls short, and what to do about it.

Zero-click doesn’t mean zero opportunity

A lot of marketers are seeing the same thing right now: impressions holding steady or rising, but clicks dropping. People get what they need without ever landing on a page, leading some to declare websites obsolete. That’s the wrong read.

Fewer clicks don’t mean less importance. They mean the nature of the click has changed. Look at where AI Overviews actually appear.

According to our analysis of Ahrefs data, of the 46 million+ keywords that trigger an AI Overview, nearly 99% are informational. Navigational keywords account for just 0.13%. Someone wanted a quick fact, got it, and moved on. Those were never high-intent visits anyway.

AI Overviews - 99% are informational

The clicks that drive revenue, the ones tied to bookings, calls, purchases, and consultations, still happen. Commercial and transactional keywords make up just 12.5% and 3.5% of AI Overview triggers, respectively. 

(Note: These percentages exceed 100% in total because keywords can carry multiple intent classifications, a single keyword can be both informational and commercial, for example.) 

Those are exactly the queries where people are closest to a decision. They just happen further down the funnel, after a recommendation has already been made. When someone is ready to decide, they validate and check the website.

Dig deeper: Your homepage matters again for SEO — here’s why

AI recommends, your customer decides. Know the difference.

When someone asks an AI assistant, “Who’s the best plumber near me?”, the AI might surface a few names. It’s pattern-matching based on reviews, location signals, website content, and business profile data. It’s offering a starting point, not a final verdict.

The AI isn’t picking up the phone or handing over a credit card. Especially for high-stakes local decisions, a contractor in your home, a doctor for your kid, a mechanic for your car, most people aren’t going to act on an algorithm’s suggestion without doing their own digging first.

What actually happens after the AI recommends? The customer: 

  • Googles the business. 
  • Reads the reviews. 
  • Looks at photos. 
  • Checks the website to see if you offer exactly what they need, and at a price they can stomach.

That validation phase is where decisions are made. And your website is at the center of it. AI might have gotten you in the door, but your website is what closes it.

Dig deeper: If you can’t say what problem your brand solves, AI won’t either

AI is actually making your website more valuable

AI systems are reading your content to determine what you do, who you serve, and how you help. They’re cross-referencing your site with your Google Business Profile, directory listings, and reviews to ensure consistency. 

When everything lines up, they gain confidence recommending you. When it doesn’t, you get skipped. This means your website is now effectively a source document for AI.

Either it provides clear, structured information, or AI fills the gaps with third-party content — a stale Yelp review from 2019, an outdated directory listing with the wrong hours, or a competitor’s blog post that happens to rank well.

I know which one I’d rather have the AI pulling from.

Dig deeper: Why local SEO is thriving in the AI-first search era

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The visibility gap between traditional search and AI is enormous

If you want a sense of how selective AI is compared to traditional search, SOCi’s 2026 Local Visibility Index, which analyzed nearly 350,000 locations across 2,751 multi-location brands, puts it starkly:

  • Only 1.2% of locations were recommended by ChatGPT.
  • 11% by Gemini.
  • 7.4% by Perplexity.
  • 35.9% appeared in Google’s traditional local 3-pack.

AI is up to 30 times more selective than traditional local search. Here’s the kicker: strong performance in the local pack doesn’t guarantee AI visibility. 

SOCi found that in retail, only 45% of brands leading in traditional local search also appeared in AI recommendations. More than half were invisible to AI entirely.

The brands making it into AI recommendations? 

The ones with accurate, consistent information across platforms, strong review volume and sentiment, and well-structured website content. That last one is where most local businesses are leaving the most value on the table.

Your website is the only place you control the narrative

Everywhere else — Google, Yelp, review sites, social media, and AI summaries — you’re at the mercy of other people’s opinions and platform algorithms. You don’t get to decide what gets shown or how it’s framed.

Your website is different. You decide what to highlight, the story to tell, and the objections to address. You can showcase what makes you different and guide visitors exactly where you want them to go.

More importantly, you can feed AI the narrative you want it to use. If your site has well-structured service pages, detailed FAQs, and content that answers real questions your customers ask, AI can pull directly from that when generating responses. You’re essentially writing your own introduction.

On the flip side, if your site is thin or generic, AI fills in the blanks with whatever else it can find. You lose the ability to define yourself.

Dig deeper: Your website still matters in the age of AI

What to actually do about it

This doesn’t require a rebuild, just more intentional structure and content. Here’s where to focus.

Treat your website as a source of truth

Stop writing vague claims like “we’re the best in the business.” AI doesn’t know what to do with that. Write specific, factual, helpful content about what you do, who you serve, and what results you deliver.

Every piece of information on your website — your services, hours, location, and pricing approach — should align with what’s on your Google Business Profile and across your directory listings.

As Search Engine Land contributor Will Scott notes

  • “Disambiguation through context is critical. When they’re building their ontologies, their map of relationships of knowledge, consistency matters a lot.”

Structure your content so AI can actually read it

AI reads for structure, not just keywords. An AirOps analysis of 217,508 retrieved pages found that only 15% of the pages ChatGPT retrieves actually earn a citation in the response.

Being crawled isn’t enough. How your content is organized determines whether it gets used. That means:

  • Schema markup: Specifically LocalBusiness, FAQPage, and Service schemas. This cheat sheet tells AI and search engines exactly what your business is, what it offers, and where it’s located.
  • Clear headings and short sentences: Use H2s and H3s to break content into scannable sections, and keep your sentences tight. The AirOps research found that pages averaging 11 to 14 words per sentence had roughly a 7% higher likelihood of being cited, likely because shorter sentences are easier for AI to parse and extract cleanly. Don’t bury critical information in long paragraphs.
  • An FAQ section: Built around the actual questions you hear in emails, calls, and consultations. Write answers in natural language. This directly mirrors how people search conversationally, and AI loves it. The same research found that pages with 7 to 26 list sections were 6% to 15% more likely to earn a citation.
  • Individual service pages: Not one catch-all “Services” page. Separate pages for each service with details about what’s included, who it’s for, and what to expect. Pages with 5 to 7 statistics supporting their claims had a 20% higher likelihood of being cited, so don’t just describe your services, back them up with specific, concrete details AI can confidently pull from.

Write for your customer’s questions

Most business websites are written for the business, not the customer. Corporate speak, vague value propositions, and industry jargon nobody searched for. Customers don’t search for buzzwords. They search for questions:

  • “Do you take my insurance?”
  • “How long does the repair take?”
  • “What’s the difference between [service A] and [service B]?”
  • “Can you help with [specific problem]?”

If your website answers those questions directly and clearly, you become the best answer AI can find when someone asks. Not sure what questions your customers are actually asking? 

Check your Google Business Profile Q&A section, your customer service emails, transcripts of your calls or meetings, and your reviews. The questions are already in front of you.

Dig deeper: How to apply ‘They Ask, You Answer’ to SEO and AI visibility

Do an AI audit of your own business right now

Here’s an exercise worth doing today: open ChatGPT, Perplexity, and Google AI Mode, and ask each one about your business. Ask contextual questions a real customer might ask, such as: 

  • “What do people say about [your business]?”
  • “Is [your business] good for [specific service]?”

This is actually the first thing we do when onboarding a new client. We build a brand interpretation document. 

It’s a snapshot of what AI systems currently know about a brand, pulled from the most important third-party sources in that industry. It tells us whether what’s being said about the brand is accurate, current, and coming from the right places, or whether it’s outdated, wrong, and sourced from somewhere you’d never choose yourself.

Ask your preferred AI what it knows about your business, then have it summarize consensus from key industry sources. Pay close attention to what comes back and where it came from. 

  • Is it citing your website? 
  • Your Google Business Profile? 
  • A review platform? 
  • A third-party directory? 
  • Is any of it inaccurate or out of date?

That audit tells you exactly where your information gaps are and how to fix them.

See the complete picture of your search visibility.

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What’s at stake if you let your site go stale

If your website is thin, outdated, or poorly structured, AI fills the gaps with whatever it can find. That content may be inaccurate, negative, or just plain wrong. Maybe an old review mentions a service you no longer offer, or a directory has the wrong phone number. AI doesn’t fact-check. It aggregates.

Beyond accuracy, there’s the positioning problem. Without a strong website, what you’re known for and what makes you different gets shaped by third-party sources. Your expertise gets undersold. Your unique value gets lost in the noise.

AI might surface your name, but your website builds the trust that turns a recommendation into a call, a booking, or a sale. That’s where the decision happens.

Dig deeper: How AI is reshaping local search and what enterprises must do now

How to fix a suspended Google Merchant Center account

How to fix a suspended Google Merchant Center account

Google has unique policies for Google Shopping that are stricter than its general advertising policies. If Google thinks you’ve violated any of them, it can suspend your Merchant Center.

That cuts off access to Google Shopping, Local Inventory Ads, product feeds in Performance Max and dynamic remarketing, and free listings for products. That means losing your highest-ROI channel overnight.

Here’s how Google’s system works — and what you can do to fix suspensions and get back online.

Case study: How we reinstated a suspended Merchant Center

A UK-based ecommerce retailer came to us after their Google Merchant Center account was suspended for “Misrepresentation,” cutting off their Shopping ads entirely.

Like many legitimate merchants, they were blindsided. Their store was real, their products were accurate, and they had no idea what Google’s specific objection was.

We started with a full compliance audit of their website and Merchant Center account, working through every area Google scrutinizes.

What we found wasn’t one big violation. It was a long list of smaller gaps that, in combination, signaled untrustworthiness to Google’s systems.

The website’s Contact Us page lacked a physical address, a domain-based email address, and clear customer service hours, all of which Google expects from a legitimate business.

Their policy pages (shipping, returns, refunds, and payment) either didn’t exist or lacked the specific detail Google looks for. Missing elements included cancellation windows, defective item procedures, and accepted payment methods.

Beyond policies, their site lacked an order tracking feature and a cookie consent mechanism (required under UK law). A bot blocker was preventing Google’s automated crawlers from crawling the site.

Inside Google Merchant Center itself, Shopify’s automatic shipping sync was creating conflicting data. 

We documented every required change in detail and handed the client a clear, prioritized action list. Once they made all the changes, we requested a review from Google.

Google approved the appeal and reinstated the account.

Key takeaway: Google evaluates the totality of your website and feed, not just individual policy pages. A successful reinstatement almost always requires fixing multiple issues across your site before submitting an appeal.

Dig deeper: Google Ads account suspensions: What advertisers need to know

Step 1: Identify the type of suspension

Google will email you the policy they believe you’ve violated.

Merchant Center suspension email

You can also find this information on the Needs attention tab in your Merchant Center.

Needs attention tab

Read the suspension notice carefully because Google’s description, vague as it often is, will be your starting point for the following audit steps.

Misrepresentation

Misrepresentation is the most common policy we see cited for Google Merchant Center suspensions.

This policy covers a wide range of problems, from inaccurate information in Merchant Center, to missing policy pages on your website, to bad reviews about your business on third-party websites.

Follow the steps outlined in this guide to focus on improving four key areas:

  • Your Merchant Center settings.
  • Your product feed.
  • Your website.
  • Your online reputation.

Counterfeit products

You’re most likely to see this suspension reason if you’re reselling products from other brands (such as Pokémon cards, Prada bags, or Nike sneakers).

Helpful actions to take:

  • Say on your website whether you have a relationship with the manufacturer.
    • Are you an authorized reseller?
    • Do you purchase directly from the manufacturer?
    • Do you purchase from third parties?
  • Explain your authentication process.
  • Don’t list prices significantly lower than the manufacturer’s suggested retail price (MSRP).

Website needs improvement

Rather than citing a specific policy violation, Google is flagging that your website doesn’t appear sufficiently complete or functional.

Website needs improvement

Use incognito mode and multiple devices to check your website for:

  • Placeholder images or text.
  • Missing policy pages.
  • Problems adding products to cart or finishing the checkout process.

Unsupported shopping content

Google has a list of things that can be advertised via “regular” Google ads, but not via Google Shopping.

Services as a whole may not be advertised, which is why you won’t see ads for lawyers, doctors, or consultants on Google Shopping.

It gets tricky when services are bundled with products (you can advertise car tires, but you can’t advertise the labor to replace the tires on your car).

Google tends to aggressively flag things as services, or unsupported digital goods, that don’t actually fall within those policies.

What to do:

  • Separate services from physical products on your website.
  • Add explanation text to product pages clearly stating that what you’re selling is a physical good and not a service.
  • Avoid keywords like ebook and PDF that could trigger Google to think you’re selling disallowed digital goods.

Healthcare and medicines

Google restricts advertising healthcare-related products. The policies are country-specific, so be sure to carefully read the policy for the country, or countries, you’re targeting.

To sell prescription and over-the-counter drugs in the U.S., advertisers must undergo third-party certification through a company such as LegitScript and a separate certification process with Google.

Google explicitly lists pharmaceuticals and supplements that aren’t allowed to be advertised. Unfortunately, this list is not comprehensive. We’ve had cases where Google support informed us that products not on this list are not allowed to be advertised.

What to do:

  • Get certified (if you meet the certification requirements).
  • Avoid making claims about the benefits of what you sell that can’t be directly verified by linking to studies from your product pages.
  • Add appropriate disclaimers to your product pages and customer testimonials.

Dig deeper: A guide to Google Ads for regulated and sensitive categories

DMCA violation

If someone reports your website for content that violates the Digital Millennium Copyright Act (DMCA), Google will suspend your Merchant Center. These reports are filed in the Lumen database, where you can see what content has been flagged and when the report was made.

What to do:

  • If you’re violating copyright, remove the content from your website.
  • If you’re not violating copyright, document how this content is original to your website and why you believe the report was wrong.
  • After requesting a review of your suspension, you will probably have to engage in back-and-forth with Google support to argue why you should be allowed back on their platform.

Step 2: Audit your Merchant Center settings

Merchant Center settings are misconfigured in almost every suspension case we work on.

Go through every single page in your Merchant Center to make sure you’ve entered as much information as possible and that everything you’ve entered is accurate and matches what’s on your website.

Business info

Business info
  • Your store name must comply with Google’s policies.
  • Your physical address needs to be exactly right (no misplaced words or numbers) and should match the physical address on your website’s Contact page.
  • You should have accurate contact information, and a link to your Contact page, and relevant social media profiles.

Shipping and returns

Shipping and returns
  • Every product in your feed needs to be covered by at least one shipping rule and a return policy.
  • The shipping methods, handling and shipping times, cost structure, return timeline, refund process, exceptions, and restocking fees need to exactly match the information on the Shipping and Returns policy pages on your website.

Step 3: Audit your product feed data quality

Think of your product feed as your ads. Just as saying inaccurate things in your ads can lead to disapprovals, providing inaccurate or insufficient product data to Google can result in item disapprovals and account suspensions.

Data sources

Item disapprovals

In addition to account-level suspensions, Google often disapproves specific products for product-level violations.

Item disapprovals

There are many things that can cause item disapprovals. Top issues include:

  • Links or images that don’t load.
  • Mismatches between pricing or availability.
  • Missing weight or shipping information.
  • Invalid GTINs.
  • Unsupported product categories like weapons, digital goods, or services.

These problems don’t necessarily cause account suspensions, but you should fix as many as possible before requesting a review. You want Google to see you as committed to sending high-quality data and not violating any of their policies.

Wrong prices and URLs

The price in your product feed must match the price shown when someone lands on that product’s page. Two common mistakes:

  • Using a parent product URL with a product variant’s price, which causes a mismatch between the price in the ad and the price on the product page.
  • Putting a sale price in the feed that is not on the product page, or vice versa.

GTINs

Global Trade Identification Numbers (GTINs) are the numbers, such as UPCs and ISBNs, that manufacturers assign to their products.

  • If your products don’t have GTINs, you can set the value of the field identifier_exists in your feed to FALSE.
  • If your products have GTINs and you have access to them, send those numbers to Google in your feed.

You don’t have to send a GTIN, but if you do, it must be accurate.

We’ve seen cases where advertisers created fake GTINs, thinking it would help their products perform better. Instead, Google suspended the entire account.

Copied product photos and descriptions

Resellers who copy product images and descriptions from manufacturers may run into problems, especially if you don’t provide the product GTINs in the feed.

Ideally, you should take your own product images and write your own product descriptions, so that everything on your website is original.

Dig deeper: Google Ads’ three-strikes system: Managing warnings, strikes, and suspension

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Step 4: Audit your website

Even if your Merchant Center settings and product feed are clean, your website itself can be the reason you’re suspended.

Crawl issues

Google will suspend your account if they’re not able to crawl your website.

For example, we’ve seen clients block visits from countries from which a high volume of spam traffic was originating. This accidentally blocked Google’s robots from accessing the website and caused a suspension.

We’ve also seen mistakes with the robots.txt file accidentally excluding Google’s bots from accessing key pages, which looks to Google like you’re trying to hide something.

Missing information

You need clear and distinct policy pages on your website, including:

  • Privacy.
  • Shipping.
  • Refund and return.
  • Terms of service.
  • Order tracking.
  • Payment.

You also need accurate contact information on your Contact page and a comprehensive About page.

Inaccurate or inconsistent information

Any claims you make on your website must be true. For example, if you say you offer free shipping on orders over $25, then you have to actually give free shipping when a cart value is greater than $25.

We often see inconsistencies on websites, such as:

  • Different return windows mentioned on the Return policy page than in the Return policy pop-up on the Shopify checkout page.
  • Old phone numbers that no longer work and haven’t been removed.
  • Template language referencing other businesses or products you don’t sell that you never removed from policy pages.

Badges and awards

Adding badges and awards (such as the Better Business Bureau badge and Trustpilot review widgets) to your website is a way to demonstrate credibility.

When you add badges, awards, or “As seen on” logos to your website, make sure to hyperlink them to supporting pages, or else Google may think you’re making unsupported claims.

Step 5: Audit your digital footprint

Google wants only trusted businesses to run Google Shopping ads, so they look beyond your website and Merchant Center at your digital footprint as a whole.

Reviews

If you don’t have reviews on third-party websites like Trustpilot and BBB, or worse, if there are many negative reviews about your business, Google will view you with more suspicion.

Make a focused effort to ask your customers for reviews and respond professionally to all reviews (positive or negative), so that Google sees you’re an active, engaged business.

Social media

Google expects websites to have profiles on social media platforms like Facebook and Instagram.

There is even a place in your Merchant Center where you can directly link to your social profiles.

It can be helpful to claim profiles for your business and make sure that your business info in those profiles (domain, phone number, physical and email addresses) match what’s on your website.

