The site, whose policies are subject to change, has struggled with the issue of AI-generated writing.

The countdown to a summer of unforgettable soccer is officially on! This year, we're helping fans explore the tournament, find inspiration and get closer to the action b…

Legendary developer Rudy Huyn is picking a new team to improve the Windows 11 app experience.

Ahead of STALKER 2's newly announced Cost of Hope DLC expansion coming out this summer, the game now fully supports Xbox Play Anywhere on Xbox and PC.

The Samsung Galaxy Book5 Pro 360 is a favorable 2-in-1 laptop with a detailed 3K AMOLED display, a high-performance Lunar Lake Intel Core Ultra Series 2 CPU, and additional features for work and personal use. It's also now available for a 29% discount courtesy of the Amazon Spring Sale.

In the future, ARM-based PCs could save the day for entry-level and mid-range PC gamers. I'm not sure I believe it, but that's exactly what this recent analyst report suggests.

OpenAI looks increasingly chaotic, as it shutters various projects and restructures in ongoing, increasingly fruitless-looking attempts to become profitable.

The leading system integrator iBUYPOWER is happy to share they will be integrating the new Intel Core Ultra 200S Plus series processors into its gaming PC lineup. Any new computer using an Intel Core Ultra 200S Plus series processor is covered by iBUYPOWER's industry‑leading three‑year labor and two‑year parts warranty, which the leading national computer and consumer electronics retailer Micro Center honors nationwide for convenient in‑store diagnosis and repair.

Compatible with Intel 800 Series chipset-based motherboards, the Intel Core Ultra 200S Plus series processors deliver up to 15% faster geomean gaming performance -- versus existing Core Ultra Series 2 desktop CPUs -- and up to 103% more multithreaded performance compared to similar CPUs in its class. With the new platform utilizing all-new software that simplifies initial set-up and performance acquisition, the Intel Core Ultra 200S Plus processors are ideal for everyday gamers and creators that crave max value with real performance.

Marathon launched almost exactly three weeks ago, with a mix of both fanfare and criticism, but given its reasonably strong player counts—with a stable 28,000-40,000 daily concurrent players—it's not surprising to learn that the game has sold an estimated 1.2 million units across the three platforms where it is available. According to Alinea Analytics, Marathon has earned $55 million in revenue across PC, PlayStation, and Xbox platforms. The analytics firm estimates that Steam holds around 800,000 of those players, while Marathon sold 217,000 units on PlayStation 5 and 133,000 on Xbox Series platforms.

The researchers also looked into the correlation between Bungie's previous games and Marathon, and it seems as though the developer's reputation may have been a substantial driving force for Marathon players. As many as 78.2% of Marathon's Steam players had previously played Destiny 2, while 62.7% had played Helldivers 2, and 55.9% played Arc Raiders—although it should be noted that all three titles had colossal player counts, so some of this may be pure coincidence, and some of it could also be attributed to Steam's recommendation algorithms, which would be more likely to show Marathon to fans of similar Bungie games. There have also been rumors of Marathon potentially launching on last-gen Xbox and PlayStation consoles, but nothing has been confirmed regarding that release just yet.

The move comes just weeks after social aggregator Digg, which once aimed to rival Reddit, shut down its app, citing an inability to control a surge of bots. Reddit, by contrast, appears determined to tackle the problem head-on.

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HushAsk routes anonymous employee questions and feedback directly inside Slack, with no separate app or new login for your team. Messages go to HR privately or to a shared channel, depending on what the sender chooses. The anonymity uses SHA-256 hashing, not just a policy promise.

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Seatlr connects travelers heading to the same city in shared chat rooms. Enter your flight to join a city-wide space that covers all airlines, see who's online, and start group or private conversations using nicknames for privacy. Seatlr provides on-device translation in 59 languages, 24-hour auto-delete for all posts and messages, and multi-airline coverage across thousands of destinations to help you meet, chat, and plan activities together.

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Hostinger enables instant OpenClaw deployment with integrated AI credits and managed infrastructure, simplifying how users run always-on AI agents.

Sony Honda Mobility shelves the much-hyped Afeela 1 EV project amid turbulent times, but the car was ill-fated from the beginning

With Taylor Swift, Alex Warren, Bad Bunny and Sabrina Carpenter looking set to win big, here's how to watch iHeartRadio Music Awards 2026 from anywhere.

Google says its Android operating system provides up to 47% faster web browsing speeds than Apple’s iOS.

AI adoption is accelerating across global organizations, improving productivity, but governance frameworks and risk management systems remain incomplete and inconsistently implemented.

Mastodon is redesigning user profiles to simplify the experience and better appeal to mainstream users and organizations.

The standard plan without ads now costs $19.99 per month, a $2 increase from the previous $17.99 subscription fee, while the premium plan is also going up by $2 and will now cost $26.99 per month.

From redirecting doomscrolling to training humanoid robots, these 16 startups stood out as the most interesting ones from an overflowing YC cohort.

The Gemini app just made it easier to switch from another AI chat app, without starting from scratch.

One of the biggest highlights of the March 2026 Xbox Partner Preview event was the trailer for The Expanse: Osiris Reborn, as it showcased its gameplay along with dates for its upcoming full release and Xbox Series X|S beta test.

Today, Google released Google Search Live globally where AI Mode is available, for these languages and regions. This brings Search Live to more than 200 countries and territories.

Google credits its new audio and voice model, Gemini 3.1 Flash Live, which it says “delivers even more natural and intuitive conversations.” The “new model is also inherently multilingual, which means that people around the world can now speak with Search in their preferred language,” Google added.

How it works. To use Search Live, open the Google app on Android or iOS and tap the Live icon under the Search bar. From there, you can ask your question out loud to get a helpful audio response, then continue the conversation with follow-up questions or dive deeper with helpful web links. If you want to ask about something in front of you, like how to install a new shelving unit, you can enable your camera to add visual context. This way, Search can see what your camera sees and offer helpful suggestions, plus links to more information on the web.

You can also access Search Live if you’re already pointing your camera with Google Lens — just tap the Live option at the bottom of the screen to have a real-time, back-and-forth conversation about what you see in the real world.

More. Last September, Google made Search Live with video available in the U.S, prior to that, it was an opt in beta and before that it was talk and listen, without video.

Why we care. This is another way users can have conversations with Google’s AI instead of typing queries. Answers could increasingly bypass traditional clicks, and further erode traffic to websites. The inclusion of links (citations at the bottom) means publishers and brands could still see some benefits, but most searchers likely will have little need or desire to click on those links or dig deeper after getting their answer.

Google is launching new Performance Max controls and reporting: audience exclusions, expanded reporting, and budget forecasting tools.

What’s new. Google announced a mix of “steering updates” and “actionable insights” for PMax:

• First-party audience exclusions: You can exclude customer lists to shift spend toward net-new customer acquisition instead of repeat conversions.
• Budget reporting: A new in-platform report projects end-of-month spend and shows how daily budget changes impact performance.
• Full audience reporting: You get detailed breakdowns by demographics, including age and gender.
• Network segmentation: You can segment placement reports by network, now under When and where ads showed.

Why we care. These updates help address concerns about PMax’s lack of control and transparency. Exclusions help you avoid wasting spend on existing customers, while improved reporting gives you clearer signals for optimization, budgeting, and brand safety decisions.

Google’s announcement. New Performance Max steering and reporting updates coming in 2026

Soon, fans of The Expanse: Osiris Reborn will be able to don the armor of a Pinkwater mercenary and experience part of the game themselves. Starting April 22, the closed beta will be available on Steam, Xbox Series X|S, and PlayStation 5 to everyone who purchases the Collector's Edition or Miller's Pack on the website. The closed beta will give players a feel for the game's combat, movement in the zero-g environment, and dealing with life and death on a remote space station. Additionally, Owlcat Games revealed that the game will launch in Spring 2027 on PC (via Steam, Epic Games Store, and GOG) and on Xbox Series X|S and PlayStation 5, with a Day 1 launch on Xbox Game Pass. Fans can wishlist the game now.

The Expanse: Osiris Reborn is a story-driven action RPG set in The Expanse universe with focus on companions, player choices, and dynamic third-person combat. As a Pinkwater Security mercenary who survives a catastrophic incident on Eros, players have to build a team to fight back against Protogen and their experiments. Though the game is set in the same universe as the books and show, it focuses on its own story and characters.

Hooded Horse is proud to announce a new title joining its roster of world-class strategic and tactical games, developed by industry veterans who have worked on everything from StarCraft to Guild Wars. Announced at the Xbox Partner Preview, Lost Lake Games' debut title, Vaunted, is an upcoming tactical RPG that challenges players to seize the ultimate score.

Vaunted throws players into a galaxy where chaos reigns supreme, and a millennium has passed since the fall of the last galactic empire. A galaxy where mercenaries and treasure hunters scrap over priceless imperial relics buried in far-flung ruins. Join dysfunctional frenemies Dyse, Gendril, and Kyvaath as they battle against ruthless rivals, monstrous aliens, and giant robots in search of the ultimate score. That is, if they can get their angry benefactor off their backs!

During the Xbox Partner Showcase, NACON and the studio Teyon, acclaimed for its previous game RoboCop: Rogue City, were pleased to unveil their new project set in the World of Darkness universe: Hunter: The Reckoning - Deathwish. One of the most iconic licenses in the role-playing game world returns 20 years after the release of the last video game in this universe. In this first-person, single-player action RPG, players take on the role of a monster hunter in an expansive version of New York, tracking their prey among citizens unaware of the secret world surrounding them. Hunter: The Reckoning - Deathwish will be released on PlayStation 5, Xbox Series X/S, and PC Steam in summer 2027.

Hunter: The Reckoning - Deathwish immerses players in a dark New York where vampires, werewolves, and other supernatural horrors lurk and scheme in the shadows. Players assume the role of a Hunter, or humans who have discovered the horrifying truth that monsters secretly rule our world and decided to track them down. Players customize their Hunter just like the tabletop RPG, and explore the city at their own pace, searching for clues and side quests that may give them an edge against enemies as powerful as they are dangerous.

S.T.A.L.K.E.R. 2: Cost of Hope, the first major expansion for S.T.A.L.K.E.R. 2: Heart of Chornobyl, is coming to Xbox Series X/S, Xbox Cloud Gaming, PC, and PlayStation 5 in Summer 2026. Step into a fresh expedition across the Zone - a massive nonlinear expansion packed with dozens of hours of gameplay. Expect haunting stories, twisted characters, and that same heavy atmosphere of decay... with just a flicker of hope breaking through.

It's time to step into a new chapter of a well-known conflict. Duty, one of the oldest factions, sees the Zone as a threat that must be contained and destroyed. On the other side, Freedom believes it's a gift - something to explore and harness for the greater good. For a time, this tension was held together by a fragile peace. But deals like that rarely last. In Cost of Hope, players once again take on the role of Skif, the protagonist of the core game, as he navigates events unfolding alongside Heart of Chornobyl. After installing the DLC, a signal on the PDA will trigger the new storyline as the game unfolds. As always, your choices shape what happens next - and the consequences could affect not just the Zone, but far beyond it.

Rebellion, the UK independent video game studio behind the smash hit Sniper Elite franchise, Zombie Army series, and Atomfall, has revealed Alien Deathstorm. Announced live at today's Xbox Partner Preview, Alien Deathstorm is a brand new, raw, visceral first-person action horror game that takes place on a remote off-world colony that is being devastated by a cataclysmic storm and alien creatures.

In Alien Deathstorm, you play as the Combat Engineer, a highly trained first responder, who has been dispatched to a remote, off-world colony that has suffered a complete loss of communications. Arriving days or potentially weeks ahead of a full rescue fleet, your job is to determine what has caused the colony to fall silent and try to save as many lives as possible.

