Global Tourism Economy Forum in Harbin Explores New Future, Focusing on the Innovation, Sustainability and Cross-Border Cooperation in China

The second edition of the Global Tourism Economy Forum (GTEF) being staged in Harbin, China, is making way for a bright future in this sector, with a major thrust on innovation, sustainability, and quality growth. The event will take place from December 15-17, with a total of 2,500 delegates, including government and industry leaders, and representatives from all over the world, making it a milestone event in this sector.

The event this year marked not only the first time it took place outside of Macau but also highlighted how tourist activities can transform in order to fulfill new requirements, taking into consideration challenges presented by climate change, economic realities, and other consumer behavior. The theme, “New Quality Productive Forces: Powering the Global Tourism Economy,” embodied what would be necessary for future expansion in this industry.

Innovative Strategies for High-Quality Tourism Growth

The forum centered around four core pillars that represent the evolving future of the industry: Ice-Snow Economy and Industrial Innovation, Cultural Empowerment and Brand Building, Investment Leadership and Project Development, and Cross-Border Collaboration and Cooperation Opportunities. These pillars reflect the increasing importance of innovation, technological integration, and sustainable practices in driving the growth of tourism on a global scale.

One of the most prominent discussions was the role of the ice-and-snow economy, with Harbin being a prime example of how winter tourism is shifting toward year-round economic growth. Experts discussed how low-carbon operations and the legacy of the Beijing Winter Olympics are expanding winter sports beyond seasonal limits, providing long-term benefits to both tourism economies and the local environment.

Future of Connectivity and Cultural Collaboration

The summit also highlighted how digital connectivity and cultural collaboration are redefining global tourism. Abdulla Bin Touq Al Marri, Minister of Economy and Tourism of the United Arab Emirates, emphasized how tourism’s expanding role in economic diversification and job creation is reshaping the global tourism economy. He also discussed the growing importance of cross-border engagement and how countries are leveraging digital infrastructure to improve connectivity and create a more inclusive tourism ecosystem.

The ministerial dialogue, moderated by Anita Mendiratta, Special Advisor to the Secretary-General of UN Tourism, brought together officials from Brazil, Indonesia, Iran, and Zimbabwe to discuss how cultural tourism is evolving through improved transport links and digital platforms. This future-oriented discussion set the tone for how digital infrastructure and connectivity will shape the tourism sector in the years ahead, with countries seeking to create more seamless travel experiences for international tourists.

Technology and Innovation: Key Drivers of Future Tourism Growth

The forum also spotlighted technology as a critical driver of future tourism growth. Jane Sun, CEO of Trip.com Group, discussed how the future of cross-border tourism is becoming increasingly digitized, with global partnerships and digital platforms playing a central role in reshaping the traveler journey. The key takeaway was the growing need for a seamless travel ecosystem that can cater to both millennials and Gen Z, who expect personalized and digitally integrated travel experiences.

With 350 million jobs already supported by the global tourism sector, and forecasts predicting an additional 90 million jobs by 2035, the need for innovation and adaptation will be essential to maintaining long-term competitiveness in the industry. As technology and mobility transformations continue, the future of tourism will depend on companies that can innovate and embrace change, ensuring the sector remains resilient to future challenges.

Cultural Empowerment: Redefining Tourism Demand

Cultural empowerment remains a major focus of the summit, particularly as it relates to the future of tourism consumption. The forum highlighted how cultural experiences are becoming a core element of tourist demand, influencing both destination appeal and business models across the industry. With cultural content increasingly promoted through digital platforms, there’s growing potential for countries to diversify their tourism offerings by integrating local culture and heritage into their tourism marketing strategies.

This emphasis on cultural empowerment marks a significant future trend in tourism, where travelers seek deeper connections with local traditions, stories, and art forms. The integration of technology will play a major role in this transformation, enabling more interactive and immersive cultural experiences that appeal to the growing demand for authentic travel.

Investment and Sustainability: Preparing for Future Tourism Trends

Investment in tourism infrastructure and sustainable growth are also at the forefront of the future of the industry. With tourism investments expected to continue growing, the forum focused on how capital flows are shifting and how technology is being used to drive returns in a rapidly changing market. Sustainable tourism models, particularly in eco-tourism and low-carbon operations, are becoming essential components of future travel offerings.

Macau also showcased its tourism investment strategies during the forum, focusing on how the region is diversifying its tourism offerings. This includes integrating digital platforms and new tourism models that enhance global appeal while also promoting sustainable practices.

Future Impact: How Innovation Will Shape the Future of Tourism

Looking to the future, innovation and sustainability will remain the key drivers of the tourism industry. The global tourism economy is transitioning from recovery to a new growth phase, one that will be led by digital technologies, sustainable practices, and cross-border cooperation. The growing demand for experiential tourism and cultural engagement will shape the future of tourism, with a focus on personalization and inclusive growth.

The Global Tourism Economy Forum in Harbin has underscored the importance of cooperation across nations, industries, and sectors to ensure that tourism continues to be a force for economic growth while maintaining environmental and cultural integrity. The 2025 edition sets the stage for future tourism trends, where technology, sustainability, and innovation will be pivotal in driving the industry forward.

The Road Ahead for Global Tourism

With the tourism industry poised to grow from a state of recovery into a new wave of expansion, the Global Tourism Economy Forum in Harbin is charting a progressive course by making innovation and sustainability integral to the future of global tourism. Through their focus on cultural engagement, technology, and sustainability, organizers of the event have emphasized the role of tourism in continuing to fuel global economic expansion, all in an effort to improve cultural exchange and environmental sustainability. Ideas and approaches ratified by the event will go a long way in shaping the future of this very dynamic industry.

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Melbourne and Hong Kong Strengthen Australia Tourism Ties as Forty-First Airline Lands at Tullamarine: All You Need to Know

Melbourne and Hong Kong solidify their aviation partnership with the arrival of Hong Kong Airlines as the forty-first international carrier at Melbourne Airport (Tullamarine), introducing three weekly A330 services that add over ninety-three thousand seats annually to this vital tourism corridor. This development coincides with Tullamarine’s record November 2025 international traffic of over one million passengers, underscoring surging demand for Australia tourism from Asia. The new link enhances connectivity between Victoria’s cultural hub and Hong Kong’s gateway role, driving increased leisure and business tourism flows that benefit hotels, attractions and regional economies.

Hong Kong Airlines Boosts Melbourne Tourism Capacity

Hong Kong Airlines operates flights on Tuesdays, Thursdays and Saturdays from Melbourne Tullamarine to Hong Kong, utilizing wide-body A330 aircraft suited for long-haul tourism routes. The service provides direct access for Victorian travelers to Hong Kong’s vibrant markets, transit hubs and onward Asian connections, while channeling Hong Kong visitors to Melbourne‘s events, sports and natural landscapes. This expansion aligns with Australia’s aviation strategy to maximize bilateral air rights, directly impacting tourism by increasing seat availability on a high-demand route.

The addition reinforces Melbourne tourism as a year-round destination, contrasting Hong Kong’s seasons with Victoria’s diverse offerings from beaches to alpine regions. Enhanced capacity supports peak travel periods, elevating passenger volumes and spend in Melbourne‘s hospitality sector.

Record Traffic Signals Tourism Surge at Tullamarine

Melbourne Airport achieved its busiest international month in November 2025, with 1,017,435 passengers marking a 6.9 percent year-on-year rise, complemented by 3.6 percent domestic growth to 2.15 million travelers. Total traffic excluding transits reached 3.17 million, up 4.7 percent, reflecting robust Australia tourism recovery. These figures position Tullamarine as a key driver of Victoria’s visitor economy, where international arrivals fuel spending on accommodations, retail and experiences.

The milestone underscores the positive tourism impact of diversified airline partnerships, with Hong Kong routes contributing to Asia-Pacific dominance. Government-backed aviation growth sustains jobs and infrastructure investments at Melbourne.

Bilateral Air Rights Fuel Hong Kong-Australia Tourism

Expanded air service agreements between Australia and Hong Kong enable additional frequencies, benefiting tourism through more competitive fares and schedules. Hong Kong Airlines‘ entry diversifies options alongside established carriers, reducing reliance on single operators and stabilizing tourism flows. This connectivity links Hong Kong’s Greater Bay Area to Melbourne‘s business districts, promoting MICE (meetings, incentives, conferences, exhibitions) tourism.

Victoria’s contrasting climate and events calendar attract Hong Kong leisure travelers, while outbound Australians gain easier access to Asian hubs. The partnership amplifies tourismexchanges, supporting export growth via air cargo.

Melbourne’s Appeal as Premier Tourism Destination

Melbourne distinguishes itself in Australia tourism with world-class culinary scenes, international sports like the Australian Open and Formula 1, and proximity to Great Ocean Road and Yarra Valley. Hong Kong Airlines enhances accessibility for short-haul explorers, encouraging stopover tourism and regional day trips. Tullamarine’s efficient facilities, including expanded terminals, handle surging volumes, minimizing delays for tourism itineraries.

Inbound Hong Kong visitors contribute significantly to Victoria’s tourism GDP, favoring urban adventures and nature escapes. The new service positions Melbourne competitively against Sydney, distributing national tourism benefits.

Economic Impact on Victoria Tourism Ecosystem

The ninety-three thousand annual seats translate to substantial tourism revenue, with each international passenger generating multiplier effects in hotels, dining and transport. Melbourne Airport‘s forty-one-carrier milestone reflects strategic marketing to Asian markets, where Hong Kong ranks high in visitor numbers. Domestic linkages further amplify impacts, as connecting flights boost intra-Australia tourism.

Government initiatives like Visit Victoria campaigns leverage such air links to target high-yield segments, sustaining recovery post-pandemic. Hong Kong‘s role as a transit powerhouse funnels onward travelers to Melbourne, enriching cultural exchanges.

Future Growth in Australia-Hong Kong Tourism

Ongoing bilateral expansions promise more capacity, aligning with Australia’s aviation white paper goals for sustainable tourism growth. Hong Kong Airlines‘ A330 operations ensure comfort for leisure-focused routes, attracting families and couples. Tullamarine’s infrastructure upgrades, including third runway planning, prepare for projected tourism booms.

Melbourne tourism benefits from diversified source markets, mitigating seasonality through Hong Kong’s steady demand. This partnership exemplifies how new airlines catalyze economic vitality.

Strategic Positioning for Regional Tourism

As Australia’s second-busiest airport, Melbourne Tullamarine champions connectivity to Asia, with Hong Kong routes outperforming many domestic links in frequency. The water cannon salute for the inaugural flight symbolizes commitment to tourism excellence, drawing media and boosting awareness. Victoria’s operators gain predictable arrivals, enabling tailored packages.

Overall, Hong Kong Airlines elevates Melbourne and Hong Kong tourism, promising record years ahead through enhanced access, competition and visitor satisfaction.

Image Credit: Hong Kong Airlines Ltd

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Tarragona Cruise Port Ends 2025 with Strong Results and Eyes Record 2026 Cruise Tourism Growth: All You Need to Know

Tarragona, on Spain’s Costa Daurada, is consolidating its position as a leading Mediterranean hub for cruise tourism, with the port closing the 2025 season on solid figures and targeting a record year in 2026. Official data and forecasts from the Tarragona Port Authority and Tarragona Cruise Port indicate sustained growth in calls and passengers, driven by a strategic focus on premium and luxury cruise lines and close coordination with regional tourism stakeholders.​

Strong 2025 Cruise Tourism Performance

Port statistics and institutional reports confirm that Tarragona Cruise Port has maintained the strong trajectory seen since 2019, following the record 136,850 passengers and sixty-three calls achieved in 2024. The port’s cruise activity in 2025 continues along the same path of sustainable growth, supported by a diversified mix of international cruise companies and an increasing presence of higher-value segments.​

This performance reinforces Tarragona’s cruise tourism role as a gateway to the Costa Daurada, PortAventura World and the city’s UNESCO-listed Roman heritage, with a high proportion of visitors choosing to explore the territory independently and generating direct spending in local hospitality, retail and attractions.​

Forecasts Point to Record 2026 Season

The Tarragona Port Authority and Tarragona Cruise Port project further expansion of cruise tourism activity in 2026, with expectations of a new record in port calls and passenger throughput. Official outlooks highlight plans to attract more premium and luxury lines, a segment that has multiplied several times at the port since 2019 and brings passengers with higher purchasing power, even if ship sizes are more moderate.​

This forecasted growth is aligned with the broader global cruise industry trend, which anticipates another record year for passenger volumes in 2026, positioning Tarragona to benefit from increased deployment in the western Mediterranean and strengthening its contribution to regional tourism employment and revenue.​

Luxury Segment and Major Brands Drive Tourism

Official port communications underline that major cruise brands, particularly MSC Cruises, have been central to Tarragona’s cruise tourism expansion, using the port as a home port for western Mediterranean itineraries. In recent seasons MSC has scheduled dozens of calls between April and October, repeatedly embarking and partially disembarking passengers at the Balears Wharf and feeding hotels, transport services and excursions.​