Authorized resellers

If you’re an authorized reseller for another brand, establish as much of a connection to that brand online as possible. For example:

  • Ask the brand to link to your website from their social media profiles and website.
  • Post any information you’re legally allowed to share about your contract on your website so that Google sees you’re being transparent.
  • Create an authentication guide that details how you authenticate the products you sell.

Step 6: Request a review

After you have followed steps 1-5 to identify and fix as many potential problems as possible, you are ready to ask Google to review your suspension.

To request a review:

  • Log in to your Google Merchant Center account.
  • Click Products & store.
  • Click Products.
  • Click Needs attention.
  • In the box that says “Suspended account for policy violation,” click Fix.
  • Click the button labeled “I disagree with the issue.”

Google sometimes makes the button unclickable until you go through identity verification, and in some cases, it also requires a video verification process.

Google doesn’t let you write any context when you request a review. Clicking the button is your only option.

Google limits how many reviews you may request. The limit varies per account, but often is three or less. Once you’ve reached that limit, Google will tell you that it will no longer accept additional review requests, and the button will no longer be clickable.

Google will not review your appeal unless there is at least one product in your Merchant Center.

What if I’m suspended for multiple things?

Google sometimes flags Merchant Centers with multiple policy violations at the same time. Fix everything possible on your website and in your account, and then appeal the suspensions one at a time.

Start with the suspension that looks the most comprehensive. For example, misrepresentation is a more “egregious” suspension in Google’s eyes than sale of service, so start by appealing the former.

If one policy issue is a suspension and another is a warning (suspended for misrepresentation and warned for website needs improvement), appeal the warning first.

Common questions about Google Merchant Center suspensions

Why is my Google Merchant Center suspended?

Google will tell you what policy it believes you’ve violated via email, and in a notification in the “Needs Attention” tab in your Merchant Center.

These policies are usually quite broad, and narrowing down exactly why you were suspended can be difficult, which is why it’s vital that you fix as many potential problems as possible before appealing your suspension.

How long does a Google Merchant Center suspension last?

In most cases, it lasts forever unless you successfully appeal the suspension.

That said, we’ve seen cases where Google re-crawled a website after changes were made and automatically reinstated an account prior to the advertiser requesting a review (but don’t count on this happening).

Can Google Merchant Center support help me?

Sometimes, if you know how to ask the right questions, Google Merchant Center support will provide some ideas about what went wrong, or will point to specific data issues with your products.

What happens if Google rejects my appeal?

Typically, Google will put your Merchant Center into a cool-down period during which you can’t request another review.

The first cool-down period is usually seven days, and the timeline gets longer with subsequent rejections.

How many times can I appeal a Google Merchant Center suspension?

Google typically limits appeals to between one and three attempts, though exceptions exist.

Why does Google keep suspending my Merchant Center account?

It’s not uncommon for Google to accept an appeal of a Merchant Center suspension and then suspend that account again for the same policy.

This could be due to Google’s automated systems re-flagging you for something that its manual reviewers decided was not a violation.

It could also be because Google is unfortunately inconsistent with how it flags policy violations and enforces its policies.

Can I ask customers to write reviews of my business online?

You can. If you’re sending product reviews to Merchant Center, you must disclose to Google if you incentivize customers to leave reviews.

Dig deeper: Dealing with Google Ads frustrations: Poor support, suspensions, rising costs

Preventing Google Merchant Center suspensions

All of the steps outlined in this guide to fix suspensions are things you should proactively do to help prevent suspensions from happening.

Doing these things before you’re suspended can potentially save you tremendous time, frustration, and opportunity cost.

Here are a few more ideas to help stop suspensions:

  • Check your website weekly via incognito mode on mobile and desktop devices to make sure your website functions properly.
  • Get a real physical business address, and feature that address on your Contact page and in your website footer.
  • Regularly ask your clients to write reviews about you, and respond professionally to every single review.
  • Consistently read the policies on your website to make sure they are still accurate, and update them immediately if you change your processes.
  • Monitor your Merchant Center daily for disapprovals, and quickly fix anything that Google says needs attention.

Google has policies in place because it wants to protect consumers.

By following Google’s policies and showing that you’re a legitimate advertiser, you can protect your ability to use one of the most important channels available for growing an ecommerce brand.

ThreatsDay Bulletin: Defender 0-Day, SonicWall Brute-Force, 17-Year-Old Excel RCE and 15 More Stories

You know that feeling when you open your feed on a Thursday morning and it's just... a lot? Yeah. This week delivered. We've got hackers getting creative in ways that are almost impressive if you ignore the whole "crime" part, ancient vulnerabilities somehow still ruining people's days, and enough supply chain drama to fill a season of television nobody asked for. Not 

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Exclusive T-Guard Technology: A Triple Line of Defense
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Why log file analysis matters for AI crawlers and search visibility

Why log file analysis matters for AI crawlers and search visibility

One of the biggest challenges in AI search is that visibility is being shaped by systems you can’t directly observe.

Nothing like Google Search Console exists for ChatGPT, Claude, or Perplexity. No reporting layer showing what’s crawled, how often, or whether your content is considered at all.

Yet these systems are actively crawling the web, building datasets, powering retrieval, and generating answers that shape discovery — often without sending traffic back to the source.

This creates a gap. In traditional SEO, performance and behavior are connected. You can see impressions, clicks, indexing, and some level of crawl data. In AI search, that feedback loop doesn’t exist.

Log files are the closest thing to that missing layer. They don’t summarize or interpret activity. They record it — every request, every URL, every crawler. 

For AI systems, that raw data is often the only way to understand how your site is actually being accessed.

Some visibility is emerging — just not from AI platforms

That lack of visibility hasn’t gone entirely unaddressed. 

Bing is one of the first platforms to introduce this natively. Through Bing Webmaster Tools, Copilot-related insights are beginning to show how AI-driven systems interact with websites. It’s still early, but it’s a meaningful shift — and the first real example of an AI system exposing even part of its behavior to site owners.

Beyond that, a new category of tools is emerging. Platforms like Scrunch, Profound, and others focus on AI visibility, tracking how content appears in AI-generated responses and how different agents interact with a site. 

In some cases, they connect directly to sources like Cloudflare or other traffic layers, making it easier to monitor crawler activity without manually exporting and analyzing raw logs.

That visibility is useful, especially as AI systems evolve quickly. But it isn’t complete. 

Most of these tools operate within a defined window. Some only surface a limited timeframe of agent activity, making them effective for near-term monitoring, but less useful for understanding longer-term patterns or changes in crawl behavior.

AI crawler activity isn’t consistent. Unlike Googlebot, which crawls continuously, many AI agents appear sporadically or in bursts. Without historical data, it’s difficult to determine whether a change in activity is meaningful or normal variation.

Log files solve for that. They provide a complete, unfiltered record of crawler behavior — every request, every URL, every user agent. With continuous retention, they enable analysis of patterns over time and revisiting data when something changes.

Dig deeper: Log file analysis for SEO: Find crawl issues & fix them fast

Not all AI crawlers behave the same way

In log files, everything appears as a user agent string. On the surface, it’s easy to treat them the same, but they represent different systems with different objectives. That distinction matters, because it directly affects how they access and interact with your site.

AI-related crawlers generally fall into two groups: training and retrieval.

Training crawlers

Training crawlers, such as GPTBot, ClaudeBot, CCBot, and Google-Extended, collect content for large-scale datasets and model development.

Their activity isn’t tied to real-time queries, and they don’t behave like traditional search crawlers. You’ll typically see them less frequently, and when they do appear, their crawl patterns are broader and less targeted.

Because of that, their presence – or absence – carries a different implication. If these crawlers don’t appear in your logs at all, it’s not just a crawl issue. It raises the question of whether your content is included in the datasets that influence how AI systems understand topics over time.

At the same time, it’s important to consider how much data you’re analyzing. Training crawlers don’t operate on a continuous crawl cycle like Googlebot.

Their activity is often sporadic, which means a short log window (a few hours, or even a single day) can be misleading. You may not see them simply because they haven’t crawled within that timeframe.

That’s why analyzing log data over a longer period matters. It helps distinguish between true absence and normal variation in how these systems crawl.

Retrieval and answer crawlers

Retrieval crawlers operate differently. Agents like ChatGPT-User and PerplexityBot are more closely tied to live, or near-real-time, responses. Their activity tends to be event-driven and more targeted, often limited to a small number of URLs.

That makes their behavior less predictable and easier to misinterpret. You won’t see the same volume or consistency you would from Googlebot, but patterns still matter.

If these crawlers never reach deeper content, or consistently stop at top-level pages, it can indicate limitations in how your site is discovered or accessed.

Traditional crawlers still matter, but they’re no longer the full picture

Googlebot and Bingbot still provide the baseline. Their crawl behavior is consistent and typically gives a reliable view of how well your site can be discovered and indexed.

The difference is that AI crawlers don’t always follow the same paths. It’s common to see strong, deep crawl coverage from Googlebot alongside much lighter, or more shallow, interaction from AI systems. That gap doesn’t show up in Search Console, but becomes clear in log files.

What AI crawler behavior actually tells you

Once you isolate AI crawlers in your log files, the goal isn’t just to confirm they exist. It’s to understand how they interact with your site – and what that behavior implies about visibility.

AI systems crawl the web to train models, build retrieval indexes, and support generative answers. But unlike Googlebot, there’s very little direct visibility into how that activity plays out.

Log files make that behavior observable. There are a few key patterns to focus on.

Discovery: Are you being accessed at all?

Start by checking whether AI crawlers appear in your logs.

In many cases, they don’t — or appear far less frequently than traditional search crawlers. That doesn’t always indicate a technical issue, but highlights how differently these systems discover and access content.

If AI crawlers are completely absent, they may be blocked in robots.txt, rate-limited at the server or CDN level, or simply not discovering your site.

Presence alone is a signal. Absence is one too.

Crawl depth: How far into your site do they go?

When AI crawlers do appear, the next question is how far they get.

It’s common to see them limited to top-level pages – the homepage, primary navigation, and a small number of high-level URLs. Deeper content, including long-tail pages, or location-specific content, is often untouched.

If crawlers aren’t reaching those sections, they’re not seeing the full structure of your site. That limits how much context they can build and reduces the likelihood that deeper content is surfaced in AI-generated responses.

Crawl paths: How AI systems actually see your site

When AI crawlers access a site, they don’t build a comprehensive map the way traditional search engines do.

Their behavior is more selective and influenced by what’s immediately accessible, which means your site structure plays a larger role in what they reach.

In log files, this appears as concentrated activity around a small set of URLs. 

  • Requests are typically clustered around the homepage, primary navigation, and pages that are directly linked, or easy to discover. 
  • As you move deeper into the site, crawl activity often drops off, sometimes sharply, even when those pages are important from a business, or SEO, perspective.

The practical implication: pages buried behind JavaScript-heavy navigation, or weak internal linking, are significantly less likely to be accessed.

As a result, the version of your site AI systems interact with is often incomplete. Entire sections can be effectively invisible because they sit outside the paths these crawlers can follow. 

This is where log file analysis becomes particularly useful, because it exposes the difference between what exists and what’s actually accessed.

Crawl friction: Where access breaks down

Log files also surface where crawlers encounter issues. This includes:

  • 403 responses (blocked requests).
  • 429 responses (rate limiting).
  • Redirects and redirect chains.
  • Unexpected status codes.

For AI crawlers, these issues can have an outsized impact. Their activity is already limited, and failed requests reduce the likelihood they continue deeper into the site.

Cross-system comparison: How does this differ from Googlebot?

Comparing AI crawler behavior to Googlebot provides useful context.

Googlebot typically shows consistent, deep crawl coverage across a site. AI crawlers often behave differently – appearing less frequently, accessing fewer pages, and stopping at shallower levels.

That difference highlights where your site is accessible for traditional search, but not necessarily for AI-driven systems. As those systems become more influential in discovery, crawl accessibility becomes a multi-system concern – not just a Google one.

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How to analyze AI crawler behavior with log files

You don’t need a complex setup to start getting value from log files. Most hosting platforms retain access logs by default, even if only for a short window.

You’ll find that retention varies across hosting providers, but it’s often limited to anywhere from a few hours to a few days. Kinsta, for example, typically retains logs for a short rolling window, which is enough to get started but not for long-term analysis.

Start with the logs you already have

The first step is simply to export access logs from your hosting environment.

Even a small dataset can surface useful patterns, particularly when you’re looking for presence, crawl paths, and obvious gaps. At this stage, you’re not trying to build a complete picture over time. You’re looking for directional insight into how different crawlers are interacting with your site right now.

Use a log analysis tool to make the data usable

Raw log files are difficult to work with directly, especially at scale.

Tools like Screaming Frog Log File Analyzer make it possible to process that data quickly. Logs can be uploaded in their raw format and broken down by user agent, URL, and response code, allowing you to move from raw requests to structured analysis without additional preprocessing.

This is where the data becomes usable.

Use a log analysis tool to make the data usable

Segment by crawler type

Once the logs are loaded, segmentation becomes the priority. Start by isolating user agents so you can compare AI crawlers, Googlebot, and Bingbot.

This is critical, because behavior varies significantly across systems. Without segmentation, everything blends together. With it, patterns start to emerge.

To filter your views by bot, select your bot at the top right of the Log File Analyser. This will update all subsequent analysis to the bot you’ve selected.

You can begin to see:

  • Whether AI crawlers appear at all.
  • How their activity compares to traditional search.
  • Whether their behavior aligns or diverges.

Analyze crawl behavior against your site structure

From there, shift from presence to behavior.

Look at which URLs are being accessed, how frequently they appear, and how that maps to your site structure. This is where the earlier analysis becomes practical.

You’re not just asking what was crawled. You’re asking:

  • Are crawlers reaching deeper content?
  • Which sections of the site are being skipped entirely?
  • Does this align with how your site is structured and linked?

This is where crawl paths, accessibility, and prioritization start to surface as real, observable patterns.

Use response codes to identify friction

Filtering by response code adds another layer of insight.

This helps surface where crawlers are encountering issues, including:

  • Blocked requests.
  • Rate limiting.
  • Redirect chains.
  • Unexpected responses.

For AI crawlers, these issues can have a greater impact. Their activity is already limited, so failed requests reduce the likelihood that they continue further into the site.

Cross-reference crawlable vs. crawled

One of the most valuable steps is comparing what can be crawled with what is actually being crawled.

Running a standard crawl alongside your log analysis allows you to identify this gap directly. Pages that are accessible in theory, but never appear in logs, represent missed opportunities for discovery.

Understand what your logs don’t show

As you work through log data, it’s also important to understand its limitations.

Server-level logs only capture requests that reach your origin. In environments that include a CDN, or security layer like Cloudflare, some requests may be filtered before they ever reach the site. That means certain crawler activity, particularly blocked, or rate-limited, requests, won’t appear in your logs at all.

This becomes relevant when interpreting absence. If specific AI crawlers don’t appear in your data, it doesn’t always mean they aren’t attempting to access the site. In some cases, they may be getting filtered upstream.

How to scale: Continuous log retention

Log file analysis breaks down quickly if you’re only looking at short timeframes.

A few hours of data, or even a single day, can show you what happened. It can also make it look like nothing is happening at all. With AI crawlers, that distinction matters.

Their activity isn’t continuous. Training crawlers may appear intermittently, and retrieval agents are often tied to specific events or queries. 

A short log window can easily lead you to the wrong conclusion. A crawler that doesn’t appear in your data may still be active. It just hasn’t shown up within that window.

This is where retention changes the analysis. Once you’re working with a longer dataset, you’ll see how often it appears, where it shows up, and whether that behavior is consistent over time. What looked like absence starts to resolve into patterns.

Moving beyond your hosting limits

At that point, the limitation isn’t analysis. It’s access to data over time.

Most hosting environments aren’t designed for long-term log retention. Even when logs are available, they’re typically tied to a short rolling window. That makes it difficult to revisit behavior, compare time periods, or understand how crawler activity evolves.

To get beyond that, you need to store logs outside of your hosting environment. Log storage options include: 

  • Amazon S3 is one of the most common approaches. It provides flexible, low-cost storage that allows you to retain logs continuously and query them when needed. If the goal is to build a historical view of crawler behavior, it’s a practical and widely supported option.
  • Cloudflare R2 serves a similar purpose and can be a better fit for sites already using Cloudflare. It keeps storage within the same ecosystem and simplifies how log data is handled, particularly when edge-level logging is part of the setup.

The specific platform matters less than the shift itself. You’re moving from whatever your host happened to keep to a dataset you control.

Bridging the gap with automation

Not every setup supports continuous streaming, and most teams aren’t going to build that infrastructure upfront.

If your retention window is limited, automation becomes the practical way to extend it.

Instead of manually downloading logs, you can schedule the process. Many hosting providers expose logs over SFTP, which makes it possible to pull them at regular intervals before they expire.

A scheduled SFTP job – whether built in a workflow tool like n8n, or scripted – is enough to turn a short retention window into something you can actually analyze over time. That’s often the difference between one-off analysis and something repeatable.

Getting closer to a complete view

As your dataset grows, so does the need to understand its boundaries. Log files show you what reached your site. They don’t always show you what tried to.

In environments that include a CDN, or security layer, some requests may be filtered before they reach your origin. That becomes more noticeable over time, particularly when certain crawlers appear less frequently than expected.

At that point, edge-level logging becomes a useful addition. It provides visibility into requests that are blocked or filtered upstream and helps explain gaps in origin-level data.

It’s not required to get value from log analysis, but it becomes relevant once you’re trying to build a more complete picture of crawler behavior across systems.

Log files show you what reached your site. They don’t show everything, but they’re the only place this interaction becomes visible at all.

You’re not optimizing for one crawler anymore. And the teams that start measuring this now won’t be guessing later.