That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices. This week, five new titles are ready to play instantly in the cloud gaming platform's library. Screamer drifts onto the scene with retro‑racing attitude and pixel‑perfect speed. Plus, Honkai: Star Rail Version 4.1, "Unraveled for Daybreak," touches down.

Hit the Gas
Screamer from Milestone roars back onto the track as a blistering arcade racer that thrives on speed, precision and pure retro attitude. Tight corners and neon‑soaked straights define a style built for thrill seekers who crave the rush of classic '90s racing action. The mix of sharp visuals, snappy handling and roaring engines creates an experience that's equal parts vintage energy and modern muscle. Running on GeForce NOW, Screamer puts pedal to the metal with ultralow latency and buttery‑smooth streaming. In the cloud, every race launches instantly, every drift hits with full force and every victory feels just a little louder.

Super Meat Boy 3D, the 3D remake of the "tough-as-nails" platformer will officially launch on March 31, according to a new release date trailer published as part of an Xbox Partner Preview. It will be available for the Xbox Series X|S, PC via Steam and the Xbox Store, the PS5, and for the Nintendo Switch 2 via the Nintendo eShop. It will also be a day-one Xbox Game Pass and Cloud gaming title, so it will see quite a wide release.

Super Meat Boy 3D is meant to be a 3D reimagining of the original 2D precision platformer that originally launched way back in 2010, which has sold an estimated 2.6 million+ units, according to conservative estimates. Pricing has not yet been announced for Super Meat Boy 3D, but the original Super Meat Boy still retails for $14.99 16 years after release. The 3D version of the game will require at least an AMD Ryzen 3 3100 or Intel Core i3-10100, 8 GB of memory, and an AMD Radeon RX 6400 or NVIDIA GeForce GTX 1050 Ti or 1650 to play.

Microsoft's Windows 11 operating system officially has a dark mode, but many UI elements, menus, and applications from Microsoft still lack proper dark mode support. Microsoft is working to address this issue in the world's most widespread operating system. Since the introduction of WinUI, many releases and versions have been shipped with the operating system. For example, Windows 10 retains many UI elements from the Windows 7 era and earlier versions. However, Microsoft plans to modernize the entire UI ecosystem with more WinUI 3 for a modern look and feel, which will also enhance dark mode support. According to Marcus Ash, who leads Microsoft's Windows Design and Research team, the overhaul is near. When a user on X asked when dark mode support would come to Regedit, Marcus Ash responded:

We are pushing to get our tools and techniques to the point where we can implement the dark theme in more areas across Windows. No timelines to commit to yet for Regedit. As we make progress in various legacy system panels and dialogs, we will keep improving consistency.

With the rapid rise of autonomous agents like OpenClaw and Anthropic's Claude Work, along with the wide range of opinions about their impact on the future of work, it is not surprising to see renewed interest in workplace PCs. Add to that Intel's recent release of commercial vPro versions of...

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Set to debut on April 14 in more than 200 countries and regions, Apple Business brings together the company's existing enterprise programs – Apple Business Connect, Apple Business Essentials, and Apple Business Manager. The new service represents Apple's most comprehensive effort yet to provide small and mid-sized companies with integrated...

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In newly issued guidance, UK officials outlined the timeline for shutting down legacy mobile infrastructure. Operators have already switched off 3G services, and 2G is set to follow between 2029 and 2033. Users are being urged to prepare ahead of time, as not all devices will make the transition intact.

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Intel has confirmed it has scrapped the Core Ultra 9 295K Plus, and will not be releasing a Special Edition "KS" part for its Core Ultra 200S series lineup.

A long-term and ongoing campaign attributed to a China-nexus threat actor has embedded itself in telecom networks to conduct espionage against government networks. The strategic positioning activity, which involves implanting and maintaining stealthy access mechanisms within critical environments, has been attributed to Red Menshen, a threat cluster that's also tracked as Earth Bluecrow,

All the ways to watch the March Madness Sweet 16 round online – including for FREE – as the NCAA Division I men's basketball tournament hots up.

The impact of the UK's age verification law continues, with Apple implementing age checks for iOS 26.4 users, and some already plan to flee to Android.

Powerful, flexible, rugged, and heavy.

The UK is a global leader in hybrid and remote working, and it's not going anywhere — but office working is still important.

We compare the key specs and features of the Samsung Galaxy S26 Ultra and its predecessor, the Galaxy S25 Ultra.

Here’s how to watch Slovakia vs Kosovo as they face off in the Path C World Cup qualifying semi-final.

ChatGPT’s new visual shopping upgrade makes product discovery feel more like browsing with a helpful guide.

The real-time headphone translations experience keeps each speaker’s tone, emphasis, and cadence intact, so it’s easier to follow the conversation and tell who’s saying what.

It's only the latest of several side projects that the AI startup has ditched over the past week.

Senators Josh Hawley and Elizabeth Warren want the Energy Information Administration to gather more details about how data centers use power — and how that affects the grid.

In one year, Shield AI's value has leaped 140%. This after it won a contract to be the software provider to Anduril's Fury fighter jet for the U.S. Air Force.

Google expands Search Live to 200+ countries, powered by its new Gemini 3.1 Flash Live model with multilingual voice and camera search in AI Mode.

The post Google Takes Search Live Global With Gemini 3.1 Flash Live appeared first on Search Engine Journal.

PC Patch 1.1 has landed for Death Stranding 2 Death Stranding 2: On the Beach has received PC patch 1.1, which adds new performance optimisations and fixes to the game. This includes a bug that prevented PC gamers from accessing Death Stranding 2’s VR Training Missions, and another that prevented Steam Friends from loading in […]

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Get the origin story behind the stunning wallpapers you see on Google TV Streamer, Nest Hub and other Google TV devices.

In the latest episode of our Dialogues on Technology and Society series, LL COOL J sits down with James Manyika.

During the March 2026 Xbox Partner Showcase, the popular free-to-play action RPG, Wuthering Waves, made an appearance to announce that it's coming to Xbox with benefits exclusive to Xbox Game Pass Members.

Another Xbox Partner Preview showcase has come, giving us a closer look at new Xbox and PC games and updates coming from Microsoft's game dev partners.

Microsoft’s current Surface lineup is caught between aging 2024 internals and the disruptive $599 MacBook Neo. If you want the best value, you have to wait for the Spring refresh.

Automated traffic grew 23.5% year over year in 2025 — about eight times faster than human traffic, which rose 3.1%, according to HUMAN Security’s State of AI Traffic report.

• AI-driven traffic appears to be a major contributor to that growth, with average monthly volume increasing 187% year over year, while traffic from AI agents and agentic browsers (e.g., OpenAI’s Atlas, Perplexity’s Comet) grew nearly 8,000% year over year.
• Automated traffic is defined in the report as: “All internet traffic generated by software systems rather than human users, including traditional automation such as search engine crawlers, monitoring bots, and conventional scraping tools, as well as AI-driven traffic.”
• This report follows Cloudflare CEO Matthew Prince’s prediction that bots could overtake human web usage by 2027.

Why we care. Search is increasingly shaped by more than human queries, crawling, and indexing. AI agents now participate in discovery, comparison, and transactions — within Google’s evolving results and across AI-driven interfaces.

The details. HUMAN groups AI-driven traffic into three broad categories:

• Training crawlers collecting data for models. They still dominate at 67.5% of AI traffic, but their share is declining as scrapers and agents scale.
• Real-time scrapers that feed AI search and answers. Scraper traffic grew nearly 600% in 2025, driven by AI-powered search and real-time answer engines.
• Agentic AI systems that execute tasks autonomously. Smaller in share, but growing fastest and most disruptive.

AI agents behave more like users. These systems aren’t limited to reading content. They increasingly navigate funnels, log in, and transact. In 2025:

• 77% of observed agent activity (requests) occurred on product and search pages.
• Nearly 9% touched account-level interactions.
• More than 2% reached checkout flows.

About the data. HUMAN analyzed more than one quadrillion interactions (requests/events) across its customer base in 2025, with aggregated, anonymized data from 2022 to 2025. It classified AI-driven traffic into training crawlers, AI scrapers, and agentic AI using user-agent strings, infrastructure signals, and observed behavior, noting limits in self-declared bot identity, which may undercount or misclassify some AI-driven activity.

Bottom line. Traffic is becoming less purely human, and discovery is no longer confined to search engines. Optimization now means deciding which machines can access, interpret, and act on your content.

The report. The 2026 State of AI Traffic & Cyberthreat Benchmark Report

Google introduced a new user agent, called Google-Agent, that signals when AI agents act on users’ behalf, marking an early shift toward agent-driven web interactions.

What happened. Google added Google-Agent to its list of user-triggered fetchers on March 20 and has begun a gradual rollout.

• The Google-Agent user agent identifies requests made by AI agents running on Google infrastructure, including experimental tools like Project Mariner.

How it works. Google-Agent appears in HTTP requests when an AI agent visits a site to complete a user-initiated task.

• Example use cases include browsing pages, evaluating content, or taking actions such as submitting forms.
• This differs from Googlebot and other crawlers, which run continuously in the background without direct user prompts.

IP ranges. Google shared the IP ranges for its desktop agent:

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Google-Agent; +https://developers.google.com/crawling/docs/crawlers-fetchers/google-agent) Chrome/W.X.Y.Z Safari/537.36

And the IP ranges for its mobile agent:

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; Google-Agent; +https://developers.google.com/crawling/docs/crawlers-fetchers/google-agent)

Why we care. This lets you identify agent-driven traffic in server logs. You can now distinguish traditional crawl activity from visits triggered by real users through AI agents. That should help you track agent-assisted conversions, understand emerging user behavior, and prepare for agentic search.

What they’re saying. According to Google’s announcement:

• “The Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request.”

What to watch. Early volumes will be low as the rollout continues, but now is the time to establish a baseline. What to do:

• Monitor logs for Google-Agent activity.
• Make sure CDNs and WAFs aren’t blocking the published IP ranges.
• Validate that key site actions, including forms and flows, work for automated agents.

Dig deeper. Google’s releasing Google-Agent: Here’s what to know

DLSS 5 has been under fire almost since the moment NVIDIA revealed the technology. While some, including some game developers and studios, have seen the ML-based technology as a positive for game development, and while there are still questions surrounding the practical applications of DLSS 5, many have criticized both NVIDIA and DLSS 5 for "sloppifying" games and drastically altering the artist's intent. Recently, David Szymanski and Dave Oshry, the game developer behind Dusk and Iron Lung, and the CEO of game studio New Blood Interactive, respectively, spoke about DLSS 5 in an interview with PC Gamer, echoing many of the concerns of gamers and leveling harsh criticisms at NVIDIA for the way it has handled the response to the new tech.

Oshry, who later expanded on the interview in a post on Bluesky, opened his comments by asking "First of all, who asked for this!?" and going on to say that DLSS 5 deviates from the original idea behind DLSS 5, which was fundamentally a technology used to increase frame rates using an upscaled image without substantial detail loss. He criticizes NVIDIA for calling a generative AI product DLSS, stating that "they're hiding this Gen AI bullshit behind the DLSS moniker because they think we're stupid," encouraging gamers to push back against the tech and vote with their wallets, "just like we did with NFTs and crypto games." Oshry mentions that one of the common defenses for DLSS 5 is that its optional, but goes on to question where tech like DLSS 5 leads while criticizing NVIDIA for recent hardware trends: "You know what's not optional? Paying more for less—which is what we've been doing with NVIDIA for years now." He continues along this line further down, comparing the tech to the other NVIDIA tech that either flopped or was left by the wayside, like 3Dvision and PhysX, and more modern tech, like RTX and Path tracing, all of which had their merits, questioning the merits of DLSS 5. "This is fundamentally changing the way video games look based on artificial intelligence that's been trained on Instagram models and Epstein memes. Are you serious?" The game developer closes off by sarcastically asking "At this rate, why make game art at all? Why not just draw some shapes and colors and let AI generate what it thinks it should look like? After all, who cares, the only thing that matters is "realism" right?" Oshry's full statement follows.