The port’s strategy to consolidate relationships with large international operators while courting premium and luxury lines supports a balanced tourism model, bringing both volume and higher yield visitors who are more likely to engage with shore excursions, gastronomy and cultural products in Tarragona and across the Costa Daurada.​

New Cruise Terminal Strengthens Visitor Experience

The inauguration of the new Tarragona Cruise Port terminal at the Balears Wharf in 2024, developed with Global Ports Holding, marks a turning point for cruise tourism infrastructure in the region. The facility offers modern, spacious and efficient passenger services, with an industrialised modular construction that integrates sustainability measures, including reductions in waste and CO₂ during construction and a future-ready design for shore power connections.​

Authorities emphasize that this investment not only improves the experience for cruise passengers but also strengthens the promotion of the Costa Daurada as a tourism destination, making Tarragona more competitive on the Mediterranean cruise map and more attractive for new routes and calls.​

Sustainable Tourism and Shore Power Plans

Official documents outline a clear commitment to sustainable tourism, with the Port of Tarragona advancing plans to electrify docks so that cruise vessels can connect to shore power at the Balears Wharf from 2026. This initiative aims to reduce emissions during port stays, aligning the cruise project with regional environmental objectives and enhancing the port’s appeal for cruise lines that prioritise decarbonisation.​

Combined with efforts to manage growth below the levels of the largest Mediterranean hubs, this strategy seeks a model of cruise tourism that balances economic benefits with environmental responsibility and quality of life for residents in Tarragona and surrounding municipalities.​

Tourism Impact on Tarragona and Costa Daurada

The official Tarragona Turisme portal highlights the city’s UNESCO World Heritage sites, beaches, historic quarters and nearby attractions, elements that make the destination highly appealing for cruise visitors. Cruise passenger surveys undertaken by the port show strong satisfaction scores and a high willingness to recommend Tarragona as a cruise stop, indicating positive word-of-mouth effects for future tourism flows.​

Spending data from recent seasons reveal that cruise passengers increasingly support local commerce, with rising average expenditure per person on shopping, transport and hospitality, which amplifies the economic impact of each ship call across the Costa Daurada’s tourism ecosystem.​

Extending the Cruise and Tourism Season

Port and city authorities are also working to reduce seasonality in cruise tourism, planning seasons that start earlier in the year and extend into the final third, closer to a year-round calendar. This approach supports a more stable tourism economy by distributing arrivals outside traditional peaks, benefiting hotels, guides, transport operators and cultural sites across Tarragona.​

As Tarragona Cruise Port targets new deployment and potentially higher traffic in 2026, the combination of infrastructure upgrades, sustainable practices and diversified source markets positions the city and the Costa Daurada for a stronger role in Mediterranean cruise tourism, with tangible gains for the wider regional tourism strategy.​

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Samsung has now rolled out the December 2025 security update for unlocked models of the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra smartphones in the US. This update has already been released for carrier-locked variants and is now being rolled out to unlocked devices as well.

December 2025 security update is based on One UI 8 and Android 16. It is available for Galaxy S25 series devices that are not enrolled in the One UI 8.5 beta program in the US. Users who are running stable software can now install the update to enhance their device’s security and performance.

The company is rolling out the latest software update with system security improvements to keep your files and data safe on your phone. It also optimizes system stability to offer you uninterrupted and seamless functionality on your device.

Official details reveal that the December 2025 security patch includes a total of 68 security fixes. Out of these, 57 patches are provided by Google for Android, addressing 6 critical and 51 high-level vulnerabilities. In addition, Samsung has included 11 One UI specific fixes, further enhancing the security of Galaxy devices.

Earlier this month, Samsung started the One UI 8.5 Beta Program for the Galaxy S25 series in select countries, including the United States, the United Kingdom, Germany, and South Korea. Eligible users in these countries can join the beta program to try new features and improvements before the official release.

For users who are not interested in testing beta software, the stable December 2025 security update is another option. To install the update, open Settings>> Software Update >> Download and install.

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Tourism in UAE Flourishes as Etihad Airways Sees Huge Year-on-Year Growth in Passengers

Etihad Airways has announced a significant milestone in its operations, welcoming 2.1 million passengers in November 2025, marking a 28% year-on-year increase. This record-breaking figure highlights the airline’s continued growth in the competitive aviation sector and underscores its impact on tourism in the UAE. The airline’s success in November represents a peak in its 2025 traffic, with November’s passenger load factor reaching 89%, indicating strong demand across its network.

The latest figures confirm that Etihad Airways is on track to finish 2025 with impressive growth in both its global and regional routes. With the increase in passenger numbers and operational efficiency, Etihad continues to support the growth of tourism in the UAE and beyond, providing greater connectivity to travelers from around the world.

Etihad’s Contribution to the UAE’s Tourism Sector

The UAE is one of the world’s top tourist destinations, and Etihad Airways plays a central role in connecting the country to international markets. The airline’s recent passenger numbers reflect growing demand for both leisure tourism and business travel to the UAE, particularly to Abu Dhabi, the capital city, which is home to iconic attractions such as the Sheikh Zayed Grand Mosque, the Louvre Abu Dhabi, and the Corniche waterfront.

In addition to leisure tourists, Etihad’s extensive flight network also attracts a growing number of business travelers, bolstering Abu Dhabi’s status as a global business hub. The airline’s expansion in both passenger traffic and operational efficiency is helping to solidify the UAE’s position as a competitive tourism destination in the Middle East, especially as the tourism sector continues to grow post-pandemic.

With this increased air traffic, Abu Dhabi is seeing more international visitors, contributing to the city’s growing hospitality sector. The increase in passengers supports a variety of industries, including hotels, restaurants, and tour operators, all of which benefit from the rising number of international arrivals.

Record-Breaking Growth and Expanded Routes

The 2.1 million passengers in November 2025 mark a new peak for Etihad Airways in terms of passenger traffic, reflecting the airline’s ability to meet growing demand. With strong year-on-year growth, Etihad Airways has flown 20.2 million passengers in the first eleven months of 2025, a 20% increase compared to the same period in 2024.

This growth is attributed to the airline’s expanded route network, which covers major cities in Asia, Europe, Africa, and the Americas. With increased demand for both regional and international travel, Etihad’s success in maintaining high passenger load factors—averaging 88% across the year—demonstrates the airline’s ability to maximize capacity while delivering reliable service.

Notably, the airline’s robust service offerings cater to a variety of travelers, from those seeking luxury experiences to those looking for more budget-friendly options. By offering a range of flight classes, including Economy, Business, and First Class, Etihad provides tailored experiences for travelers from various markets.

Boosting Regional Connectivity for Tourists

Etihad Airways’ growth is also enhancing regional tourism within the Middle East and South Asia. As a key player in the region’s aviation industry, the airline is facilitating the movement of tourists to popular destinations across the Arabian Peninsula and the Indian subcontinent. The increase in flights and passenger numbers benefits not only the UAE but also neighboring countries, such as Oman, Saudi Arabia, and India, which are important tourism markets for Etihad.

In addition to long-haul international routes, Etihad has also enhanced its connectivity to regional tourist hotspots in Africa and Asia. Visitors traveling to cities like Mombasa, Nairobi, Mumbai, and Singapore can rely on Etihad’s extensive network to make seamless connections to their final destinations, further supporting the growth of regional tourism.

Sustainable Growth and Operational Efficiency

In line with Etihad Airways’ commitment to sustainability, the airline continues to adopt eco-friendly initiatives aimed at reducing its carbon footprint. The airline’s efforts to modernize its fleet, optimize flight routes, and reduce fuel consumption are contributing to the reduction of emissions, making Etihad a preferred choice for eco-conscious travelers.

Additionally, the airline is focusing on customer service excellence, ensuring that passengers enjoy a seamless travel experience from booking to arrival. From contactless check-in to in-flight services, Etihad is leveraging technology to enhance the customer journey and improve operational efficiency.

The Future of Etihad and Tourism in the UAE

The airline’s successful performance in 2025 sets the stage for continued growth in the coming years. Etihad Airways plans to further expand its global footprint, with potential new routes to emerging markets and increased frequencies to existing destinations. This expansion will help position the airline as a global leader in international tourism and continue supporting the UAE’s aspirations to become a leading destination for tourists worldwide.

Increased air traffic will also support the development of new tourism products, hotels, and tourist attractions, ensuring that the UAE remains a competitive and attractive destination for travelers from around the globe. With the growth of tourism in the Middle East and Africa, Etihad Airways is well-positioned to leverage this trend and offer a range of travel options to meet the demands of today’s global travelers.

Conclusion

Etihad Airways’ return to profitability and its growth in passenger numbers throughout 2025 demonstrate the airline’s resilience and adaptability in a rapidly changing travel landscape. With the airline’s focus on operational efficiency, sustainability, and customer satisfaction, Etihad continues to play a key role in the UAE’s tourism sector. As the country grows as a top tourist destination, Etihad Airways remains a critical part of the region’s connectivity, making it easier for travelers to visit and explore the UAE’s many attractions.

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Azerbaijan Records More than Three Hundred Million USD Tourism Surplus in this Year, Driven by its Foreign Visitor Influx and Growing Outbound Tourism with their Strong Future Prospects

In Azerbaijan, a record surplus of $320 million in the tourism services balance was observed in the first nine months of 2025, due to the unprecedented growth of foreign tourist arrivals. The director of the Statistics Department at the Central Bank of Azerbaijan, Samir Nasirov, informed about such growth in connection with a briefing, pointing to the positive economic effect of Azerbaijan’s enlarging tourism sector. The surplus marks a key milestone in Azerbaijan’s ongoing efforts to position itself as a leading tourism destination in the region.

Foreign Tourist Influx Drives Tourism Balance

The substantial surplus is largely attributed to the increase in foreign visitors, with a total of 1.948 million international tourists arriving in Azerbaijan during this period. This surge reflects the country’s growing appeal among global travelers, fueled by its unique mix of natural beauty, cultural heritage, and modern infrastructure. As the country’s tourism offerings diversify, Azerbaijan has been able to capture the interest of travelers from a wide range of countries, boosting both the local economy and the tourism services balance.

This influx of visitors underscores Azerbaijan’s tourism potential, and the positive impact on the balance of payments signifies that the country is not just attracting tourists but also benefiting economically from their spending. The tourism surplus is an encouraging sign that Azerbaijan’s tourism industry has the potential to become a sustainable economic driver in the coming years.

Azerbaijan’s Outbound Tourism: Rising Global Engagement

At the same time, Azerbaijanis are becoming more engaged in global tourism, with 1.605 million citizens traveling abroad between January and September 2025. This increase in outbound tourism signals a rise in disposable income and a growing desire among Azerbaijanis to explore international destinations. As more citizens take part in global tourism, it helps balance the tourism services account and contributes to a broader cultural exchange.

The growth in outbound tourism, while a contributing factor to the overall balance, also reflects changing travel behaviors and an increasing global outlook among the Azerbaijani population. This trend is likely to continue as international travel options expand and global engagement increases, benefiting both the tourism sector and the broader economy.

Tourism Services Balance Boosts Economic Growth

The $320 million surplus is indicative of Azerbaijan’s ability to capitalize on its tourism potential. The balance between inbound and outbound tourism has proven favorable, with the increased foreign tourist spending outweighing the tourism-related expenditures of Azerbaijanis traveling abroad. This economic dynamic not only boosts local businesses but also contributes to job creation and the enhancement of infrastructure in key tourist destinations.

Azerbaijan’s growing tourism sector also has positive ripple effects on other industries, including hospitality, retail, and services. With more tourists visiting, local small businesses such as restaurants, hotels, and transportation services are benefiting from the increased demand, supporting overall economic prosperity in key regions like Baku, Ganja, and Sheki.

Future Outlook: Azerbaijan’s Tourism Sector Poised for Further Growth

As Azerbaijan continues to attract international tourists and its citizens embrace global travel, the country’s tourism services balance is expected to see sustained growth in the coming years. The country’s strategic initiatives—ranging from improved tourism infrastructure to expanded marketing efforts—will play a key role in shaping its future tourism landscape. As more international visitors flock to Azerbaijan and tourism-related industries continue to thrive, the economic impact of the sector is set to increase, creating more opportunities for business development and job creation.

The expansion of Azerbaijan’s tourism industry also opens doors for further diversification of the economy. With continued investments in eco-tourism, cultural tourism, and business tourism, the sector is likely to contribute even more significantly to GDP growth and national development. As a cultural crossroads between Europe and Asia, Azerbaijan is uniquely positioned to benefit from both regional and international tourism trends, with the future of tourism in Azerbaijan looking incredibly promising.

Azerbaijan’s Long-Term Tourism Strategy: Fostering Sustainable Growth

Looking ahead, Azerbaijan’s tourism sector will need to balance economic growth with sustainability. As more visitors arrive, it will be crucial to manage resources carefully to preserve the country’s natural heritage and cultural sites. Promoting eco-tourism and responsible travel will help ensure that tourism growth does not come at the cost of the environment.