[Webinar] Find and Eliminate Orphaned Non-Human Identities in Your Environment

In 2024, compromised service accounts and forgotten API keys were behind 68% of cloud breaches. Not phishing. Not weak passwords. Unmanaged non-human identities that nobody was watching. For every employee in your org, there are 40 to 50 automated credentials: service accounts, API tokens, AI agent connections, andOAuth grants. When projects end or employees leave, most

Cisco Patches Four Critical Identity Services, Webex Flaws Enabling Code Execution

Cisco has announced patches to address four critical security flaws impacting Identity Services and Webex Services that could result in arbitrary code execution and allow an attacker to impersonate any user within the service. The details of the vulnerabilities are below - CVE-2026-20184 (CVSS score: 9.8) - An improper certificate validation in the integration of single sign-on (SSO)

Obsidian Plugin Abuse Delivers PHANTOMPULSE RAT in Targeted Finance, Crypto Attacks

A "novel" social engineering campaign has been observed abusing Obsidian, a cross-platform note-taking application, as an initial access vector to distribute a previously undocumented Windows remote access trojan called PHANTOMPULSE in attacks targeting individuals in the financial and cryptocurrency sectors. Dubbed REF6598 by Elastic Security Labs, the activity has been found to leverage

Hidden Passenger? How Taboola Routes Logged-In Banking Sessions to Temu

A bank approved a Taboola pixel. That pixel quietly redirected logged-in users to a Temu tracking endpoint. This occurred without the bank’s knowledge, without user consent, and without a single security control registering a violation. Read the full technical breakdown in the Security Intelligence Brief. Download now → The "First-Hop Bias" Blind Spot Most&

The King Returns – AMD to revive Ryzen 7 5800X3D as “AM4 Anniversary Edition”

It looks like AMD’s bringing back its strongest AM4 gaming CPU to combat the world’s memory shortage The leaker HXL has unveiled an image that appears to confirm the return of AMD’s Ryzen 7 5800X3D CPU. When memory pricing skyrocketed in 2025, we called on AMD to bring back its AM4 X3D CPUs. These CPUs […]

The post The King Returns – AMD to revive Ryzen 7 5800X3D as “AM4 Anniversary Edition” appeared first on OC3D.

AMD confirms SOCAMM2 memory support for 2027 EPYC “Verano” CPUs

AMD confirms LPDDR5X SOCAMM2 memory support for EPYC Verano CPUs in 2027 AMD has confirmed that its 6th-generation EPYC Verano CPUs will support LPDDR5X SOCAMM2 memory modules when they launch in 2027. This year’s 6th Generation EPYC “Venice” CPUs will launch with support for DDR5 RDIMM and MRDIMM memory. Between Verano and Venice, AMD will […]

The post AMD confirms SOCAMM2 memory support for 2027 EPYC “Verano” CPUs appeared first on OC3D.

AMD Ryzen 7 5800X3D Is Making A Comeback In Q2 2026 As AM4 Turns 10

AMD Rumored To Cut Ryzen 7 5800X3D Prices Next Month Owing To Zen 4's "Amazing" Gaming Performance 1

AMD is set to bring back one of the most popular X3D chips, which will help boost sales of AM4 platform and offer gamers a new hope. AMD to Re-Launch 8-Core/16-Thread Zen 3-Based Ryzen 7 5800X3D Processor In Q2 2026 As it Completes 10-Years of AM4 Launch We have awesome news for you guys! AMD is reportedly bringing the most popular Ryzen 5000 processor to the market. After discontinuing it last year, AMD is now re-launching the Ryzen 7 5800X3D processor very soon, and the timing couldn't be better. AMD's Ryzen 7 5800X3D launched in April 2022 as the first […]

Read full article at https://wccftech.com/amd-ryzen-7-5800x3d-reportedly-making-a-comeback-in-q2-2026-as-am4-turns-10/

PRAGMATA: Why You Should Always Finish Bots With a Critical Shot

A scene from the game 'Pragmata' shows a character in advanced armor carrying a child, facing a humanoid robot in a futuristic interior.

PRAGMATA features a few useful abilities with clear uses, and some whose benefits are not apparent. This is the case of Critical Shot, an early-game ability that can make your life much easier in some unexpected ways. The Benefits of Finishing Enemies With a Critical Shot Finishing enemies with a Critical Shot, even without having it upgraded at level 3 or without having already collected certain mods that enhance the ability, is always worth it, for two reasons: How to Unlock Critical Shot Critical Shot can be unlocked after completing Sector 01: Solar Power Plant. Access the Unit Printer in […]

Read full article at https://wccftech.com/how-to/pragmata-why-you-should-always-finish-bots-with-a-critical-shot/

PRAGMATA: How Does Multihack Work? Master This Hacking Node For Ultimate Crowd Control

A character in a futuristic suit holding a young girl in a sci-fi setting with the word 'PRAGMATA' displayed at the top.

PRAGMATA generally does a very good job of explaining its intricate mix of third-person shooting and hacking puzzle-solving, but not every mechanic is explained as thoroughly as it should be. This is the case of the Multihack hacking node, one of the best hacking abilities in the entire game, which can turn the most difficult combat encounters into a walk in the park with the right setup. Multihack: The Best Tool For Crowd Control According to the in-game description, Multihack is a "hacking node that links enemies together, opening multiple targets. OPEN time is extended while damage to affected targets […]

Read full article at https://wccftech.com/how-to/pragmata-how-does-multihack-work-master-this-hacking-node-for-ultimate-crowd-control/

PRAGMATA: Bad Blood Training Simulation Guide (Defeat 4 Enemies With Friendly Fire)

A character in a spacesuit carrying a child on their back in a futuristic laboratory setting from the game 'Pragmata.'

PRAGMATA's Training Simulations, such as Medic Training, Mouse Trap, and Floor It, feel more like puzzles, forcing you to take full advantage of the game's mechanics to clear them with all optional objectives. This is also the case of the Bad Blood Training Simulation, where you need to use hacking mechanics to your advantage to perfect it. Simulation Objectives & Rewards Objective Reward Defeat All Enemies 1 Cabin Coin Defeat 4 Enemies with friendly fire 300 Lunafilament Complete within 100 seconds 4 upgrade components Defeat 4 Enemies With Friendly Fire + Complete Within 100 Seconds To clear these objectives, you […]

Read full article at https://wccftech.com/how-to/pragmata-bad-blood-training-simulation-guide-defeat-4-enemies-with-friendly-fire/

PRAGMATA: How to Stop Enemy Jamming

A scene from the game 'PRAGMATA' showing an astronaut in a damaged suit sitting next to a young girl in a futuristic, dimly lit environment with debris on the ground.

In PRAGMATA, certain advanced bots are equipped with modules that can cause Jamming, scrambling the hacking matrix, preventing Diana from opening them up to expose their weak points, and depriving you of one of your most effective combat tools. If you find you cannot complete hacking because red nodes sever your connection to the enemy, you must physically disable the jamming source to regain full hacking capability. Identifying the Jamming Source Enemies that can jam Diana's hacking do so with specific parts. You can easily identify these components by their red color. Complete vs. Partial Hacking Matrix Restoration In the […]

Read full article at https://wccftech.com/how-to/pragmata-how-to-stop-enemy-jamming/

PRAGMATA: How to Unlock Auto-Hacking

A character in a high-tech suit walks through a futuristic cityscape with large digital billboards, featuring the game title 'Pragmata' at the top.

Hacking is the biggest part of the PRAGMATA experience, but also one of its most divisive. Some will inevitably love alternating between shooting and hacking, while others will find hacking breaks the pace of third-person shooter combat too much. Thankfully, for the latter group, the game does feature Auto-Hacking, though it is not available from the start. How to Unlock To get access to this feature, you must first complete Sector 2: Mass Production Array. Once finished, it can be unlocked from the Unit Printer in the Shelter for 1 Pure Luneum. How Does It Work Any time you aim at […]

Read full article at https://wccftech.com/how-to/pragmata-how-to-unlock-auto-hacking/

PRAGMATA: Every Currency and How to Get It

A young girl in a blue suit looks up at a futuristic robot in the game 'PRAGMATA.'

PRAGMATA features an intricate economy with multiple currencies centered around upgrading Hugh’s suit and weapons and Diana’s hacking capabilities. Understanding what these currencies are used for is essential for unlocking and upgrading everything you need as you make your way through the campaign. Every Currency and Its Use There are five currencies you will need to manage as you explore the lunar research station: Where to Find Them Currency Primary Source Lunafilament Defeating enemies or found scattered throughout the Lunar Base. Pure Lunum Found in exploration or as a reward for Training Simulations. Upgrade Components Found in exploration or as […]

Read full article at https://wccftech.com/how-to/pragmata-every-currency-and-how-to-get-it/

PRAGMATA: Mouse Trap Training Simulation Guide (Defeat All Enemies Within The Recycler)

A character in 'Pragmata' carries a child on their back inside a futuristic, grid-patterned room with robotic figures and the text 'NEW MISSION' on the wall.

Among PRAGMATA's optional Training Simulations, there are some of them that can be difficult to complete while clearing all of the optional objectives. Besides the Medic Training Simulation, the Mouse Trap simulation can be challenging to clear fully, as you will need to be patient and make full use of the Decoy Gun. Simulation Objectives & Rewards Objective Reward Defeat all enemies Lunafilament x300 Defeat all enemies with the Recycler 1 Cabin Coin Complete within 50 secs 2 Upgrade Components NOTE: For any replay of any training mission, you can get 50 Lunafilament for clearing objectives you already cleared in […]

Read full article at https://wccftech.com/how-to/pragmata-mouse-trap-training-simulation-guide-defeat-all-enemies-within-the-recycler/

PRAGMATA: Complete Walkthrough & Guide – Combat Secrets, Upgrades, Training Simulations, Collectibles

An astronaut and a girl stand on the moon looking at Earth, with 'PRAGMATA' in large letters above.

PRAGMATA is CAPCOM's new third-person shooter, combining a sci-fi setting with unique combat mechanics mixing shooting and puzzle solving. This unique combination turns every encounter against the bots roaming the dilapidated Lunar Base into an intense and exhilarating experience. In this Complete Walkthrough and Guides Hub, you will find everything you need to master the game's unique combat system and character progression system, discover every secret, and survive against the dangers lurking all over the lunar research base. Getting Started PRAGMATA is quite different from a traditional third-person shooter. These guides will help you get started on the most basic mechanics […]

Read full article at https://wccftech.com/how-to/pragmata-complete-walkthrough-guide-combat-secrets-upgrades-training-simulations-collectibles/

PRAGMATA: How to Easily Find All Hidden Items

A character in a futuristic spacesuit stands in a neon-lit city with a girl peeking over their shoulder, featuring 'Pragmata' in the background.

Exploring the Lunar Base in PRAGMATA can be a daunting task for completionists. Each area contains a set number of hidden items, but the game’s initial scanner does not mark them on your interface. This often forces players to check every corner to find essential materials. However, if you are struggling to find those last few components, there is a specific ability that makes full exploration significantly more enjoyable. Unlock Object Scan To make your search easier, you must wait until you unlock Sector 03: Terra Dome. At this point, you can learn the Object Scan ability by interacting with […]

Read full article at https://wccftech.com/how-to/pragmata-how-to-easily-find-all-hidden-items/

PRAGMATA Upgrade Guide: Which Part to Upgrade First

A character in a space suit interacts with another character in a blue jacket under the title 'PRAGMATA'.

In PRAGMATA, Upgrade Components are a limited resource found across the Lunar Base that allow you to enhance Hugh's Suit and Primary Unit (main weapon) as well as Diana's Hacking. While you may think that spreading components across the three may work best, doing so will make the beginning of the game more challenging, especially when you start encountering more powerful bots that pack a punch and have quite a bit of health. As such, you should prioritize upgrading some components over the others. Quick Summary: The Best Upgrade Priority If you want to have as few troubles as possible […]

Read full article at https://wccftech.com/how-to/pragmata-upgrade-guide-which-part-to-upgrade-first/

PRAGMATA: Every Mr. Cabin Locations and The Secret Setting to Find Them Easily

A scene from the game Pragmata shows a futuristic space setting with a heavily armored figure interacting with a console, accompanied by a child in a blue jacket, surrounded by advanced machinery and a basketball.

PRAGMATA features a lot of different currencies and collectibles to find on the lunar research base, providing you with plenty of incentives to fully explore each sector. Among these collectibles are Mr. Cabin figurines, which are very reminiscent of the Mr. Raccoon Memoriam found in Resident Evil Requiem. Here's where to find all of them. Tip: Use Closed Captions for easier hunting. If you prefer to find these collectibles yourself but are struggling to pinpoint their locations, there is a helpful trick hidden in the settings. Enabling Closed Captioning in the Language tab of the Options menu provides a visual […]

Read full article at https://wccftech.com/how-to/pragmata-every-mr-cabin-locations-and-the-secret-setting-to-find-them-easily/

PRAGMATA: How to Carry Multiple Attack and Tactical Units

A man in a futuristic space suit sits beside a young girl wearing a blue jacket inside a spacecraft, with the title 'PRAGMATA' displayed above.

As you explore the first few sectors of the base in PRAGMATA, you will find multiple Attack and Tactical Units to help you deal with bots. In the beginning, you will need to make choices with your loadouts based on very limited space, but you won't be so limited in terms of weapon options for the entirety of the game. Quick Summary: Can You Carry Multiple Units? Yes, but not at the start of the game. You must progress to Sector 03: Terra Dome and complete a specific mid-boss encounter to unlock the ability to carry two weapons per unit […]

Read full article at https://wccftech.com/how-to/pragmata-how-to-carry-multiple-attack-and-tactical-units/

PRAGMATA: All Mr. Cabin Stamp Rewards – Spend Your Cabin Coins Wisely

A character in a futuristic spacesuit interacting with a robot featuring a digital face display, with the text 'PRAGMATA' at the top of the screen.

Unlike some of the other currencies, Cabin Coins in PRAGMATA are a limited resource. You will only find these by thoroughly scouring sectors or mastering the optional objectives in Training Simulations like Bad Blood or Floor It. Because you never find these coins in droves, you cannot afford to spend them blindly. The Mr. Cabin Stamp Card hides many of its rewards, and while some unlock vital gameplay enhancements, others are purely cosmetic 3D models. To help you avoid wasting your rare coins, we have listed all rewards below. NOTE: The guide currently lists all the rewards of the Trainee […]

Read full article at https://wccftech.com/how-to/pragmata-all-mr-cabin-stamp-rewards-spend-your-cabin-coins-wisely/

PRAGMATA Combat Guide: The Best Early Loadout Synergy

A character in futuristic armor is accompanied by a young girl in the game 'Pragmata'.

Early in Pragmata, combat can feel slow, as many powerful bots come with plenty of health. However, by combining specific hacking nodes with Tactical Units, you can create high-damage loops that can make short work of regular bots and deal massive damage to bosses. The key to this high-damage loop is the synergy between hacking's Offense Mode and the Stasis Net Tactical Unit. Unlocking the Essentials To use this highly effective combo, you need to unlock these three components: NOTE: A Bingo on any card is achieved by unlocking every bonus on either vertical or horizontal line on the card. […]

Read full article at https://wccftech.com/how-to/pragmata-combat-guide-the-best-early-loadout-synergy/

PRAGMATA: Medic Training Simulation Guide (Deal Damage Using Enemies)

A character in a futuristic suit moves through a high-tech facility in the game 'Pragmata,' with robots visible in the background.

The Medic Training Simulation is one of the first major hurdles for players aiming for 100% completion in PRAGMATA. While completing it isn't difficult, the "Deal Damage Using Enemies" objective can be challenging to clear, requiring a very specific strategy based on the game's core combat mechanics. Simulation Objectives & Rewards Objective Reward Defeat All Enemies 1 Cabin Coin Deal Damage Using Enemies 300 Lunafilament Complete within 100 Seconds 2 Upgrade Components NOTE: For any replay of any training mission, you can get 50 Lunafilament for clearing objectives you already cleared in a previous run How to "Deal Damage Using […]

Read full article at https://wccftech.com/how-to/pragmata-medic-training-simulation-guide-deal-damage-using-enemies/

PRAGMATA: Floor It Training Simulation Guide (Complete Without Taking Damage)

A character in PRAGMATA is exploring a futuristic environment with a child on their back, facing a holographic interface displaying 'VR MISSION'.

PRAGMATA Floor It Training Simulation is a tricky simulation, much more so than the already challenging Medic Training and Mouse Trap simulations. While it is labeled as a combat training simulation, it is also a traversal challenge as you need to disengage locks and quickly alternate between jumping and shooting to complete all three objectives. Simulation Objectives & Rewards Objective Reward Reach Target Area 1 Pure Luneum Destroy All Storage Boxes 1 Cabin Coin Complete Without Taking Damage 300 Lunafilament Complete Without Taking Damage The most difficult objective for this training simulation is to complete it without taking damage. The […]

Read full article at https://wccftech.com/how-to/pragmata-floor-it-training-simulation-guide-complete-without-taking-damage/

PRAGMATA: The Hacking Reset Secret Technique to Improve Combat

A character in a futuristic spacesuit and a girl in a blue coat stand in front of a large tech door inside a spaceship, with the title 'PRAGMATA' visible at the top.

Hacking is a core component of the PRAGMATA combat mechanics and the most difficult to master. As you juggle between hacking and shooting enemies, you may find hacking cumbersome and distracting, but there is a hidden input trick that completely eliminates hacking downtime. Mastering this "Hacking Reset" tech not only allows you to hack more consistently but also lets you build the Hacking Gauge faster to access powerful abilities more often. Why Your Hacking Might Feel Slow A common source of frustration in the first few hours of the game is how hacking and shooting don't seem to mesh well. […]

Read full article at https://wccftech.com/how-to/pragmata-the-hacking-reset-secret-technique-to-optimize-combat-flow/

Valve Contractor Just Made Gaming On 8 GB GPUs Viable Again

A collection of NVIDIA GeForce RTX graphics cards labeled '8 GB GPUs' displayed against a gradient background.

An independent Valve contractor has just assigned themselves the most daunting task yet: to make gaming viable on 8 GB GPUs. With A Simple Trick, Valve Contractor Unlocked Smooth Gaming On 8 GB GPUs Gaming on low-end GPUs, especially with 8 GB VRAM, is becoming harder and harder. With the majority of games releasing in unoptimized states these days, and the vast majority of PC gamers going for budget hardware as PC component prices rise, PC gaming is becoming hardware for the general audience. But it looks like someone who shares the same feelings as gamers these days has developed […]

Read full article at https://wccftech.com/valve-makes-gaming-on-8-gb-gpus-viable/

Oklahoma farmer arrested and jailed for trespassing during AI data center town hall — removed by officers after going a few seconds over allotted speaking time, trying to hand paperwork to counselors

Darren Blanchard, a farmer from Tulsa, Oklahoma, was arrested for going over the time limit during a town hall meeting to discuss residents' concerns about a potential data center project in the area.

Struggling shoemaker and apparel brand Albird pivots to AI data centers, stock jumps 580% in a single day — sells core business and leveraging $50 million in financing to become a GPU-as-a-Service and AI cloud solutions provider

Allbirds announced that it's selling its core shoe and apparel business and will pivot to selling compute as a GPU-as-a-Service and AI cloud solutions provider at a $50 million infusion from an institutional investor.