The most advanced of the new models, the Ring Battery Video Doorbell Pro 2nd Gen, is priced at $249.99 and features 4K video and a 10x digital zoom. The Battery Video Doorbell Plus 2nd Gen, at $179.99, offers 2K video resolution and 6x zoom. A third model, the $99.99 Battery...

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Khleb builds a passive nutrition tracking system using smart plateware that captures calories and macronutrients automatically. Its smartplate and smartglass combine spectroscopy, computer vision, and precise weight sensing to determine what and how much you eat, then sync the data to the Khleb app and connected health platforms.

You just eat as usual with no photos, phones, or manual logging, while clinical-grade sensors deliver high-fidelity dietary insights at home.

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ShipSignal helps founders find validated product ideas and reach their first customers. It scans Reddit, Hacker News, Google Trends, Product Hunt, app stores, and YouTube to surface real demand, then scores opportunities with revenue estimates. ShipSignal delivers deep market intelligence, competitor breakdowns, unit economics, and week-by-week build guides. It also generates targeted lead lists and a go-to-market playbook so you can ship faster and start conversations with buyers on day one.

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Meta's new end-to-end platform will target SMBs, not major enterprises, with all the tools they need to run a business.

Picking up a VPN can secure more than just your internet traffic right now

GSC Game World has announced the first major expansion for Stalker 2: Heart of Chornobyl, Cost of Hope, will launch this summer for PC and consoles.

Amazon's Spring Sale is happening right now — just how cheap can you get a full PC gaming setup, however?

Here’s how to watch Denmark vs North Macedonia as they face off in the Path D World Cup qualifying semi-final.

Housemarque's Saros features handcrafted levels that will change every time you respawn, opening up new paths that lead to additional rewards.

The new IKEA lamp costs the same as a cup of coffee, but don't expect it to create an immersive home theater experience.

Bubble.io's good name is being tarnished by advanced and convincing phishing lures.

Microsoft’s new OneDrive AI Restyle feature turns everyday photos into charmingly weird alternate versions

Retro in style and truly retro in quality (ahem), the Kodak Charmera is so bad that you have to love it, and so cheap and tiny that it's an easy gift.

All the ways to watch Czechia vs Republic of Ireland live streams online, including for FREE, with the winners advancing to the World Cup playoff final.

All the ways to watch Italy vs Northern Ireland in the 2026 World Cup playoffs for FREE, as Michael O'Neill's team seek an upset in Bergamo against the Azzurri.

Here’s how to watch Wales vs Bosnia and Herzegovina as they face off in the Path A World Cup qualifying semi-final.

All the ways to watch Poland vs Albania live streams online – including for FREE – in the decisive World Cup 2026 playoff qualifier at Stadion Narodowy.

Get Intel’s Core i7 desktop processor for just $340 using this promo code — a nearly $50 saving on a modern 20-core chip.

Save $60 on this Asus motherboard and get a free 512GB Team Group SSD worth $113.

Our coverage of the latest Xbox Partner Preview as it happened.

Businesses are rushing to implement AI, despite obvious risks to security.

All your free streams for World Cup 2026 Qualifying play-offs as 22 teams have to be whittled down to a final six.

Housemarque has said it paid more attention to refining Saros' combat and the game's onboarding experience, admitting that its predecessor, Returnal, took a while to learn how to play.

Amazon slashes the price of the Shokz OpenRun Pro 2 in its Big Spring Sale – these top bone conduction headphones are now down to their best price since Black Friday.

Sony unveils the Bravia Theater Bar 5 and Bravia Theater Bar 7

Leaked hacking tools threaten the security of millions of older iPhones. Cybersecurity experts weigh in.

Search Live allows users to point their phone camera at objects to get real-time assistance, enabling back-and-forth conversations that draw on the visual context from the camera feed.

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.

The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.

It looks like Nvidia’s RTX 60 series doubles down on path tracing A new leak has unveiled alleged specifications for Nvidia’s RTX 60-series GPUs, along with performance targets. If these rumours are correct, Nvidia’s next-generation RTX graphics cards will use GR20x “Rubin” series silicon with TSMC 3nm silicon. According to Red Gaming Tech, Nvidia’s RTX […]

The post Alleged Nvidia RTX 60 series GPU Specifications Leak appeared first on OC3D.

Intel confirms that it’s never going to release its Core Ultra 9 290K PLUS CPU When Intel released its Core Ultra 5 250K PLUS and Core Ultra 7 270K PLUS CPUs (see our review here), a lot of people had a simple question: Where’s the Core Ultra 9 290K PLUS? The simple answer is that […]

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Google Translate’s Live translate with headphones is officially arriving on iOS! And we're expanding the capability for both iOS and Android users to even more countries…

The winners of the MedGemma Impact Challenge demonstrated the potential of Google’s open medical models for solving diverse healthcare challenges.

Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.

Gemini 3.1 Flash Live is now available across Google products.

Google is launching Gemini 3.1 Flash Live via the Live API in Google AI Studio, for building realtime voice and vision agents.

We’re expanding Search Live globally, to all languages and locations where AI Mode is available.

Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven search experiences.

We’re kicking off our new monthly SMX Now webinar series on April 1 at 1 p.m. ET with iPullRank’s Zach Chahalis, Patrick Schofield, and Garrett Sussman on how you must adapt.

The session introduces iPullRank’s Relevance Engineering (r19g) framework for executing Generative Engine Optimization (GEO) through an omnichannel content strategy. You’ll learn how AI search uses query fan-outs to discover and select sources, and how to structure content so it’s retrieved, surfaced, and cited.

It also emphasizes that GEO success isn’t universal. It requires testing, tailored strategies, and a three-tier measurement model spanning discovery, selection, and citation impact.

Save your spot

Search Engine Land is proud to be a media partner for iPullRank’s upcoming SEO Week event.

While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing quarter, Google has introduced more functionality and visibility.

Additional reporting is helpful, but what matters is what you can actually act on. While you can’t control everything in Performance Max, there are specific levers that can have a meaningful impact on performance. Here are the parts of PMax you can control and how to use them effectively.

Control what you can: Search terms and placements

One of the most exciting updates in the last year to Performance Max has been the ability to add these campaign-level negative keywords. 

In the past, you could contact Google to add these in. It was somewhat cumbersome and involved filling out an Excel doc, forwarding it to Google, and giving them permission to implement. 

With the inclusion of the search terms report, we’re now able to select a keyword and quickly add it to the campaign-level negative keyword list, just as we can with a search or shopping campaign.

Another way to optimize PMax is to review and monitor the placements report. Most recently, Google has moved the Performance Max placements report out of the reporting section of the Google Ads account and into the Where ads have shown section at the campaign level. While this makes analysis easier by removing additional steps, we still only have impression-level reporting on placements. 

We can use this information to decide whether to add these placements as negative placements at the account level. This is found in Tools > Content suitability > Advanced settings > Excluded placements. 

While this isn’t ideal, there’s still useful insight we can glean from this report, such as ads appearing in kids’ programming or driving a high number of impressions from mobile apps.

Use budget signals to improve efficiency

Also located in the When and where ads showed section is the ad schedule. Even if you hadn’t selected an ad schedule when creating the campaign, Google automatically dayparts performance hourly. 

Google typically recommends an open ad schedule, but if you have a limited budget, restricting your ad schedule during off-peak or non-converting hours is an excellent way to increase efficiency. 

You can do this by creating a campaign-level ad schedule within Campaigns > Audiences, keywords, and content > Ad schedule. Make sure your Performance Max campaign is selected in the top left dropdown menu.

Dig deeper: Top Performance Max optimization tips for 2026

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Refine targeting with the right constraints

Demographic exclusions are a relatively new feature at the campaign settings level for Performance Max. Unfortunately, reports for these campaigns are hard to obtain, limiting informed decisions on demographic exclusions.

This functionality is helpful if you’re aware of specific demographics that aren’t actively in the market for specific products or services. To make adjustments, go to Campaign-level settings > Other settings > Demographic exclusions. From here, you can turn on age or gender exclusions:

While PMax initially didn’t even provide device-level reporting, a new feature lets you opt out of serving on certain devices.

If you opt into all device targeting when launching a PMax campaign, you should periodically review device performance and adjust accordingly. This is best done by segmenting at the campaign or asset group level by device. Device-level data is extremely helpful for determining which device is better suited to reach your goal. 

Likewise, if you almost always opt out of certain devices when launching a campaign, this data makes it easier to either launch with all device targeting enabled and monitor performance, or add a device you hadn’t initially added to see how it impacts performance. Device-level targeting is also available at the campaign level, under Other settings.

Improve inputs: Creative and AI assets

Ad assets play a large role in the display, YouTube, and Discover network performance of a PMax campaign. For many, there’s still a gap in producing high volumes of quality image and video creative.

While still evolving, AI assets are getting closer to filling these gaps — enabling us to more effectively target these additional networks. As newer iterations of LLMs emerge, this will become a primary way to generate video content and professional-looking images.

Google already offers generative AI image assets from shopping feed products that look relatively impressive. But we’re still a ways out from seeing high-quality AI-generated videos without the well-known glitches we typically see in this type of content.

Dig deeper: How to reduce low-quality leads from Performance Max campaigns

Understand the limits of control in Performance Max

The channel controls report gave more insight into where ads were serving. I have an unpopular opinion on this report. While helpful, there’s little we can do within the campaign to improve performance. Because of this, the report is frustrating. 

We’ll likely see channel controls available within Performance Max in the near future — similar to what we already have in Demand Gen campaigns. For now, adjust creative and bids to sway volume within certain networks. To opt out of certain networks completely and focus on shopping, then a feed-only Performance Max campaign will do just that.

Performance Max is evolving from a black box to a critical asset in a marketer’s toolkit. The steady stream of new functionality, from campaign-level negative keywords to detailed placement and ad schedule reports, shows Google’s commitment to providing greater control. 

Use these levers — strategic exclusions, device adjustments, and budget-aware scheduling — to move beyond set-it-and-forget-it and run Performance Max campaigns with precision and efficiency.

Microsoft updates Feedback Hub on Windows 11 with a new UI, streamlined feedback tools, and improved transparency for users and Insiders.

Microsoft's head of design and research for Windows has provided an update on the progress of Windows 11's incomplete dark mode, confirming that tooling is being put in place to make dark mode more consistent across the OS.

Scythe has introduced the Magoroku (SCMR-1000) dual-tower air CPU cooler. The launch comes from the company's Japan headquarters, following the shutdown of the Scythe European branch announced on April 26 last year. The cooler itself isn't entirely new, an early prototype surfaced around mid-2024, with a more polished unit later shown at Computex 2025. Standing 155 mm tall, the Magoroku is designed to fit a wider range of cases while still offering a full dual-stack heatsink layout. The cooler measures 134 x 155 x 142.5 mm, including its bundled 120 mm fans. The fan uses a standard 4-pin PWM connector, operates between 350-2,000 RPM, and at full speed, it can reach up to 60.29 CFM, with a maximum noise of 26.88 dBA. Static pressure is rated up to 2.45 mmH2O.