In the coming years, Azerbaijan can continue to capitalize on its tourism sector’s success by embracing new trends such as medical tourism, wellness tourism, and MICE tourism (Meetings, Incentives, Conferences, and Exhibitions). These growing markets offer significant potential for both international and domestic travelers, contributing to a diversified tourism portfolio that extends beyond traditional sightseeing.

Azerbaijan’s Bright Future as a Global Tourism Destination

This is well reflected by Azerbaijan’s tourism services surplus, which was projected to reach $320 million in 2025. To date, the country has become an increasingly important destination in international tourism due to its strong performance in foreign visitor arrivals and expanding outbound tourism sector. For this reason, the development of the tourism industry in Azerbaijan will depend on consideration of the direction of sustainable tourism, further development of the tourism infrastructure, and meeting the challenges of emerging global trends. As Azerbaijan leverages its unique position at the crossroads of Europe and Asia, its tourism sector is poised to become an even more important driver of economic prosperity in the years to come.

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Samsung is rolling out new updates in December 2025 to the Galaxy Tab S9 FE and Galaxy Ring, as well as Calendar and Reminder apps.

The latest updates have started rolling out in different countries. The company has recently released updated One Hand Operation + and Theme Park apps with One UI 8.5 refresh.

Galaxy Tab S9 FE

Samsung’s bringing its December 2025 security patch to the Galaxy Tab S9 FE. As spotted by tipster @ya_sking12767, the update is available in South Korea and carries PDA build version ending with DYK1.

Galaxy Ring

Samsung also has a new firmware update for the Galaxy Ring. It’s a significant upgrade, which improves reliability and battery life. The OTA has been dropped in India and we may see an expansion to more markets soon.

Samsung Calendar

Users now have a viewing mode designed for larger screens, such as tablets or when using DeX on a desktop setup. This layout lets people see their full schedule alongside the calendar grid without constantly switching views.

Creating events feels more streamlined. On the schedule creation screen, adding reminders is now built in, so no extra steps are needed. For reminders, dates can be changed by dragging and dropping them directly on the calendar view.

The app also gets smarter with input suggestions, available in South Korea. In the quick add window, it recommends content based on what users enter frequently, which speeds up repeated tasks like meetings or appointments.

Other additions include an option to always show lunar dates, helpful for those following traditional calendars. For recurring events, there is now a way to set specific days where notifications are silenced, such as weekends or holidays.

Samsung Reminder

The new Reminder app update brings a redesigned layout. The main screen now prioritizes the to-do list and search function, placing them front and center for quicker access. Users no longer need to dig through menus to find what they need most.

A new “Try these out” section appears in the app, providing ready-made templates. These help people set up common reminders faster, such as grocery lists or daily routines, via BDTech.

The screen for adding a new reminder has also been overhauled. It offers a cleaner interface, and a dedicated voice input button lets users speak their reminders instead of typing them.

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Fang Cheng Bao delivers over 35,000 units for the first time. 

According to data by the CAAM, Chinese wholesales in November edge up 3.4% year-on-year to 3,429,000 units. This means year-to-date volumes are up 11.4% to 31,127,000. Passenger Cars are up 1.2% to 3,037,000 for the month and up 11.5% to 27,256,000 year-to-date. For their part Commercial Vehicles surge 24.4% to 392,000 in November and are up 10.4% to 3,870,000 year-to-date. New Energy vehicle sales are up 20.6% to 1,823,000. BEVs soar 28.9% to 1,170,000 while PHEVs are up 7.9% to 652,000. Year-to-date, NEV sales are up 31.2% to 14,780,000 with BEVs up 41.2% to 9,515,000 and PHEVs up 16.4% to 5,261,000. Exports are up 48.5% to 728,000 units in November including 624,000 PC (+48.7%) and 104,000 CV (+47.2%). Year-to-date exports are up 18.7% to 6,343,000 including 5,397,000 PV (+19.4%) and 947,000 CV (+14.6%). NEV exports are up 100% to 2,315,000.

In the brands charts, the medium-term trend we have observed continues: BYD (-35%) is in deep trouble whereas #2 Geely (+33.5%) powers ahead to a new all-time record monthly volume above 210,000 units. “Surviving” BYD models include the Sealion 05 (+56.1%) and Dolphin (+3.8%) with the new Sealion 06 above the 25,000 monthly sales mark for the 4th straight month in 5 months of activity and the new Seal 05 cracking the 20,000 sales milestone for the first time. The Song Plus (-80.5%), Han (-72.4%), Tang (-69.7%), Seagull (-61.2%), Song L (-59.1%), Qin L (-47.4%), Song Pro (-37.1%) and Seal 06 (-32.5%) are all hit hard. In contrast, in the Geely corner the Xingyuan is up 109.8% to over 42,000 sales while the Galaxy New Energy range is up 82.8% to 63,688. The Boyue SUV is also very impressive at +138.4%.

Voyah cracks the 20,000 monthly sales milestone.

Illustrating the current heavy difficulties on foreign manufacturers in China, Volkswagen plunges -22.4% and Toyota drops -13.6%. Wuling edges up 4.6% to remain in 5th place while Tesla (-0.5%) is stable year-on-year and up 19 spots on October to #6 vs. #9 so far this year. Chery (-21.3%) struggles at #7 ahead of a solid Nissan (+13.2%). Encouragingly, this is Nissan’s 6th straight month of year-on-year upticks. After breaking its all time monthly volume record for the past 6 consecutive month, Leapmotor (+56.9%) takes a breather but still manages its 2nd best ever volume, above 60,000 units. Audi (+4.7%) closes the Top 10 out with a small gain. Xiaomi (+99.7%) continues to stun, albeit down two spots on last month to #14. Fang Cheng Bao (+314.1%) is the winner of the month, breaking into the Top 20 for the first time at #18 and delivering a third consecutive record month, above 35,000 sales. Voyah (+84.3%) also passes an important milestone at over 20,000 units for the first time (#29).

Looking at the models ranking in isolation, the Wuling Hongguang Mini EV (+63.2%) manages a third win in a row but remains in 2nd place year-to-date below the Geely Xingyuan (+109.8%) itself down one rank on last month to #3. Following a particularly poor score in October, the Tesla Model Y (+5.7%) rallies back up 15 spots to land in 2nd place, most importantly reclaiming the SUV crown off the new Xiaomi YU7 down from #5 last month to #6 in November. The Nissan Sylphy (+16.5%) and BYD Qin Plus (-3.9%) round out the Top 5, with the latter being the only BYD model in the Top 10 (there are 6 in the Top 17). The Tesla Model 3 (-10%) also returns inside the Top 10 at #9 vs. #113 in October. The new BYD Sealion 06 ranks #11, the Fang Cheng Bao Tai 7 is at a record 12th place, the BYD Seal 05 cracks the Top 30 for the first time, landing at #14.

Previous month: China wholesales October 2025: BYD off -38.2%, Geely, Leapmotor, Fang Cheng Bao break records, Xiaomi YU7 best-selling SUV

One year ago: China wholesales November 2024: All time high market, Jetour and Leapmotor continue on record streak

Full November 2025 Top 101 All brands and Top 606 All models below.

China wholesales November 2025 – brands:

Pos	Brand	Nov-25	/24	Oct	2025	/24	Pos	FY24
1	BYD	258,892	– 35.0%	1	2,831,256	– 9.9%	1	1
2	Geely	210,807	+ 33.5%	2	1,935,778	+ 73.8%	2	4
3	Volkswagen	158,007	– 22.4%	3	1,726,915	– 6.2%	3	2
4	Toyota	136,017	– 13.6%	4	1,422,433	+ 0.7%	4	3
5	Wuling	98,964	+ 4.6%	5	763,464	+ 13.1%	5	7
6	Tesla	73,145	– 0.5%	25	531,855	– 7.4%	9	9
7	Chery	64,032	– 21.3%	6	671,053	+ 11.1%	7	8
8	Nissan	62,300	+ 13.2%	9	525,810	– 2.4%	10	11
9	Leapmotor	60,961	+ 56.9%	8	475,793	+ 94.9%	13	22
10	Audi	56,000	+ 4.7%	11	516,669	– 4.3%	11	12
11	ChangAn (incl. Chana)	53,988	– 33.6%	7	698,180	– 3.4%	6	6
12	AITO	51,706	+ 59.4%	15	365,142	+ 2.6%	17	17
13	Honda	49,849	– 35.0%	10	574,700	– 25.3%	8	5
14	Xiaomi	46,249	+ 99.7%	12	361,625	+ 218.1%	20	33
15	BMW	46,035	– 15.7%	14	485,581	– 12.2%	12	10
16	Hongqi	40,056	+ 1.4%	13	407,868	+ 8.2%	15	15
17	Mercedes	38,569	– 22.6%	20	427,670	– 20.0%	14	13
18	Fang Cheng Bao	35,289	+ 314.1%	22	179,059	+ 130.9%	27	51
19	LI Auto	33,181	– 31.9%	21	362,098	– 18.1%	18	14
20	Haval	33,136	– 26.4%	16	375,134	+ 18.5%	16	18
21	Lynk & Co	31,793	+ 1.8%	18	289,390	+ 20.6%	23	23
22	Xpeng	31,671	+ 16.0%	17	352,158	+ 150.0%	21	29
23	Buick	31,270	– 27.7%	23	361,766	+ 13.0%	19	20
24	Jetour	27,974	– 38.4%	19	333,630	– 3.2%	22	16
25	Zeekr	25,452	– 5.8%	31	175,674	– 9.9%	28	24
26	Arcfox	25,394	+ 128.3%	27	136,428	+ 97.8%	35	45
27	Aion	24,071	– 38.1%	26	265,441	– 19.7%	24	19
28	Deepal	20,030	– 23.4%	24	226,033	+ 51.2%	25	28
29	Voyah	20,005	+ 84.3%	33	134,096	+ 82.3%	36	43
30	NIO	18,186	+ 17.4%	36	146,021	– 19.1%	34	26
31	MG	17,980	+ 91.9%	35	115,623	+ 56.0%	40	44
32	GAC	17,592	– 48.3%	28	219,204	– 19.2%	26	21
33	TANK	17,323	+ 5.6%	37	160,812	– 2.8%	29	27
34	Bestune	17,225	– 4.8%	30	156,264	+ 37.3%	31	37
35	Roewe	16,842	+ 15.2%	29	160,600	+ 32.5%	30	34
36	Qiyuan/Nevo	14,851	+ 25.5%	34	156,205	+ 23.7%	32	35
37	DongFeng	13,474	– 22.3%	38	151,783	– 20.4%	33	25
38	Volvo	13,331	+ 6.9%	41	119,510	– 2.2%	39	36
39	Hyundai	12,216	+ 29.4%	42	112,719	– 21.4%	43	32
40	WEY	12,173	+ 80.2%	43	87,987	+ 102.6%	48	55
41	Beijing	11,931	– 25.8%	39	130,653	+ 24.1%	37	39
42	Onvo	11,721	+ 130.6%	32	98,581	+ 863.4%	46	70
43	Denza	11,689	+ 16.9%	51	129,541	+ 16.9%	38	38
44	Luxeed	11,582	+ 1.6%	46	80,901	+ 54.5%	49	48
45	Shangjie	10,672	new	54	18,857	new	67	–
46	AvatR	10,649	– 8.0%	40	101,950	+ 124.4%	45	53
47	IM	10,525	+ 31.4%	45	68,884	+ 24.0%	53	49
48	Mazda	10,002	+ 10.5%	44	75,301	+ 11.5%	50	47
49	Jetta	9,500	– 13.9%	48	103,873	– 3.1%	44	40
50	Cadillac	8,961	– 19.3%	50	91,802	– 9.3%	47	41
51	Ford	8,368	– 43.0%	47	113,480	– 19.8%	42	31
52	COS	7,912	– 32.3%	49	113,821	– 22.9%	41	30
53	Kia	7,007	– 2.2%	53	73,784	+ 2.7%	52	46
54	iCar	6,138	+ 30.1%	52	73,858	+ 78.6%	51	57
55	Firefly	5,949	new	57	31,958	new	60	–
56	Stelato	5,699	+ 438.7%	58	26,961	+ 1384.6%	63	94
57	Baojun	5,300	+ 9.2%	56	44,161	+ 12.8%	57	60
58	Exeed	4,564	– 59.6%	63	48,021	– 37.5%	55	42
59	Nammi	3,910	– 32.7%	60	46,115	+ 45.7%	56	62
60	Ora	3,695	– 19.7%	59	27,958	– 38.7%	61	56
61	Yipai	3,397	– 48.6%	55	48,973	+ 20.7%	54	59
62	JMC (incl. JMEV)	3,379	– 17.8%	62	24,791	+ 2.9%	64	65
63	Lincoln	2,994	– 29.6%	61	34,857	– 32.7%	59	52
64	Kaiyi	2,849	– 19.4%	65	21,997	– 18.2%	65	64
65	Maxus	2,657	+ 7.7%	72	17,377	– 22.3%	68	68
66	Smart	2,461	– 36.7%	64	27,083	– 6.9%	62	63
67	Maextro	2,205	new	67	7,077	new	85	–
68	M-Hero	2,007	new	71	3,458	new	91	–
69	Venucia	1,778	– 32.6%	70	21,254	– 49.2%	66	58
70	212	1,611	+ 13.1%	76	15,095	+ 429.3%	73	89
71	Citroen	1,498	+ 24.0%	77	16,903	– 4.5%	69	71
72	Polestones	1,452	+ 123.4%	73	12,221	+ 226.2%	78	91
73	BAW	1,372	– 16.5%	75	16,366	+ 23.6%	71	76
74	Skoda	1,350	– 25.0%	79	13,367	– 15.1%	75	74
75	Jaguar	1,329	– 6.3%	69	12,929	– 24.4%	77	73
76	SRM	1,182	– 39.4%	78	13,054	– 21.4%	76	72
77	JAC	1,030	– 66.6%	80	14,620	– 42.1%	74	66
78	Livan (ex Lifan Maple)	1,018	+ 28.2%	66	39,262	+ 351.9%	58	79
79	Land Rover	971	– 10.4%	82	11,138	– 44.4%	79	69
80	Lingxi	957	+ 2890.6%	81	3,412	+ 802.6%	92	103
81	Cao Cao	779	– 43.2%	83	15,098	+ 30.4%	72	77
82	Hedmos	732	new	95	1,275	new	96	–
83	Peugeot	723	– 49.3%	74	16,810	– 29.7%	70	67
84	YangWang	690	+ 148.2%	84	3,679	– 48.0%	89	85
85	Zhido	622	– 71.7%	86	9,097	+ 20.0%	81	83
86	Lingbao	536	– 57.4%	87	7,120	– 28.7%	84	81
87	Foton	500	+ 270.4%	89	4,833	+ 94.0%	87	96
88	Haima	480	+ 4263.6%	101	1,062	– 15.4%	97	93
89	SWM	474	– 11.1%	85	6,243	– 11.6%	86	84
90	Fukang	301	+ 16.7%	90	4,112	– 13.1%	88	88
91	Mini	295	new	68	10,459	new	80	–
92	Geometry	285	– 75.2%	88	8,843	– 77.3%	82	61
93	Chevrolet	230	– 95.9%	91	8,698	– 82.4%	83	54
94	Infiniti	165	– 22.5%	92	1,386	– 35.0%	95	97
95	Rising Auto (ex R)	158	– 58.0%	93	2,831	– 56.5%	93	86
96	Skyworth	154	– 73.5%	94	3,473	– 69.4%	90	80
97	Polestar	40	– 63.6%	96	203	– 86.6%	103	98
98	LEVC	20	– 95.0%	97	773	– 36.0%	98	99
99	Letin	8	– 86.2%	98	264	– 7.4%	101	104
100	Hycan	6	n/a	99	220	– 95.1%	102	90
101	VGV	5	– 95.2%	100	164	– 95.2%	104	92