Turf Warz – A social location-based mobile game where dogs compete for territory


Turf Warz is a location-based mobile game that turns your dog's routine walks into territory battles. Start a walk, let GPS trace your route, and tap when your dog marks to claim territory on the neighborhood map. Build and defend your color, flip rivals, and climb leaderboards. Form pack alliances, track rivalries, and level up each dog across Strength, Speed, and Endurance. Share moments in the Bark Feed, invite friends, and use family sharing so your household holds turf together.

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Evaluator – AI-powered technical assessments tailored to any role


Evaluator is an AI-powered technical assessment platform. Describe a role in plain English and it generates a tailored technical assessment. Candidates complete it on their own time. AI scores responses across five dimensions: code quality, problem solving, system design, communication, and debugging. Built-in integrity monitoring detects AI-generated answers, copy/paste behavior, and timing anomalies. The free plan includes 10 assessment cycles with every feature.

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Why your Google Ads results keep repeating the same outcomes

Why your Google Ads results keep repeating the same outcomes

Paid search success used to be driven by optimizations. You adjusted bids, restructured campaigns, refined match types, and added negatives. Performance moved accordingly.

That’s still how many accounts are managed. When I audit them, they often look “well optimized”: active management, no glaring structural deficiencies, and targets that match achieved ROAS. On paper, everything checks out. But performance is quietly stuck.

Google Ads no longer responds to isolated optimizations. It builds on what you’ve been rewarding. So when I hear, “That didn’t work,” it usually means the change didn’t override months of prior signals.

What most advertisers still call optimization is actually training. They’re teaching the system the wrong lessons.

Why isolated optimizations don’t move the needle anymore

Today’s Google Ads environment is dominated by Smart Bidding, Performance Max, broad match expansion/AI Max, and modeled conversions. These systems don’t reset when you make a change. They learn cumulatively.

If you raise a ROAS target this week, that action doesn’t override six months of reinforced signals. If you launch a new campaign but shut it down after 10 days, the system doesn’t “forget” that volatility was punished. If brand revenue consistently carries the account, Google learns that safe, predictable demand is the highest priority.

The platform continuously optimizes toward the behaviors that survive, get funded, hit targets, and avoid being paused.

When accounts plateau despite strong management, it’s rarely because bids are wrong. It’s because the system has been trained to avoid uncertainty, but uncertainty is where growth lives.

What training looks like in a Google Ads account

On the back end, Google Ads is constantly answering one question: What does success look like here?

It infers the answer from:

  • Which conversions you include.
  • How you value them.
  • Which campaigns are protected during volatility.
  • How quickly you react to performance swings.

Over time, those signals shape the system’s behavior:

  • Which queries it expands into.
  • Which audiences it prioritizes.
  • How aggressively it competes in auctions.
  • Whether it explores new demand or recycles existing buyers.

Training is about the direction you reinforce over months. If repeat customers hit your ROAS target easily and prospecting campaigns fluctuate, which one do you think the system will prioritize over time?

Here’s a pattern I’ve seen more than once.

  • Month 1: Non-brand drives 52% of revenue.
  • Month 6: Non-brand drives 36%.

ROAS improves, and everyone’s happy. Except new customer growth flattens. The system has simply learned that predictable revenue is more important than incremental revenue. That’s training.

How you might be training Google Ads wrong

These mistakes are subtle and are often framed as good management. That’s what makes them dangerous.

Mistake 1: Training on the easiest revenue

Branded search converts well, returning customers convert well, and promo periods convert very well — so we lean in. We scale budgets behind what works and protect it.

Over time, Google learns that predictable revenue is the safest path to success.

Here’s a simplified example (replace with real data if available):

MonthBranded cost %Account ROAS
133%$5.44
235%$5.03
340%$6.10
438%$6.69
542%$7.06
646%$7.39

ROAS improved during this period, but incremental demand declined due to the account’s conservative training. This is one of the most common ceilings we see.

Mistake 2: Punishing volatility

This one hits close to home for most teams. Short-term inefficiency is part of prospecting, but most advertisers respond to it immediately:

  • Tightening ROAS targets after one soft week.
  • Pulling budget during learning phases.
  • Pausing campaigns that explore new or expanded audiences.

From a human perspective, this feels responsible, but from a training perspective, it sends a clear message: exploration (uncertainty) is unacceptable.

The system adapts by prioritizing stability over expansion. It narrows the query mix. It leans harder into repeat purchasers. It becomes increasingly efficient, and increasingly stagnant. If everything in your account feels equally clean, you’re probably recycling demand.

Even if ROAS fluctuates, a prospecting or awareness campaign can still drive meaningful new customer lift if given time to mature, as in the example below:

The difference between plateaued accounts and growing accounts is rarely skill. It’s tolerance for controlled volatility.

Mistake 3: Pretending all purchases are equal

In most DTC setups, every purchase is treated equally, but a first-time, full-price buyer, a repeat customer, and a promo-driven order aren’t equal signals.

When every purchase sends the same signal, Google will favor the one that’s easiest to reproduce. That’s usually repeat behavior. Then we wonder why new customer acquisition gets harder.

For the client above, the implementation of lapsed customer targeting and valuation led to a 53% YoY increase in orders vs. a 12% YoY increase the three months prior.

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What intentional training actually looks like

This is where many teams get uncomfortable, because it requires letting go of short-term ROAS obsession in favor of aligning Google Ads with the actual business model.

If a client’s business depends on new customer growth, but you’re optimizing purely to blended ROAS, you’ve misaligned the system from the start. If mis-training is cumulative, so is intentional training. Here’s what that looks like in practice:

Maintain efficiency lanes

Efficiency lanes exist to protect baseline revenue. They’re tightly managed. They often include brand campaigns and high-intent non-brand terms with predictable performance.

These campaigns can carry stricter ROAS or CPA targets. They stabilize cash flow. They help CEOs sleep at night. They are not your growth engine.

Build growth lanes

Growth lanes are structured differently. They often include broader match types, category expansion, new audience layering, or creative angles that introduce new use cases. They have looser yet realistic targets.

If your efficiency campaigns run at a 500% ROAS target, your growth campaigns might operate at 350%, with the explicit understanding that they exist to expand demand and acquire new customers.

Here’s the key: you don’t tighten the growth lane every time it fluctuates. You let it learn.

In one DTC account, separating these lanes and holding growth campaigns to a slightly lower ROAS threshold led to a 43% lift in YoY new customers in Q4, while blended ROAS actually improved 10%.

You can see the spend and order relationship below, where an increased investment in new drove measurable change, and the reduction on returning customers didn’t harm the bottom line. 

This controlled asymmetry is how you scale smarter.

Change signals slowly

If you adjust ROAS targets every two weeks, you’re resetting the system constantly.

Targets shouldn’t be adjusted weekly in response to noise. Campaigns shouldn’t pause during early learning unless structurally broken. Creative testing should be protected long enough to produce a clear signal.

Give it time and let data compound. In one account, simply holding ROAS targets steady for 60 days — instead of tightening them after minor dips — resulted in broader query expansion and improved non-brand impression share without increasing spend.

The performance didn’t spike overnight. It grew gradually — that’s training working.

What it means to manage a trained system

If any of the mistakes feel familiar, ask yourself:

  • Do we tighten targets faster than we loosen them?
  • Has our revenue mix shifted toward brand and repeat customers over time?
  • Do we pause exploratory campaigns within the first 2–3 weeks?
  • Have our core conversion definitions changed multiple times in the last 60 days?
  • Is query expansion flat despite budget headroom?

If the answer is often “yes,” the system isn’t failing you. It’s doing exactly what you trained it to do.

That’s the shift. Paid search used to be about making better decisions than the auction in real time. Now it’s about designing the environment the auction learns from. That’s a different job.

Automation doesn’t reward who moves fastest. It reflects what you’ve been teaching it.

Once you see the account as something you’re training, the question changes. It’s no longer “Why isn’t this working?” It’s “What have we been rewarding?”

Buyer receives fake 3D-printed AMD Ryzen 9950X3D CPU from returns company

Fake Ryzen CPUs are becoming more sophisticated A Redditor has reported receiving a fake Ryzen 9 9950X3D CPU from a “local Amazon Returns Warehouse”. An Open Box CPU that appeared to be legitimate on the outside turned out to be a 3D-printed base with what looks like a real Ryzen 9 9950X3D IHS. According to […]

The post Buyer receives fake 3D-printed AMD Ryzen 9950X3D CPU from returns company appeared first on OC3D.

Fake Samsung 990 PRO SSDs appear in Europe

Counterfeit Samsung 990 PRO SSDs appear in Europe Fake Samsung 990 PRO SSDs have appeared in Europe, with a Computerbase reader called “etoo” blowing the whistle on these counterfeit products. While their packaging closely mimics Samsung’s, the hardware inside doesn’t. Upon opening the box, “etoo” found an SSD with a blue PCB and incorrect circuitry. […]

The post Fake Samsung 990 PRO SSDs appear in Europe appeared first on OC3D.

"Microsoft fired the skilled people, leaving flowchart followers": Microsoft's Security Response Center is being blamed for the zero-day BlueHammer exploit leak, but I can't tell who's right

A BlueHammer zero-day Windows exploit was in the wild for two weeks before Microsoft addressed it, and even then, the solution is leaving some security experts concerned. Is this a failing on the part of Microsoft's Security Response Center?

‘It’s A Delight to Constantly Beat Impossible Memory Constraints’: No Man’s Sky Dev Reveals 3x Optimization Work For Switch 2 and Steam Deck

A spaceship hovering over a lush, alien landscape with a ringed planet in the sky, from the game No Man's Sky.

Developing for platforms like the Nintendo Switch, Nintendo Switch 2, and Steam Deck can be a challenge, especially for developers who have to work around the hardware restraints these systems have, compared to consoles like the PlayStation 5 and Xbox Series X. However, some developers like No Man's Sky developer Hello Games are more than willing to put in the extra work to keep their games updated and work around “impossible memory constraints.” “The mobile platforms like Switch 1 and 2, along with Steam Deck take a disproportionate amount of engineering time with every update we release,” said No Man's […]

Read full article at https://wccftech.com/switch-2-3x-optimization-work-no-mans-sky/

Fable’s Cinematics Are Being Crafted with Blizzard’s Help

A character from the game 'Fable' sits indoors wearing glasses and a vest with the game's title visible on the left.

We've already gotten a glimpse of Fable's cinematics in the trailers released during development, especially when British actor Richard Ayoade was first introduced as being part of the game. The cinematics looked extremely well crafted, and now there's a solid explanation for that. Speaking on the latest Official Xbox Podcast, Xbox's Chief Content Officer Matt Booty has revealed that the Blizzard Cinematics team is helping out with that specific aspect of the Fable reboot. This is just one of several collaborations that have emerged between Microsoft's many internal development teams. We've really seen a lot, once we build those connections, […]

Read full article at https://wccftech.com/fable-cinematics-blizzard-help/

PS6 Will Be Backward Compatible with PS4 and PS5, According to New Leak

A concept design of the PlayStation 6 PS6 handheld console featuring a sleek, vertical black casing with blue LED accents.

According to a new leak shared by YouTuber Moore's Law Is Dead, the PlayStation 6 and PS6 handheld will be backward compatible across both of Sony's previous generations (the PlayStation 4 and PlayStation 5), providing access to a library of thousands of games from the consoles' launches. The leak comes from an old internal AMD presentation's slide that explicitly mentions backward compatibility, as well as other notable workstream items: That's undoubtedly great news, though perhaps not entirely surprising. The usage of AMD's RDNA 5 architecture already suggested potential backward compatibility. Indeed, during the stream, MLID stressed that the PS6 handheld […]

Read full article at https://wccftech.com/ps6-backward-compatible-ps4-ps5-leak/

Bulker – AI user research in seconds, not weeks


Bulker runs AI-driven qualitative research in seconds. It builds a panel of 20 AI personas based on demographic data, conducts parallel interviews, and categorizes responses with interactive charts. Each session delivers a detailed report with synthesized themes, quotes, demographic breakdowns, and fact-checked claims. You can ask follow-ups with individuals or subgroups and review the methodology and diversity metrics. A free tier is available, or you can pay about $2 per session for more usage.

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Innogath – Research reports branching into a knowledge tree, not a chat log


Innogath is a research workspace for people who have hit a wall with AI chatbots. Ask a question and get a structured report with clickable citations, not a wall of text. Every finding can branch into a sub-topic, and the tool auto-draws a knowledge map so you can see how your research fits together.

Upload your own PDFs, YouTube videos, or web pages to ground answers in what you care about. Write alongside your research in a built-in notebook and export to PDF or Markdown with citations preserved. Free to start, no credit card needed. Built solo, at night, from Dubai by a university dropout tired of scrolling through ChatGPT threads.

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Insider Says Intel Wants To Rival AMD With Future Sockets In Longevity, Also Planning New Raptor Lake Refresh For LGA 1700

A close-up of an Intel Core Ultra processor embedded in a motherboard with blue lighting.

Intel's existing and future CPU sockets will offer AMD-like support and longevity, this is the claim from leading insider, Jaykihn. Intel Doubles Down On Desktop CPU Socket Longevity, Future Sockets To House Multiple Generations While Also Releasing Refreshes on Existing Ones Chipzilla's new client team has started to rethink its desktop strategy. This much was made evident in the latest statements from Robert Hallock. And it looks like insiders also agree that the blue team is going with this approach. As per Jaykihn, Intel's CPU socket is similar to AMD in the sense that they don't technically end socket support […]

Read full article at https://wccftech.com/intel-to-rival-amd-with-future-sockets-in-longevity-plans-raptor-lake-refresh-lga-1700/

Hygon Lays Out Ground-Breaking Plans For China’s Domestic Tech Market: Next-Gen C86 Chips With +15% IPC, SMT4 & Tackle Intel Xeon 6

Hygon Lays Outs Ground-Breaking Plans For China's Domestic Tech Market: Next-Gen C86 Chips With +15% IPC, SMT4 & Tackle Intel Xeon 6 1

China's premier chipmaker, Hygon, has disclosed its plans for six chips designed for the domestic tech market, including the next-gen C86 CPU. Hygon's Next-Gen C86 CPUs To Tackle Intel's Latest Xeon, Bringing a Double-Digit IPC Boost, SMT4 Support & AVX512 Instructions Hygon, based in Beijing, China, has been hard at work producing high-quality chips for the domestic markets. Their previous C86 solutions, designed in collaboration with AMD, have seen major interest by domestic players, and now, the next-generation C86 processor development is underway. In its latest report, Hygon has shared plans to develop six chips that will be offered to […]

Read full article at https://wccftech.com/hygon-ground-breaking-plans-for-china-next-gen-c86-cpu-more-ipc-smt4-new-chips/

Cthulhu: The Cosmic Abyss Review – Lovecraftian Puzzles and Goo

An underwater scene from the game 'Cthulhu: The Cosmic Abyss' shows a diver in a helmet with tentacles and a monstrous face

Cthulhu: The Cosmic Abyss is the latest Lovecraftian-themed game to hit the shelves, and while I can’t speak for its contemporaries, I have to imagine it stands towards the top of any ranking list, because it is, in many ways, an incredible experience. There’s a lot here for puzzle fans to love, there’s a little for horror fans to love, and woven through all of it is a narrative that doesn’t ever try to reinvent the wheel but is able to solidly execute and deliver a good payoff by the time you hit credits. If you ever get there, that […]

Read full article at https://wccftech.com/review/cthulhu-the-cosmic-abyss-review-lovecraftian-puzzles-and-goo/

UAC-0247 Targets Ukrainian Clinics and Government in Data-Theft Malware Campaign

The Computer Emergencies Response Team of Ukraine (CERT-UA) has disclosed details of a new campaign that has targeted governments and municipal healthcare institutions, mainly clinics and emergency hospitals, to deliver malware capable of stealing sensitive data from Chromium-based web browsers and WhatsApp. The activity, which was observed between March and April

Intel "Crescent Island" Xe3P to Skip Arc Gaming GPUs, Focus on Workstations

Intel's upcoming "Crescent Island" series of GPUs, based on the newly developed Xe3P graphics IP, will be hitting the market this year. However, it seems this IP won't be featured in the desktop Arc gaming series of discrete GPUs. According to a reliable leaker, Jaykihn, Intel will not release this GPU generation as dedicated Arc gaming graphics cards. Instead, Xe3P-based GPUs will power "Crescent Island" data center and workstation GPUs, similar to the current Arc Pro series for professional users. This leaves Arc gamers without a clear indication of when, or even if, they will receive a new gaming Arc GPU based on the Xe3 or Xe4 IP in the coming months.

Intel recently announced the Arc Pro B70 and Arc Pro B65 graphics cards, which maximize the BMG-G31 "Battlemage" Xe2 silicon but are intended for professional users only. A recent driver update added the ability to play games on these cards, but they are still primarily designed for AI workloads and professional visualization. Gamers are still seeking clarity about future updates, and the lack of recent rumors regarding an additional Arc gaming discrete GPU is concerning. Even the higher-end Arc B770, which has been rumored for some time, seems to be on hold. Upcoming events like Computex might offer Intel a chance to at least provide a teaser of what the desktop Arc GPU family will look like or if there will be any updates soon.

Intel Foundry Nears Major Customer Wins as Apple, AMD, Google, and NVIDIA Weigh Deals

Intel Foundry has been attracting significant attention from the industry lately, with some of the world's largest companies expected to announce new foundry commitments this fall, according to UBS Group. The investment bank has reported that Intel Foundry is on the brink of securing many new contracts scheduled for this fall, citing the release of version 1.0 of the 14A node process design kit (PDK) as a key catalyst. There have been numerous rumors that Apple, AMD, NVIDIA, Google, and Broadcom are considering utilizing Intel's silicon manufacturing, including the 18A, 18A-P, and 18A-PT nodes, as well as the upcoming 14A node. Apple is rumored to manufacture some of its M-Series "Apple Silicon" laptop processors in 2027 using the 18A-P node, while Google might leverage Intel's EMIB and Foveros 3D advanced packaging technology for some of its TPU designs.

Companies regularly evaluate leading industry nodes but often choose TSMC's manufacturing due to its reliability, high volume capacity, and advanced packaging, which has produced numerous high-performance and low-power designs at scale. However, Intel Foundry has been investing significant resources and logistics into attracting external clients, leading UBS to anticipate multiple foundry commitments being announced this fall. Late last year, we learned that Apple was waiting for Intel to release the 18A-P PDK version 1.0 or 1.1, scheduled for Q1 and Q2 of 2026, respectively. As we are now in Q2, we are awaiting further confirmation to see if Apple proceeded with the deal, but UBS expects it did.