Cooling is handled by six 6 mm nickel-plated heatpipes feeding into the dual-tower heatsink. The cooler weights 1,036 g with the fan installed, putting it in line with other budget-oriented dual-tower designs. A thin vibration-dampening rubber layer is also included on each of the fans. Compatibility includes Intel LGA 1851, 1700, 1200, and 115x platforms, alongside AMD AM4 and AM5. The Scythe Magoroku is scheduled to go on sale starting April 10th, priced at ¥4,980 (tax included) or about $32 (at the current exchange rate), right in the affordable market segment.

According to a post from leaker Digital Chat Station on Weibo, supply chain insiders say that Apple is testing a 200MP camera with a 1/1.2-inch sensor. That's larger than the 1/1.3-inch 200MP ISOCELL unit in the Galaxy S26 Ultra and other companies' flagships, meaning Apple's version should capture more light...

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The cancellation marks the latest retreat in a broader industry pullback from electric vehicle programs, as automakers grapple with falling demand, shifting regulations, and rising costs. More than a dozen global carmakers have already delayed or abandoned their all-electric goals, reversing commitments made when government incentives and climate policies favored...

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The new flagship packs a total of 208MB cache, helping deliver modest gains in gaming, rendering, and content creation.

Two of Intel's latest CPUs, the Intel Core Ultra 5 250K Plus and Intel Core Ultra 7 270K Plus, are now available to buy.

Wildcat Lake is the successor to Twin Lake, which itself was a refresh of Alder Lake-N. These are ultra-budget CPUs aimed at embedded devices, cheap laptops, mini-PCs, NAS devices, and more, where efficiency is key. The Core 3 304 is part of the Wildcat Lake family and represents a huge jump over its predecessors in early Geekbench results.

As the Super Micro smuggling scandal unfolds, U.S. senators have urged the government to halt Nvidia GPU exports to China, as the Foreign Affairs Committee prepares the Chip Security Act, which will impose location tracking for all exported AI accelerators.

Dusk AI offers AI companions with real long-term memory so your chats persist and characters remember you over time. Choose from personas across romance, fantasy, and more, and build ongoing relationships that carry details from every conversation. It adapts to your preferences and saves context after dark, letting you roleplay and explore stories that grow with you.

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Murlyn is a decision intelligence platform that lets you paste any high-stakes document and simulate how each stakeholder will respond. You can build a panel by role, seniority, deal size, and industry, watch reactions in real time, surface objections and blind spots, and get an AI rewrite that holds up in the room. Teams use it for cold emails, proposals, board decks, job offers, and competitive analysis, with plans for solo users to enterprises.

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Let's be real - the M6 Ultra offers better value and performance than the G10 right now.

Free, Pro and Pro+ GitHub users' data will all go into training Microsoft's AI models, but you can still opt out.

This affordable, palm-sized gadget 'revolutionized' our Homes Editor's smart-lighting setup

Britain’s tech ambitions falter as developer burnout stifles innovation.

Despite AI’s rapid advancements, training resources on secure and efficient AI use are still limited.

How AI is giving employees the tools to fix broken processes themselves.

Hackers are actively using PolyShell against major brands and other ecommerce sites.

While AI grabs headlines, quantum computing quietly threatens to upend digital security foundations.

Looking for Quordle clues? We can help. Plus get the answers to Quordle today and past solutions.

Restored Land is Dying Light: The Beast's massive new update and almost reinvents how to complete the game —'All actions have permanent consequences'.

Looking for NYT Strands answers and hints? Here's all you need to know to solve today's game, including the spangram.

Looking for NYT Connections answers and hints? Here's all you need to know to solve today's game, plus my commentary on the puzzles.

Episode 7 of new Netflix series Something Very Bad is Going to Happen was supposed to have the classic Adolescence one-shot — but instead, we've got the Uncut Gems of horror.

All the ways to watch Turkey vs Romania live streams online – including for FREE – in the decisive World Cup 2026 playoff qualifier at Besiktas Stadium.

The new model in CapCut will have built-in protections for making video from real faces or unauthorized intellectual property.

When you’re building at breakneck speed, hiring a trusted team is crucial for an early-stage startup. Bland CEO and co-founder Isaiah Granet has tactical advice on how the company managed to find hidden talent in unlikely places. 

AMD officially unveils its Ryzen 9 9950X3D2 Dual Edition CPU AMD has today announced its Ryzen 9 9950X3D2 Dual Edition CPU, the company’s first-ever consumer-grade CPU featuring 3D V-Cache across all CPU chiplets. This CPU has 192MB of total L3 cache. This accelerates the performance of many workloads by keeping more data on chip, reducing […]

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A company called Clickout Media is being called out for buying trusted news and niche sites, replacing them with AI-generated gambling content, and abandoning them after Google penalties. Some call this “parasite SEO,” but to me it sounds more like large-scale search spam.

What’s happening. The company acquired sports, gaming, and tech sites, then rapidly shifted them from editorial coverage to casino and crypto content, PressGazette reported.

• Sites were stripped of original reporting, filled with AI-written articles, and used to push offshore gambling links, according to former employees.

How it works. The strategy relies on buying domains with existing authority, then exploiting their ability to rank in Google. Content typically followed a pattern:

• Legitimate coverage continues briefly to preserve credibility
• Gambling content is introduced and scaled
• AI-generated articles and fake author profiles replace human writers
• Revenue comes from affiliate deals with casino operators, sometimes tied to player losses

The impact. Several previously active publications now appear deindexed, with layoffs and closures following. In some cases, even charity websites were repurposed to host gambling content.

What they’re saying. Google prohibits publishing content at scale for the primary purpose of manipulating rankings. It refers to extreme cases like this as “site reputation abuse,” a violation that can trigger manual actions and removal from Google’s index and search results.

• “While we aren’t able to comment on a specific site’s ranking on Search, our policies prohibit publishing content at scale for the primary purpose of manipulating search rankings,” Google said about this case.

Why we care. This isn’t SEO in any meaningful sense. It’s reputation abuse designed to game rankings at scale.

The report. The SEO parasites buying, exploiting and ultimately killing online newsbrands by Rob Waugh at PressGazette.

Like it or not, everyone is fishing in the same pond. As content marketers and SEO practitioners, we all have the same subscriptions to Semrush and other SEO tools, giving us access to the same data as our competitors.

If we all have the same tools, aren’t we just writing the same content?

There’s a better way.

You may be sitting on a wealth of data about your target audience and your existing customers, and you don’t even know it. These insights are invisible to your competitors, yet they’re unread, unanalyzed, and underutilized by the marketing team.

The problem: Third-party tools can create an over-commoditized content echo chamber

While SEO toolsets are invaluable (and I’ll always be using one, pretty much daily, for the rest of my career), they aren’t a failsafe way to ensure you’re creating the best content for your audience. These tools measure existing search demand through their own data, giving the best estimate of keyword traffic and search results.

However, when these aren’t viewed through the lens of your own customers, the result can be content that’s oversaturated in your market, overwhelming anyone looking for help or answers online.

When your content isn’t unique to your current or target audience, your organization and its offerings may get lost in the sea of SEOs and content strategists at your competitor organizations, who are trying to follow the same best practices and strategy.

It’s time to better utilize your own data to implement content campaigns that drive interest from the very audience that’s already shown a proven interest.

What first-party data actually is

For the purposes of this article and marketing content creation, first-party data is any data from current, potential, or past customers that’s only accessible internally. The top “5 goldmines” where I’ve consistently found nuggets of content foundations and insight are:

• Internal site search queries: What visitors couldn’t find on your site, but keep searching for.
• Sales call transcripts: The exact language and questions prospects say before they buy.
• CRM data: Spotting patterns in deal stages, objections, and lost deals.
• Support tickets: The issues and questions your product or service keeps failing to answer, leading to frustrated customers.
• Email replies and metrics: What the audience actually responds to versus what they ignore.

These five areas are a great place to start collecting and utilizing first-party data to its full potential.

Dig deeper: How to harness the power of data gathering for SEO

Why this data wins

This data is key to better, more-targeted content marketing for three reasons.

It’s proprietary

This data is confidential and only available to your internal team. Often, it’s not even accessible to everyone and may require favors from data analysts or web developers to pull. That’s what makes it so unique. Competitors can’t find or replicate it, no matter what SEO tools they have.

It reflects real buyer language

This relates to the “curse of knowledge” cognitive bias, where you know so much about a topic that you assume others do as well. One of my favorite examples is the “facial tissue” market. You may know facial tissue as “Kleenex,” even though that’s technically a brand name for a type of facial tissue. 

With many consumers using a competitor’s brand name colloquially, how do competitors refer to their own product? Because most people likely aren’t searching “facial tissue” with the intent to buy, it’s up to manufacturers to determine the language their audience uses to find alternatives. 

Even though employees at XYZ Tissue Co. know the product is technically “facial tissue,” that doesn’t mean their customers do.

It maps to your full marketing funnel

While third-party keyword data usually skews to the top of the funnel, first-party data captures mid- and bottom-funnel content gaps that drive conversions and brand loyalty, not just traffic. 

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How to get content ideas from first-party data: The specifics

We know these data sources are valuable. So, how do we use them? Let’s break it down.

Internal site search

Site search is one of my favorite sources of insight and inspiration. It’s active, ongoing, real-time data showing how your target audience is trying to interact and engage with you through internal site search. No matter what the data looks like, it can hold a wealth of information about what content your users expect to find on your website.

If you don’t have site search on your website, you can create it using Google’s programmable site search feature. While it will provide internal site search data, it may also display ads or external results on users’ results pages.

To use site search effectively, export the queries monthly, clean the data to remove spam, then cluster by theme (such as product collections or service offerings). Finally, run it through keyword research tools to flag anything with high keyword volume and low competition that’s missing from your site.

Bonus: For products or services your customers are searching for that don’t exist, it might be useful to send that data to the R&D department for potential new offerings to consider.

Dig deeper: Why internal site search can be your competitive edge in enterprise SEO

Sales calls and CRM data

Use a service like Gong, Chorus, or manual transcriptions from sales calls and CRM data to look for recurring needs, questions, and objections across customers from all stages of the purchasing funnel.

If, for instance, you see continued resistance to your enterprise SaaS analytics platform due to the long onboarding process, consider creating a time-bound, step-by-step guide that makes it painless for anyone to switch analytics platforms. This can be great collateral for the sales team to address popular objections.

In the CRM, you can also filter lost deals by reason. For instance, finding “went with competitor” + common objection could lead to a comparison or differentiation article that highlights your features vs. the competitors you keep losing deals to.

Besides reviewing the data, ask the sales team directly on a call or email about their most common objections. Because they’re constantly in communication with potential customers, they’ll likely know immediately the top objections they receive regularly.

Support tickets

The support team can also be an invaluable resource. In addition to asking the support team directly what problems they solve for customers on a daily basis, look in your customer support ticket queue and dashboard to find old and new tickets with recurring issues (your top 10 most common complaints are probably content gaps you need to address ASAP).

An explainer blog post, knowledge base article, or PDF guide that tackles the issue from an actionable angle can not only give you more content to promote, but also help the support team with materials to share with your customers.

Email replies and metrics

Depending on the industry, your email lists’ reply inboxes may be exploding with valuable customer data. At a supplements company I worked at, we regularly received customer responses to our email marketing campaigns. They asked questions about products, gave suggestions, and even offered enthusiastic reviews we could feature on our website.

You can also look at the metrics. 

• If your monthly newsletter is the highest-performing email, should you increase it to a biweekly newsletter? 
• If your product features never get high conversions, is that because of the content, or are they more interested in value-focused blog posts and videos?