China wholesales November 2025 – models:

Pos	Model	Nov-25	/24	Oct	2025	/24	Pos	FY24
1	Wuling Hongguang MINI EV	56,756	+ 63.2%	1	406,234	+ 81.8%	2	8
2	Tesla Model Y	47,132	+ 5.7%	17	359,463	– 14.1%	3	1
3	Geely Xingyuan	42,038	+ 109.8%	2	429,628	+ 1087.9%	1	129
4	Nissan Sylphy	38,434	+ 16.5%	4	296,036	– 3.0%	5	5
5	BYD Qin PLUS	35,368	– 3.9%	3	340,478	– 22.5%	4	2
6	Xiaomi YU7	33,729	new	5	114,584	new	54	–
7	Geely Boyue	31,348	+ 138.4%	6	219,098	+ 156.4%	12	70
8	VW Sagitar	28,861	+ 32.6%	8	234,436	+ 8.8%	11	11
9	Tesla Model 3	26,013	– 10.0%	113	172,392	+ 10.7%	20	27
10	AITO M7	25,264	+ 88.3%	31	89,057	– 50.5%	72	21
11	BYD Sealion 06	25,093	new	7	110,218	new	62	–
12	Fang Cheng Bao Tai 7	24,019	new	15	52,171	new	122	–
13	BYD Seagull	21,807	– 61.2%	9	292,649	– 27.7%	6	3
14	BYD Seal 05	21,002	new	33	99,137	new	68	–
15	BYD Yuan UP	20,628	– 3.6%	16	170,511	+ 46.6%	21	51
16	VW Passat	20,173	– 14.9%	20	211,384	– 4.8%	14	9
17	BYD Seal 06	19,901	– 32.5%	13	218,455	+ 30.9%	13	20
18	Toyota RAV4	19,252	– 6.8%	10	196,208	+ 9.1%	15	19
19	VW Lavida	19,201	– 40.2%	11	248,296	– 12.4%	8	6
20	VW Tiguan L	18,483	– 8.4%	19	183,440	+ 26.1%	19	29
21	Wuling Bingo S	17,959	new	26	41,480	new	160	–
22	BYD Qin L	17,864	– 47.4%	22	248,921	+ 24.8%	7	12
23	Toyota Camry	17,809	+ 6.0%	18	188,998	+ 34.2%	17	35
24	VW Magotan	17,396	– 8.5%	24	184,234	+ 13.7%	18	26
25	BYD Dolphin	17,320	+ 3.8%	30	145,143	– 0.7%	36	33
26	Geely Panda Mini	17,301	– 9.1%	34	157,725	+ 30.4%	29	54
27	Hongqi H5	16,783	+ 2.1%	28	160,804	+ 18.8%	26	42
28	Geely Xingyue L	16,618	– 32.6%	12	237,534	+ 23.5%	10	15
29	AITO M8	16,284	new	25	133,297	new	43	–
30	Haval Big Dog/Dargo	16,252	+ 5.7%	21	137,852	+ 37.2%	40	56
31	Leapmotor C10	15,390	+ 69.8%	27	125,075	+ 101.1%	47	98
32	Audi A6L	15,350	– 4.3%	52	151,683	– 3.8%	35	28
33	Toyota Corolla Cross	15,064	– 23.5%	43	153,619	– 8.7%	34	23
34	Xpeng MONA M03	14,846	+ 24.1%	29	162,967	+ 398.3%	24	139
35	Geely Galaxy E5	14,223	– 25.0%	49	113,248	+ 83.3%	57	91
36	Arcfox T1	14,162	new	38	39,308	new	166	–
37	VW Tayron	13,999	– 17.3%	23	158,030	+ 6.9%	28	30
38	Honda Accord	13,714	– 14.8%	35	137,083	+ 1.8%	41	32
39	Toyota Front Lander	13,595	– 17.8%	37	155,351	– 16.8%	31	18
40	MG 4	13,574	+ 1152.2%	57	37,594	+ 396.6%	172	359
41	ChangAn CS75 Plus	13,419	– 41.6%	39	169,522	– 13.5%	22	14
42	Leapmotor B01	13,401	new	44	60,078	new	109	–
43	BMW 3 Series L	13,397	+ 11.1%	48	142,607	+ 8.9%	37	45
44	ChangAn Eado/Eado PLUS	13,394	– 18.6%	41	158,835	+ 11.7%	27	31
45	Chery Arrizo 8	13,055	– 3.8%	45	130,123	+ 12.2%	44	50
46	Chery Tiggo 8/PLUS	13,034	– 39.5%	47	164,079	+ 3.2%	23	24
47	BYD Song Pro	12,973	– 37.1%	62	162,288	– 24.9%	25	10
48	Bestune Xiaoma	12,905	– 7.1%	42	104,320	+ 130.3%	66	113
49	Geely Galaxy A7	12,899	new	32	56,904	new	117	–
50	VW Tharu	12,634	– 21.9%	50	135,621	+ 51.2%	42	63
51	Geely Xingrui	12,581	– 23.6%	74	138,301	– 3.0%	38	39
52	Xiaomi SU7	12,520	– 45.9%	40	247,041	+ 117.3%	9	48
53	Geely Emgrand	12,412	+ 3.0%	72	110,539	– 2.0%	61	57
54	Audi Q5L (incl. e-Tron)	12,395	– 21.0%	65	122,854	– 9.6%	48	40
55	Honda CR-V	12,263	– 31.3%	36	153,958	– 6.8%	32	25
56	Geely Galaxy Starship 7	12,001	+ 1400.1%	116	114,024	+ 14153.0%	55	239
57	Changan Lumin	11,744	– 29.3%	14	156,588	+ 18.5%	30	44
58	Toyota Avalon	11,500	– 12.6%	60	111,451	+ 43.1%	58	72
59	BYD Song L	11,129	– 59.1%	95	138,003	+ 4.9%	39	38
60	Mercedes GLC	10,840	– 22.6%	107	117,180	– 14.4%	52	41
61	NIO ES8	10,689	+ 1768.7%	106	24,471	+ 198.9%	211	337
62	Shangjie H5	10,672	new	117	18,857	new	247	–
63	Geely Galaxy M9	10,639	new	68	28,465	new	198	–
64	WEY Gaoshan	10,416	+ 4488.5%	69	48,891	+ 837.5%	133	391
65	Deepal S05	10,283	+ 44.9%	58	86,774	+ 862.0%	75	234
66	Toyota BZ3x	10,010	new	67	62,788	new	104	–
67	Luxeed R7	10,006	– 9.7%	77	71,023	+ 540.7%	90	205
68	Nissan Qashqai	9,729	– 4.7%	87	82,026	– 18.1%	78	60
69	Buick Envision	9,566	– 28.2%	53	118,228	+ 101.3%	50	97
70	Honda Breeze	9,478	– 30.0%	55	110,827	+ 2.3%	60	55
71	LI L6	9,434	– 61.2%	75	153,840	– 6.5%	33	22
72	Arcfox αT5	9,386	+ 117.8%	142	41,722	+ 27.4%	158	172
73	Mercedes E-Class L	9,314	– 34.1%	51	117,633	– 8.6%	51	43
74	Toyota Corolla	9,290	– 21.4%	108	88,468	– 12.5%	73	59
75	Mercedes C-Class L	9,126	– 30.9%	110	114,683	– 22.3%	53	34
76	BMW 5 Series L	9,100	– 5.4%	76	104,360	+ 31.0%	65	74
77	Geely Binyue	9,081	+ 0.6%	46	121,912	+ 53.7%	49	79
78	Voyah Dreamer	9,027	+ 12.3%	109	73,240	+ 62.8%	87	119
79	Leapmotor B10	9,004	new	90	68,369	new	95	–
80	BYD Sealion 05	8,796	+ 56.1%	73	113,775	+ 1141.3%	56	283
81	Buick GL8	8,160	– 14.0%	145	100,670	+ 33.5%	67	77
82	Zeekr 9X	8,121	new	181	12,569	new	301	–
83	Wuling Xingguan 730	8,107	new	n/a	11,280	new	312	–
84	Chery Fulwin A9L	8,037	new	64	42,951	new	156	–
85	IM LS6	8,026	+ 45.7%	78	45,442	+ 47.1%	147	173
86	Audi A5L / Sportback	7,924	new	81	27,938	new	199	–
87	BYD Song PLUS	7,871	– 80.5%	83	195,544	– 48.3%	16	4
88	BMW X3	7,851	– 28.9%	101	69,490	– 29.3%	93	61
89	BYD Han	7,841	– 72.4%	97	110,915	– 45.2%	59	13
90	AITO M9	7,804	– 52.4%	89	108,916	– 22.8%	64	37
91	Hongqi E-QM5	7,678	+ 30.6%	71	63,213	– 20.3%	102	84
92	Toyota Highlander	7,642	+ 7.2%	103	68,734	– 4.4%	94	87
93	Leapmotor Lafa 5	7,379	new	346	8,101	new	351	–
94	Toyota Wildlander	7,367	– 38.0%	63	109,294	– 12.6%	63	49
95	Zeekr 7X	7,339	– 34.0%	136	59,118	+ 111.3%	113	168
96	Wuling Bingo	7,334	– 72.6%	79	128,198	– 28.6%	46	17
97	Roewe i5/Ei5	7,218	– 21.2%	94	77,583	+ 50.3%	81	109
98	Leapmotor C11	7,197	– 36.1%	59	89,967	+ 23.3%	71	81
99	Haval Raptor	7,107	– 35.5%	54	97,293	+ 69.9%	69	99
100	COS X5 Plus	6,902	– 2.2%	88	87,599	+ 52.5%	74	102
101	Li i6	6,798	new	126	12,977	new	295	–
102	Jetour X70	6,769	– 48.5%	61	96,956	– 5.5%	70	58
103	BYD Yuan PLUS	6,743	– 74.5%	86	128,801	– 48.9%	45	7
104	Geely Galaxy Starshine 8	6,733	new	66	67,354	new	97	–
105	Hyundai Elantra (new)	6,727	+ 58.0%	125	56,288	– 22.1%	118	90
106	Li i8	6,719	new	129	20,396	new	230	–
107	Toyota Sienna	6,701	– 21.6%	96	82,856	+ 1.1%	77	73
108	Hongqi HS5	6,644	– 26.8%	93	80,161	– 8.8%	80	69
109	Beijing BJ40	6,619	+ 65.8%	114	61,235	+ 94.1%	107	175
110	Haval H6	6,610	– 49.3%	84	80,499	– 29.6%	79	53
111	BMW X5	6,605	– 21.2%	141	63,348	– 20.8%	101	76
112	Audi A4L	6,550	– 25.8%	102	73,929	– 25.1%	85	64
113	Qiyuan/Nevo Q07	6,447	new	82	62,717	new	105	–
114	Geely Galaxy Star 6	6,433	new	261	8,501	new	346	–
115	Audi A3	6,368	+ 46.3%	121	59,723	+ 21.4%	111	122
116	Lynk & Co 10	6,232	new	124	20,215	new	231	–
117	Jetour Traveler	6,229	– 41.7%	132	66,038	– 33.3%	99	62
118	Leapmotor C16	6,088	– 23.4%	70	71,325	+ 105.7%	89	150
119	Fang Cheng Bao Tai 3	6,054	new	115	59,726	new	110	–
120	Jetour Shanhai L7	6,049	+ 110.0%	104	28,530	+ 243.7%	197	299
121	VW Bora	6,022	– 22.0%	85	75,201	– 12.7%	83	68
122	Onvo L90	5,970	new	56	39,264	new	167	–
123	Firefly	5,949	new	131	31,958	new	187	–
124	Tank 400	5,934	+ 13.8%	180	38,227	– 4.6%	170	146
125	AvatR 07	5,928	– 29.4%	91	47,477	+ 238.3%	140	240
126	iCAR V23	5,892	new	99	61,802	new	106	446
127	Changan UNI-Z	5,881	– 31.0%	149	67,639	+ 46.2%	96	118
128	Tank 300	5,798	+ 7.4%	111	72,871	+ 3.7%	88	93
129	Toyota Granvia	5,781	– 42.4%	118	61,220	– 10.2%	108	88
130	Onvo L60	5,751	+ 13.2%	137	59,317	+ 479.7%	112	237
131	Lynk & Co 08	5,531	– 44.7%	134	40,016	– 45.6%	165	86
132	Voyah Free	5,507	+ 399.7%	146	35,073	+ 74.4%	182	238
133	Tank 500	5,465	+ 8.5%	120	45,028	+ 7.1%	148	140
134	Aion V	5,445	– 14.9%	153	36,955	+ 11.7%	175	167
135	Denza N8L	5,443	new	305	6,514	new	375	–
136	Volvo XC70	5,354	new	204	8,111	new	350	–
137	LI L7	5,212	– 52.9%	167	74,557	– 38.3%	84	52
138	Nissan X-Trail	5,156	+ 75.2%	119	36,126	+ 17.0%	179	176
139	BYD Destroyer 05	5,150	– 73.2%	92	73,863	– 62.9%	86	16
140	Lynk & Co 03	5,097	– 13.4%	105	55,630	+ 13.0%	119	123
141	Toyota Crown Kluger	5,075	– 6.3%	135	51,514	+ 12.5%	125	128
142	Wuling Hongguang S	5,007	– 46.8%	100	75,565	– 6.5%	82	80
143	Aion RT	4,950	– 32.4%	143	48,884	+ 561.3%	134	276
144	Stelato S9T	4,903	new	156	10,989	new	316	–
145	Aion UT	4,881	new	151	44,801	new	149	–
146	Xpeng P7+	4,870	– 29.9%	139	70,609	+ 845.0%	91	260
147	Zeekr 001	4,855	– 26.5%	191	35,577	– 61.5%	180	67
148	BYD Tang	4,836	– 69.7%	127	63,083	– 50.5%	103	46
149	Changan CS55 Plus	4,625	– 18.8%	158	57,324	+ 16.3%	116	116
150	Hongqi HS3	4,550	+ 22.9%	122	52,848	+ 51.3%	121	163
151	Qiyuan/Nevo A06	4,515	+ 75150.0%	276	6,076	+ 24.2%	382	404