User Buys Ryzen 9 9950X3D From Amazon, Only To Find Its Missing The Entire CPU Under The Heatsink Lid

The image shows an AMD Ryzen 9 9950X3D CPU being held in a person's hand, with the processor visible inside its packaging and product labeling clearly displayed.

A user who bought an AMD Ryzen 9 9950X3D CPU from Amazon has discovered that he only got a CPU heatsink lid & is missing the whole CPU underneath. This User Thought He Secured A Great Deal On An AMD Ryzen 9 9950X3D CPU From Amazon, But Didn't Turn Out To Be So Lucky We have covered several Amazon-related scams in the past, about how buyers who thought they got fantastic deals, turned out to be the complete opposite. From missing GPUs to bricks and sands in boxes. The latest user who seems to have been affected has a different […]

Read full article at https://wccftech.com/user-buys-ryzen-9-9950x3d-from-amazon-finds-entire-cpu-missing-under-heatsink/

Intel To Disclose Full Details of Elon’s Ground-Breaking TeraFab Project That Will Reshape The Chipmaking Industry

Two unidentified people shaking hands, one wearing a jacket with a visible 'Intel' logo.

Latest details suggest that Intel is weeks away from unveiling details on Elon's Terafab chipmaking project, which is set to reshape the industry. Elon Musk's TeraFab Project Is Taking Shape As Intel Is All Set To Unveil Its Plans In A Few Weeks Dylan Martin of CRN has shared an interesting scoop related to Elon Musk's Terafab project, which is being built in partnership with Intel. Intel plans to disclose to staff the “scope and nature” of its involvement with Elon Musk’s ambitious “Terafab” chip manufacturing project in the “coming weeks,” according to a memo its CEO, Lip-Bu Tan, sent […]

Read full article at https://wccftech.com/intel-to-disclose-full-details-of-elon-terafab-project-will-reshape-chipmaking-industry/

NVIDIA CEO, Jensen Huang, To Host GTC Taipei Keynote Ahead of Computex 2026, Will Unveil Next-Gen AI Breakthroughs & Consumer Surprise

A person in a leather jacket is holding a device, with text displaying 'Monday, June 1 | 11 a.m. Taipei Time NVIDIA GTC Taipei 2026 Keynote.'

NVIDIA has officially announced its GTC Taipei 2026 keynote, where CEO Jensen Huang will take the stage to unveil next-gen AI breakthroughs. NVIDIA To Host Its Own Special GTC Taipei Keynote Ahead of Computex, Will Focus on AI, But Consumer Updates Also On The Table Well, NVIDIA has finally confirmed that it's coming to Taipei in June, and will be hosting a special GTC Taipei keynote just like last year, hosted by CEO Jensen Huang. NVIDIA's appearance in Taipei during Computex 2026 was never in doubt, but we were waiting for an official confirmation, & now that has finally happened. […]

Read full article at https://wccftech.com/nvidia-ceo-jensen-huang-to-host-gtc-taipei-keynote-ahead-of-computex-2026/

Seeker – Upload your resume to see your market rank, best roles, and skill gaps


Seeker ranks you against the market by matching your resume to thousands of live jobs. It shows your percentile, best-fit roles with match scores and skill alignment, and the exact skills to learn next. Upload your resume with no signup and get a private analysis in about a minute. Your document is processed in memory and deleted after processing. It's free to start, while Pro unlocks all matches, saves results, and delivers ongoing market updates.

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KDE Update Adds Optional Per-Display Virtual Desktop Support

KDE has long served as a powerful, customizable Linux desktop environment for those who want more flexibility and faster feature support than the likes of Gnome. Contrary to that notion, though, KDE has just merged a feature request that has been hanging around for over two decades—per-monitor virtual desktop support. Currently, and in every previous release of the KDE desktop, switching to another virtual desktop on one monitor meant switching virtual desktops on all monitors. After the new Kwin feature merge, though, users will have the option to switch between different virtual desktops on a per-monitor basis.

This would make KDE the only one of the big two—KDE and Gnome—to support per-monitor workstations, although it still has some limitations, the least of which is that it will not work in X11 sessions, although it should work with XWayland apps, since those are usually handled like Wayland apps by the compositor. The new feature is expected to arrive in KDE Plasma 6.7, which is slated for a June 2026 launch, with public beta testing slated to go live on May 14. The developer's full explanation for the new functionality follows.

Financial Intelligence Service – Score ASX and US stocks with plain-English insights in seconds


Financial Intelligence Service analyses ASX and US stocks in about 30 seconds, scoring each company across nine fundamental checks and presenting results in plain English. It includes AI-driven news sentiment, interactive price charts, analyst ratings, executive trades, and institutional holders to give you a clear, comprehensive picture of any company. Compare two stocks side by side, track a watchlist with live prices, and use a 0-100 score to cut through jargon and noise. FIS is currently in private beta.

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CryptoStuffConverter – Convert crypto into bread, gas, rent, and 200+ real items


Free tool that converts any cryptocurrency into everyday items. Unlike typical converters that only show USD, CryptoStuffConverter shows what your Bitcoin, Ethereum, Dogecoin, and 50+ other cryptos actually buy in real items like bread, gas, cigarettes, rent, a Lamborghini, an ambulance ride, and 200+ more. It features a Crypto Basket Index tracking real purchasing power over time.

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Leaked GTA Online Sales Figures Spur Confidence in Rockstar for GTA VI Launch

By now, it's no secret that Rockstar Games has suffered a data breach by way of malicious hacking group ShinyHunters, which threatened to release the data gathered during the breach if Rockstar did not meet its demands. Now, as Kotaku reports, ShinyHunters has followed through with its threat and published some of the information it managed to gobble up during the breach. One figure in particular that stands out among the leaked data is the GTA Online earnings, which have apparently amounted to around $1.3 million per day between September 2025 and April 2026. The actual amount cited is $9,592,109 per week, with some weeks spiking to as high as $27,889,791.

These revenue totals, which were reported by Lexiture on the GTA Forums, are thanks to a total of 9,937,747 weekly active users and an average of 393,402 weekly paying users. These numbers painted such a positive picture of Rockstar and the promise of GTA VI's commercial performance that Take-Two Interactive's share prices increased by nearly 5%, adding an alleged $1 billion to the publishing company's market cap in a single day.

Compountr – Automate dividend reinvestment and DCA across 25+ brokers


Compountr connects to your broker and automatically reinvests your dividends, runs your DCA schedule, and rebalances your portfolio to match the target allocations you define. No more logging in every month to do it manually. It's useful if you're a dividend investor, working toward FIRE, or just want your investments running in the background without constant attention. Compountr supports Tradier and Alpaca directly, plus 25+ brokers through SnapTrade. Your money stays at your broker, and Compountr only executes trades — nothing more.

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DealProfit – Profitable real estate deals pre-analyzed and ranked for you


DealProfit is built for investors who've wasted weekends plugging Zillow listings into spreadsheets only to find 19 out of 20 don't cash flow. It auto-sources MLS and off-market properties, runs full underwriting on each with cash flow, cap rate, CoC, NOI, DSCR, plus a 0-100 ProfitScore with Monte Carlo confidence, and ranks every deal against your investor profile — down payment, rate, closing costs, vacancy, PM fees, taxes, rehab assumptions, target returns, and more. Set real-time alerts on the thresholds that matter and get notified the moment a deal matches. LTR and Section 8 at launch; BRRRR, STR, and Fix & Flip on the roadmap.

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TSMC’s 2nm Supply Crunch Is Forcing Smartphone Makers to Reserve Top Chipsets for ‘Ultra’ Models Only, as DRAM Shortage Piles On      

Expect smartphone makers to make chipset downgrades this year, thanks to TSMC

The 2nm node is expected to be the most cutting-edge lithography the industry has ever laid eyes on, with none other than TSMC leading from the front with orders secured for AI chips and mobile SoCs. Unfortunately, the complexities of mass-producing these advanced wafers at a monumental scale pose a major challenge for multiple smartphone companies planning to use these chipsets in their devices. In fact, one tipster suggests that TSMC will partly be responsible for firms introducing silicon downgrades to their handsets later this year, with the other culprit being the DRAM crisis. The advanced 2nm process has ‘insufficient […]

Read full article at https://wccftech.com/tsmc-to-force-smartphone-makers-to-make-chipset-downgrades-this-year/

TabConnect – Share your browser tab instantly with secure viewer links


TabConnect is a free browser extension that lets you share your current browser tab using a secure link or short code, without requiring viewers to install anything. Instead of sharing your entire screen, you focus on a single tab. Start sharing from the extension, send the link, and let others join instantly in a clean hosted viewer with live controls and chat. It's built for product demos, support, onboarding, and guided walkthroughs where simplicity matters. The current version runs peer-to-peer WebRTC with up to 5 viewers. An SFU-based setup is available for early testers who need more scale.

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MarketMailer – Create personalized newsletters from daily AI-curated real estate insights


MarketMailer is an AI-powered email marketing platform that helps real estate agents and loan officers create polished, personalized newsletters in minutes. It pulls live mortgage rates, AI-written market digests, and local data, and curates top articles from sources like HousingWire, Inman, and CNBC. Users can control tone, depth, audience, and focus, so newsletters sound personal and professional. Import your own links, generate copy fast, and keep consistent outreach that wins referrals while saving hours every week.

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Starfield Nintendo Switch 2 Launch Potentially Imminent

Starfield has already been out for PC and Xbox for almost three years, recently making an appearance on Sony's PlayStation 5 as well. Now, according to a recent report by Universo Nintendo, it seems as though the game will also get a Nintendo Switch 2 launch in the near future. The report cites a listing from the Taiwan Entertainment Software Rating Information database, revealing that Starfield has been rated for the Nintendo Switch 2 in Taiwan. Bethesda has not yet announced a Switch 2 launch for Starfield, but regulatory leaks, like this Taiwanese rating, are common precursors to game launches.

That said, there's also no indication of a launch date for the Switch 2 version of Starfield, nor do we know what sort of graphical compromises will need to be made to run Bethesda's space adventure, which requires a minimum of an Intel Core i7-6800K or AMD Ryzen 5 2600X, and an NVIDIA GeForce GTX 1070 Ti or AMD Radeon RX 5700 to run on PC. Reports from users on ProtonDB, however, have not had an altogether positive experience, with most reporting getting under 30 FPS, despite running it at the lowest quality settings with FSR 3 enabled and at 50% resolution scale.

Galaxy S27 To Become Much Snappier Next Year, And It Won’t Be Because Of The Industry’s First 2nm Chipsets

Samsung preparing a massive upgrade for the Galaxy S27 models that will make them snappier and responsive

The specifications area for its flagship smartphones is where Samsung has been criticized for taking a backseat, allowing Chinese competitors to overtake the company in this specific area. Fortunately, the company is introducing a major storage upgrade for its Galaxy S27 lineup that’ll make them much faster and more responsive than previous launches, not to mention provide a major boost for AI-related operations. In short, a 2nm chipset upgrade isn’t the only change that buyers will look forward to next year. Some Galaxy S27 models are to be equipped with Samsung’s next-generation UFS 5.0 storage, but no major changes to […]

Read full article at https://wccftech.com/galaxy-s27-to-become-much-snappier-in-2027/

Looties – Marketplace for tech swag fans


Looties is a marketplace where developers and tech enthusiasts buy and sell conference swag, limited-edition merch, and developer gear from events they love. It lets collectibles circulate long after the booths have been packed away.

For sellers, it provides a way to instantly monetize unused gear that would otherwise gather dust. For buyers, it offers rare access to exclusive items that were previously out of reach. By making these items visible, accessible, and tradable, Looties creates a new space for a global community of millions of professionals at the intersection of second-hand commerce, tech culture, and professional identity.

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Alienware Launches 27-inch 240 Hz QD-OLED Gaming Monitor at $350

Alienware has launched the AW2726DM, a 27-inch QD-OLED gaming monitor priced at $350. This makes it one of the most affordable entries into QD-OLED displays to date, with Alienware saying it is targeting users looking to move beyond traditional LCD panels. The monitor features a 2560 x 1440 Fast QD-OLED panel with a 240 Hz refresh rate and a 0.03 ms GtG response time. It covers 99% of the DCI-P3 color space and supports HDR10, alongside AdaptiveSync and AMD FreeSync Premium. Connectivity includes DisplayPort 1.4 for full 240 Hz operation, as well as two HDMI ports limited to 1440p at 120 Hz. The AW2726DM includes a fully adjustable stand with height, tilt, swivel, and pivot adjustments, as well as an anti-reflective screen coating and wide 178° viewing angles. A built-in microphone is also integrated.

There are a couple of things worth mentioning. SDR brightness is rated at just 200 cd/m², which is on the low end for a QD-OLED panel as most competing 27-inch models do better here. That figure will also affect peak HDR brightness despite the monitor supporting HDR10. The other notable omission is G-Sync compatibility, which is absent here. AMD FreeSync Premium and VESA AdaptiveSync are supported as mentioned above, but there is no NVIDIA certification. The AW2726DM positions itself as a lower-cost entry into QD-OLED, though it does so with a more restrained feature set compared to the usual Alienware premium offerings. The monitor was quietly announced in a blog post that was mostly focused on the Alienware Collegiate Clash 2026 university esports event.

NVIDIA To Pause RTX 5060 Ti 8 GB Supply in Late April

A leak from early 2026 claimed that NVIDIA would be pausing production of the GeForce RTX 5060 and RTX 5060 Ti for as long as six months starting in the beginning of 2026, with the leaker predicting that supply would start to worsen in the beginning of 2026 and relief only coming in Q4. While it seems as though this may not have come to pass as predicted, a new rumor claims that supply for the NVIDIA GeForce RTX 5060 Ti 8 GB may be halted for two weeks at the end of April 2026. As Gazlog reports, the alleged production halt is as a result of oversupply of the entry-level GPUs.

This production and supply pause means that third-party GPU vendors will not receive 5060 Ti GPUs during this pause, although production is slated to resume in May. The running theory is that the oversupply is causing prices of the 5060 to decline, and the production pause would create artificial scarcity and return the prices to previous levels. Curiously, this news comes hot on the heels of news that NVIDIA may be launching a new 9 GB variant of the RTX 5060 and 5060 Ti near Computex around May or June. It should be pointed out that this is merely a rumor and may not come to pass at all, although leaks that come out of Board Channels generally do carry a decent amount of weight.

Verizon CEO Admits the Network Lead Is Shrinking, Says “You Have to Treat People Like Humans, Not Accounts”

Verizon CEO talks during the Semafor World Economy conference in Washington

The past several months haven’t been kind to Verizon Chief Executive Officer Dan Schulman, who has had to brave through widespread network outages, layoffs, and other hardships to ensure that the biggest network in the U.S. doesn’t lose its grip on that title. However, when speaking at the Semafor World Economy conference in Washington, Schulman implied that a mindset shift in how customers are treated is required to ensure the network’s longevity. Schulman also states that while Verizon is objectively the best network, all the basic stuff to improve the experience is required, as that’s where the competition has the […]

Read full article at https://wccftech.com/verizon-ceo-believes-it-can-become-the-best-network-by-treating-people-like-humans/

MSI Launches Cubi NUC AI+ 3MG, An Ultra-Compact 0.51-Liter Mini PC Powered By Intel Panther Lake

A futuristic robotic hand holds an MSI mini PC against a digital background with large translucent letters spelling 'AI'.

This ultra-compact mini PC is available in various configurations, ranging from entry-level 6-core to high-end 16-core Panther Lake chips. MSI Introduces Panther Lake-Based Ultra-Power-Efficient and Ultra-Compact Cubi NUC AI+ 3MG Mini PC, Starting at $569 Popular hardware manufacturer, MSI, has launched its latest Intel Panther Lake-based mini PC called Cubi NUC AI+ 3MG, which is one of its most compact mini PCs yet. Aimed at enterprise and business environments, the Cubi NUC AI+ 3MG brings a powerful configuration in a tiny box that measures just 0.51 liters in volume. The machine is super lightweight and incredibly small, making it easier […]

Read full article at https://wccftech.com/msi-launches-cubi-nuc-ai-3mg/

AirPods Pro 3 With Better ANC, Heart-Rate Monitoring, Battery Life & More, Return To Their Lowest Price Of $199.99 On Amazon

AirPods Pro 3 return to their best price of $199.99 on Amazon

Another golden opportunity presents itself in the form of the AirPods Pro 3, Apple’s latest and greatest wireless in-ear earbuds, which launched at $249 and are now available for $199.99 on Amazon, making it yet another time that these earphones have dropped down to their best price yet. While we agree that Sony’s WF-1000XM6 are truly remarkable alternatives, even with a 10 percent discount, these are listed for $298 on the online retailer, making the AirPods Pro 3 a much better option by miles. Apple uses the same H2 on the AirPods Pro 3 as it has on the AirPods Pro […]

Read full article at https://wccftech.com/airpods-pro-3-return-to-their-best-price-of-200-on-amazon-after-a-20-percent-discount/

Jensen Huang Admits NVIDIA Missed Its Shot at Owning a Piece of OpenAI and Anthropic, Vows He ‘Won’t Make That Same Mistake’ Again

NVIDIA Will Be "Very, Very Large" Today Even If AI Didn't Exist, Says CEO Jensen, But Also States He Would've Been Really Sad If There Was No AI 1

NVIDIA CEO has stated that even if AI didn't exist, his company would've still been huge, but says that he is happy for the fact that AI is a reality. NVIDIA CEO Talks AI, Competition, China, & Supply Chain Moat In Podcast, Says Accelerated Computing Has Been Their Secret Sauce In a podcast with Dwarkesh Patel, NVIDIA CEO Jensen Huang talked about several aspects of the company. He emphasized NVIDIA's strategy in becoming a global AI superpower, while also talking about the various aspects, such as the tightening competition from ASICs, the role of China, and the supply chain moat. […]

Read full article at https://wccftech.com/nvidia-will-be-very-very-large-today-even-if-ai-didnt-exist-says-ceo-jensen/

Alienware and Team Liquid Unveil Star Wars Themed Custom Keycaps and Mousepads

Alienware, in collaboration with Team Liquid, has introduced its first custom keycap and mousepad collection, themed around the Star Wars universe. The set is designed primarily for the Alienware Pro Series keyboards, but remains compatible with most modern layouts. The keycap set uses Cherry-profile, MX-compatible PBT caps with dye-sublimated legends, and includes a 143-key base kit (141 for the space graphic set). Coverage extends to standard ANSI layouts and basic UK ISO support, including common 6.25u bottom rows. While built with the Alienware Pro Wireless Gaming Keyboard in mind, a 75% board using pre-lubricated linear switches with a 40 g actuation force, the set should work with a wide range of mechanical keyboards.