Dig deeper: How to apply ‘They Ask, You Answer’ to SEO and AI visibility

The first-party advantage

Don’t take your first-party data for granted. Build automated pipelines for report generation, conversation follow-ups, and content creation from these sources to build momentum around the topics your audience most wants to hear.

While competitors can copy your articles, they can never copy your customer conversations. Try it out this week: audit a first-party data source and see what content ideas you can find.

Google expanded its structured data support for forum and Q&A pages, adding properties that help you signal reply threads, quoted content, and whether content is human- or machine-generated. The update aims to reduce how Google misreads discussion and Q&A content.

What changed. Google’s QAPage docs now support commentCount and digitalSourceType. DiscussionForumPosting docs now support sharedContent plus the same commentCount and digitalSourceType.

The details. In Q&A markup, you can use commentCount on questions, answers, and comments to show total comments even if not fully marked up. answerCount + commentCount should equal total replies of any type.

How it works. digitalSourceType lets you flag whether content comes from a trained model or simpler automation. Use TrainedAlgorithmicMediaDigitalSource for LLM-style output and AlgorithmicMediaDigitalSource for simpler bots. If omitted, Google assumes human-generated content.

What’s new for forums. sharedContent lets you mark the primary item shared in a post. Google accepts WebPage, ImageObject, VideoObject, and referenced DiscussionForumPosting or Comment, including quotes or reposts.

Why we care. This gives you more precise control over how Google reads modern community content — especially forum-heavy sites, support communities, UGC platforms, and Q&A sections. Google can better distinguish answers from comments, count partial threads across pagination, and identify when a post mainly shares a link, image, video, or quoted reply.

The documentation. It was updated March 24.

AMD has just revealed a new Ryzen 9 9950X3D2 Dual Edition desktop CPU with 208MB of total cache, making it the new most powerful chip for gaming and productivity in Team Red's arsenal.

Samsung Browser is now available for Windows. It connects your mobile and PC browsing with several features and integrates a new AI tool powered by Perplexity.

Subscription fatigue is real, and at $360 a year, Game Pass Ultimate is a major culprit. However, the grapevine suggests a major shake-up is coming under new leadership. If Xbox wants my $30, they need to stop giving me what they want to sell and start giving me what I actually play.

Satechi has added a wired keyboard and mouse to its Slim LX lineup, both sharing the same clean, minimal aesthetic the series is known for. The Slim LX3 is a full-size wired keyboard with a numeric keypad and navigation keys, with a slim profile measuring just 1.7 cm tall and 550 g. It connects via USB-C with a bundled USB-A adapter and works across macOS, Windows, ChromeOS, and iPadOS. A dedicated physical switch allows switching between Mac and Windows. The Slim LX mouse pairs an anodized aluminium body with a metal scroll wheel, weighing in at 92.5 g and measuring 11.05 x 6.12 x 2.84 cm. It is ambidextrous, rated for 3 million clicks, and also uses USB-C with a USB-A adapter included. Cable length on both is 120 cm.

Both come in Silver or Space Black and are available now at the Satechi website and select retailers. The Slim LX3 keyboard is $49.99, while Satechi Slim LX mouse is $24.99.

AMD today launched the Ryzen 9 9950X3D2 Dual Edition Socket AM5 desktop processor. This processor is positioned above the Ryzen 9 9950X3D, and is the much awaited implementation of 3D V-Cache memory on both CCDs (CPU complex dies) of the processor. The 16-core/32-thread processor is based on the Zen 5 microarchitecture, and features a total of 192 MB of shared L3 cache—that's 32 MB of on-die L3 cache plus 64 MB of 3D V-Cache that's contiguous with it, across both CCDs. This enables the maximum possible gaming performance, as worker threads of the game can be located on either of the two CCDs and benefit from large last-level cache. The base clock is 4.30 GHz, with a boost clock of 5.60 GHz—100 MHz lower boost than the 9950X3D, and the same clocks as the 9850X3D—no word if these are the same for each CCD.

The AMD Ryzen 9 9950X3D2 Dual Edition is positioned to be a 16-core Zen 5 Flagship part, and to ensure the chip has not just the most cache, but also the highest possible clock speeds in the series, and retain its overclocking capabilities, AMD expanded the TDP of the processor to 200 W—the highest ever for an AMD Ryzen part. AMD is offering gaming performance rivaling its latest Ryzen 7 9850X3D part, but with significantly improved productivity performance in applications with large cached data-sets, such as software development, AI training and inferencing, and video production. The company's first-party productivity benchmarks show the 9950X3D2 post significant single-digit percentage gains over the 9950X3D. AMD did not announce price, but said that the 9950X3D2 Dual Edition will be available from April 22, 2026.Known specifications of the Ryzen 9 9950X3D2 Dual Edition follow.

Samsung Display announced today that it has developed a new low-reflection, high-durability film that further reduces light reflectance while enhancing display durability.

Samsung Display announced the development of 'QuantumBlack,' a low-reflection and high-durability film that reduces light reflection by 20% compared to the company's previous film and increases panel hardness to 3H. The company confirmed that this technology will be fully applied to all new QD-OLED monitor products launched this year. To highlight the unique value of this technology, Samsung Display named it 'QuantumBlack ' and recently completed trademark registration.

When the rumor mill for Intel's "Arrow Lake Refresh" began, we expected three SKUs: Core Ultra 5 250K Plus, Core Ultra 7 270K Plus, and a flagship Core Ultra 9 290K Plus. However, we later discovered that Intel is not launching the flagship SKU and will only release the Core Ultra 5 and Core Ultra 7 models. Instead, Intel chose to focus on delivering value with its Core Ultra 7 270K Plus SKU, which features 8 P-Cores and 16 E-Cores with a maximum turbo boost of 5.5 GHz. For individual boosting frequency, P-Cores reach up to 5.4 GHz, with a base speed of 3.7 GHz. E-Cores have a maximum boost frequency of 4.7 GHz and a base speed of 3.2 GHz. The main reason for canceling the flagship SKU is product overlap, as the Core Ultra 9 290K Plus would have the same core configuration as the Core Ultra 7 270K Plus, just with slightly higher clock speeds. Consequently, Intel decided not to launch this SKU. It has now been confirmed by Intel Germany for PC Games Hardware that Intel will definitely not introduce this SKU at any point in the future.

Florian Maislinger, Tech Communication Manager, Intel GermanyIntel is excited to deliver exceptional value with our Intel Core Ultra 200S Plus series processors. The Intel Core Ultra 7 270K Plus and Intel Core Ultra 5 250K Plus are positioned to deliver outstanding gaming performance and incredible value compared to our competition. Our objective was to maximize performance for the desktop SKUs that are most widely available. As a result, Intel is not launching a U9 290K Plus SKU.

Corsair, a leading maker of performance gaming peripherals, announced the new MM mousepad family, a complete lineup of precision gaming mouse pads engineered to take professional precision to a whole new level. Leading the family is the MM Glass Large, Corsair's first ever glass gaming mousepad, built with a surface for ultimate speed, yet still keeps players firmly in control. With a soft touch surface, noise reduction treatment, anti-snag rounded edges, and an incredibly grippy polyurethane anti-slip base, it's built to go beyond the expectations of standard mouse mats and the full MM family brings that same commitment to precision to every playstyle and setup.

Perixx has introduced the PERIMICE-719R/RX Series, a new wireless ergonomic vertical mouse designed specifically for women seeking a more natural hand position, reliable everyday performance, and flexible charging options. With a focus on comfort and usability, this series also provides an excellent fit for users with smaller hand sizes.

At the core of the PERIMICE-719 Series is its ergonomic vertical design, which keeps the wrist in a neutral, upright "handshake" position. This helps reduce strain and discomfort compared to a traditional mouse, making it a practical solution for long hours of work, whether in office environments or home setups.

Espressif Systems (688018.SH) proudly announces the upcoming release of ESP32-S31, a high-performance dual-core Wi-Fi 6 + Bluetooth 5.4 + IEEE 802.15.4 + Ethernet System-on-Chip (SoC). Building on Espressif's proven track record, this versatile SoC addresses the growing demand for advanced IoT applications including consumer and industrial appliances, smart speakers, voice-controlled devices, and automation systems requiring comprehensive wireless connectivity, edge AI capabilities, rich HMI, and robust security features.

ESP32-S31 delivers comprehensive wireless connectivity by combining Wi-Fi 6 (802.11ax) in 2.4 GHz band, Bluetooth 5.4 with both Bluetooth LE (Low Energy) and Classic (BR/EDR) support, plus an IEEE 802.15.4 radio enabling Thread and Zigbee protocols for diverse IoT applications. ESP32-S31 will provide a seamless support for Matter protocol over Wi-Fi as well as Thread radio.

Cybersecurity researchers have disclosed a vulnerability in Anthropic's Claude Google Chrome Extension that could have been exploited to trigger malicious prompts simply by visiting a web page. The flaw "allowed any website to silently inject prompts into that assistant as if the user wrote them," Koi Security researcher Oren Yomtov said in a report shared with The Hacker News. "No clicks, no

Unmasking impostors is something the art world has faced for decades, and there are valuable lessons from the works of Elmyr de Hory that can apply to the world of defensive cybersecurity. During the 1960s, de Hory gained infamy as a premier forger, passing off counterfeit masterworks of Picasso, Matisse, and Renoir to unsuspecting collectors and renowned museums. Over the next several decades,

Some weeks in security feel loud. This one feels sneaky. Less big dramatic fireworks, more of that slow creeping sense that too many people are getting way too comfortable abusing things they probably shouldn’t even be touching. There’s a little bit of everything in this one, too. Weird delivery tricks, old problems coming back in slightly worse forms, shady infrastructure doing

PC and server manufacturers recently informed Nikkei Asia that they are no longer receiving enough processors from Intel and AMD to satisfy demand. Server and OEM PC manufacturing could face delays, and prices might rise by 10% to 15%.

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The high-profile appointments mark a clear pivot for Trump's second-term tech strategy – one centered on aligning the private sector's most powerful figures with national goals around artificial intelligence, cryptocurrency, and emerging industrial policy.

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GitHub describes this training data as inputs, outputs, code snippets, and associated context, but the fine print goes into more detail. According to the company, it can also include code surrounding the cursor, comments and documentation, file names, repository structure, navigation patterns, chats with Copilot features, and even thumbs-up or...

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Gamers are finally buying OLEDs thanks to bumps in durability and brightness as well as drops in prices.

Nvidia is back in court over whether a significant chunk of its revenue through 2017 and 2018 was reliant on the whims of the cryptocurrency market.

Supermicro shareholders argue that the company committed securities fraud because it did not tell them that illegal activities made up a huge portion of its sales and that it had issues with export controls compliance.

Gigabyte’s Aero X16 is a solid productivity machine, but its screen and audio hold it back from true creative credibility.

It takes 4-6 weeks and £1,300 in human capital to create a new agreement – Docusign wants to vastly improve that.

An electronically adjustable office chair with all-day comfort - and it can be yours for a great deal.

Cloud phones are the latest tool to be used against banking app users and the security community should take notice.

Forget Amazon - Newegg's Spring Sale is where it's at for gamers today

Harry Potter has a first-look trailer and a confirmed release date at HBO Max.

Sony has shut down Dark Outlaw Games one year after its founding, and is also making cuts across mobile game development.

Protect your digital life for under $30 — Norton 360 Premium is now 70% off in Amazon's Big Spring Sale.

If you're going to get a pair of noise-cancelling headphones, I'd recommend picking up one of these three models.

I asked a researcher why using AI can sometimes make us feel weird, and what she said surprised me.

Celebrate Apple's upcoming 50th anniversary with these cut-price retro gadgets.