152	Chery Fengyun T11	4,499	new	–	4,499	new	414	–
153	Lynk & Co 07	4,460	– 27.5%	166	23,832	– 35.1%	214	161
154	Buick LaCrosse	4,454	– 3.2%	148	52,070	+ 140.6%	123	201
155	Chery Tiggo 9	4,442	– 37.7%	138	46,317	– 8.1%	143	111
156	Lynk & Co 900	4,330	new	98	47,364	new	141	–
157	BMW X1	4,316	– 29.4%	155	48,362	– 36.7%	136	82
158	Cadillac XT5	4,193	+ 6.6%	171	37,117	+ 48.7%	173	187
159	Honda Inspire	4,148	– 1.8%	150	43,121	+ 12.4%	154	154
160	Denza D9	4,141	– 32.1%	140	85,075	– 8.3%	76	66
161	Beijing BJ30	4,121	– 39.0%	123	46,179	+ 29.6%	144	157
162	GAC Trumpchi GS3	4,097	– 50.7%	168	57,414	+ 25.4%	115	117
163	Volvo XC60	4,020	– 35.6%	147	66,271	+ 5.6%	98	100
164	Nissan N7	4,016	new	112	43,457	new	152	–
165	ChangAn UNI-V	4,005	– 36.7%	160	51,398	– 35.9%	126	75
166	Fang Cheng Bao Bao 5	4,003	– 33.9%	192	47,775	+ 12.4%	138	137
167	GAC Trumpchi M8 (ex GM8)	3,824	– 22.1%	177	47,926	– 17.4%	137	104
168	Deepal S07	3,819	– 68.2%	80	65,529	– 11.1%	100	83
169	Jetta VS5	3,799	– 46.2%	157	49,704	– 9.9%	131	105
170	Nissan Teana/Altima	3,700	– 45.1%	130	53,564	– 18.6%	120	92
171	Chery Fulwin T9	3,696	– 57.3%	152	48,442	+ 10.6%	135	130
172	Aion Y	3,689	– 68.2%	174	70,051	– 52.0%	92	36
173	Ora Good Cat	3,638	– 15.4%	163	27,261	– 34.7%	200	148
174	VW Lamando	3,626	– 22.2%	170	30,185	– 51.3%	192	103
175	Honda Civic	3,514	– 66.6%	161	46,169	– 49.1%	145	65
176	Buick Electra L7	3,504	new	n/a	5,232	new	396	–
177	Dongfeng Forthing Xinghai X5	3,471	new	n/a	4,725	new	411	–
178	VW T-Roc	3,443	– 32.2%	188	50,813	+ 1.5%	128	121
179	MG 5	3,419	– 40.3%	175	57,907	+ 46.8%	114	143
180	Mazda EZ-60	3,377	new	162	11,259	new	313	–
181	Baojun Yep Plus	3,334	+ 289.9%	182	24,207	+ 339.0%	212	387
182	Xpeng G6	3,269	– 26.2%	173	44,287	+ 15.3%	150	153
183	Deepal L06	3,257	new	362	3,865	new	426	–
184	NIO ET5T	3,205	– 22.6%	164	43,006	– 4.6%	155	133
185	Mazda CX-5	3,176	– 3.0%	211	26,317	– 7.6%	202	180
186	Voyah Courage	3,162	+ 134.7%	172	20,557	+ 743.9%	229	440
187	Chery Tiggo 5x/e	3,144	+ 73.0%	128	50,749	+ 284.9%	129	263
188	Cadillac CT5	3,142	– 40.8%	196	36,874	– 29.0%	176	114
189	Audi Q3	3,098	– 8.7%	208	31,242	– 15.0%	188	160
190	Chery Tiggo 7	3,085	– 55.2%	176	47,574	– 4.2%	139	112
191	Ford Mondeo	3,081	– 46.6%	186	43,431	– 16.2%	153	110
192	Dongfeng Aeolus L7	3,059	– 28.5%	159	43,526	+ 73.9%	151	193
193	Roewe D6	3,044	new	218	19,539	new	239	–
194	Buick Regal	3,030	+ 3.9%	178	40,232	+ 1.4%	164	152
195	Roewe M7	3,000	new	154	9,091	new	336	–
196	Geely Haoyue L	2,914	+ 5.7%	449	11,547	– 60.9%	308	182
197	Zeekr 007	2,900	+ 17.3%	169	41,580	– 6.5%	159	145
198	Xpeng P7	2,882	+ 465.1%	133	18,539	+ 27.5%	251	273
199	Jetour Dasheng	2,865	– 26.6%	209	23,955	– 30.9%	213	158
200	Bestune Yueyi 03	2,841	new	198	23,319	new	218	–
201	Nammi 01	2,646	– 54.4%	190	37,030	+ 17.0%	174	171
202	Xpeng G7	2,555	new	187	21,878	new	224	–
203	Qiyuan/Nevo A07	2,534	– 50.0%	144	51,109	+ 2.3%	127	120
204	VW Teramont	2,534	– 41.2%	201	34,214	– 28.3%	183	124
205	Aion S	2,499	– 76.0%	206	49,688	– 61.3%	132	47
206	Leapmotor T03	2,471	– 70.0%	183	46,407	– 15.5%	142	107
207	BYD e7	2,458	new	264	7,647	new	353	–
208	AvatR 06	2,451	new	194	33,041	new	185	–
209	AITO M5	2,354	– 6.0%	202	33,872	– 2.5%	184	174
210	Chery QQ Ice Cream	2,322	– 61.2%	184	28,819	– 17.3%	195	159
211	BYD Tang L	2,293	new	205	35,422	new	181	–
212	VW Tavendor	2,288	– 31.8%	213	25,254	– 16.8%	206	178
213	Ford Edge/Edge L	2,271	– 35.1%	197	30,742	+ 9.1%	191	179
214	NIO ES6	2,268	– 61.8%	195	40,320	– 40.7%	162	94
215	Xpeng X9	2,260	+ 57.1%	328	15,177	– 25.0%	276	232
216	VW ID.3	2,258	– 78.6%	220	36,454	– 57.3%	177	71
217	Geely Icon	2,216	– 28.7%	236	19,306	+ 72.3%	245	289
218	LI L9	2,208	– 63.9%	224	42,482	– 45.6%	157	78
219	Maextro S800	2,205	new	233	7,077	new	365	–
220	Hyundai Tucson	2,191	+ 42.3%	200	18,573	– 35.0%	250	189
221	Jetour Zhongheng G700	2,150	new	317	3,107	new	452	–
222	LI L8	2,130	– 66.6%	221	40,244	– 41.7%	163	89
223	VW Golf	2,124	– 54.7%	214	30,939	– 19.2%	190	156
224	Toyota bZ3	2,118	– 59.7%	326	19,978	– 57.8%	236	131
225	GAC Trumpchi GS8	2,114	– 31.4%	203	21,666	+ 9.4%	226	215
226	Kia Seltos	2,095	+ 122.9%	235	16,622	+ 19.1%	262	272
227	BYD Han L	2,077	new	231	23,423	new	217	–
228	Dongfeng Aeolus L8	2,044	new	185	9,214	new	332	–
229	Lynk & Co 06	2,023	– 54.2%	189	39,015	– 21.9%	168	125
230	Lynk & Co Z20	2,015	new	210	38,735	new	169	455
231	Chery Arrizo 5/5e	2,014	+ 2.6%	193	20,050	– 27.6%	234	190
232	Jetta VA3	2,003	– 4.2%	239	28,728	– 19.6%	196	169
233	JMEV EV2/Little Kirin	2,000	– 33.6%	241	16,876	– 2.0%	261	245
234	Volvo S60L	1,981	– 33.6%	215	22,054	+ 4.8%	223	220
235	BYD Seal 06GT	1,968	– 58.0%	219	46,108	+ 787.5%	146	297
236	M-Hero M817	1,968	new	267	3,408	new	445	–
237	GAC Trumpchi E8	1,924	– 69.9%	223	25,152	– 37.0%	208	136
238	AvatR 12	1,903	– 35.3%	238	17,903	– 22.7%	255	209
239	Roewe RX5	1,842	– 1.3%	237	18,684	+ 12.2%	249	241
240	Toyota Prado	1,830	– 3.9%	244	19,576	+ 141.1%	238	331
241	GAC Trumpchi S7	1,816	new	242	16,022	new	268	–
242	Yipai eπ008	1,803	– 43.7%	179	27,114	+ 69.6%	201	255
243	Kia Sportage L	1,801	+ 24.2%	265	13,925	+ 20.9%	283	290
244	AUDI E5	1,800	new	250	4,794	new	408	–
245	WEY Lanshan (Blue Mountain)	1,728	– 72.9%	212	37,976	+ 4.2%	171	149
246	BMW i3	1,721	– 47.6%	251	22,110	– 49.8%	222	142
247	BYD Xia	1,720	new	314	24,708	new	210	–
248	GAC Trumpchi M6 (ex GM6)	1,712	– 59.2%	217	23,105	– 43.2%	219	134
249	Chery Little Ant (eQ1)	1,709	– 64.3%	222	20,684	– 18.5%	228	196
250	Jetta VS7	1,699	– 9.6%	310	15,610	– 4.4%	271	253
251	Volvo S90	1,686	– 30.0%	225	19,441	– 34.8%	240	181
252	Mazda EZ-6	1,665	– 31.9%	216	16,232	+ 563.9%	265	442
253	Mercedes EQE SUV	1,661	+ 377.3%	435	4,029	– 42.1%	424	367
254	VW ID.4 CROZZ	1,629	– 43.4%	260	18,123	– 48.7%	253	170
255	Jetour Freedom	1,614	new	207	50,660	new	130	–
256	212 T01	1,611	+ 13.1%	274	15,095	+ 429.3%	279	405
257	Yipai eπ007	1,594	– 53.2%	227	21,859	– 11.1%	225	208
258	Denza N9	1,580	new	257	25,814	new	204	–
259	Luxeed S7	1,576	+ 400.3%	288	9,878	– 76.1%	324	151
260	Mercedes EQE	1,563	+ 448.4%	465	2,805	– 1.0%	462	452
261	Chery Tiggo 3/3x	1,551	– 63.4%	229	24,722	+ 44.8%	209	227
262	Jetour Shanhai T1	1,528	– 58.0%	256	20,964	+ 222.6%	227	317
263	Voyah Taishan	1,520	new	–	1,520	new	508	–
264	Hongqi H6	1,489	– 14.4%	232	17,319	+ 41.7%	258	288
265	Kaiyi Kunlun	1,481	+ 26.0%	320	10,747	+ 44.1%	318	344
266	Maxus Dajia 9	1,476	+ 504.9%	499	2,817	+ 30.8%	459	474
267	Polestones 01	1,452	+ 123.4%	271	12,221	+ 226.2%	304	418
268	Jetta VS8	1,439	new	255	4,831	new	407	–
269	Smart #1	1,412	– 42.7%	254	19,345	– 6.9%	242	225
270	Hyundai Custo	1,406	+ 28.6%	247	15,580	+ 65.4%	272	323
271	Mercedes GLB	1,405	– 62.8%	199	30,128	– 36.2%	193	132
272	Toyota Levin	1,403	– 72.5%	245	29,326	– 54.9%	194	101
273	Dongfeng Forthing Xinghai S7	1,396	– 36.9%	289	13,755	+ 87.4%	288	345
274	Mercedes CLA	1,369	new	–	1,369	new	515	–
275	Honda Odyssey	1,353	– 48.9%	252	18,299	– 35.6%	252	183
276	Baojun Yunhai	1,348	– 45.4%	259	12,709	+ 69.3%	298	330
277	IM L6	1,338	– 42.6%	243	19,587	– 7.6%	237	222
278	Qiyuan/Nevo Q05	1,338	– 63.8%	253	20,129	– 42.4%	233	166
279	Lincoln Z	1,335	+ 18.6%	272	11,060	+ 0.1%	315	296
280	BMW iX1	1,326	+ 22.7%	295	12,646	+ 22.3%	299	300
281	Exeed Exlantix (Sterra) ES	1,307	+ 510.7%	402	13,027	+ 218.3%	294	425
282	BAW M7	1,299	– 13.5%	282	15,370	+ 31.5%	274	293
283	Citroen C5 X	1,299	+ 37.5%	302	14,889	+ 8.6%	280	270
284	Hyundai Sonata	1,282	+ 26.9%	266	13,167	+ 34.1%	292	310
285	Lincoln Nautilus	1,281	– 29.1%	283	16,109	– 27.9%	267	218
286	Nammi 06	1,264	new	312	9,080	new	337	–
287	Mazda3 Axela	1,233	– 47.2%	270	14,147	– 48.4%	282	194
288	Deepal L07	1,231	– 67.2%	246	25,891	+ 230.2%	203	303
289	Zeekr 009	1,226	– 70.8%	294	18,103	– 4.8%	254	226
290	Fang Cheng Bao Bao 8	1,213	– 50.8%	319	19,387	+ 687.1%	241	364
291	BYD Qin	1,210	+ 241.8%	407	10,786	+ 42.1%	317	356
292	Honda P7	1,201	new	428	2,813	new	461	–
293	Haval Xiaolong	1,194	+ 2070.9%	228	32,107	+ 603.0%	186	412
294	BYD Sealion 07	1,190	– 89.4%	268	51,832	– 1.1%	124	108
295	Dongfeng Fengon Landian E5	1,189	– 67.5%	281	17,299	– 29.7%	259	197
296	Dongfeng Future (incl Lingzhi M5EV)	1,186	– 45.9%	298	16,164	– 18.2%	266	230
297	SRM Golden Sea Lion	1,182	– 39.4%	287	13,054	– 21.4%	293	254
298	Toyota bZ5	1,169	new	230	11,283	new	311	–