Alongside the keycaps, Alienware and Team Liquid are offering four matching mousepads themed around locations from the Star Wars universe, including Endor, Dagobah, Kamino, and a generic Galactic Conflict scene. The artwork draws inspiration from concepts by Ralph McQuarrie, whose illustrations played a key role in the visual identity of the original Star Wars trilogy. The mousepads measure 88.9 x 40.64 x 0.3 cm, feature a cloth surface with stitched edges and an anti-slip rubber base. The keycap set is priced at $75, the mousepads at $40 and both are available on the Team Liquid US official website.

Bungie Responds to Player Outcries With Co-Op and PvE-Rewarding Marathon Mechanics in New Update

Since Bungie launched Marathon, there have been two main camps in the online discussions about the new extraction shooter—those praising the game's PvP focus and those begging for more PvE action. With Marathon's latest update, however, Bungie has introduced a new mechanic to appease those in the latter camp. The C.A.R.R.I. Protocol is a new mechanic that encourages co-operative play, rewarding solo players and cooperative crews for completing objectives and extracting together. The system will reward cooperative players with CyberAcme Commendations, which is a new currency for players to spend in the C.A.R.R.I. Armory, and the rewards will focus on making the game less punishing for new and intermediate players.

CyberAcme Commendations are earned when players complete contract objectives in a crew or when solo players complete contract objectives or extract solo, and bonus Commendations will be rewarded for extracting with other players. The C.A.R.R.I. Armory contains a rotation of weapons, Salvage Crates with Salvage or Reputation, and other upgrades, and there will be daily deals in the armory. The C.A.R.R.I. Protocol will be active starting with Patch 1.0.6 and run until the end of Season 1. In addition to the new rewards, Marathon players will now also have access to Mercy Kit, which is a med kit designed specifically to healed down players not in your squad. The idea is that, if players decide to form an allegiance with another player they've already downed, they can revive the player and turn them into an ally. This depends on proximity chat, which is now easier to use with a new "toggle to open" function that also launches in the same update.

Apple Leaves Major Clue In Its Latest MacBook Neo Ad, Hinting How Exceptionally Well The Company’s Most Affordable Notebook Is Selling

Apple drops hint in MacBook Neo promotional video regarding how well this Mac is selling

The entire computer industry is sweating profusely over the existence of the MacBook Neo, because Apple’s competitors are well aware that they cannot materialize anything that can compete with the Cupertino giant’s portable in the $599 bracket. It appears that the company’s only rival at this time is demand and how well it can maintain shipments in these few months. Education is a massive target market for Apple, and it has highlighted just how well the MacBook Neo is selling in its latest promotional video. The MacBook Neo is selling exceptionally well, to the point that Apple has had to […]

Read full article at https://wccftech.com/macbook-neo-is-selling-incredibly-well-according-promotional-video/

T-Mobile Reportedly Suspends Free In-Flight Wi-Fi For Businesses, Now You Will Have To Purchase A Wi-Fi Session

T-Mobile is getting sued for its 2021 security breach again

T-Mobile has reportedly terminated its free in-flight Wi-Fi service for businesses, replacing it with a paid tier that entails relatively slower speeds, as per anecdotal evidence. T-Mobile's double-whammy: Free in-flight Wi-Fi for enterprise customers ends, paid service reportedly entails slower speeds As per a T-Mobile notice that is doing the rounds on Reddit, T-Mobile has apparently ended its free in-flight Wi-Fi service for some enterprise customers. The message reads: "Due to changes in airline Wi-Fi programs, free in-flight Wi-Fi may no longer be available on some flights and airlines starting April 13, 2026." Do note that T-Mobile offers its free […]

Read full article at https://wccftech.com/t-mobile-reportedly-suspends-free-in-flight-wi-fi-for-businesses-now-you-will-have-to-purchase-a-wi-fi-session/

RE Engine Path Tracing Deep Dive: SER, ReSTIR GI, and DLSS RR Integration in Resident Evil Requiem & PRAGMATA

On the left, the 'Resident Evil: Requiem' title with a close-up of a character facing a monster, and on the right, characters interacting with a glowing sphere beneath the 'Pragmata' title, both powered by the RE Engine with path tracing.

Following the recent debut of PRAGMATA and Resident Evil Requiem, the first two RE Engine games to support path tracing, CAPCOM's GDC 2026 presentation titled 'Real-Time Path Tracing in RE ENGINE for Resident Evil Requiem and PRAGMATA' is well worth exploring. The presentation is available on the NVIDIA Game Developer YouTube channel, and that's no coincidence: NVIDIA helped a great deal with the addition of path tracing to CAPCOM's engine. Indeed, the two speakers were Hitoshi Mishima from CAPCOM's RE Engine team, who covered the architectural and artistic implementation, and Calvin Shu, a NVIDIA GeForce developer technology engineer who covered […]

Read full article at https://wccftech.com/re-engine-path-tracing-ser-restir-gi-dlss-rr/

AMD Ryzen 9 9950X3D2 Dual Edition Gets Tested On Multiple Synthetic Benchmarking Utilities

AMD Unleases Ryzen 9 9950X3D2 Dual Edition, The World's First CPU With Dual 3D V-Cache: 5.6 GHz, 208 MB Cache, 200W TDP1

The flagship Zen 5 X3D chip gets benchmarked ahead of the official launch and here's how it performs with air cooling. AMD Ryzen 9 9950X3D2 Appears on HWBot for the First Time in 7-Zip and Cinebench Benchmarking The fastest Zen 5 X3D chip has already been tested by someone, as can be seen from the uploaded benchmarks on HWBot. AMD's Ryzen 9 9950X3D2 Dual Edition, which was revealed two weeks ago, was tested by a Bulgarian user, "Stoikov". There are currently four benchmarks available on the HWBot website, including 7-Zip, Cinebench 2026 Single and Multi-Threaded, and Cinebench R23 Multi-core. The […]

Read full article at https://wccftech.com/amd-ryzen-9-9950x3d2-dual-edition-gets-tested-on-multiple-synthetic-benchmarking-utilities/

Solvera – Launch Facebook and Google ads with AI assistants and budget protection


Solvera is an AI-powered marketing platform that launches and manages Facebook and Google ads for your business. It audits your website, maps your sales funnel, and provides built-in analytics and AI assistants that guide setup and strategy. AI Budget Guard monitors performance 24/7, pausing wasteful ads and protecting your spend. The platform connects via official Meta and Google APIs, offers clear ROI tracking, and supports multilingual campaigns, with a 30-day free trial and scalable plans.

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Todo4you – Manage projects fast with a clean, real-time Kanban board


Todo4you is a project management platform combining a clean Kanban board with real-time collaboration and customizable workflows. Drag and drop tickets, switch to a sortable table view, and track priorities, deadlines, assignees, tags, checklists, and attachments in one place. It includes chat, roles, comments, blockers, notifications, Gantt charts, estimation, time tracking, an API, and automations. Connect Git providers, Slack, and Telegram, import from Trello or Jira, and stay compliant with GDPR with data hosted in Germany and a company based in the Netherlands.

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n8n Webhooks Abused Since October 2025 to Deliver Malware via Phishing Emails

Threat actors have been observed weaponizing n8n, a popular artificial intelligence (AI) workflow automation platform, to facilitate sophisticated phishing campaigns and deliver malicious payloads or fingerprint devices by sending automated emails. "By leveraging trusted infrastructure, these attackers bypass traditional security filters, turning productivity tools into delivery

Aloe Blacc’s fame means nothing in biotech (and that’s the point)

When Grammy-nominated singer-songwriter Aloe Blacc got COVID despite being vaccinated and boosted, he tried to fund research for a better solution. What he quickly found out? You can’t just write a check in biotech. Regulators require a commercialization plan, and philanthropy doesn’t move science through clinical trials or get you a license on university IP. Now, he’s bootstrapping a cancer drug platform targeting pancreatic cancer, a disease that […]

March 2026 Google core update more volatile than December — here’s what changed

Google core update-volatility

The March 2026 Google core update drove far higher ranking volatility than the December 2025 core update. Nearly 80% of top-three results shifted, and almost one in four top-10 pages fell out of the top 100, according to SE Ranking data shared exclusively with Search Engine Land.

The data. Volatility increased across every ranking tier.

  • In the top 3, 79.5% of URLs changed positions, up from 66.8% in December. In the top 10, 90.7% shifted, compared to 83.1%.
  • Stability dropped sharply. Only 20.5% of top 3 URLs held their exact position, down from 33.1%. In the top 10, that fell to 9.3%, from 16.9%.
  • Churn intensified at the top. About 24.1% of pages ranking in the top 10 fell out of the top 100 entirely, versus 14.7% after the December update.

It’s (sort of) complicated. The March 2026 core update began rolling out a day after the March 2026 spam update completed. This complicated attribution, according to SE Ranking:

  • Based on historical patterns and the scale of movement, most volatility was likely driven by the core update, with the spam update amplifying disruption.
  • That overlap likely skews direct comparisons to December, though March still appeared more volatile.

More core update analysis. Meanwhile, independent analysis by Aleyda Solis, using Sistrix data from March 26 to April 11, found a consistent shift in where visibility concentrates. Rankings appeared to move from intermediary sites toward stronger destination sources. Website types gaining search visibility:

  • Official and institutional.
  • Specialist and niche.
  • Established brands.
  • Dominant platforms.

Losses were more common among aggregators, directories, and comparison-driven sites.

Winners and losers. Among the vertical shifts Solis highlighted:

  • Dictionary and language reference sites declined, while larger reference platforms and major destinations gained visibility.
  • Job aggregators like ZipRecruiter and Glassdoor lost ground, while employer sites and specialized platforms like USAJobs and Amazon.jobs surged.
  • Government and institutional domains, including Census.gov and BLS.gov, saw strong gains on fact-driven queries.
  • Travel and real estate visibility shifted away from broad discovery platforms toward stronger brands and primary destinations.
  • Health results were re-sorted. Broad consumer health sites declined, while clinical, research-driven, and specialist sources gained.
  • One exception: YouTube had the largest visibility loss in the dataset.

Why we care. The data suggests Google’s March 2026 core update raised the bar for ranking. Strong brands, owned data, and direct query value won. Intermediaries now look increasingly exposed.

SMX Now: The automation drift and how to correct course

Automation doesn’t fail on its own — it does exactly what it’s trained to do. The problem is that when Google Ads is fed incomplete, misaligned, or overly broad signals, it can optimize toward the wrong outcome faster than most advertisers realize.

In our second installment of SMX Now, our new monthly series, Ameet Khabra of Hop Skip Media will break down a real account where a 417% jump in conversions turned out to be the wrong kind of success. She’ll use that case study to explain the four key ways automation drift enters an account: signal drift, query drift, inventory drift, and creative drift.

You’ll leave with a practical framework for diagnosing drift early, understanding where human oversight matters most, and managing automation more deliberately so it works toward real business goals — not just platform-reported wins.

Join us May 6 at noon ET.

Save your spot

(PR) NVIDIA Launches Ising Open AI Models to Accelerate the Path to Useful Quantum Computers

NVIDIA today announced the world's first family of open source quantum AI models, NVIDIA Ising, designed to help researchers and enterprises build quantum processors capable of running useful applications. To achieve useful quantum applications at scale, significant breakthroughs are needed in quantum processor calibration and quantum error correction. AI is key for turning today's quantum processors into large-scale, reliable computers. Open models empower developers to build high-performance AI while maintaining total control over their data and infrastructure.

Named after a landmark mathematical model that dramatically simplified the understanding of complex physical systems, the NVIDIA Ising family provides high-performance, scalable AI tools for quantum error correction and calibration — two of the most critical challenges in building hybrid-quantum classical systems. Ising models run the world's best quantum processor calibration and enable researchers to tackle much larger, more complex problems with quantum computers by delivering up to 2.5x faster performance and 3x higher accuracy for the decoding process needed for quantum error correction.

Sony's Price Increase Triggered PlayStation 5 Buying Rush for Record 2026 Sales

Sony recently announced sweeping price increases for the PlayStation 5, which meant that, as of April 2, the PS5 base would cost $649.99, while the Digital Edition would cost $599.99, and the PS5 Pro rose to a whopping $899.99. According to industry analyst, Mat Piscatella of Circana Reseach, the announcement of a price increase resulted in a buying rush for the PlayStation 5 towards the end of March and during the first week of April.

As a result of this buying rush, PlayStation 5 sales reached an annual high for 2026 during the first week of April. The increase in sales amounted to a nearly 100% increase in year-over-year console hardware sales when compared to the same week in 2025. Part of this increase in sales can almost certainly be explained by the threat of further price increases down the line, which are expected to result in launch pricing of the PS6 sitting at around $800. With no end to the current DRAM supply issues in sight, it makes sense that some prospective PS5 buyers would want to get hold of the hardware before they are priced out, although it remains to be seen how Sony plays the launch of the PS6.

Cozy MMO Book of Travels Pivots to Single-Player After Troubled Early Access Period

Book of Travels is a highly stylized "serene" MMO that launched to Steam Early Access in October 2021. Despite an interesting concept, standout art style, and the developer's best efforts, Book of Travels has mostly failed to meet the lofty expectations the studio set for the game, with the studio, Might and Delight, having laid off more than half its staff shortly after a challenging launch. Since then, player counts have dwindled, ultimately resulting in an announcement on 15 April that the servers for Book of Travels will be shut down on July 31, 2026.

Book of Travels will not be shutting down, however. Instead, Might and Delight has issued an update to implement an offline mode and make the game more friendly to single-player gameplay. The studio has also opened the game up to the modding community and added a modding channel to the official Discord in order to work with the modding community on mod support. Book of Travels will also transition from being an Early Access title to being a complete game, and Might and Delight has reduced the price from $29.99 to $4.99. The studio notes that "We are truly sad that this project didn't become all that we wanted it to be. We hope that with this last push, the game can be as good as it possibly could be given the circumstances, and that it can continue to be played for a long time."

Intel Will Build Next-Gen Discrete GPUs, but Not a Single One Is for Gamers

Intel Plans Crescent Island AI & Workstation Discrete GPUs With Xe3P Graphics, But Might Miss The Arc Gaming Family 1

Intel's Xe3P graphics architecture will focus on Crescent Island discrete GPUs for AI & Workstation, while missing out on the Arc gaming family. Intel Xe3P Goes Pro & AI With Crescent Island Discrete GPUs, Arc Gaming Lineup Missing In Action Intel's Xe3 GPU architecture has been phenomenal for Panther Lake CPUs, and as the blue team continues to develop its graphics architectures, there's some good news and bad news for the next-gen discrete GPU family. According to Jaykihn, Intel's Xe3P, the successor to Xe3, will feature discrete GPU options. These graphics series will be branded under the Crescent Island lineup. […]

Read full article at https://wccftech.com/intel-plans-crescent-island-ai-pro-discrete-xe3p-gpus-might-miss-arc-gaming-family/

Qualcomm’s Refusal to Cripple the Vanilla Snapdragon 8 Elite Gen 6 Could Backfire, as OEMs Are Now Likely to Skip the Pro Version Entirely

Snapdragon 8 Elite Gen 6 Pro differences between Snapdragon 8 Elite Gen 6 highlighted by tipster

In an era of price gouging and intentional sabotage of one's competitors, as Apple appears to be doing right now, Qualcomm is seemingly taking the rare moral high ground by eschewing the vanilla Snapdragon 8 Elite Gen 6 chip just to push OEMs towards its pricey 'Pro' counterpart. Qualcomm's Snapdragon 8 Elite Gen 6 chip appears good enough for most OEMs, muddying the demand outlook for its Pro variant The Weibo-based tipster, Digital Chat Station, has just penned an interesting post, highlighting the minimized disparity between the vanilla Snapdragon 8 Elite Gen 6 chip and its Pro counterpart (machine translated): […]

Read full article at https://wccftech.com/qualcomm-takes-a-rare-moral-high-ground-by-minimizing-the-disparity-between-the-vanilla-snapdragon-8-elite-gen-6-chip-and-its-pro-counterpart/

Lolaloos – Create AI-powered bedtime books from your child's choices


Lolaloos lets children create personalized stories with their parents. Kids choose the place, hero, villain, age, and language, and Lolaloos generates a unique, illustrated book in minutes. They can create their own character to start adventures. Stories can be read on any device or downloaded for printing. Lolaloos supports English, Spanish, French, and German, so you can create a story in one language and translate or download it in others.

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Google adds campaign-level filtering to bulk ad review appeals

Google Ads may be over-crediting your conversions- A 7-day test tells a different story

Google is giving advertisers more control when appealing disapproved ads in bulk — a small but meaningful update that could save time and reduce accidental resubmissions.

Driving the news. Google has added a new option in its bulk ad review workflow that lets advertisers select ads from specific campaigns when requesting a policy re-review.

Previously, advertisers appealing disapproved ads in bulk often had to resubmit all eligible ads across an account — including older campaigns that hadn’t been updated.

That created extra work and could clutter the review process with ads that weren’t actually fixed.

What’s new. Advertisers can now click a new “Select eligible campaigns” option on the Google Ads policy violations page when filing a bulk appeal.

That means they can:

  • send only recently fixed ads for review,
  • avoid including outdated campaigns,
  • and streamline the appeal process.

Why we care. Bulk appeals are often used after widespread disapprovals or policy issues. Being able to narrow submissions by campaign should make the process faster, more precise, and easier to manage at scale.

For agencies and large accounts, the update could also reduce the risk of confusion when handling multiple policy fixes at once.

The bottom line. This isn’t a flashy product launch, but it’s the kind of workflow improvement advertisers have been asking for — giving teams more control and less friction when fixing disapproved ads.

First spotted. This update was first spotted by Hana Kobzová of PPC News Feed.

Intel is planning “another Raptor Lake Refresh” – Leaker claims

Intel reportedly plans to extend LGA-1700’s lifespan with “another Raptor Lake Refresh” According to the leaker Jaykihn, Intel is reportedly planning to release “another Raptor Lake Refresh” to extend the lifespan of its LGA1700 CPU socket. This follows Intel’s effort to release more LGA1700 motherboards that support DDR4 and/or DDR5 memory. Given the world’s ongoing […]

The post Intel is planning “another Raptor Lake Refresh” – Leaker claims appeared first on OC3D.