How much do you value flexibility? Since I've used the Sonos Play, I value it a lot

Here’s what we know, and what you need to know, about Coruna and DarkSword, two advanced iPhone hacking tools discovered by security researchers. DarkSword has now leaked online.

Conntour uses AI models to let security teams query camera feeds using natural language to find any object, person, or situation.

Relatively light at just 2 billion parameters, the model is meant for use with consumer-grade GPUs for those who want to self-host it. It currently supports 14 languages.

The Meta-owned messaging platform is also launching a way to free up space, the ability to touch up photos with Meta AI, and more.

ASUS is going large at DreamHack 2026 with its AMD-powered hardware ASUS ROG will be at DreamHack 2026 this weekend in Birmingham (March 27th-29th), where the company will host a massive “Free-to-Play Gaming Zone” with ASUS AMD/Radeon-powered systems and ROG OLED monitors. At DreamHack, ASUS will showcase its latest hardware. This includes ASUS’ first public […]

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In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search Console (GSC). The feature is now fully rolled out to eligible properties.

For years, we’ve relied on regular expression (regex) filters, custom dashboards like Looker Studio, or third-party tools — approaches that were often inconsistent and difficult to maintain. Now, GSC’s branded query filter brings that capability natively into one of the most widely used organic reporting platforms.

With this shift, a key gap in SEO reporting becomes easier to address — along with some of the assumptions behind it. Brand demand and discovery can now be evaluated independently, improving performance interpretation and enabling clearer, more defensible reporting grounded in first-party data.

How GSC’s branded query filter works

At its core, the feature does exactly what it promises. It automatically filters queries into:

• Branded queries (queries containing recognized brand terms).
• Non-branded queries (all remaining discovery queries).

The filter appears directly in:

• Performance > Search results > + Add filter > Query.
• Query groups.
• API-accessible data exports.

Together, these features enable:

• Grouping queries by topic or intent.
• Filtering those groups by branded versus non-branded.
• Building layered reports without external processing.

Dig deeper: Google expands Search Console branded queries filter to all eligible sites

Why branded vs. non-branded reporting has been inconsistent

Separating branded from non-branded search performance isn’t new. What’s changed is how practical it is to do consistently.

Historically, we’ve built this segmentation manually using:

• Regex rules in GSC performance reports.
• Keyword tagging in third-party rank-tracking tools.
• Custom dashboards pulling from GA4 or BigQuery.
• Query classification via exports.

These approaches worked, but they were fragile and difficult to maintain at scale. Common challenges included:

• Character limits on regexes.
• International sites with language variants.
• Misspellings that would slip through.
• No shared standard for what counts as a branded term.

Without a consistent framework, segmentation varied by team, tool, and implementation — making it difficult to rely on as a repeatable reporting practice. When data is difficult to access, it doesn’t shape everyday decisions.

GSC’s branded query filter doesn’t make third-party tools obsolete. They remain valuable for competitor brand analysis. GSC becomes the authoritative source for first-party branded performance, while cross-tool comparison shifts from a workaround to a validation step.

The center of gravity shifts back to GSC — right where we want it.

Why SEO performance looks different when you split the data

Branded traffic is both a signal of brand awareness and a high-converting traffic source. It also skews performance when blended with non-branded data.

Without segmentation, reporting often leads to misleading narratives:

• “Our organic CTR is improving” (driven mostly by branded growth).
• “I’m seeing rankings as stable” (while non-branded discovery is declining or vice versa).
• “Traffic was flat year-over-year” (masking rising/declining brand demand).

These patterns make it difficult to understand what’s actually driving performance.

Separating branded and non-branded data allows you to distinguish between brand demand and discovery and evaluate each on its own terms. It also makes it easier to answer key questions:

• Are we growing brand demand or non-branded reach?
• Is our content strategy increasing non-branded visibility?
• If nothing else, is the current strategy working as it should be?

Dig deeper: SEO analytics: How to interpret SEO data and anomalies

How branded vs. non-branded data reveals what’s really happening

Measuring brand health

Branded search trends are among the clearest signals of brand awareness and trust. Monitoring organic performance for branded terms can surface gaps and opportunities across other channels.

For example, using a regex filter to isolate branded performance, this ecommerce property shows clear year-over-year declines over the last three months. That raises important questions:

• Has search demand for the primary branded term increased or decreased?
• Was paid search spend for branded terms adjusted?
• Are there social, video, or PR opportunities that aren’t being fully leveraged?

In this case, further analysis using tools like Keyword Planner (via Google Ads), Google Trends, and third-party keyword platforms showed a 12% year-over-year decline in branded search demand. That contributed to a 32% decrease in branded clicks.

There are additional factors worth exploring — including paid spend and brand sentiment — but isolating branded performance helps pinpoint where to investigate next.

---

Interpreting performance correctly

Non-branded queries typically drive the majority of organic traffic, while branded queries make up a smaller share but convert at significantly higher rates. These differences reflect user intent.

Searches that include a brand name are usually navigational or transactional, while non-branded queries signal discovery.

As a result, impressions, clicks, CTR, and conversions behave differently across branded and non-branded segments.

Searches that include a brand name often indicate intent to visit that brand’s website (see the ecommerce property CTR comparison chart below). Because of this, branded queries are considered bottom-of-funnel and more likely to convert.

Efficiency, strategy, and measuring discovery

Non-branded performance remains the clearest proxy for:

• Topical authority.
• Content effectiveness.
• Organic discovery and reach.

Tracking non-branded visibility separately allows teams to answer:

• Are we reaching new users?
• Is our content strategy expanding keyword footprints?
• Did recent core algorithm updates, which typically create keyword volatility, impact non-branded traffic?

In the ecommerce example above, non-branded impressions dropped sharply around Sept. 12, 2025 — a period when performance should have been trending upward heading into back-to-school, Halloween, and the holiday season.

In this case, the decline was not tied to SEO strategy. Instead, non-branded impressions dipped following Google’s retirement of the &num=100 parameter in Search Console reporting in mid-September 2025.

Because branded queries typically rank higher, they were less affected by this change, making the issue harder to detect in blended data.

Dig deeper: Is SEO a brand channel or a performance channel? Now it’s both

More than a feature: A shift in SEO measurement

Most SEO teams already separate branded and non-branded performance, but consistency has been the challenge.

With native segmentation now built into GSC, achieving that consistency becomes far easier. What once required workarounds can now be done directly within the primary reporting interface.

It’s easy to view the branded query filter as just another GSC feature. In reality, it represents something larger:

• Standardized brand classification.
• Native segmentation inside first-party data.
• More consistent and reliable SEO reporting.
• Stronger ties between SEO and broader marketing performance.

This shift changes how SEO work gets done. Teams gain clearer visibility into brand demand trends and discovery performance, and can spend less time reconciling discrepancies across tools and more time interpreting results.

As adoption grows, branded versus non-branded reporting will likely become the default rather than an advanced, custom setup. Reporting becomes more consistent, and performance narratives are easier to support with shared data.

If you’re focused on driving impact, the opportunity is to move beyond reconciling data and toward more confident, consistent interpretation and communication.

LinkedIn Ads consistently delivers some of the highest-quality B2B leads in paid media. But it also has a reputation for being very expensive — for both cost-per-click (CPC) and cost-per-lead (CPL) metrics.

Because of that reputation, I wanted to test a theory: that I could get low CPCs and low-cost qualified leads from LinkedIn Ads by creating a highly valuable, audience-specific piece of content.

As an agency, we usually run LinkedIn Ads campaigns for our clients. We don’t really run many paid ads for ourselves. However, to have the most control over this test, I decided that Saltbox Solutions would be the guinea pig. (Disclosure: I’m the director of strategy at Saltbox Solutions, a B2B-focused PPC and SEO agency.)

The results were impressive.

We spent less than $1,000 and generated a significant volume of leads at a sub-$10 CPL. For advertisers on a shoestring budget, LinkedIn Ads may not be out of reach as previously thought. It just requires a solid strategy.

Here’s what I did, why it worked, and how you can apply the same framework to your own campaigns — regardless of your advertising budget.

The campaign setup

The goal of this campaign was to get our target audience to download our 2026 B2B Demand Gen Playbook — a hefty, 23-page guide created specifically for B2B marketing decision-makers. The timing was key because many marketing leaders were already planning for 2026 in Q4 2025.

For this LinkedIn Ads campaign, I used a document ad format + a lead generation objective. The document ad lets the audience flip through and preview the content before downloading, with four pages available to preview before requiring a download to access more.

I also used a lead gen form for contact capture, since it’s fairly frictionless — the form lives within the LinkedIn platform and autofills most of the contact information from a user’s profile. There was just one campaign for this test, with three ad copy variations for the document ad.

In terms of budget and bid strategy, the campaign used a $600 lifetime budget and a $15 manual bid.

Audience research before the asset existed

This is what allowed for such low CPLs. Before writing a single word, I did deep audience research to figure out what they really cared about and what would be useful to them.

I knew exactly who I wanted to talk to (and who would be a good fit for the agency): B2B marketing decision-makers at larger companies with a dedicated marketing team. They worked mostly in a demand generation capacity and needed help prioritizing the channels that would make sense for their 2026 goals.

From there, the research focused on understanding what they would actually need in that planning process. It involved:

• Mining client meeting notes and calls for recurring questions, common pain points, and frequent requests that kept coming up during planning season.
• Using SparkToro to plug in my ideal customer profile (ICP) details and explore the questions, topics, and channels the audience was already engaging with.
• Scanning LinkedIn, where I’m active and where a majority of my network is in B2B marketing, for real-time insight into what people were worried about.
• Reviewing Reddit threads and B2B marketing communities I’m part of, which were super helpful for getting at the questions marketing leaders had.

The main question throughout this process was, “If I were in my audience’s shoes, what resource would actually be helpful right now?”

One big advantage I had: My audience is me. I’m a B2B marketer talking to other B2B marketers. Being plugged into the same communities and conversations made it much easier to put a personal spin on the content and write like a human.

Dig deeper: 5 LinkedIn Ads mistakes that could be hurting your campaigns

Creating the playbook

Once I had a clear picture of what my audience needed, the focus shifted to going deep. The goal was to create a genuinely useful resource, not a thinly veiled sales pitch disguised as a playbook.

That took time to get right. But that depth is likely what drove the 76% lead form completion rate. When people could preview the document in their feed and see that it was substantive, they trusted it was worth downloading.

A few other notes on creating the playbook:

• Timeliness: It was created to address a very timely and important marketing activity – annual planning. Because of that, 2026 became the focal point of the cover, and the content was framed around the moment the audience was already in.
• Contextual CTAs: Calls to action to get a free audit were sprinkled into sections that dealt with PPC and SEO/GEO, which are the services we actually provide. The CTAs felt earned rather than forced because they were relevant to the surrounding content.
• Cover design: A lot of effort went into how the guide looked. Knowing it would be promoted as an ad, the goal was to make it pop in the LinkedIn feed and grab the audience’s attention.

The targeting strategy

For audience targeting, I used a few different layers:

I also excluded a few attributes deliberately after viewing the audience insights: 

The resulting audience was about 54,000 people. It could’ve been smaller and still delivered great results.

Job title targeting would also be worth testing. The leads were qualified as-is, but it would be interesting to see what the results would look like with more specific role targeting.

Dig deeper: LinkedIn Ads retargeting: How to reach prospects at every funnel stage

---

Ad copy strategy: Don’t be boring

Three ad variations were used to test different copy angles. All three used the same document ad format and lead gen form. The only variable was the copy.

Here are the variations. 