299	Mercedes A-Class L	1,159	– 25.2%	273	13,242	– 52.5%	290	191
300	Venucia VX6	1,149	+ 5.0%	354	10,394	+ 7.4%	321	315
301	IM LS9	1,118	new	–	1,118	new	536	–
302	Wuling Starlight	1,116	– 77.3%	165	23,798	– 65.7%	215	96
303	Aion i60	1,103	new	–	1,103	new	539	–
304	Honda Integra	1,103	– 74.2%	301	17,738	– 74.6%	256	85
305	Wuling Starlight S	1,093	– 84.6%	299	20,182	– 14.7%	232	188
306	Jaguar XFL	1,067	+ 56.9%	309	6,179	– 27.0%	379	340
307	Lynk & Co 09	1,067	– 59.3%	335	11,084	– 35.1%	314	256
308	Arcfox αS5	1,065	– 76.1%	226	31,071	+ 82.9%	189	231
309	Skoda Superb	1,056	+ 17.3%	368	5,929	– 2.0%	387	378
310	Buick Electra E5	1,039	– 65.8%	277	12,755	– 27.5%	297	249
311	Kia Stonic	1,039	+ 7.0%	275	19,339	+ 219.5%	243	363
312	Chery Fulwin X3L	1,031	new	234	5,086	new	401	–
313	Ford Bronco	1,020	+ 15.9%	347	7,454	– 4.4%	356	346
314	BMW 2-Series	1,006	new	323	6,970	new	366	–
315	COS 520	1,005	new	291	6,295	new	378	–
316	Xpeng G9	989	– 50.3%	313	18,701	– 16.6%	248	219
317	NIO ET5	984	– 47.5%	269	15,116	– 37.6%	277	212
318	Chery Fulwin T8	977	new	293	13,217	new	291	–
319	Zeekr X	973	– 53.1%	367	7,304	– 25.7%	361	291
320	Cadillac XT4	961	+ 32.4%	292	9,407	+ 3.0%	328	338
321	Audi Q6L (incl. e-Tron)	959	+ 219.7%	296	8,862	+ 79.1%	340	397
322	Lingxi L	957	+ 2890.6%	318	3,412	+ 802.6%	444	585
323	Ford Explorer	932	– 42.8%	303	12,445	– 28.2%	302	248
324	Mercedes EQB	930	+ 334.6%	399	3,833	+ 16.7%	428	436
325	Haval H9	918	– 60.6%	300	12,203	+ 36.8%	305	302
326	Range Rover Evoque	917	+ 58.7%	339	7,099	– 31.6%	364	309
327	Aion Hyper HT	906	– 55.9%	349	8,388	– 12.6%	348	318
328	VW CC	888	– 61.7%	279	16,482	– 37.2%	263	199
329	Bestune B70	863	– 65.3%	382	17,070	– 51.8%	260	162
330	NIO EC6	855	– 63.7%	306	16,277	– 32.8%	264	202
331	Kia K3	854	– 12.8%	401	5,952	– 44.6%	386	312
332	Roewe D7	819	– 60.7%	322	22,684	– 23.3%	221	185
333	Hongqi H9	812	+ 81.3%	340	7,647	+ 6.0%	354	358
334	MG 7	800	– 55.6%	297	14,192	– 38.4%	281	214
335	Kaiyi XuanJie/Pro	796	– 2.9%	365	5,063	– 43.5%	402	333
336	Stelato S9	796	– 24.8%	360	15,972	+ 779.5%	269	454
337	Voyah Zhuiguang	789	+ 114.4%	308	4,227	– 29.7%	419	384
338	Cao Cao 60	779	– 43.2%	333	15,098	+ 30.4%	278	286
339	GAC Trumpchi GS4/Plus	773	– 68.0%	286	12,586	– 48.0%	300	192
340	Chery Fulwin A8	764	– 68.8%	304	13,805	– 42.3%	286	195
341	Ford Equator/Sport (Lingyu/Lingrui)	750	– 62.9%	284	12,798	– 41.9%	296	217
342	Hedmos 06	732	new	503	1,275	new	521	–
343	Jetour X90 Plus	721	new	324	6,552	new	374	–
344	Livan Maple X3 Pro	718	+ 3021.7%	325	25,249	+ 5377.0%	207	574
345	Smart #5	718	+ 139.3%	438	3,670	+ 663.0%	437	522
346	Chana Honor S	713	– 65.8%	311	10,706	– 6.4%	319	287
347	Wuling Xingchi	708	– 56.8%	358	8,801	– 59.8%	343	223
348	JAC Refine (M3+E3)	700	– 17.2%	334	9,566	+ 0.7%	326	324
349	JMEV Yi	700	+ 264.6%	398	3,729	+ 15.9%	435	448
350	Kia Forte Furuidi	700	– 62.1%	280	9,235	– 46.5%	330	257
351	Buick Verano	692	– 89.0%	262	18,984	– 58.5%	246	135
352	LI Mega	680	– 21.2%	240	17,602	+ 84.4%	257	314
353	JMEV EV3	679	– 25.1%	355	4,460	– 4.0%	416	395
354	VW Talagon	676	– 56.0%	290	11,492	– 35.4%	309	246
355	Chery QQ Domi	672	new	321	4,494	new	415	–
356	Maxus G50/Euniq 5	668	– 42.0%	331	9,075	– 30.7%	338	292
357	Exeed Exlantix ET	667	– 73.9%	376	9,446	– 51.5%	327	224
358	Exeed Yaoguang	663	– 79.7%	341	6,764	– 71.7%	369	203
359	Honda HR-V	660	– 51.7%	356	7,222	– 71.8%	362	204
360	Mercedes V-Class	635	– 21.9%	348	9,049	– 9.3%	339	311
361	Haval H5	632	– 2.3%	357	9,374	+ 38.5%	329	368
362	Exeed VX (Lanyue)	631	– 63.5%	380	6,789	– 27.1%	368	316
363	Exeed Exlantix ET5	625	new	–	625	new	574	–
364	Zhido Rainbow	622	– 71.7%	361	9,097	+ 20.0%	335	332
365	Arcfox Kaola	613	– 71.2%	394	19,328	+ 14.4%	244	251
366	GAC Trumpchi Empow	612	– 66.5%	343	8,408	– 50.9%	347	244
367	BMW i5	610	– 0.7%	372	6,718	+ 16.1%	371	385
368	BYD Seal 07	598	new	329	25,764	new	205	n/a
369	Lynk & Co Z10	588	– 46.4%	468	4,290	– 28.1%	418	383
370	Beijing EU-Series	585	– 84.5%	315	13,477	– 33.1%	289	210
371	Audi A7L	570	– 75.2%	327	15,815	– 35.2%	270	206
372	Nissan N6	565	new	–	565	new	576	–
373	Geely Binrui	563	– 73.9%	404	10,592	– 59.4%	320	211
374	Jetta VA7	560	new	344	5,144	new	399	656
375	Deepal SL03	555	– 75.3%	258	20,010	– 60.9%	235	126
376	Honda Vezel	545	+ 2.1%	418	5,118	– 66.5%	400	267
377	Exeed TX/TXL (Linguyun)	538	– 83.6%	366	10,110	– 50.6%	323	228
378	VW Viloran	538	– 46.2%	375	9,131	– 15.6%	334	280
379	BYD e2	510	– 64.1%	388	7,155	– 60.6%	363	250
380	Hongqi HS7	507	– 53.1%	316	8,099	+ 24.9%	352	355
381	GAC Trumpchi Xiangwang S9	505	new	330	1,911	new	488	–
382	Foton Fengjing G5	500	+ 270.4%	377	4,833	+ 542.7%	406	551
383	Aion Hyper HL	495	new	363	3,787	new	432	–
384	Hongqi HQ9	489	– 6.7%	414	5,314	+ 14.0%	394	398
385	Mercedes Vito	488	– 46.0%	351	8,608	– 36.3%	345	279
386	Yangwang U8L	486	new	386	1,088	new	541	–
387	Wuling Bingo PLUS	485	– 92.3%	359	23,058	+ 15.7%	220	213
388	Haima 8S	480	n/a	–	1,004	+ 269.1%	549	500
389	Kaiyi Shiyue	479	– 68.4%	371	5,311	– 33.4%	395	335
390	Roewe iMAX8	475	+ 55.2%	395	3,721	– 21.2%	436	393
391	Deepal S09	464	new	248	13,838	new	285	–
392	Venucia Grand V	460	– 44.4%	353	6,679	– 55.7%	372	268
393	Nissan Pathfinder	455	– 58.9%	369	6,739	– 37.3%	370	298
394	Lynk & Co 01	450	– 57.5%	378	9,175	+ 24.3%	333	357
395	VW ID.4 X	449	– 89.1%	352	13,925	– 55.2%	284	177
396	Dongfeng Forthing U-Tour V9	439	+ 30.3%	391	3,527	– 12.4%	441	406
397	Baojun Yep	426	– 32.2%	396	4,906	– 42.9%	404	336
398	Geely Galaxy L7	426	– 94.1%	278	36,145	– 48.7%	178	95
399	Haval Big Dog II	423	– 45.1%	342	5,180	– 35.8%	397	347
400	Deepal G318	421	– 58.8%	364	10,126	+ 30.7%	322	343
401	Lingbao BOX	420	– 57.4%	385	5,379	– 25.8%	392	352
402	Bestune Yueyi 07	400	new	387	2,787	new	464	–
403	Hongqi Tiangong 05	396	new	384	2,727	new	466	–
404	Honda Avancier	391	– 59.1%	381	5,427	– 63.5%	391	265
405	Peugeot 408	391	– 47.4%	307	11,843	– 6.7%	307	285
406	Beijing X7	385	– 18.9%	415	5,352	+ 14.9%	393	401
407	Honda e:NS2	373	+ 3008.3%	483	1,507	+ 249.7%	509	583
408	AvatR 11	367	+ 54.2%	416	3,529	– 57.2%	440	349
409	Denza Z9 GT	354	– 90.0%	431	7,457	– 4.6%	355	306
410	VW Tayron X	352	– 8.8%	332	3,741	– 55.6%	434	339
411	Buick Century	347	– 51.7%	397	6,607	– 32.3%	373	313
412	Smart #3	331	– 70.6%	392	4,068	– 48.0%	421	348
413	SWM G01F	319	+ 132.8%	393	3,356	+ 2349.6%	447	596
414	Mazda CX-30	316	– 21.4%	408	3,293	+ 54.3%	448	479
415	Ford Escape	314	– 59.4%	373	6,130	– 41.1%	381	308
416	Audi Q5L Sportback	313	– 46.7%	406	4,905	– 20.8%	405	377
417	Honda Elysion	309	– 73.9%	370	7,408	– 59.1%	359	247
418	Buick Electra Encasa	295	new	–	295	new	603	–
419	Geely Galaxy E8	295	– 92.0%	337	11,332	– 62.5%	310	186
420	Wuling Jiachen	288	– 88.4%	338	12,412	– 53.9%	303	207
421	Fukang eElysee	286	+ 10.9%	419	3,861	– 9.9%	427	415
422	Audi Q4 e-Tron	272	– 80.8%	462	7,433	– 49.3%	357	269
423	Roewe i6/ei6 MAX	260	– 57.0%	350	6,173	– 24.4%	380	350
424	Geometry A	259	– 76.5%	379	8,311	– 50.3%	349	261
425	Honda S7	253	new	383	1,779	new	493	–
426	Lincoln Corsair	251	– 76.3%	412	6,038	– 59.5%	383	266
427	iCAR 03	246	– 94.8%	521	12,056	– 70.8%	306	147
428	Jaguar XEL	244	– 65.6%	336	6,396	– 18.4%	377	353
429	Nissan Tiida	244	– 71.4%	433	3,477	– 75.7%	442	271
430	Honda UR-V	239	– 64.7%	409	3,594	– 59.2%	439	334
431	Honda XR-V	237	– 70.1%	389	3,657	– 80.7%	438	243
432	Kia K5	235	+ 139.8%	487	1,560	+ 17.6%	504	527
433	Mazda CX-50	235	– 60.3%	405	4,053	– 42.5%	422	366
434	Maxus G10/EG10	230	– 34.3%	413	3,227	+ 2.3%	449	438
435	Maxus Dajia 7	225	– 50.7%	473	1,281	– 2.1%	520	529
436	Cadillac GT4	224	+ 1.4%	479	2,087	– 18.9%	482	472
437	Hyundai EO	221	new	475	330	new	600	–
438	JAC Yiwei Aipao	217	+ 47.6%	541	1,967	– 20.3%	486	470
439	BYD M9	216	new	553	260	new	608	–
440	Audi Q3 Sportback	212	– 4.1%	420	2,295	– 33.5%	480	433
441	Chevrolet Malibu	206	+ 128.9%	457	1,015	– 59.7%	548	471
442	Toyota bZ4X	202	– 32.0%	494	1,244	– 74.8%	525	396
443	Citroen C5 Aircross	199	– 24.3%	424	2,009	– 49.4%	485	423
444	Bestune T90	198	– 32.0%	477	1,849	– 78.6%	490	341
445	Hongqi Tiangong 08	187	+ 70.0%	455	4,293	+ 228.2%	417	537
446	Baojun Enjoy	185	new	436	1,835	new	491	–
447	Hongqi EH7	185	– 62.9%	447	2,573	– 49.2%	473	392
448	Hyundai ix35	185	– 82.8%	400	5,967	– 42.1%	385	301
449	Roewe D5X	184	– 69.3%	448	3,119	– 27.0%	451	408
450	VW ID.7 VIZZION	182	– 3.7%	523	1,545	– 77.6%	506	369