GMKtec Showcases Mini PC AI Workstations with Intel and AMD Platforms

GMKtec showcased its latest AI-focused mini PC workstations based on Intel and AMD platforms at an AliExpress event in Shenzhen. The current lineup builds on the EVO-T2 series introduced in mid-March during Intel's Core Ultra (Panther Lake) launch event in Shanghai. The EVO-T2S is based on the Core Ultra X7 358H, featuring a 16-core design and up to 180 TOPS of AI compute. The system pairs LPDDR5X-8533 memory with Phison aiDAPTIV+ PCIe 5.0 SSDs and uses a vapor-chamber cooling solution for up to 60 W. It is positioned for local AI inference workloads, including large language models, alongside general high-end desktop use. The AMD-based EVO-X2 series is pretty well known as it was launched a year ago using the Ryzen AI Max+ 395 processor with 16 cores, 32 threads, and an XDNA 2 NPU rated at up to 126 TOPS. It supports up to 128 GB of LPDDR5X memory, includes 10 GbE networking, and is designed to handle both AI workloads and GPU-accelerated applications, with multi-display support for up to four 4K outputs.

What's more interesting is how pricing has changed for those Mini PCs since the initial announcements. The EVO-X2 originally launched last year with the top-end 128 GB model starting at $1,999, is now listing the 64 GB + 1 TB configuration at $1,999, while the 128 GB + 2 TB variant now reaches $3,299. On the Intel side, the EVO-T2S with Core Ultra X7 358H, 64 GB RAM, and 1 TB storage is currently listed at $1,899, discounted from an earlier $2,399 price point. Worth mentioning that GMKtec isn't yet listing other memory options, other than the 64 GB for its EVO-T2S, neither availability nor pricing for the Core Ultra X9 388H model.

(PR) Slimbook Announces Partnership with PNY Technologies

At Slimbook, we continue working to take our systems to the next level. That's why we are pleased to announce a new partnership agreement with PNY Technologies, one of the most internationally recognized manufacturers of memory, storage solutions, and graphics cards. Since 2015, Slimbook has established itself as a leading Spanish brand in the design and development of optimized computers, especially valued for their compatibility with Linux distributions and their focus on performance and reliability.

Thanks to this new collaboration, PNY becomes a technology partner and key component supplier for Slimbook systems, including:
  • High-performance NVMe SSDs
  • DRAM memory modules
  • NVIDIA GeForce and NVIDIA RTX graphics cards

By Next Year, All Apple iPads Will Sport OLED Screens Except The Base Model

Apple's 11-inch and 13-inch M4 iPad Air are up to $100 off as part of Amazon's pre-order deals

Apple intends to equip the iPad Air with an OLED screen as soon as next year, harmonizing the display specs of the entire iPad lineup with the exception of the base iPad, which will continue to sport an LCD screen for now. Apple to launch an OLED iPad Air as soon as 2027, with the production of the new display panels slated to commence by late 2026 or early 2027 According to ETNews, Apple will transition the iPad Air to an OLED screen by early next year, with Samsung Display expected to commence the mass production of these display panels […]

Read full article at https://wccftech.com/by-next-year-all-apple-ipads-will-sport-oled-screens-except-the-base-model/

Valve might be adding a 30-day price tracker to Steam — feature is already available in some EU countries to spoof out fake discounts

Your Steam games are about to get some new glanceable information next to their price boxes, according to recent changes discovered in the client's backend. Valve might be adding a 30-day price tracker to the platform, letting you see if the game currently costs the lowest it has been in the last month.

Your homepage matters again for SEO — here’s why

Your homepage matters again for SEO — here’s why

In the early days of the web and my career, web architecture was simple: we built “filing cabinet” websites designed around a single, grand entryway. Visitors arrived at your homepage, a.k.a. the “front door,” and navigated through the site to find what they needed.

Then SEO came along and changed everything. Suddenly, every page became a possible entrance point, and people could be dropped in directly at the page most relevant to their current need.

But today, in this AI environment, it seems that things are changing again. As users now use AI tools like Gemini, ChatGPT, and likely mass-adoption tools embedded in our mobile devices, search engines, and browsers to handle the research stage, they’re now more likely to once again land on your homepage.

Your homepage is once again becoming the most important page for SEO, and we must revisit the time-proven lessons of information architecture to ensure it can capture and convert this traffic.

How SEO inverted web design

In the early 2000s, as search engines improved and became the primary source of website traffic, those of us working in the field had to learn and adapt quickly.

We had to take what we knew about information architecture and layer over SEO thinking, which meant the standard, linear route through a site from the homepage to a destination changed.

We now had users landing much closer to where we wanted them — typically on inner pages or blog posts — and then routing them back toward the relevant product or service we wanted to promote.

Homepages were still important, but they became less of a “must be everything to everybody” battleground and could focus more on brand and more general keywords. The money terms were often mapped to more relevant, easily rankable, high-converting long-tail blogs and product pages.

In short, we stopped worrying so much about the homepage, and our attention spread across the spidery maze of deeper pages and reverse-conversion paths. But the pendulum is swinging back.

The great AI reversal 

The informational long-tail traffic that sustained those deep-link landing pages is being swallowed by AI Overviews and LLMs like Gemini, Perplexity, and ChatGPT.

AI tools now handle the heavy lifting — research, comparison, and summarization are easier than ever. When users finally visit your site, they aren’t looking for more answers — they’re looking for you.

This shift is driving a resurgence in branded search, funneling users back to your homepage. The problem is, while these users may be warmed up by their research, we now know a lot less about them when they arrive.

If your information architecture isn’t ready to greet users on your homepage and funnel them where they need to be, you’ll alienate and lose these warm users and send them swiftly into the arms of your competitors.

Fortunately, there are lessons from the past that can guide us forward. 

The problem: The erosion of the deep link

In traditional SEO thinking, nearly every page could be a landing page.

  • Your informational content is an upper-funnel landing page that can direct people to your product or service pages.
  • Your product or service pages are mid-funnel landing pages that can drive leads and sales.
  • Your case studies and testimonials are lower-funnel credibility content that can push people to make the final decision.

That approach is losing ground. Industry consensus is clear. Traditional informational click-through rates (CTR) are facing a significant decline as AI provides immediate answers in search results.

When a user asks, “What are the benefits of a headless CMS?” they get a 300-word summary from an AI. They no longer need to click your “Headless CMS – Pros & Cons” blog post.

However, once the AI has convinced them that your brand is a leader in headless CMS, they don’t search for the topic again. They search for your brand name. They arrive at your homepage — warmed up and ready, highly motivated, but we know very little about them. We lose the segmentation and context that a deeper page landing provides.

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The psychology of AI: the path of least resistance

Humans are a lazy bunch, somewhat by design. If something makes our lives easier, we seek it out, and our behavior changes. This helped us as hunter-gatherers, but now, with our cars, smartphones, food delivery, and many other modern conveniences, maybe not so much.

Search engines are one of the things that made our lives easier, at least for a while, and changed our behavior as things got easier.

Then, of course, we marketers got involved, competition ramped up, and the web became littered with ads, pop-ups, remarketing, and other tactics. Frankly, seeking things online often became a bit of a drag, making much marketing as much a game of attrition as it was science, skill, or art.

But AI is now making our lives easy again. No scrolling past ads, trying to decode SERPs, avoid pop-ups, identify marketing content, and filter out noise — just clean, simple answers. The change has brought some chaos, but it’s also a much-needed reset for the web.

People now enjoy a frictionless, conversational research phase, with the heavy lifting done by AI tools. Questions are answered, advice is given, options are summarized and compared. They can then move on via a branded search, which typically brings them to this homepage entry point.

As Steve Krug famously argued in “Don’t Make Me Think” — a well-recommended book that has stood the test of time — users on the web behave like foragers. They look for the scent of information and take the path of least resistance. If they land on your homepage and can’t find their specific path, such as “pricing for enterprise” or “developer docs,” within seconds, they’ll disengage and bounce.

Things are different. Users may invest a little more time now after they’ve sunk effort into the research phase, but you can’t expect to take users from the low-friction environment of AI to a site where they have to work too hard to figure things out.

Your homepage and overall information architecture can’t fail. You must let people know they’re in the right place, that they can trust you, then segment, signpost, and steer them to their intended destination.

Solution: The filing cabinet site

To handle this influx of branded, front-door traffic, we must return to the fundamentals of information architecture.

Drawing from the definitive guide, “Information Architecture: For the Web and Beyond” (the Polar Bear Book — another great read), we must treat our site structure like a filing cabinet.

  • Logical grouping: Related content must be grouped into clear, intuitive categories. If your “Service A” and “Service B” are buried under a vague “What We Do” menu, you’re creating friction. Keep it clear, and don’t confuse people with your fancy branding.
  • Structural context: SEO may drive fewer people to your deeper pages, but AI tools still conduct queries to identify information and pull content from your site via RAG. You still need the right content structured in the right way to ensure you’re covering all the angles across SEO, AI, and PPC traffic.
  • The 3-click rule: Modern UX research, championed by the Nielsen Norman Group (NN/g), emphasizes that users should be able to reach any content within three clicks. In the AI age, this is a non-negotiable performance metric, and you should be measuring these paths in your analytics.

Remember, while users may come directly to your homepage, AI agents still conduct these deeper searches and consume your information, so traditional SEO is still important.

Implementation: The ALCHEMY framework

This is all great to know, but you also need a framework to help you put this process on rails and build a website that’s structured for humans coming via the front door, search engines indexing and categorizing, and AI crawlers hitting those deeper pages. 

The ALCHEMY website planning guide addresses this exact issue. It breaks the process down into seven strategic steps designed to bridge the gap between business strategy and technical execution:

  • Audience research: Identifying personas, segments, and jobs.
  • Learning: Deep-dive competitor and performance audits to see what’s working.
  • Clarify aim: Setting SMART goals so the site has a purpose beyond looking pretty.
  • Hierarchy: Building the visual sitemap and navigation.
  • Essential features: Defining the technical must-haves before code is written.
  • Mapping: Planning the content and goals for every single page.
  • Yield: Generating the final, battle-hardened, marketing-savvy brief for developers.

The process purposely starts with the audience — who are the audience segments that matter? And how does this inform the structure and navigation for the site? 

The process then walks you through mapping out your site to work for users, search engines, and AI.

By following this approach, you ensure that your homepage and category pages aren’t just based on the opinion of the highest-paid person in the room, but on the documented needs of your AI-driven audience.

From AI recommendation to homepage conversion

Your website’s information architecture now serves two masters — human users and AI agents. A clean, hierarchical structure with clear taxonomies helps both navigate and interpret your site with confidence. 

If an AI reads your site and sees a perfectly organized filing cabinet, it’s far more likely to recommend your brand as a structured, authoritative source. Your site needs to consider two directions of user journey:

  • Front door: Users arriving without context, finding what they’re looking for.
  • Back door(s): Users, search engines, and AI coming in directly to deeper content.

For a website to be successful in 2026 and beyond, you have to account for both. Build strong information architecture and signposting for front-door users and powerful SEO for back-door search engines and AI visits.

Don’t let your homepage be a dead end — turn it into a map.

Agentic engine optimization: Google AI director outlines new content playbook

Agentic engine optimization

Addy Osmani, Google Cloud AI’s director of engineering, published an article April 11 on Agentic Engine Optimization (AEO). In it, Osmani said sites should restructure content for AI agents that fetch, parse, and act on pages differently than humans do.

He compared this AEO, not to be confused with Answer Engine Optimization, to SEO, but for a different consumer.

What is AEO. He defined it as the practice of structuring and serving technical content so AI agents can use it, not just render it. That includes discoverability, parsability, token efficiency, capability signaling, and access control.

The token problem. Osmani said long, bloated pages can be truncated, skipped, or chunked poorly by agents working within limited context windows, raising the odds of incomplete answers or hallucinated implementations.

How content needs to change. Token count is now a core optimization factor, Osmani said, adding his advice:

  • Keep quick starts under roughly 15,000 tokens, conceptual guides under 20,000, and individual API references under 25,000 when possible.
  • Pages should front-load the answer within the first 500 tokens because agents have “limited patience for preamble.”

Markdown over HTML. Osmani also pushed for serving clean markdown, exposing token counts, creating llms.txt as a discovery layer, and using skill.md or AGENTS.md files to help agents understand capabilities, constraints, and key docs before spending context budget on full pages.

  • He released an open-source audit tool, agentic-seo, to check for some of those signals.

Why we care. Osmani’s recommendations align with what many SEOs are already testing for AI retrieval: shorter, cleaner pages, clearer semantic signals, machine-readable formats, and content that gets to the point fast. These all affect whether your content appears in AI-driven responses.

Between the lines. To be clear, the type of AEO Osmani discussed in his article is unrelated to Google Search or organic search rankings. What his article highlights is that content may now need to work for two audiences at once: humans reading pages and agents extracting them.

The article. Agentic Engine Optimization (AEO)

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The PACT framework for PPC: How to move beyond ‘it depends’

PACT framework PPC

There’s a phrase PPC experts reach for whenever they get a tough question. At conferences, online, and on client calls. Two words, a smug smile, and absolutely zero useful information: “It depends.”

This has been bugging me for as long as I can remember. Turns out it’s not just a PPC thing, either. Aleyda Solis gave an excellent presentation calling out the exact same pattern in SEO. So we’re dealing with an industry-wide epidemic here. Two disciplines, same cop-out.

Not every question is equally hard to answer. 

  • “What’s the maximum number of RSAs per ad group?” Just look it up.
  • “Why did my CPA spike last week?” That takes data plus interpretation. 
  • “What will my ROAS look like if I increase budget by 30%?” Now you need context, too. 
  • “What bid strategy should I use?” That requires data, interpretation, context, and an understanding of someone’s priorities.

It makes sense that “It depends” clusters around the hardest questions. More variables, more context needed, more ways to be wrong. I get it. But since when is “This is hard” a reason to give up on being useful?

So I built a framework for giving useful answers instead. I call it PACT, which stands for Process, Anchors, Conditions, and Trade-offs.

The PACT framework assumes a broader audience context where you don’t have the asker’s data in front of you. If you do, great — crunching the numbers and statistical models become additional answer options.

Not all questions are created equal

If we borrow from the world of analytics, questions come in four flavors, each progressively harder to answer.

Descriptive questions: Asking what happened or how something works

“What’s my impression share?” or “How does broad match work?” 

These are answered with data and facts. You know them or look them up. Nobody says “It depends” here because nobody needs to. I’ll ignore this category for the rest of this article.

Diagnostic questions: Asking why something happened

“Why did my conversion rate drop?” 

These need data plus your interpretation of that data. “It depends” already starts creeping in here because something clearly changed, and pinpointing the cause is rarely straightforward. 

Predictive questions: Asking what will happen or what good looks like

“What if I decrease my target ROAS by 30%?” or “What’s a good CTR for my industry?” 

These are harder. You need interpretation, but you also need context about the specific business and market. This is where “It depends” starts to feel earned.

Prescriptive questions: Asking ‘What should I do?’ or ‘What’s the best solution?’ 

“What bid strategy should I use?” or “Should I consolidate my campaigns?” 

These need everything: data, interpretation, context, and an understanding of someone’s priorities. If “It depends” has a permanent home, it’s here.

The PACT framework

There are many useful answers you could offer your audience instead of “It depends,” such as explaining how it depends, outlining the trade-offs, or sharing benchmarks and flowcharts. 

I tried to categorize the answers into four concrete response types. (Whether the category names were chosen for clarity or reverse-engineered from a four-letter word is between me and my thesaurus.)

The diagram below shows which response types fit which question types. (There’s overlap, and that’s fine.)

pact-framework-replace-it-depends

Process: Give a structured path

For many diagnostic questions and for some prescriptive questions, a process is the best answer. Show your audience which steps to take, in which order, to reach their answer (and, increasingly, steps you can hand to an AI agent with a skill). 

If you work at an agency, you need good processes anyway. As David Rodnitzky would say:

  • “An agency without process is just a bunch of people running around doing things.”

Suggested formats

Flow charts: The first time I fell in love with a flow chart was in 2012, when the Rimm-Kaufman Group (now Merkle) shared a performance troubleshooting flowchart in their Dossier 3.2. It’s an excellent example of a helpful answer to the question, “Why did my CPA increase (or ROAS decrease)?” 

rimm-kaufman-performance-troubleshooting-flowchart

Decision trees: Prescriptive “Should I?” questions can also be helped with a decision tree. They can be simple, funny-but-true ones like this one from Tom Orbach:

tom-orbach-founder-marketing

Or more professional ones, like Aleyda Solis’ SEO Flowcharts for SEO Decision Making.

aleyda-solis-flowchart-should-index-product-url

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Anchors: Ground it with data and examples

Anchors are the “quick and easy” evidence-based answers that are still better than “It depends.” 

Suggested formats

Benchmarks: Everybody loves a good benchmark. If you have enough data from comparable businesses, you can use it to answer “What does good look like?” questions. 

When someone asks, “What’s the average ecommerce conversion rate?” don’t say “It depends.” Say: 

  • “For health and beauty, it’s 3.3%. For electronics, it’s 1.9%.” The more specific the benchmark, the better.

Usual suspects: Think of the usual suspects as a “light version” of a process for diagnostic questions using the 80/20 Pareto principle: 80% of outcomes result from 20% of causes. 

Instead of a 25-step flowchart, you can share a ranked list of the most likely causes ordered by frequency. Basically saying:

  • “Check these five things first, because 80% of the time it’s one of them.”

Case study: When someone asks, “What will happen if I do X?”, telling them what actually happened when a similar account did X is worth more than any theoretical answer. 

  • “We consolidated 12 campaigns into four for an ecommerce account spending $50,000/month. CPA improved 20% after the learning period, but we lost visibility into product category performance.” 

The key is specificity: industry, budget range, what changed, and the trade-off. Vague case studies (“We saw great results”) are just “It depends” wearing a suit.

Conditions: Name the hidden variables

This is the most direct replacement for “It depends,” as you’ll say, “It depends on these specific things” instead.

Suggested formats

Checklist: For diagnostic questions, this could be a segmentation drill-down. Slice the data by device, geo, time of day, campaign, match type, audience, etc., until the anomaly isolates to one segment. This expands “Why did it happen?” to “Where did it happen?” which can be just as useful.

If [x] then [y]: For example, “What will happen if I double my budget?” Then you follow up with questions like: 

  • “What’s your current impression share?” 
  • “Are you budget-constrained or bid-constrained?” 
  • “How steep is the diminishing returns curve in your auction?” 

If you’re at 60% impression share and purely budget-limited, doubling your budget could get you close to 80% more conversions. If you’re already at 95% impression share, that extra budget is going to buy you mostly junk.

Reversibility test: For a quick filter on prescriptive “Should I?” questions, use one condition: reversibility. Categorize decisions by how easy they are to undo. Low-stakes reversible decisions (e.g., testing a new ad copy) get a “Just try it” answer.