Version 1:

Version 2:

Version 3:

A few principles guided the ad copy process:

• Each variation led with a strong hook. The first sentence had to grab attention and make people want to keep reading.
• The copy ran longer than you typically see in ads to give a clearer sense of the guide’s tone and value before the click.
• Common fears and questions the audience already had were addressed, such as translating high-level strategy into execution and staying visible in AI search results.
• The tone leaned into a “we’ve got you” approach rather than being overhyped or promotional. B2B buyers are skeptical and respond to guidance and valuable information, not pressure.
• The copy also had some personality, with a slightly cheeky edge while staying professional. For example, it called out common situations, such as having a beautiful strategy deck but never executing the plan.

Campaign and ad results

Recapping the campaign’s overall performance from Jan. 5 to Jan. 31:

One interesting note is that while the CPC bid was set at $15, the average CPC actually came in way under that at $5.41.

The average CTR was also above LinkedIn’s typical benchmark of 0.50%, and the lead form completion rate was over 75%.

LinkedIn lead gen campaigns have delivered strong results across many client engagements. But even by those standards, this performance was pretty good.

And for the specific ads, V2 was the winner by far:

The LinkedIn Ads algorithm zeroed in on that one and gave it pretty much all the airtime. It makes sense — that had the most eye-catching hook, “Steal our best demand gen ideas.”

Dig deeper: LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

Pausing the campaign: What happened next

The campaign was intentionally stopped at 60 leads. We’re a small, boutique agency, and the goal was to be thoughtful about nurturing the leads generated rather than flooding the funnel with volume that couldn’t be followed up on well.

Of the 60 leads, roughly 56 were qualified — a remarkable outcome for a prospecting campaign.

Our approach to working these leads has been organic LinkedIn engagement rather than a hard sell. No cold pitch sequences. Just showing up in their world as a familiar, credible presence.

As the person who wrote the playbook, I’m also personally reaching out to downloaders to ask for feedback on what they found useful and what they were hoping to see that wasn’t there. That insight will directly shape the next version of the guide and any future content assets created.

The campaign is still in the nurture phase. The primary goal of this test was to validate the model, not generate an immediate pipeline. On that measure, it exceeded expectations.

What made this work and what could be done differently 

Looking back at the campaign as a whole, a few things stand out as the real drivers of performance:

• Audience research came first. The target audience was clearly defined before anything was created. The content, the targeting, and the copy all flowed from that. As a result, it was very specific.
• The content was timely. Releasing a 2026 planning guide early in the year, when everyone was back from the holidays, really worked in this campaign’s favor.
• Depth built trust before the form appeared. The preview paired with substantive ad copy had a positive impact on lead form completion rate.
• The copy sounded like a person, not a brand.

What could be done differently next time:

• Despite the high conversion rates, adding a bit more friction to the form completion process may help. The fact that it was so easy to fill out the form means that the audience may not remember actually downloading it.
• Following up with the leads faster after downloading would be a priority. The same approach of asking for feedback would still apply, rather than a sales pitch.
• Running it longer and getting more leads would provide a larger data set to learn from.
• Testing more ad copy variations against the winner.

How to do this yourself

Whether you’re running lead gen for a client or testing it on your own business, here are some tips to make it work:

• Do your audience research before you create the asset: Reddit, SparkToro, community forums, and your own client conversations are all underutilized sources of real audience pain points, and you get pointers on the language they use.
• Build something genuinely useful: If it’s a thinly veiled promotion, you’re wasting your audience’s time.
• Match your content topic to a timely moment your audience is already in: What season, event, or planning cycle are they navigating right now?
• Give your ad copy some personality: Test a hook that stands out, or at least is something that sounds like it was written by a real person.
• Start small intentionally: Validate CPL and lead quality before scaling. A $500 test can tell you a lot.
• Let the winner run: Early creative testing gives you the signal you need to spend efficiently at scale.
• Align your content and your targeting precisely: If you wrote the guide for marketing decision-makers, make sure the campaign isn’t picking up sales roles.

From test to repeatable model

We plan to relaunch this campaign once we’ve gathered enough feedback from the first wave of downloaders. The playbook itself is a living document. It will be updated as the industry shifts, particularly with the wave of ads in AI Overviews and responses.

This was one content asset and one campaign. More are in the works, and this test gave a lot of confidence in the approach.

The platform isn’t the problem. The strategy and offering might be what is driving up the cost.

If you’re willing to put the work into research, producing a quality asset, and getting the messaging right, LinkedIn Ads can be one of the most efficient B2B lead generation channels available.

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WordStream by LocaliQ’s 2025 benchmarks show nearly 87% of industries saw year-over-year CPC increases. The cross-industry Google Ads average reached $5.26 per click. High-intent verticals are higher: legal services average $8.58, and the most competitive B2B categories approach or exceed $8 to $9 per click.

These increases reflect structural shifts in how search results pages are designed, how auctions are optimized, and how inefficiencies compound across paid search accounts. Many remain invisible until a structured PPC audit uncovers them. Protecting the budget you already have — starting with your branded terms — is where recovery begins.

Here are the five trends every advertiser needs to understand right now.

What’s driving your CPC

More advertisers are chasing the same finite inventory

Search advertising is, at its core, an auction. When more advertisers compete for the same keywords, prices rise. Global PPC spend continues to surge (Quantumrun Research), while available click slots on results pages haven’t grown at the same rate. More money chasing the same inventory yields higher prices.

The pandemic permanently accelerated this shift—brands that hadn’t invested seriously in paid search entered Google’s auction and didn’t leave.

Google’s AI Overviews are squeezing in

One of the most consequential structural changes in paid search over the past decade is the SERP itself. Google’s AI Overviews now occupy prominent space for informational and exploratory queries. As they expand through 2024 and 2025, they reduce the number of organic and paid listings visible above the fold.

A late-2025 Seer Interactive analysis of 3,119 search terms across 42 organizations found paid CTR on queries with AI Overviews dropped 68%—from 19.7% to 6.34%.

The mechanism is straightforward: as AI Overviews take more real estate (Skai), fewer paid placements appear above the fold. Impression share tightens. Automated bidding competes more aggressively for what remains, and prices rise.

The nuance: users who click past an AI Overview tend to be further along in the buying journey. WordStream’s data shows roughly 65% of industries saw higher conversion rates despite rising CPCs. The implication is clear: shift budget toward high-intent transactional queries where AI Overviews are less likely, and away from informational queries where they dominate.

Smart bidding is making the whole auction more expensive

Modern Google Ads campaigns increasingly rely on automated bidding strategies, such as maximizing conversions or target CPA. Per Google’s Smart Bidding documentation, the system sets a precise bid for each auction based on predicted conversion likelihood — prioritizing performance over cost control.

When nearly every competitor uses the same logic, it creates a self-reinforcing loop of rising bid pressure. This is a market-wide dynamic you can’t reverse — only adapt to.

Unauthorized brand bidding is inflating your costs from the inside

While you can’t control platform algorithms or the macroeconomy, one major driver of CPC inflation is within your control.

When affiliates, partners, or competitors bid on your trademarked keywords, they enter an auction that should be nearly uncontested. Each additional bidder drives your branded CPC up, and you pay twice: once to create the demand, and again when a third party captures that same searcher at the bottom of the funnel.

The effects compound. AI Overviews have already compressed available click inventory; unauthorized brand bidding then inflates the cost of the inventory you win.

Detecting violations requires more than manual SERP checks. Unauthorized bidders often use cloaking—geotargeting away from your headquarters or dayparting outside business hours—to evade detection. With a self-service platform like Bluepear, you can run automated 24/7 monitoring across search engines, geographies, and devices—capturing ad copy and landing page evidence to dispute invalid affiliate commissions and enforce trademark guidelines at scale. Fewer bidders on your branded terms mean less auction pressure and lower CPCs on traffic you already own. It’s one of the few paid search levers that doesn’t require a broader strategy overhaul to move.

What to do about it: three priorities for advertisers

The data points to three clear priorities as you navigate this environment:

• Protect your branded baseline. Branded keywords reflect demand you already created. Systematically monitor who else is in that auction and remove unauthorized bidders with automated brand protection tools — one of the highest-leverage actions available right now.
• Anchor optimization to cost per acquisition. WordStream’s 2025 benchmarks show a higher CPC can deliver a higher-quality, further-down-funnel user and a lower CPA. The headline CPC number is increasingly a poor proxy for campaign health.
• Build first-party data infrastructure. You’re best insulated from continued CPC inflation when your bidding algorithms use high-quality, proprietary conversion signals — reducing reliance on the platform’s broad audience approximations.

Average CPCs are at their highest levels in years, and that trend is unlikely to reverse. Advertisers who manage costs most effectively have adapted their strategies accordingly.

Not sure how many unauthorized bidders are in your branded auction right now? Register with promo code BRANDAUDIT: Bluepear team will deliver a customized audit of your branded search landscape within 48 hours!

For the latest insights on branded search and paid search protection, follow Bluepear on LinkedIn. 

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Browse Seamlessly From Mobile to PC
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Why Google's recently finished Spam Update could be the beginning of something bigger that is yet to come.

The post Google’s March Spam Update Felt Muted But May Signal Bigger Changes appeared first on Search Engine Journal.

Nvidia addresses Arknight: Endfield stuttering with their newest GeForce Hotfix Nvidia has issued a new GeForce Hotfix driver, addressing stuttering issues within the company’s recently released GeForce 595.97 driver. This is the second GeForce Hotfix driver released this month, with the first Hotfix addressing overclocking bugs, issued in Resident Evil Requiem, and game crashes. Nvidia’s […]

The post Nvidia issues stutter fixes with its new GeForce Hotfix 596.02 driver appeared first on OC3D.

Movable and resizable Taskbar is confirmed to be making its way to Windows 11 this year. Here's everything you need to know about how it will work!

Episode 10 of Detective Hole on Netflix reveals one fate that's too grim for words — but Jo Nesbø's real-life story behind it is even more ridiculous than the onscreen scene.

Unlock your iPad's creative potential with our pick of the best Apple Pencil alternatives, many of which are now on sale.

Cincoze has announced the latest addition to its Rugged Computing - DIAMOND product line: the DX-1300 high-performance compact industrial computer. The DX series, already used for numerous large-scale projects, has garnered a strong reputation for its high performance, compact design, and comprehensive functionality. The newly released DX-1300 builds on this legacy, featuring the latest Intel Core Ultra 200S processor, a compact footprint of 242 × 173 × 75 mm, rich I/O, and versatile expansion options to meet a wide range of application needs. The DX-1300 serves as the ideal edge computing platform for high-end image processing, AI inference, and multitasking data integration applications in space-constrained environments.

The DX-1300 is powered by the Intel Arrow Lake-S platform Core Ultra 200S processor, featuring an integrated CPU, GPU, and NPU hybrid computing architecture that delivers up to 36 TOPS of AI computing power. Compared to the previous generation, AI inference performance has increased by up to 3.5 times, supporting demanding edge AI applications such as real-time video analysis, smart inspection, and data analytics. Furthermore, it supports up to 96 GB of 6400 MT/s DDR5 CSODIMM memory, significantly enhancing data transfer efficiency and reducing latency. This bolstered performance still fits in a chassis measuring only 242 x 173 x 75 mm—a footprint comparable to an 11-inch iPad—making it perfect for integration into equipment control cabinets, production line machinery, and in-vehicle systems where space is at a premium.

With the S60 ARGB, S50 ARGB and S40, Sharkoon expands its portfolio of all-in-one liquid coolers with three powerful solutions for different systems. From the 360 mm variant for maximum performance to the compact 240 mm version, the models offer efficient cooling, modern features and easy integration into current PC builds. The 360 mm radiator of the S60 ARGB ensures maximum cooling performance, even for demanding gaming systems and workstations. Three pre-installed 120 mm ARGB PWM fans provide strong airflow with adjustable noise levels. The square pump head with mirror effect and ARGB lighting adds a modern visual touch.