451	Hongqi HS6	177	new	–	177	new	625	–
452	Yangwang U7	176	new	430	1,591	new	503	–
453	Dongfeng Aeolus Hyun (Yixuan)	174	– 84.9%	345	13,805	– 34.4%	287	229
454	GAC Trumpchi E9	174	– 84.5%	439	3,469	– 69.5%	443	295
455	Buick Velite 6	172	– 93.7%	390	4,792	– 89.8%	409	138
456	Dongfeng Aeolus Haoji	171	– 36.9%	432	4,728	– 36.7%	410	351
457	Arcfox αS	168	– 14.3%	411	2,303	+ 33.5%	479	490
458	Cadillac XT6	165	– 60.4%	453	2,940	– 22.7%	455	419
459	BYD e3	160	+ 21.2%	516	1,272	– 37.4%	522	494
460	BYD Seal	160	– 91.5%	437	6,024	– 88.4%	384	127
461	Mini Aceman	149	new	490	1,225	new	526	–
462	Audi Q2L	148	– 61.5%	451	4,989	– 33.4%	403	354
463	Cadillac Lyriq	148	+ 155.2%	502	1,045	+ 0.9%	544	543
464	Mini Cooper EV	146	new	249	9,234	new	331	–
465	Venucia D60	141	– 79.4%	423	3,792	– 79.1%	431	242
466	Kia EV5	136	– 43.6%	425	3,017	– 44.2%	453	390
467	Skoda Kamiq	135	– 70.1%	470	2,882	– 28.0%	457	414
468	Hyundai Santa Fe	134	– 66.9%	434	2,322	+ 57.7%	477	506
469	Exeed LX (Zhui Feng)	133	– 50.4%	515	1,260	– 47.2%	523	467
470	VW Golf GTI	132	new	450	1,319	new	518	–
471	Hongqi Tiangong 06	130	new	442	2,044	new	484	–
472	Livan Smurf	129	new	374	3,805	new	429	–
473	Livan Maple 60S	128	– 40.2%	492	6,895	+ 151.6%	367	399
474	Peugeot 5008	128	+ 50.6%	456	1,694	– 14.9%	498	495
475	Lincoln Aviator	127	– 50.8%	461	1,664	– 52.5%	500	431
476	Dongfeng Aeolus Haohan	126	– 92.2%	474	8,817	– 70.7%	342	184
477	Tank 700	126	– 83.2%	441	4,686	– 64.3%	412	284
478	MG ES5	123	– 79.1%	417	5,173	+ 778.3%	398	528
479	Infiniti QX60	122	– 24.2%	481	1,018	– 39.6%	547	507
480	Peugeot 508	121	– 29.7%	480	1,489	– 32.5%	510	480
481	Skyworth EV6	121	– 65.8%	489	1,943	– 63.5%	487	394
482	Beijing BJ60	118	– 82.0%	427	2,827	– 48.4%	458	388
483	NIO ET9	118	new	467	2,311	new	478	–
484	Toyota Venza	118	– 86.2%	459	4,154	– 73.8%	420	264
485	Lingbao UNI	116	– 57.5%	472	1,741	– 36.3%	496	463
486	SWM X3	114	+ 850.0%	429	1,771	+ 14658.3%	495	638
487	Volvo XC40	111	– 74.3%	446	1,779	– 74.3%	494	370
488	Cadillac CT6	109	– 63.3%	517	1,901	– 50.8%	489	430
489	Dongfeng Fengon 380/E380	109	– 66.9%	486	1,600	– 49.6%	502	439
490	ChangAn UNI-K	108	– 88.5%	476	5,914	– 57.0%	388	274
491	Rising Auto F7	105	– 53.7%	484	2,286	– 11.6%	481	456
492	Volvo EM90	100	+ 3.1%	496	743	+ 30.6%	567	567
493	VW Touran	99	– 3.9%	596	376	– 55.6%	590	554
494	Beijing Warrior	98	– 20.3%	458	1,357	+ 15.8%	517	536
495	Kia Carnival	95	– 54.1%	443	1,159	– 29.5%	531	509
496	JAC Refine RF8	93	– 54.0%	495	1,203	– 32.6%	528	502
497	Kaiyi Xuandu	93	+ 304.3%	464	877	+ 102.5%	558	575
498	Aion Hyper GT	92	– 90.4%	466	1,558	– 73.7%	505	380
499	Denza N7	91	– 73.6%	488	2,055	– 78.9%	483	328
500	Wuling Journey	91	– 75.0%	469	7,419	+ 75.9%	358	277
501	BMW iX3	85	– 96.4%	491	8,828	– 65.0%	341	200
502	Denza Z9	80	new	454	2,626	new	471	542
503	Volvo EX30	79	– 74.2%	493	1,109	+ 14.9%	538	523
504	Hyundai La Festa	70	+ 16.7%	–	488	– 59.2%	581	539
505	Mercedes EQA	69	– 55.5%	511	1,711	– 32.7%	497	464
506	Honda e:NP2	67	– 80.6%	445	2,737	+ 18.3%	465	466
507	Skoda Karoq	66	– 51.1%	440	2,401	+ 8.1%	475	482
508	MG 6	63	+ 43.2%	505	627	– 50.7%	572	535
509	ChangAn UNI-T	60	– 78.5%	410	3,133	– 56.8%	450	362
510	Toyota Levin GT (Lingshang)	58	– 82.5%	518	1,245	– 70.9%	524	413
511	NIO ET7	57	– 86.1%	500	2,968	– 53.7%	454	372
512	Land Rover Discovery Sport	54	– 89.3%	498	4,039	– 58.3%	423	326
513	Rising Auto R7	53	– 64.4%	542	545	– 86.1%	577	429
514	Peugeot 4008	50	– 85.7%	501	1,023	– 70.3%	546	434
515	Jetour Shanhai L9	49	– 94.3%	508	3,756	– 68.5%	433	294
516	BAW M8	48	new	583	50	new	646	–
517	Skoda Octavia	47	– 50.0%	460	1,111	– 3.7%	537	538
518	Skoda Kodiaq	46	– 79.1%	421	1,044	– 54.8%	545	475
519	Kia Sportage	44	– 88.1%	471	1,687	– 45.3%	499	443
520	Infiniti QX50	43	– 17.3%	506	368	– 17.7%	592	577
521	Dongfeng Fengxing Jingye S50	42	– 91.6%	574	1,444	– 78.7%	512	376
522	Audi Q6L Sportback e-Tron	41	new	509	330	new	601	–
523	Geely Emgrand L	41	– 68.5%	–	1,122	– 69.6%	533	432
524	Polestar 4	40	– 63.6%	529	201	– 87.8%	621	513
525	Geely Galaxy L6	39	– 99.1%	504	40,798	– 27.6%	161	115
526	M-Hero 917	39	new	561	50	new	647	–
527	Zeekr MIX	38	– 93.1%	513	1,423	+ 4.9%	513	518
528	Ora Ballet Cat	34	– 77.3%	551	356	– 76.4%	595	519
529	Maxus Territory	33	– 52.9%	510	179	– 35.6%	624	589
530	Peugeot 408 X	33	– 57.1%	539	719	– 78.0%	569	445
531	Skyworth HT-I	33	– 85.5%	545	1,530	– 74.5%	507	386
532	Dongfeng Fengdu Paladin	32	– 81.0%	519	1,298	– 49.1%	519	460
533	Leapmotor C01	31	– 98.7%	522	6,471	– 66.6%	376	233
534	SWM G05	31	– 75.8%	524	924	– 36.9%	555	517
535	IM LS7	29	– 76.4%	426	1,365	– 48.5%	516	468
536	Livan 8	29	– 71.3%	452	921	+ 811.9%	556	592
537	WEY Mocha	29	– 82.0%	507	1,120	– 35.7%	534	503
538	Venucia Star	28	– 17.6%	514	389	– 48.5%	589	561
539	Yangwang U8	28	– 89.9%	538	1,000	– 85.9%	550	365
540	GAC Trumpchi ES9	27	– 95.7%	527	1,155	– 83.5%	532	361
541	ChangAn Raeton PLUS	26	– 90.7%	535	2,416	– 62.9%	474	375
542	Geometry E	26	– 42.2%	534	526	– 97.2%	579	252
543	BAW Yuanbao	25	– 82.4%	482	946	– 39.3%	554	521
544	Toyota Harrier	24	– 97.2%	512	3,971	– 59.5%	425	319
545	Ora Lightning Cat	23	– 84.7%	520	341	– 85.7%	597	478
546	Dongfeng Fengon 330/370	20	– 54.5%	544	405	– 81.2%	587	485
547	LEVC L380	20	– 95.0%	531	773	– 36.0%	564	526
548	Wuling Xingchen/Asta	20	– 97.4%	525	2,695	– 84.5%	469	259
549	Cadillac Optiq	19	– 85.9%	543	417	– 81.7%	585	481
550	Jaguar E-Pace	18	– 37.9%	549	354	– 55.6%	596	557
551	Qiyuan/Nevo E07	17	– 95.6%	562	812	+ 109.3%	562	573
552	Bestune NAT	16	– 97.2%	444	5,842	– 65.4%	389	258
553	Fukang ES600	15	n/a	–	251	– 44.1%	610	582
554	Hongqi Guoya	15	+ 50.0%	–	220	+ 2100.0%	619	631
555	GAC Trumpchi Emkoo	14	– 98.7%	547	368	– 95.1%	593	360
556	IM L7	14	+ 400.0%	559	905	+ 14.6%	557	556
557	JAC Yiwei Huaxianzi	14	new	548	513	new	580	–
558	Livan 7	14	– 96.7%	485	1,194	– 66.1%	530	416
559	Maxus G70	13	– 78.3%	546	228	– 28.3%	616	586
560	BMW X2	12	+ 100.0%	552	89	– 94.6%	639	516
561	Maxus G90	12	– 73.3%	528	340	– 53.0%	598	559
562	VW Polo	12	– 97.1%	533	1,069	– 92.7%	543	275
563	Changan CS35 Plus	11	– 99.0%	550	9,785	– 50.3%	325	235
564	Chevrolet Equinox Plus	11	– 96.9%	532	713	– 57.9%	570	505
565	Chevrolet Menlo	11	– 73.2%	557	221	– 70.2%	618	564
566	Aion Hyptec A800	10	new	497	87	new	641	–
567	BYD Corvette 07	10	– 97.9%	540	791	– 92.7%	563	305
568	Mercedes GLA	10	– 97.7%	–	3,400	– 50.1%	446	373
569	NIO EC7	10	– 94.7%	555	1,213	– 52.8%	527	458
570	SWM Big Tiger	10	– 96.1%	563	192	– 89.4%	622	498
571	Buick Enclave	9	– 87.5%	556	1,076	– 49.0%	542	486
572	Dongfeng Forthing T5/EVO	9	– 77.5%	571	2,817	– 40.9%	460	407
573	Letin Mango Pro	8	– 86.2%	564	264	– 7.4%	607	588
574	Toyota Allion	8	– 99.2%	588	965	– 70.0%	552	449
575	VW ID.6 CROZZ	8	– 94.0%	537	872	– 78.9%	560	421
576	Baojun KiWi EV	7	– 96.2%	566	231	– 92.9%	614	444
577	BMW 1 Series	6	+ 20.0%	560	53	– 87.7%	645	581
578	Dongfeng Fengon 500	6	n/a	–	36	n/a	653	465
579	Geely Jiaji	6	– 98.1%	–	532	– 64.9%	578	511
580	Hongqi Guoyao	6	– 45.5%	558	86	– 8.5%	642	615
581	Hycan V09	6	new	568	163	new	628	565
582	Kia Sonet	6	– 80.0%	576	1,090	+ 429.1%	540	568
583	VGV U70 Pro	5	– 95.2%	582	164	– 95.1%	627	441
584	Beijing U5 Plus	4	– 90.0%	577	158	– 83.1%	629	541
585	COS X7 Plus	4	– 99.8%	536	15,398	– 39.8%	273	198
586	Hongqi E-HS9	4	– 42.9%	526	300	– 70.3%	602	546
587	Hongqi Guoli	4	new	–	42	new	650	–
588	JAC X8 E Family	3	– 96.1%	575	230	+ 198.7%	615	610
589	Changan Yida	2	– 93.5%	–	269	– 98.1%	605	282
590	JAC QX PHEV	2	– 98.7%	554	731	– 62.3%	568	497
591	Kia Pegas	2	– 92.6%	581	138	– 78.7%	635	566
592	Aion LX	1	– 99.1%	–	139	– 68.5%	634	572
593	Beijing BJ80	1	– 75.0%	590	39	– 64.2%	652	606
594	Bestune M9	1	– 95.7%	530	202	– 54.9%	620	576
595	Bestune T77	1	– 99.9%	591	875	– 76.2%	559	417
596	Buick Electra E4	1	– 97.5%	584	772	– 14.3%	565	552
597	Buick Encore	1	– 96.6%	–	32	– 97.7%	656	531
598	Chevrolet Tracker	1	– 95.8%	–	12	– 95.2%	668	594
599	Chevrolet Trailblazer	1	n/a	–	1	n/a	686	–
600	COS Z6	1	– 100.0%	569	4,529	– 92.5%	413	106
601	Dongfeng Fengxing Yacht	1	– 99.2%	579	373	– 62.8%	591	548
602	Honda Life	1	– 99.5%	570	757	– 68.2%	566	469
603	JAC X8 Plus	1	– 96.0%	–	364	– 59.0%	594	553
604	MG One	1	– 99.2%	–	130	– 94.2%	637	483
605	Nissan Ariya	1	– 96.3%	587	25	– 98.8%	661	489
606	Toyota IZOA	1	– 98.3%	–	156	– 92.5%	630	491