High-stakes irreversible decisions (such as restructuring your entire account) get the full trade-off analysis (and move to the next category). This helps your audience judge how much thought a decision actually deserves. 

Jeff Bezos famously calls these irreversible Type 1 (one-way door) and reversible Type 2 (two-way door) decisions. He also warns us not to treat Type 2 decisions as Type 1 decisions.

Trade-offs: Surface the choices

Some questions don’t have a right answer. Instead, they involve choosing between competing priorities. 

When someone asks “What’s the best approach?”, they often don’t realize they’re asking “Which trade-off am I most comfortable with?” The fix is to make the trade-offs visible.

Suggested formats

Trade-off explanation: Replace “What’s the right answer?” with “Here’s what each option gains and sacrifices.”

For example, “Should I consolidate my campaigns into fewer, bigger ones?” Instead of “It depends on your goals,” surface the actual trade-off: 

  • “Consolidation gives you more data per campaign, which helps Smart Bidding learn faster. But it reduces your control over budget allocation and makes it harder to optimize for different segments.” 
  • “So the real question is: Do you value algorithmic learning speed more than granular control right now? That depends on whether your current structure is data-starved or if you’re already getting strong results and just want more precision.”

Now the person isn’t stuck. They have a choice to make, and they understand what’s at stake on both sides.

Calculators: If the calculator presents the trade-off as an input field, it can yield a useful answer. One of my all-time favorites is the Build vs. Buy calculator from Baremetrics, which helps you decide whether to buy a tool or build it internally.

Closer to the daily life of a PPC practitioner, we created two free calculators to determine your target CPA or target ROAS. When you enter “% of margin willing to invest in acquisition,” you’re resolving the subjective part of the trade-off yourself. The calculator just runs the math on your decision.

The ‘it depends’ cheat sheet

Next time your gut says, “It depends,” check which type of question you’re dealing with and pick the format that fits.

wijnand-meijer-pact-formats-cheatsheet

I’m not naive enough to think we’ll eradicate “It depends” overnight. But I do think we can hold ourselves to a higher standard. If you’re speaking at a conference, writing a blog post, or answering a client question, try replacing your next “It depends” with one of these four response types.

And if you find a question that genuinely can’t be answered with a process, anchor, condition, or trade-off, I’d love to hear it. I haven’t found one yet. But I’m probably not done looking.

Bambu Lab takes multi-colour 3D printing to the next level with “Color Mixer Studio”

Bambu Lab adds “Color Mixer” to Bambu Studio, taking multi-colour 3D printing to the next level Typically, the colour of your 3D prints is limited by the number of filaments you have and the feature set of your 3D printer. Now, clever tinkerers have blasted through this barrier, with users mixing colours to create new […]

The post Bambu Lab takes multi-colour 3D printing to the next level with “Color Mixer Studio” appeared first on OC3D.

"Users can now simply ask what happened": AppControl's optional AI integration gives you in-depth PC diagnostic history in plain English — It works with popular LLMs, but I'll use offline models for added security

AppControl has replaced Task Manager on my PCs, and it seems like it's just getting started. The latest update adds optional AI integration that answers questions regarding system history, which is basically like having your own private IT tech inside your system.

CTL Introduces Next-Generation 5G, 4G, and CBRS Integrated Chromebook for Students

CTL, an EdTech lifecycle products and services provider, announced today the launch of its new CTL Chromebook PX112C Series with integrated 5G, 4G LTE, and CBRS connectivity. By supporting both cellular and private wireless networks, this new Chromebook brings instant-on connection to students for learning anywhere—eliminating the logistical burden of external hotspots.

The new CTL Chromebook PX112C Series is one of the first of its kind to feature next-generation, power-efficient 5G technology designed specifically to maximize battery life and performance for students. There are a myriad of use cases for student learning via a connectivity-enabled Chromebook, including:

(PR) OXS Unveils Thunder Duo X Studio-Grade Gaming Speaker Systems with True Dolby Atmos

OXS today announced the official launch of the Thunder Duo X and Thunder Duo, a groundbreaking 5.1.2-channel, studio-grade gaming speaker that brings true Dolby Atmos immersion to desktop setups for the first time. Fresh off a highly successful Kickstarter campaign and high-profile showcases at IFA and Gamescom 2025, the Thunder Duo arrives as the new flagship of OXS's rapidly expanding gaming and home-audio portfolio. Designed to deliver cinematic sound without the complexity of ceiling speakers or virtual surround workarounds, Thunder Duo creates a genuine 360-degree audio environment through its upward-firing sky channels, coaxial front drivers, and the proprietary Xspace spatial audio engine.

The Thunder Duo range is available in two distinct configurations. The Thunder Duo serves as the 3.1.2 channel foundation, delivering 110 W RMS (220 W peak) of room-filling sound across spaces up to 220 square feet. Engineered for both gamers and creators, the Thunder Duo lineup achieves studio-grade accuracy with alloy magnet drivers, dual DSP processing, and fluid-dynamics bass ports. Distortion stays under 0.5%, achieving the standard of studio speakers. Every element-from gunfire and footsteps to cinematic scores and subtle audio cues-emerges with audiophile clarity. For those looking for an even more immersive experience, the Thunder Duo X expands immersion to a full 5.1.2 system with a wireless headrest satellite neck speaker, offering authentic rear-channel surround that moves seamlessly with the listener.

Daishin Securities: Apple Is Hoarding Memory To Sabotage Competition, Creating Panic Among Chinese OEMs

The exterior of an upcoming Apple store with a colorful Apple logo and the text 'Apple BKC Arriving soon.'

Apple is viewing the ongoing AI-driven crunch in memory capacity as a strategic opportunity and a cudgel of sorts to beat back upstart competitors, as per the gist of a new research note from Daishin Securities. Apple is using strategic levers to gain an advantage over its competitors as the ongoing memory crunch continues to unfold, as per a new research note from Daishin Securities We reported on supply chain chatter in early April, suggesting that Apple was actively buying up "all available mobile DRAM on the market" to prevent its competitors from securing enough memory chips. Well, Daishin Securities […]

Read full article at https://wccftech.com/daishin-securities-apple-is-hoarding-memory-to-sabotage-competition-creating-panic-among-chinese-oems/

Elder Scrolls and Fallout Were a Little Bit the Same’ – Todd Howard Defends Starfield’s Divisive Reception

Cover art for the game 'Starfield' on the left, featuring astronauts and a robot, and 'Fallout 76' on the right, showing the Ghoul.

In a roundtable interview attended by Gamesradar, Bethesda Game Studios' Todd Howard defended the developer's latest titles, Starfield and Fallout 76. When one of the interviewers pointed out that they were more divisive among gamers than all-time classics like The Elder Scrolls V: Skyrim, Howard suggested that even the early stages of now-acclaimed franchises like Elder Scrolls and Fallout were a bit divisive, until the franchises found their groove and a dedicated audience. The game designer also noted that both Starfield and Fallout 76, the studio's first sci-fi game and first multiplayer game, have eventually found their niches. If you […]

Read full article at https://wccftech.com/todd-howard-defends-starfield-elder-scrolls-fallout-divisive/

PlayStation 5 Sales Hit 2026 High in The US With Pre-Price Hike Buying Rush

Two Sony PlayStation 5 consoles, one with a disc drive and one digital edition, are displayed with their corresponding DualSense controllers.

Right before the PlayStation 5's latest price increase went into effect on April 2, sales of the Sony current-generation console peaked in the United States according to data provided by Circana's Matt Piscatella, indicating how real the fear of price increases is for consumers in the US. “US weekly unit and $ sales of PlayStation 5 hardware reached 2026 highs during the week ending April 4th, as price increases loomed,” wrote Piscatella on Bluesky. “US spending on video game hardware for the week nearly doubled when compared to the same week a year ago.” Unfortunately, Circana's Video Game Industry Advisor […]

Read full article at https://wccftech.com/playstation-5-sales-hit-2026-high-in-the-us-with-pre-price-hike-buying-rush/

DataLink APIs – Single API call for email, phone, IP, and domain validation with redundancy


DataLink APIs offers developers a single subscription to validate emails, look up phone carriers, score IP threat levels, and check domain age through one API key and billing plan. Stop managing multiple vendor accounts and API keys. It provides contact intelligence, fraud signals, and deliverability scoring built for production workloads. There is no need to juggle multiple providers or credentials. Automatic fallback providers ensure the API always runs and there is no charge for cached calls.

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Palabra.ai – Add real-time speech translation to calls, events, and apps


Palabra.ai is a real-time AI speech translation platform that offers seamless interpretation for video calls, live events, broadcasting, and custom integrations via API. It supports over 60 languages with near-zero latency, covering the full pipeline from automatic speech recognition (ASR) and translation to text-to-speech (TTS).

Palabra.ai delivers professional-grade accuracy with custom glossaries that keep industry-specific and technical terms translated correctly every time. It also features voice cloning to preserve the speaker's natural tone and identity across languages, producing a human-sounding output rather than a robotic one.

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SellerCard – Create marketplace-ready listings and photos from a single product photo


SellerCard lets you create complete, marketplace-ready listings from a single photo in about 30 seconds. Upload a product image, choose your marketplace and language, and it generates SEO titles, bullets, descriptions, keywords, tags, and six professional product and lifestyle photos.

SellerCard also offers Listing Pro for platform-specific optimization, bulk CSV generation, competitor analysis, and SEO scoring, plus Photo Studio Pro and AI Video for custom scenes, model shots, and social-ready clips. Try one listing free, then pay with reusable stars.

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Actively Exploited nginx-ui Flaw (CVE-2026-33032) Enables Full Nginx Server Takeover

A recently disclosed critical security flaw impacting nginx-ui, an open-source, web-based Nginx management tool, has come under active exploitation in the wild. The vulnerability in question is CVE-2026-33032 (CVSS score: 9.8), an authentication bypass vulnerability that enables threat actors to seize control of the Nginx service. It has been codenamed MCPwn by Pluto Security. "

April Patch Tuesday Fixes Critical Flaws Across SAP, Adobe, Microsoft, Fortinet, and More

A number of critical vulnerabilities impacting products from Adobe, Fortinet, Microsoft, and SAP have taken center stage in April's Patch Tuesday releases. Topping the list is an SQL injection vulnerability impacting SAP Business Planning and Consolidation and SAP Business Warehouse (CVE-2026-27681, CVSS score: 9.9) that could result in the execution of arbitrary database 

Google to retire Dynamic Search Ads in favor of AI Max

Google Ads logo on laptop screen.

Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings.

Driving the news. AI Max for Search campaigns is exiting beta after adoption by “hundreds of thousands” of advertisers globally, Google said.

  • Starting in September, eligible campaigns using DSA, ACA, or campaign-level broad match will be automatically migrated to AI Max.
  • Google will stop allowing advertisers to create new DSA campaigns through Google Ads, Ads Editor, and the Ads API once automatic upgrades begin.
  • The company expects all eligible migrations to be completed by the end of September.

Why we care. These tools are being phased out, whether you act or not. Moving early to AI Max gives you more control over targeting, creative, and landing page settings before automatic upgrades begin. It also offers potential performance gains, with Google reporting an average 7% lift in conversions or conversion value at similar efficiency.

What Google says. AI Max delivers “an average of 7% more conversions or conversion value at a similar CPA/ROAS for non-retail” when you use its full feature set — including search term matching, text customization, and final URL expansion — compared with search term matching alone.

Catch up quick. DSA has long helped advertisers capture additional traffic beyond keyword-based campaigns by dynamically generating headlines and directing users to relevant landing pages.

  • But Google says consumer search behavior is becoming more complex and less predictable.
  • AI Max is designed to go beyond website landing page signals by using broader real-time intent data.

How AI Max works:

  • Uses advertiser inputs, such as website content and existing ads.
  • Expands reach to additional relevant search queries.
  • Dynamically customizes ad copy and landing page destinations.
  • Adds more controls for advertisers, including brand, location, and text guidance settings.

What you should do now. Google is urging advertisers to upgrade before September to keep more control over setup and avoid disruption.

Phase 1: Voluntary upgrades (starting now)

  • DSA users: Google is rolling out upgrade tools this week to help move campaign history, settings, and data into standard ad groups.
  • ACA and broad match users: Advertisers will see in-platform prompts to switch to AI Max.

Phase 2: Automatic upgrades (starting September) For advertisers who don’t switch manually:

  • DSA campaigns will convert dynamic ad groups into standard ad groups, with legacy settings and URL controls preserved.
  • ACA campaigns will move to AI Max with search term matching and text customization turned on by default.
  • Broad match setting campaigns will move with search term matching enabled by default.

What Google are saying. I asked Google whether this update reduces the role of manual keyword strategy and feed-based search structures. A Google spokesperson responded that keywords remains essential and this update is to help with keyword management:

  • ‘Keywords remain an essential component of a successful campaign strategy, providing the “fuel” for our AI and for the intent signals necessary to drive performance.’ 
  • ‘Rather than reducing their role, this upgrade is designed to help advertisers simplify management and expand beyond keywords while remaining in control.’

Bottom line. Google is making AI Max the default path for Search automation, signaling a broader shift away from manual campaign management toward AI-led optimization. If you migrate early, you’ll have more time to test settings and fine-tune performance before the forced switch.

Google spam reports can trigger manual actions, may be shared with site owners

Google may now use your search spam reports for manual actions, and the text in those reports may be sent “verbatim” to the site owner you report.

What Google said. Google wrote it has “Clarified that Google may use spam report submissions to take manual action against violations.”

The new text says:

“Ranking manipulation techniques that attempt to compromise the quality of Google’s search results violate our spam policies and can negatively impact a site’s ranking. Google may use your report to take manual action against violations. If we issue a manual action, we send whatever you write in the submission report verbatim to the site owner to help them understand the context of the manual action. We don’t include any other identifying information when we notify the site owner; as long as you avoid including personal information in the open text field, the report remains anonymous.”

Spam reports used for manual actions. Google framed this as a clarification — that it may use spam reports for manual actions. However, it seems to contradict Google’s earlier statements that it doesn’t use spam reports for manual actions. This feels like more than a clarification to me.

Your spam report text sent along. Google also said it may send the text you include in a spam report directly to the site owner. Google wrote:

  • “Send whatever you write in the submission report verbatim to the site owner to help them understand the context of the manual action. We don’t include any other identifying information when we notify the site owner; as long as you avoid including personal information in the open text field, the report remains anonymous.”

Google also warned that you should avoid including personal information or anything you don’t want the site owner to see.

Why we care. This appears to be a significant change from how Google previously handled spam reports. If you submit them, be aware of these changes and adjust your reports accordingly going forward.

Corsair is working on next-gen PSUs with 12V-2×6 “per-pin monitoring”

Corsair’s next-generation PSUs are packing fancy new 12V-2×6 tech Corsair’s Jonny “Guru” Gerow has confirmed that Corsair plans to release new PSUs with “per-pin monitoring” technology. This should allow users to monitor their 12V-2×6 power cables and detect power distribution along the cables’ wires. This should also allow Corsair to implement new 12V-2×6 safety features, […]

The post Corsair is working on next-gen PSUs with 12V-2×6 “per-pin monitoring” appeared first on OC3D.

(PR) Schenker Announces Connect 15 Office Laptop

The Schenker CONNECT 15 stands out in the office laptop segment thanks to its advanced network connectivity and a variety of external ports. Notable features include an integrated Smart Card reader, an easily swappable battery and an optional LTE module that enables mobile network access via a nano SIM card. The 15.6-inch laptop is powered by the energy-efficient Intel Core 5 120U processor, supports up to 64 GB of socketed DDR5 RAM, and includes advanced security features for use in corporate and public sector environments.

Schenker CONNECT 15 with Intel Core 5 120U and up to 64 GB RAM
Compared to the established WORK and WORK Base series, the 15.6-inch Schenker CONNECT 15 (E26) offers a range of additional functional features. Its plastic chassis measures 361 x 239 x 21 mm and weighs 1.75 kg.

(PR) Thermal Grizzly Introduces New DeltaMate GPU Block for ROG Astral 5080

With the DeltaMate GPU Block Astral - ROG 5080, Thermal Grizzly introduces a GPU water block with a viewing window made of Schott BOROFLOAT glass. Borosilicate glass refracts the light of the integrated RGB lighting differently than acrylic glass, making the new GPU block a visual highlight. In addition, the glass is less susceptible to alcohol-based cleaners.

The design of the DeltaMate GPU Block Astral - ROG 5080 water block is otherwise identical to other water blocks in the DeltaMate series and therefore shares their features:
  • Ultra-High-Performance microfins with 0.2 mm structure width
  • Full-metal construction with RGB-illuminated viewing window
  • Targeted cooling of all VRAM and VRM components
  • Configurable with Through Terminal (4-port) or Direct Terminal (2-port) made of brass
  • Thermal paste, thermal pads, and putty included in the scope of delivery

Tomodachi Life: Living the Dream Review – A Joke Worth Repeating

Tomodachi Life

Nintendo has two sides -- there's the company that makes broadly appealing, polished entertainment like Mario and Zelda, and then there's that weird side that makes stuff like Tomodachi Life. While the last Tomodachi Life was a surprising success, moving nearly 7 million units on the 3DS, not many expected a follow-up to the Mii-focused life sim, as it kind of felt like the series’ time had come and gone. There's no keeping the weird side of Nintendo tamped down, though, and so, Tomodachi Life: Living the Dream, a game in development in one form or another for nine years, […]

Read full article at https://wccftech.com/review/tomodachi-life-living-the-dream/

Lexar Says Gamers Would Rather Settle for Less RAM Than Buy an SSD Under 1TB

A Lexar NM620 M.2 2280 PCIe Gen3x4 NVMe SSD is depicted against a dynamic blue lightning background.

The market isn't apparently ready for lower capacity storage drives, but for most, lower RAM capacity is still acceptable. Lexar Says Demand for Smaller Capacity SSDs Have Dwindled While Smaller RAM Capacity RAM Kits are Still Popular Not every component has the same influence when it comes to building a PC. While RAM and SSDs have both gone insanely expensive in recent months, their influence varies when it comes to what gamers prefer. RAM shows a clear impact in gaming and non-gaming workloads, but storage drives contribute much except for faster loading times. Irrespective of that, faster SSDs are always […]

Read full article at https://wccftech.com/lexar-reveals-gamers-are-unwilling-to-settle-for-sub-terabyte-drives/

Netgear secures conditional approval from the FCC following router ban — company can continue importing foreign-made routers through October 2027

Netgear secured a conditional approval from the FCC to continue releasing new models of several router lines, with the company saying in its SEC disclosure that it can launch new models indefinitely provided it can maintain its approval.

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