With its 240 mm radiator, the S50 ARGB is ideal for more compact systems requiring strong cooling performance. Two pre-installed 120 mm ARGB PWM fans deliver efficient airflow with precise control. The large pump head with mirror effect and ARGB lighting ensures a modern appearance. The 360 mm radiator of the S40 ensures reliable cooling performance even under high load and is aimed at users seeking maximum performance in a deliberately functional, streamlined design. Three pre-installed 120 mm PWM fans provide strong airflow with adjustable noise levels. The large square pump head emphasizes its clean, minimalist design.

TrendForce's latest findings show that global OLED monitor shipments hit 2.735 million units in 2025, a 92% YoY increase. This impressive growth was mainly fueled by aggressive promotional efforts by brands in the fourth quarter. Furthermore, 27-inch 240 Hz QHD models gained considerable popularity due to their excellent price-to-performance ratio, significantly increasing shipments. The launch of new 280 Hz models further energized the market.

Looking ahead to 2026, total shipments are expected to grow by 51% YoY as brands continue to roll out new products and marketing strategies gain further traction.

Gigabyte, the world's leading computer brand, announces the availability of its Z890 Plus series motherboards that support the new Intel Core Ultra 200S Plus series processors. Led by the Z890 AORUS ELITE DUO X, the Z890 Plus series brings next-generation memory capability with CQDIMM support, one-click performance boosting through Ultra Turbo Mode, and an upgraded feature set inspired by previous flagship designs.

Highlighting the CQDIMM and GIGABYTE's exclusive D5 DUO X Technology, the Z890 AORUS ELITE DUO X and Z890M FORCE DUO X WIFI7 models are engineered to achieve uncompromising performance without tradeoffs between memory capacity and speed, enabling full 256 GB capacity with two 128 GB CQDIMM modules. To ensure stable high-frequency operation, D5 DUO X Technology integrates an optimized motherboard circuit design that reduces memory channel loading and enhances signal integrity, alongside advanced BIOS tuning that intelligently manages timing, signal synchronization, and voltage management.

AltBot translates Discord messages across language-specific channels in real time. Type in English and it appears in Korean, Japanese, and 12 other languages in under a second. Replies, threads, reactions, and files sync too. One server subscription covers everyone, with no per-user or per-message fees. The free plan includes the same translation quality and sync, while paid plans add more languages, topics, and priority processing. Unlike bots built on Google Translate or DeepL, AltBot runs its own AI model on dedicated hardware, and messages never leave our servers. Currently in public beta with Free, Basic ($19,99/mo), and Premium ($54,99/mo) plans. Start free, no card required.

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Free Japanese typing practice organized by JLPT level

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Highly autonomous agent for finishing complex, long tasks

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Verne, the robotaxi company launched under Rimac Group, is starting with a service in Zagreb, Croatia.

Cybersecurity researchers have discovered a new payment skimmer that uses WebRTC data channels as a means to receive payloads and exfiltrate data, effectively bypassing security controls. "Instead of the usual HTTP requests or image beacons, this malware uses WebRTC data channels to load its payload and exfiltrate stolen payment data," Sansec said in a report published this week. The attack,

Intel's eagerly anticipated Core Ultra 250KF Plus desktop CPU, the most affordable of the bunch, is now available to buy in limited quantities. It's a perfect option for value-conscious gamers and creators, and I don't expect stock to last long.

VPNs are supposed to keep your data safe, but what data do they need to achieve this?

ASRock Inc., a global leader in motherboards, graphics cards, mini PCs, gaming monitors, and power supplies, today officially launched the all-new Intel Arc Pro B70 graphics, further expanding its professional graphics card lineup. The company introduced the workstation-focused Intel Arc Pro B70 Creator 32 GB and Intel Arc Pro B70 Passive 32 GB.

The Intel Arc Pro B70 series features up to 32 GB of VRAM, specifically engineered to meet the demands of modern AI inference. Powered by latest-generation Xe Matrix Extensions (XMX) AI engines, these cards deliver exceptional AI performance and support multi-GPU configurations under Linux for large language model (LLM) workloads. Also, it features Independent Software Vendor (ISV) certifications and optimized drivers with a significant performance boost across various APIs, particularly OpenGL.

Thermaltake, a leading PC DIY brand for premium hardware solutions, proudly introduces the SWAFAN EX INFINITY ARGB Sync PC Cooling Fan and CT EX INFINITY ARGB Sync PC Cooling Fan, two new additions to its ARGB fan lineup designed to elevate both system cooling and visual presentation. Featuring Thermaltake's Dual Infinity Mirror Lighting, the fans create layered reflections that add striking depth and illumination to modern PC builds.

Both models are available in Black and Snow editions and feature MagForce 2.0 Quick Connection Design for faster installation and cleaner cable management. Built with a 28 mm-thick frame and Hidden Screw Design, the fans enhance cooling performance while maintaining a smooth, uninterrupted surface that highlights the lighting. They also support 5 V motherboard RGB synchronization, compatible with ASUS Aura Sync, GIGABYTE RGB Fusion, MSI Mystic Light Sync, and ASRock Polychrome.

Team Group Inc., a global leader in memory solutions, today announced the launch of the T-Create Classic H514 M.2 PCIe 5.0 SSD, designed to meet the growing demand for high-performance data storage in the generative AI era. Built on the PCIe Gen 5 x4 interface, the SSD delivers up to 14,200 MB/s read and 13,300 MB/s write. Its ultra-fast data transfer capability significantly enhances the efficiency of accessing large creative assets and supports the performance requirements of video editing, image processing, visual effects, and 3D modeling software. The H514 also enables smooth and stable workflows for local AI model inference and training, empowering professional creative output.

Featuring an advanced 6 nm controller, the T-Create Classic H514 delivers ultra-low read and write latencies of just 0.05 ms and 0.015 ms, respectively. This minimizes data response times and enables seamless coordination with the CPU and GPU, ensuring smooth system performance even when handling complex, high-resolution projects or multi-layered creative tasks. Built with advanced 3D NAND flash, the H514 offers capacities of up to 4 TB, supporting the deployment and storage needs of large AI language models ranging from 7B to 175B parameters. By enabling local data storage, the SSD provides creators with more responsive and stable creative workflows.

Valve has long been preparing its software stack for the arrival of both the Steam Machine and the upcoming Steam Frame, and the latest update sees the gaming giant add a long list of fixes, QoL improvements, and features to SteamVR as well as changes to the developer back-end in order to prepare for the Steam Frame. As pointed out by u/FantasySynthDev on r/Steam on Reddit, Valve's developer back-end now includes the option to select Android as a supported operating system—a change that delivers on Valve's promise to increase Android support for the Frame at GDC.

The new toggle seems to be there to indicate to users that there is an Android version of the game available, but the Redditor notes that checking the box and uploading an Android build does not yet make an Android version available for download in Steam, further suggesting that this is more preparation for the Steam Frame. Steam has also added documentation for the Android APK upload and VR testing workflows in the Steamworks documentation. While the Steam Frame and Steam Machine may not launch as early as many gamers had hoped, these changes to the back-end and documentation suggest that the new hardware may not launch as long after the "first half of 2026" plans as many feared when Valve declined to announce pricing earlier this year.

Sionda is a simple AI tool that helps you figure out if your message sounds right before you send it. Instead of rewriting everything, it focuses on tone and clarity so you can keep your voice but avoid coming off awkward, too harsh, or unclear.

Whether it's a work email, text, or something sensitive, Sionda gives you quick, honest feedback so you can hit send with confidence and not second guess it afterward.

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Transmute is an open-source, self-hosted file converter you run on your own hardware. It converts images, video, audio, documents, data, fonts, and more with a clean web UI and a REST API. Built on FastAPI and powered by FFmpeg, Pillow, and Pandoc, it delivers private, fast conversions without file size limits, watermarks, or third-party uploads. Deploy quickly with Docker and manage conversions programmatically or through drag-and-drop.

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An AI social network for humans, agents & models

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Build iPhone and Mac native apps with LLMs

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The world’s most efficient agentic CPU

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Open Source AI CRM hosted locally on your machine

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Copy interactive web components as AI prompts

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Find the best AI model for your OpenClaw

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AI-powered API proxy for automated debugging and security

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git for video editing.

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Transforms prompts into professional, high-end motion edits

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Convert YouTube videos to text instantly

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Turn your iPhone/iPad into a studio-grade pro control deck

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Create viral quiz & trivia videos with AI

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Agnatically hire, onboard, & pay talent in 150+ countries

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Create longer AI music tracks with structure & control

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Open-source LLM tracing for agent visibility

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Delegate real work to AI agents with safety guardrails

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Turn your MacBook notch into a modular dashboard

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Give your AI agents safe access to 10,000+ APIs

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The AI assistant that already knows your work

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🐾 Pet SenS AI🐾 – Made for those who truly love pets.

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Access Claude work tools on the go

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Real-time supplier search - trust scoring - outreaching

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The world's best AI website builder. 10 years in the making.

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The interactive creative network behind your favorite music

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Turn messy bank transactions into clean, structured data

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Design and debug API workflows visually

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Paste an article to listen to it in your podcast app

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Turn any screenshot into a scroll-stopping animated visual

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Synthesize context, makes recommendations, and takes action.

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Practice your elevator pitch with Dunky AI

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A visual timeline of where you've been

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A workspace memory for your Mac for focused work

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Ship to the App Store with confidence

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Portable Ollama instance for working with your own Al

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Run a fleet of parallel Claude Codes

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Mynth provides a single, consistent API for image generation across models and providers. Send one payload and get the same response every time while it adapts parameters, handles unsupported options, and lets you swap models without glue code. It includes a fully typed TypeScript SDK, webhooks, sync/async modes, and public access tokens for frontend polling. Use Magic Prompts powered by RAG to enhance prompts, apply built-in content rating, and auto-select image sizes so you can ship production image features in minutes.

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Chrome Goldmine is a curated database of expired Chrome extensions that helps builders quickly find profitable rebuild opportunities. It includes 9,600+ extensions with revenue estimates, monetization strategies, failure reasons like Manifest V3 issues, and competitor analysis. You get an interactive Notion database, a downloadable CSV, implementation manuals, and a market research report, all delivered as a one-time purchase with lifetime access. It's designed for indie hackers, solo SaaS founders, and agencies to spot six-figure opportunities, validate ideas, and brief developers without months of manual research.

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Samsung, JB Hi-Fi, The Good Guys and Amazon have all brought back free storage upgrades across the Galaxy S26 lineup, while the 1TB S26 Ultra gets a hefty discount.

Did anyone think there would not be a reckoning over this tie-up?

Say It Better helps you rewrite delicate messages so they land with clarity and respect. Paste what you want to say, choose how it should sound, and get a balanced version that trades apologies for confident, direct language. Use it to set boundaries, give feedback, or decline requests without friction, making tough conversations easier for both sides.

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The way people find places to eat and drink is changing. More are skipping Google Maps and TripAdvisor and just asking ChatGPT, Perplexity, or Google AI Overviews, such as “Where’s the best brunch spot in Porto?” or “Find me a cocktail bar in Manchester.” When AI answers these questions, it doesn’t look at ads but at structured data, reviews, and digital signals — information many independent venues don’t manage.

That’s the problem we’re solving. booteek AI is an AI visibility platform for independent restaurant and bar owners. Chains have marketing teams for this, but independents don’t. We fill that role.

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The memory crisis is still a major issue with PC hardware, and handheld gaming devices may be in serious danger if the AI boom continues apace.