Source: CAAM

Unlock Japan’s Hidden Gems: Discover the Untold Secrets of Kansai and Beyond for UAE Travelers!

As Japan continues to position itself as a top travel destination for UAE residents, the country is expanding its tourism reach beyond the usual hotspots of Tokyo, Kyoto, and Osaka. Japan’s tourism has seen a significant boost, especially after the success of Expo 2025 Osaka in the Kansai region, which generated immense interest from the Middle East. The Japan National Tourism Organization (JNTO) has been playing a pivotal role in promoting the country’s diverse offerings, from traditional sites to lesser-known rural gems, ensuring that tourists from the UAE have a fresh and exciting view of Japan.

Daisuke Kobayashi, the Executive Director of the JNTO Dubai Office, has been at the helm of these efforts, overseeing strategies that cater specifically to the preferences of UAE travelers. With Japan’s cultural ties to the UAE, the efforts of JNTO have been focused on making Japan an accessible, exciting destination. In this article, we explore how Japan’s tourism strategies are shaping travel trends and attracting UAE tourists, as well as what’s next for the industry.

Kansai and Expo 2025: A Game Changer for Japan’s Tourism

The Expo 2025 Osaka has had a profound impact on Japan’s tourism sector, especially in the Kansai region. The Expo served as a key event that drew attention to Osaka and the surrounding areas, making the country’s attractions more appealing to the Middle East market. Kobayashi highlighted the importance of Expo 2025 in generating interest, noting that countries from the Gulf Cooperation Council (GCC), including the UAE, participated enthusiastically. This exposure has made Japan a highly attractive option for GCC travelers, with many agencies receiving multiple inquiries for Japan tours that include Expo 2025 visits.

The Expo 2025 had significant media coverage across the Middle East, further fueling interest in Japan. As a result, tourists from the UAE have been increasingly curious about not only Osaka but also other parts of Kansai, like Kyoto, Nara, and Kobe. Japan is leveraging the momentum created by the Expo to offer travelers new and exclusive regional experiences that go beyond the typical tourist circuits.

New Tourism Strategies: Catering to UAE Preferences

Since the opening of its Dubai office in November 2021, JNTO has worked tirelessly to engage both consumers and industry stakeholders in the UAE. The strategies have been twofold: on the one hand, there has been an emphasis on showcasing luxury travel experiences, while on the other hand, there is a clear push to introduce travelers to lesser-known destinations.

For UAE travelers, the JNTO Dubai office has launched an Arabic-language website, alongside campaigns on social media to promote Japan as a diverse, exciting destination. By focusing on both traditional and emerging tourism spots, Japan aims to appeal to a wide range of interests. These promotions include not only cultural heritage and historical landmarks but also a spotlight on Japan’s rural beauty—places less known in the Middle East, such as the Japanese countryside and mountain villages.

In addition, Japan is attracting a segment of travelers who seek luxury travel experiences. For example, travelers are encouraged to explore exclusive accommodations and private tours, often in more remote or tranquil settings. These tailored experiences ensure that Japan can cater to the growing demand for unique, high-end travel from the UAE and the broader GCC market.

Cultural Exchange: Strengthening Bonds Between Japan and the UAE

One of the key aspects of Japan’s tourism initiatives is its focus on fostering cultural understanding and exchange between Japan and the UAE. Both nations share strong cultural and spiritual ties, and Kobayashi emphasized the importance of nurturing these bonds through tourism.

The Japan National Tourism Organization aims to provide UAE travelers with a deeper understanding of Japanese culture, offering not just vacations but opportunities for cultural immersion. Through various tourism initiatives, travelers are encouraged to explore Japan’s history, art, and traditions, which are often shared in culturally enriching ways—whether through local crafts, festivals, or food tours. The belief is that the more UAE nationals experience Japanese culture firsthand, the more mutual understanding and appreciation will grow.

By focusing on cultural exchanges, Japan hopes to expand its tourism base beyond short-term visits and foster long-term, meaningful connections with travelers from the UAE.

Promoting Lesser-Known Destinations

Beyond the bustling streets of Tokyo or the serene temples of Kyoto, Japan has countless hidden gems that offer more intimate, authentic experiences. To keep the interest of repeat travelers, JNTO is working to showcase these lesser-known destinations, particularly in rural areas. By focusing on regions outside of the usual tourist hotspots, Japan hopes to spread the benefits of tourism more evenly across the country, easing pressure on popular destinations and creating new opportunities for local communities.

The concept of “Endless Discovery” is central to Japan’s tourism strategy. Japan’s four distinct seasons provide visitors with a variety of travel experiences year-round. Whether it’s hiking in the Japanese Alps, relaxing in a traditional onsen (hot spring), or participating in local festivals, Japan’s diversity allows for a rich array of activities that can appeal to anyone, from culture enthusiasts to outdoor adventurers.

For example, travelers may be encouraged to explore the Okinawa Islands for its tropical climate and beach resorts or visit Hokkaido during winter for world-class skiing and snow festivals. Promoting these regions not only helps to balance tourist traffic but also supports sustainable tourism, ensuring that the growth of tourism doesn’t come at the cost of Japan’s environmental conservation.

Looking Ahead to 2026: Future Trends and Expectations

As Japan prepares for continued growth in tourism, 2026 is poised to be another milestone year. In 2025, Japan set new records for visitor numbers, with a surge in arrivals, particularly from the Middle East. This upward trajectory is expected to continue, and JNTO is already preparing for the increasing demand by strengthening its partnerships with local airlines, travel companies, and media in the UAE. These collaborations will help Japan stay top-of-mind for travelers from the UAE.

Looking ahead, JNTO will maintain its focus on promoting Japan’s lesser-known destinations, ensuring that travelers from the UAE have access to a variety of options. With sustainable tourism and cultural exchange at the forefront of these initiatives, Japan will continue to attract tourists who seek both adventure and enrichment during their travels.

Conclusion: The Future of Japan-UAE Tourism

Japan’s tourism sector is in a strong position to continue thriving, particularly with the significant interest from the UAE market. Thanks to strategic efforts from the Japan National Tourism Organization, Japan is not only seen as a fascinating tourist destination but also as an accessible and culturally resonant choice for travelers from the UAE. As Japan continues to evolve its offerings and promotes the wonders beyond Tokyo and Kyoto, it is poised to remain a top destination for UAE travelers in the years to come. The introduction of hidden gems and the promotion of new regional attractions will ensure that both first-time visitors and repeat tourists continue to discover the magic of Japan.

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